Corner Your Market Podcast: Recent Episodes
Shailesh Ghimire
A podcast dedicated to educating and informing small business owners, and marketers to grow their businesses using digital marketing.
This episode explores key digital marketing tactics for law firms to boost their online visibility and attract more clients:
SEO for Lawyers: We dive into effective search engine optimization strategies tailored for law firms, including keyword research, content optimization, and local SEO techniques to improve organic search rankings. Learn how to create high-quality, relevant content that addresses potential clients' legal questions and concerns.
PPC Advertising with Google Ads: Discover tips for running successful pay-per-click campaigns to generate immediate results. We discuss keyword selection, ad copy best practices, and landing page optimization to maximize conversions from your Google Ads investment.
Local Service Ads: Explore how Local Service Ads can directly connect law firms with potential clients in their area. We explain the benefits of LSAs, including the "Google Guaranteed" badge, and how to set up and optimize these hyper-local advertising campaigns.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode, I chat with Mathew Nelson, a seasoned Paid Media Strategist with 15+ years of Google Ads expertise. Mat has successfully managed millions in ad spend across diverse industries, including e-commerce, automotive, home services, and legal.
Mat provides valuable insights into PPC strategies specifically tailored for law firms, discussing both the opportunities and challenges. His approach focuses on building a solid strategy and adjusting tactics to suit each firm's unique needs and local market. Through continuous innovation and data-driven decisions, Mat ensures his campaigns deliver impactful results.
If your law firm is looking to level up its PPC efforts, this episode is a must-listen!
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode, I talk to Amelia Coomber, a software engineer turned growth marketer with a 6-year track record of building and leading performance marketing teams for both high-growth DTC brands and B2B SaaS startups. Today we’ll talk about measuring the success of your podcast advertising.
Over the past five years, the podcasting industry has experienced remarkable growth, with approximately 3.2 million active podcasts and over 200 million episodes available as of 2024. The audience has expanded significantly, with around 47% of Americans aged 12 and over reporting monthly listenership, reflecting a recovery from a slight decline in 2022.
Additionally, the podcast advertising market is projected to reach $4.02 billion by 2024, driven by the high purchasing power of listeners, with 46% indicating they have purchased products after hearing ads on podcasts.
Our conversation focuses on the advertising piece and how marketers can measure the success of their efforts.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In today's digital-first business landscape, small manufacturers face unique challenges and opportunities when marketing to large corporations.
The right digital marketing strategy can level the playing field, allowing smaller players to compete effectively with industry giants. By leveraging the power of online platforms and targeted digital tactics, small manufacturers can showcase their expertise, build credibility, and forge valuable connections with decision-makers in large corporations.
In this episode I present seven essential digital marketing strategies that can help small manufacturers improve their online visibility, engage potential clients, and drive growth in a competitive B2B marketplace.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode, I discuss the most common digital marketing challenges faced by small business owners. I share my insights and offer actionable solutions to help navigate this complex landscape.
Many entrepreneurs and small business owners struggle with limited budgets, which can hinder their marketing efforts. We discuss cost-effective strategies that maximize impact without breaking the bank, emphasizing the importance of prioritizing marketing initiatives that yield the highest returns.
Another critical issue is the absence of a structured marketing plan. We highlight the necessity of developing a comprehensive strategy that aligns with business goals and resonates with the target audience. By identifying and understanding their ideal customers, small business owners can tailor their marketing efforts for better engagement and conversion rates. Additionally, we explore the significance of measuring return on investment (ROI) and provide tools that can help track the effectiveness of various marketing channels.
Finally, we tackle the challenges of building brand awareness and improving online visibility. In an increasingly digital world, establishing a strong online presence is essential for attracting and retaining customers. We offer best practices for leveraging social media effectively, enhancing brand recognition, and implementing strategies to boost search engine rankings. By addressing these common concerns, we empower small business owners to optimize their digital marketing efforts and achieve sustainable growth.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
I talked to Sarah Johnson, about telling your brands story using digital marketing. We discuss a wide range of digital marketing topics such as website design, brand story, use of AI for digital marketing.
Sarah is co-founder and co-owner of Jambo Jon, a website development agency dedicated to supporting advanced entrepreneurs and growing businesses who deserve a web development team that helps them share their message, gain new customers, and uplift their community.
You can connect with Sarah through her company site at jambojon.com/sarah-johnson-company-bio/ or on LinkedIn: https://www.linkedin.com/company/jambojon/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In the ever-evolving digital landscape, having a robust and visually appealing website is essential for any business seeking to establish a strong online presence. However, with a myriad of website builder platforms available, such as WordPress, Wix, Squarespace, Webflow, and Drupal, among others, the process of selecting the right one can be overwhelming.
This episode provides a comprehensive guide to help you navigate the website builder landscape with confidence. We'll begin with a high-level overview, offering a broad understanding of the various platforms and their unique features. From there, we'll delve into a detailed comparison of design capabilities, functionality, and search engine optimization (SEO) considerations, ensuring you make an informed decision that aligns with your business goals and target audience.
Whether you're a seasoned entrepreneur or a budding startup, this episode equips you with the knowledge and insights necessary to choose the website builder platform that best suits your needs. By the end, you'll have a clear understanding of the strengths and limitations of each platform, empowering you to make a well-informed choice that will propel your online success.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In today's digital age, a well-designed website is a crucial asset for any business. However, embarking on a website redesign can be a daunting task, fraught with potential pitfalls. From a lack of clear goals and strategy to overlooking crucial elements like user experience (UX), content, SEO, and mobile responsiveness, the path to a successful redesign is riddled with challenges.
This episode delves into the key considerations businesses must prioritize when hiring a digital agency for their website redesign. We'll explore the importance of setting realistic timelines, meticulous planning, and rigorous testing and quality assurance. By addressing these critical factors, businesses can ensure a seamless redesign process, resulting in a website that not only captivates visitors but also drives tangible results.
Whether you're a seasoned entrepreneur or a budding startup, this episode offers invaluable insights and actionable strategies to navigate the complexities of website redesign. Tune in to gain a competitive edge and unlock the full potential of your online presence.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In the crowded digital marketing landscape, selecting the ideal digital marketing vendor or partner can be a challenging endeavor. Digital Marketing Agencies often bombard you with jargon, acronyms, and buzzwords, making it difficult to discern substance from fluff. In this episode I explain how you can take a strategic approach and cut through the clutter to make an informed decision that aligns with your business goals.
I’ll explain the following:
- Why it's crucial to understand the range of services offered,
- It’s vital to evaluate an agency's expertise and track record,
- The importance of of assessing their marketing approach and transparency,
- And other ways you can steer clear of common pitfalls.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Running a business is time consuming and digital marketing isn’t always the first thing on your list. But you know you have to do it. In this episode, I want to help you out and provide you with a set of high impact but relatively low effort set of tips to supercharge your digital marketing. I will review 15 actionable tips to help small business owners like you improve your digital marketing efforts.
I will discuss the importance of proper keyword research, and how you can easily improve your SEO through plugins and a SEO checkup. I’ll also touch on the importance of measuring your performance and keeping an eye on your reputation online.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
According to Data and Marketing Association - UK, the average ROI for email marketing is $42 for every $1 spent, which translates to an impressive 4,200% ROI. So, if you are not using email marketing you might be losing out.
In this episode, I will discuss:
- Reasons why email marketing works
- Types of marketing campaigns
- Examples of Successful campaigns by known brands
- How can a small business like yours can take advantage of email marketing?
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
John Mueller, the Senior Webmaster Trends Analyst and Search Relations team lead at Google, recently said the total number of backlinks doesn’t matter. This is big news for a number of reasons since backlinks have been a cornerstone of Google search algorithm for many years. The quest for backlinks has always been an important part of SEO, but recently I personally have noticed its importance declining.
In this episode, we’ll get to the bottom of this and answer some fundamental questions whether you still need to go over backlinks or not and what a robust SEO strategy would look like in light of Google’s shift away from backlinks. Specifically, I will discuss the following:
- The History and Importance of Backlinks for SEO
- The Abuse of Backlinks
- Panda Updates 2011
- Penguin Updates 2012
- Google's Current Position on Backlinks
- What it means for your digital strategy
Here is the link to the article cited on this episode: https://www.searchenginejournal.com/googles-john-mueller-total-number-of-backlinks-doesnt-matter/396638/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode we take a break from our normal digital marketing related topics and talk about helping children with disabilities fund their education. I talk to Ronnie Daniels, the executive director at Children First Education Fund. CFEF is an organization that awards scholarships to students with disabilities. We go in depth about how this program works and how you (if you’re a Utah resident) might be able to help.
My guest Ronnie Daniel has an accomplished career in the nonprofit sector. He began his nonprofit career working for the Boy Scouts of America for 16 years in California, Colorado, and Indiana. He worked as the development director for the Natural History Museum of Utah and the Loveland Living Planet Aquarium. He served as the executive director of the Alzheimer’s Association of Utah and the director of philanthropy for WHOlives.
His passion for choice in education stems from being the father of a deaf son and he works diligently to help children with disabilities in Utah to have the best education opportunities available. Ronnie is married to Heidi and together they have four children and seven grandchildren.
Visit https://cfe-fund.org/ to learn more about Children First Education Fund.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Domain authority (DA) is a search engine ranking factor that predicts how well a website will rank on search engine result pages (SERPs). It's a metric developed by Moz that ranks websites on a scale of 1 to 100, with higher scores indicating a greater ability to rank well in search engines. Domain Authority (DA) is a crucial metric in the world of digital marketing. In this episode I explore why DA matters and the five effective ways a company can improve their domain authority.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
If you do your marketing well, you will get plenty of brand recognition and inbound leads. But that is not where it ends.Then it’s up to your sales team or staff to close those deals. That is why every business owner, sales person and staff on your team need to master the art of sales. Sales get a bad rap because we’ve all experienced bad sales people - but that doesn’t mean its a bad thing.
In this episode I talk to Jason Jenkins, a master sales trainer and coach about what it takes to close business at a higher rate. For Jason it is all about human connection and the techniques he outlines works whether you’re a vet, a dentist or an attorney. In fact it will work across all and any industry - because people do business with people.
After listening if you want to connect with Jason - you can do so from his Instagram page: https://www.instagram.com/jasonmjenkins_/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
According to Martech, in the U.S Google, Facebook, and Amazon collectively captured just under 70% of all digital ad dollars spent in 2019. Today these platforms use AI in many aspects of ad delivery in order to maximize impact. In this episode I discuss how AI is already transforming digital marketing platforms from Google and Facebook. I'll go in depth giving you a behind the scenes look at the different features in those systems that can help you boost the return on your marketing dollars.
I will also cover the different aspects of using AI for digital marketing. There is no doubt that AI will completely transform digital marketing in the coming years. What does this mean for you as a business owner or a marketer? I will look at issues relating to creative writing and image generation.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
AI is in the news, everyone is talking about it. But many are still wondering what it is, how it works and why it might be relevant in their work.
In this episode I want to discuss the following:
- Definition and different types of AI (narrow/specialized AI vs general AI)
- Brief history and evolution of AI
- Current state and key AI technologies (machine learning, deep learning, natural language processing, computer vision, etc.)
- AI Systems that we are currently in use
- Potential benefits and challenges/risks of AI
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode I talk to Katya Allison about Influencer Marketing. Katya is an experienced marketer with a background in communications, digital marketing, content development, and influencer strategy. She has spent time as the COO of a digital marketing agency and cut her teeth in the corporate world as Business Communications Manager.
According to a Forbes article, more than 50 million people around the world consider themselves to be influencers or creators. Influencers are people who have the power to affect the purchasing decisions of others because of their authority, knowledge, position, or relationship with their audience.
Allison is the host of Let’s Talk Marketing, a podcast that explores the latest trends, techniques and strategies in the world of marketing. With insightful interviews with top marketers, entrepreneurs and thought leaders, her podcast covers a wide range of marketing-related topics, including digital marketing, social media, branding, advertising, analytics and more.
You can connect with Katya Allison on her podcast website, LinkedIn or YouTube.
Podcast Page: https://podcasts.apple.com/ca/podcast/lets-talk-marketing/id1688305048
LinkedIn: https://www.linkedin.com/in/katyaallison/
YouTube: https://www.youtube.com/@LetsTalkMarketingpod/videos
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Over these past installments I’ve been focusing on a digital marketing education series for dental practices. I have covered the core tactics and best practices for dentists looking to succeed online. I cover the seven essential digital marketing tactics for any dental practice to succeed online. This series is intended to help dental practices with their digital marketing.
In an increasingly competitive marketplace, establishing a strong digital presence is no longer optional - it is imperative for reaching and converting potential patients. It’s also true that there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. The primary goal of this three-part series has been to clear the air and provide some clear direction when it comes to fundamental digital marketing tactics for your dental practices.
This is the third and final episode in a three-part series. In this episode, I will go over the following:
- Social - Social media marketing allows practices to establish their brand personality and credibility by showcasing their staff, expertise, and successful case results to the public. Developing social media connections can help drive word-of-mouth referrals for dental practices' services when people need trusted medical attention.
- Paid Media - paid media campaigns allow dental practices to get their message in front of people at the exact moment they search online for help with their dental needs. Practices that leverage paid media such as PPC effectively can rapidly generate more qualified website traffic, leads, and new patients seeking their services.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
This is a three-part series covering the seven game changing digital marketing tactics for dental offices. This series is intended to help dental practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a dental practice to be confused about what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will clear the air and present the seven game changing digital marketing tactics that will help any dentist grow their practice.
This is the second episode in the series and in this episode, I will go over the following:
- SEO/ Content Marketing - SEO is critical for dental clinics to have their website seen by potential patients searching for dental services online. Optimizing a dental practices website and content for relevant keywords and search intent helps build credibility and trust in the practice by increasing search visibility, driving site traffic, and ultimately gaining qualified patient inquiries.
- Email Newsletter - Email marketing helps dental practices stay top-of-mind with existing patients by providing helpful content and updates on an ongoing basis. By actively building an email list, practices can also reach new potential clients with tailored offers and free consultations to acquire more patients.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
This is a three-part series covering seven game changing digital marketing tactics for dental offices. This series is intended to help dental practices with their digital marketing. As many in the industry know, there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air with the seven game changing digital marketing tactics. Once you listen to this series you can be sure to be on the right track when it comes to marketing your practice.
This is the first episode and I will go over the following:
- Your Website - Why having a professional website that is mobile-friendly, easy to navigate, and focuses on helping visitors understand your services can increase the number of new client appointments.
- Your Claimed Location Pages - Which location pages should you focus on? And the importance of managing and keeping them up to date.
- Your Online Reviews - How to get effective reviews? How to respond to negative reviews and manage your patient base so your service is accurately represented.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
We focus on digital marketing on this podcast but many many small business owners face a host of issues running their business. As my old mentor once told me - increased sales solves all problems - that isn’t always the case. This is because a business can face operational hiccups, leadership conflicts, staff morale issues among others.
In this episode I talk with Shawn Richards, a business consultant with over 30 years of experience working with small businesses. In more recent years, Shawn has found tremendous passion in helping business leaders reclaim their entrepreneurial dreams!
We delve into the question of when do you know its time to hire a business consultant to help solve problems in your business so you gain the passion for the business you had when you started.
Shawn is also host of the Team Engagement podcast; a weekly “rapid-fire” podcast that discusses leadership and teams. With over 350 guests from all over the world Shawn is grateful to the many leaders who have contributed ideas, insights, and strategies. Shawn is a baseball fanatic and follows the Phillies regularly. He lives in Eagle Mountain with his wonderful wife and twin daughters.
Connect with Shawn here:
Blue Sky Business Consulting: https://blueskybizconsulting.com/
Team Engagement Podcast: https://teamengagementpodcast.com/
LinkedIn: https://www.linkedin.com/in/shawnjrichards/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Over these past installments, I’ve been focusing on a digital marketing education series for veterinary clinics. I have covered the core tactics and best practices for veterinary clinics looking to succeed online. I cover the top seven digital marketing tactics for veterinary practices. This series is intended to help veterinary practices with their digital marketing.
In an increasingly competitive marketplace, establishing a strong digital presence is no longer optional - it is imperative for reaching and converting potential patients. It’s also true that there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. The primary goal of this three-part series has been to clear the air and provide some clear direction when it comes to fundamental digital marketing tactics for veterinary practices.
This is the third and final episode in a three-part series. In this episode, I will go over the following:
Social - Social media marketing allows veterinary practices to establish their brand personality and credibility by showcasing their staff, expertise, and successful case results to the public. Developing social media connections can help drive word-of-mouth referrals for veterinary practices' services when people need trusted medical attention for their furry friends.
Paid Media - paid media campaigns allow veterinary practices to get their message in front of people at the exact moment they search online for legal help. Veterinary practices that leverage paid media such as PPC effectively can rapidly generate more qualified website traffic, leads, and new patients seeking their services.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
This is a three-part series covering the top seven digital marketing tactics for vet clinics. This series is intended to help veterinarian practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a vet practice to be confused about what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will clear the air and present the top seven digital marketing tactics that will help any vet clinic grow their practice.
This is the second episode in the series and in this episode, I will go over the following:
SEO/ Content Marketing - SEO is critical for vet clinics to have their website seen by potential patients searching for services online for their furry friends. Optimizing a veterinary practice's website and content for relevant keywords and search intent helps build credibility and trust in the practice by increasing search visibility, driving site traffic, and ultimately gaining qualified patient inquiries.
Email Newsletter - Email marketing helps vet clinics stay top-of-mind with existing patients by providing helpful content, and updates on an ongoing basis. By actively building an email list, veterinary practices can also reach new potential clients with tailored offers and free consultations to acquire more patients.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
This is a three-part series covering the top seven digital marketing tactics for veterinary clinics. This series is intended to help veterinary practices with their digital marketing. As many in the industry know, there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air with the seven fundamental digital marketing tactics. Once you listen to this series you can be sure to be on the right track when it comes to marketing your practice.
This is the first episode and I will go over the following:
- Your Website - Why having a professional website that is mobile-friendly, easy to navigate, and focuses on helping visitors understand your services can increase the number of new client appointments.
- Your Claimed Location Pages - Which location pages should you focus on? And the importance of managing and keeping them up to date.
- Your Online Reviews - How to get effective reviews? How to respond to negative reviews and manage your client base so your service is accurately represented.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode I will go over the ten email marketing do’s and don’ts to get the most out of your email marketing campaigns
Email marketing provides businesses and organizations a powerful opportunity to cost-effectively reach their target audiences and ultimately drive revenue. Whether through personalized messaging or real-time data collection, email marketing enables brands to tailor content specifically to customer needs and interests and drive high engagement.
With email offering such a multifaceted toolset for affordably building awareness and relationships, it remains an essential component of a comprehensive digital marketing plan.
Here are some of the do’s and don’ts I cover in this episode, which is also covered on this blog post:
1: DO Build a Quality Mailing List
2: DO Personalize Your Messages
3: DO Craft Compelling Subject Lines
4: DO Optimize for Mobile Users
5: DO Create Clear and Concise Content
6: DON’T Overload Inboxes
7: DON’T Buy or Sell Email Lists
8: DON’T Neglect A/B Testing
9: DON’T Use Misleading Subject Lines
10: DON’T Ignore Regulations
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air and the seven fundamental digital marketing tactics.
This is the third and final episode in a three-part series. In this episode, I will go over the following:
Social - Social media marketing allows law firms to establish their brand personality and credibility by showcasing their attorneys, expertise, and successful case results to the public. Developing social media connections and nurturing leads can help drive word-of-mouth referrals for a law firm's services when people need trusted legal counsel for issues in their lives.
Paid Media - paid media campaigns allow law firms to get their adverts in front of people at the exact moment they search online for legal help, increasing findability dramatically for time-sensitive issues. Law firms that leverage paid media such as PPC effectively can rapidly generate more qualified website traffic, leads, and new clients seeking attorneys to take on their urgent cases or pending lawsuits.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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You can write to me at connect@corneryourmarketpodcast.com
This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air and the seven fundamental digital marketing tactics.
This is the second episode in the series and in this episode, I will go over the following:
SEO/ Content Marketing - SEO is critical for law firms to have their website seen by potential clients searching for local legal representation online after accidents and injuries. Optimizing a law firm's website and content for relevant keywords and search intent helps build credibility and trust in the firm by increasing findability, driving site traffic, and ultimately gaining qualified leads and new clients needing legal help.
Email Newsletter - Email marketing helps law firms stay top-of-mind with existing clients by providing helpful legal content, law updates, and newsletters directly in their inboxes on an ongoing basis. By actively building an email list, law firms can also reach new potential clients with tailored offers and free consultations to acquire more business.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air and the seven fundamental digital marketing tactics.
This is the first episode and I will go over the following:
Your Firm's Website - Why having a professional website that is mobile-friendly, easy to navigate, and focuses on helping visitors understand your services can increase the number of new client appointments.
Claimed Location Pages - Which location pages should you focus on? And the importance of managing and keeping them up to date.
OnlineReviews - How to get effective reviews? How to respond to negative reviews and manage your client base so your service is accurately represented.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Telling your company’s story can be powerful but not too many business owners and entrepreneurs know how to do it. While at first, it may seem not related to digital marketing, when you take a closer look it can be the foundation of a strong digital marketing strategy. In this episode, I talk to Amy Kendall from Hello Story and how she helps small businesses tell their story.
Amy Kendall is fascinated by the art and science of telling a good story and finding the right words to connect businesses with their customers. As a StoryBrand Certified Guide, she has helped hundreds of organizations draw in their audience and convert them to excited customers. Amy and the Hello Story team specialize in helping brands establish a clear, overarching story and then implementing that message across their website, email nurture campaigns, lead magnets and thought leadership pieces, and other marketing content.
You can learn more about Amy on her website: https://hirehellostory.com/.
You can also connect with her on LinkedIn: linkedin.com/in/amy-kendall-29466a5/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
With the saturation in text-based content (blogs), some industry experts are recommending starting podcasts as a way to stand out. If that is you and you’re thinking about starting a podcast in 2024 here are the five lessons I’ve learned in my short podcasting journey.
In this episode, you can learn why I decided to start a podcast. The five things I’ve learned along the way and what is next.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
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You can write to me at connect@corneryourmarketpodcast.com
Understanding your website's visibility and engagement should be a top priority, and Google Search Console provides invaluable insights to help guide your strategy. By leveraging the powerful metrics and reports Search Console offers, you can unlock meaningful data to optimize content, diagnose technical issues, monitor website health, and boost performance.
I invite you to join me in an in-depth tour of this often underutilized free solution from Google. For site owners serious about elevating their SEO success, Search Console acts as a control hub, shining light on exactly how Google bots crawl, index, and evaluate your online presence.
With insights many other tools lack, Search Console gives unprecedented visibility into threats and rankings. It pays dividends for brands ready to leverage the metrics to create higher quality content, faster sites, and strategically optimized pages built to drive more qualified traffic. The time is now to master Search Console’s capabilities to catapult your performance to the next level.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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You can write to me at connect@corneryourmarketpodcast.com
In this episode, I talk to Ty Erickson, owner of Private Label Chocolate. Ty’s company makes branded chocolate to help your business stand out. Their tagline is “Be Memorable” by giving your clients, customers, or partners a branded chocolate. The high quality and taste of the chocolate mean they’ll walk away always remembering your brand.
Today Ty shares his experience growing the business using digital marketing and networking. We also talk about the trends that business owners need to take advantage of as well as techniques they can use with branded chocolate to make their business stand out. AI comes up in the conversation as well and Ty shares how he’s using AI every day in his marketing efforts.
You can connect with Ty Erickson through his website: https://privatelabelchocolate.net/ on LinkedIn: https://www.linkedin.com/in/tyerickson/ or on Instagram: https://www.instagram.com/privatelabelchocolate/. Don’t forget to subscribe to his podcast: https://privatelabelchocolate.net/podcast/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode, I will review the metrics that matter most in GA4, Google's revamped analytics platform. I’ve structured this episode around key categories helping you to strategically track performance and pinpoint paths for driving growth.
I’ll start by discussing acquisition metrics like source traffic channels revealing your best customer connection points. Next, we'll discuss engagement secrets measured by engagement rates indicating content quality. Monetization comes to light through enhanced revenue tracking capabilities showing paths to profitability. Then we humanize data sifting user metrics by talking about user-centric and content metrics.
I’m thrilled to help you tap into Google’s latest innovations, so your analytics is more impactful than ever before. Lets get started.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
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You can write to me at connect@corneryourmarketpodcast.com
Welcome back! This is the podcast episode that has become the SECOND most downloaded of 2023.
When we originally released this episode in January, it was part two of our 15 digital marketing tips for the year ahead. Little did we know it would take off to become one of the most popular downloads this year!
In part one, we covered foundational tips like optimizing your website and SEO. Here in part two, we dive into more advanced strategies requiring creativity and innovation on your part, including:
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Crafting viral content that spreads
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Leveraging influencer partnerships
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Optimizing paid ads to amplify reach
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Building your brand on social media
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Retargeting viewers across the web
Even though this episode came second in downloads, these tips can still have an enormous impact on growing your business this year. It's not too late to implement them!
Stay tuned for more episodes providing cutting-edge digital marketing advice to keep propelling your success. With the momentum of this being a top download, the sky is the limit this year!
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Welcome to the future! You're listening to the most downloaded podcast episode of 2023.
When this episode was originally released in January, we provided 15 digital marketing tips to help your business thrive in the new year. Little did we know this episode would take off and become the #1 download this year!
In this first half of the two-part series, we covered essential foundational tips that can immediately impact your business's growth. Topics included:
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Optimizing your website for conversions
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Leveraging SEO for organic visibility
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Building your email list and automations
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Creating compelling content across platforms
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Analyzing data to identify opportunities
If you haven't implemented these foundational activities yet, now is the time! With the momentum of this being the most downloaded episode this year, these tips can catapult your business growth even further.
Stay tuned for part two, where we will dive into advanced digital marketing strategies to continue propelling your success. The future looks bright - let's seize it!
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Google makes frequent updates to its search algorithm for a number of reasons. These updates are designed to improve the quality of search results by ranking high-quality content that is relevant to the user's query. Google makes hundreds of algorithm changes each year, but these are the major updates that have been announced publicly.
In this episode, I will talk about:
- The 7 Major updates of the past 12 months
- The impact of these updates on business websites
- What kind of updates can you expect in 2024
There are a number of places where you can go to learn about Google updates. Some of the best sources include Google Search Console and Google’s own blog.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Affiliate marketing is a performance-based marketing strategy where businesses partner with individuals (affiliates) to promote their products or services. Affiliates earn a commission on each sale they generate, and businesses only pay when they make a sale.
The global affiliate marketing market is expected to reach $125 billion by 2025. 81% of businesses use affiliate marketing, and 84% of publishers say affiliate marketing is an important part of their monetization strategy.
In this episode, I will discuss:
- What is affiliate marketing and how does it work?
- The benefits of affiliate marketing for small businesses
- How to get started with affiliate marketing
- Examples of affiliate marketing for small businesses
- Tips for success with affiliate marketing
If you are a small business owner, I encourage you to listen so you can consider using affiliate marketing as part of your marketing strategy.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode I walk you through everything you need to know about Marketing Automation and how to implement it for your business.
Marketing automation is a powerful tool that can help businesses streamline their marketing efforts, improve customer engagement, and increase sales. It involves using software tools to automate repetitive marketing tasks such as email campaigns, social media management, lead scoring, and segmentation.
Marketing automation can bring a wealth of benefits to businesses including:
- Efficiency: Marketing automation can help streamline your marketing efforts and make your department more efficient. You can potentially reduce staffing costs while freeing up your team’s time to work on more important, strategic projects.
- Personalization: Marketing automation tools allow you to personalize your marketing messages based on customer behavior and preferences. This helps you create a more engaging experience for your customers and increases the likelihood of conversion.
- Lead nurturing: Marketing automation tools can help you nurture leads by providing them with relevant content at each stage of the buyer’s journey. This helps build trust with your prospects and increases the likelihood of conversion.
- Improved ROI: Marketing automation tools can help you track the effectiveness of your campaigns and identify areas for improvement. This helps you optimize your marketing efforts and improve your return on investment (ROI).
Join me as I walk you through everything you need to know about Marketing Automation and how to implement it for your business.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Are you a business owner searching for the right ecommerce platform? Don’t start your online store without listening to this episode first!
We’re exploring Woocommerce - the free WordPress plugin used by over 6 million websites. Discover the powerful features this customizable platform offers and how it stacks up against Shopify for small businesses.
In this action-packed episode, you’ll learn:
- The PROs of leveraging Woocommerce’s free tools to sell online
- The CONs to watch out for with setup, security, and scaling
- How Woocommerce empowers product reviews and customer engagement
- Whether Woocommerce is the best fit for YOUR business goals and budget
The verdict? Tune in to find out! I’m breaking it all down so you can make the smartest choice for your ecommerce store and avoid costly mistakes. With the tips I’m sharing, you’ll confidently choose the platform that maximizes sales and delights customers.
What are you waiting for? The ecommerce competition moves fast - don’t get left behind! Hit play now and start building your online empire.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Call tracking allows marketers to attribute phone calls to specific digital marketing campaigns using unique phone numbers and analytics. It provides data to optimize ad spend toward high-converting platforms. Studies show call tracking lifts conversions 15-30%.
Benefits also include connecting offline conversions to earlier online interactions through lead matching and tracking pixels. Call analytics enhances the customer experience by uncovering service pain points to improve support.
Challenges include privacy concerns, requiring compliance and data security. Many users also face integration issues syncing call data across marketing stacks. Educating customers on features like dynamic number insertion also needs consideration. Still, with planning call tracking provides significant marketing insights.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode, I talk to Marty McDonald - a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmented reality. Marty shares his knowledge on all of these topics and what companies and marketers need to be doing to keep their brands ahead of the competition.
With a very rich business development background, Marty also goes into Account Based Marketing and how sales people should be doing to make this a successful process.
You can connect with Marty on LinkedIn at https://www.linkedin.com/in/martinjmcdonald/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
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You can write to me at connect@corneryourmarketpodcast.com
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics:
- What is E-E-A-T?
- Is E-E-A-T going to guarantee rankings?
- How do I create content so it is viewed favorably in teh E-E-A-T?
- How do businesses take advantage of E-E-A-T?
Remember that E-E-A-T is not an algorithm or update but a principle used by Google to evaluate the quality of websites and content. While there is no single recipe for success, following these tips can help improve your website’s E-A-T score over time.
Links to Share (that I mentioned in the episode):
Google's Search Quality Rater Guidelines in 2014 (https://services.google.com/fh/files/misc/hsw-sqrg.pdf)
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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You can write to me at connect@corneryourmarketpodcast.com
This episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing:
- Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or services and build relationships with customers.
- Q2 How can I improve my website’s search engine rankings? I’ll talk about search engine optimization (SEO) and how businesses can optimize their website to rank higher in search engine results pages.
- Q3 How can I measure the success of my digital marketing campaigns? I’ll talk about the different metrics that businesses can use to measure the success of their digital marketing campaigns, such as website traffic, leads, and conversions.
- Q4 What are some common mistakes that businesses make with their digital marketing? I’ll review some common pitfalls that businesses should avoid when implementing a digital marketing strategy.
This is a great episode with an overarching overview of digital marketing.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Digital marketing is essential for small businesses today, but it can also be overwhelming. In this episode, I talk to Charlie Gurtler, co-founder of Big Tuna, a digital marketing company serving small business owners across the country. We'll discuss some of the biggest challenges small businesses face when it comes to digital marketing and provide tips and advice for overcoming them. We’ll also discuss the ROI of digital marketing and the common pitfalls of digital marketing. Charlie also has some great insights on effective website design and answers the big question of whether or not SEO works.
To connect with Charlie go to bigtuna.com and send him a note saying you heard him on this podcast.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Influencer marketing can be a very effective way to promote your company’s products and services. It might be able to help you reach a new audience and tap into an audience that is loyal, authentic, and aligned with your brand. In this episode, I discuss details of influencer marketing, and how a company like yours might be able to use influencer marketing to further its overall business objectives.
In this episode, I cover:
- What is an influencer
- Who are micro-influencers
- Why you might want to use influencer marketing
- Listen all the way through for the Top 5 and/or 6 Factors to Keep in Mind When Considering Using Influencer Marketing
There you have it, a rundown of influencer marketing and how you might be able to leverage it for your business.
Yeah, at least some of the reports I reference in the podcast:
Digital 2023: Global Overview Report" by Datareportal (https://datareportal.com/reports/digital-2023-united-states-of-america)
A study by Mediakix
https://go2.experticity.com/rs/288-AZS-731/images/Experticity-KellerFaySurveySummary_.pdf
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
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You can write to me at connect@corneryourmarketpodcast.com
Let's face it, digital marketing is too important for you to try and master yourself. You already have too much on your plate to run your business and get your marketing going. In this episode, I will talk about 7 good reasons why you should not try to do all your digital marketing yourself as a business owner:
- It's incredibly time-consuming
- There's a steep learning curve
- You'll spread yourself too thin
- Important tools and tech will be missing
- Your content creation will suffer
- You won't have objective expertise
- Measuring ROI becomes difficult
Tune into this episode so it's clear to you why you need to review your marketing and outsource to an agency that can help take your business to the next level.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
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You can write to me at connect@corneryourmarketpodcast.com
Threads, Meta's newest social media contender, added 100 million users in just 5 days. Impressive? Sure. Sustainable? Not so much. Tune into my latest podcast episode as I break down the 5 forces that will eventually kill Threads:
- Lack of clear purpose
- Forced adoption
- Brands/influencers vs. real people
- The market is not asking for it
- Doesn’t address Twitter's core issues
I'll also discuss the red-hot new social network that is taking teens by storm and is poised to become the next big thing. If you want to stay on top of the latest social media trends, consumer behavior shifts, and platform contenders, you won't want to miss this episode.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
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You can write to me at connect@corneryourmarketpodcast.com
In this episode, I talk to Jonathan Pathuis, from Cast and Hue. We discuss the concept of jobs-to-be-done and why understanding human behavior and the way they choose to 'hire' a product or service is fundamental to good marketing. In our conversation, we touch on:
- How understanding the functional, emotional and social needs of audiences helps get to the "why" behind your product and how to leverage that.
- Understanding the four forces that impact change (or choice) which includes
- Push of old solution
- Pull of new solution
- Anxiety of switching
- Habits causing inertia
Tune in and learn the different ways you can improve your marketing and have a bigger impact on the bottom line.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
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You can write to me at connect@corneryourmarketpodcast.com
In this episode, I talk to Scott Steele, a real estate agent who has built an audience on YouTube through educational content. He has created over 100 videos in one year and has been adding value to his audience through his channel. He shares his content creation strategy, his approach to promoting his content, and his thought process in selecting the right channels for his content. He is a big believer in just going out and creating content. So, that can be very inspiring for those who are overthinking their digital strategy and content. Scott also shares how he stays motivated and focused on his strategy to achieve his long-term goals.
You can connect with Scott on his YouTube channel here: https://www.youtube.com/@scottdsteele
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
GA4 is a newer and more advanced platform than UA. It offers a number of advantages over UA, including a different data model, a wider range of reports, and better integrations with other Google products. However, GA4 is also more complex than UA, so it may take some time to get used to it. In this episode, I want to help you become better acquainted with this new platform. I will review the following:
- How is GA4 different from UA?
- What are the new metrics in GA4?
- The main benefits of GA4 vs. UA
Tune in and learn more about how you can use GA4 and get a leg up on your competition
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Amazon is huge - with over 30,000 Amazon storefronts and millions of products - it can be challenging to get your listing to show up on searches. In this episode we discuss what you can do as a business to optimize your product listing and your storefront - so you appear on searches and increase your business. I will cover the following:
- What is SEO on Amazon
- How is it done - the fundamentals of doing SEO on Amazon
- How different is it compared to SEO on Google
- Does it require special skills
You’ve done the hard work of setting up a store and getting your products listed - now you can use these helpful tips to get your listings to appear and sell more products.
Here are some of the sites I mention on this show (when I discuss the numbers around storefronts and revenue):
- https://www.junglescout.com/blog/how-much-money-amazon-sellers-make/
- Medium.com
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
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You can write to me at connect@corneryourmarketpodcast.com
Cookies are small text files that are stored on a user's computer when they visit a website. These files can be used to track users across websites and apps and to collect information about their browsing habits. There is a push towards a cookieless world - and not by those who hate it but by those who need the data but want to protect your privacy. In this episode, I discuss:
- What is cookieless tracking?
- How does it work?
- Is it good/bad?
- What impact will it have on marketing data?
Overall, cookieless tracking is a promising new technology that has the potential to improve the privacy of users while still allowing businesses to track their customers. However, there are still some challenges that need to be addressed before cookieless tracking can become widely adopted.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
We are at the halfway mark of 2023. It's a good time to assess the year so far and also make halftime adjustments for the second half of the year. In this episode, I discuss digital marketing adjustments you can make for the next six months (and beyond). I won’t just leave you hanging either, I will also provide practical solutions that can significantly improve your marketing.
In a nutshell here are the main items you need to consider as you make adjustments to your marketing:
- Determine How Well You Are Measuring Performance
- Not Overlooking Mobile Optimization
- Evaluating and Assessing Search Engine Optimization (SEO)
- Revisiting Content Marketing (or, getting started)
- Assessing Your Performance Against Your Strategic Plan (or, putting one together)
The goal is to take a pause and regroup so the second half is better than the first half.
Here is the Google tool I mention in the podcast: Google's Mobile-Friendly Test to check (https://search.google.com/test/mobile-friendly)
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
Google doesn't specifically "love" WordPress as a platform for SEO, but WordPress has certain characteristics that make it a popular choice for search engine optimization (SEO) purposes. In this episode, I go over the reasons why Google has an attraction to websites built on WordPress. Specifically, we will discuss:
- The main reasons Google loves WordPress when it comes to SEO.
- Which other CMSs seem to fair well when it comes to SEO.
- What should you do if you don’t use WordPress?
While WordPress is indeed a popular choice for SEO, it's important to note that SEO success ultimately depends on a combination of factors, including quality content, relevant keywords, inbound links, site speed, and overall user experience.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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There are more than 114 million active YouTube channels, with over 10,000 partners using Content ID – which includes broadcasters, movie studios, record labels, and more.YouTube has approximately 122 million daily active users, based all over the world. It turns out you don’t need to break the bank to get your business in front of all these eyeballs.
In this episode, I will provide a step-by-step guide on setting up and running your video ads on YouTube. I’ll also discuss the different video ad formats, and bidding strategies and review the important elements like calls to action, landing pages, ad quality, etc.
And of course, it wouldn’t be right if I didn’t share some tips and best practices you need to keep in mind while running YouTube ads. We close with a quick discussion on what you can expect from an ROI perspective on all your advertising efforts.
This is the site I reference at the begging of the show: https://www.wyzowl.com/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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Following up on the discussion on factors you need to consider when selecting a SEO agency, in this episode, we will discuss five essential considerations when deciding to hire a PPC agency. PPC can be an important part of your digital marketing strategy, and if you’re considering having an agency do this - I provide a very useful guide by covering the following:
- Address the main misconceptions about PPC
- Reasons why you might want to outsource your PPC
- The six considerations when hiring a PPC agency
- Expertise and Experience
- Transparency and Reporting
- Customized Strategy
- Analytics and Tracking
- Communication and Collaboration
Hiring the right PPC agency can significantly impact the ROI of your marketing spend. By considering these five factors you'll be well on your way to finding a reliable PPC partner that can help you achieve your goals.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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In this episode, we will discuss six essential considerations when deciding to hire an SEO agency. Search engine optimization plays a crucial role in the success of your online presence, and finding the right agency can make all the difference. Before you hire a SEO agency it's also important to understand why you might want to outsource your SEO as well as the benefits you might get by outsourcing this to an agency.
But as you go about your hiring process here are six considerations as you evaluate the right SEO agency for your business:
- Customized Strategy
- Transparency
- Track Record
- Ethical Practices
- Updated on latest changes
- Budget
Hiring the right SEO agency can significantly impact your online visibility and business growth. By considering these six factors – customized strategy, transparency, track record, ethical practices, and staying up to date on the latest changes – you'll be well on your way to finding a reliable SEO partner that can help you achieve your goals.
Links to resources mentioned in the podcast:
Search Engine Journal Article: https://www.searchenginejournal.com/googles-john-mueller-seeks-advice-on-hiring-seo-consultants/488495/
Hubspot article: https://blog.hubspot.com/marketing/black-hat-seo
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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In this episode, I have a conversation with Meredith Dennis, a seasoned Marketing Pro with a 16-year track record in B2B strategy development and implementation. She has a genuine passion for customer satisfaction, and over the past five years, Meredith has excelled in leveraging a Product Marketing approach to devise successful Go-to-Market (GTM) strategies for early-stage startups and EdTech solution providers.
In today's discussion, we explore the human side of B2B marketing, debunking the misconception that it's "boring to boring." Meredith also shares her expertise in Product Marketing, which she considers the most cross-functional and collaborative approach to driving growth. Finally, we wrap up with some insights on the pivotal role of Product Marketing in creating impactful Go-to-Market (GTM) plans and positioning strategies. Meredith emphasizes the importance of finding a specific problem to solve for a particular group, as landing and expanding from a focused starting point can yield greater success in the long run.
Tune in to this insightful episode as we unravel the human side of B2B marketing and gain valuable insights from Meredith Dennis on the power of Product Marketing, GTM planning, and positioning strategies. Don't miss out on the chance to enhance your understanding and take your marketing efforts to new heights.
You can connect with Meredith on LinkedIn at https://www.linkedin.com/in/meredithdennis/ for valuable insights and professional networking opportunities.
Or her website at compressionmarketing.co
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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Recently “..in an attempt to distance from the deepening backlash, Anheuser-Busch has reportedly told U.S. beer distributors that it cut ties with the "third-party ad agency" responsible for the Mulvaney collaboration….The brewing giant reportedly sent a letter to hesitant distributors saying it has fired the marketing firm responsible…”
This brings up an important question on how companies and brands can effectively manage their advertising and marketing agencies. We’re not suggesting they could have avoided the controversy by following these seven steps. However, we are saying that there must’ve been some breakdown in their management because these seven rules are very effective when it comes to managing your advertising and marketing agency.
- Clearly Define Goals and Expectations
- Effective Communication
- Collaborative Planning and Strategy
- Request and Review Reports
- Provide Access to Resources
- Foster a Culture of Collaboration
- Evaluate Performance and Results
Remember, managing your digital marketing agency is a two-way relationship. By actively participating, communicating effectively, and collaborating, you can ensure you get the most out of the partnership and drive the desired outcomes for your business.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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In this episode, we dive into the upcoming transition from Universal Analytics (UA) to Google Analytics 4 (GA4). With the official sunset of UA approaching on July 1, 2023, it's crucial to set up GA4 sooner rather than later to ensure a smooth transition. We unpack the terminology changes, including the shift from "views" to "engaged sessions" and "events & conversions" instead of "goals." Additionally, we highlight the 24-hour delay in GA4 data, where insights won't appear until the following day. Whether you're just starting the migration process or looking to optimize your GA4 implementation, this episode provides valuable guidance and practical tips to ensure a successful transition to the new era of Google Analytics.
My guest today is Ashleigh Dunn, SEO/Content and Media Strategist at New Wine Digital. Ashleigh manages SEO, Content Marketing, and Paid Media for New Wine. She is a Google Analytics expert and is proficient in making analytics useful and understandable so it can effectively drive strategy. Her technical understanding of the industry combined with her passion to deliver measurable results sets her apart as a strategist. Whether working on a small business account or a large company looking for nationwide recognition, she is passionate about reaching every client’s strategic goals and data plays an important role in that.
Here are the links we discuss in this episodeAnalytics Mania - https://www.analyticsmania.com/
Loves Data - https://www.lovesdata.com/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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Joining us today is Bretta Provost, a remarkable individual who has carved her path from being a successful engineer to becoming a thriving entrepreneur. She graduated from the University of Colorado at Boulder with a degree in Civil Environmental Engineering and embarked on a promising career, working for esteemed firms in the Denver area.
Seeking new adventures and eager to build a life with her partner, Bretta packed up and moved to the serene Coeur d'Alene, Idaho. With her characteristic drive, she not only found time to get married and start a family but also embarked on another thrilling endeavor—helping run a boutique hotel.
It was during this time that Bretta's fascination with online marketing, branding, and business development took hold. Through her various ventures, she delved into the world of digital entrepreneurship, captivating audiences with her regular live videos—over 300 to be imprecise. Her engaging content caught the attention of the Mrs. Idaho America coordinators, leading Bretta to compete in both 2017 and 2021, embracing the stage experience and forging lifelong bonds within the pageant sisterhood. She is Ms. Idaho 2023.
Today we will talk about social media strategy - what works, what doesn't, how it should be done, and why if you do it well you will reap great rewards.
You can connect with Bretta via her website: https://frontroi.com/ or through these social channels:
LinkedIn: https://www.linkedin.com/in/brettaprovost
Instagram: https://www.instagram.com/brettaprovost/
Youtube: https://www.youtube.com/@Brettaprovost74
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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This is part two of a two-part series where we cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions:
- What is a strategic marketing plan?
- What can you expect from a strategic marketing plan?
- How you create a strategic marketing plan.
- What your strategic plan should include
By the end of this episode, you'll have a better understanding of what a strategic marketing plan is, what you can expect from one, and how to create a plan that is consistent with your vision and goals.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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You can write to me at connect@corneryourmarketpodcast.com
This is part one of a two-part episode where we'll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions:
- What is a strategic marketing plan?
- What can you expect from a strategic marketing plan?
- How you create a strategic marketing plan.
- What your strategic plan should include
By the end of this episode, you'll have a better understanding of what a strategic marketing plan is, what you can expect from one, and how to create a plan that is consistent with your vision and goals.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
In this episode, I dive into ChatGPT and its impact on digital marketing. Specifically, I will discuss the following:
- Mastering the machine prompts
- Conversing with the machine
- AI as a productivity tool
- What AI means for marketing
- Google's position on AI content
ChatGPT and AI systems like it are great tools, but in the end, you’ll still need marketers to develop effective marketing strategies, monitor performance and make the ultimate decision on what is working and what is not working when it comes to digital marketing.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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In this episode, we'll explore the various ways AI is transforming online advertising in Google Ads and Facebook Ads. We'll discuss advanced audience targeting, predictive bidding strategies, and personalized ad delivery, all powered by AI.
We'll delve into the benefits of utilizing AI in your digital advertising strategies, including increased ad spend and improved performance metrics. We'll also highlight Facebook's success with AI-driven ad targeting, showcasing the impressive increase in click-through rates and decrease in cost per acquisition for advertisers.
Whether you're a small business owner or a seasoned marketer, understanding the power of AI in reshaping the online advertising landscape is essential for success in today's competitive digital advertising ecosystem. Join us as we dive into the fascinating world of AI in online advertising and discover how you can leverage its capabilities to supercharge your advertising efforts.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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Today we talk to best-selling author Rachel Keck about how she used digital marketing to write, promote and sell her book. We discuss the strategies and channels and also get into the contents of her book, Everyone is Not Like You: Creating Authenticity and Connection In Today's Workplace.
Rachel Keck is a consultant and coach specializing in workplace culture. Drawing from her extensive background in psychology, sociology, and spiritual direction, Rachel approaches her work with a unique blend of expertise and curiosity. Her company, Mosaic-Collaborative, serves as a valuable resource to leaders responsible for shaping workplace culture, as well as those who cultivate client and customer relationships in service-based industries. Visit her website to learn more about her:
https://mosaic-collaborative.com/
You can purchase her book on Amazon here: https://www.amazon.com/Everyone-Not-Like-You-Authenticity-ebook/dp/B09CR6Q4R5
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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In today's episode, we will explore the difference between marketing strategy and tactics. We will explain how to build a successful marketing strategy, and define some key terms to clear any confusion.
Marketing strategy is the overall approach used to reach a company's target audience and achieve its goals. On the other hand, marketing tactics refer to the specific actions taken to implement the strategy. We will discuss how to build a marketing strategy and highlight the benefits of having one.
We will outline the basic steps involved in creating a marketing strategy, which includes defining your target audience, setting marketing goals, conducting market research, analyzing your competition, and selecting the appropriate marketing channels.
Join us as we explore the importance of marketing and equip you with the tools to build an effective marketing strategy for your business.
“Unleashing the Power of Marketing” link: https://hbr.org/2010/10/unleashing-the-power-of-marketing
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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Today's episode is all about maximizing your return on investment from your PPC campaigns. We'll be covering three key topics:
- calculating the ROI on your PPC campaign,
- determining the best budget for your campaign,
- and avoiding common mistakes to get the desired ROI on your PPC campaigns.
First, we'll dive into calculating the ROI of your PPC campaign. As a business owner or marketer, it's important to understand how to measure the success of your PPC campaign and determine if it's worth the investment. We'll go over the key metrics you need to track and how to calculate your ROI accurately.
Next, we'll discuss how to determine the best budget for your PPC campaign. Allocating your advertising budget can be tricky, especially if you're not sure how much to invest. We'll give you some tips and best practices to help you determine the right budget for your business.
Finally, we'll wrap up some common mistakes to avoid when running a PPC campaign. These mistakes can lead to wasted advertising spend and poor campaign performance. By learning how to avoid them, you'll be able to maximize your ROI and get the most out of your advertising budget.
So, grab a notepad, and get ready to learn how to master your PPC campaigns.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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Email marketing can provide a significant return on investment (ROI) for businesses. For every dollar spent on email marketing, the average ROI is $36 or a 3,500% return. Despite email marketing's bad reputation for being spammy, poorly designed, or irrelevant, it remains a powerful marketing tool when executed correctly. Email marketing works because it has a wide reach, offers targeted messaging, is cost-effective, measurable, enables personalization, and can be automated.
There are five types of email marketing campaigns: promotional, newsletter, re-engagement, new leads, and nurturing campaigns. Big brands have used email marketing to great effect. Nike's personalized email campaign promoting its customizable sneakers led to a 31% increase in conversions. Amazon's "Recommended for You" campaign led to a 29% increase in sales, while Uber's "Thank You" campaign led to a 10% increase in customer loyalty. Spotify's "Year in Review" campaign led to a 30% increase in user engagement, and Grammarly's educational email campaign led to a 400% increase in sign-ups.
Small businesses can take advantage of email marketing by building a targeted email list, creating compelling content, segmenting their audience, personalizing messages, and automating campaigns. Small businesses should also track and analyze their email marketing metrics to improve their campaigns' effectiveness. Overall, email marketing can be a highly effective way for small businesses to build relationships with their customers and prospects, reach a wide audience, and drive sales.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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With over 720 million users and 55 million companies vying for their attention, LinkedIn stands as the world's largest and most active professional networking platform. So, how do you take advantage of this for your business - especially if you’re in the B2B space? We take a deep dive into this and address the following:
- How to do organic marketing on LinkedIn for your business. We discuss everything from creating your page to growing your audience.
- Discuss setting up paid marketing for your business on LinkedIn. This is different from LinkedIn premium and instead focuses on setting up an advertising campaign and we even touch on developing a strong follow-up process.
Here is the Hootsuite blog post that is referenced in this episode.
https://blog.hootsuite.com/linkedin-company-page-business-guide/
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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Marketing automation refers to the use of technology and software to streamline and automate marketing tasks and processes. This innovative approach to marketing allows businesses to improve their efficiency, reduce costs, and enhance customer engagement by delivering personalized and targeted messages to their audience.
Today I have invited my good friend Doug Griffin to talk about marketing automation. He will share his experience and explain the use of automated workflows that comprises marketing automation. We will talk about funnels, personas, lead nurturing, conversion, and optimization strategies. In addition to these fundamentals, we'll also talk about how a business owner or marketer can take advantage of the benefits of marketing automation and the tools you need to invest in.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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In today's digital age, a strong online presence is essential for businesses to reach and engage with their target audience.
However, many business owners still make common mistakes in their digital marketing efforts that can have a negative impact on their online reputation and bottom line.
Today I will discuss five of the most common mistakes that business owners make in digital marketing and provide practical solutions for correcting them.
The five digital marketing mistakes I discuss in this podcast are as follows:
- Failing to develop a strategic plan
- Not Measuring Performance
- Overlooking mobile optimization
- Not doing any Search Engine Optimization (SEO)
- Not focusing on Content Marketing
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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Today we caught up with Courtney Celeste, a certified business coach. Her focus is providing business coaching and marketing strategy for online service-based businesses. In this episode, we discuss the intangible things that may block you as a business owner, entrepreneur, or marketing professional - from executing a very well-crafted strategy. You can self-sabotage your own strategy and goals through perfectionism or over-analysis.
Courtney shares some tips, tricks, and ideas on how she helps her clients overcome these challenges to grow their businesses. She has some great insights into creating content that speaks to your audience and why when it comes to your business you need to just make it happen.
Courtney can be reached at courtneyceleste.com or on Instagram (@courtneycelestecoaching.).
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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You can write to me at connect@corneryourmarketpodcast.com
Digital marketing is no longer an optional strategy. It's a must-have for any business that wants to reach its target audience and maximize its return on marketing spend. In Part Two of our series on Digital Marketing Strategy, we'll cover the fundamentals of developing a marketing framework for evaluating different channels for maximum success.
We'll explore the different types of digital marketing channels available, how to determine which ones are best suited to your business objectives, and how to develop a comprehensive strategy that will help you get the most out of each channel. We'll also discuss how to measure success and ensure that your digital marketing efforts are delivering results.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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Digital marketing is an essential part of any business’s success, and having a cohesive strategy is key to getting the results you need. In this episode, I will cover the fundamentals of developing a digital marketing strategy and how to organize your activities for maximum impact. We will also look at how to understand your channels from a budget perspective to inform your decisions and ensure that you are getting the most out of your efforts. This is part one of a two-part series that will provide an in-depth look into creating a successful digital marketing plan.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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More consumers are reading online reviews than ever before, and many people love to give reviews. As a business not only do you need a review acquisition strategy, but you also need to know how and when to respond. To take it a step further you should also be using these reviews to further your business. In this episode I will discuss:
- How to get reviews
- How to respond to reviews
- Guide to responding to negative reviews
- Best practices in using reviews to your advantage
- Using tools to automate the review acquisition process
Below are the sites I reference in this episode:
- Key stats from Bright Local (https://www.brightlocal.com/research/local-consumer-review-survey/)
- https://www.Reviewtrackers.com has some interesting examples of businesses that turned negative reviews into an advantage
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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This is part two of 15 High Impact Digital Marketing Tips for 2023. In part 1, I presented seven of the 15 high-impact tips. In this episode, I cover the remaining 8, which are relatively easy to implement - but also require some imagination and creativity on your end. If you implement these tips you are certain to see your website traffic grow over the course of this year. Lets make 2023 the best year yet for your business.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
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Welcome to 2023. Let's make this the best year ever for your business. This is part one of a two-part podcast covering fifteen high-impact digital marketing tips. If you implement these tips you are certain to see your website traffic grow over the course of this year. In part one, I cover some very important foundational things that can have an immediate impact on your business.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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You can write to me at connect@corneryourmarketpodcast.com
There are many ways to appear on Google's SERP (search engine results page). In broad terms, you can either do it organically or by paying Google. In this episode, we talk about getting high rankings using Google Ads. The topics covered include:
- The different types of listings on a search results page.
- The mechanics of the system - and touch on how bidding works
- How Google assigns Quality Score and why that is important
- The type of ads you can run - search, display, video, in-app
- Setting up the campaign with targeting, ads copy, landing page
- The importance of tracking and optimizing based on metrics
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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What are the key design elements that make a good/decent site into a great website? In this episode I will discuss how you make your website truly great:
- Clean layout and functional
- Design for mobile
- Easy to find key information
- SEO can be implemented easily
- Shareable on social
I also share my pet peeves (major no/no’s when it comes to website design) and also provide some bonus tips on landing pages.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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There are a lot of different website builders available in the marketplace. There are Saas platforms that allow you to log in - choose a template - modify and publish. There are more advanced platforms that require you to download software and install it on your server before you can build. There are pros and cons to both types of systems. Which one you choose will depend on the stage of your business, what your website needs to look like, and also how much SEO you want to do on your site and if that is an important consideration for your business growth.
In the episode, I’ll give you an overview of website builders and then also give you my take on which builder you should go with and the reasons why.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
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To better understand search ranking and improve their rankings on search results businesses Google offers a free tool that allows you to work on your SEO. You don’t need to keep guessing and wondering how to improve your search presence.
The tool is called Google Search Console - it used to be called Webmaster Tools. This tool has a whole bunch of metrics and parameters that give you an idea of how your website is currently doing on the search and how you can improve it in the future.
In this episode, I go over what is included in this tool and how you can use the features within it to improve your site's performance on search listings.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
To better understand search ranking and improve their rankings on search results businesses Google offers a free tool that allows you to work on your SEO. You don’t need to keep guessing and wondering how to improve your search presence.
The tool is called Google Search Console - it used to be called Webmaster Tools. This tool has a whole bunch of metrics and parameters that give you an idea of how your website is currently doing on the search and how you can improve it in the future.
In this episode, I go over what is included in this tool and how you can use the features within it to improve your site's performance on search listings.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
One of the places where you can go to see leading indicators for your business is Google Analytics - looking at your website visits (new visitors, time on site, engagement levels) you can get an idea of how your future customers are interacting with your business TODAY. If your visitor flow is increasing - that is a good indicator that you’re getting more attention and hence if you do things well - you should have more business in the future. If the time on site for your website is increasing then that could be a sign that you’re attracting the right people and your future customers are actively evaluating your product and service.
So, there are many reasons why you need to be going through your Google analytics on a regular basis. And if you’re not doing that already, let me give you an insight into why you might want to start doing that. In this episode, I discuss why you need to be regularly logging in and looking at the data in your Google Analytics account.
If you’re a small business owner, a marketing manager at a company, or an entrepreneur - please tune in weekly.
To subscribe to this podcast - you can do so by going to corneryourmarketpodcast.com and choosing your player.
Please also like and share this episode with your friends and colleagues.
Don’t forget to leave a review.
You can write to me at connect@corneryourmarketpodcast.com
This is the inaugural episode of Corner Your Market podcast. In this episode, I provide a brief introduction to my professional background, how to pronounce my name as well as the main goals for this podcast. You can also learn about why I named this podcast Corner Your Market.
If you’re a small business owner, a marketer in a company or an entrepreneur - you will want to tune in weekly. New episodes of my podcast will be available every Thursday at 10 am ET.
To subscribe and tune in go to corneryourmarketpodcast.com and subscribe to the podcast. You can also search for Corner Your Market in Apple Podcast, Spotify, Google Podcast, or wherever you get your podcast and subscribe there as well. You can write to me at connect(at)corneryourmarketpodcast(dot)com. Just put "Listener Comment" in the subject line.