The Successful Artist: Recent Episodes
Alyssa Weyland
I want to live in a world where visual artists can support themselves through their art. Join art marketing expert, Alyssa of Alyssa Weyland Consulting, and successful guest artists to learn actionable ways to grow your art business without sacrificing authenticity. We’ll discuss everything you need to know to have a successful art career, including artist’s statements, marketing strategies, social media, Instagram, Tik Tok, Pinterest, newsletter, prints, merchandise, galleries, media, blog, etc.
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Learn insights from an artist with a unique perspective and business knowledge! In this episode, guest Michael teaches lessons on making a business plan for your art, pricing your artwork, using technology to target specific groups, and growing through connections in interior design and in-person shows.
GUEST: Michael James Cisarik
Instagram: Michael James Cisarik
Website: michaeljamescisarik.com
MORE ARTIST BUSINESS HELP HERE:
Instagram: alyssa.weyland.consulting
Tik Tok: alyssa.w.consulting
Book a 1-hour art marketing consultation with me: HERE
What should you talk about when you present your art so that your target audience wants to buy it? Your art helps your target market solve problems they face, and if you understand and talk about how your art helps them, you’ll win over buyers. Join podcast host Alyssa in this quick podcast episode.
MORE ARTIST BUSINESS HELP HERE:
Instagram: alyssa.weyland.consulting
Tik Tok: alyssa.w.consulting
Book a 1-hour art marketing consultation with me: HERE
How can your mental health affect your art career? Join artist Jeremy Hoffeld in this insightful conversation on healthy mindset shifts to help you grow as a professional artist.
GUEST: JEREMY HOFFELD
Instagram: @jeremyhoffeld
Website: jeremyhoffeld.com
MORE ARTIST BUSINESS HELP HERE:
Instagram: alyssa.weyland.consulting
Tik Tok: alyssa.w.consulting
Book a 1-hour art marketing consultation with me: HERE
How can you use Tik Tok to grow your art career? Join Texas-based artist Ryan Robinson, who shares her tips on growing on Tik Tok.
GUEST: RYAN ROBINSON
Instagram: ryanrobinson.art
Tik Tok: ryanrobinson.art
Website: ryanrobinsonart.com
MORE ARTIST BUSINESS HELP HERE:
Instagram: alyssa.weyland.consulting
Tik Tok: alyssa.w.consulting
Book a 1-hour art marketing consultation with me: HERE
Why do we need an artists statement?
We need a way to communicate to your ideal collectors what your art is about. We want them to read your artist's statement and think, YES! I LOVE this! THIS is what I've been looking for! This is such an important idea! This will make them become loyal collectors of your art.
This is a solo episode with host Alyssa Weyland of Alyssa Weyland Consulting!
MORE ARTIST BUSINESS HELP HERE:
Instagram: alyssa.weyland.consulting
Tik Tok: alyssa.w.consulting
Book a 1-hour art marketing consultation with me: HERE
In this episode, I go over:
Three steps to writing an artist's statement:
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Make a brainstorm of all of the things your art is about and write answers to these questions...
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Organize them into a few categories, and make it personal, like these examples...
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Flesh out the writing into a few paragraphs
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Avoid these common artist's statement mistakes
-For more art marketing help-
Instagram: alyssa.weyland.consulting
Tik Tok: alyssa.w.consulting
Newsletter: alyssaweylandconsulting.wordpress.com/newsletter/
Book a 1-hour art marketing consultation with me: alyssaweylandconsulting.wordpress.com/269-2/
-Timestamps-
[00:00] Welcome to The Successful Artist Podcast
[00:12] Your goal as an artist
[00:18] Success isn’t all about money
[00:45] Welcome to ADHD friends, moms, full-time and part time artists
[00:54] Podcast schedule: solo then guest episode each month
[01:12] Why I’m qualified- my background in marketing and art history
[01:30] Where to find notes and more art marketing tips