The Shift Podcast: Recent Episodes
Azlan Raj & Richard Lees
In this podcast, join Azlan Raj and Richard Lees, as they discuss their book “Shift: Transform motion into progress in business” which covers some of the areas businesses are struggling with that can hinder progress. From their journey leading up to the book’s creation, to the themes and learnings behind its chapters, this podcast will explore transforming motion into progress.
Join Az, Rich and guest Nic Cumisky from YouTube in Episode 12 of the Shift Podcast. Learn more about Nic’s role and journey as well as the changes in consumers and their online engagement with both YouTube and Google. Explore the impact of the pandemic and lockdown on the relationship between consumers and these online platforms as well as how digital transformation has shifted to be a more central focus for businesses.
Shift book:
https://www.amazon.co.uk/Book-Progress-Excellent-Experience-Guarantees/dp/1119810140/ref=sr_1_7?dchild=1&keywords=shift+book+progress&qid=1633446445&sr=8-7
Shift website:
https://motionintoprogress.com/
How does Estée Lauder Companies (ELC) demonstrate progress to transform to meet consumer needs? In this episode of the Shift Podcast, join Az and guest Doug Jensen from ELC as he shares insight into his role as SVP Go-to-Market (GTM) Analytics & Activation and Learning Center of Excellence (COE) . Listen as they discuss ELC’s journey into understanding the behavioural shift in consumers, their perspective as an organisation on direct-to-consumer business and the impact of social media on their brand.
Shift book:
https://www.amazon.co.uk/Book-Progress-Excellent-Experience-Guarantees/dp/1119810140/ref=sr_1_7?dchild=1&keywords=shift+book+progress&qid=1633446445&sr=8-7
Shift website:
https://motionintoprogress.com/
Is measurement or the commitment to seeing it through hindering businesses from moving forward? What are the challenges around turning measurement into outcomes in the industry? Join Az, Rich and guest Shelley Zalis, CEO of The Female Quotient, as they explore measuring success in business. Listen as they discuss the power of change, collaboration and the “happiness factor” in defining what success looks like now.
Shift book:
https://www.amazon.co.uk/Book-Progress-Excellent-Experience-Guarantees/dp/1119810140/ref=sr_1_7?dchild=1&keywords=shift+book+progress&qid=1633446445&sr=8-7
Shift website:
https://motionintoprogress.com/
“Creativity is something we should all champion as a way of driving results”. In this episode of the Shift Podcast, Marisa Thalberg, Executive Vice President, Chief Brand and Marketing Officer at Lowe’s discusses her journey to Lowe’s, her experiences starting in the midst of the global pandemic and her insight into making Lowe’s an experience-led destination.
In this episode of the Shift Podcast, Az and Rich are joined by Craig Smith, Co-founder and Chief Brand Officer at Decidable Global Ltd. Listen as they explore the role of culture in business, it’s potential for organisations and what they can do to translate culture into empowerment.
Joined by Alvaro Del Pozo, VP, International Marketing at Adobe, Az and Rich explore the path for businesses into the next best experience whilst adapting around the changes in consumer trust. Discover more as they discuss what businesses need to strive for to have realistic goals in light of changing consumer needs, as well as Adobe’s own transformation in business and consumer relationships.
In this episode of the Shift Podcast, Az and Rich are joined by Wendy Clark, the Global CEO for dentsu international. Listen as they discuss the impact of the great resignation on businesses, the challenges stemming from a greater sense of duty of care in the current climate and understanding the human side of transformation.
How can businesses make progress and then transform motion into progress with the metaverse? Joined by Nicola Mendelsohn CBE, VP Global Business Group at Meta, Az and Rich discuss the metaverse, as well as the potential developments within it and its future application to businesses.
https://www.amazon.co.uk/Book-Progress-Excellent-Experience-Guarantees/dp/1119810140/ref=sr_1_7?dchild=1&keywords=shift+book+progress&qid=1633446445&sr=8-7
https://motionintoprogress.com/
What do brands need to do to deliver on the promise of customer expectations? Join Az and Rich in this episode of the Shift podcast as they discuss the importance of CXM (customer experience management) with Michael Komasinski, Global CEO of Merkle.
https://www.amazon.co.uk/Book-Progress-Excellent-Experience-Guarantees/dp/1119810140/ref=sr_1_7?dchild=1&keywords=shift+book+progress&qid=1633446445&sr=8-7
https://motionintoprogress.com/
In this episode, Rich and Az sit down to explore their book Shift and look back on the process behind putting it together. What are some elements and themes within the chapters? How has their journey been co-authoring the book and what are the some of the highlights they’ve had along the way?
Shift book:
https://www.amazon.co.uk/Book-Progress-Excellent-Experience-Guarantees/dp/1119810140/ref=sr_1_7?dchild=1&keywords=shift+book+progress&qid=1633446445&sr=8-7
Shift website:
https://motionintoprogress.com/
In this episode we dive into the inspiration behind Shift as well as looking into some of the areas businesses are struggling in and the significant challenges that arise from within those areas.
Shift book:
https://www.amazon.co.uk/Book-Progress-Excellent-Experience-Guarantees/dp/1119810140/ref=sr_1_7?dchild=1&keywords=shift+book+progress&qid=1633446445&sr=8-7
Shift website:
https://motionintoprogress.com/
What are some of the challenges industries face today and how does this relate to transforming motion into progress? This episode of the Shift podcast will explore the various elements to consider to make change and drive progress through business.
Shift book:
https://www.amazon.co.uk/Book-Progress-Excellent-Experience-Guarantees/dp/1119810140/ref=sr_1_7?dchild=1&keywords=shift+book+progress&qid=1633446445&sr=8-7
Shift website:
https://motionintoprogress.com/