Forget the Zoom calls. We did it all live and in person. Join hosts Kyle Mountsier, Michael Cirillo, Glenn Lundy, Ilana Shabtay and Paul J. Daly as we just hit the record button for some quick and very candid conversations with some of the most amazing guests at the very first ASOTU CON in Philly. You'll hear New York Times bestsellers, Doctors, entrepreneurs, marketers, technologists, and even the Chief Heart Officer of Gary V's empire. All of it is live. All of it is unfiltered, and all of it is for you. These are the ASOTU CON Sessions by Effectv.
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In this inspiring ASOTU CON session, Danny Zaslavsky hosts Erikka Tiffani Wells, General Manager at Walser Automotive Group, on the ASOTU CON podcast stage. Erikka shares her journey of rising through the automotive industry, discussing the challenges and triumphs of transitioning to a single point of contact and negotiation-free sales model at Walser. She passionately explains how this approach has transformed customer experiences by prioritizing transparency and convenience.
Erikka delves into the innovative practices at Walser, including their new four-day workweek, which has boosted employee satisfaction and reduced split deals. She emphasizes the importance of fostering a positive work culture and empowering employees to take ownership of their roles. With a focus on the future, Erikka highlights how investing in people and creating an inclusive environment where every voice is heard can drive both employee and customer satisfaction, ultimately leading to increased profitability.
0:00 Intro
1:04 Erikka’s transition from traditional sales to Walser’s single point of contact model
1:32 The benefits of negotiation-free sales and empowering salespeople
3:18 How Walzer’s four-day workweek has improved employee satisfaction
4:40 The impact of less split deals and increased sales efficiency
5:36 Implementing the four-day workweek across sales and service departments
6:04 Erikka’s journey as the only female GM at Walser and her unique perspective
7:24 Importance of people as the new currency in dealership operations
9:03 Encouraging a culture of proactive problem-solving and employee empowerment
9:48 Erikka’s future goals and commitment to continuous learning and innovation
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this insightful ASOTU CON session, Danny Zaslavsky hosts Austin Beaver, a rising star in the automotive industry, on the ASOTU CON podcast stage. Austin shares his journey of growing up in a car dealership family, his early experiences in the dealership, and his transition from studying accounting to becoming a controller and now preparing to lead a new Mazda store. They delve into the evolution of car buying preferences, emphasizing the importance of providing a frictionless and confidence-inspiring customer experience.
Austin discusses the challenges and opportunities in the current automotive sales landscape, highlighting the need to balance customer convenience with business profitability. He emphasizes the importance of breaking down inefficiencies and empowering sales teams to focus on customer satisfaction. With insights into modern dealership operations and the significance of mentorship, Austin reflects on how his experiences have shaped his approach to leading a dealership that prioritizes both employee development and exceptional customer service.
0:00 Intro
1:13 Growing up in a car dealership family
2:26 Discussing the modern car buying experience
3:41 Austin’s frictionless approach to buying cars
4:40 The importance of transparency in the sales process
6:46 Leading a new Mazda store and improving customer experience
8:11 Eliminating inefficiencies in dealership operations
9:37 The role of mentorship in Austin’s career development
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this dynamic ASOTU CON session, Glenn Lundy converses with Jonathan Dawson, renowned Coach and Trainer at Sellchology, about building the next generation of the automotive industry. Jonathan emphasizes the importance of maintaining relational selling over purely transactional methods, cautioning against innovation for innovation's sake. They explore the delicate balance between leveraging modern tools like Amazon and maintaining traditional, personal interactions with customers.
Jonathan shares his philosophy on change management and leadership, highlighting the need for solid foundations before implementing new strategies. They discuss the significance of adapting communication methods to connect with younger team members and customers while maintaining core values. As they dive into the future of automotive sales, Jonathan advocates for rigorous training and development to ensure every salesperson can thrive, urging leaders to focus on nurturing their teams to drive long-term success.
0:00 Intro
1:29 Jonathan discusses the importance of relational selling
3:45 Balancing innovation with foundational business principles
4:43 Glenn and Jonathan on the allure of new technologies
6:36 The need for solid foundations before implementing new strategies
7:38 Adapting communication methods to connect with younger team members
10:35 Treating customers how they want to be treated, not just based on personal preferences
12:10 Developing people and proper onboarding as keys to success
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this lively episode of ASOTU CON Sessions by Effectv, Glenn Lundy hosts an inspiring discussion with Todd Caputo, founder of Todd Caputo Consulting, and a dynamic group of students from Northwood University: Noah Koss, Breanne Pratley, Hanna Wood, and Zak McLeod. They explore the unique role Northwood University plays in shaping the next generation of automotive leaders. Todd Caputo shares his initiative to bring Northwood students to ASOTU CON, highlighting the importance of investing in future industry talent.
The Northwood students enthusiastically discuss their experiences, the university’s innovative curriculum, and how it prepares them for successful careers in the automotive industry. They highlight the value of networking opportunities, real-world learning experiences, and the supportive community at Northwood. The conversation underscores the importance of embracing change and innovation in the automotive industry and showcases the bright future these passionate students are working towards.
0:00 Intro
0:54 Todd Caputo on the importance of supporting future automotive leaders
2:21 Hanna Wood on why she is a Northwood advocate
3:27 Noah Koss on relational opportunities and networking
5:01 Breanne Pratley on Northwood’s innovative programs and internships
6:48 Zak McLeod on the changing landscape of the automotive industry
7:35 The competitiveness and passion of Northwood students
10:21 Addressing misconceptions about finding talent in the automotive industry
11:17 Hanna Wood on the rigorous and engaging Northwood experience
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this engaging ASOTU CON session, Glenn Lundy interviews Kayla Kody, Vice President at Richmond Ford Auto Group, delving into the future of the automotive industry. Kayla shares insights on the importance of training and development, innovative changes in sales processes, and the impact of technology on service departments. They discuss the critical role of change management and the significance of breaking down silos within dealerships to foster a cohesive and efficient work environment.
Kayla emphasizes the necessity of recognition and appreciation within the team, sharing how their dealership has implemented systems to highlight and celebrate employee achievements. Glenn and Kayla explore the intersection of technology and human touch in the automotive industry, envisioning a future where these elements harmoniously coexist to enhance customer experience and operational efficiency. The conversation offers valuable perspectives on leadership, adaptation, and the evolving landscape of automotive retail.
0:00 Intro
1:21 Kayla emphasizes the importance of investing in training
2:47 Discussion on the future of EVs and compliance issues
3:53 Breaking down silos within dealerships to improve efficiency
5:37 Integrating new hires with comprehensive onboarding processes
7:11 Balancing technology and human interaction in sales and service
8:14 Enhancing customer experience through innovative parts and service techniques
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this episode of ASOTU CON Sessions, Glenn Pasch engages in a compelling conversation with AJ McGowan, co-founder and president of AutoVision. AJ delves into the advanced data science behind AutoVision’s platform, highlighting its capabilities in inventory management and marketing strategy enhancement. The discussion focuses on how AutoVision leverages data to provide dealers with precise insights, enabling them to make informed decisions about pricing, marketing, and inventory management.
AJ explains how AutoVision’s granular approach to vehicle merchandising goes beyond traditional methods, emphasizing the importance of looking at each vehicle as a unique entity with its own story. He elaborates on how the platform helps dealers identify which vehicles need more marketing attention and which are already optimized for sale, ultimately maximizing efficiency and effectiveness. The episode concludes with insights into building dealer trust in the platform’s automation and data accuracy, making it an essential listen for anyone in automotive marketing and sales.
0:00 Intro
1:01 Overview of AutoVision’s data science platform
2:38 Importance of individual vehicle merchandising
4:58 Targeted advertising versus price reduction
6:52 Automation and alert systems for inventory management
7:52 Managing unique vehicle stories and marketing strategies
8:58 Ensuring trust in automation and data accuracy
9:54 Building dealer trust through customization and integration
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this episode of ASOTU CON Sessions, Glenn Pasch sits down with Anthony Jingoli, Senior Director of Automotive Strategy and Partnerships for Effectv and Brendan Jackson from Effectv to explore the intricacies of content strategy and the evolution of targeted advertising. Anthony and Brendan shed light on the confusion surrounding OTT, addressable advertising, and the overall TV ecosystem, providing clarity on how these elements fit into a comprehensive marketing strategy.
The discussion delves into the benefits of addressable advertising, which allows for specific targeting at the household level, enhancing the effectiveness of campaigns. They emphasize the importance of integrating linear and digital advertising to create a cohesive strategy, and highlight how modern measurement techniques can provide deeper insights into campaign performance. The episode wraps up with a forward-looking perspective on leveraging first-party data and the future of personalized, data-driven advertising.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
0:00 Intro
1:08 Overview of Effectv's role and services
2:55 Explanation of addressable advertising
3:53 Integrating linear and OTT advertising for cohesive strategies
4:58 Measuring effectiveness of advertising campaigns
6:33 Evolution of measurement techniques
8:29 Future capabilities in data integration and targeting
9:27 Collaboration and industry partnerships for better audience insights
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In this insightful episode of ASOTU CON Sessions, Joe Overby interviews Darrell Steed, president of SmartWolf Consulting. Steed shares the fascinating origin of his company’s name, inspired by his reputation as a fixer in the auto industry, akin to Winston Wolf from "Pulp Fiction." The conversation delves into Steed's journey from a used car director to a consultant, highlighting the critical lessons he’s learned in dealership operations and his mission to help dealers optimize their used car acquisition strategies.
Steed offers practical advice for dealers on establishing successful car buying centers, emphasizing the importance of dedication and proper planning. He discusses the necessity of treating buying centers as integral parts of the dealership and outlines strategies for effective implementation, including branding, infrastructure, and personnel selection. The episode wraps up with Steed’s recommendations on hiring the right talent and building a sustainable model for buying centers, providing valuable insights for dealerships aiming to enhance their used car operations.
0:00 Intro
0:24 Steed shares the origin of the Smart Wolf name
1:49 Transitioning from dealership to consulting
2:08 Lessons from dealership to corporate consulting
3:44 Importance of commitment in establishing buying centers
4:35 Challenges and benefits of dealership buying centers
6:15 Branding strategies for dealership buying centers
7:19 Balancing profit and customer value in acquisitions
8:57 Initial steps in setting up a buying center
10:17 Resources for hiring the right talent
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this insightful episode of ASOTU CON Sessions, Glenn Pasch sits down with Brad Gelber, Digital Media and Content Marketing Manager at West Herr Automotive. Brad shares valuable strategies on organizing and optimizing content marketing in the automotive industry. He delves into the challenges faced by small marketing teams, the importance of using tools like Monday.com for workflow management, and the significance of authentic, people-centered content.
Brad also provides practical advice on creating compelling content that resonates with audiences, emphasizing the need for quick, engaging videos over long, detailed ones. He highlights the importance of employee involvement in content sharing and offers tips on leveraging Tiktok for value-driven content. The conversation concludes with Brad’s insights on convincing dealer principals of the value of social media and content marketing, making this episode a must-listen for automotive marketers looking to enhance their strategies.
0:00 Intro
1:11 Challenges in organizing content strategies
2:57 Centralized vs. decentralized marketing approaches at West Herr
4:35 Importance of people-centric content
8:08 Employees sharing company content amplifies reach
9:14 Value of problem-solving content
10:40 Leveraging Tiktok for educational content
11:55 Convincing dealer principals of social media's value
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this ASOTU CON 2024 podcast hosted by Joe Overby, Tony Lucas, General Manager of Casa Autoplex, shares his inspiring journey in the automotive industry. Starting as a porter at a buy-here-pay-here lot, Tony's career has progressed significantly, showcasing his dedication and adaptability. He discusses his transition from Brazil to the United States, learning English, and navigating various roles in the automotive sector, ultimately leading him to his current position at Casa Autoplex.
Tony provides insights into the used car market, emphasizing the importance of continuous learning and adaptation. He reflects on his experiences during the COVID-19 pandemic and how the dealership successfully navigated the challenges. Tony also highlights the role of certified pre-owned (CPO) programs and the importance of community-focused initiatives like in-house financing. The session concludes with a personal touch as Tony shares the role of books and movies in his language learning journey, offering a glimpse into the persistence and passion that have driven his success.
0:00 Intro
0:39 Tony's journey from Brazil to the U.S. and starting in automotive.
1:50 Transitioning from porter to sales and beyond.
3:43 Lessons learned as a used car director.
4:45 Impact of COVID-19 on the used car market.
5:31 Role and benefits of certified pre-owned (CPO) programs.
6:48 Overcoming inventory challenges in CPO.
7:53 Value of standalone used car programs.
9:06 Community-focused in-house financing initiatives.
9:22 Personal language learning journey through books and movies.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this ASOTU CON 2024 podcast, hosted by Joe Overby, Robert Hollenshead, Chris Fell, and Brian Kramer join the discussion to delve into used car acquisition strategies. The conversation explores the evolving landscape of used car auctions, the importance of appraising vehicles accurately, and the unique challenges and opportunities presented by electric vehicles (EVs) in the used car market.
The panel highlights the enduring relevance of auto auctions and the necessity of instant liquidity in the market. They also discuss how technology and transparency are transforming the appraisal process, making it more efficient and reliable for both dealers and customers. The session underscores the critical role of understanding market dynamics, leveraging digital tools, and maintaining transparency to succeed in used car acquisition.
0:00 Intro
0:49 The importance of purchase strategy in used car sales.
1:55 The evolving role of auto auctions in the used car market.
3:43 Appraising electric vehicles and understanding market dynamics.
5:19 The remarketing challenges for non-Tesla EVs.
6:42 The impact of price points on EV resale value.
7:02 Utilizing technology for efficient car appraisals.
8:11 Enhancing transparency in the appraisal process.
10:19 Leveraging service drive opportunities for used car acquisition.
11:44 The importance of acquiring cars directly from consumers.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this ASOTU CON 2024 podcast hosted by Kyle Mountsier, Mike Stanton, President and CEO of NADA, joins the conversation to discuss the latest developments and challenges in the automotive industry. The session kicks off with an update on the FTC's vehicle shopping CARS Rule, highlighting its implications for dealerships and the ongoing legal battles. Mike emphasizes the importance of dealer preparation and transparency in navigating these regulatory changes.
The conversation then shifts to the current state of the EV market, discussing the fluctuating consumer adoption rates and the impact of government mandates on dealers and manufacturers. Mike underscores the necessity of aligning consumer readiness with political and industrial agendas. The session also touches on the excitement building up for the upcoming NADA show, with Mike sharing insights into the preparations and expectations for the event. The discussion concludes with a focus on the industry's resilience and the critical role of ongoing advocacy and education.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
0:00 Intro
1:09 Update on the FTC's vehicle shopping rule.
2:14 Importance of dealer preparation for regulatory changes.
4:15 The role of NADA in legislative advocacy.
5:28 Addressing misconceptions about dealership practices.
6:05 Current trends in EV adoption and market dynamics.
8:00 Aligning consumer readiness with industrial and political agendas.
9:38 Excitement and preparations for the upcoming NADA show.
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In this ASOTU CON 2024 session, hosted by Kyle Mountsier, Paul McCarthy, VP of Sales at Protective Asset Protection, joins the conversation to share insights into the automotive finance and insurance (F&I) sector. Paul, who transitioned from a 30-year career in automotive retail to the F&I side, discusses the evolution of the industry and the importance of improving the finance process for customers.
Paul emphasizes the need for transparency and education in the F&I process to alleviate customer anxiety and enhance their purchasing experience. He highlights how dealerships can leverage digital content to inform customers about F&I products early in the buying process. Paul also discusses the critical role of F&I in today's market, especially amid economic uncertainties and changing customer expectations. The session underscores the opportunities presented by industry changes and the importance of ongoing training and adaptation for success.
0:00 Intro
0:55 Transition from automotive retail to F&I.
2:14 Addressing customer angst in the F&I process.
4:06 Adoption of transparency and online tools in F&I.
5:21 Educating customers about F&I products effectively.
6:51 Importance of F&I amid economic uncertainties.
8:00 Opportunities and changes in the automotive industry.
9:21 The importance of ongoing training and adaptation.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "EVs for Everyone" podcast, Jimmy Douglas, founder and CEO of Plug, joins the conversation. The discussion revolves around the evolving EV market and the opportunities and challenges it presents for dealers. Jimmy highlights the importance of focusing on used EVs, leveraging the 25E consumer tax credit, and the necessity of dealer expertise in EV technology and customer education.
Jimmy emphasizes the significance of inventory turnover, noting that successful dealers often sell used EVs within 30 days. He also discusses the diverse demand for different EV makes and models, and the geographical distribution of EV sales success. The conversation concludes with Jimmy's personal experience and the role of firsthand knowledge in selling EVs.
0:00 Intro
0:15 Elena introduces Jimmy Douglas and the session focus.
1:47 The opportunity for EVs and dealers in 2024.
3:10 The impact of the 25E consumer tax credit on EV sales.
4:06 Addressing volatility in the EV market.
5:05 Importance of inventory turnover in EV sales.
6:26 High-demand EV models and market specifics.
7:44 Surprising insights from dealer experiences.
8:56 The role of firsthand experience in selling EVs.
10:07 Jimmy’s upcoming trip to Italy and EV rental plans.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "EVs for Everyone" podcast, Matthew Haiken, Dealer Principal and President at Prestige Collection Auto Group, shares his insights into the evolving EV market. Matthew recounts his journey with Polestar, highlighting his competitive nature and desire to build something from the ground up. He also celebrates his recent achievement of winning the 2024 Volvo Hyatt Excellence Award.
The discussion covers various aspects of the EV market, including the current trend of competitive leasing prices and the importance of getting customers to experience EVs firsthand. Matthew addresses challenges and surprises in fixed operations for EVs, debunking the myth that EVs are less profitable for dealers. He emphasizes the entrepreneurial spirit of dealers and reflects on the impact of the EV tax credit, drawing comparisons to the Cash for Clunkers program. The session offers valuable insights into the practical realities and future potential of the EV market.
0:00 Intro
0:54 Matthew shares his EV journey with Polestar.
2:15 Matthew’s competitive nature in becoming a Polestar dealer.
4:06 Leasing EVs at competitive prices and customer acceptance.
5:27 Challenges and surprises in fixed operations for EVs.
7:13 The importance of experiencing EV driving dynamics.
8:40 The narrative around EV profitability and dealer margins.
9:25 Entrepreneurial spirit and adapting to the EV market.
10:34 Reflections on the EV tax credit and Cash for Clunkers.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this lively ASOTU CON 2024 session, hosted by Elena Ciccotelli from the "The EVs for Everyone" podcast, John Foley, President of Recharged, joins the conversation. John shares the story of how Recharged was born from a need he identified at the first ASOTU CON, focusing on the growing market of used EVs. He emphasizes the importance of providing a great buying experience for customers and how his team’s natural curiosity and dedication to learning drive their success.
John also delves into their unique training methods that keep his sales team engaged and knowledgeable about the rapidly evolving EV technology. He highlights the importance of real-time learning and hands-on experience. Additionally, John discusses the exciting launch and success of their dealer marketplace, which helps dealers sell their EV inventory through Recharged’s platform.
0:00 Intro
1:13 John discusses the birth of Recharged and its mission.
3:01 The importance of team curiosity and continuous learning.
5:35 Keeping up with rapidly changing EV technology.
6:14 Hands-on experience and learning through "butts in seats."
8:17 Success and updates on the dealer marketplace launch.
9:24 Light-hearted discussion on John’s dog and EV preferences.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this ASOTU CON 2024 session, Dan Shine interviews Patrice Banks, founder of Girls Auto Clinic in Philadelphia. Patrice shares her journey of transforming the traditional auto shop experience by catering to the needs of women, while also welcoming male customers. Girls Auto Clinic stands out with its customer-centric approach that includes free car care workshops, a comfortable lounge, and even a nail salon, turning a routine car maintenance visit into a pleasant experience. Patrice emphasizes the importance of understanding customer pain points and building trust by educating and empowering them, especially women, to take control of their car care.
Patrice discusses the widespread success and demand for their monthly workshops, which attract women from across the country and even internationally. These workshops teach essential car care skills in a fun and relatable way, helping women feel confident and knowledgeable. She also touches on the potential for franchising Girls Auto Clinic and the need for funding to expand their unique service model. Additionally, Patrice highlights the significant interest from women wanting to become auto technicians and the importance of creating opportunities for them in the automotive industry.
0:00 Intro
1:10 Patrice shares her customer service approach and pain points.n.
3:34 Workshops teach car care in fun, relatable ways.
5:08 Building trust by addressing customer pain points.
5:49 Growing the Girls Auto Clinic brand and community.
6:50 Creating a supportive online community for women in auto care.
8:06 Plans for franchising and expanding services.
9:09 Women technicians find Girls Auto Clinic through media exposure.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this session from ASOTU CON 2024, Dan Shine converses with Jeremy Stephens, Remote Service Director at Bozard Ford Lincoln. They delve into the transformative power of mobile services in the automotive industry. Jeremy shares insights into how mobile service units have enhanced customer satisfaction by providing convenient, on-the-spot services. He highlights the growth of their fleet from seven to nineteen vans and discusses the unique training and customer-facing skills required for their technicians. Jeremy also touches on the operational benefits, such as freeing up main shop resources for more complex tasks.
Jeremy recounts various customer experiences, emphasizing the value of mobile service in eliminating common dealership pain points. By offering services at the customer’s location, Bozard Ford Lincoln not only enhances customer convenience but also strengthens customer retention and loyalty. This innovative approach has allowed them to swiftly address issues, sometimes even preventing potential deal breakouts. The session encapsulates the essence of customer-centric service, demonstrating how modern dealerships can adapt to meet customer needs more effectively.
0:00 Intro
0:24 Jeremy Stephens discusses mobile service at Bozard Ford.
1:47 Customer satisfaction and feedback on mobile services.
2:15 Growth from 7 to 19 mobile service vans.
3:23 Training and hiring for mobile service technicians.
4:43 The value proposition of mobile services for customers.
6:24 Service range and operational strategies.
7:34 Addressing small repairs without shop delays.
10:09 Turning potential negative experiences into positive ones.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this episode of ASOTU Con Sessions by Effectv, Dan Shine interviews Jaime Maicas from Casa Auto Group, discussing innovative strategies in fixed operations that boost customer satisfaction. Jaime shares insights on how the implementation of video communication and mobile service units have transformed customer interactions across their multiple locations. They also delve into the challenges faced in the service department and strategies to overcome them, including training methods and initiatives to attract young talent into the automotive industry.
Jaime explains the importance of video updates in service processes, the success of mobile service units, and the critical role of service advisors. He highlights the benefits of internal promotions and ongoing training to maintain high CSI scores. This episode provides a deep dive into operational excellence and customer-centric practices that can inspire other automotive businesses to enhance their service departments.
0:00 Intro
0:24 Focus on customer satisfaction in fixed ops
0:40 Implementing video updates for customers
1:33 Customer feedback on service videos
2:23 Role of drive managers and training advisors
2:53 Introduction of mobile service units
3:36 Customer reluctance towards mobile service
4:20 Challenges with warranty counts and CP increases
5:04 Strategies to attract and train young technicians
5:53 Homegrown talent and technical training programs
6:11 Jaime's career journey in the automotive industry
7:15 Managing fixed operations across multiple locations
8:07 Rewards of working in fixed operations
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this engaging ASOTU CON session, Michael Cirillo hosts Erin Fallon, Manager of Enterprise Dealer Success at Upstart, and Jeremy Nowling, Sales and Digital Retailing Director at Rohrman Automotive Group. The discussion centers around improving the car buying experience by bridging the gap between online browsing and in-showroom interactions. They delve into the challenges of transitioning customers from their digital journey to physical dealerships, emphasizing the importance of recognizing and building upon the work customers do online. Erin and Jeremy highlight the role of Upstart's tools in streamlining this process, ultimately enhancing customer satisfaction and boosting sales effectiveness.
Key insights include the impact of effective CRM usage, tailored follow-up strategies, and continuous training to maximize the benefits of digital retailing tools. Jeremy shares impressive data on lead conversion rates, underscoring the importance of a well-implemented process. The session concludes with a discussion on AI's role in improving credit assessments and facilitating quicker approvals, thereby increasing efficiency and opening up new opportunities for both dealers and buyers.
0:00 Intro
0:37 Discussion on improving the online-to-showroom customer experience
1:25 Erin Fallon identifies disconnects in the customer journey
3:00 Jeremy Nowling emphasizes tailored follow-up and digital retailing training
4:16 Importance of recognizing customer research and journey
5:18 Jeremy shares data on lead conversion and success rates
7:48 Training and integrating tools into dealership processes
10:14 Exploring AI's role in enhancing credit assessments and approvals
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
Watch Upstart's Fireside Chat with Erin and Jeremy here: https://youtu.be/BLxhOGXwuyc
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In this episode of ASOTU CON Sessions, Michael Cirillo sits down with Steve Greenfield, General Partner of Automotive Ventures, to discuss the future of the automotive industry. They delve into the rising adoption of electric vehicles (EVs), the implications of autonomy, and the role of artificial intelligence (AI) in advancing vehicle technology. Greenfield shares insights on how younger generations are perceiving EVs, the challenges and opportunities surrounding EV infrastructure, and the potential of autonomous vehicles to transform transportation.
Greenfield also addresses the regulatory and consumer adoption hurdles facing autonomous vehicles and the global differences in how these technologies are being implemented. The conversation touches on the advancements in AI, specifically how Tesla is utilizing generative AI to improve its full self-driving capabilities. This episode offers a comprehensive look at the future landscape of the automotive industry, providing listeners with a deep understanding of the technological and regulatory factors shaping its evolution.
0:00 Intro
1:20 The appeal and convenience of EVs for younger generations
3:10 Regulatory and infrastructure hurdles for EVs
4:00 The integration of autonomy in EVs
6:00 Global differences in autonomous vehicle adoption
7:00 Balancing safety regulations and technological advancements
8:00 The role of AI in vehicle autonomy
9:00 Tesla’s use of generative AI for self-driving
10:00 Potential safety benefits of autonomous vehicles
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this episode, Paul J Daly speaks with Blanca Arias-Martinez about the unexpected fusion of high-end hospitality and the fast-paced auto auction industry. Blanca shares her unique approach to integrating high-end hospitality into the fast-paced environment of an auto auction, inspired by Will Guidara's concept of "unreasonable hospitality." They discuss the impact of this philosophy on employee engagement, community building, and overall business culture, highlighting innovative practices like book clubs and leadership development programs that have transformed their workplace.
Blanca reveals how her team, drawing on experiences from the restaurant industry, emphasizes adding value to people—both employees and customers—over merely selling cars. This conversation offers a fresh perspective on blending hospitality with the automotive sector, showcasing how intentional leadership and community-focused initiatives can create a thriving, positive work environment.
0:00 Intro
1:30 Emphasizing People Over Cars
2:00 The Unique Culture of Big Valley Auto Auction
2:30 Applying High-End Hospitality in an Auto Auction
3:00 The Impact of Book Clubs on Leadership
3:50 Engaging Employees Through Continuous Learning
4:20 Blanca's Visit to Eleven Madison Park
4:50 Anticipation for Will Guidara’s Keynote
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this enlightening episode of ASOTU CON Sessions, Michael Cirillo sits down with Don Hall, President and CEO of the Virginia Auto Dealers Association, to delve into his extensive 45-year career in the automotive industry. Hall shares his insights on the industry's evolution, the importance of adapting to change, and the critical role of employee satisfaction in creating a positive customer experience. Drawing from his own experiences and the principles learned from the Marine Corps, Hall emphasizes the value of empathy, leadership, and maintaining a balance between accountability and understanding.
Hall highlights the necessity of investing in employees' well-being and professional development, advocating for practices that foster a supportive and engaging work environment. Through anecdotes and reflections, he illustrates how a people-first approach can transform dealerships and enhance customer interactions. This conversation offers valuable lessons for industry veterans and newcomers alike, providing a roadmap for nurturing a motivated and loyal workforce while navigating the dynamic landscape of the automotive sector.
0:00 Intro
0:45 Don Hall’s 45-year journey in the automotive industry
3:00 Focusing on people in dealerships
3:30 Creating environments for employee happiness
4:00 Impact of happy employees on customer experience
4:45 Balancing empathy and accountability in leadership
5:30 Hall’s evolution from a strict manager to an empathetic leader
6:15 The role of empathy in negotiations and customer interactions
7:00 Wisdom and patience in seeing real change
8:00 Hall’s advice for young professionals in the industry
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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In this ASOTU CON 2024 conversation, Paul J Daly sits down with Katie Mares, author of "CustomHer Experience." Katie shares her journey into the automotive industry, highlighting her mission to enhance the customer experience, particularly for women.
She delves into the physiological differences between men and women that influence buying behaviors and offers practical insights for dealerships to create more inclusive and genuine customer interactions. Katie also discusses the importance of employee satisfaction in delivering exceptional customer experiences and her vision for transforming the auto industry to be more appealing to both female customers and employees.
Takeaways
0:00 - Intro
1:45 - Authored "Custom Her Experience" to address gender disparities.
2:20 - Women’s limbic systems are larger, influencing emotional memory.
2:27 - Women use both sides of the brain for creativity and logic.
4:05 - Women seek hedonic experiences, valuing sensory aspects.
5:06 - Genuine kindness and empathy create better customer connections.
6:56 - Acknowledge women customers equally for better engagement.
7:25 - Intentional customer experience design is crucial.
9:54 - Employee satisfaction directly impacts customer happiness.
11:12 - Changing industry perception to attract women employees and consumers.
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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Paul J Daly hosts Jim Colon, co-owner of Toyota of Marysville, on the ASOTU CON Sessions by Effectv.
They discuss Jim's unique approach to running a negotiation-free dealership, the benefits of a customer-centric sales model, and how this strategy has attracted a diverse workforce, particularly women. Jim shares insights on the dealership's success, the importance of brand focus, and the potential for growth with innovative practices.
Paul and Jim delve into the transformative impact of a fixed-price sales approach and how it aligns with modern customer preferences. They explore how removing the negotiation process not only enhances customer satisfaction but also creates a more inclusive work environment. Jim highlights the significant increase in female employees at Toyota of Marysville, attributing it to the transparent and straightforward sales model. The discussion also touches on the dealership's exceptional employee retention rates and the strategic focus on brand development, including the implementation of the "one person, one price, one hour" commitment, which has been met with overwhelming positive feedback from customers.
0:00 - Intro
0:21 - Jim Colon's automotive industry background.
1:51 - Opening a negotiation-free Toyota store.
2:59 - Ignoring pushback and focusing on customer-centric decisions.
5:01 - Changing the service experience in the dealership.
6:12 - The surprising number of women joining the dealership's staff.
7:52 - Importance of research and experiencing negotiation-free models.
10:30 - High employee retention and loyalty scores.
12:08 - Focusing on brand with "one person, one price, one hour."
Thanks to Effectv for making this episode of ASOTU CON Sessions possible! Learn more about Effect here: https://www.effectv.com/
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Patrice Banks and Michael Cirillo sit down to chat at ASOTU CON 2023.
Patrice Banks is the Founder and Chief #she-Can-ic of Girls Auto Clinic.
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Phil Gill and Jordan Cox sit down to chat at ASOTU CON 2023.
Phil Gill is the General Sales Manager at Tom Gill Chevrolet.
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Tony Lucas and Jordan Cox sit down to chat at ASOTU CON 2023.
Tony Lucas is the Pre-Owned Director at Casa Automotive Group.
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Michael Lucki and Kyle Mountsier sit down to chat at ASOTU CON 2023.
Michael Lucki is the Academy Management Instructor at the National Automobile Dealers' Association.
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Dawn Williamson and Kyle Mountsier sit down to chat at ASOTU CON 2023.
Dawn Williamson is the SVP, Head of Sales Development at Effectv.
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Matt Jones and Paul J Daly sit down to chat at ASOTU CON 2023.
Matt Jones is the Senior Director of Brand and Industry at TrueCar.
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Liza Borches and Paul J Daly sit down to chat at ASOTU CON 2023.
Liza Borches is the President and CEO at Carter Myers Automotive.
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Kirk Preiser and Michael Cirillo sit down to chat at ASOTU CON 2023.
Kirk Preiser is the Founder of E-Volv Solutions.
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John Sacco and Michael Cirillo sit down to chat at ASOTU CON 2023.
John Sacco is the President and Owner of Sierra International Machinery.
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John Foley and Jordan Cox sit down to chat at ASOTU CON 2023.
John Foley is the Co-Founder and President of Recharged.
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Joel Bassam and Paul J Daly sit down to chat at ASOTU CON 2023.
Joel Bassam is the President at Easterns Automotive Group.
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Jimmy Douglas and Kyle Mountsier sit down to chat at ASOTU CON 2023.
Jimmy Douglas is the CEO at Plug.
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Ed Roberts and Michael Cirillo sit down to chat at ASOTU CON 2023.
Ed Roberts is the Chief Operations Officer at Bozard Ford Lincoln and the author of Mile One Leadership.
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Dayna Kleve and Jordan Cox sit down to chat at ASOTU CON 2023.
Dayna Kleve is the Director of Diversity, Engagement & Foundation at the Walser Automotive Group.
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Courtney Roberts and Kyle Mountsier sit down at ASOTU CON 2023.
Courtney Roberts is the Product Marketing Manager at Gubagoo.
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Ben Barbor and Paul J Daly sit down to chat at ASOTU CON 2023.
Ben Barbor is an Automotive Advertising Sales Manager at Effectv.
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Ashley Cavazos and Jordan Cox sit down to chat at ASOTU CON 2023.
Ashley Cavazos is the Marketing Director for the DeMontrond Auto Group.
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Michael Cirillo and Anthony Barone sit down to chat at ASOTU CON 2023.
Anthony Barone is the Strategic Development Manager at automotiveMastermind.
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Alan Haig and Michael Cirillo sit down to chat at ASOTU CON 2023.
Alan Haig is the President and Founder of Haig Partners, LLC.
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Dr. Nicole Lipkin and Jordan Cox sat down to chat at ASOTU CON 2023.
Dr. Nicole Lipkin in the CEO of Equilibria Leadership.
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Brian Clemens and Michael Cirillo sit down to chat at ASOTU CON 2022.
Brian Clemens is the Sales Manager at Burns Buick GMC Genesis Hyundai
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Ryan Osten and Kyle Mountsier sit down to chat at ASOTU CON 2022.
Ryan Osten is the Executive Vice President of Gubagoo.
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Claude Silver and Paul J Daly sit down to chat at ASOTU CON 2022.
Claude Silver is the Chief Heart Officer of Vaynermedia.
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Michelle Boczonadi and Ashley Puckett sit down with Michael Cirillo to chat at ASOTU CON 2022.
Michelle Boczonadi is the Director of Sales Development - at Effectv
Ashley Puckett is the Director of Sales at Effectv
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Jim Cook and Kyle Mountsier sit down to chat at ASOTU CON 2022.
Jim Cook is the Owner of Cookhouse Media
Thanks to Effectv for making ASOTU CON Sessions possible! ⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! **We have a daily email!
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Andrew Diffenderfer and Paul J Daly sit down to chat at ASOTU CON 2022.
Andrew Diffenderfer is the Co-Founder at Foundation Direct.
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Kristen Limbert and Molly Meyer sit down with Michael Cirillo to chat at ASOTU CON 2022.
Kristen Limbert is the Sales Director of Enterprise/Major Accounts for Naked Lime and Gubagoo.
Molly Meyer is the Head of Marketing at Gubagoo.
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David Meltzer and Glenn Lundy sit down to chat at ASOTU CON 2022.
David Meltzer is the Co-Founder of Sports 1 Marketing.
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Anthony Jingoli and Brendan Jackson sit down with Kyle Mountsier to chat at ASOTU CON 2022.
Anthony Jingoli is Regional Director of Automotive at Effectv.Brendan Jackson **is Sr. Director of Automotive Strategy & Partnerships at Effectv.
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Josselyn Boudett and Paul J Daly sit down to chat at ASOTU CON 2022.
Josselyn Boudett is the Founder & CEO of Stella Automotive AI.
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Jeff Gonzales, Andrew Eamer and Michael Cirillo sit down to chat at ASOTU CON 2022.
Jeff Gonzales is the Founder & CEO of AET Automotive.
Andrew Eamer is the Chief Marketing Officer of AET Automotive.
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Liza Borches and Glenn Lundy sit down to chat at ASOTU CON 2022.
Liza Borches is the President and CEO at Carter Myers Automotive.
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Darren Doane and Danielle Southwick sit down with Paul J Dayl to chat at ASOTU CON 2022.
Darren Doane is the Owner of Doane Creative Agency.
Danielle Southwick is Executive Assistant to Paul J Daly.
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Jarrod Kilway and Kyle Mountsier sit down to chat at ASOTU CON 2022.
Jarrod Kilway is the VP of Strategy and Success at Konect.ai
Thanks to Effectv for making ASOTU CON Sessions possible!
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
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Ilana Shabtay and Nicole Lipkin, Psy.D., M.B.A. sit down to chat at ASOTU CON 2022.
Nicole Lipkin, Psy.D., M.B.A. is the CEO of Equilibria Leadership.
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Glenn Lundy and Alex Flores sit down to chat at ASOTU CON 2022.
Alex Flores is the Owner at Bravo Auto Group
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Paul J Daly and Kyle Mountsier sit down with Jim McKelvey to discuss Jim's thoughts on ASOTU CON, what he's doing now with Invisbly and his advice for auto dealers.
Jim McKelvey is the Co-Founder of Block (formerly Square) and the Founder & CEO of Invisibly.
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Michael Cirillo sits down with Anthony and Ashley from Effectv to discuss authentic messaging, knowing and growing your audience, measuring the results of your media mix, and how TV marketing has a larger reach than you might think.
Anthony Jingoli is Regional Director of Automotive at Effectv.
Ashley Puckett is Director of Sales at Effectv
⭐️ Love the podcast? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally!
We have a daily email!
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