The Write Focus: Recent Episodes
Kylie Cimaglia
A podcast for photographers looking to up-level their business, get more bookings, and find the right clients. Host, copywriter, and photographer, Kylie Cimaglia of Hazelnut Digital, teaches photographers how to use copywriting and content marketing to grow their business.
SEO is a big topic with a lot to understand BUT, it’s an important part of upleveling your photography business. It doesn't have to be a huge, herculean task though. You can start small. In today's episode I talk about how you can get started with SEO for your photography business.
Download the FREE GUIDE: How to Write an Effective Experience Page
Visit hazelnutdigital.com for more helpful resources
Find me on Instagram @hazelnut.digital
Email me at kylie@hazelnutdigital.com
When it comes to using marketing copy to turn those potential dream clients into dream clients who’ve signed on the dotted line and are officially in your calendar, the key is understanding WHO they are. I dive in deep to the who, the what, and the why in today's episode.
Download the FREE GUIDE: How to Write an Effective Experience Page
Visit hazelnutdigital.com for more helpful resources
Find me on Instagram @hazelnut.digital
Email me at kylie@hazelnutdigital.com
In today's episode I'm spilling the tea about why I switched my wedding photographer just a few short months before my wedding.
Download the FREE GUIDE: How to Write an Effective Experience Page
Visit hazelnutdigital.com for more helpful resources
Find me on Instagram @hazelnut.digital
Email me at kylie@hazelnutdigital.com
How much does it suck to get an inquiry that seems absolutely perfect and then…crickets? Especially when those inquiries seemed like the perfect clients.
In this episode I reveal my secret to turning inquiries into actual bookings and dive deep into using copywriting to grow your photography business to new levels.
Download the FREE GUIDE: How to Write an Effective Experience Page
Visit hazelnutdigital.com for more helpful resources
Find me on Instagram @hazelnut.digital
Email me at kylie@hazelnutdigital.com
The tough truth is, your photos are only part of what sells potential clients on booking you. I know, I know it’s not what you want to hear. Your specialty is in the pictures not the words and aren’t those pictures supposed to be worth 1,000 words anyway?
Yes, your photos are gorgeous and that’s like the #1 thing that people book you for but beyond those photos, in order to get them interested, to sell them on your services, to prove that you’re the best fit for them and the solution to their problems you need to have effective copy across the board. In your social media captions, your website, your pricing guide–basically anywhere you have client messaging.
Consider the copy a compliment to your photos. Like peanut butter and jelly – or in my case, chocolate and peanut butter. They just go together, making the most delicious combination that keeps them coming back.
In this episode, we dive into what copywriting is, why it's important, and how to use it to grow your photography business to new levels.
Download the FREE GUIDE: How to Write an Effective Experience Page
Visit hazelnutdigital.com for more helpful resources
Find me on Instagram @hazelnut.digital
Email me at kylie@hazelnutdigital.com
Welcome to the Write Focus, a podcast for photographers who are ready to up-level their business, get more bookings, and find those dream clients through copywriting and content marketing.
With host: Kylie Cimaglia of Hazelnut Digital