Permission To Lead with Cindy Monroe: Recent Episodes

Cindy Monroe

Welcome to Permission to Lead, where we teach high-achieving female business leaders and entrepreneurs like you how to achieve more, lead effectively, and flourish in both your business and personal life. Listen each week as host Cindy Monroe (former CEO of the multimillion-dollar company Thirty-One Gifts) reveals practical and actionable business and leadership strategies you can implement immediately, interviews some of the world’s boldest female CEOs and business leaders, and gives you the tools you need to lead a thriving business while achieving goals you never thought possible. You deserve to have the business and family life you’ve always wanted—and you don’t have to choose one over the other. Permission to Lead will show you how. Subscribe now!

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In this special episode, we're revisiting 5 guests who left you feeling empowered and inspired in 2023. You’ll enjoy a handpicked clip from each guest’s episode that will help you lead, achieve, and flourish—both personally and professionally.

We’re talking about mom guilt. Leading your employees. Betting on yourself to start a business. Choosing what words to use to sell your products. Growing in confidence. Yep, these are ALL things we’re covering—and so much more!

You’ll get actionable advice you can implement in the coming year to grow your business and make more money.

Connect with Joey Coleman HERE.

Connect with Paula Faris HERE.

Connect with Phil M. Jones HERE.

Connect with Becca Ingle HERE.

Connect with Erin King HERE.

Shop Thirty-One HERE.

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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What if the blueprint for business success is already in the hands of female founders, just waiting to be fully realized?

My guest today, Ali Wyatt, has consistently been at the forefront of women-led business innovation. She’s the co-founder of Female Founder Collective alongside Rebecca Minkoff—and a business builder, advisor to start-ups, and investor in female-funded businesses.

Today, Ali shares what makes female-led startups stand out and how you can secure funding from other investors. Then she reveals how she took Refinery29’s revenue from a few hundred thousand to tens of millions of dollars in just 4 years. Plus the emerging trends in the startup world that hold promise, especially for women-led businesses.

Connect with Ali Wyatt HERE.

Check out Female Founder Collective HERE.

Shop Thirty-One HERE.

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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What if the key to unlocking your business's potential lies in the way you connect with your body? Robin Long's journey from personal struggles with body image to global wellness leader is proof that it absolutely can.

Today, Robin takes us from her initial Pilates awakening to becoming the CEO and founder of Lindywell, one of the first online Pilates platforms that's now impacting lives in over 100 countries.

In this episode, Robin opens up about the shift from “fixing” to “embracing” her body and how to create habits that don’t take up brain space or cause anxiety. Plus, she explains how Lindywell’s marketing clicks with women of all ages—from young moms to those in their 80s.

From her early challenges with body image to starting one of the first online Pilates platforms, Robin's story is a masterclass in turning personal passion into a thriving business.

Connect with Robin Long HERE.

Check out Lindywell HERE.

Shop Thirty-One HERE.

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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The most powerful tool for persuading people to take action isn’t technology. It’s your words. My guest today, Phil M. Jones, is going to tell you exactly what to say to create the business, opportunity, and impact you want.

Phil is the author of the international bestselling book Exactly What to Say – The Magic Words for Influence and Impact. At just 14 years old, Phil went from single-handedly washing cars on weekends to hiring a fleet of friends working on his behalf. He was earning more than his teachers by the time he was 15!

Today, Phil shares the key words and phrases you can easily weave into your daily conversations to grow your business. He even shares the “magic words” that can help you effectively communicate your boundaries without compromising on your relationships or goals. And if you’re in the early stage in your business, Phil shares some phrases you can say to build trust with potential clients or investors.

This is a super practical episode with phrases and tools you can immediately implement in your business.

Connect with Phil M. Jones HERE.

Buy Phil’s book HERE.

Shop Thirty-One HERE.

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Today, I’m talking about something super close to my heart: giving. I'm breaking down giving into 3 easy pieces: what it means for you personally, for your business, and for your community. (It’s like your Thanksgiving plate – a little bit of everything!)

Here’s the fun part: You get to mix and match your giving style. Whether you're the “helping hand” type, the “write a check” kind, or the “volunteer your time” sort, there's a way for everyone to get in on the action. And your business will thank you for it!

Whether you're a solo entrepreneur, a business leader, or someone passionate about making a difference, this episode will guide you in identifying the right type of giving for you and your business.

Shop Thirty-One HERE.

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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You want your business to make an impact in the community and world around you. In fact, I believe that when your business is generous and supports a cause your customers can rally behind, they’re more likely to keep buying from you.

My guest today, Jenn Hawley, has a deep passion for bridging the gap between profit and purpose. After nearly 20 years in the private sector, Jenn decided she wanted to use her business skills to help women and children in poverty. Jenn now serves as the Senior Director of Corporate Engagement for World Vision—a humanitarian relief organization that serves nearly 100 million people in nearly 100 countries around the world.

Today, Jenn shares why she believes in the power of partnerships between businesses and nonprofits. Plus, how you can turn your company into a force for good that stands out in a crowded marketplace and the long-term benefits for your internal culture and values when you and your employees are part of a cause that’s bigger than yourself. Whether you’re just starting a business or a seasoned CEO, this conversation will give you the tools you need to make your mark in a way that’s sustainable, ethical, and impactful.

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Check out World Vision HERE.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Want to turn your hobby into a million-dollar business?

That’s exactly what my friend Heidi Crowl did—and it all started 20 years ago at her kitchen table with a passion for card-making and dreaming of a business where she could find all her card supplies in one place.

Today, Heidi is the founder of Simon Says Stamps, your one-stop shop for paper crafting goodness and the world's largest selection of paper art supplies.

In this episode, Heidi and I talk about why it’s so important for entrepreneurs to have a creative outlet. Plus, how she’s grown Simon Says Stamp by partnering with other creatives and how to harness the power of using video content for your brand on social media. Heidi even reveals how to navigate leading well in your business when things aren’t going well in your personal life.

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Check out Simon Says Stamps HERE.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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You have an incredible idea—and you know it could help a lot of people. But there’s a problem: Other people don’t see its power yet. So how do you connect your idea to the right audience? My guest today, Tamsen Webster, calls finding that connection your “Red Thread.” And she wants to help your idea impact the world.

As a renowned speaker, consultant, and TEDx idea strategist, Tamsen has spent the last twenty years helping experts drive action from their ideas. She focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves.

Today, Tamsen shares how to find your own “Red Thread” for that business idea you can’t get out of your head. Plus, she reveals the most common mistakes entrepreneurs make when getting their audience to take action. And why stories can be powerful tools to use in your marketing and how to leverage them in your business.

If you have an idea you’re ready to take action on, but don’t know your next steps, this episode is for you.

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Connect with Tamsen HERE.

Buy Tamsen’s new book HERE.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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One of the top questions I get asked: “How do you maintain a strong, loving connection with your spouse while running a business?”

Scott and I are celebrating 30 years of marriage this month. (I know, I know. He’s put up with me for a long time!) We’ve walked through many different seasons together—and Scott has been my rock through it all. Literally, since we got married when I was 19!

Today, to celebrate 30 years of marriage, I’m doing a special Q&A episode with Scott. We’re answering a lot of the questions you’ve emailed in over this past year—including marriage, business, and empty-nesting, and more!

Get my FREE PDF HERE (5 Easy Ways to Connect With Your Spouse While Growing a Business).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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My guest today, Tina Wells, turned a business that she launched at sixteen into an award-winning marketing agency. She would go on to have clients like Dell, The Oprah Winfrey Network, Kroger, Apple, and more. But her massive success came with massive burnout—and she needed to rethink how she thought about work and life.

That’s how Tina developed her four-phase plan called the Elevation Approach, which helps you launch the business while experiencing the joy and meaning you’ve always wanted.

Today, Tina shares the big “aha” moment that led to the foundation of her two-decade-long business and why she was drawn to entrepreneurship at such a young age. Plus, she reveals why more entrepreneurs need to be talking about burnout and how to conquer the fear that no one will buy what you’re selling. And—Tina shares the one business trend every business owner needs to be integrating into their strategy right now.

Connect with Tina HERE.

Buy Tina’s new book HERE.

Get my FREE PDF HERE (10 Actionable Business Strategies You Can Implement Immediately).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Women are often told they just need to dream bigger and be more confident to achieve business success. But while big dreams and confidence might get you started, my guest today, Erin King, believes you need something more to get you over the finish line. You need audacity—and what Erin calls your “Big Deal Energy.”

Erin King is a digital entrepreneur, podcaster, and international keynote speaker. She is the CEO of Socialite Agency, a social media firm whose clients include the Oscars, ABC/Disney, VISA, and more. Erin specializes in helping entrepreneurs elevate their persuasion power and activate their audacity.

Today, Erin shares why so many women feel insecurity and fear and practical ways to grow your confidence so you grow your business. Plus, how she coined the term “Big Deal Energy” and how you can easily integrate it into your life. If you’re struggling with stepping out of your comfort zone to take action on your goals, this conversation with Erin will give you the boost of confidence you need.

Connect with Erin HERE.

Buy Erin’s new book HERE.

Get my FREE PDF HERE (10 Actionable Business Strategies You Can Implement Immediately).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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You started out with big ambitions to start or scale your business. Then one day you look up and instead of chasing your dreams, you’re just trying to get through the day. What happened?

But what if there's a better way? A way to rekindle that excitement and ambition you once had—while thriving in your personal life and career!

My guest today, Dr. Heather Penny, is a leadership coach, author, and speaker, who helps women like you step into their best life as they recognize the unique strengths they have to offer. Today, Heather reveals the 3 Cs behind her transformative coaching process and why so many women have lost their drive and feel stuck on the hamster wheel. Then, she shares how to prioritize rest without feeling guilty and how to set boundaries with people who drain your energy.

Connect with Heather HERE.

Buy Heather’s new book HERE.

Get my FREE PDF HERE (10 Actionable Business Strategies You Can Implement Immediately).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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I didn’t know much about launching a business when I started Thirty-One. I constantly doubted myself and remember thinking, Would anyone actually want to buy from me? Would they want what I was selling? Can I actually do this?

Chances are, you have a business idea floating around in your head or have an existing business you want to grow. It can feel scary and absolutely overwhelming if you don’t have a proven plan to guide you.

Early on, I chose a few guiding principles that helped me make smart hiring decisions, choose my product offerings wisely, and grow Thirty-One into the business it is 20 years later. Today, I want to share those 3 principles with you—and why I believe EVERY entrepreneur must know them in order to grow their business.

Get my FREE PDF HERE (10 Actionable Business Strategies You Can Implement Immediately).

Join my email list HERE.

Buy my new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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How do you retain your best people AND turn your customers into raving fans—without busting your marketing budget? My guest Joey Coleman specializes in teaching small startups to major brands how to create memorable experiences for your employees and customers, so you make more money. As the author of Never Lose a Customer Again and his newest book, Never Lose an Employee Again, Joey provides strategies and tactics to transform one-time purchasers into lifelong customers and keep your employees for the long run.

In today's episode, Joey explains why the first 100 days are critical for customer retention and practical ways to make your employees care about your business as much as you do. He also shares the best ways to welcome a new employee, how to adapt retention strategies in today's changing work environment, and cost-effective methods to wow customers. We’ll even dive into how his past experiences with the White House, the Secret Service, and the CIA have shaped his view of employee and customer retention. (Yes, I totally asked about it!)

Buy Joey’s new book HERE.

Get my FREE PDF HERE (10 Actionable Business Strategies You Can Implement Immediately).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Shelene Bryan’s journey started with sponsoring two kids from Africa. But curiosity got the better of her…and she decided to fly to Uganda unannounced and see what was actually happening with her money. What she discovered changed her life.

Today, Shelene is the founder of Skip1.org. She’s shown the world that when you skip the purchase of one small thing you don’t need, your act of kindness can reverberate in ways you can never imagine. Shelene also gets candid about her faith and the huge role it’s played in her life. Plus, she shares the multiple paths God took her on to say goodbye to her comfort and take risks in faith.  

Get ready to be moved, motivated, and challenged with my conversation with Shelene Bryan. 

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When it feels like your worth is determined by your work and your calling equals your career, how do you talk to your kids about identity?

I’m so excited to welcome back Paula Faris to the podcast. She’s an Emmy Award-winning journalist, podcaster, speaker, business owner, mom of three, and author of the new book, Who Do You Want to Be When You Grow Up?

Today, we are diving into a topic many parents and business owners wrestle with. It’s the identity crisis facing kids today. How do we walk alongside our kids as they discover who they want to be—not just what they want to become? Paula and I talk about how society's equation of worth with career has impacted this generation of kids. Plus, Paula shares the parenting approach she’s using to change the conversation with her kids, including the practical questions you can ask your kids today. Paula even reveals how the media's representation of success and achievement has influenced her approach towards parenting (this was super interesting!).

Your worth and value are found in so much more than a job or career—and your kids need to know that too. This episode will show you how!

Buy Paula’s new book HERE.

Get my FREE PDF HERE (10 Actionable Business Strategies You Can Implement Immediately).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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As a busy business owner and parent, I know the back-to-school transition can feel extremely challenging. How do you strike the balance between running a business and being there for your family?

So today, I've got you covered with 5 essential back-to-school strategies that not only kept my family in sync but also boosted my business productivity. It's about cultivating an environment where everyone thrives—whether it's in the classroom, at the dinner table, or in the boardroom.

Dive into this episode as we explore how you can flourish in both your business and personal life during the back-to-school hustle.

Get my FREE PDF HERE (10 Actionable Business Strategies You Can Implement Immediately).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Caris Snider doesn't just write about anxiety, depression, fear, and shame. She's lived them. She's overcome them. And now, she's teaching other women how to do the same. Caris is a speaker, coach, podcaster, and author of several devotionals for both teens and parents dealing with topics from anxiety to comparison.

Today, Caris shares her honest journey of dealing with crippling anxiety and depression and explains why anxiety is such a prevalent issue for women and how it holds us back. Plus, Caris offers practical, effective strategies to counteract your negative self-thoughts and how to talk about these hard topics with your kids so you can learn together. And of course, how you can ditch perfectionism and embrace the messiness of life.

Buy Caris’ new book HERE.

Get my FREE PDF HERE (10 Actionable Business Strategies You Can Implement Immediately).

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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I absolutely love bringing powerhouse women onto my show, and today is no exception. With a passionate online community of over 1.2 million strong, Alexis Jones is an internationally recognized speaker, media personality, activist, and author of I AM THAT GIRL and Joy Hunter.

Today, Alexis shares the pivotal moments that set the stage for her career in media and the powerful story behind starting ProtectHer, an educational program fostering respect for women, in a locker room. We have a really honest conversation about men's role in ending violence against women and how people are responding to her work through her new documentary.

Then, Alexis reveals her strategy for building and maintaining such an engaged audience who believe in her message—and how you can do the same for your business. Plus, she also shares how she deals with doubt or insecurity in the public eye. I love hearing stories of how women are challenging the norms and pushing boundaries to create change—which is why I think you’ll love hearing from Alexis.

Buy Alexis’ new book HERE.

Join my email list HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

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Mignon François turned the $5 she had to feed her family dinner for the week into a multi-million-dollar bakery brand. After years of drowning in debt and brokenness, Mignon founded her bakery, The Cupcake Collection in 2008. She’s sold over five million cupcakes to date—and her incredible story of resilience has received national attention through her new book, Made From Scratch.

Today, Mignon shares how she managed to build a debt-free business while raising six kids and how she handled the many moments when she felt like giving up. Plus, she reveals the biggest challenges she had to navigate after her business took off and the key advice every entrepreneur should know if you want to scale. (My favorite part was when she talked about what to do when you feel misunderstood and underestimated as a business owner!)

Buy Mignon’s new book HERE.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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How do you keep your business growing in the summer—while getting the well-deserved break and rest you need?

Today, I’m sharing a special acronym (S.U.N.) that breaks down some of the challenges I see business owners like you face during the summer. We'll talk about how 3 key factors can either drain or energize you and your business depending on how you approach them.

Get ready to gain some insightful tips on maximizing your summer Fridays, utilizing data for smarter business strategy, and nurturing relationships even during the busiest of seasons. I'm confident that today’s episode will inspire you to embrace the S.U.N in your business life.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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My husband Scott always says, “Brand is what people say about you when you’re not in the room.” But that’s not just true for big companies. It’s true for people too.

How you show up in-person, on a Zoom meeting, over email, and on social media matters—so you deserve to create a brand that makes you stand out so you can be known professionally and personally.

My guest Aliza Licht is an award-winning marketer, personal branding expert, and the founder of LEAVE YOUR MARK, a multimedia brand and consultancy. She’s also the bestselling author of the new book, On Brand. Today, Aliza reveals why creating a personal brand isn’t just for big influencers and how creating your brand can make you stand out far among your peers. Plus, she shares what should and shouldn’t be shared on social media. And does your social media follower number really matter? We hear the truth!

Getting your message right and learning how to market yourself is paramount to success, and can determine which opportunities are presented to you, or handed to someone else. Aliza will show you how.

Get Aliza’s new book HERE.

Connect with Aliza on Instagram HERE.

Liked this conversation? Check out episode #14: Joy Eggerichs Reed—How to Crack the Code of Effective Communication and Laugh Your Way to Success HERE.

Join Cindy’s email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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As a mother of two young children, Gretchen Huijskens felt a calling to look into international adoption. Then a trip to Haiti rocked her to her core—and her life would never be the same. She was shaken by the corruption of so many orphanages there and decided to open her own orphanage, where she helped 100 children find forever families in Haiti.

But she wanted a better way to help these families. And in 2010, Gretchen, her daughter, and two friends started Trades of Hope, a multi-million dollar ethical fashion company that exists to create jobs for women to rise out of extreme poverty and trafficking.

Today, Gretchen reveals why she chose to build a business to help these women, not just another charity—and why we need more businesses to address big social needs. Gretchen says women don’t want charity. They want opportunity.

And she shares the personal experience she had that convinced her job creation was the most powerful thing she could offer these women. Plus, she breaks down how to lead from a posture of commitment as the world and business evolve and grow.

Get Gretchen’s new book HERE.

Shop Trades of Hope HERE.

Connect with Gretchen on Instagram HERE.

Liked this conversation? Check out episode #10: From Laid Off to Launched: How Heather Adams Built a Thriving Business Against All Odds HERE.

Join Cindy’s email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Are you running your business…or is your business running you?

If you feel like you’re the Chief Everything Officer of your business, you’re not alone. And my guest today, Stacy Tuschl, wants to change that. Stacy is the author of the new book, Well-Oiled Operations: How Business Owners Scale Up While Scaling Back. As an entrepreneur, business coach, and investor, she’s experienced the frustration of wanting to scale but not knowing how to build efficient systems that let your business run without you being present.

Today, she’s revealing how to build solid systems you can delegate to anyone, the secret to fully letting go and trusting your team, and when and how to hire your first team member. Plus, she shares the key to project management without micromanaging your team and the operational changes you can make today to keep your business running efficiently.

Stacy’s here to show you how to turn the tables. So instead of your business running you, you'll be running a well-oiled operation.

Get Stacy’s new book HERE.

Connect with Stacy on Instagram HERE.

Liked this conversation? Check out episode #11 with Antoinette Finizio—How to Scale Your Business Without Sacrificing Personalized Service HERE.

Join Cindy’s email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Today’s guests are two of my favorite people in the world. They’ve seen me, Scott, and our business from such a unique perspective—starting from day 1. That’s because today’s guests are my two kids, Alyx and Evan.

Today, Alyx and Evan get super honest about what it was actually like growing up in an entrepreneurial family. They share how we prioritized family time in the midst of the craziness, how our business affected their relationship as siblings, and if they ever feel pressure to live up to certain expectations. Plus, they reveal some moments when Scott and I could have been more present and how they communicated that. And yes, I totally ask them about our biggest parenting fails—and Alyx and Evan don’t hold back!

We’re getting real about the joys and struggles of balancing business and family life. Scott and I certainly don’t know everything about parenting while running a business. But I hope this conversation helps you understand your kids and yourself a little bit more—so you can have the business and family life you’ve always wanted.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Frustrated you can’t find the perfect product or service that could improve your life? Create your own. At least that’s what my guest today, Becca Ingle did—and it’s paid off. (Big time.)

As the mom of two toddlers and lover of traveling, Becca started blogging their travels with the kids to let other parents know you don’t have to slow down once you have kids. She was tired of wearing other people’s brand of clothes. And when it came to swimsuits, she wanted a flattering mom fit that had a matching option for the kids. Then her husband challenged her to create her own—and Becca launched LainSnow in 2021. Only to sell out in the first 30 minutes.

Today, Becca reveals how she built her business from the ground up, including how she figured out how much of her budget to invest in her team and different marketing efforts. Plus, she shares what’s kept her going in the first two years of business and what she wishes she would have known before starting LainSnow. And of course I ask her what it’s like running a business while being a mom of young kids. If you have a wild dream to start your own business and brand, you’ll love Becca’s honest and real perspective.

Shop LainSnow HERE.

Connect with Becca on Instagram HERE.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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My guest today says that confidence isn’t something only some people are born with, but it’s inside every one of us waiting to be claimed.

Lydia Fenet is the founder and CEO of the Lydia Fenet Agency, a boutique agency representing best in class charity auctioneers. Over two decades, Lydia served as the Global Managing Director of Strategic Partnerships for Christie’s and reshaped the fundraising industry as the world’s leading charity auctioneer. She has single handedly raised over one billion dollars for more than 800 organizations and broken-down countless barriers for women in the auction industry. She’s also the author of Claim Your Confidence and The Most Powerful Woman in the Room Is You.

Today, Lydia shares the keys to selling authentically and confidently and how women can overcome the societal pressure to be humble and instead celebrate their achievements. Plus, she shares her “Strike Method —which has helped thousands of business owners boost sales and grow their business. And of course, why giving back can be a high ROI marketing strategy.

Pre-order Lydia’s new book HERE.

Connect with Lydia on Instagram HERE.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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To be successful, you have to step into the spotlight, climb the ladder, and become the boss, right? But what if we have success all wrong? And what if fame, money, and power aren’t what success is really all about?

My guest today, Tim Schurrer, spent nearly a decade launching two brands as COO alongside New York Times bestselling author Donald Miller. During that time, Tim and his team successfully grew the business from $250K to $16.5M in annual revenue. And they did it while building a culture where people loved their work and helped their customers and each other win.

Tim is also the author of the new book The Secret Society of Success. Today, Tim reveals the most costly beliefs about success and the key to redefining it in a way that doesn't rely on traditional metrics like money and power. Plus, he shares how you can confidently contribute to your team without minding who gets the credit and discover meaning and fulfillment in the work you do, even if it's not your dream job or ideal career. And of course, Tim gives leaders like you a game plan for creating a culture where everyone feels seen and valued for their work.

Get Tim’s new book HERE.

Connect with Tim on Instagram HERE.

Join my email list HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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My definition of success has changed pretty drastically over the years. Growing up, I didn’t ever feel that successful. But then I realized I could define success for myself. And that’s when my life started to change.

Today, I want to share with you how my definition of success has changed through different life seasons—including marriage, being a mom, and starting and growing Thirty-One. I’m getting real about what success is and is not. And how I filter through the good and not-so-good advice I’ve received over the years.

Plus, listen to the end to hear my current definition of success in one simple sentence. I think it might surprise you.

Join my email list HERE.

Listen to Episode 3 HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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What if your biggest fears were the one thing holding you back from the success you deserve? My guest, Michelle Poler, decided to face 100 fears in 100 days—and has inspired millions of people along the way.

Today, Michelle shares why the enemy of success isn’t what you think, and how being your authentic self is one of the best branding strategies you can have.

Plus, why you must stop thinking of yourself as a victim and shift to a hero mentality in your business and your life. And—and a bonus—Michelle even reveals the most memorable fear she’s faced to date.

Our fears reveal what we care about the most. Michelle’s about to show you how to face them head on so you can be unapologetically yourself.

Connect with Michelle Poler HERE.

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Did you know that 85% of women manage their household’s everyday expenses, but only 23% of them take the lead in long-term financial planning? That’s a fact straight from my guest today, financial expert Kimberlee Davis.

Kimberlee says we as women don’t invest or plan proactively enough. So what’s stopping us? Our level of confidence. Today, Kimberlee reveals why so many women are fearful of managing money and the keys to creating a budget that still lets you live the lifestyle you want.

Plus, she shares the most common mistakes she sees female leaders make with their money again and again—and how you can avoid them.

If you’re ready to take back control of your money and manage it wisely for your personal and business success, this episode is for you.

Connect with Kimberlee Davis HERE.

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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What if you could use your business as a platform to do more good and create more change? In fact, if you’re not connecting your business with a purpose or cause you care deeply about, you’re missing out on providing your team and customers with a mission that goes beyond profits.

My guest today, K.M. (Kate) Walton, has blended her passion for anti-bullying, mental health advocacy, and acceptance into every aspect of her life and work. With her extensive experience as an educator, author, and entrepreneur, Kate’s been able to facilitate meaningful conversations about mental health, bullying, and kindness with kids around the country.

Today, she’s going to share practical tips on how we as parents and business leaders can do the same. Plus, how she’s been able to face the challenges that come with juggling multiple businesses and protecting your mental health at the same time.

Connect with K.M. Walton HERE.

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Caring for your mental health is a vital part of your overall success in your business. But what about at home? How do you practically take care of your family’s mental health—especially with your kids?

I’m so excited to have my guest, Dr. Ariana Hoet, on the podcast today. Dr. Hoet is a pediatric psychologist and clinical director of On Our Sleeves, an organization dedicated to supporting children's mental health.

Today, she’s revealing the top misconceptions about kid’s mental health challenges and the impact your child’s mental health has on your personal work performance. And, Dr. Hoet shares ways to address the issue with HR, managers, and colleagues. Plus, we talk about how more businesses can create a supportive environment for working parents.

This episode will give you practical ways you as a busy working parent can start addressing this vital conversation with your children—because your child’s mental health matters.

Connect with Dr. Ariana Hoet HERE.

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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As high-achieving entrepreneurs, we're often laser-focused on achieving our goals, crushing deadlines, and leading our teams to success. But what about taking care of our own well-being?

The truth is, mental health is a vital aspect of our overall success. But it's often brushed under the rug.

In this episode, I’m getting honest and real about what prioritizing my mental health actually looks like in my day-to-day life while running a business.

I’m revealing 5 things I’m doing this year to improve my mental health in my business. I think they’ll make prioritizing your mental health feel more achievable when you have some practical examples of what that could look like in your own life.

If you’re struggling to prioritize your mental health, this is the episode for you!

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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As entrepreneurs, we all strive for greatness. But sometimes we can be our own biggest roadblocks. That’s why I’m so excited for you to hear my guest today, Christina Curtis.

Christina specializes in coaching high-achieving clients like world-class entrepreneurs, Fortune 500 executives, and Olympic athletes how to manage and prioritize their time. This is something so many female leaders struggle with—especially when juggling so much at one time. Today, Christina shares how our brains can hold us back from success and how you can push your brain to operate with peak efficiency and precision. Then she’s revealing her proven process for making difficult decisions and fully committing to them—so you actually meet the goals you’ve set for yourself. Plus, she’s giving us a secret look into her conversations with Richard Branson and other successful CEOs and founders she's coached and some surprising insights she’s learned.

Ready to squeeze more time, money, and joy out of every day? You’ll love my conversation with Christina Curtis.

Connect with Christina HERE.

Buy Christina’s book HERE.

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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My guest today, Joy Eggerichs Reed, knows firsthand the challenges that business owners face in getting their message across effectively. As a literary and speaking agent and founder of Punchline Agency, she’s helped hundreds of authors and speakers amplify their message and make an impact in the world.

Today, Joy is revealing the most common communication pitfalls that can trip you up and cost you valuable time and money as a business owner. She shares what exactly made her start her own agency and the unexpected challenges that came with launching her business.

Plus, if you’re looking to land paid speaking engagements or write a book this year, Joy reveals the top qualities she looks for in the clients she represents. And I think you’ll love when she talks about her love for improv comedy classes. Your message should land like a well-timed punchline. This episode with Joy will show you how.

Connect with Joy HERE.

Buy Joy’s book HERE.

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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As high-achieving entrepreneurs, we often struggle to prioritize the things that matter most to us. The word "no" just isn’t in our vocabulary! We feel like we have to be everything to everyone—and it leaves us feeling exhausted and burnt out.

My guest today, Meaghan Murphy, has a radical yet simple approach to saying yes to what matters—all while having endless energy, a can-do attitude, and embracing the small and big moments of everyday life.

In our conversation, Meaghan shares how to prioritize, set boundaries, and find those hidden pockets of time to recharge. And she’s got research in neuroscience and positive psychology to prove it. Plus, she reveals how businesses like yours can foster an engaging sense of community and belonging among their employees and customers.

If you’re ready to start saying yes to what matters, you’ll love this conversation with Meaghan Murphy.

Connect with Meaghan HERE.

Buy Meaghan’s new book HERE.

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Taking action can feel like the scariest part of setting goals. It requires risk, stepping outside your comfort zone, and refusing to give in to the looming threat of failure. That’s why I’m so excited to introduce you to the final step in my goal-setting process: Drive it!

In today’s episode, I’m going to teach you my secret superpower for achieving more goals in less time. Hint: it’s breaking your goals down into small, bite-size action steps. If you can’t break down your goals into small steps of action, you will not move closer to achieving them. That’s why creating daily action steps is so important to your success—and today, I’m going to show you how.

Plus, make sure to listen to the end to hear a special announcement I can’t wait to share with you.

Download your exclusive goal-setting free PDF HERE.

Download “5 Mistakes Leaders Make That Are Costing You Valuable Time & Money” free PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Is there a secret sauce to scaling a business? Well…my guest today, Antoinette Finizio, has done it over and over again. And I think how simple her secret is might surprise you.

A lot of business owners are afraid to scale, because they think they’ll never be able to keep the same level of personalized service. But with over 60 locations across North Carolina and Virginia, Antoinette and her team have proven that all wrong.

As the Chief Administrative Officer at Riccobene Associates Family Dentistry, Antoinette has over 20 years of experience building and expanding medical and dental offices. Today Antoinette shares her strategy for facing the challenges that come from massive and quick growth—all while managing daily operations. Plus, the importance of investing and developing your team while giving back to your local community. So many words of wisdom from Antoinette. I think you’ll love this episode!

As a special bonus, Antoinette is giving our listeners her personal email address to connect and invest in any other female leaders for free. Email her at: antoinette.finizio@brushandfloss.com

Learn more about Riccobene Associates Family Dentistry HERE.

Download your exclusive goal-setting FREE PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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“I never thought I would own and run a business.”

Yep, that’s straight from my guest today, Heather Adams. As founder and CEO of Choice Media & Communications, Heather never envisioned herself starting a business. But after getting laid off, Heather’s husband told her something she would never forget: “Don’t take your next step out of fear.” That changed everything.

Today, Heather has played an instrumental role in launching more than 100 New York Times bestsellers and has secured clients' coverage in a host of major, elite national media. In our conversation, Heather reveals how she’s been able to prioritize her family while still running a thriving business and how to create your own “board of investors.” Plus, she shares how to nail down who your ideal customer is and the #1 factor consumers are basing their buying decisions on (listen to find out!).

If you’re ready to get your message out to the right people in the right way, this episode for you.

Connect with Heather HERE.

Download your exclusive goal-setting FREE PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Building a thriving business while being a mom is hard work—and can be filled with those two weighty words: “mom guilt.”

My guest today, Paula Faris, gets it. As an Emmy Award-winning journalist, speaker, mom, and author of the new book, You Don’t Have to Carry It All, Paula has experienced the frustration, overwhelm, and weight of mom guilt that so many women can relate to. And she’s determined to change it.

Today, Paula reveals why society needs to value mothers first and how being a mom actually gives you advantages in the workplace. Plus, she shares why men aren’t the enemy—and practical, cost-effective ways companies can give moms more support at work. It’s time to ditch the mom guilt and burnout—and finally give working moms the support they desperately need. Paula is giving us a game plan to do just that. Listen now!

Get Paula’s new book HERE.

Download your exclusive goal-setting FREE PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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You’ve defined what success looks like. You’ve created your goals for the year. Now it’s time to create an actionable plan to make them happen. I call this “mapping” — and it’s Step #3 in my Flourish Model.

In this episode, I’m going to teach you how to set and prioritize each of your goals by mapping out your goal path for this year. Then, I’ll show you how to execute those goals in ways that will leave you feeling like you are flourishing in business and family.

To achieve what matters, you must have a plan to get there and map out each step along the way. This episode will show you how.

Download your exclusive goal-setting FREE PDF HERE.

More on the Eisenhower matrix HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Have you ever reached a point where leadership feels a lot more exhausting than it does fun? I’ve been there. With sales declining and my frustration at myself and the business growing, I knew I needed help. And that’s when I met my coach and guest on today’s podcast, Craig Wiley.

Craig helped me get unstuck and focus on what I knew to be true about the business, our consultants, customers, and myself. When Craig first started coaching me, I remember telling him, “I want to stop being a hot mess of a leader.” Well, that changed dramatically once we started working together!

Today, Craig reveals what to do if you feel like you’ve lost your inner coach and don’t trust yourself anymore. Plus, the surprising difference between a leader that reacts and a leader that responds. Then, Craig gives us a little rapid-fire coaching session on 5 specific areas high-achieving female leaders struggle with.

If you’re feeling burnt out from growing your business or struggling to trust yourself, this is the episode for you.

Learn more about Craig HERE.

Download your exclusive goal-setting FREE PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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A lot of women work really hard setting and achieving meaningless goals—and that’s the last thing I want for you, my friend. Achieving meaningful success starts with two steps: setting your intentions and creating a plan to get there.

Today, I’m breaking down how to take the intentions you’ve set and use them to create and plan tangible goals for your business and your life. (Check out Episode #3 to learn how to set your own intentions!) Plus, I’m walking you through the exact goal-setting process I use and the specific questions you must ask to transform your intentions into tangible, actionable goals.

You deserve to create a long-lasting legacy for you and your family—not just momentary success. It’s time to take your intentions and dreams and turn them into reality by planning meaningful (and achievable!) goals. This episode will show you how.

Download your exclusive goal-setting FREE PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Can you really run a successful business while having a thriving marriage? Many women think you can’t have both and you must choose one or the other. I completely disagree. You CAN have a thriving business and marriage—but it takes work, sacrifice, and asking for help.

In this episode, my husband and best friend Scott Monroe joins me for a special (and honest!) Valentine’s Day conversation. Two kids, building a business, and 30 years of marriage have taken us places we never dreamed of—and there have been countless challenges and hardships along the way. Today, Scott and I get honest about the highs and lows we’ve walked through in starting and leading Thirty-One and how they affected our marriage. Plus, we reveal the 5 key focus areas that have helped us grow stronger and closer together while building a business and cultivating respect, forgiveness, and commitment (because it’s a team effort!).

Download your exclusive FREE PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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Giving yourself permission to bet on yourself, take a risk, and lead can feel completely daunting—and my guest today, Janet Kinkade, knows that well.

What started as a jewelry design side hustle in Janet’s basement quickly grew into a multi-million dollar company. But with five kids and facing a divorce, Janet quickly realized she couldn’t do it all and do it well. Something needed to change—and it started with giving herself permission to accept help and bet on herself.

In this episode, Janet reveals how she was able to be a present mom while leaning into her new role as CEO and growing several multi-million dollar businesses. Plus, Janet gets honest about her intentions for her business and personal life this year and shares her best advice to new entrepreneurs on scaling (I think it might surprise you!). Listen now to hear Janet’s incredible story—and feel encouraged and motivated along the way.

Connect with Janet on Instagram HERE.

Shop at Olive + Tweed HERE and Reva Grey HERE.

Download your exclusive FREE PDF HERE.

Buy your copy of Cindy’s new book, More Than a Bag, HERE.

For daily leadership + business tips, follow Cindy on Instagram HERE.

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One of the biggest mistakes entrepreneurs make is not having a clear vision of the path to success they want to create and setting goals without any intentions behind them. And that leads to achieving meaningless goals, which is something you can’t afford to do.

In this episode, Cindy breaks down step-by-step how to set meaningful intentions for your business and your life this year. After listening, you’ll walk away with a clear vision of what success looks like and the next steps you must take to achieve your goals. Remember, without clarifying your intentions first, you’ll only achieve momentary success—not the long-lasting legacy you’ve always wanted.

Download your exclusive FREE PDF HERE.

Buy your copy of my new book, More Than a Bag, HERE.

For daily leadership + business tips, follow me on Instagram HERE.

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When you decide to be bold, take risks, and take action on a new business idea, dream, or goal, you’re going to be met with some opposition—and most of it is in your head. That means if you want to experience meaningful success, you must minimize the negative thoughts and voices in your life, and learn to embrace the thoughts, actions and positive emotions that support you and your purpose.

In today’s episode, Cindy reveals the top 5 biggest challenges women face when it comes to leading well in both your business and personal lives—and why it’s costing you the success you’ve always wanted. Then, Cindy shares a few of the strategies she’s used to take that resistance and use it to become a better business owner, leader, wife, and mom.

Download your exclusive FREE PDF HERE.

Buy your copy of my new book, More Than a Bag, HERE.

For daily leadership + business tips, follow me on Instagram HERE.

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I know you’re ready to start that business you’ve been dreaming of or achieve your next big revenue goal. You have bold ambitions and dreams, but this nagging fear of failure is holding you back from taking your next action steps.

In today’s episode, Cindy reveals the first step you must take to kick your fear aside and create the flourishing business and personal success you’ve always wanted. Hint: It all starts with giving yourself permission to lead, grow, and achieve more so you can truly flourish in your business and personal life. Plus, she shares why you must set intentions before you ever set goals—and how one of her favorite words has changed her definition of success.

Download your exclusive FREE PDF HERE.

Buy your copy of my new book, More Than a Bag, HERE.

To read more about the psychology behind the word “flourish,” check out this article.

For daily leadership + business tips, follow me on Instagram HERE.

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Welcome to Permission to Lead, where we teach high-achieving female business leaders and entrepreneurs like you how to achieve more, lead effectively, and flourish in both your business and personal life. Listen each week as host Cindy Monroe (former CEO of the multimillion-dollar company Thirty-One Gifts) reveals practical and actionable business and leadership strategies you can implement immediately, interviews some of the world’s boldest female CEOs and business leaders, and gives you the tools you need to lead a thriving business while achieving goals you never thought possible.

You deserve to have the business and family life you’ve always wanted—and you don’t have to choose one over the other. Permission to Lead will show you how. Subscribe now!