Mindful Marketing Moments: Recent Episodes
A Media Marketing
Leslie Laney, owner of A Media Marketing, will regularly provide updates that tackle tough marketing questions, current trends and how they are impacting your business along with other brainstorming topics that could help you decide how to most effectively market to your customers. Each episode will only be a few minutes. We know your time is valuable, and we actually want you to listen. For deeper dives or Q&A, browse our bonus content.
In this episode, we'll uncover the challenges of social media marketing and the best practices for companies to adapt and excel in this ever-evolving digital ecosystem.
In recent years, social media platforms have served as the foundation of many successful marketing campaigns. With billions of users worldwide, companies can connect with a vast audience, facilitate meaningful conversations, and ultimately drive sales. However, as we know, the world of social media is constantly changing. Platforms rise and fall in popularity, algorithms shift, and user behaviors evolve every day. With that being said, businesses must learn to adapt their strategies to stay relevant and visible amidst these fluctuations.
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Hey everyone, It's Leslie... and welcome to season 2 of Mindful Marketing Moments. A podcast that helps inspire new thoughts on how to market your business. I am grateful that you have joined us today, so let's jump right into this episode. Today we are going to discuss how to use Artificial Intelligence or AI in your digital marketing strategy to improve the overall success of your business.
Now it’s no secret that AI has been booming lately, and its application in the business world has been further accelerating over the past few years. According to recent figures, the AI Market is expected to grow to a whopping $190.6 billion by 2025. So, it’s no surprise that small business owners are now looking for ways to incorporate AI into their marketing strategies to reap benefits like bigger customer engagement, higher conversion rates, and increased efficiency in their marketing processes.
So, let's start with the basics. Make mental note of these 4 key points and see if any of this sounds like it will help you manage things in your shop.
First off, data is the backbone of AI. In order to leverage its power, you’ll need to get as much data as possible about your customers, your market and your business operations. The more data you have, the more precise your AI can be. The great thing about AI, is that it can help you to collect, process and analyze huge amounts of data much faster than humans can. So having the tech on your side will ensure that you can make the most informed decisions about how to reach your customers with your marketing.
The Second key point is to make sure you’re clear on what you want to achieve with AI. It could be anything from optimizing your social media output, to improving your customer engagement, or even to finding a good retail location. Knowing what you need and why, will help you to select the right AI tools for your needs.
Third, pick your platform carefully. There are many AI solutions on the market, and they range from simple chatbots for your website, to more advanced software like HubSpot or Adobe Experience Cloud that will allow you to automate all of your campaigns. Choosing the right platform will depend on what you want to achieve, what data is available to you, and how much you’re willing to spend.
Last but not least, use AI to its full potential. AI can help you simplify tasks, manage customer relationships and even help you create content. But it’s important to remember that AI is a tool –– it’s not a replacement for human thought or creativity. So, it’s up to you to use AI to build on your marketing strategy, and not replace it. AI can certainly help you get more done, but you still have to make the strategic decisions that will shape the overall direction of your marketing.
In conclusion, we’ve seen how AI is becoming an increasingly powerful tool in the small business marketing world. With advanced capabilities such as being able to understand customer needs and preferences, as well as the ability to automate marketing strategies and analytics, small business owners can leverage AI to reach their target audiences more effectively than ever before.
And as always, if you have more questions or want to start incorporating AI into your strategy, just reach out and we will be happy to assist you.
So, that’s it for today’s podcast. I hope you found the information provided helpful. Make sure to subscribe to our channel for more informative podcasts. Thank you for tuning in, and we’ll see you next time as we discuss the volatile world of social media.
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Are paid ads working for you? Would you rather poke your left eye out before giving money to Meta or Google? I understand! In this episode, we take a Pro-Paid Ads stance. I have always been very flexible on this tactic. I have seen it work extremely well for some and go horribly wrong for others. I would love to hear about your experiences... success and failures.
Take a listen and you may get a few tips on how you may set off down the Paid Ads path, or you may realize that is definitely a road you want to avoid.
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Has posting video to your social media platforms let you down? Are you using Reel's or TikTok? It is time to rethink your video strategy. Check out this episode of Mindful Marketing Moments as we dive into Reel's. It is clear that the emergence of platforms like TikTok has impacted Instagrams algorithm. Make sure your business is using the tools that are going to deliver you the best opportunities for reach and impressions.
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Yes, we attempted to record a podcast episode during a Mercury Retrograde... What could possibly go wrong. Updates are right around the corner for your Google Analytics accounts and Google Business Listing. In this episode, we talk about why it is important to get a head start on moving your analytics platform over to G4. Even though you have some time, it is important to get comfortable with the navigation and new features of G4. There are also a few other changes that Google is up to with Business Listings.
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In this episode we discuss a few stats around video that you may find important. For example, did you know that YouTube is the 2nd largest search engine behind Google? What I tend to find is when people say that video is a trend, it is because they don't know how to make it work for them. They try something once or twice and it gets a few views, and there you go... it must not work!
Just as anything else you do in your business, there must be a plan. A goal. Consistency.
Take a listen and see what you think. If you need help, don't be afraid to reach out. We are always here to help!
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Connecting with your audience is crucial no matter what the medium. Whether or not you have a podcast, this episode may give you a few pointers that you can use to market a stand alone product or service. Giving your podcast its own home online is critical for search results. Also, ensuring that what you are speaking about is solving a problem OR is valuable to a particular audience will help you grow brand champions. Take a listen!
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Understanding who your audience is would be an important first step in knowing how to market to them. Many businesses take a more shotgun approach in how they market, but is that the right strategy for you? Take a listen to this episode, and ask yourself if you can truly identify your target customer and know how to market to them.
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How can shopping local help market your own business? In this episode, Leslie discusses ways that "local" co-op marketing could help expose your business to new audiences. Building authentic relationships with other local business owners have a ton more advantages than just potential marketing opportunities. Take a few moments to listen and see if you are inspired to start building local connections.
Have episode ideas? Contact us MindfulMarketingMoments.com
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We know there are some people in this world that love looking at analytics... chances are, you are not one of them. However, with that being said, Analytics are a critical component to understanding the health of your digital marketing tools. Take a listen to this episode and ask yourself a few questions regarding your websites performance. If you want to chat further, don't hesitate to reach out!
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Podcasting is a wonderful form of marketing. It can be used in so many ways to deliver valuable information to your audience. But podcasting may not be right for everyone. Want to talk through the pros and cons of it all? Have some ideas that could help engage your customer base? This is the time to talk about it. Let's schedule a one-on-one Marketing Therapy Session to discuss podcasts and if they will work for your business.
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Do you over think things? Have FOMO when it comes to your marketing strategy? After two years of pandemic life, let's just get back to basics. There are so many tried and true standards when it comes to marketing. Let's get you back on the right track!
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Many of us build a website and then set it and forget it. You are doing yourself a disservice by not updating your site, by not setting your site up for search and by not having your site reflect who you truly are. It is time to clean house. Let's take a look at your existing site and see where you may have some opportunities. We can help people find you when they are searching for the products and services that you offer.
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Hi everyone, welcome to the mindful marketing moments podcast. As you join us on this journey, we will spend a few minutes discussing practical marketing advice for your business. During this episode, we also introduce the concept of Marketing Therapy Group Sessions that will begin in Jan 2022.
We know time is precious, so we will keep these short. Expect all episodes to be a few minutes in length. There will be opportunities for deep dives into specific topics and for our listeners to submit their questions to be answered on the show. You will be able to check that out in our bonus episodes.
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