3XWeb3 - An inside look at Web3 for brands: Recent Episodes
3XWeb3
3XWeb3 is a show featuring quickfire segments on the matters that marketers are talking about. We’re looking at stories, cases, and ways to play in the Web3 space that will both inform and inspire today’s marketing leaders. Join Paul Phillips, Head of Growth for W3MA, and Stuart Chan, Director of Strategy & Web3 at Ogilvy for the latest insights and activity in the space that never sleeps.
A look at the Web3 activations around the World Cup from 3 major global brand entities.
3 Ways To Play:
1️⃣ FIFA+ – Extending core brand offering through web3 to fans
2️⃣ Budweiser: Budverse – Tap into fan culture to deepen the relationship between fans & brand
3️⃣ Visa: Master of Movement – Leverage the sponsorship and engage with an encapsulated audience to enhance brand connection
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🎙️ SUBSCRIBE TO PODCAST: https://bit.ly/3xPodcast
FILMED AT:
🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY
https://bit.ly/3xUnsensible
SPONSORED BY:
🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER
https://bit.ly/3xCarbon
Resources:
FIFA+
https://www.fifa.com/fifaplus/en/articles/fifa-unveils-range-of-new-web-3-0-games-ahead-of-fifa-world-cup-qatar-2022
Budweiser: Budverse
https://nft.budweiser.com/
Visa: Master of Movement
https://www.youtube.com/watch?v=7j23-oz2E34
This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.
A sneaker-inspired episode, we look at 3 brands have stepped into Web3 with their own decisive approaches.
3 Ways To Play:
1️⃣ Nike & RTFKT – Acquisition of a major player & their community to kickstart a clear and deliberate Web3 initiative
2️⃣ Adidas: Into The Metaverse – Tapping into existing communities through partnerships & collaborations with Web3 brands and creators
3️⃣ Lacoste: UNDW3 – A clear, sophisticated approach to building their own brand in Web3
✉️ SUBSCRIBE TO NEWSLETTER: https://bit.ly/3xsubstack
🎙️ SUBSCRIBE TO PODCAST: https://bit.ly/3xPodcast
FILMED AT:
🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY
https://bit.ly/3xUnsensible
SPONSORED BY:
🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER
https://bit.ly/3xCarbon
Resources:
Nike & RTFKT
https://www.youtube.com/watch?v=h6dtzwMfLa0
Adidas: Into The Metaverse
https://www.adidas.com/metaverse
Lacoste: UNDW3
https://global.lacoste.com/en/undw3.html
This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.
On today’s episode, we cover 3 brands who are taking different approaches to their Web3 beginnings.
3 Ways To Play:
1️⃣ Starbucks Odyssey – Deepening the brand experience by tapping into their loyalty segment
2️⃣ Tiffany & Co: NFTiff – Reaching new audiences for a positioning refresh
3️⃣ HSBC Duoverse – Trend jumping to increase brand salience & relevancy
🚀 SUBSCRIBE TO NEWSLETTER: https://bit.ly/3xsubstack
🎙️ SUBSCRIBE TO PODCAST: https://bit.ly/3xPodcast
FILMED AT:
🎬 UNSENSIBLE STUDIOS | CONTENT FACTORY
https://bit.ly/3xUnsensible
SPONSORED BY:
🍺 CARBON BREWS | PUSHING THE BOUNDARIES OF BEER
https://bit.ly/3xCarbon
Resources:
Starbucks Odyssey
https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/
Tiffany & Co | NFTiff
https://www.youtube.com/watch?v=hKZFMWy3xQQ
HSBC Duoverse
https://www.youtube.com/watch?v=_Z1AeeXCFww
This channel is strictly educational and nothing we post or say is meant to be taken as financial advice.