Green About Media: Recent Episodes
The Digital Distillery
There is a lot of uncertainty at the moment in the Digital Media landscape but one thing is for sure. Conscious consumerism is in, and companies that aren’t getting the message….are on their way out.The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.Brought to you by The Digital Distillery, Green About Media is a brand new show exploring the topics and issues surrounding the Green Media movement, keeping you informed, and perhaps even a little hopeful along the way.
In this conversation, Phil interviews Ines Talavera, the Public Policy Manager at IAB Europe, about sustainability regulations in the European Union. They discuss the Corporate Sustainability Reporting Directive (CSRD), the Corporate Sustainability Due Diligence Directive (CSDDD), and the Green Claims Directive Proposal.
Ines explains the importance of these regulations for companies and the challenges they face in reporting non-financial information. She also addresses the impact on digital companies and the need for transparency in green claims. Ines provides insights into the current political landscape and emphasises the opportunity for businesses to demonstrate their sustainability efforts.
Links and Further Reading:
IAB Europe CSRD Guide
IAB Europe Podcasts
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Tim Pritchard, Head of Content and Responsible Media at MgOMD, shares his journey into sustainability and the importance of collaboration and education in driving change. He emphasises the need for individuals and organisations to take action and not to wait on regulation. Tim highlights the role of events and training programs, such as the Carbon Literacy Project and Adnet Zero Essentials, in promoting sustainability. He also discusses the positive impact of carbon calculation on media plans and the success of the Communicating Climate challenge. Tim encourages listeners to be inquisitive, ask questions, and seek out resources and allies in the sustainability space.
Further ReadingTim PritchardGARM StandardsAdNet ZeroPurpose DisruptorsCambridge Sustainability Leadership
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
In this joint episode with IAB Europe, we talk to Data Analyst and Sustainability Manager from IAB Dimitris Beis.
We know just how much of digitals emissions are in the Scope3, but how much of that is tied to programmatic? And how can policy and behavioural changes effect how much energy digital media needs.
Dimitris and go through and discuss his excellent article Connecting the Dots where he explains Cedara's new report on the total GHG footprint of adtech platforms across the ecosystem.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
In this episode of Green About Media I had the privilege of sitting down with one of the UK most successful business authors Kevin Duncan.
He talked us through The Sustainable Business Book and gave advice on how you can make a start in your company to make real change.
If you do nothing else today for sustainability then go and check out this free 30 question audit over on the website. It WILL leave you better prepared for making a real start in your organisation.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
In this episode of Green About Media, host Phil McDowell sits down with Laura Wade, Global Head of Sustainability Strategy at Essence MediaCom. Laura shares her journey from being a media expert to becoming a sustainability advocate and strategist. Despite feeling like an imposter due to her non-traditional background, Laura leveraged her 20 years of media experience to drive significant sustainability initiatives.
Laura recounts how she identified the need for sustainable practices within the media industry, convincing her CEO of its importance and undergoing an intensive course to develop a comprehensive sustainability business plan. One key initiative was the development of a sustainable programmatic framework in partnership with Scope3, which focused on reducing carbon emissions in programmatic buys and creating a marketplace for brands committed to sustainability.
Laura emphasizes the need for the digital media industry to treat energy consumption as a precious commodity and to innovate towards more sustainable practices. Her story underscores the importance of persistence, finding allies within the organization, and approaching sustainability as an opportunity for innovation rather than a challenge.
Further Reading:
Laura Wade on LinkedIn
'Playing Big' by Tara Morh
Enhanced Rock Weathering
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Something a little different today. We are in the middle of Travel Season for The Digital Distillery Podcast network, and as such I have put together a little recap episode from one of our recent events all about Sustainable Tourism in Austria.
The episode was originally released in late 2023 for The Digital Distillery Podcast, and while not strictly digital sustainability focused, it does have a strong focus on traditional sustainability when it comes to the tourism industry.
If you have never heard one of our Digital Distillery Podcasts before this is a great introduction to those events.
We will be back with brand new content on Green About Media in a few weeks time.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Today on Green About Media we have the privilege of 'listening in' on a recent podcast episode from IAB Europe, Policy Matters with host Inez Talavera De La Esperanza
The interview with Eric Shih from Carbon Intelligence Platform Cedara, covers; The growing importance of Sustainability in Digital Advertising, The EU environmental policies shaping business, and the challenges and opportunities that are beginning to arise from these new regulations.
I highly recommend that you go an check out the other IAB Europe's podcasts over on their network and a huge thank you again to IAB Europe for letting use parts of your interview in this episode.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Summary
Today on Green About Media we hear from Fiona Salmon, the Sustainability Lead at Captify, as she discusses the importance of sustainability in the digital space. She shares her background and career path, highlighting her transition from print to digital media sales. Fi emphasises the need for awareness about the environmental impact of digital campaigns and the importance of measurement and auditing.
She also discusses the challenges and mistakes in data collection and the significance of year-on-year data comparison. Fi shares insights on reducing carbon emissions in campaigns and the role of a green task force in driving sustainability initiatives. She concludes with advice for individuals and companies looking to get started on sustainability.
Takeaways
- Awareness of the environmental impact of digital campaigns is crucial in the digital space.
- Measurement and auditing are essential for understanding and reducing carbon emissions.
- Year-on-year data comparison is important for tracking progress and setting sustainability goals.
- Reducing carbon emissions in campaigns can lead to improved performance and increased profitability.
- Setting up a green task force can help drive sustainability initiatives within a company.
Links & Recs:
The Sustainable Business Book
Fiona Salmon
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
In this episode of Green About Media Stephanie Scheller discusses the launch and operations a sustainability consultancy within Omnicom Group.
She shares her background and journey, as well as the process of pitching and funding her idea to make it a reality.
Stephanie explains the day-to-day activities of the unit, including consulting advertisers on eco-efficient media planning and helping media vendors become more sustainable. She emphasises the importance of measurement and offers advice for individuals looking to start sustainability initiatives in their organisations.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Welcome back to a brand new season of The Green About Media Podcast, where we delve into the intersection of digital innovation and environmental impact.
Heading into Season Two, we're excited to bring you insights from professionals driving sustainability within their organisations.
Join host Phil McDowell in this introduction episode as he introduces the fresh concept for this season, provides updates on upcoming sustainability-focused legislation, and explores a company that's revolutionising traditional capitalist thinking to tackle environmental challenges head-on.
Listen in to discover how we're navigating the complex landscape of environmental sustainability in the digital age.
Links:
The World Counts
New Legislation
Patagonia New Direction
Article - Profits in a world of climate change
Better Media
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Welcome back for Part 2 of this special episode on Decarbonising Digital Media.
In this episode we pick up where we left off and look closer at carbon measurement standardisation, supply chain transparency, and 5 steps to net zero.
Guest co-produced with Nadja Wolff.
Further Reading:
EU Carbon Policy and Targets
Ad Net Zero
GARM Sustainability Action Guide
Cedara
Eric Shih - COO at Cedara
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Welcome back to Green About Media.
It has been a little while since you have heard from us and we are still hard at work on Season 2 of the show which will launch in the coming months.
In the meantime, however, we were lucky enough to be involved in Decarbonizing Digital Media, a webinar hosted by ShowHeroes and Cedara. So we thought we would turn this webinar into a 2-part mini series which stands as a great refresher for the first season of the show, covering and updating the key topics that we covered there.
This first part covers how carbon measurement works in 2023 as well as looking at that tricky scope3 supply chain of a digital media company.
This episode was guest co-produced with Nadja Wolff.
This podcast is brought to you by The Digital Distillery
Written by Phil McDowell
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managed by Dennis Kirschner
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Welcome to the season finale of Green About Media, the podcast where we explore sustainability in digital advertising, climate change, and the impact of technology on our planet.
In this episode, Ara and Phil take sides to explore the potential best and worst case scenarios of everything discussed so far. Ara's sunny disposition is a natural fit for the best case scenarios, while Phil will take on the role of the pessimist and explore the worst case scenarios.
They discuss the potential benefits of a sustainable future where companies prioritise sustainable practices and consumers are more conscious of their digital carbon footprint. On the other hand, they also discuss the potential consequences of companies continuing to prioritise profit over sustainability and the potential consequences of failing to address climate change.
That's all for this season of Green About Media. Thank you for joining us as we explored sustainability in digital advertising, climate change, and the impact of technology on our planet. We'll be back soon with more episodes exploring the latest trends and issues in sustainability.
Join Nadia Koski and Tiana Medera, two professionals and long time friends living worlds apart, as they discuss their experiences and advice for professional women everywhere. But not without a laugh and a lark along the way.
Brought to you by The Digital Distillery, The premier season of The Women Lead Podcast launches with a bang on March 8 to celebrate international woman's day.
This podcast is brought to you by The Digital Distillery
Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Today on Green About Media we discuss some of the possibilities that the current burgeoning AI technology could bring to the table.
Things like AI-guided autonomous vehicles (AVs), distributed energy grids, smart agriculture and food systems and next generation weather and climate prediction are just some of the ways AI is going to impact sustainability in the near future.
Also new field of “Climate Informatics” is blossoming that uses AI to fundamentally transform weather forecasting and improve our understanding of the effects of climate change. AI techniques may also help correct biases in models, extract the most relevant data to avoid data degradation, predict extreme events and be used for impacts modelling.
Join Nadia Koski and Tiana Medera, two professionals and long time friends living worlds apart, as they discuss their experiences and advice for professional women everywhere. But not without a laugh and a lark along the way.
Brought to you by The Digital Distillery, The premier season of The Women Lead Podcast launches with a bang on March 8 to celebrate international woman's day.
This podcast is brought to you by The Digital Distillery
Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Greenwashing is a term that most of us are familiar with, but do we know exactly what it means? Is it getting better or worse in 2023? and how did Green evolve into Blue, Pink & Social?
In this episode we will answer all these questions and talk about what you can do as a consumer, or as a company, to avoid and/or not support these ....er...colourful...practices.
References and Further Reading:
Nestle Lawsuit
Truth in Advertising
6 types of Greenwashing
Green Blue Pink and Social Washing
Beware of Washing
Ethical Consumer
Investopedia
Join Nadia Koski and Tiana Medera, two professionals and long time friends living worlds apart, as they discuss their experiences and advice for professional women everywhere. But not without a laugh and a lark along the way.
Brought to you by The Digital Distillery, The premier season of The Women Lead Podcast launches with a bang on March 8 to celebrate international woman's day.
This podcast is brought to you by The Digital Distillery
Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
This week on the Green About Media we are joined by Harvin Gupta who heads up commercial partnerships at Scope3.
In this episode we discuss a near future where carbon is factored in to our daily decision-making process when purchasing advertising.
The digital marketing industry is uniquely positioned to be the first global industry to becoming entirely carbon-neutral by shifting its spend from high to low carbon purchases.
Harvin also discusses the 2 key-concepts behind Green Media and how they at Scope3 are helping shift the way in which businesses think about Carbon and their emissions.
Further reading and References:
NetZero
Food Nutrition Labels
Join Nadia Koski and Tiana Medera, two professionals and long time friends living worlds apart, as they discuss their experiences and advice for professional women everywhere. But not without a laugh and a lark along the way.
Brought to you by The Digital Distillery, The premier season of The Women Lead Podcast launches with a bang on March 8 to celebrate international woman's day.
This podcast is brought to you by The Digital Distillery
Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers.
We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer.
In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat.
And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure:
https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7
https://www.wsj.com/articles/ads-often-run-on-websites-that-come-with-high-carbon-emissions-but-low-returns-study-finds-11669150096
https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/
https://www.exchangewire.com/deep-dive/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising/
https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/
https://adnetzero.com/
https://www.purposedisruptors.org/advertised-emissions
https://www.clientearth.org/latest/latest-updates/stories/the-legal-risk-of-advertising-carbon-offsets/
https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe
David Shaw, Co-Founder & CEO of Cedara
David has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue.
Eric Shih, Global Advisor at Cedara
Eric is a seasoned executive and board member with 20
Join Nadia Koski and Tiana Medera, two professionals and long time friends living worlds apart, as they discuss their experiences and advice for professional women everywhere. But not without a laugh and a lark along the way.
Brought to you by The Digital Distillery, The premier season of The Women Lead Podcast launches with a bang on March 8 to celebrate international woman's day.
This podcast is brought to you by The Digital Distillery
Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
In this episode of Green About Media we explore Digital's Carbon Footprint. Does it even have one?
The answer is yes, and it's pretty big.
But things are changing and there is actually a lot you can do in your day-to-day and in your company to make a difference.
References:
https://www.raconteur.net/infographics/worlds-digital-carbon-footprint/#
https://www.climateimpact.com/news-insights/insights/infographic-carbon-footprint-internet/
https://www.bbc.com/future/article/20200305-why-your-internet-habits-are-not-as-clean-as-you-think
https://sustainability.fb.com/energy/
https://sustainability.google/
Join Nadia Koski and Tiana Medera, two professionals and long time friends living worlds apart, as they discuss their experiences and advice for professional women everywhere. But not without a laugh and a lark along the way.
Brought to you by The Digital Distillery, The premier season of The Women Lead Podcast launches with a bang on March 8 to celebrate international woman's day.
This podcast is brought to you by The Digital Distillery
Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
This podcast is brought to you by The Digital Distillery
Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
As sustainability and all its subsidiary terms and definitions become increasingly thrown around in media and politics, it's not a surprise that they all begin to blur together for the average person.
This is problematic. That's we are more likely to pass off these topics as 'too confusing' or 'I can't keep track anymore' and when we do this, not only do we lose scope of what we can do and which companies we should or shouldn't support, but it also means that organisations that aren't doing their part, are more likely to get away with it by simply throwing these words around.
In this episode of Green About Media, we will introduce to Corporate Sustainable Development expert Ara Almada as she explains the difference between some of these key terms and why it matters.
This podcast is brought to you by The Digital Distillery
Written by Ara Almada
Produced & Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi
You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts
The Digital Media Industry is increasingly being held accountable for its environmental impact. Discussions around ESG, Green Media, Digital Carbon Foot-printing and the responsibility that companies have to minimise the effect of their ‘Dirty Data’ is shifting from a mild hubbub to a dull roar.
In this episode you introduce to you the new show and to the concepts of ESG, Sustainability, the Green Media Movement and the IAB's new committee aimed at tackling the digital media industry's de-carbonisation challenge.
Brought to you by The Digital Distillery, this episode was Hosted, Produced & Engineered by Phil McDowell
Contact us at our website
or email on podcast@the-digital-distillery.com
Introducing Green About Media, a brand new podcast from The Digital Distillery.
In this mini-series from The Digital Distillery, Green About Media will tackle a range of these topics and straighten out some of the common misconceptions and misunderstandings around the terms that we hear in the media on a near daily basis. Where the efforts come from, how they have changed, and what impact they are likely to have on both the environment and the digital media industry itself are all things that are important to internalise if you want to understand where we are and where we are going in tis rapidly changing environment.