The Cash Flow CFO Podcast

“This is not a cash transaction. This is a what we call in the accounting world, it's a paper transaction. So it's saying, for example, you go out and buy a piece of machinery. And instead of, let's say you spent $100,000, on this piece of machinery, instead of on your books, you're taking that full $100,000 line item in the period you bought it, we're saying we're going to use it for the next 10 years. “

– Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. In this episode, we'll talk about the key strategies and insights that can help you make informed decisions to ensure you receive the optimal value for your business. Your business is more than just an income source—it's an asset that holds significant value. When it comes time to exit, whether due to retirement, pursuing new ventures, or any other reason, you want to ensure that you're getting the most out of this valuable asset.

Join us to learn the whole story!

“when you sell your business, you're going to get a wire transaction popped into your bank account, so you have this large sum of money, you have a lot of choices of what to do with that money, or you can leave it in the bank account and earn a little bit of interest. “

– Andrea Jenson

Maximizing Your Business's Value

Increasing your business's value isn't just about boosting profits; it's about creating a robust, sustainable operation. Having a professionally managed business, streamlined financials, well-documented legal processes, and strategic partnerships can significantly enhance your business's appeal to potential buyers. Implementing strategies that reduce non-essential expenses, optimize operational efficiency, and strengthen customer relationships will all contribute to raising your business's value. Navigating the complexities of maximizing business value and orchestrating a successful exit requires expertise. This is where professionals like The Cashflow CFO come into play. They specialize in assisting businesses to optimize their financials, streamline operations, and strategically position themselves for a lucrative exit. Having a seasoned team on your side ensures that you're well-prepared to meet buyer expectations and capitalize on your business's true potential.

“ I just can't stress enough how important all of this is, because your business is an asset. And every day, every financial decision activity that you do in your business, it's affecting your asset, whether that's a positive effect, or a negative effect. “

– Andrea Jenson

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Episode 38: Smart Financial Decisions and Investing for Business Owners Ft. Jaden Sterling

“ You need to have somebody that you know, a financial advisor, that's going to give you these strategies and go, Okay, here's what we have, here's what I recommend, and walk you through and build up that education process too. Because I think that's where a lot of business owners stop short. “

Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Jaden Sterling. Jaden is a seasoned professional investor, intuitive investing coach and founder of sterling stock picker. With over 35 years of experience in the financial industry, Sterling has dedicated his professional life to helping individuals take control of their finances and achieve true financial freedom. As an innovator in the field, he was recently named to the list of the top innovative companies and CEOs of 2023 by Forbes magazine.

In this episode, we'll talk about embracing your financial superpower: Just as every business has a unique selling proposition, every individual possesses a financial superpower or a skill that comes naturally. Identify your strengths, passions, and innate talents to determine how you can harness them to create financial opportunities.

Join us to learn the whole story!

“There's a million ways to make a million dollars and they're absolutely right. And because there's so many ways, you have to figure out what is what's like an intuitive or what's a superpower that you've got”

Jaden Sterling

Building a Solid Financial Foundation:

As a business owner, you're well aware of the dedication, effort, and hard work it takes to build and run a successful enterprise. Your business serves as both an asset and a source of income, but it's crucial to ensure that you're not only generating revenue but also maximizing your wealth and protecting your financial future. In this blog, we'll explore valuable strategies that business owners can employ to achieve financial freedom, make informed investment decisions, and safeguard their assets.

Before you venture into the world of investments and wealth management, it's essential to have a solid financial foundation. This includes paying off personal debts and ensuring that your primary residence is mortgage-free. By establishing a debt-free home base, you create a safety net that can withstand economic downturns and unexpected challenges.

“And, you know, investing in stocks is one of those things that I know a lot of business owners are like, I'd like to but I just don't know enough. So I'm not I'm just gonna sit on the sidelines, which I know is an awesome thing that you've helped solve, and, and you have a product on the market.”

Andrea Jenson

Want to get in touch with Jaden Sterling?

LinkedIn: https://www.linkedin.com/in/jadensterling

Website: https://www.sterlingstockpicker.com/

Facebook: https://www.facebook.com/jadensterlingwealthwisdom2/

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Episode 38: Smart Financial Decisions and Investing for Business Owners Ft. Jaden Sterling

“ You need to have somebody that you know, a financial advisor, that's going to give you these strategies and go, Okay, here's what we have, here's what I recommend, and walk you through and build up that education process too. Because I think that's where a lot of business owners stop short. “

Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Jaden Sterling. Jaden is a seasoned professional investor, intuitive investing coach and founder of sterling stock picker. With over 35 years of experience in the financial industry, Sterling has dedicated his professional life to helping individuals take control of their finances and achieve true financial freedom. As an innovator in the field, he was recently named to the list of the top innovative companies and CEOs of 2023 by Forbes magazine.

In this episode, we'll talk about embracing your financial superpower: Just as every business has a unique selling proposition, every individual possesses a financial superpower or a skill that comes naturally. Identify your strengths, passions, and innate talents to determine how you can harness them to create financial opportunities.

Join us to learn the whole story!

“There's a million ways to make a million dollars and they're absolutely right. And because there's so many ways, you have to figure out what is what's like an intuitive or what's a superpower that you've got”

Jaden Sterling

Building a Solid Financial Foundation:

As a business owner, you're well aware of the dedication, effort, and hard work it takes to build and run a successful enterprise. Your business serves as both an asset and a source of income, but it's crucial to ensure that you're not only generating revenue but also maximizing your wealth and protecting your financial future. In this blog, we'll explore valuable strategies that business owners can employ to achieve financial freedom, make informed investment decisions, and safeguard their assets.

Before you venture into the world of investments and wealth management, it's essential to have a solid financial foundation. This includes paying off personal debts and ensuring that your primary residence is mortgage-free. By establishing a debt-free home base, you create a safety net that can withstand economic downturns and unexpected challenges.

“And, you know, investing in stocks is one of those things that I know a lot of business owners are like, I'd like to but I just don't know enough. So I'm not I'm just gonna sit on the sidelines, which I know is an awesome thing that you've helped solve, and, and you have a product on the market.”

Andrea Jenson

Want to get in touch with Jaden Sterling?

LinkedIn: https://www.linkedin.com/in/jadensterling

Website: https://www.sterlingstockpicker.com/

Facebook: https://www.facebook.com/jadensterlingwealthwisdom2/

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Episode 37: Passing the Torch: Navigating Business Exit and Succession Planning ft. Dianne Kelley

“You are concentrated with, 80% of your revenue coming from 20% of your clients, things like that. And they just start knocking that price down. And then you're devastated as a business owner. Which could all be prevented, if you do these steps before you take it and put it out there for sale.”

Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Dianne Kelley. Diane is a serial entrepreneur who focuses on her FreshVue Business Solutions, LLC. There, she assists business owners in making plans for their eventual exit, whether it be voluntary or involuntary, as we all know that we must all exit our companies at some point. Over the course of her 40+ years as an entrepreneur, Diane has developed a passion for working with small businesses because she has observed that they all too frequently lack the same level of planning and assistance as large companies do.

In this episode of our podcast, we explore the important topic of business exit and succession planning. Many entrepreneurs will eventually have to face the reality of exiting their businesses, whether it's due to retirement, a desire to pursue other interests, or simply a need for a change. We discuss the different reasons why business owners might want to exit their businesses and delve into the various options available, such as selling the business, passing it on to family members, or winding it down over time.

“The stats show that 70% of businesses listed for sale, never sell. Now, here's another thought. We have 700 million baby boomer business owners in the next 5 to 10 years who want to exit. So, I heard this the other day, and it just opened my eyes. So, what if they all within a certain timeframe decide to exit at the same time? And they want to sell their businesses?”

Dianne Kelley

Passing the Torch: Navigating Business Exit and Succession Planning

Our guest expert, Dianne Kelley, provides valuable insights on the process of exiting a business, including tips on how to prepare for the transition and how to ensure a smooth handover to the new owner. We also discuss the importance of developing a succession plan for your business, as well as the potential risks of not having one in place.

Whether you're a business owner thinking about exiting your business soon or simply curious about the topic, this episode is a must-listen. Join us as we explore the important and timely subject of business exit and succession planning.

“It's really the difference between a one times valuation or a 4, 5, 6, and when you start doing the math, that's like, do I want to have money in retirement for five years or do I want to have it for 15? That's a really big difference. And all of those decisions are going to be impacted by what you do right now in your business, not when you're ready to sell.”

Andrea Jenson

Want to get in touch with Dianne Kelley?

LinkedIn: https://www.linkedin.com/in/dianneschmidtkelley/

Website: https://freshvuepro.com/

Email: dianne@freshvuepro.com

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Episode 36: How CFOs Know if your Business is Financially Healthy (or not) in 5 Minutes

“I hop over to the balance sheet. And I look at what's going on in their assets and their liabilities and how up-to-date things are. So those are some of the really quick things I look at when I'm checking out some financial statements for a client. And it's one of the things that you can really quickly gather the health of the business and also to determine how up-to-date are they on their financial statements.”

Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I discuss how CFOs know if your business is financially healthy (or not) in 5 minutes.

In this episode, we'll be discussing how CFOs can quickly gauge the financial health of a business. By breaking down financial reports into sections, it becomes much easier to identify key metrics such as payroll expenses and marketing expenses. With this information at hand, CFOs can quickly make informed decisions and take necessary action to ensure the financial stability of their business. We'll also be discussing the importance of proper organization and how it can save valuable time and resources.

Join us as we uncover the key indicators and strategies that help CFOs determine whether a company is on solid financial ground or facing potential risks.

“If they're not up to date on their financial statements, then that tells me that they're not using those as a tool to manage the spending and the growth of the business. So just a quick overview. Those are some of the things that I look at. And I'd love to help you look at your financial statements and make sure that you're using them as a tool to manage and grow your business and to make spending decisions.”

Andrea Jenson

How CFOs Know if your Business is Financially Healthy (or not) in 5 Minutes

Let's understand the crucial role CFOs play in an organization. CFOs are responsible for overseeing financial operations, providing financial insights, and making informed strategic decisions. They act as a compass, guiding the company toward financial success.

CFOs also rely on benchmarking and comparative analysis to evaluate the company's financial health in the context of its industry peers. This approach helps them identify areas where the company excels or lags behind, facilitating targeted improvements.

Looking ahead, CFOs use forecasting and scenario planning to anticipate potential financial challenges and opportunities. By creating various financial models, they can strategize and mitigate risks, ensuring the company's financial resilience.

“So, for example, can you look at your profit and loss statement and within a quick second, tell if one of your revenue streams is profitable, just looking at the margins?

So that's one thing I look at when I start to dig down into the expenses.”

Andrea Jenson

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

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Episode 35: How to Use Financial Projections and Forecasting

“So as a CEO, you should be looking at that revenue section and saying,

“What are my growth goals and what do I want over the next 12 months to happen in my business?”

So that's the first section, that's going to drive all of the other forecasted expenses that you will have to support that revenue.”

Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join me on this solo episode as I discuss using financial projections and forecasting.

In this episode, we're diving into the world of financial projections and forecasting. Whether you're a small business owner, an entrepreneur, or just someone who wants to manage your finances better, understanding how to create accurate financial projections is crucial.

We'll cover the basics of financial forecasting, including what it is, why it's important, and how to get started. We'll also be discussing different tools and methods you can use to create your financial projections, as well as some common mistakes to avoid.

I will share my insights and tips for making the most of your financial projections, including how to use them to make better business decisions, track your progress, and stay on top of your finances.

Join us to learn the whole story!

“As the business owner, as the visionary, the captain of the ship, right? It's going to be such a piece of information that you lean on time and time again, and that's what your CFO is there to do is to run all these different scenarios for you and to compile the data into a decision-making tool that you, the CEO used to run your business.”

Andrea Jenson

How to Use Financial Projections and Forecasting

Let's explore the fundamentals of financial projections. Our financial projections serve as a roadmap for our financial future, helping us plan and strategize our actions accordingly.

And forecasting involves predicting future financial trends based on historical data and market analysis.

Armed with financial projections and forecasting knowledge, it's time to put these insights into action. We'll discuss practical steps listeners can take to create and implement effective financial plans.

So, tune in and join us for this informative and practical episode on financial projections and forecasting. Whether you're an experienced financial professional or just starting out, this episode has something for everyone.

“So essentially, these projections serve as a roadmap for you and your company to effectively decide how you're growing the company, allocating your resources, and what's the path forward.”

Andrea Jenson

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

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Episode 34: Maximizing Your Profit Margins: The Ultimate Pricing Strategy

“So, when we talk about a blended rate, that means that we're looking at, I pay an hourly rate of $25 an hour, but then I also have benefits that I'm paying for this employee.

It could be a 401k match; it could be medical, dental, or all of those types of things. Those are going to go into your blended rate. You're also going to incorporate into their employer matching payroll taxes, your payroll processing fees, things that, when you're looking at,

“Do I, as a business owner, incur $25 an hour, or is it 32 when I put all of the other things that that employee gets?”

Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Join us on this episode as we dive into the topic of maximizing your profit margins. We will share valuable insights on how to identify and eliminate unnecessary expenses, negotiate better prices with suppliers, and optimize your pricing strategy.

We also discuss the importance of focusing on high-margin products or services and developing strong customer relationships to increase repeat business. Whether you're a small business owner or a seasoned entrepreneur, you won't want to miss this episode filled with practical tips and advice on boosting your bottom line. So, grab a pen and paper and get ready to take notes on how to maximize your profit margins!

Join us to learn the whole story!

“And what I also really like about having these resources and tools is if you have a management team, they can be measured on this stuff. This is stuff that they can see, and everybody has the clarity of if I hire that other person or if I invest in this product service, how is that going to flow through, and how is that going to affect my budget for my area of the company.

So, it gives you a lot of clarity. It gives you a lot of peace of mind that you've got a plan. So, every dollar in your business should have a purpose and a plan for it, and this is how you accomplish that.”

Andrea Jenson

Maximizing Your Profit Margins: The Ultimate Pricing Strategy

Pricing your products or services can be a tricky task, but it's one that can make all the difference between success and failure.

It's essential to understand the value of your product or service. What makes it unique? What problem does it solve for your customers? By understanding the value you offer, you can set a price that reflects this and ensures that you're not undervaluing your offering.

Next, consider your target audience. Who are your ideal customers, and what price point will they be willing to pay? Conducting market research can help you to determine this, and you may also want to consider offering different pricing tiers to cater to different segments of your audience.

“One of the things that I know happens in the marketing discipline is they talk a lot about a value ladder and moving your clients through a value ladder. So, it's very common that businesses have what's called a loss leader.

So, you might have, like, for example, we have an engineering client who does what's called a loss leader. So they do a portion of a small service that they do, and they price it very competitively so that they can get their foot in the door because they know that if they can get their foot in the door and get that client in to take up their offer on a small level, that they're going to wow them and the client's going to hire them for the whole job.”

Andrea Jenson

Want to get in touch with Andrea Jenson?

Website: https://thecashflowcfo.com/

Podcast: https://pod.co/the-cash-flow-cfo-podcast

LinkedIn: https://www.linkedin.com/company/the-cash-flow-cfo/

Facebook: https://www.facebook.com/thecashflowcfo/

Instagram: https://www.instagram.com/cashflowcfo/

YouTube: https://www.youtube.com/channel/UC0kQopRCt9TEbgYjmqA4SMQ

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Episode 33: The Value of Persistence for Entrepreneurs ft. Michelle Hon

“I certainly did not set out to be an investor. It was more of like, I can see so much potential in the business, and after working with someone you know that they're just lacking that support or maybe lack of specific resources, whether it's just money at that point in time or human resources, which I have, right?

So, I'm like, sometimes they really could not afford some of my fees. So, I'm like,

“Okay, instead of that fee, maybe I would come into your business and see how I could help you and we can work on an equity basis.”

So that's really how I started with one.”

Michelle Hon

Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Michelle Hon. Michelle is a former stay-at-home mom and now an internationally recognized speaker, author, and business consultant for mom entrepreneurs looking to expand their clientele and enhance their income without compromising family time. With her in-demand methodology, she has assisted hundreds of mentees in scaling their businesses to six figures and beyond. She has been in numerous publications, including Asian Money Guide, Lifetime, and Channel News Asia. She was ranked among the top 10 mom influencers in the world, and the World Women's Organization Global Leadership Conference honored her with the mentorship award in 2022 for the contribution she has made.

In this episode, we'll talk about Michelle's typical workday with her current clientele, some of the obstacles she's helping them overcome in their businesses, and how she uses her skills and knowledge to assist her clients in reaching their goals more quickly, and much more!

Join us to learn the whole story!

“What we worked on and teach people what to do and we should actually do what we teach people, is just really look at our system and see how can we leverage. What else can we do here? When you have the system down, it's really about how we scale this, right?

And I feel like a lot of times it's my own mindset that could be holding me back. It's scary that even though you have done those numbers before, the following year could be like, how much should I put into the market budget? Would I still spend as much? Would it still be as ideal?”

Michelle Hon

The Value of Persistence for Entrepreneurs

Tenacity is a crucial quality of any successful person and is essentially the core of great entrepreneurs' mindsets. The tenacious mindset emphasizes persistence and work ethic above all else. An entrepreneur's most valuable and potent quality is a strong work ethic, which is the drive to succeed.

According to Andrea, the key is to persevere in running your business since you are creating an asset that can be sold, leveraged, or funded as needed. Beginning with the end in mind is what you do.

“We've all on our journey, been through that. Like,

“Nothing's working. I should just forget this whole thing!”

And it's really having that tenacity to stick with it because you're building an asset that can be sold, leveraged, or financed when you want it to. You're starting with the end in mind. All of the decisions that you're making. Every day you look at it and go,

“Does this fit my ultimate goal?”

And it makes it so much easier rather than just kind of floundering around and just going through the motions, of the day-to-day of running a business.”

Andrea Jenson

Want to get in touch with Michelle Hon?

Instagram: https://www.instagram.com/thechillmom/?hl=en

Website: https://www.thechillmom.com/

Facebook: https://www.facebook.com/thechillmom

YouTube: https://www.youtube.com/c/MichelleHon

Pinterest: https://www.pinterest.ph/michhon/

Podcast: https://open.spotify.com/show/3mc3GckkbLExFE4oz8Wx4W

MomBoss Academy: https://www.momboss.academy/

LinkedIn: https://www.linkedin.com/in/michhon/?originalSubdomain=sg

TikTok: https://www.tiktok.com/@michelle.hon?lang=en

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Episode 32: Ever Heard of A CEO Day? Is It Necessary? ft. Kirsten Screen

“A lot of entrepreneurship is you're solving problems. And I think that's super admirable of entrepreneurs and why they're the backbone, right? To make the world go round because we're constantly looking at identifying,

“Hey, this is a problem. Let me find a solution for it.”

Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Kirsten Screen. After completing her post-graduate clinical training in 2004, Kristen started her first business after noticing a significant lack of support for registered dieticians attempting to launch their professions. Although that business never took off, she had just begun her entrepreneurial path. Before starting an IT software and consulting company with her spouse in 2013, Kristen worked as a corporate nutritionist for several large utility companies. In 2016, a vast data corporation paid several million dollars to acquire the IT software and consulting firm they founded.

In this episode, we'll talk about Kirsten's entrepreneurial experience, how it led her to where she is now, and how the lessons she learned along the way helped her position herself to offer strategic counsel to developing businesses, and much more!

Join us to learn the whole story!

“It's not a clock out, five o'clock on Friday kind of thing. Your business is probably going to be on your mind all the time. Even if you turn it off and tune out over the weekend. I'm not sitting at my computer on the weekend, and I spend time with my family.

I do all of those things. But is it always in the back of my brain? Yes. Because do I constantly have ideas about it? Yes. But that also to me is because I love my business. If you build it in a way you love, you're okay with it being on your brain all the time. So, my advice or the questions that I think most people don't ask is, are you willing to be in this for the long haul and understand that you're building with a multi-year plan in place.”

Kirsten Screen

Ever Heard of A CEO Day? Is It Necessary?

You may become even more productive in your work and personal life by setting up time in your calendar for yourself with no deadlines. CEO days are not exclusively for executives at large corporations. You don't have to be a business owner to enjoy a CEO day. Being more deliberate with how time is spent during the day can help anyone juggle several obligations and wants to progress toward their goals.

Andrea says you are the team's cheerleader when you are the boss. You need to motivate everyone; you need to gather the troops. And how will you ever assume that job as the CEO of your company if you are burned out and unable to find that inside yourself?

“I think not enough people talk about that. Because as a leader, you are really the cheerleader. You've got to rally the troops; you've got to get everybody motivated.

And if you are burnt out, and you can't find that in your own self, how are you ever going to take that and be that role as the CEO in your business?”

Andrea Jenson

Want to get in touch with Kirsten Screen?

Instagram: https://www.instagram.com/thekirstenscreen/?hl=en

Website: https://kirstenscreen.com/

LinkedIn: https://www.linkedin.com/in/kirstenscreen/

YouTube: https://www.youtube.com/channel/UCzIgwfbjOLnwCnTg2vWP10g

Twitter: https://twitter.com/yourfitnessRD

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Episode 31: Mastering Evergreen Marketing and DM Selling Ft. Rose Radford

“So I scripted what was working for me at the time and then shared them with my demo system. [I said] use your intuition here as well. Here's our ideal client for each of these offers. Here's what makes them an ideal client, best to ask questions around this, this, and this. And then, if they answer these sorts of things, then we want to send them that way.”

Rose Radford

In the fast-paced world of digital entrepreneurship, staying ahead of the curve and finding effective sales strategies are crucial for sustained business growth. In this episode of the podcast, our conversation centered around two powerful techniques: evergreen marketing and DM (Direct Message) selling. Joined by guest Rose Radford, the creator of the Millionaire Girl Next Door, the discussion unveiled valuable insights and practical tips for entrepreneurs looking to optimize their sales processes. Let's dive into the key takeaways from this episode.

Evergreen Marketing: Consistent Sales for Long-Term Success

Rose Radford, a former McKinsey consultant turned digital CEO and trusted industry-leading coach, introduced the concept of evergreen marketing. Unlike traditional launch-based strategies that rely on periodic spikes in sales, evergreen marketing aims to generate consistent and predictable revenue streams. It revolves around systematically refining and optimizing your sales approach over time.

At the core of evergreen marketing is the development of a strong offer, one that resonates with your target audience's needs and desires. By continually testing and iterating on your offer, and leveraging data analysis and customer feedback, you can fine-tune your messaging and maximize results. This data-driven approach allows for more informed decision-making, enabling you to make incremental improvements and achieve a significant return on investment.

DM Selling: Building Meaningful Connections and Driving Sales

The conversation then shifted to the often-misused world of DM selling. Rose Radford shared her expertise on how to avoid the pitfalls of spammy and ineffective direct messages. Instead, she emphasized the importance of building authentic connections with potential clients. By understanding their needs, pain points, and aspirations, you can engage in meaningful conversations that lead to sales.

Gone are the days of relying on fake scarcity or fear-based tactics. Rose stressed the significance of providing genuine value and solutions to potential clients. By adopting a client-centric approach and personalizing your messaging, you can establish trust and credibility, ultimately converting leads into loyal customers. The key lies in leveraging DMs as a platform for building relationships and delivering value rather than a mere tool for self-promotion.

Combining Strategies for Comprehensive Sales Success

“So when you sit, imagine for every dollar in revenue you bring into the business, you're going to turn that into 100% that you allocate between your cost of goods sold, your general and administrative expenses, your marketing, and your profit. When we say profit, that actually goes to service any existing debt the business has, that's also paying taxes, that's reinvesting into the business.”

Andrea Jenson

One of the highlights of the podcast episode was the exploration of how evergreen marketing and DM selling can be combined to create a comprehensive sales strategy. By integrating these two approaches, entrepreneurs can achieve a balance between consistent revenue generation and personalized client support.

To learn more about Rose check out the links below:

https://www.roseradford.com/home

https://www.facebook.com/rosekirbycoach1

https://www.instagram.com/iamroseradford/

https://www.linkedin.com/in/rose-radford/

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Tips for Streamlining Expenses and Maximizing Growth Ft. Morgan Chavis

“I'm so glad that you have this segment. I am in the process of scaling my business. We are in the phases of sourcing businesses up to fill our micro storefront spaces, and in that, I think it's really easy to spend a lot of money. So I’d be happy to know how a CFO, like yourself can impact eliminating waste?”

Morgan Chavis, The Lusso Brand

Scaling a business can be an exciting but challenging endeavor. As you expand your operations and open new avenues for revenue, it becomes crucial to manage your finances effectively and eliminate any wasteful spending. In this blog post, we will explore strategies to streamline expenses and maximize growth during the scaling process. We will draw insights from a conversation with Morgan Chavez, CEO of Lusso Brands, as she shares her experience and seeks guidance from a CFO. Let's dive in!

Separate Books and Budgets:

When scaling your business, it is essential to treat different entities or locations as separate entities, even if they operate under the same tax ID number. This allows you to analyze the financials of each business unit individually, identifying areas where expenses can be optimized. By utilizing a highlighter review exercise, you can classify expenses into green (essential), yellow (questionable), and red (unnecessary). This exercise helps you identify potential areas of waste and develop a plan to eliminate or optimize those expenses.

Learn more about Morgan Chavis:

https://www.linkedin.com/in/lussoceo/

https://www.instagram.com/lussoceo/

https://www.thelussobrand.com/

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Episode 29: Five Different Phases of Business ft. Allison Maslan

“And a year went by and it was just crickets. And I was like, what am I doing wrong here? And that's when I met you and realized,

“Oh, sales and marketing, That's a real thing.”

And it was a skill that I absolutely had to learn and I'm still honing that craft because it is such an important part of running a business, but it's just kind of funny. You could be the best-kept secret. But unless you have all the tools to be a business owner, your kind of just floating in the water with no wind to push your sails along.”

Andrea Jenson

Welcome to a brand new episode of the Cash Flow CFO Podcast. Joining me today is Allison Maslan. Alison Maslin is the CEO of Pinnacle Global Network and the Wall Street Journal and bestselling author of “Scale or Fail”, which Damon John and Barbara Corcoran of Shark Tank have endorsed. Since the age of 19, Alison has built ten profitable businesses. Her company, Pinnacle Global Network, has been named one of the nation's fastest-growing companies by INC5000. With their unique technique, the Scale-It method, Alison and her group of accomplished business mentors helps CEOs and founders scale their businesses, accelerate their success, and build more fulfilling lives.

In this episode, Allison discusses what she observed and helped other business owners through while expanding her own enterprises, the different phases of business according to her book "Scale or Fail," and the importance of CFO in scaling a business, and much more!

Join us to learn the whole story!

“There are other people that are smarter than you in certain things. And so, as I began to trust my team and really just choose very smart, skilled people to come on, the business grew so much faster. And the more I got out of the way and let them do their magic, the things that they are trained with, they actually do much better.

So, with me away, they had to figure it out. I feel better. I'm more rested. I got to really sleep in today.”

Allison Maslan

Five Different Phases of Business

The five stages of business growth are experienced by all new businesses and start-ups, regardless of size. Every small business will face obstacles to overcome at every level of its development. Knowing where your company is in the cycle can help you identify the solutions you need to implement, develop growth plans, and make future plans.

There are new barriers to conquer at every step of business development. As a business owner, you might feel as though you're constantly in need of funding and assistance—at every stage. Every individual you hire to help you at each phase of the business life cycle has the potential to either waste your time and money or effectively execute the work and advance your goals.

“It's so great to give a visual, something for the business owner's brain to kind of latch onto and go,

“Oh, that makes sense!”

That's why I'm feeling the symptoms of all of these things at each phase. And for them to go,

“Okay, there is a path to get to the next level.”

Now I just need to, as you said, do the assessment, here are the things, check them off, because we like to check boxes as business owners, as entrepreneurs.”

Andrea Jenson

Want to get in touch with Allison Maslan or Pinnacle Global Network?

Website: https://pinnacleglobalnetwork.com/

LinkedIn: https://www.linkedin.com/in/allisonmaslan/

Twitter: https://twitter.com/allisonmaslan

Facebook: https://www.facebook.com/allisonsfans

Instagram: https://www.instagram.com/allisonmaslan/

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The Cash Flow CFO Podcast: Recent Episodes

Andrea Jenson