International Trademark System Talks: Recent Episodes

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Perspectives, insights, historical background, and more on WIPO’s Madrid System for the international registration of marks – featuring experts and practitioners.

For comments or questions, contact us at https://www3.wipo.int/contact/en/madrid/

More on the Madrid System: https://www.wipo.int/madrid/en/

Disclaimer: The views expressed in the podcast are those of the presenters and do not necessarily reflect the views of the Secretariat of the World Intellectual Property Organization or any of its member states.

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In the final episode of this series featuring the historical evolution of the Madrid System, we look at the driving forces behind the development of the Madrid Protocol – the governing treaty of the Madrid System.

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In Episode 9, we continue our exploration of WIPO's Madrid System's evolution in the 20th century. This episode examines how the Madrid Agreement not only withstood but also found success amidst the challenges of two world wars and other historical events. Join us as we uncover the system's resilience and growth in the face of significant historical obstacles.

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In this episode, we’ll be taking a closer look at some of the milestone and pivotal 20th-century revisions to the Madrid Agreement that helped to reshape and streamline procedures for the international registration of trademarks.

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In this episode, we will discuss the first of the six revision of the Madrid Agreement Concerning the International Registration of Marks that took place in Brussels, Belgium in 1900. These revisions added more detail, sophistication, and clarity to the operation of the legal mechanism.

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In this episode, we talk about early trademark laws and regulations in, and some of the oldest brands from, pioneer states of the Madrid Agreement, including Italy, Netherlands, Portugal, Spain and Switzerland.

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In this episode, we talk about the first States that joined the Madrid Agreement, and some of the trademarks - registered back in the 19th century - that are still in force today.

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In this episode, we take a closer look at the Madrid Agreement for the International Registration of Marks.

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In this episode, we explore the Madrid Conferences of 1890 and 1891, during which the Madrid Agreement for the International Registration of Marks was approved.

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From the Paris conference on industrial property of 1880, we explore a series of historical events which eventually led to the Madrid conferences on industrial property.

References:

Conférence internationale pour la protection de la propriété industrielle. (Procès-verbaux des séances de la conférence). 

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From Prehistory to the Industrial Revolution, explore the history of trademarks through the Ancient World, the Middle Ages and the Renaissance, all the way to the Paris Convention of 1883.

References:

  • Petite histoire des marques : de l’Antiquité à nos jours, 2018, French, Juliette Tallobre, Dépôt-De-Marque.com
  • Marks and the Medici, 2020,  English, Robert Fredona, University of York
  • Expositions Universelles, French, Christiane Demeulenaere-Douyère, Encyclopædia Universalis‎ [online]