Flux. A podcast by Movify: Recent Episodes
Movify
A podcast by Movify about design and development. Our crafters will take you on a journey to discover more about digital innovation. We challenge the norm and push the boundaries of design, experiences, and technology further. Within our community of experts, we bond and grow through knowledge sharing, empowerment, and tons of fun!
We explore how AI can make healthcare feel more human, not less. Bart Vandenreijt shares concrete wins in service operations, a culture playbook for change, and a 2030 shift from insurance to assurance at Partenamut.
• psychology background powering data-driven decisions
• lateral thinking as a driver for innovation
• telecom, retail, healthcare differences and constraints
• human-centric values: simplify with empathy, digitize to humanize
• Dennis persona and broken care journeys
• building FOCA: voice transcripts to knowledge
• email triage, knowledge base, faster onboarding
• computer vision for claims automation
• legacy tech debt and stepwise scaling
• team growth from 6 to 70 with clear purpose
• 2030 vision: smart health data ecosystems
If you're interested in knowing more about Movify, don't hesitate to visit our website on movify.com. Stay tuned for the next episode and don't forget to follow us on LinkedIn and Instagram
In this episode, We sit down with Kristof Meganck, CDO @ BNP Paribas Fortis in Belgium.
We explore how to turn AI from buzzword to business value with BNP Paribas Fortis’ CDO, moving from NLP chatbots to LLM-powered assistants, from RPA to agentic automation, and from siloed experiments to group-scale services. Along the way, we talk leadership under pressure, data governance, and why guardrails matter more than speed.
• EQ–IQ leadership shaped by crisis and delivery
• Personal influences and the change mindset
• AI strategy pillars: client experience, efficiency, augmentation
• Rebuilding SAMI with LLMs for voice and text
• Guardrails to prevent hallucinations and bias
• LLM hub, model selection, and sustainability
• End-to-end process redesign beyond RPA
• KYC, AML, fraud, IDP, and speech-to-text minutes
• YARA for all and vertical tools for roles
• Data governance, BCBS 239, GDPR, and Colibra
• Responsible AI, testing, and safety practices
• Local innovation vs group “as-a-service” components
• Mistral partnership, sovereignty, and agents
• Five-year outlook: internet of agents and paradigm shift
• Scaling impact across tribes and measurable P&L value
If you're interested in knowing more about Movify, don't hesitate to visit our website on movify.com
Stay tuned for the next episode and don't forget to follow us on LinkedIn and Instagram.
Vitaly Friedman, co-founder of Smashing Magazine, joins us to discuss the current state of design, exploring how designers can navigate industry confusion while creating meaningful impact in an AI-driven world.
• Our industry is experiencing "confusion with a big capital B and C" creating both challenges and opportunities for designers
• Finding gaps where nobody fits allows designers to make tremendous impact in companies
• Articulating design value through business metrics helps secure resources for innovation
• Organizational design maturity isn't about deliverables but about human connections and continuous improvement
• AI implementation requires moving beyond simple chatbots to thoughtful multimodal experiences
• Designers should focus on understanding how humans interact with AI rather than becoming prompt engineers
• European Accessibility Act hasn't driven the expected transformation because companies aim for minimal compliance
• Make accessibility relatable by connecting it to everyday experiences like using devices one-handed or in bright sunlight
• Future-proof design skills include business literacy, technical understanding, and ability to solve real human problems
• Digital sustainability will become increasingly important as we recognize the waste created by AI-generated content
Join us for Vitaly's upcoming meetup & workshop at Movify in Brussels:
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Monday 17th November at 6pm - Meetup: 'You will not be replaced by AI'
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Tuesday 18th November at 9am - Full day workshop on 'Design Patterns for AI Interfaces'
Register your seat now
In this episode of Flux, we sit down with Jonathan Neubourg, Chief Digital, Data & AI Officer at Belfius, to explore how one of Belgium’s largest banks is reimagining the future of finance through bold digital strategy, human-centered design, and smart AI partnerships.
From his unexpected journey—from technical college to the C-suite—to forging collaborations with Mistral and Alan, Jonathan shares how he’s helping build one of Europe’s most highly rated mobile banking experiences. We discuss transforming legacy systems, developing personal AI assistants, and the essential role of trust in technology.
This episode is a masterclass in innovation at scale—where empathy, clarity, and strategic partnerships redefine what banking can be.
You’ll also hear two surprise guest questions from respected industry peers, adding even more insight to the conversation.
And if you’re considering a career at Belfius, this is an episode you’ll want to hear. Jonathan is refreshingly humble and deeply believes in people’s potential over diplomas. Belfius has open positions right now—so if you're looking to grow in an environment that values mindset and skills above all, this conversation might just inspire you.
Tune in if you’re curious about:
🔹 How AI is being used in mobile banking (beyond the buzz)
🔹 What real digital transformation looks like behind the scenes
🔹 Why Belfius is betting on European AI with Mistral
🔹 How to build a meaningful tech career without following the “typical” path
🔹 Why the human + digital balance still matters
Enjoy the episode!
In this episode of Flux, we sit down with Matthieu Ullens, Chief Digital Officer at Carrefour, to unpack how one of Europe’s retail giants is reimagining the future of digital commerce.
From gaming roots to corporate leadership, Matthieu shares how his entrepreneurial mindset helps bridge business strategy with human-centric innovation—and how Carrefour is using AI to empower employees, personalise experiences, and rewire complex operations.
We explore the challenges of transforming legacy retail, how to foster employee happiness at scale, and what the supermarket of 2030 could look like.
✨ Plus, Matthieu’s digital “secret friend” makes a surprise appearance—and we ask him some delightfully unexpected questions you won’t want to miss.
💡 Whether you're into digital strategy, tech innovation, or just curious about the future of shopping—this episode delivers fresh insight and plenty of fun.
𝗛𝗼𝘄 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝗼𝗿𝗴𝗮𝗻𝗶𝘀𝗮𝘁𝗶𝗼𝗻𝘀 𝗳𝗼𝗿 𝗶𝗺𝗽𝗮𝗰𝘁 🚀
In this episode of Flux, we sit down with Sandra Tielemans, Design Chapter Area Lead at Proximus, to explore her journey from market research to leading one of the largest design teams in Belgium.
Sandra shares how she reshaped team structures, fostered cross-functional collaboration, and championed a culture of ownership, growth, and innovation.
From BNP Paribas Fortis to Proximus, she reveals what it takes to create a design team that’s not just talented—but genuinely influential.
We also dive into the evolving role of designers, the impact of AI on team dynamics, and how to balance business goals with human-centred design.
💡 Whether you work in design, leadership, or are simply curious about building high-performing teams—this one’s for you!
00:06 – Intro
02:31 – Professional and personal background
05:52 – Move from BNP to Proximus
08:54 – Mandate as Chapter Area Lead
11:21 – Team organisation at BNP and Proximus
19:05 – Strength & weaknesses of organisation at BNP
25:11 – Skills assessment workshops
34:47 – What transformation have happened at Proximus
47:36 – AI influence on organisational structures and processes?
57:35 – Guillaume Boutin's influence in Design
1:00:51 – How does Proximus differentiate from the competition
1:02:32 – How does Proximus stay on track with Accessibility and inclusion
1:04:03 – What does the Proximus design team look like in 5 years time?
1:06:20 – Bonus question 1 from Katie Vandame
1:08:30 – Bonus question 2 from Bruno Albrecht
1:10:41 – Bonus question 3 from Bruno Albrecht
1:13:28 – Recap
1:14:27 – Outro
In this new episode, we sit down with Pierre-Olivier, co-founder of Verbolia and former CTO of Immoweb, Belgium’s leading real estate platform, to explore his journey from technical engineering to building a disruptive SaaS platform revolutionising e-commerce SEO.
Pierre Olivier shares how Verbolia emerged six years ago, born from his partnership with Bart, a seasoned SEO expert. Together, they developed groundbreaking technology for long-tail SEO, transforming it into a scalable SaaS solution now trusted by global e-commerce giants like Hugo Boss, Walmart, Chanel, and Decathlon.
We delve into the company’s unique approach to growth—eschewing investors for independence, growing their team organically, and crafting a product tailored for large-scale e-commerce businesses. Pierre Olivier reflects on the challenges of transitioning from a technical role to a sales-driven mindset, his experiences leading development teams in the Philippines, and the cultural nuances that shaped his leadership style.
He also reveals Verbolia’s secrets to success, from their innovative outbound strategies to the pivotal role of their customer success team in earning the trust of high-profile clients.
Join us as we uncover Pierre Olivier’s insights on innovation, resilience, and the art of building a groundbreaking business from the ground up.
In this insightful episode, we sit down with Katsu, the Head of UX/UI Design at Belfius, to uncover his journey from Senior UX Designer to Head of Design.
Katsu shares the evolution of the UX/UI team over the last six years, charting its rise from an emerging discipline to a core pillar of the business. He opens up about the transformations his team has undergone, the milestones they’ve achieved, and the challenges they've faced along the way.
We dive deep into Katsu’s philosophy on empathy-driven design and the importance of bridging the gap between the design team and stakeholders. Now mentoring his team on these principles, Katsu discusses how this approach has significantly strengthened collaboration, yielding impressive results in his team.
Join us as we explore the past, present, and future of UX/UI at Belfius through Katsu’s inspiring perspective.
In this Flux episode, we dive into the interconnected topics of digital sustainability and sustainable digitalisation.
Cristian Triana, digital product manager at Yara, explores the nuances between these two critical concepts and dissects their challenges.
Listen to how digital sustainability focuses on minimising the environmental impact of digital systems, while sustainable digitalisation aims to leverage technology to enhance overall sustainability.
Isabella Hacker, Product Management expert, has worked on various challenging product implementations.
Having worked on products such as LEA vouchers at Pluxee, she talks about her career evolution and how she became a seasoned product owner. Highlighting perks and challenges of being a consultant in everchanging teams and the personal tools needed to evolve in such a career.
Yann Bauquesne, UX lead at Movify, dives into the world of design in Agile environments, where we explore strategies, tips, and insights on navigating the dynamic landscape of Scrum framework.
Whether you're a seasoned professional or just getting introduced to Agile, join us as we uncover the secrets to thriving in this fast-paced and collaborative ecosystem.
In this episode, join Cesar Legendre, CTO at Prophecy Labs, as he demystifies the world of Large Language Models Operations (LLMOps).
Cesar unpacks the complexity of LLMOps, shedding light on its importance in the current landscape and its impact on designers by providing clear and accessible insights.
Tune in to dive into the world of AI and LLMs and discover how it shapes the future of design and business.
In this episode, Leon Jacobs, creative director at Emakina, explains why storytelling is so important for us Humans, as the foundation of our endeavour and the impact it has on our lives.
Storytelling is at the foundation of our entire civilisation. Stories crop up in unusual ways and they can and should be the ultimate weapon to any designer, technologist and innovator.
What is the difference between a meeting and a workshop? 🤔
Yann Bauquesne, UX lead at Movify, shares the secret of the facilitation of design workshops. Based on his experience, he gives us concrete examples on how to go around a workshop and make it interesting and engaging.
Learn about the archetype of workshop attendees, techniques to keep focus or break the ice, best ways to come to a solution as a group and how to become the best facilitator around.
Our host, Isabelle, takes us through the memorable moments of the past year in our year-end recap of Flux.
Delve into the impactful stories that shaped our 2023 season. A season in which we covered many different topic with an amazing panel of carefully selected guests to bring you the best content!
Don't miss out on this special episode that encapsulates the essence of 2023!
Gérard Steenhoudt, who has been working on accessibility for years, unravels its future in a dynamic and ever-changing world.
He shares invaluable foresights on upcoming trends, offering expert advice to designers and developers alike. And explains how critical the role of accessibility has become for product design and development.
With a deeper understanding of accessibility and its guidelines, we can all make the digital landscape more inclusive for everyone.
WCAG 2.2:
https://www.w3.org/TR/WCAG22/
Tools:
https://sa11y.netlify.app
https://www.accessguide.io/
https://pauljadam.com/bookmarklets/focus.html
https://www.digitala11y.com/wcag-checklist/
https://www.tpgi.com/color-contrast-checker/
https://www.getstark.co/
https://app.contrast-finder.org/
https://abc.useallfive.com/
Usefull links:
https://www.grenoblealpesmetropole.fr/
https://www.anysurfer.be/fr
Law:
https://eur-lex.europa.eu/legal-content/FR/TXT/HTML/?uri=CELEX:32016L2102&from=EN#d1e652-1-1
https://ec.europa.eu/social/main.jsp?catId=1202&intPageId=5581&langId=en
In this episode, Marie du Chastel, artistic director of the upcoming KIKK in Namur, dives into the organisation of this renowned festival.
KIKK explores the crossovers between art, design, science, technology and society.
Marie gives us a look of what happens behind the scenes, going over what it takes to prepare and find the right speakers for such an international event.
Discover who this amazing woman is: her background, challenges and passion for all things art and digital!
In this episode, we step into the world of Design Systems with Heshan Galahitiyawa, Design System Owner at Proximus.
Heshan brings us back to his beginnings as a developer in Sri Lanka and shares his knowledge and experience in crafting and managing design systems. His expertise offers a unique perspective on how design systems are shaping the digital landscape.
Understand the critical role design systems play in modern tech ecosystems, and discover best practices, challenges, and strategies for ensuring a seamless user experience.
Louis Cornet, Founder and CEO of Movify, gets nostalgic and walks us through the amazing first 10 years of his digital consultancy company.
From the ideation, a decade ago, to the celebration of Movify's 10 year anniversary, it has been an amazing journey with many challenges to overcome and countless milestones to be proud of.
Isabelle Bamber, UI lead at Movify, shares her personal experience from the OFFF design festival in Barcelona. We will discuss her highlights, learnings, key take aways and personal insight of this 3 day event.
Isabelle talks about fun facts from the event, she gives insight on the new trends she has picked up from the talks and explains how AI can help designers in a world of growing automation. She also provides useful resources for other trainings and conferences around the subject of UI and UX which can help you to improve and grow as a designer.
Agility: methodology, concept, mindset... ?
In this episode, Carole Pepe will reset the basics by answering to simple questions such as: What is agile and why we need it? How do I know if I am agile? How to cultivate my agility?
Carole is an agile alchemist. She acts as a coach, trainer, facilitator, mentor, change agent and joker in multiple industries.
Killian De Wulf, UX writer at Proximus, shares his professional experience and explains his day-to-day challenges. He gives us an insight into what is expected from UX writers nowadays and how they should not be mistaken for copywriters.
In this episode, we dive into what UX writing really consists of, how it differs from general copywriting and how it plays a central role in user engagement and retention.
Nádia Ferreira, Chapter lead UX & UI Design at Telenet, discusses the processes, challenges, and outcomes of managing a design team in an Agile corporate environment.
She gives examples on how to of create connections between organisations and people who design and shines a light on the systems and support mechanisms put in place to improve the quality of design deliverables.
Our hosts, Isabelle and Thomas, go over an entire first year of podcasts and knowledge sharing on Flux.
From first thoughts to implementation, Flux season one has been amazing and has paved the way for upcoming seasons with interesting new guests and a greater variety of topics.
Fiona Beenkens, Neuro-Architect and expert in the design of (home)offices, discusses space design and homeworking.
Discover which problems design is facing in the architectural world with the new home-working trend. How do we design the office spaces at home to maintain balance between personal life and private life? How does our home-working setup affect our behaviour and productivity?
Clementina Gentile opens our eyes and teaches us that AI objectivity can easily become subjective!
Our guest discusses Artificial Intelligence algorithms through real life positive and negative examples. Trying to understand where the AI decision making logic comes from is key to improving it in the long run.
Following our September meetup, our very own Alexandre Masy shares his knowledge about design stories and the underlying process of creation.
Having a good story behind your design is what makes the difference between defending your work and convincing your stakeholders. Be at the top of your design game and offer your audience a delightful experience.!
Finding your own path in the professional world might be tricky at first. The jump from your studies to the professional world can be brutal, and every day brings another unknown challenge. You have to allow yourself to have many different experiences, build your parachute on the way down and see what the world has to offer.
This is exactly what Julien did. From graduating to starting his design career at Movify, his first 6 months have been filled with ups and downs, successes and learnings. Are you curious to learn about starting out as a UX designer after graduation? Well listen to Julien's story here on Flux by Movify!
What does it take to scale design across one of the largest Belgian company? Where do you start? How do you get support from your stakeholders? For this episode, we sat down with Raphaël Hombroeck, Design Ops manager at Proximus, and Arnaud Ostrowski, Design System Owner.
Together they have built the Proximus Design System that is being used everyday by 100+ designers and product specialists. Two years after their humble beginnings, they share with us the ups and downs of this exciting journey so far.
A growing number of start-ups are either based on, or going for, a SaaS model. Therefore, they rely heavily on their product strategy 🎯
Yet they usually don't know how to rely on Product Managers (PM), starting with their onboarding. The new Product Manager is usually the first with such a role, or joining a small self-grown team.
C-levels are eager to boost their product organisation and gradually hand over the product strategy and its execution. In this context, as a Product Manager, how do you start?
Let's talk about it with Olivier Gillin, an experienced Chief Product Officer who worked for the likes of Yahoo, Ingenico, Take Eat Easy or BePark.
In this episode, Kevin Hirsch, iOS developer and an accessibility advocate at Immoweb discuss digital accessibility.
Nowadays, we often hear about accessibility without really knowing what it means to be accessible, what it means to be disabled, who is concerned, and why we should care. Accessibility impacts a lot more people than you think.
Being accessible will boost your business. Unfortunately, most websites and mobile apps are not accessible. But being accessible is not as hard as you think. Let’s see how we can solve this by following some good practices!
Together with Xavier, Head of Design @ Movify, we'll try to understand the "metaverse gold rush" by breaking down what is and isn't the metaverse. We will go beyond the marketing component, attempting to discern what it can mean for us, the opportunities, but also its dangers.