The First Marketer Podcast: Recent Episodes
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Conversations with early marketers behind some of the fastest growing startups about projects that were key to their growth.
Amy chats with Hannah Parvaz, who launched Uptime’s quit social media campaign to demonstrate the positive impact of quitting social media for 2 months and reinforce Uptime’s mission to help people improve themselves.
You’ll learn how they were able to cope with the hundreds of thousands of applicants, convert them into users, and leverage the massive amount of data they gathered.
Guest bio
Hannah is the co-founder of Aperture, a consulting agency that helps early-stage startups grow.
Hannah is also the former Head of Marketing at Uptime, an app that takes books, courses, documentaries and podcasts, and condenses them into 5 minute knowledge hacks. During her time as their first marketer, Uptime won Google Play’s App of the Year, was Apple’s Editors Choice and was featured in Newsweek.
Hannah has taken a host of companies from pre-launch to millions of users and was App Promotion Summit's App Marketer of the Year.
Get in touch with Hannah by connecting with her on LinkedIn.
Episode info
In this episode, Amy chats with Alex Kracov, the CEO and co-founder of Dock and former VP of marketing at Lattice, a platform that empowers leaders to build engaged and high-performing teams.
Alex built a community at Lattice that was open to any HR person, no matter what product they were using, creating a space for like-minded people to have safe conversations.
You'll learn how fostering their community around shared problems and learnings rather than their product enabled their community to thrive, powered a media brand with Lattice as the sole advertiser, and laid the foundation for all growth at Lattice.
Guest bio
Alex Kracov is the CEO and co-founder of Dock, a collaborative workspace for prospects and customers. Dock makes it easy to set up digital sales rooms, onboarding checklists, client portals and project hubs.
Alex previously led marketing at Lattice, and as their first marketing hire, he grew revenue from zero to tens of millions. Prior to that Alex was the lead strategist for Blue State Digital’s work with Google.
Get in touch with Alex by connecting with him on LinkedIn.
Episode info
In this episode, Amy chats with Ophir Prusak, a software engineer turned marketer who heads up product marketing at Rivery, a platform that helps teams manage their data workflows.
Ophir drove the creation and launch of Rivery’s self-service product, opening up an entirely new market of data analysts and engineers who prefer to try products out for themselves.
You'll learn how adding product-led growth to their existing sales-driven process got more people talking about Rivery and how it led to a surge in signups and revenue.
Guest bio
Ophir Prusak heads up product marketing at Rivery, a SaaS platform that provides a fully-managed solution for data ingestion, data transformation, data orchestration, reverse ETL and more.
Ophir started his career as a software engineer and has led marketing for acquired startups such as BlazeMeter, Rollout.io and Validately, where he was frequently the first marketing hire.
Get in touch with Ophir by connecting with him on LinkedIn.
Episode info
In this episode, Amy chats with Riddhi Shah, the former head of content at Gusto, a platform that provides small businesses with payroll, benefits and HR tools.
Riddhi made it Gusto’s mission to serve their customers by creating a content strategy that transformed complex legislation into easy-to-digest content, helping businesses understand what they needed to do to survive the pandemic.
You'll learn how this mission-driven approach to serve their customers not only helped many businesses make it through, it also led to a period of growth for Gusto during a time of crisis.
Gust bioRiddhi Shah previously drove organic user growth at Gusto, headed up creative strategy at Medium, and was the Editorial Director of Branded Content and Social Impact Platforms and The Huffington Post.
She’s currently helping early-stage startups with foundational marketing strategy as a growth and marketing consultant.