The Holistic Marketing Podcast: Recent Episodes
Charlotte Chipperfield
The Holistic Marketing Podcast is a conscious business leader's guide to taking an intentional and holistic approach to marketing. No matter if you are just starting your business, confused by marketing your current business, or overwhelmed building your thought leadership, The Holistic Marketing Podcast will provide strategies and information to help you create a sustainable marketing strategy for your business or brand. You’ll hear from marketing experts, leaders, CEOs, entrepreneurs, and your host, Charlotte Chipperfield, a former agency owner and marketing veteran.
This podcast show explores the intersection of connecting your 'why' or purpose to a proactive marketing strategy, in order to, build long-term relationships with your customers so that you can be seen and heard in the digital space to have the impact on the world you want to have.
Be sure to subscribe wherever you listen to podcasts, rate, review, and share.
In this episode, host Charlotte Chipperfield welcomes Kyira Wackett to discuss the challenges and neurology of change. Kyira Wackett is the founder of Adversity Rising and holds a Masters Degree in Counseling Psychology and is a licensed therapist specializing in eating disorders, anxiety disorders and trauma.
Kyira is also an artist and speaker who speaks on topics related to mental health, authenticity and personal & professional development for over 10 years with a focus on assertive communication, shame and fear, and moving from a life of "busy" to "fulfilled.”
Here are highlights of the discussion points in this episode:
-We explore the idea of knowing when it is time to quit
-Learn to understand why change is hard
-Having flexible grace with change is powerful
-Learn how we work with our neurological implications of change
-Processing emotions in our body vs. pushing through them because it is more convenient
-Learn about being able to sit with discomfort, ask questions and have a willingness to let go
-Learning to deal with burnout and overwhelm by getting curious about our fear and emotions
-Learning to understand what is in our control and what isn’t
-How we can get clear on what we want by better understanding our fears to make the right decision for yourself
-Understanding the role of shame
This is a juicy episode exploring how our brains work when it comes to making life decisions along with the mind-body connection of shame and fear.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
To Connect with Kyira Wackett:
Website: https://adversityrising.com/
Newsletter: https://adversityrising.com/email-list
About Kyira Wackett:
Kyira Wackett is an artist, public speaker and community advocate. She holds a Masters Degree in Counseling Psychology and is a licensed therapist specializing in eating disorders, anxiety disorders and trauma.
Kyira has been speaking on topics related to mental health, authenticity and personal & professional development for over 10 years with a focus on assertive communication, shame and fear, and moving from a life of "busy" to "fulfilled". She brings a unique blend of didactic and hands-on learning to all she does and believes in empowering people to take the "next right step" for themselves and write the story they want to exist within. In 2017, her company received an America’s Small Business Award about which Kyira notes she is still in shock but has used to remind herself every day about how important the work is that she is doing.
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, host Charlotte Chipperfield shares how to create a value proposition. This episode shares the audio from Module #6 of The Holistic Marketing Roadmap, a course Charlotte created to help business owners create an intentional and holistic marketing strategy.
Here are highlights of the discussion points in this episode:
-“In a busy marketplace, not standing out is the same as being invisible.” ~ Seth Godin.
-Learn what a value proposition is.
-Learn why are we creating a value proposition important.
-Learn the three questions to answer in order to build your value proposition
-Learn how to create your value proposition.
-How to use a value proposition once it is created.
This is a great episode for founders and business owners looking to articulate exactly who their business is for and why it matters.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
To learn more about The Holistic Marketing Roadmap:
Udemy Course: The Holistic Marketing Roadmap
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, host Charlotte Chipperfield welcomes co-founders of The SaF App, Shahrzad Vossoughi and Yalda Moshiri. The SaF App is an on demand line concierge service that allows anyone to never wait in line again. Shahrzad and Yalda share what it takes to build a startup, the importance of knowing your audience, and being flexible to pivot during a pandemic when their app was rendered useless.
Here are highlights of the discussion points in this episode:
-Hear advice for building a healthy co-founder relationship.
-Hear how The SaF App founders created a solution based on a frustration they both experienced.
-Learn how to define the ideal user and develop customer demographics.
-Learn how The SaF App founders targeted customers as they are experiencing the problem or “pain point.”
-Hear how The SaF App founders were able to get curious and successfully pivot at the onset of the Global Pandemic that rendered their app useless.
-Learn how your gut is sometimes the best data point to make the best decision for your business.
-Hear advice for founders looking to embark on an app based business.
This is a great case study episode for remaining curious and open to pivoting a startup under pressure while also leveraging strategic marketing initiatives.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
To Connect with Shahrzad and Yalda:
Website:https://www.thesafapp.com/
Instagram: https://www.instagram.com/thesafapp
Twitter: https://twitter.com/TheSafApp
Facebook: https://www.facebook.com/thesafapp/
The SaF App for Clients: https://apps.apple.com/us/app/saf-for-clients/id1479851323
The SaF App for Concierges: https://apps.apple.com/us/app/saf-for-concierges/id1479851329
Yalda on Linkedin: https://www.linkedin.com/in/ymoshiri/
Shahrzad on Linkedin: https://www.linkedin.com/in/svossoughi/
About The SaF App:
Have you ever found yourself waiting in line for far too long? When co-founder, Yalda Moshiri found herself in line for brunch facing a 2-hour wait at 11:00am in Seattle, WA, she took to Instagram to share her experience. Yalda received an overwhelming response to the post. More than 70% of her community would rather pay someone to wait in line than waste two hours. We’ve all experienced waiting in line knowing our time could be better spent.
One of the responders to Yalda’s post was her friend and fellow co-founder, Shahrzad Vossoughi. Coincidentally, as a mom frequently pressed for time, Shahrzad had been thinking about how this problem might be addressed as she was often facing long lines. Together, they decided this was a problem that needed to be solved, not just for the brunch crowd, but for any time when waiting in line gets in the way of life.
Saf, meaning “queue” in Farsi, is an homage to the Founders’ Iranian heritage. Yalda Moshiri and Shahrzad Vossoughi continually found themselves compromising valuable time with family and friends to wait in line at restaurants, the DMV or collecting show tickets. SaF is on a mission to connect our communities and enjoy the best that our cities have to offer.
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, host Charlotte Chipperfield welcomes Josh Carter to discuss the world of investment. Josh is the Navy Vet, serial entrepreneur, podcast host, Program Director for the Washington Maritime Blue Innovation Accelerator, and the Principle of 1859 Ventures. In this episode, Josh breaks down how to assess when is the right time to take on investment for your company, the different types of investment, and how to get in front of investors.
Here are highlights of the discussion points in this episode:
-Learn what it means to take on investment
-Learn about the different types of investment available
-Understand when is the right time to on an angel investor or venture capital
-The difference between smart money vs. dumb money
-Understand how to set expectations for an investor
-Learn how to establish how much investment is needed for your business by building a financial model
-Learn more about the stages of investing from Series A,B,C, etc. along the road to an IPO or selling the company
-Learn about the pitch process and what’s needed in the pitch deck to tell your company’s story to investors
-Getting to a “yes” or a “no” as quickly as possible
-Tips for getting in front of investors
-Tips for finding ethical investors and steering clear of the “bad boy club” characters
-In 2020, 2.3% of VC capital went to women-owned businesses. BIPOC representation is an even smaller percentage. Learn how we create better distribution of investment to minorities.
This is a great episode for any entrepreneur considering or preparing to take on investment.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
Resources Mentioned in this Episode:
Troy Henikoff of MATH Venture Partners: Financial Modeling
To Connect with Josh:
Linkedin: https://www.linkedin.com/in/joshuajcarter/
1859 Ventures: https://1859.vc/
Email: Josh@1859.vc
Veteran Founders Podcast
About Josh Carter:
Josh Carter is a US Navy Vet, a serial entrepreneur, a speaker, a podcast host, and a mentor for early stage startups. Born in the San Francisco Bay Area he spent time traveling the globe before settling into a career in telecom. For over 15 years he worked for companies like Pacific Bell, Google, and Twilio on a variety of large scale projects.
Having started a number of companies he has led teams working on projects for companies like Disney, Pabst Blue Ribbon, Taco Bell, and many more. He led BrightWork, a developer infrastructure company, into top tier accelerator program Techstars and helped secure some venture funding. Josh also led a Techstars affiliated non-profit called Patriot Boot Camp where he was instrumental in creating new programs and partnerships.
Today Josh hosts veteran and music focused podcasts and continues to work with early stage startups. He also hosts a monthly meetup for founders in the area called Coffee w/ Co-Founders. When he's not found at local meetups and events, you can find Josh with his family hiking or kayaking.
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, host Charlotte Chipperfield welcomes Paloma Medina, who is a TEDx speaker, management trainer, coach and entrepreneur. She has 10+ years of experience merging the neuropsychology of work and life to support leaders and managers in building high-performing and human-centered workplaces.
Here are highlights of the discussion points in this episode:
-What is neuropsychology? And how can we use it to improve our emotions and cognitive abilities to support the lives we want to lead.
-How neuropsychology can help leaders support their teams instead of making it up as you go.
-How managers can make better decisions.
-The six core needs (BICEPS) our brains are always scanning for to assess threats and how leaders can track these responses of employees and self lead.
-How DEI and leadership are not separate subjects and need to be integrated into all leadership development.
-How leaders already know how to create a DEI framework and stay accountable.
-How we can continue to nurture teams in the virtual world with meeting rules.
This is a great episode for any leaders looking to deepen and strengthen human-centered relationships in and around the workplace.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
To Connect with Paloma:
Website: https://www.palomamedina.com/
BICEPS Assessment: https://www.palomamedina.com/biceps
Linkedin: https://www.linkedin.com/in/paloma-medina-241b7727/
About Paloma Medina:
Paloma is a TEDx speaker, management trainer, coach and entrepreneur. She has 10+ years of experience merging the neuropsychology of work and life to support leaders and managers in building high-performing and human-centered workplaces. Her work focuses on the daily details, policies, and habits that lead to organizational and individual wellbeing. For the past five years, her work has further emphasized the intersection of leadership, equity and inclusion, humor and life-affirming productivity.
In her past lives she was a performance coach, healthcare administrator, and founder of companies such as 11:11 Supply, an office supply and productivity store in Portland, Oregon. Paloma’s clients represent a wide cross-section of industries (from homeless healthcare teams to rapidly scaling tech companies such as Etsy and AirBnB) and share a common thread: a commitment to be values-aligned and walk the talk of supporting the whole employee.
Paloma was born in Guadalajara, Mexico, grew up bi-nationally in Guadalajara and Southern California, and has made the Pacific Northwest her home for the past 20 years.
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, host Charlotte Chipperfield welcomes Michael Jonas, who is the Principal Attorney and Owner of Rational Unicorn Legal Services, a community based business law firm offering pay-as-you-go legal services. In this episode, we demystify everything a new entrepreneur needs to be thinking about from a legal perspective when launching a business.
Here are highlights of the discussion points in this episode:
-Be a rational unicorn. A business leader who has big dreams but can also take the time to do their legal homework in order to frolic in their business.
-Instead of having thousands of dollars in retainers, Micheal works with project-based pricing to help small businesses owners budget for legal services.
-Forgiving yourself for not knowing what you don’t know.
-Approach business as a realist and a dreamer while surrounding yourself with the right business advisors.
-Start the legal process early on to avoid issues in the future.
-Learn the top four legal tasks to complete when opening a new business.
-Learn at which stage you need to register your business from a liability perspective.
-The difference between an agreement and a contract.
-How to assess and protect your intellectual property.
-How often a business owner should be reviewing their legal documents.
This is a detailed episode for any entrepreneurs looking to start a business or review their current legal documents to ensure they have the legal protection they need.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
To Connect with Michael:
Website: https://rationalunicornlegalservices.com/
Instagram: https://www.instagram.com/rationalunicornlegalservices/
Facebook: https://www.facebook.com/rationalunicornlegalservices/
Webinar Events: https://rationalunicornlegalservices.com/events
About Michael Jonas:
Michael Jonas is the Principal Attorney and Owner of Rational Unicorn Legal Services PC, a community based business law firm. The firm offers pay as you go legal services including business formation, contract review and drafting, trademark and copyright applications, and conflict resolution. The firm is a certified Oregon Benefit Company and strongly believes in and practices the triple bottom line. Passionate about community engagement, Michael dedicates time to volunteering with several nonprofit organizations. He currently serves on two nonprofit boards: New Leaders Council (NLC), the hub for progressive Millennial thought leadership; and The Sean Goodman Foundation for Performing Arts, that envisions a world where people from all walks of life regardless of race, creed, ethnicity, religion, sexuality, gender identity, age, special needs, disabilities, and socio-economic level are given the necessary support and resources to express themselves, their beauty, and their essence in the form of art.
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, host Charlotte Chipperfield welcomes Kevin L. Nichols, the Founder of The Social Engineering Project. The Social Engineering project is funded by Google and Microsoft and is a social impact venture with Stanford University designed to address the lack of diversity in the tech industry. In this episode, we discuss diversity, equity and inclusion (DEI) and building a social impact business.
Here are highlights of the discussion points in this episode:
-“You’re either a part of the problem or part of the solution.”
-Learn about the top 3 contributing factors to the lack of diversity in tech.
-Learn about the solutions for addressing these factors.
-How we can change the model to give as many opportunities as possible to build a more diverse workforce.
-How to get involved The Social Engineering Project.
-Learn how companies can stay accountable to DEI commitments and change.
-How to proactively invest in more than lip service when it comes to recruiting.
-When it comes to marketing, let’s address the question of: “How do we create a more welcoming and inclusive messaging where everyone feels comfortable being a part of our brand’s community?”
-Tying mission to the brand is a way to ensure inclusivity of messaging and recruiting.
-Advice for entrepreneurs embarking on building a social impact.
This is a rich episode for any entrepreneurs looking to build a social impact business or non-profit, as well as, business leaders who are leading real change when it comes to DEI and recruiting.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
To Connect with Kevin:
Website: https://www.thesocialengineer.org/
Instagram: https://www.instagram.com/socialenginproj/
Facebook: https://www.facebook.com/thesocialengineerproject
Donations and Fundraising Support: https://www.thesocialengineer.org/donate.html
Connect with Kevin on Linkedin: https://www.linkedin.com/in/klnichols/
About Kevin L. Nichols:
Kevin L. Nichols has worked in multifaceted capacities in some of the most prolific international law firms in the country, such as Morrison & Foerster, Paul Hastings, Heller Ehrman, and Holland & Knight. His interest in diversity and technology began while he was a mechanical engineering/diversity intern at the Lawrence Livermore National Laboratory. Later, he became the Executive Director of the California Diversity Council and the African American Wellness Project. Kevin has become a social networking expert and full-time consultant specializing in litigation technology (eDiscovery), diversity, and social media marketing for the legal industry. Nichols has been featured on LinkedIn’s Hall of Fame, Yahoo’s Blog, in the Examiner, CNN Money, Reuters, MarketWatch and the Wall Street Journal. Millions saw Kevin while logging in to LinkedIn.com from 2011-2014. He is the Founder of The Social Engineering Project, Inc., an Oakland based, Google and Microsoft funded, social impact venture with Stanford University designed to address the lack of diversity in the tech industry and a Senior Diversity Leader at Lawrence Berkeley National Laboratory. Kevin attended the University of California, Berkeley, recently completed an Executive Program for Social Entrepreneurship at Stanford's Graduate School of Business, certification program called the Fundraising Academy through the Sanford Institute of Philanthropy at JFK University, and an Inclusive AI Data Science Executive Program at the Haas School of Business. For a full biography and CV, please visit http://bit.ly/KLNport.
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, host Charlotte Chipperfield welcomes Erin Moore, who discusses all things sales! Before you hit pause and run away as so many of us do when we hear the word “sales,” know that Erin is a rockstar in coaching women and female entrepreneurs on sales. I have experienced her magic firsthand and she helped me completely reframe what it means to do sales and helped me create a system that works for me.
Here are highlights of the discussion points in this episode:
-How sales shows up in many professions and even day-to-day interactions. It’s a skill that most of us can do and hone.
-Sales that feels manipulative or greedy is an outdated model
-Buyers have the power of information which doesn’t allow for manipulative sales tactics
-Sales can feel very transactional and for women, that isn’t how we want to operate
-Relational vs. transactional sales, what’s the difference and how can we create a new model for women in business
-Reframing sales as a solution for solving a problem
-Educate to the sale
-Women lead with likability and we can benefit from leading with value
-Tips for reframing what it means to do sales
-Reframing a “no” into a piece of information to feed the cycle of sales
-Sales is a long game
-Tips for structuring your sales process
-Tips for dealing with rejection
This is a highly insightful episode for anyone who has ever felt nervous or afraid of sales. The tips shared in this episode can’t be found in traditional sales books. This is a true master class on sales!
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
To Connect with Erin:
Linkedin: https://www.linkedin.com/in/erinzmoore/
About Erin Moore:
Wife. Mother. Latina. Sales Leader.
Erin Moore wants to see more women in sales.
She is a sales leader, working in the tech space for almost six years in a very male dominated field. Erin has been coaching women in sales, teaching a Sales Mindset approach that she wasn’t finding in traditional sales books.
Despite the constant of raising two young kids, working full time - she is on a mission to teach women that “you don’t have to sell like me, you can sell like you.”
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, host Charlotte Chipperfield welcomes Amy Jermain, who is the Executive Director of the Xxcelerate Fund to discuss the current environment surrounding female entrepreneurs. There’s been a number of reports on the disportioncate impact COVID has had on women in their households and with raising childcare, all of which has caused many women to leave work or put their business on hold.
Here are highlights of the discussion points in this episode:
-Women have been disproportionately impacted by COVID. 1.1 million people lost their jobs in 2020 and 80% of them were women and actively still leaving the workforce from exhaustion and caretaking at home.
-COVID has wiped out a decade of progress for women.
-Build safe spaces for female entrepreneurs for building economic freedom and generational wealth
-Xxcereate provides business support, 1-on-1 coaching, peer mentorship to help women, and those that identify as being women, grow their businesses.
-The implications of our mental health as a result of this massive shift that is delaying business growth and the compounded trauma of the pandemic for women and how women of color are disproportionately affected.
-Text 741741 if you are having a mental health crisis.
-How men and women show up differently in the world of business and how women approach business differently.
-2.2% of venture capital went to women in 2019, where evidence shows that women often run more profitable businesses.
-Zebra growth instead of unicorn growth and how we role model what’s possible for women in business to participate in a way that makes sense for them.
-Caution against the glamorization of entrepreneurship during “the great recession” but rather have a plan in place for market fit, brand, and capital infusion.
-Personal growth is a key component of growing your business.
This is a raw and honest look at what women are currently facing within our careers, businesses, families, mental health and speaks to the importance of finding community and resources to support us.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
Resources mentioned in this episode:
-Website: https://www.xxceleratefund.com/
-Email: hello@xxceleratefund.com
-Zebras Unite: https://zebrasunite.coop/
-Instagram: https://www.instagram.com/xxcelerate/
-Facebook: https://www.facebook.com/xxcelerate/
-Twitter: https://twitter.com/xxceleratefund
-Crisis Counselor Text Hotline: Text 741741
About Amy Jermain:
Amy comes to Xxcelerate inspired by a diverse and creative professional background that has weaved in and out of the intersections of food, culture and socio-economic structures. She will tell you she has a southern heart (she hails from Atlanta, GA) but that heart lives and thrives in the Pacific Northwest. She holds a Masters degree in International Development Economics from the University of Kent at Brussels – a platform for her work at various international organizations and NGOs. Her experience has taken her all over the world to explore enterprise within informal and emerging economies with vulnerable populations. Her commitment to improving the resiliency and self-sufficiency of underserved groups is reflected in her work at the United Nations World Food Programme, the International Finance Corporation, International Planned Parenthood Federation and Friends International. Most recently, she was living in Cambodia, where she was managing vocational training programs for marginalized youth throughout SE Asia. Amy is the Principal of her own consulting collaborative, Plumbline CoLAB, where she works with nonprofits, social enterprises, and public entities in creating pragmatic solutions for sustainable and impactful operations and programming. As an avid traveler, glutton and adventure seeker, you may find Amy racing motorcycles at the local race track, thumbing through the travel section at Powell’s, kayaking the Columbia or browsing a local farmers market…...and tacos - it really is all about the tacos.
Did you enjoy this episode? You’re invited to connect further:
Visit CharlotteChipperfield.com
Connect with me on Linkedin
This podcast is written, developed and edited by Charlotte Chipperfield.
In this episode, season #2 kicks off! Host Charlotte Chipperfield shares her own career shifts since the end of season 1. Charlotte also shares a brief overview of what to expect for season 2 of The Holistic Marketing Podcast.
Be sure to subscribe and rate this podcast wherever you listen, and share this podcast with #HolisticMarketingPodcast.
Did you enjoy this episode? You’re invited to connect further:
-Visit CharlotteChipperfield.com
-Connect with me on Linkedin
In this episode, the season #1 finale, host Charlotte Chipperfield shares her own personal experience in crafting her story. Charlotte also shares a recap of all the guest interviews and shares what is coming next for The Holistic Marketing Podcast.
Here is a detailed breakdown of this episode:
-Learn what it means to write your story.
-Some things to think about as you create, edit or rewrite your story in 2021.
-A review of guest interview episodes to revisit as you write your own story.
-Hear how the theme of values was a thread throughout the season.
-Listen as Charlotte shares how being intentional shows up in her life and business.
-An enormous THANK YOU to all the guests and to you for listening.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast. If you have any suggestions or ideas for season 2, please DM Charlotte on Instagram @CharlotteChipperfield.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield explores what it means to build a holistic business and marketing strategy. Charlotte lays out a model for 5 ways in which you can implement a holistic business environment that nurtures all stakeholders.
Here are topics discussed in this episode:
-The importance of scheduling time to future-pace your company.
-Spending time working ON your business and not always IN your business.
-This process is more about the journey than it is the outcome, which goes against our current capitalistic-physical-output focused mentality.
-Listen to Charlotte’s 5 metrics for building a holistic DNA in your company.
-To lead great companies, we have to get uncomfortable.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
Study mentioned in this episode:
-Kin+Carta analysis
To Book a Marketing Consultation with Charlotte:
-https://chipperfieldmedia.com/consultation
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Brie Falough who is a celebrity nanny turned brand and visualization strategist. In this episode Brie serves up a masterclass in creating an Instagram strategy for small businesses through a lens of conversions.
Here are topics discussed in this episode:
-Learn how Instagram fits into a marketing strategy that leads to conversions.
-How to allocate your time effectively and efficiently on Instagram.
-Understand the role of the number followers vs. the power of engagement.
-Learn tips for building your following by being SOCIAL on social media.
-Learn when to have a business profile vs. a personal profile on Instagram.
-Learn the 80/20 rule for content topics to avoid sounding salesy.
-Learn the best practices for Instagram from post frequency to the best times of day to post.
-Learn how to leverage hashtags as a part of your strategy and how not to avoid using dead hashtags.
Learn what the “Oprah Effect” is and how you can use it to build community.
-Understand which analytics are most helpful to track to maximize the reach on your content.
-Hear recommendations for optimizing your profile.
-Learn more about Brie’s company that promotes the health, wealth and the connection to the divine through her Brunch with Brie helping entrepreneurs dealing with doubt around worthiness and dealing with imposter syndrome.
This is a juicy episode with tips for protecting using Instagram as a part of your overall marketing strategy.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
Tools mentioned in this episode:
-
http://best-hashtags.com/
-
https://linktr.ee/
To connect with Brie Falough:
Instagram: https://www.instagram.com/briefalough/
Brunch with Brie: https://www.instagram.com/brunchwithbrie/
About Brie Falough:
Brie Falough is a celebrity nanny turned brand and visualization strategist. With one billion people on the platform per month, her main focus these days is Instagram. She helps her clients turn "likes" into revenue, "Passion" into profits.
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Natalie Puglisi, a small business attorney who empowers women to figure out the legal base required to support their online businesses. In this episode Natalie breaks down everything we need to know when it comes to setting the legal foundation at each stage of business.
Here are topics discussed in this episode:
-Learn about the consequences of not protecting our businesses correctly from the start.
-Learn about the legal requirements that need to be on your website and in your client contracts.
-Learn about the key legal items do you need to have in place as you launch your business
-Hear the legal items to monitor and update as you grow your business.
-Learn how working with an attorney at the start of your business is an investment to plan for when starting your business.
-Understand when to purchase legal templates vs. working with an attorney.
-Learn what a trademark is, the standard for trademarks and learn when this is appropriate to file for one for your business.
-Learn the pitfalls to avoid when it comes to legally protecting your business such as copying and pasting terms and conditions from another website or sharing legal contracts.
This is a juicy episode with tips for protecting your business legally at every stage.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Natalie Puglisi:
-Website: https://www.nataliepuglisi.com
-Instagram: https://www.instagram.com/nataliepuglisi/
-Facebook Group: https://www.facebook.com/groups/empoweredfemaleentrepreneurs
About Natalie Puglisi
Natalie is a small business attorney and legal resource for online entrepreneurs. Close to a decade ago she opened up her own law firm. She was scared shitless and felt so overwhelmed with all that was needed to start her own entrepreneurial journey. So she dug deep and did the research to find out what would not only keep her legally compliant but also legally protected!
With the boom of online entrepreneurs, she found herself consulting with more and more friends on what they legally needed for their businesses. She noticed that when they had the right legal documents in place, they emerged more confident and they truly stepped into the CEO versions of themselves. Then it dawned on her, there is truly a desire for other female entrepreneurs to figure out the what they legally need in their businesses.
Natalie considers the life force behind her business to be empowerment! She believes helping other female entrepreneurs legally protect themselves, will empower them to share more freely, post more freely, create more freely... change the world more freely! This Butterfly Effect is exactly what lights her up!
She wants to let you all know that legally protecting your businesses is easier and cheaper than you think and that when we have a strong legal base we emerge more confident to share our gifts with the world!
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Kathryn R. Smith, a Shopify expert and a marketing coach and consultant. Her company Walton Burch which helps small businesses and entrepreneurs grow their business with online marketing. She teaches workshops on marketing and website building using Shopify.
Here are more topics discussed in this episode:
-When to choose Shopify over other platforms such as Etsy, Squarespace or Wix.
-When to decide on hiring a designer vs. DIY to build your Shopify website.
-Learn more about the Shopify partners available to engage and support you along the way.
-Learn about the robust marketing tools integrated within the Shopify platform such as email marketing, social media, web traffic, etc.
-Tips for driving traffic to your website.
-How to use data to make decisions that strengthen your customer journey.
-Leveraging the power of data. How to define marketing metrics to measure on your website.
-Tips for holiday marketing for the upcoming largest online shopping season ever.
This is a juicy episode with tips for understanding what to consider when creating your ecommerce shop on Shopify and tips for holiday marketing.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Kathryn R. Smith:
Website: https://waltonbirch.com/
Instagram: https://www.instagram.com/krs_consulting/
About Kathryn R. Smith
Kathryn R. Smith is a marketing coach and consultant based in Marietta, GA. After working over 10 years in marketing and communications for Fortune 500 companies she exited corporate America to found Walton Birch, a consulting firm that helps small businesses and entrepreneurs grow their business with online marketing. Kathryn believes in business ownership as a means to economic empowerment for women and underrepresented groups. She teaches workshops on marketing and website building, and you can find her teaching DIY marketing on Instagram as @krs_consulting. (https://instagram.com/krs_consulting).
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Quinn Rose. Her company Story Based Brands creates video marketing content for impact for mission-driven companies. Her videos, stories and interviews have aired in 256 countries, reaching a TV audience of over one billion. Quinn breaks down how video can be used to generate impact and convey connection.
Here are more topics discussed in this episode:
-Learn the three parts to creating a story-driven video for your business.
-Learn how to think about creating a video that has a story arch and wrap it up in a bow.
-Learn how to slow down to convey the most important pieces of your message such as your name and company name.
-How to prepare for and create interview style videos.
-Learn a powerful last question to always ask at the end of your interview.
-Tips for being interviewed in marketing videos and how to feel more comfortable on video.
-How to leverage video as a part of your social media marketing strategy.
-Understand when to hire a video production company vs. a DIY project.
-Hear Quinn’s take on the future of video.
This is a juicy episode with tips for understanding the role of video in marketing.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Quinn Rose:
Website: https://storybasedbrands.com/
Email: Quinn@storybasedbrands.com
Facebook: https://www.facebook.com/quinnrose317
About Quinn Rose
Quinn Rose is on a mission to help businesses and organizations make a bigger impact through video. Native to Portland, she moved to New York City to pursue her childhood dream of being an investigative reporter. There, she co-produced a documentary on the NYPD’s Stop & Frisk policy (which now has over eight million views and is mentioned in a federal ruling). Next up, she reported courtside at the 2016 Summer Olympics in English, Spanish, and Portuguese. Her stories and interviews aired in 256 countries, reaching a TV audience of over one billion.
From there, Quinn ventured to Europe and beyond—writing, producing & directing videos, and teaching workshops to students and adults. While living in Cape Town, she decided it was time to move home to focus on one goal: use her journalistic lens and passion for stories to support mission-driven companies. So far, so good. Quinn started Story Based Brands and her team's corporate videos continue to break records around the world. Want to get in touch? Email Quinn@storybasedbrands.com.
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Michael Knouse, a business coach and sales expert. We discuss why growing a business faster isn’t always the goal. Michael breaks down why a bigger business doesn’t always mean better and how to outsmart the hustle.
Here are more topics discussed in this episode:
-Learn how to dream bigger for your business, craft your vision, and backwards engineer a strategy to achieve your goals.
-How to outsmart the hustle - Learn what it means and to work smarter, not harder.
-How to know when you are stuck in the hustle and understand when the hustle becomes a choice.
-Be able to question the following: Is the business “growth bandwagon” even right for your business?
-As entrepreneurs, we have to be smart with our time and energy to become more intentional with how we are evolving our businesses which can be a game changer over “bigger being better.”
-Stop chasing tactics and build a strategy with the highest probability of success.
-When starting a business, focus on developing and marketing one core offer.
-How we often make things harder than they need to be by doing things that don’t come most naturally to us.
-Learn about the art of niching.
-Learn how do we design a business for slow and intentional growth.
This is a juicy episode with tips for understanding how to position our companies for intentional growth.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Michael Knouse:
-Website: https://www.michaelknouse.com/
-Email: michael@michaelknouse.com
About Michael Knouse
Michael Knouse is a business coach and sales expert. He is a champion for mission-driven coaches and entrepreneurs. He is the creator of The Council of Visionary Business Builders (a peer-to-peer coaching cohort for experienced entrepreneurs) and he recently launched his latest program called Coaching That Sells: an insanely simple approach for helping coaches reach their first $150k.
Michael is focused on two things...
1) Mentoring coaches who are ready to make their first $150k and...
2) Coaching entrepreneurs to achieve extraordinary outcomes and live impeccable lives.
After a 14 year career in corporate software sales and working with hundreds of entrepreneurs and coaches, Michael is obsessed with ushering in a new generation of business builders that accomplish more by hustling less.
When not fighting for the sanity of coaches and business builders everywhere, Michael can be found on the trail, on the yoga mat, shredding steeps on powder days, or adventuring with Jill (his amazing wife) and Dug & Addiebelle (the cutest dogs in the world).
Did you enjoy this episode? You’re invited to connect further:
-Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
-Learn more about Chipperfield Media.
-Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
Email: michael@michaelknouse.com
In this episode, host Charlotte Chipperfield welcomes Nicole Early, on all things public relations. Nicole is the Founder of Early PR and is a creative entrepreneur with serious media savvy skills. We dive into what public relations really means, when a small business can seek public relations, and the process for creating a strategy.
Here are more topics discussed in this episode:
-Learn what “Public Relations” really means and how to set PR goals.
-Learn the difference between how the company defines itself and how the public thinks about your brand.
-Understand when to engage PR services. (Hint: It’s like inviting people over to your house).
-Learn what you can be doing now to prepare for PR in the future.
-How to craft your pitch.
-Understand what working with a PR professional looks like.
-How brands can use storytelling to cut through the noise of the current news cycle.
-Learn what the future of PR could look like.
This is a juicy episode with tips for understanding the role of Public Relations as a part of a marketing and communication strategy.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Nicole Early:
-Website: https://www.earlypr.com/
-Early PR on Instagram: https://www.instagram.com/earlypragency/
-Nicole on Instagram: https://www.instagram.com/nicoleisearly/
About Nicole Early
Nicole founded EARLY PR in 2018 after several years of helping political leaders get elected and decoding complex health-care challenges into digestible content. Frustrated with the divisiveness of politics, she sought to apply her creativity and media savvy skills to help grow businesses doing good across sustainability, health & wellness, and lifestyle industries
Nicole’s political and public policy background provides her with a strong strategic eye that helps to keep clients focused and on track. And, like all of her clients, Nicole is an entrepreneur and advocate who possesses the passion and drive to help propel their businesses forward and make a positive impact on our world.
In addition to EARLY PR, Nicole is the Co-Founder and Executive Director of Rose City Wellness Week in Portland, Ore. A platform and annual event series that exists to expand the concept of wellness through education and meaningful social events. Nicole graduated from the University of Florida with a degree in Public Relations. She lives in Portland but splits her time between Los Angeles to better serve her clients and stay connected with her family in SoCal.
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Andréa Jones, the host of the Savvy Social Podcast, and the creator of the Savvy Social School In this episode, we discuss how entrepreneurs and business owners can create and implement a Linkedin strategy.
Here are more topics discussed in this episode:
-The power of social media and using it as a tool to build your business.
-How to leverage Linkedin beyond a digital resume.
-How entrepreneurs can use Linkedin for business development and thought leadership.
-The power of Linkedin is in the search to find the specific people you are looking for.
-We discuss how to create the perfect headline in your bio as well as to optimize your Linkedin profile to help potential clients understand how they might work with you.
-We explore the three things entrepreneurs should have in your About section.
-Learn how to overcome the fear of “putting yourself out there” on social media.
-We discuss the algorithm and how these plays into creating a content strategy for Linkedin.
-We discuss the art of requesting new connections on Linkedin and using your intuition to nurture relationships ongoing.
-Andréa answers the question: “Does it make sense to upgrade your Linkedin account to a paid account?”
-Lastly, we touch on what metrics to measure and monitor as your grow your presence on Linkedin.
This is a juicy episode with tips for understanding the role of Linkedin as a part of a marketing strategy.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Andréa Jones:
-Website: https://onlinedrea.com/
-Instagram: http://instagram.com/onlinedrea
-Podcast: https://onlinedrea.com/podcast/
-Linkedin: http://linkedin.com/in/onlinedrea
About Andréa Jones
Andréa Jones is fiercely committed to helping businesses and podcasters build profitable online communities through simple social media solutions. She's the host of the Savvy Social Podcast, creator of the Savvy Social School, a digital platform designed to teach its 100+ members (predominantly small business owners) how to implement organic social media strategies, and named one of Social Report's top marketers to follow.
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Bridget Burnham, the founder of BurnBright Communications. In this episode, we discuss what it really means to have a marketing strategy and its role within your business. As Bridget says, “strategy can’t live in a bubble.” She explains the importance of creating a strategy and the various pieces for consistent communication.
-Here are more topics discussed in this episode:
-Learn how to create a strategy by starting with the end point and then reverse engineer how you are going to get there.
-How a strategy should never a document left to collect dust, it’s a living breathing roadmap to incrementally help you get to where you want to go.
-Consider how your customer sees you and how can you share your unique value to stand out amongst the noise.
-Establishing goalposts to keep you on track to keep you moving forward towards your end goal
-Learn the key components to building a marketing strategy.
-Understand when to hire an expert to aid in your strategy development and the collaborative team approach.
-Why believing that the end goal is possible is part of the strategy. This allows you to align with how YOU want to get there based on core values.
-Learn how to own your strategy and not to build a strategy based on shiny objects.
-Why you need to drive your strategy even if you are delegating to get the most value out of your strategy partners.
-Why you get stuck or have resistance without a strategy.
-How to pivot for sustainability and updating your story.
-Setting expectations and defining the right metrics to measure.
-How it’s time to start planning again for the end of 2020-2021 and the importance of planning especially when things are in chaos.
-How a strategy is a grounding tool to keep coming back to with key insights.
This is a juicy episode with tips for understanding the role of a marketing strategy, why it’s important to have one and tips for creating.a living, breathing approach to strategy development.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Bridget Burnham:
-Website: http://www.burnbrightcom.com/
-Connect with Bridget on Linkedin
In this episode, host Charlotte Chipperfield welcomes Ben Easter, a certified professional coach who helps the entrepreneurially-minded to develop the inner resources they need to navigate the storms of business and life. We discuss all things related to fear, where it comes from, our beliefs, how to navigate the feat of failure, and much more! If fear has ever held you back, this episode is for you.
In this episode, you will:
-Hear how running a business brings up all of the internal beliefs and personal development “things.”
-Learn more about the fear of failure, what it looks like, and how to know when it is coming up
-Learn about the forms failure can take on such as procrastination, resistance or anxiety
-Hear where fear comes from, but more importantly, how do we get where we want to go alongside fear
-Understand how the fear of failure is projecting something into the future that hasn’t happened yet
-Learn the strategies for navigating the fear of failure
-Hear about the happily ever after syndrome
-Learn how to navigate the fear of failure by recognizing that our beliefs are within our control and the meaning we make our experiences
-Hear how to reframe beliefs and how you can take action to from new beliefs even if it doesn’t feel possible in the moment
-Learn the purpose and power behind affirmations and how they actively create new neural pathways in the brain
-Learn what cognitive biases are and how they can contribute to holding us back and how we can change them
-Learn the power behind building vision boards
-Learn how the “shoulds” can become if/then statement.
-Learn the definition of failure, which isn’t that scary, especially when reframed as feedback
-Always find failure on the path to success. It’s often the failure that greats the success
-Learn the cost assessment of fear and how to use values as a way to assess if the risk of failure is worth it or not
This is a juicy episode with tips for understanding fear and how we can choose to better respond to it over time through the actionable steps Ben provides.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Ben Easter:
-Website: www.lucidshiftcoaching.com
-Follow Ben on Instagram
-Apply to be a part of Ben’s Authentic Leadership Project: https://lucidshiftcoaching.com/authentic-leadership-project/
In this episode, host, Charlotte Chipperfield discusses the “stuckness” that so many of us are feeling and possess two key questions to help you expand beyond the fear and mayhem of this year.
In this episode, you will:
-Get inspired to use your breakdowns as a place to start rebuilding
-Be invited to block 2-hours on your calendar this week to ask yourself the question, “what else is possible?”
-Hear additional questions to ask yourself when it comes to evaluating your business and marketing to decide on your next step
This episode speaks from the heart to help us all envision the world we want to live in and to start taking small steps towards building the future we want to live.
Other Mentions from this Episode:
-
The Marketing Booster Kit
-
Screenshot your iTunes review and DM Charlotte on Instagram for your free guide to help you holistically grow your Instagram.
Click here to listen on Stitcher
Click here to listen on Spotify
Click here to listen on Google Podcasts
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Justine Bloome, a 20+ year veteran of marketing and advertising strategy, an executive mentor, and a certified meditation teacher. We discuss what it means to be an embodied leader to shift a new paradigm and how entrepreneurs can incorporate rituals into their business.
In this episode, you will:
-Hear how embodied leaders are needed to create a new paradigm without the hustle mentality
-Learn about the importance of being ourselves to help others to do the same
-Learn what it means to be an embodied leader so we can all be ourselves in the workplace
-How to balance both masculine and feminine energies in the workplace
-Hear how to lead with your heart and your mind as a business leader
-Learn how to advocate for what you need on a day-to-day basis to nurture creativity
-Learn how the output is better when we are clear on the human beings creating it
-Hear what working with Gary Vaynerchuk is like
-Hear how collaboration through open dialogue can enhance the process through a push and pull to better flush out ideas
-Learn how to stay connected to our purpose as entrepreneurs and for those growing in their careers
-Hear how the slowing down that has happened as a result of COVID allows us to receive and attract the right clients and customers
-Learn how mindful practices and rituals can nurture our businesses
-Learn how marketing starts with you first, not your customer avatar
-Hear us debate conscious capitalism ;)
This is a juicy episode with tips for understanding how to lean into who we are to inspire others to do the same and create a bigger vision for the future of business.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Justine Bloome:
-Website: https://justinebloome.com/
-Follow Justine on Instagram
-Purchase Justine’s meditation journal here
Other resource mentioned in this episode:
-16 Personalities.com
-The Four Tendencies Quiz
-Astrological chart
-Human Design chart
About Justine Bloome
Justine Bloome is a 20+ year veteran of marketing and advertising strategy, an executive mentor, and a certified meditation teacher.
Justine’s unique expertise is in understanding humans; what influences their decisions, their behaviours, attitudes and what motivates them to take action. After two decades as a leading strategist within media, advertising and agency environments across Sydney, Melbourne, London, New York City, and Portland, Justine is now focused on empowering solopreneurs and heart-forward leaders to thrive in this new paradigm of conscious digital communications.
Justine uses her training in meditation, blended with her marketing strategy teachings, to guide solopreneurs and network marketers to create their Magnetic Marketing Blueprint.
Before moving to Portland, OR, Justine held the role of Chief Strategy Officer at VaynerX in New York City, a brand new role for the digital-first, full service holding company when Justine joined in 2017. CEO Gary Vaynerchuk described Justine as being the key to “filling the empathy void” in the agency marketplace.
Prior to this, Justine created the Catalyst team at media agency, Carat USA as EVP, Head of Strategy and Innovation. At Carat, she cultivated a diverse team of strategists, technologists, and creative media thinkers. During her tenure, Carat was named AdWeek’s 2016 Media Agency of the Year and Justine was included in AdWeek’s 2016 Media All-Star line-up.
Before moving to the United States, Justine founded The Village, an Australian agency comprised of independently successful marketing and communications experts offering brand strategy, content strategy, and digital strategy, among other consulting services. Built on a uniquely disruptive premise, The Village curated a bespoke team of the highest calibre freelance professionals, precisely fit to solve the challenges of any given client, project or brief.
Her strategic thinking is founded in Brand Experience Strategy, which she honed while in her first strategic role at Jack Morton Worldwide. Brand Experience Strategy considers every interaction with a potential consumer in one cohesive ecosystem. Over many years since, Justine has been the leader, guide, and mentor of multidisciplinary teams of empathetic, strategic thinkers and practitioners at the intersection of Culture, Experience and Attention.
Justine is frequently asked to speak at industry events, and has given talks at SxSW V2V, TEDxWomen, 4As Stratfest, Cannes Lions, and numerous other events across the United States, Europe and Australia. She has served on the advisory boards of AOL, ZEFR, The Salvation Army, and as a judge for The Effies, Cannes Young Lions, Supernormal Awards, WARC Awards and AdWeek’s Media Plan of the Year.
Did you enjoy this episode? You’re invited to connect further:
Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
Learn more about Chipperfield Media.
Learn more about The Holistic Marketing System and Roadmap.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host, Charlotte Chipperfield shares some personal updates for navigating 2020 as part of leading a holistic life and business. She also shares all about the new Marketing Booster Kit designed to help you take the next best steps in your marketing.
In this episode, you will:
-Hear about an analogy for creating the right circumstances without forcing.
-Be given the permission to take your foot off the gas and not operate at 100%.
-Learn about The Marketing Booster Kit, easy-to-implement workbooks + templates that will teach you how to create a digital presence positioned to attract more sales.
This episode speaks from the heart to yours and is a great reminder that we are all doing our best but sometimes we need a little boost as well.
In this episode, host Charlotte Chipperfield welcomes Kelsey Lowitz, a transformational coach and acupuncturist, to discuss how high-achievers can bring more joy and ease into our lives while still working towards our goals.
In this episode, you will:
-Hear how to take your foot off the gas pedal to find more joy and ease while still achieving your goals
-Learn more about mind, body and spirit integration
-Hear how to stop overdriving our bodies by moving from hustle to flow
-Learn the importance of listening to our body which sends clues when are working too hard
-Learn that when we go easier on ourselves, and others, with compassion, and tune into our bodies, we can have more success
-Learn what slow power is and how to make space to slow down
-Hear more on how to allow life to guide you vs. controlling every detail
-Learn how self-compassion can help break the cycle of shame
-Hear more on setting boundaries and how to stop saying “yes” to please everyone else
-Hear how to lean into the seasons of our bodies
-Learn how to set intentions to create a roadmap and vision for your life
This is a juicy episode with tips for understanding how you can slow down, nurture yourself and still achieve everything you want in your life and business.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Kelsey Lowitz:
Website: https://www.kelseylowitz.com/
Slow Power Facebook Group: https://www.facebook.com/groups/slowpower
Other resource mentioned in this episode:
Book: Self-Compassion by Kristin Neff, Ph.D.
About Kelsey Lowitz
Kelsey Lowitz helps high achieving, hard driving women tune into themselves, and cultivate their Slow Power so they can reach their goals with ease and become more successful leaders both at work and at home. As a transformational coach, acupuncturist and single mother with 20 years of combined corporate and leadership development experience, she created the Slow Power process to help you see for yourself that the less you try to do everything, the easier your work becomes, and the more success you’ll have. Your reward? Career growth, more fun, fulfillment, ease and a life in balance emotionally, physically and spiritually.
Did you enjoy this episode? You’re invited to connect further:
-Sign up to become a CM insider to be the first to know about new episodes and learn more about Holistic Marketing.
This podcast is written, developed and edited by Chipperfield Media LLC.
In this episode, host Charlotte Chipperfield welcomes Mary Anne Harmer and Tom Hering of Benefit Corporations for Good. We discuss what it means to be a values-driven business and the role of the triple bottom line. FYI - Chipperfield Media is a certified Benefit Company for Good.
In this episode, you will:
Hear how the world needs more businesses with a moral consciousness and Benefit companies are leading the way in this for now and in the future
Learn what the Benefit Certificate is and if it is right for your company
Learn the difference between a B Corp and Benefit Corporation for Good
Hear what makes the difference between a traditional business and one that is creating more impact with awareness for the triple bottom line of people, planet, and profit.
What is required to become a Benefit Corporation for Good
Think like a servant leader, do good in business, and still deliver a profit
A global demand that asks business owners questions such as: “how you serving your employees, your community, social justice issues, and your stakeholders?”
For the future of business, how do we make the triple bottom line a standard for business?
The role diverse communities play in helping to spur a collective mentality and values system for a new mindset and business model for the common good and not just so the individual can get ahead
How the triple bottom line approach actually leads to more profits - Hello!!
Once certified, learn what is required to maintain the certification
This is a juicy episode with tips for understanding how you can create and build a business with mindful principles to serve people, planet, and our communities.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit Chipperfield Media.
To connect with Mary Anne and Tom:
Website and “Sniff Test” for assessing if the certification is right for your company: https://benefitcorporationsforgood.com/
Book: https://benefitcorporationsforgood.com/book
Certification: https://benefitcorporationsforgood.com/certification
Connect on Facebook: https://www.facebook.com/BenCorpsForGood
Connect with Tom on Linkedin: https://www.linkedin.com/in/tom-hering-9829727/
Connect with Mary Anne on Linkedin: https://www.linkedin.com/in/maryanneharmer/
Other Resources Mentioned in this Episode:
Jay Coen Gilbert: https://www.youtube.com/watch?v=YuyffQ9ekq4
Conscious Capitalism Book: https://www.amazon.com/Conscious-Capitalism-New-Preface-Authors/dp/1625271751
In this episode, host, Charlotte Chipperfield shares her top three tips for evaluating the health of your marketing to create a sustainable and intentional strategy.
In this episode, you will:
3 tips for assessing the health of your marketing.
Tips for strengthening your marketing strategy.
Miracles happen from taking consistent and intentional action.
Learn about an upcoming free webinar on 8/20/20 at 2 pm PST to Ignite Your Marketing, Holistically. Register here.
This is a juicy episode with tips for understanding how your purpose ties closely to your marketing and how you can leverage your core values as content pillars.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
In this episode, host, Charlotte Chipperfield welcomes guest Kyira Wackett, an artist, licensed therapist, public speaker, and community advocate to the podcast. We discuss how important it is to evaluate and define our values to become our most authentic selves so that we can build connections throughout our personal and professional lives.
In this episode, you will:
Hear about the connection between rooting into our values to become authentically ourselves in all areas of our lives
Understand where our values come from
Learn that we can not only shift or pivot our values but we can redefine them
Learn how to accept the invitation to assess your values by shifting into a curious state vs. a judgemental one
Learn how to assess your f*cks by taking stock of the investment of your time and energy
Understand how our shame narratives can lead to predicable shittiness. AKA, let’s Marie Kondo our shame closets ;)
Hear how living an intentional and values-driven life lead to assertive communication
Learn action steps to stop playing small and make 1% changes for being seen and heard in the digital space
This is a juicy episode full of tips for any understanding and defining our values to make aligned decisions for creating the impact we want to have in our lives and businesses.
To connect with Kyira:
Website: https://adversityrising.com/
Instagram: https://www.instagram.com/adversityrising/
Linkedin:https://www.linkedin.com/in/kyira-wackett-86004279/
Facebook: https://www.facebook.com/adversityrising/
Click to download Kyira’s “Assessing your f_ck investments Workbook”
Click to download Kyira’s “Values Exploration Worksheet”
FREE OFFER from Kyira:
To get the free month, simply visit my member page and click “Sign Up/Log In”. select AR Membership and then enter code “FREEMONTH”.
I am so grateful to have been a guest on The Holistic Marketing Podcast and hope to support and empower all of you in your journey to values-driven living. To add an extra layer of support, I want to gift you all with a FREE month of membership to my AR Member Portal where you get access to dozens of resources that can support you in your work including tools for intentional goal setting, handouts to better understand and address those deep-seeded shame narratives and more. Plus, you get monthly access to member calls with me and your peers where we can support you in your work to address those pain points you run up against.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
Welcome back to The Holistic Marketing Podcast! Host, Charlotte Chipperfield welcomes guest Vanessa Hadick, Co-Founder and chief strategic officer of Premier Cru Solutions to the podcast to discuss digital marketing for brands in the wine industry and beyond.
In this episode, you will:
Hear how to think about maximizing marketing resources with a limited team, time and budget
Learn the steps to take when starting to put together a 360 degree view marketing strategy
Learn why defining core communication pillars is both strategic but also liberating
How to create a cohesive brand presence
Hear the mistakes commonly made in the digital space and how to avoid them
Learn how to strike a balance between sales and value content on social media
Understand that social media is used for building brand affinity and awareness
Learn how to measure success on social (hint: not by sales)
Hear how leveraging website metrics is important and what they mean for your business
Learn why having the youngest person on your team assigned to manage your digital marketing shouldn’t define your marketing strategy
Learn tips for creating a digital customer experience as a result of COVID
Learn how to leverage going live on social media to learn more about your customers AND be engaging
Hear the silver lining of COVID for strengthening customer relationships
This is a very juicy episode full of tips for any brand navigating the digital space to build relationships with customers. Be especially sure to listen if you have a beverage, wine or food company!
To connect with Vanessa:
Website: www.premiercrusolutions.com
Instagram: https://www.instagram.com/premiercrusolutions/
Linkedin: https://www.linkedin.com/in/vanessahadick/
Facebook: http://facebook.com/premiercrusolutions
Email: vanessa@premiercrusolutions.com
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
Welcome back to The Holistic Marketing Podcast! Host, Charlotte Chipperfield welcomes guest Hannah Michelotti to the podcast to discuss what it really takes to put ourselves out there to share our message to the world.
In this episode, you will:
Learn what it means to be persuasive as a tool to tell your story that motivates and moves your audience in person or online
Learn about the trifecta of persuasion and what it is used for (Don’t worry, you won’t sound like a cheesy salesperson!)
Learn how your tone affects the way in which your messaging lands
Understand the role of nonverbal communication and speaking to the many different learning styles
Hear about a three step process to work with the terrifying fear that can come up when presenting to an audience
Learn four tips for presenting virtually in the “New Normal”
Understand why Zoom fatigue is a real thing
Hear the #1 tip to know before presenting
Learn the importance of making your message easy to understand
Learn how to be your most authentic self through storytelling
Hear top mistakes people make when giving a presentation and how to avoid them
Learn how to build credibility within the first 7 seconds of being in front of an audience
This is a very juicy episode full of tips for overcoming the fear of public speaking and how to best present our message to the world.
To connect with Hannah:
-Website: https://www.articulatewithhannah.com/
-Instagram: https://www.instagram.com/articulatewithhannah/
-Linkedin: https://www.linkedin.com/in/hannah-michelotti-9356a33b/
-YouTube: https://www.youtube.com/channel/UC0LtZZCtM1XbNBYROTkSXag
-Services and upcoming 10-week program launching on August 10th! https://www.articulatewithhannah.com/services
-Email: articulatewithhannah@gmail.com
Welcome back to The Holistic Marketing Podcast! Host, Charlotte Chipperfield is the Founder and CEO of Chipperfield Media, and in this episode, she debunks a few marketing myths and discusses the truth behind marketing.
In this episode, you will gain a deeper understanding of what role marketing plays, the time to dedicate to marketing and why marketing isn’t evil.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
For more information on The Holistic Marketing Podcast, please visit CharlotteChipperfield.com.
Season 1 of The Holistic Marketing Podcast is here! Host, Charlotte Chipperfield is the former Founder and CEO of Chipperfield Media, and in this inaugural episode, she shares more about her career journey in marketing and explains what holistic marketing is.
In this episode, you will gain a deeper understanding of what makes a proactive vs. reactive approach to marketing and why that is important.
You’ll learn what the 3 F’s of marketing are and how they related to The Holistic Marketing System.
Finally, Charlotte discusses what to expect on this season of The Holistic Marketing Podcast.
Be sure to subscribe, rate and share this podcast with #HolisticMarketingPodcast.
This podcast is written, developed and edited by Charlotte Chipperfield.
Welcome to The Holistic Marketing Podcast!
This is a place for conscious business leaders, entrepreneurs and thought leaders to gather and learn about what it means to take an intentional and holistic approach to marketing.
Learn more about your host, Charlotte Chipperfield and what to expect from the show.
Learn more about Charlotte Chipperfield.