SEO on Demand: Recent Episodes
Page One Power
SEO on Demand provides link building tutorials, SEO discussions, and strategy insights for beginners and experts alike -- all in 30 minutes or less. Sit down with a link building expert from Page One Power and explore algorithm updates, E-A-T guidelines, content optimization, and more!
Page One Power is an SEO agency specializing in sustainable link building and strategic content creation. With 11 years of experience, we build over 15,000 links each year for our clients. Since 2010, we have offered services including:
- Custom Link Building
- White-label Link Building
- Technical SEO Audit
- Content Marketing
We create custom campaigns for brands committed to winning in search — designed to capture authority, improve rankings, and grow traffic. We're trusted by clients, including:
-Bostitch -Mr. Rooter -QuickBooks by Intuit -Healthline -Vivint Solar -Hyatt
We believe in helping businesses find success through search. Learn more: https://www.pageonepower.com/about
Connect with Page One Power Website: https://www.pageonepower.com LinkedIn: https://www.linkedin.com/company/page-one-power/ YouTube: https://www.youtube.com/c/Pageonepower Blog: https://www.pageonepower.com/linkarati
How does a background in food service prepare you for working in SEO?
Fact: Roughly half of all Americans will work in the restaurant industry at some point in their lives; approximately one-third of all Americans had their first job in a restaurant.
This means that many people have relevant perspectives and experiences for working in SEO, but they may not even realize it.
Join Norm Vogele, Allie Huska, Tabitha Wilson, Lynzee Dick, and Nic Robbins as they explore their experiences in the food service industry and how those skills transfer to working in SEO.
One of the most common questions we get from clients is: “Does SEO really make a difference?“. For example, with on-page SEO, you may ask yourself if your site already ranks high for its targeted keywords in Google... or if those keyword rankings will fall when Panda gets rolled out again. You’re not alone in asking these types of questions.
On this special Halloween episode of SEO on Demand, SEO relationship coordinators and strategists Lynnzee and Willem guide you on a journey through the seven greatest SEO myths. Join them as they debunk these myths one by one.
Do you dare venture forth?
BONUS MATERIALS
Linkable Content Ideation Checklist
Search Content Checklist
Outreach Template
[00:00-01:20] Welcome to SEO on Demand Episode 10
[01:21-03:56] History of these Myths
[03:57-05:46] Myth #1: SEO is a One-Time Thing
[05:47-08:04] Myth #2: Longer Content is Better
[08:05-08:41] Learn more about Page One Power
[08:42:10:39] Myth #3: SEO is Useless For Small Business
[10:40-13:07] Myth #4: Quantity vs Quality of Links
[13:08-14:50] Myth #5: Google Only Ranks New Content
[14-51-15:16] FREE 30 Minute Consultation!
[15:17-16:42] Myth #6:Domain Authority is the Only Factor that Matters
[16:43-19:42] Myth #7: Linkbuilding is Dead
[19:43-21:15] Thanks for Listening!
In Episode 11, join us for a LIVE! In-depth episode. You won't want to miss it.
Connect with Page One Power
Website:https://www.pageonepower.com
LinkedIn: https://www.linkedin.com/company/page-one-power/
YouTube: https://www.youtube.com/c/Pageonepower
Blog: https://www.pageonepower.com/linkarati
Sign Up for Our Page One Power Newsletter! Here
👂 Listen to more SEO on Demand on Spotify!
6 Free Must-Have Chrome Extensions for Website Analysis
There are a ton of useful Chrome extensions that can assist you in your digital marketing endeavors. Most of us know about Google’s own Chrome extension suite, Google Analytics but what some do not know is there are many other tools available to you. Below are the 6 extensions we use most frequently and find the most valuable. They will allow you to take control over your website data and make more informed decisions that will help you understand your visitors better.
Let’s check them out.
[00:00-00:56] Welcome to SEO on Demand Episode 8
[00:57-02:27] Introduction
[02:28-03:53] The MozBar
[03:54-05:24] Ghostery
[05:25-05:58] Learn more about Page One Power!
[05:59-06:43] BuiltWith Technology Profiler
[06:44-08:13] Check My Links
[08:14-08:47] PageSpeed Insights
[08:48-09:05] OFFER: 30-minute FREE consultation!
09:06-10:27] HoverZoom
[10:28-11:18] Thanks for Listening!
In Episode 9, Page One Power experts Daniel and Amethyst talk about “The Hidden Beauty of Alt Image Text”.
Connect with Page One Power
Website:https://www.pageonepower.com
LinkedIn: https://www.linkedin.com/company/page-one-power/
YouTube: https://www.youtube.com/c/Pageonepower
Blog: https://www.pageonepower.com/linkarati
Sign Up for Our Page One Power Newsletter! Here
👂 Listen to more SEO on Demand on Spotify!
Explaining SEO to My Mom
We've all been there: a big family get-together, and your Great Aunt Rose asks you the dreaded question, "What do you do for work again?"
Those in the SEO industry know how hard it is to explain our line of work. So we made an episode about it. Listen to Norm Vogele and his mom, Lila (who has no SEO knowledge), discuss how she views search and SEO. We hope you get a giggle (or two) and a fresh perspective on how non-industry experts view SEO.
Finding Great Guest Blog Relationships
Guest blogging has been a part of SEO since the beginning. However, many people forget one crucial detail of this link building practice: this is a HUMAN process! It's easy to forget that there is an actual person that you're pitching to on the other side of the screen.
In this episode of SEO on Demand, link builders Hailey and Tabitha walk you through:
- What guest posting is and why it matters
- How to know what you're looking for when it comes to prospecting sites
- Red flags to avoid
- Why you may not be getting matches
- And how to take your guest posting relationship to the next level
Let's get ready to match with some sites!
BONUS Materials
Don't get caught falling in love at first site. Download this flowchart and help take your guest posting relationships to the next level!
https://www.pageonepower.com/guest-posting-site-flowchart
[00:00-01:04] Welcome to SEO on Demand Episode 6
[01:05-02:42] Guest Posting 101: What is it? Why does it matter?
[02:43-05:28] Knowing What You’re Looking For
[05:29-07:13] The Backlink Dilemma
[07:14-09:40] Finding the Right Sites for Your Backlinks
[09:41-10:19] Learn more about Page One Power here: https://www.pageonepower.com
[10:20-11:36] Deciding Your Dealbreakers
[11:37-14:03] Swiping Left: Red Flags to Avoid
[14:04-16:26] Why You’re Not Getting Matches
[16:27-16:53] FREE 30-min SEO consultation: https://www.pageonepower.com/free-consultation
[16:54-20:24] “So, what are we?” Taking Your Site Relationship to the Next Level
[20:25-20:54] Thanks for Listening!
In Episode 7, Page One Power’s, Norm Vogele, tries to explain to his mom, Lila Vogele, his job!
Connect with Page One Power
Website:https://www.pageonepower.com
LinkedIn: https://www.linkedin.com/company/page-one-power/
YouTube: https://www.youtube.com/c/Pageonepower
Blog: https://www.pageonepower.com/linkarati
Sign Up for Our Page One Power Newsletter! Here
👂 Listen to more SEO on Demand on Spotify!
Why You Should Target Zero Search Volume Keywords
Oftentimes, businesses target keywords with high search volume and low competition. However, they are missing out on opportunities to dominate keyword spaces with little to no competition whatsoever: zero search volume keywords. While it may be true that these keywords have minimal search volume, online businesses in saturated markets can easily target these keywords and win in search.
In this episode, Kaitie and Natalie will show you:
- Why you should target zero search volume keywords
- How to target these types of keywords
- And strategies to help you win in these spaces
Ready to dominate these keyword spaces?
BONUS Materials
Finding keywords associated with your site is not hard. Organizing all that raw data into an SEO strategy is.
With this Keyword Research Template, you can sift through the thousands of keywords to find the most important ones to your site. You'll also be able to keep track of your keyword-focused content and show your boss some serious ROI.
https://www.pageonepower.com/keyword-research-template
[00:00-00:42] Welcome to SEO on Demand Episode 5
[00:43-02:57] What Are Zero Search Volume Keywords
[02:58-04:48] Can You Trust Keyword Tool Planners?
[04:49-12:22] Benefits of Targeting Zero Search Volume Keywords
[12:23-12:52] FREE 30-min SEO consultation: https://www.pageonepower.com/free-consultation
[12:53-19:36] How to Find the Best Keywords
[19:37-30:20] Strategies to Drive Traffic With Zero Search Volume Keywords
[30:23-30:55] Thanks for Listening!
In Episode 6, link builders Hailey and Tabitha walk you through “Finding Great Guest Blog Relationships”.
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Connect with Page One Power
Website:https://www.pageonepower.com
LinkedIn: https://www.linkedin.com/company/page-one-power/
YouTube: https://www.youtube.com/c/Pageonepower
Blog: https://www.pageonepower.com/linkarati
Sign Up for Our Page One Power Newsletter! Here
👂 Listen to more SEO on Demand on Spotify!
How to Connect With Your Audience Through Strategic Content and Link Building
Does link building make you want to scream? Say no more. This webinar is for you.
In this live webinar, you'll learn advanced strategies, tips, and tricks that help you connect with your audience and build relationships through strategic inbound marketing. We'll cover everything:
- How to identify your target audience to
- How to engage them with high-quality content
- How to inspire website owners to share links back to your website (which helps drive traffic and conversions).
Ready to conquer link building?
BONUS Materials
🔎 Download this checklist and start building content that performs better in search.
https://452923.fs1.hubspotusercontent-na1.net/hubfs/452923/Landing%20Pages%20-%20Downloads/Search-Content-CHECKLIST.pdf
💡If you have trouble coming up with linkable topic ideas, download our Linkable Content Ideation Checklist and start creating valuable content today!
https://452923.fs1.hubspotusercontent-na1.net/hubfs/452923/Landing%20Pages%20-%20Downloads/Linkable-Content-Ideation-Checklist.pdf
🎯This template will help you keep tabs on:
- Which sites you are contacting for links.
- How you're getting in touch with prospects.
- What types of link opportunities you're finding.
- And more.
https://www.pageonepower.com/outreach-template-download
[00:00-04:28] Welcome to SEO on Demand Episode 4
[04:29-08:22] Authentic Connections
[08:23-17:33] Finding the Right Audience
[17:34-18:23] FREE 30-min SEO consultation: https://www.pageonepower.com/free-consultation
[18:24-24:48] Let’s Talk About Wasting Time
[24:49-25:17] FREE Technical Audit: https://www.pageonepower.com/free-tech-audit
[25:18-49:33] How Does the Right Linkable Content Aid Your Outreach?
[49:34-51:30] Thanks for Listening!
In Episode 5, available on August 11th, P1P experts Kaitie and Natalie talk about Targeting Zero Search Volume Keywords: Strategies, Best Practices, and Insights.
Connect with Page One Power
Website:https://www.pageonepower.com
LinkedIn: https://www.linkedin.com/company/page-one-power/
YouTube: https://www.youtube.com/c/Pageonepower
Blog: https://www.pageonepower.com/linkarati
Sign Up for Our Page One Power Newsletter! Here
The Five Rules When Writing for Search
Writing for search is not terribly complicated, but the process can get muddled pretty quickly. Whether you are an experienced SEO writer or are just starting out, keep to these five rules can help streamline the writing process and help ensure your content is optimized to the best of its ability.
In this episode of SEO on Demand, Norm Vogele dives into the five rules when writing for search:
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Always write for a real, and specific, audience.
-
Get to the point as quickly as possible.
-
You aren’t funny.
-
Be unique but be factual.
-
Show your work, and link to experts.
Are you ready to write content made for search?
BONUS Material
https://www.pageonepower.com/search-content-checklist-download
[0:00-2:20] Welcome to SEO on Demand Episode S
[2:21-8:03] Rule #1: Always write for a specific audience.
[8:04-13:26] Rule #2: Get to the Point
[13:27-13:40] FREE 30-min SEO consultation with P1P's expert consultants!
[13:41-17:51] Rule #3: You Aren’t Funny
[17:52-22:26] Rule #4: Be Unique, but Be Factual
[22:27-27:58] Rule #5: Show Your Work, and Link to Experts
[27:59-28:19] Thanks for Listening!
In Episode 4, LIVE! on July 28th, Norm Vogele and other experts from Page One Power take a deeper dive into Creating Strategic SEO Content and Earning Links.
Connect with Page One Power
Website: https://www.pageonepower.com
LinkedIn: https://www.linkedin.com/company/page-one-power/
YouTube: https://www.youtube.com/c/Pageonepower
Blog: https://www.pageonepower.com/linkarati
Sign Up for Our Page One Power Newsletter! Here
The Difference Between the Internet and World Wide Web – and Why It Matters
People use “World Wide Web” and “Internet” interchangeably. But are they actually the same? And, if they are different, why should you care? Well, if you’re in SEO, the difference is vital.
In this episode of SEO on Demand, Norm Vogele talks you through:
· The difference between the internet and the world wide web
· Why SEOs should know the difference
· How knowing the difference can help SEOs better navigate search
Are you ready to conquer the Web?
BONUS Material
https://www.pageonepower.com/technical-seo-audit-roadmap-download
[0:00-1:37 Welcome to SEO on Demand Episode 2
[1:38-3:13] What is the Internet?
[3:14-4:43] Should “Internet” be Capitalized?
[4:44-5:00] FREE 30-min SEO consultation with P1P's expert consultants!
[5:01-7:07] What is the World Wide Web?
[7:08-9:24] Search Engines and the Web
[9:25-11:16] Links, Mobile Apps and Data: Web vs Internet?
[11:17-11:39] Thanks for Listening!
In Episode 3, available July 14th, Norm Vogele will discuss Writing for Search.
Connect with Page One Power
Website: https://www.pageonepower.com
LinkedIn: https://www.linkedin.com/company/page-one-power/
YouTube: https://www.youtube.com/c/Pageonepower
Blog: https://www.pageonepower.com/linkarati
Sign Up for Our Page One Power Newsletter! Here
Why Your Content Isn't Link-Worthy (And How to Fix It)
You published an article on the web, and now you sit back and wait for the backlinks to come piling in. That's how it works, right? WRONG.
Just because your content is published on the web doesn't mean it "deserves" links. What you really need is content that offers value to a specific audience. In this episode of SEO on Demand, Norm Vogele talks you through:
- Why your content might not be link-worthy;
- How to make link-worthy content;
- And how to get your content in front of the right people.
Are you ready to make link-worthy content?
BONUS Material
Download these checklists to help make your content link-worthy:
https://www.pageonepower.com/search-content-checklist-downloadhttps://www.pageonepower.com/linkable-content-ideation-checklist
[0:00-1:09] Welcome to SEO on Demand Episode 1
[1:10-2:54] Your Content Doesn't Deserve Backlinks
[2:55-5:12] But My Competitors Have Links to Similar Pages
[5:13-5:20] FREE 30-min SEO consultation with P1P's expert consultants!
[5:21-5:42] How to Make Link-Worthy Content
[5:43-7:21] Linkable Content is Content With a Purpose
[7:22-9:22] Linkable Content Has a Real, Obvious Audience
[9:23-10:46] Linkable Content Is Better Than Similar Alternatives
[10:47-12:24] Your Content Won't Earn Links Without Help
[12:25-12:41] Thanks for Listening!
In Episode 2, available June 30th, Norm Vogele will discuss The Difference Between the Internet and World Wide Web - and Why it Matters.
Connect with Page One Power
Website: https://www.pageonepower.com
LinkedIn: https://www.linkedin.com/company/page-one-power/
YouTube: https://www.youtube.com/c/Pageonepower
Blog: https://www.pageonepower.com/linkarati
Sign Up for Our Page One Power Newsletter! Here