Customer-Led Groove: Recent Episodes
CLG Campus
Pascale Royal discusses how companies can integrate diversity into their marketing programs.
The post Integrating Diversity into your Marketing Programs first appeared on CLG Campus.
This podcast is with Jenny Weigle, community strategic consultant, experience architect and all around community guru.
The post What to do before you launch a Community first appeared on CLG Campus.
This podcast is with Katlin Hess, Director of Customer Marketing at G2. Kaitlin also teaches on the CLG Campus. Check out her course: Leveraging Reviews…
The post Key Pillars for Starting a Customer Marketing Function first appeared on CLG Campus.
This podcasts is with Nathalie Bar, head of Head of Customer Advocacy and Global Campaigns at Temenos
The post Building Customer Advocacy Programs with your Internal Teams first appeared on CLG Campus.
This podcast is with Kim Rehnstedt of Hootsuite
The post How to build a customer advisory board first appeared on CLG Campus.
This podcast is with Anastasia Pavlova.
The post Applying Demand Gen Principles to Customer Marketing first appeared on CLG Campus.
Hrishi Kulkarni spent several years working with others to build out Salesforce’s Customer Marketing prorams.
The post How Salesforce Approaches Customer Marketing first appeared on CLG Campus.
Dan Tyre, who has been with HubSpot since the beginning and is the author of the book, Inbound Organization: How to Build and Strengthen Your…
The post Being Customer focused and the Inbound Marketing Methodology first appeared on CLG Campus.
Jim Lein is a great story teller and has some great insights on doing a great customer interview.
The post 9 key steps for great customer interviews first appeared on CLG Campus.
Christopher Detzel experienced community leader discusses his experience in launching executive council programs.
The post Overview of Executive Council Programs first appeared on CLG Campus.
Adrian Speyer, community guru and author of The Accidental Community Manage, discusses the MVP Principle and The Community of Excellence concept.
The post The MVP Principle and The Community of Excellence first appeared on CLG Campus.
Nisha Baxi shares her years of experience in building successful communities.
The post Jump starting and growing your online community first appeared on CLG Campus.
Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, is considered the guru of Marketing Technology and Ecosystems
The post Building your Marketing Tech Stack & Designing Your Ecosystem first appeared on CLG Campus.
Brian Oblinger discusses how integrating community into the customer journey unlocks true customer value.
The post Unlocking value by integrating community into the customer journey first appeared on CLG Campus.
Jordan Scott discussions how to integrate Community into your Marketing Programs
The post Integrating Community into your Marketing Programs first appeared on CLG Campus.
Asha May leverages her years of experience in customer marketing and customer success to discuss how to launch a CLG program.
The post A new framework for CLG and CX first appeared on CLG Campus.
Erica Kuhl who helped start Salesforce’s Trailblazer Community discusses how to integrate Community into a CLG strategy.
The post Integrating Community into Customer-Led Growth Programs first appeared on CLG Campus.
Rod Cherkas is the CEO and founder of HelloCC0, and author of the upcoming book The Chief Customer Officer Playbook.
The post How Customer Marketing and Customer Success Work Together first appeared on CLG Campus.
Maria Braune, Director of Client Advocacy at DailyPay, discusses how to build long-term relationships with customers.
The post Building Long-Term Relationships with Customers first appeared on CLG Campus.
Cynthia Hester, Director of Global Customer Programs for Google Cloud, discusses the rapidly changing landscape of customer marketing.
The post The changing landscape of Customer Marketing first appeared on CLG Campus.
Samantha Venia Logan discusses the roles and relationships that get established and build over time. Social Currency, Power Dynamics, Member Relationships should be considered when…
The post Samantha Venia Logan: Social Currency and Power Dynamics in Community first appeared on CLG Campus.
Peter Mahoney, author of The Next CMO, outlines how customer marketers can accelerate their careers and prepare for future CMO roles.
The post Peter Mahoney: Growing your career to become a CMO first appeared on CLG Campus.
Jeremiah Owyang, the CMO of RLY Network Association, investor and advisor, discusses the importance of Web3 for Advocacy, Community and Customer Marketing Leaders.
The post Jeremiah Owyang: Web3’s impact on Advocacy and Community first appeared on CLG Campus.
Eran, one of the first CLG-Campus Professors, discusses how Marketers can build a Customer-Led Growth engine to drive growth.
The post Eran Livneh: How Marketers can build a Customer-Led-Growth Program first appeared on CLG Campus.
Joe Kevens discusses how to approach B2B Customer Reviews.
The post Joe Kevens: A deep dive in B2B Customer Reviews first appeared on CLG Campus.
Heather is the Director, Customer Voice at OutSystems. In this episode, she shared her approach to get internal stakeholders aligned behind your customer advocacy program.
Luis discusses how to approach starting and scaling a customer advocacy program. Luis leads global customer advocacy at Alteryx, the home of the Innovator and…
Alison and the Base team discuss where Advocacy how where advocacy sits in your organization can impact business outcomes and customer interactions. A Top25 Customer…
Kristen Engelhardt, SVP Community & Learning at Automation Anywhere and former Salesforce rock star, discusses how Community and Advocacy work together.
Michelle, a seasoned marketer, discusses how her team jump-started, managed and orchestrated Shopify’s Customer Education and Community programs.
Barbara Thomas, known as BT, joins us to discuss her Triad Engagement Ecosystem, which states that companies should take a holistic approach towards advocacy, linking together…
Nick is the Director of Evangelism & Customer Marketing @ Alyce. He discusses how to build your own professional brand.
Andrew Sevillia is a seasoned Customer Marketer. He discusses how to get started with Customer Reviews.
Eran, one of the first CLG-Campus Professors, discusses how to get started with Customer-Led Growth in your organization.