The Finance Cafe: Recent Episodes
The Finance Cafe
Welcome to The Finance Cafe, the business podcast for women entrepreneurs that breaks through the money taboo and explores what’s behind the numbers.
Join your hosts, founders of the financial literacy platform designed by women entrepreneurs, for entrepreneurs, The Finance Cafe Shannon Pestun, Business Strategist and Former Banker and Shauna Frederick, Chartered Professional Accountant and CFO On the Go, every week as they dive into conversations about business and finance with women entrepreneurs and the experts that support them.
In this episode of The Finance Cafe Podcast, Dr. Rumeet Billan, an award-winning entrepreneur, learning architect, and humanitarian, joins Shannon Pestun to delve into the powerful themes of rewriting and redefining success on your own terms. As the CEO of Women of Influence+ and the Founder of Viewpoint Leadership, Dr. Billan brings a wealth of experience in transforming workplace cultures, fostering trust, and building resilience. Her research on Tall Poppy Syndrome and Canadian Happiness at Work has been instrumental in shifting conversations about workplace dynamics and women’s roles in leadership.
Together, Dr. Billan and Shannon explore the importance of context in shaping narratives around success and happiness. Dr. Billan shares how rewriting and redefining aren’t just about correcting the past—they’re about intentionally shaping the future. She emphasizes the significance of intersectionality and the need to empower women to define and achieve success on their own terms, rather than conforming to one rigid idea of what success or happiness should look like.
In addition to success, the conversation also touches on a crucial topic for women—financial wellness. Dr. Billan and Shannon highlight how women have been conditioned to believe that financial empowerment is out of reach, a myth that needs to be dispelled. Dr. Billan stresses the importance of breaking through these barriers, addressing the attitudes and behaviors around financial decisions, and understanding finances in a deeper, more personal context. Listeners will gain insights into how financial empowerment is essential not just for business, but for everyday life, and how empowering women with financial knowledge can lead to greater confidence and control over their futures.
This episode offers tools and insights to help women not only redefine success but also take control of their financial narratives, paving the way for meaningful and lasting impact in both their personal and professional lives.
Websites:
Rumeet Billan
Women of Influence
Social Media:
Linkedin:Rumeet Billan
In this episode, Shannon Pestun sits down with the dynamic Sarah Wilcox, Co-founder and CEO of Genuine Tea Inc., to explore the key strategies that have propelled her company from a small farmers' market brand to a nationwide success story. With Genuine Tea named one of Canada’s Top Growing Companies in both 2022 and 2023 by The Globe and Mail, Sarah shares the remarkable journey that began during her five-year stay in Taiwan, where she not only immersed herself in the local culture but learned directly from tea farmers across Asia. As a trained tea sommelier and recipient of the prestigious MOE Taiwan scholarship, Sarah’s expertise in tea is matched by her sharp business acumen.
Sarah dives into the systems and strategies she has implemented at Genuine Tea, emphasizing the importance of adaptability and listening to customers. She explains how her experience on CBC's Dragons’ Den helped secure a deal with Arlene Dickinson, which catapulted the business to new heights, with Genuine Tea now available in over 1,500 locations across Canada.
In this episode, Sarah and Shannon cover essential topics for entrepreneurs looking to scale their businesses. Sarah discusses how to take advantage of grants and government programs to fund growth, diversify your business through multiple channels, and leverage social proof to build a loyal community. She also highlights the critical role of exceptional customer service and reveals how creating robust systems can give business owners the freedom to focus on innovation and expansion.
Whether you’re just starting out or looking to scale, Sarah’s insights on how key life events can inspire growth, combined with her focus on strategic systems, offer invaluable lessons for anyone looking to turn their passion into a thriving business. Tune in for an engaging conversation filled with practical tips and inspiring stories that will motivate you to take your business to the next level.
Instagram: Genuine Tea
Facebook: Genuine Tea
Twitter: Genuine Tea
Website: https://www.genuinetea.ca/
In this episode, Shauna Frederick sits down with the insightful Anna Giampà, a seasoned Family Enterprise Advisor with over two decades of experience in consulting, business planning, and corporate strategy. Anna’s journey is rich with entrepreneurial ventures, academic excellence, and a deep commitment to lifelong learning. As a former faculty member at Montreal’s Concordia University, where she taught Entrepreneurship & Strategy, Anna has empowered countless business leaders with her practical wisdom. Beyond her consulting career, she co-manages a thriving real estate portfolio and nurtures her passions for food, travel, and continuous growth.
Anna and Shauna explore the transformative power of Key Performance Indicators (KPIs) in driving business success. Anna demystifies KPIs, breaking them down into simple, measurable values that act as a scoreboard for your business, helping you track progress and uncover opportunities for improvement. She delves into the four key types of KPIs—financial, operational, customer, and marketing—and illustrates how they can be customized to fit any business, regardless of its size or complexity.
Through practical examples, Anna reveals how even the simplest KPIs, such as tracking new customers or enhancing revenue growth, can have a profound impact. She underscores the strategic significance of KPIs, showing how they can guide your strategic planning and decision-making processes, ultimately fostering structured growth.
Websites:
Canada Benchmarking Tool: Financial Performance Data (canada.ca)
Connect with Anna:
LinkedIn: Anna Giampà, MBA, FEA
Instagram: annafiorilli
Facebook: Anna G Fiorilli
In this episode, Shauna sits down with the brilliant JackiePorter who is a leading Canadian financial planner with a stellar 25-year career dedicated to empowering high-achievers. As a trusted advisor to executives, business owners, and legal professionals, Jackie offers expertguidance on complex financial matters that go beyond simple Google searches.
Her journey to financial success is as inspiring as herexpertise. Raised by a single mother, Jackie faced early financial challenges that ignited her passion for building wealth and financial independence. Today, she's a multi-award-winning financial planner, author of "Single by Choice or Chance," and a sought-after industry expert.
Jackie has a knack for turning complex financial conceptsinto actionable advice. In this podcast we're diving deep into the power of mindset when it comes to money. From overcoming financial barriers to skyrocketing your business, Jackie shares practical tips and strategies tocultivate a growth mindset. Discover how to shift your perspective, unlock new opportunities, and take control of your financial future. Get ready to be inspired as Jackie shares her wisdom and empowers you to reach new heights in your entrepreneurial journey.
Connect with Jackie:LinkedIn: JackiePorter (Lawyers Financial Advisor) CFP, RWM, EPC
Twitter: X
Instagram: Jackie Porter | CFP(@jackieportercfp)
Website: askjackie.ca
In this episode, our host Shauna sits down with Julieta Miranda, the dynamic Founder of Kid Drop and an acclaimed entrepreneur recognized as Emerging Entrepreneur 2022, Small Business of the Year 2022, Top 50 Under 50, Keynote Speaker, and participant in Dragon’s Den 2023.
Julieta’s entrepreneurial journey began in 2010 with the acquisition of Romeo’s Tile, her family business, which she transformed into a thriving enterprise with annual revenues soaring from $350K to $6.2M. With a background in Criminology and Social Work, and bilingual proficiency in English and Spanish, Julieta brings extensive marketing and sales expertise honed through her ventures and professional roles. Kid Drop, her latest venture, offers a vital transportation solution for busy parents, providing safe, reliable door-to-door service for children attending school, activities, and custody exchanges at an affordable rate.
In this episode, we explore Julieta’s remarkable journey of rebuilding after bankruptcy. As she aptly reminds us, "You can't fail if you don't quit." We delve into how bankruptcy, while not a clean slate, can spark a new beginning, and discuss strategies to overcome self-limiting beliefs and embrace growth and renewal. Julieta candidly shares how her bankruptcy experience reshaped her financial understanding and empowered her to enhance financial literacy while launching Kid Drop. Her insights into prioritizing financial wellness and advice for women entrepreneurs seeking to strengthen their financial health are invaluable.
Tune in as Julieta shares three practical tips for maintaining a positive mindset and staying motivated amidst entrepreneurial obstacles. Join us for an inspiring conversation filled with resilience, wisdom, and laughter, as Julieta Miranda embodies the spirit of success and perseverance.
Connect with Julieta:
LinkedIn: https://www.linkedin.com/in/julieta-miranda-26b851212/
Facebook: https://www.facebook.com/julieta.ranger/
Website: https://www.kid-drop.com
Join your host Shauna Frederick for a discussion with Sidrah Khan, Senior Manager Acquisition Strategy at TD Insurance. With over a decade of expertise in both Australian and Canadian insurance landscapes, Sidrah shares insights on how TD Insurance supports entrepreneurs through tailored small business insurance solutions.
They explore topics ranging from debunking common misconceptions about business insurance to understanding the critical types of coverage every entrepreneur should consider. Discover how TD Insurance stands out with innovative solutions that adapt to evolving business risks and needs.
Social media handles:
LinkedIn: www.linkedin.com/in/sidrah-khan-cpa-ca-58ab2183
Join your host, Shannon Pestun for a conversation with Sévrine Labelle, Managing Director of BDC’s $100M Thrive Lab, she works closely with partners to develop innovative equity investment models to support women-led social impact businesses. Sévrine explains types of seed funding, the value of incubators, and how entrepreneurs can connect with the right people and networks for success.
Websites:
https://www.bdc.ca/en/bdc-capital/venture-capital/funds/thrive-platform/thrive-lab-women
Social media handles:
LinkedIn: : https://www.linkedin.com/company/bdc/
Instagram: @bdc_ca
Facebook: facebook.com/theforumca
The Finance Cafe is excited to welcome this weeks guest, Tracy Persson. Tracy is an Indigenous entrepreneur, philanthropist, and tech innovator from Northern Alberta. She founded her first company, Cozy Intentions and is now blazing trail with her latest tech venture, the My Breast Day app, supporting those battling breast cancer.
Join host, Shannon Pestun, and Tracy for an in depth discussion on founding her latest tech company, her journey in entrepreneurship, her identity as a proud indigenous woman, and her journey with cancer that inspired her to make a difference for generations to come.
Website: https://mybreastday.ca
Instagram: @mybreastday
Facebook: www.facebook.com/people/My-Breast-Day
LinkedIn: www.linkedin.com/company/my-breast-day-inc/
Cozy Intentions: https://cozyintentions.com
Host: Shannon Peston
Guest: Tabatha Bull, CEO, Canadian Council for Indigenous Business (CCIB)
In this episode, Shannon and Tabatha sit down to discuss Indigenous women’s entrepreneurship in Canada, the importance of setting the record straight to create a new narrative of indigenous women entrepreneurs, the opportunities to build a more inclusive economy, the role of economic reconciliation, and what Tabatha sees when she looks to the future.
The Finance Cafe is so excited to welcome CEO of Canadian Council for Indigenous Business (CCIB), Tabatha Bull. Tabatha is Anishinaabe, a proud member of Nipissing First Nation. Awarded CEO of the Year for 2022 by the Ontario Chamber of Commerce, Tabatha as CCIB’s president and CEO is committed to help rebuild and strengthen the path towards reconciliation and a prosperous Indigenous economy to benefit all Canadians.As an electrical engineer, Tabatha is committed to supporting Indigenous inclusion and diversity in Canada’s energy sector. Serving the Indigenous community through CCIB’s commitment to support the Indigenous economy, Tabatha is an appointee to many boards, including the Dexterra Group, Wigwamen Inc., Ontario Chamber of Commerce, and Catalyst CEO advisory board in Canada to name a few. Tabatha is dedicated to diversity and removing systematic barriers to improve opportunities for Indigenous
business and women across all industry sectors.
Special Note to our listeners, since the recording of this episode of The Finance Cafe Podcast, CCAB has rebranded to CCIB, the Canadian Council for Indigenous Business
Websites:
https://www.ccab.com/
Book Reference: 21 Things You May Not Know About the Indian Act: Helping Canadians Make Reconciliation with Indigenous Peoples a Reality
https://www.amazon.com/Things-Know-About-Indian-Reconciliation/dp/0995266522
Social media handles:
LinkedIn: https://www.linkedin.com/company/ccib-national/
Instagram: @ccib.national
Facebook: https://www.facebook.com/ccib.national
We are so excited to host Certified Financial Planner, Crystal Kelly, who developed her own financialplanning company with a mission to unlock financial planning for women entrepreneurs and avoid the chaos. Host, Shauna Frederick asks Crystal allabout her 17 years in financial planning and how she transformed her own healing journey into a meaningful career to ensure women entrepreneurs areempowered to make educated decisions to prioritize financial wellbeing, break the cycle of financial chaos, and strategize for long term financial success.
Connect with Crystal
Website: amanifinancial.ca
LinkedIn: https://ca.linkedin.com/in/crystaldkelly
Instagram: @amani.financial
Resources
Financial Wellness Assessment Tool
Calculator.net: Free Online Calculators - Math, Fitness, Finance, Science
Sponsor
For more resources and information for women entrepreneurs be sure to connect with our incredible podcast sponsor TD Women in Enterprise.
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode of The Finance Cafe Podcast, host Shannon delves into the world of bookkeeping and financial education with special guest Jami Monte. Jami shares her journey from a successful career as a CPA in the Advertising industry to becoming an entrepreneur and launching Chillbooks™, a dynamic financial education platform designed to empower business owners with essential financial skills.
Links:
Website: jamimonte.com
Instagram: @jami.monte
YouTube: @jamimonte
TikTok: @jami.monte
Linked in: https://www.linkedin.com/in/jamimonte
Free GST/HST Tracker: https://pages.jamimonte.com/hstguide
Chillbooks™️ Info: https://jamimonte.com/chillbooks/
Free Solopreneur Write Off Guide: https://pages.jamimonte.com/writeoff
Welcome to another insightful episode of the Finance Cafe Podcast! In this episode, our host Shauna Frederick is joined by Faye Pang, Country Manager at Xero, to explore the transformative power of integrating bookkeeping software into business operations, with a special focus on Xero’s innovative platform. Xero, renowned for its user-friendly, cloud-based accounting software, has expanded to offer a comprehensive suite of tools and services tailored to small businesses' needs. We delve into the significance of adopting bookkeeping software, which equips entrepreneurs with the essential information needed for informed decision-making.
Faye discusses how Xero’s features streamline access to financial data, empowering women entrepreneurs by facilitating efficient management and strategic planning. She shares practical tips for transitioning from traditional methods like paper ledgers and timesheets to incorporating Xero into business operations. Drawing from real-life examples, Faye illustrates how women entrepreneurs have leveraged Xero’s bookkeeping software to enhance their financial management, enabling them to make informed business decisions and drive growth.
Quote:
“Instead of this DIY mindset, we at Xero support the DIT, do it together mindset.” -Faye Pang, Xero
Website:
https://www.xero.com/ca/
Social media handles:
LinkedIn: https://www.linkedin.com/in/fayepang/?originalSubdomain=ca
Twitter: @xero
Facebook: https://www.facebook.com/xero/
It is extraordinarily common for entrepreneurs to wear many hats, but at what point is it taking you away from your strengths and draining you of the energy required to run your business? On this episode of The Finance Cafe Podcast, we are excited to dive into a conversation with Glenda Plews from Payworks, an amazing Canadian company designed to do the heavy lifting of payroll, HR, benefits and more. Host Shauna Frederick digs into thought provoking topics that will help you evaluate what you, as an entrepreneur are spending your energy on, and if it is optimal for the success of your business.
We are so excited to welcome this week’s guest, Dr. Wendy Cukier, Founder & Academic Director of the Diversity Institute, Academic Director of the Women Entrepreneurship Knowledge Hub, and Research Lead of the Future Skills Centre onto The Finance Cafe podcast this week with your host, Shannon Pestun. Tune in as they discuss the recently released, 2024 State of Women’s Entrepreneurship in Canada Report.
Dr. Wendy Cukier is a professor of Entrepreneurship and Strategy at the Ted Rogers School of Management, Academic Director of the Diversity Institute and Research Lead of the Future Skills Centre. She co-authored the bestseller “Innovation Nation: Canadian Leadership from Java to Jurassic Park" and is a leader in disruptive technologies and innovation. Shannon had a chance to talk to Dr. Cukier about the current economic landscape for women entrepreneurs in Canada, and hear about her personal story as a leading Social Entrepreneur, Professor, and Consultant in this space.
Quote:
32:00 “We hear so much doom and gloom about the economy, but we’re also seeing so much robustness and resiliency, consistency and survival of women entrepreneurs.” - Dr. Wendy Cukier
Websites:
Women’s Entrepreneurship Knowledge Hub:
Website: https://wekh.ca/
LinkedIn: https://www.linkedin.com/company/wekh-pcfe/
Instagram: https://www.instagram.com/wekh_pcfe/
Twitter: https://twitter.com/wekh_pcfe
Facebook: https://www.facebook.com/WEKHPCFE/
See It Be It Campaign: https://wekh.ca/see-it-be-it/
We took this opportunity to interview Co-Founders Shannon Pestun and Shauna Frederick for an inside discussion on the women who inspired them to lead with integrity and contributed to their passion for supporting women in entrepreneurship.
Over the last four years, Shannon and Shauna have been devoted to supporting women entrepreneurs through meaningful conversations about how financial knowledge and understanding empower women in their business and personal journeys. This week they are in the interviewee seat and share their own strategies, habits, and insights on the women that inspire them, the resources that help lift up this community, and what it takes to be a woman leader in today’s society.
In this enlightening episode, we delve into the remarkable journey of Tiffany Callender, a trailblazer in Canada's Black community. With a profound commitment to social entrepreneurship and community development, Tiffany has dedicated decades to crafting and implementing programs that uplift Canada's Black population. Notably, her leadership played a pivotal role in the co-development of The Black Entrepreneurship Loan Fund.
Join us as we sit down with Tiffany Callender, co-founder of The Federation of African Canadian Economics—a black-led nonprofit organization focused on fostering wealth creation among Canadians of African descent.
As a black woman entrepreneur, Tiffany shares her personal story in the realm of entrepreneurship and underscores the crucial need to support and accelerate the endeavours of black women entrepreneurs.
She passionately articulates why she champions the cause of black generational wealth creation, emphasizing that wealth transcends monetary value, embodying true prosperity.
Through her tireless efforts in breaking down barriers to access loans for black women entrepreneurs, Tiffany is not only fostering economic empowerment but also cultivating a culture of support, sponsorship, mentorship, and community.
Tune in as we celebrate Tiffany Callender's inspiring journey—a testament to Black excellence, resilience, and the unwavering commitment to shaping a brighter future for all.
Quote:
24:55
“The strength of any community is the health of their women and part of that is the autonomy to support themselves and to create wealth within their community” - Tiffany Callender
Websites:
www.facecoalition.com
FACE LinkedIn:
https://www.linkedin.com/company/facecoalition/mycompany/?viewAsMember=true
FACE Instagram:
https://www.instagram.com/facecoalition/
FACE X (Twitter)
https://twitter.com/1FaceCoalition
Social media handles:
LinkedIn: : https://www.linkedin.com/in/tiffany-callender-27b68995/
Instagram: https://www.instagram.com/iamtiffanycallender/
X (Twitter): https://twitter.com/tiffcallender
Women of Influence feature: https://www.womenofinfluence.ca/2022/09/21/meet-tiffany-callender-ceo-of-the-federation-of-african-canadian-economics-face/
Join your host, Shauna Frederick, for this insightful conversation with Shilpa Mishra, Partner, Capital Advisory Leader, and Leader of Women Driving Growth with BDO Canada. Shilpa sheds light on what it takes to support women entrepreneurs and help them find the money. Hear how financial advisors and companies like BDO Canada support business owners in gaining access to capital and lend their expertise for strategic and profitable business decisions.
Shilpa also shares information on their exciting initiative, Women Driving Growth, the only Canadian professional services firm offering advisory solutions for enterprise-level women leaders. Our all-woman team of dealmakers, trailblazers, and financial professionals is committed to helping advance women in their respective businesses in the market.
Quote:
11:36: “Access to capital is not about finding just traditional sources of capital because if you look at the $1.3 trillion lent in Canada in the 3rd quarter, 60% was from the banks, but 40% was from alternative lenders.” - Shilpa Mishra
20:40: “I would say to the entrepreneurs and the business owners, and leaders listening, an advisor can be your advocate. Most of the time I am my client's advocate.” - Shilpa Mishra
Websites: https://www.bdo.ca/insights/women-driving-growth
Social media handles:
LinkedIn: https://www.linkedin.com/in/shilpa-mishra-cpa-mba-0181257/
Instagram: @BDO_Canada
Facebook: https://www.facebook.com/BDOCanada
Join host, Shannon Pestun for this insightful conversation with Melodie Gringas, Director of Programs & Community at The Forum, as they delve into the vital role of creating community for women entrepreneurs and the transformative impact of financial literacy on their entrepreneurial journeys. We are excited to share that The Finance Cafe is teaming up with The Forum to deliver a free course offering presented by TD that fosters gender focused learning, and fosters an environment for women to engage in open and vulnerable discussions about money. Melodie shares valuable insights on the importance of these conversations in shaping our business values.
🎉 Exciting Collaboration Announcement:
The Forum and The Finance Cafe proudly unveil a collaborative program designed for women entrepreneurs. To apply for The Forum Business Finance Essentials, submit your application through: https://www.theforum.ca/business-finance-essentials?fbclid=IwAR2G-bNq7jBy98rP4HouG0hL2GqZe9q5Tybg57hZnTvBK4RuG5IVC3xFjDw.
Registration is free! Don’t miss out on this enriching course opportunity, dedicated to self-identified women, non-binary, transfemme, and 2SLGBTQ+ entrepreneurs that explores the intersection of community, financial literacy, and entrepreneurial success.
Quotes:
03:57
“Whenever we hear capital, so we think about money we think about raising money which are very important, but we have to remember all the other types of capital that can contribute to growth as well” -Melodie
04:11
“For us wisdom capital it includes all the knowledge, all the skills, your lived experiences, the wisdom that women bring and that they further develop by participating in our programs.”-Melodie
04:25
“At the Forum for us wisdom capital is also brought into our community by our mentors, our board, our team, basically everyone that is part of the forum, so it’s really an evolving concept, everyone brings it together and it involves not only having knowledge but really knowing what to do with that knowledge” – Melodie
04:56
“We want to show women they already have that capital, they already come with their own set of capitals and really have that abundance mindset and really make them realize that they are already rich in that wisdom capital, so for us that’s really one of the 3 pillars that we really chose to activate.”- Melodie
05:30
“For many women entrepreneurs we underestimate our full potential.” -Shannon
07:15
“Knowledge is power, knowing your numbers is such a powerful tool.” -Melodie
17:05
“(Community) is basically what we’re all about, and yes we deliver programs but I would say community is the foundation of it all, it’s key, it’s the most important things that we like to talk about, really refers to us becoming a part of and contributing to a supportive community of mentors, champions, women entrepreneurs and really grounded in- practice community as a verb because to us being part of a community it’s an action.” -Melodie
22:57
“Talking about money will help you gain an understanding of where have you arrived on your business path, how did you get here, and really embrace this new financial level by asking the right questions to the right people in order to start focusing on things that are really important to you that align with your values rather than putting all of your energy into growing a part of your business that is maybe not as important to you.” -Melodie
Websites:
www.theforum.ca
The Forum Business Finance Essentials Application: https://www.theforum.ca/business-finance-essentials?fbclid=IwAR2G-bNq7jBy98rP4HouG0hL2GqZe9q5Tybg57hZnTvBK4RuG5IVC3xFjDw
Social media handles:
LinkedIn: : https://www.linkedin.com/in/melodie-gingras/
Instagram: @theforumca
Facebook: facebook.com/theforumca
EPISODE DESCRIPTION:
Welcome back to The Finance Cafe podcast season 4!In this episode, we dive deep into the realms of burnout with the remarkable CEO of The Burnout Lab, Tevi Legge. Join us for a candid conversation about the cost of burnout, particularly its impact on women entrepreneurs. Tevi Legge opens up about her journey with burnout, offering insights that resonate with the challenges many of us face, and explains how we as women entrepreneurs specifically can be affected. Throughout the episode, we explore not only the apparent toll burnout takes on us but also the subtle, often overlooked consequences. Tevi identifies three pivotal indicators of burnout: energy depletion, diminished efficacy (your care factor), and the emergence of cynicism. Join us for this courageous and bold conversation as we look at the cost of burnout and what we can do to help ourselves navigate our burnout journeys and live our lives lit.
Websites:
https://www.tevilegge.com
www.theburnoutlab.com
Social media handles:
Instagram: @theburnoutlab
Facebook: The Burnout Lab
In this episode, Shannon and Shauna sit down to reflect in a year-end recap of The Finance Cafe and reintroduce themselves to new listeners gained in 2023. Together they reminisce on the past 3 successful years of The Finance Cafe and revisit why they started in the first place - to empower female entrepreneurs by taking the mystery out of the numbers, helping women understand their business finances, and explore the importance of financial decisions and why we make the decisions we make. They have worked tirelessly to build a non-judgmental community where women entrepreneurs can grow in confidence, connection to our business, and shared learning. Join us with your hot cuppa for a conversation between business partners and friends as they share the heart and soul of the Finance Cafe, and how we can help you succeed in 2024 and beyond. Shauna and Shannon share many fond memories of our 3rd season here at The Finance Cafe, and some special times came to mind while reflecting on what an incredible year it has been. Shauna contained her fangirl energy like a pro on April 2nd when Laura Gassner Otting, shared her wisdom on finding purpose and defining our own success. Alison Kirkland, CEO of Women's Enterprise Organizations of Canada, brokedown perceptions of debt and helped frame the right mindsets for leveraging debt to our entrepreneurial pursuits. Chantel Chapman from The Trauma of Money explained how trauma affects the mind, and how we can work to heal ourrelationships with money. She encouraged us to sit back and observe the judgmental voice inside our heads and separate our trauma from our current financial practices. She underscores the importance of discussing financial health, and how we can heal our relationships with our finances. Bobbie Racette describes entrepreneurship asmedicine, and Shannon couldn’t agree more. Shannon also reflects on speaking at the Women's Entrepreneurship Day event at the Toronto Stock Exchange this year. Thank youall so much for listening in from near and far. It truly means so much to everyone here at The Finance Cafe. Visit our website for list of services and courses.Code PODCAST10 for 10% discount on our courses for podcast listeners! “We work with entrepreneurs to help them stop assessing business success solely through the numbers in their bank account, but helping understand the why behind the numbers.” -Shauna Frederick “Take time to celebrate the small wins” Shauna Frederick Websites: TheFinanceCafe.ca
EPISODE DESCRIPTION:
In this episode, Shauna sits down with the President and CEOof Sky Planning group, Tracy Duff to discuss the importance of life insurance policies for business owners, an overview of policy options, and give an understanding of the importance of sound insurance products that serve you and your loved ones best. Tracy is a heartfelt business owner herself and shares important insight into the impact of different insurance products and how they can affect your loved ones. With over 25 years of expertise, Tracy puts us atease and answers our questions of who to call, and how to start, and emphasizes the importance of just getting started when it comes to life insurance.
TERM LIFE INSURANCE DESCRIPTIONS
https://www.forbes.com/advisor/life-insurance/choosing-the-right-term-life-insurance/
PERMANENT LIFE INSURANCE DESCRIPTIONS
https://www.forbes.com/advisor/life-insurance/permanent/
Around 57% of Canadians feel they do nothave enough coverage to meet all their needs in unexpected circumstances. Inaddition, less than 30% of Canadians responding to a global consumer survey byStatista, felt they were well informed about their insurance and what optionsthey have for protecting themselves and loved ones in the event of an accident,long-term illness, or death.– Shauna Federick
“Businessowners concentrate on the day-to-day operations - and even though - statisticsreveal more entrepreneurs want to buy life insurance - people get stuck in aholding pattern of procrastination - they think life insurance is a dauntingtask.” – Tracy Duff
“Life insurance is still anexcellent investment tool… one of the few investments that allow for tax-sheltered accumulationof funds and at the same time cover the risk of death.” – Tracy Duff
Websites:
Life Insurance – Skye Planning GroupInc.
In this episode, financial advisor Elke Rubach demystifies what it means to work with a financial advisor and encourages us to get comfortable talking about the uncomfortable. She walks us through what meeting with a financial advisor should look like, 4 pillars of financial planning, and the benefits and importance of finding a good fit in a financial advisor. When it comes to financials, she stresses that you should feel empowered to ask the questionsyou may be nervous too ask and be able to build a relationship with your advisor. You were and are brave enough to start a business, you are brave enough to take care of your financials.
Quote:"You are planning for the life you want today and in the future" – Elke Rubach
"Talking about our financials is not a time to judge" – Elke Rubach
"Ensuring you need what you have, and have what you need, and a good advisor can support that’- Shauna Frederick
“If knowledge is power, knowing what we don’t know is wisdom”
-Adam Grant
Websites:
Rubachwealth.com
647-808-7700
Social media handles:
LinkedIn:Rubach Wealth
Twitter:@rubachwealth
Instagram:@rubachwealth
Facebook:https://www.facebook.com/rubachwealth
In this episode Shannon sits down with Carlyn Loncaric, the founder and CEO of VodaSafe, and an engineer with over ten years of lifeguarding experience. Witnessing first-hand the trials and tribulations of water rescue led Carlyn to envision a sonar equipment as a simple tool in hand that would help save lives, VodaSafe and its AquaEye® were born. Carlyn believes that VodaSafe’s AquaEye® will be to waterfront rescue what the AED or portable defibrillator has been for CPR.
AquaEye is being used by Fire Rescue, Lifeguard, Law Enforcement and Search and Rescue teams to quickly locate a rescue or recovery target. AquaEye is the world’s first handheld sonar device using artificial intelligence to specifically search for humans in the water.
Resources
Episode Blog: https://thefinancecafe.ca/winning-the-pitch-an-entrepreneurs-winning-journey
Connect with Carlyn
Website: https://vodasafe.ca/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Heather Sadowy, Loan Manager at the Women's Enterprise Organizations of Canada (WEOC), to discuss the WEOC National loan program.
With experience in business banking and lending, Heather brings a natural curiosity and strong critical-thinking skills to her role as loan manager at WEOC. Together with her loans team, she is working to increase access to much-needed capital for women across Canada that are looking to start or grow their business. With 18 years in the Manitoba Credit Union system, most were spent working with small businesses and non-profits which has given her a strong foundation in financial literacy as well as an understanding of the highs and lows that come with being a business owner. A proud feminist, she is pleased to work for an organization that recognizes the unique challenges women face in entrepreneurship while also valuing their equally unique contributions.
Resources
Episode Blog: https://thefinancecafe.ca/women-entrepreneurs-national-loan-program/
Connect with Heather
Website: www.weoc.ca
LinkedIn: www.linkedin.com/in/heather-sadowy
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shannon sits down with Gretchen (she/her), who leads the AFIA DEI Index at The Forum, a First of its Kind nationwide initiative to Accelerate Financial Inclusion and Access to business capital for women entrepreneurs in all their diversity. AFIA provides funders with a package of evidence-based resources and services to assess, accelerate and amplify Diversity, Equity, Inclusion (DEI) and Reconciliation in business funding.
Gretchen has 20+ years experience in post-secondary and non-profit settings, leading local and internationally engaged education, training, and social impact programs and projects. She is an experienced adult educator in the fields of community development, sustainability, political economy, and planning. Prior to her role at The Forum, Gretchen held the positions of Director, Global Engagement; Associate Director, Community Engagement, and Program Director, Sustainable Development at SFU. Her expertise spans social entrepreneurship, financial inclusion and accessibility, social impact, DEI, and funding for women entrepreneurs.
Resources
Episode Blog: https://thefinancecafe.ca/key-findings-from-the-afia-index-with-the-forum
Connect with The Forum
Website: www.afiaindex.ca
Instagram: @TheForum
Gretchen Instagram: @fergiegretch
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Sheena Brady, Founder of Tease, award-winning Social Entrepreneur, and Angel Investor to discuss the lessons she’s learned from having a banker advocate for her and her business.
Sheena's personal story is a testament to the transformative power of embracing natural health and healing after a decade-long career deeply entrenched in the 'hustle' mentality and the high-octane world of coffee culture within the hospitality industry. This relentless pursuit left Sheena with not only a profound yearning for genuine well-being but also a portfolio of challenges encompassing anxiety, digestive woes, and insomnia.
In 2013, fueled by her personal journey towards holistic health, Sheena carved her niche as the Founder & Tea Sommelier of tease. More than just a tea brand, tease embodies Sheena's mission to infuse wellness and beauty essentials with the enriching goodness of functional tea and botanicals while inspiring people to live and lead their lives consciously through intentional daily self care rituals. Today, tease caters to a loyal customer base around the globe.
While tease grew from a modest side hustle into a growing, established brand, the ascent was not without challenges that Sheena, as a woman Founder at the helm, confronted firsthand. Encounters with adversity as a female founder became the catalyst for a new chapter in her journey.
Recognizing that diverse women founders navigate even more arduous paths, in 2019 Tease amplified its social impact initiatives to confront the glaring gender inequities embedded in the entrepreneurial landscape. Thus, the inception of Founders Fund was the dawning of a mission-driven era. Born from the experiences of founders, for founders, Sheena & Tease Tea have raised and contributed an astounding $200,000 to date towards funding programming that empower women-owned enterprises. This effort is underpinned by barrier-free grant funding and mentorship that has impacted over 500 women founders.
Resources
Episode Blog: https://thefinancecafe.ca/lessons-learned-about-having-a-banker-advocate-for-you/
Connect with Sheena
LinkedIn: https://ca.linkedin.com/in/sheenabrady
Website: https://teasetea.com/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Hayat Kirameddine, Partner at Tax Ernst & Young LLP to discuss tax planning.
Tax, tax, tax! Usually, a topic that can put folks to sleep or invoke panic and thoughts of the Canada Revenue Agency, when faced with the topic, Hayat Kirameddine, Partner in Ernst & Young’s Private Client Tax Practice, strategy, planning and… perhaps a bit of excitement come to mind. Hayat has been providing advice to private business owners across Canada with an emphasis on Alberta based business for over 15 years. She takes a practical approach to providing clear and pragmatic solutions towards business structuring, managing cash flow and limiting risk. Her practice spans filing tax returns to estate planning to helping business owners with selling or acquiring business – and everything in between.
Ernst & Young’s Private tax group functions like external CFO’s for private, family run businesses. We aim to provide business owners with tools and guidance they need to feel in control with their tax filings and strategies so they can focus on what they do best – running their businesses.
Resources
Episode Blog: https://thefinancecafe.ca/tax-planning-tips
Connect with Hayat
LinkedIn: https://ca.linkedin.com/in/hayat-kirameddine-a7334255
Website: https://www.ey.com/en_ca/tax
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Déborah Cherenfant, Regional Manager, Women in Enterprise, Quebec, to discuss determining how to pay yourself as an entrepreneur.
Déborah joined TD Bank Group in 2020 and is the regional manager, Women in Enterprise, for the Quebec region. With a degree both in international economics and entrepreneurship, Déborah has applied her strategic skills as a business counselor for startups, in addition to managing and developing entrepreneurship programs, since she arrived in Canada in 2005 from Haiti. She also launched her own initiatives such as the blog Mots d’Elles, the first of its kind in Quebec, promoting women in business; Atelier Coloré, a fashion and design studio; and Marché Coloré, a pop-up concept store bringing together designers with a passion for prints. She also co-founded BiAS, a cultural and artistic think tank that showcases talents from diverse communities.
A TEDx Fellow, Déborah is an outstanding speaker, moderator and facilitator, as well as a radio and TV columnist for CBC/Radio-Canada and Bell Media.
Resources
Episode Blog: https://thefinancecafe.ca/tips-on-paying-yourself-as-an-entrepreneur
Connect with Déborah
Twitter: @dearkid
LinkedIn: deborahcherenfant
Instagram: @ddearkid
Facebook: deborahcherenfant
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Billie Fortier, Partner, MLT Aikins, to discuss if you should incorporate your business, and if so, tips on how to incorporate your business successfully. Billie advises First Nations and Métis communities on matters related to economic development, commercial leasing, industry partnerships and community governance.
She advises the leadership of Indigenous communities on a variety of matters, including corporate structuring of Indigenous-owned businesses, financial administration and governance, including drafting laws and bylaws. She also advises clients across a number of industries on general commercial matters and in connection with M&A and corporate reorganizations.
Billie has appeared before the Court of Queen’s Bench of Alberta and the Provincial Court of Alberta, and has experience with regulatory proceedings before the Alberta Utilities Commission, the Alberta Energy Regulator and the Impact Assessment Agency of Canada. She is a member of the Fort McKay First Nation and lives in Calgary with her husband and two daughters.
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Resources
Episode Blog: https://thefinancecafe.ca/tips-on-incorporating-your-business
Connect with Billie
LinkedIn: https://www.linkedin.com/in/billie-fortier-437147a8/
https://www.mltaikins.com/people/billie-fortier/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Chantel Chapman, the CEO and co-founder of the Trauma of Money, to discuss how trauma affects the mind and in turn affects our relationship with money and financial wealth. The Trauma of Money is an accredited course certifying professionals in trauma-aware and trauma-informed approaches to finance. Drawing influence from 14 years of experience as a mortgage broker, 10 years as a financial literacy consultant, and extensive research in addiction, behavioral science, trauma, community economic development, and mindfulness, Chantel is renowned for her cutting-edge, relatable, and trauma-informed money guidance. Chantel has taught and written personal and entrepreneurial finance curriculums for Organizations, Universities, and Accelerator programs such as Humber College, Wilfrid Laurier University, Adler University, United Way, Simon Fraser University, YPO, American Psychological Association (APA), NDN Collective, YWCA, REDF, and EntrepreNorth.
Chantel was the lead player on building Canada's first-ever, award-winning digital mortgage experience with free credit score and a consultant on several other innovative products for one of Canada's largest Fintech brands. Chantel is also a member of the National Task Force for Economic Justice, supporting CCFWE's mission to end economic and financial abuse and empower all women and those who identified as being women. Her work has been featured in The New York Times, Real Simple Magazine, and Refinery 29.
Chantel is a settler of European descent who works and resides on the stolen traditional lands of the Kwantlen (kwaant·luhn), Musqueam (“mus-kwee-um”), and Tswassen (saa·wa·sn) peoples.
Resources
Episode Blog: https://thefinancecafe.ca/the-trauma-of-money
Connect with The Trauma of Money
Website: https://www.thetraumaofmoney.com/
Instagram: https://www.instagram.com/traumaofmoney/
Facebook: https://www.facebook.com/traumaofmoney/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Shalini Dharna Kibsey, CPA, to discuss budgets, including her 5 essential tips for preparing your budget as an entrepreneur. Shalini is an exceptional coach who helps entrepreneurs understand and feel confident about their business future with a solid grasp of finances. She has helped hundreds of CEOs, small business owners and individuals level-up their finances through an array of seminars, interactive workshops and individual coaching.
Shalini is a leading financial expert specializing in small business financial literacy. Having graduated from the University of Toronto and worked at the big firms, she eventually joined the family practice but on her own terms. She wanted education to be the forefront of her platform and has spent the past few years doing consultations and speaking engagements to entrepreneurs – new and seasoned – on how to understand the story their numbers are telling! Outside of work, she is mom to 3 boys, 2 furbabies and married to her university sweetheart. A surprising statistic shows that 2 out of 3 businesses operate without a budget; this episode will help you to not be a part of that statistic and gain control over your business finances.
Resources
Episode Blog: https://thefinancecafe.ca/5-tips-preparing-your-budget/
Connect with Shalini
LinkedIn: https://www.linkedin.com/in/shalinidharna/
Instagram: www.instagram.com/dharnacpa
Facebook:www.facebook.com/dharnacpa
Website:https://dharnacpa.ca
Sponsors
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
TD Bank in support of Small Business Week.
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Alison Kirkland, CEO, of the Women's Enterprise Organizations of Canada/Organisations d'enterprises de femmes du Canada, to discuss the perceptions of debt, and the key findings from the ‘Bootstrap vs Borrow’ research conducted by WEOC.
A leader in the women’s entrepreneurial ecosystem, Alison was named the inaugural CEO of WEOC in September 2019. Since then, she has grown the organization from a Board-run initiative to an integral resource for women’s entrepreneurial support organizations across Canada. Forging long-lasting connections within government and industry, Alison leads from experience, with 20-plus years in communications management and a decade as a certified small business counselor. She has led the creation of comprehensive training programs and the development of innovative funding initiatives and has had the opportunity to share her knowledge and experiences with women entrepreneurs and organizations in the United States, Ukraine and Vietnam. Alison is the current Board Chair of the Manitoba Chambers of Commerce.
Women’s Enterprise Organizations of Canada (WEOC) supports a diverse membership of organizations that directly impact the growth and success of women entrepreneurs. Representing an array of populations and regions, WEOC members support women entrepreneurs through a variety of initiatives, including business training, advising, financing, and mentorship. In addition to opportunities to network with peers across the country, WEOC members have access to an innovative library of tools and resources, as well as regular live and virtual cross-country events.
Resources
Episode Blog: https://thefinancecafe.ca/weoc-unpacking-perceptions-of-debt
Bootstrap vs Borrow Document: https://weoc.ca/site-content/uploads/2022/11/WEOC_Bootstrap-or-Borrow_FINAL-EN.pdf#:~:text=Research%20from%20the%20field%20of%20behavioural%20economics%20makes,in%20light%20of%20key%20concepts%20from%20behavioural%20economics.
Connect with WEOC
Twitter: https://twitter.com/weocanada
LinkedIn: https://www.linkedin.com/in/alison-kirkland-208b5457
Instagram: https://www.instagram.com/weoc_oefc/
Facebook: https://www.facebook.com/WEOCanada/
Website: www.weoc.ca
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Kayla Isabelle, Chief Executive Officer at Startup Canada, the gateway to Canada’s entrepreneurial ecosystem, to discuss the top 5 indicators your startup is ready to go global. Startup Canada's mission is to connect Canada’s entrepreneurs with the tools, community, and support they need to start and build their businesses. They discuss what it means to go ‘global,’ what you should have in place in your business before looking to export, and key areas to assess if your company is ready to go global.
Kayla has been recognized as a 2023 Globe and Mail Changemaker, 2023 Business Woman of the Year Finalist (Enterprise Leader), 2022 Top Forty Under 40 by the Ottawa Business Journal, and Ottawa Board of Trade, RBC’s 2022 Canadian Women Entrepreneur Awards Finalist Social Change Award: National Impact, 2021 RevolutionHer™ "Impact in Leadership Award" winner, 2021 Woman of Inspiration “Authentic Leader Award” winner by the Universal Women’s Network, "Best Business Support Organization" by CanadianSME Magazine, StartupBeat’s 20 Under 50 Female Leaders In Tech, and is a 13x Award Winning IABC Leader, including “International Chapter of the Year” recipient in 2022.
Resources
Episode Blog: https://thefinancecafe.ca/top-5-indicators-your-startup-is-ready-to-go-global
Connect with Startup Canada
Startup Canada is the gateway to Canada's entrepreneurial ecosystem. We're here to connect entrepreneurs with the support, community, and tools they need to build a successful business in Canada. Since our inception in 2012, Startup Canada has grown to support more than 122,000 entrepreneurs annually and an ever-growing grassroots community network from coast to coast to coast. Through our flagship and digital programs, we provide guidance, eliminate barriers, and champion the needs of each and every entrepreneur to private and public sector partners. Startup Canada supports entrepreneurs in starting up and scaling up to ultimately make Canada the best place to start and build a business. For more information, visit https://www.startupcan.ca/.
Startup Global: https://www.startupcan.ca/explore/startup-global/
Twitter: @Startup_Canada
Instagram: @startupcanada
LinkedIn: Startup Canada
Facebook: Startup Canada
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Maya Oreibi, a Financial Empowerment Consultant & Coach to discuss the three key ingredients to finding your voice in finance. Maya shares her journey into the entrepreneurship world and what two turning points led her there, key insights into the gender pay gap, how mindset plays into finaincial independance, and more.
Maya is a career coach and mentor who comes from a investment consulting background of more than 15 years. she holds a bachelor in finance, an MBA and she is a CFA charterholder. She is a mother of two who built a successful career in a male dominated industry from scratch twice, immigrated to Canada and chose to make the beautiful city of Oakville Ontario her home.
She now employs her extensive investment experience in empowering women take charge of their finances. Maya also pursued formal coaching education with Rayner institute in Alberta and became a licensed coach by the International coaching federation.
She chose to leave her corporate job and listen to her entrepreneurial calling. She started her own consulting and coaching practice, Wayz, dedicated to empowering women take charge of their own lives, finances and careers.
Resources
Episode Blog: https://thefinancecafe.ca/three-ingredients-to-finding-your-voice-in-finance
Connect with Maya
Website: www.wayzcc.com
LinkedIn: maha (maya) oreibi
Instagram: @wayz_coaching
Financial literacy free resources:
Free: https://www.canada.ca/en/financial-consumer-agency/programs/financial-literacy.html
Free: https://www.securities-administrators.ca/investor-tools/understanding-your-investments/types-of-investments/
Free: https://www.getsmarteraboutmoney.ca/
Free: https://www.mymoneycoach.ca/resources/financial-calculators#
Free: www.moneysense.ca
Free: https://cfee.org/our-programs/?pillar=financial-capability
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Xina Cowan, Co-director, EntrepreNorth to discuss what it means to be culturally grounded as an organization, how we can close the wealth gap and empower Indigenous women entrepreneurs, challenges faced by Indigenous women entrepreneurs in the North, the need for relationship-based patient capital that aligns with Indigenous values, and how indigenous women are reclaiming their power and place.
Xina lives and works in Whitehorse on the traditional territories of the Ta’an Kwäch’än Council and the Kwanlin Dün First Nation. Her ancestry is Irish, Scottish, and Mohawk and she is honoured to be learning her family's shared histories. She is the granddaughter of Barbara Monture Malloch and the great-granddaughter of Gilbert 'Slim' Monture from Six Nations. After studying Human Relations at Concordia University in Montreal, Xina moved to the Eeyou Itschee Cree community of Wemindji in 2013 and began her career in Indigenous programming. Since then, Xina’s work has taken her all across the North. As EntrepreNorth’s Co-Director she is primarily responsible for leading Marketing and Communications, Community Outreach and Partnership Development. Xina is also a certified Coach and is the Host and Producer of EntrepreNorth's podcast series Venture Out which shares the brave stories of Northerners who are inspiring innovation and community wellbeing through business.
Prior to joining EntrepreNorth, Xina was the Development Manager for Indigenous projects at Youth Fusion and was the Editor of WIOT Magazine at Rezolution Pictures. Her (not so) side passion is promoting Indigenous fashion designers and artists. She is a Marketplace Jury Member for Indigenous Fashion Arts Festival (IFA) and is particularly invested in supporting the incredible talent coming from the Circumpolar Arctic.
EntrepreNorth is a project on MakeWay's shared platform that is focused on empowering Indigenous entrepreneurs to build sustainable businesses and livelihoods across the North. We believe Northern Indigenous entrepreneurs can be catalysts of prosperity and drivers of social change within their own communities and much of our work supports them on that pathway.
Resources
Episode Blog: https://thefinancecafe.ca/womens-entrepreneurship-in-the-north/
Connect with Xina
Website: https://www.entreprenorth.ca/
Venture Out Podcast: https://www.entreprenorth.ca/venture-out-podcast.html
Instagram: https://www.instagram.com/entreprenorth/
Facebook: https://www.facebook.com/EntrepreNorth/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Anita Pawluk, President at RaceRocks, to discuss her journey as an Indigenous business owner, being vulnerable as a leader, her relationship with money and money mindset, creating a company around diversity, equity and inclusion, plus more. Anita is a proud Métis woman from St Louis, Saskatchewan, Treaty 6 Territory and Homeland to the Métis on her Mother’s side and British and Scottish settlers on her Father’s side. Entrepreneurship has always been core to her professional journey, as shes’s owned companies in a range of industries such as clean energy, construction and storage. Financial acumen has always been one of her strengths, leading her to roles as Auditor, Controller and Chief Financial Officer. Now, as the President of RaceRocks, Anita is deeply honoured to lead her team, the RaceRocks team was recognized this year as Employer of the Year at BC’s region’s Technology Awards.
Resources
Episode Blog: https://thefinancecafe.ca/how-to-sell-leading-edge-technology-when-its-not-yet-widely-adopted/
Connect with Anita
Webiste: https://racerocks3d.ca/
LinkedIn: https://www.linkedin.com/in/anitapawluk321/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shannon sits down with Sage Lacerte, Founder of Sage Initiative, a national Indigenous womxn's impact investing collective. Sage is a Carrier womxn from the Lake Babine Nation, and lives in Victoria, BC on unceded Coast Salish Territory of the Lekwungen and W̱SÁNEĆ nations. They discuss why she chose to focus exclusively on investing in Indigenous-owned social purpose businesses, what ‘money is medicine’ means to Sage and for other Indigenous womxn, what she wishes more Indigenous womxn knew when it comes to money, how hard it is to change the system, and more.
Sage Initiative trains and empowers Indigenous womxn impact investors through a learning curriculum where participants can learn about Indigenous concepts of wealth and commerce through a trauma informed lens that addresses colonial relationships with money, as well as overlapping identities such as Indigeneity, gender, age, and sexuality. Sage Initiative aims to make capital available to Indigenous owned social purpose businesses, with the goal of forming a circular economy.
Sage is also an Indigenous engagement strategist who is well-versed in gender policy, investment literacy, trauma-informed learning, and public speaking. She is a National Youth Ambassador for the Moosehide Campaign and holds a degree in gender studies from the University of Victoria.
Resources
Episode Blog: https://thefinancecafe.ca/building-a-national-ecosystem-of-indigenous-womxn-impact-investors/
Connect with Sage
Instagram: @Sageinitiative_
Website: https://sageinitiative.ca/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shannon sits down with Bobbie Racette, the Founder and CEO of Virtual Gurus, a talent marketplace that leverages proprietary technology to match organizations and entrepreneurs with highly skilled Canadian and American fractional administrative workers. Forbes recently announced Virtual Gurus as one of the top 19 Innovative Tech Startups to watch. They discuss Bobbie’s journey as an entrepreneur, dealing with imposter syndrome, overcoming 170’s no’s while pitching before becoming the First Indigenous woman to close a Series A funding round, how to not lose sign of the vision of the business white bringing on investors, money mindset changes, and more.
Bobbie Racette is a visionary entrepreneur who has made a tremendous impact. As the Founder and CEO of Virtual Gurus and askBetty, she has built a reputation as a trailblazer who is committed to creating an equitable future for all. Driven by her unwavering mission, Bobbie has dedicated herself to empowering individuals from historically underrepresented communities and providing them with the opportunities, tools and resources they need to build successful careers.
For Bobbie, this mission is deeply personal. As a Cree-Metis woman, she knows firsthand the challenges that traditionally marginalized communities face in the workplace. She's seen how systemic barriers can prevent talented individuals from achieving their full potential, and she's determined to change that.
Under Bobbie's leadership, Virtual Gurus has become one of the fastest-growing virtual assistant companies in North America. Powered by innovative tech that harnesses the power of machine learning to match assistants with clients, she has created a thriving community of over 600 talented professionals from diverse backgrounds. Her innovative approach to talent acquisition and management has earned her numerous accolades, including the Indigenous Entrepreneur of the Year award in 2022.
Bobbie's passion for her work is contagious, and her commitment to equity and inclusion has inspired countless others to follow in her footsteps. In recognition of her achievements, she was named an EY Winning Woman in 2022, and she’s also a 2022 IWF Harvard Graduate. She's a sought-after speaker and thought leader, and she continues to use her platform to advocate for a more just and equitable future.
Whether it's Bobbie's dedication to empowering underrepresented communities by creating equitable opportunities or by providing accessible, affordable, and reliable staffing solutions to help level the playing field for entrepreneurs who might otherwise struggle to compete, Bobbie Racette is changing the game for entrepreneurs and employees alike.
Resources
Website: https://thevirtualgurus.com/
Episode Blog: https://thefinancecafe.ca/overcoming-170-nos/
Connect with Bobbie
Twitter: @Bobbie_Racette
LinkedIn: @Bobbie Racette
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna sits down with Shashi Behl, the Owner & Founder of Joydrop, Partner & Co-founder of Fernweh, and Founder of Twisted Goods. Shashi shares tips and insights on how to prepare your retail business for the holiday season including how to prepare for the future sales wise, inventory insights, pricing strategies, and even marketing tactics. They also discuss tools, resources and groups that can be beneficial for retail owners.
A passionate entrepreneur and strong advocate for women in business, Shashi has championed women as Chair of AWE, Board Member of Futurpreneur and her current role on The51 Loan Advisory Committee and Board Member on Calgary Public Library Foundation.
She has been on the W100 profit list, P200 list, represented Canada at the G8 Young Business Summit, been awarded Calgary Leader of Tomorrow and last year Joydrop was named Independent Retailer of Year for Canada.
Shashi has founded and partnered with various women-led businesses before opening Joydrop. She is inspired by the passion that goes into every design – pieces which are part of a much bigger, beautiful tapestry.
Shashi loves travelling with her family, meeting new people, road biking, practicing yoga, and reading. Her motto is get comfortable with being uncomfortable and looks to have a YES moment in everyday!
Resources
Fundamentals for an Open To Buy: Listeners can reach out, via LinkedIn to Shashi at https://www.linkedin.com/in/shashi-behl-002b6b2b/ to receive more infomation on category buying and how that will help with their cash flow.
Open To Buy Definition and Formula for Retail Planning 2022 (shopify.com)
Retail Council of Canada Membership | Retail Council of Canada
Episode Blog: https://thefinancecafe.ca/preparing-your-retail-business-for-the-holiday-season/
Connect with Shashi & Joydrop
LinkedIn: Shashi Behl | LinkedIn & Joydrop®: Overview | LinkedIn
Instagram: joydrop.ca and shashiyyc
Facebook: joydrop.ca
Website: www.joydrop.ca
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Tanya Hilts, founder of Cloud Business Services, to discuss the importance of having accounting software as an entrepreneur and tips on how to effectively implement & manage it. Tanya shares what bookkeeping software is and what they do for your business, why bookkeeping software can be the best investment for entrepreneurs and how much it really costs, the difference between proactive and reactive bookkeeping, and of course her top 5 tips.
As the founder of Cloud Business Services, Tanya has a passion for streamlining processes and increasing office efficiency and client outcomes. With a relentless vision to bring the very best tools to her team as well as the bookkeeping community in general. Tanya led her team to win the 2018 Global Intuit Firm of the Future. One of the most important core values of Cloud Business Services is the team’s belief in sharing knowledge and contributing to the community. Tanya is a volunteer mentor for bookkeepers within North America, helping to guide and shape tomorrow’s bookkeeping entrepreneurs.
Resources
Episode Blog: https://thefinancecafe.ca/5-tips-on-the-importance-of-accounting-software
Connect with Tanya
Twitter: @1Cloudbiz
LinkedIn: https://www.linkedin.com/company/cloud-bookkeeping-services.ca/
Instagram:@1Cloudbiz
Facebook:@1Cloudbiz
Website:https://www.cloudbusinessservices.ca/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Melissa Houston, founder of She Means Profit, to discuss 5 tips on managing your cash flow in your business as a women entrepreneur. Did you know that approximately 7,000 businesses go bankrupt every year in Canada? Surprisingly, 82% of small businesses that fail, do so due to poor cash flow management. However, as entrepreneurs, we have the power to change this statistic by improving our cash flow management. With the right tools and knowledge, we can avoid the pitfalls of poor cash flow and keep our businesses thriving. Learn about what cash flow is, why it’s important that we monitor cash flow and not just that balance in our bank account, where you can find this information on your financial statements, and of course Melissa’s top 5 tips on managing your cash flow - plus a BONUS tip!
Melissa is the author Cash Confident, An Entrepreneur's Guide to Creating a Profitable Business, and the founder of She Means Profit. Melissa is a CPA and Finance Strategist who helps business owners and high income earners build their wealth. A regular contributor at Forbes and other publications, Melissa is passionate about teaching others about money management.
Resources
Episode Blog: https://thefinancecafe.ca/5-tips-on-managing-your-cash-flow/
Breakeven Reference: https://www.visa.practicalbusinessskills.com/resources/business-templates
Connect with Melissa
Book: https://melissahoustoncpa.com/cash-confident-book/
Website: https://shemeansprofit.com/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shannon sits down with Stephanie Andrew, founding partner of Women’s Equity Lab to discuss how Women’s Equity Lab is creating opportunities to invest in more women-led companies and bring more women investors to the table. Stephanie shares how WEL is breaking barriers for women founders and women investors, what exactly venture investing is and how it’s different from borrowing money, myths around VC investments and How more women can get involved as early-stage investors.
Stephanie Andrew is the Women’s Equity Lab National Managing Director, Managing Partner and Co-Founder WEL Victoria. The Women's Equity Lab was first launched in late 2017 in Victoria, BC by 23 founding partners with the support of the National Angel Capital Organization, (NACO), the Capital Investment Network (CIN) and Osler, Hoskin and Harcourt, LLP.
WEL now consists of a powerful community of over 150 women investors from around the world managing a growing portfolio of investments which should reach about 40 company investments by the end of the year. Over 70% of WEL investments are in women-run and women-led businesses. There are funds operating in BC, Manitoba, Ontario, New Brunswick, Newfoundland and Labrador, Prince Edward Island, and Nova Scotia as well as Silicon Valley which also accepts investors outside of North America.
Each group has their own investment thesis and connects closely with the businesses in their region while also making investments across Canada. The groups do not only provide capital to the companies that they invest in but each investment is also backed by a strong network of women who are able to act as advisors, connectors and champions of the investee.
Across regions WEL teams network and share deal flow, education, expertise and resources to support our investees and our communities.
Resources
Episode Blog: https://thefinancecafe.ca/leveling-the-playing-field-in-venture-investing/
Connect with Women’s Equity Lab
Website: https://womensequitylab.com/
LinkedIn: https://www.linkedin.com/company/women-s-equity-lab/
Instagram: https://www.instagram.com/womens_equity_lab/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna sits down with Jen Rogers, the co-owner of Wild Winds Brewery to discuss business collaborations. Jen shares the landscape of collaborations in the craft beer industry including some collaborations she’s formed, the benefits of collaborating as a business, key questions to ask when considering a collaboration, how to approach a company to propose a new collaboration, and more.
Jen wears multiple hats as a brewer, website designer, social media content creator, sales rep, can label designer - summed up, she's the Chief Awesome Officer. She graduated with distinction from the Olds College Brewmaster Program in 2019, is a Certified Cicerone, and loves brewing beers that are true to style. Her brewing experience includes Village Brewery, Last Best Brewing and Distilling, and Railyard Brewing. She was an instructor for the Olds College Brewmaster program in 2022. She is passionate about craft beer, creating recipes and sharing the fruits of her labour with others.
Wild Winds Brewery produces craft beer made with the highest quality ingredients and standards. They believe in supporting local businesses, caring for people, giving back to their community, creating experiences, and providing a FUN place to hang out (when they have a brick-and-mortar building).
Resources
EDC Coming together: How women entrepreneurs can excel through business collaboration: https://www.edc.ca/en/blog/women-entrepreneurs-excel-through-collaboration.html?utm_source=ti&utm_medium=edc-email&utm_campaign=content_tradeinsights&utm_content=prospect_newsletter_test_Hero2-int-1a_apr-18-23_e
Episode Blog: https://thefinancecafe.ca/the-must-knows-of-entering-into-successful-business-collaborations/
Connect with Wild Winds Brewery
LinkedIn: https://www.linkedin.com/company/wild-winds-brewery/
Instagram: @wildwindsbrewery
Facebook: https://www.facebook.com/WildWindsBrewery/
Website: www.wildwindsbrewery.ca
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna sits down with Nadia Ladak, the co-founder and CEO of Marlow, a new menstrual wellness brand that has created the first-ever lubricated tampon for smoother and more comfortable insertion. Shauna and Nadia discuss the creation of Marlow and where this idea first started, challenges they’ve encountered as a company along the way and how they’ve overcome these obstacles, changing the conversation around periods and menstrual cycles, the strategy for pitching their business concept which raised over $400K in non-dilutive grants, and tips for entrepreneurs listening that have an idea but are unsure where to start.
Nadia led the team’s fundraising strategy and has raised $700,000 from investors and received $400,000 in non-dilutive grants. The brand is going viral on TikTok with over 50M views and has been featured in Global News, Canadian Living, Vancouver Sun, the Kit, and more. Beyond the product, the team is taking a community-driven approach to reduce the stigma around menstrual health through education and conversations. Nadia is a member of the G20 Young Entrepreneur Alliance where she works on international entrepreneurship policy and on Startup Canada's Women Advocacy Network where she speaks with government leaders to advocate for women entrepreneurs. She has been recognized as one of Canada's top 30 under 30 leaders by Bay Street Bull and as one of The Peak's Emerging Leaders.
Marlow is transforming the way we experience and talk about periods, starting with an all organic lubricated tampon designed for smoother and more comfortable insertion. Marlow is leading the modern menstrual movement and is empowering menstruators to take charge of their health.
Resources
Connect with Nadia
Twitter: https://twitter.com/nadialadak
LinkedIn: https://www.linkedin.com/in/nadia-ladak/
Instagram: https://www.instagram.com/nadia_ladak/
Connect with Marlow
TikTok: https://www.tiktok.com/@wearemarlow
Website: https://www.wearemarlow.com/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Ashli Phippen, a Chartered Professional Accountant, Co-founder of Grow CPA, and mother of two, to discuss why it’s so important to be prepared for that year-end meeting with your accountant and what you can do to be prepared with her 5 key tips, to make the most out of the meeting. From understanding your financial information to setting realistic goals, these tips will help you approach your year-end meeting with confidence and clarity. So whether you're a seasoned entrepreneur or just starting out, tune in to this episode and get ready to take your business to the next level.
Grow CPA was founded with a BIG mission: to empower Canadian business owners with the financial knowledge and expertise they need to understand their numbers and make better business decisions.
Having spent many years in traditional accounting roles, founders and CPA's Ashli and Martina, noticed that business owners needed more than just their annual filings, they needed guidance, education and coaching.
They’re on a mission to give Canadian business owners the financial knowledge and tools they need to build a wildly successful business and lasting financial legacy.
Resources
Connect with Ashli
Website: www.growcpa.ca
LinkedIn: www.linkedin.com/company/growcpa
Instagram: www.instagram.com/growcpa/
Facebook: www.facebook.com/growcpa
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Dr. Wendy Cukier, Founder & Academic Director of the Diversity Institute, Academic Director of the Women Entrepreneurship Knowledge Hub, and Research Lead of the Future Skills Centre, to discuss the current state of women’s entrepreneurship in Canada and their recently launched 2023 State of Women’s Entrepreneurship annual report which synthesizes new research on women entrepreneurship in Canada to inform policy and practice. Learn about the key findings in the report, how we assess economic impact, important statistics on women entrepreneurship, what surprised her most, and much more.
Dr. Wendy Cukier is a professor of Entrepreneurship and Strategy at the Ted Rogers School of Management, Academic Director of the Diversity Institute and Research Lead of the Future Skills Centre. She co-authored the bestseller “Innovation Nation: Canadian Leadership from Java to Jurassic Park" and is a leader in disruptive technologies and innovation. She is the former VP of Research and Innovation and has authored more than 200 articles on aspects of diversity, inclusion and innovation. She leads Toronto Metropolitan University’s Diversity Institute which has 130 research staff, 100 research associates from around the world and more than 200 industry partners focused on dimensions of diversity and inclusion in the workplace, future skills, and entrepreneurship. She also leads the Women Entrepreneurship Knowledge Hub, funded by the Government of Canada which promotes inclusive supports for women and other diverse entrepreneurs. and the Inclusive Innovation and Entrepreneurship Network (IIE-Net). She is also the research lead for the Future Skills Centre with a comprehensive research agenda and supporting innovative pilot projects.
Her work on the DiversityLeads project helped shape Bill C-25 and the 50-30 Challenge. The Diversity Institute is now an ecosystem partner supporting organizations that sign up for the 50-30 Challenge committing to gender parity and increased diversity on their boards and or senior leadership roles.
She has been recognized with many awards including the Harry Jerome Diversity Award, and recognized in the 100 Most Powerful Women by WXN. She has been named a YWCA Woman of Distinction, one of the "100 Alumni who shaped the Century" by the University of Toronto and International Women’s Forum 2020 Women Who Make a Difference. Wendy holds a PhD in Information Systems, an MBA, an MA, and honorary doctorates from Laval and Concordia. She also received Canada’s Meritorious Service Cross, one of Canada’s highest civilian honours. She is also the founder of several startups, social enterprises and nonprofits.
Resources
Women’s Entrepreneurship Knowledge Hub:
Website: https://wekh.ca/
LinkedIn: https://www.linkedin.com/company/wekh-pcfe/
Instagram: https://www.instagram.com/wekh_pcfe/
Twitter: https://twitter.com/wekh_pcfe
Facebook: https://www.facebook.com/WEKHPCFE/
See It Be It Campaign: https://wekh.ca/see-it-be-it/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna sits down with Laura Gassner Otting, Author, Catalyst, and Executive Coach to discuss passion vs purpose, comparing ourselves to others and how we can use this in a positive way, defining our own definition of success as women, and advice for women entrepreneurs around ambition.
Laura’s secret superpower is seeing your greatness and reflecting it back on you, so that you can get “unstuck” — and achieve extraordinary results.
A frequent contributor to Good Morning America, the TODAY Show, Harvard Business Review, and Oprah Daily, Laura’s 30-year resume is defined by her entrepreneurial edge. She served as a Presidential Appointee in Bill Clinton’s White House, helping shape AmeriCorps; left a leadership role at respected national search firm to expand a tech start-up; and founded, ran, and sold her own global search firm, partnering with the full gamut of mission driven corporate and nonprofit executives.
Laura is turned on by the audacity of The Big Idea and that larger-than-life goal you just can’t seem to shake. She’s an instigator, motivator, and provocateur, and she’s never met a revolution she didn’t like. Just ask her enduringly patient husband, two almost-grown sons, and two troublesome pups with whom she lives outside of Boston, MA.
Laura is the author of Limitless: How to Ignore Everybody, Carve Your Own Path, and Live Your Best Life (2019), which debuted at #2 on the Washington Post bestseller list (right behind Michelle Obama), has been translated into Arabic, Korean, Turkish, Portuguese, and German, and which Good Morning America’s Robin Roberts chose as one of her Favorite Books of 2019, as well as Mission-Driven: Moving from Profit to Purpose (2015). Her forthcoming book, Wonderhell, is being released on Tuesday, April 4, 2023.
Resources
Laura’s Books: https://www.lauragassnerotting.com/books
Connect with Laura
Website: https://www.lauragassnerotting.com/
Twitter: https://twitter.com/heylgo
Instagram: https://www.instagram.com/heylgo/
Facebook: https://www.facebook.com/heylgo/
LinkedIn: https://www.linkedin.com/in/heylgo/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Kristine Beese, founder of Untangle Money, to discuss the gender wealth gap, and what we can be doing to close this gap. They discuss what compelled Kristine to create Untangle Money, why taking a gendered approach to finances is so important, myths around women and money, and financial tips for women.
Kristine helps companies foster stronger relationships with the women and fems who work at their firms. By offering a women-centric approach to financial literacy, not only does Kristine reduce women’s biggest source of anxiety; she also helps companies demonstrate their commitment to gender-equality and helps their employees feel seen.
Kristine is a former national pairs-figure skater who brings tenacity and bravery to her role as a founder of the fintech startup Untangle Money. A problem-solver by nature, her P.Eng. helps her look at problems from a first-principles perspective. And with over a decade of experience in the finance industry, she brings the strategies employed by high-net-worth people to the masses.
As a woman and a mother, Kristine has learned through lived experience in male-dominated industries that women experience the world differently from men. This is especially true of our personal finances. As such, it was critically important that the solution that we developed at Untangle Money worked for women and is grounded on women-specific data.
Resources
Wealth Simple retirement calculator: https://www.wealthsimple.com/en-ca/tool/retirement-calculator
Connect with Kristine
Untangle Money: https://www.untangle.money
Listener Discount Code: IAMGREATWITHMONEY
Twitter: https://twitter.com/UntangleMoney
Instagram: https://www.instagram.com/untanglemoney/
LinkedIn: https://ca.linkedin.com/company/untangle-money
TikTok: https://www.tiktok.com/@untanglemoney
Pinterest: https://www.pinterest.com/untanglemoney/
Email: kristine@untangle.money
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Alysha, Sr. Financial Planner in Tax and Estate Planning at Richardson Wealth Limited, to discuss why estate planning is so important and what this looks like as an entrepreneur, breaking down what estate planning is and what it entails, who should be involved in the process, and 5 estate planning tips for women entrepreneurs.
Alysha takes a holistic approach to wealth management, leading the wealth planning process in its entirety — from goals-based discovery to developing detailed financial and estate plans, through to strategy implementation.
With over 10 years experience in the investment industry, Alysha provides clients with comprehensive wealth services including expert insight on tax, intergenerational wealth transfer, philanthropy, business succession and continuity planning and estate planning. She holds specialized designations in financial planning, family enterprise advisory, estate planning, and risk management. Alysha is actively involved in the industry — she is Chair of Programs Committee for the Society of Trust and Estate Practitioners (STEP) Vancouver Executive, a mentor to students through Junior Achievement of British Columbia, STEP and the BCIT Financial Planning Program, and serves as Director and Chair of Education for the Financial Planning Association of Canada (FPAC).
Resources
Being an Executor
The digital hereafter
Domestic Agreements: A Primer
Dying Intestate
Estate Conflicts
Estate Planning Checklist
Estate Record Keeper
Connect with Alysha
LinkedIn: https://www.linkedin.com/in/alyshato/
Website: https://richardsonwealth.com/wealth-strategies/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Karyl Akilian, Director of Marketing and Business Development at Financial Alliance for Women to discuss the power of the women’s economy, why we need to take a gendered approach as Financial Service Providers, barriers Financial Service Providers face when it comes to creating equality in the economy, key tips for financial service providers, advice for women entrepreneurs when it comes to their finances, and her future vision for accelerating women’s financial success.
Karyl’s responsibilities include increasing the impact of the Alliance’s communications, providing institutional support to members on Women’s Market program development as well as supporting the expansion of the Financial Alliance for Women. Prior to joining the Alliance, Karyl worked for 12 years at BLC Bank, Lebanon, where she served as the Head of Product Development until she was assigned Head of Brand Management in 2013, leading the strategic planning process for the Bank’s brands to build the brand equity.
She played a fundamental role in developing, implementing and overseeing the execution of We Initiative, the Women Empowerment program launched in 2012 by BLC Bank. During her years managing the We Initiative, she was a speaker at numerous international conferences and in 2016, was selected as one of the Global Banking Alliance for Women network’s “All-Star instructors”. Throughout her years at BLC Bank, she has trained more than 50 banks around the globe on how to develop a Women’s Market Program.
Due to her active role in the women empowerment scene, she was elected on the board of the Lebanese League for Women in Business in 2015 and re-elected for a second term in 2017, where she holds the function of Treasurer.
Resources
Connect with Karyl
LinkedIn: https://www.linkedin.com/in/karyl-akilian-momjian/
Instagram: @Karyl.akilian
Twitter: https://twitter.com/karyl_akilian
Connect with Financial Alliance:
LinkedIn: https://www.linkedin.com/company/faforwomen/
Instagram: @FAforWomen
Twitter: @FAforWomen
Website: www.financialallianceforwomen.org
Email address: info@financialallianceforwomen.org
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna and Shannon sit down to discuss 5 tips to overcome financial self-sabotage. Self-sabotage is defined as when you have behavior that creates problems and prevents you from accomplishing your tasks or goals, such as procrastination. Many entrepreneurs often avoid looking at their financial statements, but unfortunately, we know that avoiding things only provides temporary relief from anxiety, shame and other uncomfortable feelings. This is a form of financial self-sabotage many of us have experienced and we’re going to dive into 5 tips on how to overcome this.
Listen in to learn what self-sabotaging behaviours to look out for, what the ostrich effect is and how to overcome this with money mindset, accountant-recommended accounting software for your business, understanding when a client is a right fit for you, and having those difficult conversations, and of course 5 tips to overcome financial self-sabotage.
Resources
The Finance Cafe Classes: https://thefinancecafe.ca/women-entrepreneurs/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shannon sits down with Evelyne Nyairo, M.Sc. P.Biol., a socially conscious innovator and driving force behind the luxurious all-natural skincare line, Ellie Bianca. We discuss her entrepreneurship journey including the barriers she’s had to overcome, what has made her so successful in the retail industry, advocating for women’s rights, advice for entrepreneurs and what’s next for Ellie Bianca.
Evelyne holds an undergraduate degree in environmental Sciences with Biology and Chemistry Majors and an M.Sc. in Environmental Management and currently she is a PhD candidate pursing Strategy and Innovation. Evelyne has provided strategic planning on high profile projects worldwide and has held many energy sector leadership positions.
Ms. Nyairo’s contributions have been recognized by many including: Winner of the Prestigious 2021 RBC Canadian Women Entrepreneurship award, Featured on the 2021 Dragon’s Den, Semi-finalist of the CANIE Black Entrepreneur of The Year Award, Receiving the CHFA Industry Achievement Award for Celebrating Diversity, and Receiving the Covid 19 Leader Award for working to keep Canadians safe with our soap and hand sanitizer project.
A serial entrepreneur, Ellie Bianca, inspired by her daughter, its namesake, is the most recent of five companies that Evelyne has created and nurtured to success. Through Ellie Bianca she has not only created a skin care line but also a pro women’s empowerment venture designed to “heal not just the skin, but the soul”, Ellie Bianca is a beacon of hope and global connection.
She thrives best when she can contribute to advancing equality and through Ellie Bianca, she is able to see this vision become a reality by working with female producers and ensuring that women are rewarded directly for their hard work.
Resources
Ellie Bianca: https://www.elliebianca.com/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna and Shannon sit down to discuss 5 tips to grow your bottom line in your business. While most business owners are always thinking about how to increase their sales, there is still another important factor to consider in order to see the full picture of your business - your bottom line, also known as net profit. Profit is what’s left once all expenses have been reduced from your sales or income.
A healthy bottom line is what enables us to build up an emergency fund, invest in the business, and pay ourselves as owners. Uncovering the bottom line is really all about the relationship between our sales and the expenses we incurred over a period of time. So, if you’re looking to grow your business’s bottom line, this episode is for you! Listen in to learn what the bottom line really is and why it’s important, what financial statements to be looking at to determine your bottom line, and 5 tips on increasing the net profit in your business.
Resources
The Finance Cafe Classes: https://thefinancecafe.ca/women-entrepreneurs/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Nadine Spencer, CEO of the Black Business Professional Association, to discuss her own entrepreneurial journey as a black woman including unique obstacles and opportunities, how we can close the funding gaps out there for black entrepreneurs, some of the key outcomes uncovered in the Rise Up Study researching black women entrepreneurs experiences, and much more.
Past President, and appointed CEO of the Black Business and Professional Association in 2021, Nadine Spencer is an accomplished businesswoman, entrepreneur, and community leader spearheading the organization’s efforts to advance Canada’s Black community through various equity and programming initiatives. Nadine is currently on secondment from her role as CEO at BrandEQ, a global agency specializing in social change marketing, communications, and public relations. There, she rose to prominence in Canadian business by accelerating strategic growth and brand visibility through multi-tiered corporate campaigns for a diverse client portfolio. She also pioneered BrandEQ’s cultural sensitivity arm, BrandEQ Black, which works with a variety of socially conscious organizations to examine racial biases in advertising and marketing. Her proprietary “People Matter” strategy continues to generate long-term value for clients and effect change in society.
A dedicated Black community champion, she has devoted her life to fighting discrimination, battling poverty, advancing women’s education, and advocating for equality for women and girls of colour. She was acknowledged for her philanthropic and societal contributions in the recently published book, 100 Accomplished Black Canadian Women, and she has received numerous accolades, including the Harry Jerome Business Award and the United Nations Volunteer Award. In 2020, she was named CGA Businesswoman of the Year.
Resources
Boss women Program: https://bbpa.org/programs/courses/bbpa-boss-women-entrepreneurship-training/
Rise Up Pitch: https://riseuppitch.ca/
Connect with Nadine
LinkedIn: www.linkedin.com/in/nadine-spencer-9489806
Instagram: https://www.instagram.com/msnadinespencer/
Website: https://nadinespencer.com/blog/
BrandEQ Website: https://brandeq.com/
Black Business Professional Association
LinkedIn: https://www.linkedin.com/company/black-business-professional-association-bbpa/
Instagram: https://www.instagram.com/thebbpa/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna and Shannon sit down to discuss 5 strategies that you can implement to find new revenue streams for your business. Identifying new revenue streams in your business is very important as it can not only generate more income and help protect your business from being reliant upon a single source of income, but it also allows you to be more confident in the future growth of your business.
If you’re looking to diversify your income streams in your business but are not sure how or what resources are available to help, then this episode is for you! Listen in to learn 5 tips on creating new revenue streams in your business, why diversifying your income streams is so important, and ways to reduce your costs & increase income in your business.
Resources
Export Development Canada (EDC): https://www.edc.ca
Trade Accelerator Program: https://bot.com/Programs-Networks/trade-accelerator-program
The Trade Commissioner Service: https://www.tradecommissioner.gc.ca/index.aspx?lang=eng
WEConnect International: https://weconnectinternational.org/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon sits down with Victoria Bennett, Founder and CEO of The Crowdfunding Hub, to discuss everything around crowdfunding from what it is and how it works, to the different types of crowdfunding and which one is right for you as a business owner. She also shares what it is that makes a crowdfunding campaign successful and advice for women looking to crowdfund.
A strategic marketer by training, she has over 25 years of marketing experience and has worked on many major brands including Ariel, Pampers, ENMAX and TD. She was a co-founder of an oil and gas service company that had a successful exit to Schlumberger. Her startup and marketing experience helps her support companies raising capital in North America and Europe.
Victoria loves the democratization of capital that comes with crowdfunding, allowing businesses access to capital, and allowing the population access to invest in private companies. She ran her first successful crowdfund campaign over nine years ago, a long time in crowdfunding years. As an Ambassador for the National Crowdfunding and Fintech Association, she has sought to raise awareness of crowdfunding. She is regularly called upon to speak on crowdfunding, most notably at the Global Crowdfunding Conference on women in crowdfunding. Working with the Impact Hub in Calgary she launched The Crowdfunding Hub in 2019 to provide education and self service tools for all types of crowdfunding, from donations and rewards to equity. In 2022, she expanded The Crowdfunding Hub to offer a Crowdfunding for Authors course, to support authors raise the funds to professionally launch their books.
Resources
Connect with Victoria
Website:
www.thecrowdfundinghub.com
www.bmwconsults.com
LinkedIn: https://www.linkedin.com/company/the-crowdfunding-hub
Twitter: https://twitter.com/thecrowdhub
Instagram: https://www.instagram.com/thecrowdfundinghub/
LinkedIn: https://www.linkedin.com/company/bmwconsults
Twitter: https://twitter.com/VikiBennett
Instagram: https://www.instagram.com/bmw_consults/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna and Shannon sit down to discuss 5 tips for improving your financial resilience. Being resilient means the ability to get back up when you fall; so what does financial resilience mean and how can you build upon it? We share the answers to all these questions, giving you tangible tips on how to do so.
Resilience is especially important today because the business environment is becoming more dynamic and unpredictable. We’ve been through 2 tough years and entrepreneurs are dealing with a lot, including rising inflation, which means the cost of doing business is increasing. But, how do you manage this as a business owner? Listen in to learn where to start, and how you can make building your financial resilience fun & easy!
Resources
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shannon will sit down with Charlene SanJenko, an Impact Producer and Media Visionary. Charlene leads Turtle Island's only Indigenous-owned and female-led media impact agency. reGEN's media is looking to shift how advertising dollars are spent and bring more investment to transformative stories that deliver target returns. We discuss the role media plays in shifting our future’s narrative, how money and finance fit into the change, what financial lessons she has learned through her entrepreneurial journey and more.
Former national marketing manager of a private investment services firm, two-term politician, and competitive athlete + performance coach, Charlene is a two-time Indigenous Founder, media visionary, and artist of impact dedicated to unlocking human potential to live, lead, and heal with regenerative media to mobilize impact. As a natural-born leader and community economic development enthusiast, Charlene is a bridge between two cultures in our country. From the Splatsin tribe, the most southern tribe of the Shuswap Nation in British Columbia, Charlene now resides on the beautiful Sunshine Coast, the traditional territory of the Squamish (skwxwú7mesh) First Nations.
reGEN media is a first-in-market regenerative media agency, specializing in innovative finance for transformative stories that yield target returns using a matched-funds model with progressive brand partnerships and impact investment. Charlene believes that impact media will follow in the footsteps of impact investing in this decade. reGEN’s goal is to harness the exponential influence of media, our generation’s most powerful trajectory-shifting vehicle, to shift our future’s narrative.
Resources
Connect with Charlene
Instagram: https://www.instagram.com/regenimpactmedia
LinkedIn: https://www.linkedin.com/in/charlenesanjenko/
reGen’s LinkedIn: https://www.linkedin.com/company/regen-impact-media
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna and Shannon sit down to discuss 5 financial goals to set you up in 2023. With a new year, comes new goals for yourself and your business. But, did you know that 25% of people give up their new years resolution within the first week? Shannon and Shauna are going to share their tips for making realistic financial goals you can stick with, and how to create a plan in order to do so!
Listen in to learn why financial goals are so important to make, how to consistently keep track of them, creating a plan to achieve your financial goals and examples of financial goals you can make for your business. Start the new year off right with these 5 key tips for setting your financial goals in 2023!
Resources
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna and Shannon sit down to discuss the highlights of 2022 and what they're looking forward to most in the new year. As co-founders of The Finance Cafe, they discuss some of the most notable episodes that stand out from Season 2 of the podcast, fascinating statistics from the year, behind the scene moments of the podcast, and details about their financial literacy program for women entrepreneurs. Looking back on such a successful year at The Finance Cafe, Shannon and Shauna want to thank all of you for supporting the podcast and business!
Share your business and finance success stories with us on social media by tagging us at @thefinancecafeofficial so we can celebrate all the milestones accomplished this year.
Tune in again on January 8th, 2023 for Season 3 of The Finance Cafe Podcast!
Resources
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna will sit down with Amal Assad, Entrepreneur & Business Consultant, to discuss her top tips for helping entrepreneurs with their ongoing financial management including saving, taxes, subscriptions & more, backing up your financial/proprietary data, and budgeting as a business owner.
Amal is a CPA with over 20 years of experience serving small business owners with their accounting, tax, and planning needs. During her 21-year tenure with a boutique accounting firm, Amal supported business owners and incorporated professionals through various aspects of the business cycle, from start-up to sale of their business. During this time, Amal developed a strength and passion for connecting with clients and supporting them with their unique needs. Her journey led her to establish her accounting firm serving small businesses and their owners. Recently, Amal obtained a Certificate in Advanced Financial Planning and is pursuing the financial planning certification through the FP Canada Institute, allowing her to address client needs using a more holistic approach. Outside of the office, Amal is a mom to 3 amazing kids, who inspire her daily to challenge herself, learn, and grow.
Her business, Square One, bridges a gap in traditional accounting practices through a more personalized, collaborative, and holistic approach to overall economic well-being. As small business owners, the quality, accuracy, and, more importantly, understanding of financial information serves as a basis and a foundation for all of our decision-making. This foundation was the inspiration behind our name ~ Square One.
Resources
Connect with Amal
LinkedIn: www.linkedin.com/in/amalassadcpa
Website: www.squareonecpa.com
Financial Review Tips for Your Small Business Resource: https://drive.google.com/file/d/1JnqZClLMHha-MkrWxnEwzNt8_2yPSXW4/view
Further information on CEBA Loan: https://ceba-cuec.ca/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna will sit down with LuAnne Morrow, Intellectual Property Lawyer at Borden Ladner Gervais LLP to discuss what intellectual property is, how to protect your IP, and why it’s important. Learn about the difference between a patent, trademark, industrial design, copyright and trade secret, and everything you need to know about protecting them in your business.
As a lawyer of over 20 years, called to the Bar in Alberta and California LuAnne has advised entrepreneurs on how to protect their intellectual property and grow the value of these assets from start-up through exit. Her expertise in trademarks, copyright and patent licensing, transactional work and dispute resolution make her uniquely positioned to guide business owners with a variety of IP issues. She was recently named Best Lawyers In Canada - Lawyer of the Year for IP Law in Calgary and has been selected by Best Lawyers, Managing IP and World IP Review and other ranking publications as a leader in her field. She contributes to several publications on IP and is a frequent presenter at conferences, most recently for the American Bar Association and Intellectual Property Institute of Canada. She has also served on non-profit boards including the National Music Centre.
LuAnne has a passion for working with women business owners to accomplish their goals and empower them with knowledge of legal issues. From her own experience being the only women in the room for most meetings to working with teams of women lawyers and clients she has seen first hand how women helping women makes change happen.
Resources
Connect with LuAnne
LinkedIn: https://www.linkedin.com/in/luannemorrow/
Website: www.blg.com
Canadian Intellectual Property Office (canada.ca)
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna will sit down with Anna Sinclair, an award-winning entrepreneur, early-stage investor and CEO of Total Mom Inc, to discuss the important conversations women entrepreneurs should have when entering into business with a partner, considerations to make when choosing a business partner, key people to connect with when starting your business, and much more.
Anna produced Canada’s largest holistic festival for moms called “The Total Mom Show” in partnership with some of North America’s largest brands. Recognized as one of the Top 100 Most Powerful Women In Canada, top 50 influential women leaders, and Women of Influence, Anna has been featured in Forbes both as a contributor and Business Council member.
Anna grew a massive community network of moms juggling motherhood and business an online e-learning education community platform that helps women grow start and grow their businesses with a focus on growing social and financial capital through a profitable and sustainable business model.
Today, Total Mom has an annual reach of 24M + in Canada & US and supports ambitious founders through a community of 20k+ moms making it known as one of the fastest-growing online professional networks of mom entrepreneurs.
Her experience working with over 350+ brands gives her the knowledge and experience to touch any aspect of a project from top to bottom. She secured over 3 million in sponsorship dollars to date through her firm Sinclair Creative Agency Inc. where she advises both individuals and consumer lifestyle brands on branding and business strategy, content marketing, and asset development.
Resources
Connect with Anna
Twitter: https://twitter.com/annasinclairca
LinkedIn: https://www.linkedin.com/in/annaasinclair/
Instagram: https://www.instagram.com/annasinclair.ca/
Facebook: https://www.facebook.com/AnnaSinclair.ca/
Email: Anna@totalmom.ca
Website:
www.totalmom.ca
https://www.annasinclair.ca
www.sinclaircreativeagency.com
Book an intro meeting to discuss your business challenges by emailing hello@sinclaircreativeagency.com, with ‘Finance Cafe Listener’ in the subject title
OWNR 20% discount: https://partners.ownr.co/TMS or use coupon code: TMS20
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna will sit down with Milena Radakovic, a Canadian Ambassador of the Women's Entrepreneurship Day Organization of Canada. With Women's Entrepreneurship Day taking place on November 19th, we will be discussing what WEDO Canada does, why it’s important to celebrate women entrepreneurs, key items to consider when entering entrepreneurship, many resources that are available, and much more.
Milena Radakovic is the President and Owner of Nexus Exhibits Ltd., which has grown into one of western Canada's best visual branding solutions companies for exhibits, events, and environments over the last 40 years. Throughout her 20+ years of professional experience, her love for small companies, trade exhibitions, and graphic marketing has grown.
She is a member and Global Ambassador of the Entrepreneurs Organisation (EO), past board member of Organization of Women In International Trade (OWIT) and Women in Leadership Foundation (WIL). Milena’s commitment and passion for this cause was constantly in focus as she helped lead WIL to deliver innovative programming to thousands of women across Canada. She was awarded “Presidents Volunteer Champion” Award by (WIL) in 2016, and University of Calgary’s WRC Distinction Alumna award. She received the “Business Leader in Calgary Award in 2018, and Calgary Influential Women in Business Award in 202o, for her professional accomplishments, influence and business community involvement. In 2019, she was appointed the Canada Ambassador to (WEDO) Women Entrepreneurship Day Organization, celebrated at the United Nations, with a mission to alleviate poverty by empowering, educating and supporting women in business worldwide and with that honour she started the WEDO Canada Foundation with the goal to provide $1 Million in Scholarships to aspiring female entrepreneurs. She was also awarded Canada’s Most Powerful Women: Top 100 by WXN, recognizing outstanding women across Canada who advocate for workforce diversity and inspire.
Resources
Connect with Milena
Twitter: @milenarada
LinkedIn: https://www.linkedin.com/in/milenaradakovic/
Instagram: @milena_radakovic
Facebook:@nexusexhibits
Nexus Exhibits Ltd. Website: www.nexusexhibits.com
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna will sit down with Brooke Harley, Founder & CEO of ClassRebel, to discuss everything entrepreneurs need to know about fundraising. ClassRebel is building a new breed of education company – modern skillsets – taught live – affordable to all – available to all.
Before launching ClassRebel, Brooke Harley raised $32 million for her VC fund from 50 consumer industry founders, CEOs, and executives. She has evaluated hundreds of early stage companies in the consumer space. Prior to her fund, Brooke worked as lululemon athletica’s Head of Business Development and International Operations, and prior to lululemon was an M&A attorney. Passionate about companies with strong core values that inspire the world, Brooke has invested in and advised early-stage companies including Native Shoes, Cotopaxi and LiveKindly.
Brooke holds a J.D. from Osgoode Hall and an M.B.A from Ivey Business School at Western University. Brooke currently resides in Vancouver and enjoys utilizing her pilot’s license for a literal bird’s-eye view of the city.
Resources
Connect with ClassRebel
LinkedIn: https://www.linkedin.com/company/classrebel/?viewAsMember=true
Instagram: @classrebel
Facebook: https://www.facebook.com/classrebel/
Website: https://classrebel.com/
Free 1hr on-demand Fundraising 101 mini-class: https://classrebel.com/fundraising-101/ scroll down to the ‘want a sneak peak’ section
Sponsors
In Canada, November is financial literacy month. It's a time when we'll be encouraged to invest in our own financial well-being. Helping us bring this special seven-week series to life leading up to and through financial literacy month, is BDC. As Canada’s development bank, BDC’s purpose is to help entrepreneurs create a prosperous, inclusive and green economy. They are here to help your business be more productive. More agile. More profitable. More resilient. BDC is proud to support this Financial Literacy series and bring a better understanding of the story numbers tell, what they mean for your business, and the type of financing needed to enable sustainable business growth.
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna will sit down with Brianna Blaney and Aria Hahn, Co-founders of Pocketed, to discuss what entrepreneurs and business owners should know about accessing grants. Pocketed’s mission is to eliminate financial barriers for businesses. They thrive on simplifying access to capital. Thier user-focused platform was built to make funding your business a smooth, intuitive journey. In three minutes, make an account and their intelligent grant matching platform will help you find, and apply to, the right funding programs for your business.
As an experienced founder, Brianna co-founded Pocketed to level the playing field, helping Canadian businesses easily access over $5.9B annually in government funding including grants, tax credits, and other business incentives. To date, more than 7,500 companies have used Pocketed to apply for over $80M in government funding. Together with her team, Brianna is on a mission to eliminate barriers for businesses. Brianna is recognized as an Emerging Leader by The Peak and 30 Under 30 by BC Business.
Aria is passionate about data and believes that combined with intelligent statistical and computational technologies, data hold the answers to many burgeoning questions facing multiple industries today. Aria has built tech to solve technical challenges for multiple industries and is now helping to scale technology for Pocketed, a company focused on democratizing access to over $5.9B annually in grant funding in Canada. Since 2021, Pocketed has been named a 2021 ‘Emerging Rocket (ICT)', featured in The Globe & Mail, interviewed by CBC Radio, and recognized as a Fast Growing BC Business by The Peak.
Resources
Connect with Pocketed
Twitter: https://twitter.com/hellopocketed
LinkedIn: https://ca.linkedin.com/company/hellopocketed
Instagram: https://www.instagram.com/hellopocketed/
Facebook: https://www.facebook.com/hellopocketed
Website: www.hellopocketed.io
Use the code: FinanceCafexPocketed at checkout for 20% off their basic subscription!
Sponsors
In Canada, November is financial literacy month. It's a time when we'll be encouraged to invest in our own financial well-being. Helping us bring this special seven-week series to life leading up to and through financial literacy month, is BDC. As Canada’s development bank, BDC’s purpose is to help entrepreneurs create a prosperous, inclusive and green economy. They are here to help your business be more productive. More agile. More profitable. More resilient. BDC is proud to support this Financial Literacy series and bring a better understanding of the story numbers tell, what they mean for your business, and the type of financing needed to enable sustainable business growth.
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon will sit down with Meryl Kaye De Leon, the Founder & Managing Partner of PERA Growth Hub, a financial services and consulting firm based in Vancouver, BC. They will be discussing what access to capital really means & why it’s one of the biggest barriers for entrepreneurs, how gender and other identities play a role in accessing capital, common forms of financing and considerations to think about for each, plus much more.
Meryl started PERA to fill the gap between the flow of capital to entrepreneurs, business owners, and founders that need it most. Access to capital can either make or break businesses, and PERA’s mission is to democratize the process and assist entrepreneurs in securing the right sources of capital for their business. As a multidisciplinary executive, Meryl has held various roles in marketing, business operations, and most recently as a Director of Finance.
Over her career, Meryl has led teams of all sizes from small start-up environments to entire departments for large publicly traded companies listed on the London Stock Exchange (FTSE100) and the Toronto Stock Exchange. Meryl is passionate about finance and start-up success, currently lending her time as a Committee Member and Mentor to various organizations within the community. Meryl earned her MBA with a major in Accounting from Syracuse University in New York, and was named one of the Top Female Founders to Watch in 2022.
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Resources
Connect with Meryl
PERA Growth Hub Website: https://www.peragrowthhub.com/
PERA Growth Hub LinkedIn: https://www.linkedin.com/company/pera-growth-hub/
Meryl’s LinkedIn: https://www.linkedin.com/in/merylkayedeleon/
Sponsors
In Canada, November is financial literacy month. It's a time when we'll be encouraged to invest in our own financial well-being. Helping us bring this special seven-week series to life leading up to and through financial literacy month, is BDC. As Canada’s development bank, BDC’s purpose is to help entrepreneurs create a prosperous, inclusive and green economy. They are here to help your business be more productive. More agile. More profitable. More resilient. BDC is proud to support this Financial Literacy series and bring a better understanding of the story numbers tell, what they mean for your business, and the type of financing needed to enable sustainable business growth.
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon will sit down with Amy Siu, Manager of the Entrepreneurship Center at BDC, to discuss what you should be looking for in a banker as an entrepreneur, how to build a relationship with a banker, the 3 C’s of credit, what to know about accessing loans, and more. Be prepared for your next meeting with the bank by listening to this episode!
Amy Siu’s Chinese name is Yin Ling, named after a Swallow, a bird representing joy, hope & love. She is a visible minority and also an Ambassador for Diversity. She has over 25 years of experience in working with small & medium size business owners. Her current role at BDC is Manager of Small business - leading a team of small business account managers based out of GTA North.
Resources
Connect with BDC
Website: https://www.bdc.ca/en
Sponsors
In Canada, November is financial literacy month. It's a time when we'll be encouraged to invest in our own financial well-being. Helping us bring this special seven-week series to life leading up to and through financial literacy month, is BDC. As Canada’s development bank, BDC’s purpose is to help entrepreneurs create a prosperous, inclusive and green economy. They are here to help your business be more productive. More agile. More profitable. More resilient. BDC is proud to support this Financial Literacy series and bring a better understanding of the story numbers tell, what they mean for your business, and the type of financing needed to enable sustainable business growth.
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon will sit down with Karen Bird, Investment Advisor with RBC Dominion Securities, to discuss the important role our business plays in our financial future. Karen will share insights and advice on the importance of aligning our personal and business financial goals, why being financially independent is vital for our health & wellness, gender differences when it comes to money, and much more.
Karen knows that not everyone enjoys or knows how to deal with investing decisions which means that many of us don’t give our financial lives the attention and planning it deserves. Which is why she’s built a career around building relationships with people in all stages of their journey with money from Entrepreneurs, to Executives, Professionals, Retirees, Wealth Builders, and beyond.
Karen is a leader in the financial services sector and an award-winning professional who’s won prestigious awards including: the Influential Women of Northern Ontario Aboriginal Leadership Award, Athena Leadership Award and the Regional Presidents Diversity Leadership Award.
Resources
Connect with Karen
LinkedIn: https://www.linkedin.com/in/karen-bird-76930346/?originalSubdomain=ca
Sponsors
In Canada, November is financial literacy month. It's a time when we'll be encouraged to invest in our own financial well-being. Helping us bring this special seven-week series to life leading up to and through financial literacy month, is BDC. As Canada’s development bank, BDC’s purpose is to help entrepreneurs create a prosperous, inclusive and green economy. They are here to help your business be more productive. More agile. More profitable. More resilient. BDC is proud to support this Financial Literacy series and bring a better understanding of the story numbers tell, what they mean for your business, and the type of financing needed to enable sustainable business growth.
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna will sit down with Ellen Rogin, Speaker, Money Expert, and NYT Bestselling Author, to discuss how gratitude can impact not only how we live our personal lives but also how we run our business. Ellen will be sharing insights into how gratitude relates to our decision-making, our money mindset, and our overall happiness, along with giving tips on how you can start your own gratitude practice.
Ellen Rogin, CPA, CFP, and Abundance Activist, has made it her life’s work to educate, counsel, and guide people to grow their prosperity and to use it as a force for good in their lives and in the world. She is the co-author of NY Times best-seller, Picture Your Prosperity: Smart Money Moves to Turn Your Vision into Reality. Ellen is a TEDx presenter, and her work has been quoted in such national publications as The New York Times, Money, Time.com, Forbes.com, and The Huffington Post.
Ellen consults and speaks across the globe on creating success and abundance. She combines her deeply credentialed experience as a former financial advisor with her intuitive abilities to guide people to a clearer understanding of what they can do to enhance their relationship with money, identify their money strengths, and chart an inspired path to reaching their financial and business goals.
Resources
Connect with Ellen
Free Download of her Book ‘Great with Money’: www.ellenrogin.com/gift
Website: www.ellenrogin.com
Twitter: https://twitter.com/EllenRogin
Facebook: https://www.facebook.com/AbundanceActivist/
LinkedIn: http://www.linkedin.com/in/ellenrogin
Instagram: https://www.instagram.com/ellenrogin/
References
The 5 minute Journal:
The Five Minute Journal® - Simplest, most effective way to be happier. – Intelligent Change
Sponsors
In Canada, November is financial literacy month. It's a time when we'll be encouraged to invest in our own financial well-being. Helping us bring this special seven-week series to life leading up to and through financial literacy month, is BDC. As Canada’s development bank, BDC’s purpose is to help entrepreneurs create a prosperous, inclusive and green economy. They are here to help your business be more productive. More agile. More profitable. More resilient. BDC is proud to support this Financial Literacy series and bring a better understanding of the story numbers tell, what they mean for your business, and the type of financing needed to enable sustainable business growth.
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon will sit down with Tara Adams, Founder of Abridge Consulting and Workplace Mental Health Specialist to discuss how our financial wellness and mental health are connected, why it’s so difficult to talk about money, why financial stress is found to be higher in women than men, what mental wellness warning signs to look out for & tips for building financial wellness as an entrepreneur.
Tara founded Abridge Consulting based on a simple, but not easy, goal - to get more people, more help, sooner. Tara believes we can all learn how to be a bridge between people struggling with their mental health and getting them the support they need and deserve. Abridge Consulting clients are organizations and teams who are ready to invest in their people, culture, and bottom line.
With a strong background in learning and facilitation and a passion for workplace mental health, Tara spent several years as a Corporate Wellness Manager. During that time, she championed workplace mental health and overall employee total health for 6,000 employees by building enterprise-wide strategies for mental, physical, emotional, and financial wellness. The results of her workplace mental health training program were closely measured and outperformed similar organizations across Canada positioning her as an industry leader in workplace mental health.
Tara calls herself a “relatable” role model who does the best she can to invest in her own mental, physical and sleep health but like most of us, she knows she can always do more. She’s a busy working mom of two, a previous semi-competitive tennis player and has big plans to conquer the amateur senior’s tennis tour someday.
Resources
Connect with Tara
Webiste: http://abridgeconsulting.ca
LinkedIn: http://www.linkedin.com/in/taraabridgeconsulting
Business LinkedIn: http://www.linkedin.com/company/abridge-consulting
Facebook: https://www.facebook.com/tara.adams.abridgeconsulting
Twitter: https://twitter.com/TaraAdamsCgy
References
Mercer Pyramid: https://www.mercer.com/our-thinking/flipping-the-pyramid-to-build-inclusive-health-programs.html
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shannon will sit down with Stephanie Fontaine, the Regional Director for Canada and the US at WEConnect International, to discuss the importance of inclusive supply chains, connecting access to capital for women-owned businesses, barriers women-owned businesses face and how we can drive change to move the needle.
WEConnect International is a global organization whose mission is to help drive money into the hands of women business owners by enabling them to compete in the global marketplace. Stephanie provides leadership for the North American market and helps women-owned businesses leverage certification and corporate supply chains as tools for growth.
Following a decade in the corporate world, where she held operational, sales and procurement roles, Stephanie used her knowledge and expertise to assist some of North America’s largest corporations to fulfill their objective of a more diversified supply chain. Through building programs and facilitating connections between buyers and suppliers, Stephanie has championed supplier diversity and inclusion efforts and has been a driving force for increased awareness, collaboration and innovation in the space.
Stephanie is a well-known leader in the supplier diversity community, having worked closely with entrepreneurs, corporations, not for profit organizations and government to increase procurement opportunities and visibility for diverse suppliers.
Resources
Connect with WEConnect International
Twitter: @WEConnectCanad1 and @WEConnection
Facebook: https://www.facebook.com/WEConnection
LinkedIn: www.linkedin.com/company/weconnect-international
Connect with Stephanie
Twitter: @SKFontaine
LinkedIn: https://www.linkedin.com/in/stephaniefontaine
References
Member buyers of WEConnect International
Rise2theChallenge Member Commitments
Certification Application
Council on Scaling Women-Owned Businesses Report
Bias in Supply Chain Video
Success Stories
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna will sit down with Taheera Fidaali, Founder, Tula CPA, to provide tangible tools & actions women entrepreneurs can take with respect to rising interest and inflation rates along with tips to prepare for a recession as a small business. They will be discussing the implications these situations could have on a small business in an easily digestible way while giving key insights on how to mitigate these risks.
Taheera is a CPA with 12 years of progressive experience in accounting & finance, and holds a B.Com from McGill University. She obtained her CA in London UK, at KPMG LLP and while at the firm, she developed a passion for providing quality customer service and delivering value to her clients. Following this, she spent four years in Toronto working at McCain Foods Limited on their global finance team in a number of different roles.
For the last four years, she has been supporting business owners with financial management, accounting and taxation to ensure financial success. Their mission at Tula CPA is to empower visionaries to grow financially sustainable enterprises that promote the well-being of both the people and the planet.
Resources
Connect with Taheera
LinkedIn: https://www.linkedin.com/in/taheera-fidaali-cpa-ca-0818a71a/
Instagram: @tula.cpa
Website: www.tulacpa.com
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shauna sits down with Alicia Fowler to discuss setting goals for your business and how to set your business up for success as we head into Q4. Alicia is the owner of MOD Accounting & Tax, a feminist online accounting firm supporting impact-driven business leaders in accounting, tax, fractional CFO, and back office services. She shares her key tips for setting business goals and how to tie it to your business financially. We also talk about the importance of rest as an entrepreneur and aligning business goals to personal goals in order to avoid burnout.
Alicia is a CPA, CA and is the owner of her own professional online accounting practice, MOD Accounting & Tax. With her team of superstar women professionals, she focuses on supporting inclusion, recognizing women-led initiatives and social enterprise. She loves collaborating with smart professionals in accounting, tech and tax. She is a mom to two rockstar daughters and married to a talented and supportive husband (also a CPA, CA! Yes, they chat budgets and tax plans over dinner.). Alicia draws inspiration from her daughters and other women change makers ... and loves to salsa dance!
Resources
Connect with Alicia
Twitter: mod_accounting
LinkedIn: MOD Accounting & Tax: Overview | LinkedIn
Instagram: mod.accounting.tax
Website: www.modaccountingtax.ca
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shannon sits down with Danièle Henkel to talk about her career in entrepreneurship. Shannon gets personal with Danièle, who shares her journey from humble beginnings to entrepreneurial success. From talking about money mindset to building resilience, to financial growth and growing into a multi-million dollar success story, Danièle will leave you inspired and ready to embrace all that is the entrepreneurial journey.
After immigrating to Canada in 1990, with her mother, husband and four children, Danièle Henkel decided to become an entrepreneur after having had an Aha moment! Daniele Henkel Enterprises Inc. recognized today as the Canadian leader in the medical-aesthetic field was created in 1996 from a simple exfoliation product: the Renaissance TM Glove. An initiative that for the most part was doomed to failure. Today, it is
the best-selling product of its category in Canada and around the world. Her strong values then led to the success of AcademyTM, which has a mission to improve and upgrade the skills of thousands of professionals working in the medical-aesthetic world, therefore enabling them to better contribute to the entrepreneurial ecosystem.
Danièle Henkel is known to be a committed businesswoman who, during five seasons of Dans l’oeil du Dragon aired on ICI Radio-Canada Télé, instantly charmed the audience. Now, considered an essential media personality, Danièle is highly sought after for various commitments, sponsorships, and events.
Resources:
Connect with Daniele
Website: https://danielehenkel.com/
Instagram: https://www.instagram.com/daniele_henkel/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode Shauna sits down with Shelvie Fernan & Victoria Celi, the Co-Founders of Fly and Fetch to talk about how they are optimizing technology to provide up to 80% cheaper and 2x faster international shipping. Fly and Fetch is a start-up company based in Edmonton, Canada with a mission to provide affordable and reliable international shipping, by hiring travelers to transport packages.
Shauna, Shelvie and Victoria discuss how Fly and Fetch is solving the shipping and logistics issues that have resulted from the pandemic including the increase in prices, their experience with raising capital for their business as immigrant, women entrepreneurs, the importance of financials in an expanding business, and advice for women entering into entrepreneurship.
Shelvie is the CEO and Co-founder of Fly and Fetch. She is aiming to disrupt international shipping worldwide by providing an alternative solution that is faster and cheaper with superb delivery services. Before she started her start-up, she worked in business development for a tech program in Edmonton and had multiple years of sales experience. She was also a community leader serving as the President for Filipino-Canadian student group for three years and she also used to be a beauty queen and competed in various regional and national beauty pageants in Canada and Philippines.
Victoria is the COO and Co-founder of Fly and Fetch. She is in charge of operations and finance and her main goal is to make Fly and Fetch the next global solution for international shipping. Victoria was born and raised in Ecuador and she moved to Canada 4 years ago. She has Bachelor of Economics and a BBA in Entrepreneurship and Innovation. Before starting Fly and Fetch, she worked for the Government of Ecuador in Public Finance for four years and founded a company that helped small businesses to increase sales and revenue by giving them access to the Ecuadorian national market.
Resources:
Connect with Fly and Fetch
Website: https://flyandfetch.com/
Instagram: https://www.instagram.com/flyandfetch/
Facebook: https://www.facebook.com/flyandfetch/
Sponsor
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub
Connect with Us
Website: thefinancecafe.ca/
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Learn more about our financial literacy program designed specifically for you and don’t forget to use code PODCAST10 to save 10% off at www.thefinancecafe.ca/
In this episode, Shannon sits down with Indigenous entrepreneur, Moirae Choquette, founder of Tomato Wheels to talk about how she’s creating a lifestyle brand, rethinking the wine space, and introducing Tomato Wheels Lambrusco.
Moirae Choquette is an Indigenous Entrepreneur, on a mission to use business as a force for good. Three areas of strength drive her work as a leader in the marketing and communications space: relationship building, negotiation, and experiential marketing. Whether she's working in the tech SaaS space, a DTC e-commerce company, or launching her own company, Moirae is always looking to influence attitudes, change behaviours and ignite engagement.
Building things in real time and learning as she goes, Moirae believes that to be successful in today’s marketing world it comes down to three things: test and learn, take risks, and learn the sh*t out of your space.
Follow her on Twitter @Moiraesofsun or on Instagram @TomatoWheels
Thank you to our podcast sponsor the Women Entrepreneurship Knowledge Hub for supporting us.
We'd love to connect with you, reach out to us at The Finance Cafe here:
www.thefinancecafe.ca
@thefinancecafeofficial
Episode resources Moirae mentions
https://classrebel.com/ - https://classrebel.com/fundraising-101/
National Aboriginal Capital Corporation Association: microloans for Indigenous women entrepreneurs
https://nacca.ca/nacca-and-afis-celebrate-international-womens-day-with-the-launch-of-the-indigenous-women-entrepreneurship-iwe-program/
Remember use the code PODCAST10 to save 10% off our signature Financial Literacy Program for Women Entrepreneurs.
In this episode, Shannon sits down with Lori Suba and Laurae Spindler of Scout Real Estate to talk about the ins and outs of leasing a bricks and mortar space.
Shannon, Lori and Laurae discuss what you need to look for in a lease, how a landlord assesses you and your business, the financial considerations you need to consider before signing on the dotted line and their best tips for finding a space that allows you to propel your business forward.
If you’re considering a bricks and motor element to your business or looking at moving into a new space, you won’t want to miss this episode.
Lori and Laurae produce and host a commercial real estate podcast, Leasing Out Loud, which focuses exclusively on Calgary market trends. The podcast is featured on Apple, Spotify and Amazon’s Audible platform.
For more resources and information for women entrepreneurs be sure to connect to our incredible podcast sponsor the Women Entrepreneurship Knowledge Hub.
Be sure to follow The Finance Cafe on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Have you ever thought of buying a business?
In this episode The Finance Cafe co-founder and podcast host, Shannon Pestun, explores another avenue to entrepreneurship. According to her guest, Elizabeth MacRae, buying a business is an excellent career path option for people in the small business space and an investment path that can be a real avenue to financial freedom.
MacRae shares how with the baby boomer generation retiring from business ownership in droves there is ample opportunity for underrepresented groups and individuals to acquire these small businesses. Listen in as these two brilliant minds dive into all the things you need to know.
Elizabeth is a Certified Exit Planning Advisor & the Co-Founder of the tech start-up: Village Wellth; a digital acquisition platform built to accelerate the process for buyers of small businesses.
After missing the opportunity to take over her father’s company due to a lack of succession planning Elizabeth and her husband Scott ventured into business ownership through purchasing a franchise. The experience of starting a new franchise and coming full circle to sell it led her into the business succession space; training as a business broker and later, exit planning advisor.
Over the last 10 years Elizabeth has acquired and exited 2 companies and lives to tell the tales.
Elizabeth is an active speaker and is passionate about sharing the advantages and process of business acquisition with aspiring entrepreneurs and founders alike.
Elizabeth (Liz) MacRae, CEPA | LinkedIn
LinkedIN: www.linkedin.com/company/villagewellth
Facebook: https://www.facebook.com/VillageWellth
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
On top of the day to day tasks of running a business, entrepreneurs need to stay on top of bookkeeping and accounting. In this weeks episode, co-host Shauna Frederick, talks to Cloud Accounting Specialist and Founder of Accounting by Sal, Sal Razai to help you understand how it impacts your business and all the right questions to ask.
Shauna and Sal discuss the difference between an accountant and a bookkeeper, when is the right time to outsource vs doing it yourself and how to choose the right bookkeeping software for your industry.
Sal Rezai is a certified accounting professional with years of experience across a range of industries. As a business owner herself, she speaks the language of her clients. At Accounting By Sal Corp. Their mission is to elevate your business to new heights and help you strategize your financial system through training and business mentorship. With expert guidance, your business is enhanced with modern practices, effective bookkeeping, and improved workflow that will produce consistent and accurate results – right at your fingertips.
LinkedIn: accountingbysal/
Instagram: @accountingbysal
Website: accountingbysal.ca
We hope you found this episode insightful and empowering for your entrepreneurial journey.
Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
In this week's episode, The Finance Cafe's, Shauna Frederick is joined by Road Coffee Co. founder and CEO, Alisha Esmail.
This episode is jam packed with feel good inspiration and practical insights for every women entrepreneur.
Shauna and Alisha talk about the connection between financial literacy and confidence. Alisha shares how that confidence empowered her to pitch her business successfully and the impact and lift that has provided not only to her company but the women and communities they work with.
Another topic these brilliant women entrepreneurs explore is the growing subscription based business model, did you know it's grown over 400% in the last decade!
This is one episode we highly suggest you enjoy with a fresh cup of coffee.
Thanks again for tuning in and to our incredible sponsor the Women Entrepreneurship Knowledge Hub.
Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
In this episode co-founder of The Finance Cafe, Shauna Frederick, talks with fellow CFO, Winnie Leung of Moneris Solutions, about the importance of simplifying the numbers, including tips and advice for things to consider when looking for a payment/merchant provider and how it can benefit your business.
For the majority of women entrepreneurs ,the impetus to go into business is born because we have a solution to a problem that we have experienced and are passionate about. Because the purpose of our business isn't solely motivated by money this can translate into not "knowing" the numbers and understanding how they impact our businesses.
As Chief Financial Officer for Moneris, Winnie Leung is responsible for its overall financial strategy, reporting and Treasury operations, including making investment and borrowing decisions to support business goals and assessing acquisition targets. She is a strategic, results-oriented leader with over 20 years of experience and founder of the Inclusive Workplace Council and is the Executive Sponsor of Wellness@Moneris.
Thanks again to Winnie for being our guest this week and to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
Join our community and connect with us on social media and visit our website to learn more about our financial literacy program designed specifically for women entrepreneurs like you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
In this delicious episode, Co-founder of The Finance Cafe, Shannon Pestun sits down with Lori Joyce to talk about her company Betterwith. What it’s like to work with co-packers, the challenges of raising capital and why she chose to pursue a crowdfunding campaign.
We love Lori’s openness to share her story, her experience, her wins, losses and dreams for the future.
Lori Joyce has over +20 years’ experience inventing, building, and managing brands in the food industry, starting with Cupcakes in 2002.
In 2002, Lori launched into her entrepreneurial career with Cupcakes. The world’s first cupcakes bakery she co-founded with her best friend Heather White. She developed the Cupcakes franchise and grew it into a national chain.
In 2010, Lori became Co-star and Co-Executive Producer of the Gemini-Award winning reality TV show ‘The Cupcake Girls’. The Cupcake Girls aired for 3 seasons and was broadcast in over 95 countries worldwide.
In 2016, Lori decided it was time to leverage her Cupcakes experience and build a purpose-driven food company that reflected her upbringing on the self-sustaining, organic family farm.
In 2017 Betterwith Ice Cream hit the frozen aisles of Whole Foods with speed-to-shelf demand. Within the first 12 months, Betterwith was listed in over 225+ grocers across Western Canada. Lori is leading her purpose-driven ice cream company with authenticity, transparency, and accountability. She believes that today is the perfect time to be a Female Founder in the food industry, and her promise is to prove it.
Check out Lori’s campaign on FrontFundR to see a live equity campaign in motion. Find tips, get inspired and hey, look at becoming an investor!
Resources
FrontFundR: https://www.frontfundr.com/
Details of Lori’s campaign:
https://www.frontfundr.com/betterwith
Thank you to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Women-owned businesses are behind some of the most innovative, game-changing products and services on the market, driving industry trends, reinventing product categories and changing the way the world embraces entrepreneurship. But despite their impact, barriers continue to persist.
In this episode, Shannon, co-founder of The Finance Cafe, sits down with Dr. Wendy Cukier of the Women Entrepreneurship Knowledge Hub to talk about the new report, State of Women’s Entrepreneurship in Canada in 2022.
Dr. Wendy Cukier is the Diversity Institute Founder, Academic Director of the Women Entrepreneurship Knowledge Hub and Research Lead of the Future Skills Centre, and one of Canada’s leading experts in disruptive technologies, innovation processes, and diversity and inclusion. The Diversity Institute works with partners on projects aimed at promoting diversity and inclusion in leadership, entrepreneurship, and future skills. Wendy leads the Women Entrepreneurship Knowledge Hub, funded by the Government of Canada which promotes inclusive supports for women and other diverse entrepreneurs. She has helped create and grow several successful startups and social ventures including Flybits, Think2Thing, the Madeleine Collective, and Growing North (now Green Iglu).
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
The full and equal participation of women in the economy is not just the right thing to do; it's the smart thing to do.
Studies show that by advancing gender equality and women's participation in the economy, Canada could add up to $150 billion in GDP. Only 16% of Canadian small and medium-sized businesses are owned by women, and the Government of Canada is working to change that.
The government is advancing women's economic empowerment with the first ever Women Entrepreneurship Strategy (WES), a more than $6-billion investment that aims to increase women-owned businesses' access to the financing, talent, networks and expertise they need to start up, scale up and access new markets.
In this episode, Shannon sits down with Minister Ng to talk about why Canada established a women’s entrepreneurship strategy, the need for gender focused policy versus gender mainstream policy, why Canada is seen as a leader in women’s entrepreneurship, and the important role that Canadian women play in our economy, communities, families and more.
The Honourable Mary Ng was first elected as Member of Parliament for Markham—Thornhill in 2017. She has previously served as Minister of Small Business, Export Promotion and International Trade.
Minister Ng is a devoted community leader who has always believed in the power of public service. She has 20 years of experience in the areas of education, women’s leadership, job creation, and entrepreneurship.
Minister Ng immigrated to Canada from Hong Kong with her family, and grew up learning about the struggle and eventual success that many new immigrants experience in Canada.
Her years working for the Ontario Public Service, Ryerson University, and the Ontario Ministry of Education led to her being recognized as one of Canada’s top-performing public sector leaders. She later served as Director of Appointments for Prime Minister Justin Trudeau.
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Raising financial capital for a business is one of the biggest barriers we have to overcome as women entrepreneurs. While many of us are familiar with the idea of going to a bank for a loan, finding grants, or looking for private equity, pitch competitions are often overlooked for the important role they can play in finding the capital women need to start and grow a business.
If you’ve ever wondered what a pitch competition is about or whether or not it's something you should consider for your business, this conversation is for you.
Host, Shannon Pestun, sits down with Paulina Cameron, CEO of The Forum and discuss the changing landscape of women’s entrepreneurship, the barriers women confront on their entrepreneurial journey, and about how pitch competitions are creating more opportunities for women.
Paulina is a trailblazing leader, author, board member, advocate, mom, wife and CEO of The Forum. Paulina has been recognized as a Globe & Mail Changemaker 2022, recipient of the YWCA's Women of Distinction Award and has supported hundreds of entrepreneurs in launching their businesses. She gained her business expertise working at KPMG obtaining the CPA, CA.
The Forum is a Canadian-based charity that energizes, educates, mentors, and connects self-identified women entrepreneurs to be wildly successful, promoting strengthened economies and thriving communities.
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Financial independence, what does that look like and how do you get there? While it can look different for everyone, it is something that most of us value and aspire to as entrepreneurs and as individuals.
In this episode, Co-founder and CFO Shauna Frederick, discusses what that journey has looked like for entrepreneur, Ashani Missier.
Ashani presently co-owns and operates three automotive shops out of the Kitchener and Waterloo area, TQ Auto Care. She and her partner have been able to successfully create a team that helps them manage over 20 employees between three locations. Having spent more than 12 years in the financial industry, Ashani was able to develop her skills in strategic thinking, customer service and has been able to utilize her extensive training in risk and financial analysis to help build these companies to where they are today.
In this conversation Ashani shares how she overcame some of the major barriers that impact so many women, and BIPOC women entrepreneurs. Things like raising capital, securing financing and she shares some of the challenges of being a leader in a male dominated industry.
Ashani candidly speaks to her experiences, including some valuable mistakes, and shares wise insights that helped her achieve the success she's had.
Ashani's story clearly shows how closely financial literacy intersects with the success of your business, and supports a path towards financial independence.
LinkedIn: Ashani Missier
Instagram: @TQAutoCare
Facebook: @TQAutoCare
Website: www.totalcanauto.com
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
This week's The Finance Cafe Podcast, hosted by co-founder, Shannon Pestun, talks about building a sustainable not-for-profit and how to weather financial, social and even COVID storms, with Chic Geek founder, Kylie Woods.
Chic Geek is a not-for-profit, committed to building gender diversity and one of Canada's most well-known and beloved organizations for advancing women in tech.
Kylie is a passionate social entrepreneur who believes in leading through listening and vulnerability. Named one of the top 40, under 40 by Avenue Magazine, one of Calgary's heroes by Metro News. She is a voice for women in stem on an international stage. Proud mom of identical twins, Kylie is a self professed Type A personality and prides herself on bringing 110% to everything she does whether it is playing badminton, making dinner or showing up at Chic Geek. The flip side she says, is also being a recovering perfectionist.
"I started Chic Geek because I am compelled to solve this problem around not enough women in tech and through Chic Geek, we have a very unique way of approaching that problem by focusing on mid-career women retention."
In an era of ever increasing community needs, whether it's on social or gender impact, government and corporate budgets are shrinking leaving nonprofits left to do even more with less.
So how does a nonprofit becomes sustainable and how can it become an independent organization? These are the questions Shannon and Kylie explore in this insightful and inspiring conversation.
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
With everything going on in our world we can all use an extra does of inspiration and this episode is jam packed with good stuff. Grab something warm and delicious to drink and count the next half hour as really good self-care for your entrepreneur heart. This is an incredible feel good, success story about a women entrepreneur who is on a mission and created some incredible ways to support marginalized people, like seniors and single moms and women entrepreneurs like you.
In this episode of The Finance Cafe Podcast, co-founder Shauna Frederick, has a wonderful conversation with community activist and entrepreneur, Alice Lam.
Alice was born in Calgary to Chinese-Vietnamese parents who were refugees from Vietnam. She has founded several non profits including Vollyapp.com, Calgary Community Fridge, Good Neighbour Community Market and sits on several non-profit boards in Calgary that have a mandate to empower and enrich the lives of seniors. She is also the founder of Tigerstedt Flea, a shop for small-scale market vendors, sustained through community support and pop-up retail opportunities, with the goal of working on the local economy to build strong communities.
She graduated from the University of Alberta with a Bachelor of Arts in Economics and completed a Master of Science degree in Management at the IESEG School of Management in France. She has worked in New York as a consultant in the higher education sector and comes with her a strong background of strategic planning and operations consulting. She currently works in commercial real estate.
Alice has been able to create sustainable social enterprise solutions to civic problems. In this episode she shares how important financial literacy is to creating sustainability in social enterprise. She shares some very impactful insights from the learnings and experiences she's gained in her entrepreneurial journey that has allowed her to continue to grow her organization and support and help so many vulnerable people along side other women entrepreneurs.
To learn more about Alice and her organizations connect with her here:
Twitter: @alamyyc
LinkedIn: Alice Lam
Instagram: @vollyapp @tigerstedtflea @calgarycommunityfridge @goodneighbouryyc
Website: www.vollyapp.com
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
Scotiabank Women Initiative released a report in March of 2020, noting that understanding the financial worth (value) of businesses was at the top of the list for women business owners.
Co-founder of The Finance Cafe and CFO on the Go, Shauna Frederick, hosts this weeks chat with CPA, Laura Churchill, Senior Manager at Grant Thornton to talk about some of the reasons why understanding how to value your company and what drives the value of your company, is so important.
Laura is a Senior Manager at Grant Thornton in St. John’s, NL. She obtained her CPA designation in 2017 and completed the CBV designation in 2020. She focuses primarily in business valuations and transactions, and services clients in a broad range of industries.
In this episode, Shauna and Laura, unpack some big topics in a digest-able way, like how your company valuation affects financing, the importance of succession planning, and some of the rules of thumbs when it comes to company valuations. Laura also explains why price may not always equal the value that's on paper.
You might want to have a notebook handy for this episode!
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Remember, use the code PODCAST10 to save 10% off at www.thefinancecafe.ca
Instagram: @thefinancecafeofficial
LinkedIn: The Finance Cafe
EPISODE RESOURCES
https://www.scotiabank.com/women-initiative/ca/en/posts.financials.articles.gender-research.html
https://www.canada.ca/en/revenue-agency/services/tax/businesses/small-businesses-self-employed-income.html
https://www.bdc.ca/en/articles-tools/change-ownership/sell-business/business-valuation-whats-your-company-worth
Our relationships with money can be complex, especially as women and women in business.
In this episode Host and Co-founder of The Finance Cafe, Shannon Pestun, and her guest, Stacy Yanchuk Olesky, CEO of Credit Counselling Canada, dive in some of the reasons why that is and why it's so important to develop a really great relationship with money.
Stacy is the interim CEO for Credit Counselling Canada, a national association and accrediting body for the non-profit credit counselling industry in Canada. Stacy served as Director of Counselling and Director of Education for the Credit Counselling Society for 13 years. She has a master’s degree in Family Ecology, is a professional Coach and a Certified Educator in Personal Finance. She has a monthly article in Canadian Living, and is called to speak to local, regional, and national media on personal money management.
Another key piece that Stacy speaks to is "credit" as a whole. Did you know that in Canada, a credit score, a credit report and a credit rating are all different? Stacy breaks it all down in a way that is clear and understandable.
In this must listen episode, Shannon and Stacy also talk about whether or not money is "gendered" and why that may be and how it impacts women entrepreneurs and so much more!
Reach out to us at The Finance Cafe here:
www.thefinancecafe.ca
@thefinancecafeofficial
Remember use the code PODCAST10 to save 10% off our signature Financial Literacy Program for Women Entrepreneurs.
Studies show that small business owners are working longer hours, harder and putting less money in their own pockets.
Shauna Frederick, who hosts this episode, was excited to be speaking with Kerri Riddle who has some excellent tips, tools and tricks to help women entrepreneurs set themselves up from the beginning of their entrepreneurial journey, to pay themselves.
Kerri, is a Business Advisor and Partner with Grant Thornton LLP with 12+ years of experience working in assurance and advisory services in Newfoundland and Labrador. She loves working with clients, helping them understand their business and their growth potential, overcoming challenges and unlocking opportunities. Over the years, Kerri has worked with public companies, private entities, not-for-profit and public sector clients across multiple industries.
Shauna and Kerri talk about normalizing that while it's okay to put your business first, you also need to value your contributions. This episode is full of valuable insights about why it's so important to have your businesses financial information at your fingertips and how to understand it in order to make effective decision as you grow your business.
You can connect with Kerri on LinkedIn.
Here are the resources mentioned in the episode.Cloud accounting insights | Grant Thornton
How do I restore profitability in my business? | Grant Thornton
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
In this episode, host, Shannon Pestun speaks with the EDC's Director of Inclusive Trade, Jenn Cooke.
As the Director for Inclusive Trade, Jenn leads a team that is focused specifically on helping more women and diverse Canadian entrepreneurs realize their global potential with confidence by removing barriers, creating an equitable playing field, and increasing accessibility to products and services.
Jennifer is inspired by Canadian entrepreneurs and believes strongly in the untapped potential to grow Canada’s economy by empowering more women, Indigenous, Black and racialized peoples, and those from the LGBT+ communities and/or living with disabilities, through business to scale and grow beyond borders.
There's a lot of benefits to exporting and Jenn and Shannon discuss how it is opening doors for women entrepreneurs and why more women should think about exporting as a growth and sustainability strategy.
Listen in to learn some of the myths about exporting, the pros and the cons and what women owned small business owners need to know.
Get in touch:
Women's Enterprise Organizations of Canada
Export Development Canada
Trade Commission Services
Forum for International Trade
Thanks again to our podcast sponsor the Women Entrepreneurship Knowledge Hub.
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for you.
Love is in the air and here at The Finance Cafe its all love, all the time... for women entrepreneurs.
This week co-founder Shauna Frederick, is joined by Marcela Mandeville, Chair of WEOC Canada and CEO of Alberta Women Entrepreneurs who shares how the ecosystem is connecting, supporting and collaborating with women entrepreneurs.
Marcela has explored the world of business through a globally focused business undergraduate degree, designation as a Certified International Trade Professional and more than twenty years of global experience developing and implementing business strategies. A career highlight has been taking on leadership roles at Alberta Women Entrepreneurs (AWE) to support AWE’s goal to build stronger communities and economies through women’s participation in entrepreneurship.
Marcela believes strongly in continuous learning and contributing to the community.
Obviously we love talking about women's entrepreneurship at The Finance Cafe and just one of the reasons is because of the increase we've seen on women's entrepreneurship in Canada over the last 10 years, and especially over the last two. According to Stats Canada, there are currently more than 360,000 self-employed women in Canada.
What this says to us is that we have a growing network of women entrepreneurs to connect with, collaborate with and learn from.
This episode is all about connection, supporting, networking and why it's important to have more more than one source of capital to rely on in your business.
Speaking of connection and networking we want to send a big Valentines thank you to our sponsor, the Women Entrepreneurship Knowledge Hub.
Made up of 10 regional hubs, WEKH operates in both official languages and includes a network of over 250 organizations, reaching more than 100,000 women entrepreneurs.
WEKH is a part of the Government of Canada’s Women Entrepreneurship Strategy that aims to increase women entrepreneurs’ access to financing, talent, networks and expertise. Using a methodology developed by the Boston Consulting Group and the Cherie Blair Foundation (2019), it is estimated that closing the gender gap in entrepreneurship in Canada could add $41-$81 billion to Canada’s GDP
To connect with Marcela:
Instagram:@awebusiness, @msbrightidea
LinkedIn: Alberta Women Entrepreneurs, Marcela Mandeville
Facebook: Alberta Women Entrepreneurs
Website: awebusiness.com
Reach out to us at The Finance Cafe here:
www.thefinancecafe.ca
@thefinancecafeofficial
Remember use the code PODCAST10 to save 10% off a one-year membership for our Financial Literacy Program for Women Entrepreneurs.
Last fall, Sara Blakely reminded us that an idea for a consumer packaged goods (CPGs) business can lead to a billion dollar opportunity for women entrepreneurs.
It's no secret that women-owned businesses are behind some of the most innovative consumer products on the market, are driving industry trends and reinventing product categories. But the path from product development to retail success can be a daunting one, particularly for women entrepreneurs who face increased barriers when accessing financial, social and entrepreneurial capital.
On this episode Shannon Pestun has a conversation with Felicia Lekan-Salami, entrepreneur and CEO of Milton Food Group. Milton Food Group is a health conscious snack company that is rapidly expanding its reach and extending innovation to introduce new products to the market.
Shannon and Felicia talk about expanding in the consumer packaged goods market, how to find an equity partner, strategies to capitalize on growth and how acquisition has been key to the growth of her company.
Felicia is a resourceful, strategic and energetic professional with over 20 years of experience helping multinational organizations make better business decisions that drive sustainable growth and profitability. She is a big 4 trained management consultant with experience in various industries and countries and has worked with clients that include Nestle, Unilever and Coca-Cola.
On top of being a busy entrepreneur, Felicia is also the Divisional Vice President – Diversity, Equity, and Inclusion at The Bay and Hudson's Bay Company.
Felicia firmly believes that people make a difference and together everyone achieves more. This is a sentiment that aligns so well with ours here at The Finance Cafe!
Reach out to Felicia here:
LinkedIn - Felicia Lekan-Salami
Milton Pies
Milton Pies on IG
Reach out to us at The Finance Cafe here:
www.thefinancecafe.ca
@thefinancecafeofficial
Remember use the code PODCAST10 to save 10% off our signature Financial Literacy Program for Women Entrepreneurs.
Women-owned businesses are behind some of the most innovative, game-changing products and services on the market, driving industry trends, reinventing product categories and changing the way the world embraces entrepreneurship. But despite their impact, barriers continue to persist.
In this episode, Shannon Pestun, sits down with friend and colleague, petra kassun-mutch to talk about the rapidly growing feminist economy, the need to redefine success and breaking barriers so women can reach their full economic potential.
pk is an indie media entrepreneur, freelance journalist, Canadian Association of Journalists member, former book publishing executive, zine-maker and startup professional. Recipient of Inspiring Top 50 Women in STEM in 2018. Profiled in Canada 150 Women: Conversations with Leaders, Champions and Luminaries. Founder of Highwire Collective (formerly Eve-Volution) Also founder and former President of award-winning Fifth Town Artisan Cheese, Canada’s 8th B-Corp, which under her leadership received the Premier’s Award for Agri-Food Innovation (2009). pk currently works to advance inclusive, non-extractive, non-exploitative entrepreneurship and innovation in public policy and startup ecosystems with a particular emphasis on gender equity. pk is the founding publisher and caretaker of LiisBeth. Follow pk on Twitter or connect with her on LinkedIn.
Welcome to another episode of The Finance Cafe Podcast presented by The Women Entrepreneurship Knowledge Hub.
This week your host, Shauna Frederick, dives into a conversation on avoiding a CRA audit with The Tax Chick, Amanda Doucette.
Amanda is a problem solver who loves showcasing the human side of professional careers. In her day job, she's a lawyer helping her clients navigate the complex world of income tax, GST and employment insurance.
Her passion is helping people navigate problems that seem insurmountable and empowering them so they feel in control of their business and decision-making, she truly believes taxes are fun and aims to help her clients feel more confident in their tax situations, helping them understand relevant laws so they can avoid future issues.
In 2020, Amanda launched The Tax Chick Blog and The Tax Chick Podcast, she is a woman you need to know.
Listen in as we unpack The Tax Chick's Top 5 tips for avoiding a CRA audit:
- Always be prepared
- Recognize that CRA has broad audit powers
- Know the limits
- Meet your deadlines
- Be polite and respectful
Tax Chick Socials:
Instagram: @tax.chick
LinkedIn: Amanda Doucette, TEP
Blog posts referenced in episode:
https://taxchickca.wpcomstaging.com/2021/12/28/musings-of-a-tax-chick/
https://taxchickca.wpcomstaging.com/2021/11/29/the-tax-chick-5-step-process-for-surviving-cra-communication/
https://taxchickca.wpcomstaging.com/2020/09/28/tax-chick-tips-on-surviving-an-audit/
We hope you found this episode insightful and empowering for your entrepreneurial journey. Follow us on social media and visit our website to learn more about our financial literacy program designed specifically for your. You'll learn how to read the story of your business - one number at a time.
In this new episode kicking-off a new year and a new season, we are also celebrating a new sponsor for The Finance Cafe Podcast. Thank you to the Women Entrepreneurship Knowledge Hub, a resource must for any women entrepreneur!
In this episode your hosts, Shannon Pestun & Shauna Frederick have a conversation about the different barriers that women entrepreneurs face, but more importantly, provide tangible action items to help support you in your entrepreneurial journey.
Often the New Year is an opportunity to reflect and look ahead and the same is true for entrepreneurs. This is a great time to look at your business, look back at your original business plan, remember why you started and fall in love with your business all over again.
Wishing you all success in 2022 and hope to see you around The Finance Cafe. Happy New Year!
Follow us both on instagram for more valuable resources: @wekh_pcfe @thefinancecafeofficial
In this new episode kicking-off a new year and a new season, we are also celebrating a new sponsor for The Finance Cafe Podcast. Thank you to the Women Entrepreneurship Knowledge Hub, a resource must for any women entrepreneur!
As we are transitioning to a New Year, Founders of The Finance Cafe, Shannon Pestun and Shauna Frederick wanted to take some time to reflect on what they have learned over the past year creating The Finance Cafe, their e-learning literacy program and starting this podcast. All key pillars in creating a space and a community committed to supporting women entrepreneurs and having important conversations addressing the gender gap.
They share their takeaways and personal learnings as they celebrate the incredible women who have bravely and vulnerably shared their stories, insights and expertise with us over the last year. Most importantly what they plan to bring with them into the next and what that will look like for The Finance Cafe..
You won't want to miss this value packed episode that will be sure to spark inspiration, insights and encouragement as we gear up for another year!!
From everyone at The Finance Cafe. Thank you for being a part of this important and incredible community. Happy New Year.
Follow us on instagram for more valuable resources: @wekh_pcfe @thefinancecafeofficial
This episode is jam packed with honest, real insights that are sure to have you laughing, crying and totally inspired!
This week, The Finance Cafe's co-founder, Shannon Pestun, speaks with Founder, Biz Empowerment Expert & TV Entrepreneur Expert, Vivian Kaye. Among her many hard won accomplishments Vivian has bootstrapped her company, KinkyCurlyYaki to $6 Million!
Vivian shares many valuable insights from the wins and fails she experienced along the way. She shares why she believes of financial literacy for women is so important and clearly speaks to the unique challenges women entrepreneurs face and the added layers and bias' black women entrepreneurs experience and what we need to do change them.
As a true advocate, Vivian also shares her work with tease tea's Founders Fund. "A Founder led and built community supporting under represented women & non-binary founders during every stage of their entrepreneurial journey." Her passion for breaking through bias, creating change and "just take action" attitude is contagious!
Connect with Vivian:
Vivian Kaye is a business & empowerment expert, keynote speaker, and founder and CEO of KinkyCurlyYaki. She is a mentor and advisory board member at Founders Fund. She also hosts a show called Mind Your Business on YouTube, recently made her debut as host of Business Class: Build It Braver powered by AMEX Canada and is the Entrepreneur Expert on CityLine with Tracy Moore.
Twitter: @itsviviankaye
LinkedIn: https://www.linkedin.com/in/itsviviankaye/
Instagram: @itsviviankaye
Website: viviankaye.com
In part 2 of Shauna's conversation with Executive Coach and Entrepreneur Kristina Sammut, they get down to the nitty gritty with some tools to shift away from the money blocks and narratives that hold us back.
Kristina identifies some of the common challenges that she comes across in her work. She speaks to examples like:
-
what the impact can be if we aren't operating from a place of "due diligence",
-
how not having a proper client onboarding process can be a huge issue for women in pricing strategy,
-
how women often don't know how to charge more.
One of the other interesting topics Shauna and Kristin touch on is how women entrepreneurs can find it very difficult be vulnerable and ask the questions or state the problem they are having in their networks. Shauna says, "I've experienced this personally, you're sitting around a group of other entrepreneurs that you don't know, you want to ask the question, but there's this fear. But when we don't know what we don't know, we have to become very vulnerable and ask. Especially around finance when we've so often been taught that "you just don't ask that question".
Kristina explains how she uses a technique called "stem sentences" to help her clients overcome money blocks as well as what she calls "the classic t-bone exercise". An exercise where you write on one page everything you don't want, and on the other what you do want, from there you can see what you need next, to get to where or what you want.
Another interesting topic discussed in these last two episodes is the "Portfolio Career". Kristina believes it's the career of the next decade. In the article she references (linked here), "a portfolio strategy allows us to design a career and life that leverages our passion with our purpose. This also allows us to target strategies for career growth and fulfillment, while taking risks and still maintaining financial security."
Kristina invites you to connect with her and watch for her upcoming Masterclass - Negotiating Your Worth
Kristina Sammut, MAdEd, CMP, Certified Executive Coach
Founder + CEO, Lead Coach
Consulting | Career Management | Executive Coaching
FRONTIER Leadership Inc.
1-403-770-0462| kristina.sammut@frontierleadership.ca
WEB | LINKEDIN | FACEBOOK | NEGOTIATING YOUR WORTH
Educating yourself and improving your financial literacy is one of the other ways, discussed in our episodes with Kristina, to overcome the money blocks that hold us back. Our Financial Literacy Program is design specifically for you with an entire module dedicated to money mindset. A program for women entrepreneurs by women entrepreneurs! Use the code PODCAST10 to save 10% off the affordable investment of $379.
At The Finance Cafe we educate and elevate women entrepreneurs through our cornerstone Financial Literacy Program, our conversations, and our community. We are changing the narrative around money and equipping women entrepreneurs to feel capable, confident, and connected.
Host, Shauna Frederick is joined by Executive Coach and Founder of Frontier Leadership, Kristina Sammut.
Kristina helps women to negotiate their worth, clarify who they are and what they have to offer so they can make an impact as future leaders.
A lack of financial literacy and access to funds are often the biggest barriers women entrepreneurs encounter. Shauna and Kristina discuss how being aware of some of the systemic biases, along with personal ones, lead to creating these money blocks.
In part 1 of this conversation, they talk candidly about the gender gap, providing context around how it is connected to the money blocks some women entrepreneurs experience. With a recognized wage gap of approximately 58% between men and women entrepreneurs it is not hard to make the connection. This discussion provides valuable insights and a refreshing narrative to this important, and nuanced issue. Kristina digs into the belief that by shifting the narrative around money, entrepreneurs can use money as a tool to transform their business.
Next week in Part 2, the conversation explores how to move through these money blocks and work towards embracing your full value, an integral step towards achieving your personal and business goals and closing the gap.
At The Finance Cafe we educate and elevate women entrepreneurs through our cornerstone Financial Literacy Program, our conversations, and our community. We are changing the narrative around money and equipping women entrepreneurs to feel capable, confident, and connected.
Kristina invites you to connect with her and watch for her upcoming Masterclass - Negotiating Your Worth
Kristina Sammut, MAdEd, CMP, Certified Executive Coach
Founder + CEO, Lead Coach
Consulting | Career Management | Executive Coaching
FRONTIER Leadership Inc.
1-403-770-0462| kristina.sammut@frontierleadership.ca
WEB | LINKEDIN | FACEBOOK | NEGOTIATING YOUR WORTH
This episode of The Finance Cafe Podcast is all about risk.
If you are like most people, the idea of risk is scary and something we'd typically avoid. But as this week's guest, Geeta Tucker, President and CEO of the Chartered Professional Accountants of Manitoba, says, "the very nature of entrepreneurship is risky", so we need to learn to get comfortable with it.
Geeta and Host, Shannon Pestun, breakdown why it is so important for entrepreneurs to not just take risks but embrace them. They share how you can overcome the imposter syndrome and fear that often keeps us playing small, preventing us from seeing ourselves and our businesses reach it's full potential.
Listen in as these experts unpack and explain the several different types of risk that an entrepreneur may experience in their journey like financial risk, repetitional and situational risk.
Most importantly, they share strategies to help you create a business environment where you feel safe and comfortable with risk and uncertainty. They explain how how you can validate and evaluate those strategies so you feel confident taking the risks you need to build your business and succeed.
Visit thefinancecafe.ca for more valuable resources helping women entrepreneurs embrace the financial side of their business. Find the support and tools you need to feel capable, confident and connected in your business.
Right now take advantage of our self-paced e-learning tool, designed for women entrepreneurs by women entrepreneurs, at the low rate of $379 or 4 monthly payments of $99.
At The Finance Cafe we are passionate about advancing women’s entrepreneurship. We believe that means creating a space to change the conversation women have around finance, and creating financial literacy resources and tools that address critical gender gaps. The resources you need to empower you in your life and business.
A pure service business is one in which the service is the primary entity that is sold rather than a tangible item that people can physically see and touch. A business with a physical product, or products, can find pricing much more straightforward as there are many hard costs associated with producing and getting a product to market, then in a service based business
Women are also more likely to be in a professional service industry such as retail, health care or education. Did you know self-employed women struggle twice as much as men when it comes to setting rates?
In this episode host, Shauna Frederick, is joined by Founder and Managing Lawyer, Evelyn Ackah of Ackah Business Immigration Law. After 12 years of practicing law on Bay Street in Toronto, Evelyn moved to Calgary in 2008 and launched her firm in 2010. She understands first hand the unique challenges that having a service based business presents and the gender barriers faced as a women entrepreneur.
Shauna and Evelyn unpack important topics like:
- how pricing our services connects with our own value (women entrepreneurs often say they charge less than their male counterparts)
- knowing your ideal client
- reviewing your client list every year to ensure you are working with aligned clients who value your relationship and service
- knowing your "why".
For more information or to reach out to Evelyn:
Twitter: @AckahLaw twitter.com/AckahLaw
LinkedIn: www.linkedin.com/company/ackah-business-immigration-law/
Instagram:@ackahlaw /www.instagram.com/ackahlaw/
Facebook:www.facebook.com/AckahBusinessImmigrationLaw/
Website: www.ackahlaw.com
We hope this episode inspires and empowers you in your entrepreneurial journey.
Shannon and Shauna believe you can achieve the business of your dreams by being intentional about your numbers and knowing how they come together to form a story. Join us at the The Finance Cafe to learn how to build your business one number and one story at a time.
In this episode, Shannon sits down with Patrice Mousseau, CEO and Founder, to talk about the journey from her crockpot in the kitchen, to a global stage.
Patrice is a conscious entrepreneur and the owner/creator of Satya Organic Skin Care, a skincare company that delivers NPN-approved, USDA Certified Organic products to serve those with sensitive skin conditions.
For years, Patrice was a news anchor for leading television and news stations in Canada, but that all changed when her baby girl developed eczema at only 8-months old. Watching her baby suffer was the worst feeling in the world. When her doctor only prescribed steroids, Patrice researched scientific literature and traditional medicines and the formula that she created in her kitchen crock pot cleared Esme’s skin in just two days.
Satya has since helped tens of thousands of people around the world access clean, effective skin relief, and is sold globally online and in over 900 retailers across Canada including Whole Foods, Indigo and The Bay.
Check out Satya's social channels for important eczema tips and resources all month long for #EczemaAwarenessMonth!
Twitter: @satyaorganic
LinkedIn: @satyaorganic
Instagram: @satyaorganic
Facebook: @satyaorganic
Website: satya.ca / satyaorganics.com
All listeners are welcome to use the discount code FINANCECAFE for 10% off their first Satya purchase on satya.ca / satyaorganics.com.
In this episode, Shannon sits down with Michéle Soregaroli, Co-Founder, CEO and Master Certified Coach at Transformation Catalyst Corp to talk about how to use differentiation to increase market share.
Michéle helps clients generate significant financial results by giving entrepreneurs the perspective they need to challenge business paradigms, become industry leaders, and champion excellence in their industry.
What is differentiation? In business strategy terms, differentiation refers to the principle of setting your company apart, a way to stand out and distinguish your business from others and give people a reason to choose your company or product over another.
In this episode our goal is to help you understand how differentiation is tied to your bottom line.
We'd love to hear your takeaways from this episode! Follow us on social media and join the conversation. Visit thefinancecafe.com for more insights and information on our blog and to learn more about our online e-learning platform. A 7 module, self paced course designed for women and by women to empower and equip women entrepreneurs like you.
Here at The Finance Cafe, we’re changing the way we talk about finance and empowering women entrepreneurs to see their business in a new light – one story and one number at a time.
Women are more likely than men to be perfectionists, holding themselves back from answering a question, applying for a new job, asking for a raise, negotiating a contract, until they’re absolutely 100 percent sure they can predict the outcome. Women tend to apply for a promotion only when they met 100 percent of the qualifications. in contrast to men who will apply when they met just 50% of the qualifications.
In this episode Shauna and Shahr Savizi, co-founder of Fuckup Nights YYC, sit down to talk about how successful entrepreneurs view failures and how a shift in mindset can view failures as something to learn from rather than something to be afraid of.
Fuckup Nights is a global movement and a speaker series that shares stories of professional failure. Each month, in events across the globe, we get three to four people to get up in front of a room full of strangers to share their own professional fuckup. The stories of the business that crashes and burns, the partnership deal that goes sour, the product that has to be recalled, we tell them all.
Social Media Links
Instagram:
@FuckUpNightsYYC
LinkedIn:
https://www.linkedin.com/in/shahr-zad-s-22939314a/
https://www.linkedin.com/company/fuckup-nights-calgary/
What would you say if you knew the success of your business lives inside your financial story? Our financial literacy course is designed to teach you how to read the story of your business - one number at a time. Head to thefinancecafe.ca and take our free financial literacy quiz. Remember us the code Podcast10 to get 10%!
There can be different motivations when starting a business. For many entrepreneurs, the bottom line is more than just profits, but rather a passion to make a difference in the world.
In this week’s episode, Shannon sits down with Jenn Harper, Founder of Cheekbone Beauty, to explore her journey as a social entrepreneur and the growing impacts of social enterprises.
We take a deep dive into how Jenn has built up her business, her path from Dragon’s Den to Sephora, and how important it is to foster a space for Indigenous women and youth to feel represented, recognized, and supported in the industry.
Jenn Harper’s book suggestion for women entrepreneurs:
What Happened to You? Conversations on Trauma, Resilience, and Healing by Bruce D. Perry and Oprah Winfrey
Websites: www.cheekbonebeauty.com
Social media handles:
Instagram:
Jenn Harper
Cheekbone Beauty
Are you being held back by your lack of confidence when it comes to your business and finance? We can help, join us at The Finance Cafe and use code Podcast10 to get 10% off our Financial Literacy Program; a program designed by women entrepreneurs, for women entrepreneurs. We will empower you with the knowledge and understanding you need to confidently grow your business and your bottom line.
One of the most important components of building a financially viable business, that many women entrepreneurs often neglect, is to construct a budget for your business.
In this week’s Finance Cafe podcast, Shauna chats with financial expert Alicia Fowler of mod Accounting & Tax, to unpack some of the common budgeting mistakes women entrepreneurs make, how women can confidently navigate their business budget to fulfill their financial goals, and how establishing a clear, and organized budget can ultimately set their business up for success.
Linkedin: Alicia Fowler
Instagram: Alicia Fowler
Visit The Finance Cafe and use the code Podcast10 to save on our online Financial Literacy Program for women entrepreneurs.
For any entrepreneur the lines between personal and business are often blurred.
In this episode Shannon sits down with financial guru Mona Minhas to talk about how to create financial goals that build the business - and the life - you really want.
On the table - why setting financial goals around your personal aspirations and attaching to something in the business that’s bigger than you gets you through the hard times, the interconnectedness of business and personal finances, the common money mistakes entrepreneurs make that, the importance of setting boundaries between business and personal finances and why we need financial role models more than ever.
Instagram: Mona Minhas
Check out our online Financial Literacy Program for women entrepreneurs and use the code Podcast10 to save 10%!
For any business owner, money is more than just the bottom line.
Businesses don’t start without money. They don’t grow without money. And they don’t survive without money.
For many women, money is the last thing we want to talk about. According to a recent report by Merrill Lynch 61% of women would rather talk about their own death than money.
As entrepreneurs, every financial decision we make along our business journey has a business and personal financial impact. Our thoughts and attitudes affect our behaviour around money. But have you ever stopped to think about how these might be impacting your ability to grow your businesses?
There’s plenty of reasons we need to overcome the money taboo, and start talking about what money means - in our lives and in business.
In this episode, Shannon sits down with Taunya Woods Richardson, Serial Entrepreneur, Financial Strategist and Money Mentalist to discuss why money is so hard to talk about, the importance of developing a healthy money mindset, the ways we sabotage our success and why we need to change the money conversation for women entrepreneurs. We talk about your money mindset as a tool to build a strong, healthy, and profitable business.
Taunya Woods Richardson
nailthenumbers.com
www.epifany.ca
Twitter: TTaunya
Instagram: @taunyawoodsrichardson
LinkedIn: Taunya Woods Richardson
Welcome to the Finance Cafe, the business podcast for women entrepreneurs that breaks through the money taboo and explores what’s behind the numbers.
Join your hosts (founders of the financial literacy platform designed by women entrepreneurs, for entrepreneurs, the Finance Cafe) Shannon Pestun, Business Strategist and Former Banker and Shauna Frederick, Chartered Professional Accountant and CFO On the Go every week as they dive into conversations about business and finance with women entrepreneurs and the experts that support them.
For Shannon and Shauna, financial management is more than numbers. It’s about the combination of our lived experience, skills, attitudes and behaviours and how these come together to shape the financial decisions we make along our entrepreneurial journeys. It’s about uncovering the story of our businesses, being empowered by our decisions and unlocking our full potential as entrepreneurs.
We both partnered up and founded the e-Learning platform, The Finance Cafe, through a shared passion to help drive women’s entrepreneurship in Canada.
As women are often faced with barriers when accessing entrepreneurial support, we wanted to create a space for women to access resources and guidance regarding their finances. Furthermore, we hope The Finance Cafe can be a place for women to find the confidence to tackle their business from a financial perspective and build a healthy relationship with their money.
With our combined experience and expertise in the field of finance, we have seen first-hand the number of women who feel financial management is a huge source of stress.
Have you ever been scared to discuss your financial goals? Have you ever been overwhelmed looking at your finances and expenses and unsure of how to create a financial strategy?
Well, you are not alone.
Many women have questions on what their finances mean, and many are simply too afraid to bring their concerns up.
Did you know that the majority of women (61%) would rather talk about their own death, than talk about money?
How alarming is this! It is unfortunately not uncommon for women to feel uncomfortable talking about their finances, and many of us have been conditioned to feel this way…
- Women have been taught that talking about money is impolite
- Women are told to not to ask questions
- Women are often judged for speaking out
- Women ultimately lack the same access to financial, social and entrepreneurial capital in comparison to men
This podcast and our e-learning platform serve to help you grow your financial literacy and your business!
Financial literacy is the foundation to your success as an entrepreneur. When we don’t know what our financials are telling us, it’s hard to trust that we’re making the right decisions for our companies!
From knowing how to develop your financial business plan, to managing, budgeting, and investing your capital, The Finance Cafe wants to help you feel more in control of your business and where you want it to go. Women should feel excited and empowered to understand the ins and outs of their business, not afraid.
We want to inspire new confidence in female entrepreneurs to tackle their complex financial decisions, and here at The Finance Cafe, you will have the opportunity to explore your financial knowledge and leave with less doubt and more trust in your business’ success!
Follow us on Instagram @thefinancecafeoffical to connect with us!