Peak to Profit: Recent Episodes
NowMedia Television
Each week on the Peak to Profit business intelligence segment, we offer practical and tactical guidance to help small business owners grow profitable businesses. Produced by NowMedia Television and Jennifer Drago.
On this episode, we share why customer feedback is so important to the health of your business, how you can gather feedback and ways to use positive feedback to generate more revenue. We also discuss the concept of service recovery and how recovering from a service failure can make for an even more loyal customer.
Are you struggling with what products or services to offer to your ideal clients? Are you struggling with fear of failure and therefore procrastinating on putting offers out to your audience?
In this podcast, you will learn what a value ladder is, how and when to launch your first product and how many products you should have.
Download the free worksheet at www.peaktoprofit.com/f/roadmap.
Connect with me: Instagram: www.instagram.com/peaktoprofit Facebook: www.facebook.com/jenniferdragoPTP YouTube: https://www.youtube.com/channel/UCbLq3qPs0b4U7TAoM3506Bw LinkedIn: www.linkedin.com/in/jenniferdrago Website: www.peaktoprofit.com
I explain the key elements of a value proposition, where you use it and why you need a clear value prop to attract customers. This is the first segment in a series of three that will help you craft your Roadmap to Revenue.
Download the free worksheet to complete the exercises for your business at www.peaktoprofit.com/f/roadmap.
Connect with me: Instagram: www.instagram.com/peaktoprofit Facebook: www.facebook.com/jenniferdragoPTP YouTube: https://www.youtube.com/channel/UCbLq3qPs0b4U7TAoM3506Bw LinkedIn: www.linkedin.com/in/jenniferdrago Website: www.peaktoprofit.com
In a time of economic instability, one woman's small business is teetering on the brink of collapse as her biggest competitor launches a well-funded marketing campaign. A SWOT analysis helps this business owner determine what action she should take to stay competitive.
In this episode you will learn: 1. What is a SWOT analysis? 2. How often you should conduct a SWOT analysis for your business 3. What kind of intelligence a SWOT analysis can provide for your business.
Connect with Peak to Profit: Instagram: www.instagram.com/peaktoprofit Facebook: www.facebook.com/jenniferdragoPTP YouTube: https://www.youtube.com/channel/UCbLq3qPs0b4U7TAoM3506Bw LinkedIn: www.linkedin.com/in/jenniferdrago Website: www.peaktoprofit.com
With the challenging economic times, there are several things that small business leaders can do to prepare their businesses to weather any economic conditions. On this segment of Peak to Profit, we share tips that help make a small business stronger financially.
Connect with me: Instagram: www.instagram.com/peaktoprofit Facebook: www.facebook.com/jenniferdragoPTP YouTube: https://www.youtube.com/channel/UCbLq3qPs0b4U7TAoM3506Bw LinkedIn: www.linkedin.com/in/jenniferdrago Website: www.peaktoprofit.com
When negative customer feedback threatens her business, Jennifer Drago takes action to get to the root of the problem and turn it into a positive.
In this episode you will learn: 1. How customer feedback can be a gift for business owners 2. Service recovery strategies for customer loyalty 3. How to implement a customer service satisfaction survey
"It costs seven times more to acquire a new customer than to retain an old one."
Connect with Peak to Profit: Instagram: www.instagram.com/peaktoprofit Facebook: www.facebook.com/jenniferdragoPTP YouTube: https://www.youtube.com/channel/UCbLq3qPs0b4U7TAoM3506Bw LinkedIn: www.linkedin.com/in/jenniferdrago Website: www.peaktoprofit.com