The Working Image: Recent Episodes

Jarrod Michael Gordon

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

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Episode 16: Website Strategy Success

In this episode, we discuss the core elements of a website strategy and how it helps your business.

Listen to Episode 15 The Business Benefits of UX Design Here

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

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Episode 15: The Business Benefits of UX Design

We Discuss how your company benefits from UX design, also known as, User Centered Design.

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

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Designing Trust: The Role of Visual Identity in Building Business Credibility.

We Discuss how logos, typography and other visual elements build trust and credibility for your company.

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

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Show Notes:

Is Your Website Hurting Your Business?

We Discuss:

  • Website Design Industry issues that affect your business
  • Ownership of your website
  • Some of the most common website issues business owners face

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

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Email Marketing

We Discuss:

  • Email Marketing Rules
  • How an email marketing service helps you
  • Tips on how to create a good marketing email

Show Liniks

Wikipedia Can-Spam Act

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

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AI (Artificial Intelligence) And Your Business

We Discuss:

  • What AI can do for your business
  • What are the problems with AI
  • Suggest how it can be fixed

AI art tools Stable Diffusion and Midjourney targeted with copyright lawsuitThis lawsuit against Microsoft could change the future of AIGoogle Declares That AI-Generated Content Violates PoliciesThank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

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What And How To Post On Social Media

We Discuss:

  • How to find the right social media platform to be on
  • How to get a foundation on social media for your business
  • When should you post to your social media

Buffer.com Social Media Scheduling Tool

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

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Listen to the professionals. It could just make or break your company.

We Discuss:

  • What a Professional should be
  • Why we should listen to Professionals
  • Real-life examples of when we don’t listen to Professionals

Netflix Series “Pepsi, Where’s My Jet?”

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

View Details

Show Notes:

Google My Business offers powerful tools like Reviews and a profile to keep your company relevant and increase your SEO.

We Discuss:

  • What is Google My Business
  • How can it help your company grow
  • What to do to maintain a healthy Google My Business Page

Claim Your Google My Business Page here.

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

View Details

Show Notes:

Is your company guilty of copyright or trademark infringement, and you don’t know it?

We Discuss:

  • How some companies commit copyright or trademark infringement
  • Copyright myth busting
  • Good practices to help you stay out of trouble

Unsplash Stock

iStock Photo

Adobe Stock

Library Of Congress (copyright)

Lawyer Recommendation:
Kyle Barton
Law Offices of Robert G Bruechert
(631) 691-2600
krb@libizlaw.com
www.libizlaw.com

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

View Details

How do I get website viewers to stay on my website and not leave seconds after getting there?

We Discuss:

  • What is the hero section of your website
  • How does it retain the viewer
  • How to build a well-designed hero section

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

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As long as you have a company, you have a brand, and it should be unified.

We Discuss:

  • What is Brand Unity
  • What is a Graphic Standards Manual and how it relates to Brand Unity
  • How Brand Unity affects companies of all sizes.

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

View Details

UX and UI design could help or hinder your business if you don’t know what you're doing.

We Discuss:

  • What UX is and how it affects your business
  • What UI is and how it affects your business
  • Examples of how to use both within your business

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

Jarrod Michael Gordon is owner of Jarrod Michael Studios, a Graphic & Web Design agency. Visit us at www.jarrodmichaelstudios.com

Connect with Jarrod Michael Studios on:

LinkedIn, Instagram, Facebook

View Details

Show Notes:

When done correctly, a design layout can play a major role in growing your company.

We Discuss:

  • What is a design layout?
  • How we use it every day, even if we don’t know it.
  • How it affects your business?

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.
Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Connect with me on LinkedIn

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

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Color can help grow your business and also hurt your business if not taken into account for all your marketing and branding collateral.

We Discuss:

  • How different colors determine human behavior
  • How your company should use color
  • Why color is important for sales, marketing, and branding
  • How the basic colors work and their meaning
  • Basic color guidelines to help your business

Book Recommendation:

Color Psychology by Richard G. Lewis

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow.

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Connect with me on LinkedIn

Disclosure: This podcast is produced solely for informational purposes. The views, information, or opinions expressed herein are solely those of the individuals involved and do not necessarily represent those of Jarrod Michael Studios and its employees. This website may contain information on legal issues and is not a substitute for legal advice from a qualified attorney licensed in the appropriate jurisdiction. As an Amazon Associate, I earn from qualifying purchases. If you choose to purchase after clicking a link, I may receive a commission at no extra cost to you.

View Details

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow. 

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Connect with me on LinkedIn

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Website Accessibility can cost your company thousands if not done correctly.  In this episode, we review Accessibility, its impact on websites, and what you can do to get your website moving toward Accessibility Compliance. 

We Discuss: 

  • How Accessibility became one of the most important topics in web design
  • How companies are being sued
  • WCAG 2.1 AA as the standard guidelines for accessibility
  • Accessibility Plugins
    • Userway
    • AccessiBe
  • Price gouging
  • Costs

Thank you for listening. We hope you enjoyed this episode. If you have any questions, please email the show at TheWorkingImage@gmail.com.

The Working Image is a podcast for business owners who want to know how Web Design, Graphic Design, and Digital Marketing can help their business grow. 

Jarrod Michael Gordon is President and Executive Creative Director of Jarrod Michael Studios, a design agency based in New York. Services include Graphic Design, Web Design, and Digital Marketing. For more information, please contact us at 631-430-2088 or visit www.jarrodmichaelstudios.com.

Connect with me on LinkedIn