Acupuncture Marketing School

View Details

Today I'm joined by Dr. Amy Abelar, founder of Acupuncture Practice Systems and the owner of a thriving multidisciplinary clinic with 24 employees.

Amy has built an incredible practice over the past 18 years, and in this conversation she shares the journey from starting as a massage therapist to growing a large acupuncture business with systems, team members, and strong leadership.

In this first part of our conversation, we talk about:

What it really looked like to grow her practice, including while she was in acupuncture school (!)
How creating systems became the key to scaling
When she knew it was time to hire additional providers
What marketing worked well for her in growing her practice
An overlooked marketing strategy that can dramatically increase patient retention and referrals

If you've ever wondered how larger practices are built or how to help your current patients get more value from the care you already provide, I think you're going to get a lot out of this conversation.

This is part one of a two-part interview with Dr. Amy Abelar, so be sure to come back next week for the second half.

Mentioned in this Episode (Show Notes):

Acupuncture Practice Systems
YouTube: @AcupuncturePracticeSystems
Instagram: @AcupuncturePracticeSystems
Marketing Breakthrough Audit with Michelle

💙 Today's episode is sponsored by Jane, an EMR for health and wellness professionals, and the software that I use at my practice.

Ready to get started? Use code ACUSCHOOL1MO for 1 free month with Jane. Book a free demo here.

💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

My guest today is Bryan Fikes of Bonsai Marketing. Brian has been working in search marketing since the early days of the internet, and in this episode we explore how local businesses can stay visible as Google search and AI continue to evolve.

Today we talk about:

Why your Google Business Profile may be the fastest place to get results for your efforts
How to balance short-term strategies like Google Ads with long-term investments in SEO.
The role AI is playing in local search, and why answering your patients' questions has never been more important.
Simple DIY marketing tasks you can do each week that can make a real difference, even if you don't have a huge budget.

If you've been wondering where to focus your marketing efforts right now, this conversation is packed with practical advice. Hope you enjoy this episode with Bryan!

Show Notes:

Website: BonsaiMarketingCompany.com
Get your free marketing audit with Bryan
YouTube: @BonsaiMarketingCompany
Instagram: @BonsaiMarketingCompany
Marketing Breakthrough Audit with Michelle

💙 Today's episode is sponsored by Jane, a clinic management software that’s here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Stop Chasing Algorithms and Start Answering Questions: Great Advice in the Digital Age

Welcome back. Today I’m joined by returning guest Kali Edwards, founder of June Mango Design, a branding and website design studio that specializes in helping wellness professionals create strategic brands and websites that attract their ideal patients.

Kali has worked with many acupuncturists and other healthcare providers, and in this conversation we’re digging into what’s actually working in clinic marketing right now.

In this episode we talk about:

How AI search is changing SEO and what clinic owners should focus on instead of chasing algorithms
Why blogs still matter and how to choose topics your patients are already searching for
The connection between branding, trust, and attracting the right patients
How to use the questions your ideal patients are asking at 2 a.m. and turn them into effective marketing content
Why networking, visibility, and genuine human connection are becoming more valuable in an increasingly digital world

Hope you enjoy today's episode with Kali.

💚 This episode is sponsored by Faire Wholesale.

Increase your average per patient income with beautiful retail products that are aligned with your values and your business—without the upfront risk. Faire makes it easy to get started with over 100,000 independent brands and low or no order minimums.

Even better? You get free returns for 60 days on the first order you place with any brand, so you can feel confident trying out new products online. Try new items in your clinic, and if something doesn’t sell, just send it back for a refund.

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.

Increase your income with curated retail offerings today. Click here to learn more about Faire. Use my code AMS10 to save an extra 10% on your first order if you order more than $400.

Mentioned in This Episode:

Website: JuneMango.com
Instagram: @junemangostudio

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

If you've ever looked at your profit and loss statement and thought, "My practice is making money, so why doesn't it feel like it?" this episode is for you.

In this episode, I'm joined by Emily Bowie, partner at Thorne Advisors, an accounting and tax strategy firm that helps business owners improve cash flow, reduce taxes, and build long-term wealth.

Emily does an excellent job of breaking down financial concepts in a way that's practical and easy to understand, even if accounting feels completely outside your comfort zone.

In this episode, you'll learn:

The difference between a profit and loss statement and a balance sheet, and why both matter
Why revenue and profit don't always translate into cash in the bank
Common cash leaks that may be quietly draining money from your practice
How to calculate the true profitability of a service after accounting for overhead
When an S-corp election may make sense for acupuncturists
Why tax planning should happen throughout the year instead of only at tax time
How to use your financial reports to make better business decisions

Whether you're a solo practitioner or managing a growing team, this conversation will help you better understand your numbers and make more confident decisions about the future of your practice.

Mentioned in This Episode:

Website: ThorneAdvisors.com
Instagram: @thorneadvisors
Free Download: 5 Cash Leaks and 5 Missed Tax Deductions that Are Draining Your Business

💙 This episode is sponsored by Jane, a clinic management software that’s here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Subscribe to the Acupuncture Marketing School podcast on Apple Podcasts or Spotify

💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review here.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

AI search tools like ChatGPT and Google AI are changing how patients discover local wellness providers, but what does that actually mean for your acupuncture practice?

In this episode, I’m joined again by website designer Samantha Mabe of Lemon & The Sea to talk about what’s really working right now when it comes to showing up in AI-powered search results. We break down why strong SEO fundamentals still matter, how niche messaging helps both humans and AI understand your expertise, and what you can do right now to strengthen your local online presence without trying to “hack” the algorithm.

We also discuss how AI evaluates trust, expertise, reviews, credentials, and consistency across your website and social platforms, plus why clear messaging matters more than ever.

In this episode:

Why SEO is still the foundation for showing up in AI search results
How blog posts and conditions pages work together strategically
What AI tools are actually looking for when recommending local practitioners

Find It Quickly

02:57 - Meet Samantha Mabe

05:06 - SEO Still Matters

10:34 - Blogging for AI Queries

13:18 - Niche Messaging Wins

17:13 - Conditions Pages vs Blogs

21:06 - Trust Signals and Links

24:57 - Local Listings Consistency

27:47 - Test Your AI Presence

33:25 - Social Proof and Video

Connect with Samantha Mabe

Website: lemonandthesea.com

Instagram: instagram.com/lemonandthesea

💚 This episode is sponsored by Faire Wholesale. 💚

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

What if growing your acupuncture practice didn’t have to mean seeing more patients one-on-one every week?

In this episode, I’m joined once again by Dr. Michelle Hamilton—doctor of Chinese medicine, owner of The Zen Den, and creator of Community Acupuncture School—to talk about creative ways acupuncturists can expand beyond the traditional treatment room model.

Michelle shares how she evolved from solo private practice into a thriving hybrid clinic with community acupuncture, infrared sauna, digital courses, events, and multiple income streams. We also talk about why visibility and real-world connection still matter deeply in marketing—even in today’s online world.

If you’ve been craving more freedom, sustainability, creativity, or scalability in your practice, this conversation is packed with ideas you can actually apply.

In this episode:

How Dr. Michelle Hamilton built and evolved her hybrid community acupuncture + private practice model
Why local visibility, in-person events, and relationship-building still work incredibly well for clinic marketing
How to identify your ideal patients and meet them where they already spend time

Find It Quickly

03:24 - Meet Michelle

08:42 - Beyond the treatment room

10:17 - Hybrid clinic origin story

11:16 - Digital products and courses

14:09 - What to teach and sell

16:52 - Pricing and value

23:32 - Events that sell out

26:34 - Turning foot traffic into leads

27:28 - Clinic Event Curiosity

29:32 - Discount Cards Strategy

31:45 - Guerrilla Marketing Stories

33:15 - New Location Visibility

35:41 - Find Your Patient Circles

38:50 - Stepping Back Clinically

41:48 - Marketing Origin Story

45:15 - Promoting Associates

48:44 - Redefining Success

Mentioned in this episode:

61: Community Acupuncture School with Michelle Hamilton

84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton

108: Making Community Acupuncture Financially Sustainable Without Burnout with Michelle Hamilton

Snack Size Marketing Club: michellegrasek.com/snacksize

Connect with Dr. Michelle Hamilton

Website: drmichellehamilton.com

Instagram: instagram.com/dr_michellehamilton

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month. Try Jane >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

If your Instagram is full of helpful content but not bringing in patients, this episode might completely shift how you think about marketing.

In today’s conversation, I sit down with Instagram strategist Molly Cahill to unpack what is actually working right now to attract patients—without chasing trends or burning out on content creation. We dive into the foundational strategies that consistently bring in bookings week after week, especially for acupuncturists and healthcare practitioners who don’t want to feel “salesy” online.

Molly shares how to simplify your content, connect more deeply with your ideal patient, and use Instagram in a way that feels aligned with your work.

In this Episode:

Why most acupuncture content doesn’t convert—and what to do instead
Simple, repeatable content formats that save time and work better
How “invisible engagement” leads to real bookings (even without likes or comments)

Find It Quickly

02:46 - Meet Molly

04:59 - What Still Works on Instagram

07:40 - Why Education Posts Fail

10:42 - Reels Formula and B Roll

15:07 - Invisible Engagement Explained

16:03 - Authority Hooks That Convert

19:47 - Proof and Implementation Wins

21:15 - Getting Patients on Camera

25:15 - Easy B-Roll Alternatives

25:51 - Model Calls and Pro Photos

26:44 - DIY B-Roll Planning

27:29 - Ask the Right Patients

29:28 - Retention Over Acquisition

31:03 - Train the Algorithm

33:37 - Reposts and Email Scripts

34:56 - Fill Gaps With Availability

37:21 - Direct Offers Work Fast

40:27 - Status Bubble Hack

43:58 - Anchor Back to Your Why

Mentioned in this episode:

Holistic Marketing Simplified Podcast: mollycahill.com/podcast

Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ

Instagram: instagram.com/mollyacahill

Website: mollycahill.com

💚 This episode is sponsored by Faire Wholesale. 💚

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

If you’ve ever felt like patients are so close to booking, but just don’t take that final step, this episode is going to change how you think about your marketing and communication.

Today, I’m joined by ghostwriter Nicole Bergstrom, who specializes in helping acupuncturists communicate more effectively with patients who are curious yet still hesitant. We dive into how the right words, the right structure, and the right messaging can gently guide someone from “maybe” to “yes.”

In this conversation, I share how we can meet patients where they are—especially when they’re skeptical, overwhelmed, or unsure what acupuncture even really is.

In this Episode:

Why patients stay stuck in curiosity (and what actually moves them forward)
How to simplify your messaging so it builds trust instead of confusion
How email funnels can answer patient questions and lead naturally to bookings

Find It Quickly

02:45 - Meet Nicole Bergstrom
03:30 - How She Became A Ghostwriter
05:18 - Why Acupuncture Patients Hesitate
09:02 - Writing To Overcome Skepticism
11:28 - Investment Not A Cost
14:49 - Simple Language Builds Trust
16:57 - Email Funnels And Newsletters
19:46 - Seven Day Funnel Strategy

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

If your marketing feels like it’s plateaued, it doesn’t mean your strategy is broken—it might just be out of balance.

In this episode, I’m sharing a simple but powerful way to inject new energy into your marketing by shifting your focus for your acupuncture practice. I walk through why digital marketing and in-person visibility work best together (not separately), and how you can start showing up in your community in a way that feels doable—even if you’re an introvert.

I also share real examples from my own acupuncture clinic and coaching clients so you can see exactly how this plays out in real life.

In this Episode:

Why your marketing might feel “stuck” even if you’re doing everything right
How balancing digital and in-person visibility creates momentum
Simple, introvert-friendly ways to build trust and referrals in your community

Find It Quickly

02:32 - Digital Versus In Person

04:50 - Ecosystem Balance Boost

06:07 - Introvert Visibility Wins

08:17 - Networking That Compounds

13:17 - Beyond Mixer Events

14:23 - Community Groups And Clubs

15:34 - Talks That Convert

18:26 - One Meeting Builds Trust

20:19 - Three Month Action Plan

💚 This episode is sponsored by Faire Wholesale. 💚

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Most acupuncturists think they need to post more on social media to get patients. In reality, the problem usually isn’t consistency—it’s specificity.

In this episode, I sit down with social media strategist Britt Cunningham, founder of Britt Social Media, to talk about why so many acupuncture clinic owners feel stuck posting content that only their current patients see. Britt and her team help clinics across the country turn social media visibility into real leads and booked appointments, and she shares exactly what’s working right now on platforms like Instagram and TikTok.

We talk about the biggest mistakes practitioners make when creating content, why general “wellness” posts rarely work, and how speaking directly to a specific problem can dramatically increase engagement and patient inquiries.

If you’ve ever felt like you’re posting constantly but not actually reaching new people, this conversation will give you a completely different way to think about your social media strategy. If you want social media to actually bring patients into your clinic, this episode is packed with practical insight.

In this episode:

Why vague wellness content rarely attracts new patients
How specificity helps your posts reach the right audience
What kinds of content actually stop the scroll on Instagram and TikTok

Find It Quickly

2:59 - Meet Britt Cunningham

4:22 - VA vs Social Media Pro

7:10 - Why Branding Comes First

9:11 - Acupuncturist Instagram Tips

13:16 - Specific Symptoms and Niching

17:21 - Too General vs. Specific Content

18:27 - Sponsor Break and Return

19:13 - Face or No Face

19:59 - Show the Experience

21:19 - Trust for Acupuncture

22:59 - Needles on Camera

24:40 - Know Your Audience

25:03 - Engagement That Works

28:25 - Community Manager Mindset

31:01 - Success and TikTok

Connect with Britt

Work with Britt: brittsocialmedia.my.canva.site/workwithus

Instagram: instagram.com/brittsocialmedia

Youtube: youtube.com/@brittanicunningham

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

What if you could bring in a few thousand dollars (or more) a year in extra income without adding more appointments or burning yourself out?

In this episode, I’m sharing one of my favorite hidden revenue streams for acupuncture clinics: retail. Last year, my clinic brought in just over $4,000 in retail sales without using any kind of sales pitch or buying a ton of inventory that we couldn't afford.

I break down exactly how I got started, what sold surprisingly well, how I kept everything aligned with our clinic brand and values, and why I chose to use Faire Wholesale to make the process low-risk and easy.

In this episode:

Why retail can increase your revenue without increasing your schedule
How to choose products your patients will actually buy
The specific strategies we use to sell without ever feeling “salesy”

Find It Quickly

00:35 - The Hidden Revenue Stream: Why Retail Works for Acupuncture Clinics

02:54 - How Faire Wholesale Got Me Started (Low-Risk Retail Experiment)

04:49 - 6 Reasons to Add Retail (Better Follow-Through, Brand Fit & More)

08:33 - Breaking Down the $4,043 Retail Year + What Actually Sold

11:02 - Why I Chose Faire: Filters, Boutique Brands, Low Minimums & Net 60

13:55 - What to Stock: My Product Criteria & Price Points

15:00 - Sell Without Feeling Salesy: Placement, Signage, Checkout & Seasonality

💚 This episode is sponsored by Faire Wholesale. 💚

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Are you stuck wondering whether you need a virtual assistant or a full-blown marketing strategist? You're not alone.

I sat down with Deanna Martin, founder of Patrona Virtual Solutions, who specializes in helping wellness providers build marketing systems that actually make sense and attract patients consistently.

Listen in as we explore the hiring opportunities you have, which is right for you, and how to approach your marketing plan!

In this episode:

The difference between a VA, a marketing assistant, and a strategist.
How collaboration-based marketing is a powerful secret weapon for brick-and-mortar businesses.
Why authenticity and connection are your marketing superpowers.

Find It Quickly

00:34 - Meet Deanna Martin

01:04 - Understanding Marketing Roles: VA, Assistant, and Strategist

01:43 - Sponsor Message: Fair Wholesale

02:33 - Deanna's Journey: From Teaching to Marketing Strategy

06:42 - The Importance of Authentic Marketing

11:42 - Clarifying Marketing Roles and Responsibilities

17:21 - Overcoming Hesitations with Virtual Assistance

19:09 - Sponsor Message: Fair Wholesale

19:45 - Core Marketing Foundations for Established Businesses

20:40 - The Importance of Branding and SOPs

20:51 - Identifying Your Dream Client

22:08 - Utilizing Project Management Tools

24:03 - Collaborating with Local Businesses

25:25 - Networking and Word of Mouth Strategies

28:13 - Balancing Digital and In-Person Marketing

29:04 - Networking Tips for Introverts

30:10 - The Value of Business Friendships

33:15 - Overcoming Marketing Rejections

34:46 - Defining Success and Work-Life Balance

36:02 - Where to Find and Connect with Deanna

Connect with Deanna

Website: patronavirtualsolutions.com

Instagram: instagram.com/patrona_vs

Task & Time Freebie: patronavirtualsolutions.myflodesk.com/tasktimeauditfreebie

💚 This episode is sponsored by Faire Wholesale. 💚

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Most of us in health and wellness are equipped with talent and passion — but not enough belief in ourselves.

We often have the skills to run our practice, yet the action to do it all never comes. Vicky Shilling joins us in today's episode to dive into why self‑trust is the real missing piece in your marketing and practice growth. As The Trust Yourself Business Coach, Vicky has coached countless health and wellness practitioners who know the strategy, but still can’t take action because of self‑doubt and imposter syndrome.

If your inner voice is constantly asking “Who am I to show up?” or “No one will pay for this,” this episode is for you. You’ll learn why you don’t need another strategy, how to recognize when you’re stuck in a “learning loop,” and how to collect evidence that it’s safe to be visible in your community.

In this episode:

Vicky's TRUST method for working with that inner voice with curiosity and compassion
Small experiments help retrain your brain toward confidence
You can’t out‑strategy self‑doubt—you must work with it

Find It Quickly:

00:35 - The Power of Self-Trust in Business

00:56 - Meet Vicky Shilling

01:26 - Understanding Self-Doubt and Imposter Syndrome

01:39 - Strategies to Overcome Self-Doubt

02:35 - Sponsor Message: Jane Practice Management Software

04:23 - Interview with Vicky Shilling Begins

04:38 - Vicky's Journey and Expertise

08:12 - The Importance of Mindset in Business

10:31 - Vicky's Trust Method Explained

15:04 - Overcoming Fear and Finding Evidence

17:47 - Real-Life Examples and Client Success Stories

19:46 - Facing Fears and Taking Action

22:23 - Overcoming the Fear of Criticism

23:28 - Handling Disappointment in Business

25:00 - Dealing with Online Trolls

28:24 -Embracing Your Unique Perspective

33:20 - The Never-Ending Journey of Self-Development

Connect with Vicky:

Website: vickyshilling.com

Book: vickyshilling.com/book

Self-Trust Lab Assistant: subscribepage.io/lab-assistant

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Does the thought of looking at your books give you a headache? Let’s change that. Finances can feel heavy, especially when you're running a heart-centered business and trying to balance passion with profit. In this episode, Kelly Marshall joins us to share how she helps conscious entrepreneurs get clarity and confidence with their finances.

Kelly brings a refreshing, holistic perspective to bookkeeping. With a background that blends corporate financial expertise and energy work, she meets her clients with empathy, strategy, and a belief that good people can change the world when they feel empowered about money.

In this Episode:

How Sacred Money Archetypes reveal your financial habits and empower your decisions.
The biggest mistakes small business owners make with bookkeeping (and how to fix them).
Why compassionate, judgment-free support from your financial team is essential for success.

Find It Quickly:

00:36 - Meet Kelly Marshall: Financial Wellness Coach

01:12 - Understanding Conscious Entrepreneurship

01:46 - Jane: Your Practice Management Solution

03:26 - Kelly Marshall's Financial Services

12:01 - Exploring Money Mindset and Archetypes

22:12 - Introducing the New Team Member

22:29 - Balancing Risk and Growth

22:54 - Supporting Your Business Partner

23:21 - Sponsor Break: Jane App

23:56 - Understanding Archetypes for Success

24:52 - The Importance of Bookkeeping

25:52 - Three-Step Bookkeeping Methodology

28:01 - Building Client Relationships

30:52 - Common Bookkeeping Mistakes

39:30 - Personal Definitions of Success

40:46 - Where to Find More Information

Mentioned in this Episode:

Kendall SummerHawk: kendallsummerhawk.com

Denise Duffield-Thomas: denisedt.com

Connect with Kelly:

Website: terracarefinancial.com

Instagram: instagram.com/kelly.marshall.8

Facebook: facebook.com/groups/2026160704129573

Quiz: https://terracarefinancial.com/sma

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

What if your marketing didn’t require constant posting or starting from scratch every week, and could take up a lot less time for a lot more payoff? In this episode, I’m joined by Jana Osofsky (also known as Jana O), marketing strategist for wellness practitioners and creator of the Blog First marketing ecosystem.

We talk about writing content that meets people where they are, avoiding jargon that turns patients away, and using blogs as the foundation for everything from emails to social posts. Jana also explains how to use AI thoughtfully without losing your voice, why specificity matters more than niching down, and how to create marketing that feels spacious, aligned, and effective without burning out.

What You’ll Learn:

How to turn one blog into a full month of marketing content.
How to write in a way that attracts patients in a way that makes sense to them and you.
How to use AI as a support tool–not your marketing strategist–to amplify your voice, leverage SEO and increase your credibility.

Timestamps:

2:49 - Meet Jana Osofsky
6:31 - Jana’s business beginnings & entering her repurposing era
11:24 - SEO, marketing, and your blog
18:17 - How to write for your audience
20:01 - Acupuncturist example: moving through buyer awareness
25:47 - Do you really need to niche down?
32:07 - Why topic selection goes first before creating content
34:54 - How to use AI for your marketing content
42:22 - Jana’s definition of success

Mentioned in this episode:

Eugene Schwartz's Book: breakthroughadvertisingbook.com

Connect with Jana:

Website: janaomedia.com
Free Blog Training: janaomedia.com/free-blog-training
Michelle’s Retreat: michellegrasek.com/planning-retreat

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

If you’ve ever felt like you’re shouting into a void on Instagram (posting, hoping for engagement, and seeing nothing in return), this episode is for you.

I’m joined by Instagram marketing expert Molly Cahill. Molly works with acupuncturists and chiropractors, helping local, brick‑and‑mortar practices use Instagram authentically and strategically to bring patients through the door.

We dig into why marketing for a local service business is actually easier in many ways than marketing an online business. We also unpack what’s actually going on with Instagram engagement in 2025, and what you should be doing instead of just chasing likes.

What you'll learn:

You don’t need thousands of followers to make Instagram work.
True engagement is less about likes and more about reach + relational action.
Real collaborations with local businesses, patient ambassadors, and micro‑influencers create visibility and trust in your immediate community.

Find it quickly:

00:34 - Instagram Marketing with Molly Cahill
01:05 - Understanding Instagram Engagement
04:07 - Engagement Strategies for Local Businesses
08:27 - Outbound Engagement Techniques
12:32 - Collaborating with Local Businesses
18:36 - Real-Life Success Stories
21:49 - Digital Marketing Insights
23:16 - Building Community Connections
25:08 - Leveraging Micro-Influencers
26:30 - Engaging with Local Influencers
28:41 - Patient Ambassadors and Facebook Groups

Mentioned in this episode:

Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
Molly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf
Molly’s previous episode on the podcast:
Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists
Follow Molly Cahill on Instagram: instagram.com/mollyacahill
Molly Cahill Website: mollycahill.com
Holistic Marketing Simplified Podcast: mollycahill.com/podcast

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Have you ever felt like you’re doing everything right in your clinic, yet you still don’t have the practice you envisioned?

What if the missing ingredient isn’t more marketing, but a clearer bridge between where you are and where you want to be? In this episode, I’m joined by Dr. Michelle Wendling, chiropractor and business coach for wellness practitioners.

Michelle shares her refreshing approach to building a practice that actually fits you and not someone else’s version of success. We dive into how to stay curious instead of fearful, how to communicate your value so patients understand their progress, and how to support them through stressful seasons. Michelle also breaks down simple systems that help acupuncturists create practices that feel lighter, more aligned, and genuinely sustainable.

What you'll learn:

How to reframe success so your practice matches your personality and values
Simple ways to communicate patient progress that strengthen trust and retention
How acupuncturists and other wellness professionals can guide patients through stressful seasons with care

Find it quickly:

3:41 - Meet Dr. Michelle Wendling
7:34 - Finding your business recipe
10:25 - Stay in the curious and reframe your stories
21:08 - When you want to make more money
25:14 - The four step patient conversation for growth mindset
34:06 -Booking clients for the holiday season
42:41 - Michelle’s definition of success

Mentioned in this episode:

Email: info@bethebestchiropractor.com
Website: bethebestchiropractor.com
Facebook: https://www.facebook.com/michelle.wendling.96

💙 This episode is sponsored by Jane, a clinic management software that's here to make practice life a little easier.

Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Ever feel like SEO is a foreign language? You're not alone and you're not stuck. In this episode, Maria-Katerina Yohanneson joins us to highlight the power of link building that makes search engine visibility feel human and doable, especially for acupuncturists.

We talk about what link building actually is, how it boosts your Google ranking, and how you can approach it in a way that feels aligned with your values and voice. Plus, we dig deep into authentic branding, visibility for introverts, and how to let your quirks and passions make your marketing better, not harder.

What you'll learn:

Link building is all about relationships, not techy jargon.
You don’t need to change who you are to stand out online.
Introverts can shine in marketing by creating structure, boundaries, and asking for help.

Find it quickly:

00:33 - Meet Maria-Katerina
01:08 - Understanding Link Building and SEO
03:53 - The Power of Authentic Branding
07:24 - Building Connections Through Personal Touch
10:47 - Overcoming Marketing Challenges
19:15 - Humanizing Your Marketing Approach
23:44 - Starting with Kindness and Incremental Steps
24:09 - Asking for Help and Delegating Tasks
25:35 - Overcoming Overwhelm with Social Media
28:33 - Effective Link Building Strategies
31:47 - Building Authentic Relationships for Backlinks
33:44 - Local Link Building Tactics
38:29 - Defining Success

Mentioned in this episode:

Get Found on Google Bundle

This episode is sponsored by the Get Found on Google Bundle: two live, step-by-step workshops designed for acupuncturists and wellness pros who want to show up higher in local searches and attract the right patients consistently. Join us on November 12 and 19th, plus snag the replays! Learn more >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Building a strong patient relationship begins long before they arrive at your acupuncture practice.

In this episode, I’m joined by Dr. Josh Satterlee, chiropractor and founder of TrustDrivenCare. Josh shares the deeply personal story that inspired him to launch TrustDrivenCare, plus his mission to make sure that every patient feels comfortable and heard. We dive into how to create deep trust with your patients even before their first appointment.

What you'll learn:

The importance of marketing in establishing trust with your patients
Small, thoughtful systems that make a huge impact on patient experience
How acupuncturists and other wellness professionals can use communication to build more loyal patients

Find it quickly:

2:53 - Meet Josh Satterlee
3:46 - The story behind TrustDrivenCare
11:25 - How marketing creates trust with your patients
15:15 - Taking steps to establish connection
19:28 - Effective communication strategies
24:11 - Communicating across channels with TrustDrivenCare
32:04 - Integrating with Jane and other EMRs
35:20 - Improving reactivation numbers
41:05 - Josh’s definition of success

Mentioned in this episode:

Follow Josh Satterlee on Instagram: instagram.com/drsatterlee
Josh Satterlee Website: trustdrivencare.com

This episode is brought to you by Jane, a clinic management software that's here to make practice life a little easier. Ready to get started? Use the code ACUSCHOOL1MO for 1 free month at jane.app.

Join in on the free webinar “Understanding AI in Health and Wellness” to learn how AI can benefit your practice. Register Now >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Mastering the Instagram algorithm is nearly impossible, but the platform is still useful for marketing your acupuncture practice. In this episode, I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients.

We’re diving into realistic Instagram strategies and what works best on the platform today.

What you'll learn:

Realistic strategies to help grow your local audience without burning out
Why unpolished, natural posts are performing better than curated graphics
How to capitalize on Instagram as a search engine

Find it quickly:

3:24 - Meet Molly Cahill
9:45 - Returning To Instagram’s Casual Roots
14:35 - Creating Video Content Might Be Easier Than You Think
20:52 - How Instagram Functions As A Search Engine
25:50 - Using Hashtags On Instagram Today

Mentioned in this episode:

Holistic Marketing Hub: $200 off with discount code “AMS”: tck0d5a3nkz.krtra.com/t/SJo0V7c9yBoQ
Molly’s Free Instagram Engagement Checklist: tck0d5a3nkz.krtra.com/t/cUp9tgFxj0Yf
Molly’s previous episode on the podcast: michellegrasek.com/social-media-for-acupuncturists
Follow Molly Cahill on Instagram: instagram.com/mollyacahill
Molly Cahill Website: mollycahill.com
Holistic Marketing Simplified Podcast: mollycahill.com/podcast

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

What if documenting every patient visit could take 80% less time, but still stay accurate, professional, and truly helpful? That’s what we’re unpacking in this episode.

I sit down with my friend Jenn Collins (acupuncturist & founder of AcuHub) to talk all about Jane’s new AI Scribe, the built‑in tool that’s changing how acupuncturists are doing chart notes.

We walk through a mock patient visit in real time, share what the AI scribe picks up (and what it doesn’t), and compare what you think will happen versus the reality.

What you'll learn:

How Jane’s AI Scribe works: what it captures, what it filters out, and how customizable it is.
The compliance piece: HIPAA, confidentiality, plus how patient consent is handled.
Real‑life impact: how much time you can save, how to integrate it into your workflow, and what to expect in practice.

Find it quickly:

00:35 - Exploring AI Scribe Technology
01:33 - Benefits of Using Jane App
03:48 - AcuHub and Its Services
05:26 - Jane App's Unique Features
15:54 - Adopting AI Scribe in Practice
18:58 - Mockup and Demonstration of AI Scribe
20:39 - Introduction to AI Templates
20:46 - Customizing Your AI Template
21:54 - Using AI for Patient Notes
23:27 - Live Demonstration: Patient Interaction
26:47 - Reviewing AI Generated Notes
33:21 - Patient Comfort and Consent
35:49 - Future of AI in Healthcare

Mentioned in this episode:

Sign up for Jane – Use code ACUHUB1MO or ACUSCHOOL1MO for 1 Free Month
Learn more about Jane’s AI Scribe
For Jane users: Jenn’s chart template that she references in this episode is called “Acuhub AI Scribe SOAP Note.” It’s in the Jane template library in the acupuncture section.

Connect with Jenn:

acu-hub.com
Email: support@acu-hub.com

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

A deep dive into the art of patient retention for acupuncturists with my business mentor, Ildi Arlette.

If you’re spending most of your energy chasing new patients, you might be missing the easiest way to grow your practice.

In this episode, I sit down with Ildi Arlette, founder of Results Continuum, who has spent over 24 years helping clinics across North America master the art of patient retention. We explore why 80% of your business focus should be on keeping current patients, the referral strategies that actually work today, and how to re-engage patients who’ve been absent for months or even years.

What you'll learn:

Why your top 1–3 services drive 80–95% of your revenue—and how to double down on them.
Referral programs that work in today’s economy (hint: $50+ incentives beat the old $25 norm).
Exactly how to run a warm, non-awkward “We Want You Back” email to re-activate lapsed patients.

Find it quickly:

00:34 - Deep Dive into Strategies for Patient Retention for Acupuncturists
02:52 - Meet Ildi
04:47 - The Importance of Retaining Existing Acupuncture Patients
11:12 - Effective Referral Programs
17:47 - Creating a Welcoming Clinic Environment
23:22 - Reactivating Previous Acupunctur ePatients
24:53 - Redefining Patient Retention
25:49 - Understanding Patient Feedback
27:27 - Learning from Patient Experiences
29:54 - Addressing Social Reasons for Patient Absence
32:05 - Effective Communication Strategies
34:55 - Personalized Marketing Approaches

Mentioned in this episode:

Jane - Use code ACUSCHOOL1MO for 1 Free Month
Snack Size Marketing Club
Ildi's previous episode on the show: 103

Connect with Ildi:

resultscontinuum.com
instagram.com/ildi_arlette
Text Ildi: 403-312-7510

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Your website can do more than just look pretty—it can bring patients directly into your acupuncture clinic. In my latest episode, I spoke with website designer and SEO expert Samantha Mabe of Lemon and the Sea about the real deal behind getting your website found and booked.

What you'll learn:

How to use local SEO to appear in searches like “acupuncture near me” without keyword stuffing.
Why writing blog posts is still the most powerful way to show up online and what to write about.
Website design tweaks that instantly improve user experience and search visibility (including the one mistake Google hates).

Mentioned in this episode:

Tiny PNG
Jane - Use code ACUSCHOOL1MO for 1 Free Month
Snack Size Marketing Club

Connect with Samantha:

lemonandthesea.com
lemonandthesea.com/review

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Is your acupuncture practice nourishing you or draining you? In this conversation, Dr. Michelle Hamilton shares how she built a $500K hybrid clinic, ditched the sliding scale, and created a business model that supports both access and sustainability.

She breaks down the emotional and financial transformation behind her pricing structure, introduces the concept of the “Healer Martyr Matrix,” and offers real-world strategies for creating a practice that aligns with your values and pays the bills.

You don't have to build your practice based on what others say you should do—it's time to create a business that supports you.

What You'll Learn

Why she moved away from the sliding scale model and what she replaced it with.
Innovative pricing strategies that allow for accessibility and provider sustainability.
Why your practice should feel good to run and how to course-correct if it doesn’t.

Mentioned in this Episode

TOMA Skincare Microneedling Class
Episode 84: Scaling a Hybrid Community Acupuncture Practice to $500k with Michelle Hamilton
Episode 61: Community Acupuncture School with Michelle Hamilton

Connect with Dr. Michelle Hamilton

Michelle Hamilton's Website
Follow Michelle on Instagram @dr_michellehamilton
Follow Michelle on Facebook

Find It Quickly

02:54 - Meet Dr. Michelle Hamilton
05:09 - The Journey of Practice Evolution
07:46 - The Healer Martyr Matrix: Uncovering Subconscious Beliefs
12:03 - Changing the Sliding Scale: A Shift to Flat Rates
16:23 - Balancing Accessibility and Sustainability in Acupuncture Practice
19:29 - Shifting Mindset: Service vs. Work
19:55 - Importance of Self-Care and Meal Prep
21:24 - Setting an Example for Patients
22:42 - Community Acupuncture Pricing
25:34 - Scaling Back and Focusing on Personal Projects
27:04 - Raising Rates and Scholarship Fund
32:37 - Invitation to Help and Definition of Success

This episode is brought to you by TOMA Skincare, created by fellow acupuncturists Tori and Marla. TOMA Skincare is offering my listeners a free online microneedling course, normally $39, designed to help you confidently add microneedling to your practice. Use code MICHELLEFREE to grab the class for free.

Enroll Now and Save $39 >>

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

AI is changing SEO for local businesses like acupuncture clinics. Are you ready?

Darcy Sullivan, founder of Propel Your Company, joins us for a super actionable conversation about what local SEO looks like today for wellness businesses, especially acupuncture clinics.

We cover updates to your Google Business profile, how AI is reshaping search behavior, and how to structure your acupuncture website to thrive for SEO.

If you’ve been wondering how to get your clinic to show up in local search and how to avoid outdated or shady SEO tactics, this episode is for you.

What you'll learn:

What Google is really looking for in your Google Business profile
How AI-driven search is changing how acupuncture patients find you online
Practical updates you can make now to your acupuncture clinic website and online listings

Find it quickly:

03:05 - Google Business Profile Optimization Tips
14:18 - SEO and AI: Navigating the Changes
18:19 - Exploring Google AI Mode
21:14 - Optimizing Your Acupuncture Website for AI Search
23:42 - SEO Best Practices for Acupuncturists
28:22 - Handling Multiple Location Pages

Mentioned in this episode:

Jane - Use code ACUSCHOOL1MO for 1 Free Month
Darcy's Free Webinar - How AI is Changing SEO for Local Wellness Businesses and How to Adapt
Darcy's previous episode - Episode 75

Connect with Darcy:

propelyourcompany.com
instagram.com/PropelYourCompany

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I'm sharing what strategies work well to market my cosmetic acupuncture practice.

Six years ago, I opened a new practice and took a leap - branding the practice with a focus on cosmetic acupuncture.

Over the years, I've created a lot of content around cosmetic acupuncture and tried a ton of different marketing strategies to bring new cosmetic acupuncture patients in my doors.

There's been a lot of trial and error and I've learned plenty along the way.

These tips work well whether you're trying to grow a cosmetic-specific practice, or just want a few extra cosmetic acupuncture patients each quarter to boost revenue.

Hope you find these strategies useful!

SHOW NOTES:

New! Cosmetic Acupuncture Email Templates - $40 off this week only

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

In today’s episode, I’m joined by Robin Valadares, a physical therapist and financial literacy educator with a passion for helping self-employed healthcare professionals—including acupuncturists—navigate their financial future.

In this conversation, Robin shares:

Actionable advice on debt strategies for acupuncturists
Why it’s essential to start saving for retirement—even if the contributions are small
His answer to the common debate: should you prioritize paying off debt or start saving for retirement first?
Ideas for diversifying your income for security
How to build a solid financial foundation
And more

Show Notes:

Robin’s Website: http://www.financiallyfulfilledphysio.com
Instagram: @financiallyfulfilledphysio
Submit your financial info to be added to the database: Healthcare Anonymous
Robin's email: info@financiallyfulfilledphysio.com

🩵 This episode is brought to you by Jane, a clinic management software built to help you focus on what matters most — your patients.

Building rapport with your patients is important during appointments, and that can be challenging when you’re also trying to take timely and detailed documentation. That’s why Jane built AI Scribe – to help you document important information, without the manual note-taking.

This feature transforms your session recordings into chart entries. All you have to do is review your notes, sign the chart, and you’re done!

And since security is a top priority at Jane, AI Scribe was built securely in-house to be fully HIPAA and PIPEDA-compliant.

With a tool you can trust, Jane helps you spend more time on [patients/clients*] care.

To learn more about how Jane can help change how you feel about documentation, head to meet.jane.app/documentation to book a demo or sign up.

And if you’re ready to go, don’t forget to use my code ACUSCHOOL1MO for a one-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m talking with Allie Joy, a Licensed Professional Counselor and Board Certified Art Therapist.

She runs Creatively Clinical, where she helps other wellness providers incorporate creativity into their own practices.

Allie also loves empowering providers to find ways to diversify their income so they can lead a more balanced life.

In this episode, we talk about:

How burnout led Allie to make space for creative projects
Allie's Burnout Book Club for Wellness Professionals
How she turned her passion for creating into an income stream
Ideas for designs you can create that can then be applied to print-on-demand products
The pros and cons of having physical products in addition to print-on-demand
And more

SHOW NOTES:

Allie's website: creativelyclinical.com
Allie's course: Make Passive Income Using Print on Demand
Instagram: @creativelyclinical
Join Allie's free Burnout Book Club for Wellness Providers
Shield of Sparrows, this month's book club selection
Today's sponsor: Handcraft Health - Free Clinic Account

🧡 Today’s episode is sponsored by Handcraft Health.

Drop shipping for TCM is here!

Handcraft Health is an online platform that lets you send personalized product recommendations directly to your patients—from a catalog of over 20,000 products.

This catalog includes a huge range of Chinese herbal medicine (patent formulas, custom granules, topicals, plasters, and more) along with supplements, vitamins, homeopathic remedies, and more.

They handle all the packaging and shipping, so there’s no inventory to manage or extra admin tasks. You earn a percentage of each sale while offering outstanding care.

I use Handcraft Health in my practice and love that it's simple. I can send patients a single link for everything they need—whether it’s a patent formula or everyday vitamins—and it gets delivered right to their door.

Click here to create your free clinic account.

If you have questions, email me at michelle@michellegrasek.com. I’m happy to share my experience with you!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today, I’m talking with Ildi Arlette, a business coach who specializes in helping healthcare clinics grow—without constantly chasing after the “next new thing.”

In this conversation, we focus on how to make your clinic more profitable and in-demand by using what you already have.

In today’s episode, we discuss:

That you have more resources at your disposal than you realize
Practical ways to leverage what’s already working in your business
Simple strategies like add-on services to increase revenue without extra work
The myth of the “missing piece” in business—and how to stop chasing it

Whether you’re a solo practitioner or managing a team, this episode is packed with helpful ideas to make your clinic stronger and more profitable.

I hope you enjoy this episode with Ildi!

Show Notes:

Ildi’s website: http://www.resultscontinuum.com
Ildi’s group coaching: Clinic Transformations
Instagram: @ildi_arlette
Leave a review for the Acupuncture Marketing School Podcast
Today’s Sponsor: Sign Up for Handcraft Health

🧡 Today’s episode is sponsored by Handcraft Health. 🧡

If you’ve ever used Fullscript to prescribe supplements, think of Handcraft Health as Fullscript for TCM.

You can send personalized recommendations from a huge catalog of over 20,000 products—including an extensive selection of Chinese herbs (they have everything), plus vitamins, supplements, Ayurvedic and homeopathic remedies, and more.

Handcraft Health is an easy way to increase revenue and provide top-quality care, while earning a percentage of each product.

I use Handcraft Health in my practice and love how simple it makes things. It’s so much easier to send one link for both Chinese herbs and everyday supplements. You can even order custom granule formulas and have them shipped directly to your patients. It’s truly a comprehensive library of TCM products.

If you have questions, feel free to email me at michelle@michellegrasek.com—I’m happy to share my experience.

I hope you’ll explore Handcraft Health a bit. I really think you’ll like it.

Click here to create your free clinic account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I’m joined by Instagram expert Molly Cahill, who specializes in helping acupuncturists and chiropractors use Instagram in a way that feels natural, strategic, and actually brings in patients.

Molly shares realistic, actionable strategies to grow your local audience—without burning out.

In this episode, we cover:

How to get more local followers on Instagram
Molly's 4 pillars for using Instagram to grow your acupuncture practice
Whether going viral really helps your business (her answer may surprise you!)
A clever “easy button” strategy for local reach using Reels
The one type of post you should be doing at least once a month
And much more

Whether you’ve been showing up on Instagram for a while or you’re just getting started, you’ll walk away with clear, practical tips to get more patients from Instagram in 2025.

SHOW NOTES:

Holistic Marketing Hub: $200 off with discount code "AMS"
Molly's Free Instagram Engagement Checklist
Instagram: @mollyacahill
Website: https://mollycahill.com
Holistic Marketing Simplified Podcast
Faire Wholesale Signup

💚 Today's episode is sponsored by Faire Wholesale. 💚

Plus, you can filter by your values—like AAPI-owned, Black-owned, organic, handmade, or not sold on Amazon.

Increase your income with curated retail offerings today. Click here to learn more about Faire.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m joined by Ajay Prasad, founder of Repugen—a reputation management company that helps healthcare providers like acupuncturists strengthen their digital presence by collecting and managing patient reviews.

In this episode, Ajay and I explore how online reviews can help you build trust, attract more acupuncture patients, and even increase the value of your practice if you decide to sell later on.

We cover lots of practical insights, including:

The best time to ask for reviews—and how to ask in a way that feels natural
What to do about negative reviews (and whether they’re really as damaging as they seem)
Why it’s so important for your online reputation to reflect the quality of care you actually provide
What many practitioners get wrong about reputation management
And a reminder that most patients won’t leave a review unless they’re asked—but many are happy to say yes when prompted

If it’s been a while since you asked for reviews, this episode is your reminder. Social proof matters, and reviews are one of the most powerful ways to build it.

So if you're in a country where healthcare providers can ask for reviews—because I know that’s not the case everywhere—then I hope this conversation encourages you to start asking regularly.

SHOW NOTES:

Digital reputation management: Repugen.com
Patient acquisition and comprehensive digital marketing: GMRwebteam.com

🩵 Today's episode is sponsored by AcuHub. 🩵

AcuHub provides remote reception specifically for acupuncture practices. I use AcuHub in my practice and I love it!

With AcuHub, you can rely on a dedicated US-based, highly trained receptionist to answer your incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.

They offer month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist. Visit Acu-hub.com to learn more.

If you have questions about AcuHub, you’re always welcome to email me about my experience at michelle@michellegrasek.com.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

🎉 Welcome to Episode #100!

Today I'm speaking with Dr. Nell Smircina, who wears many hats—acupuncturist, entrepreneur, advocate, and investor. In this conversation, she shares how her journey through private practice, getting an MBA, and national leadership roles shaped the way she approaches success in integrative healthcare.

Whether you're just starting out or thinking about the long-term vision for your practice, this episode will encourage you to think bigger and more strategically about what’s possible.

In this episode, we talk about:

Nell’s evolution from private practice to business school and beyond
How she’s approaching Entrepreneurship through Acquisition (ETA) in integrative health
The importance of advocacy and representation in the acupuncture profession
Redefining success as an acupuncturist and business owner
Advice for practitioners who want to think more strategically about growth
Why personal development is key to sustainable entrepreneurship

SHOW NOTES:

DrNell.com
Email Nell at CEO@drnell.com
Nell's LinkedIn profile
Save $200 on Acupuncture Marketing School Live on Zoom (starts April 18)
Save $200 Acupuncture Marketing School Self-Paced

🩵 Today's episode is sponsored by Acupuncture Marketing School – the step-by-step training to help you get more patients, build a thriving practice, and finally feel confident about marketing.

And, Acupuncture Marketing School is trusted by over 550 alumni and backed by more than 50 five-star reviews.

Acupuncture Marketing School is currently $200 off through Thursday, April 17th. There are two options depending on your learning style:

I’ll be teaching live version over six-weeks on Zoom, with real-time instruction, feedback, and a small group of classmates for accountability. That starts Friday, April 18th.
If you prefer to go at your own pace, the self-paced version includes the same material in pre-recorded video format, and that’s also on sale.

Both versions include the same content and guide you step-by-step how to create strong, effective marketing for your practice.

I would absolutely love for you to join me. The live version on Zoom is going to be fantastic and I can’t wait to help you with your marketing. Please always feel free to email me any questions at michelle@michellegrasek.com. I’m happy to chat with you.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today, I’m joined by Nicole Lanni—functional nutritionist, hypnotherapist, and founder of Feeling Groovy Consulting.

Nicole brings over 30 years of marketing expertise and 17 years in the wellness industry, helping wellness practitioners like acupuncturists grow their in ways that feel good instead of stressful.

In this episode, Nicole shares how a health crisis—spending four months in a coma from toxic mold exposure—led her to a completely new path.

We also dive into how to market your acupuncture practice without feeling pushy, how to use testimonials in a way you might not have thought of before, and one powerful question that can help you uncover your niche.

Hope you enjoy this episode with Nicole!

🩵 This episode is sponsored by Jane, and I’m excited to invite you to a free live behind the scenes webinar I’m hosting next week with the Jane team! 🩵

Whether you’re thinking about switching to Jane or just curious how it works, this is a great opportunity to see the platform in action.

Join me and a Jane representative on Wednesday, March 26th, at 12:00 pm Eastern Time for an inside look at Jane’s features, functionality, and what it’s like to use it as your practice management software.

You’ll also get to ask all of your specific questions to make sure Jane is the right fit for your practice. Jane knows that switching EHRs is a big decision, and they’re here to help you feel confident every step of the way.

If you can’t make it live, that’s no problem—a replay will be sent to everyone who registers.

Register here for free.

SHOW NOTES:

Nicole's Website: feelinggroovyconsulting.com
Free Wellness Business Audit: feelinggroovyconsulting.com/audit
Nicole on Instagram: @nicolemlanni
Nicole on Facebook
Free Jane Community Q&A Webinar on March 26th

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m joined by Courtney Hurley and Kelly Evans, the powerhouse sisters behind Screws and Stilettos, a marketing consulting firm that helps businesses like acupuncturists refine what’s working, cut out what’s not, and streamline their marketing for better results.

And beyond strategy, they’re also experts in flow states—teaching their clients how to tap into peak focus to work more efficiently, avoid burnout, and make time for what matters.

In other words, if you want to get your marketing done faster? It’s all about entering a flow state and making it a weekly habit.

In this episode, we dive into:

• Why simplifying your digital marketing to one platform can be a game-changer
• What’s working best in email marketing right now—image-heavy vs. text-based emails
• Why you’re leaving money on the table if you’re not doing email marketing
• The science of flow states and how they impact productivity
• How to get into a flow state to get more done in less time
• Why productivity can increase by up to 500% in a flow state

Hope you enjoy this conversation with Kelly and Courtney!

SHOW NOTES:

Screws and Stilettos Website
Screws and Stilettos Free Strategy Session
Free NCCAOM PDA class on April 11th

Today's episode is sponsored by a free PDA class I’m teaching on Friday, April 11th at 11am Eastern Time with Clara Cohen of AcuPro Academy.

This live training will be packed with simple, effective website and social media strategies to help you attract more patients.

Plus, we’re doing something extra special—a live website and social media review for a few lucky attendees!

Clara has a combined 700,000 social media followers and has been creating content online for over a decade, so she brings incredible insights to the table.

This class is worth 1 NCCAOM PDA credit and it’s completely free. Click here to register.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Welcome! Today, I’m joined by Brett Chikowski and Conner O’Rourke, cofounders of Middle Way Marketing, a digital marketing agency specializing in healthcare practices. They help businesses with Google Ads, social media advertising, website design, and much more.

I asked Brett and Conner to share their insights on running effective Google Ads and we also ended up having a really helpful discussion on website design—what works, what doesn’t, and what you need in place before running ads.

In this episode, we cover:

The must-haves before running Google Ads to ensure success
Website dos and don’ts, whether or not you plan to advertise
A surprising place they recommend putting contact forms on your site
How to choose the right keywords for Google Ads
Average monthly ad budgets and cost per click in our industry
Why customer lifetime value matters when calculating ROI
How long it typically takes to optimize Google ads
And more

I hope you enjoy this conversation with Conner and Brett!

SHOW NOTES:

Middle Way Marketing homepage
Middle Way Marketing Free Consult
Middle Way Marketing Instagram @middlewaymarketing
Marketing Breakthrough Session with Michelle - $49

Today’s episode is brought to you by Jane — a clinic management software and EMR.

We all know that choosing the right EMR can feel a bit overwhelming, especially when you’re just starting out. You’re trying to juggle both your practice needs and your budget, and that’s not always the easiest combination.

That’s why Jane came up with the new Balance Plan. It includes the essential features you need to keep things running smoothly in your clinic, without the extra stuff you don’t. 1:1 telehealth, unlimited support, email reminders, and more are included, no matter which plan you choose.

So, if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.

Plans start as low as $39 a month in the US. Visit jane.app/pricing to learn more — and if you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Welcome! I’m thrilled to have Clara Cohen with us, a seasoned acupuncturist, educator, and the founder of AcuPro Academy, where she creates East Asian Medicine and acupuncture content for practitioners worldwide.

With over 10 years of experience teaching online, and a combined 700,000 social media followers, Clara’s passion for empowering acupuncturists shines through in her courses, books, and free resources.

In this episode, we talk about:

Why success requires business skills, not just clinical expertise
Why standard office procedures (SOPSs) are key to success
How to make marketing and social media work for you
Three tips for getting started with video
Pricing on your website
How to stand out online as an acupuncturist
And more

I hope you enjoy this episode with Clara!

SHOW NOTES:

Clara's website: acuproacademy.com
Facebook: @acuproacademy
YouTube: @acuproacademy
Instagram: @acuproacademy
Pinterest: @acuproacademy
TikTok: @acuproacademy
Bluesky: @acuproacademy
X (Twitter): @acuproacademy
Marketing Breakthrough Session with Michelle - $49

This episode is sponsored by my new online class, Grow Your Acupuncture Practice with AcuYoga, which is on sale for 20% off this week!

This strategy is one of the few marketing methods that pays you to promote your practice while getting in front of warm leads. You’ll learn how to:

✔️ Increase your visibility in your community
✔️ Build trust naturally with people who are already interested in health and wellness
✔️ Seamlessly transition attendees into paying patients and
✔️ Form valuable partnerships with local yoga studios

This is a warm, community-centered marketing strategy that benefits everyone involved. Yoga studios love it because it offers a unique class experience for their students—so they’re likely to say YES to collaborating with you!

The course includes a complete step-by-step strategy and marketing templates to bring in new patients from AcuYoga classes.

And right now, it’s just $39 until Feb. 25th. The discount code is already applied on the checkout page.

Click here to learn more and sign up today!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

In today’s episode, I’m speaking with Shayna Woods, the CEO of the bookkeeping and accounting firm, Prosperity First.

Shayna is unique in the accounting industry because she brings a holistic view to financial strategy and business growth. She blends traditional accounting practices with mindset coaching and emphasizes joy and ease to help entrepreneurs thrive.

In this episode, we talk about:

How mindsets can impact our progress in the real world
How to balance a respect for the numbers with an awareness of your personal needs and goals
Why prioritizing yourself first as a business owner leads to greater success
How accountants often let the scarcity inherent in their training color their advice to their clients
The concept that money loves joy
And more

SHOW NOTES:

Shaneh's website: ProsperityFirst.com
Shaneh's Substack @shanehsworld
Follow Shaneh on Instagram @shanehsworld
Marketing Breakthrough Session with Michelle - $49

🩵 Today’s episode is sponsored by Jane. 🩵

Before we jump into today’s episode, let me take a moment to introduce Jane — the clinic management software and EMR that I use in my practice.

Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your patient list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you.

Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs.

There’s no long-term commitment, either — just simple month-to-month payments that let you focus on running your clinic. And with every plan, you get features like 1:1 telehealth, email appointment reminders, and unlimited support.

Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Welcome back! Today I’m talking with Dr. Krystal Couture, licensed acupuncturist and doctor of physical therapy.

Krystal is known as The Pelvic Acu and she teaches pelvic health acupuncture through her online classes, as well as in person for her advanced certificate program.

Her goal is to spread awareness of how powerful acupuncture can be for pelvic health, so that more of us can help this underserved population of patients.

In this episode, we talk about:

Why acupuncturists are the perfect practitioners to help with pelvic floor concerns
What marketing helped Krystal grow her own practice, especially after relocating her office
Being willing to try different marketing strategies to see what’s a good fit
Adjusting your marketing message until it really hits home with your target audience
Building community as a marketing strategy
And much more

Hope you enjoy this episode with Krystal!

SHOW NOTES:

The Pelvic Acu: Online Classes and In-Person Seminars
Instagram @thepelvicacu
Krystal's Free PDA Class: Introduction to Pelvic Acupuncture (1 NCCAOM PDA)
Marketing Breakthrough Session with Michelle
Register for Brad Whisnant's Portland Seminar in March

🧠 Today's episode is sponsored by Brad Whisnant Seminars.

If you’re serious about learning Master Tung acupuncture, don’t miss A to Z ~ Point Alpha to Point Omega, a three-day live seminar with Dr. Brad Whisnant in Portland, Oregon, March 13th-15th.

This is his only live training of 2025, designed to help you gain full competence and mastery of the most effective and reliable Tung points for clinical success.

Dr. Whisnant treats 100+ patients a week, has authored eight books, and has taught over 100 seminars worldwide.

Seats are limited! Click here to register now.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

In this episode, I sit down with Gen Drummond, CEO and founder of Hummingbird Clinical Consulting.

Gen brings over a decade of experience helping medical clinics improve accessibility of care, enhance patient outcomes, boost retention (for both patients and staff), and combat clinician burnout.

Before becoming a consultant, Gen worked as a registered nutritionist and served as the clinical director of the practice she co-ran with her father, a medical doctor.

Today, she’s known for her deep-dive approach to helping clinics align their business strategies with their core values, so they can grow sustainably, stay purpose-driven, and ultimately help more patients.

In this conversation, we cover:

Strategies to prevent no-shows and improve patient retention
Building trust with patients before they step into your office
Conducting a practice audit to make better decisions for 2025
Why authenticity and sharing your story are still crucial in marketing
How to start building a legacy for your practice today
And so much more!

SHOW NOTES:

Hummingbird Clinical Consulting website
Free webinars hosted by Gen on the Hummingbird Clinical Consulting website
Follow Gen on Instagram @hummingbirdclinicalconsultants
Visit our sponsor, AcuHub, to learn more about virtual receptionist services specifically for acupuncturists

Today's episode is sponsored by AcuHub.

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I absolutely love it. 💙

With AcuHub, you can rely on a dedicated one or two US-based, highly trained receptionists to answer incoming calls and inquiries, schedule appointments on your EHR software, onboard new patients, and answer questions specific to your practice.

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist. If you have questions, you're more than welcome to email me about my experience with AcuHub at michelle@michellegrasek.com.

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week is all about what marketing didn’t work as well as I hoped to grow my acupuncture practice in 2024.

I also share what marketing I plan to carry forward into 2025, based on this review of what worked, what didn’t, what took too much energy, etc.

If you missed last week’s episode, #91: What Marketing Worked to Grow My Acupuncture Practice in 2024, click here to listen.

In this episode, I talk about:

How landing a segment on local television wasn’t the silver bullet I hoped for
What I could have done differently to make that local TV segment more successful
Why a recent postcard marketing campaign was a bust
What it takes, generally, for postcard marketing to succeed
Which marketing strategy worked well last year but left me feeling burnt out—and is now on pause for 2025
Why repetition and consistency are always necessary for successful marketing
My marketing plan for 2025

Show Notes:

Watch my segment on local television

💜 Today’s episode is sponsored by The Pelvic Acu, Dr. Krystal Couture.Dr. Couture specializes in teaching acupuncturists how to effectively treat pelvic pain and dysfunction through both online and in-person classes.

Did you know that 32% of women and 16% of men experience pelvic pain or dysfunction? Unfortunately, many are only offered pharmaceutical solutions that mask symptoms without addressing the root cause.

As an acupuncturist, your expertise lies in identifying the source of dysfunction and crafting a treatment plan that brings true, holistic healing—not just symptom relief.

Dr. Couture offers a range of pelvic care classes, from introductory sessions to advanced training, including a comprehensive pelvic care certificate program. You’ll learn pelvic anatomy, pathology, needling techniques, draping, and so much more.

In 2025, she’s hosting five in-person training weekends. And if travel isn’t an option, there are over a dozen online classes available, so you can start offering pelvic care acupuncture in your practice right away.

Her courses are NCCAOM, Florida, and California approved, and she even offers a free 1-PDA credit class—an introduction to pelvic care for acupuncturists.

Click here to view her courses and start transforming how you treat pelvic health today!

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week on the Acupuncture Marketing School Podcast, I’m sharing the details about what worked well in marketing my practice in 2024—and what I learned along the way.

As a disclaimer, remember that I LOVE marketing, so I do a LOT of it. You do not have to do all these things. But I hope at least one idea that I explored this year inspires your marketing for 2025!

Here’s a look at what I cover in today's episode:

How AcuYoga classes brought in new patients while getting paid to market my practice
Lessons learned from hosting two open houses—and what made the second one much more successful
Why email newsletters are still one of the most effective ways to connect with patients (and get them back on the schedule)
The power of in-person networking and how I’ve made it work as an introvert.

I also share how I focused my marketing efforts to fill another practitioner’s schedule at my clinic—and the small tweaks that made a big difference.

💙 This episode is sponsored by clinic management software and EMR, Jane.

As an acupuncturist, your main priority is caring for your patients, not worrying about rising EMR costs. That’s why Jane has come up with the new Balance Plan, which includes the essential features you need to run your clinic, without any of the extra stuff you don’t.

With the Balance Plan, you’ll get really helpful features like 1:1 telehealth, email appointment reminders, and unlimited customer support. It’s a great fit for new or growing practitioners who are booking up to 20 appointments a month. And the best part is that Jane pays for itself with the cost of just one appointment.

Click here to check out their plans starting at $39 a month in the US. And if you’re ready to get started, don’t forget to use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today on the podcast, I’m excited to speak with Joanna Sapir, a wellness business coach who helps practitioners streamline their businesses to achieve predictable income.

Joanna’s expertise is rooted in decades of experience, including founding and selling a successful brick-and-mortar fitness business and her background as a teacher.

She’s passionate about helping practitioners step into leadership, implement sustainable systems, and make a bigger impact in their communities.

In today’s episode, we talk about:

Building your ideal work schedule around your personal life and not the other way around
Accepting leadership of your business even if you’re a solopreneur
A reminder that you can shape your business any way you like
Boundaries and codependency as healthcare providers
The difference between marketing and sales
A really helpful tip for more effective networking
And much more.

SHOW NOTES:

Joanna's website: joannasapir.com
Joanna's Free Download: Three Powerful Systems that Will Transform Your Practice
Joanna on Facebook: @JoannaSapirConsultant
Faire Wholesale for Small Businesses

Today’s episode is sponsored by Faire, the online marketplace dedicated to empowering small businesses.

Faire believes the future is local. As more consumers choose to shop small and support their communities, Faire connects small business owners with the best products from over 100,000 unique brands, making it easy to stock your clinic with high-quality, curated products your patients will love—like wellness gifts, skincare, and more.

With millions of products sold each year, Faire gives you access to bestselling products that complement your services and boost your income.

Plus, Faire’s product database is searchable based on what matters most to you, allowing you to find items that are, for instance, not available on Amazon, eco-friendly, handmade, organic, and more.

This ensures the retail products you offer align seamlessly with your business philosophy and values.

Click here to learn how Faire can help you strengthen your connection with your patients, grow your practice, and boost your per-patient revenue.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m talking with Aurelie Martin, web designer and the founder of Imagi Web Design studios. Aurelie's specialty is helping wellness professionals (including acupuncturists!) attract patients by optimizing or building their web presence, with an emphasis on creating both beautiful and high converting websites.

In this episode, we talk about:

Making calls-to-action a priority on your website and what types of calls-to-action to use
Content ideas to boost your SEO and improve engagement on your website
Why an organized website that tells people what do is key for building trust
A reminder to look at your website on mobile and desktop regularly to make sure everything is functioning as expected
Tips for making your website load faster
And more

SHOW NOTES:

Aurelie's website: imagiwebdesign.com
Connect on Instagram: @imagiweb.design
Connect on Facebook: @imagiwebmarketing
Imagi Web Template Shop for Wellness Professionals
Imagi Web Content Planner to Create High-Converting Website Pages
Missed the Acupuncture Business Planathon? You can catch the replay here for a limited time.

💙 This episode is sponsored by Jane— the clinic management software and EMR that I use in my practice.

Change is a normal part of clinic life — maybe you’re expanding your team, introducing new offerings, or growing your [patient]* list. As your clinic evolves, it’s important to have an EMR that not only supports those changes but also grows with you.

Jane’s new Balance, Practice, and Thrive pricing plans offer flexibility, allowing you to easily switch from one plan to another depending on your current and future needs.

Visit jane.app/pricing to find a plan that fits your needs, starting at $39 a month in the US. And when you’re ready to get started, use my code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m talking with award-winning business consultant Ildi Arlette.

Idli has helped hundreds of clinic owners focus on profitability, growth, and building a positive company culture in the past 23 years.

She’s also a former clinic owner, a combined medical aesthetics and surgery clinic in a 7000-foot space, which she sold in 2019.

With industry experience, she has a unique perspective on the inner workings of different types of clinics, and the buying habits of consumers, across North America.

Today she shares her advice for bringing more revenue into your acupuncture practice with a Black Friday or holiday event at your practice – whether that "event" is in person at your practice, or a sale on gift certificates that you promote solely through email.

In this episode, we talk about:

How events are a signal for our patients, and how to use them
Why you should focus your efforts on your existing patients, as opposed to spending a ton of time and money on acquiring new patients
Why it’s important to keep sales or special offers very SIMPLE
What is a universal offer, and why it’s the best choice if your goal is revenue
Whether December or January is a better month for promotions at our acupuncture practices
And much more

SHOW NOTES:

Clinic Transformations Program: Use code VIP200USD to save $200 on your enrollment
Book a private 1:1 call with Ildi
Text 403-312-7510
Email Ildi at ildi@resultscontinuum.com

🩵 Today’s episode is sponsored by Jane — a clinic management software and EMR. 🩵

So if you’re looking for an EMR that helps you focus on your patients, not your costs, Jane is here for you — just like a part-time assistant.

Plans start as low as $39 a month in the US. Visit jane.app to learn more — and if you’re ready to get started, use the code ACUSCHOOL1MO at sign-up for a 1-month grace period on your new account.

I’ll put the links in the show notes, as always.

And you’re more than welcome to email me with questions about Jane at michelle@michellegrasek.com.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m talking with Kate Matheson, a business strategist and coach for health and wellness entrepreneurs.Kate helps practice owners fill their schedules and create a waitlist using business systems and marketing approaches that are productive, genuine, and self-sustaining.

After her own experience with intense burnout that required her to close two businesses in order to get surgery and recover, her focus is on helping wellness practitioners work smarter, not harder, so we can protect our energy while we focus on doing what we love – helping more people.

In this episode, Kate and I talk about:

How burnout was brutal but made her priorities crystal clear
Her experience living in China
Ideas for getting patients from MDs
Why any marketing strategy should be reverse-engineered from the outcome you ultimately want to achieve
Her four levels of social media strategy
Why she doesn’t think social media is for everyone
Why getting visible in the established communities of other business owners is a great way to get new patients

Hope you enjoy this episode with Kate!

Show Notes:

Kate’s website: mathesonandco.ca
Free Business Strategy Session with Kate
Follow Kate on Instagram @mathesonandco
Learn more about our sponsor, Clinic Transformations

This episode is sponsored by Clinic Transformations, the ultimate program for clinic owners ready to reclaim their time, boost profitability, and build a thriving team culture.If you’re an acupuncture practice owner feeling stretched thin, Clinic Transformations is here to help.

Created by industry expert Ildi Arlette, this program goes beyond the basics. We’re talking a complete roadmap tailored to help you run your practice whether you have a team or work as a solo practitioner. Imagine stepping away from daily chaos and instead leading with purpose, growing your clinic’s revenue, and finally achieving work-life balance.

Clinic Transformations offers coaching, interactive resources, a learning portal with in-depth video training, and templates to fast-track your success. Plus, you’ll join a mastermind community of like-minded clinic owners all on the same journey.

Whether you need guidance on knowing your numbers, considering your first hire, retaining your patients, finding new ones or setting up systems that keep things smooth, Clinic Transformations is where you want to be.

Plus Ildi is offering promotional code VIP200USD to save $200 on your enrollment.

If you’re ready to transform your clinic and actually enjoy the process, connect with Ildi and her team at Clinic Transformations:

Learn more here: Clinic Transformations
Visit Book a private 1:1 call with Ildi
Text 403-312-7510
Email Ildi at ildi@resultscontinuum.com

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m talking all things wholesale and retail with Tori Paide and Marla Peoples, acupuncturists and founders of the clean skincare line, TOMA Skincare.

Tori and Marla are business partners who both left corporate careers to become acupuncturists. They met in acupuncture school and after going their separate ways after graduation, eventually decided to work together to build multiple practice locations.

Today they run The Stillpoint, a wildly successful clinic in Maryland with a huge retail income offering cosmetic acupuncture, microneedling, massage and more.

They also teach excellent microneedling classes and facial gua sha online – which is how I discovered them years ago.

In this episode, we talk about:

How to choose products that sell and also align with the ethos of your business as well as your passions
Where to buy products at wholesale prices (Faire.com)
How to dip your toe in the water with retail, with minimal risk
How to pay your rent from retail income alone
What kinds of products sell well at Marla’s practice
Brands Tori and Marla recommend
And much more

SHOW NOTES:

Faire.com – Wholesale retail with low minimums
TOMA Skincare Products Wholesale Website for Practitioners
TOMA Microneedling Classes Online and In-Person
TOMA on Instagram @tomaskintherapies

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Join me and Gabrielle Juliano-Villani, a business consultant and former therapist who helps business owners scale sustainably without burning out.

Gabrielle shares how she rapidly scaled her therapy practice to 15 employees in just four years, as well as how burnout played a role in deciding to sell the practice.

In recovering from burnout, she discovered polyvagal therapy, a way to regulate the nervous system. We discuss acupuncture and other polyvagal therapies, and Gabrielle shares how gratitude fits into the picture of burnout recovery.

Plus we discuss tips for selling a practice (including one big thing to avoid), as well as facing your fears as a business owner in order to make progress, and more.

I hope you enjoy this episode with Gabrielle!

Announcement! I’m thrilled to share the launch of Acupuncture Marketing School Live, a six-week Zoom course where I show you how to set up strong, effective marketing for your acupuncture practice.

Learn how to increase the visibility of your practice, attract more patients, and build your marketing confidence.

Classes will be held on Friday mornings from 10am to 12pm Eastern Time starting this week, Oct. 25th, and running through Friday, Dec. 6th. We’ll be skipping the week of US thanksgiving.

Learn more about the live class here.

This live class includes all the same content as the self-paced, video-based version of Acupuncture Marketing School, and I’m excited to teach it live so that we can work through your marketing together.

You’ll have the opportunity to get your questions answered in real time during classes, as well as support, accountability, and motivation.

Prefer self-paced classes that you can complete on your own schedule?

The self-paced version of Acupuncture Marketing School is on sale this week for $200 off with the code AUTUMN200. Click here to learn more.

SHOW NOTES:

Gabrielle's website: gabriellejulianovillani.com
Gabrielle's Instagram: @gjvconsulting
Gabrielle on LinkedIn: @gabriellejulianovillani
Acupuncture Marketing School LIVE
Acupuncture Marketing School SELF-PACED (Use code AUTUMN200 to save $200 through Oct. 23rd.)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I’m talking with Michelle Hamilton, acupuncturist and founder of the online program, Community Acupuncture School.

Free PDA Class! Community Acupuncture 101 with Michelle Hamilton, D.Ac.

Date: Wednesday, Oct. 9th
Time: 9:00 am Pacific / 12:00 pm Eastern Time
Free Registration: Click here to sign up.

Michelle will be teaching about how to get started setting up a community acupuncture clinic, what you need to have in place, what equipment she recommends, how to market a community acupuncture clinic, and more.

In this episode, we talk about:

Michelle’s journey of building a very successful hybrid community practice that generates half a million dollars annually in revenue, where she sees 100 patients a week
What motivated her to shift into the community clinic model
How providing a menu for patients helps with patient education and referrals
The benefits of subscription-based models of treatment
What you need to have in place to make the subscription model successful
And much more.

Before we get into today’s episode, I have a quick request for you.

This October/November, I'll be teaching Acupuncture Marketing School live on Zoom for the first time.

This first live Zoom version will be a beta test to determine what format and delivery work best. So I'd love your feedback!

The Questions Are: When Should We Meet? And How Often?

If you’re interested in joining me, please click here to answer those two questions. It shouldn’t take more than two minutes.

Thank you! I can’t wait to work with you in real-time over Zoom. I think this class is really going to be special.

Show Notes:

Register for the Free PDA Class: Community Acupuncture 101: bit.ly/CommunityAcuSchool101 (Live on Weds., Oct. 9th at 12 pm Eastern Time. A replay will be available if you can't make it.)
Michelle's website: drmichellehamilton.com
Community Acupuncture School - On sale Oct. 7 - Oct. 18 for $200 off with discount code 200DISCOUNT
Acupuncture Marketing School Live Zoom Class Survey (2 questions, 2 minutes)

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I’m talking with Melissa Longo, a multi-passionate chiropractor with 22 years of experience and a business coach who helps wellness entrepreneurs build sustainable practices, have fun while they do it, and avoid burnout.

In this episode, we talk about:

Knowing yourself to build a business that’s meaningful and sustainable to you
Letting go of other people’s definitions of success
What marketing is working for Melissa right now in her practice
How she rebuilt her practice after separating from her partner
Melissa’s podcasting tips after launching 5 podcasts
Thinking about content creation as a library of your knowledge, a resource for your current and potential patients
And more

I hope you enjoy this episode with Melissa!

Show Notes:

Melissa’s website: drmelissalongo.com
Rock Star Doctor Life Website
Melissa’s podcasts
Melissa’s Instagram @drmelissalongo
Melissa’s Facebook
Free Email PDA Course (1 NCCAOM PDA Credit)
Sign up for a free demo of Jane App / Code for one-month grace period applied to your new account: ACUSCHOOL1MO

💙 Today’s episode is sponsored by Jane, a clinic management software and EMR.Your evenings and weekends should be spent with loved ones, not chasing down your patients and clients for payment. That’s why Jane has designed a secure payment solution that helps reduce the amount of time you spend manually following up with patients.

Patients can save their credit card details and insurance policy information securely through your intake form, which can then be conveniently processed after your time together.

And, if they’ve got an outstanding balance, you can send a payment request email or SMS that allows your patients to pay off their balance online from the comfort of their homes.

To see how Jane can help you reclaim your after-work hours, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m talking with Amrit Singh, cosmetic acupuncturist and creator of 6BabeBeauty, with a combined 90,000 followers across Instagram and TikTok.

I’ve been following her on Instagram for years, watching her social media channels grow, and she’s one of my favorite TCM content creators.

In this episode, we talk about:

What kind of content Amrit has focused on to grow her following
How committing to her brand and her message has helped her get media exposure
Why creating video for social media feels like so much work, and how you can reduce the barriers and distractions to get better and faster at it
What marketing efforts bring the most patients to Amrit’s practice
How marketing for acupuncture is different from other industries
How to manage the inconsistency of entrepreneurship
And more

I hope you enjoy this episode with Amrit!

And don’t forget, I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, acupuncturists and the founders of TOMA Skin Therapies.

This fun chat will be live on Zoom. You can submit your marketing questions in advance and hopefully we’ll see you there live. Of course, if you can’t make it live, a replay will be available afterwards. Click here to register for free.

Show Notes:

Follow Amrit on Instagram @6babebeauty and on TikTok @babefaceskincare
Follow Amrit's clinic on Instagram @soni_wellness
Amrit's website: 6babebeauty.com
Sign up for the Free Marketing Q&A for Wellness Practitioners with Tori and Marla of TOMA Skin Therapies. Thursday, August 29th at 12pm Eastern.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Hi there, so glad you’re here. Today I’m talking all things public relations with expert Mickie Kennedy. Mickie is the CEO of Ereleases, a company that helps small businesses, startups, and authors gain credibility and authority through public relations.

I was thrilled to talk with Mickie because PR is not something we’re taught in school, but it can be a cornerstone of your marketing efforts if you know how to use it. I had a LOT of nitty-gritty questions for Mickie and I learned so much in our conversation; I hope you do, too.

In this episode, Mickie and I talk about:
* How to build a pitch to get your idea, and your business, in the media * How to find contact info for journalists and producers of local TV shows so you can send them a pitch * What kinds of pitch topics get the best results * How often to submit pitches * Why local media is an easy win for local businesses * And much more

You're invited! I’ll be doing a free Marketing Q&A for Wellness Practitioners on Thursday, August 29th at 12 pm Eastern Time, hosted by Marla and Tori, the founders of TOMA Skin Therapies. This fun chat will be live on Zoom.

Show Notes:

Ereleases.com
Mickie's Free PR Class
Connect with Mickie on LinkedIn
Free Marketing Q&A for Wellness Practitioners with me and TOMA founders Marla and Tori on Aug. 29th at noon

💙 This episode is sponsored by Jane.

You might already be familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant clinic management software and EMR.

Chasing down patients or clients for important information isn’t anyone’s idea of a good time, especially when there are forms to be filled, payments to be processed, and consents to be collected.

That’s why Jane has designed user-friendly online intake forms, so you can gather all the information you need ahead of the appointment — whether that’s health history, insurance details, or a credit card on file.

Jane will even send a friendly reminder 24 hours before a patient’s appointment if they haven’t completed their intake form yet — saving you from having to manually follow up.

To see Jane in action, click here to book a personalized demo. Or, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Welcome! Today I’m talking with Jessica Jones, a business coach for medical professionals helping them scale their practices whether they’re solopreneurs or in group practices.

Jessica is a born entrepreneur and has built and sold 15 successful medical practices. She won awards for her work in advertising and specializes in helping businesses bring in new leads and set up structures so they know how to turn more leads into paying patients.

In this episode we talk about:

How it’s normal for business to be slower in the summer, across all industries
Taking time off to have mental space for strategic business planning and goal setting
Quickly launching a summer marketing campaign
The key to getting established patients to stay on their treatment plan
Why growing yourself is an important part of growing your business

SHOW NOTES:

Jessica's Website: buildyourcashmedicalpractice.com
Jessica's Group Coaching Program
Book a Free 1:1 Call with Jessica (15 Minute Consult)
Save $30 this week on Women’s Health Email Templates for Acupuncturists with code EMAIL30

🌟 This episode is sponsored by the brand new Women’s Health Email Templates for Acupuncturists.

Save $30 this week with code EMAIL30.

I’m excited to share these with you. There are 24 done-for-you emails on topics like acupuncture for menstrual health, PMS, fertility, postpartum, hot flashes, and more.

They're easy to use: Simply copy the text, paste into your email provider (for example, MailChimp) edit to match your clinic, and hit send.

If you want more women’s health patients, these emails are a great choice because education is a huge part of marketing for us as acupuncturists.

That's the goal of these emails – educating and then converting people into patients.

I put a sample email on the landing page so you can see my writing style, how I reference research, the way I talk about acupuncture, etc., so you can decide if these are a good fit for you and your patients.

The discount expires on Monday, August 5th.

Click here to check them out. The discount code is already applied on the checkout page.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Welcome back! In this solo episode, I share my top five tips to make switching EHRs smooth and easy. I also share (finally!) why I decided to switch to Jane.

I switched to Jane a year ago and I've been meaning to share this episode for ages. At first I wanted to spend some time in Jane, maybe four months, to get used to it, before creating this episode.

Times flies and suddenly it's been a year! So this episode is long overdue from me. By now I'm very comfortable in Jane and I have lots of thoughts for you.

SHOW NOTES:

Learn More About Jane - Free Demo
Don't forget to use code ACUSCHOOL1MO if you're ready to sign up, to get a one-month grace period applied to your new account

💙 Naturally, this episode is sponsored by Jane!

The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.

With time-saving charting features, like custom smart narratives, chart duplication, and dictation (dictation, you guys!), Jane helps you finish charting your patient or client notes during work hours, not after hours.

And, to save you even more time, you have access to Jane’s Chart Template Library that’s fully stocked with pre-made templates that have been generously shared by practitioners in the community. You can even customize them further with charting tools, like side-by-side photos, checkboxes, and range scales.

To see how Jane can help you free up your evenings from admin tasks, head to meet.jane.app/more-time to book a personalized demo. But, if you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I’m talking with Dimitri Boules, an acupuncturist who built, scaled, and then sold a super successful clinic with his wife in New York City to relocate his family and their clinic to the island of Cyprus in 2021.

We talk about:

What sparked their decision to leave everything behind and move across the world
How they’re building their new practice from the ground up with no contacts or family in the country
What marketing has been working really well to bring in new patients
What’s different building a practicing in Cyprus, which has socialized medicine
Dimitri’s specialty and his online class on orthopedic acupuncture, the Oak Point Method
Prioritizing family and health over traditional measures of success

I hope you find this episode as fun and fascinating as I did, and feel inspired to pursue your biggest dreams, no matter how impossible they might seem at first.

SHOW NOTES:

Boules Acupuncture Clinic website
Dimitri's Instagram @boulesacuclinic
The Oak Point Method Practice Building Course (Use discount code PODCAST to save $50)
The Business of Practice Conference Early Bird Tickets
Free Email Marketing PDA Class (1 NCCAOM PDA Credit)

This episode is sponsored by The Business of Practice Conference, hosted this year in Melbourne, Australia.

I know Australia is quite a big trip for those of us in the US but I hope you’ll consider joining us. I’m honored to be the international keynote speaker, and I’m joined by eight other practicing acupuncturists who are experts in business growth, social media, practice management, building a brand, and much more.

It’s going to be an energizing weekend and the goal is for you to leave feeling inspired and prepared to build a practice that’s aligned with your own definition of success.

The early bird ticket price of $800 Australian ends on June 30th. With the current exchange rate that’s about $530 US. Grab your reduced-price ticket while you can.

Plus I’ll be staying an extra half day the Monday after the conference to teach Acupuncture Marketing School in person. It’s the first time I’m teaching this coursework in person and it’s going to be a small group, so you’ll get plenty of time to ask questions and get feedback. I am really looking forward to it.

Come and join us and your like-minded colleagues for a great weekend of learning, expansion and networking!

The link is in the show notes to sign up and to view the lecture topics and everything else that’s included in this fabulous event.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I’m talking with Kali Edwards, web designer and founder of June Mango Design Studio. She works on websites for wellness entrepreneurs and has built many acupuncturist websites, so I’m excited to talk with her about what makes websites for acupuncturists more effective in turning visitors into patients.

In this episode, we discuss:

The ideal website layout to get the attention of potential patients
How knowing your target market is essential for an effective website
What is a branding hierarchy?
One thing that’s a waste of space on your website
What is a positioning statement and where does it belong on your website?
When writing less text is more beneficial on your site
How branding is both visual and visceral
And much more

Hope you enjoy this episode with Callie!

SHOW NOTES:

June Mango Design Website
June Mango Instagram

This episode is sponsored by Jane, a clinic management software and EMR.

The team at Jane understands that clocking out from the clinic doesn’t always mean you’re clocking out for the day. Instead, it’s often the start of charting long into the evening.

With time-saving charting features, like custom smart narratives, chart duplication, and dictation, Jane helps you finish charting your patient or client notes during work hours, not after hours.

To see how Jane can help you free up your evenings from admin tasks, head to the jane.app/more-time to book a personalized demo.

If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m speaking with Kenton Sefcik, an acupuncturist in Nova Scotia and the creator of TCM Graduate TV. TCM Graduate TV is a YouTube channel focused on helping newer acupuncturists gain confidence in their clinical and diagnostic, communication with patients, building a practice, and more.

In this episode, we talk about why he considers himself anti-marketing, what that means, how he approaches marketing at his practice.

This includes considering acts of service as marketing, generosity as marketing, relationship building as marketing, curiosity as marketing, and much more.

I think you’ll enjoy this conversation with Kenton!
Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!

This special sale ends on May 27th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200! SHOW NOTES:

KentonSefcik.com
TCM Graduate TV Membership
@TCMGraduateTV YouTube Channel
Kenton’s new podcast: The First Years of Acupuncture
Join Kenton’s email list
Save $200 on Acupuncture Marketing School with code NEWPATIENTS (Code expires May 27th at midnight.)

💙 Today’s episode is sponsored by Jane, your all-in-one, HIPAA-compliant patient management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you.

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

I recommend booking a personalized 1-on-1 demo with a member of their team. It's a great way to make sure Jane will be the right fit for you and your practice and to see Jane's features in action.

And Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import all that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Join me and Darcy Sullivan of the digital marketing firm, Propel Marketing and Design, as we discuss search engine optimization for local service-based businesses.

In this episode, Darcy and I talk about:

Why SEO is just like an Oreo cookie
Why target market matters SO MUCH for great SEO
How to choose keywords for your website
An easy tip for quickly improving location keyword density on your website
Lots of specific tips for optimizing your Google Business Profile
Unique ideas for repurposing content and using Chat GPT to make marketing simpler and faster
How SEO is about appeasing Google and learning to play its game
And much more

Hope you enjoy this episode. It’s jam-packed with useful tips you can put into your practice right away!

SHOW NOTES:

Darcy's Free SEO Training: SEO Quickstart Guide for Acupuncturists
Propel Marketing & Design Website
Propel Your Practice Podcast
Scholarship Competition Information for Acupuncture Marketing School (Accepting applications May 13th - May 16th.)

This episode is sponsored by AcuHub.AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

Support the Show.

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I'm speaking with the founder of Acupuncture Media Works, Jeffrey Grossman.

Jeffrey first started creating content 20 years ago, way before it was trendy or a household phrase. You're probably familiar with Acupuncture Media Works, which began by providing print marketing materials for your acupuncture practice.

Since then, they've evolved into a giant in the digital content space with Acu Downloads, a monthly content subscription offering over 1,200 pieces of acupuncture-specific content to choose from. We talk about this a bit in today’s interview.

We also talk about:

The evolution of graphic design and how it's easier than ever to create professional-looking content
The idea that acupuncture is worth overcoming our fear of marketing, to have an impact on more patients our communities
The necessity and cost-effectiveness of email marketing
The importance of asking for help with your marketing when you need it
An interesting take on why so many chiropractors seem successful in business
The benefits of coaching and accountability in building or scaling a practice
And much more

Hope you enjoy this episode with Jeffrey!

SHOW NOTES:

Acu Downloads (Free 14-Day Trial)
Acupuncture Media Works on Facebook
Free NCCAOM PDA Credit Class: Integrating Ear Seeds Into Your Practice (Taught by Robin Green, hosted by Michelle Grasek) - Live on May 8th

This episode is sponsored by Jane, an all-in-one practice management software.

The team at Jane recognizes how hard you work to support your patients and they aim to do the same for you.

That’s why Jane offers unlimited phone, email, and live chat support with every subscription.

Jane even offers a free data import, an Account Setup Consultation, and online training tools to help set you up for success. This is one of the things that sold me on Jane - that I would not have import that data myself.

To get started, head over to jane.app/start. Their team would love to connect with you to see how Jane could help you and your practice. You can also use the code ACUSCHOOL1MO at the time of sign-up for a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m joined by Mandy Gratzer, an acupuncturist and business coach in Australia. Mandy is the host of the Acupuncturists Biz Hub Podcast as well as the host of the Business of Practice conference, a marketing and practice management conference just for acupuncturists being held in person in Melbourne Australia this year.

In this episode we discuss:

How to think about marketing if you’re afraid you’ll have to talk too much about yourself
What marketing is working for Mandy’s marketing students?
Where do Mandy’s patients primarily come from at her practice?
Why Mandy advocates a multi-channel approach to marketing
Why scaring certain people away with your marketing is a good thing
Why you MUST collect data from your marketing efforts
And much more

Hope you enjoy this episode with Mandy!

This episode is sponsored by the Business of Practice conference, which, as I just mentioned is a marketing conference for acupuncturists, and is being held on September 7 & 8th in Melbourne, Australia.

This conference speakers are all acupuncturists and marketing or business experts, so you’ll get to learn from people in our industry.

Topics include everything from optimizing your website to social media, to email marketing and more.

As you’ll hear in the upcoming interview, I’m excited to be one of the speakers at the conference.

Super Early bird conference tickets are just $600 Australian, which is a savings of $400, and this price ends on April 30th.

If you love a destination CEU weekend, then I really hope you’ll join us for this one of a kind event focused on growing your acupuncture practice!

SHOW NOTES:

Business of Practice Conference - Super Early Bird Ticket Only $600 (Saturday, Sept. 7 and Sunday, Sept. 8th)
Add-On: Acupuncture Marketing School LIVE at the Business of Practice Conference (Monday, Sept. 9th)
The Acupuncturists Biz Hub Podcast
Mandy's online courses
Follow Mandy on Instagram @acupuncturistsbizhub

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I’m talking with AI expert Jon Morrison about how acupuncturists can use AI in their marketing.If AI makes you nervous, or you feel like you have no idea how to use it effectively for marketing, you’re in the right place!

In this episode we talk about:

What kind of ethical dilemmas are people usually worried about regarding AI?
Why it helps to think of AI like a brilliant, helpful assistant
How AI like ChatGPT is simply re-ordering and organizing ideas for fresh perspectives
Practical suggestions for using AI in marketing your acupuncture practice
Ideas for prompts to give ChatGPT to help you with content creation
Who owns the content created by ChatGPT?
And much more

SHOW NOTES:

Jon’s Website: getclear.ai
Jon’s Book, Get Clear on AI, on Amazon
Join Jon on Instagram @teamgetclear
ChatGPT: chat.openai.com
Captions App – Eye Contact Corrector in Video

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m speaking with Jason Stein, an acupuncturist and business coach who's been in the coaching industry for over 25 years.

He works with acupuncturists and other wellness professionals to help them move the needle and build businesses that are aligned with their values and goals.

This is the FIFTH (!) time I’ve interviewed Jason in the last ten years, and he always shares practical ideas that you can implement right away.

In this episode, Jason and I talk about:

Generating more revenue but NOT adding to your workload
Hosting retreats as a way to increase revenue without breaking the bank
How to boost your rank in a Google search
What to focus on instead of social media
Donation clinics as a way to give back to the community while maintaining a cash-pay business model
Tips for optimizing your Google Business Profile for SEO
And much more

Hope you enjoy this episode with Jason!

Today's episode is sponsored by Acupuncture Marketing School, the online course (worth 15 NCCAOM PDA credits).

This week there's a special discount code just for podcast listeners. The code is PODCAST to save $100 and get a free 1:1 marketing strategy session with me.

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities. It's a step-by-step marketing strategy to help you grow a meaningful, thriving practice.

It’s perfect for marketing beginners and anyone who feels like their marketing efforts are scattered and just not getting results.

Learn more about Acupuncture Marketing School (15 NCCAOM PDAs) here and don't forget to use code PODCAST to save $100 and get a free 1:1 Marketing Strategy Session with me.

SHOW NOTES:

TIME-SENSITIVE: Jason's Facilitated Mastermind for Acupuncturists (2 Seats Left): wellnessrenegades.com/acupuncture-mastermind
Jason's website: jasonstein.com
Wellness Renegades on Instagram: @wellnessrenegades
Follow Jason on Facebook
Retreats for Business Owners:
Acupuncture Marketing School (15 NCCAOM PDAs) - Use code PODCAST to save

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I'm talking with Lex Lancaster, physical therapist turned digital strategy expert for health and wellness entrepreneurs.

We talk in detail about search engine optimization for local wellness businesses.

I love SEO and I learned so much in this conversation. I even made some updates to my website based on advice that Lex shares. 🙌 Hope you find it equally useful!

In this episode, we discuss:

How to decide on keywords for your local business
Do local businesses need a blog for great SEO?
What is a "queen" page on your website and why is it good for SEO?
Why Google is like a brain sitting in the dark until we take certain actions... 🤯
How long does SEO take before it starts working?
What to add to your website to help reduce the doubts and fear of potential patients
And much, much more

Hope you enjoy this jam-packed episode!

SHOW NOTES:

Lex's website: lexlancaster.com
Lex on Instagram: @lexlancaster_
Book a free 15-minute discovery call with Lex
Lex's podcast, Up in My Business

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m talking with Gudrun Snyder, owner of Moon Rabbit Acupuncture in Chicago.

She initially opened her doors in 2020 and made over $200,000 in her first year of practice. Yes, in a pandemic.

She has been featured on Business Insider, which is where I discovered her, as well as Forbes, Instyle, NBC Chicago, WGN Chicago, Web MD, Shape, Bustle, CBS Radio, Real Simple, and more.

In this episode, we talk about:

Gudrun’s journey of opening and expanding her acupuncture practice in Chicago
How a membership model has helped build her practice
Creating a supportive work environment and allowing team members to practice in a way that suits their strengths
The challenges of marketing and generating patients for multiple locations
Investing in public relations and social media management and bargaining for these services if you can’t afford them
What marketing has worked to build her practices, and what fell flat
And much more

Gudrun is making waves and not afraid to get visible on a local and national level to shine a positive light on our profession.

She shares so many insights today about leadership and building a brand. I hope you enjoy this episode!

SHOW NOTES:

Website: www.moonrabbitacupuncture.com
Instagram @moonrabbitacupuncture
Gudrun's Business Insider interview
Gudrun's Social Media Manager: Monika Dixon PR

This episode is sponsored by Jane.Many of you are familiar with the name, but if it’s new to you, Jane is a HIPAA-compliant all-in-one practice management software and the sponsor of our show today.

The team at Jane know your time is valuable and they’ve designed Online Intake Forms to help you reduce admin work and so that you can take back your treatment time.

Whether you need to collect patient data, insurance policy information, health history, or consents, Jane’s Online Intake Forms offer a safe and secure way to gather everything you need before your patients walk through your door.

You can also collect payment details securely through your intake form, via Jane’s PCI-compliant payment solution, saving your patients time at checkout.

To learn more about how Jane’s intake forms can help, head to jane.app/guide to book a 1-on-1 demo with a member of their team. If you’re ready to get started, you can use the code ACUSCHOOL1MO at the time of sign-up to get a 1-month grace period applied to your new account.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Welcome back! This week I’m interviewing therapist and business coach, Kayla Das.

Have you always wanted to create an online course or other online revenue stream, but had no idea where to start? If that’s you, I think you’ll really enjoy this conversation with Kayla!

I’m also a huge fan of both passive and active online income. I think harnessing the power of the internet to help supplement your brick-and-mortar revenue is always a great idea.

In this episode, we talk about:

Earned income vs. passive income, and the concept of the income glass ceiling
Why passive income is not technically passive – but still worth the effort
How passive income requires more up-front work and faith, for a potentially larger payoff in the long run
Why choosing your passive income stream based on your personality type is critical for long-term sustainability and enjoyment
And much more

I hope you enjoy this fun conversation with Kayla!

SHOW NOTES:

Kayla’s Passive Income Personality Quiz Quizhttps://quiz.tryinteract.com/#/63d406bc64d63a0016ae563a
Follow Kayla on Facebook – Kayla Das Business Coaching
Join Kayla’s private Facebook group – Boosting Business: Therapists Private Practice Community (5.5k members)
Listen to Kayla’s podcast: Designer Practice Podcast
Kayla’s website: kayladas.com

This episode is sponsored by Jane:Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us.

Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I'm chatting with Roxanne Francis, award-winning psychotherapist, business coach and owner of a busy group therapy practice in Toronto.

Roxanne is also the founder of the Therapists' Lounge, a conference providing community and support for solo practitioners. And she's frequently featured in local and national media outlets, including Canada's well-known Breakfast Television.

In this episode, we discuss the similarities between building an acupuncture practice and building a therapy practice, which includes very little marketing education in school, as well as the feeling that you're left to "figure it out on your own" when you graduate.

Roxanne shares great advice and perspectives to remind us all that we don't have to be alone on this journey.

In this episode, we talk about:

How therapists and acupuncturists building their practices can benefit from community and support.
How Roxanne landed TV appearances that have helped build her therapy practice.
Roxanne's specific advice for pitching to TV producers.
Overcoming nervousness in public speaking.
How to plan for slow seasons in your practice.
Consistency on social media vs. being on social "constantly" and why they are not the same thing.
And much more.

Hope you enjoy this gem of an episode with Roxanne!

SHOW NOTES:

Roxanne's website: Francis Psychotherapy & Consulting
The Therapist's Lounge
Connect with Roxanne on Social Media:
- Instagram @francispsychotherapy
- TikTok @francispsychotherapy
- Facebook @francispsychotherapy
AcuHub - Remote receptionist services for acupuncturists
Free PDA Class: Email Marketing for Acupuncturists (1 NCCAOM PDA credit, Professional Enhancement Category)

This Episode is Sponsored by AcuHub:

AcuHub provides remote receptionists specifically for acupuncture practices. I use AcuHub in my practice and I love it! 💙

AcuHub offers month-to-month services with no contracts or termination fees, with rates between just $5-$8 per hour depending on the size of your practice.

Save time and money with your own dedicated Acuhub receptionist.

Visit Acu-hub.com to learn more.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I'm talking with Sarah Swanberg, acupuncturist and co-founder of Indigo Wellness Centers in Connecticut.

Sarah shares her journey of expanding from a solo practitioner into two multi-disciplinary wellness centers with 15 staff members.

In this episode, we talk about:

Creating a company culture that aligns with your values
What marketing has worked for Sarah and what hasn't
Email newsletters as a powerful marketing tool for staying top of mind with patients
How books and media appearances can enhance your authority and credibility
Repurposing content and using platforms like Help a Reporter Out (HARO) to
Staying adaptable to the ups and downs of running a business
And more

I hope you enjoy this episode with Sarah!

Join me for the Acupuncture Business Planathon this Sunday!

Click here to learn more and register.

Can't join us live? No problem. A replay will be sent out to everyone who registers.

If you're a student OR finances are a little difficult year, feel free to email me at michelle@michellegrasek.com for a 1/2 off discount code.

Hope to see you there!
SHOW NOTES:

Indigo Wellness Group Website
Sarah's book, A Patient's Guide to Acupuncture
Indigo Wellness Group Instagram @indigowellnessgroup
Indigo Wellness Group Facebook @indigowellnessgroup
Help A Reporter Out (HARO)
Sign up for the 2024 Acupuncture Business Planathon - Live on Sunday, Dec. 10th at 11:00 am Eastern Time

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I’m talking with Danielle Angela, a successful chiropractor, podcaster and business coach.

With over 15 years of experience with the ups and downs of running businesses and pivoting multiple times, she helps fellow wellness entrepreneurs build practices that are aligned with their values.

I’m sure you’ve noticed that the topic of alignment and preventing burnout has been coming up a ton lately with my guests, so let’s lean in!

In this episode we talk about:

How it’s never the wrong choice to take care of yourself
Why the number of patients you’re seeing each week may not be a good measure of the health of your practice or of your health as a practitioner
How practicing what you teach your patients can change your practice and your life
A reminder that setting boundaries and creating structure in your practice helps prevent burnout so you can enjoy a long career in this medicine
What does “making it” mean and how to release the expectations that society and our professions may place on us
And much more

Plus, all of my PDA classes, marketing templates and marketing coaching options are 30% off for Black Friday and Cyber Monday!

Use code GRATITUDE30 or GRATEFUL30 at checkout to save 30% on:

Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics Category)
60-Minute Marketing Strategy Sessions with Me (Single or Ongoing)
A Year of Email Newsletter Templates for Acupuncturists (30+ emails)
Acupuncture Social Media Graphics
Instagram Reels for Acupuncturists For Beginners (3.5 PDA Credits)
Acupuncture Marketing School (15 NCCAOM PDA Credits)
And more

(Apologies, in this episode I mentioned both discount codes accidentally... it was supposed to be GRATITUDE30 but I have now set it up so that GRATEFUL30 works as well!)

SHOW NOTES:

Danielle's website: drdanielleangela.com
Follow Danielle on Facebook @drdanielleangela
Follow Danielle on Instagram @drdanielleangela
Save 30% on all PDA classes, marketing templates, marketing coaching, and more at michellegrasek.com with code GRATITUDE30 or GRATEFUL30

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m joined by Dr. East Phillips. East is an acupuncturist, business coach, and former long-time professor at Pacific College of Health Sciences.She’s committed to helping others actualize their greatest potential and live with passion and enthusiasm.

In her business coaching, East helps fellow acupuncturists build practices that are aligned with their goals and that bring them joy instead of burnout.

She also loves to help acupuncturists create online classes and other alternate streams of income so they can have more freedom in their business.

I hope you enjoy this conversation with East!

Don’t forget, Acupuncture Marketing School, the online class, is on sale now for $200 off. Bonus: Anyone who signs up this week gets a FREE 1:1 Marketing Strategy Session with me!This special sale ends on November 6th at midnight Pacific Time.

>> Click here to learn more and use code PUMPKIN to save $200! In this episode, we talk about:

Knowing when it’s time to make a big change in your practice
Setting your prices
Recognizing the many forms of burnout
Should you monetize something you’re giving away for free?
Feeling aligned in your practice by defining your Light House
Setting and maintaining boundaries to preserve your time and energy

Show Notes:

East’s website: doctoreast.com
Follow East on Instagram @doctoreast
Follow East on Facebook @east.haradin.phillips
Follow East on YouTube @doctoreast
East’s book, More Than a Treatment: How to Create Exceptional Experiences That Increase Patient Satisfaction and Improve Treatment Outcomes
Save $200 on Acupuncture Marketing School plus get a bonus this week! A free 60-minute Marketing Strategy Session with me. Use code PUMPKIN to save before the ends on Monday, Nov. 6th.

Thank you to our sponsor:This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice. I use Jane in my practice and I love it! 💙

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us

Don’t forget to use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane. 🕺

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

Today I’m speaking with Liane Wood, a psychotherapist practicing in Ontario, Canada, and the founder of Psychotherapy Mastermind, which is an organization dedicated to helping therapists navigate entrepreneurship and learn to build successful practices.

Liane’s first career was in insurance, so she has a unique perspective on helping practitioners navigate risk as healthcare providers.

In this episode we talk about some unique ideas, including what makes ethical marketing, what counts as informed consent, and much more.

Liane also runs a successful multipractitioner practice, and we discuss what marketing is working for her right now.

Hope you enjoy!

SHOW NOTES:

Liane's clinic website
To book a consult about informed consent or marketing with Liane email her at liane@rethinkme.ca. Consults are 60 minutes and the cost is $169.50 CDN.
Psychotherapy Masterminds website
Instagram: @psychotherapy_masterminds
Facebook: @Psychotherapy.Masterminds

Thank you to our sponsor:This episode is sponsored by Jane. Jane is an all-in-one practice management software designed to help you streamline your Acupuncture practice.

With helpful features like online booking, electronic charting, insurance billing, and much more, Jane works hard to keep up with your busy practice.

If you’re interested in learning more, head to jane.app/acupuncture-us. Or use the code ACUSCHOOL1MO at sign-up for a one-month grace period inside Jane.

Support the show

Curious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week on the Acupuncture Marketing School podcast I'm talking with acupuncturists Tori Paide and Marla Peoples, who co-founded the clean skincare brand, TOMA Skin Therapies.

They've opened multiple practice locations and currently run the Stillpoint, a wellness center that offers acupuncture, massage, and skincare.

And they teach fellow acupuncturists how to do facial gua sha and microneedling, both online and in-person. These classes are usually free and worth several NCCAOM PDA credits each, by the way. Check them out here.

As you’ll hear in the interview, I discovered Tori and Marla by taking their free microneedling class last year and have since integrated it into my practice. And I use their skincare line because I’m always searching for products with clean ingredients (without hormone disruptors), fair labor practices, sustainable packaging, etc.

We dig in and talk about everything. I think you’ll enjoy this one!

In this episode we talk about:

How both Tori and Marla left corporate careers to become acupuncturists
The struggle behind their decision to add skincare services into their acupuncture clinics
The reason they felt compelled to create their own clean skincare brand
Their transition to teaching skincare PDA classes to other acupuncturists, and why they love it so much
What Kenny Rogers has to teach us about entrepreneurship
Why closing a practice isn't a failure
And much more

SHOW NOTES:

Click here to sign up for the following classes and/or create a wholesale account with TOMA:
- AcuGlow Facial Gua Sha Live Online Course (3 NCCAOM PDA credits)
- Micro+Needling Live Online Course (3 NCCAOM PDA credits)
- Increase Your Income: Tools for Growth (1 NCCAM PDA credit)
TOMA Skin Therapies on Facebook
TOMA Skin Therapies on Instagram
Jane App EHR - Use code ACUSCHOOL1MO for one month free of Jane

Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I’m talking with Michelle Hamilton, founder of the online program, Community Acupuncture School.

Michelle and I talk about how she opened her very first community acupuncture clinic outside on a patio, despite people’s advice not to do it, and how it was one of the best decisions she ever made.

We also talk about:

How Michelle built that patio clinic into a successful multi-practitioner hybrid acupuncture practice with community acupuncture and one-on-one treatments that sees over 150 patients a week
How seeing multiple patients per hour in community style practice actually supports Michelle’s introverted nature
All the reasons community acupuncture is great for patient retention
Her sliding scale and membership options
And much more

If you’d like to launch a community clinic, or grow the one you already have, I think you’ll really enjoy this episode.

SHOW NOTES:

Join the Community Acupuncture School waitlist: https://www.drmichellehamilton.com/cas
Michelle's Business Coaching: https://www.drmichellehamilton.com/coaching
Follow Michelle on Instagram @dr_michellehamilton: https://www.instagram.com/dr_michellehamilton/
Follow Michelle on Facebook: https://www.facebook.com/mhamiltonlac/
Contact Michelle: mhamiltonlac@gmail.com

Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I'm chatting with acupuncturist and business coach, Julie Bear Don't Walk.

Julie has been a business coach in our industry for many years, as well as a successful practice owner.

I really enjoy her approach to coaching - it's all about building a practice that fits your life. She focuses on systems, capacity, and scaling while avoiding burnout.

Whether you're a solo practitioner looking to increase patient numbers, or you're ready to scale and hire more practitioners, Julie has great advice to share.

In this episode, we talk about:
- How she grew her practice from a one-person show seeing 35 patients a week to a staff of eight helping over 150 patients a week
- How her approach to business coaching is like applying a TCM treatment to your practice
- Why internal systems are essential before applying marketing to your practice
- How you can increase your capacity for seeing more patients without feeling burnt out
- And much more.

Enjoy this conversation with Julie!

SHOW NOTES:
- Life Flow Consulting Website: https://www.lifeflowconsulting.com/
- Julie's acupuncture practice website: https://www.juliebeardontwalk.com/
- Follow @lifeflow.consulting on Instagram: https://www.instagram.com/lifeflow.consulting/

Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I'm talking with business strategist Joanna Sapir.

Joanna works with holistic entrepreneurs (including plenty of acupuncturists) to help them set up structures and programs in their business that create more freedom for you, the practitioner.

In this episode we dig in and talk about her unique way of helping wellness providers set up treatment programs that not only better support their patients, but also generate regular monthly income and stability.

It's much more than creating a package or a membership. Joanna walks me through her process and we have a great time discussing the details.

This conversation gave me some really helpful insights about the way I run my cosmetic acupuncture packages at my office, and how I could change it to improve patient retention and compliance - and probably charge more!

I'm in for that!

We also discuss how solo practitioners can use this approach to go on vacation and still make income while they're away, and much more.

Buckle up for this fun interview and some radical new ideas!

SHOW NOTES:
Website: joannasapir.com
Joanna's Business (R)Evolution Podcast
Free Masterclass: The Client Champion - The Unconventional Path
Facebook: @JoannaSapirConsultant

Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week I'm chatting with Maya Suzuki, acupuncturist, translator, and founder of the online program, ShinKyu University.

Maya trained in acupuncture in Japan and lived there for many years before returning home to the U.S. to open a private practice. She’s licensed to practice acupuncture in both Japan and the U.S.

Inside SkinKyu University, Maya teaches fellow acupuncturists to improve their technical skills and clinical results through Japanese-style needling and moxibustion.

In this episode, we have a lot of fun talking about a wide range of topics, including:

What's it like to study acupuncture in Japan
Why YouTube is an outstanding marketing strategy for online courses or brick-and-mortar businesses
Imposter syndrome and online visibility
The importance of know your audience (i.e., your ideal patients) before creating a ton of marketing content
And much more

I hope you enjoy this episode with Maya!

SHOW NOTES:

Website: www.shinkyuuni.com
YouTube @ShinKyuUniversity
Facebook: @ShinKyuUniversity
Instagram: @ShinKyuUniversity
Set up an interview for ShinKyuUniversity
Authority Accelerator course by Sunny Lenarduzzi
Maya's video referenced about imposter syndrome

Support the showCurious about Acupuncture Marketing School, the online course for marketing beginners? Join me inside! Click here to learn more.

View Details

This week we’re talking about new perspectives on marketing to help you approach your marketing with enthusiasm and consistency so you can get more visible in your community and help more patients.

If you have trouble putting yourself or your business out there with marketing, then this episode is for you.

I hope that one or more of these perspectives really resonates with you, feels energizing and provides new motivation for getting visible with your business!

And this week, Acupuncture Marketing School is on sale, with quite a few free bonuses included for a total value of $1,632:

Acupuncture Marketing School, including 15 PDA credits ($697)
4 Bonus Lessons [Email List Building, SEO, and more] ($688)
60-Minute One-on-One Marketing Strategy Session with me ($247)

All for $497 when you use the discount code PATIENTBOOST.

Click here to view Acupuncture Marketing School and enroll this week to save an extra $200!

If you have any questions about the class, you're more than welcome to email me at michelle@michellegrasek.com

Support the show

View Details

Welcome! This week I'm talking with my friend, acupuncturist and business coach, Jason Stein.

Jason runs a private practice in Joseph, Oregon, and has a wide range of business and coaching experience in the last 25 years.

Shortly after acupuncture school, he helped set up one of the first integrative medicine clinics in a Western hospital. He taught business classes at Oregon College of Oriental Medicine for over a decade. And he's offered both group and one-on-one coaching for many years.

Jason's goal is to help fellow acupuncturists grow their practices while thinking outside the box about what that might look like and how to achieve it.

I always appreciate that he gently challenges his clients to get honest about what they want, so that they can build a practice that supports that vision.

Jason also has tons of practical marketing ideas to help you get visible in your community.

I hope this fun conversation makes you think about what you need your acupuncture practice and marketing to look like in order to help you feel aligned, low-stress, and still meet your goals!

In this episode, we talk about:

How to optimize your Google Business profile to rank higher in a Google search
Jason’s decision to build a wellness center from the group up during the pandemic while living in a tiny house with his family
Tips to avoid burnout in your practice
Tips for introverts to feel comfortable and welcome at networking events
Marketing as trust building and why this matters
Why it's probably time to raise your rates
And much more

SHOW NOTES:

Jason's website: WellnessRenegades.com
Google Business Profile Review with Jason
Follow Jason on Instagram: @WellnessRenegades
Follow Jason on Facebook
Connect with Jason on LinkedIn
The Wellness Renegade Podcast

Support the show

View Details

This week I'm talking with Jenn Collins, founder of Acu Hub Virtual Receptionist services for acupuncturists. Sorry for the sound quality on this one! I'm editing the episodes myself and this was a little beyond my means to fix... but I didn't want you to miss on some great insights from Jenn!

If you're not familiar, having a virtual receptionist means that phone calls to your office are forwarded to your virtual receptionist in their home office. They have access to your cloud-based online schedule so they can set up or reschedule appointments, answer questions about your office, etc.

In this episode we talk about my experience with Acu Hub. I've known Jenn a long time but I just recently started using the service.

Jen also runs a clinic with three acupuncturists and we talk about what's working for marketing her practice right now, what brought her to acupuncture, and much more.

Hope you enjoy it!

In this episode, we discuss:

How Jenn came up with the idea for virtual receptionist services for acupuncturists
My experience with Acu Hub at my practice
When a virtual receptionist is a good fit vs. an in-person employee
Google ads and print ads for growing a practice
Why you shouldn't use your personal phone number as your business phone number
Thinking outside the box about what kind of support you need at your clinic, and why that might look different for everyone
And more

SHOW NOTES:

Website: acu-hub.com
Instagram: @acuhub
Facebook: @acuhub
Email: support@acu-hub.com

Support the show

View Details

Welcome! Today I’m thrilled to be talking with Clara Cohen, the founder of AcuPro Academy. You may be familiar with her – with a combined 300 thousand social media followers across multiple platforms, Clara is a proliferative and very dedicated content creator. But more than that, she’s both effervescent and inspiring.

In her early 20s, Clara moved from France to Western Canada on her own, speaking little English. She was in the fitness industry for over a decade before her career change to Chinese medicine, and she's never looked back.

She brings so much energy and enthusiasm to everything she does. Talking with her is always a delight.

Clara’s been a licensed acupuncturist for 20 years in Canada, has been teaching future practitioners for 14 years, and is the sole creator of everything you see at AcuPro Academy for the past 7 years.

She's also the author of 3 TCM books.

Her mission is to support acupuncture students and practitioners all over the world, with easy to grasp and fun to learn Chinese medicine content!

In this episode, we talk about:

How Clara moved from France to Western Canada and learned English by herself
Her transition from the fitness industry to acupuncture school in her late 30s
Clara’s experience with Marie Forleo’s B-School
What one thing transformed her business and increased her patients from 20 to 55 in six months
How your unique strengths are the key to growing your acupuncture practice
The fact that despite being prolific and very visible on social media, Clara is an introvert and what this means for the rest of us introverts (good news)
Why no one cares what you look like on video
And much more

I hope you really enjoy this conversation with Clara. Let’s dive in!

SHOW NOTES:

AcuPro Academy website: acuproacademy.com
Free resources page: acuproacademy.com/acupuncture-practice-tcm-resources
Clara's email:clara@acuproacademy.com

Follow Clara everywhere on social media:

@acuproacademy: Instagram
@acuproacademy: Facebook
@acuproacademy: YouTube
@acuproacademy: TikTok
@acuproacademy: Twitter
@acurpoaacademy: Pinterest

Support the show

View Details

Welcome back! This week I’m talking with Maika Endo, business coach and former owner of an award-winning spa in Beijing, which she managed remotely from 4,000 miles away.Maika has so much experience as a small business owner and a unique approach to building a business that sustains you while healing others.

Born in Japan, Maika is currently based in Turkey and has lived all over the world including China, France, and the US.

She’s the host of the Business Clarity Podcast and the author of Focus & Flow.

Her goal is to help wellness entrepreneurs create businesses that leave a legacy and allow them to have a life of meaning and impact.

Maika shares how overwork led to exhaustion and illness many years ago, and how that experience informs the way she leads others & coaches wellness entrepreneurs.

I really appreciate Maika’s approach to business and marketing and this is the second time I’ve interviewed her. You can read her first interview here.

In this episode, we talk about:

Why getting clear on your personal values is essential to running a business
The various ways you can leave a legacy with your business, and why it matters
How social media is like a fast-paced highway, and long-form content (podcasts, blogs) are like a slow walk in the sunshine
The importance of focusing on your own goals instead of drowning in the “shoulds” and chasing after other people’s dreams
And much more

Donations for Turkey Earthquake Survivors and Programs:Maika lives in Istanbul, Turkey. Though she is not at the epicenter of the recent earthquakes (which were in southern & central Turkey and Syria), she says the entire country felt the tremors.

Maika and her husband have been dedicated to relief efforts in the past month, and she's shared a few link to reputable nonprofits & fundraisers that are helping the nation recover from this tragedy.

If you’re inclined to donate, please consider these nonprofits to help support Turkey in the aftermath of the earthquakes:

Educational Volunteers Foundation of Turkey (TEGV)
AHBAP Association
Earthquake Aid for Displaced Mothers and Children

Show Notes:

Follow Maika on Instagram @maika.endo
Connect with her on LinkedIn
Maika’s Website: http://www.maikaendo.co
Maika’s Signature Group Program: Intentional Business Immersion
Read Maika’s previous interview with Michelle

Support the show

View Details

Welcome back!

Today I’m talking to acupuncturist Lindsey Thompson about making Instagram reels an effective and manageable marketing approach for your practice.

I’ve been following Lindsey and her content creation online for a LONG time. At least 5 or 6 years.

She runs multiple businesses, including a very successful private practice and an online nutrition program teaching patients how to integrate TCM dietary therapy into their lives.

🎉 And today I’m releasing a brand-new PDA course, taught by Lindsey, called Introduction to Reels for Acupuncturists.

What I really like about Lindsey’s approach to Instagram reels is that she subscribes to the idea of “done is better than perfect." I think we can all use more of that in our marketing!

This class focuses on how to teach your audience what they need to know, using very brief Reels, so they decide to make an appointment with you.

In this class for beginners, you’ll learn how to…

Create quick, easy reels from start to finish
Know what to say or share that interests your ideal patients
Connect with your audience in an authentic way
Move followers along the pathway to becoming paying patients

The class is on sale this week for 25% off! The discount code is already applied on the checkout page. Click here to sign up!

And it’s worth 3.5 NCCAOM PDA credits. 💃

I think you’re really going to like her simple and effective approach to reels for beginners.

If you have any questions, you’re always welcome to email me at michelle@michellegrasek.com.

Without further ado, I’m happy to introduce Lindsey Thompson.

In this episode, we talk about:

Why reels don't have to be complicated to generate patients
Why posting reels regularly is important
A few really good, really quick reels ideas you can duplicate this week!
A discussion of success as the intersection of "a calm nervous system and meeting financial goals"
And more!

SHOW NOTES:

Save 25% this week on Introduction to Reels for Acupuncturists [3.5 NCCAOM PDAs]
Lindsey's previous clinic Instagram account: @thompsonfamilyacu
Lindsey's new clinic Instagram account: @blueheronwellnesscenter
Lindsey's Vital Qi Nutrition Instagram account: @vital_qi_nutrition

Support the show

View Details

This week I'm chatting with acupuncturist and practice growth strategist Mandy Grazter, who's based in sunny Australia.This is our THIRD attempt at recording this episode, and I'm thrilled it worked out. Our first two interviews were disrupted by an impossibly bad internet connection and a serious house flood, so it's a relief and a pleasure to finally bring you Mandy!

Mandy helps new acupuncturists in particular get set up to run and market their practices with confidence.

In this episode, we talk about:

Letting your personality and passion for this medicine shine in your social media
Setting your prices - Take the emotion out of that decision
Feeling comfortable raising your rates
Building a retirement as a small business owner
The cost of acupuncture school in Australia and their unique loan repayment approach
And more

Join us!

SHOW NOTES:

Follow Mandy @mandytheacuperth and @acupuncturistsbizhub on Instagram
Mandy's clinic website
Mandy's online courses for acupuncturists
Acupuncturist Biz Hub

Support the show

View Details

Today I’m talking with acupuncturist Godfrey Fayne all about Instagram.

Godfrey recently graduated from the Pacific College of Health Sciences in California with his doctorate (congrats!) and in the last year of school, he decided to really lean into content creation for his Instagram account (@gtheapprentice), which is how I discovered his account.

He shares fun and helpful Reels about Chinese medicine that resonate with patients and practitioners alike.

Godfrey really shines in his ability to create video content consistently and to show up as himself in his videos, and I’m excited to talk to him about that today.

Before we dive into Godfrey’s interview:

A Year of Email Templates for Acupuncturists is on sale this week.

If you’re on my email list, you know it was on sale last week BUT it’s honestly been a rough few weeks and I’m behind in producing Godfrey’s episode. So for my podcast listeners, I’m extending the discount code for one more week.

The discount code is EMAILMAGIC and you’ll save $40 on email templates.

These are real remails that I send to my patients. You can literally copy and paste them, make a few edits for your own practice, and either hit send or schedule them for the future.

My goal with these is to make your email marketing MUCH easier.

The emails are focused on pain, anxiety, and digestion, primarily, so if you like treating those things, they are likely a pretty good fit for your practice.

Check out the templates hereThe discount expires Monday, January 30th, 2023. As always, if you have questions, send me an email at michelle@michellegrasek.com

In this episode, Godfrey and I talk about:

How you can use your audience (aka, your community) as inspiration to show up consistently
Leaning into what your audience likes and letting them guide your content
The fact that it's difficult for everyone, even extroverts, to get used to seeing themselves on camera and/or hearing their own voice
How social media can lend wisdom to make us better practitioners
And much more

Without further ado, let's talk about Instagram with Godfrey Fayne!

SHOW NOTES:

Follow Godfrey @gtheapprentice on Instagram
Save $40 on A Year of Email Templates for Acupuncturists with code EMAILMAGIC (Code expires Monday, Jan. 30th, 2023.)

Support the show

View Details

Welcome back! Today I'm speaking with Nell Smircina, DAOM, an acupuncturist and advocate whose goal is to transform our industry.

Dr. Nell is an advocate, practitioner and consultant. She's built and scaled her practice and is passionate about sharing lessons learned (and continued learning!). She's currently completing her Executive MBA, with the objective of continuing forward movement for our medicine in the healthcare delivery system.

She's a columnist for Acupuncture Today, the Vice Chair of Public Policy for the American Society of Acupuncturists, and the Director of Development for the American Acupuncture Council.

Dr. Nell and I have been internet friends for a long time, although we've never met in person! I'm happy to invite you to our conversation about taking your acupuncture career in the direction that's calling to you.

We've both had unconventional paths after acupuncture school, and we talk about how there are so many opportunities in this profession - not just full-time practice.

We invite you to think of all the incredible ways you might contribute to our industry. Whatever you feel called to do, we're here to embrace it and encourage you to pursue it.

In this interview we talk about:

The Zone of Excellence versus the Zone of Genius in your career
How we can each be an advocate for our profession, with a special nod towards introverts
Confidence in clinic as a responsibility - and how confidence can be built on purpose
Considering not only the value you give, but also the value you receive from your work
Pursuing the path less traveled and releasing expectations in order to build a career you love

Join us!

SHOW NOTES:

Dr. Nell's website: drnell.com
Save 20% on Dr. Nell's online courses with discount code AMS2023. View her courses here: drnell.com/assets
Follow her on Instagram: @drnellofficial
Join her on LinkedIn: www.linkedin.com/in/dr-nell-smircina-10094267/
Dr. Nell's phone number, generously offered!

Support the show

View Details

Happy Holidays! Today I'm talking with Ellie Cole, an acupuncturist in Oregon, about how to get more patient referrals from not just MDs, but all by biomedical professionals.

This is the third time I’ve interviewed Elie, and I'm always so grateful for how generous she is with her advice and suggestions on this topic.

We really dig in deep in this episode and talk about:

How to get in front of more MDs
What kind of questions are they're likely to ask once you have the opportunity to speak with them
How to answer those questions in a way that makes the MD decide that they want to send their acupuncture referrals to YOU

Elie has an online class, Chinese Medicine Explained, which is a wonderful, very thorough, step-by-step class that walks you through her process of getting in front of MDs, knowing how to speak to them and getting regular referrals.

And just for listeners of the Acupuncture Marketing School podcast she's offering a discount code for 15% off the class if you decide you’d like to join her!

The code is NEWYEAR15 and it expires at midnight on December 31st.

At the end of the interview, Elie offers her contact info in case you have any questions at all for her.

All right, let’s get started! Without further ado, Elie Cole.

SHOW NOTES:
- Elie's online course, Chinese Medicine Explained (5 NCCAOM PDAs)
- Discount code for 15% off is NEWYEAR15 (Expires midnight Dec. 31, 2022)
- Contact Elie via text or email: (503) 860-8998 or elie@nourishingmedicine.com

Support the show

View Details

It's not too late to start marketing your practice for the holiday season.

There are still simple things you can do to get in front of your audience this month that don’t require a ton of planning in advance, including sending short and sweet email newsletters.

Today I'm sharing the emails I'll be sending to my email subscribers for the month of December.

I'll be sending one email per week for four weeks, between US Thanksgiving and the final week of December.

I hope this inspires you to send your own emails and helps make the process streamlined and easy for you!

Join me for a New Year Business Planning Workshop on Sunday, December 11th, at 11:00 am Eastern Time!

In this goal-setting and business-planning live workshop, we’ll be reviewing your 2022 – what worked well, what didn’t, what were your big and small successes.

Then you’ll be setting your BIG goals for 2023 and walking through a 90-day planning workbook to outline your next steps to achieve those goals.

When you walk away from this event you’ll have your first steps lined up, and lots of fresh new motivation, to pursue all the amazing things that you want for your work and your life in 2023.

I’d love for you to join me. It’s a 2-hour workshop and it’s $47.

Come together with other acupuncturists and experience a little bit of community.

There will be lots of quiet journaling time, some fun surprise giveaways, and overall really nice energy.

If you can’t attend live, no problem. There will be a replay available for 30 days for anyone who registers.

Click here to register for this event.

And – if you’re a student and you want to join us, feel free to email me michelle@michellegrasek.com for a half off discount code.

SHOW NOTES:
- Register for the Acu Biz Planathon on Dec. 11th (2 NCCAOM PDA credits)
- One Year of Acupuncture Email Newsletter Templates
- Acupuncture Marketing School digital program (15 NCCAOM PDA credits)

Support the show

View Details

Welcome back!

Today I'm excited to interview website designer and marketing expert Kali Edwards.

Kali is the founder of June Mango Design, a creative studio that works with healers and holistic brands. Her own experience with acupuncture led her to work with wellness entrepreneurs.

I think you'll like her because she has a lot of perspectives that resonate with East Asian medicine, including the power of rest, flowing with the seasons in your business and your life, and more.

She also offers a pretty unique service in which she builds and launches your website in just five days - the Go Live in 5!

In this episode, we talk about:

How to avoid the comparison trap in your marketing (especially social) and in your business
What patients are really looking for the moment they land on your website
To niche down or not niche down?
How to create a business that supports the season of life you're in
What success means for Kali and why it should be fluid over time
And much more

Hope you enjoy this episode!

SHOW NOTES:
- Connect with Kali on her website, junemango.com, and on Instagram @junemangostudio
- Kali's Go Live in 5 Website Launch Process

Support the show

View Details

Welcome back! I've been on a bit of a hiatus, as you know, but interviews with fellow acupuncturists and marketing experts are on their way in November! Stay tuned.

This week I'm sharing why I teach marketing, about the person who taught and inspired me, whether I have any formal education in marketing, and more.

I'm pretty open about how much I love marketing, and how much I love teaching it to fellow acupuncturists. BUT I don't often talk about the background behind it.

I'm also sharing a story about one patient who didn't want to pay me for continued acupuncture treatments, but offer me a deal on something else instead.

The stories are related, I promise.

Before we dive in, don't forget that Acupuncture Marketing School is on sale this week for $200 off! Plus anyone who enrolls this week gets free access to the new Patient Boost Bonus training.

Use code PATIENTBOOST to save!

The discount code expires at midnight on Monday, Oct. 31st.

SHOW NOTES:
- Acupuncture Marketing School [15 NCCAOM PDA credits] - Use code PATIENTBOOST to save $200 this week
- The Patient Boost Bonus - Free enrollment if you sign up for Acu Marketing School this week!
- Jason Stein's acupuncture practice management podcast, Wellness Renegades

Support the show

View Details

Listen in for a short and sweet update on why the podcast has been quiet lately, AND get yourself some free PDA credits!

SHOW NOTES:

Sign up for the Free PDA Class with Dr. Steiner (3 NCCAOM PDAs)
Free Email Marketing Webinar at the Successful Practice Summit on Sept. 10th (Sign up for reminders)
Who inspires you in our industry or in the marketing industry? Let me know. Email me their name and I'll add them to my list of potential podcast guests! My email is michelle@michellegrasek.com

Support the show

View Details

This episode is an invitation to embrace creativity in your marketing.

Why? I hope this perspective helps you:

Enjoy your marketing more
Feel like it’s an interesting and thoughtful process instead of required drudgery that you have to get over with

How do you put this into practice, the idea of injecting creativity and new ideas into your marketing?

I've got practical tips and ideas for you, as well as some homework this week!

Let's dive in.

Show Notes:
- Qiological podcast (My interview comes out in the fall, stay tuned!)
- Have an inspiring acupuncturist or marketer you'd like me to interview on the podcast? Someone who's brain you've always wanted to pick about how they do what they do? I'm making a list of potential people to interview! Send me their name >> michelle@michellegrasek.com

Support the show

View Details

It's not too late to launch a summer marketing campaign!

I know everyone's busy this time of year, so I recommend picking one or two of these ideas and running with them.

Some of these ideas are quick and very simple, others are more involved, so take what works for you, what inspires you, and what you have time for.

And a quick note before we get started:

The Acupuncture Social Media Templates are on sale this week for $30 off!

Tired of scouring the internet looking for acupuncture images, or spending time creating graphics (over and over, every week) for your social media marketing?

Let me save you A TON of time with 45+ gorgeous templates created just for acupuncturists, plus quick Canva design & branding tutorials!

Take a look at the templates here. (Discount code already applied on the checkout page.)

Let's dive in!

SHOW NOTES:
- Acupuncture Social Media Templates - Save $30 this week only
- Free Ubersuggest SEO Tool from Neil Patel

Support the show

View Details

Today I want to share a few new ways of thinking about marketing to remove some of the pressure and negative energy that we often apply to it, as well as give you fresh new perspectives.

Sometimes shifting our viewpoint about marketing and seeing it through a new lens can make a huge difference in our enthusiasm and commitment to it.

I find that these ideas are especially helpful if you're in a marketing rut and need some inspiration!

SHOW NOTES:

The Yin and Yang of Marketing Your Practice with Clara of AcuPro Academy
Clara's Instagram account: @acuproacademy
Episode #41: Six Networking Tips for Anyone Who Doesn't Love Networking

Support the show

View Details

Today we’re talking about a few of my best networking tips for introverts, or really anybody who doesn't love networking events.

As an introvert myself, networking meetings are probably my least favorite kind of marketing, but I make myself go because I really do think they’re effective, and we’ll talk about why in just a moment.

By and large I think that most acupuncturists - not all but most - consider themselves introverts.

Originally I came up with these tips to put into practice for myself.

Because I know that networking is an incredibly effective marketing avenue, and I do think it's worth my time and my energy, but I am the queen of responding “yes” to a networking event invitation, and then thinking up flimsy reasons not to attend them at the last moment. 😬

And in the seven years that I’ve been teaching marketing to other acupuncturists, many of my students and 1:1 clients have also let me know that they often feel the same way, AND that these tips are very effective.

So let's dive in!

SHOW NOTES:

Online course: Acupuncture Marketing for Introverts [$39, 2 PDA credits] - Great introductory-level marketing course with a focus on what kinds of marketing are a great fit for introverts
Episode #14: Five Networking Tips for Introverts (Different tips from today's episode)
Gretchen Rubin's books, The Happiness Projectand Better Than Before
Follow me on Instagram @michellegrasek and search for the post about Introvert Networking to share your tips for effective networking in the comments!

Support the show

View Details

Apologies for audio quality on this one, my friend! Today we’re talking about:

1) A relatively unpopular opinion that I hold about why you don’t need another acupuncture technique class. Ooh, controversy.

I have a good reason, I promise. We'll dig into my thought process behind that and what it has to do with marketing.

2) I'll share our scholarship winners, wohoo!

3) And I'll touch base on the results we’ve had so far from the postcard marketing campaign I talked about two weeks ago.

PLUS - Acupuncture Marketing School is on sale for $200 off this week!

If you’ve been waiting, now is the time to jump in and join me.

This is my marketing course for beginners. 🙌 So if you feel like you didn’t get enough marketing education in acupuncture school, or any at all, this is for you.

It’s also for you if you feel overwhelmed by marketing and have no idea where to start, or if you’ve tried some marketing in the past but not had any results.

Inside Acupuncture Marketing School, I walk you through the process of understanding the rules of marketing and how to apply them to creating a real marketing strategy for your practice, from start to finish.

The discount code SHOULD be applied already on the checkout page, but in case there's a tech glitch, you can use the code PATIENTBOOST to get $200 off.

And if you enroll this week, you also get access to the Patient Boost Bonus for FREE. This bonus training walks you through my exact strategy, my emails, etc. that helped me increased revenue by 33% last year from July to August.

>> Click here to enroll before the discount expires on May 23!

SHOW NOTES:

Acupuncturist Scholarship Winner: Joleen Fuller's website and Instagram @golden.acupuncture
Acupuncture Student Scholarship Winner: Leisha's website and Instagram @leisha.correa
🎉 Acupuncture Marketing School (15 PDA credits, NCCAOM) - On sale for $200 through Monday, 5/23!
Take a look at what's included in the Patient Boost Bonus

Support the show

View Details

The doors are open for scholarship applications for Acupuncture Marketing School!

We’re accepting applications for four days only, today Monday, May 9 through Thursday, May 12th, at 11:59 pm Central Time.

In this bonus episode, we cover:

How to submit your application for Acupuncture Marketing School
Frequently asked questions
Why I created Acupuncture Marketing School to begin with - a story that involves a patient not wanting to pay me

If you prefer to read instead of listen, you can get the scholarship application instructions right here.

Every year I offer two full scholarships to Acupuncture Marketing School, one to a practicing acupuncturist and one to an acupuncture student.

Acupuncture Marketing School it is a step-by-step marketing program to help you grow a meaningful and thriving practice. Of course, meaningful is based on your own definition of success what that looks like to you. No matter what kind of practice you want to build or what kind of patients you’re trying to reach, the course can help you.

My goal is to help you set up a strong brand and marketing structure so that you can build your dream business - one that serves you and your community.

Show Notes:

Scholarship Application Instructions
Handbrake for compressing videos to a smaller size before emailing
Acupuncture Marketing School (15 PDA credits, NCCAOM)
Follow me this week on Instagram @michellegrasek for fun updates on the scholarship competition!

Support the show

View Details

This week I’m excited to share a new marketing experiment that I’m trying in my acupuncture practice.

If you're a regular podcast listener, you know I always encourage you to think about your marketing as an experiment. And I love to think of my own marketing efforts this way.

With any experiment, there's an understanding that it might not work out the way we want. It's just a fact of life.

Maybe it will work really well, maybe it won't. But we'll learn something in the process.

This perspective gives you the space and the freedom to get creative and try new things with your marketing.

It allows you to put yourself and your practice out there with less pressure.

It also allows you not to take the outcome of your marketing personally.

For example, if you have a marketing campaign that's a flop, that does NOT mean that you can't learn marketing.

Instead, recognize that the outcome of any marketing campaign is simply data. Information that you can use to create better and better marketing in the future.

💡 With that in mind, I'm trying something new at my practice this month!

Listen in for all the details.

And a quick reminder that the scholarship competition for Acupuncture Marketing School is next week!

We'll be accepting applications from Monday, May 9th through Thursday, May 12th.

If you want a chance to win a FREE seat in Acupuncture Marketing School, stay tuned. I'll be releasing details on exactly how to submit your application on Monday morning (4/9).

Each year we give away one seat to a practicing acupuncturist and one to an acupuncture student. Everyone is welcome to apply.

More info coming soon!

SHOW NOTES:

Scholarship Waitlist Email Signup
Postcardmania.com
Acupuncture Marketing School

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Today we’re talking about the elusive concept of doing it all: in your business, your life, and doing it all well.

I’ll be sharing four tips that help me manage my workload, not feel crushed by my to do list, and find some balance between work and personal life.

Before we dive in, a quick PSA:

🎉 Save 30% on Marketing Ethics for Acupuncturists! This online class is on sale for 48 hours only. The sale ends Tuesday, April 19th, at midnight.

Marketing Ethics for Acupuncturists is worth 2 NCCAOM credits in the Ethics Category.

I know Ethics PDAs can by dry and boring, so I tried really hard to make this a fun class! 💃

We cover some totally different things that I bet you haven’t heard discussed in an Ethics PDA class yet, including:

Ethical testimonial collection
Ethical email marketing
Examples of really terrible unethical marketing
And more

We even watch a super short Monty Python video in the chapter about Ethics of Email Marketing. 🤩

Click here to save $15 (over 30%) before the sale ends at midnight on Tuesday, April 19th.

The discount code is already applied on the checkout page. Easy peasy!

Recently a Marketing Strategy client asked me how I do it all – run a practice and an online business teaching marketing, plus have a life, and keep all those balls in the air.

Spoiler alert - I don’t think I do it all well, all the time. But I'm always improving. Managing a business is a constant learning process!

Like everyone, I try really hard not to let those small details fall through the cracks. I'm happy to share what I've learned in my years as a business owner that helps keep me organized and on track.

And if you're feeling overwhelmed by all the administrative or marketing tasks that it takes to keep your small business running, know that you're not alone.

I think everyone asks this question, “How can I do it all?” at some point in their practice.

I think of this struggle like growing pains - it's a positive sign that you're at a tipping point in your business. You're busy, congrats!

Now it's time to step up and create new systems to support you so you can reach new levels of success and income in your practice.

Let's dive into the four things I recommend to help you through this phase, to move through what are essentially growing pains in your practice.

SHOW NOTES:

Marketing Ethics for Acupuncturists online class - 30% off through Tuesday, 4/19
Episode #5: Hiring a Virtual Assistant for Your Acupuncture Practice (Apologies, in the episode I said it was #27 - nope!)
Episode #31: Setting Priorities in Your Business
Templates for Hiring an Administrative Assistant (Includes Employee Contract Template)
Acupuncture Marketing School (Scholarship competition coming mid

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

This week we’re talking all about marketing budgets for your acupuncture practice.

A few weeks ago, I gave a guest lecture at the Seattle Institute of East Asian Medicine all about digital marketing.

After the class, one of the students asked a fantastic question: “What is your average monthly marketing budget?”

And my really quick answer to that student was that I try not to spend too much money on marketing in terms of advertising. I really prefer organic marketing and the long-term marketing approaches that tend to be free but take more time and effort.

Basically, I made it sound like I don’t spend any money on marketing. 😳Which is incorrect!

And that’s what inspired this episode.

It was a quick and dirty answer, and the more I thought about it, the more I realized it’s a little misleading. Plus I think it’s really helpful to know: What exactly do I spend money on for marketing my practice?

So today I'm sharing a detailed review of my marketing budget from 2021.

Everything I spent to get my practice more visible last year.

I'll be sharing the numbers, including my total annual spend and what that works out to on a monthly basis.

Let's get it going!

SHOW NOTES:
- Blue Host Website Hosting
- BluChic Wordpress Themes (my favorite!)
- Episode #28: The Easy Marketing Campaign That Made August My Highest Revenue Month in 2021 at My Acupuncture Practice
- Canva.com - Graphic Design
- Acupuncture Social Media Templates - Easy to edit using Canva Free account
- Later App (Instagram) - Get an extra 10 free posts when you sign up for a free account!
- Join the conversation on Instagram! >> @michellegrasek

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

It's not too late for spring-themed marketing at your acupuncture practice!

Today I'm sharing eight spring marketing ideas to help you get visible in your community and get more patients on your schedule.

Of course, this time of year I encourage you to incorporate themes like revitalization, the opportunity for a reset or a fresh start, spring cleaning, and even tax season (!) into your marketing.

I hope you put one of these light, cheerful marketing ideas into action at your office.

Enjoy!

SHOW NOTES:
- Acupuncturist Lindsey Thompson's Instagram @thompsonfamilyacu
- A Year of Email Templates for Acupuncturists

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Ever wanted to try Facebook ads for your acupuncture practice but had no idea where to start?This week we’re covering some Facebook ad basics to help make your ads more effective and get a better return on your investment.

We'll be talking about:

Four categories of Facebook ads that I usually identify for acupuncturists
How knowing your marketing goal helps you decide which category of ad to create
The difference between creating a Facebook ad from scratch and hitting the “Boost Post” button
Why my Facebook ads coach always used to say that hitting the “Boost Post” button is like throwing your money away

Ohhh, controversial. We’re going dig into that.

And before we dive in, a quick PSA:

**If you’ve ever wanted to pick my brain about marketing, one-on-one, now is the time!

The price for my 60-Minute Marketing Strategy Session is going up at midnight on March 14th.**

Currently the price is $197 and the price will be going up to $247. Plus I’m limiting this to the first ten people who sign up at the current price of $197.

Click here to learn more.

What can you use a 1:1 Marketing Strategy Session for?

You can use it for ANY marketing discussion that you’d like to have, but it’s often used for:

Creating an effective marketing strategy that’s the best use of your strengths and your time
If you have marketing questions and need clarity before taking action
Reviewing your current marketing (website and/or social media) and providing tips and suggestions
Help with content planning/brainstorming content creation

You can also use this session for questions about marketing or creating online courses, programs or services:

Guidance on creating an online course, like what to include or how to put it together
Help with the tech side of things, such as: course platforms, connecting your email marketing platform, etc.
Help with increasing sales if you already created and launched a course, but don’t make sales very often
Re-launching an online course or program to bring in revenue
Reviewing your sales page, launch emails, or other marketing

**I’ve been selling online courses, eBooks, programs, coaching (you name it!) since 2016 and helping other acupuncturists with this is REALLY something I enjoy.

In fact, online courses and programs provide half my income, so I’m happy to work with you!**In a nutshell, if you need help with ANY kind of marketing, for your brick-and-mortar clinic or your online course or program, I'm happy to help you in a Marketing strategy Session!

SHOW NOTES:

60-Minute Marketing Strategy Session
Clairepells.com – Claire Pelletreau, Facebook ads coach

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Last week, my Year of Email Marketing Templates for Acupuncturists was on sale and as a result, I got LOTS of questions.

Not just about the sale but about email marketing in general.

So today I want to talk about a few things that hold us back from email marketing, and all of the reasons why we really should lean into email marketing as acupuncturists, as small business owners in general.

I always recommend sending two emails a month.

I know the idea of two emails a month can be a little intimidating, not just writing that much content, but also the fear that you’ll be annoying your audience by sending two emails a month.

So I want to talk about this a little bit – why I recommend two emails a month, and why this is NOT too many emails.

Email marketing is a very effective, low-cost and low-pressure marketing avenue. But so few acupuncturists are doing consistently, and that's shame.

Today I share my philosophy on email marketing as well as my top three tips for making your email marketing more effective.

I hope this episode eliminates all the reasons you might be procrastinating your email newsletter - Let's dive in!

SHOW NOTES:
- A Year of Email Templates for Acupuncturists

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

How do you know whether you should raise your rates at your acupuncture practice?

Today I'm answering a listener question: "I raised my rates by $10 recently. I now charge $100 per treatment. How do I know I made the right choice?"

This episode covers four things to consider to help you make this decision.

Honestly, if you're already asking yourself this question, it's probably time to raise your rates!

And if you're worried about potentially losing people when you raise your rates, don't worry, we talk about that, too. It probably won't be nearly as many people as you're imagining!

Raising your rates has all kinds of benefits - listen in!

SHOW NOTES:
- A Year of Email Templates for Acupuncturists - On sale this week only for $40 off with code EMAILMAGIC (Expires 2/8)
- Audience Survey for 2022 - Thank you for participating!
- We Should All Be Millionaires book by Rachel Rodgers

Support the show (https://www.buymeacoffee.com/michellegrasek)

We Should All Be Millionaires: A Woman’s Guide to Earning More, Building Wealth, and Gaining Economic Power

View Details

Today we’re talking about something that’s been coming up a lot lately for my marketing students, coaching clients, and in my own practice. It’s about setting priorities in your business.

I recently turned down a really good opportunity because it wasn’t in alignment with my number one priority for my practice, and that was tough.

Of course this time of year, goal-setting and priority-setting is top of mind for a lot of people, so we’re going to dig in deep to discuss the importance of defining a single priority for your business and how it can serve you better in the long run than dividing your time between multiple goals and resolutions.

Over the holiday I listened to the book, Essential, by Greg McKeown, on Audible. This got me thinking pretty deeply about my priorities in my business and my life.

In the past, I have enjoyed saying yes to everything. However, last year in 2021, it hit me that I just don’t have the mental or physical energy to say yes to everything anymore, and that is actually okay.

I’m finding that a lot of people feel the same way right now. How about you?

Let's dive in and discuss the idea of prioritizing just one thing in your business in 2022, for greater clarity, creativity, efficiency AND effectiveness!

In 2022, less is more.

SHOW NOTES:

Essentialism: The Disciplined Pursuit of Less by Greg McKweon
The Acu Biz Planathon and 90-Day Planner
Celluma LED Lamp for Acne and Wrinkles
Amrit Singh's Instagram @6babebeauty
Audience Survey for 2022 - Thank you for participating!

Support the show (https://www.buymeacoffee.com/michellegrasek)

Essentialism: The Disciplined Pursuit of Less

View Details

Hey there, you're listening to the best of 2021. I’ve compiled some of the top episodes and I’m bringing them back. Whether you missed them the first time around, or you heard them and you need to hear them again, these are the most downloaded episodes for a reason. Enjoy.

Do you ever feel like your only followers on Instagram are your mom, your friends from acupuncture school, or people from the other side of the country?

In other words, people who are unlikely to become paying patients?

If this is you, you’re not alone! I hear this ALL THE TIME from my students.

There are many ways to get your Instagram account in front of real people in your community and get them to decide to follow you.

Today we’re talking about seven ways you can do just that.

And remember: Getting more followers is NOT a vanity metric. It’s not about the number. It’s about getting in front of new local people so you have the opportunity to teach them about acupuncture and how much it can help them.

The more followers you have, the more people you can reach with your message, and the wider pool of potential patients you have. It’s that simple.

Let’s get into the episode and talk about these seven simple and effective methods!

Show Notes:

– Free Workbook: How to Optimize Your Instagram Bio for More Acupuncture Patients
– Instagram Marketing for Acupuncturists online course

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Ever wonder how the acupuncturist down the street has so many Google reviews?

Getting more Google reviews for your acupuncture practice is actually very simple, and I’m begging you to add this easy routine to your regular marketing calendar.

There are only two steps for getting more Google reviews, and I can’t wait to share them with you. I think you’ll start seeing results right away.

More reviews = better authority and trust online + higher Google rank = more patients!

This is info that I usually only teach inside Acupuncture Marketing School. It has it's own chapter, all about Google Reviews and Testimonials.

I wanted to share this easy and very effective marketing tactic with you today because I really want to support your practice and help you get new patients!

Let’s make it easy for new patients to choose YOU over the other local acupuncturists.
Show Notes:

Acupuncture Marketing School

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

This July, I launched a marketing campaign for eight days that ended up increasing my monthly patient numbers by one forth and increased my revenue by a third.I don’t know about you, but August is usually the slowest month at my clinic. This year, I wanted to do something to boost August patient numbers, and this sales campaign was a smash success.

**The beauty of this marketing campaign, aside from the results?

It only cost $50** and I focused on repurposing content a TON. This means I wrote the marketing copy one time, and used that to create emails and social media posts. This is a super efficient method for marketing that I explain in the episode, and I think you’re going to love it.

Join me for this detailed episode as I walk you through the exact process I used to make August my highest revenue month of 2021!

Show Notes:

Episode #12: Repurposing Content
Episode #4: Lead Magnets to Grow Your Email List
We’re Hiring! Job Description for Part-Time Acupuncture Position in Seneca Falls, NY
Scholarship Waitlist for Acupuncture Marketing School
Acupuncture Marketing School [15 NCCAOM PDAs]

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Today I'm answering all your questions about virtual assistants:

How do you find one?
What can they do for you?
How much do you pay them?
Can they write content for you?
How much autonomy can you give them?
And more!

Show Notes:

Workshop Replay: Create a Lead Magnet to Grow Your Email List & Get More Patients
Instagram Marketing for Acupuncturists online course
Acu Hub Virtual Receptionist Services for Acupuncturists
Upwork.com – Find virtual assistants
Keuka College Experiential Learning Program info
Graphic Designer on Instagram – Jade Janai, @itsjadejanai
VA on Instagram – Lex, @lex.ka.va, Acupuncture Student

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Welcome to the final episode of 2021!

This week we're talking about the marketing strategies that were most effective in bringing new patients to my acupuncture practice in the past year.

With each strategy I discuss why it was effective AND how I could improve upon it next year. Hopefully you feel inspired to adopt some of these for your own practice!

If you missed it, definitely listen to the previous episode as well - all the marketing strategies that did NOT work in 2021.

Coming up in the next few weeks, I'll be re-releasing the top episodes of the Acupuncture Marketing School podcast. So even though I'm taking some time off for the holidays, the podcast will still be here with fresh inspiration for you.

And a big thank you to everyone who joined me for the live Acu Biz Planathon on Sunday, Dec. 5th!

It was an absolutely pleasure to spend a weekend morning with you, discussing your wins from 2021 and all the amazing plans you're setting in motion for 2022. I had a blast, and I hope you did, too!

If you didn't register for the Planathon earlier but you're feeling the planning and goal-setting vibes at this point in the year, you're welcome to watch the replay. Even though it's not live, I think you'll still feel really inspired and like part of the community from hearing everyone else's successes, struggles, and amazing plans for the future.

Being a small business owner can feel a little isolating sometimes and I think the Planathon will help reunite you with how wonderful it is to be part of the acupuncture community.

I hope you enjoy this final episode of 2021! Thank you for being here. This podcast wouldn't exist with you, and I can't wait to see you again in 2022!

Show Notes:

The Acu Biz Planathon 2022 Replay
Episode #25: Marketing Failures for My Acupuncture Practice for 2021
Episode #23: My Instagram Marketing Strategy for November and December of 2021
Episode #19: The Simple Marketing Campaign That Made August My Highest Revenue Month at My Practice
Episode #12: How to Get More Google Reviews for Your Acupuncture Practice

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

This week I'm sharing the marketing mistakes I made for my practice in 2021.

These are all the marketing strategies I tried that just did NOT work out. All the flops.

And perhaps not surprisingly, I’m really looking forward to talking about all of this with you.

One of my goals is to help you become an even better, more confident marketer, and I think sharing my mistakes can be really helpful, so that you don’t have to waste your time, energy or money in the same ways I did.

In other words, I’m happy to make mistakes and mess things up, so you don’t have to.

And before we get to it, I want to remind you that the Acu Biz Planathon is this coming Sunday, December 5th, at 11:00 am Eastern Time.

In this goal-setting and business-planning live workshop, we’ll be reviewing your 2021 – what worked well, what didn’t, what were your big and small successes. Then you’ll be setting your BIG goals for 2022 and walking through a 90-day planning workbook to outline your next steps to achieve those goals.

So when you walk away from this event you’ll have your first steps lined up, and lots of fresh new motivation to pursue all the amazing things that you want for your work and your life in 2022.

I’d love for you to join me. It’s a 90-minute workshop and it’s $47. There are going to be some giveaways, YAY.

If you can’t attend live, no problem. There will be a replay available for 30 days for anyone who registers.

Click here to register.

And – if you’re a student and you want to join us, feel free to email me michelle@michellegrasek.com for a half off discount code.

All right, so let's dive in and talk about the marketing avenues I tried this year that just did not go well!

Show Notes:

Episode 23 - My Instagram Marketing Strategy for the Rest of 2021
Postcard Mania Blog
Register to save your seat at the Acu Biz Planathon

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Today we're talking about how to manage your to do list, especially if you are feeling burnt out and overwhelmed.

If you’re one of those people whose to do list always seems to get longer by the end of day instead of shorter, this episode is for you. I feel you because I’m typically this kind of person as well!

I'll be sharing some practical tips for making your to do list feel manageable and not like a stressful burden. This topic has been coming up a lot lately in my conversations with my students who are enrolled in Acupuncture Marketing School and in the Q&A portion of guest lectures.

And as we head into the holiday season, everyone's schedules go a little crazy and this conversation feels even more necessary.

I don’t know about you but all of a sudden there are more things to do on my to do list, and way less time to do everything because of the holidays, making time for family, prioritizing cookie baking, etc.

Let's dig into this topic and relieve some of that stress!

Show Notes:

🎉 Join me for the 2022 Acu Biz Planathon - Live business planning and goal-setting workshop on Sunday, Dec. 5th!
Love the podcast? Help other acupuncturists find the podcast! Leave a review here.
Tiwa Ogunlesi - Confident and Killing It Podcast
Stacy Tuschl - Foot Traffic Podcast
Sarah Morgan - Dare to Grow Podcast
Joi Knows How - joi-knows-how.com
Episode #5: Thinking of Hiring a Virtual Assistant for Your Acupuncture Practice? Your Questions Answered

Subscribe to the Acupuncture Marketing School podcast on iTunes, Stitcher, or Spotify

💖 Love the podcast? Help other acupuncturists find the podcast by leaving a review! Leave a review here.

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Wondering how to structure your marketing for the last two months of the year? Are you ready for Black Friday, Small Business Saturday, and the holidays? If not, this episode is for you!

I'm going to walk you through my Instagram marketing strategy for the rest of 2021.

I have some very specific goals and I’m going to be posting every day on Instagram to help me achieve them.

I’ll also be touching base on how this marketing strategy worked in January 2022 with the usual feedback – what worked, what didn’t, what would I do differently, and of course, did I achieve my specific goals with this marketing strategy?

I hope you find it helpful to hear how I think about the process of creating a marketing strategy, specifically for Instagram. Hopefully it will give you some ideas that you can use in your own practice.

Much of what I’ll be talking about in this episode is geared towards Small Business Saturday, so I just want to say that if you’re thinking about hosting some kind of sale or special event for Black Friday, Small Business Saturday, or any of the winter holidays, now is the time to create your marketing strategy for those sales or events.

You really need some lead up time to start talking about whatever you’re offering in advance, to warm up your audience before the sale or event occurs. There’s no time to lose because these events and special days are going to be here before we know it.

To create this marketing strategy, I used the five-step method that I talked about in the last episode (#22). We're going to walk through that as well, so you can do the same thing for your own marketing goals for the remainder of 2021.

Let's finish the year strong! Listen in now.

Show Notes:

Follow along as I post every day on my clinic Instagram account through the end of 2021: @acupunctureglow
Episode #22: Five Steps to Outline a Marketing Strategy for Your Practice
Mount Lai Natural Skincare - Gua sha, jade rollers, and skincare products created by founder Stephanie Zheng and rooted in TCM
Later App for scheduling and auto-publishing Instagram posts and stories (Get 10 extra free posts here)
Dr. Tenisha Dandridge's class with Acupuncture Without Borders: Navigating Racial Trauma in the Clinical Setting, Monday, Nov. 8th from 3-5 pm Pacific Time (2 PDA credits)

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Follow these easy steps to outline your marketing strategy for your practice.

A marketing strategy the repeatable big picture that you can refer to whenever you need it.

If you feel lost in the social media scroll or don't know what on earth to write about in your email newsletter, look back at your marketing strategy for instructions.

I'm walking you through the process of creating it in this episode - join me!

And two announcements before we get started:

1) We selected our scholarship winners! As of the recording of this episode, we haven't yet heard back from one of the winners, so today I'll be sharing two out of three.

Our winners are Tara, a 4th-year student at Daoist Traditions in Asheville, and Sophie, owner of Heal Acupuncture in East London. Congrats! Listen to the episode for a few more details on both winners.

2) Acupuncture Marketing School is on sale this week only for $200 off! Use the code PUMPKINSPICE to save before the discount code ends on Friday.

I've had a few questions about the program already, and there's some confusion because both this podcast and the online course are named Acupuncture Marketing School. Are we sensing a theme here? 😆

Acupuncture Marketing School is a video-based online training that walks you through exactly how to create an effective marketing strategy for your practice.

The goal is to help you get visible in your community so that you can help more patients and build a business that you love.

By the end of the course you’ve created a marketing strategy for your unique practice, community and patients. And the lessons walk you through strong marketing foundations so you know why you’re doing each part of the strategy.

I get this next question a lot, so I also wanted to share that the training is pre-recorded and you can go through it at your own pace. It is not live.

All right! Dive into the episode here and let's outline your marketing strategy.

Show Notes:

Save $200 on Acupuncture Marketing School this week only - Use discount code PUMPKINSPICE
Code expires 10/22/21 at midnight PST
Join me on Instagram @michellegrasek
Send me a question at michelle@michellegrasek.com

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Do you have anything you wish someone had told you before graduating acupuncture school? I bet you do! Today I'm sharing three big marketing concepts I wish I'd known before being dumped into the real world and starting my own business. 😆

Before we dive in, an exciting announcement! The scholarship competition for Acupuncture Marketing School is open. This week we'll be awarding three free seats inside Acupuncture Marketing School.

Typically at this time of year we offer two seats - one to an acupuncturist and one to an acupuncture student. But this year, Unified Practice (the acupuncture EHR) is sponsoring an extra seat. So your chances to win are better than ever!

What is Acupuncture Marketing School? AKA, what could you win?

I know there's a little confusion because the podcast is called Acupuncture Marketing School... so what are we talking about winning, exactly?

My foundations of marketing course is also called Acupuncture Marketing School. (Are we sensing a theme here?)

Acupuncture Marketing School is a pre-recorded, video-based training that focuses on effective marketing strategies for acupuncturists who want more patients and more impact in their communities.

It's your step-by-step marketing strategy to grow a meaningful, thriving practice.

Let’s build your dream business – one that serves you and your community, and allows you to connect to your higher purpose.

Learn more about Acupuncture Marketing School here.

It's free to apply for a scholarship, and open to everyone regardless of location. Acupuncture students are also welcome to apply.

Click here to learn how to apply.

Alright, let's dive in and talk about three things I wish someone had told me about marketing and building a business before graduating acupuncture school!

Show Notes:
- Scholarship Application for Acupuncture Marketing School
- Learn more about Acupuncture Marketing School

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

It’s officially fall and today I’m sharing four fall-themed ideas to boost your marketing this season.

Fall is refreshing for so many reasons – the start of school, the shift in weather, upcoming holidays, my birthday. 😉

It’s a great opportunity to roll out some new marketing to grab the attention of your community and increase patient numbers.

Plus it’s also the perfect time to prep your audience for holiday sales and special events.

I'm sharing four marketing ideas for fall marketing and I hope at least one inspires you so you can get more visibility in your community and more patients!

Let's dive in.

Show Notes:

Free Download: 20 Fall Marketing Ideas
Website of Daily Holidays: https://nationaltoday.com/november-holidays
Register for the free webinar with Unified Practice: Brainstorm Your Next 90 Days of Content in One Sitting
We’re Hiring! Job Description for Part-Time Acupuncture Position in Seneca Falls, NY
Scholarship Waitlist for Acupuncture Marketing School
Acupuncture Marketing School [15 NCCAOM PDAs]

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

This July, I launched a marketing campaign for 8 days that ended up increasing my monthly patient numbers by one forth and increased my revenue by a third.

I don't know about you, but August is usually the slowest month at my clinic. Patients are taking time to be with their families before school starts again, and appointments are not at the top of their priority list.

So this year, I wanted to do something boost August patient numbers, and this sales campaign was a smash success.

The beauty of this marketing campaign, aside from the results?

It only cost $50 and I focused on repurposing content a TON. This means I wrote the marketing copy one time, and used that to create emails and social media posts. This is a super efficient method for marketing that I explain in the episode, and I think you're going to love it.

Join me for this detailed episode as I walk you through the exact process I used to make August my highest revenue month of 2021!

I hope this nitty-gritty explanation of my process helps you to recreate this marketing campaign, or at least the parts that work for you, in your own practice.

Enjoy!

Show Notes:

Episode #12: Repurposing Content
Episode #4: Lead Magnets to Grow Your Email List
We're Hiring! Job Description for Part-Time Acupuncture Position in Seneca Falls, NY
Scholarship Waitlist for Acupuncture Marketing School
Acupuncture Marketing School [15 NCCAOM PDAs]

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Get more followers, email subscribers and patients by optimizing your Instagram bio!

Today we're talking about two different structures you can use for your bio to help you get better results for your Instagram marketing.

Your bio should make it clear who you serve, what you help them with, and what they should do next. And a strong call to action is essential.

We'll talk about how to set this up, what to focus on in your bio, and much more, in this episode.

Let's dive in!

Show Notes:

40% of Acupuncture Social Media Templates with discount code EASYSOCIAL
Free Workbook: How to Optimize Your Instagram Bio for More Patients
Instagram Marketing for Acupuncturists online course
Instagram Audit for Acupuncturists
Part-Time Acupuncture Position in Upstate New York State
Waitlist for the Acupuncture Marketing School Scholarship Competition

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Why do we always feel like we have to grit our teeth and push through marketing that we hate?

Great news! You do NOT have to do marketing you don't like.

There are a million ways to get visible in your community, build trust and educate your audience.

Out of a million methods, you only need to find what works for you.

And trust me, there is a marketing avenue out there that is a good fit for you. One that doesn't create friction with your personality or make you feel like some kind of sellout.

This matters because building a business is a long term game.

I talk about this every episode, but consistency is central to success in marketing.

Consistency of your message, of your brand, of showing up and getting visible over and over again.

So it’s essential to choose marketing that you enjoy, or can at least tolerate, for the foreseeable future.

Marketing that you hate isn't sustainable in the long term; it will likely burn you out and make you miserable.

Instead, let go of the marketing you hate, in favor of finding out what actually works for you.

It's time to lean into the marketing that you can actually imagine doing for the long game.

Let's dig in to the details on how to actually make this happen. Listen to episode #17 now.

Show Notes:

Get on the waitlist for the Acupuncture Marketing School Scholarship Competition
Acupuncture Marketing School (15 PDAs)
We're hiring! Part-Time Acupuncturist, Finger Lakes Region, New York
Instagram Marketing for Acupuncturists online course

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

This week we’re talking about mindset and how it impacts our marketing.

Why do we get in our own way with our marketing?

I’ve seen it over and over again. I bet that right now, you know what to do for your marketing. You have great ideas that would work...

If only you put them into practice.

So why do we do that – hold back from taking actions we know would help grow our businesses?

Today we’re focusing on three specific patterns of thinking that allow us to get in our own way, and some new ways of thinking about ourselves and about marketing to help challenge those thought patterns.

I want to help you get visible in your community so you can help more people with acupuncture. Let's move through some common limiting beliefs so you have confidence in your marketing and can reach more patients!

Show Notes:

Acupuncture Marketing School (15 PDAs, NCCAOM)
Fiverr.com
Upwork.com

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

The number one question I get from my marketing students is, "How can get more local followers for my Instagram account?"

A lot of people ask this because their followers are primarily their family, friends from acupuncture school, or people from the other side of the country. In other words, people who are unlikely to become paying patients.

If this is you, you're not alone! I hear this ALL THE TIME from my students.

Luckily there are quite a few ways to get your Instagram account in front of real people in your community and get them to decide to follow you.

Today we're talking about seven ways you can do just that.

And remember: Getting more followers is NOT a vanity metric. It's not about the number. It's about getting in front of new local people so you have the opportunity to teach them about acupuncture and how much it can help them.

The more followers you have, the more people you can reach with your message, the wider pool of potential patients you have. It's that simple.

Let's get into the episode and talk about these seven simple and effective methods!

Show Notes:
- Free Workbook: How to Optimize Your Instagram Bio for More Acupuncture Patients
- Instagram Marketing for Acupuncturists online course

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Welcome back!

This week we're talking about repurposing content: what it is, why it's so helpful, and how to get started.

If you're already familiar with repurposing content to streamline your digital marketing, high five! I hope this episode gives you some ideas for new ways to repurpose content.

Repurposing content is basically taking something that you created for one digital platform (for example, a blog post) and copy-pasting it and editing it slightly for a different platform (for example, an Instagram post).

You can repurpose content for different platforms (like the example above, blog post to Instagram post) or you can repurpose content into different formats (like re-sharing the message from a written post as a video or an IG Reel, for example).

The beautiful thing about repurposing content is that it makes your marketing much more efficient. Trust me when I say that you've already created a ton of valuable content - there's no need to keep reinventing the wheel!

And this works well for pretty much every digital platform or format - social media, email marketing, blogging, podcasting, creating video for any purpose (like IGTV or a YouTube channel), etc.

Take the educational content you've already spent time and energy creating, and get it in front of new audiences by repurposing it. Let's dive in!

Show Notes:

Register for Free: Email Marketing Webinar: 3-Email Campaign to Get More Patients on Your Schedule, July 10th, 10am-11am, part of Lhasa OMS and FSOMA's "Love Your Practice" Marketing Event
- A replay will be sent to everyone who registers, in case you can't attend live.
- Hope to see you there!

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Welcome back!

Before we dive in, I want to share that Marketing Ethics for Acupuncturists (2 NCCAOM PDAs in the Ethics category) is on sale this week for 30% off!

Click here and use code ETHICS30 to save!

My goal for this course was to make it:

1) Quick and easy to complete!
2) Interesting and fun, with info that we don't usually learn in an Ethics class.

I know Ethics PDAs can be pretty dry, so I did my best to inject some fun into this one! We even watch a short Monty Python skit in the "Ethics of Email Marketing" chapter.

This is a pre-recorded online course, so you can go through it at your own pace.

If you need to get your Ethics PDAs out of the way, this is a great choice!

Let's talk networking.

If you're an introvert like me, you probably don't LOVE networking events.

But there ARE steps you can take to make them easier, more comfortable, and more productive. And that's what I want to share with you today.

I've noticed that, at least where I'm located, in-person events are slowly making a comeback.

My local Chamber of Commerce hosted an in-person networking event this month, for the first time in over a year.

But my marketing students who identify as introverts have let me know that they're not exactly prepared to dive back into networking events - they're out of practice!

I'll be honest - I feel the same. It doesn't matter how long I've been in business or how long I've been teaching marketing, networking isn't my strength.

So I use these five tips myself to make networking more comfortable and help me get visible in my community.

I think they're going to help you a ton. Enjoy!

Show Notes:

Acupuncture Marketing for Introverts (2 PDAs)
Save 30% on Marketing Ethics for Acupuncturists (2 PDAs) with discount code ETHICS30 (Expires 6/28 at midnight PST)

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Ever wonder how the acupuncturist down the street has so many darn Google reviews, while you have only three?

The secret to getting more Google reviews for your acupuncture practice is actually super simple, and I'm begging you to add this easy routine to your regular marketing calendar.

There are only two steps for getting more Google reviews, and I can't wait to share them with you.

This is information that I usually only teach inside Acupuncture Marketing School. It's Chapter 8, all about Google Reviews and Testimonials.

I wanted to share this easy and very effective marketing tactic with you today because I really want to support your practice and help you get new patients. Let's make it easy for new patients to choose YOU over the competition.

Get ready to outpace your competition online!

Show Notes:

Acupuncture Marketing School

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Show Notes:

Instagram Marketing for Acupuncturists
Acupuncture Marketing School
Join me on Instagram @michellegrasek
Free Acupuncture Social Media Templates

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Are ideal patients found, or made? I've got to say, I think it's the latter!

Let's talk about how to get patients who are already committed to acupuncture, before they even become your patients.

Those elusive, “ideal” patients who don’t require convincing about acupuncture. Patients who are ready to commit to a course of treatment, to invest in their health, and to make an effort and do their part in achieving their wellness goals.

So how the heck do you cultivate this kind of patient? Where do they come from?

The number one way I’ve found to do this is to constantly educate your audience about how acupuncture works in your marketing.

When I say "how it works," I mean everything that you find yourself repeating to your new patients on a regular basis. So this would include, primarily, treatment frequency, i.e., the fact that acupuncture is cumulative, as well as how you practice and what your unique expectations are of your patients.

In this episode I talk about how I've seen this play out in my own clinic marketing, and two marketing examples that made this really clear to me.

When I spend time teaching people about treatment frequency and what to expect at my office in my marketing, then I get patients who are already "on board" with how acupuncture works and they're much more likely to commit to a series of treatments. They don't have to be convinced.

Let's dig in deep, as I compare patients from Google Ads vs. those who follow me on Instagram, and their readiness to become long-term patients. Not that I have anything against Google ads - this comparison simply made this concept crystal clear for me.

At the end I leave with you my best suggestions for what to talk about in your marketing to cultivate patients who are on board with acupuncture AND the unique way that you practice - aka, your ideal patients!

Show Notes:

Scholarship competition for Acupuncture Marketing School (Accepting applications 5/10-5/13)
Episode #9: You Are Not Annoying People with Your Marketing
Forgot to mention this in the episode, but the Free Acupuncture Social Media Templates are ready! Click here to download.

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

It's time to talk about a really common misconception about marketing: the worry that you’re annoying people with your marketing.

I’ve been teaching marketing to other acupuncturists for almost seven years, and in that time I’ve taught almost 2500 acupuncturists, and I’ve discovered that there’s one thing that unites almost all of us – that we’re often afraid to annoy people by being visible with our marketing, which is holding us back from marketing to the best of our ability.

And this is really a shame, to let this fear prevent you from marketing and getting out there in your community. But it’s a really pervasive mindset, so we need to talk about it.

In this episode we cover:

Why you're not actually annoying people with your marketing
Why you need to keep showing up consistently and repeating your marketing message, and how you are not "too much"
Why marketing requires repetition to be effective
And more!

Tune in for a fresh perspective on marketing this week.

Acupuncture is such a powerful medicine that has ability to change lives. It's time to get out there and share you message, so you can impact more people in your community!

Show Notes:

ADA Website Compliance for Acupuncturists online course (1 PDA credit pending!)
Episode #3: Use These Three Rules to Make Your Marketing More Effective
Website of my business coach, Sarah Morgan: xosarah.com and her 12-week coaching program (which I have now been in for a year, because it's that good!)

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Let's talk about how to make your email newsletters more effective, so you can get more patients on your schedule each time you send one.

The two most common questions I get from my marketing students are:

How often should I send my email newsletter?
What am I supposed to keep writing about in each email?

I know that a lot of people are worried they're going to be annoying people if they send emails too often. But I find that most acupuncturists aren't sending nearly enough emails to their subscribers as they could be, to get the most benefit out of this type of marketing.

Like all marketing, email marketing requires consistency to be as effective as possible. And don't worry - consistently sending an email newsletter DOES NOT mean being spammy. We'll talk about the difference.

And I'll share my favorite easy hack for finding what to write about in your next email newsletter.

Listen in for all the details!

Show Notes:

Sign up for my email newsletter for updates on the upcoming ADA course and free social media templates
[Coming Soon] Laura Gage's ADA Compliance for Acupuncturists Online Course
[Coming Soon] Freebie Mini Pack of Acupuncture Social Media Templates

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Hey there, welcome back!

Today we’re continuing last episode’s discussion of how to optimize your website to get more acupuncture patients. I put together a list of 5 things you can do to get better conversions from your website, and last week we actually talked about most of them, tips 1-4, in depth. So if you missed that, definitely go back and listen in, it’s episode number six.

The goal for today is to optimize your marketing message on your website. You want your marketing message to be purposeful. It should provide two things: clarity and direction for your audience.

By clarity I mean, when a person lands on your website, your message should let them know that they’re in the right place immediately. That you can help them specifically.

As for providing direction with your marketing message, this is basically giving people easy-to-follow instructions. Make it super clear for the website visitor: what is the next step they should take to work with you.

In this episode we'll be talking about:

How to position your marketing message on your website so that it resonates with your ideal patient (which means a higher conversion rate)
A few marketing messages to add to your homepage
A few messages to remove from your homepage (removing clutter)

Most of what I'll be sharing is based on Donald Miller's phenomenal marketing book, Building a Story Brand. I definitely recommend it! It's one of my favorite marketing books and it really changed the way I look at marketing.

Let's make the most of your website and get you more patients!

Show Notes:
- Episode #6: Five Ways to Optimize Your Website for More Patients, Part 1
- Episode #2: Target Market and Ideal Patient Avatar
- Building a Story Brand book by Donald Miller

Support the show (https://www.buymeacoffee.com/michellegrasek)

Building a StoryBrand: Clarify Your Message So Customers Will Listen

View Details

If your website needs a refresh but have no idea where to begin, this episode is for you!

I feel really strongly that the most important part of your website is the message you share and how you communicate it.

It's about making a few essential tweaks to what you're sharing, to ensure it grabs the attention of your ideal audience and resonates with them.

So that's the focus of today's episode - strategic changes that help more of your visitors realize how much you can help them, so they make an appointment.

I hope you make some of these updates right away so you can change more of the people who visit your website into real-life patients!

Show Notes:

Episode #4: Lead Magnets
Online Class: Create a Lead Magnet to Build Your Email List
Episode #2: Target Market & Ideal Patient Avatar

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Welcome back! Today we're talking everything virtual assistants.

How do you find one?
What can they do for you?
How much do you pay them?
Can they write content for you?
How much autonomy can you give them
And more!

🎙️ Don't forget that Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

iTunes
Stitcher
Spotify

Episode #5: Thinking of Hiring a Virtual Assistant for Your Acupuncture Practice? Your Questions Answered

Show Notes:

Last weekend's live workshop replay: Create a Lead Magnet to Grow Your Email List & Get More Patients
Instagram Marketing for Acupuncturists online course
Acu Hub Virtual Receptionist Services for Acupuncturists
Upwork.com - Find virtual assistants
Keuka College Experiential Learning Program info
VA on Instagram - Jade Janai (Loves email marketing! Among many other things)
VA on Instagram - Lex (Acupuncture Student)

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Today on the podcast we're talking about one of my favorite topics: Email marketing! Specifically, lead magnets.

Are you familiar with lead magnets?

A lead magnet is usually a free PDF download from someone's website that you get in exchange for giving them your email.

Typically lead magnets are educational in nature - they teach you something, answer a question, solve a problem you have, or relieve a frustration.

You've probably downloaded a ton of these - they're super popular because they really work!

The primary goal of a lead magnet is to grow your email list faster, so that you have the opportunity to turn those subscribers into patients with further email marketing.In addition, lead magnets also build the know-like-trust factor with your audience, and help establish your expertise in a certain area of practice.

Plus a REALLY good lead magnet will not only build your list quicker, but it will also help fill your email list with your ideal patients.

But figuring out how to create a lead magnet (what to say in your lead magnet, and how to design it, etc.) is a big stumbling block for most small business owners. They don't know where to begin, so they never create one. Such a missed opportunity!

In this episode I explain some of my best lead magnet tips, including my technique for creating a lead magnet that attracts your ideal patients.

🎙️ And, the Acupuncture Marketing School Podcast is now available on iTunes, Stitcher and Spotify! Click to subscribe:

iTunes
Stitcher
Spotify

Can't wait to hear your thoughts on lead magnets after listening to the episode!

SHOW NOTES:

Register for the Live Workshop on Feb. 28th: Grow Your Email List with a Lead Magnet
Episode #2: Target Market & Ideal Patient Avatar
Acupuncture Marketing School online course [15 PDAs]

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

These are core marketing concepts that everyone should know before they start marketing.

In a perfect world I wish that every acupuncture school had space in the curriculum to dedicate one or two entire semester classes to marketing and practice building. However, we know that's not the way that the world works and so most of us never learned these basic concepts.

But that's okay, that's what you have me for! These concepts will make your life easier and your marketing more effective. Let's dive right into this episode.

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Target market and its companion, ideal patient avatar, get a bad reputation for being theoretical concepts with no place in "real-life" marketing.

But guess what? They're actually super effective when you apply them correctly and make your marketing less work overall. Better results for less time spent marketing - that's the dream!

Listen to this episode for all the details.

Support the show (https://www.buymeacoffee.com/michellegrasek)

View Details

Welcome to the first episode of the Acupuncture Marketing School Podcast!

I'm thrilled that you're joining me today. Today we'll be talking about three things you can do this week to really improve the effectiveness of your marketing. Because I think that we all want to spend less time marketing, more time treating patients, and of course, making more money.

Let's dive into the episode!

Support the show (https://www.buymeacoffee.com/michellegrasek)

Acupuncture Marketing School: Recent Episodes

Michelle Grasek, MS, L.Ac.