Restoration Rundown Podcast: Recent Episodes
Restoration Rundown
The Restoration Rundown Podcast is your one stop shop on how to grow your Restoration Business. From digital marketing to best management solutions, we give you the "rundown" on everything you need to build your property damage restoration company the right way.
Hosted by Benjamin Ricciardi, the author of "The No B.S Guide to Internet Marketing for Restoration Contractors" and owner of Ironclad Restoration Marketing The Restoration Rundown is your source for everything related to your business.
Join us and our special guests and get ready for the rundown!
Restoration and Remediation Magazine is one of the staple publications in the Restoration Industry. In this episode we are joined by Editor In Chief Myldred Ingram where we discuss their goals of utilizing their publication to create a culture of education and community within the Restoration Industry
Check them out at randrmagonline.com
CORE Group is one of the largest collectives of Restoration Contractors in the US. With an eye on education, culture, and excellence in the industry, they're mission is to provide outstanding service and industry leading support for all of their members. Diane Goheen, Vice President of Marketing and Jason Gilstrap, Executive Director of Contractor Operations joined the Restoration Rundown to talk about all of the exciting things CORE is doing for the industry, including CORE University and their upcoming Collective Conference.
Use Promo Code IRONCLAD200 to save $200 on registration to the Collective
If you want to get more water damage restoration leads, fire damage restoration leads, or cleaning jobs then you need to be leveraging SEO and ranking your company on Google. Tune in to this Restoration Rundown podcast episode where I demystify the art of Google ranking for restoration contractors with a seamless, seven-step playbook. From crafting keyword-rich content and optimizing images to mastering the art of local SEO and securing quality backlinks. Whether you're a seasoned pro or new to the game, join us as we empower restoration contractors with practical insights and actionable techniques to effortlessly elevate their online presence and clinch a spot at the top of Google's search results.
In this podcast replay short, we are joined by Zach Garrett from Liftify as he explains the top 3 things you need to know when it comes to getting more Google Reviews. Check out the full episode for more!
I was recently a guest speaker at the Experience Conference in Fort Lauderdale Florida where I was able to educate Restoration and Cleaning Business owners on everything they should be doing in 2023 to get leads online. This presentation was put together using our very own case studies on what we do at my agency, Ironclad Restoration Marketing, to get our clients more leads via websites, SEO, PPC and social media. The 2023 No B.S. Internet Marketing Plan is based off my book The No BS Guide to Internet Marketing and is jam packed with everything you need to get more leads NOW.
Google Guarantee or their LSA program is an amazing platform for Restoration Contractors to utilize to get qualified leads. IN this short replay episode, I walk you through the what and why of LSA.
Finally after 2 years of dealing with the headaches of Google Reviews not posting or disappearing all together, Google has added a new support feature. In this video I show you how the process works.
Have you noticed that your GBP has been suspended seemingly for no reason or none of your reviews are sticking? Well you can stop pulling out your hair now because Google announced that they found bugs in their Business Profile that was causing mass suspensions and causing reviews not to stick. In this episode we break down what it means and what you can do about it.
You should know by now how important getting reviews for your Restoration Business is, from conversions to rankings on Google - you need to get reviews consistently. But getting them can be a challenge, in this episode I discuss why you should be getting more reviews, how to get them, and then what to do with them once you have them.
Your Restoration Businesses' success depends on a lot of factors, but one of the most important factors is growing a pipeline of leads to keep your trucks on the road. But closing those leads and turning them into sales is another thing. On this episode we are joined by Ricelli Mordecai whos Sales Booster Solutions program aims to turn everyone in your company into a sales master
C&R Magazine is the oldest and largest publication serving the disaster restoration and cleaning industry. In this episode, we are joined by the Owner and Publisher of C&R Magazine, Michelle Blevins. Michelle shares her journey in the Restoration Industry and even shares some insight into what restorers need to do to help their business grow and thrive.
You may have noticed that lately Google Business Profiles have been getting suspended for seemingly no reason causing a lot of frustration to everyone affected. Well finally Google announced that the reason the suspensions have been happening so frequently, and in this short clip I explain why its happening and what to do if it happened to you.
Are you sick and tired of having to buy leads? In the long run organic traffic is always more cost effective than paid traffic. Yes, organic traffic from Google takes time but in the long run it's well worth it. IN this episode I talk about a few reasons why.
If you haven't heard, the FTC laid the smack down on HomeAdvisor and Angie's List for misleading contractors. I hate to sound like a broken record but we can't stress how important it is to have an omnichannel approach when it comes to marketing your restoration business.
So what they were doing is their sales team was calling and they were using prerecorded phone calls to show and make it look like every single lead that they send to everybody is amazing and they're going to make millions of dollars. Just give us your money, give us your money, give us your money! And we all know that that's not the case.
If you listened to any of our videos, you follow along on our podcasts, we're telling you that you're paying for non-exclusive leads. So you and your competitor in the same service area - one guy spending five grand a month, one guy spent a $1,000 a month, who do you think is going to get the better leads?
Not only that, but they are taking advantage of the misinformation that's out there with these lead gen services like 33 Mile, like Angie's List, like Yelp, like HomeAdvisors, right now HomeAdvisors and Angie's list are in hot water from the FTC for doing this misleading, sales practices. So, if you have been following along with us, we've always preached that you need to take an omni-channel approach, meaning don't rely on just one place to get leads for your business. You need to take that omni-channel approach and be as present as you can in as many areas that you can afford to be at.
And what better way to do that than do them yourself. Get more sales from the internet by just getting your internet marketing right. Got to make sure you have a website and make sure you're managing your Google business profile. Getting reviews, obviously performing good work to get that referral and word of mouth and repeat work, you should be doing some pay-per-click if you can afford it, and SEO is the king.
Take over page one of Google and you're spreading a very wide net. And if those leads don't come in use Google's Pay-Per-Click service program to get leads right now. And be very careful with Angie's list, Yelp, HomeAdvisors because remember you're paying for non-exclusive leads and it is a service that could go away any day, no different than referrals, right?
So you have a home inspector or a property manager or a real estate agent that's feeding you work all the time. Well, what happens if they move or they pass away? That's going to go away just like Google maps went down last week. So you don't want to have put all your eggs into any one basket at all, but more so you gotta be careful for these companies that are selling you a magic pill that is going to solve all your problems and get you a bunch of leads because they will start to fall.
The Domino's have already started the fall with the FTC charging HomeAdvisor and Angie's list with misleading contractors by just doing that. And they're the same as these predatory companies or these digital marketing agencies that try to sell you on a one size fits all out the box fit. And it doesn't work that way.
The only way you're going to get a consistent lead flow online is by doing the work, just like losing weight. You don't always want to be paying tons of money a month to get leads in that you have to sift through all this crap and worry about how much money your competitor is spending.
Your best bet is to build your own farm, build your own website, get your own authority on Google, do SEO, Pay-Per-Click, Google Business, start making relationships with people that make sense in a verticals for you to get leads just like you probably already know. And be very careful when you're dealing with somebody that's doing these hard sells on anything like that. Right? So if you want to maximize your lead flow online, you do things the right way.
Jon Isaacson joins the Restoration Rundown again to talk about his 4th book in the Be Intentional Series, "How to Suck Less at Estimating". We discuss common problems when it comes to the communication process on projects, how important your SOPs are, and some ideas on how to mitigate those issues. Jon also talks about his annual charity event "Socktember" and how you can get involved with his great cause.
In this podcast short replay brought to you by Ironclad Restoration Marketing, we revisit the FTC indictment of Angie's List and their misleading and predatory lead gen promises, to further drive home our Digital Omnipresence method
In this podcast replay short clip, we are joined by Gokul from Restoration Brokers of America to talk about why you need to start looking at your Restoration Business through the eyes of an investor not a business owner. Brought to you by Ironclad Restoration Marketing - get more leads and sales for your Restoration Business by getting your internet marketing right!
A lot of people ask which is better for their Restoration Business' website, Wordpress or Wix. In today's short episode I crown the champ.
Every business owner should have some sort of succession plan or exit strategy when its time to wrap things up. Whether you're handing down your business to a loved one or selling to the highest bidder, doing so can be a major challenge. On today's episode we are joined by Gokul Padmanabhan from Restoration Brokers of America on why you should treat your business as an investment, what he sees being the biggest challenges in selling your Restoration Business, and what you can do to set yourself up to maximize the return on your investment.
Jeff Diem from Elkmont Estimates joins the Restoration Rundown to talk about the benefits of outsourcing your estimating processes and how doing so not only saves you time, money, and energy, but can also help recover money that you may be leaving on the table; allowing you to focus on growing your Restoration Business. We also learned about Jeff's new game changing software, LEVLR!
For more information on Jeff's company visit his website at:
https://www.elkmonestimates.com/
Oftentimes when a Restoration Business Owner's digital marketing efforts aren't producing calls the answer is usually the same, fire their SEO agency or try and increase the web visitor traffic. The problem with that is in most cases the agency or your in house team IS sending qualified traffic to your website, its just not converting into calls. In this episode I talk about the importance of increasing your website conversion percentage and how it can drastically increase phone calls and revenue.
Elan Pesmanick from Born to Repair joins us on the Restoration Rundown to share his inspirational journey from the retail world to owning a restoration equipment repair company. Elan shares how he leveraged his poetry skills and his social media accounts to cut through the online noise and grow his company, making a big name for himself in the industry.
Your Google Business Profile is one of the most important digital channels to drive leads to your Restoration Business. But what do you do if your profile gets suspended? In this episode I walk you through the steps we take to get the suspensions lifted with a 100% success rate.
On this very special episode we are joined by international speaker, business coach, and sales/marketing strategist Ricelli Mordecai from Sales Booster Solutions. We cover everything from common sales mistakes Restoration Contractors are making to choosing the right franchise. We even have an amazing offer for a FREE Consultation and a HUGE discount on some of her services. Tune in and get ready to get the Rundown from an industry leader!
We all want to achieve success and have goals, whether its losing weight, growing our businesses, being a better parent or winning a championship. But focusing on the goals vs the systems will often times lead you on a path to unhappiness and missing your goals. In today's episode I walk you through why you need to have a systems first mentality vs goal orientated and how that equates to more success.
Why should someone do business with you vs your competition? In this episode we dive into identifying what your USP (Unique Selling Proposition) is and how you should be capitalizing on it to help convert more traffic into sales
In this episode we are discussing why you need to be treating SEO like an investment. Something that appreciates in value over time that will generate the most ROI of any type of marketing for your business.
Google reviews should be an integral part of your restoration business, but getting them can be a major pain. On todays episode, we talk about why Google reviews are so important, how they affect your business, and more so how to get more.
After a little break, we are BACK with a loaded episode.
I talk to a lot of Restoration Contractors every day who always seem to be dealing with the same issues, but at the end of the day...their marketing just sucks! On today's episode I walk you through some of the reasons why that is the case and what you can do about it.
SEO is much more than throwing up some keywords and praying you get ranked. Paying attention to the technical quality of your site is vital to your Restoration Company's SEO success. In this episode I walk you through 4 crucial seo tasks a lot of people miss out on.
Understanding where your leads are coming from is crucial to properly make the RIGHT marketing decisions. In today's episode I talk about why you NEED to implement call tracking right away for your Restoration Business.
Your Google Business Profile (formerly google my business) is an amazing, effective, and best of all, free tool that you can use to get more leads. From enhanced organic search results to conversions, your Google Business Profile needs to be a fundamental part of your marketing plan. In this episode I give you an overview of what it takes to leverage it for more visibility.
A lot of Restoration Contractors I speak to find themselves in a major bind when they want to make changes with their marketing providers, whether that's changing agencies, building a new website, or just simply taking ownership of their assets. In this episode I walk you through some common missteps Restoration Contractors are making, and how to avoid them to save future headaches and a lot of money.
There is a lot of noise and misinformation when it comes to getting online leads for your Restoration Business. In this episode I share the top 3 things I would do if I started a Restoration Company to begin getting those leads coming in.
In today's episode we are joined by Jon Isaacson, also known as the "Intentional Restorer". He is a contractor, author, and the host of The Dyojo Podcast. Jon and Ben talk about his new book, his background with the Restoration Industry, and how he helps Restoration Contractors across the US set up their businesses the right way! You don't want to miss this one!
If you're just starting out in the business then chance are that you're ballin on a budget, which means you need to find ways to get leads flowing into your business in order to properly scale and grow. With so many options out there it can be tough to decide the best way to spend your time and money. In this episode I walk you through a couple of ways you can generate some leads for your restoration company with some good old fashioned sweat equity.
Your digital brand assets are some of the most important parts of your business. From your social media accounts to your domain name and Google Business Profile, you must nurture and protect these branded assets in order to maintain growth. In this series I teach you what these valuable assets are and how you can protect them to ensure your Restoration Business is set up for longevity and success.
Your digital brand assets are some of the most important parts of your business. From your social media accounts to your domain name and Google Business Profile, you must nurture and protect these branded assets in order to maintain growth. In this series I teach you what these valuable assets are and how you can protect them to ensure your Restoration Business is set up for longevity and success.
Your digital brand assets are some of the most important parts of your business. From your social media accounts to your domain name and Google Business Profile, you must nurture and protect these branded assets in order to maintain growth. In this series I teach you what these valuable assets are and how you can protect them to ensure your Restoration Business is set up for longevity and success.
SEO has become a nasty three letter word for most Restoration Contractors out there who have tried digital marketing for their property damage restoration company. On todays episode, I show you why SEO is the most important part of any digital marketing strategy and how the organic traffic that is generated via SEO is crucial to dominating your area and getting more leads.
Blogs are a fundamental part of any SEO program and choosing the right topics can be a challenge. In this episode, I teach you a simple way to find topics that you can create and post as blogs on your website to help rank better on search engines.
In this episode of the Restoration Rundown Podcast, I discuss how you can help to avoid spinning your wheels and wasting money/time on digital marketing. If you've gone through agency after agency and not gotten the results you should be getting in terms of leads and jobs then this episode will shed some light on some common reasons why and what you can do to avoid it moving forward.
There are a lot of misconceptions and risks when it comes to domains and web hosting for your Restoration Business. In this episode, I walk you through the basics about domains and web hosting and what you need to do to avoid headaches and issues in the future.
Over the years I have talked to several Restoration Business owners to find out what is working and not working for them to get online property damage restoration leads. In this episode I share the top 4 things that may be keeping you from getting the leads you need from the internet.
Have you been trying to get more consistent leads from Google?
Whether you're using a digital marketing agency or an in house team, understanding what factors into local search rankings is important for your Restoration Business.
In this episode I walk you through 3 of the top ways Google determines local search rankings for your Restoration Business according to Google.com
If you've been struggling to get leads from the internet then perhaps you need to take a look at how your business is ranked on Google. In this episode we talk about everything you need to be implementing in your marketing strategy to compete and win on search engines. From PPC to SEO and GMB, we walk you through the most important channels and how to properly utilize them to get more leads from the internet.
Do you find yourself constantly searching for your business on Google to see if your SEO is working or if your customers can find you? In this episode, we share a simple trick to check if your site is being indexed on Google and how it is being displayed to users.
Google search is one of the most powerful tools out there, not just for consumers, but for Restoration Businesses that want to get customers from online sources. In this episode, we break down how Google Search works to help you better understand how you can position yourself in front of your target audience.
In this episode we talk about the importance of Google Reviews for your Restoration Business and how they affect conversions and your Google Maps rankings. The we share 3 tips on how to get more reviews for your Restoration Business
If you own a Restoration Business and want to leanr how to maximize your leads from the internet, then this episode is for you. Our first ever full length podcast episode is dedicated to creating a solid internet marketing plan teaching you about what you HAVE to be focusing on to get the most property damage leads for your Restoration Business in 2022. We cover everything from web design to seo google my business and ppc. Buckle up and get ready to dominate in 2022
Welcome to the Restoration Rundown Podcast - the podcast made just for Property Damage Restoration business owners.