B2C Lead Generation: Recent Episodes
Databowl
Welcome to B2C Lead Gen. On this podcast you'll take a deep dive into the world of B2C lead generation and discover tactics, advice and in-depth information from experts who operate and dominate in this market.
The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.
2023 has been a wild time in marketing, especially lead generation.
In this final episode of the year we dive into some predictions for 2024 with Michael Ferree.
In this episode we look at practical applications of AI within lead gen you could and should be using, right now!
In this podcast we look at why lead buyers may be reluctant to make changes to their process and suggest ways they may be able to get off the hamster wheel to improve results.
In this episode we look at lead gen agencies. What are the benefits of working with one and how do you know who to trust and who to avoid?
When buying or generating leads you face a choice - quantity or quality? In this podcast we help you decide what’s best for you.
We speak to Lawrence Howlett from More Demand and explore why lead generators should build their own brand. We look at the benefits and the best practices for doing so.
In this episode we look at call centres through the perspective of arguably the most important part… the people working there! How do happy agents leads to increased sales?
In this episode we explain how to craft the perfect lead gen messaging, understand your prospects, and appeal to them in brand new ways.
This week we are joined by an anonymous lead generator who is going to open the kimono on some of the subjects people never speak about…
We discuss some of the ways lead sellers "get around" tech, why buyers can never be confident they aren't being deceived, and some of the deepest grievances the sellers have.
This week, we answer questions put forward by you, the listeners. Having posted out a survey the week before we work through the results and answer your questions in this episode.
In this episode we’re going to be looking at lead buying through the perspective of brands who haven’t yet started, and explain why lead buying needs to be a key tactic of their overall marketing strategy.
In this podcast we set out a framework for buying leads, better. Follow these 10 steps to transform your lead buying and massively improve your ROI. The best thing is, we estimate less than 5% of companies buying leads follow all these tactics so there is a huge opportunity to put yourself way ahead of the competition!
We look at how important it is for brands to respect and properly manage the data of their consumers, from both a moral and performance-focused sense. We also tell a few stories about sludge, a curious journalist, and a few million names bought on a CD from eBay.
We dive deep into the tech used by contract centres. How can it be used to transform your lead buying and sales? What does the future of the model look like with AI? Why does agents needing a glass of water have such a huge impact?! We dissect absolutely everything you need to know about contact centres, the tech used, and how to ensure you get the best possible results.
We're still living in an age where people are measuring volume of data over the engagement they have with their prospects.In this episode we dig into why this mentality still persists, what causes it, and explore a new way of looking at the data that feeds into your CRM. Data is people, and people want to be valued - If you want to increase the connection you build with your prospects, keep your CRM clean AND reduce your CRM costs, but increase your conversions...check it out
In this podcast Oliver Kenyon from ConversionWise returns to the show to help you master high-converting landing pages. This show is packed full of tips and tactics to increase conversion rates on your landing pages.
In the podcast we work through the foundations of buying leads and set out everything you need to know to build a strong lead buying process. Whether you are brand new to buying leads and want to hit the ground running or you simply want to revisit your own process and look for improvements, this podcast is for you. #leadgeneration #leadgenerationmarketingtips #leadgenerationmarketing #leadbuying #leadmanagement #leadmanagementsystem #leaddistribution #leaddistributionsystem #leaddistributionsoftware#marketingpodcastGet a demo of Databowl here: https://www.databowl.com
From poor lead quality to the chaotic nature of data, we dive into practical solutions to help listeners overcome their biggest problems when buying leads.
Join us as we explore the transformative power of AI in lead generation. We share our journey, starting with our early recognition of AI's potential. We discuss AI bots, their ability to engage with visitors and provide real-time assistance. We delve into the future implications of AI as a personal assistant, influencing search results and consumer decisions. Don't miss this glimpse into the future of lead generation.
Join us for this milestone as we celebrate our 100th episode! In this retrospective, we delve into the dynamic world of industry leaders, exploring the most impactful and influential ideas that have surfaced throughout our podcasts. Journey with us as we analyze and dissect the five key concepts that have shaped our understanding and inspired change in today's ever-evolving landscape. Get ready for an insightful exploration of the most significant ideas to emerge from our remarkable guest discussions.
In this episode we look to Lead Gen World London, giving you tips to get the most from the conference and offering all listeners an exclusive discount.
In this episode we set out best practices and tactics to identify the exact adverts, pages and sources that are leading to sales.
In this podcast we set out 5 Lead Management strategies Lead Buyers can use to build better relationships with the best Lead Sellers, get access to the very best leads, and make more sales.
We're joined by Callum Dudley from Neo Media World who tells us why "lead generation" as a term is outdated and comes with negative connotations. We discuss why this has happened and how we can change the narrative.
We give you tactics and ideas to get the best possible return on your lead spend and set out ways to make incremental improvements to the whole lead buying process.
In this special episode we introduce Partner Hype - A new transparent, open and secure place for lead buyers and lead sellers to meet.
We set out 9 Lead Distribution Strategies you can use to reduce your costs, increase your conversion rates and get more sales.
Following on from his viral chat with Gary Vaynerchuk, CMO, Lead Buyer and Forbes Member Vince Venditti joins us to talk why lead buyers need to act more professionally.
We’re joined by marketing law expert Janine Paterson who talks us through the legal advice she gives her clients to stop them falling foul of the ICO and ASA.
Lead buyers are in a vulnerable position if they are unclear on how leads are being generated. We talk through safeguards you can put in place to ensure you remove the risk of big fines or damage to your brand.
In the first episode of Season 3 we discuss the idea that lead buying as a role will become more important than ever. We also set out a clear plan lead buyers can follow to level up their performance in 2023.
In the final episode of the year we look back at out our predictions for 2022, assess how accurate we were, and make some predictions for lead gen in 2023.
We look at lead gen strategy and the importance of building strong brands in smaller niches as ad costs rise.
In this episode we try and look at why lead buyers may be facing bad quality leads and what they can do to solve that problem.
This week we look at what will happen to lead buying as we head into recession. We give you some strategies to ensure you come through the downturn with an upturn in your own performance.
Guest Bill Rice gives some fantastic tips and ideas to make your Sales Operations more effective and get you better results.
This week we look at automation and unpack everything lead buyers and lead sellers should be automating to free up valuable time for building relationships.
Wait, what?! Fewer leads? In this podcast we unpack how removing the garage from your lead gen process can actually unlock performance. Get more sales from fewer leads.
This week we invite Michael Ferree from Lead Generation World to help us answer the question - does multi-sell invite more problems? Or is a better solution to existing problems?
In the second in our two-parter we look at the idea brands need to do their own lead generation. We explain how and why, and also look at what this means for lead generators. Spoiler: it's not bad news!
The first in a two-parter. We devote a whole podcast to a phrase we’ve repeated throughout the show - Lead Generators Need To Become Brands. We explain why this is the case… and how they do it!
We look into an absolute truth of lead generation - speed is king. But are there any exceptions? When is being slower actually better? When is there an alternative?
This week we focus on lead distribution. We cover the basics - What is it? How do you optimise it? Why is it so important? We then jump into automating the complicated sh*t.
We talk to Alfredo Bloy-Dawson to have a look at what it takes to run lead gen on extreme high ticket items... like Spanish mansions.
This week we look at deduplication. We cover the basics, explaining the importance of what it is and how you benefit from it. We then look at the exceptions and nuances you need to consider.
This week we speak to Rich Khan from Anura and have a look at the dirty side of the industry. We examine why fraudsters are constantly evolving and why anyone buying leads needs to be agile to catch new threats.
This week we dedicate an entire episode to Lead Verification. What is it? How does it work? What are the things you really need to know? Why is it so important? This is a straight up deep dive...
We ask the question: Is it a buyer's or a seller's market right now when it comes to leads? How do you know? How do you measure? And what can you do to make the most of your position?
In this episode we speak to Tony Cohn from Everflow to discuss the value of creating quality content for lead gen. We discuss how content can qualify leads, generate leads with more intent, and help you progress from lead gen 1.0.
In this week's podcast we look at a simple decision that can have a huge impact on performance. When taking out tech to manage your lead buying should you go for self service or choose a managed option?
In this podcast we look at how brands can better use lead gen, offering practical tips and ideas for ways to boost your customer acquisition and unlock growth.
If you're a brand using external call centres how can you level up your results? We provide tactics and tips to transform your results and help you unlock sales!
When you are buying leads for a company there is a process you can follow to maximise performance. In this latest episode we speak through ten key areas you should focus upon to improve results and transform your lead buying.
When it comes to lead generation both buyers and sellers need to be aiming for leads as close to the point of sale as possible. We explain exactly what we mean by this, examine the spectrum of intent, and look at why this only works if Marketing and Sales are de-siloed.
This is one for the Financial Services Aficionados in the UK. We speak to Nigel Borwell from Lead Tech to look into the FCA and to examine the good, the bad and the ugly of the Financial Services Industry.
We have another live pod brought to you from Lead Generation World London where we pick a random question out the hat and hit record. In this episode Ryan Berry from Cornerhouse Media answers the question: Everyone Has Been Ripped Off In Lead Gen - Tell Us Your Story
This week Daniel and Simon take a closer look at the unfair advantage brands have in lead gen. They explain what this means, how brands can capitalise upon it, and why lead generators should see an opportunity.
We speak to Kilian Le Menestre and Leo Hauet from Hipto to look at how you can get your leads and your call centre working in perfect harmony to achieve more sales. We examine everything from secret sauce to the magic dashboard!
It's one of the first questions new lead buyers ask, right? Good news... we answer it. We give you tips and actionable ideas to locate and build relationships with good quality lead suppliers.
In this new strand we'll be posting mini-podcasts we recorded live from Lead Generation World with the biggest names in Lead Gen. First up we have the godfather of lead generation Bruce Cook from LendingTree who answers the question "What is your biggest F*ck up?"
We connect with Zach Measures from Everflow to look at all things partner marketing. What exactly it is and how do you use it in lead gen? What are the opportunities in partner marketing for brands, publishers and lead generators? Why are relationships so important in partner marketing? We get you answers to these questions and a lot more.
You've probably heard that joke before, right? People comparing lead gen to the Wild West? Chaos, lawlessness? Sure, it's a joke, but where does it come from? Why does that perception exist? Is it fair? We try and answer these questions in this week's pod!
We connect with Marianne Withers from The Verity Centre to have a look at how effective outbound can be. We discuss everything from the importance of protecting the brand and training agents to building strong relationships with prospects.
Is lead generation an industry or a marketing tactic? Is this even important or is it a case of semantics? Maybe it's a life-affirming obsession (at least according to some on LinkedIn). One thing is for sure... in the world of marketing Lead Generation is unique!
Daniel and Simon talk through the power of the brand, looking at how it can amplify performance for lead buyers and why lead generators needs to start building their own ones.
Double the guests, double the fun! Scott Payne from SDP Solutions and Michael Ferree from Lead Generation World to talk to us about the importance of educating lead buyers (and an awful lot more).
This week we are joined by Oren Greenberg from Kurve to look into ways lead buyers and brands can level up their lead nurturing and ultimately build stronger and longer lasting relationships.
This week we look at the importance of tracking your sources of data at a very granular level. We examine what this means, how to do it, and the benefits of doing it. It all comes back to taking control and making more sales!
Simon is back after giving a talk about in San Diego for the Lead Generation World Conference. We go over the main differences in lead generation between the UK and the US, covering transparency, software, verticals and a lot more.
This week we flip things around a little and try and get some tips for lead buyers from the perspective of a top lead seller. Ryan Berry from Cornerhouse Media gives us his inside track, with great advice for lead buyers on how to get started, what channels to focus on in 2022, and why randomness is a huge deal.
We're back! Season 2 is here 🙌 We ease you - and ourselves - back into it with some predictions about what we expect to see in lead gen in 2022.
This week we welcome George Collins back to the show as we explore exactly what it takes to build a brilliant value exchange programme and why quantity always wins out in the end.
Everyone is dreaming of a secret sauce.... trouble is, there isn't one! But there is Progressive Profiling and no one really does it that much... and it's pretty damn saucy. We explain what it is and how you can use it to get a HUGE competitive advantage.
Thank you pages are massively underutilized. In this week's episode we give you 5 ideas to get more from your thank you pages and put them to better use. It all comes back to the metrics you are using to measure success. If you're chasing leads then a thank you page is the end of a journey, but if you're chasing sales a thank you page is just the beginning...
This week we pull back the veil on the dark side of Lead Gen. We explore what Ping Post is, explain how it varies from Ping Trees, and examine how it is used to exploit the most vulnerable in society in the Pay Day Loan industry.
This week we chat to Jason Baker from Citrus Ornge who tells us his amazing story about beating addiction and building Citrus Ornge around a social mission.
This week we answer the question do data brokers add value? We also examine the kind of value do they add, how they can make themselves invaluable, and how lead buyers can measure their value add.
This week we bring you another mini-pod where we set out 6 simple ways you can improve your lead nurturing and get more value from more of the leads you buy.
How did one man build up one of the biggest lead gen agencies in the world? We get the story of Leads.IO from CEO Tim Roemer. Expect transparency, passion, and it all coming back to quality...
We're LIVE AT PI LIVE 2021 from Old Billingsgate London. In this first mini-pod we chat to George Collins from Leads Navigator to discuss how the show is going for him, the latest topics everyone is discussing, and a little about the best ways to educate lead buyers.
We try and examine just how big of an impact individual sales agents can make on conversion rates with a case study based on Joe William's recent experiences.
This week we ask the question why do people buy cheap leads? We explore Quantity versus Quality, the need to de-silo sales and marketing, and why brands need to retain control of how their brand is perceived when outsourcing the sales function to external call centres.
We speak to the Head Of Customer Success at MVF Global to explore how to get more sales from the leads you buy, how to optimise lead flow, and why it is so important for lead sellers and lead buyers to build a strong relationship and work together.
This week Daniel and Simon have a really informal chat about the importance of feedback loops. Are some lead buyers too reluctant to give feedback? Why is this the case? And why is it so important for lead buyers and sellers to be working together to boost performance? Check it out.
This week, from a galaxy far, far away, Kevin Bauer from Kessel Digital tells us exactly why ROAS is evil! Expect amazing insights into the new metrics and methods brands should be using to measure success in their Digital Marketing.
This week Daniel and Simon look at the idea that a lead without intent is just contact information. They ask why intent is so important and come back to how adopting this idea in your work can lead to more sales.
In the latest episode of the B2C Lead Generation Podcast we catch up with Darrell Alfonso from Amazon to dive deep into what is involved in Marketing Operations and why it is so important. If you're involved in marketing in any sense you do not want to miss out on the chance to hear from one of the world leaders on what it takes to succeed at the very top!
This week Simon Delaney was a guest on the (Live) Business Growth Show hosted by Sam Dunning. They got into the weeds of how to improve the quality of your leads. Sam asked Simon questions like: Why is lead Gen is so important, what are common mistakes you see, how do you improve the quality of your leads, does more leads mean more sales?
In this episode we have the pleasure of welcoming Commercial Head of MVF, Josh Joyner, to look at what it takes to run lead generation for one of the largest lead gen businesses in the world!
We speak to Robert Webster from Canton Marketing Solutions to explain why lead generation is primed to enter a second golden age as we enter the privacy first era of digital marketing.
This week we answer a simple question - What makes a good lead generator? Whether you're a lead generator looking for tips or a lead buyer wanting to identify the best people to work with, this pod is for you.
Another one of our mini-pods where we examine one issue in Lead Gen in an easily digestible form. Today, the difference between Vanity Metrics and Impact Metrics and why lead generators and marketers at the cutting edge are only focusing on Impact Metrics now....
This week we chat to Dr. Augustine Fou who is an expert in Digital Fraud, having spent the last 25 years studying and documenting the nexus of cybercrime and ad fraud. We speak to him about his Forbes article that looks at what happened when giants like P&G, Chase, Uber and eBay turned off their spending on digital ads... and saw ZERO impact.
In this week’s catch-up, Daniel and Simon aim to lift the lid on some of the more dubious practices that are undertaken when it comes to the sharing of personal data.
For the 25th B2C Lead Gen Podcast Episode, Daniel and Simon try and answer the question "What would would happen if brands thought like lead generators?" Spoiler alert: Turns out they will smash it!
We caught up with Callum Dudley from Neo Media World to have a look at lead generation in the automative industry, and to also look at some ways you can squeeze more value out of leads and make every lead count.
This week we chat to Sam Dunning from Web Choice to look at SEO in Lead Gen, how to optimise your landing pages for organic ranking, and why SEO can be a brilliant opportunity for lead generators to help build our their own Lead Gen brands.
This week we bring you a fireside chat where Simon and Daniel discuss why the ultimate goal of Lead Gen should always be sales... and what brands and lead buyers can do to gain more control over the process (and ultimately see more sales).
This week we share content from the Lead Generation World Conference where Simon gave a talk on the 6 ways any lead buyer can take control of their lead buying. Be sure to visit Lead Generation World podcast for great Lead Gen content!
This week we catch up with Lead Tech CEO Nigel Borwell to have a look at lead generation in the financial industry, how extra FCA restrictions increase the need for transparency, and why lead generators always have more clients than they think…
This week we chat to Dan Turner, CEO of Unity 4, to look at why good data is key to making a good call centre. We touch upon conversion rates, speed, ways to improve performance, and exceptions to the rule...
We talk about Transparency all the time on this show, but this week we're going deep into the subject with the help of J Cromack. We look at why it's so important and why it's the key to unlocking growth.
Low level deception is something no one is talking about, but it needs to be discussed. We're talking about small deceptions that largely go unnoticed, but that can add up to huge amounts! We show you were it occurs and how can you protect against it!
This week we look at Publishing in Lead Generation with Ben Helyar from NetRev, with focus on ways to build long term relationships and nurture prospects to make every lead count.
Oliver Kenyon from the Landing Page Guys speaks to us about what it takes to build the perfect landing page. This episode is absolutely jam-packed full of actionable tips that you can use to improve your landing page today.
This week Daniel and Simon strip things back to basics and look at what Validation means in Lead Generation. They go deep into how it works, the different types of validation there are, and most importantly, who should be using it!
This week we look at how the changing landscape of digital marketing requires new technology as a method of protecting the privacy and data of consumers. We speak to Alain Desmier from Contact State about his tech and about the importance of building trust between brands and lead generators.
This week we caught up with Alex Curtis from The Lead Engine to discuss what it takes to build lead gen brands as a method of generating more and better quality leads.
We chat with Will Laurenson about Conversion Rate Optimisation. This can mean a lot of different things, but ultimately it always comes back to this: improving your lead generation performance and results. We chat through ways you can aim to improve your CRO and also the added benefits beyond simply capturing leads.
In this episode we chat with Peep Laja about all things copy and messaging. We look into how improving messaging on a landing page or advert represents a huge opportunity for lead generators and brands to maximise conversion rates and performance.
This week Daniel and Simon try and answer a simple question to help any lead buyer. If you're buying leads what can you do to maximise your conversion rates on those leads? A quick chat with simple, actionable tips and best practices.
This week it's a case of double the guests and double the value. We chat with Alex and Karol from CJ Affiliate and look at just what it takes to run lead generation for a huge affiliate network. Expect amazing insights from two experts in the field.
This week we bring in Michael Ferree, CEO of Lead Generation World, to delve deep into all he has learnt from his years in the industry. We look at some of the best practices... and some of the worst. We also try and get ideas you can use in your own lead generation.
In this chat with Hein van Vroenhoven of Response Concepts we look into the world of Co-Reg and how brands can use Co-Reg as part of their marketing. We explore how Intent is a spectrum you can navigate, and why the Dutch are so good at lead gen.
In the ultimate form of transparency, Kelly Gordon not only runs a highly successful Lead Gen agency but she also runs a course where she tells you how you can do the same. In this episode we chat through some of her best tips for how to take your Lead Gen agency to the next level.
In the episode, Daniel and Simon aim to quickly answer a question that should be really helpful to anyone in the community. How do lead generators add value?They look into practical tips and actionable ideas all lead generators can use to improve their position, the quality of their work, and the value they offer to clients.
Episode 3 welcomes Josh Littler of Digital Mojito, who joins us to tell us exactly what it takes to start your own Affiliate Network, and the passion and dedication required to make it successful. We aim to get you practical tips, hints and advice to help your own work as we deep dive into this world.
Offshore Tele Leads can be something of a misunderstood world. In this second episode we aim to pull back the curtain and get the truth about how Offshore Tele Leads work with the help of Chris Hadland from Aura Media.
In our very first podcast, you'll go deep into the world of Native Lead Generation with the help of Version Two's Joe Williams. Expect an in-depth discussion on all things Native, full of tips, hints, and practical ideas. We also look at why Native presents a huge opportunity for brands and lead buyers.
Welcome to B2C Lead Gen. On this podcast you'll take a deep dive in to the world of B2C lead generation and discover tactics, advice and in depth information from experts who operate and dominate in this market.
The content is a blend of conversations, interviews, and fireside chats with B2C industry experts.