Modern Marketing: Recent Episodes
Influicity
Get current insights on marketing tactics that are working right now. Modern Marketing features practitioners that are driving growth today. They share the tools and tactics, along with key insights that you can put into action right now.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Charles Dumont is the Chief Marketing Officer at GONANO. Charles talks with Influicity Director of Client Strategy Ben Alberts about the importance of making the marketing experience as enjoyable as possible for the customer.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
Tanya Kreinin is the Chief Marketing Officer at the University of Toronto. Tanya talks with Influicity Podcast Coordinator Robyn Flynn.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
Una de Boer is the Chief Marketing Officer at Whitewater West Industries. Una talks with Influicity Director of Client Strategy Ben Alberts about effectively utilizing and splitting your budget.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
Michael Minter is the Chief Marketing Officer at Reef. Michael talks with Influicity Director of Client Strategy Ben Alberts about how true authenticity in marketing holds far more value than performance marketing.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information
Brad Rosenfeld is the Chief Marketing Officer at Prove. Brad talks with Influicity Director of Client Strategy Ben Alberts about the important balance between branding and growth.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Tanu Grewal is the Vice President of Marketing, Innovation and eCommerce at AlEn USA. In this episode, Tanu talks with Influicity Director of Client Strategy Ben Alberts about the importance that multicultural growth can have on your business, and paying close attention to changing demographics.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Christine Gillies is the Chief Product & Marketing Officer at Blackline Safety. In this episode, Christine talks with Influicity Director of Client Strategy Ben Alberts about the importance of remaining focused on your goals and not getting sidetracked.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Ian Macdonald is the Chief Marketing Officer at AutoTrader. In this episode, Ian talks with Influicity Director of Client Strategy Ben Alberts.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
David Stark is the Chief Marketing Officer at Openstream.ai. In this episode, David talks with Influicity Director of Client Strategy Ben Alberts about the value of going back to basics when marketing for your company.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Chrystal Phehlps is the Global Director of e-commerce Marketing at Matterport. In this episode, Chrystal talks with Influicity Podcast Coordinator Robyn Flynn about efficiency with ad campaigns.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Courtney Johnston-Naumann is the Chief Brand Officer at Cashco Financial. In this episode, Courtney talks with Influicity Director of Client Strategy Ben Alberts about how changing the way you view branding and/or marketing for your business can open new doors.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Christine Castro is the Vice President of Marketing at DoControl. In this episode, Christine talks with Influicity Podcast Coordinator Robyn Flynn about the importance of replicating successful strategies when marketing your business.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Mitchell Fawcett is the Vice President of Marketing at Goway Travel. In this episode, Mitchell talks with Influicity CEO Jon Davids about how going in-depth with planning your annual marketing strategy is a big key to success.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Stephen Bailey is the Chief Marketing Officer at John Fluevog Shoes. In this episode, Stephen talks with Influicity Director of Client Strategy Ben Alberts about the importance of community to your brand.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Heather Durante is the Vice President of Global Demand Generation at Keyfactor. In this episode, Heather talks with Influicity Director of Client Strategy Ben Alberts about using less to get more out of building a relationship with your client or customer.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Brian Hadley is the Vice President of Growth Marketing at Upwork. In this episode, Brian talks with Influicity Podcast Coordinator Robyn Flynn.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Jake Sorofman is the CMO at Visier. In this episode, Jake talks with Influicity CEO Jon Davids about the changing landscape of B2B marketing.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Ken Wilson is the Vice President of Marketing at Network Innovations. In this episode, Ken talks with Influicity Director of Client Strategy Ben Alberts about database decision-making.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Meagan Healey is the Vice President of Marketing at Dig Insights. In this episode, Meagan talks with Influicity CEO Jon Davids about simplifying your marketing game to industry veterans.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Leisha Roche is a former brand leader for companies such as Kraft, Manulife, and Mackenzie. In this episode, Leisha gives a deeper look at a simple concept with Influcity CEO Jon Davids about how great branding makes great companies.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Whitney Bell is the VP of Marketing at Clutch. In this episode, Whitney talks with us about how the tech industry has shifted focus over the previous year to a more sustainable growth model.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Kate Winick is the Marketing and Social Media Thought Leader at Peloton Interactive. In this episode, Kate talks with Influicity CEO Jon Davids about the importance of integrating your brand with social media.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Luis Velasco is the Senior Vice President of Marketing at Jollibee. In this episode, Luis talks with Influicity CEO Jon Davids about how important it is to hone in on the fundamentals of your business and how it will help more in the long run.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Sheri Chesebrough is the Senior Manager of Commercial Strategy at Neostrata. In this episode, Sheri talks with Influicity CEO Jon Davids about the importance of creativity and storytelling in your brand campaign and how to keep that spark alive.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Gah-Yee Won is the Head of Marketing at Intuit Canada. In this episode, Gah-Yee talks with Influicity CEO Jon Davids about knowing your budget and how you make the most of it and save.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Social Media Lead Natalie Lyczek chat in a community event hosted by Influicity about how you company can take its social media marketing to the next level.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Mark Boothe is the Vice President of Partner Advocacy at Domo. In this episode, Mark talks with Influicity CEO Jon Davids about the importance of community and how you can utilize community marketing.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Ronalee Zarate-Bayani is the Chief Brand Officer at Who Gives A Crap. In this episode, Ronalee talks with Influicity CEO Jon Davids about the importance of having your company adapt while you progress.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Customer Success Manager Akriti Gyawali chat in a community event hosted by Influicity about how your brand having its own podcast can be a great way of connecting your audience and clients.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Adu Adu is the Global Head of Social Media at Logitech. In this episode, Caryne talks with Influicity CEO Jon Davids about we can approach the new age of social media.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Omar Kanio is th Brand Marketing Director at Foodics. In this episode, Caryne talks with Influicity CEO Jon Davids about how your brand can appeal to a niche market.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Social Media Lead Natalie Lyczek chat in a community event hosted by Influicity about the importance of brands building communities and followings through various forms of social media such as TikTok, Instagram, Twitter, and more.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, Influicity CEO Jon Davids breaks down the workings of an infomercial and how you can utilize it for yourself and your business.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Caryne Say is a revenue marketer specializing in startups. In this episode, Caryne talks with Influicity CEO Jon Davids about how you can protect your expenses and customers while going through company changes.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Client Service Coordinator Mackenzie Brown chat in a community event hosted by Influicity about how to get the most out of your influencer marketing in 2023.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Tyrese Garvie is the Group Head of Marketing at BDR Group. In this episode, Tyrese talks with Influicity CEO Jon Davids about how companies need to switch their style of social media marketing to a more modern style.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Ivonne Kinser is the Head of Marketing at Avocados From Mexico. In this episode, Ivonne talks with Influicity CEO Jon Davids about the benefits of integrating data and technology into how you market your brand.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Jon Leiberman is the VP of Content, Social and Influencer Marketing. In this episode, Jon talks with Influicity CEO Jon Davids about how you can bring the aspect of storytelling to your clients in a marketing sense.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Rachel Truair is the Chief Marketing Officer at Cart.com. In this episode, Rachel talks with Influicity CEO Jon Davids about the importance of attribution and how taking action on it is key.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Carrie Kelly is the VP of Integrated Marketing at Commvault. In this episode, Carrie talks with Influicity CEO Jon Davids about the differences between demand generation and brand.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Greg Reeder is the Director of Industry Strategy Marketing at Sensor Tower. In this episode, Greg talks with Influicity CEO Jon Davids about how data gathered about your business can be seen in a storytelling sense.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Client Service Coordinator Mackenzie Brown chat in a community event hosted by Influicity about how you can gage how successful an influencer marketing campaign is working for you.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Lynn Lester is the Managing Director of Events at The Drum. In this episode, Lynn talks with Influicity CEO Jon Davids about how marketers should be looking at the advancements of AI technology.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Jawad Bisbis is the Global Vice President of Marketing and Partnerships at Ball Corporation. In this episode, Jawad talks with Influicity CEO Jon Davids about the importance of having a clear strategy for your brand.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Anat Kotler is the VP of Global Marketing and Product Management at Venus Concept. In this episode, Dror talks with Influicity CEO Jon Davids about the concept of product lead growth (PLG) and how it can be helpful for your business.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Social Media Lead Natalie Lyczek chat in a community event hosted by Influicity about the various means of social networking and engagement you can utilize to drive growth with your brand.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Seth Temko is a former multi-CMO, and strategist at fullonstrategy.com. In this episode, Dror talks with Influicity CEO Jon Davids about how using a "go-to-market" strategy is generally overlooked but how it can benefit your brand and business.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Dror Zaifman is the director of growth marketing at BrainFinance. In this episode, Dror talks with Influicity CEO Jon Davids about how you can optimize your SEO to get the most out of marketing your brand over social media.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Ricky Cardin works with brand marketing at Microsoft. In this episode, Ricky talks about the creativity in his job and how he attracts new and returning customers.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Todd Weinhaus is the ___at Niko Sports. In this episode, Todd talks about how collecting customer data is one of the biggest growth strategies that you can use in your business.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Sanya Hinduja is the Director of Brand Marketing at EATABLE INC. In this episode, Sanya talks about the importance of collecting customer data and doing it better in different ways.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Daniel Boisvert is the President of Marketing at EDC. In this episode, Daniel talks about how the marketing landscape has changed since the beginning of his career in the 90s.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Akriti Gyawali chat in a community event hosted by Influicity about how you can build your brand using different of marketing and social media.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Melanie Reiffenstein is the Senior Manager of Brand and Communications at Cardata. In this episode, Melanie talks with Influicity CEO Jon Davids about how working with influencers for branding has changed over the last decade.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Social Media Lead Natalie Lyczek chat in a community event hosted by Influicity about the different strategies you can use to give your brand more recognition.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Giuliana Bevilacqua is a CPG marketing expert. In this episode, Giuliana speaks with Jon Davids about storytelling in the marketing industry and how it's important to be real and relatable to your customers.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
In this episode, CEO Jon Davids and Social Media Lead Natalie Lyczek chat in a community event hosted by Influicity about the secrets of influencer marketing and how you can take advantage of it.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Melissa Romo is the Vice President of Marketing at Sage. In this episode, Melissa speaks with Influicity CEO Jon Davids about customer marketing and how much value they can bring to your company.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Kai Fortney is the Head of Marketing at Trusted Health. In this episode, Kai speaks with Jon Davids about B2B and B2C and how your business can get the most out of one or the other.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
Milan Lazich is the Director of Content Marketing at Synopsis. On today's show, he talks to our host Jon Davids about the differences and advantages between B2B and B2C marketing and how he utilizes today's content marketing tools.
Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
This is the Modern Marketing podcast brought to you by Influicity. Each week, we will explore different facets of marketing and business and how companies use simple tactics to grow. Join us every Thursday for a brand new episode wherever you get your podcasts.