SowGrow Marketing Council: Recent Episodes
sgmc
The SowGrow Marketing Council is a membership organization comprised of executive-level marketing professionals who are interested in staying ahead of new developments and strategies in multiple areas of marketing.
In this session of the SowGrow Marketing Council, our experts discuss tools for keeping up with AI, B2B account forensics, direct mail insights, social media strategies and AI visibility trends.
Experts include Mickey Mellen, GreenMellen, Rick Reynolds, AskForensics, Brian Jungles, City Publications Atlanta, Sarah Stewart, SowGrow PR, and Stephanie Richards, SowGrow PR.
Learn more about the SGMC: https://www.sowgrowpr.com/sgmc
In this episode of the SowGrow Marketing Council, experts discuss audience insights for AI-generated content, the power of nostalgia and human connection in the AI-era, pricing insights and more. Experts include April Arrglington from ARchimeral Inc., Billy Mitchell from STOUT Creative, Susan Gold from Susan Gold Coaching, and Sherry Wheat from TeleSales.
Learn more about the SowGrow Marketing Council: www.sowgrowpr.com/sgmc
In this episode, experts share tips on branding workflows, direct mail campaigns and how AI is impacting email marketing and public relations. Speakers include Kriston Sellier, CEO of id8; Stephanie Richards, founder of SowGrow PR; Yanna-Torry Aspraki, founder of Review My Emails; and Brian Jungles, owner of City Publications.
Learn more about the SowGrow Marketing Council: www.sowgrowpr.com/sgmc
In this episode of the SowGrow Marketing Council, experts discuss SEO + AEO tactics that win and convert prospects, key settings in your LLM, building apps with Lovable, the future of outbound sales, and how to generate BIG IDEAS before refining them with AI.
Learn more about the SGMC at www.sowgrowpr.com/sgmc
LinkedIn: www.linkedin.com/company/sowgrow-public-relations/
In this episode of the SowGrow Marketing Council, experts discuss finding your best clients, branding for trade shows, video marketing for leadership, GA4 settings to track SEO and AIO performance, and how public relations influences AIO.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations
On this episode of the SowGrow Marketing Council Podcast, council members tackle the latest shifts in marketing—from AI search visibility and changing email algorithms to perception-driven branding and legal essentials for business owners. Also, how strong SEO strategies benefit your AEO strategy, and are pay-per-click ads still effective?
Special thanks to our speakers: Richard Rimer (Offit Kurman), Kriston Sellier (id8), Billy Mitchell (STOUT Creative), Yanna-Torry Aspraki (Review My Emails), Stephanie Richards (SowGrow PR), and Ryan Williams (websuasion).
Follow the SGMC or contact us for a chance to join our session. www.sowgrowpr.com/marketing-council
In this episode of the SowGrow Marketing Council experts share tips on leveraging schema data to improve AI-search results, tips to improve marketing and sales conversion rates, best ways to use AI in marketing strategy, helping clients navigate a soft-sales market, the latest in telesales, and more.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: / @sowgrow-public-relations
In this episode of the SowGrow Marketing Council, experts discuss ways they are using AI to enhance content strategy, the importance of leading with a hook in content marketing, networking tips, reading recommendations and more.
Experts include Stephanie Richards, SowGrow PR; Dan Bennett, Hot Sauce Video; Jeff Haws, Hustle Double; Susan Gold, Susan Gold Coaching; and Mickey Mellen, GreenMellen Media.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations
In this episode of the SowGrow Marketing Council, experts discuss the importance of flexibility in brand building, intellectual property rights, high-impact video marketing strategies, and the importance of aligning your public relations with your business and marketing plans.
Experts sharing tips include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Richard Rimer, Initiating Protection; Virginia Nava Hieger, Transformative Power; and Dan Bennett, Hot Sauce Video.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations
In this episode of the SowGrow Marketing Council, experts discuss the marketing metrics they find the most useful for tracking and driving campaign performance and demonstrating ROI to clients or CEOs.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council. LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations
In this episode of the SowGrow Marketing Council, experts discuss branding guidelines, how Google search changes are impacting businesses, using intellectual property for marketing, landing guest spots on podcasts and more.
Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Richard Rimer, Initiating Protection; Cordelia Blake, High Score Strategies; Mickey Mellen, GreenMellen and more.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
LinkedIn: https://www.linkedin.com/company/sowgrow-public-relations
In this episode of the SowGrow Marketing Council, experts discuss how the federal ruling that Google has acted as a monopoly may impact SEO marketing efforts. Other topics include email marketing, awards for public relations, pitching to the media and more.
Experts include Stephanie Richards, SowGrow PR; J. Ryan Williams, websuasion; Yanna-Torry Aspraki from EmailConsul; Sarah Stewart, SowGrow PR and more.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
In this episode of the SowGrow Marketing Council, experts share how direct marketing can differentiate your business, keyword strategies for website performance, the value of video marketing, public relations strategy and more.
Experts tips from Stephanie Richards, SowGrow PR; Joel Alpert, MarketPower; Sherry Wheat, Telesales; Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For Entrepreneurs; and J. Ryan Williams, websuasion.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
YouTube channel: www.youtube.com/@sowgrowmarketingcouncil
In this episode of the SowGrow Marketing Council, experts discuss writing a project estimate, enhancing email deliverability, assessing media hit values, being an empathetic marketer, personal branding and more.
Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Mickey Mellen, GreenMellen; and Virginia Nava Hieger, Transformative Power; Daniel Bennett, Video For Entrepreneurs; Sarah Stewart, SowGrow PR; and J. Ryan Williams, websuasion.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
In this episode of the SowGrow Marketing Council, experts discuss optimizing creative ads and assets with heat mapping software to increase conversions, using email sequences to enhance marketing, personal branding, pitching similar stories to the media and more.
Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Stephanie Gustafson, Digital RevGen; Virginia Nava Hieger, Transformative Power; Keith Finger, Revenue Insights and more.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
In this episode of the SowGrow Marketing Council, experts discuss consistency in branding, email marketing, telemarketing, public relations, social media marketing and more.
Experts include Stephanie Richards, SowGrow PR; Kriston Sellier, id8; Sherry Wheat, TeleSales; Stephanie Gustafson, Digital RevGen; and Sarah Stewart, SowGrow PR.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, authenticity in branding, email deliverability best practices, boilerplates and more.
Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, Management Consultant and author; Yanna-Torry Aspraki, EmailConsul; Lisa McGuire, Business Growth Advisor and Joel Alpert, MarketPower.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
In this episode of the SowGrow Marketing Council, experts discuss client communication strategies, content curation engines, social media trends, email marketing developments, brand identity and media relations.
Experts include Stephanie Richards, SowGrow PR; Rebecca Brizi, management consultant and author; Kurt Uhlir, Ethereal Innovations; Virginia Nava Hieger, Transformative Power; Yanna-Torry Aspraki, EmailConsul; Sarah Stewart, SowGrow PR and more.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
In this episode of the SowGrow Marketing Council, experts discuss the perils of marketing jargon, best practices for marketing analytics, packaging design tenets and media pitching.
Experts include Stephanie Richards and Sarah Stewart, SowGrow PR; Megan Yee, Talkdesk; Rebecca Brizi, management consultant and author; Kristen Moody, id8; Keith Finger, Ignite Revenue; and Kurt Uhlir, eXp World Holdings.
Learn more about the SGMC at www.sowgrowpr.com/marketing-council.
In this August 2023 episode of the SowGrow Marketing Council Podcast, experts discuss generative AI use in marketing, the benefits of self-publishing, media kits for sales enablement, telesales for trade shows, interpreting and troubleshooting email open rates and more.
Experts include: Stephanie Richards, SowGrow PR, Anita Anderson, Write Your Life, Sherry Wheat, Telesales, Megan Yee, Talkdesk, Virginia Nava, Transformative Power, Sarah Stewart, SowGrow PR and Yanna-Torry Aspraki, EmailConsul.
Learn more about the SowGrow Marketing Council on our website.
In this April 2023 episode of the SowGrow Marketing Council Podcast, experts discuss managing pricing expectations with clients, growing sales leaders, publishing as a marketing tool and using featured columns to gain media coverage.
Experts include: Stephanie Richards, SowGrow PR, Rebecca Brizi, author and consultant, Scott Siegel, Momentum CPG and Anita Anderson, Write Your Life.
Learn more about the SowGrow Marketing Council on our website.
In this February 2023 episode of the SowGrow Marketing Council Podcast, experts discuss common business jargon, brand messaging, review management, successful ad design, media pitching and more.
Experts include: Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Rebecca Brizi, author and consultant, Dan Vasquenza, id8 and Brian Woodlief, Squareknot Marketing.
Learn more about the SowGrow Marketing Council on our website.
In this January 2023 episode of the SowGrow Marketing Council Podcast, experts discuss sales preparation, client strategy, social media engagement, branding and more. Experts include Scott Siegel, Momentum CPG, Sarah Stewart, SowGrow PR, Rebecca Brizi, management consultant and Joel Alpert, MarketPower. Thank you to special guest Mohua Thakurta from Aaramba video production.
Learn more about the SowGrow Marketing Council on our website.
In this October 2022 episode of the SowGrow Marketing Council Podcast, experts discuss branding strategies, techniques to brainstorm with clients, social marketing that boosts online sales and identifying story topics editors will love.
Experts include: Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Rebecca Brizi, management consultant and Virginia Nava, Transformative Power.
For more about the SGMC visit www.sowgrowpr.com/marketing-council.
In this September 2022 episode of the SowGrow Marketing Council Podcast, experts discuss sales strategies, public relations, media relations, marketing positioning, social media marketing and more.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Momentum CPG, Sarah Stewart, SowGrow PR, Rebecca Brizi, management consultant, Jeff Haws, Emplifi and Howard Flint, Ghost Partner.
Learn more about the SowGrow Marketing Council on our website.
In this August 2022 episode of the SowGrow Marketing Council Podcast, experts discuss relationship building for better sales, crisis communications tenets, ROI in email marketing, meme marketing, aligning clients' personality and marketing strategy, branding and more.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Sarah Stewart, SowGrow PR, Yanna-Torry Aspraki, Pleased to Mail You, Kimberly Lawson-Petty, Cindy Miller Communications, Kristen Moody, id8, Howard Flint, Ghost Partner, and Virginia Nava, Transformative Power.
Learn more about the SowGrow Marketing Council on our website.
In this August 2022 episode of the SowGrow Marketing Council Podcast, experts discuss relationship building for better sales, crisis communications tenets, ROI in email marketing, meme marketing, aligning clients' personality and marketing strategy, branding and more.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Sarah Stewart, SowGrow PR, Yanna-Torry Aspraki, Pleased to Mail You, Kimberly Lawson-Petty, Cindy Miller Communications, Kristen Moody, id8, Howard Flint, Ghost Partner, and Virginia Nava, Transformative Power.
Learn more about the SowGrow Marketing Council on our website.
In this July episode of the SowGrow Marketing Council Podcast experts discuss tips for pitching articles to the media, color theory in branding choices, optimizing social media profiles for SEO, marketing strategies for business rebrands and more!
Experts include: Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Kristen Moody, id8, Rudy Fernandez, Creative Outhouse and Virginia Nava, Transformative Power.
In this June 2022 episode of the SowGrow Marketing Council Podcast, experts discuss the importance of being patient and curious when creating a new marketing strategy, using video marketing in the customer journey, crafting effective hashtags and how to read an editor's mind, business coaching and more.
Experts include: Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Joel Alpert, MarketPower, Erin Goodier, Goodier Creative, and Virginia Nava, Transformative Power.
Learn more about the SowGrow Marketing Council on our website.
In this May 2022 episode of the SowGrow Marketing Council Podcast, experts discuss how to update a crisis plan, sales success strategies, gaining media coverage, successful pitching strategies, social media marketing, best practices for website contact forms for email marketing, tips for engagement during one-on-one pitching and more.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Sarah Stewart, SowGrow PR, Yanna-Torry Aspraki, Pleased to Mail You, Joel Alpert, MarketPower, Eric Atwood, The Speakers Studio, Kimberly Lawson-Petty, Cindy Miller Communications and Virginia Nava, Transformative Power.
Learn more about the SowGrow Marketing Council on our website.
In this April 2022 episode of the SowGrow Marketing Council Podcast, experts discuss leveraging analytics to build successful social media content, the evolution of SPAM filters and their impact on email marketing, and key strategies for a successful product launch.
Experts include: Sarah Stewart, SowGrow PR, Yanna-Torry Aspraki, Pleased to Mail You, Justin Rubner, Marketing Strategist, Howard Flint, Ghost Partner, Tawab Safi, InnSolu and more.
Learn more about the SowGrow Marketing Council on our website.
In this March 2022 episode of the SowGrow Marketing Council Podcast, experts cover website redesigns, shifting from sales training to ongoing sales team education, leveraging emotion in your speaking, helping clients embrace change, writing tips, and more.
Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Virginia Nava, Transformative Power, Joel Alpert, MarketPower, Eric Atwood, The Speakers Studio, Justin Rubner, Sarah Stewart, SowGrow PR, Howard Flint, Ghost Partner and more.
Learn more about the SowGrow Marketing Council on our website.
In this February 2022 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for email marketing, sales forecasting, brand management, communications, social media marketing, and more.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Yanna-Torry Aspraki, Pleased to Mail You, Justin Rubner, UserIQ, Bryan Bebout, id8, Kimberly Lawson-Petty, Cindy Miller Communications, Joel Alpert, MarketPower, Sarah Stewart, SowGrow PR, Howard Flint, Ghost Partner, and more.
In this December 2021 episode of the SowGrow Marketing Council Podcast, experts discuss strategies for effective sales managers, speaking tips, split testing benefits, social media maintenance for the new year, author agreements and more.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Bryan Bebout, id8, Joel Alpert, MarketPower, Eric Atwood, The Speakers Studio, Sarah Stewart, SowGrow PR, and more.
In this November 2021 episode of the SowGrow Marketing Council Podcast, experts discuss incorporating brand elements into business environments, elements to great client meetings, tips for social media monitoring, fueling a visibility mindset and time frames for media pitching.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Virginia Nava, Transformative Power, Kriston Sellier, id8, Bryan Bebout, id8, Erin Goodier, Goodier Creative, Sarah Stewart, SowGrow PR, and more.
In this September 2021 episode of the SowGrow Marketing Council Podcast, experts discuss the importance of review meetings in sales, how to humanize a story for your client, connecting with your audience when speaking, video marketing best practices, clarifying your brand message and more.
Experts include: Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Kimberly Petty, Cindy Miller Communications, Virginia Nava, Transformative Power, Eric Atwood, The Speakers Studio, Bryan Bebout, id8, Erin Goodier, Goodier Creative, Sarah Stewart, SowGrow PR, and more.
Learn more about the SowGrow Marketing Council on our website.
In this August 2021 episode of the SowGrow Marketing Council Podcast, experts discuss best practices for successful branding, how to host effective sales meetings, travel incentive trends, rebranding insights, crisis communications, Instagram stories, boosting launches with influencers and more.
Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Scott Siegel, Beacon Sales Advisors, Joe Gorley, Cindy Miller Communications, Virginia Nava, Transformative Power, Robyn Davis, Global Eventures, Joel Alpert, MarketPower, Sarah Stewart, SowGrow PR, and more.
Learn more about the SowGrow Marketing Council on our website.
In this July 2021 episode of the SowGrow Marketing Council Podcast, experts discuss trends in retail packaging, tips for gaining earned media, the importance of sales training, branding strategies, leveraging Google console, influencers and more.
Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Kimberly Petty, Cindy Miller Communications, Scott Siegel, Beacon Sales Advisors, Joel Alpert, MarketPower, Katie Wagner, KWSM: a digital marketing agency, Sarah Stewart, SowGrow PR, and more.
Learn more about the SowGrow Marketing Council on our website.
In this June 2021 episode of the SowGrow Marketing Council Podcast, experts discuss trends in consumer behavior, email deliverability changes that will impact open rates, employee engagement resources, sales compensation plans, how to ensure you get your promotional products on time, including product and service analysis in brand positioning, becoming a featured columnist and more.
Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Scott Siegel, Beacon Sales Advisors, Justin Rubner, UserIQ, Stephanie Phillips, Geiger, and Joel Alpert, MarketPower.
Learn more about the SowGrow Marketing Council on our website.
In this May 2021 episode of the SowGrow Marketing Council Podcast, experts discuss brand audits, sales strategies, email marketing, event marketing, social media marketing, public relations and more.
Experts include: Kriston Sellier, id8, Stephanie Richards, Sarah Stewart, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Scott Siegel, Momentum CPG, Rebecca Gebhardt Brizi, Robyn Davis, Global Eventures, Adam Brown, em2 and Tom Blijleven, Flowmailer.
Learn more about the SowGrow Marketing Council on our website.
In this March 2021 episode of the SowGrow Marketing Council Podcast, experts discuss websites for design inspiration, SEO strategies, influencer marketing, email marketing, crisis communication, sales strategies and more.
Experts include: Kriston Sellier, id8, Stephanie Richards, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Kimberly Petty, Cindy Miller Communications, Rosey Sumrall, InLogic, Josh Meyer, gotITDigital, Scott Siegel, Momentum CPG, and Katie Wagner, KWSM.
Learn more about the SowGrow Marketing Council on our website.
In this episode of the SowGrow Marketing Council Podcast, experts discuss how to launch and produce a podcast using PodBean, what customers want from businesses in 2021, creative database marketing, and developing mission-driven branding and a slogan that captures your business' story.
Experts include: Jaime Green, id8, Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, and Jessica Van Curen, Admiral Farragut Academy.
Learn more about the SowGrow Marketing Council on our website.
In this episode of the SowGrow Marketing Council Podcast experts discuss digital tradeshow strategies, using social media marketing to fuel e commerce, cleaning your email list, using consistent keywords in your digital marketing strategy, how to save money on promotions, setting up a remote film studio, ad targeting on Pinterest and more.
Experts include: Kriston Sellier, id8, Jaime Green, id8, Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Josh Bernstein, Bernstein Media, Deana Dalrymple, Hummingbird Graphics, Barbara Berkowitz, Capocus! Studios and Matt Spett, Unchartered Agency
In this episode of the SowGrow Marketing Council Podcast experts discuss finding and leveraging B2B influencers, monitoring your domain reputation, marketing to Baby Boomers on social media, workshops that promote alignment among new teams, writing a succession plan for leadership, effective white paper tactics, using Instagram reels for marketing and more.
Experts include: Kriston Sellier, id8, Jaime Green, id8, Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Rudy Fernandez, Creative Outhouse, and Joe Gorley, Cindy Miller Communications.
Learn more about the SowGrow Marketing Council on our website.
In this episode of the SowGrow Marketing Council Podcast experts discuss digital tradeshow strategies, using social media marketing to fuel e commerce, cleaning your email list, using consistent keywords in your digital marketing strategy, how to save money on promotions, setting up a remote film studio, ad targeting on Pinterest and more.
Experts include: Kriston Sellier, id8, Jaime Green, id8, Stephanie Richards, SowGrow PR, Sarah Stewart, SowGrow PR, Yanna-Torrey Aspraki, Pleased to Mail You, Josh Bernstein, Bernstein Media, Deana Dalrymple, Hummingbird Graphics, Barbara Berkowitz, Capocus! Studios and Matt Spett, Unchartered Agency
In this episode of the SowGrow Marketing Council Podcast, experts discuss how to launch and produce a podcast using PodBean, what customers want from businesses in 2021, creative database marketing, and developing mission-driven branding and a slogan that captures your business' story. Experts include: Jaime Green, id8, Stephanie Richards and Sarah Stewart, SowGrow PR, and Jessica Van Curen, Admiral Farragut Academy.
In this episode of the SowGrow Marketing Council Podcast, experts discuss website redesigns, content marketing, best SEO processes for blogs, the growth of AR and VR elements in social media and e-commerce, using Facebook leads for tele sales campaigns and best practices for video interviews and conferencing. Experts include: Kriston Sellier, id8, Stephanie Richards and Sarah Stewart, SowGrow PR, Natalie Copeland, Hughes Media, and Sherry Wheat, TeleSALES.
Marketing experts discuss unique wine branding programs using Instagram; email list management and cleaning; trends in content marketing for B2B brands; a review of ClipChamp; and how businesses can turn Zoom interviews into a marketing tool for their business.