Pebble Podcast: Recent Episodes
Jessey at REI Conversion
Learn how to fully utilize simple digital marketing strategies and tools for your vacant land investing business. Learn about tested methods and avoid some of the difficult lessons so that you can fast track your own investing with minimal risk.
The Pebble Podcast, hosted by Jessey Kwong, reveals the strategies to growing, scaling, and building your sustainable land investing business all behind your laptop and smartphone form anywhere around the world!
Refreshingly simple. Those are the two words Colin Murphy uses to describe land flipping after 2 decades in the house flipping game.
With so many transferrable skills between the two, it’s no surprise that more and more house flippers are finding success in land.
Are you ready to say goodbye to the headaches of homes? The inspectors busting your chops, the low appraisals, the buyer complaints, the permits, etc.?
If so, this episode is exactly what you’re looking for.
Not to say it’s all sunshine and rainbows though, succeeding in anything new takes time, effort and a heaping helping of resilience.
Colin transitioned over 18 months, doing both house and land flipping.
Listen in as he breaks down his journey out of one space and into the other.
IN THIS EPISODE LISTEN AND LEARN:
- Why now is the time to think about switching from house flipping to land flipping
- Tips to successfully make the transition
- Which skills are most transferrable
Books:
The Long Ships by Frans Bengtsson
Mindset by Carol Dweck
Miracle Morning by Hal Elrod
Consider this the no-excuses episode.
Mina Rickey joins the show with her contagious positivity and entrepreneurial spirit to talk about everything from getting started in land investing and her unconventional strategy to the importance of building processes.
With involvement in multi-family homes and self-storage properties as well, she’s on the path towards building a business that she can work on, not in (something the Dirt Hacker Challenge has helped her with).
When it comes to taking any sort of action, as Mina puts it, “there’s no time limits, only attitude limits”
If you’re feeling stuck, this may very well snap you out of it.
IN THIS EPISODE LISTEN AND LEARN:
- Why Mina has taken the Dirt Hacker Challenge twice (and is planning to do it again!)
- The importance of systems and processes to your business
- How a low volume, big payday land strategy works
Show notes:
LandReadyPro
Decode REI Podcast
VestRight
Rickey’s Jerky
Dirt Hacker Challenge
Books
Thinking, Fast and Slow
Psychology of Money
Did you know that it can take over 10 touches, on average, to get a response and even more to actually close a deal?
The exact number of touches will vary but the significant point is that the days of sending a mailer and closing are largely in the rearview.
On this episode, we’re joined by land investing expert and systems guru Callan Faulkner who breaks down the importance of multi-touch marketing.
She also walks us through the benefits of texting and when to introduce it into your marketing plan as well as a breakdown of her own multiple-touch workflow – and so much more.
IN THIS EPISODE LISTEN AND LEARN:
- When to introduce texting into your workflow (and how)
- Why multi-touch marketing is critical to closing deals
- How having a single source of truth and a dedicated CRM can transform and streamline your investing
In 3 short years, Pete Reese has taken his land investing business from $1.2 million in revenue to a projected $10 million in 2023.
And he has the receipts to prove it, posting his monthly income and deal breakdowns on his website so you can transparently see what’s what.
In this episode, he shares what his land business looks like internally and how he’s grown it. From explaining all of his hires to pinpointing who you should consider hiring first when you’re looking to scale.
Plus, one simple pro tip that’ll keep you on track and set up for success.
IN THIS EPISODE LISTEN AND LEARN:
- How to build a team
- Who to hire first in your land business
- The importance of having systems for your team
Whether you’ve been in the land investing for months or years, direct mail has long been considered the bread and butter of a viable business.
But If you’re concerned about direct mail costs and getting nervous about your response rates, there are other ways to reel in leads and close deals, specifically: Cold Calling.
Listen in as Nicholas Nick, the founder of Lead Mining Pros, breaks down the best practices for developing a cold calling strategy.
Everything from how to get started to script tips to overcoming objections and, critically, when to actually make the offer.
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- Why creating a real connection matters
- Nicholas’ recommended script for qualifying a lead
- When to start talking about price (hint: not on the first call!)
Land investing is something anyone can do.
We’re talking to Josiah Ronco, a former guitar tech for a band you probably know, who built a land business from scratch that’s allowed him to quit his day job.
Josiah explains how he transitioned into investing without being a tech expert, gives us the hiring tips that helped him scale and talks about some of the fun he has on his properties (snorkeling and hiking anyone??).
He also spills the beans about how his massive growth didn’t require leaving his comfort zone and the easy-to-make changes that let him list properties at much higher price points.
- How you can transition into land investing without having a lot of experience
- How hiring the right people can help you scale your business
- How staying in your comfort zone can lead to bigger profits
Ajay Sharma is a man on a mission. Fresh out of college, he stumbled on land investing and never turned back (listen in for a pro tip that can save you $1,000+). In this episode, he walks us through how he turned early success into a full-time land investing business with 25+ deals this year alone.
It boils down to mindset and Ajay continually develops his through mentorship and being a sponge for knowledge so he can continuously optimize for bigger returns.
In this episode listen and learn:
- The difference between dating your business and being married to it ?
- Why coaching and investing in yourself is a game-changer?
- How to get through a sales dry spell?
Is it easier to flip infill lots?
Meet Damien Dupee, a crafty and creative land investor.
And in this episode, we are going to talk about ‘Infill Lots’. As a lot of people are not familiar with this - Damien will share with us what it is and why he loves going after infill lots versus rural land.
He’ll also share with us the the advantages of it as well as the signs and what to look for in an area that are good to target.
In this episode listen and learn:
- Why infill lots close faster?
- What should you look for in a land?
- What are the pro’s and con’s for doing infill lots?
Show notes:
We Are Land Specialist - https://www.wearelandspecialist.com/
We Are Land Specialist YouTube Channel - https://www.youtube.com/channel/UCVRy29XZYu7Y9KyXfQrPYaA
Ad:
Land Investing Mastery with Travis King - www.pebblerei.com/travis
Mike has an early exposure to real state that gave him an entry way that kept his interest.
Coming out of college, he has worked in multiple of cities in Texas and California in planning and zoning department.
He always had that bug in him that eventually led him to get started in land flipping and more.
In this episode, he will share with us what the word ‘Entitlement’ means in this industry and why these entitlements can add value to the property.
He will also go into details of learning how to add value to land that will help them separate from their competitions, ways to add value and many MORE.
Listen and learn:
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What is entitlement
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How to add value to your property
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What are the challenges with entitlement?
In this episode, we welcome back Travis from The Land Investing Mastery.
As a lot of land investors who are unfamiliar or intimidated by the word ‘Subdividing’, Travis will go into details and demystify the concept and how to make more profit out of it! He also shares with us on why subdivide the parcel and how much appreciation can somebody expect to force and we covered A LOT MORE!
Listen to this episode and learn:
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Why subdivide?
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How much should people expect?
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How to use a land consultant?
One image represents a product as a whole.
Our guest for this episode is Josh Frick, the founder of Fotovan.
And today he shares with us how you can jump up your game when it comes to taking land photos as well some of common mistakes that you can avoid.
Josh will also share with us the three things that you should look out for when taking photos when it comes to your land.
Listen to this episode and learn:
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How to take a compelling cover photo
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Best time to take your land photo
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Quantity of property
Show Notes:
https://www.fotovan.com/
https://www.capturetoclose.com/
AD: https://pebblerei.com/travis
Follow us on our social media:
Instagram: https://instagram.com/pebble.rei
TikTok: https://tiktok.com/pebble.rei
In this episode we have Mike Yost, who is a land investor who got started not too long ago in the land flipping business. His goal: to prove the concept of land and test the waters before fully diving in.
So what does it mean to 'prove' the concept before getting fully invested in the land business mean? Listen to Mike as he shares his short journey and the kind of results he's been able to conjure up in the first few months of starting.
And still fresh in his mind, Mike will also share with us the common mistakes he encountered as he was starting and how he learned from them.
In this episode listen:
- How Mike decided to prove the concept
- Why he needed to prove the land model
- Early lessons and challenges starting in land
In this episode, meet Brent Bowers, Coach from The Landsharks. We have asked him to share with us how and why he transitioned from wholesaling to land flipping and how he became a land coach.
Brent started and bought his first rental property on 2007 as soon as he got his real estate license. After getting kicked in the teeth for a couple of years, he took a little break from real estate and joined the military. After serving in 2013, he started buying houses and wholesaling and then hit on the holy grail of land investing. He did the exact opposite of the herd mentality that resulted in more financial freedom for him, got out of the military, and lived life on his terms.
We welcome back Peter Nukasani from Once Upon A Brick. We all knew him from the previous episode (1300 Deals with No Mail Sent Episode #63). As he shared how he got started at the early age of 24, he also shared with us how he didn't really do any push on marketing to acquire land.
Here in this episode, Pete will get into the specifics of how he exactly builds relationships to acquire land in bulk. How this has allowed him to scale and what it's like to work with other land investors and the challenges.
Listen and learn:
- How to bulk buy land?
- How to build relationship with Land Investors
- How to overcome challenges of bulk buying
By keeping things simple, you can achieve a lot.
In this episode, we welcome back Jaren Barnes as he shares with us how he makes sure his land investing business is profitable using the Profit First mindset.
Jaren talks about implementing this method in his business. Additionally, he shares with us what it was like following this mindshift. As an entrepreneur who is not wired to be an accountant shares with us how managing money was a learning process for him, and how he fell into a rabbit hole that inspired him to do an extensive research on pretty much everything.
In this episode and learn:
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What is profit first (for land) looks like
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How to worry less about your costs
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A list of financial institutions that aligns with 'Profit First' methodology
In this episode of 'Odd Props,' we meet Ariana and David Choi. They share their story about one of their 'odd' properties, how they overcame challenges, learned lessons, and show us the reality of land business.
Ariana and David share with us the story of their 'odd' property. That property owed so many bonds and back taxes that it was more in debt than it was worth. It has taken them so long to work on the deal that they have begun to believe it is impossible to sell. However, a home builder came to the rescue and reached out to them and made an offer!
Listen to this episode and learn:
• How Ariana and David got started
• Challenges they faced with this odd property
• Lessons along their new land journey
Peter, who is now 24, started exploring the journey of entrepreneurship at the young age of 14 and started with different businesses such as clothing.
Following his entrepreneurial bug, he got into land investing while he was in his last year of college but approaches land very differently from most investors.
While most land flippers focus on the acquisition and delegating the disposition to a real estate agent or developers, Pete focuses on the disposition and marketing of his properties.
In this episode listen:
- Learn how Pete approaches land from a different angle than most
- Marketing strategies including his viral TikTok land videos
- How Pete continues large volumes of deals
In this episode of 'Odd Props' Jessey and Matt discuss the reality of land investing such as dealing with difficult properties or situations.
As someone who is new in land investing, mistakes tend to happen. Matt shares with us his story on how he really has no idea who even owns the property and the rabbit hole he goes down to figure it out.
In this episode listen:
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learn how Matt got started
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challenges of this property
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avenues to find out the ownership of land
Sean shares why he decided to step it up another level and bring on a phone answer service to pick up his call and qualify his seller leads. This helped Sean to buy back time so he can focus on other parts of his business as well.
David Richter, author of Profit for Real Estate Investing, gives you a glimpse of what his book is all about. Instead of blindly operating your business, chasing one deal after another as if you're in some sort of a rat race, chained to your business all the time and left wondering where your profit went, the book aims to equip land investors like you with the smarts and know-how so you can manage your profit well and achieve financial freedom.
In this episode, David introduces a practical approach on how you can make the idea of being able to 'pay yourself first' happen. He goes into detail on how one of the key steps works. He calls it, 'The Golden Trio of Bank Accounts'.
In this podcast we discuss:
- how to manage your money to be able to have more money
- how to leverage your profit so your business can work for you
- how to stop being trapped in the rat race and make your business more sustainable
As promised, we have our second installment for our 2-part episode where 21 land investors including myself and my co-founder, Kevin, have shared our land lessons for 2021.
For Part 2, you get to hear from our following guests:
- Sean Callahan
- Trevor Chung
- Steve & Tonsha Hokanson
- Sarah Pearson
- Megan Autrey
- Erin Spence
- Callan Faulkner
- Kevin Rockwood
- Alicia Jarrett
- Jessey Kwong
2021 has been a year of rebuilding. With the pandemic just looming around the corner, it became a true test of resilience. The ones who were quick to adapt, re-learn and re-assess on their land investing goals were the ones who have thrived despite a seemingly slow paced business flow for most of us.
In this 2-part episode, we invited a mix of 21 land investors who are either still new to the business, somewhere in between and also the seasoned ones who have kept their A-game despite the ebb and flow of the land investing industry. Get to learn some insights, as they each share their biggest land lessons of the year 2021 which have helped them stay on track and remain steadfast with their goals.
For Part 1, you get to hear from our following guests::
- Seth Williams
- Mike Ferreira
- Josiah Stacy
- Paul Brewer
- Ed Cox
- Max and Ryan of PRYCD
- Alex Jones
- Travis King
- Robert Dow
3:50-
5:35 - Mike Ferreira
8:26 -
9:34 -
12:02 -
14:22 -
17:05 - 18:38 -
21:12 -
Newly-weds Chloe and Evan share their strategies on how they strike that work-life balance while doing land business together and how their relationship has helped their business scale faster.
In this episode, you'll get insights on how to manage a business with someone that you have a close relationship with and still keep a sticky situation from getting in the way of your work life. Contrary to the perception of many, where they say to not mix work with personal life, this power couple has proven that to be a misconception.
In this podcast we discuss:
- the goals they set together as business partners and how they manage to set aside time for
- the biggest advantages of working as a couple
- the roles that they play and delegate to each other and what comprises their team
Pete and Anthony started out as land investors and as they went through the thick of things in order to make the business successful, they realized that there were a myriad of tasks that are taking them off from the core role which is to generate more revenue and that's how they founded LandVA4U.
In this episode, you can take away ideas on how to build that working relationship with your VA so you can leverage on their skill so they become more engaged with their role as partners in making your business grow. In fact, we dive into the most common land VA tasks and some of the challenges behind those tasks, that as land investors, we don't always realize.
In this podcast we discuss:
- top land VA tasks and challenges
- how to determine what are the tasks that you can delegate to your VA's
- how to keep your VA engaged and motivated
- task management tools to keep track of your VA's tasks
Like Adam, we all come from different career backgrounds. Adam, previously a beer salesman working long hours and lengthy drive transitions to being able to support his family by simply land investing - not only that but also gets more time with his kids.
This episode we dive into Adam's journey, and what he did to make that transition happen relatively quickly.
Adam shares:
- how he works on land during his regular job
- tools and things that helped him to scale
- specifics about his current land business
It doesn't matter what age you are when land investing. Meet Abdiel, in his 20's, grown his land business and now helping others as well.
Not only has he found success at a young age, but he's also found mistakes at an early age!
In this episode, Abdiel, a 'Land Investing Pro's' coach, shares with us his experience, approach, and most importantly, mistakes as he continues to navigate his land business.
Land investors get creative as any entrepreneur should - and that's exactly what Michael Novak is doing. Michael is now taking his marketing to one of the latest trending social media platforms - TikTok.
Quick and to the point (literally 15 seconds) showcasing his properties on his REI Conversion website (REI Landlist) and generating tonnes of leads and completing sales of his properties from the traffic hes gained from TikTok.
In this episode, Michael shares with us his experience, approach, and journey as he continues to find new opportunities and keep an open mind when it comes to marketing his properties.
It can be easily overwhelming when starting your land flipping and investing journey. It's exactly what happen to nation-wide land investor, Travis King when he started. Over consumption of courses, content, and dealing with some of the most typical hangups of starting up your own business.
In this episode, Travis walks you through his journey of month after month of delaying the start, but not only that, as he now coaches others who are getting started in the land space and shares some of the more common things he hears about other land investors who just need to get started.
Travis shares:
- common pitfalls of getting started
- things Travis wish he had before he started (capital)
- technical hangups of starting a land business
Lucas is a land investor who heavily focuses on moving land and profiting quickly - without needing to market to potential buyers.
Instead, Lucas focuses on building a reliable investors' buyer list so that he can quickly offload properties and spend minimal amount of time on his land business. Without even purchasing the property, he's putting under contract and simply wholesaling directly to investors.
HUGE time benefit - as he talks about how he spends up to only 2 hours per property he puts under contract, and it's hard for him to deny the payoff with such little time invested to flip land.
Lucas loves wholesaling and wants to share why you should wholesale too.
Listen to this episode:
- why wholesaling works for Lucas
- benefits and drawbacks of wholesaling
- BONUS: mailer which has gotten in 5-6x response rate
Kevin Rockwood, co-founder and lead developer of REI Pebble is also a land investor. And he does it all the way from South Korea. That has forced him to think about running his business remotely and with scaling in mind from day 1.
In this episode we explore the systems and tools that allow him to run his business remotely from anywhere around the world
Listen to this episode:
- how Kevin views land investing
- early days of starting REI Pebble and streamlining
- different tools to run a land flipping business remotely
- lessons learned along the way
Reid Kurtenbach has been helping many land investors scale and grow. In this episode, we learn the do's and don'ts of working with a funder when it comes to land investing. It may be your strategy to grow and scale, so listen as Reid shares his insights and experiences.
Listen to this episode:
- who should work with a funder
- what are the typical challenges between funder and investor
- when not to ask for funding
- how much to expect from splits
Ryan and Max are land business partners (and also run Prycd.com) have been through starting up several businesses together and have a few insights to share if you're thinking of starting a land business with a partner.
Both growing up with each other, both having a competitive side, and both being in the airforce - they have learn to understand each other's strengths.
Listen as these 2 share their stories, insights, and how they are currently managing a full time job, time zone differences, and running 2 businesses together!
Listen to this episode:
- types of land Sarah deals with
- why she uses signs to sell
- other offline strategies while she's visiting her properties
Sarah, a full time land investor, works in specific pockets of area she has selected. Not only only that, she moves properties ultra fast... using an offline strategy - signs!
Sarah shares her experience of using signs to sell land - a simple but fool proof way of marketing properties.
Listen to this episode:
- types of land Sarah deals with
- why she uses signs to sell
- other offline strategies while she's visiting her properties
Pete and Anthony behind LandVA4u.com are helping land investors optimize themselves in their own business by arming them with VA's.
In this episode we explore what roles different VA's typically take on within the land flipping business and the tools commonly used between the team.
Listen to this episode:
- major roles of VA's in land
- tools to manage VA's
- more about LandVA4u.com
Choosing the right domain (or changing your domain) does not have to be over-thought, but should stick to these guidelines when doing so - as I've seen others lose a land deal because of their domain.
On this podcast I go through the top 10 tips when choosing your land site's domain - whether for your buying or selling site, it doesn't matter.
Listen to this episode:
- top 10 tips choosing domains
- domain recommendations
- where to purchase your domain
Callan is a CRM specialist and a land investor and absolutely loves AUTOMATING.
In this interview, Callan shares with us some of the basic tools and systems that you can easily automate in your land investing.
The great thing about automation is that you can get very creative, but it always begs the question "how and what do I automate?". So Callan shares some great automations that you can setup to get your feet wet in understanding basic land automations that can help you save time.
Listen to this episode:
- Get the tools for automation
- Setup your first few automations
- Download free Zaps from Callan!
They call him Uncle Karl, an unconventional real estate investor who loves dealing with unique properties and looks for opportunities where most would avoid.
On this episode, Karl goes through a checklist of items to creatively work on land. He's found unique solutions to most properties which presented problems and has come out very profitable. Listen to this episode as Karl shares some of his past property journeys and how he's made a win from properties people would call a loss.
Listen to this episode:
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checklist of items to check on problem properties
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his past solutions for properties he's dealt with
Jaren of REtipster shares his strategy of marketing... a very hands off approach. His strategy of using a Real Estate Agent to sell land allows Jaren to focus solely on acquisitions and gives him a few other perks as well.
Not only that, but Jaren also shares some of his entrepreneurial stories and gives us some valuable insights into running a business.
Listen to this episode:
- how to sell land with a real estate agent
- how to find a real estate agent specializing in land
- his favorite business book
Travis King is a very active land investor - doing 7 figures in land. He shares with us in this episode on mindset and goal planning for land investing.
Not only that, but because of the sheer amount of mailing that Travis has done, he shares his insights on things like envelope types to the split testing he has done to look into mailing type.
Listen to this episode:
- how to budget and goal set
- reviewing goals
- insights into mailing
Listen as Paul Brewer, a fire fighter, shares his retirement plan and what he's learned within his first year of actively investing in land.
Paul shares his retirement plan and what he's learned within his first year of actively investing in land. Not only that but dives into the tools and strategies he trusts in order to reach his investing goals.
Listen to this episode:
- how he selected works in one of the most 'saturated' counties
- tools he's using to scale and grow
- his thoughts and advise to other full time working land investors
Megan Autrey, a full time mommy and is still new to land investing. Starting this year, she's gone from not knowing the basic real estate acronyms to making big profits and setting even bigger goals.
Megan talks about her own mindset, goal setting, and approach to land investing has gotten her where she is - and how truly do-able this business is even for a full time mother.
Listen to this episode:
- how much Megan is earning now
- strategies to mindset and entrepreneurship
- investing in yourself is key
Here are 5 tactics that you can apply today when pricing and marketing your properties today. Leverage studies done across thousands of transactions and see how understanding the psyche and results from previous tests can help you optimize your pricing and marketing.
I'm sharing an article produced by Nick Kolenda (nickkolenda.com) which focuses on psychology and marketing. It's lengthy list of studies/tactics and I reduce them to the top 5 that can easily directly apply to help you optimize your marketing, pricing, and ultimately your sales.
Listen to this episode:
- Understand how to display your prices
- How you should order your property listings
- Rules to follow when discounting
- Download the entire list
FB Paid Ads can be a great source for buyer leads. But it's a different strategy of building your buyer leads than just advertising your properties.
See how Clint and others are implementing this Facebook ad strategy to scale their buyer leads.
Listen to this episode:
- Challenges of fb paid ads for land
- building an audience with content
- ad content with videos, guides, discounts, etc.
- trategy of “retargeting” audience with property ads
- Budget for running ads
Joe Schmitt is an active land investor who has set out to create processes for his team. We've brought him onto the show to talk about his processes.
In this episode Joe shares with us his experience hiring, training, and building out his processes for completing his due diligence process - which is now mostly hands off for him.
Listen to this episode:
- how Joe hired his team to perform the due diligence process
- hiring tips and things to look out for
- get access to his due diligence reports
Amy is the founder of their land investing company and Amber was once a marketing director for an ad agency so you'll want to see exactly what they're doing from a marketing perspective.
They both join us on this episode to talk all about their experience with branding for marketing land and how they think it makes a difference for their business.
Listen to this episode:
- what they are doing to keep a consistent branding
- what marketing channels they focus on
- tools, software, and processes that help with their branding
Show notes:
- Hire mom's for your business - hiremymom.com
- Free design application - Canva.com
- Social media and Instagram scheduler - buffer.com
- Email autoresponder - mailchimp.com
- Email autoresponder - mailerlite.com
- Visit Amy's land investing site - wevegotland.com
Majority of your leads are NOT going to buy - or simply aren't ready. But you are losing out on these leads who are close to purchasing property by not capturing those leads and engaging them. Beauty is, this all can be automated. Stop wasting all your efforts to only find one lead to sell to - every lead that ever gets a hold of you can potentially and eventually purchase land from you.
Willie Goldberg runs a very successful land investor who approaches land investing. A lot of that is due to the fact that he has built a simple buyer lead funnel, and he's going to talk about how he warms up his buyers to buy land from him even if not right away.
Listen to this episode:
- why we need to be capturing leads
- what is a buyer lead funnel
- get the exact step by step and emails that he sends out
Show notes:
Land Investing Pros - www.landinvestingpros.com
Mark Podolsky of Landgeek is an advocate for putting property on terms (aka seller financing) but shares with us the 3 common issues of doing so.
Not only that, one of the most common questions we get at REI Conversion is what is the best payment processor for land. Well here's another option.
Mark shares his favorite system of processing payments that are on terms.
Listen to this episode:
- 3 common issues with property on terms
- place and time for cash deals
- Geekpay for payment processing
Show notes:
Geekpay - https://reiconversion.com/geekpay
Mike Ferreira is a veteran of the land investing world (and a long time owner of REI Conversion websites!). And in this episode, Mike's experience shines as he shares tonnes of wisdom and gems - don't miss this one.
Listen into this episode as Mike discusses why he sticks to buying mostly cheap land and sells them on terms and why this works for him.
Not only that, but Mike offers his honest thoughts on land investing. What has worked for him, challenges that he's gotten used to and what newbie bad habits still stick with him even though he's been a full-time land investor for some time.
Listen to this episode:
- Why Mike flips cheaper land
- How "competitors" can benefit from each other
- Dealing with managing capital for investing
- Automation vs. VA's
- Common newbie mistake he still makes
- And a lot more gems about land investing!
In less than 1 month, Alissa and her team have sold their first property on Instagram. Marketing on Instagram still seems new to a lot of investors, but believe it or not, Instagram is now another source of leads to sell property. Alissa is here to share here experience marketing land on Instagram.
In Episode #31, I get a chance to jump on a chat with Alissa who looks after marketing for her team's land investing. Having just started marketing on Instagram, in under less than a month they are already collecting leads and have sold one directly through direct messages on Instagram.
Listen to this episode:
- How to use Instagram to build trust
- What kind of hashtags to use
- Using stories to build a brand and personality
- Instagram exclusive land deals to build a following
Land investing can be done completely virtually, and from anywhere around the world. But there are a few challenges you'll come across.
In Episode #30, we talk to Sven Storring about his story of investing all the way from Stuttgart, Germany. Wether you're from a different country or looking to live abroad and continue growing your investing business this episode is packed with specific tools and services that will keep you running at full speed.
Listen to this episode:
- Challenges and solutions to running your land investing overseas
- Tools and services that will help you run virtually from anywhere
Seller and buyer leads - you have only a small window of time to answer their needs and questions. This builds trust and increases conversions, and this is where Live Chat plugins come in.
In Episode #29, we talk about how live chat plugins (apps on your site) can lead to an increase in conversions and sales. That's the beauty of these apps, it allows you or your VA to answer their questions immediately.
I'm going to share with you my favorite 3 apps - and they are all FREE.
Listen to this episode:
- How much of a difference live chats can make
- Top 3 Free live chat plugins
- And why we love these plugins
NOTE: This is episode 3 part of a 4-part mini series.
Derek Schlieps is a Facebook Ads expert working with other house and land wholesalers, rehabbers, and flippers. He’s helped many investors pull in leads for a fraction of what it would typically cost per lead with mail outs.
In this third episode of a 4-part mini series, Derek breaks down how you should capture and be following up with Motivated Seller leads through a Facebook Ad campaign.
Listen to this episode:
- Types of Forms to Get Property Submitted via Facebook
- Drip Campaigns and Followup Systems
- How Often to be Following Up with Leads.
To learn more or to have Derek help you with generating motivated seller leads head over to www.reiconversion.com/facebookleads
In Episode #27, we bring on Holly Thomas who has worked with a lot of real estate investors. From all the knowledge she's gathered working with investors, she's become a land investing expert.
We brought on Holly to really share with us the sauce that makes a virtual investing business run smoothly. At one point she was working with 10 other investors and that means she's got a broad view on how successful real estate investors are running their business.
Not only that, Holly sheds light on the challenges of working with investors and how you can smoothen out those challenges to run a more efficient operation for your investing business
Listen to this episode:
- How to hire the right VA
- Top difficulties for VA's that slow your business down
- Tools that Holly uses when she was a VA
In Episode #26, Facebook land marketing specialist, Justin Melquist, comes onto our show to share the top 3 questions he's been receiving when it comes to the process of marketing land on Facebook. Justin answers these questions to put to ease some of your concerns you may have that may limit you from posting more.
In this episode we also talk about our upcoming AMA (Ask Me Anything) Facebook Live event inside of the REI Conversion Community Facebook Group on March 11th (at 5:30pm Pacific, 7:30pm Central, and 8:30pm Eastern).
Please join us inside of this group for our AMA: https://www.facebook.com/groups/reiconversion/
Listen to this episode:
- Top 3 Facebook marketing questions
- How to deal with the issues of FB postings in general
- Upcoming AMA Live Session on Facebook
Show notes:
Landtrainer - Marketing Land on Facebook 2.0 Course
In Episode #25, we talk about one technical thing that is confusing and turning away your leads - your site's security. Google and browsers are making it known since last year to your visitors if site's are insecure, and more and more Real Estate investing websites are affected by this because they have yet to even learn about this issue.
Listen to this episode:
- What's causing this
- Why is it important for your business and lads
- How this turns away your leads
- How to check and fix this issue
Vacant land investor, Jon Burnette, shares his insights on his acquisitions process. He's a firm believer in taking action and learning the process first before getting your entire system perfected. See what systems, software, and steps Jon takes to build his investing machine.
Listen to this episode as Jon explains:
- Overview of Acquisition process
- Working with an acquisitions manager
- How a lead enters his system and where they go
- Core tools to manage, automate and delegate work
- CRM options that are not too complicated
Dustin Heiner is a buy and hold expert. He's on the other side of the fence, buying properties from flippers and wholesalers so he can rent them out. So he knows exactly what he wants from investors who offload properties.
Listen to this episode as Dustin explains:
- what we need to continue doing as flippers/wholesalers with our buyers list
- what can turn away cash buyers like Dustin
- how important it is to build your list and regular emails of new properties are
Get into the mind of a cash buyer and understand exactly what they want and need in this episode so you can offload more properties.
What do you do after a buyer lead submits their information to you? A lot of us just leave it at that. Thing is that, leads need time before they make a purchase. Most buyers are never typically ready to pull the trigger.
Listen to how Luke Harris builds a relationship with his leads, familiarizing himself with that lead, nurturing that lead, and it's all done without him having to even lift a finger. All automated.
Luke has an automated email sequence that he delivers, and in this episode, Luke shares his strategy. Luke shares:
- how he organizes and tags his leads by area
- what system he uses
- what kind of emails he sends
- and how he keeps himself at the top of his buyer leads minds
Follow these strategies in order to nurture your leads making it easier for your buyers to purchase properties from you.
NOTE: This is episode 2 part of a 4-part mini series.
Derek Schlieps is a Facebook Ads expert working with other house wholesalers, rehabbers, and flippers. He's helped many investors pull in leads for a fraction of what it would typically cost per lead with mail outs.
In this second episode of a 4-part mini series, Derek breaks down the parts to a Facebook Ad campaign, effective copy writing, and imagery to use to grab the attention of motivated seller leads.
Derek shares his very specific experience from ad buttons that perform well to type of creative/imagery for grabbing attention of property owners.
To learn more or to have Derek help you with generating motivated seller leads (with a discounted first month) www.reiconversion.com/facebookleads
I am joined by Seth Williams, who runs a real estate investing business, a real estate investing blog and podcast, and a land investing education site. He absolutely cannot do this on his own and has been through the ropes of hiring help for one off projects to a permanent virtual assistant.
Listen to this episode as Seth Williams of REtipster shares his thoughts of what business operations was like before and after a VA (good and bad) and the new challenges that present itself when having a VA.
Seth also answers the most common questions of how much he pays his Virtual Assistants all the way to a very interesting hiring process to hiring the perfect VA
Show Notes:
Zoom.us - a great video and meeting application for teams
Slack - easy to use application for team communication
Upwork - great place to find virtual assistants and other freelance workers for projects.
2 best friends from up in beautiful British Columbia, Canada, Josh Alter and Steve Enns run a successful and growing Virtual Wholesaling business. Working out of both Texas and Atlanta, the two believes that running a virtual business has forced them in to a position to systemize with precision in order to succeed.
Listen to this episode as the duo shares their thoughts on how running a business is an expereince of trial and errors and sometimes that even means going against conventional thinking like having boots on the ground, which was being outperformed by them closing on the phone rather than someone in the market locally.
Not only that the two share some of the tools that allow them to automate and scale, and how they have structured their team to win in these markets virtually.
Building trust is key to winning more leads, sales, and completing deals. I'm joined by Robert Dow, a full time land investor, who discusses the strategy of collecting positive reviews, ratings, and testimonials.
In this episode we cover the timing, strategies, and tools that make collecting testimonials easy. But, Robert also shares how he deal with challenges like negative reviews, like the ones on Google or Facebook.
It's time you included testimonial collection as a part of your system after completing any deal.
One of the most time draining and intensive activity is answering to all the messages on Facebook for your vacant land property. At the same time, you can't avoid talking and dealing with these leads. So what do you do?
Prequalify.
Today I'm bringing on Clint Turner, who has really built a system and process of handling these leads. Clint explains to us the importance of saving time through prequalifying, how to prequalify with a VA, and even shares with us a guide to prequalifying your Facebook leads.
Once prequalified, the lead finally comes to you in which you can then begin speaking to them. So listen to this episode as Clint shares with his his sales funnel to save you time.
Make sure you also download the guide Clint has helped put together.
NOTE: This episode is part of a 4-part mini series.
Derek Schlieps is a Facebook Ads expert working with other house wholesalers, rehabbers, and flippers. He's helped many investors pull in leads for a fraction of what it would typically cost per lead with mailouts.
In this first episode of a 4-part mini series, I got the chance to bring Derek on and discuss about the different strategies to finding motivated seller leads - and it all starts with a "compelling offer".
And that's what this episode is all about - the key to kickstarting your Facebook ads strategy. Keep in mind, this episode isn't really about the technical ins-and-outs of setting up Facebook Ads but focuses on the bigger picture of setting up the perfect strategy to bring leads in so you can help property owners offload their property.
To learn more or to have Derek help you with generating motivated seller leads (with a completely free first month) www.reiconversion.com/facebookleads
In this episode we feature Dave Van Steenkiste who brings his experience of automating and running his business as hands-off as possible with the power of Virtual Assistants.
Dave shares his journey of land investing and explains how bringing on VA's requires a specific mindset. Hear how Dave hires, delegates, and tracks his team of VA's. Not only that, but how Dave sets a level of expectation for himself with his team in order to ensure he's investing enough time and effort to encourage growth of his assistants to take on running his business for him.
You can also expect to learn about how much to pay VA's, tools he uses, and cultural differences of VA's from different countries.
We're diving into VA's specifically for real estate investing and how it can help your business automate and scale.
Joseph Cote, along with many other land investors has recently become a victim of the growing practice of land photography scamming. Joseph has put together a checklist that can easily reduce the chances of yourself falling victim as well.
Using easy tools and switching them on to the right types of questions to verify your photographer is legit, we dive into an episode that will save you from wasted time and money.
With the beauty of the internet now, we can run our investing out of state - literally anywhere. Whether you are investing from within the next state over, or on the other side of the planet in Thailand, genuine connection through communication can be tough especially when it's done through words typed up in an email.
But having the opportunity to build trust and connect with your leads with dynamic video is so much more impactful than characters that make up words on a screen. From your tone to your facial expression, communicating through video can be so much more effective and faster saving you time.
Have a listen to this episode of the REI Conversion Podcast, as I share with you the most common and effective scenarios for using recorded videos to save time and win more deals and the exact tools (free) to use.
Willie Goldberg of Willie G Coaching for land investors is on a new trajectory to 10x his investing business. He
's dropping his coaching program to solely focus on growing, automating, and explode his investing. And he's going to share with you the 5 things that are preventing you from scaling your investing and what you need to do about it. Not only that, Willie also shares with the top 5 tools (that are much more simple than you think they are) that you need in order to automate and scale your investing business.
You'll see this isn't rocket science but rather it's all about your mindset, strategy, and goals.
In episode #11, I am joined by guest Justin Melquist of the Land Trainer and he shares how he's putting all his efforts into marketing on Facebook. An overwhelming 70% of sales come from Facebook alone, and he shares exactly how he drives his Facebook leads to his site and closes on those sales.
You get a promising lead from your land buying website…
You spend an hour researching the property…
You determine the perfect offer price…
… You then finally make the offer only to be declined immediately.
Does that sound familiar?
Well in this episode, I am joined by podcast guest, Seth Williams of REtipster.
Seth has developed a huge time-saving method to make offers for those leads that come in through your land buying website.
Coined the ’30-second offer’, in this episode we talk about:
- how this saves time
- his experience using this strategy
- tools to automate these offers
- bonus free script download
That’s right, in this episode, Seth shares with us the EXACT email script he uses to deliver these offers plus email HEADLINES for better open rates.
Make sure you listen right to the end to hear about his email template takeaway download so you can start sending out these offers.
In episode #9, we discuss about the top 5 reasons of why property investors should be watermarking their photos and how it will drive more buyer leads. Typically this isn't done, but should be incorporated into your tasks of preparing photos and we discuss the easy and fast tools that will only take a few seconds to watermark all your photos.
Should you lock your properties behind a buyer email optin form?
We recently held a Facebook Live session discussing our upcoming Buyers' List building strategy. Specifically about the strategy of locking properties behind an email optin form.
And we wanted to truly see if this was an effective method.
Our team is going deploy 2 versions of the REI Landlist (land selling website), with mock properties and run the test of collecting emails over the next few months with actual traffic coming.
Our Goal: to observe the behaviours of those who are required to submit their email contact vs those who are not required to do so in order to view the properties.
Listen to why and how we plan on running this test so that you can follow and track the results we come to to help you make the decision if you should lock your properties behind a buyer lead optin form to grow your buyers' list.
Luke Harris of The Farm Finders began collecting buyer email leads since the launch of his business - even though he wasn't sure what to do with it just yet. Only after a couple years, he has transformed that list and is now reaping the benefits of it, riding out the uncontrollable algorithms of Facebook or Craigslist affecting the sales of property. Luke now sells 30%-50% of his properties to his email list, sometimes within hours of blasting his emails.
We’re going to be diving into exactly what he’s doing with his email marketing from the importance of having a land selling website that also collects emails to build his buyer’s list all the way to the kinds of emails he’s writing and even when is the best time he’s found to send out his emails to be able to offload his properties just through his newsletter.
Make sure you listen right to the end to hear about his template takeaway so you can start applying the same strategies.
In episode #6, negotiating and counter offering most of the time can sometimes feel like a lost cause and a waste of time. But here's a simple 2-step script that I have systemized and used that has saved the property's deal and more importantly, time.
In episode #5, we tackle the topic of if you should have a different site for both your property buying and selling website. And the major risks you’re running if you keep them together as one site.
In episode #4, we discuss how hiring a virtual assistant can help give you time to grow your business. But what kind of tasks should be given to VA’s? How to find and hire VA’s? and What tools are needed? We’ll go over the basics of bringing a new VA into your team allowing you to scale your investing operations.
In this episode #3, we discuss what you can do to get your Facebook Marketplace Account in deep waters, what you should avoid and be careful of, and if you do end up in trouble, how to resolve this.
In this episode #2, we discuss how better headlines can increase your property lead submission rate, helping you land and find more properties and profit from them. Believe it or not, headlines make a difference - and we put our headlines to the test.
In this episode #1, we discuss how you can post your property in several Craigslist cities to market to neighboring cities, areas, and states and get maximum exposure for your properties
Additional Notes: One thing I didn’t mention in the Podcast episode, is that if you plan on posting the same property across several markets on Craigslist, make sure you change up the text and formatting. This is another way of Craigslist detecting your property existing across their different areas and could end up being removed.