7 Marketing Basics with Cindy Z: Recent Episodes
Cindy Zuelsdorf
If you're a marketer and feel overworked or overwhelmed, and want to know what’s actually working in digital marketing, then this is for you! If you're a business owner and feel like you should do marketing, but don't want to spend your time on it because it takes you away from what you really want to be doing, then this is for you! You can stop guessing which marketing works and use the 20% of marketing that delivers 80% of the results – work less and get more results!
4 ways to be everywhere your customers are... here's your 7 min of marketing inspiration: 7 Marketing Basics :)
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
When a $1M company paid $38K ransom to get its customer data base and more back.
How we can be more aware of cyber threats on the rise.
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
What to do while you're in your booth or on the stand. Tips you can use at your next trade show.
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
This 20-minute episode reveals how you can smartly decide the right marketing mix for you and your company. The first in Digital Studio India and Kokoro Marketing’s Excellence, this marketing series brings you guest expert Andreas Hilmer, CMO of LAWO, and Manoj Sawalani of Digital Studio India.
Watch the replay here: https://kokoroinc.com/how-to-choose-the-right-marketing-mix-for-2024/
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
How you can get leads by doing a presentation with this step-by-step process.
Get my free marketing master plan - text the word BIZ to +1 530-203-5703
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
How to do a webinar – step by step. Your 7 min of marketing inspiration. Get our templates for free: text the word EVENTS to +1 530-203-5703
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
A quick look at the marketing gold you can get from Digital Studios Marketing Wizards of M&E! Plus tactics to use for your trade show. https://mags.itp.com/DigitalStudioIndia/2023/DS_001_09_20232/#page=1
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
Top 3 ways to keep your customers thinking about YOU! Your 7 minutes of marketing inspiration...
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
How to make short videos that get noticed! Actionable info right here from Simon Tillyer, Neil Howman, and me. 7 min of marketing inspiration just for you!!
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
7 minutes of marketing inspiration for you! 4 ways to be everywhere your customers are.
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
Questions? Join my free Facebook group! https://www.facebook.com/groups/7marketingbasics
Avoid the SPAM Folder: Make Sure People Get Your Emails! Email Deliverability with Cindy Z and Adrian Savage
Cindy:
Welcome, everybody. I’m glad you are here. And today, we are looking at two of so many ways to avoid the spam folder, and I’m here with the most excellent Adrian Savage. Hey Adrian. How are you?
Adrian:
Oh, I’m great. Thank you. Thank you for having me.
Cindy:
So glad you’re here. All right. So if you’re using email in your business, and really who isn’t, this is the place to be because we are looking at ways to make sure people get your emails and you avoid the spam folder. And so, as promised, we’re going to dig into two excellent topics, and we have some bonus information for you at the end as well. So if that sounds good, stay with us for the next 20-ish minutes or so. And Adrian, the other day, you were just telling me about someone you were working with, who was working so hard on their business, and they were calling you to say their emails are in the spam folder, and you got into authentication with them as I remember.
Adrian:
Yep, absolutely. The thing with authentication is it’s a little bit techie, but the good news is you only have to set it up once; once you’ve got it set up, then as long as you don’t change your email platform, you can sit back and relax, but authentication is really, really important. So I’ll explain a little bit around what it is and how it works quickly and then kind of a little bit around how people can actually set it up. Okay. You’re going to mute. I don’t know.
Cindy:
That sounds good. I’m glad you’re going to do that because authentication sounds difficult. And like you said, once you set it up once you’re good to go.
Adrian:
Now the good news is, even though I’m a geek, I’ve taken my anti-geek pills, so I’ll try and keep it nice and simple. And the thing you’ll remember here is email is all
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
When you use the Lifecycle Marketing Master Plan to evaluate your business, it reveals where the opportunities (or holes) are so you know what to do next and how to prioritize. Where to get the most impact and ROI — and fast. It’s my
map, my guide, the ultimate business framework. We use this with companies in broadcast media and high-tech
every day.
The Lifecycle Marketing Master Plan is built on three main pillars, or phases: attract, educate + sell, and wow. When you
have solid marketing strategies and tactics deployed in each phase of the Lifecycle Marketing Master Plan, then your
company will excel! Following this plan allows you to establish a unified and continuous process for guiding prospects
toward a purchase and driving ongoing engagement.
Holes = Opportunities
As you hear the Lifecycle Marketing Master Plan, take note of where you have holes or opportunities in your
company. I suggest that you literally take notes as you dig into this plan and mini-challenge. (jump in here: www.7marketingbasicsstart.com) When something resonates
with you, write in the margins of this resource! Or make a note on your phone.
You’ll be using these thoughts and insights as you level up your marketing and your future success! And, in case you’re
wondering, you’re not alone here. We all have holes and opportunities in our businesses.
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics, the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
Here's how you can use Keap's sales pipeline to track and follow up on your leads. Let me know what you think! I'd love to hear from you!
Best price for Keap is here: http://keapnow.com/CindyZ plus, when you buy from us, you get our top 6 campaigns and 1-hour setup/training session, too!
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
Did you know that besides spam bots being an annoying waste of time, you’re actually losing up to 40% of your (real human) leads because of them?
Find out why and what you can do about it with guest expert Mihir Dhandha of Spamkill https://bit.ly/stopspambots and host Cindy Zuelsdorf of Kokoro Marketing.
- How to stop spam bots from cluttering up your CRM data
- Why captchas are increasingly insufficient (not to mention unwelcoming)
- An under-recognized way to keep email deliverability rates high
- How to stay ahead of the game when it comes to AI spam bots
- The reasons that what you’re currently doing is likely costing you good leads
- You can try Mihir’s SpamKill tool for free: https://bit.ly/stopspambots (If you like it, the cost is about the same as 2 cups of coffee!)
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In episode 24, Cindy reveals 5 steps to SMS marketing that you can put into play right now!
1) Make sure your message is conversational
2) Make sure you give something of value
3) Make sure it's a two-way conversation
4) Give a CTA
5) Make sure you've got a system
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In episode 23, Cindy reveals how to plan your next marketing campaign. Feel free to swipe our step-by-step process. (I used this twice already today!)
-What are the top things people ask you when they are buying?
-What are the top use cases or applications?
-What are the top problems it solves?
-What would someone use instead?
-What are the top objections, the things that stop people from buying from you?
-What is most misunderstood about your product/service?
-What are competitors scared about when they see you coming?
-What do people do right before they buy?
-CTA/next step?
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 20, Cindy Z breaks down your bulletproof webinar (or online event) outline. Use these key tips to host your next webinar with ease. Also, be sure to grab your free PDF and gain even more key tips.
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics, the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
I was honored to be part of this IBC Show Extra Bite!😎 Join now for this great talk with Cecilia Lavin of InEvent, and take some great tips for your digital marketing strategy.
Ready to become an expert at holding webinars? In Episode 18, Cindy Z shares the most important (but easy!) points for hosting successful online events. You can do this! Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
Are you ready to jump start your business? In Episode 17, Cindy Z recaps the steps in her #1 selling book, 7 Marketing Basics, that can give your business the sales boost it needs. Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 16, Cindy Z talks about how you can keep customers, prospects, and team members engaged in online training. Use these tips for closing sales, managing projects, and teaching new marketing tips!
Watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
It's a 7 Marketing Basics Double Header! In episode 15, Cindy Z talks about the top 3 mistakes businesses make when they host webinars and how to avoid them. Then, at 7 mins 14 secs, Cindy talks about how to overcome the challenges of getting your emails into your customers' inboxes. You can watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In episode 14, Wes Schaeffer of The Sales Whisperer shares some of the 7 Deadly Sins of Selling on Cindy Z's St. Patrick's Day Facebook Live. You can get the 78-page guide and video series of the 7 Deadly Sins for free at thesaleswhisperer.com/7sins
When you buy the ebook Uncommon Results for 99¢ on Amazon, email a pic of your receipt to Cindy Z at hello@kokoroinc.com and she'll give you a free phone consult on sales and marketing.
Connect with Wes Schaeffer: https://www.linkedin.com/in/thesaleswhisperer
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Check out the LIVE! virtual platform: https://about.be-live.live
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 13, Cindy Z talks with her long-time friend Lindsey Ardmore of Star Tower Systems about growing her marketing automation agency, Kokoro Marketing; working in male-dominated industries; and what inspired her to create the 7 Marketing Basics.
Lindsey Ardmore is an automation wizard and business strategist dedicated to the growth of female coaches and consultants.
Cindy and Lindsey collaborated on the book Uncommon Results: Secrets & Strategies of High Performance Entrepreneurs. Uncommon Results was co-authored by 18 different entrepreneurs who share how they've grown and scaled their businesses. Get your copy of Uncommon Results here: https://www.amazon.com/gp/product/B09T3SGW7C/
Roughly 627,000 new businesses start every year, but only a small percentage make it past their first 3, 5, or 10 years. Uncommon Results will take your business to the next level.
Connect with Lindsey Ardmore: https://www.linkedin.com/in/lindseyardmore/
Listen to Lindsey's podcast, Business Automation Secrets: https://businessautomationsecrets.libsyn.com
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 12, Cindy Z shares her secret recipe for helping a company that wanted to promote their event. You can watch many more real-life marketing stories and discussions in the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 11, Cindy Z talks about the three tips she always uses when going live on Facebook or another social media platform.
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 10, Cindy Z and her co-authors of The Female Entrepreneurs Playbook, Patricia Wooster, Tamra Andress, and Patty Rogers, talk with Bonnie D. Graham on the Voice America podcast, Technology Revolution: The Future of Now.
Listen to and follow Voice America's The Future of Now podcast: https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now
Get your copy of The Female Entrepreneur's Playbook on Amazon: https://www.amazon.com/Female-Entrepreneurs-Playbook-Strategies-Building-ebook/dp/B09B5DRT4H/
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
Photo from the live show here.
In Episode 9, Sages Among Us host Keith Porter talks to Cindy Z about her early years in Wisconsin, growing up with parents who worked in the broadcast industry, her career in technology, and what led her to write the 7 Marketing Basics.
KVMR FM 89.5's Sages Among Us podcast: https://www.kvmr.org/podcasts/cindy-zuelsdorf-author-and-principal-kokoro-marketing/
Get Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703.
Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 8, Bill Kenney of MeetROI.com talks to Cindy Z on the Belly2Belly podcast. Bill and Cindy are both trade show veterans, so they discuss how the 7 Marketing Basics can help companies make the most of their trade show appearances.
Connect with Bill Kenney: https://www.linkedin.com/in/bkenney/
Get Cindy Z's free Marketing Masterplan by texting BELLY to 1-530-203-5703.
Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 7, Sanjay B. Dalal of oGoing interviews Cindy Z about her book and online learning course, 7 Marketing Basics, on oGoing's weekly Business of Marketing Fireside Chat. Cindy gives real-world examples of how the 7 Marketing Basics are used by companies to engage their prospects and close sales. Later in the episode, Cindy takes questions from the audience.
oGoing: https://www.ogoing.com
Get Cindy Z's free Marketing Masterplan by texting OGOING to 1-530-203-5703.
In this episode, you'll find out more about:
- How to customize the 7 Marketing Basics for your business
- Why the 7 Marketing Basics matter to your success
- How many contacts it might take to convert a prospect to a sale
- and Cindy Z's tattoo...
Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 6, Cindy Z sits down with KitPlus TV to talk about how she developed the 7 Marketing Basics.
KitPlus TV's YouTube channel: https://www.youtube.com/c/KITPLUSfromTVBAY
Get Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703.
In this episode, you'll find out more about:
- How to work less hard and sell more
- Streamline the buying steps for your customers so it's easier for them to buy
- How online webinars and trainings can keep you in touch with customers
- How to make webinars more engaging
Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 5, Cindy Z joined her co-authors Patricia Wooster, Lindsey Ardmore, and Tamra Andress on the Voice America podcast, Technology Revolution: The Future of Now. Host Bonnie D. Graham discussed their new book, The Female Entrepreneur's Playbook, with the panel.
Listen to and follow Voice America's The Future of Now podcast: https://www.voiceamerica.com/show/1981/technology-revolution-the-future-of-now
Get your copy of The Female Entrepreneur's Playbook on Amazon: https://www.amazon.com/Female-Entrepreneurs-Playbook-Strategies-Building-ebook/dp/B09B5DRT4H/
Connect with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
Photo from the live show here.
In Episode 4, Cindy Z is interviewed by Melinda Emerson, the SmallBizLady, on her podcast, SmallBizChat.
Connect with Melinda Emerson: https://www.linkedin.com/in/melindaemerson
Listen to and follow Melinda's podcast, SmallBizChat: https://succeedasyourownboss.com/sbcpodcast
Get Cindy Z's free Marketing Masterplan by texting BIZ to 1-530-203-5703.
Listen to this episode to learn:
- The top marketing tips in Cindy Z's book, 7 Marketing Basics
- Why you should use marketing automation
- Best social media practices
- Hard lessons Cindy has learned in her entrepreneurial career
Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
In Episode 3, Cindy Z hosted a training session and shared behind-the-scenes tips for using online events to connect with customers, provide value, and help prospects take the next step in the buying process. Watch video of this event: https://kokoroinc.com/live-training-hosting-webinars-online-events/
Get the free bonus Tech Essentials PDF that shows you how to hold a webinar like a total pro! https://kokoroinc.com/webinar-tech-essentials-pdf-sign-up/
Listen to this episode to learn:
- How to choose between a webinar or meeting.
- How to get people to attend.
- How to use Zoom breakout rooms – have different topics/speakers/demos/conversations in the different rooms.
- Which security issues to look out for.
- Q&A and bonus material, too.
Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf/
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
Thinking about doing in-person trade shows again? Cindy Z talks to Jefferson Davis about getting ROI out of each show you attend. You'll discover:
- Shows and events 2.0… are we going smaller, different?
- Should we do the same ol' same ol'... or change it up for the future?
- What makes trade shows successful?
- Are we still going to spend 1/3+ of our marketing budget on shows?
- Should we measure things differently?
- And don't miss: The number one thing you can do to ensure you get ROI out of your show!
Get in touch with Cindy Z: https://www.linkedin.com/in/cindyzuelsdorf/
Get in touch with Jefferson Davis: https://www.linkedin.com/in/jeffersonadavis/
Jefferson Davis likes to say, “we survived virtual events, but we thrive on live.” Get back to live shows and make the most of them after hearing this episode.
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com
How do you know if sales prospects are receiving your emails? Cindy Z and email deliverability expert Adrian Savage talk about the top ways to keep your emails out of the SPAM folder. This episode has so much useful info that you'll want to listen to it more than once! Check out the FREE book offer from Cindy Z at the beginning of the ep...
Follow Cindy Z on Facebook: https://www.facebook.com/therealcindyzuelsdorf
Follow Adrian Savage on Facebook: https://www.facebook.com/adrian.savage
Join the 7 Marketing Basics group on Facebook: https://bit.ly/7-Marketing-Basics-FB
Get a FREE copy of 7 Marketing Basics the book, #1 in Marketing for Small Business on Amazon: http://7marketingbasicsbook.com
Kokoro Marketing & Automation: https://kokoroinc.com