The Practice Builders Podcast: Recent Episodes
Rosie Piercy
As therapists we are good at treating patients but may find the business side of having a clinic more tricky. As a chiropractor and clinic director I have built my chiropractic clinic from scratch to a busy thriving clinic and opened a multi disciplinary clinic now home to 15 therapist's clinics. In this podcast I will honestly discuss my successes and failures and all aspects of building a practice from marketing, patient communication, the 'business side' of having a clinic and not forgetting how to balance clinic life with home life. To help you build the practice of your dreams.
In this final episode of season one of The Practice Builders Podcast I go through the top 5 actions to take to make your clinic run better.
I know from talking to many clinic owners that running a clinic can be stressful and overwhleming. By putting these 5 actions into place it will reduce your stress levels and give you more time for the fun things in life.
Best of all there is a free downloadable resource to help you put each one into action.
Links Mentioned In The Show
Make The Most Of Your Time Workbook - Download here
Your Clinic's Magic Number - Download here
Clinic Branding Checklist - Download here
The 3 Essentials Workbook - Download here
Beginners Guide To A Hands Free Clinic - Download here
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
When a team member leaves unexpectedly leaves your clinic it could be time for a lot of stress. Whether it's an associate, a member of your reception team or someone who rents a room from you. If your first reaction is one of stress and panic then this episode will show you how to react calmly and move forewards smoothly and with the least amount of stress possible.
Links Mentioned In The Show
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
When wanting to make a change sometimes it is easy to just charge ahead without really considering whether your action will get the results you want.
By reflecting on the things that have gone well or not so well in your clinic can lead to clarity about what you really want and the best course of action to take.
Links Mentioned In The Show
Link for planning workbook is here
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Do you plan for the future of your clinic? Do you ever sit back and think what went well this year and not so well? What do I like about my practice and not like about my practice?
I do and it is one of the factors that make my clinic successful. In this episode I go through the steps I take to reflect and plan to make my clinic have its best year. Every year.
To help you do the same there is a FREE workbook to take you through each of the steps discussed in the podcast.
Links Mentioned In The Show
Link for planning workbook is here
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
In this weeks podcast we are delighted to have Simon Billings. Simon is a chiropractor and founder of the Academy of Chiropractic Nutrition. We discussed patient nutrition, why it is so important, how it can improve treatment outcomes and how to start talking about nutrition with patients. And how nutrition can be added to the care we already give our patients to get better results for both patients and our practices.
Links Mentioned In The Show
Link for weekly newsletter sign up: www.academyofchiropracticnutrition.co.uk
Contact Simon here.
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
You have decided to hire an associate.
Now you need to get your clinic ready to make them a success.
Whether it is your first hire or your fifth using these steps will make it more likely that your associate is successful.
Planning earlier than you think you need to on the practical, patient and finacial aspect of hiring your associate will lead to less stress for you and a happier, more successful associate.
Links Mentioned In The Show
Link to '5 Questions to ask yourself before hiring and associate' podcast.
Link to Magic Number podcast and workbook download
Link to 3 Essentials podcast and download
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Are you thinking of hiring your first associate? Have you hired associates in the past and it hasn't worked out? Or are you wondering if your next associate should be employed or self -employed?
In this podcast I discuss the 5 questions I asked myself before hiring my current associate, why looking for an associate earlier than you think you need to can be a good idea and why I chose to hire no one rather than the wrong person.
Links Mentioned In The Show
Level Up Your Practice - Free Virtual Conference - More details here
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
We are going through difficult times in the country and the world right now how do we limit the affect that has on ourselves and our clinics? In this episode I go through the tip and techniques I use to stop myself getting swept up in everything that is going on and keep myself focused on what I can control and what I can do to keep building my clinic through the cost of living crisis.
Links Mentioned In The Show
Magic Number Workbook and Podcast Play List
Three essentials workbook
Level Up Your Practice Virtual Conference
Patient communication in cost of living crisis podcast with Chris Chippendale.
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Looking for help and advice for your clinic? Book your free call with me here.
Communication with patient is important but in difficult times it becomes more important. To help us tune up our communication skills during the cost of livign crisis we welcome Chris Chippendale back to the show.
Chris Chippendale, is a second generation chiropractor and the clinic director of Sevenoaks and Beckenham Chiropractic clinic.
He founded Patient Centred Training in 2017 to help Chiropractors get better results through honest, ethical and effective communication.
In today's episode we discuss how to show the true value of our treatments, how to deal with patient's changing their care plans, the importance of discovering your patients true goals and much more.
Links Mentioned In The Show
Previous podcast with Chris - Listen here
Access Chris's free Masterclass ' The Top 3 mistakes ethical clinic owners make when training associates'
Happy Patient Project Course - More details here
Have a question for Chris? Get in touch with him here
Level Up Your Practice - Free Virtual Conference - More details here
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
In clinic marketing. Or marketing to people that already know you exist. It is something that can be often overlooked. In this episode I talk through our latest piece of in clinic marketing our clinic magazine. Why we have one. How we use it to market both in and out of clinic and how you can simplify this idea to make it work for you.
Links Mentioned In The Show
Read the Total Health West Berkshire Clinic Magazine here
Learn more about Canva here
Download the 3 Essentials Workbook here
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
When I first opened my multidisciplinary clinic Total Health West Berkshire I found it really stressful.
So much to do and not a enough time to do it. I knew that running my clinic like that was not sustainable.
Not if I wanted to enjoy my clinic and have time for a fun and fulfilling life outside of clinic.
I am pleased to say that I no longer find running Total Health that stressful.
Mostly due to these 3 things that I have made part of my life as a clinic owner.
By putting them into practice my life is much less stressful and I have time for my life outside of clinic.
Links Mentioned In The Show
Podcast episodes to help you get a grasp of your clinic finances
https://rosiepiercy.com/why-having-a-grasp-of-your-clinic-finances-helps-you-to-have-a-stress-free-clinic/
https://rosiepiercy.com/yourclinicsmagicnumber/
Podcast episodes to help you start to delegate
https://rosiepiercy.com/4reasonstodelegateandoutsource/
https://rosiepiercy.com/039-top-5-tasks-i-outsource-in-my-clinic-to-make-my-clinic-life-much-less-stressful/
Podcast episode to help you make the most of your time
https://rosiepiercy.com/howtofindmoretime/
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[02.48] Being on top of my finances
[05.45] Delegation
[10.55] Organising my time
[14.50] Done is better than perfect
If renting rooms in your clinic is causing you stress and making your clinic life (and perhaps your home life) miserable then this is the episode for you.
In it I talk honestly about how I have found renting rooms in my clinic. And go through the steps I use to make it easier and much less stressful. I have learnt these steps over 4 years of renting rooms, so listen on to learn from my mistakes and make clinic room rental much less stressful.
Links Mentioned In The Show
Book a FREE 15 minute call with me
Join my Facebook group The Practice Builders Community
Follow me on socials I’m @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[02.36] Know what you want
[07.37] Be selective
[09.50] Have a licence agreement
[12.10] Set rules and stick to them
[15.26] You can’t make everyone happy
[17.17] Accept change
In this episode I talk about delegation.
Now it is easy to delegate the tasks you don't like doing. But what about the tasks you do like doing. How and when do you decide to start delegating those.
I talk about what made me decide to finally outsource 2 of my websites. I hope it will help you take steps towards delegating more tasks in your clinic and letting go of the 'I must do everything' mindset.
Links Mentioned In The Show
https://rosiepiercy.com/4reasonstodelegateandoutsource/
https://rosiepiercy.com/039-top-5-tasks-i-outsource-in-my-clinic-to-make-my-clinic-life-much-less-stressful/
Download your Free 3 Essentials workbook here
Who I outsourced my websites to:
Total Health West Berkshire - Michael and Hannah at HMDG
Total Chiropractic - Jude at Love Communications
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
So you have your clinic.
You spent a lot of time, money and effort to set it up... and now you would like a break from it.
But that can be difficult.
I know when I first started Total Health West Berkshire I found it almost impossible to stop thinking about my clinic, hopping on phone calls or just checking my emails.
But now I can take a proper break from clinic.
By going through the exercises in this podcast and workbook I hope that you will be able to as well.
Download The Beginners Guide To A Hands Free Clinic.
Links Mentioned In The Show
https://rosiepiercy.com/4reasonstodelegateandoutsource/
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Communication - it's the key to everything. So if you have ever found yourself lost for words or cringing at what you have just said to a patient, or perhaps just want to make sure you are at the top of your game when speaking to patients then this is the episode for you. We are joined by Chris Chippendale, he is a second generation chiropractor and the clinic director of Sevenoaks and Beckenham Chiropractic clinic. He founded Patient Centred Training in 2017 to help Chiropractors get better results through honest, ethical and effective communication. In this episode we discuss - The importance on verbal and non verbal communication - Pressure to treat - Overtreating vs undertreating - How to know if you have a communication problem - How to improve your communication skills and much, much more.
Links Mentioned In The Show The Happy Patient Project - www.patientcentred.co.uk/hpp Chris's Free 14 day video course - www.patientcentred.co.uk/motivate Join my Facebook group The Practice Builders Community Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
What do you need to start a successful clinic?
Before we even start on factors such as clinic location, patients, marketing and reception team there are 7 things that I think you need to be able to decide to open a clinic, get it open and then make it a success. Listen to this episode to find out what they are and if you have them.
Links mentioned in the show
Previous podcast episode - 5 Signs That Show You Are Ready To Have Your Own Clinic
Previous podcast episode - How To Start Building Your Clinic Brand
Want to talk to me about any aspect of running your clinic - book your FREE 30 minute call here
Looking for resources to help set up or improve your clinic? Then head over to my website.
For help with your website I recommend HMDG.
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[01.47] Money
[05.32] Vision
[09.20] Commitment
[10.32] Timeline
[12.53] Clinical Confidence
[15.28] Expert Advice
[18.45] Accountability and Support
Are you considering opening your own clinic?
Whether you are a new graduate or if you have been in practice for years, often the dream of having our own clinics is something we can all relate to.
But should you take the plunge? In this episode I go through the 5 signs that show you are ready to open your own clinic.
Links mentioned in the show
Want to talk to me about any aspect of running your clinic - book your FREE 30 minute call here
Join my Facebook group The Practice Builders Community
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[00.32] Enough clinical experience
[03.17] You want to do things differently
[04.15] Happy to make sacrifices
[06.51] Circumstances have changed
[09.25] You are ready for a new challenge
If your life as a clinic owner is tougher than you would like it to be then this is the episode for you.
In it I go through the two main reasons I think that clinic life can be tough.
-
Doing too much
-
Not having enough support
I also have a 3 step plan to help you tackle these issues to make your clinic life easier and happier.
Links mentioned in the show
Podcasts on outsourcing:
https://rosiepiercy.com/4reasonstodelegateandoutsource/
https://rosiepiercy.com/039-top-5-tasks-i-outsource-in-my-clinic-to-make-my-clinic-life-much-less-stressful/
Make the most of your time work book -
Get your free copy here
The 3 Essentials Workbook - Access yours here
Help to make changes in your clinic
Want to talk to me about any aspect of running your clinic - book your FREE 30 minute call here
Join my Facebook group The Practice Builders Community
Join the wait list for Clinic Evolution launching at the end of May
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[01.46] Doing to much
[02.48] Not enough support
[04.46] Delegate and Outsource
[11.04] Organise Time and Boundaries
[16.09] Get support
Is your clinic running exactly how you want it to?
Do you feel stressed, overwhelmed or perhaps bored with your clinic? Are you longing to have a complete break from your clinic with no interruptions or perhaps you wish you no longer had your clinic?
If you are feeling any of these things then something needs to change in your clinic. In this podcast I will talk about how to make those changes to make clinic life much better.
Links mentioned in the show
Podcasts on outsourcing:
https://rosiepiercy.com/4reasonstodelegateandoutsource/
https://rosiepiercy.com/039-top-5-tasks-i-outsource-in-my-clinic-to-make-my-clinic-life-much-less-stressful/
Help to make changes in your clinic
Want to talk to me about any aspect of running your clinic - book your FREE 30 minute call here
Save your seat at my upcoming webinar
Join my Facebook group The Practice Builders Community
Join the wait list for Clinic Evolution launching at the end of May
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[04.10] Why we find it hard to make changes
[07.12] Work out what's wrong
[08.50] Sort your list
[09.55] Schedule and plan
[13.58] Outsource and delegate
[15.28] Get help - you don't have to do this alone
Running a clinic can sometimes be more stressful than we would like it to be. Now this happens in every clinic from time to time. BUT if feeling stressed with your clinic is a regular thing for you then I reckon it will be down to one or more of these 3 things.
Identifying these stresses and working out how to solve them will lead to a less stressful, happier clinic.
Links mentioned in the show
Previous podcast episodes on clinic finance.
040 – Why having a grasp of your clinic finances helps you to have a stress free clinic - listen here
041 – Your Clinic’s Magic Number - listen here
Magic number workbook to help you calculate your clinic's magic number
'Make the most of your time workbook' get access to your free copy here
Further help
Want to talk to me about any aspect of running your clinic - book your FREE 30 minute call here
Save your seat at my upcoming webinar
Join my Facebook group The Practice Builders Community - my masterclass on finances will be live on the 21st of April at 1.15pm
Join the wait list for Clinic Evolution launching at the end of May
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[02.24] Clinic finances
[06.50] Staff and outsourcing
[11.21] Your why
Your clinic's magic number. In my opinion it's the most important number you need to run your clinic and it is probably not the number you think it is. Once you know this number everything about running your clinic becomes more obvious. It empowers you to make the running of your clinic easier and less stressful.
Have a listen to the episode to find out what it is and how to calculate yours.
Get the FREE download that accompanies the episode here
https://rosiepiercy.com/magicnumber/
Links mentioned in the show
Profit First Book
Want to talk to me about any aspect of running your clinic - book your FREE 30 minute call here
Save your seat at my upcoming webinar
Join my Facebook group The Practice Builders Community
3 Essentials Workbook - Download yours here
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[01.32] What is the magic number?
[02.45] Why it's not what you think it is
[04.40] Why you need to know this number
[07.10] How to calculate it
[09.20] What to do next
Clinic finances. For some dealing with the business and money side of clinic comes easily. For others it is something that we shy away from.
I believe that if you do not have a grasp of your clinic finances then your clinic life will always be stressful. To find out why and what you can do to start sorting out or even looking at your clinic finances then have a listen to the episode.
Links mentioned in the show.
Practice Builders Foundation - FREE on demand training
Want to talk to me about any aspect of running your clinic - book your FREE 30 minute call here.
Join my Facebook group The Practice Builders Community.
Follow me on socials I'm @RosiePiercyDC on Facebook or Instagram
Here’s an overview of what I talked about
[00.45] Why don't we talk about money
[03.20] It's ok to make money
[05.25] Business not just a clinic
[06.45] What numbers tell you
[10.14] Start looking at your numbers, it will empower you
In the last episode we talked about why you should outsource. Today I thought I would talk through what I outsource in my clinic and how it has helped me have a clinic that is much less stressful and much easier to run.
Links Mentioned In The Show
Episode 38 - 4 Reasons Why Delegating And Outsourcing Will Make Your Clinic Life Much Less Stressful
The Practice Builders Community Facebook Group - Join Now
The Three Essentials Workbook
FREE 30 Minute call with Rosie
Here’s an overview of what I talked about
[00.25] Logo and Artwork
[02.21] Payroll
[04.21] Accounts
[06.23] Website and Social Media
[09.09] Anything that requires and expert opinion
Do you feel like you have too much to do? Is running your clinic overwhelming? This is where delegating and outsourcing can really help make your life easier.
In this episode I go through 4 reasons why you should delegate and outsource tasks in your clinic to make your life easier.
Links mentioned in the show
The Practice Builders Community - FREE Facebook group
Here's an overview of what I talked about
[00.25] What is delegating and outsourcing?
[01.48] Gives you less to do
[03.55] Stops you doing things you are not an expert in
[07.20] Reduces stress and overwhelm
[13.07] Gives you time to focus on things only you can do
Running a clinic can be stressful, time consuming and occasionally a little overwhelming. Not the treating patients side but the business side. Unless of course you have steps to make it easier. In this episode I take you through the 6 steps I have used to build my successful clinic and to make it as stress free as possible.
Links mentioned in the show
Downloadable Resources
FREE - The 3 essential workbook
FREE - 30 day social media scheduler
Podcasts
Top tips for using Instagram to attract patients to your clinic with Molly Cahill
The 3 essential elements that every clinic needs to use to grow their clinic
How And Why To Use Social Media To Build Your Clinic
Webinar - 6 Steps to a successful clinic
Save your seat at the FREE, Live Webinar
Heather Mills - Duck Soup HR
Get in touch with her here
Here’s an overview of what we talked about
[01.53] Clinic Branding
[04.26] Clinic Finances
[07.15] Marketing
[10.25] HR
[14.09] Protocols and procedures
[15.17] Planning and the future
In this episode we have the brilliantly knowledge Molly Cahill to talk us through using Instagram to attract patients to our clinics.
Whilst many of us may find the idea of using Instagram a little out of our comfort zone it can be a brilliant way to get patients booking into your clinic.
In this episode we discuss how to set up your Instagram account and bio. What makes good content and how often to schedule. How to use reels, stories and those all important hashtags and how to become part of your community using instagram.
Links mentioned in the show:
DM Molly on Instagram - @mollyacahill
Access Molly's content planner here
Join my Practice Builders Community
More about todays guest
Molly Cahill is an Instagram Marketer who helps health and wellness practitioners with Instagram through her hybrid course + content library + group coaching program, Holistic Marketing Hub, and Instagram Management services.
Your website. It is the most important tool you have for attracting patients to your clinic. But how do you make sure that it is the best it can be? Today we have Michael Schumacher from HMDG on the show to talk us through the dos and don'ts of a brilliant website that will have patients choosing your clinic over everyone else in your area.
Links discussed in the show.
Test your website - gtmetrix.com
Learn more about Michael and HMDG - www.hmdg.co.uk
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
Here's an overview of what we talked about
[06.33] Site speed
[14.37] How to test your site
[24.52] Too many patients?
[28.57] The importance of a good booking system
Ads whether they are online ads such as Facebook or Google ads or traditional print ads can be good way to grow your clinic.
But how do you decide which ones are right for you and more importantly know if they are working for you.
In this episode I take you through how to choose the right ads for your clinic and the 3 things you need to do to make sure they are growing your clinic and working well for you.
Links mentioned in the show
The 3 essentials workbook - get your copy here.
For help with online ads
Amy at Sugar PopSocial - https://sugarpopsocial.com.au/
Michael at HMDG - https://hmdg.co.uk/
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
Here's an overview of what I talked about
[01.40] Types of ads
[01.53] Print ads
[04.08] Online ads
[05.20] Which to use
[07.51] How to use them well
[14.24] Get help
Time. It is one thing that almost every therapist and clinic owner wants more of. Yet finding more time can be tricky. In this episode I discuss the value of time and talk through my 5 step plan to help you find more time to do practice building, hobbies or to spend with the people you love.
Links mentioned in the show
Make the most of your time workbook
Make the most of your time presentation in The Practice Builders Community
Here's an overview of what I talked about
[00.52] Why does having enough time matter?
[01.36] Valuing time vs wasting time?
[5.30] Step 1 - What do you want?
[07.32] Step 2 - What do you like, what do you hate to do
[10.50] Step 3 - What can you delegate
[14.42] Step 4 - Learn to say no
[17.07] Step 5 - Schedule and plan
In my opinion your website is your number one marketing tool to get patients into your clinic. But how much time have you spent on your website recently. Has the initial excitement of your clinic's website faded away and it's been a while since you looked at it? Or do you know that your website needs some work but you don't know where to start?
Well this episode is the episode for you. I give you 5 quick tips to help you make sure your website is working well for you. Plus a few ideas on how to get started on these changes.
Links discussed in the show.
Check your site speed - www.pingdom.com
For help with your website visit hmdg to book a call go to this link
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
The Practice Builders Blueprint - 6 week online course to help you build a successful clinic
Here's an overview of what I talked about
[00.47] Site speed and security
[03.01] What do you do?
[04.58] Is your first impression the best impression?
[08.23] Map and address
[ 11.01] How easy is it to book?
[13.10] Testing, testing
[14.12] What to do if it all feels like too much
Should I be using social media? Is a question I am often asked by clinic owners. The answer depends on what you want social media to do for your clinic and whether it is right for your clinic. In this episode I talk through everything you need to consider before starting to use social media. Or if you are already using social media and are hitting a few bumps in the road how to change and assess what you are doing.
Links discussed in the show.
Episode 22 - Clinic Branding - How To Start Building Your Brand
025 - The 3 essential elements that EVERY clinic needs to use to grow their clinic
FREE 30 day social media scheduler
Getting Started With Social Media Workbook
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
The Practice Builders Blueprint - 6 week online course to help you build a successful clinic
Here's an overview of what I talked about
[01.20] What is social media
[02.15] Why you should use social media
[04.50] Why it's ok not to use social media
[06.48] The best way to use social media for your clinic
[13.50] Considerations
This week I am delighted to have Jamey Schrier on the show. Jamey created Practice Freedom U to help growth-minded practice owners build a MORE profitable business while working LESS hours in the clinic.
In this podcast we discuss how mindset and systems can make or break a practice and Jamey take us through the 9 protocols every clinic should put in place to be busy, successful and how they can help you to have freedom from your practice to spend time on the things you love to do.
To learn more about Jamey and Practice Freedom U you can
Book a FREE discovery call with Jamey
Download Jamey's bestselling book
Today we move onto the 3rd and final essential element that every clinic owner should be using to attract patients to their clinic. Collecting patient reviews.
Whilst collecting reviews from patients may not come naturally to you (it doesn't to me). It is a really important factor in growing your clinic. In this episode I talk through how to get over the most common objections I see to asking for reviews and show you a simple way to put this essential element in to practice.
Links mentioned in the show
The Practice Builders Community - FREE Facebook group
Get your Google My Business Page
3 Essential Elements Podcast
1st Essential Element - A Brilliant Website
2nd Essential Element - Sending Newsletters
The Practice Builders Blueprint Waitlist
Here's an overview of what I talked about
[01.44] Why do we need patient reviews?
[03.18] What stops you from asking for reviews?
[05.10] Where to collect reviews
[06.18] How to ask for reviews
[09.08] 3 golden rules
[11.00] Replying to reviews
Today we move onto the 2nd essential element that every clinic owner should be using to attract patients to their clinic. Sending regular newsletters.
Clinic owners can be resistant to the idea of sending a regular newsletter as they do not want to 'spam' their patients, worry about GDPR and are unsure of what to actually write. In this episode I tackle all these objections and solve them with mindset shifts and practical suggestions.
Links mentioned in the show
The Practice Builders Community - FREE Facebook group
3 Essential Elements Podcast
1st Essential Element - A Brilliant Website
The Practice Builders Blueprint Waitlist
Here’s an overview of what I talked about
[00.40] Why you should send a newsletter
[01.33] Reasons clinic owners don't send newsletters
[03.14] What are the benefits
[05.50] When to send a newsletter
[07.01] GDPR
[09.56] Unsubscribe and open rates
In the last podcast I introduced the 3 essential elements that every clinic can use to attract patients to their practice. In this weeks podcast I go into more detail about the first element - a brilliant website. Why you need one, what makes a brilliant website and the actions you can take today to improve your website.
Links mentioned in the show
The Practice Builders Community - FREE Facebook group
3 Essential Elements Podcast
The Practice Builders Blueprint Waitlist
Here’s an overview of what I talked about
[00.52] Why you neeed a good website
[07.15] What makes a good website
[08.20] Easy for patients to use
[10.35] Ranks well on Google
[16.14] Actions you can do TODAY
In this podcast I introduce the 3 essential elements every clinic needs to use to grow their clinic.
The idea behind this concept is that they should be relatively easy to put into place in your clinic leading to less overwhelm and more patients.
These elements are mostly low cost and time efficient but when used regularly can really help to grow your clinic. Listen in to hear what the three elements are and how you can start to use them to grow your clinic and attract patients into your practice.
Links mentioned in the show
The Practice Builders Community - FREE Facebook group
The Practice Builders Blueprint Waitlist
Here’s an overview of what I talked about
[01.27] The 3 essentials
[02.06] Website
[05.20] Newsletter
[07.42] Patients reviews
Newsletters can increase patient referrals.
How I hear you ask? Well when was the last time you contacted a patient who had not been into your clinic for treatment? Me? Every fortnight, with a newsletter. Why? Because it helps to remind them that I exist and educates them about other conditions I treat. So I am on their mind if they or a friend or family member needs treatment. Newsletters are often an under used resource by therapists and clinic owners. In this podcast I will discuss the benefits, why and how to send newsletters and tackle some of the roadblocks that stop people from sending them.
Links mentioned in the show
Mailerlite - the software I use to send emails
The Practice Builders Community - FREE Facebook group
Here’s an overview of what I talked about
[03.11] Why are you not sending a newsletter?
[04.40] Don't let the tech stop you
[05.30] Set up a template
[06.05] GDPR
[08.11] The time factor
[10.14] Content
[12.01] Consistency
[13.30] A little bit on statistics
Is your clinic heading in the direction you want it to? Do you know where you want your clinic to be in 2 years time? Or are you frustrated as your clinic never seems to grow or change? If you are struggling with any of these questions then you need a strategy, a plan to get you to your destination. Strategies and planning can feel a bit overwhelming, but worry not. I'm here to help. In this episode I take you through strategy. Why you need one, how to create one and how to put it into action to help you achieve the clinic of your dreams.
Links mentioned in the show:
Free download 'Make the Most of Your Time' grab your copy here.
My Facebook group The Practice Builders Community.
The Practice Builders Blueprint - 6 week online course to help you learn everything you need to marketing your clinic. Opens 3rd June 2021 you can join the wait list here.
Here’s an overview of what I talked about
[02.39] What is a strategy
[05.20] Seeing patients is only half the battle
[06.32] How to create YOUR strategy
[06.53] Step 1 - What do you want to achieve
[08.41] Step 2 - What resources do you need
[09.58] Step 3 - Plan
[15.49] Step 4 - Do
Do you think of your clinic as a brand? Do you have a brand identity and image for your clinic? If not then this is the episode for you. I will explain why thinking of your clinic as a brand will help you build a busy clinic and take you through a 3 step plan to help you build your clinic brand identity.
Links mentioned in the show:
My blog on clinic brand identity and brand image
To help you design anything www.canva.com
The Practice Builders Blueprint - 6 week online course to help you learn everything you need to marketing your clinic. Opens 3rd June 2021 you can join the wait list here.
Here’s an overview of what I talked about
[00.55] Why you need to think of your clinic as a brand
[02.30] Brand identity
[05.44] Brand image
[11.01] Step 1 - Know you identity
[13.08] Step 2 - Create your vision
[15.02] Step 3 - Share your vision
Are you struggling to start writing your blog?
As clinic owners and therapists we know that blogging can help us to attract patients into our clinics. But sometimes it is just hard to get started. To help you in this episode I discuss 3 ways to start writing your blog. I also discuss why we write blogs and explain the different types of keywords and how to use them in your blogs to give you more tickets in the Google lottery.
Links discussed in the show.
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
My blog on blogging - https://rosiepiercy.com/therapists-is-blogging-really-worth-it/
Here's an overview of what I talked about
[00.52] Why you should blog
[04.10] Pick a topic and a keyword
[06.50] Just start
[09.40] Make it interesting
[12.59] Done is better than perfect
[14.40] Don't forget about your blog
As the UK starts to unlock what should you be doing to attract patients into your clinic? Whether you have been open throughout or have just started back this simple tasks will help reassure your patients that you are open and help them to feel safe to return to your clinic.
Links discussed in the show.
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
Here's an overview of what I talked about
[01.44] Why you should email your patients.
[4.46] Be active on your socials
[07.44] Highlight your covid procedures
Taking time out of clinic. It is something I have struggled with - do you too?
We often think of taking time out of clinic in terms of holiday and weeks in the sun. But it also means taking time out in your clinic day to eat, drink and refresh ourselves. I know many of us have see patients back to back despite being hungry and thirsty. But is this good for ourselves, our patients, our clinic? Although we may be delivering safe, competent treatment are we delivering our best treatments?
If we don't take time out of clinic then it is easy to become tired, burnt out and ill. I share my personal experiences of being forced to be out of clinic due to illness rather than holiday. In this podcast I share how I have balanced the pressure of fitting patients into a busy schedule and the financial side of being out of clinic with being healthy and happy and having a practice I enjoy being in.
If you have any comments or advice you'd like to share then please do by popping into Facebook group The Practice Builders Community.
Here’s an overview of what I talked about
[01.36] Time out of your clinic day.
[07.35] How many patients do you want to see?
[10.30] Taking some holiday.
[12.04] Don't make being ill your holiday.
[15.20] Bunk off work!
Decisions about your clinic. Not the ones about patients treatment plans but the decisions that affect your clinic. Whether they are little niggly day to day ones that drive you crackers. Or the big ones that keep you up at night. Sometimes we need help or a process to help us make them. In this episode I go through the process I use to make decisions about my clinic using two examples that have happened in the last couple of weeks.
After listening you should feel more confident in your decision making process.
Links mentioned in the show
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
Free 'Make the most of your time workbook' to help you figure out what you want for your future and find the time to do it. To download your copy follow this link.
Here's an overview of what I talked about
[00.44] Decisions are tiring.
[01.33] Decisions I have made recently.
[07.01] What is the actual problem.
[07.54] When do you need to make the decision?
[09.38] Are you in the right place to make a decision?
[11.02] Is it your problem or your decision?
[13.17] Which decision would fit with your long term dream?
In the England the road map out of the Covid restrictions has been announced and for close contact therapists the important date is April 12th. If everything is going well this is when you will be able to return to clinic. For all of us whether you are open or closed the lifting of restrictions will mean the start or the return to normal life (whatever that is!) and patients returning to clinic for treatment. I truly believe that our clinics will be busy and in this episode I outline the three best ways to get your clinic ready for the lifting of the restrictions.
Links mentioned in the show
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
Free 'Getting Started With Social Media Workbook' you can download your copy here. Or you can listen to my podcast on getting started with social media.
Here's an overview of what I talked about
[01.39] Nurture the patients you already have.
[02.32] It's all about the patient.
[04.13] PPE and Covid protocols.
[04.35] Show not tell.
[06.17] Use social media.
[07.12] Don't reinvent the wheel.
[09.28] Be consistent.
What should I post on social media? Should I be using social media to market my clinic? These are questions that clinic owners and therapists ask me a lot. In this podcast I talk about why we should use social media as part of our clinic marketing plans and how to get started. I take you through a 5 step plan to help you find your voice and your confidence. I also talk about how often you should post and what makes a good post.
Links discussed in the show.
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
Here's an overview of what I talked about
[07.19] Why we use social media to build our clinics.
[10.12] How to choose your social media channels.
[12.44] How to build your confidence and find your voice.
[15.54] What to talk about and what not to talk about. How to find your boundaries on social media.
[18.37] Start small, grow big.
[24.18] How to use scheduling to save you time...and your sanity.
In previous podcasts I have talked about the importance of consistency in marketing your clinic. But what happens when it goes wrong and we become inconsistent? In this episode I talk through my experiences of inconsistency and share what I have learnt from them. I talk through my top tips to help you, as clinic owners avoid inconsistency and how to deal with it when it happens.
Links mentioned in the show:
- Episode 013 - Consistency
- Make the most of your time Workbook
- FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
- Mailerlite.
- Mailchimp.
- Practice builders blueprint course wait list.
Here's an overview of what I talked about
[00.30] My experience of inconsistency.
[02.45] How to deal with inconsistency.
[03.53] What went wrong?
[06.01] Guard your marketing time.
[07.15] Don't go it alone.
[0.930] Are you doing too much?
[10.45] Work out your essentials.
[14.31] Start small, grow big.
As a clinic owner I know how hard it has been to keep my clinic going and how tired we all are of Covid.
In this episode I go through the 4 step plan I have used to keep my clinic (and myself) going through the pandemic AND to prepare my clinic for the time when restrictions are lifted. I do believe we will be busy once the worst of the pandemic is over.
To help you I have created a checklist for the 4 step plan which you can download, completely FREE here.
For more help and support join my FREE Practice Builders Community Facebook group full of like minded clinic owners wanting to grow their clinic.
Here's an overview of what I talked about
[02.23] The importance of you.
[05.00] Step 1 - Assess Your Finances.
[9.20] Step 2 - Show Up.
[11.59] Step 3 - Show Not Tell.
[14.35] Step 4 - Audit And Plan.
In this episode of the podcast I talk about consistency. Why it is important and how having a simple content strategy can help you achieve consistency. Not only in your marketing but in attracting patients to your clinic as well.
To download your simple content strategy planner follow this link
https://rosiepiercy.com/wp-content/uploads/2020/01/Easy-way-to-create-an-awesome-marketing-strategy-for-your-therapy-business.pdf
An important way in attracting more patients to your clinic is to rank well on Google. There are many ways to do this but in this podcast I give you 4 factors to help improve your rankings.
Links mentioned in show Speed Test - https://tools.pingdom.com/ Blog - https://rosiepiercy.com/improve-your-clinics-ranking-on-google SEO Checklist - https://www.rosiepiercy.online/seochecklist
Do you ever feel like a salesman when discussing treatment plans with your patients? I know that I have in the past and it is a not a nice feeling. In this podcast I discuss the mind shift changes I used to stop me feeling like this and how you can use them to put you on the right track to a busy and stress free clinic. Links mentioned in the show
FREE Selling Without Feeling Like A Salesman workbook –access your workbook here.
Attracting patients is all important when building a practice. Brand image is an important but often overlooked factor. In this weeks podcast I go through 3 ways in which Brand image can help attract patients and create the clinic of your dreams.
Brand Checklist https://rosie-piercy-6860.mykajabi.com/yourbrandidentity Reopening Your Clinic https://rosiepiercy.com/reopening-your-clinic-marketing-checklist-1/ https://rosiepiercy.com/project/brand-identity-and-brand-image-does-your-clinic-have-one/
This week we talk time. How to make the most of it to make space for clinic, for practice building, fun and the life you want to have.
Links mentioned in the show:
Time Hack Checklist https://rosie-piercy-6860.mykajabi.com/time-hacks-checklist
Amy Porterfield Podcast episode 177 https://www.amyporterfield.com/2017/09/177-ideal-week-with-michael-hyatt/ Ali at Digital Bumpkin https://www.digitalbumpkin.com/
My Facebook Group https://www.facebook.com/groups/rosiepiercydc/
Today I share my thoughts on my first day in clinic. How I found working in PPE. I also talk about how I am coping without my reception team in keeping on top of clinic admin and social media posting. Something my reception team help me with. I am experimenting with a new way of scheduling my posts so I will see how it goes.
Links in show notes
Social Media Handles = @RosiePiercyDC @TotalChiroUK @TotalHealthWB
My facebook group
https://www.facebook.com/groups/rosiepiercydc/
Last week we talked about clinic reopening. But how do we help the patients who can not come and see us? By getting our advice out there. In this weeks podcast I discuss the workbook I have created to help you do that, I also talk about how I feel about restarting in clinic tomorrow.
Links mentioned in the show: Getting your advice out there workbook https://rosiepiercy.com/wp-content/uploads/2020/05/Getting-Your-Advice-Out-There.pdf My Facebook Group https://www.facebook.com/groups/rosiepiercydc/
Thinking of reopening your clinic? How we communicate this to our patients is really important. Lots will have changed in our clinics. We need to be concise and consistent about these changes. To help our patients feel reassured and safe to return to our clinic. I discuss how I am going to do this and the checklist I have created to do so. This checklist is available in my Facebook group and free to download.
To join the group follow this link: https://www.facebook.com/groups/rosiepiercydc/
I had a minor coronavirus related emotional wobble last week. You know the one, where you think is it really worth it? So rather than do big work on my business I did bits and bobs. From that came my five 15 minute marketing tasks. I have put it together in a work book for you and you can hear all about it in this weeks podcast.
Links mentioned in the show.
https://rosiepiercy.com/five-15-minute-task-to-review-your-marketing/
https://www.facebook.com/groups/rosiepiercydc/
To blog or not to blog? As at therapist do you think its worth it? I do! In this podcast I talk through the reasons I think blogging is really important for your therapy business and share some top tips on how to make your blog great.
Links mentioned in the show: www.rosiepiercy.com/project/brand-identity-and-brand-image-does-your-clinic-have-one/ www.rosiepiercy.com/why-use-online-marketing-for-your-therapy-business/ www.rosiepiercy.podia.com/3-step-guide-to-attracting-patients-to-your-clinic
Brand image and brand identity does your clinic have one? Do you think you need one? What actually are they? In this podcast I will answer all these questions and more.
Links to items mentioned in the show
Blog: https://rosiepiercy.com/brand-image-identity-does-your-clinic-have-one/
My chiropractic clinic Total Chiropractic: www.totalchiro.co.uk
My 'big clinic' Total Health West Berkshire: www.totalhealthwestberks.co.uk
How do you feel about marketing your therapy business? Happy, confident, or ambivalent and a bit icky? In this podcast I will talk about why I think online market is vital for your therapy business and how to do it so that you feel calm, confident and happy about it.
Link to the blog:
https://rosiepiercy.com/easy-marketing-strategy-for-therapists/
Link to free 3 step guide to attracting patients to your clinic: https://rosiepiercy.podia.com/3-step-guide-to-attracting-patients-to-your-clinic
Creating an easy marketing strategy for therapists is not often as simple as it sounds. The majority of us are very good at the therapy we do but not some much at marketing.
What I want to share with you is how I decide on the marketing for my business, how I plan it and how I try to avoid being overwhelmed by the whole thing. It is a simple strategy, but a good place to start.
Link to the blog:
https://rosiepiercy.com/easy-marketing-strategy-for-therapists/