Lunch with a Punch Podcast: Recent Episodes
Dustin Bogle
Dustin Bogle has opened a total of 7 fitness facilities in Southern California and now he's sharing his best strategies, tools and lessons to help other Gym Owners to grow their business.
Dustin talks about all subjects including sales, marketing, hiring team members, leadership, retention and much more!
Giuseppe Mellone spent years running some of Orangetheory's top-performing studios. As Regional Sales and Operations Director, he helped multiple locations hit $100K/month — and in this episode, he breaks down exactly how.We get into:👉 What separates a real operator from a studio manager👉 How to scale past one location without quality falling apart👉 Building and training a sales team that hits its number every month👉 What independent gym owners can steal from big franchise systems👉 What he's doing now with RiseUp InnovationsIf you're trying to grow your gym past where you're at right now, this one's worth the watch.Follow Giuseppe: https://www.instagram.com/giuseppe.a.mellone/Subscribe to Reinforce Your Gym for more strategies on growing, systemizing, and scaling your fitness business.
retention model that explains why happy clients cancel✅ How to ethically increase LTV by diagnosing client gaps first 📲 Justin's IG: https://www.instagram.com/justindevonshireofficial/📲 Dustin's IG: https://www.instagram.com/dustin.bogle/🏋️ Want a team to work your leads and book more appointments? Book a call → gymreinforcements.com
Apple Podcasts — search Reinforce Your Gym📲 Follow Brandon: @brandon_long_growth | Peak Digital Systems📲 Follow Dustin: @dustinbogle🏋️ Want a team to run your ads and call your leads? Book a call → gymreinforcements.com
actually means at a high standard✅ Mind-blowing service — the bar is low in the US, here's how to clear itThese are the things that create word of mouth, retain members longer, and make your gym the one people talk about.👉 Want help getting more leads and members? Visit GymReinforcements.com#GymOwner #FitnessBusinessTips #ReinforcedYourGym #GymMarketing #MemberRetention #GymCulture #FitnessStudio #GymGrowth
This is round two of the mailbag. Three real questions from real gym owners.Here's the timestamps...0:00 — Intro1:30 — Jason (Denver): $8-12 CPL, nobody's booking — ads problem or follow-up problem?8:45 — Sandra (Nashville): Six years in, referrals dried up, running ads for the first time — how do you rebuild momentum without losing your culture?14:10 — David (Orlando): 40 open spots, business partner wants to discount — is it ever the right move?Want to submit a question for the next mailbag? DM me on Facebook or Instagram with your email and I'll get you added to the list.🎙️ Subscribe so you don't miss another episode!
L side by side: $20K to $40K revenue in 18 months6:00 — Step 1: Fixing the coaching product12:30 — Three layers of accountability that stopped the bleeding15:00 — Step 2: Marketing — cranking ads, doubling the trial price, the 5x2 follow-up system17:30 — Referrals, reviews, and the friends and family quarter system19:15 — Step 3: Hiring a leader (including the hire that didn't work out)23:00 — Step 4: Rebuilding onboarding from scratch25:30 — Step 5: Fixing the sales process — pricing, weekly billing, the Respark system33:00 — Final lessons: things take longer than you want, leadership is everything, money mindset, baby gainsSubscribe for weekly episodes on gym marketing, sales, and scaling built for serious studio owners.
You're generating leads. They're not booking. And you might think the ads are to blame. I will break down the real reasons your leads go cold after they opt in — and most gym owners don't see a single one of them coming. Some are operational. Some are psychological. All of them are fixable.Watch this episode before you spend another dollar on ads.
This week I'm opening up the mailbag and answering three questions submitted by actual gym owners.Three different gyms. Three different problems. One common thread — the thing they think is broken usually isn't the real problem.Questions Covered:0:00 — Intro1:30 — Marcus : 40 leads/month, only closing 4-5. What's wrong?8:00 — Tiffany: Two F45s, flat revenue, wants a third location. Should she?15:00 — Derek: 65% close rate, terrible retention. Marketing or coaching problem?22:00 — The pattern all three have in commonSubscribe if you want real talk about what's actually happening inside gyms 🎙️ Reinforce Your Gym Podcast — on Spotify, Apple, and everywhere you listen.
Most gym owners think their Meta ads aren't working. In this episode I walk you through the math so you can guarantee profit every month.I will share how two identical ad spend scan produce wildly different results.If you've ever felt like you're paying for leads that go nowhere, this episode is the reset you need.What You'll Learn:- Why ads are math, not magic — and what that means for your budget- The difference between tracking leads and tracking profit per lead- Why low-ticket gyms need a full machine to survive on Meta ads- How high-ticket offers create more revenue from the same lead volume- The one rule: never scale ads until your sales process is solid
Whether you're ready to sell tomorrow or just thinking about your exit strategy, this episode will change how you run your gym starting today.In this episode, I break down everything gym owners need to know about selling their business — from how valuation actually works to what makes a buyer pay top dollar.✅ What your gym is actually worth (and the 1x–3x formula buyers use)✅ The 5 D's and 3 R's — why most gym owners sell✅ The 6 P's to maximize your payout before you list✅ What buyers look at that most owners completely ignore✅ Who your ideal buyer is and how to find them✅ The acquisition process step by step — NDA to Purchase AgreementEven if you never plan to sell, thinking like a seller will make you run a leaner, more profitable gym right now.👉 GymReinforcements.com#ReinforceYourGym #GymOwner #GymBusiness #SellYourGym #GymForSale #FitnessBusinessGrowth #GymOwnerLife #BusinessAcquisition #GymProfitability #ExitStrategy
is NOT a differentiator (and what actually is)✅ How to create urgency without being pushy✅ The chess move that stops prospects from pushing you offYour leads aren't the problem. Ready to delegate lead nurture? 👉 GymReinforcements.com
more✅ Card on file system that drives 75%+ show rates✅ 8 hours of daily coverage, qualifying calls, and AI chat bot included✅ Is it right for your gym?The best part is that it costs less than $7/hr. Book a free call with me 👉 GymReinforcements.com
In this episode, I break down the 5 real reasons your leads are going cold and why it’s not what you think.If you’re generating leads from Facebook ads, referrals, or trials but struggling to convert them into paying members, this episode will hit home.Dustin pulls back the curtain on what’s actually happening between the moment a lead opts in and the moment they disappear.Inside this episode, you’ll learn:• Why speed alone isn’t saving your leads• The biggest follow-up mistake killing your conversions• How weak offers silently destroy urgency• Where your sales process is leaking money• And how to fix it fast without more ad spendThis is based on real data, real gyms, and thousands of conversations with prospects.If you want more booked appointments, more show-ups, and more members, this is required listening.
might be sabotaging your show rates✅ The follow-up sequence that turns 60% show rates into 80%+✅ How speed-to-appointment dramatically impacts who actually shows✅ The difference between automation and personal touch (and when to use each)✅ Simple psychology tricks that increase commitment and accountability✅ What to say when someone no-shows (and how to get them rescheduled)✅ The booking system mistakes that cost you appointments before they even startThe truth: Your leads don't suck. Your follow-up does.Every no-show is wasted ad spend, wasted coach time, and a lost opportunity to change someone's life. But with the right systems, you can fix this in less than a week.🎯 Want us to handle your follow-up and appointment setting so you never worry about show rates again? Visit GymReinforcements.com to book a call with our team.🔔 Subscribe to Reinforce Your Gym for weekly episodes packed with strategies to generate leads, close sales, and scale your fitness business.
actually means✅ Why most gyms are delivering workouts but not transformations✅ The 3 pillars every coaching product must have to retain members long-term✅ How to audit your current member experience before your next cancellation hits✅ What your trial experience reveals about the health of your coaching product✅ The connection between weak coaching products and low trial conversion rates✅ How to build accountability, nutrition, and community into your offer — not just training✅ Signs your team is delivering inconsistent service (and how to fix it fast)The hard truth: You can't out-market a bad product. If people aren't staying, the answer isn't more leads — it's a better experience.---🎯 Want help auditing and upgrading your gym's coaching product?Visit GymReinforcements.comto book a call with our team.🔔 Subscribe to Reinforce Your Gym for weekly episodes built specifically for gym owners who want stronger retention, higher conversions, and a business they're proud of.
21 WAYS TO GET LEADS TO REPLYAre leads ghosting you? I know how frustrating that can be.Here's my list of best ways to get leads to reply to you...https://app.gohighlevel.com/v2/preview/8q86vfLxGmu9bAuuMeLG?notrack=true
4 STAGES OF A FITNESS FRANCHISEEver thought about buying a franchise? Franchising your gym? Or selling to private equity one day?Then you need to understand the 4 stages every fitness franchise goes through.I've been on both sides of this - as a franchise owner and now helping gym owners scale. Most people have NO idea what stage they're really in... and it costs them everything.In this episode, I break down the 4 stages of maturity a fitness franchise goes through.Whether you're thinking about buying in, franchising your concept, or just want to understand where your brand is headed... this episode will save you from some very expensive mistakes.Listen now - link in comments 👇
)✅ The exact 4-part framework for building a CashFlow Offer that actually works✅ What to fix BEFORE you spend another dollar on adsIf you're working harder but not getting richer, this episode will show you exactly what's broken and how to fix it.Link in comments 👇
20 YEARS OF GYM OWNER WISDOMThis week I got to interview a legend in the fitness industry - Vince Gabriele. He has two decades of experience as a trainer that eventually went on to open a gym. Now he consults Gym Owners and helps them to build a wildly profitable business.In this episode, he pulls back on the curtain on what he teaches around mindset, systems and pricing to help gym owners create more impact and income.Enjoy this wide ranging episode with Vince Gabriele!
Gym Owners! I know you want more revenue which is why I'm share 3 ways to make that happen. And I bet you are not using at least one of the ideas on my list. We are covering upsells, downsells and closing incentives. If you want real world examples of how to use these in your gym, then you can't miss this episode. And if you enjoyed it, please give the show a 5-star review and subscribe!
OW I WOULD SCALE A GYM TO 3M In today's episode I took an end goal and reverse engineered how I would get there. Owning a fitness business that does 3M in annual revenue with 30% margins. I explain how to do that step-by-step in 2025 and how I would structure the business from day one. This can apply to someone opening a new gym or who wants to upgrade their current business. Please give me a 5 star review so we get this out to more Gym Owners!
7 WAYS TO MAKE YOUR GYM UNIQUEWe want to help you stand out from the crowd.That's why Kim and I put our heads together and made a list of 7 ways to make your gym unique.It's no equipment. It's not more space. It's things you do with what you already have in your gym now.
This week I get to share a secret gem for Gym Owners. His name is Giuseppe Mellone and he was overseeing dozens of OrangeTheory locations at one point.He systematically helped them to achieve 100k/mo in revenue and in today's episode he breaks down how he did it step-by-step.Giuseppe pulled back the curtain and shared his top strategies so you can duplicate them in your business.Enjoy this wide ranging conversation that can help you reach 100k/mo at your fitness studio.If you enjoy it, give it a 5-star review!And don't forget to subscribe so you don't misss another episode.Connect with GiuseppeInstagram: @giuseppe.a.mellone
🎙️ New Episode: How to Close 75% of TrialsMost gyms convert 40% of trials… but 75%+ is completely possible when your trial is designed with intention.In this episode, I break down how to turn every trial into a committed member.You’ll learn:🔥 How to build trials that sell themselves💡 What to say from Day 1 to plant the seed of commitment📊 The 5 key metrics to hit 75%+ conversionsIf you’re spending money on ads or lead gen, this episode will make sure it pays off.🎧 Listen now — every trial can become a long-term member.
🎙️ New Episode: How to Sell Hesitant Leads“I need to think about it.”“I’ll start next month.”Sound familiar? 😅In this episode, I break down how to turn hesitation into confidence — and no’s into yes’s — without pressure or gimmicks.You’ll learn:💡 Why hesitation isn’t about money🧠 How to create safety in the sale🔥 What to say when they “need to think about it”If you sell fitness, this one’s a must-listen.🎧 Tune in now — your next “no” could be your next client.
HOW MUCH FOLLOW UP IS ENOUGH?Ahh....this question has been asked to me countless times.In this weeks episode, I get very specific on how much follow up is enough based on that data we are seeing.I know you don't want to leave your leads hanging so follow these best practices to maximize engagement and sales.This is a great episode to share to your team who is doing follow up too!
HOW TO GET A 6-7 FIGURE EXITAs someone who has sold multiple gyms and helped other Gym Owners to do the same, I've seen what it takes to get a big exit.Investors have certain criteria they look for to purchase a gym.And you can start building toward that exit whether you want to sell in the next 12-24 months or you want to max out profits.Either way, it forces you to make decisions differently.In this episode, I dive into how you can exit for 6-7 figures. Enjoy!
HOT POTATO SALES 🥔💰This is a problem that exists in so many gyms.It causes gyms to miss out on sales every month, creates a bad client experience and wastes your marketing dollars.Listen to this short but sweet episode to figure out how to fix hot potato sales.
NEW LAWS GYM OWNERS SHOULD KNOWThings are constantly changing when it comes to laws and regulations.That's why I brought in Matthew Becker with Gym Lawyers.He helps Gym Owners to navigate legal issues and protect themselves with everything from membership agreement to being compliant in their state. This year there's been a handful of laws and regulations that directly impact gyms so I asked him to come in and riff on them.Listen in and enjoy!
GYM OWNERS GUIDE TO FB AD SPEND I get questions all the time about ad spend. Should it be $25/day or $50/day or even $100/day?I break down the exact answer I give Gym Owners to help you decide where your ad spend should be.This will help you maximize your ROI from your marketing dollars.
HOW TO SOLVE EVERY PROBLEM IN YOUR BUSINESSThis week we look at the most valuable source of information in your business.When ever you feel stuck or like you are hitting a ceiling, you can find all the answers from this one place.Listen in to get the details!And be sure to take notes, take action and take off!
100M MONEY MODELS FOR GYMSThe marketing world is buzzing about the release of Hormozi's newest book - 100M Money Models.I decided to take the money models in the book and apply it 100% to gyms!We discuss attraction offers to get new clients, upsells to increase LTV and downsells to get 9/10 people to say yes.Take notes, take action and take off!
THE UNSPOKEN FEARS YOUR CLIENTS HAVESome of your clients can be blunt and tell you the reason they are cancelling or not signing up for your program.But most people struggle with conflict and there's a hidden reason behind their decision.In this episode, I share the unspoken reason clients quit and how you can overcome them.
6 TYPES OF CLIENTS TO AVOIDMost Gym Owners know who their ideal client avatar.But do they know their non-ideal client?As weird as it sounds, it's important to know both so you can be CRYSTAL CLEAR on who is a good fit and make sales a smooth process.In this episode, i identified 6 client types to avoid and the warning signs.
In this weeks podcast, I explain what that means in detail so you can clearly make the decision on what you need to do next in your gym.I share some stories where I followed the demand in my own business and it paid off.
INCENTIVES FOR GYM STAFFOwning a small business means it can be tough to create upward career mobility for our team members.Gyms don't have large corporate ladders someone can climb.That's why it's important to create opportunities for our staff to earn more with incentives.This is a great way to align the goal of the business with the personal goals of it's staff.Today's episode is different because I coach Kim live on the call on ways to create incentives for her staff at her gym.Listen in so you can get your wheels turning on ways to incentives your team too!
4 TYPES OF MANAGERSThe truth is that people don't quit companies, they quit managers.Managers are the person your team interacts with and creates their work experience. I knew nothing about managing people when I started my first gym but I certainly picked up some lessons over 15 years of gym ownership.In this episode, I share the 4 manager types and signs of which type of manager you are right now.If you are directly managing all your staff, you are both the owner and manager.Buf if you have a manager on staff, this is a good insight into their management style.
trial or front end offer?In this weeks podcast, I share the pros and cons of both to help you pick the right trial for your gym.To be clear, I've seen successful gyms get built off of both. But I've seen gyms struggle who pick the trial that doesn't suit their strengths.Listen to this weeks episode to decide if your gym should offer a short or long term trial.
GRAND OPENING STRATEGY: BE PROFITABLE ON DAY 1 In this episode I shared my 8 steps to doing a grand opening the right way.I've opened 6 locations of my own and have helped many other Gym Owners to open their gym.And my goal is simple - be profitable on Day 1. This is the exact strategy I used that can be applied to opening your first gym or an additional location.
7 WAYS TO MAKE YOUR GYM UNIQUEWe want to help you stand out from the crowd.That's why Kim and I put our heads together and made a list of 7 ways to make your gym unique.It's no equipment. It's not more space. It's things you do with what you already have in your gym now.
5 HARSH TRUTHS FOR GYM OWNERSI'm a straight shooter and in this episode I wanted to speak to you like a friend.As someone who cares about your business and the impact you're making on people.These are 5 harsh truths I had to learn the hard way. And I'm hoping this will shortcut your growth.No need to repeat the same mistakes so you can reach next levels of impact and income.
GYM PARTNERSHIP CRITERIARecently I partnered into another gym as a minority owner. Gyms are my thing and I know how to grow them to be wildly profitable.In today's podcast, I share my criteria for partnering into a gym but this is helpful for you to set your own partnership framework.Partnership is a BIG decision so use my criteria to build your own before leaping into it.
FULL TRANSPARENCY ABOUT GYM REINFORCEMENTSToday we get fully transparent and talk about the top concerns we hear from Gym Owners about working with GR.It's a honest talk about why Gym Owners are concerned about getting started with us.And we share our honest responses to those valid concerns.Hang out with KIm and I as we get real, raw and honest on this weeks episode.
FROM BLIND DATE TO GYM OWNERIn this episode I got to interview Paige Wilcox of Wilcox Wellness Fitness. We dissected how she grew her gym with her husband (Mike) to new record months and the biggest mistakes she made along the way.She shares some of the key tactics that helped Paige to dial in their systems. She's got things streamlined so well that she's even ran her gym from Costa Rica on an extended trip. She's built something special and gives a full peek behind the curtain so you can apply it to your gym too!
STRONG RETENTION AND PROFITS WITH MADABOLICThis fitness franchise has industry leading retention and profits. That's why I was so excited for this episode to drop.I can talk to Co-Founder of MAD-abolic, Brandon Cullen, about what makes this franchise unique.And it didn't disappoint. MAD-abolic is taking a different approach to growth and they attract an ideal customer that is more of a red ocean.He shares some actionable tips that any Gym Owner can use in their business.If you are thinking of opening a fitness franchise, this is one concept I would tell you take a look at. More info at madabolic.comEnjoy this wide ranging conversation with Brandon Cullen!
CREATING A RECORD BREAKING MONTH WITH ALLEN ELLIOTTAllen is a Gym Owner in Georgia who went from personal trainer to super personal trainer (a term he explains on the show) to Gym Owner.He shared mistakes he made while growing his business and how he recently achieved a recording breaking monthly.Allen has some awesome advice that every Gym Owner can learn from to take their business to the next level.
COMMON MISTAKES ON PAID ADSThis week Im joined by the co-founder of LASSO Marketing.Sherman Merricks has 10+ years of experience in the fitness industry as a Trainer and Gym Owner.Today he helps gyms get more leads. Sound familiar? HA! Since we have a very similar story, I was excited to pick his brain.Sherman didn't hold back and shared some valuable ways to improve your ads and sales process.Listen to this tactical discussion between two Marketing Agency owners so you can grow your business.
BREAKING THE DISCOUNT MINDSETThis is a tough one. Gym Owners lead with their heart but that usually means they end up compromising the health of their business.Today's episode I chat with Jason and Kim with actionable ways to STOP handing out discounts.We give you alternative ideas and highlight the 3 places where discounts are hurting your business.
Marc is one of the most driven entreprenuers I know.He went from the Marines to Personal Trainer to Gym Owner and now CEO of a Franchise. And in today's interview he shares his story and gives a behind the scenes look at what's going on inside the Self-Made Training Facility franchise.He makes a pretty big announcement that hasn't been shared anywhere else.Enjoy this wide ranging interview with Marc Rodriquez!
HIGH ROI DAY FOR GYM OWNERSMany owners are chasing the goal of freeing up their time. But what do you do once you have more time?Most Gym Owners aren't sure so they revert to what they know - driving to their gym everyday, talk with members, shoot the breeze with the team, do some admin work.But nothing that really DROVE the business forward gets accomplished.I don't want this happening to you which is why I'm clearly outlining the top things you can do to grow your business everyday.
GYM OWNER INFINITY STONESWe let our nerd flag fly in this episode. We decided to put a Gym Owner spin on the infinity stones from the Avengers movie. If you can collect these 6 stones, you will be as unstoppable as Thanos.And you can't collect all of them at the snap of a finger but you collect them over time if you stay focused on the long term goal. Listen to this week's episode about the Gym Owner Infinity Stones!👊 💎 ⭐️♦️ 💠 🟢 🟣
SYSTEMS BEFORE SCALE ⚙️🚀Gym Owners! Today we talk about a topic that will make your life so much easier. SYSTEMS!We talk about...⚙️ The Scaling Trap for Gym Owners⚙️ What Makes An Effective System⚙️ What Systems To Build First⚙️ Easy Ways to Create Systems⚙️ Switching From Owner-Dependent to System-DependentIf you are ready to get all the information you need to finally get your systems created, this is the episode for you!
This week I sat down and interviewed a Gym Owner who grew from 140 to 250 members in less than 6 months from one big change. This is why it's powerful to learn from your peers because you find out about the small hinges that swing big doors.If you want to add more members quickly, this is a can't-miss episode. Matt doesn't hold anything back and gives you all his golden nuggets of growth.If you enjoy this episode, be sure to subscribe so you don't miss another one!
BUILDING AN IN-DEMAND FITNESS BRANDMy guest on the podcast this week is Jason Meland.He went from Gym Owner to Franchisor to Ninja Warrior to Online Fitness Coach.It was quite a journey and we unpack it. And he shares his best strategies to create content that attracts ideal customers.He created a success online fitness coaching business and now he teaches them to others who want to follow that same path. Since he has Gym Owner experience, he shares how it applies to a brick-and-mortar business. Enjoy this great episode with Jason Meland!
Need a trusted Marketing Agency to run your ads?BOOK A CALL ➡️ GymReinforcements.comTHE SILENT KILLER OF GYMS 🔪This week, I sat down with Dan Uyemura, founder of PushPress, to uncover the data behind successful gym operations. What we discovered will change how you think about your gym business.You'll learn:- Why the "150-Member Magic Ceiling" exists (and how to break through it)- The shocking truth about member retention (hint: your gut feeling might be wrong)- How top-performing gyms achieve 4% or lower churn rates- The simple "3x committed club" strategy that's transforming retention- Why one gym only opens enrollment 2x/year and makes $150k/month 🤯Plus, Dan shares a fascinating story about a gym that turned their parking lot into a retention tool!If you're serious about scaling your gym beyond just "paying the bills," this episode is a must-listen. Dan brings the real data from thousands of gyms to show what actually works (not just what sounds good).🎧 Listen now: https://soundcloud.com/reinforceyourgym/ryg-149-the-silent-killer-of-gyms-with-dan-uyemuraConnect with Dan Uyemura: linktr.ee/danuyemuraWork with PushPress: www.pushpress.com/Tag a gym owner who needs to hear this! 👇
MARKETING MINDSET FOR GYM OWNERS Today I want to reset your expectations on paid ads. In this episode, we discuss how to calculate your LTV so you know your marketing budget each month. And we go over ways to optimize your ads from start to finish. Check out this episode if you want to figure out how FB ads once and for all.
Gym Owners!I know you want more revenue which is why I'm share 3 ways to make that happen.And I bet you are not using at least one of the ideas on my list. We are covering upsells, downsells and closing incentives.If you want real world examples of how to use these in your gym, then you can't miss this episode.And if you enjoyed it, please give the show a 5-star review and subscribe!
LEADGEN IN TOUGH MARKETSNothing makes growing a gym easier than a consistent flow of leads.And nothing makes it harder then no leads. Leads create conversations.Conversations create trust.Trust creates sales.Sales creates revenue growth. That's why we wanted to share our bag of tricks for gyms in a TOUGH MARKET.Today's episode is for Gym Owners who have tried everything and they don't know what to do next.Take notes and most importantly...TAKE ACTION!
Mark is a true pioneer in the fitness industry. As the co-founder of Mark Fisher Fitness, he redefined what a gym could be by creating an inclusive, wildly fun, and quirky approach to fitness. His clients a.k.a 'Ninjas' could expect the ultimate mixture of entertainment and science-based fitness.Mark had a unique approach to client experience, recruiting and culture … which we dig into.These days, Mark is the co-founder of Business for Unicorns, where he helps Gym Owners and Studio Owners to grow their businesses while still living an extraordinary life. You can pick up his FREE Little Book of Gym Marketing Secrets here... go.businessforunicorns.com/gym-marketing-secretsEnjoy this extremely entertaining episode with Mark Fisher!
TOP 6 MARKETING PLAYS FOR GYMSNeed some proven marketing strategies?This week we share SIX of them so you have no shortage of leads.We have 3 Gym Owners on the podcast who share 2 strategies each and each is unique.Some require money.Some require time. If you need more leads ASAP, this weeks episode is for you!
HOW TO SETUP FB ADSThis is one of the most tactical episodes yet. I literally show you how to setup a Facebook ad from start to finish.Our success is heavily dependent on our skill stack. It's not just on skill but about the collection of skills you've acquired. As a Gym Owner, this is a skill you must have. Not only so you can run your own ads but so you can quality check your agency.The FB ads manager is constantly changing so this is the most updated walkthrough for the 2025 layout. If you enjoyed this episode, please subscribe and give us a 5-star review!
HOW I WOULD SCALE A GYM TO 3MIn today's episode I took an end goal and reverse engineered how I would get there.Owning a fitness business that does 3M in annual revenue with 30% margins.I explain how to do that step-by-step in 2025 and how I would structure the business from day one.This can apply to someone opening a new gym or who wants to upgrade their current business.Please give me a 5 star review so we get this out to more Gym Owners!
GET YOUR MONEY RIGHTMy guest this week is Billy Hofacker who is a money and financial coach to Gym Owners. In this episode, he shares some simple strategies that will help you to put more money in your pocket.He also shares his best ways to save money for the future and invest so you have a nest egg.Money is a touchy subject but Billy makes it easy to understand and simple to take action.Get ready to get your money right!If you enjoyed this episode, give us a 5-star review and subscribe!Connect with Billy: https://linktr.ee/billyhofacker
LESSONS FROM HIRING 20 GMsOver the years I've hired almost two dozen General Managers. That's alot of reps in an area where most people might high 2-3. That many reps has trained my eyes to look for red flags and green flags during the hiring process.I pass on my exact filters I'm looking for when hiring a GM so you can speed up your hiring process.Enjoy!
3 GYM OWNERS, 6 LEADERSHIP MISTAKESIn this episode I got with two other Gym Owners to riff on the mistakes we've made through the years.These are a real world examples so we can pass them on to others so they don't have to repeat them.Being a leader is tough but hopefully we make it a bit easier by sharing our war stories. Enjoy!
20 YEARS OF GYM OWNER WISDOMThis week I got to interview a legend in the fitness industry - Vince Gabriele. He has two decades of experience as a trainer that eventually went on to open a gym. Now he consults Gym Owners and helps them to build a wildly profitable business.In this episode, he pulls back on the curtain on what he teaches around mindset, systems and pricing to help gym owners create more impact and income.Enjoy this wide ranging episode with Vince Gabriele!
This week's episode is all about helping you uncover hidden money in your gym.It's there RIGHT NOW.You just need to listen to this episode and extract it.You can add 60k in revenue minimum by looking at these hidden sources of value.
Ready to save money on taxes?In this episode I shared my top 10 tax strategies that legally helps you to put more money in your pocket.This is one of the most valuable podcasts you will listen to. Be ready to take notes and have a meeting with your CPA so you can save money before the year wraps up!
This week I got to interview my good friend Kuy Houser. He's the owner of Real Wellness in College Station, TX.He shares his gyms unique approach to fitness, nutrition and health coaching.It's truly a merge of medicine and movement under one roof. I see the fitness industry trending this direction so he's a trailblazer.Listen to hear how he built his gym to stand out from the competition and provide top notch service for his clients.
PROTECT YOUR GYM FROM LEGAL TROUBLESI had a special guest on the podcast this week. Matthew Becker is with Gym Lawyers.He knows the struggles of our industry because he was a Gym Owner for many years.In this episode, we covered a wide array of topics for new gym owners to seasoned gym owners with multiple locations.I took questions submitted by Gym Owners and did a full Q&A.This episode was PACKED with value to protect you and your business from legal issues.If you got value, be sure to subscribe!
If you are having a higher than normal number of cancellations, this episode for you.If you tend to get a higher amount of cancels, during the holidays then this episode is for you.If you want to better serve your clients and improve your client experience, this episode is for you.Don't wait for attrition problems to do something about it. This is the playbook to having healthy attrition all year long!
Today's podcast is a full-blown peak behind the curtain at Gym Reinforcements. We share how we screen Gym Owners and decide if they are a good fit.And we did a meta-study of all of our customers and made a list of our BEST and WORST clients.We don't see any account as a failure, we see it as a learning lesson to get better and get more clear on who we serve and who we don't. Listen to today's episode for a raw and real look into our experiences serving Gym Owners at GR.
CREATING A GODFATHER OFFERThis is about creating an offer that your leads can't refuse. Many gyms are making offers.But in today's episode, I show you how to make a much stronger offer.There's a short checklist that you must complete before you launch an offer to make it successful.Run your offer through this filter to see how you can make it better.
GYM OWNER REFLECTIONToday's episode is about the top 5 questions that Gym Owners should be asking themselves. These are great reflection questions to help you better understand yourself and your business. Listen in and answer these questions to help you prepare for the future!
AVOIDING GYM OWNER BURN OUTThis is a great business but it also has it challenges. Most other companies don't interact with their customers 3-6x week.You can get burned out really quickly if you don't have safeguards in place. This week, I had a great roundtable discussion with Jason and Kim on this exact issue and gave some tactical ways to protect you from burn out. Put these strategies in place so you can have the enduance to do what. you do long term!
AVOIDING GYM OWNER BURN OUTThis is a great business but it also has it challenges. Most other companies don't interact with their customers 3-6x week.You can get burned out really quickly if you don't have safeguards in place. This week, I had a great roundtable discussion with Jason and Kim on this exact issue and gave some tactical ways to protect you from burn out. Put these strategies in place so you can have the enduance to do what. you do long term!
HABITS OF WINNING GYM OWNERSI've been a Gym Owner for 13 years and I've talked to thousands of Gym Owners over the years.One of my superpowers is picking up on patterns.And today's episode is about just that. It's about the patterns that I see in Gym Owners who are in winning in their business.They have 3 habits in their business that help them to see the most important information and they focus their time on these habits.They also fight hard to protect themselves from getting off track with these habits.Because the Gym Owners who do not have these habits tend to have a more difficult time growing their business. Listen in and subscribe so you dont miss another weekly episode.
THE AUTO ENROLL MEMBERSHIPThis week on the Reinforce Your Gym podcast, I'm joined by Jason and Kim to talk shop about membership sales.We go over our favorite way to sell memberships and give you a step-by-step breakdown of how it works.If you need to make your membership sales process simple and easy-to-train to others, this episode is for you.Listen in and give us a 5-star review if you enjoyed it!
Sean Pastuch is creating a brand new industry. In this episode, he shared his insights on what needs to change to really serve people to the highest level around their health and fitness.
Sean is bringing a new concept to the market I've never heard of and you probably haven't either.
And he's created a successful model that's being duplicated all around the country.
Check out this wide ranging discussion with Dr. Sean Pastuch, the Founder of The Active Life.
Follow him @drseanpastuch
Jordan Syatt is one of the most popular fitness influences on Instagram.
He was Gary Vee's trainer for years and learned how to attract an audience on social media.
Since then he has taken action on what he learned and now he's closing to attracting 1 million follower to his accounts. And he shares his best strategies so you can do the same thing!
I love Jordan's humor that he uses on his account to show that fitness can be fun.
He’s definitely a Coaches Coach and knows his stuff. And he gets fired up about all the phonies and fakes in our industry.
You have to hear what he has to say about the top exercises you should NOT be doing.
If you enjoyed this episode, please give us a subscribe and 5-star review!
6X GROWTH WITH JASON PHILLIPS This is a throwback episode that's PACKED with valuable advice for Gym Owners and Coaches.
Jason Phillips joined me on the Lunch with a Punch podcast and where we talked about how he's grown NCI from 3M to12M+.
We had a wide ranging conversation from results as a Coach to business optimizations.
This was one of my favorite episodes of LWAP which is why I'm revisiting it with you all this week. Enjoy!
WANT TO BECOME A BEST SELLING AUTHOR? 📕 This was a throwback episode where I interviewed Mike Fallat. He has a really cool story about how he built a unique method for his company - DreamStarters Publishing.They interview you to extract the lessons and stories from your life. Then they write the book for you and have you give them feedback for them to make edits until you are happy with the final version.They will even distribute on Amazon for you. It's SUPER COOL and I'm excited for you to hear how it all works. Mike is a great guy and I think you will find this interview informative and entertaining. Links in comments!
WHAT'S YOUR 4-MINUTE MILE?I was recently a guest on the Strength Connection podcast with Mike Kurkowski. We talked about growing a fitness business the wrong way and right way.And we talked about a mindset block that holds people back...their version of a 4-min mile.Listen to this weeks episode to catch some powerful insights into fitness business so you can grow your gym.
UPS AND DOWNS OF GYM OWNERSHIPThis week on the podcast I had a Gym Owner with a unique business model. Instead of running the gym with memberships, he rented his space to personal trainers to train their clients in his facility.Brad expanded FAST and learned some valuable lessons that can help a new Gym Owner or experienced Gym Owner to avoid painful loss.Brad shared some valuable tips to help Gym Owners to grow their business and think outside the box.Give it a listen and tag me on social media with your biggest takeaway!
Christina is the Co-Owner of McKinney FBBC and serial entrepreneur. She considers herself the official spokesperson for Health and Mindset.And today's episode we get REAL about the struggles behind fitness and fat-loss.One thing people say about Christina is...when shes in your presence, your life is going to change.And she did not disappoint. There's so many words of wisdom for Coaches and Gym Owners, this is a can't miss episode!
Mike Gastelum is the CEO of SaintFit in Northern California and the CEO of Gas Money Online CoachingIn this episode, I interview Mike to identify what he did to build a 7 Figure Business from one location. He talked about who you lead first...yourself or others?And he dropped some gems for Gym Owners that can help them build their business. If you want to learn, laugh and lift up your business, then this is the episode for you!
GYM OWNERS TOOLS IM EXCITED ABOUTIn this weeks podcast I'm sharing some of my favorite new tools that are helping me to grow my fitness business.I have an AI tool you probably haven't heard about, two places to find more Coaches and one more bonus tool.Listen to this weeks episode to hear all about it!
Kyle Gillette is a mindset coach that takes business from good to great He’s the creator MEGA Mindset framework that helps people gain clarity, build confidence, and generate new clients.And he’s the host of the Blue Shirt Leadership Podcast.In this episode we covered new leadership principles I’ve never heard before including….- What the heck is Blue Shirt Leadership and what companies need it- MEGA Mindset and how it can help Gym Owners to grow their business- We discussed a simple system to hire and lead a team- Great questions to ask during an interview- Leadership failures I encountered and Kyle coached me through them live on the interviewHe’s a super smart dude and if you love leadership and business then this podcast episode is for youTag us both on your stories and let us know what you though to todays episode!
Eric D'Agati is not your average Coach or Trainer. This guy is SPECIAL.He's a speaker, lead instructor for FMS, was featured in the NYT Best Seller the 4-Hour Body and he's the creator of the Principles of Program Design. He also the host of a podcast and he's on the super educators in our industry helping Coaches to evolve their skills. During our talk, Eric and I went deep into what needs to change in our industry to make a bigger impact on our clients.He also talked about some of his favorite tools and must read books for all CoachesAnd he gave a backstage look at his intense course that will take a Coach from diploma education to masters degree.This was a fantastic conversation that is a must-listen for every Gym Owner, Coach or Fitness Professional who wants to become a master of their craft.
The Magic of CollabradabraPeter is a remarkable guy. I had pages of notes after going back and listening to our call a couple of times. After 10 years of consulting and training sales teams, he wrote a book called Collabradra which is all about bring the magic of collaboration to the conversation. This can apply to sales or team interactions.In this interview, we talked about…- Why collaborative conversations are more important than ever for leaders- How to collaborate effectively to sell- Why traditional selling doesnt work and what to do about it- The super powers of introvertsAnd there were so many entertaining stories along the way. This was one of my favorite podcasts this year and I encourage to listen to it if you want to become a better leader, sales person and Coach.
My mind was blown when I first read the title to this book. Really? Stop stretching? Why in the world would you want to say that to anyone?In today's episode, I interviewed Yogi Aaron where he shared a different perspective.Flexibility = Instability = InjuryI had to know more so I got him on the podcast. He was kind enough to take some time for interview from his private yoga retreat center in Costa Rica.The man has certainly lived in an interesting life and you will hear all about it in this episode.
I was VERY excited for this episode to drop since it's about two of my favorite subjects - communication and sales. I consider myself a pretty well spoken guy but even I was fumbling for words in this episode. LOL, see if you can tell when you listen in. Breden is a Speaking Coach and has a wildly successful YouTube Channel that's about to cross to 20k subscribers. The channel is called MasterTalk and it's where he gives free advice to his audience on improving their speaking skills.When I knew I was going to get some 1-1 time with Brenden I knew I had to ask him for his best strategies for increasing sales. This is a can't-miss episode if you want to take your speaking skills and sales conversations to the next level.
Matt Butler is the Founder of Rollors and Tally Tumbler to encourage outdoor activities and social gatherings. Matt spent two decades in the military where he created his first leisure game that is his best seller - Rollors. His game is featured in Target, Dicks Sporting Good, Amazon and many other popular retailers.
He recently launched another product, Tally Tumblers, which is a stainless steel tumbler with a score keeper for sports including golf, tennis and yard games. In this episode, he shares valuable entrepreneurial lessons that can be applied to any business. Listen and enjoy!
Rollors.com TallyTumbler.com
In this episode, Summer Montabone joins me to discuss how she started in the fitness industry, the challenges she faced, and how she was able to run her gym remotely all while being a full-time mom.
Summer Montabone has over 29 years of experience as a multi-passionate entrepreneur, personal trainer, health educator, leader, mom, retired pro athlete, elite coach, trauma survivor, and CEO, She was able to translate her expertise in the world of health & fitness and business ownership into a step-by-step formula that helps women 40+ feel their best, do their best and be their best.
Know more about Summer:
Main Website: www.summermontabone.com
Fearless Academy for Women www.fearlessacademyforwomen.com
Fitness Studio - Summer's Fitness, North Canton, Ohio www.summersfitness.com
ACHIEVING GOD-SIZED DREAMS WITH TODD DURKIN On this weeks episode of the Lunch with a Punch Podcast, I interview Todd Durkin and we talk everything related to goals and dreams.
As we approach the new year, it's a great time to reflect and plan ahead. A dream without action steps and a deadline will never come true.
Todd shares a step-by-step method that will guarantee your dreams become a reality. And his new God-Sized Dream Planner is a great tool to help you get it from your mind to paper.
📺 YouTube - https://youtu.be/sVc7tGskry4
Order his GSD Planner on Amazon here - https://rebrand.ly/GSDplanner
- Making Things Entertaining and Interesting
- Did You Know Talks
- Storytelling
- Social Media
- Add Fun Whenever Possible
The Godfather of Leadership, John C. Maxwell, says "Leadership is influence - nothing less, nothing more."
Although fitness is about pushups, protein and pumps, we need to think bigger than that. We need to be a leader that people will follow.
That's where your ability to influence and persuade come in. The leaders who made the most impact in the world had strong communication skills, they had vision and they explained "the big why" behind everything.
Your leadership shows up in many ways. - The way you remind the team of your mission. - The energy and enthusiasm you bring everyday. - The simplicity of how you teach complex topics. - The vulnerability and relatability you bring to the discussion.
People would rather follow a leader who's always REAL than a leader who's always RIGHT.
If you come off as "Mr/Mrs. Perfect" with your training, nutrition and recovery than you are pushing away your clients. It's not relatable. They want to know what you struggle with and if you have the same insecurities as them.
Coaches!! This one is for you!!
On this week's episode of the Lunch with a Punch Podcast, I'm sharing some of the mechanic strategies that make a Rock Star Coach. These are things like nutrition knowledge, coaching cues and the 3 C's of Coaching when you are training your clients. This is what separates the good from the great Coaches.
This is an extremely valuable episode and I'm excited to drop it today. Listen on all major podcast channels.
The fitness industry is littered with unprofessional Coaches and Gym Owners. It's sad they disrespect our industry but the way we can take it back is by setting a better example.
A professional pays attention multiple layers of their reputation... - Their attire, communication with clients, conduct on social media - The pay attention to their first impression because you only get ONE - They think about their long-term reputation, not short-term attention - And they are NOT afraid to charge what they are worth
The highest paid people in any company are the ones that can sell to grow the business. They have leadership roles. They train future team members. They hunt for the company so everyone gets to eat.
If you want to learn how to sell yourself better, then you need to focus on this trait with the tips we share in this episode.
In this episode, I share 5 of the most common reasons that people stop losing fat. It can be frustrating and confusing to put in work at the gym or in the kitchen only to see no results.
Listen to these 5 reasons for stalled fat-loss to see which one might apply to you.
And I'm not here to just point out problem, I give you a solution for each reason so you know what next steps you need to take to move the needle toward progress.
Some people try to lose fat on their own while others hire an expert to get them there faster. Hiring a Coach is one of the fastest ways to bypass obstacles and get straight to results.
I’ve hired a Coach for surfing, playing the drums, business, marriage, dog obedience, public speaking, nutrition, and so much more. And every single time I think to myself “that was totally worth the investment.”
But in this episode I share some of the hidden reasons to hire a Coach. Listen and tag me on your stories with your feedback on today’s episode.
This weeks topic is the ultimate way to create a sustainable nutrition system. Too many diets require a high amount of sacrifice, have a laundry list of rules or force you to do too many calculations (net carbs) to stay on track.
Most people need SIMPLE to stick with it long term and that's what the 5-5-5 system is all about.
This is a short episode that packs a big punch. It's about why you need to be direct with the people in your life. Too many people are lacking the ability to communicate openly, honestly and clearly and it's hurting them.
Being direct solves your problems quicker and it helps you to get more clear on what you want in life. It forces you to get a clear vision of what you want and articulate it.
I share a story of how being indirect created an immense amount of stress for someone I recently met and how they were forced to be more direct.
In this episode, I discuss a common issue that is often brought up in the gym - a slow metabolism.
But here's the truth, age is NOT the biggest factor behind a metabolism slowing down. It's something else that will probably surprise you.
And I share what you can do to re-ignite your metabolism so you can burn the most amount of fat everyday.
Share this episode with anyone who you think is struggling with fat-loss and needs answers.
This week I’m joined by Nutrition Coach and Life Coach, Rob Du Haime. We tackle some of the biggest excuses used in today’s world around reaching health goals.
As Coaches, the top two excuses we hear are... ⌚️I’m too busy 💰I can’t afford it
In this episode, we will show you how to reframe how you think about time to make it work FOR you instead of AGAINST you.
And we will price compare dining out vs. eating at home so you have the true facts.
Some of what we share might surprise you. Listen to this episode and have an open mind to truly hear what we are teaching. And subscribe so you don’t miss part two next week!!
Apple: https://rebrand.ly/LWAP-apple-podcasts Spotify: https://rebrand.ly/LWAP-spotify 📺 Watch on YouTube: https://youtu.be/ZN91xzUSa_o
Do you want to see faster results from your hard work in the gym? If so, this episode is for you! I’m joined by Coach Dwight Shelby who has 11 years of coaching experience and has a list of ways to enhance your results.
We call them RESULTS BOOSTERS!! 🏎🏎🏎
If you take action and deploy this list then you will get quicker changes so you can achieve your fitness goals. Listen to this episode on all major platforms!
And if you know someone who can benefit from this topic, tag them on the comments below!
Have you ever slipped into a slump with your fitness goals?
Maybe you had a long chain of cheat meals or went an extended period of time without working out.
That ends NOW because this podcast episode has everything you need to bounce back. These are my best tips to end that slump and get back on track with your fitness goals.
This is a SHORT episode (12 minutes) but it’s packed with value that can help you or someone you know to get more healthy and fit.
We don’t have weight loss issue in America….we have a “keeping it off” issue. That’s because most fat-loss programs are unsustainable and that leads to unsustainable results.
As a Coach, I’m not interested in helping people achieve short term results, I want them to lose the weight and keep it off forever. That makes me feel like I’m making a change in people’s lives.
And the emotional roller coaster of losing and gaining weight can beat you up mentally. And it can make you give up entirely and believe (falsely) that you’ll never reach your goals. In this episode, I share the 3 most common fat-loss mistakes and how to avoid falling victim to them.
For many of my clients, the term “meal prep” can make them feel triggered or stressed out. In this episode, I made it a much easier experience that’s simple, tasty and quick.
You don’t have to subject yourself to eating the same thing all week or eating bland, boring food. Listen to this episode to hear some of my best meal prep tips so you can get the best results possible.
🎙Apple: https://rebrand.ly/LWAP-apple-podcasts 🎙Stitcher: https://rebrand.ly/LWAP-stitcher 🎙Spotify: https://rebrand.ly/LWAP-spotify 🎙Amazon: https://rebrand.ly/amazon-LWAP
Sugar is enemy #1 if you are trying to lose body and get more healthy. It tastes good but it’s hidden in so many foods you are probably getting a high amount of it without trying.
In this week's episode, I expose some of the sneaky foods that contain high amounts of sugar and are causing you to gain weight.
Give it a listen and learn which foods might be sabotaging your results!
DADS!! This episode is for you. We recently beta-tested a program built for dads who want to lose the beer belly but don't want to give up the beer. And it was a HUGE success.
In this weeks episode, I interviewed two dads who have been using our program at Lead The Way Nutrition to lean out.
Christopher is down over 20 pounds in just 5 weeks and is feeling better while having more energy.
Raymond has lost tons of weight and inches and he says hes in the best shape of his life.
I interview both of them so you can hear their words of wisdom and learn from their story. Check it out on all major podcast platforms.
Apple: https://rebrand.ly/LWAP-apple-podcasts Stitcher: https://rebrand.ly/LWAP-stitcher Spotify: https://rebrand.ly/LWAP-spotify Amazon: https://rebrand.ly/amazon-LWAP
The nutrition industry can be confusing with conflicting advice, dozens of diet options and tons of gurus telling you how to do fat-loss “right” according to their beliefs.
On this podcast episode, I take a deep dive into the elimination diet.
I will help you to understand what it is, how to do it right and it’s a good fit for you.
Elimination Diets can be a powerful way to address health issues such as headaches, digestive problems, aches and pains along with much more. And a happy side effect is fat-loss too.
Check out this weeks episode on all major podcast platforms.. Apple: https://rebrand.ly/LWAP-apple-podcasts Stitcher: https://rebrand.ly/LWAP-stitcher Spotify: https://rebrand.ly/LWAP-spotify
In this podcast episode is going to help lose fat and get healthier while helping you save money.
It's a powerful double punch coming at you 👊
I share some of the best sources of protein, carbs and fat that you can buy while on a budget.
People will often reference that healthy food is expensive. I shatter that belief in this episode and show you where to look for healthy foods that taste delicious without having to fork out an arm and a leg. 💪🦵
Subscribe to the podcast so you can don't miss an episode. I'm bring a TON of nutrition tips to help you accelerate your results in the upcoming episodes.
🎧 Apple: https://rebrand.ly/LWAP-apple-podcasts 🎧 Stitcher: https://rebrand.ly/LWAP-stitcher 🎧 Spotify: https://rebrand.ly/LWAP-spotify
Systems are a powerful things. One of my favorite books is Atomic Habits and in that book, the author James Clear states "we don't rise to our goals, we fall to our systems."
I agree with that so much because I see outcomes as the result of a system.
Everything in our life is a system. We have a way of doing things. We have a system to how we shop, go to bed, wake up, prepare our foods and so much more. Some call is a routine or habit but I think that if you look at it as a system then it seems much easier to change.
The final thing I will mention is that every system is perfectly designed to get the outcome it's currently getting. So, if you want to change, you need to change the system.
Don't miss this episode because it will help you to upgrade you systems!
This conversation with Susan Neibergall is for YOU if you’ve said things like “it’s too late” or “I will never reach my goals.” She is a huge inspiration and a Coach who is in the best shape of her life in her 60’s.
Susan went through a major transformation and now she helps others to do the same. She’s an inspiration to anyone who feels they are at an age where it’s too late to make a change.
With hundreds of thousands of followers on social media, she leads with education, motivation and a sprinkle of tough love.
We talk about the most common mistakes that are made when someone approaches a fat-loss program. This episode is PACKED with powerful lessons around training, mindset and nutrition.
And the best part is that everything that Susan teaches in our discussion is SIMPLE and actionable. These are strategies you can take action on immediately and it will make a drastic change in your results and overall health.
It’s truly one of my favorite episodes and I know it will be one of yours too!!
Listen on all major podcast platforms...
🎧 Apple: https://rebrand.ly/LWAP-apple-podcasts 🎧 Stitcher: https://rebrand.ly/LWAP-stitcher 🎧 Spotify: https://rebrand.ly/LWAP-spotify 📺 Watch on YouTube: https://youtu.be/_gKZiIlPLLk
And you can order her best selling book “Fit at Any Age: It’s Never Too Late” on Amazon here... https://rebrand.ly/ItsNeverTooLateBook
I’ve known Jorel for almost 20 years. We had multiple matches back in the day on the independent circuit of pro wrestling. Jorel has an interesting story. First off, he’s named after SUPERMAN which is very rare.
And Jorel marches to the beat of his own drum. He follows a vegan diet and explains why in this interview. He’s in the best shape of his life and talks about how he got there. And now he’s still involved in the wrestling industry as a manager known as Enoch The Enlightened.
We had a wide ranging discussion with some great tips on how to reach your goals in life.
Coaches around the world are educating their clients on many topics. After all, nutrition education has been removed from our school system so it’s up to them to inform their clients and followers.
In this podcast episode, myself and Jayson Duckett talk about the top 4 topics that Coaches want their clients to learn so they can reach their fitness goals.
A Coach is one the most important jobs in the world. Heck, I would argue it's the MOST important job in the world. When someone has a Coach they are push outside their comfort zone, they grow and they do more than they thought possible.
And today I had the pleasure of interviewing a client of my online coaching program and a Coach in her own right - Diane Ballard.
She's a Coach at Denham Springs Fit Body Boot Camp and changes lives everyday by helping people to achieve their fitness goals. But she also enjoyed being on the receiving end of coaching so she can get better too.
Diane shares some insights into her fitness journey and common myths that she sees among ladies who are trying to lose weight. There's some great information in this interview for anyone on their fitness journey.
This episode is about one of the most important factors involved in your success - CULTURE. The people you spend time with and how they act has a direct influence on the trajectory of your life. A group of people who have common beliefs, thoughts and actions make up a culture.
Martin Rooney is an expert on culture because he's developed it in the teams and athletes he's coached, his fitness brand (Training for Warriors) and in the rooms he speaks in front. He's a student of culture and he shares what's he learned along the way in this interview.
Martin has a new book "High Ten" that is releasing in July 2021 and it's all about creating a winning culture. I know you will get so many takeaways from this discussion and it will force you to audit and evaluate the cultures in your life. You can't fly with the eagles if you hang with the turkeys.
This episode is pure gold for Coaches. I sat down and talked shop with the founder of the Nutrition Coaching Institute - Jason Phillips. We had a wide ranging discussion from selling fitness, the power of communication and creating connection before prescribing a client with a plan or action step.
One of his most quoted phrases "education drives compliance" is the foundation of what he teaches and you will see many examples of that during this conversation.
And he has a really cool take on a question you should ask yourself before you begin a new fitness program. It's something I guarantee you haven't heard before!
Connect with Jason on Instagram @JasonPhillipsIsNutrition
Get strapped in because we got DEEP on this week's episode with my guest - Kara Reyes. Like many people, she battles the excuses that are so easy to use. She admits to not getting long term results because she wasn’t in the right mind state. She needed to go through more pain.
Looking back, she said “I didn’t love myself yet.”
Later on, she had the realization that change happens when the pain of staying the same is greater than the pain of change. She dropped her excuses and started chasing her greatness.
✅She no longer said “I don’t have time” and she shares how you can get past that. ✅She shares a “magic number” of realistic workouts you can do each week ✅She also gives you a ways to prioritize daily and set new goals to stay motivated
I know you will find so much value in today’s episode because we literally touch on every excuse that people use from staying fit and explain how to obliterate it so nothing holds you back.
Listen on all major podcast platforms and the video version is on YouTube 👇
🎧 Apple: https://rebrand.ly/LWAP-apple-podcasts 🎧 Stitcher: https://rebrand.ly/LWAP-stitcher 🎧 Spotify: https://rebrand.ly/LWAP-spotify 📺 Watch on YouTube: https://youtu.be/jAA0g7nHmVk
Today’s episode is special. Ladies this is a MUST LISTEN for you because there are so many lessons in how to approach fat-loss and developing your mindset, you won’t want to miss it.
Today I’m joined by Kira Bayley. She has lost 40 pounds and has gotten stronger along the way.
She has gotten stronger everyday physically and mentally. One of the most impressive aspects of her transformation is her mindset shift. She’s changed the way she looks at progress in her body and isn’t focused just on the scale.
And she shares some powerful tips on how to stick to a fitness program for the long term. I’m very excited for you to hear today’s episode because I know it will impact you so you can achieve your goals.
Jennie is a client at Lead The Way Fitness in Victorville, CA and she has dramatically transformed her body, and more importantly, her mind.
The way she talks to herself. The way she thinks. The way she processes stress and adversity. And it's completely changed her life.
Also, Jennie goes on to share some HUGE fitness and nutrition lessons that have helped her on her fitness journey. If you are trying to lose body fat, this episode is FOR YOU!
This week I’m interviewing an inspiring woman who has lost 32 lbs and has overcome many adversities in her life. Kim Jones is a client at our Lead The Way Fitness location in Alta Loma, California.
She was raised in a house with addiction and an unhealthy relationship with food. But she didn’t let that environment shape who she is today. She started building healthy habits and eventually started working with a Coach and got the accountability to take it to the next level.
Kim has lost weight and kept it off which is the marker of someone who has found a long term solution. She attributes her success to finding a community of people that she enjoys being around, a Coach that holds her accountable and making the time in her schedule.
Kim shares some golden nuggets around mindset and how you can shift your thinking around strength training and long-term goals.
Listen to this week's episode on all major podcast platforms.
🎧 Spotify: https://rebrand.ly/LWAP-spotify 🎧 Apple: https://rebrand.ly/LWAP-apple-podcasts 🎧 Stitcher: https://rebrand.ly/LWAP-stitcher 📺 Watch on YouTube: https://youtu.be/aeEzYY-jBoQ
I know that sounds crazy but there are foods that are marketed as “healthy” but they are not your friend if you are trying to lose fat and be healthy.
In today’s episode I discuss the top foods and drinks that have healthy buzz words on the package like “gluten free”, “reduced sugar” or “keto friendly” but they’re not the best food choices.
These foods have hidden sugar and calories because they’re processed to taste good. I want to help you get faster results and this episode will help on your fat-loss journey.
Listen to this week's episode on all major podcast platforms.
🎧 Spotify: https://rebrand.ly/LWAP-spotify 🎧 Apple: https://rebrand.ly/LWAP-apple-podcasts 🎧 Stitcher: https://rebrand.ly/LWAP-stitcher
Emily’s story is relatable for anyone one their fitness journey. The desire for quick fixes and fast results. The frustration of hearing conflicting advice. The comparison of seeing other people losing weight but the same program isn’t working for you.
Once Emily joined our program at Lead The Way Fitness, she got two things that are hard to find when you’re on your journey alone - community and accountability.
Her Coach almost immediately remembered her name (which shocked her) and used it every time he saw her. And he expected her to be at the gym again tomorrow which is an expectation she didn’t want to let down.
Secondly, she found a community of like-minded people. A group of folks who are working on the same problem (health and fat-loss) while supporting each other along the way. And they swap ideas on where to find comfortable shoes and sports bras. 😜
Today, Emily has lost 7.5 inches from her waist and has gotten stronger on her main lifts. She has transformed physically and mentally. She believes in herself more than ever and it all started by hiring a Coach to cut through the BS and to give her a proven process.
Listen to Emily’s inspirational story on this week's show.
🎧 Spotify: https://rebrand.ly/LWAP-spotify 🎧 Apple: https://rebrand.ly/LWAP-apple-podcasts 🎧 Stitcher: https://rebrand.ly/LWAP-stitcher 📺 Watch on YouTube: https://youtu.be/RG3s3xwnEQw
Greg is a big, strong guy that isn’t afraid to cry….especially when Hulk Hogan loses his WWF World Championship. In addition to both being huge wrestling fans, we are both Coaches that help others to get healthy and strong. Brothers from another mother!
Greg shares his story of how he got started in the fitness industry and common mistakes he sees when people approach a fat loss program.
There are some valuable takeaways for anyone on their fitness journey and you get to hear how Coaches talk about other programs and our thought process.
And you can hear about Greg’s Spartan Project and what it’s all about. Enjoy this week’s episode with Greg Papanicolas.
Listen on all major platforms - Spotify, Stitcher and Apple Podcast. 🎧 Spotify: https://rebrand.ly/LWAP-spotify 🎧 Apple: https://rebrand.ly/LWAP-apple-podcasts 🎧 Stitcher: https://rebrand.ly/LWAP-stitcher 📺 Watch on YouTube: https://youtu.be/1DDkXKN4Ngs
My guest this week is someone with a really interesting background. She was Director of Operations for McDonald’s and today she helps people to burn off fast food calories. I told you this would be different!
It was my pleasure to interview Alex Keck who was a client at our Victorville, CA location of Lead The Way Fitness. She went through an incredible transformation by working with our Dream Team of Coaches.
Alex got lean, strong and more healthy with intense focus. She had, and still has, the eye of the tiger! After going through her transformation, she decided to step into her next challenge in life - becoming a Coach.
Now Alex is a Coach at that same location and is changing lives daily with her superpowers of high energy, motivation, empathy and connection. I’m super excited for you to her our discussion on today’s podcast.
Listen on all major platforms - Spotify, Stitcher and Apple Podcast. 🎧 Spotify: https://rebrand.ly/LWAP-spotify 🎧 Apple: https://rebrand.ly/LWAP-apple-podcasts 🎧 Stitcher: https://rebrand.ly/LWAP-stitcher 📺 Watch on YouTube: https://youtu.be/Y4633mZHvNM
What if you achieved a six figure income....and you were miserable? That's exactly what my guest, Amber Fuhriman, went through during her law career. She thought money would solve all her problems and passing the Bar Exam would bring success to her life.
That was not the end of the road for her, it was the beginning. It's when she was forced to confront that she was chasing money to run from her demons and now she had to turn around and face them.
This was a really fun wide ranging discussion that included business, weight loss and evaluating our mindset around money.
You can design your life with Amber by joining her upcoming program at MoreThanCorporate.com
I'm extremely excited to release my interview with my all-star client - Ivette Kumpe.
She has gone through adversity in many ways. One of the struggles she openly talks about in this interview is her battle with emotional eating.
Anyone who battles with it (including me) knows that food can easily become part of wins, celebrations and victories as well as a way to cope with depression, anxiety and stress.
She's learned how to overcome it by working with a Coach at Lead The Way Fitness by asking questions to better understand mindset, nutrition and fat-loss with a long term outlook.
One of my favorite parts of this interview was talking about how a Coach can change your program as things change in your life. I know you will enjoy this episode and inside look at Ivette's inspiring story.
Macros or macronutrients have been a hot topic in the nutrition discussion for awhile. But they still haven't become well known enough that it's common knowledge. In this episode, Dustin breaks down what macros are and how they fuel your body.
Each macro (protein, carbs and fat) benefits your body and supports it in different ways. And he explains why tracking macros can help you to reach your goals and increase awareness of how it affects your body.
In this episode, Dustin discusses misleading labels found on many packaged foods. Labels like "all natural" mean absolutely nothing and won't guarantee you're buying a healthy product.
Listen and learn to this weeks episode so you're fully aware of what you are buying and putting into your body. This is a critical for anyone interested in their health.
In this episode, Dustin shares 3 strategies that will help you get 6 pack abs without doing a single crunch. If you want to lose stubborn belly fat and keep it off forever, this episode is for you!
Matt and Nick Jackson are a tag team pro wrestling phenomenon. I first met them in 2000 at one of their backyard shows where their parents built a ring to support their dream of being pro wrestlers.
They've traveled the world countless times and have a track record for stealing the show when they are on the card.
The Young Bucks have completely transformed the popularity of tag team wrestling and have blazed their own trail in an industry that used to be made up of giant men only.
They've proven that you can achieve your dream as long as you don't give up and chase excellence. I'm constantly inspired by their story and I'm extremely grateful to be their friend for decades.
This interview was a look back at our history and our friendship began along with where we are today and a look to the future. Enjoy this is an exclusive and rare interview with Matt and Nick Jackson.
I'm so excited to have my guest Jesus Rodriguez (a.k.a Ricardo Rodriquez) on the show today. I first met him as an independent wrestler named Chimaera and we had multiple high-impact matches together.
After putting in years of hard work, he got offer a dream job with the WWE as the sidekick to Alberto Del Rio. Together they made a great bad guy duo and a classic act in wrestling history.
But things got messy when the ride came to an end. Jesus turned to substance abuse as he tried to figure out what life looks like after the WWE.
Many professional athletes find themselves in this position. They tie their identify to what they do and not who they are. I'm excited for you to hear Jesus and how he walked the road to self-discovery. It wasn't easy but it was worth it.
Enjoy this great discussion between the two of us.
Follow Jesus on Instagram @j_rodriguez818
TRIGGER MAPPING - THE NEW CERTIFICATION ALL COACHES NEED My guest on this weeks episode is the Founder of the Trigger Mapping Certification - Laura Poburan. She’s an experienced Trainer and has natural gifts in reading body language, providing emotional support and identifying the core needs of her clients.
This goes beyond the need of losing weight and building muscle. This is about understanding the clients personality type and what they need to stay interested in fitness.
It was a really interesting topic and I think you will get value from hearing our conversation.
Download this episode here...
📲 Apple: https://rebrand.ly/LWAP-apple-podcasts 📲 Stitcher: https://rebrand.ly/LWAP-stitcher 📲 Spotify: https://rebrand.ly/LWAP-spotify
If you are interested in taking Laura’s Trigger Mapping Certification, you can get more info here - https://go.triggermapping.com/certification
The more I work with people, the more I see how tremendously powerful a strong mindset can be.
I often wonder why one person can let an excuse hold them back while another person doesn't allow a single excuse get in their way. I can spot the "fire in the eye" from a mile away.
Not everyone has it but once they do, they are an unstoppable force. As I observe the people with "the fire" I realize it's 100% mindset.
One person can say they can't find time to workout because they're busy. Meanwhile someone with 10x more on their plate will MAKE the time. Why is that? MINDSET.
One person can say their life is hectic with 3 kids and they can't find time to eat healthy. Meanwhile another person with 5 kids can cook healthy meals for themselves and their family. Why is that? MINDSET.
One person says that living a healthy lifestyle is hard. Another person says living an unhealthy lifestyle is hard. Both are right. Bot have different mindsets.
As I learn more and more about mindset, I become aware of the thoughts and beliefs that don't serve me so I can make room for what does.
In this episode, I talk about the difference between a closed mindset and growth mindset and what you can do to develop your mindset daily.
In this episode, Dustin discuss the three C's of coaching and how each person needs a different one depending on where they are in their fitness journey. This topic is directed towards Coaches but it can apply to anyone.
To work with Dustin apply at HardChargerAcademy.com
In this episode, Dustin explains the different reasons you might be seeing weight fluctuations that are not related to calories.
Many people are upset when they eat less and move more but their weight goes up. Find out why in this episode of the Lunch with a Punch podcast.
In this episode, Dustin shares his best tips for hiring a high quality Coach. Your fitness goals and safety are important and he shares tips on finding the right Coach for you.
In this episode, Dustin shares 3 surprising lessons he's learned about helping clients to lose body fat over his 16 year career. In the beginning, he thought it would be all about calories in and calories out but these lessons went that belief. Follow Dustin on Instagram @dustin.bogle
This is the first episode of the Lunch with a Punch podcast with your host - Dustin Bogle. Dustin lays out the vision of the podcast and what you can expect each week on the show. He also explains the meaning behind the acronym L.U.N.C.H.