CEO To Rainmaker: Recent Episodes

Gene Valdez

CEO to Rainmaker: Weekly educational show featuring content designed to systematically elevate a small business CEO's executive skills to " Rainmaker Status". Small Business for this Podcast is defined by annual sales which is $15 million or less,).A rainmaker is a exceptionally talented CEO who can "make it rain" i.e. bring in customer money, on a consistent basis.

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Ready to shepherd your entrepreneurial venture to the land of plenty? This episode is a treasure trove of wisdom, distilled from over a thousand mentorship sessions with budding business leaders. Grab your notepad as I impart the top 10 commandments for entrepreneurial success, starting with the heavenly guidance of robust accounting systems, akin to the GPS for your business journey. Prepare for a masterclass in KPIs that will keep your finger on the pulse of your company's health and ambitions, and discover why adapting to change isn't just smart—it's essential. Plus, we dive into the divine rule of attracting and retaining the celestial best staff with competitive pay and incentives.

Now, let's talk about you, the visionary at the helm. This conversation is your portal to the self-improvement galaxy, where refining leadership skills and motivating your team is the name of the game. I'll reveal how allocating a sacred 15% of your work time to dream up your company's future can lead to profound growth. And hear why managing your cash flow with a 90-day budget is not just smart, but a commandment for maintaining financial grace. These insights are your commandments for not just running a business, but leading one to a promised land of success and sustainability. Join me, and let's chart your course to entrepreneurial enlightenment.

CEO2Rainmkr.com
Evaldez@theloandoctor.loans

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Embark on an inspiring journey with Ivo Tjan, the visionary CEO behind Commerce West Bank, as he recounts his ascent from an eager 18-year-old with banking dreams to founding his very own financial institution before his 28th birthday. Ivo's remarkable tale is a beacon for the entrepreneurial flame, illuminating how regional banks like his are crucial in offering bespoke banking services and personal attention to the backbone of America's economy—small and mid-sized businesses. In a marketplace where larger banks may fall short, Evo and I dissect how these smaller, agile players are not just competing, but thriving by fostering deep-rooted relationships and crafting financial solutions that resonate with the unique needs of each enterprise.

Navigating the convoluted waters of interest rates and political tides, our conversation takes a deeper look at the strategies that fortify banks with solid financial underpinnings in times of economic unpredictability. We contemplate the influence a presidential election could wield on the regulatory landscape and the subsequent ripple effects on the banking sector. Additionally, we delve into the compelling blend of art and science in financial assessments, particularly where artificial intelligence intersects with business banking. This episode is an ode to the symbiotic nature of banking and business relationships, showcasing the irreplaceable value of a profound understanding between a bank and its business clients, much like the alliance Commerce West Bank champions for growth and success.
ITjan@cwbk.com
CEO2rainmkr.com

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When life gave the Jimenez Family a surplus of goat milk, they didn't just make cheese—they crafted an ingenious business model that's as nourishing for the skin as it is for the soul. Tune in to hear CEO Michelle Jimenez and her daughters, Maddie and Abby, recount the transformation of their family ranch into a beacon of entrepreneurial spirit. Their journey is peppered with insights on innovation, the crafting of a goat milk-based skincare line that's capturing hearts (and complexions) across the nation, and the importance of staying true to natural, transparent values. Join us to learn how these enterprising women educate consumers on the benefits of their wholesome products while navigating the world of business with grace and determination.

Prepare to be inspired by the strategies and personal growth of young entrepreneurs Maddie and Abby, as they share the role of customer feedback in fine-tuning their product range and the impact of a well-timed branding refresh. With over 70 retail outlets singing the praises of their goat milk magic, the Jimenez sisters reveal the operational shifts that have made their business not just profitable but also eco-conscious. From the art of social media influence to mastering the financial tightrope of expansion, this episode offers a wealth of knowledge for anyone keen on turning passion into a flourishing enterprise. Embrace the empowerment that comes with learning the ropes of entrepreneurship alongside the Jimenez family, and maybe even discover your own path to business success.

contact:
michele@jimenezsistersranch.com
1951-429-4522
www.jimenezsistersranch.com
Ceo2rainmkr.com

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Unlock the secrets to navigating the complexities of family-owned businesses and discover how to craft a successful exit strategy with the wisdom of Marty Kaufman, founder of Accent Computer Solutions. Marty's entrepreneurial spark ignited a legacy, transitioning from the constraints of General Dynamics to cultivating a thriving business intertwined with family. Brace yourself for a journey through the trials and triumphs of integrating loved ones into the corporate world and the artful considerations involved in passing the torch.

Ever wondered how departmental ownership can revolutionize the efficiency of technical tools, or what role specialized consultants play in maintaining a well-oiled business machine? We've got you covered. Marty shares is experience in selling his business and the weight of such a decisions on family and legacy. From the nuances of estate planning to the strategic dance with stock options, he dissects the fine details that could alter the course of a family enterprise.

As we wrap up, witness the transformational power of faith and perseverance in the world of entrepreneurship. Marty's testament to the guiding hand of a higher power over three and a half decades in business is not only inspiring but a beacon for those navigating their own corporate journeys. His insights offer a roadmap to a rewarding life, filled with the pursuits of passion beyond the boardroom. Don't miss this episode filled with heartfelt advice, strategic guidance, and the promise of a fulfilling future post-business success.

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When Gina Oliver and Richard Hutchinson decided to blend ancestral wisdom with modern technology, they conjured more than just crops—they sowed the seeds of change. In our heartwarming conversation, these pioneers share the story of 'From the Land,' a venture transforming the face of sustainable indoor farming with the heartbeat of community at its core. We delve into their fascinating integration of adobe building techniques with cutting-edge farm automation, a fusion that earned them a patent-pending status and a USDA grant. Their tale is one of resilience, a tribute to Gina's rich family legacy, and a testament to their unwavering commitment to making nutritious food accessible to all.

The episode isn't just a science class on advanced agriculture; it's a lens into the world of food deserts like San Bernardino and how innovative solutions like 'From the Land' can revolutionize food security. Listen as Gina and Richard reflect on the journey from academia to entrepreneurship, where perseverance is served alongside pesticide-free produce. They emphasize the art of learning new skills and adapting to challenges, all while nurturing a business that isn’t just about profit but about feeding the soul of a community. Join us for a narrative that's ripe with hope, brimming with innovation, and rich with the spirit of two entrepreneurs determined to harvest a healthier tomorrow.

Dr. Gina Oliver- 1909-583-4389
fromtheland.us
CEO2rainmkr.com
909-2300024

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Embarking on a transformative journey with Dr. Guadalupe Buitron, we unravel the threads of social justice and business acumen that weave together the tapestry of Financially Capable LLC. As the progeny of Mexican immigrants, Lupe's narrative is one of tenacity and cultural pride, guiding her path from a bilingual mental therapist to a beacon of financial wisdom for communities often left in the shadows. Her entrepreneurial spirit is a lighthouse for first-generation individuals and communities of color, illuminating the steps toward financial wellness and social mobility.

Amidst the confluence of academic rigor and entrepreneurial zest, Lupe stands as a bastion of innovation. Bridging her expertise as a Business professor with the realities of entrepreneurship, she imparts a wealth of knowledge on the psychological facets of financial literacy. Her approach cuts to the core of the mental blockades that thwart many from achieving economic prosperity. We navigate the nuances of financial therapy, and shine a spotlight on the burgeoning market of Spanish-speaking entrepreneurs in Southern California, underscoring the power of self-awareness in leadership—especially for those trailblazing first-generation college graduates forging their fiscal paths.

Confronting the daunting barriers of financial mindsets, we traverse the landscape of entrepreneurial evolution, where mindset shifts from scarcity to abundance can alter the course of one’s business voyage. Through Lupe's recounting of triumphs over financial literacy deficits, she emerges not just as an advocate but as a symbol of hope for young Hispanic women and all who dare to tackle their financial fears. Join us as we celebrate these victories and acknowledge the journey ahead, fortified with the insights and inspiration that Lupe imparts on our bi-monthly expedition toward financial empowerment.

thefinanciallycapable@gmail.com
Lupe Buitron: 1951-425-4021
www.ceo2rainmkr.com
You Tube- Ceo To Rainmaker - Gene Valdez

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On this segment of "News Views & Clues ", Gene offers his opinions on the minimum wage hike for medical workers and the best companies in the Inland Empire as desiginated by the LA Times. Check it out .

show Link; https;bit.ly/46ezOqb

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Unlock the full potential of your business's real estate strategy with insight from Jeff Sceranka CEO of Enterprise Funding. He's the guide you need through the maze of the SBA 504 loan program, revealing how a modest 10% down payment and an appealing fixed interest rate can be part of your next commercial property venture. Jeff contrasts the SBA 504 with other loans, such as the SBA 7A and conventional commercial mortgages, highlighting the unique benefits that could mean a world of difference for your bottom line. We tackle everything from the owner occupancy requirement to the ins and outs of loan fees, ensuring that you're equipped with the knowledge to make a smart, strategic investment.

This episode isn't just about the numbers; it's about the stories behind them. From a motel's metamorphosis into a high-end spa resort to the intricacies of joint venture deals, we cover real-world examples of the SBA 504 loan's impact. We navigate the eligibility landscape, discuss the vital role of Certified Development Companies, and shed light on the collaboration between banks and the SBA to streamline your approval process. While touching on the critical financial documents necessary for your application, we also forecast interest rates and offer advice for CEOs navigating the world of commercial real estate. Join us for a masterclass in leveraging the SBA 504 loan program to your advantage.

Jeff Sceranka contact:
Jeff@efc504.com
909-7923803

show link:https://bit.ly/46ezOqb

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**How often do we examine the role of mental health in our professional success? Join us for a riveting discourse featuring our guest, CPA, Steve Williams, as we shed light on this less-explored avenue. With insights from a Buddhist monk in Sri Lanka, we delve into embracing realistic expectations without accepting mediocrity, and cultivating a sharper, more productive mindset for business.

Transitioning to the subject of life purpose, we discuss the impact of releasing attachments, aided by the fascinating conversation with the monk and Steve as a religious person. Hear about his personal journey towards achieving a happier, effective life through this transformative mindset. In the final segment, we underscore the essence of fostering a positive work culture and the influence of emotional intelligence in your staff. Our key takeaway? Focus on lowering expectations and celebrate the victories that exceed them, for a healthier mindset and a thriving business. So, plug in your headphones and prepare for a deep dive into the intriguing connection between mental health and business success.

Link to Show : https://ceotorainmaker.buzzsprout.com

steves contact info:
1714-2713083
steve@gyldecauwerllp.com**

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**For episode 2, Gene's shares his views on current medical debt and credit reporting agencies and the disconnect on how the current state of economy from an economist's perspective is different from the average US adult .

evaldez@theloandoctor.loans
909-2300024

access all shows:
www.ceo2rainmkr.com
https://ceotorainmaker.buzzsprout.com
apple podcasts: Ceo To Rainmaker- Gene Valdez**

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**Ever thought about implementing AI into your business and felt overwhelmed by the complexity of it all? Fret not, as our distinguished guest, tech expert Brian Kennedy, dispels the mystery surrounding AI and introduces us to the exciting potential of chat GPT. As the director of the entrepreneur ecosystem at Ampac Business Capital, Brian's insights are valuable for anyone eager to leverage AI in their operations.

Our intriguing conversation steers you through the recent upheavals at Open AI, the significance of President Biden's executive order on AI, and how chat GPT, an AI tool, can revolutionize your business. Be it simplifying tasks such as shortening links, studying competition, or social media marketing, AI can be your trusted assistant. We further delve into the ethical considerations of employing AI and stress the importance of using this tool responsibly for the benefit of your business and its employees.

Finally, our discussion evolves to the concept of 'blue oceans'—unchartered business territories ripe for innovation. Brian shares his personal experiences and success stories of companies like Uber and Lyft, which have harnessed technology to carve out their own markets. Get ready to learn about the power of AI and how it can reshape your business landscape. This episode is mandatory listening for anyone keen to explore AI and its transformative potential. So, tune in and let us guide you into the fascinating world of AI in business.

Link to show - https://ceotorainmaker. buzzsprout.com

Brian contact info:
909-8166847
bkennedyjr@ampac.com**

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**Gene candidly reveals some items he believes small business owners should know about to develop a mutually beneficial commercial banking relationship.
Most of items are not always discussed in detail by bankers and most business owners don't know what they mean.

This include -
Business checking accounts, earnings credit rates and account analysis..
Kinds & Costs of Financial reporting
What Are Financial covenants ?
How to negotiate personal guarantees.
Why you should refer your banker to business owner friends.
This is a must see or listen to show!!
available on all podcast directories and You Tube Channel

ceo2rainmkr.com
evaldez@theloandoctor.loans
909-2300024
Link: https://bit.ly/46ezOqB**

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**Gene introduces a new segment of his Podcast Show, called, "News, Views & Clues".
These new segments will be funny, educational and relevant and will air once a month.
This first episode centers on Gene's views toward Hollywood Celebrities and their desire to manage or create their own brands.

Gene cites general business strategies that Celebrities are employing whether they realize or not.

Don't miss this show !! It is short but has many gold nuggets!

To contact Gene:
evaldez@theloandoctor.loans
909-2300024

To Listen to show :
www.ceo2rainmkr.com
https://ceotorainmaker. buzzsprout.com
apple podcasts- Search for Ceo to Rainmaker- Gene Valdez**

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**Gene sits down with Karla Gonzalez, a government contracting expert and Assistant Director with the Small Business Development Center " ( SBDC"). The SBDC is a national program which is funded by various institutions, including the SBA. The SBDC provides a full spectrum of consulting services at no charge to its small business owner clients. The SBDC can advise business owners on how to obtain their share of the contracting pie. Karla indicated that contracting opportunities could be at the federal, state or city level and three hot industries are janitorial, professional services and construction.

To be awarded a contract her three key points were:
1.Understand your product/service and see if it lends itself to contracting
2. Make sure you have enough financing/capital avialable
3. Be persistence and network.
karla.gonzalez@ociesbdc.org
800- 616-7232
ociesmallbusiness.org**To connect with Karla Gonzalez
https://www.linkedin.com/in/karla-v-gonzalez-mba-48400534/

To visit the Small Business Development Center
https://www.californiasbdc.org

To connect with the Small Business Administration:
https://www.sba.gov

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Gene sits down with Ryan Miller a public speaker, business performance coach and author. Ryan and his wife were survivors of the 2017 Las Vegas Mass shooting where 59 people were killed and over 500 were injured. This event caused him to question
his views toward work and his business performance coaching. This introspection led to his theory of How To Unlock The Greatness Within You.

The Key principle is that we were all created by God for a specific plan. must know who you are. To unearth that plan you must have a purpose that excites and creates passion within you and you must also possess the principle of "What Do I Stand For " from an ethical standpoint.

Ryan recently released a book called "Wounds" where he writes in greater detail
how hurt, heartache and tragedy can actually help a CEO to greatness. Dont miss this show!

Ryan Miller
ryanjamesmiller.com
1-714 240-5675

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For many owners, established or startup, their businesses are not doing as well as they like.

Gene sat down with Mihai Patru to discuss tools and services that are available in California to help businesses get on the right track, stay on the right track and how to grow and expand their businesses effectively.

Mihai is the Executive Director of Caravanserai Project and has worked in the California Governor's office as part of the Entrepreneurship & Economic Mobility Task Force.

Caravanserai Project is a nonpartisan, non-profit initiative managed and operated by a group of experienced professionals. The project works with for profit and non-profit companies. Its main goal is to promote social and economic global progress by connecting relevant constituencies, and bridging gaps between different cultures and environments through the development of unique, down-to-earth and fully accountable business improvement programs.

Follow Mihai Patru:

Connect with Mihai on LinkedIn
https://www.linkedin.com/in/mihai-patru/

mihai@caravanseraiproject.org
1240-838-6570

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**Gene sits down with Professor Manfred Keil, who teaches economics at Claremont Mckenna College, Claremont , California. Dr. Keil's specialty is economic forecasting for the US, Southern California and the Inland Empire . During the show Dr. Keil covers a variety of topics including but not limited to the price of gasoline, the 2024 presidential race, individual commute patterns , the difference between a monetarist & keynesian economists and the composition of the IE's labor force.

The three measures of the economy are also discussed which includes, inflation, the unemployment rate and GDP. Don't miss this episode, economics is sometimes funny! This is info all CEOs of small businesses must know !!

Manfred Keil
manfred.keil@claremontmckenna.edu

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Gene sits down with Bill Donohoo who is currently a business professor who teaches at California State Universitys at San Bernardino & Long Beach . Before that he was the co-owner of the Gipson Group where he grew the company from scratch to $80 Million a year in sales, Bill , who is 81 years old shares his thoughts with young entrepreneurs on how on to grow a business and what lessons he teaches his students today.

wgdonhoo@aol.com
text: 17149645319

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Gene sits down with Dale Sarver, formerly the CEO of his own company and currently a business advisor of SCORE, ( Servce Corp of Retired Executives). SCORE is a program provided by the SBA. Dale explains what SCORE can do for the current or prospective business owner. The beauty of the mentoring services is that all services are free!
Dale also reveals some real live success stories.

dale.sarver@scorevolunteer.org
714-376-0411
To book an appointment: inlandempirescore.org
if you like the show leave a review and star rating on apple podcasts

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**Gene sits down with Banker, Keith Cerwinski, Regional Vice President for American Business Bank , in Corona, CA.

Keith offers his opinion on the difficulty of getting loans approved and  also his thoughts about the future direction of interest rates, business, the federal reserve  and the economy in general.

This is a must hear episode for those interested in establishing a strong commercial banking relationship to help make their business grow and be sustainable .

Don't miss this one it is of the best of the CEO To Rainmaker podcast franchise.**

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**Gene sits down with Verious Smith  small business owner located  in Corona, CA. 
Verious shared his  background and his entrepreneurial journey which was very painful  but through sheer will he became a success. 
Verious also shares some best practices he learned along the way. He currently owns two successful businesses:
Philoveracity- web design, branding, internet consulting  et. al
Startempire Wire- Digital news of the Inland Empire business community  et.al.

veriuos can  be reached at :
www.philoveracity.com
www.startempirewire.com
 1 (281) 777.5826
verious .smith @philoveracity.com**

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Gene provides stats on his very successful first year as a podcast host  and shares his new format for 2023 starting in January

909-2300024
evaldez@theloandoctor.loans 

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**Gene sits down with Abe Xiong , president of National Government Contractors Assocation Abe  explains the process of how small business owners obtain contracts  also shares his entrepreneurial journey. 

abe@govassociation.org
404-955-8080**

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**Gene sits down with Rebecca Diamond  owner of Rebecca Diamond Voice Actor
Rebecca has a unique  business and and a  non  traditional  business background  (theater arts)  proving that any type of background will work if you are providing a service businesses want  and will pay for.
Rebecca shares what a voice actor is , what she does for clients  and also what she has learned during her entrepreneurial journey. 

Rebecca Diamond
RDiamond86@gmail.com
1970-531-9027**

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**Gene sits down with Patti Cotton, President of the Cotton Group , a company engaged in the area of leadership and organizational development.  Patti is an expert  in these two functional areas. During the show Patti  shares her  thoughts on how small business CEOs can reach the maximum potential of their businesses.
Patti has an impressive list of former clients of all sizes  consisting of but not limited to: Harvard University, Coca Cola, Amazon, Apple, Oracle,  Google, Microsoft,  Verizon and Riverside and San Bernadino Counties

In addition to heading up her own consulting firm, Patti is a Fortune 500 public speaker and author.  Great show don't miss it !

Patti@Patticotton.com
www.patticotton.com**

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**Gene sits down with Janet Dabek Steiner former CEO of Thoro Packaging, Inc. and currently a motivational key note speaker. 

Thoro  packaging was formed by her father Macy Dabek in 1968 after he moved the family away from the cold winters of New Jersey to Anaheim, Ca. Thoro  was engaged in  the short run folding carton business. 

After graduating  from high school , Janet took a few accounting colleges and  began helping  her dad with  the company books.  Macy could not afford to pay his daughter as they were tight on cash in the formative years .

In 1982 due to poor health Macy was forced to step down  and Janet was named as the new president &  CEO. For the next 36 years Janet  was the driving force of the company.  She scaled the business from $1  million  to  $ 40 million and then sold it  in 2018  for millions. Janet shares her entrepreneurial journey,  her best practices  and  her plan to keep the legacy of her dad & mom, Macy & Helen Dabek alive today.

This episode is highly educational, motivational  and truly inspirational . Tune in and also learn what " It's Time To Make Dust" means!

Janet Steiner
714-7120259
714-323-2315
janet@makedust.com**

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**Gene sits down with Wayne Slavitt, president of the Primemark  Group. Wayne is an expert in the area of maximizing business value and exit planning . He earned his designation as a certified Exit Planning Advisor by the exit planning institute.
In addition he is an extensive public speaker and author. 

He recently penned a new book called "Run It Like You'll Sell it . Wayne shares expert tips on the dos and dont's of exit planning  and business valuation. 
Very informative show , dont miss it .

Wayne Slavitt
w.slavitt@primemarkgroup.com
1562-599-9995
www.primemarkgroup.com**

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In honor of National Hispanic Entrepreneur month , Gene shares his story  as to how he made his dream of becoming a successful coach/consultant a  reality . Genes parents Edward & Consuelo immigrated from Mexico  to southern california in the late 20's and 30s. Gene's family was poor. Gene attributes his success to the grace of god, having a mentor, his education and working hard with passion.  

Gene also  shares  9 business  lessons he learned   during his 40 yr plus entrepreneurial  journey. During this time he started three successful businesses, The Claremont Advisory Company , The Loan Doctor &  Associates, Inc and  the Podcast CEO To Rainmaker.
Its a motivational and educational episode.

Gene Valdez, CEO
gene@ceo2rainmkr.com
evaldez@theloandoctor.loans 
909-2300024
Link : https://ceotorainmaker.buzzsprout.com 

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**Gene sits down with  Angy Lopez, CEO of Angy's Angels Cleaning Service
Angy's story is truly inspirational and motivational
Angy  was a divorced  mother  with four children who immigrated to the US in 2013 for a better life for her kids. At the time she spoke no english.  She went to a community college to learn english and worked three jobs to support her family. 

In 2014 she started her own company and 5 years later was honored as an  entreprenuer of the year for the Inland Empire. Today she is running a multi- million dollar business that employs 40  full time and has over 500 accounts. Her cleaning service is a mix of commercial, industrial and residential.

Angy Lopez
1 760-261-8200
aacleaning777@gmail.com**

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**Gene sits down with Jonathan  Palacios-Avila, co-founder &  currently VP of Marketing  and  Research of  Stratos Fuel Inc.  Jonathan of Mexican heritage,  founded the company  8 years ago along with his father John who provided   guidance and initial capital . Jonathan was only 25 years old  at the time. He  started thinking  about his  business idea when he was only 13 years old!

Stratos Fuel is a very successful company that produces hydrogen for  a variety of industries and purposes. The primary  industry is autos and the like that run  on electricity. see website for my detail. Eventually he plans to do business internationally. 

Jonathan's advice  to aspiring and current young entrepreneurs is to follow your  gut  and to lean on your family,  faith and friends during the tough early years of launching a business. 
He also recommends  hiring more executives and leaders to fill in knowledge gaps.   He has employed  this strategy at Stratos .  Great episode, check it out.

Jonathan Palacios- Avila,  VP Marketing & Research 
Stratos Fuel
1323-804-5067
jpa@stratosfuel.com
www.stratosfuel.com**

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**Gene sits down with down with  Javier Vazquez, CEO of  highly successful Miguels Mexican Restaurants  which  was formed by his  Mother &  Dad over 50 years ago . There are now 22 location,  21 quick serve and 1 sit down  with  locations in the Inland Empire & Orange County ( 4).

Gene discussed with Javier  a variety of topics including ;

the benefits of working in a family owned business
How Miguels  dealt with Covid  which wreaked havoc in  the restaurant  industry
How the Company has maintain competitive  and enjoyed long term  sustainability over the last 50 years .

These factors  included his mothers authentic and innovative mexican recipes, drive through business model, family strategic  management and friendly employee staff or excellent customer service.

javiermiguelsrestaurant.com
miguelrestaurant.com
951-371-7234**

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**Gene sits down with Tony Reyes who is an expert in the 24 billion dollar thrift store industry and is now the CEO of the Thrift Store Consulting Group, a company that provides services  to meet various social needs such as kids at risk and the homeless.  Tony has 35 years experience in the industry

Born in Pomona, Calif,  as one of nine children , Tony's rise to become a highly successful for-profit CEO before he started his consulting is a remarkable journey.

The fundamentals to make a profit in the thrift business are very much the same as any other for profit business.

You don't want to miss this episode; it is both inspirational and motivational.

Tony Reyes
tonyreyes@thriftstorecg.com
909-721-0680

https://ceotorainmaker.buzzsprout.com**

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**Gene discusses  general population numbers as provided by The US Census,  (2019)   and the breakdown of small businesses owned by women, all minorities and veterans. This information can be used by  listeners to create  better sales and marketing strategies and reveals a large disparity of representation  by minorities.

Also discussed are podcast listeners broken down by gender and  ethnicity  and finally  Gene's October podcast schedule which will include five successful  hispanic business owners.

909-2300024
gene@ceo2rainmkr.com 
https://ceoto rainmaker.buzzsprout.com**

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**Gene interprets a quote of Albert Einstein ,

" Logic Will Get You from Point A to B. Imagination Will Take You Everywhere "

In order for a CEO  to be super successful they must spend  much of their time imagining what they want their businesses to become in the future. Another term is vision.
While logic and processes are important to  get the work out today  it is imagination that and creative ideas that will ensure that a CEO's  business will realize long term sustainability.

Link - https://ceotorainmaker.buzzsprout.com
gene@ ceo2rainmkr.com
909- 2300024**

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**Gene sits down with Shelly, CEO of Luminary leaders who started her own business five years ago   after a distinguished 25 year banking  career. Shelly shares her entrepreneurial journey and best practices which has resulted in a very successful business today. 

Shellly Harrison, CEO
909-519-3712
luminaryleaders@gmail.com

link: https://ceotorainmaker.buzzsprout.com**

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**With cyber attacks on the rise and losses mounting, Gene sits down with Chris Hodson a professional commercial insurance broker who gives  a general overview of this subject matter and if this risk is insurable and what the cost might be. 

chris hodson 
1949-287-5667
chodson@thebrokerageins.com

Link: https://ceotorainmaker.buzzsprout.com**

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**One part of being a certified rainmaker is that you have to speak rainmaker language or lingo. Gene outlines twenty five key words and terms  and also provides  the definitions in the form of a test . 

Terms discussed included  but were not limited to :
barriers to entry; boot strapping ; business angels; licensing  and vertical integration . 
This is a fun episode to build your rainmaker vocabulary on. 

ceo2rainmkr.com
909-2300024
gene@ceo2rainmkr.com 

Link; https://ceotorainmaker.buzzsprout.com**

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**Gene sits down with Brad Trangsrud, Associate Director of the Alliant Group. The Alliant Group is a Houston based national tax consultancy firm with over 20 offices in the US.
Brad is an expert in the Employee Retention Credit field. Brad has helped small & mid-size businesses claim more than $250MM in credits.

Brad provides information on ERC, PPE Loans and what the IRS and congress's goals are. 
He also discusses how you apply for an ERC and reveals how simple it is. 
Finally, he cites a client case where he helped the owners achieve a six-figure payout in cash  paid by the IRS. A must listen to episode.

Bradley.Trangsrud@alliantgroup.com
713-3503530
www.alliantgroup.com

link: https://ceotorainmaker.buzzsprout.com**

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**Gene, quotes Thomas Edison  who said " I have not failed I  have just found 10,000 ways that do not work!' Gene interprets the quote that todays CEO will be  bombarded with failure but the key is how will they respond to those experiences?

gene@ceo2rainmkr.com
909-2300024
www.ceo2rainmker.com 

Link : https;//ceotorainmaker.buzzsprout .com**

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**Gene  briefly discusses  six internal ways you can grow " organically" or "  from within . " 

1) create a new product/services
2) add new features & benefits to existing product/services
3) sell to different target markets
4) create a more aggressive sales & marketing plan 
5) make it easy for customers through technology to pay you 
6)  consider exporting 

The  external way to grow is through acquisition or  to buy another company, which is not the focus of  this episode. 

gene@ceo2rainmkr.com
www.ceo2rainmkr.com
909-2300024

link: https://ceotorainmaker.buzzsprout.com**

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**Gene sits down with Dr. Mike Stull who heads up The  Inland Empire Entrepreneuership Program  at California  State  University - San Bernardino. Mike and his staff have created a new  50 hour educational program called The Catapault Business Network . The program targets CEOs  who operate small businesses that want  to grow . In addition to the "How To " aspects of the program   their is a peer group element  where CEOs can learn and network from a group of other CEOs who are not competitors.

The cost could be zero  if CEOs qualify for scholarships  funded by Bank of America.
If you are a CEO that wants to take your business to the next level contact or email  the college for more details.

mstull@csusb.edu
909-537-3708**

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**Gene   sits down with Ed Fixen a   Certified Business Appraiser and Broker who is the CEO of Business Quest Brokers. Ed is an expert in the field of Business Valuation. He has sold and appraised over 200 businesses covering a variety of industries . 

Ed shares the three analytical ways a business can be valued and discusses various ways  a  business can gain or lose  value.  He also outlines other purposes why a business should be appraised other that preparing to sell it. 

Contact Info 
909-6369827
www.businessquestinc.com
ed@businessquestbrokers.com**

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**Gene sits down with Michael Ocasio, CEO of the Small Business Development Corporation of Orange County. SBDC-OC operates under the state's public municipal bank called " IBank"  ( the California Infrastructure & Economic Development Bank) 

The  SBDC provide many  business financing assistance programs including but not limited to financing or guarantees for NON-PROFITS, a venture capital fund and a direct micro loan program .  The SBDC's  main activity  is to  issue loan guarantees to  commercial banks to motivate  them to make direct loans to small businesses  who wish to expand  and create additional jobs.

Michael Ocasio
mocasio@sbfdoc.com
714-571-1900- O
951-538-9795- C**

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Gene introduces a new  entree to his podcast menu. 

The name of these episodes is entitled "Brief Insights From The Rainmaker Coach".
These episodes are very short , no greater than 4 minutes and the content covers a variety of business education topics. When you have your morning coffee think of them as your  "Business Danish or Dougnut".

The initial episode deals with the subject of ideas.  Tune in their fun!!

gene@ceo2rainmkr.com- email
909-2300024- text
www.ceo2rainmkr.com- web

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**Gene sits down with negotiations  expert Aaron  Silva . Aaron is the founder and owner of Paladin-fs, LLC  a firm that provides negotiation services for executives of large companies all over the US. 

Info covered includes;**

  • does every negotiation have a winner or loser?
  • what is a haggle?
  • How important is time ?
  • when you should walk away from a negotiation and why ?
  • What is game theory?

CEOs of small businesses  who improve their negotiation skills will see their businesses improve concurrently.

Ph 1-877-746-4859 x 704
asilva@paladin-fs.com
www.paladin-fs.com

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**Gene quotes wisdom from Sun Tzu  a famous Chinese general  and military strategist  around 500BC. Using an analogy  of being at war  with being at "War" in business., Gene discusses the need of a battle plan . The Battle Plan in business is a  " competitor  analysis" which  can be accomplished  through the creation of a simple  one  page  competitive grid. 

gene@ceo2rainmkr.com
evaldez@theloandoctor.loans
909-2300024**

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**Gene sits down with young entrepreneur, Mike Cachat who stated his current company
Jenson USA  when he was 16 years old out of his garage  with out a formal business education. Some twenty five years later  the company is a leader in its industry. The company sells high end bicycles and parts mostly on line  .

Mike lists four reason for his success,
1. Loyal, quality employees
2. Mentors & advisors
3. knowing the numbers of his financial statements
4. changing his self talk from negative to positive 

mcachat@jensonusa.com 
1951-3441010**

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**Gene sits down with Robert & Kay Lee Fukui who consult married couples to help them achieve better balance between work and home.

The Fukui's reveal during the episode that setting boundaries and conducting weekly planning sessions are two of the key ways for couples to achieve that elusive balance. 

This is a must listen to episode.

The Fukui's contact info:

1626- 422-6628
robert.fukui@gmail.com
Couples By Design 
https://marriedentrepreneur.com
www.powercouplesbydesign.com/balance-business-marriage-better**

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Passion is a key ingredient   in the Rainmaker CEO 's emotional tool  box.

In this episode Gene  itemizes  five reasons  why,  which includes but not is not limited to,
the ability to learn, work hard,  handle rejection  and  develop persistence and perseverance.

http://. ceo2rainmkr.com

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**Gene sits down with Betsy Vavrin, CEO and 100% owner of SMC Marketing . Ms. Vavrin is a devoted advocate of women business  owners  and  as such provides a multitude of services to this niche.  Ms. Vavrin's  clients are actually banking and financial services companies. She advises these  intuitions on what  programs they should create to help  women business owners  expand their enterprises.                                                                                

Betsy Varin
1818- 5058550
bvavrin@smc-marketing.com
www.smc-marketing.com**

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Gene sits down with Janise Graham, CEO of Small Business Style & Entrepeneur's Insurance Services.  She recently authored  a new book entitled , " Leaving In Style: Business Succession on Your Terms. "

Ms. Graham  discusses how important  it is for a business owner to have a succession plan in place and especially a Buy Sell agreement. Even if you are a sole owner it is a good  idea to have a  properly drafted Buy Sell Agreement 

Janise Graham Contact info

Janise@janisegraham.com
909-6335200

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**Gene sits down with Peter Coye ,  a business owner with over 45 years experience  who has  been involved with several businesses involving  partners. Peter outlines the good and bad   parts of a partnership and what CEOs  need to do to avoid  picking the wrong partner resulting in a toxic partnership.

Peter's contact info:
951-314-3117
petercoye@petercoye.com**

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**Gene has a candid conversation with Christopher Hodson who has more than 30 years' experience in the Worker's Compensation space. Christiopher is the owner of The Brokerage a full-service commercial insurance company which is now part of the ALERA Group a national insurance and financial services firm.

Christopher outlines several ways a small business owner can reduce their WC bills   and also gives his perspective on the entire WC marketplace. 

He can be reached for questions at chodson@thebrokerageins.com
This is a must listen to episode!**

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**Gene provides his version of the Business Top Ten Commandments  which he developed  by interacting with successful rainmakers  for over 45 years. 

CEOs who adhere to his ten commandments stand an excellent chance of having their businesses enter the pearly gates of "Business Heaven"!**

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**Gene sits down with Banker and Regional EVP of American Business Bank , Keith Cerwinski. 

Keith provides an  a summary of the commercial banking industry   touching upon several topics such as how to get a loan approved, the role of the federal government  and future trends to look for.**

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Christina Coulourides, affectionately known as "The Wine Lady" is the Founder and President at Plume Ridge Wine Import and Whole Sale and has been involved in the wine industry for nearly 40 years! Christina has developed numerous successful national brands and skillfully sources high-quality hard-to-find wines for major national retailers, hotels, restaurants, and wine shops. Christina is a Certified Rainmaker and sits down with Gene to share some insight on how to achieve long-term success.

You can learn more about Plume Ridge at:
http://www.plumeridge.com

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
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EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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FINANCIAL LITERACY MOTH SEASON FINALE! In honor of April being National Financial Literacy Month, Gene hosts Part 4 of a 4 part practical guide that CEOs can use to make their businesses healthier, stronger, and sustainable over a long period of time.

-WHAT YOU'LL LEARN-

WHAT IS KPI OR KEY PERFORMANCE INDICATORS

HOW TO LEVERAGE KPI'S TO IMPROVE YOUR BUSINESS

"National Financial Literacy Month is celebrated in April, which is a great opportunity for us to check and promote our financial situation and skills. If you consider yourself illiterate in terms of finances then you are not alone! It does not matter if you have just started earning or have been earning for a long time, every day is a chance to reflect upon your spendings and improve your finances."

-National Today

https://nationaltoday.com/financial-literacy-month/

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker

EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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In honor of April being National Financial Literacy Month, Gene hosts Part 3 of a 4 part practical guide that CEOs can use to make their businesses healthier, stronger, and sustainable over a long period of time. 

-WHAT YOU'LL LEARN-

TYPES OF LOANS

STRATEDGIES ON HOW TO OBTAIN LOANS

"National Financial Literacy Month is celebrated in April, which is a great opportunity for us to check and promote our financial situation and skills.  If you consider yourself illiterate in terms of finances then you are not alone!  It does not matter if you have just started earning or have been earning for a long time, every day is a chance to reflect upon your spendings and improve your finances."

-National Today

https://nationaltoday.com/financial-literacy-month/

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker

EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*
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In honor of April being National Financial Literacy Month, Gene hosts Part 2 of a 4 part practical guide that CEOs can use to make their businesses healthier, stronger, and sustainable over a long period of time. 

-WHAT YOU'LL LEARN-

HOW TO BECOME AND AWSOME CASHFLOW MANAGER!

"National Financial Literacy Month is celebrated in April, which is a great opportunity for us to check and promote our financial situation and skills.  If you consider yourself illiterate in terms of finances then you are not alone!  It does not matter if you have just started earning or have been earning for a long time, every day is a chance to reflect upon your spendings and improve your finances."

-National Today

https://nationaltoday.com/financial-literacy-month/

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker

EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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In honor of April being National Financial Literacy Month, Gene hosts Part 1 of a 4 part practical guide that CEOs can use to make their businesses healthier, stronger, and sustainable over a long period of time.

-WHAT YOU'LL LEARN-

1) Basic Financial Terminology

2) Roles and Responsibilities of a financial department

3) Basics of how finance works in business

"National Financial Literacy Month is celebrated in April, which is a great opportunity for us to check and promote our financial situation and skills. If you consider yourself illiterate in terms of finances then you are not alone! It does not matter if you have just started earning or have been earning for a long time, every day is a chance to reflect upon your spendings and improve your finances."

-National Today

https://nationaltoday.com/financial-literacy-month/

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker

EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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In this episode, Business Coach Gene gives you a step-by-step guide  in putting together a proper and compelling business model, as well as how to update your business model if there are changes in your business landscape to help you survive and thrive in the long term. 

"A compelling business model is CRITICAL to a firm's ability to succeed both in the short term and long term." 

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
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EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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Gene sits down with Joan Burke Stanford of Jazzy Pen Communications to discuss brand building through content creation.

Joan Burke Stanford is a trained journalist with more than 20 years of writing and editing experience.

Jazzy Pen Communications helps business owners and service-based entrepreneurs brand themselves, market their companies and attract new clients by using content marketing. 

Learn more about Joan and Jazzy Pen: 

https://jazzypen.com
https://www.facebook.com/JazzyPen/
https://www.instagram.com/jazzypen/

-What You'll Learn-

1) What defines your brand

2) Why content creation is pivotal in branding yourself or your company 

3) Common mistakes and misconceptions about branding.  

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker

EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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Gene sits down with Dr. Mike Stull to discuss thinking like and owner.

Dr. Mike Stull is the Director of the Inland Empire Center for Entrepreneurship (IECE) at California State University, San Bernardino (CSUSB). He also serves as Interim Director for the School of Entrepreneurship in the Jack H. Brown College of Business and Public Administration, the first and only School of Entrepreneurship in the State of California.

-WHAT YOU'LL LEARN-

1) How to empower your employees to think like an owner

2) What it means to think like an owner

3) The importance of building a healthy corprate culture

4) Ways to encoruage crative thinking

Dr. Mike Stull Bio:
https://www.csusb.edu/profile/mstull

State of Entrepreneurship Report:
https://entre.csusb.edu/content/SOER

https://variety.com/2021/film/news/eva-longoria-flamin-hot-cheetos-searchlight-1235046465/

https://speechlessinc.medium.com/what-leaders-can-learn-from-the-janitor-who-invented-flamin-hot-cheetos-ed4fd1c2749

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker

EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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Gene Sits down with Business Advisor and Coach Clear Blue Capital Groups' own Carrie Prado, to get an intro in Neuro-Linguistic Programming or NLP.

-WHAT YOU'LL LEARN-

The Basics of Neuro-Linguistic Programming

How NLP is utilized.

Benefits of using NLP in the workplace.   

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker

EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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Gene sits down with Ryan Kincer, founder of Keen IT services.

Keen IT Services specializes in a wide range of services, including tailored IT services and solutions for small and medium businesses and their owners in Orange County and Riverside County.

-WHAT YOU'LL LEARN-

1) What is the current definition  of IT, and what does it include

2) What Business Owners should know about IT

3) How has the IT world been affected by COVID

4) Common practices used by scammers and Cyber Criminals

5) Core and basic things businesses should be doing for Cyber Security

6) What Business Owners can and should do if they are victims of a Cyber Attack

LEARN MORE ABOUT KEEN IT @ https://www.keenits.com

CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO's *executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker

EMAIL THE SHOW: CEO2RAINMAKER@ICLOUD.COM*

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Gene discusses a famous quote attributed to Dr. Ronald Niednagel about failure. 

*CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow

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Gene sits down with one of America's top motivational keynote speakers; Bodine Balasco. Where they discuss Bodines breakthrough 7 Step Strategy for Creating Desired Results.

Bodine was Named One of the Top 21 Speakers for the 21st Century by Successful Meetings Magazine. Through years of research into the dynamics of human creativity and achievement, Bodine has found many of the answers to the important questions about how to create business and personal success.

-WHAT YOU'LL LEARN-

1) How to take your visualized success and turn it into an actionable plan.

2) Bodine's breakthrough principle with the natural planning sequence of the human brain
3) How to use creative tension to maximize creativity

4) Things to know and what plans to have in place before brainstorming.

Creative Tension "The Breakthrough Secret" Video . . .
https://breakthroughsecret.net/demonstration

Learn more at. https://www.bodinebalasco.com

*CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
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Gene discussed the basics of Intellectual property with Patent Lawyer Rick Finkelstein and discusses all things Patents, Copyright and Trademarks Oh My!

Rick Finkelstein is a Patent Attorney and owner at RC Trademarking Company LLC based out of Brookfield CT.
https://www.linkedin.com/company/rc-trademark-company-llc/

-WHAT YOU'LL LEARN-

  1. What qualifies as a "Trade Secret"

  2. When and Why to file a patent, copyright, or trademark.

  3. Types of copyrights and trademarks

  4. Understanding Intellectual property during the era of internet commerce!

  5. Common mistakes made by small business owners around IP's

*CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
https://www.tiktok.com/@ceo2rainmaker*

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The one and only Lou Desmond gives insight on how to create awareness for your brand without breaking the bank! 

-YOU'LL LEARN-

1) How Lou used "Stunt PR" to get free press

2) How to leverage social media, advantages, and disadvantages

3) Best practices for how to advertise your company as a small business owner

Lou Desmond is a public relations professional and  Host of The Lou Desmond & Company Show.

*CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
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AmPac Business Capital CEO Hilda Kennedy sits down to discuss her journey and inspire business owners to a successful growth strategy.

*CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
https://www.facebook.com/Ceo2rainmkr
https://www.instagram.com/ceo2rainmaker/
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Gene sits down with Rainmaker Parish Morris U.S Marine Corp Veteran and CEO of Document Security Solutions and discusses his transformational journey from Marine to Certified RAINMAKER!

*CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
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https://www.facebook.com/Ceo2rainmkr
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Gene Discussed Government Contracts with Exquadrum Inc's Chad Bommer.

*CEO To Rainmaker is a weekly small business educational show dedicated to elevating a CEO’s executive skills so that their companies will stay in business for a very long time and grow

https://ceotorainmaker.com
https://ceo2rainmkr.com
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Host Gene Valdez explains the format and purpose of his new podcast and shares a client success story.

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