THOMcast: Recent Episodes
The House of Marketing
The podcast of The House of Marketing. Grab our expert's knowledge and get ready for tomorrow's marketing and trends, including ID Marketing
In this episode of the THoMcast, we explore the fascinating realm of Customer Experience (CX) with experts Griet and Sissi from The House of Marketing. We uncover the core of CX, discuss its importance, and share insights on measuring its impact. Gain valuable tips on improving CX, understanding your customers, and measuring ROI. Customer experience is not just a buzzword, it's a game-changer for your business. Join us for an enlightening journey into the world of CX in this engaging episode.
RESOURCES 🧩
- Get your Customer Experience ebook
- Watch our CX webinar
- Take our CX maturity scan
FAST FORWARD ⏩
(00:52) - Meet Griet Heylen and Sissi Dierckxsens
(01:42) – The essence of Customer Experience
(05:53) – How to measure CX impact?
(15:27) – The power of CX: what's in it for a business?
(19:04) – Tips & tricks for enhancing CX
(23:36) – Double Diamond method: how to understand customer needs?
RELATED EP'S 🎧
- E13 - Customer Experience
- E10 - Value & Churn
LET'S CONNECT 🤝
- Work with us
- Careers
The THOMcast is brought to you by The House of Marketing. Credits to Ellen Struyf, Pablo Troussard, Ornella Schillaci & Adrian Sblendorio.
In this episode, join us and our expert Nicky Blondé as we delve into the captivating world of brand strategy, where we uncover its meaning and explore the crucial steps to develop a winning brand strategy. From identifying business goals to defining brand KPIs, we leave no stone unturned.
RESOURCES 🧩
- Get your Brand Strategy ebook
- All links, resources and info
FAST FORWARD ⏩
(01:33) - Meet Nicky Blondé
(03:45) – What is really brand strategy?
(04:24) – The 5 steps to a successful brand strategy
(16:55) – How to deal with brand strategy in a fast-changing environment?
(22:07) – Important learnings for your brand strategy
RELATED EP'S 🎧
- E20 - Value Based Pricing
- E07 - E-commerce - Too Good To Go
LET'S CONNECT 🤝
- Work with us
- Careers
The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick, Ellen Struyf, Pablo Troussard & Adrian Sblendorio.
Improve your margin & gain competitive advantage with your pricing strategy. Join us as we discuss pricing with Cédric Fumière, pricing expert at The House of Marketing who shares with us his expertise and some real cases of price strategies in a B2C or B2B environment.
RESOURCES 🧩
- Get our Full Pricing Guide
- Shorter, 6 steps to pricing strategy
- All links, resources and info
FAST FORWARD ⏩
(01:17) - Meet Cédric Fumière
(02:30) - The science of pricing
(04:20) - Pricing is fun!
(06:41) - The methodologies to set up a price:
(13:20) - Value-based pricing in B2C
(22:30) - Value-based pricing in B2B
RELATED EP'S 🎧
- E10 - Value Management
- E01 - Don’t fail your product launch
LET'S CONNECT 🤝
- Work with us
- Careers
The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick& Pablo Troussard.
Maximize your marketing efforts with Marketing Automation. Join us as we interview Martijn Knoops, marketing expert at Dignify, who shares his insights and practical strategies. Learn how to leverage MA to take your marketing to the next level, whether you're a corporate or SME. More info
RESOURCES 🧩
- Our Marketing Automation Guide
- Get your Lead Scoring Checklist
- All links, resources and info
FAST FORWARD ⏩
What are we talking about?
(01:34) – Meet Martijn and Dignify
(03:34) – What is marketing automation (MA) and why it’s useful
(05:20) – Examples of great MA use
Let’s dig deeper
(08:28) – Email is just a tiny part of MA
(10:36) – Where do you start with MA?
(12:25) – Doing MA as a corporate ; Doing MA as an SME
(13:13) – Effective MA strategy 101
So, concretely?
(14:17) – Which is the best MA tool for you?
(16:29) – Your next steps
(21:25) – How MA impacts a team’s way of working
(23:29) – Concrete tips when starting with MA
(24:39) – Concrete tips when already doing MA
RELATED EP'S 🎧
- E11 on Marketing Automation as well
- E12 on Digital Transformation
- E15 on Digital Strategy
LET'S CONNECT 🤝
- Work with us
- Careers
The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
Innovation is what keeps your business relevant. But how do you keep innovating? Should you follow all marketing trends? Or how do you pick the right one? Let's dive into this "innovation" topic with another buzzwordy one: the metaverse, the use case for this episode. With Stefanie Daems, senior consultant at The House of Marketing.
RESOURCES 🧩
- 🎓 Webinar "How to create value in the metaverse"
- 🗺 Download our Value Proposition Canvas
- 🚀 Let's develop your innovation track
- All related resources
FAST FORWARD ⏩
What are we talking about?
(01:59) - What is the "metaverse"
(04:10) - The related "NFT", "Blockchain" and "Web3" topics
(05:40) - Clarifying before moving forward
What should you do about it?
(08:07) - Handling a hype: the 70-20-10 framework
(09:25) - Deciding on getting into the metaverse
(10:22) - Some use cases
(12:18) - The key remains the same: strategy, goals and customer experience
(16:27) - Let's talk sustainability, scams, no-revolution
So, concretely?
(22:10) - Outside of the metaverse, what innovation and trends should look at?
(23:26) - Tasting, understanding and keep your whole strategy in mind
RELATED EP'S 🎧
- E03 on Business Design Thinking
- E12 on Digital Transformation
- E15 on Digital Strategy
LET'S CONNECT 🤝
- Work with us
- Careers
The THOMcast is brought to you by The House of Marketing. Credits to Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
In this episode, Stephanie Duchemin, head of Human Capital at Customer Collective & Emilie Krick, Consulting Manager at The House of Marketing will share with us their view on consulting and stereotypes and myths but also, why it is important to keep a consulting mindset on all client projects for a win-win and high performing relationship. Emilie will also share with us some tips & tricks to keep this consulting mindset at all time.
🌶 TODAY’S MENU
- What are the myths around consulting
- What is interim management
- How to keep a consulting mindset on interim management projects
🧩 RESOURCES 👉 https://bit.ly/THOMcastE17
🚀 TIMESTAMPS
- (1:18) Introduction of Stephanie
- (2:40) What is Human Capital in a consulting world
- (7:20) Myths around consulting
- (10:20) Is there a specific profile to be a consultant
- (12:17) What are the different projects: Consulting/Interim Management projects
- (14:43) How to keep a consulting hat on an interim projects
- (15:48) How to stay a consultant even on longer projects
- (17:00) How to build a win-win relationship
- (18:25) Tips a Tricks
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
This episode is brought to you by The House of Marketing.
Special thanks to Stephanie Duchemin. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
In this episode, Bert Van Eeckhoudt, Senior Manager Pharma Collective joins us to share some insights about a very specific sector: Healthcare. He explains to us the challenges but also the new marketing opportunities for this sector, as for example : growth marketing.
🌶 TODAY’S MENU
- What are the specificities of the healthcare sector
- How growth marketing can be used
- How to adapt your growth marketing campaign to the healthcare sector
🧩 RESOURCES 👉 https://bit.ly/THOMcastE16
🚀 TIMESTAMPS
- (1:08) Introduction of Bert
- (1:48) Why did you chose healthcare
- (2:47) What are the specific marketing needs and challenges in healthcare
- (4:24) How do you innovate in the healthcare sector
- (5:55) Brief explanation of growth marketing
- (6:52) KPI’s of Digital Strategy
- (8:00) What are the KPI’s in healthcare
- (8:47) What is the main driver for growth projects in the healthcare industry
- (11:00) How do you change the company towards a growth marketing mindset
- (12:22) How does the process look like in the healthcare sector
- (14:17)Tips & Tricks
- (16:16) Healthcare growth marketing whitepaper
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
This episode is brought to you by The House of Marketing.
Special thanks to Bert Van Eeckhoudt . Made by Jean-Marc Santolin, Emilie Krick, Tatum Lichtenstein & Pablo Troussard.
In this episode, Inge Van Israël , Consulting Manager at The House of Marketing joins us to explain how to set up a digital strategy and why companies should keep that in mind. She also shares with us some best practices , do’s and don’ts.
🌶 TODAY’S MENU
- What is a Digital strategy
- Why is important to start with a strategy when going digital
- How to start a Digital strategy
🧩 RESOURCES 👉 https://bit.ly/THOMcastE15
🚀 TIMESTAMPS
- (1:30) Introduction of Inge
- (2:02) What is Digital Strategy
- (2:45) Digital Strategy doesn’t walk alone
- (3:40) What are the company’s main questions concerning Digital Strategy
- (5:18) How does a company start digitalisation
- (6:52) KPI’s of Digital Strategy
- (8:38) Test & see what works
- (9:25) What about budget and time
- (11:35) Difference between what’s tactical and what’s strategic
- (14:25) Tips a Tricks
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
This episode is brought to you by The House of Marketing.
Special thanks to Inge Van Israël. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
Magalie Bonafoux joins us to explain what is organizational design and why companies should keep Org Design top of mind. She also shares with us some best practices and her passion on this topic.
🌶 TODAY’S MENU
- What is Org Design
- Why is Org Design important for any business
- How to start an Org Design project
🧩 RESOURCES 👉 https://bit.ly/THOMcastE14
🚀 TIMESTAMPS
- (1:23)Introduction of Magalie
- (2:13)What is Org Design
- (3:54) Why Org Design is exciting
- (5:14) What is the starting point of an Org Project
- (8:03) What is Agile
- (10:38) When do companies need Org Design projects
- (16:37) What are three KPI's of Org Design
- (19:39) Org Design projects are long and short term
- (20:44) Tips a Tricks
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
This episode is brought to you by The House of Marketing.
Special thanks to Magalie Bonafoux. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
Alicia Bandinelli, joins us to explain what is customer experience, why it is important for any business and how to embed it within the organization.
🌶 TODAY’S MENU
- What is customer experience
- Why is customer experience important for any business
- How to embed it within the organization
🧩 RESOURCES 👉 https://bit.ly/THOMcastE13
- Summary of the episode
- More detailed view on Customer Experience
- Customer Experience Starterkit
- Customer Experience Maturity scan
🚀 TIMESTAMPS
- (1:47)Customer experience frictionless
- (3:16)What is ‘the funnel’
- (4:28) Customer experience personalisation
- (6:28) Customer experience memorable
- (7:19) Why should you care about customer experience?
- (8:09) How can companies focus on customer experience?
- (10:00) Shift in mindset
- (11:08) Growth mindset and consumer experience
- (15:52) Tips on adopting the customer experience mindset
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
This episode is brought to you by The House of Marketing.
Special thanks to Alicia Bandinelli. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
In this episode, David Vansteenbrugge, Managing Director at addData joins us to explain how digital transformation helps companies adapting to customers’ needs and new behaviour by leveraging new technologies in order to improve customer experience.
🌶 TODAY’S MENU
- What is and is not digital transformation
- Digital transformation to improve customer experience
- Upskilling your employees is part of the digital transformation
🧩 RESOURCES 👉 https://bit.ly/THOMcastE12
- Summary of the episode
- More detailed view on Digital Transformation
🚀 TIMESTAMPS
- (03:30) What is digital transformation?
- (06:11) What is not digital transformation?
- (09:00) Example: Machine learning - How and why leverage a new technology?
- (11:30) Why starting a digital transformation program? And how to implement it?
- (12:30) How can a company “fail” its transformation?
- (14:03) Example of upskilling employees in a digital strategy plan
- (17:00) Why Digital transformation is helping businesses these days and in the future?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
This episode is brought to you by The House of Marketing.
Special thanks to David Vansteenbrugge. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
Today, we would like to focus on Marketing Automation. Our in house experts, Alexandra & Dirk will explain what is Marketing Automation and how it can help answer some specific business challenges and needs on one hand but also how it can add value to the end customer in a B2C and B2B environment.
All links, resources and infos: https://thom.be/blog/podcast-marketing-automation
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thanks to Dirk Blondeel & Alexandra Maesen. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
In our E01, our CEO Lies Taerwe joined to explain how "ID Marketing" (Integrated Data Marketing) is becoming a game changer in marketing. Today, we would like to come back on the topic and explain how ID Marketing is used in Value Management and can help to fight churn in the most efficient way. Some theoretical and practical information on this topic is shared with you by Frank Cornelis Data Science lead from Upthrust, a sister company of The House of Marketing and a member of the Customer Collective.
🌶 TODAY’S MENU
- The importance of Value Management
- Pitfalls and mistakes when it comes to loyalty or churn
- Concrete examples
🧩 RESOURCES 👉
All links, resources, and info: https://thom.be/blog/podcast-value-management
🚀 TIMESTAMPS
(02:22) Can you explain to us what is Value management and why it matters so much?
(03:13) Is there a link between Value Management, Churn, and Loyalty?
(03:50) What are some mistakes that you see happening at clients when it comes to loyalty or churn campaigns?
(06:41) Can you tell us a bit more about what is the content of the client?
(07:33) Can you explain what it means in terms of process?
(08:31) Can you explain more concretely what is happening there?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thanks to Frank Cornelis. Made by Jean-Marc Santolin, Emilie Krick & Pablo Troussard.
In our E01, our CEO Lies Taerwe joined to explain how "ID Marketing" (Integrated Data Marketing) is becoming a game-changer in marketing.
That was theory though. Today, we would like to come back on the topic with a real-life case developed at Luminus. This case is explained to you by Marnix Van Vrecken from Luminus and Stijn Sommerijns from Upthrust, a sister company of The House of Marketing and member of the Customer Collective.
🌶 TODAY’S MENU
- ID marketing in the energy sector
- The digital media offer at Luminus
- Key takeaways for Luminus
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: https://thom.be/podcast-id-marketing-luminus
🚀 TIMESTAMPS
(04:25) What is the digital meter?
(05:20) Does it reduce climate change?
(06:26) What was the exact question they want us to solve?
(07:15) Why ID Marketing, why was is it the best solution for this challenge?
(08:46) Why digital media offer was the most attractive for Luminus customers. How do you tackle this question very concretely?
(10:25) How did you experience working with the new ID Marketing method?
(12:32) What were the things you've learned?
(13:14) Any key takeaways?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thanks to Marnix Van Vrecken and Stijn Sommerijns. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
With Tobias Tousseyn, Country Manager Benelux at Veepee, and Stephanie Tang, Senior Consultant at The House of Marketing.
🌶 TODAY’S MENU
- How did Veepee respond to the pandemic?
- Personalization in e-commerce
- Technologies in e-commerce
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: www.thehouseofmarketing.be/blog/podcast-veepee
🚀 TIMESTAMPS
(06:08) Can you briefly explain the impact of covid-19 on your business and how Veepee has responded to it ?
(08:07) Did customer expectations change since the last year and is it lasting?
(08:53) How are you answering these consumption habits, are there initiatives that you've launched?
(11:09) Can you tell me how you maintain a positive customer experience throughout the journey?
(12:38) Do you have learnings on how to improve the conversion rate?
(14:33) What does personalization mean for your business?
(15:44) Are there KPI's that are important to you?
(18:11) Are there other data that you share with addData?
(19:01) Are you considering using technologies like AI, Voice technology, chatbots?
(21:44) Have you found the magic solution to reduce or return yet?
(23:05) Can you explain your delivery policy, regarding returns and logistics?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thanks to Franco Prontera, Kenny Defrijn and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
With Franco Prontera - Country Manager Too Good To Go, Kenny Defrijn – Head of Marketing Too Good To Go and Stephanie Tang, Senior Consultant at The House of Marketing.
🌶 TODAY’S MENU
- The impact of the pandemic on Too Good To Go
- Conversion tips and tricks
- The loyalty strategy of Too Good To Go
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: www.thehouseofmarketing.be/blog/podcast-too-good-to-go
🚀 TIMESTAMPS
(06:30) Has the pandemic impacted your way of doing business, where there any threats?
(09:20) How do you maintain a positive experience throughout the whole journey?
(12:02) Are there other KPI's that you follow to measure the performance?
(14:30) Do you have some tips and tricks to boost conversion?
(19:35) Referring to the non-commercial messages Too Good To Go publishes about food waste: Is this also reflected in your engagement and loyalty strategy?
(23:32) How is Too Good To Go organized in Belgium and how big is the organization?
(28:06) Is the business model "subscription" something you thought about and can it boost loyalty further at Too Good To Go?
(29:44) Can you share a scoop with our listeners?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thanks to Franco Prontera, Kenny Defrijn and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
Want to support us? Give us a review on Apple Podcast!
With Thomas Vaarten, Marketing & Digital Director at Overstock Home, Overstock Garden and Exterioo, and Stephanie Tang, Senior Consultant at The House of Marketing. Overstock Home, Overstock Garden, and Exterioo, the 3 retail brands of Overstock, focus on a broad and modular furniture assortment, offering contemporary design at a great value for money proposition.
🌶 TODAY’S MENU
- How did Overstock enter the e-commerce market?
- The importance of Black Friday
- An omnichannel strategy that streamlines the e-commerce experience
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: https://www.thehouseofmarketing.be/blog/podcast-overstock
🚀 TIMESTAMPS
(07:17) How did Overstock respond to the pandemic?
(08:57) When did Overstock start thinking about an e-commerce expansion?
(11:01) What was important in the change to e-commerce?
(12:58) The importance of Black Friday
(14:23) The Omnichannel strategy
(16:37) Change management: going online
(18:26) What technologies streamline the e-commerce experience?
(19:36) How to boost repeat purchases in the furniture industry?
(23:03) The key partnerships of Overstock
(26:30) When did you go over and beyond for a customer?
(28:28) How do you stay up to date with e-commerce trends?
(30:00) What e-commerce players inspire you?
(32:16) What is your best online experience as a customer?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
This episode is brought to you by The House of Marketing. Special thanks to Thomas Vaarten and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
Chef Basket is one the 20.000 e-shops created in 2020. Pierre Degreef saw the impact of the horeca shutdown on food suppliers and decided to bring professional grade produce to consumers. From the initial idea to the first order, only thirty days went by.
🌶 TODAY’S MENU
- How did Chef basket build its consumer base?
- The success formula explained
- A valuable retention strategy in e-commerce
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: https://www.thehouseofmarketing.be/blog/podcast-ecommerce-chef-basket
🚀 TIMESTAMPS
(00:31) Introduction of Jean-Marc and Eva
(01:10) Introduction of Stephanie and the E-commerce Barometer
(03:00) Introduction of Pierre + Chef Basket
(07:00) The success formula explained
(07:45) Did a lot of e-commerce shops start during the pandemic?
(08:50) Do online consumers have different expectations than they have in a mortar and brick store?
(10:13) How did Chef Basket build its consumer base?
(11:14) Some notes on the retention strategy
(12:32) How does the average basket value evolves from a customer?
(13:40) What are the next steps for Chef Basket?
(14:33) What might be hurdles in the road to future growth?
(15:36) Chef Basket Promocode
(16:00) When did you go over and beyond for a customer?
(16:54) How do you stay up to date about e-commerce?
(17:28) What e-commerce companies inspire you?
(18:08) What is your best online experience as a consumer?
(19:20) Wrap-up
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thank to Pierre Degreef and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
Kazidomi is an online personalized food market with a focus on healthy and organic products. Kazidomi's revenues almost tripled in 2020. In this podcast, Marine Rozet tells me the reasons of this exceptional growth : the surge of new customer segments, a higher purchase frequency and a greater awareness and interest for healthier products.
🌶 TODAY’S MENU
- How Kazidomi tackled the increase of online buyers
- How to boost repeat purchases
- The challenges and opportunities for going cross border
🧩 RESOURCES 👉
All links and resources, including the E-commerce Barometer: https://www.thehouseofmarketing.be/blog/podcast-ecommerce-kazidomi
🚀 TIMESTAMPS
(00:34) Introduction of Jean-marc and Eva
(00:57) Introduction of Stephanie and the E-commerce Barometer
(02:20) Introduction of Kazidomi
(03:02) Start of the interview with Marin
(07:52) The logistics versus sustainability
(09:04) How do the lockdowns have impacted the business
(10:34) Do you notice changes in the way people are consuming?
(11:00) The increase of online buyers
(11:45) The difference in Basket value
(13:30) Comparison with the E-commerce Barometer
(14:57) marketing Automation practices at Kazidomi
(17:14) The measurement of the NPS score
(18:19) How does Kazidomi grows its consumer base?
(21:15) How do you boost repeat purchases?
(22:30) How to push consumers to finalize their transaction?
(26:40) Do online consumers have different expectations than they have in a mortar and brick store?
(29:32) What are the difficulties going cross-border?
(32:00) Would Kazidomi ever consider a physical store?
(33:10) When did you go over and beyond for a customer?
(34:28) How do you stay up to date about e-commerce?
(35:49) What e-commerce companies inspire you?
(36:40) What is your best online experience as a consumer?
(37:35) Wrap-up
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
Want to support us? Give us a review on Apple Podcast!
This episode is brought to you by The House of Marketing. Special thank to Marine Rozet and Stephanie Tang. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
In this episode we dig a little deeper into the concept of ID marketing by looking at how it can be applied to the innovation process. Eline Khancheh Zar, Senior Consultant at The House of Marketing, explains what Business Design Thinking (BDT) is and how ID marketing will revolutionize the way we innovate.
🌶 TODAY’S MENU
- The concept of Business Design Thinking
- Why we needed to change the framework and what we changed
- And finally how this will result in more successful innovations
🧩RESOURCES 👉
If you want more information about our new Business Design Thinking framework, have a look at www.thom.eu/bdt
🚀TIMESTAMPS
(00:45) Introduction of Jean Marc and Eva
(01:40) Introduction of expert Eline
(03:02) Explanation of the Business Design Thinking Approach
(04:36) The steps of Business Design Thinking
(08:25) The introduction of behavioral data
(10:26) The second diamond
(11:20) How to validate your value proposition?
(12:28) The importance of iteration
(13:35) How ID marketing increases the succes rate of your business design thinking process.
(15:31) What to keep in mind about Business Design Thinking
Want to support us? Give us a review on Apple Podcast!
🙋♀️ CONTACT US
Business inquiries
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This episode is brought to you by The House of Marketing.
Special thank to Eline Khancheh Zar. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
Today, Oliver McAllister and Sophie Van Orden join us to tell us all about organizational design, how important it is for a company that wants to cope with change and how marketers can impact it.
🌶 TODAY’S MENU
- How to structure your company in order to achieve your goals efficiently
- What are the main pitfalls of organizational design we see way too often
- How any marketers can positively impact org. design even if they are not decision makers
🧩 RESOURCES 👉 https://bit.ly/THOMcastE02
- Summary of the episode
- Full guide on becoming an agile organization
- Culture Design Canvas: assessing and strengthening your company culture
🚀 TIMESTAMPS
- (01:22) Introduction of our experts: Oliver and Sophie
- (03:22) What are some big Organizational Design trends we see during the pandemic?
- (04:54) Do you see typical mistakes people make in their process?
- (07:32) How can marketeers and our peers better deal with change?
- (11:20) What are some of the typical questions you get from managers struggling with change in their organization?
- (13:50) Could you give us some examples how to tackle these questions?
- (16:24) How do you convince marketers that the proposed change solution will also work for them?
- (19:00) How does this all apply to me? How can I weigh in on these big topics?
- (21:15) Wrapping up with Sophie and Oliver
🙋♀️ CONTACT US
Business inquiries
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This episode is brought to you by The House of Marketing.
Special thanks to Oliver McAllister and Sophie Van Orden. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.
In this episode, Lies Taerwe, Managing Director at The House of Marketing, explains how Integrated Data Marketing can revolutionize today and tomorrow's way of doing marketing.
🌶 TODAY’S MENU
- Why 80% of new products launched are unsuccesful
- Why businesses fail at understanding their customers' needs
- How ID marketing solves this, and how you can start applying it today
🧩 RESOURCES 👉 https://bit.ly/THOMcastE01
- Summary of the episode
- More detailed view on ID Marketing, including case
- The ID Marketing Starter's Guide
🚀 TIMESTAMPS
- (01:48) What is "ID Marketing" and why should you care?
- (03:42) Is there really a gap between what consumers say and do?
- (07:55) What should we do with traditional marketing?
- (10:12) How does ID Marketing change the way to define personas?
- (13:25) How to you concretely start implementing ID Marketing?
- (15:46) Neuromarketing... isn't it too heavy/expensive/complex?
🙋♀️ CONTACT US
Business inquiries
Podcast inquiries
This episode is brought to you by The House of Marketing.
Special thanks to Lies Taerwe. Made by Jean-Marc Santolin, Eva Balemans & Pablo Troussard.