The Practice Marketing Podcast: Recent Episodes

Neil Trickett

Most Private Practice Owners want to grow their clinic but lack the time or business training to reach their full potential. The Practice Marketing Podcast highlights successful marketing strategies from North America’s fastest-growing clinics so you can learn from their wins and power your patient growth in 1 hour or less.

Cash flow, reserves, and labor efficiency ratio....most PT owners didn't get into healthcare for this stuff — but it's exactly what separates thriving practices from struggling ones.

This episode, we sit down with Eric Miller, Chief Financial Advisor and Co-Owner of Econologics Financial Advisors, who's spent years helping hundreds of healthcare practice owners strengthen their finances and build lasting wealth.

We cover:

Eric's #1 piece of financial advice for PT owners
What financial strength really means for a practice
The biggest financial challenges owners face in 2026
Key metrics every owner should track (including labor efficiency ratio)
Common financial mistakes that hurt long-term stability
How to improve cash flow and build the right reserves
Warning signs of financial trouble — and how to balance growth with stability

If you want a healthier, more resilient practice this year, this one's worth your time.

Want to get better financial advice for your practice? Contact Eric at https://econologicsfinancialadvisors.com/!

SEO isn't dead... it's evolving. In this episode, Neil Trickett sits down with Amy Gray, Head of SEO at Practice Promotions, to explain what every physical therapy clinic owner needs to know about getting found online in 2026.

In this episode:

What SEO actually is, and why every PT clinic still needs it
How patient search behavior has changed with AI, ChatGPT, and Google AI Overviews
The difference between using AI tools and having a real SEO strategy
The biggest SEO mistakes physical therapy clinics are making today
The most important SEO priorities for attracting more qualified patient leads
Why local SEO is critical for growing your clinic
How long SEO takes to produce results, and what clinic owners should realistically expect
What separates Practice Promotions' SEO strategy from low-cost agencies and AI-only solutions
How to future-proof your clinic's online visibility in the age of AI
Amy's top advice for PT owners who want to dominate Google and AI search

Ready to rank higher, get recommended by AI, and attract more patients? Practice Promotions specializes in SEO, websites, Google Ads, and digital marketing exclusively for physical therapy clinics. View our marketing plans and request pricing at PracticePromotions.net!

What if your biggest growth opportunity has nothing to do with getting more physical therapy patients? Neil Trickett explains why the most successful PT clinics in 2026 are thinking beyond rehab and building health and wellness brands that unlock new revenue streams.

In this episode:

Why the $3 trillion health and wellness industry is a massive opportunity for PT clinic owners
The reimbursement trap that's keeping many practices focused on the wrong growth strategy
Why patients aren't looking for physical therapy, they're looking for better health, movement, and performance
How to identify complementary services like massage therapy, nutrition coaching, sports performance, wellness memberships, and more
Why sports performance and golf programs can create long-term patient relationships and new cash-pay revenue
How recurring wellness services can keep patients engaged long after they finish rehab
The real-world success story of a PT clinic using Google Ads to grow its massage therapy services
One simple question every clinic owner should ask to uncover their next major growth opportunity

Ready to grow beyond traditional physical therapy? Practice Promotions helps PT clinics build marketing strategies that attract more patients, expand into new services, and become the go-to health and wellness brand in their community.

Visit PracticePromotions.net to learn more and request pricing.

Today on The Practice Marketing Podcast, we're joined by Wendi Stanley, VP of PR & Marketing at Rebound Physical Therapy, to discuss how their practice is using Google Ads and Facebook Ads to grow its speech therapy program and connect more families with the care they need. Rebound, a three-location practice in Topeka, Kansas, has partnered with Practice Promotions since 2018 on everything from Google Ads and websites to patient newsletters and marketing materials.

In this episode:

Why Rebound invested in Google Ads for speech therapy and the opportunity they saw
The biggest marketing challenges speech therapy practices face and how to overcome them
How to create Google Ads that focus on patient outcomes instead of just listing services
How Facebook Ads build trust and awareness before patients even need therapy
Why Google Ads and Facebook Ads work best together, not against each other
What it's like working with Practice Promotions and why ongoing optimization matters
Wendi's advice for speech therapy and rehab practice owners looking to grow through digital marketing

Ready to attract more speech therapy patients? Practice Promotions helps rehab practices grow with Google Ads, SEO, high-converting websites, social media, and more. View our Marketing Plans & request pricing at PracticePromotions.Net

Should you handle your PT clinic's marketing yourself, or bring in an agency? Sam Villenave, Director of Sales at Practice Promotions (and former Apple employee), breaks down exactly how to tell.

In this episode:

The #1 marketing tactic driving results for PT owners in 2026
Why solo clinicians are often better off DIY-ing it, and what to focus on
Clear signs it's time for an agency: 4-6+ providers, a new location, $500K+ in revenue, feeling overwhelmed, or not showing up on Google
Why even clinics with an in-house marketing director shouldn't do everything themselves
What a real marketing agency should deliver: tracked results, ROI, the fundamentals (website, SEO, ads), and patient marketing
How AI is changing PT marketing, and where it falls short
The top 3 things holding PT owners back from growth

Ready to hire a marketing agency? Practice Promotions is the PT-specific agency you'll WISH you hired first! View our Marketing Plans & request pricing at PracticePromotions.Net!

What is a single new patient phone call really worth? For most clinics, it could represent $1,000 or more in revenue—but only if that opportunity turns into a scheduled evaluation.

In this episode, we discuss why marketing is only half of the growth equation. While your website, Google Ads, SEO, and community workshops generate leads, it's your front desk that converts those opportunities into patients.

You'll learn:

Why marketing generates opportunities—not patient growth
The hidden cost of poor phone conversion rates
Why buying more leads won't fix a conversion problem
How patients compare clinics before choosing where to schedule
Why your front desk should be viewed as a growth asset, not just an administrative role
Simple ways to improve the patient experience from the very first phone call

Before investing more in marketing, discover how improving your front desk's conversion process could unlock significant growth already sitting in your pipeline.

Need more new patients? Want BETTER marketing that gets you the patients you really want?

Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Check out our services at PracticePromotions.Net.

What does it really take to rebrand a growing physical therapy practice — and come out stronger on the other side?

In this episode, we sit down with Andrew Sotirokos, owner of Full Strength Physical Therapy, to unpack one of the boldest moves a practice owner can make: changing the name, identity, and brand of a business you've already built.

With 3 locations and 23 staff, Andrew shares what life looked like before the rebrand, what finally pushed him to make the leap, and how he navigated the fears and uncertainties that come with starting over — without actually starting over.

We also dig into the marketing engine behind Full Strength's growth, including how Google Ads has driven consistent new patient volume, real ROI, and opportunities Andrew says simply wouldn't have existed without it.

Whether you're a PT owner who's outgrown your current brand, curious about paid advertising, or just wondering if the risk of a rebrand is ever really worth it — this conversation delivers honest answers and hard-won perspective.

In this episode:

Why Andrew decided to rebrand and what the process really looked like
The fears he had going in — and how he moved through them
The real impact on patient perception, team culture, and referrals
How Google Ads fits into Full Strength's growth strategy
The milestone Andrew says wouldn't have happened without consistent marketing investment
His advice for PT owners sitting on the fence about a rebrand or paid ads

View their new website at FullStrengthPT.Com!

Need a new physical therapy website? Check out Practice Promotions' website designs and services at PracticePromotions.Net!

Want more ACL tear & knee replacement patients? In this webinar replay, CEO Neil Trickett, PT will share simple marketing tips to attract more knee pain patients! You'll learn how to...

Rank for Knee Pain on Google & AI
Speak to patients' pain points
Use Google Ads PPC

...and ultimately, fill your clinic with more ACL patients!

Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first. Learn more about our services at PracticePromotions.Net!

Today, we’re talking to the Director of Copywriting here at Practice Promotions, Matt Goodemote!

Matt is a physical therapist and a former practice owner.

At Practice Promotions, Matt and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read.

Today he’ll share how YOU should and SHOULDN’T use AI to write copy for your physical therapy clinic!

Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our powerful marketing services!

Is your website quietly costing you patients?

Before a patient ever calls your clinic, they've already judged you — based on your website. And with AI tools like ChatGPT and Google's AI Overviews now answering patient questions directly, a weak website doesn't just hurt your Google ranking anymore. It makes you invisible entirely.

In this episode, we break down the 5 signs your PT website is holding you back: slow load times, poor search visibility, no clear booking path, an outdated design, and copy that talks about you instead of your patients.

Each problem is more common than you'd think — and every single one is fixable.

If your website was a front desk employee, would you keep them? Tune in to find out.

Practice Promotions is the Physical Therapy Marketing Agency you'll WISH you hired first.

We're a Google Ads Premier Partner
Owned by PTs, for PTs
Our goal is to get you more booked appointments from your Website, SEO, Google Ads, Social Media, and Email Marketing!

Learn more about our services at https://practicepromotions.net/

Want your clinic to feel warm, personable, and human?

Trust online is lower than ever. But there ARE ways to help patients trust you with your marketing -- before they even meet you!

In this episode, we're sharing 4 simple but powerful marketing ideas that help your clinic stand out by doing the one thing AI can't — being genuinely human.

In this episode:

Staff Spotlights — Let patients meet your team before they ever walk through the door
Patient Win Spotlights — Show the transformation, not just the service
Behind-the-Scenes Content — Pull back the curtain and make your clinic feel familiar and approachable
A Monthly Email Newsletter — The most underrated marketing tool in PT, and why your email list is property you own

Need a new PT website? Want to grow & scale your clinic?

Practice Promotions provides powerful website, Google Ads PPC, and patient marketing services. Check out our services at https://practicepromotions.net/!

Most physical therapists are getting underpaid...and you don't even know it!

This week, CEO Neil Trickett, PT talks to Andrew Dombek, a physical therapist and the owner of AID PT. Andrew has spent years on the front lines of running an independent clinic and navigating the complexities of insurance reimbursement.

After discovering that PT owners across the country are routinely leaving money on the table through insurance underpayments and unchallenged claim denials, Andrew built Claim Logic OS — a software solution designed to help PT owners identify, recover, and protect the revenue they've already earned.

Today, he’s going to share where PT Owners are losing money due to underpayments – and what you can do about it.

Connect with Andrew on LinkedIn!

Want to GROW & scale your physical therapy clinic? Then you need better marketing...and we're the PT Marketing Agency you'll WISH you hired first.

View our PT Marketing Plans, Pricing, and Case Studies at PracticePromotions.Net!

AI is changing how patients find physical therapists — and most PT websites aren't ready. But at Practice Promotions, we've built websites for over 1200 physical therapy clinic locations. Plus, our sites convert over 10% of visitors to clients -- 3-4x the industry average!

On this webinar recording, you'll learn...

Simple tweaks to your website and layout that turn more visitors into booked appointments
The most common PT website mistakes that drive away new patients (and how to fix them)
How to make your website visible to both Google and AI tools like ChatGPT

View winning Physical Therapy Website designs at https://practicepromotions.net/!

Want more post-surgical rehab patients? Here's how to get them.

With outpatient orthopedic surgeries doubling over the past decade and an aging US and Canadian population driving demand for hip and knee replacements, post-surgical rehab is one of the biggest growth opportunities for PT clinics right now.

In this episode, we break down 7 actionable strategies to attract more post-op patients — without relying solely on surgeon referrals:

Dominate Google search with surgery-specific landing pages and targeted SEO
Run Google Ads for high-intent keywords like "ACL rehab near me" and "knee replacement PT"
Offer prehab content to build trust before patients even have surgery
Build an email nurture sequence with recovery guides and FAQs to stay top of mind
Cultivate surgeon referrals with outcome reports and easy referral tools
Showcase real patient outcomes — timelines, case studies, and video testimonials
Share athlete return-to-sport milestones on social media to tell compelling recovery stories

Whether you're targeting post-op orthopedic patients or sports injury rehab, this episode gives you a clear marketing roadmap to grow your clinic.

🎁 Grab the free Post-Surgical Marketing Cheat Sheet at PracticePromotions.net/Downloads

What if you could build a thriving PT practice without ever owning a clinic?

Krista Covell-Pierson, Founder & CEO of Covell Care & Rehabilitation, did exactly that — and in this episode, she breaks down how.

Krista shares the origin story of Covell Care, why she chose mobile over brick-and-mortar, and what it's really like to treat patients in their homes. She also opens up about growing and managing a multi-therapist team, the marketing channels driving consistent referrals, and how she attracts top PT talent to a non-traditional practice model.

Whether you're a solo PT considering independence or a clinic owner exploring mobile as an add-on, this episode is full of practical, hard-won insight.

You'll learn:

Why home-based care changes the patient relationship for the better
The #1 marketing channel and referral strategies fueling Covell Care's growth
How to manage and empower a mobile PT team
Key operations to nail before going mobile
Krista's big goals for Covell Care in 2026

About the Guest: Krista Covell-Pierson is the Founder & CEO of Covell Care & Rehabilitation, a mobile and home health physical therapy practice. She is a passionate advocate for patient-centered, in-home care and has built a growing team of therapists who deliver high-quality rehabilitation without the walls of a traditional clinic.

Connect with her on LinkedIn.

What does the future of physical therapy actually look like — and who's fighting to shape it?

In this episode, I sit down with Dr. Kyle Covington, PT, DPT, PhD — President of the American Physical Therapy Association and one of the most influential voices in the profession today. A Duke-trained clinician, educator, and policy advocate, Kyle has spent his career going to bat for PTs in the clinic, the classroom, and on Capitol Hill. Now, as APTA president, he's locked in on one mission: positioning physical therapy for the next 100 years.

We get into the big questions — the ones that matter if you're a practice owner, a clinician, or anyone who cares about where this profession is headed.

We cover:

Why Kyle believes we're at a true "inflection point" for PT — and what's at stake if we don't get it right
The biggest threats facing outpatient PT right now: reimbursement, workforce, and how the profession positions itself
How expanding autonomy and direct access could reshape the PT's role in the broader healthcare system
The future of private practice and what the APTA is doing to support independent owners over corporate consolidation
Why PT has historically struggled to market itself — and what needs to change at scale
The rise of hybrid and cash-based models: temporary trend or permanent shift?
What needs to happen to solve the staffing crisis — and whether a tiered credentialing system could help get more professionals into the field faster
How "a place where everyone belongs" isn't just a values statement — it's a growth strategy for clinics

If you've ever wondered whether the profession's best days are ahead of it, this conversation will give you a lot to think about — and a lot to be optimistic about.

This week, we're re-running one of the webinars from the vault: the Ultimate Physical Therapy Marketing Funnel!

This walks you through a simple 5-step funnel we use to help PTs get more new patients online:

Build a massive online presence with SEO
Skip to the front of Google's line with Google Ads PPC
Convert patients with an attractive website
Build trust by getting regular 5-star Google Reviews
Fill your schedule with patient reactivations and referrals with patient newsletters, email marketing, and social media

Curious how this could work for you? Visit PracticePromotions.Net/Kit to request a FREE Physical Therapy Marketing Ideas Kit!

What if the missing piece in your PT clinic isn't another treatment technique — it's a clearer diagnosis?

In this episode, Neil sits down with Dr. Eric Bull, PT, DSc, co-owner of Integrity Diagnostics and a physical therapist with a track record of building successful businesses in the clinical and diagnostic space. Eric brings a rare combination of clinical depth and entrepreneurial thinking, and he's here to share how diagnostic testing — particularly EMG/NCS studies — can fundamentally change how PT clinics operate, grow, and deliver outcomes.

In this conversation, Eric breaks down:

How his journey as a PT led him to identify a massive gap in the diagnostic space
What EMG/NCS testing actually is — and why most PTs are leaving it on the table
How diagnostics reduce clinical guesswork and improve patient outcomes
Whether diagnostic testing belongs in the PT's lane (spoiler: Eric has a strong take)
What PT owners need to know before adding ancillary diagnostic services to their business model
How insurance factors in — and what's cash-pay vs. covered
Why Integrity Diagnostics has grown so fast, and the marketing lessons PT owners can apply to their own clinics
How PT practices can partner directly with Integrity Diagnostics

Whether you're a clinic owner looking for new revenue streams, a clinician who wants to get to the root cause faster, or simply curious about where musculoskeletal care is headed — this episode will change how you think about diagnostics in physical therapy.

Connect with Eric Bull on LinkedInor check out Integrity Diagnostics' website at https://integrity-dx.com/.

What if one virtual hire could save your clinic $20,000 in profit — and give you your life back?

In this episode, we sit down with Will Humphreys, PT — former physical therapist turned serial entrepreneur and founder of Virtual Rockstar, the fastest-growing virtual staffing partner for private healthcare practices in the U.S.

Will has helped hundreds of clinic owners stop drowning in admin work and start scaling with confidence by placing highly trained Filipino virtual assistants into roles that transform how practices operate.

Here's what we cover:

Why trying to "do it all yourself" is the most expensive mistake in private practice
How to stop thinking of a virtual assistant as a cost and start seeing it as a profit-generating investment
The #1 fear clinic owners have about overseas team members — and why Will says the data tells a different story
The first role a $1–3M practice should outsource (the answer might surprise you)
How a Virtual Rockstar can directly drive new patient growth and marketing
What clinic owners say changes most in their lives once they finally delegate the right tasks
How to make a virtual team member feel like a true part of your culture — not just "remote help"
In-house hire vs. Virtual Rockstar: how to make the right call for your stage of growth
What your clinic could realistically look like 12 months after your first virtual hire
How AI is reshaping the role of virtual assistants — and what that means for the future of your practice

If you're a clinic owner who's tired, stretched thin, or stuck trading time for dollars — this episode is your roadmap.

Reach out to Will Humphreys on LinkedIn or VirtualRockstar.Com!

How do you scale a PT practice to 140+ locations without losing your brand—or your mind?

In this episode, we’re joined by Jennifer Allen, Chief Clinical Officer & Head of Marketing at Therapy Partners Group. She’s helped drive massive growth across 7 states and 1,500+ team members—and she’s breaking down exactly how they did it.

From smart acquisition strategy to building a powerful “family of brands,” Jen shares the real marketing playbook behind one of the fastest-growing PT companies in the country.

Whether you’re running one clinic or scaling to multiple locations, this episode is packed with actionable insights you can use immediately.

You’ll learn:

The #1 marketing channel driving real ROI
How to brand and market after an acquisition
A “big brand” move any small clinic can make today
The most overlooked growth opportunity in PT
How to scale your team and your impact

If you want to grow your practice without guesswork, don’t miss this one.

Last week, Neil Trickett, PT attended the 7 Figure Agency conference in Miami, with some of the fastest-growing marketing agencies from across the world. Here's what he learned that PT Owners need to know!!!

Key Takeaways:

AI is accelerating fast—use it to enhance your team, not replace them
Map out your processes (SOPs) to get real value from AI tools
Automate admin tasks to free your team for patient care
Focus on the full patient journey: discovery, booking, treatment, follow-up
The clinics that blend technology with human connection will stand out
Strong business fundamentals still win—AI just amplifies them

The future is full of opportunity—if you lead with people and power it with AI.

1200+ PT Clinics trust Practice Promotions with their marketing. Learn why at https://practicepromotions.net/!

Want MORE shoulder pain patients? In this webinar recording, CEO Neil Trickett, PT will share simple marketing tips to attract more rotator cuff patients! You'll learn how to...

Rank for Shoulder Pain on Google & AI
Speak to patients' pain points
Use Google Ads PPC

...and ultimately, fill your clinic with more rotator cuff patients!

View the video here: https://youtu.be/_f3xJUSh3I4

And mark your calendar for our next webinar on Thursday April 9th at 12:30pm: Recruiting 101 for PT Owners! Sign up here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Are you a mobile PT practice? In this episode, I talk with Annie Koslow, Founder of Active Health Solutions, a four-therapist mobile PT practice serving Northern Virginia, Washington DC, and Maryland. Annie shares how she built a thriving mobile orthopedic and pelvic health practice and why she chose the mobile model instead of opening a clinic.

We discuss what it’s like treating patients in their homes, managing a growing team, and the unique challenges and advantages of running a mobile practice.

In this episode, you’ll learn:

Why Annie started a mobile PT practice and how it has grown
Differences in patient compliance and scheduling with in-home care
The #1 marketing channel bringing in new patients
Valuable local partnerships and referral sources
How she markets pelvic health vs orthopedic and sports injuries
Tips for clinics considering adding mobile therapy services
Why she chose Practice Promotions and the results she’s seen since becoming a client in 2024
Her growth plans for 2026

If you’re interested in mobile physical therapy, pelvic health marketing, or growing your patient volume, this episode is packed with practical insights.

Remember, Practice Promotions is the PT Marketing Agency you'll WISH you hired first. Visit PracticePromotions.Net to view our plans, pricing, and why 1200+ PT clinics across North America trust us with their marketing.

Today I’m joined by Rick Lau and Soroush Peyvandi from Clinic Accelerator.

Rick is the founder of Clinic Accelerator and has over 20 years of experience and has built and exited multiple businesses—including a network of 127 physical therapy clinics with 1,400+ staff.

Soroush is both the Director of Mergers & Acquisitions at Clinic Accelerator AND the CEO of Alberta Rehab Group.

Together, their Clinic Accelerator marketplace has seen $30M+ of clinic deals already sold and $70 million in active deals.

In this episode, we’re covering both sides of the deal: how to buy a clinic the right way and how to sell your clinic for maximum value. We’ll walk through what buyers look for, what makes a clinic more valuable, and how owners can approach the process with clarity and confidence—whether they’re looking to grow through acquisition or plan an exit down the road.

Connect with Rick & Soroush on their Clinic Accelerator website!

You can also follow them on Instagram: @thericklau and @soroush.phyzio

In this episode of the Practice Marketing Podcast, Neil sits down with David Light, PT, co-founder of Healthcare Accounting Solutions — and the PT who actually purchased Neil and Amy's former Florida practice, AIM PT!

David shares his journey from building and acquiring practices to helping physical therapy owners take control of their numbers, reduce tax stress, and stop overpaying Uncle Sam.

We break down simple, practical tax and accounting moves that can save PT owners thousands — without needing to become finance experts.

Inside this episode, you’ll learn:

The #1 simple tax move most PT owners miss
2–3 commonly overlooked expenses that cost clinics real money
When it makes sense to switch to an S-Corp
The biggest bookkeeping mistakes that create tax headaches
What numbers to review monthly to catch profit leaks early
How to structure owner pay (salary vs. draws) correctly
A simple financial habit that makes year-end stress-free
Where to find $10K in savings without seeing more patients

If you want to keep more of what you earn and run a financially stronger practice, this episode is packed with actionable advice you can implement immediately.

Connect with David on his website: https://www.healthcareaccountingllp.com/

Or via LinkedIn! linkedin.com/in/david-light458157

This is a special anniversary episode of the Practice Marketing Podcast! Host Neil Trickett, CEO of Practice Promotions, is joined by a very special guest—his wife and co-founder, Amy Trickett—to celebrate 15 years of helping physical therapy practices grow.

Neil and Amy reflect on their journey from owning their first PT practice, AIM Physical Therapy, to building Practice Promotions into a leading marketing agency serving clinics across North America. In this episode, they dive into:

Why they started their own PT practice—and the challenges they faced early on
Lessons learned about leadership, people management, and marketing
The transition from PT owners to marketing agency founders
Early wins, setbacks, and defining moments at Practice Promotions
How the company scaled and what it took to build a strong team
Advice for PT owners navigating growth and change

They also share what excites them most about the future, their vision for Practice Promotions, and how they hope to continue supporting the PT industry in the years ahead.

Whether you’re just getting started or scaling a growing practice, this episode offers perspective, encouragement, and real-world lessons from 15 years in the trenches.

In this episode, we’re joined by Dr. Josh Funk, founder and CEO of Rehab 2 Perform, to break down how he built one of the strongest rehab brands online—now spanning 16 locations across MD, VA, and DC.

What we cover:

How Rehab2Perform grew a 100,000+ follower social media presence
What makes their content engaging, educational, and shareable
Key principles for building trust and brand recognition online

This episode is a must-listen for PT Owners who want to build their online following!

Hiring is one of the BIGGEST problems for growing PT Clinics. I don’t have to tell you there’s currently a big shortage in physical therapists – and that shortage will reach over 8.2% in 2027, and higher than 15% in some markets!

And due to fewer PT graduates, it's only going to get more difficult.

On this webinar replay, you'll learn ...

How to use Google Jobs to appear ABOVE Indeed & Ziprecruiter
Career page hacks
How to dominate the competition and get the best staff

I presented this exact presentation at the Private Practice Section Conference in 2025.

You can also watch the full webinar here: https://go.practicepromotions.net/workshop-recordings

We're the PT Marketing Agency You'll WISH You Hired First. Book a PT Marketing Master Strategy Call & download more resources at PracticePromotions.Net!

What was the BIGGEST problem facing rehab therapists in 2025?

In this podcast, you'll find out.

Neil talks to Heidi Jannenga, Founder and Chief Clinical Officer of WebPT about WebPT’s 2025 State of Rehab Therapy report. This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges.

We'll cover...

Misalignment between PT owners & staff
Biggest challenges for small, medium, growing, and enterprise clinics
Opportunities for growth

Download the 2025 State of Rehab Report here: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2025

Marketing Directors, this one is for you!

In today's episode, Neil talks to Anna Starikov, the Marketing Director at MTI Physical Therapy, a 7-location practice in Bellevue, Washington. She’s been there since 2013, so she’s got a LOT of experience in multi-location marketing and leading the practice’s marketing. MTI has also been a Practice Promotions client since 2017.

Anna will share with us today, how she and MTI approaches filling the schedules for 44 providers!

Whether you're a Marketing Director or a PT Owner looking to hire a marketing director, this episode is full of useful, practical advice!

We're the PT Marketing Agency You'll Wish You Hired First. Check out our PT marketing services today at http://practicepromotions.net/!

AI is changing EVERYTHING about PT Marketing -- and the clinics who don't change will be left behind. In this workshop recording, you'll get no-BS advice on...

How patients search online in 2026
What's more important: SEO vs AI Search
Which "AI Marketing Agencies" you can trust
What PT Owners really need to know to stay #1 on Google
What's coming in AI Marketing for 2026 (Example: Google Ads in AI Summaries)

Download Neil's slides & watch the recording here: https://go.practicepromotions.net/workshop-recordings

Happy New Year! In today's short podcast, host Neil Trickett, PT share 3 simple steps to plan your PT marketing in 2026.

Because here's the bottom line: marketing is what GROWS your clinic. But it can also be super frustrating! So today, Neil will give some specific marketing advice while he walks you through these 3 steps:

Where do you want to go in 2026?
Who do you need to get you there?
What do you need to invest to reach your goals?

After listening to this podcast, you'll have a clear idea of what you need to hit your new patient targets in 2026.

Happy listening!

Want more doctor referrals? Ever thought about hiring a Physician Liaison?

Today, I'm talking to Ryan Miller and Kalina Robles from Movement for Life, a 27-location physical therapy clinic that has a team of 5 physician liaisons!

You'll learn....

What physician liaisons do
Stats to track their progress
What messaging and tactics work best for physician marketing

Let's boost your doctor referrals!

Learn more about Movement For Life at https://www.movementforlife.com/

Are holiday cancellations stressing you out?

Dee Bills successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, with Front Office Guru, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!

Today, she’ll teach us how to prevent holiday cancellations before they start. You'll learn...

How much money PTs lose from the front desk
Scripts for: standard plan of care, confirming appointments, and getting patients booked even when your schedule is full
Common objections patients give during the holidays

This is one episode you'll want your front desk to listen to!

Hiring the wrong agency—or the wrong employee—wastes your time, money, and can make you lose faith in marketing… or worse, yourself.

That’s just wrong.

Here are 3 signs it’s time to hire a new PT Marketing Agency for 2026:

1️⃣ You want to grow by more than 10%. What got you here won’t get you to $5M or $10M. You need an agency that can scale with you.

2️⃣ You have more than 4 therapists. Doing everything yourself worked before—but now you need a full-service PT marketing team that drives SEO, new patients, and measurable growth.

3️⃣ You hate your current agency or website. If micromanaging them feels draining or money feels wasted… it’s time to switch.

So be honest...is it time to hire a new agency?

If so, we'd love to help. Practice Promotions is the PT Marketing Agency you'll WISH you hired first. We're built by PTs, for PTs. Schedule a Strategy call with us today.

Today we’re talking with Jon Dooley, founder of Greendale Physical Therapy—a 7-location clinic in Massachusetts that lives by the tagline: “You don’t have to be an Olympic athlete to be treated like one.”

We’ll dive into how Greendale has...

💚 Expanded through specialized services like a neurological, balance and vestibular center and aquatic therapy

💚 Built deep community roots

💚 Turned patient wins into powerful marketing.

From growing revenue to leading local events and tracking new patient metrics, Greendale PT is a great model for sustainable growth in the PT world.

Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Request a PT Marketing Strategy Call at PracticePromotions.Net.

Today, we're talking to Dr. Mike Gorman! He owns iMove Physical Therapy, a mobile AND in-clinic practice with 17 providers in Missouri, Illinois, and Oklahoma.

He’s also a Practice Promotions client! Over the past two years, iMove has seen really explosive growth, especially on Google Ads – I’m talking going from about 5-10 new patient leads a month to 60-70!

Today, you'll learn...

The benefits to the mobile + franchise model
How to take action NOW to get where you want to be in 5 years!
Reduce your reliance on physician referrals

We're the PT Marketing Agency You'll WISH You Hired First! Schedule a PT Marketing Strategy Call at PracticePromotions.Net!

⛰️ Has your growth hit a PLATEAU?

The problem could be your marketing. Today, I’m talking to Zachary Taillie and Brett Barnes, Co-Owners of Alpine Physical Therapy and Sports Performance in Arvada, Colorado, just northwest of Denver. They started in 2020 and now have 5 therapists.

They are having a GREAT year at Alpine.

✅In October, Alpine hit an all-time HIGH of patient visits.

✅Plus, in the past six months, their annual growth has gone from 6% to 20%.

✅ They are also a delight to have as a Practice Promotions client.

Today, Zach and Brett will share how they’ve used MARKETING to grow!

Practice Promotions is the PT Marketing Agency You'll Wish You Hired First. Schedule a PT Marketing Strategy Call at PracticePromotions.Net.

Need new patients NOW? In this live webinar replay, Neil goes over the SECRETS to writing and sending emails that actually get patients on your schedule.

Plus, you will learn...

💌 Subject lines that get patients BOOKING like crazy
💌 Email marketing MISTAKES
💌 What you need to do to start emailing patients THIS WEEK

Watch the recording: https://go.practicepromotions.net/workshop-recordings

Here are THREE prewritten email campaigns that you can STEAL and Launch in less than 7 days.

Want to learn more? Visit PracticePromotions.Net to get a FREE PT Marketing Master Strategy Call!

Today I’m talking to Andrew Dings. Andrew is a physiotherapist, an educator, and the owner of Anatomy Physiotherapy Clinic.

He founded Anatomy in 2019, and within the last 3 years, Anatomy has grown to 4 clinic locations in Ottawa, Canada.

Today, Andrew is going to talk about his growth journey, his phenomenal marketing results, and why teaching is such an important part of his vision.

He'll share how he got...

15% website conversion rate – that’s 5x the industry average!

Average cost per lead - $12.13!

PLUS the great work he's doing for Physiotherapy advocacy!

Are you a physiotherapist who wants to BUILD your practice to a $10 Million business?

Some of our clinics have done just that! One MAJOR tool you can use is Google Ads. But we get it -- the rules are different in the USA vs Canada.

That's why today, we're interviewing Mahad: a former physiotherapist from Canada and a valuable member of our Google Ads PPC team. You'll learn...

How we run Google Ads for Canadian Physios

-What keywords and campaigns are working right now

How to determine the RIGHT budget for you!

Today we’re talking to Jamey Schrier from Practice Freedom U.

Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic.

Today, we’re talking about something we don’t think about often: how are you going to exit your business? And how can you make your business attractive to future buyers – whether you plan to sell 1 year, 5, or 10 years from now.

I sold my own PT practice back in 2010 and learned a lot, so I’m excited to talk about this.

We'll discuss...

The biggest mistakes PT Owners make
What buyers are looking for (beyond revenue!)
The best time to sell

Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net.

Jamey Schrier is actually Practice Promotion's official business coaching partner!

Click here to learn about his PT Coaching services!

Happy National PT Awareness Month!

It's great time to focus on improving patient satisfaction.

Today, I'm delighted to talk to Heidi Jannenga, PT, DPT, ATC; Co-Founder & Chief Clinical Officer of WebPT!

Heidi is going to share some actionable strategies on how clinic leaders can use DATA to create a better experience for patients – oh, and improve your finances along the way.

You'll learn how to improve patient satisfaction in these 3 areas:

Access and first impressions,
Retention
Lack of financial clarity

You deserve better marketing results. Learn more about our physical therapy marketing services & request your FREE "PT Better Marketing Kit" at http://practicepromotions.net/

Today’s guest is Darryl Yardley—physiotherapist, business leader, and the Chief Operating Officer of Clinic Accelerator, where he supports over 400 clinic owners across North America.

Over the past decade, Darryl has mentored hundreds of physios and chiros, helping them grow from new grads to star clinicians, clinic directors, and even partners.

He’s hired hundreds of clinicians, built his own 7-figure practice, and taught business and practice management at four Canadian universities, including Queen’s and Western, where he’s now Professor of Business and Leadership in Physical Therapy.

Darryl’s superpower is turning complex clinic challenges into real growth strategies—without the fluff.

Connect with Darryl at https://clinicaccelerator.com/

You deserve better marketing. Learn more at PracticePromotions.Net.

This week, we're playing the audio from Neil's recent LIVE workshop on Google & AI Search from September 2025. You'll learn...

Patients now search online differently, and where to focus your efforts to get in front of them
To create a massive online presence that puts your practice in front of more people who were not even aware of Physical Therapy
To optimize your Google Business and Apple Business Profile, to get your practice in the top 3 local map search box
AI, ChatGPT, and AEO are changing the game on search, and how to take advantage of this to position your practice in front of patients
To use Instagram and Facebook Social Search Optimization (SSO) to get more new patients to you than ever before

Register for our NEXT live workshop on Thursday October 9 at 12:30pm Eastern! We'll be discussing "Get More New Patients for Less $$: How to Lower Patient Acquisition Cost With An Advanced Marketing Approach."

Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

You ever wish there were more POSITIVE voices in the PT industry? PT Owners who are optimistic about the future and focused on growing, not complaining?

Well, I'm talking to one of those PTs today!

In this episode, I interview Stephanie Telibasa, The Planning PT—a seasoned physical therapy business owner and PT business coach.

As the owner of a thriving NYC practice that she runs remotely from Florida, Stephanie knows firsthand the power of SYSTEMS for scaling and simplifying operations.

You'll learn....

How Stephanie runs her NYC clinic from Florida
Her 4-step “SOAP” method, which been implemented in 32 practices across 13 states and 8 specialties
How to gain an “Evolved Mindset” in your practice

Connect with Stephanie on Instagram @theplanningpt!You can also learn more about her business coaching at theplanningpt.com.

Better marketing makes it easier. Visit PracticePromotions.Net to see how better marketing can get you better profits, better results, and even better patients!

Feeling stuck in your PT practice? You’re not alone. Many private practice owners hit a wall where growth stalls, stress rises, and freedom feels out of reach. But here’s the truth—you don’t have to stay stuck. In this episode, I talk to Jamey Schrier, PT of Practice Freedom U. We break down why this happens and exactly what to do about it.

We’ll cover:

Why growth stalls in areas like marketing, finances, team management, and even leadership—and how to spark momentum again.
The role of leadership and financial insight in breaking through plateaus and scaling like a CEO, not just a clinician.
How to reclaim your freedom by building systems and a practice model that supports both growth and the lifestyle you want.

If you’ve ever wondered why working harder doesn’t solve the problem—and what will—this episode is your roadmap to getting unstuck and moving your practice forward.

Better Marketing Makes Life Easier. Learn more about Practice Promotions' Physical Therapy Marketing services at PracticePromotions.Net.

Jamey Schrier is actually Practice Promotion's official business coaching partner!

Click here to learn about his PT Coaching services!

You don't have reimbursement issues. You have revenue issues.

In this short podcast, I'll share why cost-cutting isn't going to get you to growth, and why MARKETING may be the strange solution to your reimbursement problems.

I also share how Practice Promotions clients have stopped complaining about insurance & started building profitable services in their business.

You in?

Want to actually GROW your physical therapy practice?

Practice Promotions has helped 1200+ PT clinic locations grow their new patients with powerful marketing services. Schedule a "PT Marketing Master" Strategy Call at PracticePromotions.Net.

There's a lot of hype about using AI in your practice. But what are some REAL, practical ways to use AI to make your life easier in the clinic?

In this episode, Neil talks with Rob Helton, Senior Vice President of Product at WebPT. They cover...

Using AI for documentation - how voice to text can take your documentation from 1 hour to less than 10 minutes
AI for billing (catch mistakes before you even submit!)
AI tools for marketing, including email and social media

This is a really practical episode; enjoy!

🤖 Join Neil for a LIVE Zoom workshop on "Google & AI Search for PT Clinics" THIS Friday September 12th at 12:30pm. We run these Zoom workshops every month; save your seat here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

How did Practice Promotions client Steven Windwer grow Bay State Physical therapy from 1 location to 170?

Learn all about it in this podcast episode!

🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥

Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…

SEO & AEO Services
Google Ads PPC
New Website Design
Social Media Marketing
Email Marketing
Digital Newsletters
Monthly ROI Reporting (includes REAL patient names)
Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO Specialist

Just imagine if ALL OF THIS was done for you!

Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net

About Steven Windwer, PT

Today’s guest is Steven Windwer — a physical therapist, chiropractor, and trailblazer in conservative healthcare. He's also been a Practice Promotions customer since 2018.

In 1990, Steven founded Bay State Physical Therapy with a single clinic and a mission: to deliver exceptional, non-surgical, patient-centered care. Just five years later, he launched a Managing Partner model, that became the foundation for scaling across the Northeast.

Under his leadership, Cypress Health Partners, Bay State Physical Therapy, MCR Chiropractic, and MVPT have grown to over 170 locations across five states, making them the Northeast’s largest provider of PT and chiropractic services. As CEO and now Executive Chairman, Steve has built high-performing teams, implemented scalable systems, and led with a focus on access, outcomes, and value. And for the last 7 years, Practice Promotions has had the pleasure of providing marketing support to the Cypress Health Partners brands.

Steven is focused on strategy, leadership, and impact—when he’s not weightlifting, spinning, or, and I quote, “attempting to make golf an activity he enjoys.”

The insurance system is rigged against small private practices -- so how can PTs still WIN at billing?

In this episode, Neil talks with Practice Promotions customer, DPT, and successful entrepreneur Motaz Ebeido. They discuss how Motaz helps PTs improve their practice revenue by 25% by streamlining the billing process -- from using the right codes to collecting what's owed to you. You'll learn...

How much $$ most PTs leave on the table
The value of hiring a billing company vs trusting just 1 billing specialist
How insurance companies are already using AI -- and how PTs can stay ahead

If you're wondering if it's FINALLY time you trust a PT billing company...it's probably past time. Connect with GoBill.

🏃‍♂️‍➡️💵 Connect with GoBill - Are you leaving money on the table? Learn about GoBill at GoBill.Co !

GoBill helps providers improve their practice revenue by 25% with 360-integrated and HIPAA-compliant electronic billing services that streamline operations and increase reimbursements.

📅 Low Patient Volume? Claim Your FREE 12-Month PT Marketing Ideas Wall Calendar!

We've put together a physical wall calendar gives you 12 months of marketing ideas used by the TOP 10% of Physical Therapy, Rehab, and Multi-Discipline Practices!

Boost New Patient Volume With 1 Simple Improvement Each Month!
PLUS, Get 200+ PT Social Media Ideas! (3-4 post ideas per week)
Includes Scannable QR Codes With Blogs, Podcasts, and Resources so you can implement your favorite ideas!

Claim your free calendar today!

About Motaz Ebeido, DPT

Motaz Ebeido is the founder and CEO of Hands of Hope, a fast-growing physical therapy practice with 16 locations across New York. He’s also the founder of GoBill, a company that helps healthcare clinics run smoother and get paid faster with expert virtual front-desk assistants and billing pros. He's been a Practice Promotions marketing customer since 2024.

With over 10 years of experience in both patient care and business ops, Motaz knows what it takes to grow a successful practice from the inside out. Whether it's building strong teams or fixing billing headaches, he’s all about helping clinics thrive.

It's 2025 -- and patients don't just search on Google anymore.

They search for help on ChatGPT. They look at AI summaries. They ask Siri who the best physical therapist near them is.

In this podcast, Neil talks about the Practice Visibility Blueprint - the 5 pillars of search engine optimization that every PT Owner needs to know in 2025.

These are all things we are ALREADY doing for our customers.

🔎 [PDF] Download the Practice Visibility Blueprint & follow along with Neil: https://practicepromotions.net/downloads/

🎥 [Zoom Session] Register for this month's Ultimate PT Marketing Workshop: https://go.practicepromotions.net/monthly-pt-marketing-workshop

Request a "PT Marketing Master" Strategy Call: https://practicepromotions.net/

It's no secret that insurance reimbursements for PT have not kept up with inflation and salaries. So how can you continue to serve patients and help your bottom line?

In this podcast, Neil interviews Tony Cere, CEO of Kinetix PT. Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results. He's also been a Practice Promotions client since 2017.

Just last year, cash-based services have brought in...

$300K in laser therapy
$200K in revenue in other cash services

Listen to learn how YOU can get started with cash services that patients are EAGER to pay for!

Join Neil on live monthly Zoom workshops!

I'm starting something NEW!

I am hosting monthly "Ultimate PT Marketing" workshops on Zoom, every second Thursday of the month.

This isn't a webinar --- this is a live Zoom room, where you can interact with me directly, ask for feedback on your website, etc.

The first workshop is THURSDAY, August 14th, at 12:30pm Eastern.

We'll discuss: The Direct-to-Consumer New Patient Workshop: How to Generate Significantly More New Patients Online Without Relying on Referrals.

I don't expect it to be a ton of people, but I'm looking for like-minded clinic owners trying to grow.

Register here: https://go.practicepromotions.net/monthly-pt-marketing-workshop

About Our Guest: Tony Cere, PT

Tony Cere co-founded Kinetix Physical Therapy with his wife Melissa in 2008 with a mission to do things differently.

Now, it’s grown to two locations, 24 employees, and Tony has brought in powerful cash-pay services like laser therapy, NeuFit, NutraMetrix, and wellness programs that get patients excited—and results.

His bold approach has helped Kinetix grow fast, stand out from the crowd, and stay strong no matter what insurance does. He’s also been a Practice Promotions client since 2017.

What's the secret to a happy, functional, THRIVING PT clinic?

How do you go from a clinic where the front desk doesn't look up when you come in...to a clinic that is buzzing with energy?

It's all in how you LEAD.

In this episode, Neil interviews Jennifer Raams, PT and former COO of Jaco Rehab in Hawaii. Jennifer helped turn a 60-person team into a thriving, high-performing organization -- AND was able to exit on her own terms.

Today, she'll share how to create a clinic where people actually want to work. Excited for you to listen.

About Jennifer Raams, PT and Business Coach

Connect with Jennifer on LinkedIn: https://www.linkedin.com/in/jennifer-raams-executive-coach-9a92b293/

Jennifer is an entrepreneur and leadership coach with 20 years of healthcare leadership experience.

As the former COO of JacoRehab, she helped transform a 60-person team into a thriving, high-performing organization, building a culture of collaboration while driving growth and profitability.

She knows the challenges of running a practice and specializes in helping leaders gain clarity, confidence, and emotional intelligence to build successful teams. After selling her practice, Jennifer transitioned to executive coaching, guiding businesses through leadership development, talent retention, and strategic growth. She joined Practice Freedom U to help practice owners navigate challenges with clarity and confidence.

🔥 Fill Your Schedules With Done-For-You PT Marketing Services! 🔥

Practice Promotions gives ambitious PT clinic owners ready-to-go marketing services. We work best with clinics that have 3 or more providers and make over $500,000 a year. Our main goal? To help you get more new patients and grow your clinic. Here’s what we’ll do for you…

SEO & AEO Services
Google Ads PPC
New Website Design
Social Media Marketing
Email Marketing
Digital Newsletters
Monthly ROI Reporting (includes REAL patient names)
Your Team: Customer Success Manager, Google Ads Specialist, Website Designer, Graphic Designer, Patient Engagement Specialist, SEO Specialist

Just imagine if ALL OF THIS was done for you!

Book a Strategy Call to Get a Quote TODAY at PracticePromotions.Net

Ever looked at a Stretch Lab and thought, "Hey...I could do that!"

Well...you're right! And it might be easier to start than you think.

Today, Neil interviews Kevin Flaherty, PT, who recently opened Flaherty Flex alongside his Flaherty Physical Therapy.

Why PTs should sell stretching
How Flaherty Flex will pay for itself in 3 months with 1 trainer & 400 square feet
Why Kevin encourages patients & staff to create a "Wellness Budget"

It's a SUPER practical episode; I know you'll learn a lot.

Connect with Steve Rapposelli, who helped Kevin kickstart "Flaherty Flex": https://www.linkedin.com/in/stephen-rapposelli-pt-ocs-0aaa638/

About Kevin Flaherty, PT, COMT

Kevin Flaherty is a physical therapist and the President of Flaherty Physical Therapy, a successful 2-location practice in Massachusetts.

In May of this year, he also opened Flaherty Flex, which provides cash-pay assisted stretching, personal training, and compression recovery.

Today, he’s going to share how PTs like you can add cash pay assisted stretching to your clinic!

📚 Join Our Online Community!

We just started "Market2Grow for PTs" -- a community of online courses. Join now! https://www.skool.com/market2grow/about?ref=bbbc675419ff478789ef8072f068a719

PT Marketing Directors -- this episode is a MUST listen! Today, I interview Kayla George, the Chief Marketing Officer at JAG Physical Therapy, a 160+ location practice in New Jersey, New York, and Pennsylvania.

Kayla has been with JAG since it was just a 1-location practice, and she has INVALUABLE advice on marketing, branding, and keeping up with digital trends.

You'll learn...

What small clinics can do to build their BRAND
How JAG markets with digital marketing AND on the ground
How to keep your brand consistent with mergers and acquisitions
How Kayla keeps up with digital trends while being a CMO & mother of 4

About Kayla George, CMO of JAG PT

Kayla is a seasoned marketing and PR executive with over a decade of experience leading healthcare brands.

At JAG PT, she’s been the driving force behind a multi-channel marketing strategy that’s helped position the company as an industry leader in a highly competitive space.

From brand architecture and digital strategy, to mergers and acquisitions integration, and community engagement, Kayla has shaped the way JAG connects with patients and grows its footprint.

Visit JAG here: https://www.jagpt.com/

📽️ View Instant Video Demo of Ultimate PT Marketing SystemEver wonder what the TOP 10% of PT clinic owners do to market their business?

It's this. 👇

I put together a 2-minute video demo of the Ultimate PT Marketing System, which my team uses to help 1200+ Physical Therapy Clinics across North America get more new patients online.

Watch Now: https://access.practicepromotions.net/instant

Do you have a passion for teaching PT? Want to make money with that?

Tony Maritato, PT has MILLIONS of views on YouTube and Facebook for videos on total knee replacement, medicare billing, and more.

"If I help patients, I'm only going to help a handful. If I help therapists, those therapists will help hundreds or thousands of people."

In this podcast, you'll learn...

How & why Tony started his YouTube channel
The power of building your PERSONAL brand
Why Tony thinks we should record EVERY patient interaction

🔗 Connect with Tony on YouTube, Facebook, and LinkedIn!

▶️ "Total Therapy Solutions" -- https://www.youtube.com/@totaltherapysolutions

▶️ "Learn Medicare Billing" https://www.youtube.com/@LearnMedicareBilling

🔵 On Facebook - https://www.facebook.com/anthony.maritato.73

On LinkedIn - https://www.linkedin.com/in/anthony-maritato/

📚 PLUS, learn how the top 10% of PT owners GROW, HIRE, and PROFIT when you get your free copy of the Market2Grow Book!

Order your copy here: https://market2grow.net/

🍻 This week, Neil is joined by Jimmy McKay from the PT Pintcast! This is a fun, casual chat where you're SURE to learn at least 1 valuable thing about being a PT clinic owner.

Highlights...

Whether or not Jimmy really drinks a pint whenever he records
Don't be a Karen who complains about insurance reimbursements -- they're never going up. Accept it. Find out how to succeed
Find your "Ikigai" -- what you like, what you're good at, and what the world needs
How therapists can sell without feeling icky

🍺 Listen to the PT Pintcast! Listen to the PT Pintcast EVERY DAY on Apple, Spotify, and wherever podcasts are found! Learn more at https://www.ptpintcast.com/.

About Jimmy McKay, PT

Once a rock radio DJ, now a doctor of physical therapy — Jimmy McKay launched the PT Pintcast to spotlight the voices, ideas, and bold moves shaping the future of rehab. Since then, he's interviewed hundreds of guests (and probably spilled just as many pints) in his mission to make healthcare conversations way less boring and way more useful.

Now, the PT Pintcast has been downloaded 5+ million times by listeners who want to think differently, act boldly, and grow smarter — whether they’re on the clinic floor, in class, or building their own empire.

In this episode, Aaron LeBauer—one of the leading advocates for cash-based physical therapy—shares how and why he built a thriving practice outside the insurance model.

Why Cash Pay?
Insurance limits patient care. Aaron started his own clinic to deliver better outcomes with fewer constraints.
First Step for Insurance-Based Clinics:
Start by offering one cash-pay service. Test interest and build confidence.
Must-Have Systems:
- Clear pricing & value messaging
- Lead follow-up processes
- Strong patient communication
How to Communicate the Shift:
Be upfront. Focus on results and quality. Offer transition options if needed.
Marketing That Works:
- Educational content
- Community outreach
- Google Ads & SEO for intent-based searches
Challenges vs. Advantages:
Cash pay requires educating patients, but it also brings more freedom and attracts highly motivated clients.

📌 Register for Aaron's free Masterclass - How to Launch & Grow Your Cash PT Practice: https://enroll.cashptblueprint.com/start-a-cash-based-practice-page

About Aaron LeBauer, DPT

As a business coach & mentor, Aaron LeBauer has helped 1000’s of passionate physical therapists build successful businesses without relying on insurance.

He owns LeBauer Physical Therapy in Greensboro, NC, a multi-therapist, 100% cash-based physical therapy practice.

Aaron's personal mission is to save 100 million people worldwide from unnecessary surgery by inspiring other healthcare providers to start their own businesses and learn how to market directly to their patients, not physicians.

📚 Get OUR Market2Grow book!

Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!

https://market2grow.net/

Do tariffs, trade wars, and recession fears keep you up at night?

You don't need to panic. Really. Today, Neil interviews Eric Miller, Chief Financial Advisor of Econologics. Eric will give PT owners some advice on what to do and what NOT to do during uncertain economic times. I think by the end, you’ll feel a bit more in control and optimistic about your finances.

Why you shouldn't panic
What you CAN control
What you can learn from the 2008 recession and COVID-19 crises

📈 About Eric Miller

Eric Miller is the Co-Owner and Chief Financial Advisor of Econologics, which helps practice owners get the financial advice they deserve.

🦁 Get the book: "How to Become a Financial Beast"

He’s also the author of “How to Become a Financial Beast” which became an Amazon Best Seller in November of 2022.

Get the training. Buy the book.

📚 ...and get OUR Market2Grow book!

Learn how the top 10% of PT clinics grow their new patients online, hire top talent, and build profit in their businesses. Order your FREE copy of the Market2Grow Practice Strategy today!

https://market2grow.net/

All that you, your staff, & your PTs want to do is WIN. So how do you make that possible?

In this episode, Neil talks with Greg Todd, PT about...

How to set up your PT clinic so your PTs can win (get more time, and more money)
Greg's revenue share model, in which some staff are "intrapreneurs" invested in the business
How entrepreneurship saved Greg's marriage
0% discharge -- why Greg doesn't believe in discharge, and why 40-50% of your patients should be joining your clinic's membership

About Greg Todd, PT

Greg Todd is a successful physical therapist, serial entrepreneur and coach.

After five years of working on the WTA tour with pro tennis players, burnout hit. When his boss said “NO” to him taking time off, he was forced into entrepreneurship. He launched 3 businesses, and he succeeded with his own PT practice. One practice turned into three which combined have generated $30M+ in revenue to date.

In 2009, Greg launched Smart Success Healthcare, a coaching and consulting company that’s been responsible for training 1000s of healthcare professionals (PTs, OTs, Dietitians, FitPros and 15 more specialties) to successfully start and scale online businesses.

Greg’s goal is to transform the lives of 10,000 healthcare providers, freeing them from burnout and financial constraints so they can positively impact healthcare and enjoy a fulfilling life and career.

💗 Connect with Greg on Instagram: https://www.instagram.com/gregtoddpt

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Click here to download: Market2Grow.Net

Does hiring a physical therapist feel IMPOSSIBLE? It doesn’t have to!

In today's short podcast with CEO of Practice Promotions Neil Trickett, PT, you can follow these 5 tips to attract top talent effortlessly, streamline your hiring process, and build a high-performing team for long-term success!

Enhance online discoverability & job visiblity
Leverage Market2Hire for targeted recruitment
Streamline the interview process
Improve candidate onboarding
Retain & develop top talent

You don't want to miss this!

Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Do you want to create a hybrid insurance & cash PT practice?

In 2025, moving towards a hybrid practice isn't an option -- it's a necessity.

Today, Neil interviews Jessica Robins, Marketing Liaison, and Sara Samland, COO. They’re part of the team behind Trilogy Physical Therapy and Medically Oriented Gym, a fast-growing practice with six locations across Western New York.

They’re combining expert care with fitness through their Medically Oriented Gym model—and getting big results.

If you’re looking to grow your practice, this one’s packed with real-world strategies. We’ll dive into...

How they manage their PT & medically oriented gym (and help more patients with comorbidities get better faster!)
Why they chose Practice Promotions as their marketing partner

-How Google Ads are helping them bring in more patients.

Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Dream of having 10+ clinics? Want to grow your clinic to a multi-location brand?

Today, Neil interviews Bret Fairbanks, DPT, who has grown Pacific Pro PT to 14 locations across California and Tennessee. You'll learn...

How to manage marketing across 10+ locations
What to do yourself vs what to hire out
Advice when opening location #2 or #3

Remember to order your free copy of the Market2Grow Practice Strategy: How the Top 10% of PT Clinics Grow, Hire, and Profit at Market2Grow.Net.

Do you struggle to come up with ideas for social media posts? Feel like you post all the time, but your clinic’s followers never seem to grow?

Today, Neil interviews McKenna Dance, who has helped over 200 Practice Promotions clients grow their brands with print & social media marketing. You’ll learn…

Top 3 trends in PT social media: bite-sized videos, local visibility, and showing patient stories
Which channel to use: Facebook vs Instagram vs TikTok
Key metrics to track

You can download this month’s social media calendar at PracticePromotions.Net!

Did you know that Neil owned his own PT practice in Florida for 8 years? In this special episode, Neil reflects back to when he was a 26-year-old new business owner, the biggest mistakes he made, and what he learned from them.

Those big mistakes are...

Assuming patients will just come in the door on their own
Hiring the wrong people
Not being proficient in finance

Ever felt the same?

Get even MORE practical advice when you claim your free Market2Grow book; details below...

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Visit Market2Grow.Net to get your free book!

Want to add cash pay to your practice, but don't know how to start? In this hilarious, wild ride of a podcast, guest speaker Steve Rapposelli, PT shares practical, actionable tips to get started with cash pay.

You'll learn...

How PTs can get in on $$ from the StretchLab & stretching game
Why cash, speed, and EASE is a MUST for PT Practices
Why your PTs CANNOT get involved with your stretching program
5 simple steps to actually REALLY start cash pay

About Steve Rapposelli

Stephen Rapposelli is a physical therapist and the co-owner of Performance Physical Therapy, a successful 2-location practice in Delaware! He also owns a 3-location stretching lab called StretchPlex.

He’s also a business coach who helps PTs add on cash-based services to existing PT outpatient services. He added cash pay services to his OWN practice, and now he can help you add up to $900,000+ annually to top-line revenue.

Connect with Steve on LinkedIn! He's happy to give away every secret he has.

Also, don't forget to order your FREE copy of the Market2Grow Practice Strategy at Market2Grow.Net!

What does every CEO of a PT clinic need to know?

In this podcast, you'll get to hear from a $75 million PT CEO.

Neil interviews Steve Anderson, DPT. Steve is the former CEO of Therapeutic Associates, and built that to a $75 Million dollar physical therapy practice with more than 80 outpatient clinics in Washington, Oregon and Idaho. Steve was the CEO for 19 years, from 1998 to 2016 – and, in total, worked at Therapeutic Associates for 37 years!

He also served as the President of The Private Practice Section of APTA for 6 years between 2002 and 2008.

Today, Steve will share his insights on the PT industry AND being the CEO of a large PT practice.

Today, we’re talking to Garrett Salpeter! With a background in engineering and neuroscience, he’s the founder of NeuFit and creator of the patented Neubie device.

In business, he’s been a 3-time “Inc 5000 CEO” and his/NeuFit’s technology is used by hundreds of private practices as well as 50+ professional sports teams.

He’s going to tell us about his journey to developing the NeuFit Method, which uses direct current stimulation to help rehabilitate patients! He’ll also share his journey from engineering student to a highly successful CEO.

You'll learn...

What NeuFit is -- and how it helps PTs
How to incorporate electrical stimulation into their treatment practice
How to market/ sell cash pay or add-on services

This week, we're playing a webinar that Neil gave in March on how to attract more new patients on Google!

On the podcast, you'll learn...

How you can optimize your Google Business Profile to attract new patients
How much $$ you should spend on Google Ads each month
Ideal patient acquisition cost

Want to find out if you're #1 on Google in your city?

Request a PT Marketing Master Strategy Call! On the call, one of our PT marketing experts will analyze your current marketing efforts & give you a custom growth plan to improve. Just book your call at: https://access.practicepromotions.net/strategy-call

Where did you start YOUR journey as a PT Owner? How have you grown?

Today, Adam Schoenberg, PT shares his journey from intern, to a physical therapist, to the CEO and Owner of Atlas Physical Therapy & Sports Medicine, which is now a 4-location physical therapy practice in Saint Augustine, Florida.

Adam has been involved in all facets of the business, from patient care, to management, to ownership.

Today, he’ll share about his journey and what he’s learned about leadership, private practice growth, and ownership. You'll learn...

Mindset shifts he had to make on his way to CEO
How he uses a manual scorecard to manage his 4 locations
His biggest mistake as a CEO

View Atlas Physical Therapy's website here: https://atlasphysicaltherapy.com/

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Visit Market2Grow.Net to get your free book!

What is hurting most in your PT business? Is your front desk struggling to meet the standards you expect? Or are you full of patients...but don't seem to be making any money?

Today Neil interviews Brian Gallagher, PT. He’s a physical therapist by training, but since 2006 he’s been running MEG Business Management! MEG provides virtual training systems and coaching to PT Owners, so that YOU can reach the top 10% of practice owners.

Today, Brian is going to talk about something really practical – how to put out daily administrative fires in your business!

🚀 Free Stuff!

Download the Physical Therapy Guide to Optimizing Your Private Practice:

https://resources.megbusiness.com/resource-guide-for-pt-owners-0

Visit our Website:

www.megbusiness.com

Schedule a Free Discovery Call:

https://www.megbusiness.com/contact-us/

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Visit Market2Grow.Net to get your free book!

Feel like you're running on empty? Want to grow your PT business...but don't know how to reach the next level?

Today, Neil interviews Dr. Adam Robin. Adam is the CEO of Southern Physical Therapy & Pediatric Clinic – a successful, 3-location practice in Picayune, Mississippi.

Adam is also a Business Coach with the Private Practice Owner’s Club. He helps practice owners build a business that supports the life they REALLY want – and today, he’s going to walk us through some of the most COMMON struggles he hears from PT Owners he coaches.

You'll learn...

The #1 mindset shift all PT Owners need to make
How to identify what is hurting your business most (and fix it!)
Why Neil almost went bankrupt in his practice -- and what he learned

Free Stuff!

✅ Download Practice Owner's Manual by the Private Practice Owner's Club

Want to simplify your Practice Management? Download this manual to get step-by-step checklists, designed for practice success.

Click here to download: https://go.ppoclub.com/practiceownersmanual

📚 Claim Your Free Market2Grow Book by Neil Trickett, PT

What do the top 10% of PT clinics do to grow, hire, and profit better than anyone else? Learn when you claim your FREE Market2Grow book (for PT & Rehab Owners only).

Click here to download: Market2Grow.Net

Are you thinking about adding a membership or specialty service to your clinic? Lukas DeLorenzo from Coast Rehab talks about his clinic’s golf simulator and membership program, and how YOU can add an additional stream of revenue to your practice.

You'll also learn...

Why you need to be authentic when you choose a specialty
Invest in the best equipment for a cash-pay service
How Lukas markets his sports physical therapy practice

About Lukas DeLorenzo, DPT

Lukas Delorenzo is a Physical Therapist and the co-owner of COAST Rehab, a successful 3-location practice in New Jersey.

Are there GAPS in your schedules?

The problem might be your EMR.

This week, Neil talks to Mike Dwyer, the co-founder of Prompt EMR. Prompt is a software solution that empowers PT Owners to be more effective with their management and care delivery.

Prompt has seen fantastic growth and has helped several thousands of clinics to become more EFFICIENT and more profitable.

Want to learn more about Prompt? Book a demo here: https://www.promptemr.com/demo

Learn what the top 10% of PT clinics do to THRIVE by claiming your free Market2Grow Book by Neil Trickett, PT!

Do you want HIGHER paying patients? Then you may need to think outside the box!

Today, Neil talks to his longtime friend Tim Weyant. Tim is a Physical Therapist and the owner of Aspen Rehab, a successful PT practice in Coral Springs, Florida.

He is also the founder of Aspen After Surgery, which is a program that provides non-surgical treatment for patients with complications after plastic surgery, especially for people with breast implant complications.

Today, he’ll share about how PTs can think outside the box in a way that generates more revenue and opportunities for your business.

This podcast is sure to spark a lot of ideas for your practice!

Want to add a cash-based membership program to your PT clinic?

You CAN! This week, Neil interviews Christi Riley, DPT, Owner of Kintsugi Physical Therapy in the Normandy Park, Washington. You'll learn...

Who should run your yoga, pilates, or massage membership programs (hint: it's not you)
Why your clinic name may be more important than you think
Why treating a patient as a WHOLE person is so important

Get the Market2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.

Running a physical therapy practice is no small feat.

You're not just a clinician providing patient care; you're also a business owner responsible for marketing, operations, finances, and a team of employees. Balancing these dual roles can often feel like a juggling act, leaving you overwhelmed and stretched thin.

That's why this week Neil interviews Jamey Schrier, PT from Practice Freedom U. Jamey will share times on how PT owners can manage their time, including...

Define your priorities
Embrace the power of time blocking
Delegate and automate
Set boundaries and protect your time
Regularly review & adjust
Focus on personal growth

You don't want to miss this episode!

How can YOU market to student athletes year-round?

This week, Neil interview Jan Schorpion, Physical Therapist and the owner of St. Pete Physical Therapy, a stunning and successful practice in beautiful St Petersburg, Florida.

Jan will share how to market to coaches, students, and parents, and why he LOVES working with athletes.

Visit St. Pete Physical Therapy's website here: https://stpetept.com/

Other Resources on Marketing to Student Athletes

Blog - Game Plan: 5 Ways to Win at Sports Medicine Marketing

Podcast - How to Market Your Sports Medicine & Physio Practice w/ Julie Holmes

Market2Grow™ Strategy: Watch on YouTube .Learn how the top 10% of PT clinics GROW, HIRE, and PROFIT in their practices.

How are PTs doing? Today, we're unpacking WebPT’s 2024 State of Rehab Therapy report! This report surveys thousands of rehab therapists and practice owners about their top concerns and challenges. In this episode, we'll discuss...

Why 9.2% of rehab therapists QUIT in 2023 (hint: it's actually NOT salary)
What PT students are thinking about as they exit school
Positive changes & opportunities in the PT industry

Our guest is Heidi Jannenga, DPT – who should really need no introduction. In 2008, she co-founded WebPT after recognizing the need for a more sophisticated industry-specific EMR platform and has since guided the company through exponential growth, while garnering national recognition. Now WebPT provides many practice experience management software solutions, with the goal of helping rehab therapists run better businesses.

📊 Download the 2024 State of Rehab Report: https://www.webpt.com/downloads/the-state-of-rehab-therapy-in-2024

🌊 Learn about the Rizing Tide Foundation: https://rizing-tide.com/

Every patient deserves to feel represented by their healthcare provider—and have access to affordable care. That’s why Rizing Tide offes student scholarships to inspire more diversity and inclusiveness in the physical therapy workforce.

🚀 WebPT: https://www.webpt.com/

Ever considered adding mental health services to your practice? It may make more sense than you think! This week, Neil has a fantastic talk with Chloe Tudor, RMT and Co-Owner of For Health's Sake, a 3-location multidisciplinary practice in Ontario. She'll share about...

How mental health + PT work together
Why patients like holistic care
Why mental health generates more revenue than PT
Her incredible success with Google Ads
...and why Practice Promotions has given her confidence as a business owner

Don't miss this great episode!

About Chloe Tudor, RMTChloe Tudor is a Massage Therapist and the co-founder of For Health’s Sake, a successful 3-location multidisciplinary practice in Ontario, which includes physiotherapy, chiropractic care, massage therapy, psychotherapy, naturopathy, acupuncture, and osteopathy.

Visit their website at: https://forhealthssake.ca/

Many industries would kill for the kind of demand we have in PT! But in your practice it is easy to get caught up in the negative, the challenges, the grind of small business. I get it -- because I've felt the same way.

However, if things seem like more of a challenge, or are not going right in your practice, have faith, because YOU can turn things around for the better.

There is good news. The PT industry as a whole is VERY much in demand. Many industries would kill for the kind of demand we have. A growing older population that needs our help, a overall very wealthy country and population (comparatively to the world), and a public that is paying billions of dollars for alternative routes for health and medical services.

Listen to this podcast to hear about 5 reasons to be OPTIMISTIC about the PT industry in 2025!

In this podcast episode, you get EARLY ACCESS to a new training! Market2Grow REVEALS how the top 10% of PT + Chiro clinics are growing new patients, attracting top talent, and increasing profitability simultaneously using the 3-pronged Market2Grow™ Strategy.

▶️ Watch the 69-Min YouTube Video: https://youtu.be/qtBSG46bZQQ?si=35_NcurOBnN1i5NX

📊 Get The 38-Page Report: https://access.practicepromotions.net/get-market2grow

📞 Claim Your 45-minute "PT Marketing Master" Strategy Call: https://access.practicepromotions.net/strategy-call

WHO IS THIS FOR?

✅ Growth-minded PT, Rehab, & Multidisciplinary Clinic Owners with
✅ 2+ Providers who are
✅ Dealing with competition, low patient volume, or aren't sure who they can trust for advertising success.

On this webinar recording, Neil unpacks "Your 2025 Digital Marketing Plan" and what you need to do to MAXIMIZE your new patients online in your Physical Therapy or Chiropractic business going into the New Year.

Love the recording, but want Neil to answer your questions live? Join us live!
We are hosting this LIVE webinar again on Tuesday January 14th, 1pm Eastern!
Click here to register now: https://access.practicepromotions.net/plan2025

WHO IS THIS FOR?

✅ Growth-minded PT & Chiropractic Owners with
✅ 2+ Providers who are
✅ Dealing with competition, low patient volume, or aren't sure who they can trust for advertising success.

If you don't PLAN, you won't GROW your PT or Chiropractic practice.

...but at the same time, creating a massive yearly plan that you then ignore is a waste of time.

On this practice, you'll learn a few simple planning tips that you'll actually USE to grow and level up your practice. Those tips include...

Setting patient visit goals for Q1 2025
Analyzing where the bottlenecks are in your practice (is it you?)
...why planning is worth it in the first place

Happy New Year!

Don't get left behind! In this podcast, Neil shares on upcoming trends in practice marketing for 2025. Listen to learn about...

Marketing to hire - how to win the battle for top talent
Google vs Facebook advertising -- which one is the best for private practices?
AI for PT and Chiro marketing
Using data to make the right marketing decisions - website tracking, call tracking, and making sure Google Analytics is HIPAA-compliant

Request a "Marketing Master" Strategy Call: https://access.practicepromotions.net/strategy-call

Is it possible to GROW your PT clinic if you're in a rural community? Absolutely! Today, our guest Jay Schultz, DPT shares how he's grown his patient visits by 15% and new patients by 19%, despite being in a town of 3,562.

In this podcast, you'll learn...

Which marketing strategies work in a rural area (and which don't)
Why Google review are crucial for rural clinics
How to connect with older patients via newsletters

Schedule your PT Marketing Master Strategy Call today: https://access.practicepromotions.net/strategy-call

Leave us a 5-star review by scrolling to "Ratings and Review" on Apple Podcasts

About Our GuestToday we’d like to welcome Jay Schultz, founder of Schultz Physical Therapy and a Practice Promotions client!

Recently, Jay opened his second clinic location in rural Franklinton, Louisiana – which has a population of 3,562.

Yet despite the small community, Jay’s Franklinton location has seen steady growth. My team tells me that Franklinton has seen a 19% increase in patients + a 15% increase in patient visits (compared to last year).

In this podcast, Jay will share with us how he’s marketing his rural clinic location.

It's the 100th episode of the Practice Marketing Podcast! To celebrate, we have special guest Mike Horsfield, President of the APTA's Private Practice Section, on to discuss...

The future of reimbursements & cash pay
Hiring - why it's a good problem to have
The future of the PT industry

If you want to learn about what's coming in 2025 for the physical therapy industry, you NEED to listen to this episode.

About Our Guest: Mike Horsfield, PTMike is the CEO of Rock Valley Physical Therapy, which is one of the largest therapist-owned PT practices in the nation. He is also the President of the APTA’s Private Practice Section.

Today, he’ll talk to us about the future of the PT industry. Are the best days behind us? Or can PT practice owners STILL create thriving businesses in today’s economy and into the future?

Do you struggle to hire PTs, Chiros, and front desk people? Feel like you're LOSING the battle for talent?

Your hiring headache ends now. At Practice Promotions, we've developed a custom way to get your job postings ranking ABOVE ZipRecruiter and Indeed...at a FRACTION of the cost!

Watch Market2Hire video demo now: https://neil-4.wistia.com/medias/gj6e9ft7cs

Newsflash -- if you're like most clinics, you have a list of hundreds (maybe thousands) of patient emails! You should be reaching out to them over email at least 2x a month -- because when you do, you'll boost patient reactivations, retention, and referrals.

After you listen to this podcast, you'll know...

Why you shouldn't use Mailchimp or ConstantContact
Which emails get the best open rates
How often you should email patients

About Wes Taylor
Wes is the Special Projects & SEO Manager for our clients here at Practice Promotions. But before that, he was a digital account manager for 5 years! He’s helped hundreds of clinics attract more new patients with their website, SEO, and email marketing.

Today, Wes will talk to us about how PTs get more patients with email marketing – WITHOUT violating HIPAA.

Want to GROW and scale your PT or Chiro clinic?

After you listen to this podcast, you'll know the 5 roadblocks that are SLOWING DOWN your success...

Not knowing your OWN goals
Working in your business, not ON it
Thinking everyone works the same as you
Not understanding cash flow, profits and maximizing internal sales/business
Outsourcing - why you should invest in quality vendors for clinic roles such as marketing

About Our Guest - Raj Suppiah, Co-Founder of Foundation PhysiotherapyRaj co-founded Foundation Physiotherapy in 2011 with the passion of delivering high-quality health care in a progressive, non-traditional setting.

Since then, the company has since grown to seven locations across the Toronto area.

Raj ALSO coaches clinic owners and healthcare entrepreneurs to improve themselves and their businesses. Check out his coaching services here: https://www.rajsuppiah.com/

Do holiday cancellations drive you crazy? Hate the feeling of watching gaps open up on your schedule during Thanksgiving and Christmas?

You have the power to PREVENT holiday cancellations before they start. After listening to today's episode, you'll learn...

Simple scripts to overcome cancellations (literally just listen and repeat!)
Why you should NEVER schedule a patient to come in the day after vacation
Easy mindset shift around cancellations for you & your team

Download this PDF on Simple Holiday Scheduling & Marketing Tips today!

About Our Guest
Dee Bills from Front Office Guru will Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!

How can YOUR practice use AI?

Well, there may be things you can automate to take the load off your front desk. In this podcast, Neil interviews serial entrepreneur Mansoor Ahmed from Wiz Health. They discuss...

How practices will be using AI 5 years from now
How Wiz Eligibility makes scheduling easy
The power of AI for documentation

Want to learn more about Wiz Eligibility? Click here to watch a 1-minute video about Wiz Eligibility for your practice.

🍁🎃 It's pumpkin spice season! Fall is a great time to connect with past & current patients over social media. On this podcast, you'll learn...

Which social media channels to post on
How to connect with patients over fall seasonal activities
What to post for Halloween, Thanksgiving, Breast Cancer Awareness Month, Veteran's Day, and more!

Other fun social media ideas include...

Healthy fall recipes!
Fall safety tips (how to hike safely, etc)
Fun fall events & activities in your local community (they'll actually like and share this!)

Want even MORE fall social media ideas? Check out this blog to learn more: https://practicepromotions.net/fall-social-media-content-ideas/

Did you know we have a NEW social media program? Visit our website to learn more!

Want to increase patient retention? Then you should attract the RIGHT kind of patients...with workshops! In this podcast, Jon Clay from SOS Physiotherapy will share how he's run workshops & webinars to attract new patients.

You'll learn how to...

Choose the right workshop topic
MAKE THE SALE when you follow up with attendees
Get your team involved

Plus, you'll hear why Jon Clay took the plunge & invested in Google Ads!

About Our GuestJon Clay is a physiotherapist and owner of SOS Physiotherapy, a successful 5-location practice in the Kitchener, Ontario area. He’s also a coach and mentor to other practices through Clinic Accelerator helping them grow their businesses.

He has been a Practice Promotions client since 2018 and has gotten GREAT results with his physiotherapy marketing.

This week, while Neil & his team are at the APTA's Private Practice Section conference, we're re-running one of our most POPULAR podcasts of all time!

In this episode, you'll learn how to...

Stop feeling awkward & get more Google Reviews
Hack your Google Business Profile to attract more new patients online
WHY Google Reviews are so crucial in today's world

You don't want to miss this episode! Plus, we'll see you next week with ALL NEW content!

What do people say about you behind your back?

Whatever they're saying, that's your "brand."

In this podcast, you'll learn...

How to create a clinic brand that stands out from the crowd
What a 'brand' IS and isn't
How a strong brand will help you hire

About Our GuestToday we’re talking to Jamey Schrier from Practice Freedom U.

Jamey has helped hundreds of growth-minded practice owners achieve uncommon success without the burden of working excessively in the clinic. If you find yourself frustrated by inconsistent patient flow and reduced insurance payments, or if worries about financial stability and competition keep you up at night, Jamey can help.

Are you struggling to hire new PTs or Chiros?

Is your failure to hire crippling your business growth? Does hiring make you lose sleep at night?

We get it. In this episode, Neil is joined by Rick Lau & Shaida Rabie from Clinic Accelerator. We'll teach you...

How to use social media to hire
A secret way to use Google to hire & beat Indeed / Ziprecruiter
How to make your clinicians' lifestyles part of your marketing

About Our Guests

Rick Lau is a healthcare entrepreneur and business coach with 20+ years of experience. He has built and successfully exited multiple businesses, including a network of 127 physical therapy clinics with over 1400 staff. Rick has grown his personal brand on social media with over 15.7K followers and 3.7M views using his proven strategies and tactics. Rick is also a lecturer at the Schulich School of Business (York University) Health Industry Management MBA Program.

Shaida Rabie is a GenZ social media expert who generated over 3.7M organic social media views in the last year alone and trained over 212 marketing coordinators. She’s helped numerous 7 and 8-figure clinic owners boost their patient numbers and attract new recruits with her digital marketing strategies. She currently mentors over 950 clinics, teaching their teams how to harness the power of social media to attract new patients and take their marketing and businesses to the next level.

Do you want to grow your clinic into a multi-million dollar business?

It's possible, but you need the right mindset! In this podcast, Dr. Sterling Carter will teach you about...

How to make a family-owned business WORK (Without tearing each other apart)
Servant leadership
Why most businesses FAIL
What the Army taught him about building a business

About the GuestDr. Sterling Carter is an Army veteran, physical therapist, and a successful entrepreneur and business owner. In 2008, he opened his private clinic – Sterling Physical Therapy and Wellness. Then, in 2011 Sterling launched Sterling Staffing Solution with his brother to help employers find top talent. He’s also launched a transportation services company AND grown Sterling PT to 3 locations.

AND in 2018 Dr. Sterling Carter brought all his experiences together and wrote and published a book “Double Your Success, principles to build a multi million dollar business”. on how to build a multimillion dollar business.

Today, he’s going to share some of his tips on how to build a successful business.

If you hire a local marketing agency that doesn't understand PT / Chiro...you could end up seriously BURNED and in violation of HIPAA.

In this podcast you'll hear...

HIPAA horror story - how ad retargeting cost one physio $1000s
How to identify SCAMMERS and fake marketing gurus
Why "we'll get you to Google in 30 Days" = ridiculous and unrealistic

What's changed in the PT industry in the past 50 years? What's stayed the same?

In this podcast episode, Neil interviews John Repsher, PT -- owner of Repsher Physical Therapy and a PT for 50+ years. They'll cover big changes in the PT industry, like...

Hiring, student debt, and insurance reimbursements
How relationships with doctors have changed over the decades
How orthopedic surgery has improved

You don't want to miss these words of wisdom!

Are you crippling your staff morale? Tune in to find out...

Do you want to BUILD your PT or Chiro business into a brand that spans multiple locations?

In this episode, you'll learn...

Bob's secret to managing 4 locations with just 1 meeting / week
Biggest mistake he made when expanding
Why having multiple locations is OVERRATED (and what you should focus on instead)

Bob Thomas is the CEO and Founder of Achieve Physical Therapy, a successful 4-location practice in Massachusetts.

Want MORE doctor referrals? In this episode, former Director of Marketing Maria Gallery will give advice on...

How to get the front desk gatekeepers on your size
The first person you should hire on your clinic's marketing team
The WORST event she ever hosted for her clinic

Get ready to boost your doctor referrals with this episode!

About Maria GalleryMaria is a Business Development Representative here at Practice Promotions. But before that, she was the Director of Marketing at Spectrum Physical Therapy, where she managed the marketing for seven outpatient clinics locations. While there, she contacted a minimum of 1,350 referral sources per year, increased Spectrum’s referral rate by 30%.

She’s also worked to help Practice Promotions customers grow their online presence and attract more new patients on Google.

Today, she’ll talk to us about increasing doctor referrals to your clinic.

Are you thinking about selling your practice? Or maybe even acquiring another?

In this week's episode James Casady of Platinum PT talks with Neil about his experience acquiring and selling practices, and the challenges that come along with it.

Listen along and be sure to Subscribe so you don't miss out on future episodes!

Are you considering opening another clinic location?

Listen to today's episode with Dr. Kwab Ofori-Ansah to hear first hand experience and tips on how to get the ball rolling!

Are you a Chiropractic Practice Owner who faces these struggles...

Past patients never coming back
Hiring for your clinic
Meeting your revenue goals
Competition — It seems like there’s a new chiropractic clinic on every block
Attracting the right kind of patients (We love cash-pay clients!)
Building their brand
Standing out from competitors
Developing CONSISTENT revenue to take home to your spouse and family

Fortunately, the solution to all of these issues often rests on implementing some fresh new chiropractic marketing ideas. The right marketing strategies help you not only make more money from your past and existing clients but also to attract new ones.

If you’re looking for more ideas to market your chiropractic business, here are 10+ practical ideas to get you started.

Are you a marketing coordinator who wants to attract new patients & succeed at your job?

Then this podcast is for you! Neil interviews Practice Promotions Account Executive and former Marketing Coordinator Blake Willis.

He'’ll share his tips on how Clinic Marketing Coordinators can...

Boost doctor referrals
Stand out from the crowd of pharmaceutical reps
Track the metrics that matter

So if YOU are a Marketing Coordinator or if you’re thinking about HIRING a Marketing Coordinator, listen to this podcast all the way through!

Do you struggle with LOW patient volume in the summer?

You don't have to! Listen to this podcast to learn 5 great summer marketing ideas, which will help PTs, Chiros, and Surgeons BOOST their patient volume.

Neil will share how to...

Leverage your customer / patient list
Be topical
Be social
Create an irresistible summer offer
Leverage digital advertising for boosts

Do you want to GROW your business? Google Ads are the #1 way to boost your patient volume. This week, Neil talks to Colin Sisco: a physical therapist, owner of Kaizen Physical Therapy in Seattle, and a 4-year Practice Promotions client!

Since starting with Practice Promotions' Google Ads PRO System in 2020, Kaizen PT’s Google Ads have generated over 1000 conversions online, which translates to hundreds of extra patients in the clinic!

In this podcast, Colin will share...

How Google Ads bring 15 - 20 new patients every month
Why owners should NOT run their own ads
The impact of Google Ads on his business

PLUS he'll also share his top tips on empowering your team!

You don't want to miss this episode.

Want to learn more about Google Ads for medical practices? Check us out at: https://practicepromotions.net/services/google-ads/

Are you struggling to hire RIGHT employees?

We get it. The battle for talent is real -- and the supply of high-quality practitioners is low. But when you have an internship program, you'll create a steady stream of new employees to your practice. In this podcast episode, successful Practice Owner Ujjwal Shakya will teach you....

How he set up his residency-like PT internship program
How to get started with an internship
How to connect with local universities

Whether you’re a PT, chiro, or another medical practice owner, you can learn a lot from Ujjwal’s approach to creating an internship program.

About Ujjwal ShakyaUjjwal Shakya is a physical therapist and founder of MMA & Sports Rehab, a successful Physical Therapy practice in Arlington, Virginia.

We could talk a lot about Ujjwal’s success. He’s got two Doctorate degrees– one in physical therapy and one in manual therapy. he won the Best of Arlington Award two years in a row in the Physical Therapist category. And in his free time, he practices mixed martial arts and Muay Thai!

But today we’re going to talk about the unique, residency-like internship program that Ujjwal has set up for Doctor of Physical Therapy students at his practice. He has a passion for teaching and wants to impart a holistic approach to physical therapy. He won Outstanding Clinical Educator Award in 2012 from Marymount University and same award in 2024 from George Washington University

Should you be using ChatGPT in your clinic? If so...how?

In this week's episode, you'll learn about...

How AI will impact your clinic's Google Rank & SEO
Pros and cons to using ChatGPT for in-clinic and digital content
Using AI to generate social media content

AI is one of the hottest topics in Clinic Marketing -- so you don't want to miss this episode!

**About this week's guests

Matthew Goodemote, PT** is the Director of Copywriting here at Practice Promotions. He and his team keep up with the trends in using AI for writing blogs, web content, and even social media, so our clients have content that is both easy for Google to read and easy for HUMANS to read. Today he’ll share how YOU should and SHOULDN’T use AI to write copy.

Jacob Siner is the Director of Marketing here at Practice Promotions. He’s been keeping up with how AI can help us create more personalized marketing AND reduce our workloads.

Is your clinic brand STRONG? Or is it...forgettable?

In this week's episode, Neil interviews McKenna Dance, the Director of the Patient Engagement Team here at Practice Promotions. They'll talk about...

What is branding vs marketing?
Why is “branding” important to a medical clinic?
How can a clinic create an UNFORGETTABLE brand?

Plus, McKenna will share how our clients Elliott Physical Therapy and Foundation Physiotherapy have built strong, unforgettable brands in their communities.

Do patients only want to see YOU? Do you struggle to hand patients off without feeling impersonal? Do your staff run YOU, instead of you running your staff?

Most practice owners stay small because they can't control their staff or systems.

But you -- yes, YOU -- don't have to be that way. In this podcast, Neil will draw from his own 20+ years in business ownership to teach you how to stop treating 40 hours a week. You have the power to take back control of your time and your business.

Let's dive in.

Is inefficiency CRIPPLING your practice?

In this podcast episode, CEO Neil Trickett interviews Mike Dwyer from Prompt EMR. You'll learn...

Top 5 things that makes practices inefficient
What is crippling your profit ratio
1 simple step you can take to build your clinic's efficiency and profitability

You don't want to miss this episode!

Plus, check out Prompt EMR at promptemr.com.

Many of us went to school to become PTs, chiros, or surgeons – but we never went to school to learn business. And unfortunately, a lot of clinic owners I’ve talked to over the years have felt…

Overwhelmed by running their own business
Poorly equipped to manage billing, finance, front desk, people management
Out of control of their own business!
Employees that run amok

I felt that way too. Over the past 20 years, I'vehad to LEARN to be a better business owner. I had to think of myself as an entrepreneur, not just a PT.

Here are my Top 10 Business Resources for Clinic Owners. They've helped me, and they WILL make you a better business owner!

Good to Great - Jim Collins
The One Thing - Gary Keller
Traction - Gino Wickham
The Five Dysfunctions of a Team - Patrick Lencioni
Scaling Up - Verne Harnish
Get Scalable - Ryan Deiss
No B.S. Guide to Maximum Referrals and Customer Retention - Dan Kennedy and Shaun Buck
Pulling Profits Out of a Hat - Brad Sugars and Monte Wyatt
Simple Numbers Straight Talk, Big Profits - Greg Crabtree
Profit First - Mike Michalowicz

Do you want to SELL your practice down the road?

Then you need to start building value in your business NOW. On this podcast episode, Neil interviews Amit Gaglani, PT, on how to sell your practice at maximum value and what buyers are looking for.

For 18 years, Amit Gaglani ran Arrow Physical Therapy in New Jersey.

He grew Arrow’s revenue to 7 digit figure by scaling operations, nurturing strong referral relationships and creating a management team.
Arrow won Outstanding Business of the Year, Top 5 Best Physical Therapy Practices in 2010 and other state, local awards.
Profit margins were at 25-30%.

And then… Amit sold the practice!

Now Amit works as a consultant between private equity groups and PT clinics. And whether you’re a PT, Chiro, or any other type of medical practice, you can learn a lot from Amit.

Today, he’ll teach you what buyers are looking for and how to build your practice to sell.

Do you struggle to come up with social media ideas for your clinic?

That struggles stops now! In today's podcast, Neil interviews Rick Lau and Shaida Rabie from Clinic Accelerator, on how to use social media to grow your business! Rick has grow and exited over 127 clinics.

You'll learn how to...

Boost patient referrals
Attract Gen Z
Grow your practice

Learn more about Clinic Accelerator here: https://clinicaccelerator.com/
Don't forget to follow Rick Lau on Instagram at @thericklau

Do you want to create an experience patients LOVE?

David Lott is a master at creating a WOW patient experience – and then including that in his marketing. If you doubt how much his patients love Lott PT, just check out their 800 online reviews!

In this podcast, David & host Neil Trickett will teach you how to...

Capture the patient experience with photos
Get more Google Reviews
Show why your practice is different!

Imagine if 1 in 3 patients replaced themselves with a friend or family member. What would that do for your practice growth?

In this episode, you'll learn 6 successful habits to grow your word of mouth referrals to your medical practice.

Prefer to read? Read the blog version of this podcast here: https://practicepromotions.net/6-habits-generate-physical-therapy-referrals/

Do you want MORE word-of-mouth patient referrals?

A few years ago, Neil interviewed Jamey Schrier from Practice Freedom U. He gave an AMAZING talk on how to automate patient referrals for your practice. You'll learn...

Simple actions to take each month to boost referrals
How to get your team on board
How to make patients WANT to refer to you

This webinar continues to be one of our most useful and most-watched videos online, so I wanted to share it with you all on the podcast.

Jamey talks about getting referrals for a physical therapy business, but the tips he gives also apply to chiropractors, orthopedic surgeons, and other rehab businesses.

I can’t wait for you to hear these referral tips. So sit back, relax, and enjoy this webinar on patient referral tips!

Yikes! Do you have a clinic location that's underperforming?

Don't panic! In this episode, you'll learn how to use marketing to help an underperforming clinic. You'll learn...

How to track growth across clinic locations
How to build relationships around the area in a new spot
How to delegate across your clinic staff
Organize & coordinate your marketing across locations

Our guests are Colin Bostic & Olivia Mansfield from Connecticut Physical Therapy Specialists, a successful 3-location practice in Hartford, Connecticut!

Colin is the Business Manager and Olivia is the Marketing Coordinator. Today, they’re going to share their wisdom on how to market a multi-location practice.

Do you run your business? Or does your business run YOU?

Too many practice owners feel out of control in their business. That's why this week we're talking about how to take the reins in your practice...and your life!

Our GuestMichelle DeMarchi is a a physiotherapist and an osteopathic manual practitioner. She founded PhysioPlus Health Group in 2001, which has grown to include physiotherapy, chiropractic care, massage, pilates, yoga, naturopathic doctors…you name it, Michelle’s got it in her practice!

I really admire Michelle’s resilience and her dedication to taking control of her business and her life. Michelle, welcome to the podcast.

Do you make a lot of money...but after paying your expenses, it seems like there's not much left?

Then you have a problem with "Control".

In this podcast, Neil talks to Eric Miller from Econologics Financial Advisors about the basic triangle of economic freedom for practice owners: acquire, control, and expand.

Eric will also share some wisdom on saving for taxes, expanding profit in your business, and getting a 5x return on what you're making now.

To get more advice from Eric, visit his website at https://econologicsfinancialadvisors.com/

Do you think that if you just do good work, people will come to you?

The tough news is...they WON'T. You have to reach out to them.

In this episode, Neil interviews longtime Practice Promotions client Rich Albanese. Rich is PT, business owner, and active member of his community in New Brighton, Pennsylvania. In this podcast you'll learn...

Rich's biggest mistake as a practice owner
How he took his schedule from "always fluctuating" to "consistent"
The surprising impact of patient newsletters on his business

If you're like most clinics, your website is LOSING 98% of people who come to your site.

That's just wrong!

So here are 10 tips to help your website HOOK and KEEP visitors' attention.

You can also read about them here!
https://practicepromotions.net/tips-hook-attention-website-visitors/ Be smart. Websites designed by Practice Promotions convert 2-3x the industry average. We know how to bring in patients from online. Schedule a demo with us today at PracticePromotions.Net.

Do you want to increase your clinic revenue in 2024? Then this podcast is for you!

Travis Robbins, PT from Next Level PT will teach you how to...

Focus on the #s that matter
Grow your profit
Finally start winning in your practice

Don't just be a listener -- get involved!

Make sure you sign up for Travis' LIVE event in April 2024, the PT Profit Forum: https://app.physicaltherapybilling.com/april-live-event-page-2766

Even if you can't make it, join his Next Level PT Facebook group. It's where all the profit-minded PTs are hanging out: https://www.facebook.com/groups/NLPTMastermind/

Finally, if you liked the content in this episode, you'll love Travis' new book, Hidden Millions Machine: https://books.physicaltherapybilling.com/freebook?fbclid=IwAR2lrsKYEo4NUJH-cGiAqNMnGEJ7ZHmcdo-jghioodRo7yI3KjwcmvS2WeU

Do patients land on your websites and think "WOW" or do they think...YIKES?

Lots of practice owners are turning patients off with their website, and they don't even know it!

That's why in this episode, Neil talks with Matt Goodemote, physical therapist and director of the copywriting team here at Practice Promotions, about writing for your website! You'll learn...

What "copywriting" is & why you can do it!
How to accurately describe what you do...while not scaring patients away!
How to show empathy & authority

Do patient cancellations drive you crazy?

Today, Neil interviews Dee Bills, the founder of Front Office GURU and the creator of The Front Office Training Academy, to talk about how to build a winning front desk team.

Dee successfully built training systems and processes in her own PT practice resulting in consistent arrivals over 95% and a growth rate over 300%.

Now, she helps private practice owners build a WINNING front desk team…and crucially, stop losing MONEY from your front desk!

Learn more about the Front Office Guru here: https://www.frontofficeguru.com/

Do you want some FAST and EASY way to improve your Google rank?

Then look no further. In this podcast episode, Neil will discuss...

Simple tweaks to your Google Business Profile that will attract more calls -- like adding pictures, answering the Q&A, and creating your own posts
How to get more Google Reviews
How often you need to update your website

View Neil's slides here: https://docs.google.com/presentation/d/1sJTv5eKXyxt6AJ6tyaVwm3hjcXb8rhEJ-0G_554w5mw/edit?usp=sharing

Today we’re talking about using Google Ads for rehabilitation, chiro, and medical practices…

How Google Ads can go BADLY wrong when you run them yourself
WHY you should use specialist help
How you can choose the RIGHT Google Ads agency!

About Our GuestJosh is our Senior Google Ads Specialist at Practice Promotions! His team works with over 150 Practice Promotions clients to grow their business with Google Advertising. Currently his team manages over $1.5 million in ad spend each year, so he has a lot of insight into what works for a practice.

Is your clinic volume inconsistent?

It’s time to take back control.

Take understand what’s really going on in your practice and attract more new patients, you need to know these 5 key marketing metrics.

Website conversion rate
Leads to evaluation conversion rate
Number of patients reactivated this month
Customer acquisition cost
Percent completed plan of care

Listen to learn how to track each of these!

Are you LOSING the battle for Google?

The lower your Google rank, the fewer new patients you get. It's that simple. But today, Neil will share 3 SEO hacks that will get you to...

Optimize your website
Rank on Page 1 on google
Get more new patients

If you want the details...

Neil will walk you through the SEO Trinity -- the strategy we use at Practice Promotions to help hundreds of clinic owners get more new patients online. The 3 parts of the SEO Trinity are...

Optimizing your website
Building an online business profile on Google, Apple, and Bing
Crossing your t's with the technical stuff-- listings, citations and backlinking

Now stop reading! Go ahead and listen to this short and sweet, 20 minute episode.

Do you need new patients NOW? In this episode, Neil talks to Julie Holmes about how to market a multi-disciplinary practice! You'll learn...

What marketing tactics work best for sports medicine, physiotherapy, and chiropractic care
The pros and cons of being a multi-disciplinary practice
Simple tips to boost your marketing results

About Our Guest

Julie Holmes has been the Clinic Director of Peak to Shore Physiotherapy & Sports Medicine since 2015! Peak to Shore is a successful Practice Promotions client.

Peak to Shore is a 3-location practice in Ontario. It’s unique in that the practice includes Physiotherapists, Chiropractors, Sports Medicine Physicians, an Athletic Therapist, a Massage Therapist, and a Kinesiologist! We’re delighted to have her on the podcast.

Today we’re talking about direct mail. Is it dead? Plus, we’ll talk about 3 lies you probably believe about print marketing…and how that’s HURTING your practice.

We'll address the following lies...

Direct Mail is dead. It doesn’t work.
Print marketing is too expensive.
There’s no way to measure the results of print marketing.

Our guest is McKenna Dance, Director of Print Marketing atPractice Promotions! She has her Master’s degree in Mass Communication and Media Studies, and has helped over 200 Practice Promotions clients grow their business with print marketing.

Do you want your medical practice to be more focused, organized, and easy to run in 2024? In this episode, we'll give you 5 steps to bring ORDER to even the most complicated system in your practice.

After listening, you'll....

Feel confident about 2024
Know where to START to organize your business
Have specific tips to increase your revenue per visit!

Our guest is Travis Robbins from Next Level PT. He knows that running your medical business is NOT easy. 20 years ago, he founded his own practice, Robbins Rehabilitation, and experienced the joys, frustration, and adversity that comes with that.

Now, his practice has grown to 4 locations and over 2M in revenue with 2 more coming in 2024. As a founder of Next Level PT, he helps Physical Therapy Clinic Owners build security in their clinics and get back that sense of winning in the game of private practice!

Download this free resource from Next Level PT: https://practicepromotions.net/wp-content/uploads/2023/12/HMM-winning-in-private-practice-1.pdf PLUS, order a free Practice Marketing Sample Kit: https://practicepromotions.net/kit

Happy New Year! We know that it is a good thing to rank at the top of Google, but why is it so important?

Research shows that 86% of patients will perform an online search before booking an appointment
People trust businesses that rank the highest on Google
People are more likely to trust a business if it has multiple spots on pg 1 of Google

The bottom line is: if you want to improve your private practice in 2024, you need to attract more patients online.Learn more at: https://practicepromotions.net/services/physical-therapy-digital-marketing/

Merry Christmas!

Do you want to improve your practice in 2024? The #1 thing you need to do is attract patients online.

In this short episode, our CEO Neil Trickett will give you concrete tips on how to...

Get to the top of Google
Get MORE Google reviews
Combat patient drop off by evaluating your patient experience

Does asking for Google reviews make you feel AWKWARD?

You don't have to feel that way!

In this episode, you'll learn how to...

Ask for Google reviews with confidence
Teach your staff to get reviews
What you can learn from reviews

Today, our guest is David Lott, a Physical Therapist and Practice Promotions client! He is the co-founder of Lott Physical Therapy, which he founded in 2001! David Lott is a master at building trust and building his online presence with over 800 online reviews. He invests in portraying the patient experience at his clinic. Just check out his website at lottpt.com. Right now, he has...

607 Google Reviews!
234 Facebook reviews

Is your practice giving you the FREEDOM you dreamed of? Or does it feel more like a trap?

In this podcast episode, Neil interviews Nathan Shields, Founder of PT Owner's Club. You'll learn...

How to regain freedom in your clinic
1 simple step to make yourself more profitable in 2024
The simple systems you need to build so your clinic runs itself

About Nathan ShieldsNathan Shields knows that owning a PT clinic is hard work. During his career, he has owned, grown, and sold four different PT clinics for seven figures. That journey led him to launch the PT Owners Club where he’s helped hundreds of PT owners build profitable businesses that give them the time and freedom to step away.

Learn more at ptoclub.com!

20% of patients drop out of therapy during the first 3 VISITS.

That's not okay. To make matters worse, 70% of patients don't fulfill their authorized visits!

This week, Neil interviews Vikram Sethuraman, CEO of PT Wired, to see how we as Practice Owners can get patients to complete their plan of care.

You don't want to miss this episode!

About Vikram

Vikram is the Founder and CEO of PT Wired. PT Wired creates a branded app for your clinic, so that it’s easy to…

Remind patients to complete their plan of care
Market to past patients
Gamify Home Exercise Programs + improve patient outcomes

Since founding Elliott Physical Therapy in 2014, Darryl and Patti have expanded their practice to 8 locations and over 90 employees.

How did they do it? Listen to learn how to...

Use Google Ads to hire
Skyrocket your Google Reviews
Create a team that people LOVE to be on!
Think like business owners!

Practice Promotions is proud to have been with Darryl & Patti from the very start in 2014. You don't want to miss this episode.

Do you dream of turning your struggling clinic into a SUCCESSFUL business?

Then this podcast episode is for you. You'll learn...

How to identify an EXPENSE versus an investment
Get rid of your bleeding heart mentality
Build successful systems in your practice that free up your time

About Our Guests

Our client Chris Hicks is a PT and Founder of Foundation Therapy in Bridgeport, Texas. Earlier this year, the Bridgeport Area Chamber of Commerce selected Foundation Therapy as the Business of the Year 2023!

Ali Martinez is the Office Manager and go-to marketing person at Foundation!

How did Raj Suppiah grow his Toronto-based physio practice from 1 location to 7 locations?

The secret is a business mindset!

On this podcast, Raj will teach you...

Why you should assume you know NOTHING
How YOU can stop feeling stuck and develop a business mindset
Where marketing fits in with his successful growth strategy

About Raj Suppiah, BHScHons, MScPT, Cert. MDT, Cert. Sport PT

Along with his co-founder Matthew, Raj co-founded Foundation Physiotherapy in 2011 with the passion of delivering high-quality health care in a progressive, non-traditional setting. The company has since grown to six locations across the Toronto area.

Raj has been a Practice Promotions customer since May 2020.

Is one of your clinic locations STRUGGLING? Are you opening a de novo clinic, but don't know how to fill your schedules?

This week, we interview two clinicleaders from Trilogy Physical Therapy and Medically Oriented Gym, which is a successful 6-location practice in the Buffalo / Niagara Falls area in New York. They'll teach you...

How to cultivate a growth metrics
Key metrics to track ACROSS your locations
How 15% of their revenue comes from cash-pay memberships!

We're excited to hear from Sara Samland, Chief Operating Officer, and Matthew Kulpit, PT, DPT Vice President of Clinical Operations!

Your past patient list is a GOLD MINE -- and in this episode, Neil & successful PT Owner Billy Beaudreau will teach you how to mine that gold!

We'll go over...

How to grow your customer list
How to reactivate past patients with email
The power of print mail in increasing referrals!

About Our Guest

Billy Beaudreau, PT, DPT, OCS, MTC, FAAOMPT is the Owner of Comprehensive Physical Therapy! He is also a Practice Promotions client.

Billy is one of the few Physical Therapists in the New Orleans area to have both his OCS and FAAOMPT. Billy also has extensive experience and passion for educating and mentoring students and new therapists. He enjoys integrating this passion into Comprehensive Physical Therapy. In addition, Billy has ranked within the top 3 physical therapists in New Orleans through “Three Best Rated” and has been voted Northshore’s Best Physical Therapist.

How can you use EMAIL to bring past patients back into the clinic?

Neil interviews Practice Promotions client, Kelsey Anderson of Rising Sun Physical Therapy in San Francisco, CA! She'll give detailed recommendations on...

Email subject lines that WORK to bring in past patients!
The types of email campaigns that Kelsey runs
Other email tips & tricks that any PT, Rehab, or Chiro clinic can use!

You don't want to miss this one!

How can Practice Owners regain the JOY of owning a business?That's what Neil discusses with Dr. Michael Nula, Founder and Executive Director of Nula Training Systems®! He'll teach you how to...

Build systems in your practice that allow you to work SMARTER, not HARDER
Train your team
Regain the joy & freedom you dreamed of when you started your business

Are you PT Owner who is stressed? Overwhelmed? Maybe even struggling financially?

This week, Neil interviews Jamey Schrier, who will share advice on how PTs can TREAT LESS, EARN MORE, and enjoy your life! He has helped hundreds of PT owners get out of the day to day grind, trading time for money, and build a real business that runs whether you’re there or not.

It's 2023. Why are the most successful clinics using DIRECT MAIL to fill their schedules?

In this episode, Neil interviews Dr. Tony Cere and Susan Martin of Kinetix PT to learn how they've seen SUCCESS with print marketing!

How do you transform from a PT to a leader? In this special episode, we flip the mic around and interview the Co-Owners of Practice Promotions, Neil and Amy Trickett. They'll discuss...

The biggest difference between being a PT vs a business owner
How to successfully run a business as a husband / wife team
What happened when a doctor stopped referring (and killed 50% of their referrals)

Are you suffering from financial stress?

This week, Neil sits down with Eric Miller, Owner / CFO of Econologics Financial Advisors. Eric will share some create tips on how to...

Create a profitable business
Prosper despite the toxic healthcare economy
Protect your assets
...and more!

Are low reimbursements KILLING your practice?

In this episode, Neil interviews Practice Promotions customer & billing expert Matt Slimming, PT, DPT. He'll teach you...

How to increase gross revenue by up to 40% with improved billing!
The #1 mistake to avoid
The 4 key areas to focus on when it comes to billing and getting every cent you deserve

Matt Slimming is the CEO of PT Pilot Billing and RCM and STAR Physical Therapy!

Watch the episode here: https://youtu.be/ksIi2j9T9aI

If you want your clinic full in JULY, you have to start marketing in April!

In this webinar recording, PT marketing expert Neil Trickett will teach you want you can do NOW to make sure you have full schedules in June, July, and August.

Watch the full webinar here: https://practicepromotions.net/slow-summer-months-replay/

Inflation and economic uncertainty don’t have to crush your practice. In this episode, successful PT and business owner Dimitrios Kostopoulos, DPT from HandsOn Companies will teach you how to skyrocket your insurance reimbursements and profit in just 3 years.

The secret? Tune in to find out.

Does it feel like inflation is eating up all the profit you make in your practice? Are you frustrated because insurance companies keep cutting their reimbursements? Or are you struggling to hire because new PTs expect sky-high salaries?

We get it. These days, a lot of PTs are wondering if their practice will even survive the next year – let alone grow or expand!

But you’re not alone. There are lots of PTs who have figured out ways to increase revenue and profit in their practices. You just have to get a little creative.

This week, Neil Trickett interviews Ryan Tabaka from Squid Compression. He'll share how to add additional streams of revenue in your practice!

Will the physical therapy industry survive?

To answer that question, Practice Promotions CEO Neil Trickett interviewed Heidi Jannenga, co-founder of both WebPT and Rizing Tide, to find out.

What if you ALREADY had the volume of new patient calls you needed? In this action-packed webinar, Rick Lau from CallHero gives away 5 phone secrets that will help you convert more phone calls to paying patients.

From the PT Marketing Summit in 2022!

Are Facebook Ads worth it?

In this episode from the PT Marketing Summit, Neil talks to Chad Madden of Breakthrough on how to create, launch, and fine-tune Facebook Ads for your practice.

Most websites only convert 2-3% of visitors into patients...and to be brutally honest, if you're like most PTs, right now your site is probably converting much less.

But imagine if you could convert 5, 10, 15% of visitors into patients -- without spending a dime on advertising! In this podcast, Neil will teach you how to turn your website into a patient-generating machine.

Tired of the empty spots in your therapists' schedules? In this recorded webinar, Neil will teach you how to fill your therapists' calendars with new patients from Google. You'll learn...

How to dominate Page 1 of Google
Simple changes every practice owner can make to improve your SEO, or search engine optimization
How to get discovered by thousands more people online with the power of Google Ads

With the Google tips & tricks you learn in this webinar, you can turn your practice into a new patient machine!

How is marketing a pediatric therapy practice unique? Find out in this conversation with Kristen Masci, MS, OTR/L – Owner of Skills on the Hill, a Pediatric Therapy Practice in the Washington, DC Metro Area.

“It is 50% about the child and 50% about the parent. You need to treat the parent like the customer. It’s all about getting in their mind and thinking about what you would be looking for in a pediatric practice…”

Imagine being able to control the volume of new patients coming into your practice. How would this help you meet your goals?

In this webinar-turned-podcast, you'll learn the core strategy and best practices to go direct to consumer with your marketing. These strategies are used by 1000s of practices across North America!

After attending this webinar, you'll know...

How to go direct to consumer using digital marketing
How to better leverage your patient customer list
The correct budget for marketing for your practice to get the best results
How to enhance your practice’s online discoverability
What really gets new patients to convert from your website

“Any time you’re starting a practice, the first thing you need to focus on is patient experience.”

This week, CEO of Practice Promotions Neil Trickett interviews Vikram Sethuraman, Founder & CEO of PT Wired. They are talking about how to improve your patient experience.

Why patient dropout is a MASSIVE problem…and what you can do to solve it
How a mobile app will build your brand –using your logo and your name
Why PT owners should focus on patient experience AND customer acquisition

To check out the PT Wired custom mobile app, visit https://practicepromotions.net/app.

Feel like you're the only one who's thinking about the business? In this episode, Neil talks with Colin Sisco, Owner of Kaizen PT in Seattle, WA, about how to empower your staff and turn your PTs into marketers.

“PTs are generally afraid of the word marketing or the idea of selling themselves. There seems to be this thought of: I want to get paid, but I’d gladly give my services away for free."

You'll learn...

The #1 advantage of buying a practice vs starting from scratch
How to explain "direct access" to patients
How to keep in touch with past patients with newsletters, weekly emails, letters, and a Wall of Fame!
How to increase referrals, reviews, and returning patients by turning your PTs into marketers
Why empowering your staff will help you sleep better at night!

"I got cancer 18 years ago, when I was still running my practice as a single practitioner. I remember thinking that if I go down, my family won't get anything. So I decided that I had to build the practice up to more than one person."

Listen to hear Trevor's incredible journey from single practitioner to running a 13-person clinic at Preferred Physical Therapy in Florida. Hear about all the tools in his marketing toolbox, including...

Sponsoring an MMA fight!
Patient newsletters, sent monthly
PT Google Ads with call tracking
A custom Patient Engagement app
Developing a "profit center" in his business for Vestibular Therapy

...and much more!

Check out Preferred Physical Therapy's website here: https://pptfl.com/

"We've always had a direct-to-consumer mentality in our practice."

In this podcast episode, Neil interviews Dr. Andy Sotirokos, COO of Solutions Physical Therapy & Sports Medicine in Alexandria, VA. Their wide-ranging conversation covers...

Why frequent Google Reviews are CRUCIAL
How to use Google Ads to drive patients to your door
The danger of relying on physician referrals

Check out Solutions Physical Therapy's website here:

https://solutionsphysicaltherapy.com/

What do reimbursement cuts mean for your clinic? Impending doom, or an opportunity to take your practice to a whole new level? Listen to learn the 3 key areas you CAN control to overcome reimbursement cuts and make your practice more profitable.

To learn more, read our blog at: https://practicepromotions.net/business-planning/practice-overcome-medicare-reimbursement-cuts/

Is it WRONG to market to past patients? "I hope I never see you again" and other things PTs should NEVER say!

In this episode, Neil interviews James Pumarada, Owner & PT at Complete Physical Rehabilitation, to learn...

How to leverage your past patient list and increase referrals
How to start a cash-pay section of your business
What happened when James stopped direct-mailing his patient list for a month

Visit Complete Physical Therapy's AMAZING website at: https://cprnj.com/about/our-practice/

“We’ve tripled our quarterly physician referrals. And the only new thing we’ve implemented is the new look to our physician letters.”

This week, Neil interviews Mitch Bell, Marketing Director of Madden & Gilbert PT. You'll learn...

The secret to effective physician marketing
How marketing systems FREED UP Chad Madden to co-found Breakthrough Marketing
The first marketing hire EVERY PT owner should make

Check out Madden & Gilbert PT's new site here: https://maddengilbertphysicaltherapy.com/

If you don't have the right strategy, your PT marketing will SUCK. But it doesn't have to. There's a proven, effective 5-step PT marketing strategy you can start implementing in your clinic TODAY. It's trusted by 1200+ clinics in North America.

Access the full Ultimate PT Marketing Training [video + worksheets]: https://practicepromotions.net/physical-therapy-marketing/training

Request an Ultimate PT Marketing Sample Kit: https://practicepromotions.net/marketing

When is the wrong time to sell your practice?
What is your exit strategy?
How can you increase the value of your practice?In this episode, Neil discusses all these questions with Dr. Dimitrios Kostopoulos. Dimi is a physical therapist, business owner, and mentor to so many! He is the founder of Hands-On Diagnostics Companies, and helps PTs triple the value of their practices by adding diagnostic tools like EMG Testing, MSK Ultrasound Testing, and more!

Dimi will teach you how to increase the value of your practice before you sell... and when is the WORST time to sell!

Learn how to work with Dimi here: https://handsoncompanies.com/

Learn the 5 simple tips to improve your PT website here: http://practicepromotions.net/ptmakeover

Getting frequent reviews on Google, Facebook, or Yelp is one of the best ways to increase your online presence and reassure potential patients that you’re a legitimate, helpful business. There’s just one problem: asking for reviews can feel so awkward!

In this episode, our CEO Neil Trickett will teach you...

Why reviews matter
How OFTEN you need reviews
How you and your PTS can overcome the awkwardness of asking for the review
The ONE question you need to ask patients in order to get a review that isn’t just fluff.

To access the 10-Minute Website Makeover mentioned in the podcast, visit: https://practicepromotions.net/unlock-pt-workshop-training/access-website-makeover

“You can’t be purposeful about marketing if you’re spending 40 hours a week treating patients. You have to be purposeful if you want to grow.”-- Raj Suppiah, PT

In this continuation of our conversation with Raj, we’ll find out the #1 thing that Raj says has contributed to his practice’s success in the past 3 years.

Raj Suppiah is the Co-Founder of Foundation Physiotherapy & Wellness in Toronto.

You can access the 10-Minute Website Makeover mentioned in the episode here: https://practicepromotions.net/pt-workshop-training/access-website-makeover.

What if you weren't the only one working on your business? What if your PTs knew your key metrics and were working on marketing, too?

In this episode, Neil talks with Raj Suppiah, Co-Founder of Foundation Physiotherapy & Wellness in Toronto, who will show us what American physical therapy clinics can learn from Canadian physiotherapy. Raj has really done a great job…

Turning his therapists into effective marketers through email and social media;
Incorporating wellness into his practice;
Being purposeful about stepping back from treating patients 40 hours a week and investing in his business.

To access the full 10-Minute Website Makeover mentioned in the episode, click here: https://practicepromotions.net/pt-workshop-training/access-website-makeover

Is your PT website scaring away new patients?

In this episode, host Neil Trickett help you figure out if your PT website is broken.

He'll also share 5 simple changes that will help your PT website will convert more visitors to patients. No tech-savvy needed!

Access the full 10-Minute Website Makeover Workshop here: https://practicepromotions.net/pt-workshop-website-makeover

Are patients finally coming back to your practice? And is this boom sustainable?

Find out when you tune in.

In this episode, host Neil Trickett, PT shares the 5 little-known rules to keep uptrends going up in 2021 & avoid “patient volume rollercoasters.”

To watch the video version of this podcast, and get the slide deck, visit https://practicepromotions.net/pt-workshop-training-pandemic

" You don't learn any of this stuff in school. "

This week we sit down with Peak Performance Physical Therapy's CEO Jill Marlan.

Jill, like many of you, didn't learn how to run a business in PT school. However, that didn't stop her from crushing her goals to drive her practice growth.

Tune in now to lear how setting the right goals with revenue, marketing, and a growth mindset get you further than anything else.

This week on The PT Marketing Power Hour we talk about STRATEGY, with New York Pt & Wellness Marketing Director, Richard Bernich!

For many, 2021 brings hope of putting 2020 challenges behind and looking ahead. Stabilization. Normalcy.

But for PT owners, the new year also poses its own new challenges…

Marketing wisely and having a strategy is the secret sauce to controlling your future, so learn the right strategy that will empower you to make 2021 your best year ever!

Tune In Now!

This week we sit down with Sonia and Mark De Anda with Optimum Physiotherapies.

Sonia and Mark joined Practice Promotions during the height of Covid-19. Sonia wasn’t defeated by a pandemic, she saw this as an opportunity and an investment.

Nearly a year later, they are back to 110% and she attributes that too:

Running a “Referral Contest” That Boosted Patient Volume.
Made Sure To Regularly Post To Their Social Media Accounts.
Utilized her Marketing Team In Addition to Her Own Efforts.
Saw Their Subscription as a Successful Investment.

Listen In Now!

Are you doing enough to market to past and current patients?

Patient newsletters are a vital marketing tool that helps:

Draw attention to your practice and services
Create a high perceived value with your patients
Helping your name stay top-of-mind

..meaning that your services are considered first in a patient’s mind when thinking of your industry.

This week on The PT Marketing Power Hour, I sit down with Empower PT of Alaska, Jacob Pollard.

Jacob talks about:

Leveraging Patient List
Newsletter Content
Investing in Direct Mail

..and taking control over your patients. Listen in now!

"I'm sorry to cancel, I just don't have the time." or "I am trying to quarantine so I can see my family for the Holidays."

It's that time of year where clients are more likely to drop out or cancel their appointments. So, how can you overcome those objections and keep your patients in their line of care?

This week on PT Marketing Power Hour, I sit down with Front Desk Guru, Dee Bills.

Dee talks about tips your front desk can use:

Prevention
Schedule Control
Changing the Practice mindset

..and taking control over your patients. Listen in now!

This Week on The PT Marketing Power Hour, Join Ujjwal Shakya from MSR MMA & Sports Rehab speak about starting his own practice all by himself.

Now he has 4 clinicians and looking to start another clinic location!

Plus, learn about how he asks for online reviews!

This Week on The PT Marketing Power Hour, Join Ujjwal Shakya from MSR MMA & Sports Rehab speak about starting his own practice all by himself.

Now he has 4 clinicians and looking to start another clinic location!

Plus, learn about how he asks for online reviews!

🎙️ "This Is The Time To Give Patients...Help And Hope"

Episode 3:

This Week, Neil Sits Down With Beth Winkler At Magnolia Physical Therapy, One Of Our Longest and Dedicated Clients, To Talk About The Effects Of Covid-19 In Her Practice and How Her Practice Recovered.

Make Sure To Subscribe Using ☝️

PTMarketing #PhysicalTherapy #ChoosePT

Do you feel financial unstable? In this podcast, financial advisor Eric Miller will give you practical, specific advice to get your practice finances back under control. Eric has helped thousands of PT owners bring financial stability to their practice.

You can connect with Eric at https://econologicsfinancialadvisors.com/

Now is the time to be a leader.

It's no secret that 2020 has been crazy. PTs took a hard hit and are still looking to recover.

In our FIRST podcast episode, we sit down with one of our trusted financial advisors. Eric Miller has helped thousands of PT owners bring financial stability to their practices. He'll also teach you what NOT to do in a crisis.