ChangeAbility with Julian Mather: Recent Episodes
Julian Mather
How to do things you never thought you could never do. Join in as Julian Mather discusses real change with real people and keeps it real simple.
Today joining me on my journey to democratise video for business
is an incident management trainer who went from face-to-face to video training, and hasn't looked back
We talk about…
- creating video courses for government departments
- overcoming your fear of appearing on camera
- opportunities that come from creating video courses
- How To Get Zoom Viewers To Interact With You
- How Long Should a Training Video Be
Connect with Dave Greenberg
https://rescuedave.com/
https://www.linkedin.com/in/rescuedave-nz/
Joining me on my journey to democratise video for business is Rebecca Wilson, a business adviser and data analyst who went from zero videos to posting weekly videos.
We talk about…
The analytical mindset vs creative mindset myth… that somehow you need to be creative to make videos for your business.
Her growth in confidence over 70 videos in front of the camera
Using systems for making videos easier.
How to decide which topics to make videos on.
Connect with Rebecca at…
https://www.linkedin.com/in/rebeccajanewilson/
https://www.wilsonba.co.uk/
Today joining me on my journey to democratise video for business is a coach who coaches female business leaders to create more fulfilled, extraordinary lives.
She’s a sales director who left it all behind to create and live a life of her own design.
Meet Claire Sewell.
We talk about…
- Acknowledging that you’re not the only one feeling impostor syndrome.
- Working on self-esteem to improve video
- Making videos while on the go
- The power of consistency when making videos
- LinkedIn versus other platforms for building a business community
Connect with Claire…
https://www.linkedin.com/in/claire-sewell-self-esteem-queen/
Vanessa Ashworth is a marketing and communications professional who has moved from behind the scenes to in front of the camera lens for her business and career.
Vanessa is also a natural storyteller.
I came across a video on Linkedin where Vanessa shares an aha moment. It’s a great story and a great lesson and a great example of authentic video. The video is made on-the-fly while she is sorting the washing.
We discuss…
Simple approaches to making videos with just a smartphone.
The importance of captions for your video.
How mature aged women can leverage their decades of experience to their advantage in life, career and on the small screen.
How removing the focus from you to your viewer allows you to make powerful videos.
You can connect with Vanessa at
https://www.linkedin.com/in/vanessaashworth/
Watch the spell-a-thon video here
https://www.linkedin.com/feed/update/urn:li:activity:6907226425884336128/
Nicola Kane is a video producer who helps regular people feel comfortable enough in front of a video camera so they feel safe enough to share their family stories.
We talk about…
Why video for family stories?
What is the process she uses to get people relaxed in front of the camera?
What are the best video excuses she hears?
Do people react differently to a big camera vs smartphone video?
Is it ok to interrupt people when they are telling their stories on video?
Connect with Nicola at...
https://www.love2video.nz/
https://www.linkedin.com/in/nicola-jane-kane/?originalSubdomain=nz
Leo Prada is a technical project manager from Buenos Aries who gives Linkedin members the opportunity to introduce themselves via a short video.
He curates these with the hashtag #MeetLeosContacts.
He is creating a network of people that would benefit from knowing each other professionally.
In a sense, he is creating his own Linkedin within the greater Linkedin.
I think this idea has merit and I’m keen to see how it can be expanded upon.
Any ideas?
You can connect with Leo at https://www.linkedin.com/in/leandroprada/
Rich Perrett is an internal communications specialist who has learned to love video.
Though he says, “ I'm usually putting leaders in front of the camera though I do make appearances!”
We discussed…
When did video come on your radar?
What were your first videos like?
What stories turned out to be wrong?
Is video an essential career skill?
What can you tell others to lessen their anxiety about presenting on videos?
What excuses not to create do you hear?
Is there ONE common video problem?
Got any video habits to make the video process easier?
What video tools do you use?
Connect with Rich
https://www.linkedin.com/in/richperrett/
Chris Fenning is a communications author, mentor and reformed perfectionist.
He teaches communication skills for technical experts.
We discussed…
When did video come on your radar?
What were your first videos like?
What stories turned out to be wrong?
Is video an essential career skill?
What can you tell others to lessen their anxiety about presenting on videos?
What excuses not to create do you hear?
Is there ONE common video problem?
Got any video habits to make the video process easier?
What video tools do you use?
Connect with Chris
https://www.linkedin.com/in/chris-fenning/
http://www.chrisfenning.com/
Wendy Alexander helps stuck mid-level professionals negotiate their dream job, build connections, ace interviews, grow their income. Wendy is a new video professional: she was never interested in video but saw the potential for video to expand her coaching business and started the journey to develop new video skills.
We discussed…
Do Clients Prefer Slick or Authentic Videos?
Am I Overdressed For Video?
Should I Try To Look Professional on Video Job Interviews?
Can Video Help Grow My Business Internationally?
Do I Need Tech Skills To Learn Video?
How To Learn Video Faster
Connect with Wendy https://happycareerhub.com/
https://www.linkedin.com/in/wendyaalexander/
Sharon Connolly is an accomplished Change Manager and training professional at a large Australian corporate.
We discuss:
What Watching TV Teaches Us About Making Business Videos
Video Newbie To Selling Thousands of Training Courses
Is PowerPoint Good Enough To Make Professional Videos
How To Find The Confidence To Be On Video
Build Trust On Video With Generous Spirit
Should 50-Year-Olds Make YouTube Videos
Connect with Sharon on Linkedin
She also has a side-hustle delivering awesome courses creating infographics, videos and great artefacts for change and project professionals at www.changesuperhero.com.au
David Pullan is half of The Story Spotters: a UK based coaching, training and consulting service that helps businesses build courageous, authentic and memorable connections through stories.
We talk about…
People are scared of video already. Now they have to add in storytelling to their skillset. Is this realistic?
What do people think storytelling is?
What is storytelling actually?
Can someone realistically get good at storytelling?
What’s the difference between in-person and video storytelling?
Did you struggle with starting with video?
Were there many surprises making the transition?
Did Covid force your hand to move to video?
Would you have made the transition to using video more regardless of Covid?
What simple formula can people use to get started implementing storytelling in their business videos?
What videos does storytelling suit best?
How can we use story to help Videofy our messages on the small screen?
How to use video to open great conversations
Find David at https://thestoryspotters.com/
and on LinkedIn https://www.linkedin.com/in/david-pullan-4b0619a/
Michele Gennoe started her own TV show. Here's the thing though, it's not a TV show; it's online and it is positioning her as a go-to mindset coach.
Here's the key message: Michele didn't wait around or ask anybody for their permission to start a TV show; she just did it. You can too.
We talk about:
Are You Worrying Too Much About How You Look On Camera
Be Vulnerable On Video And Build Better Client Relationships
How Saying TV Show Instead of Video Boosted A Coach's Influence
Why Weekly Videos Can Earn You More Clients
Have Real Video Conversations To Build Trust With Clients
What To Do If You Have Imposter Syndrome On Video
Turn Your eBook Into 50 Videos
Will I Get Better At Video Presenting With Practise?
- reaching out to potential guests
- the impostor syndrome and how it never goes away
- how to be natural in front of the camera
- why building trust matters so much for your business now
- getting over the fear and procrastination around showing up on video for your business
Connect with Michele on Linkedin https://www.linkedin.com/in/michelegennoe/
is an experienced professional with a real passion for working with leaders and their teams. A sought after organisational transformation specialist, trainer and facilitator with an international reputation
Who wants free video editing?
I was asked to Beta test a new video editing service but I want you to have the opportunity instead.
A tech startup offering AI-driven video editing wants Beta testers. I suggested that The New Video Professionals Club would be a great place to find someone.
Who's interested?
In a nutshell, they'll automagically repurpose your video content while you are still filming. Yep. In real-time. Huh?? What?
Picture this.
You go LIVE into FB or Linkedin or Zoom or Youtube. Maybe it's a webinar you're hosting.
They tap into your session and create a long video + multiple short videos.
All with your branding and colours and titles and music and captions.
It is ready for you to share with the world about 2 hours later.
I want one, possibly two people to use the service, FOR FREE.
You'd also share with our community your experience; good or bad.
If you want to be part of this let me know.
You will need to have a 30-60 minute LIVE or webinar or any real-time production going out via a service they can tap into (almost anything).
It's NOT available if you are recording to your device only.
In return, you end up with content ready to go for free.
Join the New Video Professionals Club
A great way to turn your Zoom waiting room into a pre-show for your online session.
Joe Augustin shares some of his tactics to turn deadtime into showtime that gives the audience a better preshow warmup and establishes your credibility and gravitas before you even appear on camera.
You can connect with Joe at https://www.linkedin.com/in/joeaugustincoaching
Dean Yeo has been using video consistently for the past 3 years to build his network within the real estate industry while maintaining a service mindset where he gives to his industry rather than taking from it.
Learn how Dean:
-has built authority and identity within his niche
-has 10K followers on Linkedin
-produces his video while on an exercise bike
all with a smartphone and some simple accessories.
Connect with Dean
https://www.linkedin.com/in/deanyeo/
How A Consultant Went From Feeling Overwhelmed To Being A Prolific Video Creator - With Rebecca Bradshaw and Julian Mather
Rebecca Bradshaw is a quality assessor and self-confessed quality nerd.
She creates video content and courses as part of her business. In just 12 months Rebecca has gained the video confidence and momentum to be selling bespoke online courses for her clients.
We discuss….
Edit Video In Your Head Before Turning On Your Camera
Memorising Video Scripts Is Doing It The Hard Way
From Video Novice To Creating Video Courses For Clients
How To Allocate Time To Make Videos
An Easy Way To Write Video Scripts That Sound Natural
How To Plan Your Video Shoot Around A Busy Home Life
How To Manage Files When Editing Ten Videos Recorded As One Long Recording
The Benefits Of Batch Recording Your Videos
The software Rebecca mentions is Camtasia. It is my #1 favourite editing tool for any solo business practitioner.
This my affiliate link if you are interested
https://techsmith.pxf.io/c/1402720/506622/5161
Connect with Rebecca at
https://www.rebeccabradshaw.com.au/
Joyce Ong is a professional photographer and videographer who specialises in video creation for small business.
We talk about:
What Does A Video Producer Do
Saving Money On Small Business Video Productions
How Much Planning Should I Do Before A Video Production
How Much Does A Professional Video Production Cost
How Much Does A 5 Minute Professional Video Cost
How To Find Stock Library Videos Of Regular-Looking People
It’s Smart To Build Your Own Stock Footage Library
3 Ways To Be Less Nervous On Video
How To Relax Someone Nervous In Front Of A Camera
Should I Use a Teleprompter When Making Videos
A Teleprompter Tip For More Professional Looking Videos
My Favourite SmartPhone Video Editor
With over a decade of business experience herself, Joyce is able to combine her business knowledge with the creative side of photography and film.
Joyce leads the team at New Heights Media. The team consists of professional videographers, film-makers, photographers, directors, scriptwriters, video editors, animators, graphic designers, actors, voiceover artists, and musicians from all around the world.
You can connect with Joyce at
https://joyceong.com/
https://www.linkedin.com/in/joyceongcreative
Eric Langhoff is the Producer of video and event production at a Fortune 100 company. An Addy award-winning digital marketing creator and accomplished audio/visual producer with 9+ years of experience in the media industry. Eric has worked in roles ranging from live audio and event production to broadcast television, commercial production and motion design.
We discuss....
What type of video do you make? for what type of clients?
How to Reduce Costs of Animated Explainer Videos
Ideas for Planning a Video Strategy
How Many Seconds Before Viewers Abandon Your Video. Do You Know?
How To Get More Content Into a Shorter Video
How To Write a Script For Teleprompters
Video Is Growing - Don’t Get Left Behind
Supporting Your Staff To Make DIY Videos
What type of video do you make? for what type of clients?
What’s the average budget for videos you work on?
What does a client get for that investment?
Are clients surprised at how much video production costs?
Where do they typically try to cut costs? What do they think they can do without?
What are typical client concerns and what are the typical questions clients ask?
What are common worries that they might have?
If you could pre-educate clients before a shoot, what would you tell them?
Where is money typically wasted by a client and what could they do to reduce production costs?
What’s one thing a client can do that will save them money?
Your thoughts about employee-generated video?
Is there video production you would rather employees DIY?
What is a Video centre of excellence?
Teleprompters? Benefits and disadvantages?
Do you see video production changing?
You can connect with Eric on Linkedin
https://www.linkedin.com/in/ericlanghoff/
Former Corporate Communications Specialist Sally Prosser now has a TikTok channel with 330K followers and closing on 4 million likes.
We talk about…
Is Covid Making Some Journalists Walk Away
Introverts or Extroverts. Who are The Best Video Presenters
Professional Content Does Work on TikTok
Get Your Motives Clear When Making TikTok Videos
How Many Seconds To Grab Attention on TikTok
Use TikTok Videos as a Tool To Refine Your Message
What Are the Perfect First Words For TikTok Videos
Why Perfection Doesn’t Work on TikTok
Dealing With Haters On TikTok Videos
Being a Journalist Toughens You Up For TikTok Videos
Can a Large Organisation Make TikTok Videos
Authenticity is Non-Negotiable on Videos
How To Feel Comfortable In Front of a Video Camera
Why Making Corporate Videos Can Feel Wrong
How To Get People to Act Naturally On Videos
What Are the Right or Wrong Things To Say On Video
You Don’t Have To Extroverted To Be Good On Camera
What works on TikTok?
What doesn’t work on TikTok?
You can connect with Sally at her website
https://www.sallyprosser.com.au/
on TikTok
https://www.tiktok.com/@sallyprosservoice
and on Linkedin
https://www.linkedin.com/in/sally-prosser/
David Macciocca is the founder and CEO of the world's fastest-growing employer branding tech startup, VideoMyJob. His app gives talent acquisition, staffing recruiters and hiring managers the tools to beautifully and quickly create, edit, share and track branded video content, all from your smartphone. We are inspiring people to connect.
We discuss...
What have you learned about people through your software? How have you evolved it to accommodate people’s behaviour?
Are professionals at a disadvantage if they don’t learn basic video skills?
Brand Compliance Can Be a Barrier To User-Generated Videos in Large Organisations
Allow Your Teams Time To Get Comfortable With Video Before Publishing
Are Personalised Video Messages Effective?
Start Small to Get Bigger Results When Implementing Videos Across Teams
Smartphones are an interim technology. What’s next?
Connect With David Macciocca at
https://www.linkedin.com/in/videojobads/
In Feb 2020, Lena Sesardic quit her job as an innovation lab product manager and started her entrepreneurial journey with a key feature that she shared this journey transparently.
Lena recognised the power of video to showcase transparency on the way to building a personal brand.
Why? As Lena (that's Jenna with an 'L') people LOVE transparent people. They’re just scared to do it themselves. What she has learned is transparency = a competitive advantage.
We discuss…
The Power of Just Showing Up Honestly On Video
Get Into A Habit Of Watching Yourself Back On Video
The Awkward Truth About Making Social Media Videos
Differentiate Yourself From The Video Herd
It’s Not Always About You in Your Videos
Removing Pauses In Videos. Does It Matter?
How Many Takes Do Video Pros Make When Recording?
Is Choosing The Right Equipment Stopping You Making Videos?
Why did you become a corporate escapee?
What are differences between corporate life and that of the solo-preneur?
What role do you see video playing in your journey?
What would you do on video now that you would never dream of doing in the corporate sphere?
What’s the power of just ‘showing up’ on video to an audience that is hesitant about video?
You can connect with Lena
on Linkedin
https://www.linkedin.com/in/lenasesardic/
and Lena Sesardic’s website
https://www.lenasesardic.com/
Leanne Hughes came out of the corporate world and reinvented herself as an international facilitator and podcaster. Part go her journey of reinvention has been to embrace video where ever she can.
We talk about…
Even experienced video presenters need a boost to their video confidence so it’s not just you
A unique problem extroverts face when creating videos
Every video presenter and podcaster has to keep improving their presentation skills
Will This Work On Video - just ask yourself this question
How Video Proposals Can Land You More Gigs
What Videos Work Well On Linkedin
Don’t Smile Much? It’s a Video Skill You Can Learn
The Surprise Benefit To You From Posting Videos
You’ve Got More To Say On Video Than You Think
The Vanilla Problem on Video
Translate Industry Jargon and Become a Video Content Curator
Don’t Treat Your Viewers Like One of the Herd on Video
You can connect with Leanne Hughes at https://www.firsttimefacilitator.com/
and connect on Linkedin https://www.linkedin.com/in/leannehughes/
Manish Bundhun is a C Suite Executive at Rogers, a corporation based in Mauritius.
Manish understands the growing role video will play across business and rather than just talking about it, he has confronted his own very human fears about being in front of the camera.
We talk about..
Getting clear on what video communication is
How Manish became better at video by helping his sons make Youtube videos.
How Manish overcame his fears of presenting on video, including joining Toastmasters.
You can connect with Manish on Linkedin https://www.linkedin.com/in/bundhun/
Chris Bogue spent a decade in B2B sales for tech companies until he realised that video gave you an advantage over other sales specialists who relied on only phone and email outreach.
He then discovered that adding a mix of authenticity and humour - something Chris hones with his skills at sketch comedy and improv theatre - is perfect for getting and holding your viewer's attention long enough to plants the seeds for the longer relationships required to sell effectively.
Then Chris discovered that he could coach other sales team members to create a handful of key videos they could use throughout their sales process.
We discuss…
The 2 Things That Stop You Making Videos - Stage Fright and Writers Block
A Simple Video Process Might Be All You Need To Implement Video Into Your Business
20-Year-Olds on Sales Teams Are Comfortable On Camera Already. Why Are You Under Utilising Them?
How to Personalise Your Mass Outreach Videos
How mental health professionals can improve their websites with just one compelling video
Making entertaining videos with a simple but well thought out script
If you want to connect with Chris…
https://christopherbogue.com/
https://www.linkedin.com/in/chris-bogue/
How To Look Professional on Video Sales Calls with Garren Parkins and Julian Mather
You deserve to be judged & valued for what you're worth, not where you are. So says Garren Parkins, a video presentation coach for sales professionals. We used to jump in our cars and drive to the office. Now, thanks to Covid, many sales representatives find themselves working from the home office. But what does your home office say about you? What does your background say about your company?
In this episode, we talk about the importance of first impressions.
We discuss the realities of brand compliance.
Picture Quality or Sound Quality - Which is More Important For Your Business Videos
Is Your Webcam Quality Hurting Your Professionalism On Your Business Videos
Don't Overcomplicate The Video Experience - a Tip for Sales Professionals
Imperfection Matters In Your Videos - How To Be Authentic
Does Your Sales Team Need To Upgrade Computers To Implement Video
Attract Better Clients With Well Presented Sales Videos
Can Sales Videos From The Home Office Damage Your Brand
The Zoom Honeymoon Is Over - Time To Level Up Your Video Game
Are You Taking Advantage Of Video Before Everyone Else Does
Why Sales Reps Should Use Video Right Now
You can connect with Garren on Linkedin.
https://www.linkedin.com/in/garrenparkins/
Look into Garren’s complete office video solution called Deskrig
https://deskrig.com/
Video plays an enormously important role in attracting quality new hires to your business.
You can no longer tell people you are a great place to work, you have to show them you are. But, as Mark Puncher, CEO of Employer Branding Australia, it is more important to show them that at times, you might not be the best place to work. That your business might drop the ball now and then. That your people are above all, human. That you are fallible. As he describes it, wonderfully imperfect.
The time for representing your business to future employees as the polished facade of perfection is gone. That’s just not how real life works and we all know it. To make perfect videos where not a wrong word is spoken, where no hair is not out of place, where you don’t blink enough, where you look and sound like a politician staying on script is to be out of touch with what the market is asking for.
Authenticity. Authentic videos do not mean unprofessional videos. Authentic videos are carefully created using skilled directors who nurture staff - who for many it is their first time in front of the camera - to help them tap into their empathy and vulnerability so they come across as real. This is who I am. This is what we believe. This is what we stand for. Want to be part of what we do?
This is a great quote from Employer Branding Australia’s website: “there aren’t two versions of me. I am who I am, I say what I mean and ask the same of others.”
We explore….
How important is video to creating your employer brand?
Authentic video vs glossy corporate nonsense videos
How Authentic Should I Be On Video?
What Stops Your Staff Being Authentic On Video and What To Do To Help Them
Is Your Business Story Out of Date for Modern Video Audiences?
How To Get Better Quality Job Applications Using Video
How To Get Staff To Feel Comfortable In Front of a Video Camera
How To Interview Staff On Video To Tell Your Business's Story
Why Being An Instagram Influencer May Make You A Bad Video Presenter
Does Impostor Syndrome Stop You Making Your Own Videos
A Trick To Get Comfortable In Front of a Video Camera
A Trick To Give Your Videos A Human Touch
What’s the difference between Employer Branding vs EVP (employee value proposition)?
Your employer brand lives mainly with your current and past people, and your target talent audiences - it’s about how they think and feel about you as a prospective or current employer, and how that makes them behave.
Your EVP (employee value proposition) is much more under your control. It’s your talent offer or ‘people deal’ in a nutshell. Beware though - you can say pretty much what you like in your EVP but if it’s more aspiration than reality, you’ll quickly be found out. Put another way, if you just talk the talk and don’t walk the walk - you’ll get found out. Integrity, trust, reputation are important online currencies. Be careful with them.
Employer Branding Australia website https://www.employerbrandingaustralia.com/
Connect with Mark Puncher on Linkedin https://www.linkedin.com/in/markpuncher/
Nicholas King has been in sales for over 20 years. He started on the telephone and now uses video throughout his sales processes.
We discuss what are the advantages of video for sales teams and what's stopping sales teams using video at the individual level, the team level and the departmental level within an organisation.
We discuss...
Using Video In The Sales Process - The Interview Video
Is there a new role for a CVO - a Chief Video Officer?
What's Stopping Sales Teams Using Video?
How To Accelerate Sales Team Adoption of Video
Will I Be Judged By Others If I Appear On Work Videos?
How Can Managers Build Confidence In Sales Teams To Encourage Using Video
Why Managers Should Provide Video Guidelines For Sales Teams
Is A Crisis Of Identity Stopping You Making Videos?
How To Make Video Presenting Feel Less Scary
Is Video More Than A New Business Skill, Is It An Essential Life Skill For You and Your Children
How To Be Authentic On Video
Who Controls Video Across The Value Chain Of A Customer
You can connect with Nic on Linkedin https://www.linkedin.com/in/nicholasking/