Marketing #Unfiltered: Recent Episodes

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This is Part 2 of a special two-part visibility series.

Part 1 is over on Holly Marie Haynes' podcast, Crush the Rush, which is also linked below.

That’s where Sophia shares her framework for becoming known through visibility, authority, and hosted experiences.

In Part 2, Holly flips the script and shares the strategy that's quietly grown her business for the last six years, without relying on social media.

We dive into why people are searching instead of scrolling, how AI is changing the way experts get discovered, and why creating long-form, searchable content is becoming one of the smartest ways to build trust and attract clients.

If you've been wondering how to get recommended by AI, create content that compounds over time, and build a business that doesn't depend on constantly posting to social media... this episode is for you.

What we covered:

• Why people are searching, not scrolling, and what that means for your marketing
• Holly's long-form content flywheel for creating searchable authority
• How to optimize your podcast and blog so AI can recommend your work
• Using Claude and Google Analytics to uncover your highest-performing content
• The intentional pop-up strategy generating 30 - 40 new leads every month
• Why micro partnerships outperform one-off collaborations
• How to position yourself as the obvious authority without relying on social media
• Why your messaging matters even more in an AI-first world

Resources:

Connect with Holly on Instagram:@thehollymariehaynes

Listen to part 1 of this series on Crush the Rush Podcast: http://www.hollymariehaynes.com/podcast

The Antisocial Shift: Holly's private podcast http://www.hollymariehaynes.com/a/2148281499/5TN9LZUC

Anti Social School: Holly's signature 6-week program http://www.hollymariehaynes.com/a/2148281498/5TN9LZUC

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In this episode, I'm sharing the hunch I've been sitting on: that we're moving out of the attention economy and into what I'm calling the evidence economy. And if I'm right, it changes everything about how we approach marketing, visibility, and becoming known.

Information is everywhere, and AI has made it even more accessible. That's why attention alone isn't enough to build trust anymore. Tune in to learn the three experiences that will help you build trust faster, stand out from the crowd, and become the obvious choice for your ideal clients.

Here's What We Cover:

1. Why we're entering the Evidence Economy—and why visibility alone isn't enough

2. The 3 experiences people need before they trust—and hire—you

3. Why your content isn't creating clients

4. How to become known before you need to sell

5. Build a visibility ecosystem that does the heavy lifting

... and so much more!

Resources mentioned:

She's a Big Deal: Applications are now open for the next beta round — 90 days building your full visibility ecosystem: your core belief, your signature event, your low-lift offer, and your reputation strategy.

Learn more and apply here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?tab=t.0

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In this episode, I'm joined by Meagan Williamson, a Pinterest strategist who's been in this space since the early beta days and has built her entire business around the platform that most business owners are completely sleeping on. We're breaking down what Pinterest actually is (spoiler: it's a search engine, not a social media platform), why it works so differently from Instagram, what kind of content performs well, what a realistic timeline looks like, and how to build a funnel that converts cold Pinterest traffic into actual clients, including one of Megan's clients who makes between $300K and $600K in direct Pinterest sales in a single month.

Here’s what we cover:

1. Pinterest isn't social media. It's a search engine. (And that changes everything.)
2. The Pinterest content strategy that keeps working for years.
3. How to turn Pinterest traffic into paying clients.
4. The truth about how long Pinterest really takes.
5. Pinterest views are a vanity metric. (Why accounts with 10 million views are making $0)

Plus so much more…

Resources:

Connect with Meagan:

Website: https://meaganwilliamson.com/

Instagram: https://www.instagram.com/meaganawilliamson

Pinterest: https://pinterest.com/rowhousenest

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In this episode, I'm sharing one of the strategies I've been implementing in my business this year— something I'm calling the Low-Lift offer. Not a membership. Not a mini course. Not another content hamster wheel. A simple, paid container designed for one purpose: conversation. And it's been one of the most powerful sales strategies I've built in years. Better yet, my clients are seeing incredible results with it too.

Listen to get all of the details on what a Low-Lift offer actually is and how I'm using it in my business.

Here's What I Cover:

1. Why the coaching industry optimized for the wrong thing
2. What a Low-Lift offer actually is (because it's not another low-ticket offer)
3. Why this works even if your real goal is selling high-ticket
4. The unexpected lesson one of my clients learned after actually talking to her buyers.
5. Exactly how I run this offer without being glued to Voxer 24/7.

And so much more…

Resources:

She's a Big Deal: Applications are open for the second (and likely final) beta cohort — the full visibility ecosystem where you'll build your low-lift offer, your listening tour, your talk, and more.

Lean More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing

Got questions?

Email team@getcoachsocial.com

OR

Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

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In this episode, I'm joined by Kim Rittberg—former media executive at Us Weekly and Netflix, who had a wake-up call in her hospital delivery room (yes, she was checking emails while in labor) and left corporate to build her own business teaching coaches and service providers how to use video to actually grow their income, not just their follower count.

If you’ve ever wondered how to find your confidence on camera when you feel awkward and self-conscious, how to come up with content ideas that actually sound like you, and what it looks like to turn video views into DMs, calls, and clients—this episode is for you!

Here’s what we cover:

1. Why most people freeze on camera and the simple mental shift that unlocks confidence
2. Why your video scripts sound stiff (The difference between writing for the spoken word vs. the written word)
3. Credibility + connection: the two things your content needs
4. How to turn video into actual sales
5. Why most people show up on camera with too little energy and how to bring the dinner party vibe instead

Resources and Sponsorship:

Connect with Kim:

Website: kimrittberg.com

Instagram: @kimrittberg

YouTube: https://www.youtube.com/@kimrittbergcontent

• 10 Tips to Take Your Videos From Mediocre to Magnetic: Kim's free guide covering the crucial foundations of how to get clients and leads through video. https://www.kimrittberg.com/tips
• Video Boot Camp: Attract clients, grow your brand & your revenue on Social Media through video.https://kimrittberg.mykajabi.com/video_boot_camp

This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA.

https://chika-obih-cpa.kit.com/moneyguide

You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money.

This free guide changes that in less time than it takes your coffee to brew.

The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter.

Get it here: https://chika-obih-cpa.kit.com/moneyguide

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In this episode, Megan Yelaney walks us through how she rebuilt from scratch after having twins, what she actually did to find her edge again after becoming a ‘basic business coach’, and why the business identity crisis you're experiencing right now might have more to do with your messaging than anything else.

This episode is for anyone who's felt like their business doesn't fit anymore—whether you just had a baby, went through a major life shift, or just quietly stopped recognizing yourself in the thing you built.

Here's What We Cover:

1. The "basic coach" wake-up call
2. How to find your edge when you've lost it
3. Why your business identity crisis is probably a messaging problem
4. How the online business landscape is shifting right now
5. The stupidly simple relationship-building strategy that Megan swears by

Resources and Sponsorship:

Connect with Megan:

Website: https://meganyelaney.com/

Instagram: instagram.com/meganyelaney

Main Character Energy: Megan's 7-episode private podcast series that walks you through finding your distinctive edge, understanding your messaging gap, and showing up in a way that's unmistakably you — https://meganyelaney.com/main-character-energy

This episode is brought to you by The Monthly Money Check-In Guide by Chika Obih, CPA.

https://chika-obih-cpa.kit.com/moneyguide

You know that tight feeling in your chest when you realize you haven't looked at your numbers in weeks? The tab you keep closing. The invoices you keep meaning to follow up on. The vague anxiety that lives in the background of your business because you're not quite sure what's happening with your money.

This free guide changes that in less time than it takes your coffee to brew.

The Monthly Money Check-In Guide walks you through a simple monthly process that takes you from avoidant and anxious to clear, confident, and actually in control. No complicated software. No accounting degree. Just a repeatable habit that makes running your business feel a whole lot lighter.

Get it Here: https://chika-obih-cpa.kit.com/moneyguide

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Justin Blackman is a brand voice and messaging strategist who's spent years helping businesses figure out what makes them different on purpose. And in this conversation, we're diving into something most people skip right over: finding your distinctive edge.

Because here's the thing: you can have all the right keywords, all the right frameworks, all the voice-of-customer research in the world—but if you don't know what makes you different, your copy is going to sound like everyone else's.

If your messaging feels a little too generic, a little too safe, or like it could belong to anyone in your industry, this episode is for you.

Here’s what we cover:

1. Why everyone sounds the same now (it’s not just AI)
2. The four-part test for your distinctive edge
3. How to find your edge and what actually makes you different
4. Why voice-of-customer research isn't enough
5. The role emotion plays in great copy

Resources and sponsorships:

Connect with Justin:

Website: https://justinblackman.com/

Want to continue the conversation with Justin? Reply to Justin's emails – he actually reads and responds to them!

93 Email Sign-Offs to Punch Up Your Emails: Justin's free download of funny, personality-driven ways to close your emails (because "talk soon" is boring) justinblackman.com/emails

Justin's Movie Breakdowns: Blog posts analyzing copywriting lessons from film scenes

The Bear: https://justinblackman.com/bear/

Gilmore Girls: https://justinblackman.com/gilmoregirls/

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/

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Welcome to part two of my Back on the Map series.

In part one, I talked about the biggest mistake I've made in business and what it's cost me.

Part 2 is the next layer of that conversation. Because once you get clearer on what you want to be known for, you also have to start changing how you operate—how you build your visibility and authority, how you approach growth, how you structure your business.

In this episode, I'm pulling back the curtain to talk about what I'm changing behind the scenes, what I'm noticing, and what I think actually matters if you want to become known for something online.

Here's What I Cover:

1. Why I'm doing way less but building way more intentionally

2. Why your niche isn't enough anymore

3. The shift from random marketing activities to a visibility ecosystem

4. Why you need to sell sooner than you think

5. The four buckets your business needs

Resources and sponsorship:

Back on the Map Part 1: Listen to the first episode where I break down my biggest mistakes: //podcasts.apple.com/gb/podcast/ep-211-back-on-the-map-the-biggest-mistake-ive-made/id1644601845?i=1000758653311

Leave a voicemail with your questions: Sophia will answer them in upcoming episodes: https://www.speakpipe.com/MarketingUnfiltered

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/

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There's a lot of noise out there right now about AI search "killing" SEO.

In this episode, SEO Strategist Laura Jawad is back to cut through the panic and get real about what's actually changing and what hasn’t in the world of SEO.

We talk about the foundation you still need (yes, the basics still matter), the new layer AI adds on top of that, and the practical steps you can take right now to make sure your work gets found—whether someone's searching on Google or asking ChatGPT.

Here’s what we cover:

1. The real numbers on AI search and why SEO isn’t dead
2. The SEO basics that still matter
3. What AI really does to your SEO and visibility
4. Why your online visibility and reputation matter more than ever
5. How to audit where you currently rank in searches

Plus so much more

Resources and Sponsorships:

Connect with Laura:

Instagram: https://www.instagram.com/heylaurajawad

Website: https://www.laurajawadmarketing.com/

SEO Simplified Keyword Research Workbook: laurajawadmarketing.com/marketing-unfiltered

How to Check Your Google Ranking for Free blog post: https://www.laurajawadmarketing.com/blog/how-do-i-check-my-google-ranking-for-free/

This episode is brought to you by Tiffany Neuman’s Authority Positioning Audit:

https://audit.brandospro.com/

Before You Pitch the Stage, Raise Your Fees, or Launch That Book… Do This!

In less than 5 minutes, the Authority Positioning Audit will reveal how your brand and positioning are currently being perceived, where misalignment may be holding you back, and what to refine...so your next-level opportunities (like speaking on that dream stage or landing a book deal) become inevitable.

Start your audit here: https://audit.brandospro.com/

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This week’s episode is a follow-up to my recent conversation with Kelly Chase in episode 213.

We talked about something I don't think enough people are discussing: what happens when your business gets more visibility than it's actually built to handle.

The truth? More visibility doesn't automatically grow your business like we think it does. Sometimes it actually breaks it.

In this episode, I'm breaking down the three pieces you need in place before chasing more visibility—because if these aren't solid, more eyes on your work won't grow your business. It'll just amplify the gaps.

Here's what I discussed:

1. Why more visibility won't fix unclear messaging

2. The difference between getting attention and holding attention

3. Visibility for the sake of being seen vs. visibility that builds authority

4. What happens after someone finds you?

5. The infrastructure piece most people skip

And so much more…

Resources & Sponsorship:

She's a Big Deal: Sophia's program for building authority, deepening your network, and creating a rinse-and-repeat system that doesn't rely on constant content creation. Beta round kicks off May 18th. Learn More & Apply Here: https://docs.google.com/document/d/1iXW0B1s0PSqxJjDVpr0Z2PDrqfRblGj_dHzDO0FeLNQ/edit?usp=sharing

This episode is brought to you by Belinda Rosenblum's Pay Yourself Calculator.

https://ownyourmoney.isrefer.com/go/calculator/Sophia/

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

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If you've ever hit six figures and thought, "Wait...where did all the money go?" — this episode is for you.

I'm joined by Belinda Rosenblum, who's been in business for nearly two decades and has seen (and experienced) every version of the six-figure paycheck-to-paycheck trap. This is the conversation about what actually happens to your money as you scale — the real numbers, the hidden expenses, and why so many smart business owners end up resenting the business they built.

Here's What We Cover:

1. The six-figure trap: Why $100K+ can still feel broke (and why $250K doesn’t fix it)

2. What’s actually killing your profit: undercharging, overdelivering, messy team spending, and “bank balance” decision-making

3. The $155K year that made $2K: The wake-up call that led to a $96K profit glow-up the very next year

4. How to build offers that actually pay you well (without chaining you to your laptop)

Plus so much more…

Resources:

Connect With Belinda:

IG: @belindarosenblum

Website: ownyourmoney.com

→ Rich Business Bootcamp - May 11-14: https://ownyourmoney.isrefer.com/go/series/Sophia/

In 4 days, discover the upgraded financial system to keep more revenue in your pocket and set you up to scale to $500K+ without running yourself into the ground.

→ Pay Yourself Calculator: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

→ Listen to this episode with 18+ offer ideas beyond 1:1 coaching if you're ready to get creative about what you're selling: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013

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In this episode, Coach Kelly Chase shares what it was really like behind the scenes of building her business after filming Love Is Blind: the brand deals that didn't convert, the audience that wanted health coaching when she wanted to talk business, the $45,000 she made in 7 months but couldn't celebrate because it "wasn't six figures," and why she eventually took a year and a half off from coaching altogether.

This is a conversation about visibility, public failure, nervous system dysregulation, money mindset, and what it actually takes to rebuild when you've lost your way.

Here's What We Cover:

1. What really happened to her visibility after Love is Blind
2. The mistake of building the wrong type of audience
3. Why followers don't equal authority or sales
4. The big wins she couldn't celebrate
5. Money mindset tips that actually work

plus so much more...

Resources + Sponsorship:

Connect with Kelly Chase:

IG: @chaselifewithkelly & @chaselifewithkellypodcast

TikTok: @iamkellychase

Website: Www.chaselifewithkelly.com

This episode is brought to you by Belinda Rosenblum's - Pay Yourself Calculator.

https://ownyourmoney.isrefer.com/go/calculator/Sophia/

As you scale to $500K and $1M, owner pay doesn’t just work itself out (Belinda learned this the hard way). If you don’t plan for it, you’ll pay everyone and everything first – and yourself last.

The Pay Yourself Calculator shows what your business needs to earn to support paying you as you grow.

Get it here: https://ownyourmoney.isrefer.com/go/calculator/Sophia/

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Build a Brand Foundation That Supports Your Next Level with Tiffany Neuman

Tiffany Neuman is a brand strategist who works with thought leaders to build what she calls a "brand operating system." And here's the truth: most of us are operating with some version of a Frankenstein brand. We built the plane while flying it, added layers as we went, and now we're looking around, wondering why our next level feels harder than it should.

In this episode we're breaking down what actually makes up a brand (it's way more than logos and colors), and how to start refining your brand so it actually supports where you're going next.

If your business has grown but your brand hasn't quite caught up, this is for you.

Here’s what we cover:

1. What a brand actually is — your entire business ecosystem, not just visuals

2. The Frankenstein brand problem — too many pivots and layers, leaving your brand disjointed and unfocused

3. The core elements of a strong brand foundation — voice, offers, story, ideal client, and more

4. The overlooked piece: your client journey — how people are nurtured, supported, and moved into what’s next

5. The brand shift that costs nothing — stop selling, start inviting

plus so much more...

Resources & Sponsorship:

The Authority Positioning Audit: https://audit.brandospro.com/

The 5-minute audit that diagnoses gaps and opportunities in your brand

Connect with Tiffany Neuman:

Instagram: https://www.instagram.com/tiffanyneumancreative

Website: https://yourlegacybrand.com/

This episode is brought to you by AI Super Author, created by Ashley Mansour.

aisuperauthor.com

Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients?

Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all.

Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice).

If you’ve had “write a book” sitting in the back of your mind… this is your sign.

Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

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This is episode one of a new series called Back on the Map, where I'm taking you behind the scenes of what it looks like to rebuild after losing your way.

This one's vulnerable. And honestly? A little maddening.

Because the mistake I made was so basic, so fundamental, that it's almost embarrassing to admit. And I didn't just do it for a second—I did it for years.

In this episode, I'm walking you through what happened when I went from being "the social media girl" to trying to become "the marketing girl"—and why that shift didn't just create a messaging headache. It created systemic problems that affected everything from my energy to my team to my positioning in the industry.

Here's What We Cover:

1. The “I can help with everything” trap that’s keeping you invisible

2. What happens when you stop niching (beyond the messaging headache)

3. The red flag that your messaging is too vague… and costing you sales

4. Why "switching gears constantly" is draining you faster than you think

5. How unclear positioning is quietly blocking bigger opportunities

And so much more…

Resources and Sponsorship:

• Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

This episode is brought to you by AI Super Author, created by Ashley Mansour.

aisuperauthor.com

Are you a coach who has had “write a book” sitting in the back of your mind for… months? Years? And not just any book—but one that actually helps you get clients?

Most people either get stuck staring at a blank page or end up creating something that sounds like everyone else because they’re relying on generic AI or no structure at all.

Ashley’s approach is different. She’s been helping people write strategic, marketable books in as little as 30 days—before AI was even part of the conversation. And now, she’s built that method into AI Super Author so you can validate your idea, structure your content, and actually write your book faster (without losing your voice).

If you’ve had “write a book” sitting in the back of your mind… this is your sign.

Try AI Super Author for $97/month (cancel anytime) and start creating your book today: aisuperauthor.com

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Ash Chow is a launch copywriter and sales page expert, and in this episode she's breaking down exactly what needs to be on your sales page, in what order, and why most people are missing the most important sections entirely.

This isn't theory. This is the structure, the messaging principles, and the nitty-gritty details you need to actually write (or rewrite) your sales page so it converts without feeling pushy.

If your sales page feels like a block of text that no one's reading or worse, you're getting traffic but no conversions, this episode is for you.

Here’s What We Cover:

1. Why the sales page should come before your launch emails (and how it makes messaging 10x easier)

2. The 4 core sections every high-converting sales page needs

3. The missing section most sales pages skip that quietly tanks conversions

4. How to make your messaging hyper-specific instead of vague so it actually resonates

5. 3 signs your sales page needs a refresh (even if it used to convert)

…and the list doesn’t stop there!

Resources + SPONSORS:

• Free Sales Page Guide: https://ashchow.com/salespageguide - Get the exact process and framework Ash uses to write sales pages for herself and her clients!
• Connect with Ash Chow:

Website: https://ashchow.com/

Instagram: @itsashchow

This episode is brought to you by Mindi Huebner's CEO Identity Quiz.

mindihuebner.com/ceoquiz

Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you.

The truth? You might be operating within the wrong identity.

Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out.

Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

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Marisa Corcoran is back on Marketing Unfiltered for round three (honestly, she’s basically the Steve Martin of this podcast) — and we’re getting wildly practical about something almost every business owner sets up once… and then forgets exists:

Your welcome sequence.

Because if your welcome sequence hasn’t been touched in forever, doesn’t sound like you anymore, or is quietly selling something you don’t even offer… you’re not alone. And in this episode, Marisa breaks down what a welcome sequence is actually supposed to do — and how to make yours feel human, memorable, and wildly effective (without living in a copy cave for the rest of your life).

In This Episode, We Cover...

• Why a welcome sequence can do more than “deliver the freebie” — and what it should be doing instead
• The two questions every subscriber is subconsciously asking when they join your list
• Marisa’s #1 welcome-sequence metric (hint: it’s not opens or clicks)
• How to write a first email that gets replies fast (and helps deliverability too)
• The “word closet” + personality seeding approach that makes your emails sound unmistakably like you
• A simple 4-email structure you can steal (and when to stop adding more)
• How often to send welcome sequence emails (and why “spacing them out too much” kills momentum)
• Whether people should receive your regular newsletter while they’re in a welcome sequence (and why Marisa says no)
• The fastest way to update your welcome sequence without rewriting a brand new one for every lead magnet
• What to do if you swear you have “no personality” or “no interesting stories” to share (spoiler: Marisa would bet her student loans you do)

SPONSOR:

This episode is brought to you by Mindi Huebner's SUBCONSCIOUS CEO Identity Quiz:

https://pages.mindihuebner.com/take-the-ceo-reset-quiz

RESOURCES FROM OUR GUEST:

Marisa Corcoran’s Free Copy Camp (March 3–5)
A free 3-day experience happening March 3rd to March 5th where Marisa teaches you how to stand out with your words in the age of AI — and there’s no selling inside Copy Camp.

→ https://marisacorcoran.com/copy-camp/?affiliate=sophiaparra

Leave Them Wanting More (Masterclass)
Marisa’s masterclass (coming up soon!) where she’ll recap key concepts and go deeper on how to craft copy that leaves people obsessed in the best way.

→ https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/665926297c163/

Copy Confidence Society (Doors Opening Soon)
Marisa’s signature program where you write copy that sounds like you, sells without being cringe, and turns your marketing into an actual asset.

→ https://sophiaparra--marisacorcoran.thrivecart.com/the-copy-confidence-society-april-2026/6659261d7c162/

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In this episode, Sophia breaks down why relying on guest appearances keeps you positioned as a supporting character and how hosting your own rooms accelerates authority, list growth, and leverage.

We Cover:

1. The psychological difference between guesting and hosting, and why building the room shifts perception fast
2. Why audience size isn’t the real authority play and what is
3. The compounding power of hosting so you can MAKE time to create your own thing (especially if one of your go-to excuses is that you don't have any)
4. How to think strategically about flops, promotion, and collaboration expectations so you don't let any fears hold you back
5. The 3 filters to decide what you should host so it doesn't end up being a waste of time

If you’re ready to be a bigger deal, this episode (and perspective shift) is a must.

RESOURCES + SPONSORS:

This episode is brought to you by Mindi Huebner's CEO Identity Quiz.

mindihuebner.com/ceoquiz

Are you a high-achieving woman who knows what it’s like to overwork, overthink, or overdeliver because that’s how you’ve always done it? BUT if we got really honest, maybe those same habits are essentially sucking the life out of you and you're ready to admit they're not working for you.

The truth? You might be operating within the wrong identity.

Learning the correct identity doesn't just move you forward faster, it puts you back into alignment so you stop burning yourself out.

Take Mindi's quiz, learn your CEO identiy, and get built-for-your-CEO-type tips and enhancements, for free: mindihuebner.com/ceoquiz

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In this episode with brand voice and messaging strategist Jen Liddy, we're diving into the layers of messaging that most people completely miss. This isn't about being louder or showing up more. It's about letting the parts of YOU that make you different actually show up in your content.

You know your audience's pain points. You're using their words. You're talking about feelings and potential. But something's still missing. Your messaging feels flat and generic, like every other coach in your space. Here's what nobody tells you: The floor of messaging (knowing your audience) is essential. But the nuance, the voice, the personality, and the positioning are what actually make people choose YOU.

Here's What We Cover:

1. The 3 nuanced layers of messaging: That sit on top of the foundational "audience-first" work: voice, personality, and positioning
2. The exact questions to ask past clients and friends to uncover what actually sets you apart (and how to receive those answers without swatting them away)
3. How to position yourself without sounding braggy: Seed your expertise through client stories, micro-stories from everyday life, and examples woven into your content
4. How to know if you're boring (spoiler: you're not, and vanilla is a flavor)—the most interesting thing you can do is be genuinely interested in other people
5. The framework vs. personality distinction: Where you land in the client journey matters—are you the "audience-first" person or the "creator-first" person? That's positioning.

…and the deeper work that turns good messaging into magnetic messaging.

Resources:

• Jen's Custom GPT for Brand Positioning: https://www.jenliddy.com/Sophia
• Connect with Jen on LinkedIn: Search "Jen Liddy" (one 'n')
• Subconscious CEO Identity Quiz (by Mindi Huebner): https://pages.mindihuebner.com/take-the-ceo-reset-quiz

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You know that panicky moment when you realize you need sales NOW but you don't have a giant audience to sell to? Yeah, that one.

Maybe renewals didn't come through. Maybe a launch underperformed. Maybe life got busy and audience growth just... didn't happen. And now you're stuck thinking: "Should I focus on growth or sales? How do I do BOTH without losing my mind?"

Here's the truth: When you need revenue sooner rather than later, proximity beats popularity. Every time.

In this episode, Sophia will be breaking down the exact 3-bucket framework for making sales when your audience feels too small without waiting months for visibility to build. These are the fastest paths to revenue that don't require more followers, more content, or more time.

Here's What We Cover:

1. Re-Engage the Warmest People in Your World. Your fastest path to sales isn't strangers, it's people who already know and trust you
2. Past clients aren't one-and-done: Think "next step," not "start over"—what's the natural next level for people who've already worked with you?
3. Discovery calls that didn't convert aren't forever-nos—they're usually "not right now," and following up 3-6 months later with context is how you turn maybes into yeses
4. Borrowed Audiences = Instant Sales Opportunities. You don't have to build trust from scratch, you can borrow it
5. Affiliate-powered launches: Instead of relying on your own list, bring in colleagues and past clients to promote your webinar/challenge/training for a commission
6. Fast, Activation-Based Sales Moments. Create short, energetic sales windows that activate the audience you already have
7. Giveaways that turn into sales windows: Run a giveaway, collect applications, choose a winner, then offer everyone who applied a 48-hour special invitation

...and so much more!

Resources:

• Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

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If your audience feels quiet right now, like the DMs are slow, the energy is flat, and you're showing up but nobody's really responding, this episode is for you.

Here's the truth: A quiet audience is almost never a content problem. It's not a follower count problem either. It's a connection problem, a follow-up problem, and an "I'm not creating engagement strategically" problem.

In this solo episode, Sophia will break down the exact 3-layer framework she uses to create engagement on demand, the kind that actually leads to conversations, relationships, and sales. Not viral moments. Not vanity metrics. Real, meaningful engagement that converts.

Here's What We Cover:

1. Stay Connected to the People Already Here. Build a weekly habit of personal outreach (it doesn't have to be 100 DMs, even one intentional message matters)
2. Where to focus your connection energy. Follow up with discovery calls that didn't convert, stay close to current clients, and reconnect with people who used to engage
3. Turn Lurkers Into Conversations. Create intentional opportunities for people to raise their hands (polls, question stickers, link clicks)
4. How to use engagement as intel. When someone votes on your poll about doubling their email list, that's not just engagement, that's information you can act on
5. Create Engagement With a Plan. If you don't know what you'll do with engagement, there's no point in creating it

... plus a simple formula for using connection that converts!

Resources:

• Free Q&A Day Strategy Guide:
• Send Sophia a voicemail with your questions: https://www.speakpipe.com/MarketingUnfiltered

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Gloria Chou is back to drop some serious truth bombs about AI search, the trust recession, and why traditional SEO is basically dead.

This episode gets unhinged in the best way as we dive into how ChatGPT is completely changing the game for discovery, why being human is your biggest competitive advantage, and the insane opportunity that's sitting right in front of us, if we're willing to grab it. Get ready to real about what's actually working in PR right now!

Here's What We Cover:

1. How AI search has fundamentally changed how people discover and buy (hint: it's not Google anymore)
2. The exact AI tools and prompts Gloria uses to write pitches, find podcasts, and monitor competitors in under 15 minutes
3. Why press mentions are 3x more effective than social media or ads for AI visibility right now
4. How to use Perplexity to do 90% of the work a PR agency would charge thousands for
5. The CPR pitching method (and how it's now trained into AI models)

... and what to do right now if you want to be discoverable, credible, and chosen.

Resources:

• Free Masterclass: gloriachoupr.com/masterclass
• DM Gloria "SOPHIA" on Instagram https://www.instagram.com/gloriachoupr for bonus resources
• Tool: https://www.perplexity.ai/
• Tool: https://chatgpt.com/

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Jenna Kutcher is pausing The Goal Digger Podcast. Amy Porterfield is retiring Digital Course Academy. And the internet is doing what the internet does, panicking and asking if this means podcasts are dead, courses don't work, and online business as we know it is over. Sophia is here to slow that narrative WAY down. Because what's actually happening isn't that these formats are broken, it's that two massive business owners are intentionally closing chapters they've been in for nearly a decade. There's a huge difference between "this format no longer works" and "this format no longer fits where I am." In this episode, Sophia breaks down the real industry shifts happening (spoiler: they happen every 5-10 years), why a big fish feeling a shift doesn't mean the pond dried up, and gives you three concrete actions to take instead of panicking or standing still.

Here's What We Cover:

1. The crucial distinction no one's making — "This format no longer works" vs. "This format no longer fits where I am" (and why that matters)
2. Industry shifts are fucking normal — Why this happens every 5-10 years and it doesn't mean everything stops working
3. The bigger context: from COVID to AI — How reels, short-form video, and AI have all been industry shift moments we've navigated before
4. Courses are still selling, podcasts still work — But they're being consumed differently, trust looks different, expectations have changed
5. The three things to do instead of panicking:
   • Create intentional pause — What could you pause for 30-90 days to create space for clarity?
   • Audit for revenue AND joy — Look at what makes money, what doesn't, what brings joy, and what makes you roll your eyes
   • Listen to what your audience is excited about NOW — Not three years ago, not what everyone else is selling

...and what to focus on when the industry feels loud, chaotic, and unclear.

Resources Mentioned:

• Submit Your Question: https://www.speakpipe.com/MarketingUnfiltered
• Listen to this for more ways to sell outside of 1:1 coaching: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013
• My AI strategy for coaches and creators: https://podcasts.apple.com/gb/podcast/ep-200-my-ai-strategy-for-coaches-creators-going-into-2026/id1644601845?i=1000741533840

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Six months ago (literally the week Sophia gave birth), she and her husband, Bradley, a Peloton instructor with a built-in community, launched a podcast that got thousands of downloads immediately. No warming up. No convincing. People just showed up. It was such a stark contrast to launching Marketing Unfiltered years earlier without an audience, and it crystallized something Sophia sees coaches mess up constantly: they spend a year perfecting their program while completely forgetting to grow their community. Then they launch a webinar and ask, "who am I promoting this to?" and realize... there's no one there. This episode is Sophia's wake-up call that audience growth can't be an afterthought anymore, it needs seasons, strategy, and to happen alongside (or before) building your offers. Because if you want to be a big deal in 2026, you can't wait until your program is perfect to start growing your audience.

Here's What We Cover:

1. The biggest mistake coaches make with audience growth: Spending a year perfecting the program while forgetting to consistently grow the community
2. The order that actually works: Build the audience and relationship BEFORE or WHILE you build the thing (not after it's "perfect")
3. The difference between passive exposure and real growth: Why podcast guesting and lead magnets are great for consistency but not how you grow BIG
4. The three best ways to own your growth: Summits, Private Podcasts, and Bundles: When each strategy works best and which one matches your sales approach

…and other proven growth principles most coaches overlook.

Resources Mentioned:

• Submit Your Question — https://www.speakpipe.com/MarketingUnfiltered

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Selling in 2026 doesn’t have to mean another 1:1 offer, course, or mastermind.

In this episode of Marketing Unfiltered, I’m giving you permission to think outside the box when it comes to how you sell — and walking you through six creative categories of offers coaches are using right now to generate revenue without burning out.

If you’ve felt boxed in by traditional coaching models, this episode will help you rethink what’s possible.

In this episode, I cover:

• Why coaches don’t need to rely solely on 1:1 coaching, courses, or memberships anymore
• How to sell visibility, proximity, speed, and insight — not just transformations
• Creative offer ideas like Q&A memberships, office hours passes, laser coaching, and private audio feeds
• How to reimagine VIP days with 48–72 hour sprints
• Ways to monetize your ecosystem through affiliates, licensing, and partnerships
• Trend memberships and industry insight offers that position you as the go-to expert
• How to choose offers that align with how you actually want to work in 2026

This episode is meant to spark ideas — and I think it will!

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AI has changed the business landscape — fast.

In this episode, I’m sharing how I’m thinking about AI as we move into 2026, especially after a year that felt harder than expected for a lot of coaches, consultants, and service providers.

I walk you through three strategic ways I’m using AI in my own business — not as a gimmick, but as a core part of my offers, systems, and decision-making.

In this episode, I cover:

1. Why AI has temporarily shifted how people value coaching and services
2. How I use AI as a speed filter across my offers
3. Where AI has replaced certain team tasks — without lowering quality
4. My favorite AI prompt for quality control and decision-making
5. Why “just using ChatGPT to write emails” isn’t enough anymore

This isn’t about doing everything with AI.

It’s about using it intentionally so you don’t get left behind.

Got questions?

Email team@getcoachsocial.com

OR

Leave me a voicemail here so I can feature you on an upcoming episode and/or come up with creative ways to support you: http://speakpipe.com/marketingunfiltered

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Kelly Sinclair took the entire summer off social media and had her highest-income summer in four years. How? By redefining visibility as a daily habit that has nothing to do with performative posting and everything to do with building actual relationships. In this refreshingly honest episode, Kelly shares why she declared 2025 "the year of only if it's a hell yes," how she got a client while working at a bookstore with a messy hair bun, and why visibility is about taking one strategic action every single day, not checking off boxes to feel productive. From building custom AI tools to help you take messy action to the reality of cycling back to "I don't know what I'm selling" eight years into business, this episode is permission to let it be easy.

Here's What We Cover:

1. Performative visibility vs. strategic visibility: Why posting on Instagram with 65 followers is literally doing nothing for your business (and what to do instead)
2. The 10-minute daily visibility habit that changed everything: How one local media pitch led to a multi-millionaire podcast guest, a speaking gig in Nashville, and collaboration opportunities that keep coming
3. Why bundles are Kelly's favorite list growth strategy right now: How she launched a bundle on her birthday, went biking and bar hopping, and woke up to 230 new subscribers
4. How to use AI for visibility without sounding like AI wrote it: Why you need a brand calibrator (not just prompts) to train AI to actually sound like you
5. Building custom GPTs: Valerie the Visibility Auditor and Sarah the Sprint Coach: Kelly's interactive AI tools that assess your visibility actions and coach you through taking strategic moves

…and the list doesn’t stop there!

Resources Mentioned:

• 90-Day Visibility Sprint Starter Kit (FREE): https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/
• Entrepreneur School Podcast: https://kellysinclair.thrivecart.com/the-90-day-visibility-sprint-podcast/?coupon=SOPHIAPOD
• Connect with Kelly: www.instagram.com/ksco_kelly/

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There are 20,000 events happening TODAY that need speakers (7,500 in the US alone), and Laurie-Ann Murabito is here to show you exactly how to get booked for them. A former healthcare professional turned professional speaker who helps coaches, consultants, and service providers leverage speaking as their best form of marketing, Laurie-Ann breaks down why speaking is the ultimate trust-building strategy in this trust recession we're all navigating. From why your voice conveys confidence (or pushes people away) to the exact script for reaching out to your warm market, this conversation is a masterclass in getting on stages, virtual or live, and converting those audiences into clients. If you've been telling yourself you're not ready to speak or that speaking isn't for you, this episode will flip that script completely.

Here's What We Cover:

1. Why your voice is your secret weapon in the trust recession: How frequency, pauses, and tone convey confidence and build trust (and why AI-written content pushes people away)
2. The "get ready to be ready" principle: Why you need your speech written BEFORE you start pitching (and what happened when Laurie-Ann had answers ready during a casual coffee chat)
3. The warm market strategy that booked 4 gigs from 1 phone call: How to leverage people who already know, love, and trust you (and the exact dialogue to use)
4. How to open the door to conversation without being salesy: The questions to ask meeting planners that get you information (not rejection)
5. The daily vitamin approach to building relationships: Why reaching out to 1-2 people every day (not 14 on Sunday) actually works

... and everything else that happens when people hear you speak!

Resources Mentioned:

• Free Guide: 10 Most Downloaded Episodes: https://speakandstandout.com/Guide

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Meet Mindi Huebner, a subconscious identity coach who helps high-achieving women shed conditioning and breaks down the identity gap, the space between who you're being and who you say you want to be. From why you can't check your emails without anxiety to why women are twice as likely to justify using AI, this conversation will make you realize that 95% of what you do is subconsciously automated. If you've ever felt overwhelmed looking at your calendar or wondered why success feels so hard, Mindi explains the beliefs running the show behind the scenes and how to actually close that gap.

Here's What We Cover:

1. Why your subconscious keeps you surviving, not successful — How your brain burns the least amount of calories possible to keep you in familiar patterns (even when they don't serve you)
2. Mindi's 15-minute call strategy that actually works — How she sells high-ticket offers by identifying limiting beliefs in 15 minutes (and why people have opinions about it)
3. Women and AI: the justification problem — Why men are twice as likely to use AI and zero times as likely to justify it (and what that means for the gender pay gap)
4. Your 24-carat identity framework — How to map out the version of you who has everything she wants (down to what she smells like)
5. The 5-4-3-2-1 nervous system regulation technique — Five things you can see, four you can touch, three you can hear, two you can smell, one deep breath

... and so much more!

Resources Mentioned:

• 10-Episode Private Podcast from Mindi — DM "podcast" on LinkedIn or Instagram to receive it
• Connect with Mindi:
  • LinkedIn - https://www.linkedin.com/in/mindihuebner/

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If you've ever wondered what buying signals you're missing or how to turn data into an actual story that helps you make better business decisions, this episode will blow your mind. Meet Kelsey Silver, a former marriage and family therapist turned data analytics expert who built an AI tool called Foresight HQ after realizing coaches were literally ghosting people with their credit cards out, ready to buy. With a master's in marriage and family therapy and over a decade in corporate-level predictive analytics, Kelsey breaks down the psychology behind customer journeys in a way that will completely change how you look at your Instagram DMs, email sequences, and sales data.

Here's What We Cover:

1. Psychological triggers vs. buying signals: what's the difference? The things you do as a business owner to trigger action vs. the signals your customers give when they're ready to buy
2. Implementation intent: the buying signal everyone misses. Why questions about VAs attending calls or PDF formats are massive red flags that someone has already decided yes
3. How to sell without actually selling. Kelsey's three-tier affiliate partnership program and why she pays affiliates MORE when they do more work
4. The 48-hour rule for opening wallets. Why you want people to make their first purchase within 48 hours of joining your list and how to make that happen
5. Low ticket vs. high ticket: which needs more touchpoints? The counterintuitive truth about why low-ticket offers sometimes need MORE nurturing than high-ticket

... and so a lot more!

Resources:

• 5 DM Signals They're Ready to Buy (Before They Ask for the Link): https://kelseysilver.com/5-dm-signals-7564?am_id=sophia7784
• Foresight HQ: https://foresighthq.app/signup?am_id=sophia1615
• ForesightHQ 7-day $7 trial: https://foresighthq.app/7-day-trial-checkout?am_id=sophia5067
• Connect with Kelsey: https://www.instagram.com/kelseyesilver

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Just in time for Halloween, in this episode, we're diving into the truly scary stuff, the legal blind spots that could haunt your coaching business. Attorney Sarah Waldbuesser (who's been in the online legal space for 10 years) breaks down everything from contracts and trademarks to AI legal risks that most coaches aren't even thinking about. If you've ever wondered when templates are enough versus when you need a lawyer, what actually happens when clients ghost on payment plans, or how AI is changing the legal landscape of your business, we will give you the clarity (and peace of mind) you desperately need. Because legal isn't just about protection, it's about power.

Here's What We Cover:

1. The most common legal blind spots in the coaching industry: Why coaches start businesses without thinking about legal at all (and what that costs them)
2. The "gut punch test" for trademarking: Sarah's simple way to know if it's time to trademark your business name, course, or podcast
3. How to protect yourself from clients who ghost on payment plans: What actually works (and what doesn't) when clients stop paying
4. The truth about third-party platforms like Kajabi: Hidden legal risks you might be missing and why copying Kajabi's terms won't protect you
5. The power mindset shift around legal: Why thinking "I have to be protected" versus "I AM protected" changes everything about how you show up as a CEO

... and so much more!

Resources Mentioned:

• Coach's Legal Checklist:
• AI Legal Starter Guide:
• Destination Legal: https://destinationlegal.com/collections/templates
• Connect with Sarah: @destinationlegal on IG and FB

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Stop chasing visibility and start building authority. Beth Nydick, a former TV producer with almost 20 years in digital media (who's been everyone from Dr. Oz's blogger to a cocktail cookbook author), breaks down why most entrepreneurs are completely missing the point when it comes to podcast guesting. This isn't about landing the interview, it's about what you do with it. Beth shares her signature MICS Method for turning one podcast appearance into $10,000 in client revenue and calls out the fake PR "experts" who are selling you snake oil. If you've ever wondered why your podcast appearances aren't converting into sales, this episode will blow your mind.

Here's What We Cover:

1. Beth's MICS Method — Her signature system for Messaging, Interview prep, CTAs, and Systems that turns one podcast into $10K
2. The first 12 seconds rule — What podcast hosts notice immediately that tells them if you're prepared (or winging it)
3. How to do CTAs throughout the entire episode — Why waiting until the end is costing you sales and how to drop breadcrumbs from minute one
4. The post-interview promotional system — Beth's exact backend strategy for leveraging one interview multiple times throughout the year
5. Exclusive lead magnets for podcast listeners — How to create different offerings based on specific audiences (not just one generic freebie)

... and so much more!

Resources Mentioned:

• Rich Relationships by Selena Soo: https://www.amazon.com/Rich-Relationships-Million-Dollar-Network-Business/dp/B0F35GH7RQ
• Connect with Beth: Find her at @BethNydick on all platforms
• DM Beth the word "Sophia" on Instagram for her exclusive podcast listener gift: https://www.instagram.com/bethnydick/

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In this episode, Ash, a therapist who pulled her kids out of school to travel the world for three years while running her business as the sole breadwinner, shares the raw truth about high-functioning burnout - the kind that looks like success from the outside but slowly kills you on the inside. From making half a million dollars while working 10-15 hours a week to burning out the following year trying to "professionalize" her business, Ash reveals why our attempts to fix burnout with to-do lists and perfect systems are actually making it worse. This episode will challenge everything you thought you knew about productivity, self-care, and what it really takes to break free from cortisol addiction.

Here's What We Cover:

1. What is high-functioning burnout? — Why the most successful-looking women are often the most burnt out (and why no one checks on them)
2. The cortisol addiction trap — How our bodies become addicted to stress and why "peace" can actually feel unsafe
3. Why perfectionism leads to burnout — Ash's story of making $500K in a relaxed, unstructured way, then burning out the next year trying to make her business "professional"
4. The dangerous myth of multitasking — Why trying to do everything at once drains your energy faster and creates only "elusive peace"
5. Why self-care often doesn't work — The truth about performing self-care as another box to check instead of actual healing

... and so much more!

Resources Mentioned:

• Burnout Breakthrough: https://ashmcdonaldmentoring.com/burnout-breakthrough

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This episode is all about using that one weekend when everyone is in a buying mood to create momentum, build visibility, and move your business forward — without cheapening your services or burning yourself out. Sophia shares five creative, strategic plays you can use to leverage Black Friday whether you're launching something new, growing your list, or building buzz for 2025.

Here's What We Cover:

1. The Pilot Launch Play — How to test a new offer (like an AI service) at a founding member price without building the whole thing first
2. The Freebie Momentum Play — Why Black Friday weekend is perfect for growing your email list and how to create a juicier-than-usual opt-in
3. The Premium Bundle Play — How to increase conversions by adding value instead of cutting prices (without compromising your premium positioning)
4. The Partnership Visibility Play — Why collaboration is underutilized during Black Friday and how teaming up can double your reach
5. The Authority Play — How to use Black Friday as a visibility event to build trust and set yourself up for a stronger 2025 launch

Resources:

Go here for 45 ideas low ticket offer ideas:

https://docs.google.com/document/d/1E3sAMdPw8aFmuACQaLf55Z0bEtxym8EGF8GwXMuTiFU/edit?usp=sharing

Link not working? Send us a note!

Instagram: @sophiaparra

Email: team@getcoachsocial.com

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If you're carrying around everything in your business like it's all on you—feeling guilty about delegating, worried no one will do it right, or just stuck doing it all yourself—this episode is for you.

That's why I brought Natta Salvatore to Marketing #Unfiltered to talk about delegation in a way that actually works (not just in theory).

We cover:

➡️ The number one step you absolutely must take before delegating effectively

➡️ Natta's 5-step process for delegation that actually gets results

➡️ Why delegation matters so much (and what happens when you don't)

➡️ How AI can support your delegation process

➡️ The most genius AI strategy I've ever heard (seriously, I'm building this right now)

Fair warning: The AI tip Natta shares isn't directly about delegation, but it's so brilliant I couldn't stop thinking about it. I immediately started implementing it in my own business.

If you've ever thought "it's just easier to do it myself" or felt guilty asking your team to take things off your plate, this conversation will shift how you think about delegation entirely.

Resources mentioned:

➡️ Free guide: 5 Vital Delegation Mistakes (and How to Fix Them)

https://accidentalceo.co/delegate-freebie

➡️ Join the Accidental Entrepreneur Facebook Community

https://www.facebook.com/groups/accidentalceo.co

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for coaches who want to build genuine connections with their audience.

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This conversation is all about getting you to actually start using AI more by busting common myths and addressing the objections that might be holding you back. Kinsey brings incredible passion to helping entrepreneurs (especially women) embrace this new golden age of AI as the ultimate team member for your business.

We Cover...

• We address the biggest myths + truths about AI so we can start using it more effectively
• Why women specifically need to use AI
• How can you take AI seriously as an incredible team member in your business?
• What does it mean that we're in a "brand new golden age" and how can you fully embrace it?

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In this juicy episode, Stephanie Paradiso doesn't hold back on sharing exactly how to create a cash injection in your coaching business. Unlike most conversations about quick revenue, Stephanie brings both honesty about the realities (like audience size factors) and generous, actionable strategies you can implement.

Whether you need funds for an unexpected expense, want to invest in a program, or are ready to hire a team member, this episode gives you the tools to try something new and see real results.

Here's What We Cover:

• What exactly is a cash injection and why would a coach want to create one in their business?
• When should you consider implementing a cash injection strategy?
• How can coaches use sales psychology and marketing to create a cash injection?
• What offers work well for cash injections and how do you decide what's right for your business?
• How do you build a marketing strategy around cash injection offers?
• Why high-touch, exclusive offers tend to perform best for quick revenue generation

Resources Mentioned:

• Check out her website: www.inspiredsocial.co
• Follow her on Instagram:
  http://instagram.com/stephparadiso
  http://instagram.com/inspiredsocialco/
• Get her 43 strategic content ideas here: https://inspiredsocialco.myflodesk.com/ymys3g9soy

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I'm backkkk!!

After a two-month maternity pause, I'm sharing the unexpected lessons that changed how I approach business, boundaries, and success metrics.

(Plus, you'll hear a few behind the scenes stories of what was really going down behind the scenes.)

We cover:

➡️ The power of setting just TWO success metrics instead of overwhelming yourself with endless goals (and more importantly, the surprising success metric I used during my "maternity pause" that made all the difference)

➡️ How I grew my email list by 1,500+ people while being fully present with my newborn

➡️ The not-spoken-enough reason networking is so incredibly important (sorry in advance about the tears!)

➡️ How my network showed up for me during my maternity pause

➡️ The biggest reason(s) I could be present with Grayson

Resources mentioned:

• In this episode, I mentioned how I was using AI. I go much deeper on the topic in this episode:

https://podcasts.apple.com/gb/podcast/ep-175-4-ways-im-using-ai-to-make-my-business-less/id1644601845?i=1000709136790

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Your subconscious beliefs about money might be the biggest roadblock between you and the business success you're working so hard to achieve.

That's why I was thrilled to welcome Kelly Ruta to Marketing #Unfiltered for a conversation that felt like both a warm hug and a necessary wake-up call about our relationship with money.

We cover:

➡️ How subconscious limiting beliefs around money hold us back from business growth

➡️ The science behind why your subconscious mind has such a powerful impact on your financial decisions

➡️ A fun game of "Money Move or Money Myth" where Kelly breaks down common money advice you see online

➡️ Why some popular money beliefs aren't actually true (and what is)

➡️ Kelly's unique approach that combines both energetic and scientific perspectives

➡️ How taking breaks and sabbaticals can trigger money fears (and why that's normal)

➡️ Practical insights for entrepreneurs struggling with the "hustle or your business will fail" mentality

This episode is perfect if you've ever felt guilty about taking time off, questioned whether you "deserve" financial success, or found yourself stuck in patterns that don't serve your business growth.

Timing note:

This conversation happened on a particularly meaningful day—Kelly was about to begin her sabbatical, and I was preparing for maternity leave, making our discussion about money mindset and taking breaks especially relevant.

Resources:

Follow Kelly here: https://www.instagram.com/kellysruta/?hl=en

Take "The Invisible Sabateor Quiz." It's a 3 minute assessment to find out what's blocking you from all the income, impact, freedom and ease you desire (and deserve!) in your business. Plus, get a personalized mindset breakthrough to help you fully step into your role as a Limitless CEO. https://quiz.tryinteract.com/#/6164c4d32a121a0018c6d0ba

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This is a super juicy throwback with Jaclyn!

She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts. Here are some of the topics we dove into:

1) Why can focusing on podcasts make such a MASSIVE difference?

2) Do you need to have a podcast to take advantage of this medium?

3) What are the different ways you can leverage the podcasting platform to generate revenue?

4) How can we build relationships with people to get on podcasts?

And more!

We also play a fire round game where we learn her go-to biz building secrets...

Resources:

Until August 29th, join The Shortcut Suite and have access to 38+ AI prompts, templates, tools + resources that will save you 20 hours a week.

Just go here → https://www.gotocoach.club/shortcutsuitesignup

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Today’s voicemail question covers THREE challenges every business owner runs into:

🔥 How to re-engage your email list after going quiet
🔥 Whether to prioritize promoting your podcast or your community (and how they can actually work together)
🔥 What to do if your audience feels “too broad”

Inside this episode, I break it all down, including:

✨ The send-the-damn-email rule for reconnecting with your list (and how to reset expectations with honesty + confidence)
✨ Why you don’t have to choose between promoting your podcast and your community—and how to connect the two
✨ The secret to niching down without boxing yourself in (hint: it’s about your audience’s experience, not their job title)
✨ How to turn those audience “experiences” into endless content + clear calls to action

Whether you’ve ghosted your email list, feel stuck with too many calls-to-action, or worry your niche is too broad, this episode will help you simplify your strategy and start taking confident action again.

🎧 Listen now and then leave me your own voicemail question here → https://www.speakpipe.com/MarketingUnfiltered

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Tired of watching potential clients slip through your fingers because they need 83 touch points before they trust you enough to buy? What if you could speed up that journey while building genuine relationships that lead to incredible retention rates?

This is part two of a special cross-over episode! Make sure you listen to part one on Polly's podcast "Make More Money Without Selling Your Soul" where we dive into our business origin stories and the mistakes that taught us everything.

Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

In this episode, Sophia continues her conversation with evergreen funnel expert Polly Lavarello to tackle one of the biggest challenges facing entrepreneurs today: how to build trust and make sales in an increasingly skeptical market where people need more touch points than ever before.

We cover:

➡️ How low ticket offers are replacing webinars as the new "trust builder" (and why charging $50-$500 upfront gets better results than free)

➡️ The truth about touch points: why it's gone from 7 to 83 touch points before someone buys (and how to make this work FOR you, not against you)

➡️ Why retention should be 50%+ of your marketing focus (and how one client renewed for the FOURTH year in a row)

➡️ The biggest mistake entrepreneurs make: building fancy funnels before validating their offer actually sells

➡️ How to create a "body of work" with your content so new people can quickly understand what you do and why you're different

➡️ Why your business should be "the most boring thing about you" (and how simplicity builds trust faster than complexity)

➡️ The psychology behind why people say "that was so helpful!" but never actually implement what you taught them

➡️ How to reverse engineer everything from your high ticket offer (including list growth strategies that actually convert)

➡️ Why ads are becoming non-negotiable for sustainable growth (even if you start with just a small budget)

Whether you're struggling with low conversion rates, dealing with tire-kickers, or wondering why your "perfect" funnel isn't working, this episode gives you the roadmap to build systems that actually convert prospects into long-term, high-value clients.

Resources mentioned in the episode:

➡️ Polly's free guide: "How to Turn Your Group Program Into an Everyday Sales Machine" → https://pollylavarello.lpages.co/download-everyday-sales-machine/

➡️ Part 1 of this conversation on "Make More Money Without Selling Your Soul" podcast:

On Apple:
https://podcasts.apple.com/ng/podcast/make-more-money-without-selling-your-soul/id1663248092

On Spotify:

https://open.spotify.com/episode/6xL3d93tlzTsTlPgRLNnt6?si=2LXbI5pcTlmgrRtfl7m_IQ

➡️ Upcoming free training on building evergreen funnels (check Polly's website for dates)

Connect with Polly Lavarello:

Website: pollylavarello.com

Instagram: @pollylavarello

Podcast: Make More Money Without Selling Your Soul

Connect with Sophia:

Website: gotocoach.club

Listen to 15 Minute Strategy Sessions: gotocoach.club/fortheLoveofMarketing

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want

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We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period.

In this episode I’ll walk you through:

1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year)

2️⃣18 ways to grow your list

3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once)

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

This episode is brought to you by…

The Go-To Coach Club.

Get on the waitlist here: gotocoach.club/

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Tired of being stuck in the one-to-one grind, working all hours with no end in sight? What if you could create more revenue, impact, and freedom without significantly increasing your costs?

Welcome to Marketing Unfiltered, where host Sophia explores authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

In this episode, Sophia sits down with business strategist AnnMarie Rose to tackle one of the biggest challenges service-based entrepreneurs face: how to transition from trading time for money to building truly scalable offers that give you the freedom and flexibility you started your business for.

We cover:

➡️ Why you need to get paid for your expertise multiple times before creating a scalable offer (and the costly mistake of launching courses too early)

➡️ The truth about paid workshops vs. free webinars: why charging $27-$97 upfront gets you better show-up rates AND higher conversions

➡️ How to combat the "trust recession" by letting people experience your expertise live (because you can't fake authenticity)

➡️ The five types of scalable offers that actually work: group programs, memberships, online courses, group VIP days, and masterminds

➡️ Why weekly calls might be killing your scalability (and what to do instead)

➡️ How to avoid "curriculum creep" – the expert's curse of wanting to teach everything you know

➡️ The surprising role your personality type plays in choosing between live launches vs. evergreen funnels

➡️ Smart ways to use AI as a business tool without losing your authentic voice (plus the 120-page brand document that changes everything)

Whether you're still working one-to-one and dreaming of scale, or you've launched a course that's not converting, this episode gives you the roadmap to build offers that actually sell while giving you back your time and sanity.

Resources mentioned in the episode:

➡️ AnnMarie's "Ace Your Scalable Offer" workshop (special discount for Marketing Unfiltered listeners - link in show notes)

Connect with AnnMarie Rose:

Instagram: @askannmarierose

Website: annmarierose.com/everything

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

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Should you focus on quality or quantity when it comes to social media content?

It's the age-old question that has entrepreneurs stuck in analysis paralysis.

Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common social media dilemmas and break down why the answer isn't as simple as picking one side.

We cover:

➡️ Why quality wins 9 times out of 10 (and the psychology behind this approach)

➡️ The one scenario where quantity becomes more important than quality

➡️ The hybrid approach: How different post types serve different purposes

➡️ Three types of posts every business owner needs (authority, growth, and human posts)

➡️ Why posting once a month won't cut it, even with a quality-first approach

➡️ The three critical questions to determine your right social media strategy

➡️ Why focusing only on social media is a big mistake for most business owners

Remember: Social media is just one slice of your marketing pie. If you're not driving revenue through other channels, you're missing out on bigger opportunities.

Have a marketing question?

Leave me a voicemail here: https://www.speakpipe.com/MarketingUnfiltered

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This lil quickie is all about what to expect this summer while I'm on maternity "leave."

Short, sweet and clear.

And FYI, if you want some of that baby content:

➡️ Follow and listen to 'Relatable with the Roses' (our brand new podcast!)

➡️ Follow @bradandsophia on Instagram

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The order of priorities for your next launch (starting 3 months out)

In today's episode, we answered a question from a listener about launching.

We cover:

1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.

2. We'll also talk about how your social media content shifts.

This is definitely one to bookmark and keep coming back to!

Resources:

Join Marketing Mail here: https://www.gotocoach.club/marketingmail
Join the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC

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Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months?

That's why I was excited to welcome Ashley Mansour, author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business.

We cover:

➡️ Why the biggest myth about book writing (that it takes years) is keeping you stuck The three essential questions every business book must answer before you start writing

➡️ Speed writing techniques that help you create content in hours instead of months

➡️ How to structure your book as a client conversion tool, not just a credibility piece

➡️ The difference between writing a book and leveraging a book (and why most authors miss this)

➡️ Why giving your book away for free can be your most profitable strategy

➡️ How to hit bestseller status on multiple lists (yes, it's more achievable than you think)

If you've been sitting on a book idea because it feels too overwhelming or time-consuming, this episode gives you the roadmap to make it happen without sacrificing your business or sanity.

Resources mentioned on the episode:

➡️ Ashley's free 3-Step Framework for structuring your book content: https://coaching.writingcoachla.com/4p-free-page

➡️ Instagram: @ashleymwrites

Connect with Ashley:

• Website: https://www.writingcoachla.com
• Instagram: @ashleymwrites

Marketing Unfiltered is hosted by Sophia, exploring authentic marketing strategies for entrepreneurs who want to build genuine connections with their audience.

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Welcome to Marketing at the Beep, where I answer real voicemails from listeners with practical marketing advice you can implement immediately.

In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence.

We cover:

➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink)

➡️ How to be authentic about your absence without oversharing personal details

➡️ The power of owning your broken promise instead of pretending nothing happened

➡️ Why giving people explicit permission to unsubscribe actually builds stronger relationships

➡️ Practical tips for subject lines, timing, and call-to-actions in your re-engagement email

➡️ How to reset expectations and get your remaining subscribers more engaged than before

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Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs.

That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!).

We cover:

➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week

➡️ The specific systems she has in place to maximize efficiency without sacrificing quality

➡️ What role her VA plays in her streamlined content creation process

➡️ How (and if) AI supports her content strategy

➡️ Strategic decisions about where to focus your content efforts for maximum impact The difference between long-form and short-form content and which to prioritize first

➡️ Smart content repurposing strategies that multiply your efforts

If you're tired of content creation taking over your business and leaving little time for client work and sales, this episode delivers the blueprint for a more efficient approach.

Resources mentioned in this episode:

Connect with Megan on Instagram: www.instagram.com/megankachigan

Listen to the Values-First Marketing Podcast www.megankachigan.com/podcast

Grab Megan’s Free Audit: www.megankachigan.com/free-audit

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In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm.

What You'll Learn:

How to create an AI brand book that maintains your voice (even when you're not writing)

Why exploring AI tools beyond ChatGPT matters for your business

How to use AI for deep content analysis and performance improvement

Building accessible customer service systems using AI chatbots

Key Tools & Resources Mentioned:

Gemma Bonham Carter's Brand Guide: https://gemmabonhamcarter.com/brand

Claude AI: http://claude.ai/

O.Joy by Frank Kern: https://ojoy.ai/

Zapier Pro Account (for chatbot creation): https://zapier.com/

Previous episode with Kristin Lawton: https://podcasts.apple.com/om/podcast/ep-162-how-to-train-ai-to-create-content-that-actually/id1644601845?i=1000683938825

Connect with Sophia:

Instagram: @sophiaparra

Website: gotocoach.club

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Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience.

That's why I was thrilled to welcome Kim Kiel, a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural.

We cover:

Why trusting your business ideas sooner could be the "ticket to ease" in your marketing

How simple "monthly marketing moments" can consistently grow your email list without complex funnels

Practical ways to build trust during today's "trust recession" through genuine connection

Kim's 5-step process to unearth and leverage your authentic brand voice

Why marketing stories don't need to be Pulitzer-worthy (and how to find stories in everyday moments)

How creating a brand voice guide can save you countless hours and help delegate content creation

If you're tired of marketing that feels stiff or inauthentic, this episode delivers actionable advice to find and use your natural voice to connect with your ideal clients.

Resources mentioned on the episode:

Kim's free Brand Voice workbook and audio mini-series:

kimkiel.com/voiceworkbook

Hemingway app for analyzing your writing style

Verbatim Voice Tool for copy analysis

Copywriting Tips and Sales Strategies for Small Businesses: kimkiel.com/podcast

The Anatomy of a great storytelling email: https://www.kimkiel.com/podcast-1/the-anatomy-of-a-great-storytelling-email

What are segues and how to write them in storytelling emails: https://www.kimkiel.com/podcast-1/what-are-segues-and-how-to-write-them-in-storytelling-emails

Connect with Kim:

Instagram: @kimkiel

LinkedIn: Kim Kiel

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In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you.

What You'll Learn:

➡️ The exact strategy (with ALL the detail) I used to create a private podcast

➡️ How I created the entire podcast without conducting a single interview (and the platform I used)

➡️ Why I chose this format rather than just do another summit, or host a more traditional style private pod

➡️ The key mistakes I made and what I'll be doing differently the next time

➡️ My unexpected success with a low-ticket upsell

➡️ Honest numbers comparison: Summit vs. Private Podcast

If you're looking to grow your email list without the exhaustion of a full summit, this episode gives you a behind-the-scenes look at what worked, what didn't, and whether a private podcast might be the right strategy for your business.

Ready to see the private podcast for yourself?

Check it out at ➡️ gotocoach.club/fortheloveofmarketing

Connect With Me:

Instagram: https://www.instagram.com/sophiaparra/

Website: https://www.gotocoach.club/

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We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions?

That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered.

She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empowering.

We cover:

➡️ The reality of today's "trust recession" and how smart businesses are adapting

➡️ Why inviting prospects onto your "bench" instead of directly into your "house" changes the client relationship

➡️ Chris's unique approach to empowering prospects through their buying journey

➡️ The business lessons that have transformed her approach since her last appearance

➡️ Behind-the-scenes insights into her upcoming book project

➡️ The most valuable investments she's made in her business growth

If you're feeling the squeeze in your client acquisition strategy, this episode delivers actionable strategies you can implement immediately.

Resources mentioned on the episode:

➡️ Where to Find Clients in ANY Economy mini-course: https://chriswilliams.kartra.com/page/bundleWTFPC

➡️ For access to Chris's exclusive masterclass, email: info@shineabundancenow.com

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What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs?

In this episode of Marketing Unfiltered, I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.)

This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening.

Inside this episode, I’m sharing:

✨ Exactly how Q+A Day works

✨ The non-negotiable boundaries that protect your energy and boost conversions

✨ Templated email examples you can swipe to promote your own Q+A Day

✨ How to answer questions in a way that leads to sales (without being weird)

✨ Plus creative ways to repurpose and expand the impact of a single Q+A

The best part?

This is actually an episode inside of my brand new private podcast, For the Love of Marketing.

So you’ll get a taste of what’s inside — where 13 guest experts are sharing real-time strategies in 15-minute power episodes.

Hint-Hint: You are literally leaving money on the table by not listening! It's JUICY.

Start listening here → gotocoach.club/fortheloveofmarketing

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As someone who's planning a maternity leave, this episode was everything I needed.

Perfect for you if:

➡️ You're pregnant, and want to take time off to enjoy your baby

➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind!

We cover things like:

➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave?

➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of?

➡️ What do pregnant business owners need to know about taking time off?

➡️ What’s the first step?

➡️ We also touched on lots of logistics. Like automations, hires, how long maternity leave should be, and things like that — but she made such an incredible point that I absolutely loved. And it's changed my whole approach on this.

➡️ I also asked her if she has ever seen a pregnant entrepreneur actually make MORE money during their maternity leave? (Hint: She said "ABSOLUTELY".)

It's juicy, y'all.

Resources mentioned in this episode:

If you're getting ready for maternity leave, you should get your hands on this Planning guide:

https://www.spaciousmamas.com/PlanningGuide

This guide will help you take the first step in planning your leave by clarifying both your personal and business needs. With this clarity, you’ll be ready to build a strategy that works for you and your business!

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Holy crap. This one is juicy.

Here's what we're covering...

1️⃣ What the heck is your distinctive edge?

2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own

If you've been struggling with:

✅ Your offer

✅ Your message

Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan.

We also talked about motherhood in business (she had TWINS one year ago and has continued to kill it in business), and also any takeaways on social media because she's got some of the best content on the inter-webs.

Resources mentioned on the call:

Don't forget to grab Megan's Business Story Blue Print:

www.meganyelaney.com/business-story-blueprint

This is a blueprint and template helping you to craft a powerful business origin story that sets you apart, builds trust, and inspires clients to work with you.

It is very juicy. I highly recommend it.

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If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you.

Inside, we’ll cover:

​Adopting a "storytelling-first" approach to marketing - and examples of what that looks like​What makes storytelling so hard and complicated​A step by step framework for making storytelling doable (and even EASY)
And more.

Resources:

Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula

That’s where you’ll get her story framework that will help you harness your own story and begin sharing it in a more powerful, helpful way.

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Let’s talk about finding your launch style! In this episode I asked her things like:

What is some cookie cutter advice when it comes to launching that drives you crazy?

Is there something specific that’s working in 2025?

Where do most people get stuck with launching?

What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things?

Is it possible to launch WITHOUT webinars and challenges and all the things — especially for people who freeze at the idea?

Are there some sales or launch strategies that work better than others?

What are micro actions for sales momentum and why are they so important?

Resources:

➡️ Get on the waitlist for her upcoming program, Your Launch Style

https://www.traciepatterson.com/interest_yls

“When you’re tired of launches wearing you out, wondering why them and not you, or where are the results you used to get, join us in Your Launch Style™. This program helps you create a custom launch strategy that fits your energy, your offers, and the seasons of life you're in now. Let's stop conforming and start launching your way.”

➡️ Get her workshop series: Micro Actions for Sales Momentum:
https://www.traciepatterson.com/micro-freebie

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We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀

That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship.

In this episode, we cover:

✨ Where to actually find new connections (because it’s not as easy as it used to be)
✨ What even is a connection? And how do you know when it’s worth pursuing?
✨ Turning connections into real friendships—without coming off weird
✨ Her Red Light / Green Light / Yellow Light strategy for deciding when to go all in on a friendship

And so much more!

If you’ve ever struggled with making (or keeping) friends as an adult, this episode is packed with gems.

Resources from Ciara:

📲 Follow her on Instagram: https://www.instagram.com/ciara.rubin
📺 Subscribe to her on YouTube: https://www.youtube.com/@CiaraRubin
💡 Explore all her work: ciararubin.com
📖 Grab her bestselling book: https://ciararubin.com/yak-book-sales-page/

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Tired of the same old sales strategies? There’s another way.

We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy.

They all work—but they’re not the only way to sell, no matter what some online guru says.

That’s why I loved this convo with Nicki Krawczyk. She created the Circuit Sales System—a genius hybrid of live launching and evergreen that takes the best parts of both. It’s also how she 40X’d her revenue in under two years. (Yeah. Forty.)

We cover:

• The biggest mistakes people make when selling
• Why live launching actually works against smaller brands
• How the Circuit Sales System changes the game
• The behind-the-scenes of selling your IP (yep, Nicki actually sold the course she created on this!)

If your sales process feels stuck or stale, this episode might be exactly what you need to shake things up.

Resources mentioned on the episode:

Get all full breakdown for the Circuit Sales System here: www.circuitselling.com

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Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls?

This episode is for you.

Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including:

What it means to be aligned AF in life and business.
How to make potential clients feel seen and valued—without hopping on a discovery call.
The biggest mistakes people make on the road to $10K months (and how to avoid them).
Brenda’s step-by-step method for creating freedom-focused sales.

Ready to take action?

Join her $9/month membership for aligned entrepreneurs:

https://www.skool.com/aligned-af-community-4419/about

Learn the complete No-Call Sales Method here:

https://www.brendarigney.com/getting-to-10k-months

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Today’s episode is pretty damn fascinating.

Jaime Bell is a lawyer who knows her sh*t, let me tell ya.

We talk about…

➡️ Non-negotiable contracts you need to be using that you’re … not.

➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em

➡️ How to avoid chargebacks

➡️ What your options are if you find out someone’s stealing your content

…and so much more.

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If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you.

Here's what to do:

1. Listen to the episode and hear Kristin coach me as I go through the exercise
2. Then go to this link and do it yourself. https://cheers.districtbrandbar.com/brand-voice-mixer
3. Add an INCREDIBLE asset to your business, that will save your hours every week.

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Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla.

Get ready for some CLEAR next steps so you can take action on each of these items. PS: Want more marketing support in 2025? It might be time to join Pocket CMO.

Book a free Client Attraction Audit >> here << if you're 100% interested in working with a coach, but not sure if Pocket CMO is the place for you.

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Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON.

Their eye for storytelling in their branding is top-notch.

That's why I was STOKED to have Lyrik on the show.

She walked us through:
The big mistakes business owners make when it comes to their visual strategy
If a visual strategy truly increases results?
What’s the difference between launch branding and your overall branding — or is there a difference?
How to reverse engineer your launch or event to come up with your visual strategy
Why you should NOT be using the same photos for years
Tips for planning your brand shoot...
And SO much more.

Resources to stay in front of Lyrik:

Follow her company on Instagram @workplaybranding

Check out all her goodies and resources on her website: workplaybranding.com

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We've got the one and only Heather Sager on the show!

Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.

If you're not booking clients or growing your list from your talks -- you need to listen to this episode. Heather knows her shizzel.

We talk about things like:

• How to know what stories to share in your talk
• The 5 different styles of signature talks (yes... 5!)
• The big mistakes people make that get in the way of having a talk that gets results
• How to know what topic to cover in your talk
• Building relationships with clients so you can convert at a higher rate

SO many things.

Per usual, this is a good one.

Plus, here are some juicy resources that she wants you to get your hands on:

• Turn Your Next Unpaid Speaking Gig into a Profitable Outcome - Download 7 strategies to turn each speaking opportunity into a lead generator for your business.

https://thespeakerco.lpages.co/profitable-speaking-guide/ * Nail Your Guest Speaking Topics - Snag this step by step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits

https://thespeakerco.lpages.co/topic/

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It's not enough to be a go-to expert, you need to be a trusted ICON!

In this conversation we cover:

➡️ A step by step trust equation that will be AWESOME for your content

➡️ The 6 must-do habits of building trust

➡️ The better *way to follow up with the media (Hint: You're definitely not doing it)

➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing

...and so much more.

Plus don't forget to snag her gift:

10 Steps to Get Your Business In The Media: https://www.pitchtopress.com/

You should also follow her here: https://www.instagram.com/adela__hussain/

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Get ready for some email marketing TEA!

Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter?

Yeah … that one 😉

So in addition to giving us all the background behind “I’m pissed!!” (#IYKYK) and the Apple Bees’ Bourbon Burger that Liz has made famous, she’s also giving us all the email marketing juice.

We cover things like…

➡️ How to increase your click through rate
➡️ How to get your emails done in 20 minutes a week
➡️ How often and where to sell to your email list
➡️ What goes into your welcome sequence so you’re bringing in BUYERS and not LINGERERS

…and more.

If you’re into pop culture AND selling with email, this is for you.

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You should probably know this stat:

Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show!

We're talking all things strategic storytelling.

Because, did you know businesses that regularly tell stories are:

✔️60% more likely to be seen as innovative and make

💰20% more sales on average than the exact same business that doesn't incorporate storytelling?

Yep, you read that right.

But "tell more stories" is lame, unhelpful advice.

I get it.

That's why Patrice is here to talk about the STRATEGY and SCIENCE behind storytelling.

She doesn't just walk you through her 3 part framework for strategic storytelling, but she talks about how to implement it AND how to make sure AI is taking the heavy lifting off your plate.

Here are some links you've gotta know about:

Join patrice for an AI Storytelling Workshop happening in October: https://patricepoltzercreative.com/iyn-2-0?fbclid=PAZXh0bgNhZW0CMTEAAaYwYKSJNx8SMWUd77ZmTWa9LVCjIgYIqbCy3gDYvvf6OFmK19YJ0-zyPqw_aem_a9UiyojcKmOtsO1rvS83SQ

Plus, go here to stay in her world: https://www.instagram.com/patricepoltzer/

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In today's episode I break down why I've decided to take a step back from social media.

Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me.

If anything in here resonates, you should probably book a free Client Attraction Audit.

Learn more and book your call here:

https://www.gotocoach.club/pocketcmoconversations

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This is a fun one with my good friend, Marisa.

She’s a bad@$$ messaging expert that has already been on the show before.

[Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717]

In today’s episode, listen in for things like:

➡️ What’s working NOW in her launches (hint: I don’t hear a lot of people doing this, but it makes so much sense.

➡️ The personal touches she shares on her sales page …. so freaking cool.

➡️ And the hidden P most people are missing when it comes to their messaging which will make sure your message it’s just strong, it’s leading to sales.

Resources:

If you’re ready to create the message and copy that gives you the confidence to show up and stand out – you’re gonna love Marisa’s class!

(Instead of staying hidden and chronically underpaid; slashing prices, throwing money at ads, creating another funnel or just “waiting it out”...and other stuff that doesn’t get you PAID?)

That’s why I’m always a “HECK YES!” to share this class when Marisa offers it.

It’s called Leave ‘Em Wanting More: The 3-Part Framework to Whip Up Irresistible Copy with Creativity and Chutzpah.

And you can sign up for it here: https://marisacorcoran.com/masterclass?afmc=sophiap

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Let’s talk MASTERMINDS.

This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale.

Kristine shares:

1️⃣ What the heck a mastermind is

2️⃣ How to price a mastermind

3️⃣ How Kristine sells into her mastermind differently than her other offers

4️⃣ What premium clients actually WANT

5️⃣ How long your mastermind should be and how to structure it

She also talks about: What a premium offer is (no, it’s not just about how expensive it is), why she hates content buckets, how the coaching industry has changed in the last few years, and so much more.

Resources mentioned on the call:

Plus, you should take her quiz.

In 45 seconds, you’ll uncover what you should create next to amplify your revenue and the unique brand magic that sets you apart from everyone else. Plus! You’ll get access to the signature RYH strategies to ensure your clients are drawn to your offer like a magnet.

Get it here:

https://reinventyourhustle.com/pages/quiz

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Anyone who’s getting ready to launch, take notes!

Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways).

We discussed things like:

➡️How has launching shifted during this challenging, economic time

➡️Her go-to launch tech stack

➡️The bare minimum you must do to launch successfully

➡️The most common misconceptios about launching that she sees holding entrepreneurs back

➡️Plus we workshopped a launch that a member in my membership was currently navigating

And lots more.

Resources mentioned in this episode:

Launch your Profitable Online Business in 4 Steps!

Inside, Lacey shares a definitive guide for launching a profitable online business from scratch.

You’ll get 4 Steps to Launching Your Profitable Online Biz + 2 Free Lessons on Launching and Launch Metrics.

Get it here:

https://laceycribb.com/4steps

Plus, follow Lacey here:

instagram.com/lacey.cribb

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In the spirit of the holiday, I felt called to reshare this episode.

This story STILL gives me chills one year later.

—--

Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.

She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012.

This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.

After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world.

In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so.

So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in! You can’t say I’m not committed to your marketing 😉

Learn more from Jessica:

Follow her on Instagram
https://www.instagram.com/jessicacbuchanan/

Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/

Read her New York Times Best Seller, IMPOSSIBLE ODDS
https://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187

Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice
https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3

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Grab a notebook, ‘cause you’ll want to take notes.

Ashley is a launch strategist for some of the biggest coaching brands on the internet.

We discussed things like:

➡️Why are launch conversions taking such a dip in 2024 and what should we do about it?

➡️What are the 7 + 8 figure brands that are killing it doing differently?

➡️With all her experience – what is HER favorite launch strategy?

➡️How can you increase conversions on your next launch?

➡️Yay or nay on the waitlist strategy? What about affiliates?

Ya see? GOLD.

Resources mentioned in this episode:

Follow Ashley here:
https://www.instagram.com/ashleybrasso

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This one is JAM PACKED with mic drop moments.

If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to.

We cover things like:

➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems

➡️How she has a 7 figure business even with 500 people on her list

➡️ What the heck humility REALLY is and why you need to stay far, far away from being humble

➡️ Why being “de-lu-lu” is going to help you collapse timelines and get whatever goal you want faster

And more.

Resources:

Follow Kristina here:
https://www.instagram.com/elixirmediaco/

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Gabrielle is an embodied entrepreneur coach.

She teaches brave, spiritual, female entrepreneurs how to triple their income while honoring their shadow and not spiritually bypassing or falling back into the unhealthy masculine.

In this episode we cover:

➡️What is REALLY causing our money glass ceiling?

➡️What is something that women who make 7 figures and a move do that those who do not make 7 figures above don’t do?

➡️Signs you’re hitting a money glass ceiling (beyond what’s in the bank)

➡️Questions you should ask yourself to help you identify your glass ceiling, and break through it

➡️The “quantum equation”

And more!

Resources:

Gabrielle is offering a FREE 3-Day Immersion for female entrepreneurs ready to quantum leap in their income, intimacy, and impact, while in feminine flow.

In this 3-day immersive experience, you will learn how to:

• Triple your income without falling back into the unhealthy masculine and burnout
• Leverage your healing journey to quantum leap in your life
• Change your paradigm to manifest the money you desire

Join here: https://www.gabriellemartorana.com/immersion-march2024

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Hayley is traveling the world thanks to her freedom based business (in fact, as we record this, she’s been on 6 flights in 5 days and is headed back to Tulum for 2 months. Pretty far away for a gal from Wales!)

In this episode we talk about:

➡️A super cool low-lift offer that only consists of Voxer / Telegram support. All her boundaries, what she promises, and even the rate so you can do something just like it

➡️Foundations you need in place to create a freedom based business

➡️Her exact funnel for selling her course

➡️The mistakes people make when trying to set up passive income systems

➡️The platforms she recommends to house her tech

…and more. We covered a lot of ground with this one!

Resources:

Hayley’s go-to simple funnel for daily low-ticket sales that ANYONE can implement,(Even if you hate tech!)

Get it here: https://www.thehayleybarnes.com/passive-income

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It’s been awhile since I invited you to be a FLY ON THE WALL of one of our problem solving coaching calls.

Today we have 2 coaches: Heidi + Eleni

Heidi:

is a business coach for wedding professionals, she helps them book more weddings & have more freedom & time off.

She just had a high ticket launch that didn't go to plan. She thought it might be too expensive — and you know what? She totally might be right.

But I felt it was too early to break it apart and make it less expensive. I felt it could be because the right audience isn’t on her list so this is actually a growth issue OR that it could actually be a packaging issue.

Listen in as we talk about strategically using surveys and some key shifts I’d make to how she’s positioning this offer.

Resources:

Here’s the survey mentioned in the call:
https://forms.gle/pLGDx8rEtBmdUukq7

Get her Testimonials that sell template: https://www.evolveyourweddingbusiness.com/testimonialsthatsell

Plus here’s her website + socials:
evolveyourweddingbusiness.com

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We’ve got Caryn Gillen on the show talking about networking.

And boy do we get into some nitty gritty detail!

We break down her framework step by step to make sure you’ve got tangible tips for:

➡️Making a marketing plan

➡️Doing the actual networking

➡️And making sure the networking actually leads to something

So, if growing your audience, collaborating, making business feel less lonely, or being discovered by new clients are goals you have for this year — let’s dive in!

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Beth Wood runs an agency that helps you come up with gift experiences for clients, team members, and anyone that comes into your orbit as a business owner.

She had such good ideas around how to use gifting strategically and also shared some concrete ways this can up level the experience people have with your community.

We cover:

1. When to share gifts — some of her ideas I had never heard before!!
2. How to use gifting strategically
3. The most incredible tax tip — get out your pen and paper for that one!
4. What kinds of gifts you should be sharing
5. How much you can expect to pay for something like this

And way more.

Resources from Beth:

Check out her Branded Gift Giving Made Easy guide!

Inside you’ll find a stress-free way to send personalized and branded gifts to your clients.

You’ll find it at her all new website: https://www.woodandcostudio.com/
Plus, follow her here: https://www.instagram.com/woodandcostudioshop

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If you feel like launching and content creation is always an uphill battle – you’ll want to listen to this!

We have Sheri on the show today and she is helping us use astrology to help our launches and content perform better.

And let me tell you people, this is so cool.

Sheri actually helped one of my friends have her best launch yet, so I knew I had to talk to her.

We talked about how:

1. To use astrology to identify what kind of content you should be sharing throughout the year (Hint: You don’t need to know your zodiac sign for this, you just need to know what month it is!)
2. We also talk about how your launch strategy should shif throughout the year
3. Exactly what to look at when it comes to astrology

Plus, she gives you the tools to put all this work into action … immediately, and for free.

Tool #1:

Take the guesswork out out of your content marketing.

Inside, you will find a complete overview of all 12 Solar Months of Content Marketing Guidance.

Get it here: https://bit.ly/astrobiz-contentmktg

Tool #2:

The Astro Strategic Offer Alignment Workshop

In just 20 min you will uncover the key to crafting an irresistible offer that sells out your products or services.

https://sherimoise.com/offer-workshop-2024/

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If you have coaching packages but not a fully fleshed out beginning to end offer OR if you have a fully fleshed out high ticket offer but are feeling frustrated because it’s not selling like it used to… you should listen to this.

We talked about:

1️⃣What the heck a high ticket offer is — I loved her definition!
2️⃣Her method for coming up with a high ticket offer. OOF – this is good.
3️⃣How to PRICE a high ticket offer
4️⃣And best of all, how the heck to sell your high ticket offer! She actually took us behind the scenes of a launch she was in AS we recorded this and it was soooo juicy. She walked through her strategy and explained why she’s doing things the way she’s doing things.

In other words, buyers are valuing connections more than ever before, and Stacey uses this fact to build her high ticket strategies.

Yep! You’re gonna wanna listen if you’re a coach with an offer above $1,000.

Resources you can't say no to:

Stacey's Five Steps To Creating Your Irresistible Signature 1:1 Offer.

This is a mini-course for coaches and experts who want to build a 6-figure business simply and without spending ads...
https://www.staceybrassrussell.com/signature-offer-mini-course-unfiltered

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I’ll be on Ellen Yin’s podcast, Cubicle to CEO, on Monday talkin’ about my text list Q+A party – which is my signature nurture event.

In fact, last year, almost 100% of the people who took part in a Q+A invested in me in some capacity.

So, I think it’s a really good episode for you to listen to.

But first, I wanted to make sure you know…

1. WHAT a nurture event even is
2. How it fits into a marketing strategy
3. Why content isn’t a marketing strategy
4. 3 examples of other nurture events
5. Why nurture events directly lead to sales

Ya see? JUICY!

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If you…

• struggle with consistency
• only get clients from referrals
• feel like people get confused about the work they do
• Get a lot of people saying they can’t afford you

…you need this episode.

Resources:Get on the Go-To Coach Club waitlist!
https://www.gotocoach.club/g2ccwaitlist

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Today we’re talking about EFT with Jacqui Acree.

If you’re looking to grow a thriving business without being stressed AF, you’re in the right place.

We cover things like:
➡️ Signs your nervous system is out of whack

➡️ Habits we as business owners do that actually CAUSE our nervous systems to be out of whack

➡️ The three big reasons we feel stress or worry and how to reframe that

➡️ What’s different about EFT as a nervous system regulation tool?

➡️ Why does EFT work so quickly?

And more!

Resources mentioned in this episode:

Get a free, pre-recorded tapping session here that you can use whenever you’re feeling stressed:

https://jacquiacree.com/experience/

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If you experience burnout in your business – you MUST listen to this episode.

Kristin Brabant is a business coach who specializes in helping you get RICH and get RESTED.

In this episode we cover:
➡️What the heck does “RICH” mean for you and how do we come up with this definition for ourselves?
➡️What comes first? Making enough money to be able to rest, or incorporating more rest to be able to make more money?
➡️How to know HOW to spend your time so it actually moves the needle
➡️Mistakes people make when trying to get more rich and more rested
PLUS, the SPILL THE TEA was on fire.

She offered some GOLD answers around her favorite client generating activity and her favorite list building activity — you need to really pay attention to that.

Resources:
Use one of her 5 calendars to help you increase your revenue and your rest:

https://www.kristinbrabant.com/5-calendar-freebie

Inside you will take an assessment to discover your ideal schedule – I’ve just started using it and I LOVE it!

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Earlier this week we talked about how to grow your list with Kylie Kelly.

Now let’s talk about AFTER the list growth to make sure the numbers lead to sales.

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Oof! This is a juicy one.

If you want to grow your email list but also — not just with ANYONE, but with the kind of people who will actually buy what you sell — listen to this conversation.

We cover:

1. How the heck to pull off a smokin’ hot bundle
2. Growth strategies for EVERY goal. In other words, we went down a list of common results everyone is going after and gave advice around the best fit strategy for your goal. (Hint: Yes, the growth strategy for high ticket offers will be different from the growth strategy for low ticket offers .)
3. How many growth efforts should you be doing every month?
4. What should you do if you have NO email list?
5. How do you get started with collaborations even if you’re brand new and feel like you have nothing to offer

And … way more.

Resources inside this episode:➡️ Check out Kylie’s website: https://kyliekelly.com
➡️ Join the Spotlight Club Offer (first month for $7 and then $19 after that) — this is a social link!! https://thepregnantceo.thrivecart.com/the-spotlight-club-2024/?coupon=SOPHIA
➡️ Plus, get TEN Email Subject Lines That Convert https://thepregnantceo.thrivecart.com/top-10-email-subject-lines-that-convert/

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In today's episode, we talk about how to use your human design to inform your marketing strategy.

We cover:

• How to use human design to create a magnetic message
• What kind of content your human design says you’re great at.
• How to make launch decisions based on your human design.
• And how to identify your best community building super powers so you become known for something.

This is JUICY.

Resources mentioned in this episode:

Find out your human design type here: https://membership.danielle-laura.com/hd-business-guide/ (and scroll to about mid-way)

Plus get 10 Actionable Tips To Align Your Business With Your Unique Human Design For Sovereign Success here: https://membership.danielle-laura.com/hd-business-guide

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In today's episode, we answered a question from a listener about launching.

We cover:

1. A list of thorough priorities for when you are 3 months out from a launch, 2 months out, and the month of your launch.

2. We'll also talk about how your social media content shifts.

This is definitely one to bookmark and keep coming back to!

Resources:Join Marketing Mail here: https://www.gotocoach.club/marketingmail
Join the Go-To Coach Club waitlist here: https://www.gotocoach.club/G2CC

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Amanda Berg is on the show this week spilling the tea on BRANDING.

On this episode we cover:

1. What the heck IS branding? Is it really just about brand colors or is it something else?
2. Is there an order of importance?
3. How important is branding if we’re just getting started?
4. How can you brand different offers? Meaning – if we have a membership and a course, how can we make the branding different enough so it’s clear it’s a different offer, but also aligned enough so it’s clear it’s from the same person?
5. What aspects of branding do people tend to miss all together?
6. Do you have any tips for finding your “copy voice”?

Anddd more.

We also did a deep dive into what’s working in her business, and I just LOVED her tips on growing and managing a very large team, plus never missing a deadline and why that is pivotal to her overall process and the experience of her clients.

Resources mentioned in this episode:

Follow Liberty Type here: https://www.instagram.com/libertytypeco/

Check out her services here: ​​https://libertytype.com/

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Inside of this episode I answer this question and do a little mini audit of her page with these goals in mind.

“The marketing/messaging roadblock I am having is that, no matter how I present my content, I struggle with having my audience take my quiz or engage with me. It has led to starting and stopping posting on Instagram. I recently fine-tuned my messaging and am still trying to figure out how to use Instagram strategically. I had 2 people last year sign up for my freebie so hoping maybe this year, it might be higher.”

We cover:

1. The actual PURPOSE of social media (that people seem to be very confused around)
2. Why we’re using the wrong metrics to measure the success of our marketing
3. Why you’re probably NOT growing your email list off of social media, and that doesn’t mean it’s not working for you.
4. Ideas on how to promote on a platform that wasn’t built for promotion

If you’re struggling with results on social, this will help.

Resources discussed:

Join the Go-To Coach Club Waitlist: gotocoach.club/g2ccwaitlist

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Laura Jawad is talking about SIMPLIFYING SEO on the show today ... and it is goooood.

We cover:
1. What the heck key words are (they're not actually what you think...)
2. How to leverage them in your online content
3. Simple tips for getting your blogs and written content discovered (also easy to prevent mistakes we're making with our blogs!! -- I'm making this one!)
4. What types of content beautifully sets you up to leverage your SEO
5. Technical things 80% of her clients do that are seriously effing up their SEO
6. Tools to use to make this all easier
7. What the heck "back links" are and how we can get them

AND SO MUCH MORE.
Resources mentioned in this episode:
Get Laura's Simplified SEO Guide:
laurajawadmarketing.com/seo-simplified

Plus, check her out here:
https://www.laurajawadmarketing.com/

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If you are asking yourself questions like...

"I don't know why I'm not getting the engagement I want!"

OR

"Why is NO ONE buying?"

OR

"I still have no idea about my 2024 plan"

... you might need this episode.

Here's a hint: Market research is not dead, I hope these tips help.

RESOURCES:The surveys I used:

The "perfect fit" version: https://forms.gle/uNhpS1CLFp7qbNsaA
The "list" version: https://forms.gle/rttJ7nsxz1XpMLta7

Get on the waitlist for the Go-To Coach Club: https://www.gotocoach.club/g2ccwaitlist

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Google and Yahoo are making updates to how they deliver emails for the first time in 20 years and you absolutely must make these three very simple changes if you want your emails to be delivered to your email list.

If you think I’m being dramatic, I’m not.

Let’s break this down.

Here’s how it currently works (in super simple terms):
➡️ You grow your list using a CRM platform (ie. Kajabi, ConvertKit, etc.)
➡️ Every time you send your weekly email to your list, your email knocks on Google and Yahoo’s door asking to be let through to the inboxes of your community.
➡️ And Google / Yahoo let you in because they know your CRM.

But starting February 1st, things are changing.

You will now be allowed in (or not allowed in) based on YOUR OWN reputation and online identity.

And Cheryl is going to break this down in WAY more detail on today’s episode.

We’re gonna cover:

1️⃣Three super simple steps that you must do in order to be let into people’s inboxes after February 1st.
(Think: actual code to put on your website so you essentially have an online ID that Google / Yahoo can recognize.)
2️⃣Strategies for strengthening your relationship with your list to increase deliverability over time
3️⃣ALL the details so you know what’s going on, the timeline, and what you can do before February 1st, by February 1st, and after February 1st.

And more…

So if you are a business owner, this is an absolute MUST listen to.

Resources mentioned in this episode:

Watch Cheryl's webinar for ALL the details:

https://cherylrerick.com/deliverability-sophia

And also find her workshop here:

https://cherylrerick.com/workshops-sophia

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Carmen is on the show and she was speaking to my SOUL this week! We dive into breaking THROUGH your upper limits and more.

We covered:

1) Signs you're hitting up against an upper limit (I couldn't believe this one!)

2) How to breakthrough the upper limit (such specific tips!)

3) What an upper limit means

4) Does "work-life-balance" actually exist and how can we achieve it?

5) How to give, receive, protect and harness your energy for success

And more!

You should also definitely check out her quiz.

Discover your UNIQUE coaching super power here:

https://carmenohling.com/superpower/

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If your marketing looks something like this:

• Post consistently
• Grow my following because of consistent content
• When my following grows, my list grows
• Sell to my list
• Grow my business

...you should listen to this episode.

I'm gonna bet you're a tad disappointed by your results and also probably feeling totally burnt out.

In this episode I'll walk you through 5 things to consider when crafting your strategy to save the burnout (and resentment!) and get back on the right track.

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Krissy Chin is on the show to talk about automating your business so you can sell while you sleep.

On top of sharing some inspiring details and behind the scenes of her impressive business, we also covered:

1) How do you know what to automate?
2) What kinds of things SHOULD you automate?
3) Automation MISTAKES she sees
4) Crazy things happening in automation world thanks to AI
5) How do you come up with an efficient system or process for automating?
6) How often should you be checking into your automations?
7) What tools do we need to know about?

In other words, we talked about anything you may need to know to get your automated business off the ground so you can make money OR just keep your audience engaged while you live your damn life.

Krissy is also coming out with her first book on January 18th!

Get on the VIP list here for all the bonuses:www.thekrissychin.com/book

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Care to be a fly on the wall while my husband and I reflect on our year and make goals for our 2024?

Listen in, and then continue the conversation with one of your loved ones.

Here are the questions we covered:

1. What was your favorite part of the year?
2. What’s something that happened this year that makes you proud of yourself?
3. What was the most enjoyable part of your work this year?
4. What was the most challenging part of the year for you?
5. What was your single biggest time waster this year?
6. What was the most fun you had this year?
7. If you could travel back to the beginning of the year, what advice would you give yourself?
8. What goals do you have for 2024?
9. What’s a bucket list item you want to tick off this year?

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If you have dreams of hiring your first or your next team member in 2024, boy do you need this.

Similarly, if you have dreams of being a better leader to your team in 2024 — you need this, too!

Emily spills soooo many hiring must-knows.

We cover:

1) How do you know it’s time to hire?

2) What if you can’t “afford” to hire?

3) How to get READY to hire?

4) What can we do RIGHT NOW to be prepared to hire?

5) How do you know what to focus on first? — LOVED THIS TIP!

6) Common hiring and delegating mistake

7) What’s the difference between positions like VA vs DMA vs OBM vs DOO vs CMO? — and when should we hire who?

And so much more.

Emily does NOT hold back!!!

Resources:

Get her free guide showing you exactly how to hire your first VA In 4 Weeks:

https://emilyreaganpr.com/hire

Or you can submit your job opp for free:

hireaunicorn.com

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In today's episode I'll break down my 3 highest performing strategies.

We'll answer:

1. What performed best for growth this year?

I'll also walk you through why I committed to a summit and how to decide what growth strategies you should be doing next year.

1. What performed best for sales this year?

Plus, quick bonus: I'll also walk you through the thing that gave me the most results with the least amount of effort

1. What performed best for nurturing this year?

This strategy has given me the best results two years in a row...

Resources shared in this episode:

This grow-your-list cheat-sheet: gotocoach.club/growyourlist

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Shownotes:

Today’s episode is for those who would call themselves “introverts.”

If you feel like the world was built for the extrovert and you have to essentially turn yourself into someone else to be successful, not only do you need to know Andreea, but you need to listen to this episode!

We talked about:

1. What are the qualities of an introvert? (If you're like me and TikTok has diagnosed you as introverted, this part of the conversation will be super helpful!)
2. Systems you can put in place to support your introverted nature
3. How to set up your work schedule so not to burn out from people time
4. Practical tips for showing up on podcasts, speaking gigs, or guest presentations — even when that visibilty might feel difficult or even impossible.
5. How to build your business around how you need to work so you feel at your best

There's so much good stuff in here! I can't wait for you to listen.

Resources:

Join the Life Lesson Letter here: https://andreeasandu.com/email/

Check out her book here: http://andreeasandu.com/theintrovertbook

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In this episode we answer 4 key questions:

1. How the heck can I find perfect fit collaborators?

2. What different kinds of collaborations are there?

3. How do you actually nurture these relationships?

4. How do you make time for collaborating?

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Gloria Chou is on and she's spilling some major tea on this $10,000 / hour task.

[Hint: It's cultivating a simple and DOABLE PR strategy]

But before you start thinking this is a task you need to hire out for, Gloria spends only 15 minutes a day doing this and she's walking you through exactly how to do it for yourself.

In this episode we cover:

1. Why you should be focused on PR — even before you launch
2. Exactly what to do in your 15 minutes of PR work a day
3. Exactly what to do if you are just getting started on your PR
4. BRILLIANT pitch tips! [Listen up when she talks about the tracker!]
5. How she uses social media as part of her pitch

There's so much good stuff in here! I can't wait for you to listen.

Resources:

Get a free pitch template here: https://learn.gloriachoupr.com/podcastfeature
Get her PR secrets masterclass: https://joinnow.live/s/Eu3KC6
Check out her PR Starter Kit: https://sophiaparra.krtra.com/t/HBPxLrZty9a4

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This is part 2 in our 2024 prep series!

Last week we talked about 4 ways we can prep ourselves for more clients in 2024, now let’s talk about how to use last year’s data to create content that performs even better next year.

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There’s a little change of pace on today’s show.

This isn’t an episode about marketing advice today — it’s more a conversation about healing from heartbreak, falling in love with yourself, and how devastation can open you up to your greatest power.

Thirteen: One Woman’s Sacred Journey to Discovering Her Greatest Power opens with Nikol about to be reunited with her husband, who she has been having a long distance marriage with.

And she is over the moon excited.

She’s getting his favorite foods.

And cleaning her apartment.

And fantasizing about what it’s going to be like when she introduces him to all of her friends.

But their reunion is not what she is expecting.

In fact, he tells her he doesn’t love her anymore.

13 is a book about her heartbreak and healing, falling in love with herself, and with her current partner.

But the truth is, we ALL have our own Thirteen (or utter devastation moment where your entire world feels like it’s falling apart.)

In this episode I ask her questions about…

➡️ …the story she tells within her book

➡️…what she would say to anyone currently navigating a “thirteen.”

➡️…her favorite tools for healing.

And so much more.

Resources:

Order Thirteen and download a sneak peek:

https://13thebook.com/

Order Thirteen on Amazon:

https://www.amazon.com/13-Womans-Journey-Discovering-Greatest/dp/B0CG2X6JFM/

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Today we’re talking about setting yourself up for more clients in 2024.

I’ll walk you through 4 things you can do right now – that have nothing to do with running a holiday sale that will totally burn you out – so you can bring in more clients in 2024 without all the hoopla.

Mentioned in this episode:

In this episode I mention The VIP Day experience which is essentially the combination between VIP Day coaching and a Done-For-You Project.

There are 3 styles to choose from:

The Launch Fix

Messaging Rehab

Write Your Signature Talk

Do you feel like this is something you want to know more about?

DM me right now to let me know and I’ll send you more info.

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Oof! Get ready for something juicy.

Sage and I dive IN during this episode.

We talk about:

1️⃣ Our favorite ways to grow our list and get fast clients

2️⃣ Quick tips for strengthening your email subject lines

3️⃣ What the Simpsons has to do with your email content

4️⃣ A step by step process for strategically scrubbing your list

5️⃣ Reasons raising your email open rate should be top priority

And SO much more.

Sage doesn’t hold back with the actionable advice.

Plus, GRAB HER GIFT! She’s sharing her template for strategically scrubbing your list so you can get it done before the end of the year.

Get it here: sagepolaris.com/sophiarocks

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We’re back!!!!

In honor of Thanksgiving week, we’re talking about the holidays.

Whether you have a holiday sale and you want to set it up for success…

OR

You don’t have a holiday sale and you’re feeling like you missed the mark…

OR

You don’t have a holiday sale and you’re feeling pressure to whip something together…

This one is for you!

Because there are MANY ways to leverage this season.

I want to share 3 mindset shifts and 5 strategies.

Resources:

Are you on my text list where you can get 3 weekly marketing tips, reminders or perspective shifts for coaches?

Just text MARKETING here: +1 (917) 810-2418

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Today we have Lindsay Maloney on the show!

We’re talking about how to build a 6 figure business in 5 hours a week.

Now, as a total over-worker … I have absolutely been a skeptic of this concept.

But I love how Lindsay breaks it down.

We’ll talk about:

• How to come up with your daily tasks
• Any “prerequisites” you need to make this happen
• Why so many coaches assume this impossible
• How long does it take to get to this point
• How do you know what your top priorities are
• And more!

Plus we get clear on Lindsay’s business and what she has set up behind the scenes to make this happen.

My favorite part is every assumption I made about what you need and don’t need to make this happen is essentially false!

I just can’t get my own stories out of my head about how much you can get done in a day 😆

So I freaking love Lindsay’s approach and how SIMPLE she has made things.

Resources from Lindsay:

• Follow Lindsay here: https://www.instagram.com/lindsay_maloney/
• Listen to Lindsay here: https://lindsaymaloney.com/podcast
• Check out her $5 a month membership: https://lindsaymaloney.com/the-confident-coach-club
• 5 things you can do today to get a brand new client: https://view.flodesk.com/pages/64cbf5bc4a24fdb5e9df4564

Resources from Sophia:

• And don’t forget! The 38 Minute Content Solution is happening the week of August 28th. Join us here: gotocoach.club/38minutes

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The business growth advice that works for everyone
And  I mean that, I don’t know one person that this hasn’t been true for.

Today I’m sharing some behind the scenes on what the first few years of business looked like for me.

And while the way my business looked / looks doesn’t have to be anything like how your business looks, one thing is true for all of us: SIMPLIFICATION SETS YOU UP FOR SUCCESS.

So today is really about learning how to zero in on the thing that is going to make the biggest difference, so we can stop getting distracted by the shiny objects that keep us spinning our wheels and not going anywhere.  

I’ll walk you through: 

1. A behind the scenes of what I focused on
2. The biggest takeaways which I think EVERYONE must fully embrace
3. And a simple lesson that I’ve never known not to help someone go to the next level

Resources:
Seats to the FREE 38 Minute Content Solution are available!
Snag yours here: https://www.gotocoach.club/38minutes 

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Today's guest is Celia.

You should hear her story…

She started her first business when she was 10 years old in order to pay for ballet classes.

She worked her booty off and later became a professional dancer; a tango dancer in Argentina.

She then moved back to Argentina in her 20s to get a second degree in fashion design and started a clothing label at 25 which grew to have global distribution.

Somewhere in there she also became homeless!

Since then, she’s got a masters in business and global marketing. She's also helped tech startups raise and create content partnerships that were valued at $1.5 million in yearly recurring revenue.

And today — she's a business coach who creates millionaires!

In this chat we covered things like:

1. What are the biggest things that hold people back from becoming the type of business that can bring in $1,000,000?
2. Why is mindset so important to building a strong and successful business?
3. We also broke the stages of becoming a millionaire into 3 stages so you could see the journey needed — to not just make a million — but just create a highly profitable business
4. We also talked about creating a business vision and what that looks like
5. And I really loved when we got clear on what knowing your numbers actually means

Resources: ➡️Follow Celia here: https://www.instagram.com/iamdoncelia/

➡️Take the 7 figure quiz here. This quiz will show you exactly what's getting in between you and your 7-figure business: https://quiz.celiarias.com/

➡️Plus, a quick heads-up: Doors to the Go-To Coach Club are opening soon!

Sign up for the waitlist here: https://www.gotocoach.club/G2CC

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If you’re growing your email list like this: 

1. Spend a million years in CANVA building a lead magnet
2. Then share lead magnet
3. Doesn’t perform the way you want it to
4. So spend a million more years in CANVA on another lead magnet
5. Performs pretty well!
6. But now you feel like a broken record promoting the same thing again and again
7. It stops performing
8. Spend a million years on a another lead magnet
9. (and repeat)

Then you need this. 

We are totally missing the mark on the EASIEST way to grow your list. 

Now – while you build that lead magnet – you can do this.

Or if a lead magnet is making you sound like a broken record – you can do this.

Or if you just want a fresh way to grow your list – you can do this. 

_____

• Heads-up: Doors to the Go-To Coach Club are opening soon!

Sign up for the waitlist here: https://www.gotocoach.club/G2CC

• Plus, you’ll be able to sign up for the 38 Minute Content Solution soon!

You’ll be able to sign up here: https://www.gotocoach.club/38minutes

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Get ready for some ENERGY!

This woman is like lightening.

She’s the mother to a child under the age of one, a cancer THRIVER and someone who has navigated business “failure” twice before the successful business she has today.

And despite the lows and the energy zapping circumstances, she shows up with so much power and passion that it is impossible not to stop the scroll and fall in love with her.

The best part? She helps others do the same.

So if you feel like you just don’t exude that X-Factor energy and have no idea what to do about it, you need to know Monique.

In this episode we answer questions like:

➡️What are some key mistakes you see people make with their online brand?

➡️Of all the content you create and experimented with, what type of content has been the most impactful for your business?

➡️How important are VISUALS?

➡️How important is ENERGY — and how do you cultivate that? Especially for someone who identifies as introverts…

➡️When it comes to building a juicy brand, what are our priorities?

RESOURCES MENTIONED IN THIS INTERVIEW:

➡️Take her Juicy Brand Roadmap Quiz here:

https://www.juicybrandondemand.com/quiz

➡️Plus, a quick heads-up: Doors to the Go-To Coach Club are opening soon!

Sign up for the waitlist here: https://www.gotocoach.club/G2CC

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If you find yourself constantly judging yourself as “boring,” and therefore struggle showing up on social because you can’t compete with all these other coaches and their fancy mourning routines and well put together outfits – you don’t have to! 

The truth is, boring is kinda a good thing. 

I’ll walk you through it. 

And also share a quick little homework assignment to help you know exactly what to post the next time you’re feeling too boring. 

_____ 

Heads-up: Doors to the Go-To Coach Club are opening soon! 

Sign up for the waitlist here: https://www.gotocoach.club/G2CC

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Aimee Cerka is a real life wonder woman.

She is the mother of 4 kids including a 10 month old, wife to someone who works away from home 5 or so days a week, a business owner, AND she homeschools all of her children.

She has also navigated some MAJOR medical experiences in the past 10-ish years that has made her an expert – not just in helping you create money systems that support your business – but in the country’s money systems.

For that reason, she can speak extensively on navigating insurance (in fact, her background is in insurance!), paying off medical debt (after a child landed in NICU for 52 days and her husband was found unresponsive, she knows a thing or two about this!), and budgeting in a way that feels expansive and not limiting.

She also supports women in unlocking their cashflow so they can make more money thanks to methodical and simple systems that clearly educate you on what’s working and not working, so you can focus on the stuff that actually matters.

In this episode we talk about:

• Her story navigating the medical system and the tips she learned alont the way
• What having a budget REALLY means
• How to feel abundant even when…you’re not.
• What setting up money systems actually looks like
• The best mindset shift to have if you want to pay off your debt
• What we can be doing right now to increase cash flow
• The #1 mistake business owners make when trying to increase their cash flow

And more. (I especially loved her daily money minute!)

Resources mentioned in this episode:

• Money Mindset Mastery Checklist:
  https://aimeecerka.com/money-mindset-mastery-checklist/
• Cashflow Unlocked Workshop:
  https://aimeecerka.com/workshop
• Listen to Aimee’s podcast, “Your Money Your Life”: https://aimeecerka.com/podcast/

Follow Aimee on Instagram:

https://www.instagram.com/aimeecerka/

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Welcome to part six of our #sorrynotsorry series!

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.

One 15-ish minute episode each week.

One get your sh*t together task.

And no promises that you’ll like what I have to say, but every promise that it will help.

Today, we’re talking about making sales. 

Are you even set up for conversions? 

Judging by the MANY feeds I’ve audited over the years, probably not.

____

Heads-up: Doors to the Go-To Coach Club are opening soon! 

Sign up for the waitlist here: https://www.gotocoach.club/G2CC

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Holy moly we cover a whole lotta ground in this episode because we’re taking YOUR questions one by one.

And man did you deliver with these questions.

SO. MUCH. DETAIL!

In this episode we talk about:

➡️Why it’s imperative that you know your CEO style

➡️Selling your online course (even with a small audience)

➡️How our brains work

➡️Achieving long-term goals

➡️Working IN your business vs. ON your business

➡️The value of relationships

➡️Affiliate marketing

➡️Growing your email list

➡️Getting more reviews on your podcast…

And … more.

Like I said, we covered A LOT.

You won’t want to miss this one.

Resources inside this episode:

➡️Take her quiz here: https://quiz.tryinteract.com/#/641fb42b3126709f4f73d041

➡️Listen to her podcast here: https://cubicletoceo.co/podcast

➡️Follow her on Instagram here: https://www.instagram.com/missellenyin/

(Follow her on Threads at the same name: @missellenyin)

➡️Follow Cubicle to CEO on Instagram here: https://www.instagram.com/cubicletoceo/

(Follow Cubicle to CEO on Threads at the same name: @cubicletoCEO)

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Welcome to part five of our #sorrynotsorry series! 

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. 

One 15-ish minute episode each week. 

One get your sh*t together task. 

And no promises that you’ll like what I have to say, but every promise that it will help. 

Today, we’re talking about a messaging issue I see A LOT.

And it’s this: Coaches are great at selling solutions, but they struggle solving problems.

On first glance, that might look like the same thing. 

But it’s not. 

In this episode, we chat about what that means and what the heck to do about it. 

__________

Heads-up: Doors to the Go-To Coach Club are opening soon! 

Sign up for the waitlist here: https://www.gotocoach.club/G2CC

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Today’s episode is about questioning the hype. 

Do you REALLY need a niche? 

Do you REALLY need a pretty website? 

Do you REALLY need a big list? In fact, what’s possible WITHOUT a big list? (Erica has 400 people on her list so you’re about to find out…) 

Do you REALLY need to obsess about what your social media looks like? 

Do you REALLY need to have X, Y, and Z before you start selling? 

There are so many “nice-to-haves” that we confuse “need-to-haves.” This episode is about diagnosing what we’re wasting our time on so we can get the heck out of our way. 

We also take a deep look into Erica’s business to understand what is working well for her right now, and what she’s shifting to next! 

Resources  mentioned in this episode: 

➡️Is ChatGPT making you sound like a Robot wrote your copy? 

This will help: gotocoach.club/chatgptprompts

➡️Follow Erica here: https://www.instagram.com/ericahanloncoaching/ 

➡️4 secrets to stop self-sabotage and hit your goal: https://www.ericahanlon.com/4-secrets 

➡️Erica’s blog: https://www.ericahanlon.com/blog

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Please welcome Brittany to the show!

Brittany helps service pros increase sales without being on social 24/7—using the power of SEO, story, + social proof.

She’s breaking down… 

1. What the heck a case study is and how is it different from testimonials
2. How do you choose which stories to feature as case studies?
3. When is a good time to ask for case studies?
4. She also shared her framework for writing case studies
5. And gave us a sneak peek into the systems she has in place to always be collecting the information she needs to collect those case studies.

And so much more!

More resources from Brittany:

Download her case study roadmap: https://brittanyherzberg.com/case-study-roadmap  

Follow her here: https://www.instagram.com/brittany_herzberg/ 

Listen to her podcast here: https://brittanyherzberg.com/seo-podcast 

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Welcome to part three of our #sorrynotsorry series!

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.

One 15-ish minute episode each week.

One get your sh*t together task.

And no promises that you’ll like what I have to say, but every promise that it will help.

Today, we’re talking about your growth strategy. 

(Or lack thereof.)

And I get fiery about this topic because I SO get it. 

Growth feels like this really important but impossible task. 

We cover: 

➡️3 reminders to help you make your growth strategy real (and effective)

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**Chris Williams is such a breath of fresh air!

She’s a soulful business and leadership coach because she feels like building a business that’s aligned with your heart and soul is how to create a successful business. 

And I agree with that. 

If it’s not aligned, it just won’t work. 

We covered…**

☑️…the biggest mistakes new coaches make when trying to grow a 6 figure business?

☑️…the foundations of a 6 figure business?

☑️…what coaching schools miss when training coaches to monetise their certifications?

☑️…her nurture method!

**☑️…what she says to those who say “I want to collaborate but I don’t know how to find collaborators”  

Resources from Chris:**

➡️Follow her here: https://www.instagram.com/chris_williams_shinewellthy/

**➡️Plus, snag her business basics checklist for 10K months. It also includes potent actions to take within the attract, nurture and invite pillars that we cover on today’s call!

Here’s the link: https://chriswilliams.kartra.com/page/BizBasics**

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Welcome to part two of our #sorrynotsorry series!

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on.

One 15-ish minute episode each week.

One get your sh*t together task.

And no promises that you’ll like what I have to say, but every promise that it will help.

Today, we’re talking about your message. 

(Or lack thereof)

We cover: 

➡️What the heck your message is 

➡️How to discover your message 

➡️The big thing people are missing when it comes to your messaging and a trick for solving it 

➡️An in the moment example and a breakdown of why it works 

➡️Plus, a 60 second homework assignment to understand if something needs shifting 

ALL IN 15 MINUTES! 🔥

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Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011.

She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012.

This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still try to make something good come out of it; healing; and using your voice to help others do the same.

After 10 years since her abduction, Jessica supports women in writing their manuscript through her and putting their story out into the world.

In this episode Jessica also shares why she helps people like you get their book out into the world and the practical — as well as emotional — benefits of doing so.

So if you can believe it — we share this insanely powerful story, and then still manage to get some marketing tips in! You can’t say I’m not committed to your marketing 😉

Learn more from Jessica:

Follow her on Instagram

https://www.instagram.com/jessicacbuchanan/

Publish your manifesto with Soul Speak Press https://www.instagram.com/soulspeakpress/

Read her New York Times Best Seller, IMPOSSIBLE ODDS

https://www.amazon.co.uk/Impossible-Odds-Kidnapping-Buchanan-Dramatic/dp/1476725187

Read her second book, DESSERTS TO MOUNTAINTOPS: Our collective journey to reclaiming our voice

https://www.amazon.co.uk/Deserts-Mountaintops-Collective-Journey-Claiming/dp/195847200X/ref=sr_1_3?keywords=jessica+buchanan&qid=1688124984&s=books&sprefix=jessica+buch%2Cstripbooks%2C54&sr=1-3

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Welcome to part one of our #sorrynotsorry series! 

An unapologetic marketing series that forces you to audit the stuff you got goin’ on and come face to face with the stuff you don’t going’ on. 

One 15-ish minute episode each week. 

One get your sh*t together task. 

And no promises that you’ll like what I have to say, but every promise that it will help. 

Today’s we’re talking about what the ef is the point? 

If you have highlights but don’t know what they’re for. 

Or pinned things to the top of your profile but don’t know why. 

Or post every day because you think you have to… 

Or don’t know what your current objective is! 

This. Is. For. You. 

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Whether we like it or not, there’s one big rule in the biz world: 

You can’t grow your business if no one even knows about you. 

Well, this is something Selena Soo has devoted her career to helping you fix! 

She’s a Bad@$$ PR strategist and creator of one of the most well known publicity courses on the web, Impacting Millions. 

In this conversation we talk about: 

☑️That time she went mega viral thanks to a CBS article: Why did that happen? What did it do for her business? 

☑️Being an introvert while also going after major visibility 

☑️How to know what kind of publicity is right for your business and how to choose relevant stories 

☑️ALL the pitch questions 

…and more. 

Resources included in this episode:

Follow her here: @selenasoo  

Get her Publicity Calendar with 12 MONTHS worth of story ideas to get into the media! Get it here.

Plus check out her services, here.

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In this episode I’ll share my vacation content formula. 

I don’t know if you noticed, but you probably get WAY more reach when you’re on a vacation or any kind of holiday. 

Why? 

Because you’re doing FUN stuff. 

And whether we like it or not, people are NOT on social to learn about your business. 

They’re on social to zone out. 

So it’s really beneficial to mix your biz and social content. 

Which is PERFECT for a vacation. 

So listen in as I walk you through what I do to plan ahead, not use a ton of bandwidth, and LOOK like I’m in the moment on social … but I’m not. 

Other resources shared: 

I do this really well on IG story, here’s my formula: gotocoach.club/dailystory  

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Today on the show we have Rachel Joy.

Rachel has built her business from the inside out.

Meaning, she did the INNER WORK before she went all in on the business strategy.

Because, in her words: Business doesn’t work until YOU work.

(Love that!)

On this episode we talked about:

• Motherhood and business (I freaking loved her take on this.)
• Retiring your husband and what that did to her husband (hint: It wasn’t a good thing for them)
• Her whole story from being in rehab at 19 years old
• How she overcame anxiety and went on to build a thriving business despite it
• Signs that [lack of] inner work is holding you back, which I found particularly useful
• Her go-to methods for moving through anxiety
• And more…

If you struggle with anxiety or any kind of inner trial, this is a great episode for you.

Rachel is a master at NLP, Hypnotherapy, subconscious reprogramming AND a business coach.

She’s also the founder of the Total Recovery Practitioner Certification.

Resources from Rachel:

FREE TRAINING: How to create a larger impact without burning out.

Get it here.

THE NERVOUS SYSTEM TOOLKIT (coupon to get it free inside):

Get it here.

Other resources:

Until Friday, you can get any of our strategy calls for $97!

The Engagement Class, The List Growth Class, The Pitch Class, Fix Your Feed, and My DM Sales Process are all available.

Go here.

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Does this sound like you? 

You know you need to be building relationships and creating engagement but… when it comes down to doing it you just stare blankly at the screen and have no idea where to even start. 

Sound like you? Then this is for you. 

There are 4 groups of people we tend to forget. 

Unfortunately, these people are our WARMEST audiences and also tend to lead to more opportunities. 

So sure, I know you’re focused on cold audiences because you want to grow. 

But that’s the long road. 

Having systems to focus on these people is the short road. 

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I lovedddd this unfiltered conversation with Belinda.

When I listen back to it, it really feels like I’m a fly on the wall of a very honest conversation about the parts of money we often don’t talk about, but that we NEED to.

Did you know 87% of female founders make less than $100k a year?

According to Belinda (and myself), that is BULLSHIT.

It is so hard to make a real contribution to your family at that rate.

This episode is about shifting the tides to not only make more money in your business but to understand your expenses so you take more of it home.

We talked about:

• The 4 different types of business owners (yikes I could see myself in this list)
• What habits we need to have in place to ensure that we are optimising our profits and actually getting paid for the work we’re putting in
• How to create a profit plan
• Many different ways to create an offer that takes care of us, is priced the right way, and that is really exciting for clients. (Hint: She’s super creative and fun!)
• And finally, with these crazy times that we find ourselves in, I asked her if there’s anything we need to be thinking about to protect ourselves

Juicy AF resources from Belinda:

• Download the Pay Yourself Calculator:

https://ownyourmoney.isrefer.com/go/lmcalculator/Sophia/

• Check out Belinda's Cash Flow CEO Accelerator program:

https://ownyourmoney.isrefer.com/go/cfceoapply/Sophia/

• Connect with Belinda on Instagram:

https://www.instagram.com/ownyourmoney/

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If you’re not feeling inspired or motivated, this is for you.

A few weeks ago I had a challenging launch and then got REALLY sick, all on the heels of an emotional birthday.

By the end of it, I was over business.

Ready to throw in the towel!

Despite the success that I DO have, nothing felt worth it.

I was drowning in comparison and “why aren’t I there yet?” questions.

I know you can relate.

I did 3 things to get out of my funk and back into that empowered visionary state, let’s walk through them.

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If you feel like you are constantly reinventing the wheel with your content, you need this episode. 

Sunny shares her STAR framework to help you repurpose like a pro.

(And it is DEFINITELY something I’ll be using in my business.) 

We also answer questions like: 

How much of her content is repurposed 

Who to hire if you want someone to weave through your content for you (yes, there is a title for this position! I had no idea!) 

Where to start if you feel like you have mountains of content to weed through and you just don’t know where to start (loved her simple response.)

Things you should be repurposing that you haven’t even thought of 

Where to keep up with Sunny: 

Check out her website here: https://www.sunny-logsdon.com/  

Follow her on Instagram here: https://www.instagram.com/sunny.logsdon/ 

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The biggest mistake coaches make is – when it comes to increasing engagement – they only focus on getting in front of NEW audiences, they forget about the people already here. 

On today’s show, I’m sharing 3 ways to re-engage your existing audience. 

I’m also gonna walk you through a few reasons your engagement might not be poppin’ the way you want it to. 

PS: Looking for build-a-relationship resources? 

You’ll love this: 12 strategies to find and convert your next client on social. Download your 12 strategies here: gotocoach.club/clients 

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You might recognize today’s guest! 

She was a guest expert in one of our first episodes, but the next 6 months in business brought her some curveballs + challenges that led her to shut things down and start again.

Her community was shocked. 

She had created a profitable business and had clients that loved her. 

But behind the scenes, it was burning her out and wreaking havoc on her nervous system. 

Kendall shares the detailed story of why she made the decision to start again, what was happening that made this decision clear, and the woo-woo tools she used to navigate this challenging part in her life – not with ease – but with clarity. 

As a marketing expert, we also do a deep dive into how she shifted her marketing efforts and play a game of “this or that” to hear what she prioritizes most in this new iteration of business. 

Connect with Kendall:

On Instagram: https://www.instagram.com/candidcollectiveco/  

Rebels Get Revenue podcast: https://candidcollective.co/rebels-get-revenue-podcast  

Her services: https://candidcollective.co/services-guide 

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On today’s show I’ll walk you through… 

5 ways to find perfect fit collaborators 

The #1 thing you must NOT do when looking to collaborate

Plus how to keep track of them while you build relationships 

A little insight into what my relationship building process looks like 

Looking for build-a-relationship resources? 

You’ll love this: 12 strategies to find and convert your next client on social.

Download your 12 strategies here: gotocoach.club/clients  

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Look, AI is amazing. 

And I definitely think you should be playing with it. 

But if you use it like 97% of the people out there, you’re gonna sound like everyone else. 

In this episode I’ll share: 

➡️How to make ChatGPT work better for you 

➡️Two things you can’t escape in a world with ChatGPT 

Plus, I’ll give you access to 20 prompts to help you create content using ChatGPT that doesn’t sound like everyone else’s… 

Download them here: gotocoach.club/chatgptprompts 

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We’ve just kickstarted a growth period inside of your business, and it’s likely you are also in a growth period. 

In this episode I’ll walk you through: 

1️⃣When your growth periods are every year (yes, you should have concentrated growth periods multiple times a year) 

2️⃣18 ways to grow your list 

3️⃣What to do with this list (hint: I’m not telling you to do ALL the things at once) 

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

This episode is brought to you by…

The Go-To Coach Club. 

Get on the waitlist here: gotocoach.club/G2CC 

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So today's episode is a juicy throwback.

This episode is like a marketing 101 class meets a southern charm holiday special!

Ashlyn is here — if you don’t know her she’s the copywriting queen.

(Real talk, Forbes said so! And Forbes knows what’s up.)

She’s also like… a fresh baked blueberry muffin on Sunday Funday.

You must know what I mean …

You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead?

That’s Ashlyn.

She is equal parts a warm embrace and a ball busting strategic hustler.

She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here.

We talk about:

• Why the heck your sales copy isn’t converting
• Her biggest launch lessons thanks to serving 8,000 students
• What your sales pages and lead magnet pages need to be converting at (and how to get them there!)
• How to grab more attention for your stuff
• …and more!

We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you.

It’s juicy y’all.

Resources shared in this episode:

• The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/
• Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/
• More info on how to write a website that converts:
  https://www.youtube.com/watch?v=93t7DLqU6h8&list=PLdbjmlD9euOn6dNaUoHh4EQ3jRQ_Ef-2Z
• Plus, how to write a sales page that converts!
  https://www.youtube.com/watch?v=ziajygoWGpk

You can also learn more from Queen Ashlyn at her website: https://ashlynwrites.com/

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Whelp... I'm sick! 😷 

So today's episode is a juicy throwback. 

Today you'll learn: 

➡️ 4 IG stories you should post to IG story every day
➡️ Why they matter 
➡️ And lots of examples! 

Resources discussed in this episode:

https://www.gotocoach.club/dailystory 

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Frenchie is all about helping you put systems in place that keep you close to the money.

Because the truth is, it’s really easy for us to focus on the wrong things. 

In this episode, Frenchie shares…

• Her 5 core functions of marketing. She walks through what they are and the value of each.

• How to decide which core function you need to be focusing on right now

• The behind the scenes into how these functions play a role in her own business

• Nurturing systems, collaborating + a little tid-bit around how she 4X’d her income.

Plus she’s giving you a guide called “Stay Close to the Money” — which shares 37 easy ways to "stay close to the money" and rev up your revenue.

Download it here: stayclosetothemoney.com 

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This might surprise you, but most of us don’t know what we’re selling. 

We think we’re selling a course or a group coaching package or a mastermind group… but we’re actually selling feelings. 

People don’t buy cars, they buy status. 

People don’t buy alarm systems, they buy peace of mind. 

You may or may not have heard this advice before, but have you put it into action?

In this episode, I walk you through 3 ways to use this advice in your content. 

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Today we’re changing the pace a little bit. 

My husband is on the show today. For those of you who don’t know him, my husband is Bradley Rose and he’s an instructor at Peloton. 

Something we get asked about ALL the time is his stroke: 

• How did it happen?
• What exactly happened?
• At what point did we realize he had a stroke?
• What was the healing and recovery like?
• What did we learn from the experience?
• What was it like as a care taker?
• How was your relationship impacted?

We also take questions from the audience which lead us into a conversation about managing anxiety and creating content with confidence. 

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Comin’ to you from mid-launch. 

Most would find this coo-coo-cray-cray that I’m talking about my launch while I’m in it. But this podcast is “unfiltered” and I’ll always keep my word around that. 

So I’m taking you behind the scenes of my most recent launch. 

It did not go to plan. 

But we turned some things around thanks to these 3 steps and I’m gonna walk you through ‘em so you’ve got them in your back pocket for your next launch. 

Resources mentioned in this episode: 

➡️I mentioned Kajabi, which saved my butt during this launch. The analytics are great and it’s super user friendly. 

Here’s an affiliate link if you’d like to try it out: 

https://app.kajabi.com/r/yUYENNzT   

➡️And finally, the Go-To Coach Cub is open! 

But doors close at 11:59pm on Wednesday, April 26th. 

Our sister membership, What The Heck To Post, for those who are not interested in all the extras that the Go-To Coach Club offers but DO want to get consistent with their strategic content is also open. 

In other words, whichever option you’re intrigued by, get all the info here: 

https://www.gotocoach.club/G2CC 

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Today we're talking about "slimy" strategies that really aren't that slimy. 

In fact, I would argue if you're NOT using strategies, you're probably shooting yourself and your ideal client in the foot. 

So if you want to make authentic sales, this one is for you. 

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If you're building community, you can't miss this episode.

Here are the 5 super simple things you can do right away that will have insane ROI!

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Roxanne is a manifestation expert.

Actually, she’s more like a masterclass in just… LIVING better.

It’s SO refreshing.

We talk about:

Why you don’t need to learn how to manifest, you’ve been manifesting since the day you were born — this blew my mind!!

Are there ideal ways to manifest for different kinds of people?

Her process for digesting anxiety in 90 seconds.

The biggest manifestation myths (there are sooo many)

And way, way more.

Not gonna lie, you might need to listen to this twice. There’s so much to cover! And we don’t shy away from the science heavy details 😉

Resources covered in this episode:

This episode is brought to you by THE GET CLIENTS ON SOCIAL CLASS!

The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week!

Join me on April 17th, April 19th + April 21st.

We’re gonna talk about:

➡️The big mistake I see 80% of coaches make on their feed

➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion

➡️2 strategies for building relationships on social

➡️The slow-growth strategy that attracts ready to buy leads

Learn more here.

Resources from Roxanne:

Follow her on Instagram over at @roxannemirandamanifest

The SOUL ALIGNMENT METHOD. Get it here: https://www.roxannemiranda.com/soul

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Today we’re talking about AUTHORITY. 

I’m gonna share 4 things the top coaches in the world did to become the top coaches in the world. 

(And you might be surprised to hear a few of them.) 

But first, it’s Get Clients on Social Seasonnnn!! 

The week of April 17th, I’m sharing my signature Get Clients on Social Class ALL week! 

Join me on April 17th, April 19th + April 21st. 

We’re gonna talk about: 

➡️The big mistake I see 80% of coaches make on their feed

➡️The #1 reason your content isn't converting and what you need to do to attract the right people and create a foundation for conversion

➡️2 strategies for building relationships on social

➡️The slow-growth strategy that attracts ready to buy leads

Learn more here.

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Today we’re talking about my childhood 👀

Don’t worry, I won't get weird on you. But I have a [money 💰] gift and it requires a back story.

(scroll to the bottom if you just want the gift. I got you!🔥)

I don’t know about you, but I have an irrational fear about losing everything I have.

And I think it stems back to this moment, leaving the airport in Dhaka, Bangladesh for the first time, where I’d live for the next 4 years.

Backstory:

I lived in Southeast Asia for 18 years so was no stranger to this part of the world, but the emotional impact of experiencing so much desperation in this moment stayed with me....forever. And going home to Dhaka last month (for the first time in almost 20 years) reminded me of it.

In dissecting this moment, I can see how it affected my ongoing relationship with work AND money for years to come.

So, why share about my childhood?

1️⃣ To inspire you around where to look for your own money story [hint: It's probably hiding in your childhood). Releasing it is key to your next level of ANYTHING (money, business, relationships, etc.) and I learned this the hard way.

2️⃣And because I was invited by Kate Northrup to take part in her Money Breakthrough Report.

It's this JUICY report jam packed full of women I admire and their money tips, breakthroughs, and stories.

In this highly uncertain, volatile period of our lives, I hope that it will bring you comfort, direction, and some inspo for your next big money move.

Download it here.

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3 repurposing tips you have NOT heard before. Especially the last one.

This episode is brought to you by…
The Go-To Coach Club: www.whatthehecktopost.com

Here’s what’s comin’ up inside the club… 

➡️Our next class: 

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact! 

➡️ Content Office Hours! 

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls 

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May! 

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it! 

Learn more here: www.whatthehecktopost.com

Free resources:
12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today we’re talking about crafting a strategy that works for you.

I walk you through:

Why you need to stop listening to what everyone else is saying and doing

How to come up with the data you need to craft a perfect-fit strategy based on you + your message

It’s a quickie, but a goodie!

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com

Here’s what’s comin’ up inside the club…

➡️Our next class:

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact!

➡️ Content Office Hours!

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May!

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it!

Learn more here: www.whatthehecktopost.com

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today I want to talk about pieces of marketing advice that are having a moment…

I’m seeing this advice EVERYWHERE and following it would seriously get in the way of your success online.

We answer these questions:

How can I craft a memorable niche that is NOT unnecessarily limiting?

Should marketing be fun?

Do I need to post every day?

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com

Here’s what’s comin’ up inside the club…

➡️Our next class:

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact!

➡️ Content Office Hours!

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May!

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it!

Learn more here: www.whatthehecktopost.com

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today we’re talking about some easy to miss “mistakes” you might be making in your marketing content.

After auditing about 60 feeds in 2.5 months, these are the things I saw again and again and again (and again).

I’ll also share what to do instead so you’re not stuck without a solution.

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com

Here’s what’s comin’ up inside the club…

➡️Our next class:

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact!

➡️ Content Office Hours!

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May!

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it!

Learn more here: www.whatthehecktopost.com

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today I have a bubbly treat for you.

Kelsey Kurtis is on the show talking about BRANDING.

But… not in the way you’re probably used to talking about it. (Logos, fonts, and colors!)

She talks about how branding isn’t just about what things look like, it’s about how you’re making people feel and the relationships you’re building. So of course – as the self proclaimed relationship queen – you already know I got alllll into that!

But then she’s ALSO insanely knowledgeable about the aesthetic piece.

For instance, ever heard about color psychology and what the colors you choose actually mean??

Me neither. This part BLEW my mind!

Here are other things we talked about:

➡️What exactly her connection method is

➡️Step one for getting started with defining your brand — I absolutely love this tip

➡️What brand colors mean and a little behind the scenes on the mistakes I’ve made with my colors. Like I said, I was amazed with this part!

➡️How often you should have brand photo shoots and some tips of the trade from Kelsey

➡️Her personal social media strategy

➡️And a ton more.

Plus, at the very end, she shares an AWESOME homework assignment that I seriously recommend you do.

Resources mentioned in this episode:

Branding Color Guide from Kelsey:

https://www.kelseykurtis.com/branding-color-guide

The Connection Method by Kelsey Kurtis:

https://amzn.to/3JKQhup

12 Strategies To Find + Convert Your Next Client on Social:

https://getcoachsocial.com/clients

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com

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Stop ending your captions like this…

This one shift will increase engagement … A LOT.

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com

Here’s what’s comin’ up inside the club…

➡️Our next class:

BEST PRACTICES IN 2023. This is where I’m gonna share the PURPOSE of each piece of content (sales / growth / relationship building), the practical differences between captions on a reel vs. a feed, how to divide your feed so you are balancing value with relatability, and how to maximize reels + Instagram stories impact!

➡️ Content Office Hours!

That’s where we work on content together and you can get feedback from me.

➡️Our monthly Problem Solving Calls

In fact, we have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

➡️Our Consistency Challenge is happening in May!

That’s where you can get consistent with clear goals, resources and accountability – and win prizes as you do it!

Learn more here: www.whatthehecktopost.com

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today’s guest is Linda Sidhu – quiz creator to the online stars!

She’s a list-building and quiz funnel strategist who specialises in creating personality-popping quizzes rooted in real data about how we communicate.

Her clients triple their email list growth in a matter of months.

Massively increase conversions.

And create strategic and impactful list segmenting that helps their audience truly feel seen.

So if you’re looking to create a list building foundation for the long haul, you are in the right place.

We answered questions like..

➡️How do you strategically come up with the topic of your quiz? And the questions you ask?

➡️How do you strategically title your quiz?

➡️How do you segment your list with your quiz and how do you USE your segments?

➡️How does the DISC model help you create a more impactful quiz?

And SO much more.

This episode is truly jam packed. If you’ve been looking to create a profitable quiz, you're in the right place.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – just came in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️At the beginning of every month we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is where you and I can work through your roadblocks. We have one coming up on March 24th.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources shared in this episode:

Quiz: What's Your Quiz-to-Cash Strategy?

Quiz: Discover Your Personal Quiz-to-Cash Strategy (lindasidhu.com)

Quiz creators FB Group:

Quiz Creators | Facebook

Quiz Lab Sales Page:

https://www.lindasidhu.com/quiz-lab

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today we’ve got our first installment of our FLY ON THE WALL series, where you can be a fly on the wall of a group coaching session inside of the Go-To Coach Club.

I’m doing this for a couple of reasons:

1. Because there’s just good stuff in here that can help you.
2. Because I want you to get a sense of what goes down in the Go-To Coach Club.

We’re getting ready to close doors to the club so you can only join 3 times a year which means it’s the last chance to join the Go-To Coach club for a while in the next few weeks and I want you to have a sense of what happens here!

Our Problem Solving Calls are where coaches sign up for the hot-seat when they have something that is keeping them stuck in their marketing.

We have one a month and we tackle allllll kinds of issues.
From the more foundational pieces like messaging or even technology hiccups.
To the more advanced issues like selling in the DMs and building a signature talk.

Today you’ll hear from…

➡️Ronni who is an Eating Disorder Recovery coach.

She wants to reach out and re-engage the women she supported 3-4 years ago and let them know that she’s opened a coaching business, without coming off like a slimy salesperson.

➡️Emily, who is a Sundance award winner and a coach for actors.

She wants to talk about pitching to collaborators for joint IG lives to grow her audience.

➡️Jess, who is a corporate trainer and a stress + burnout life coach.

She wants help creating content that promotes her quiz.

➡️And also Tal who is a breakup recovery coach.

She wants to talk about making the most out of the podcast interviews that she’s appearing on.

Tune in to hear our coaching session and also hear me recap the tips so you can apply them to your own business.

Psssst… want to check out the Go-To Coach Club? Just go here: www.whatthehecktopost.com

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Today I’m sharing three Instagram Stories that…

➡️ Create your go-to coach factor
➡️ Make it super clear what you do
➡️ Creates engagement
➡️ Tells stories
➡️ And make sales

Stories are the most BINGED piece of content on Instagram.

(Yep, more then reels.)

People tend to not care that much about them because their main benefit is NOT growth. But the truth is, who cares if you grow if you’re not nurturing your audience?

Growth without solid nurturing systems and content will do NOTHING.

So if you’re looking for some structure around how to show up on Instagram stories to nurture your existing audience so that you actually see a conversion, this will help.

You might also like Ep 11: WTF to post on IG stories

This episode is brought to you by…

The Go-To Coach Club: www.whatthehecktopost.com

Here’s what’s going on this month inside our community of coaches:

➡️Jillian Murphy – Sales QUEEN – just came in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach us on various skills that are required to become a go-to coach in your industry.

➡️ Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

4 IG stories you should be sharing every day: https://getcoachsocial.com/dailystory/

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Haley Burkhead knocked my socks off in this conversation.

If you think creating wealth just means making more money in your business – you need to listen to this.

If you think creating wealth means investing in stocks – you need to listen to this.

If you think creating wealth requires you to basically have a whole new job outside of all the things you already do – you need to listen to this.

Haley shows us that creating wealth is absolutely possible regardless of your background, education, or how much money you currently have.

In fact, one of the things that blew my mind is her approach to creating wealth WITHOUT putting any money down at all.

We cover…

☑️…motherhood (a sensitive topic for me!) and why we need to be open to paving our own path and having our journey

☑️…the 3 stages of wealth

☑️…how to create wealth systems without spending any money

☑️…different kinds of money makers (that actually have nothing to do with your business)

☑️…why putting wealth systems in your life does NOT add as much extra time as you think (hint: Haley works and manages her wealth in 3-4 hours a day, the rest of her time is totally free to spend with her family or however she sees fit)

And more. WAY more.

She is a WEALTH of information, no pun intended 🤣

This episode is brought to you by…

What The Heck To Post (Now called, The Go-To Coach Club… but unfortunately we haven’t updated our sales page yet. Ha!): www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

Haley’s 20 minute webinar outlining the steps to creating wealth: http://thedisruptor.com/replay

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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I asked people to vote on topics to cover on Marketing Unfiltered … sooo many people requested this.

And that breaks my heart!

So today, I wanted to talk to you about why I think content creation is NOT just for your ideal client, but for you too.

When you finish the episode, I hope you feel like you can change your experience to actually ENJOY it. Because the truth is, it can be really freaking fun :)

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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I loveddddd this conversation with Jackie Ellis!

If you’ve been feeling like it’s time to pay for ads but you just don’t know where to begin, you must listen to this.

Jackie has multiple multi-million dollar launches under her belt, an ad agency and is a copywriter.

She’s a total BOSS on this subject and shares so many tangible tips around…

• …conversion rates
• …how to use ads to fill a coaching roster and how to use ads to sell your course or membership
• …what to focus on now that Facebook is making targeting so much easier

And more!

She also shares a terrifying story about the time she had a heart attack at 34 years old and how that changed her business, priorities and how she navigates stress so it doesn’t happen again.

Let’s meet Jackie!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

Want a free guide on how to write high-converting ad copy?? Jackie’s got your covered. It's like the paint-by-number version of facebook ads… you’re gonna love it. Just scroll to the bottom of this page: https://www.jackie-ellis.com/

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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I almost didn’t share this because I do NOT want you to overthink this.

But… I answer this question differently than most.

So if you’re curious about how the heck to post at a time that’s most effective for your content, tune into this 5 minute quickie.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Getting ready to launch?

You’re going to want to listen to this first.

Brenna is a pre-launch strategist and an amazing copywriter.

Put those two things together and she’s a BOSS and coming up with – not just your pre-launch strategy – but your pre-launch content.

We cover:

1. What exactly is a pre-launch and how long should it be?
2. What kind of content goes into a pre-launch (you will LOVE her cheat sheet)
3. Plus we played This or That: Launch Edition where she dropped some serious hot takes on how to launch effectively

It’s juicyyyyyyy 🔥

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

PRE-LAUNCH PLAN CHEAT SHEET. Ready to launch without late nights, tears or “what did I do to myself feelings”?

You’re gonna want this: brennamcgowan.co/cheatsheet

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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The truth is, I do NOT turn to social media when I want a client fast. 

There are 4 things I do. 

And I share what they are here. 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community: 

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers. 

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources: 

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today we have Christie Miller on the show!

Christie was diagnosed with breast cancer last year and has been SUCH an inspiration to me.

Actually, her mindset has ALWAYS inspired me.

She’s one of those women who will put her mind to something and absolutely achieve it.

In fact, she has won THREE cars in her life.

One of them was a Porsche, and the other was a Tesla!!!

And in all 3 instances, she visualized herself winning, journaled, and really paid attention to her thoughts.

So when she was diagnosed with cancer – something that would send most people into a spiral – she used all of her go-to mindset techniques to beat it without traditional treatment.

I am enormously inspired by this woman, who is a former client and now a dear friend.

Listen in to hear about:

➡️Her diagnoses

➡️How Cancer changed her life and business for the better

➡️Mindset techniques she swears by during her launches

Then, at the end, I have an extra treat for you.

Christie is actually an expert on free 5-Day challenges, so while we spent most of our time talking about her resilient mindset, I also designed a game of sorts to help her share her unique approach to 5-day challenges so you can have an extra tool in your toolbox!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today, we’re takin’ a trip through my DMs.

I got a great question from “Jamie.”

She understands the importance of speaking to strangers on the internet if you want to create collaborative relationships and grow in a nurtured way on Instagram.

But… she’s the kinda gal who sits alone at a party counting down the hours until she can leave instead of trying to meet friends.

So … HOW does this happen for someone who’s not a social butterfly?

The truth is, this will be difficult for someone who doesn’t go out of their way to speak to people.

But – it WILL get easier when you show up just to be human and stop over-thinking it.

And just to prove my point, I took a gander through my DMs and read my last 5 DMs to strangers along with the context around why I was messaging them.

I hope you see that – in this stage of messaging – the only objective is to create a genuine connection.

I’m not approaching this with a step 1, step 2 or step 3 strategy.

I’m not trying to trick people into talking to me so that I can sell them something.

I’m doing what social media was designed for, being social.

And when you see these DM examples, I hope you’ll see that this does not have to be complicated AT ALL. In fact, it can be the easiest and most effective thing you do for your business.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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Today on the show we have MARISA CORCORAN!

If you write boring copy, you are gonna wanna listen to this.

We talk about…

• Her genius tip for bringing any copy to life that is so super tangible, you can use it right away.
• How to seamlessly incorporate pop culture to make your stuff digestible and — again — fun
• The difference between MESSAGING + CONTENT and how to know which one you have a problem with
• The importance of storytelling and her unsexy but effective hack for adding relevant stories to your copy
• How to find pop off the screen subject lines for your emails

And. So. Much. More!

Plus, she’s got a webinar coming out called LEAVE ‘EM WANTING MORE.

Here’s the link to learn more.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:

➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

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Today, we’re talkin’ strategy.

➡️If you hate your lead magnet.

➡️Or you don’t have one.

➡️Or you just want to have more than one way to grow an email list…

This one’s for you!

I’ll share an organic list growth strategy that doesn’t require a lead magnet.

I’ll also explain the pivotal reason why I do this despite the fact that I have a highly converting lead magnet.

This episode is brought to you by…
What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside the community:
➡️Jillian Murphy – Sales QUEEN – is coming in to coach our members on their sales. Every other month we have an amazing quest expert come in to coach WTHTP-ers.

➡️The Consistency Challenge continues until February 6th. That’s where you can build your consistency muscles with accountability, coaching + prizes.

➡️Also on February 6th, we have Content Office Hours! That’s where we work on content together and you can get feedback from me.

➡️Plus, our monthly Problem Solving Call is on February 24th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:
12 Strategies To Get Your Next Client on Social can be downloaded here: gotocoach.club/clients

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We’ve got a question from a listener!

“Alexa” did some bot work back in the day so she’s got several thousand followers … but they’re very untargeted.

She wants to know if she should start her account over.
This is a hard one to answer, because it depends!

So I walk through some pros + cons to consider so you can come up with the best answer for you.

FYI: Consider this a part 2 to episode 30 where we talk about whether or not you should have a separate account for your business.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️ Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️ The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️ Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

➡️ And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching!

We have new events every month in addition to weekly content guides and templates.

Now you can snag everything you need to dominate your marketing in one place.

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Are you not growing on social media? Or worse … are you not getting clients on social media? This likely has something to do with your visibility strategy.

You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible.

(The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your target audience ASAP.)

Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business.

The craziest part? It only takes her 30 minutes a week… (yep, you read that right.)
In this episode you’ll learn…

1. Her formula for finding ideal podcasts to pitch to without doing any market research
2. How to know how many podcasts to pitch to for the results you want
3. The perfect pitch and what needs changing every week so it feels personal to who you’re pitching to
4. Go-to PS strategies to ensure you get a response

….and WAY more.

You will DEVOUR this episode and all the goodness that Lisa shares.

Lisa also shares her Perfect Pitch Template which I just love!
Here’s the link to download yours: www.theperfectpodcastpitch.com

This episode is brought to you by…What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:
➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.
➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!
➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.
➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching!

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

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In my last episode I said something like…

“If you’re not growing your email list, you’re not growing your business.”

People got a little alarmed when I said that.

They said things like, “But I am trying to grow my email list… but it’s not working!”

So I wanted to do an episode covering the biggest mistakes I see when people are sharing their lead magnets and doing “all” the things but… it’s not working.

Now of course, your lead magnet must be something your audience wants.

That’s THE most important part of all of this.

But outside of that, these 5 mistakes can also make a HUGE difference and – so often – I see people don’t even consider them.

So let’s dive in!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

➡️And starting in February, we have content co-working sessions AND Jillian Murphy is coming in for some sales coaching!

We have new events every month in addition to weekly content guides and templates.

Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients

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Today we’re gettin’ real. At the risk of sounding like a broken record, this is for you if you get stuck thinking, “WTF am I doing wrong?? I post everyday but don’t get results!”

Let’s break this down.

There are three objectives that we typically have:

➡️an objective to GROW

➡️an objective to NURTURE

➡️an objective to SELL

And whatever big picture strategy you have for each of these things, social media needs to be PART of it, it can’t be the full thing.

So I share what I’m doing behind the social media for each of these things in this episode.

And then ask you a real talk question at the end to bring it all together.

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! ]

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates.

Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

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This is a very powerful episode with the one and only, Kate Northrup!

As an entrepreneur, bestselling author, and mother, Kate Northrup has built a multimedia digital platform called The Origin Company that reaches hundreds of thousands globally. She’s committed to supporting ambitious women to light up the world without burning themselves out.

We talk about…

1️⃣How to change your relationship with money, starting with that icky feeling you have when you do your money stuff (check accounts, pay bills, pay taxes)

2️⃣Why you CAN have it all (great relationship, family, and a thriving business) and a simple step you can take to truly believe that.

3️⃣How many productive hours you have in a day (hint: it’s 4-5 😳) and an exercise you can do to decide what goes into that time.

4️⃣Why we hustle so hard and what happens when we add more joy and rest!

(And more!)

We also have a fire round where she shares some of her favorite behind-the-scenes strategies and habits in her many, successful years as a business owner.

It’s a good one!!!

Free resources:

• Kate shares The Business Pressure Relief Kit where you can find 6 strategies to find peace as you increase revenue.

Get them here: https://theorigincompany.co/strategies/ * Get my 12 Strategies To Get Your Next Client on Social here: http://getcoachsocial.com/clients

This episode is brought to you by.What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates.

Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

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Whether you have no idea what content pillars are OR you just don’t think yours are working for you… this is for you!

We’re gonna talk about: 

1. Why we use content pillars (and why you do NOT need to overthink them)
2. How to come up with effective content pillars in 3 steps
3. Two questions to ask yourself so you know if your pillars are workin' for ya!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community: 

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:
 12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

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Today I’m sharing 7 ways to make your content work better.

Why?

Because sometimes it’s not about posting daily, it’s about posting more strategically.

If you can extend the reach of your content, you can also put less pressure on your posting schedule.

Tune in for 7 tips to try!

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients

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I had soooo much fun speaking to Jaclyn!

She’s an authority expert who specializes in helping her clients build a go-to brand with podcasts.

Here are some of the topics we dove into:

1) Why can focusing on podcasts make such a MASSIVE difference?

2) Do you need to have a podcast to take advantage of this medium?

3) What are the different ways you can leverage the podcasting platform to generate revenue?

4) How can we build relationships with people to get on podcasts ?

And more!

We also play a fire round game where we learn her go-to biz building secrets

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com

Here’s what’s going on this month inside of the community:

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay.

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes!

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me.

We have new events every month in addition to weekly content guides and templates. Plus, a pitch database so you can find podcasts to pitch to! Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients

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Today we’re answering the age old question: How often should I be posting? 

I’ll walk you through: 

☑️The myth that you need to post every day 

☑️Reasons to NOT post every day (if it’s not sustainable) 

☑️And then two questions to ask yourself to come up with this answer for you! 

This episode is brought to you by…

What The Heck To Post: www.whatthehecktopost.com 

Here’s what’s going on this month inside of the community: 

➡️Our Content Mapping Session (where we map out a year of content objectives) happened on Friday, January 6th, but all members get a replay. 

➡️The Consistency Challenge starts on Monday, January 9th. That’s where you can build your consistency muscles with accountability, coaching + prizes! 

➡️Our monthly Problem Solving Call is on January 20th where you can work through your roadblocks with me. 

We have new events every month in addition to weekly content guides and templates. Now you can snag everything you need to dominate your marketing in one place.

Free resources:

12 Strategies To Get Your Next Client on Social can be downloaded here: http://getcoachsocial.com/clients 

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Today I’m doing another episode of Good Boss / Bad Boss. 

I’m sharing some behind the scenes of our most recent launch and how I realized that some unhealed stuff was sneaking back into my world. 

That was disappointing… 

I’ll share some questions to ask yourself so you can make sure the same isn’t happening to you.

And then we move into my good boss moment. 

I’m proud of the growth I’ve made with my micro-managing tendencies, but man this journey is still hard! I share some behind the scenes of our tech issue over the Christmas holiday – how I handled it (or how I did NOT), what happened, and the questions I asked myself to help myself LET GO. 

I create these episodes to normalize the roller coaster that is building an online business. 

I didn’t have that, but I always wanted it. 

So if that’s something you crave, too, this is for you! 

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Allison is a mama boss.

She works 20 hours a week but has a six figure business.

She spends lots of time with her kids but she has a very successful podcast.

She works out consistently but still makes sales almost daily! 

How does she do this? 

Very. Clear. Systems and funnels.

So today, that’s what we’re talking about. 

We’ll cover:

What actually is an email funnel 

How to not be salesy in your emails

What resources she uses to build out her email funnels (simply)

Why you should be sharing videos in your emails 

And more…

We also play a game called “connect the dots” where she shares how each piece of content that she creates fits into her system. 

Resources covered in this episode: 

Snag 20 plug-and-play, Mad Libs style sales email templates here:

www.allisonhardy.com/simple-emails-that-sell 

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Ever heard of the Sex and the City rule? 

I am OBSESSED with this rule. 

It reminds us to keep things relatable. 

So if you’re looking for a chuckle and a very valuable content lesson, this episode is for you. 

Especially if your content isn’t getting engagement and you’re not sure why. 

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Real talk: Statistically speaking, this year will be average at best. 

And that’s not to bring you down or make you feel like shit. 

It’s the opposite in fact. 

So … yeah. I’ve got a message not everyone will want to hear but I actually think it’s the one we all need. 

Reminders: 

The price of What The Heck To Post goes up on January 1st!

Go here to check it out: www.whatthehecktopost.com 

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“I have one hour to prep for 2023. What is most worth my time?”

What a FANTASTIC question from one of our listeners.

Today we’ll talk about:

1. The thing we all need to be more focused on (hint: it’s your targeted growth strategy.) 

2. Examples of how clients in the past have implemented a targeted growth strategy.

3. 3 questions to answer to get you prepared to take action on growth in 2023 

Reminders: 

The price of What The Heck To Post goes up on January 1st!

Go here to check it out: www.whatthehecktopost.com 

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If you can’t help but feel assaulted by technology, this one is for you. 

We’ve got TARA WILDER on the show! 

She’s a tech strategist who specializes in untangling your tech without pulling out your hair. 

We talk about: 

1. What NOT untangling your tech is costing you…
2. Common tech traps + what to do about ‘em
3. How to audit yourself to determine if your tech is unnecessarily complicated
4. Tech hires you may have not considered
5. We also hear her theory around cleaning out your inbox which I love

Plus she answers some great questions from our listeners at the end!

Resources discussed in this episode:

Learn more about Tara at envivoweb.com 

Follow her on Instagram at @iamtarawilder 

Download her FREE audit + project plan here: envivoweb.com/plan 

Plus, just a reminder…

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com

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2023 is 12 days away!! HOLY CRAP! 

Here are some content beliefs we absolutely MUST let go of if we’re gonna get out of our own way and make sh*t happen in the new year. 

And while I’m talking about content in this episode, this is true for ANYTHING you’re trying to create. 

Plus, just a reminder… 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com   

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One year ago I completely changed my business. 

Many of you know that story. 

But this has actually been a journey that’s been going on for a few years. 

So I rewind a bit to give you the full scope of what was going on internally for me, and then move into the two biggest lessons I’ve learned to help you not hate your business (now or later). 

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Have you ever noticed that – when you travel / take time off / do something fun – you get way more reach on your content? 

[Probably because this is SOCIAL media but we’ll talk about that another time!]

Given it’s the holiday season, you might be feeling like you want to take time off, but the marketing / business owner side of you feels like you can’t do that. 

Maybe you’ve spent all of 2022 building the consistency muscle and you don’t want to fall off the bandwagon. 

Or you just want to leverage the holiday reach that naturally happens when you take time off and post fun stuff. 

Either way, this episode is for you.

We’ll talk about 4 tips to help you holiday prep your content so that you are NOT spending extra bandwidth on content but still bringing all that extra holiday traffic back to your business. 

Tip 1: My handy caption tip 

Tip 2: What to do with your emails so you’re turning ‘em into content + growing your list 

Tip 3: How to reel prep so you’re spending 10 years looking for an idea

Tip 4: Repurpose, repurpose, repurpose. 

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My first business coach is on the show today!

And this is special for a few reasons… not just because Dallas knows her sh*t, but because she is super transparent about the roller coaster that is online business.

She also knows WAY too much about me so we had some fun looking back at the last 6 years!

In addition to hearing a little bit about what I was like as a newbie social media manager (hint: Trying hard to prove my worth!) we also talk about…

The thing that makes her feel self-doubt in her business. I loved this because it is SO relatable!
Her step by step referral marketing process and how it works
Why you probably have NOT created a referral marketing funnel, even if you think you have.
How and why this is awesome for people with a small network.
The best way to follow up after you’ve made a referral request but haven’t heard back yet

And a lot more. Dallas is full of mic drops!

Resources discussed in this episode:The Clients from Scratch Masterclass with Dallas, just go here.

Module 1 of Client Surge so you can test drive it and see if it’s for you, just go here.

Check out Client Surge, just go here.

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We got a lot of response to our recent Good Boss / Bad Boss episode. 

Including from one listener, who we’ll call Leona, who shared her “bad boss” moment:

“My low this week was spiraling over this one potential client who decided to go to someone with a shiny neon sign because they've been in business way longer. But I know for a fact that she doesn't have the skills I do, and that person's choice made me feel like I could never have a successful business.”

This highlighted to me a skill that took me years to learn, but was a game changer when I did. 

And that’s making the problem the solution. 

Tune in so I can walk you through it.

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

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Jennifer Nagel is on the show today! 

She’s my connection queen 👑

Today we’re talking about: 

1. The difference between networking and making true connections, plus she’ll introduce us to her connection method to make this easy for you.
2. Why taking the time to make true connections is one of the BEST things you can do for your business
3. How Jennifer structures her connection efforts to not just create opportunities for her business, but to create friendships

We also played ‘Never have I Ever’ … the relationship building version! 

Through this game, Jennifer shared some of the most feared “networking” or “connection building” fears and how she navigated each one. 

Resources shared:
Check out Jennifer’s No Networking Challenge here: https://jennifernagel.lpages.co/challenge/ 

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I’m back!!! 

After one week on – what felt like – my deathbed, I’m really excited to be back on the mic. 

Today is a first in our 2023 PREP series, where I’ll be reflecting back on 2022 and reporting on what I find. 

Today, we’re talking about clients. 

Here are the 3 places I got clients in 2022 and why I think they were so effective so you can take some of my learnings into the new year with you. 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

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Have you ever decided not to email your list more than once a week because you thought that would annoy people? 

Or have you chosen not to sell at a certain event because you didn’t want to come off as “salesy”? 

Or have you chosen not to act on a strategy because you thought people would judge you as pushy (or something)?

If so – you need to listen to this. 

For years I let my feelings guide me. 

But the truth is, my feelings are not a representation of other people’s feelings. 

And I can see why acting on your gut in the beginning of business can be helpful – but when you start thinking about next-leveling – we gotta look at the FACTS. 

In this episode, we talk about: 

• What “facts vs. feelings” means so you can course correct
• Three examples where this has played out for me to help you identify where it might be playing out for you

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

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Let’s make this easy. 

Our shortest episode ever to answer one of the most common questions I get. 

RESOURCES: 

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st. 

Go here to check it out: www.whatthehecktopost.com 

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This episode is like a marketing 101 class meets a southern charm holiday special!

Ashlyn is here — if you don’t know her she’s the copywriting queen.

(Real talk, Forbes said so! And Forbes knows what’s up.)

She’s also like… a fresh baked blueberry muffin on Sunday Funday.

You must know what I mean …

You know that cozy, comforting moment where you have a hot coffee and a muffin … but it’s also #SundayFunday so you’ve got all this energy and excitement for a fun day off ahead?

That’s Ashlyn.
She is equal parts a warm embrace and a ball busting strategic hustler.

She’s not just one helluva conversion copywriter, she’s a business owner who knows her sh*t and is VERY open about the highs and lows she went through to get here.

We talk about:

• Why the heck your sales copy isn’t converting
• Her biggest launch lessons thanks to serving 8,000 students
• What your sales pages and lead magnet pages need to be converting at (and how to get them there!)
• How to grab more attention for your stuff
• …and more!

We also play a little “game” which I call Ashlyn’s Holiday Gift Guide — that’s where she shared the biggest biz building lessons that she thinks you need to take into 2023 with you.

It’s juicy y’all.

Resources shared in this episode:

• The COPY BAR!! All of her templates at incredible “happy hour” rates: https://thecopy.bar/
• Follow her on Instagram for copy tips and awesome content: https://www.instagram.com/ashlynscarter/

Plus, learn about how to learn more from Queen Ashlynn at her website: https://ashlynwrites.com/

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I’m gonna say something a little controversial here…

And whether you agree with me or not, I hope this conversation helps you see the importance of clarity. 

First, we’re gonna dive into the belief that pain points are manipulative. 

And then I’m gonna share an example of two of the same messages – but one shared without tapping into pain points, and the other shared with tapping into pain points – can’t wait to hear which one resonates with you. 

RESOURCES:

What the Heck to Post goes from $63.99 / month to $99 / month on January 1st.
Go here to check it out: www.whatthehecktopost.com 

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Today’s episode is a new format… (and I hope you’ll let me know if you like it.) 

Every few weeks, I want to bring you behind the scenes and show you where I’m celebrating, and where I’m totally bombing as a business owner.

Why? 

Because I wish I knew this rollercoaster that is building a business was NORMAL. 

So let’s have an honest conversation about it. 

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Megan Seamans is here to talk about your human design! 

Whether you want to listen to the episode to guess your type and check to see if you’re right later … or you want to know your type ahead of time so you can follow along, here’s a link to uncover your human design.

In this episode, we’ll chat about: 

• What the heck is human design?
• What are the characteristics of the different types?
• How can knowing your type impact how you design your business, your sales strategy, hiring, creating content, and more!

Resources talked about in this episode: 

• The Human Design Roadmap.

With this roadmap, you will understand what your chart means so you can start integrating it into your life and business. You’ll also get some journal prompts for each prompt so you can start uncovering your inner magic! 

• The Get Clients on Social Class

Last chance to sign up! Our last classes are on…
Wednesday, November 16th at 10am ET 
Friday, November 18th at 1pm ET. 

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We talk about A LOT in this episode. 

• Why results are not what you should be obsessing over… (I know, I know. That seems like a weird one. But hear me out.)
• A real talk chat about whether or not you’re ACTUALLY doing the work you need to do to get the results you want…
• WHY sometimes we think we’re doing the right work, but we’re not.

…and more. 

RESOURCES:

THE GET CLIENTS ON SOCIAL class starts today! 

There are 3 sessions to choose from: 

Monday, November 14

Wednesday, November 16

And Friday, November 18. 

Go here to save your seat: http://getcoachsocial.com/class

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I am not here to share repurposing tips … or other time saving content tips.

I am here to share data driven reasons all the time you spend on social media content is actually diminishing your ROI.

I hope this perspective shift is what you’ll be thinking about when you post content.

PLUS, that you’ll take it seriously when I challenge you to post 30 B+ pieces of content over the next 30 days.

I’ll share more in the episode.

Resources mentioned in this episode:

The Get Clients on Social Class is happening on November 14th, 16th + 18th!

And man will you LOVE this class if this episode resonates with you.

Plus, it’s totally free.

Save your seat: getcoachsocial.com/class

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Just like the title suggests, there are 5 BS beliefs (that I hear again, and again, and again!) that are stopping you from getting clients.

Let’s walk through each one and talk about why they are total bullsh*t.

The moral of the story: If we don’t get clear on the ACTUAL problem, you’ll get yourself stuck.

Question your beliefs. Especially these five.

Resources mentioned in this episode:
The Get Clients on Social Class is happening on November 14th, 16th + 18th!
And man will you LOVE this class if this episode resonates with you.

Plus, it’s totally free.

Save your seat: getcoachsocial.com/class

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I am on FIRE from this call with membership retention strategist, Liz Beadon!

If you have been dreaming about starting a membership you are going to learn a ton about how to put one out into the world successfully.

And if you have a membership but are more focused on GROWING your membership than you are RETAINING your members, you’re missing a huge part of the pie and Liz Beadon has your back.

In this episode we talk about:

1. What goes into a kick ass membership
2. The #1 thing you can do in 2023 to set your membership up to retain it’s members
3. How to know what in your membership is FLUFF and should be cut
4. How to price your membership

AND MORE! Wayyy more.

I also ask the age old question: What comes first? A membership… or an audience. And I love her response.

So get ready for a great chat. Fly monkeys, fly!!!!

(Okay… you’ll get that inside joke after you listen to the episode 😆)

Resources discussed in this episode:

1. The juicy masterclass, Secrets to a Mighty Membership, is coming out soon!!! Go here to learn more.
2. Check out her Instagram page, she shares so much goodness.
3. Plus, she’s got a free Facebook page called The Loyalty Growth Lounge!

Plus…

The Get Clients on Social Class is happening on November 14th, 16th + 18th!

Get your free seat here.

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I got a great question and that’s what we’re speaking to today… 

A listener reached out to say that their business is relatively new, and while they are super excited and inspired by all of the conversations we’re having on this podcast … they have no idea where to start. 

Can you relate? 

Well then this was made for you. 

In this episode we’ll cover: 

• The three systems every business needs at ANY stage
• How to get started on these systems if you’re new to business
• What questions to ask yourself at the end of every week to make sure you’re on track

Resources discussed inside:

The Clients on Social System is coming to a live training near you! 

We’ll be going live on November 14th, 16th + 18th. 

Sign up for the waitlist here: getcoachsocial.com/waitlist 

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Lovedddd this conversation with Jamie!

Jamie is a Money Mindset Coach who went from $140k - $500k in one year – not from working harder, but from applying everything she knows and coaches about thinking differently about money.

This episode is for you if you…

➡️…want to create more money but are feeling STUCK

➡️…want to identify a money block that may be holding you back

➡️…have money beliefs that you’re fully aware of but don’t know what the heck to do about them.

This conversation is FULL of practical tips for shifting your relationship with money so you can pave the way to create more of it.

We’ll answer questions like:

• What the heck is manifestation?
• How do I know what blocks I have?
• How do I begin healing my blocks?
• How can I manifest money quickly?
• What can I do if my partner doesn’t believe in manifestation?

We also played a game called MONEY BLOCK TO MONEY MATCH where we addressed how to overcome 5 money beliefs shared by our audience:

➡️”There’s never enough money.”

➡️”What if I'm not a good enough coach to make the amount of money that I want?”

➡️”Making money is hard work.”

➡️”Losing my money is inevitable.”

➡️”I don't have time to manifest money. I need money ASAP.”

In other words, this hour and 15 minutes is jam packed.

Resources shared in this episode:

The GET CLIENTS ON SOCIAL Class is happening on November 14th, 16th + 18th!

Sign up for the waitlist here: getcoachsocial.com/waitlist

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We’re in the middle of the growth challenge right now. 

That’s where my community is creating a list of podcasts to pitch to so they can get in front of new audiences. 

And a question comes up every time I support someone through a pitching process: Should I pitch to people who might see me as a competitor? 

From where I stand… yes. 

I’m not saying they’re your first pitch. 

But they shouldn’t not be on the list just because they’re a competitor. 

Because the truth is even the competitors aren’t really competitors. 

But now the question becomes… HOW do you do that so it makes sense for both of you. 

We’ll cover that in this episode! 

Resources / Reminders:
Use code INSTA here to get $20 off month one of What The Heck To Post over at www.whatthehecktopost.com 

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On the show today is Carly Clark Zimmer. 

She is a heart-centered coach and expert of the Kolbe Assessment. 

She is giving me a LIVE interpretation of my Kolbe assessment results which is kickstarting a conversation about… 

• How to better communicate with your team
• How to use the Kolbe to make big decisions in your business
• The importance of making choices around what lights you up (hint-hint: less burnout!)

We also open our chat talking about Carly’s own business and what she’d do to get clients if she were to start all over again. 

Love her answer! 

Resources discussed in this episode:

• Want to take the Kolbe? DM Carly over on Instagram here.
• Her Heart-Centered Coach Roadmap to figure out what business model is best for you can be downloaded here.
• And her coach clinic to help you kickstart your coaching practice is happening November 7th - 11th, 2022! Follow her on Instagram to be in the know, here.

Want my SYSTEMS handbook? Go to www.whatthehecktopost.com and use code SYSTEMS to join What The Heck To Post with this bonus. 

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Do you struggle to sell in the DMs because you struggle knowing WHEN to sell or how to sell? 

Do you feel like selling in the DMs feels icky? 

Do you ever feel the pressure to lie about your experience in the DM – or on a sales call – because you feel like you’re not experienced enough to get clients? 

If so, this episode is for you!!!

Resources mentioned:

The rate to join What The Heck To  Post is going up. 

By a lot. 

If you are a coach, the last chance to join at 63.99 / month is December 31. 

Check it out here and use code INSTA to get $20 off your first month: www.whatthehecktopost.com 

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When people ask you what you do, what do you say? 

I’m gonna bet you mumble through something super vague … and you probably do it really quickly because you think no one’s gonna understand what the heck an online coach even is. 

Amiright?

You would be STUNNED how many people have entered my world because of a clear “what I do” statement. 

People will often respond with, “Oh my gosh! My sister is a coach! I should send her your way.” 

Or months later I’ll get an email saying, “Sophia I was just speaking to a friend of a friend and she’s really struggling with social media. Are you taking clients? If so, I’d love to connect her with you.” 

Why did they think of me all that time later?

Because…

1. I clearly shared what I did in a sentence
2. And the language I used was language my ideal client used

Now – in their mind – I’m the first person they’ll think of when someone in their world expresses the pain point I solve. 

In this episode I share a story about this playing out recently and I also walk you through some templates you can steal so you can stop missing out on this super easy visibility strategy. 

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In today’s episode we talk about the biggest problem you have with your social media: your unrealistic expectations!

I take you through an engagement equation to help you uncover what kind of engagement you should actually expect for the size of your following. 

Now you know if you should stop obsessing over “low” engagement so you can use that energy for something productive, or if your concerns are valid. 

Either way, it will help you uncover your next step. 

Trigger warning: I also tell you the story about that time I couldn’t fit into my pants and I was very hard on myself but realized it was actually a crazy story I was telling myself because of unrealistic expectations. 

Hint-hint: yes, you’re doing the same with your engagement. 

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If your top value is showing up authentically online, you want to listen to this. 

Especially if you feel like strategies make you feel inauthentic.

I share 3 truths that I hope will help you see strategies in a different light. 

Especially if you have trouble…

• …showing up if you’re uninspired
• …staying consistent with strategies because you don’t want people to think you’re tricking them into signing up for a lead magnet or taking some other action on social
• …using strategies in general because they just seem so slimy and you’d rather create content and wait for opportunities to come to you
• …NOT people pleasing online (ie. giving too much in DMs / discovery calls / connection calls, etc)

Consider this my love letter to the people who do NOT want to feel icky online and are afraid of being judged as inauthentic.  

Resources shared in this episode:

How To Get Clients on Social (even without a big following) Masterclass: getcoachsocial.com/coachesonsocial 

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Chrstine Corcoran is on the show talking about mindset today! 

She’s a mindset strategist who specializes in helping business owners overcome money blocks and business-building-fears that hold a business back. 

(Think imposter syndrome, sales fears, and anything that keeps you playing small!)

In this episode we dive into…

• Public speaking nerves and how to get past them
• Why your fear of being “salesy” is what makes the experience icky for you and your prospect
• How to change your relationship with that thing that you keep procrastinating on that you know your business needs you to do
• Her trick for knowing if it’s a fear that’s holding you back or the “Universe” steering you in another direction (obsessed with this!)

…and more! 

Resources shared:

Christine’s Money Mindset Blocks: https://christine-corcoran-8c76.mykajabi.com/ 

12 strategies to find + convert your next client on social media: https://getcoachsocial.com/clients/ 

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In this episode we talk about…

• How to answer this question for yourself based on your goals
• My posting structure so you can use it for an example
• How to create your very own relatable cheat sheet

Resources discussed in this episode:

Download our relatable content cheat-sheet: A spreadsheet jam packed with questions so you can brain dump and store effectively! getcoachsocial.com/relatable

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You will learn…

• 4 IG stories you should post to IG story every day
• Why they matter
• And lots of examples!

Resources discussed in this episode:getcoachsocial.com/dailystory

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If you’re looking to..

Improve launch numbers

• Launch for the first time and you want the inside scoop around what to look for
• Combine live launching with evergreen to massively increase results
• Go evergreen

…you can’t not listen to this.

This episode is jam packed!

We cover:

1. The best launch mediums for best results
2. What your numbers need to look like before you use ads and before you go evergreen
3. The biggest mistakes people make with their launches and how to fix them
4. Jess’ signature 5 day challenge method and why it converts better than typical 5 day challenges

And so much more.

Resources discussed in this episode:

Jess’ launch checklist! Download it here: jessoconnell.com/checklist

The How To Get Clients on Social (without a big following) masterclass: getcoachsocial.com/clientsonsocial

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Just because the market is saturated, doesn’t mean it’s saturated with GOOD. 

In this episode I’ll help you identify your “belief content” to help you cut the noise and jump off the page. 

Tips and tricks and all that has a place … but getting clear on what you believe and what your ideal clients need to believe to be a perfect fit client for you is what’s going to make your content pop off the page and help us see you as the expert you are. 

Resources we talk about in this episode: 

Learn my Clients on Social System in this 75 minute training, completely inspired by my belief content: getcoachsocial.com/clientsonsocial 

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Guess what? Flowstate is not about productivity. 

…did anyone else think that? No? Just me? Okay then… 

Well, back to the point.

Flowstate is this magical thing Corey shared with me that helps you tap into solutions to just about any problem you’ve got. 

Since the recording of this episode, I had a session with Corey and was BLOWN AWAY by how it supported me. 

Best part? She gives you an opportunity to experience it for free. 

Just text her at this number to get it: 202 - 918 - 3235 

Resources we talk about in this episode:

Experience breath work from free when you text 202 - 918 - 3235 

Learn my Clients on Social System by going here: getcoachsocial.com/clientsonsocial

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Bonnie helps businesses 5X their growth through hiring at any stage of business. 

(Yes, including the very beginning.) 

We cover: 

1. The many different kinds of hiring help
2. How to find your ideal hires
3. A fool proof hiring process that will build you a perfect fit team

…and more! 

Plus, we close out our chat playing a game called “Never have I hired out” — which is kinda like “Never have I ever” — except you’ll hear the kinds of things she’s hired out and hopefully get some ideas about what you can take off of your plate. 

We definitely had way too much fun playing this drinking game. And I loved hearing about the most shocking thing she’s delegated! 

Resources we talk about in this episode:

Here’s a hiring training from bonnie: livemoremovement.com

Here's where we find incredible help for hybrid sourcing: bit.ly/hirefromPH

And here’s the Pitch Database: getcoachsocial.com/pitchtome

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Does sharing personal content feel …… icky? 

I get it. 

Why does anyone need to know this stuff, right? 

Here’s the thing  … personal content isn’t about sharing your lunch or your deepest darkest secrets. There’s actually a very clear, strategic reason for sharing personal content and I’m about to share with you what that is. 

My hope is that after this episode, you feel clear around the purpose of personal content and how to share it so that it doesn’t feel weird. 

I’m also gonna give you a gift, 5 “Behind the Scenes” Prompts That Help You Sell to help give you some extra guidance on how to share your personal life in a productive way, not a look-at-me way. 

Resources we talk about in this episode:

5 “Behind the Scenes” Prompts That Help You Sell can be found here: getcoachsocial.com/bts

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Yes, engagement matters. 

But if you think engagement means “likes” and “comments,” you need to listen to this episode. 

The algorithm considers WAY more than “likes” and “comments” engagement. 

And when you understand this, you can be more strategic with your content so it’s seen by more people. 

(You’ll also stop getting insecure about your crappy engagement…) 

Plus, I’ll share about 14 CTAs to get you started on content that leverages the algorithm! 

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Are you not growing on social media? Or worse … are you not getting clients on social media? 

This likely has something to do with your visibility strategy. 

You need to be getting in front of NEW audiences in a way that builds trust quickly so you can see the fastest conversion possible. 

(The truth? Social media is awesome for so many reasons, but it isn’t the best for getting discovered by your target audience ASAP.) 

Lisa is a PR strategist who pitches to 10 podcasts a week to grow her business. 

The craziest part? It only takes her 30 minutes a week… (yep, you read that right.) 

In this episode you’ll learn… 

1. Her formula for finding ideal podcasts to pitch to without doing any market research
2. How to know how many podcasts to pitch to for the results you want
3. The perfect pitch and what needs changing every week so it feels personal to who you’re pitching to
4. Go-to PS strategies to ensure you get a response

….and WAY more. 

You will DEVOUR this episode and all the goodness that Lisa shares.  

Lisa also shares her Perfect Pitch Template which I just love! 

Here’s the link to download yours: www.theperfectpodcastpitch.com 

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In this 30 minute episode, I walk you through the 6 most common reasons you’re not getting clients on social media.

Some of the things we’ll discuss: 

1. Is social media the best place for you to get leads? Maybe not. Social media might have a totally different purpose for you and because you’re in the wrong mindset, you’re completely overlooking it. When you figure this out, you’ll understand the role social media has for you – even if it’s different for someone else.
2. Are you even selling on social? Most of the time we think we’re selling but our content is way too vague and inconsistent to be considered selling. I’ll walk you through some examples to help you get clear about this and make changes if you need to.
3. The thing that I tend to see as the biggest reason people don’t convert on the platform

…and more. 

Plus, if you want 12 strategies to help you get clients on social, I share a resource: 

getcoachsocial.com/clients

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Kendall Cherry joins me to talk about why your email list is NOT too small and how she took her business to 6 figures in the first year with less than 300 people on it. 

You’ll learn… 

1. Exactly what to include in your welcome series [Spoiler: She suggests that your series include 3 emails but each email has a different purpose…]
2. How many emails to send every week, how to sell (without feeling like you’re selling), and how often to sell…
3. The type of content she shares to help her audience feel a connection with her [Hint: No, you don’t have to share anything that feels too personal…]

…and WAY more. 

This episode is jam packed with lots of hot-takes to help you optimize your email marketing and also give you permission to be a rebel with your marketing. 

Plus, we play a drinking game in this episode called “Cherry Good or Cherry Bad” where we address our opinions about some of the biggest marketing “rules” and in some cases, why they are totla bullsh*t and what to do instead. 

Don’t forget to snag Kendall’s 54 email prompts so you always know what to send to your list. 

It’s free! candidcollective.co/one-year-of-email-prompts 

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