It’s not a matter of if a crisis will hit your agency or company, it’s when — and how much damage it will cause to careers, reputations, bottom lines, and more. Each week Crisis Ahead host Edward Segal interviews government officials, corporate executives, and experts about different crisis situations and what you can learn from the successful and failed crisis management strategies, tactics, and techniques of others. Segal is the author of the award-winning and bestselling book Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies (Nicholas Brealey, 2020). He’s also a Leadership Strategy Senior Contributor for Forbes.com who covers crisis-related news, topics, and issues.