The Consistency Corner

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If it's August and you feel like you already missed your window to plan the rest of the year, this episode is your permission to start anyway.

In this episode of The Consistency Corner, Ruthie walks through why she plans her marketing year July to June instead of January to December, and how mapping your actual capacity (not your fantasy workload) changes everything about how sustainable your marketing feels. She breaks down the final phase of the Cornerstone Framework, C5: Consistency and Capacity, and shows you how to name your marketing floor, your ideal, and your launch window before back to school season pulls your attention in six directions.

This isn't about doing more. It's about building a rhythm that survives the calendar flip because it was designed for the calendar you actually live in.

You'll learn how to map your audience's year alongside your own, why "projects" (SEO, website updates, brand photos) drain the same capacity pool as your ongoing content, and why Ruthie's own floor is just two things: the podcast and the Friday email.

Join Ruthie at the next Marketing Mixer on August 20th for more conversations on capacity during back to school season. Register at {consistencycorner.com/mixer}.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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This is the summer debrief episode. Not a highlight reel, not a confession booth, just an honest look at what actually happened behind the scenes at The Consistency Corner this summer.

Ruthie walks through five things from her season: the real cost of the camp commute and the mental mode switching that came with it, what happened when she took her own business through the Cornerstone Strategy process as her own client, her honest and unresolved feelings about AI FOMO, a golf content experiment that surprised her, and a transparent look at her ad spend numbers, including some she has never shared before.

The thread running through all five stories is the same. Whether or not your thinking makes it out of your head and onto paper. By the end, Ruthie gives you a simple 20 minute exercise to do your own summer debrief before school starts back up, so next year's version of you gets the same gift this year's notes gave her.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If you've ever told yourself your marketing would finally click if you could just be more disciplined, this episode is going to challenge that. I'm joined by Mary Martinez, founder of Mary Diana Designs, an interior design firm creating sensory-informed spaces for neurodivergent families in Portland.

Mary came to design after years as a biomedical engineer and software engineer, and she walked in convinced that consistency was her biggest weakness. By the end of our conversation, we found out she'd already solved the exact thing she'd been beating herself up about. She just hadn't given herself credit for it.

We talk through her actual marketing capacity as a mom of two young kids, why LinkedIn and Instagram have been pulling her in different directions, and how to figure out which platform should carry which job in your funnel. We get into the mental load of marketing, the difference between a discipline problem and a capacity problem, and why referrals, networking, and even ads might matter more than another hour on Instagram.

If you've been spiraling around whether your problem is volume, messaging, or both, this conversation will help you get honest about your real capacity and build a plan around it instead of around guilt.

Connect with Mary at maridianadesigns.com or on Instagram.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Thinking about hiring help before Q4 hits? Before you post that job or book that discovery call, there's one thing that decides whether any hire actually works, and it has nothing to do with finding the right person.

In this episode, Ruthie breaks down why hiring help doesn't give you your time back right away, the real timeline for bringing someone on before Q4 (and why waiting until September or October backfires), and the difference between handing off tasks versus handing off thinking. She also gets honest about her own hiring decisions this quarter, including where she's over investing and why that matters for what she hires next.

Whether you're considering marketing help, operations support, or something at home, this episode will help you figure out what kind of help you actually need and whether you're set up for it to work.

What you'll learn:

Why hiring help costs you time before it gives you time back, and how to plan for it
The Q4 hiring timeline: when to start so you're not onboarding during your busiest season
The real difference between delegating tasks and delegating thinking
Why documentation is the thing that makes any hire actually work
How Ruthie is thinking through her own next hire this quarter
The signs you're not ready to hire yet, and what to do instead

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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It's July, it's hot, and the last thing you want to think about is the holidays. But this is exactly the moment to plan your Q4, before back-to-school and fall sports fill up your calendar and the reactive, FOMO-driven decisions take over.

In this episode, Ruthie walks through a backwards planning framework for Q4, starting with your December 31st destination and working backwards through November and October to build the roadmap. She covers how to learn from last year's Q4, why the gift guide concept doesn't translate directly for service providers and what to do instead, how to make a calm decision about Black Friday before the FOMO hits, and how to map key dates and content runway against your real capacity.

Whether you sell a product or run a service-based business, this episode gives you a way to think about Q4 on purpose instead of scrambling into it in November.

Ready for a marketing director in your corner this Q4? Book a call to learn more about The Corner Office HERE

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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You're not behind on your marketing because you're lazy. You're behind because you're the one holding all of it — in your head, quietly, every single day.

In this episode, Ruthie gets real about the summer tension so many mom founders are living right now: the pull between wanting to actually be present for your life and knowing your marketing momentum matters. But more than that, she names what's actually underneath the struggle — and it's not a posting problem.

It's a mental load problem.

Using a personal story about a dropped appointment at home, Ruthie draws a straight line between the invisible labor of running a household and the invisible labor of holding your entire marketing strategy in your head. And she explains why hiring help doesn't always solve it — because you can get support and still be the bottleneck.

What you'll learn in this episode:

Why white-knuckling your marketing through summer leads to burnout — and dropping it leads to a quiet September pipeline
The real reason you're the bottleneck in your own marketing (and why it's not a character flaw)
Why the catch-22 of doing it yourself keeps you from ever setting up the systems that would free you
The difference between help that takes tasks off your plate and help that actually holds the thinking
What it looks like to hand off your marketing without losing your voice or your strategy

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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We're halfway through 2026 and if your marketing has felt like it's held together with sticky notes and willpower, this episode is your permission slip to pause, pull over, and get pointed in the right direction.

In this solo episode, Ruthie walks through what a mid-year marketing reset actually looks like using the Cornerstone Framework, the same five-phase process she uses with every single client. And yes, she finally ran her own business through it. What she found? She'd never drawn the full route. Not once. And she's been driving this car for years.

Whether you mapped out a marketing strategy in January or you've been going on instinct and good momentum, this one will help you figure out where you are, where you're headed, and whether you actually have the capacity to get there.

You'll walk away knowing the five phases of the Cornerstone Framework, how to think about your campaign calendar outside a January–December grid, why your documented brand strategy might already be outdated, and the one question to answer before anything else this week.

This is the fuel stop, not a whole new route.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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We're halfway through the year — and instead of asking "did I post enough?", Ruthie is asking a much harder question: are your marketing channels actually doing their jobs?

In this episode, Ruthie walks through a mid-year channel check-in using a framework she's applying to her own business right now. She breaks down four of her own channels — LinkedIn, Instagram, her podcast, and paid ads — and shares the honest truth about what's working, what isn't, and how she's thinking about the back half of 2026.

You'll walk away knowing how to give every channel in your marketing strategy a clear job description, how to tell the difference between a channel that's underperforming and one that's doing absolutely nothing, and the three questions to ask before you spend another minute creating content for a platform that may not be earning it.

This isn't a theory episode. It's a real look inside the marketing decisions Ruthie is making right now — including spending a couple thousand dollars on ads with mixed results, pulling back on Instagram despite years of consistent effort, and rethinking what each channel actually owes her business.

If you've ever felt like you're working hard at your marketing but not sure if it's working, this episode is for you.

Marketing Mixer — August 20th: https://www.theconsistencycorner.com/mixer

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If you've ever thought about getting on podcasts to grow your business but aren't sure where to start, or you've been pitching and not hearing back, this conversation is going to shift how you think about the whole thing.

In this episode of The Consistency Corner, Ruthie sits down with Kim Roy, founder of Pitch with Kim, to talk about what podcast guesting actually looks like as a visibility and marketing strategy for women founders. Kim shares her own story of losing her corporate career, finding her voice, and building a done-for-you pitching agency grounded in one core belief: your voice has impact, and the right audience needs to hear it.

They get into the real reason pitching feels hard (hint: it's usually a messaging alignment issue, not a pitching problem), why trying to speak to two different audiences at the same time quietly drains your marketing, and how Kim is navigating the rise of AI in her industry without losing the human element that makes great pitching work.

You'll also hear a conversation about offer clarity, knowing when to simplify your business model, and why the best pitch you'll ever make starts with actually listening.

If you're a founder who wants to show up in more rooms, get in front of aligned audiences, and market in a way that feels like a conversation instead of a cold sales tactic, this one is for you.

Connect with Kim: @pitchwithkim on Instagram

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Most marketing advice about consistency is missing half the equation.

In this episode, Ruthie breaks down the success equation she uses with herself and every client: time + consistency + intensity, multiplied by belief.

She explains why most founders end up burned out, not because they're working too hard, but because their consistency and intensity are out of balance with their actual capacity.

You'll hear why shiny object syndrome leads to too many half-built channels, what the real trade-off is between intensity and timeline, and how to build a marketing strategy around what you can actually sustain, not what the internet says you should be doing.

If marketing has been feeling heavy and you're not sure why, this one's for you.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Summer's coming. So is the question every mom entrepreneur dreads: what's it going to cost you?

Not just camp fees. Not just screen time guilt. The real cost — in time, in energy, in your capacity to run your business and show up as a mom at the same time.

In this episode, Ruthie talks about the incomplete question every founder asks ("How much should I spend on marketing in the summer?") and the real conversation that actually matters. You'll learn why hiring help doesn't always solve the capacity problem, how to think about your marketing channels like team members (so you can actually decide which ones take vacation), and why the energy piece is what nobody's talking about.

Most importantly, you'll hear the honest truth about what it actually costs to be a mom entrepreneur — and why your capacity in July looks nothing like your capacity in May.

This episode is for the mom founder who's tired of white-knuckling it through the busy seasons. If you're juggling childcare, camp schedules, guilt about screen time, and a business that needs your attention, this one's for you.

In This Episode:

Why summer hits your capacity harder than you expect (and how to account for it in your marketing)
The three things most entrepreneurs do when capacity drops — and why three of them backfire
The difference between "I don't have time" and "I don't have energy"
How to think about your marketing channels strategically so you can make real decisions
Why the long game (SEO, guesting, funnels) matters even when you're in survival mode
What actually changes when you have a marketing partner in your corner

Ready to talk about your summer capacity? DM Ruthie on Instagram @ruthiesterrett or check out The Corner Office retainer — where you get a marketing director as your co-pilot so you're not carrying this alone.

Let's talk about what actually works for mom entrepreneurs.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Everyone's saying you need AI agents, and you can work three hours a week from the pool. But what if that's not the full picture?

In this episode, I'm breaking down why your business still needs a marketing brain and how to use AI as a tool, not a replacement.

Here's the thing: AI is incredible at giving you information. But it can't diagnose what your actual problem is. It can't understand your specific situation, your capacity, your constraints. It can't tell you what to do when you can't do all the things.

I'm taking you completely behind-the-scenes of a conversation I had with Claude about building AI agents in my own business. Claude told me something that made me laugh: "You know who's screaming at you that you need agents? The people trying to sell you agentic programs."

In this episode, you'll learn why marketing is a three-dimensional puzzle (and why AI thinks linearly), what false capacity really is, and why a good marketing director who uses AI well will get you to results faster than trying to figure it out alone.

This is for you if you're wondering whether AI can actually replace your marketing team, you've been spending hours in AI without seeing results, or you're feeling behind because everyone's talking about agents.

What We Cover:

✓ Knowledge vs. wisdom—and why it matters for AI

✓ Why marketing is layered, not linear

✓ The "false capacity" trap

✓ What happened when I asked Claude about AI agents in my business

✓ Why you still need a marketing brain, even in 2026

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Last month, I was at a conference when someone asked me a simple question about my positioning. And suddenly, I was convinced I needed to completely rewrite my business.

The problem? It was never about the positioning.

In this episode, I'm taking you completely behind-the-scenes of a decision-making spiral that happens to more founders than we talk about. You'll hear the real moment when I realized: this isn't a strategy problem, it's a belief problem.

What We Cover:

How one question spiraled into a full business crisis
Why "imposter syndrome wearing a niche spiral costume" is the perfect description
The marketing gardening metaphor (and why you can't dig up seeds after 3 days)
What happened when I paused instead of panicked
The Success Equation: Result = (Time + Consistency + Intensity) × Belief
Why waiting is so hard for doers — and why it's often exactly what's needed

This is for you if:

You're a mom founder questioning whether you're cut out for this
You've ever spiraled about your positioning or niche
You struggle with patience when your strategy isn't working fast enough
You want the real, behind-the-scenes story (not the highlight reel)

Sometimes the gap between where you are and where you want to be isn't your strategy. It's your belief in yourself.

I'm sharing this because I think female founders need to see the real, not the highlight reel. Because everyone spirals. They just don't talk about it.

Marketing Mixer (May 21st): consistencycorner.com/mixer

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If your marketing feels heavier than it should… this conversation is for you.

In this episode, Ruthie sits down with feminist business coach Becky Mollenkamp to unpack why so many founders—especially moms—end up building businesses that look successful on the outside but feel exhausting behind the scenes.

They dive into the mental load of marketing, the pressure to “do it all,” and the reality that most business advice wasn’t designed for women balancing leadership and motherhood.

You’ll hear honest insights on:
Why traditional CEO models don’t work for mom founders
How capitalism shapes unrealistic expectations in business
The content hamster wheel—and how to step off
What it actually looks like to build a sustainable marketing system

This episode is a permission slip to stop chasing perfection and start building a business that supports your real life.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If you’ve ever felt like your social media isn’t working—no matter how much you post—this episode is going to shift everything.

We’re breaking down funnels in a way that actually makes sense for real businesses (not bro marketing playbooks). Because the truth is: yes, you do need a funnel… but not the complicated, tech-heavy version you’ve been sold.

In this episode, Ruthie walks you through a simple, sustainable approach to your customer journey—so your marketing doesn’t rely on social media alone.

You’ll learn:

Why social media is just the container, not the strategy
The 3 essential stages every customer journey needs
How to reduce content burnout by giving each platform a clear job
What to focus on instead of “posting more”

If you’re tired of feeling like you’re doing everything and nothing is working, this episode will help you build a marketing system that actually supports your capacity—and your growth.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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You created the plan. You’re posting consistently. You’re doing everything you’re “supposed” to do.

So why does your marketing still feel so heavy?

In this conversation, Ruthie Sterrett breaks down the real reason so many founders feel stuck in their marketing—even when they have a content calendar, a strategy, and the best intentions to stay consistent.

This episode dives into the difference between having a marketing plan and having true marketing support—and why that gap is where burnout, second-guessing, and decision fatigue live.

You’ll learn:

Why execution isn’t the hardest part of marketing (and what actually is)
The hidden “mental load” that most founders carry alone
Where AI tools help—and where they fall short
What it actually looks like to have strategic support in your marketing

If you’ve ever felt like you’re doing everything right but still not getting relief, this episode will help you understand why—and what to do next.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Everyone says to “just repurpose your content”—but if it feels harder than it should, you’re not imagining it.

In this episode, Ruthie breaks down the real reason content repurposing often creates more overwhelm instead of less—and what to do instead.

You’ll learn the difference between reposting, adapting, and true repurposing—and why lumping them together is what’s making your content strategy feel heavier than it needs to be.

This is a clarity-first conversation designed for founders who don’t need more content ideas—they need a smarter way to use the content they already have.

If you’ve ever wondered why your content plan feels unrealistic… or why “repurposing” takes more time than expected… this episode will help you recalibrate your strategy around your actual capacity.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If LinkedIn has ever felt like a “should” instead of a strategic tool, this conversation will shift how you approach it entirely.

This isn’t a how-to tutorial—it’s a decision-making framework.

In this episode, Ruthie breaks down the real role LinkedIn should play in your marketing ecosystem and how to decide where to focus your time: your personal profile or your business page. You’ll learn what the current data actually says about reach and engagement, why personal profiles are outperforming company pages, and how to use both platforms intentionally without doubling your workload.

More importantly, this episode challenges the bigger issue most founders are facing: creating content without a clear job description for their platforms.

If you’re a founder navigating limited time, shifting algorithms, and the pressure to “show up everywhere,” this episode will help you simplify your strategy and focus on what actually moves the needle.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If you’ve ever felt like you’re behind on content—or like you should be posting more, more, more—this episode is your reset.

We’re breaking down the truth about content volume and why more content isn’t always the answer. Instead, it’s about giving your content a clear job description.

In this episode, Ruthie walks you through how to determine how much content is actually enough for your business based on your goals, capacity, and the role each platform plays in your marketing ecosystem.

She also takes you behind the scenes of her 7-layer content calendar framework—used inside The Consistency Corner—to help clients create strategic, sustainable content plans that don’t rely on hustle or constant visibility.

If you’re tired of guessing, overthinking, or trying to keep up with what everyone else is doing, this episode will help you create a content strategy that actually fits your life and moves your business forward.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If you’ve ever thought, “I just need to post more content,” this is the episode that will shift everything.

In this conversation, Ruthie pulls back the curtain on what actually happens inside a Cornerstone Strategy—and why content is never the first step.

Because the truth is: most founders don’t have a content problem. They have a sequencing problem.

Before a single post is written, there are critical decisions that shape whether your marketing actually works:

What your message needs to do
Who it’s speaking to
Where it’s showing up
And how it fits into your real life and capacity

You’ll get a behind-the-scenes look at how we guide clients through expansion seasons, build aligned marketing ecosystems, and create strategies that reduce the mental load—not add to it.

If your marketing feels heavy, inconsistent, or unclear… this is where to start.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If you've ever rewritten a caption ten times and still felt unsure… this conversation will likely hit home.

Many experienced founders assume their marketing struggles come down to messaging clarity. But often the real issue isn't confusion — it's cognitive overload.

When you're running a growing business, leading a team, supporting clients, and managing a full life outside of work, your brain is carrying an enormous mental load. And marketing is often where that weight shows up first.

In this conversation, Ruthie unpacks the difference between a true messaging problem and a mental load problem — and why so many established founders feel stuck in their marketing even when they know their work is valuable.

If you're navigating an expansion season, launching something new, or simply feeling exhausted by the constant decisions required in marketing, this episode will help you reframe what's really going on.

You'll walk away with a deeper understanding of:

• why strategy can collapse under decision fatigue
• how mental load affects messaging clarity
• why visibility resentment can creep in even for experienced founders
• what kind of support actually helps when you're cognitively overloaded

If this resonates, you're not the only one feeling it — and there may be a simpler explanation than you think.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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When a launch feels quiet or slower than expected, the internet usually says the same thing: you need more visibility.

But that’s not always the real issue.

In this solo episode, Ruthie unpacks the difference between a true visibility problem and the deeper marketing gaps that can quietly stall a launch. Because sometimes the issue isn’t reach—it’s clarity, audience readiness, nurture, or the amount of runway your marketing actually had.

If you're an experienced founder navigating a season of expansion, launching something new, or trying to grow without adding more noise to your life, this episode will help you diagnose what’s actually happening inside your marketing.

You’ll hear:

Why not every slow launch is a visibility problem
How unclear offers can stall momentum—even with strong reach
The role audience readiness plays in buying decisions
Why nurture and trust matter before asking for the sale
How modern audiences respond differently to urgency tactics
Why founders need a longer marketing runway than they think

If you’ve ever wondered whether you need more visibility or more clarity in your marketing, this episode will help you identify the real lever to pull next.

Listen in—and remember, you don’t have to carry the mental load of marketing alone.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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What happens when you promote something for weeks… and no one shows up?

In this honest solo conversation, Ruthie shares the behind-the-scenes story of hosting a Marketing Mixer where not a single person came. But this isn’t about failure. It’s about visibility, vulnerability, and the courage required in expansion seasons.

If you’re an experienced founder navigating growth, launching something new, or trying to reach a new audience while balancing real life and leadership, this episode will feel like a deep exhale.

You’ll hear:

Why broadcast marketing isn’t the same as relationship-based marketing
How avoiding direct outreach can disguise itself as “strategy”
The real difference between demand problems and courage problems
Why busy audiences need a longer runway
How vulnerability strengthens authority instead of weakening it

If you’ve ever thought, “Maybe nobody cares,” this episode is your reminder: clarity and courage matter more than noise.

Listen in—and remember, you’re not building alone.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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You had the idea.
You mapped out the strategy.
You felt the clarity.

And then… nothing happened.

In this episode, we’re talking about the gap between inspiration and integration — and why your marketing strategy isn’t failing because you lack discipline.

It’s failing because you’re already at capacity.

As a founder and a mom, your mental load is real. Learning something new or mapping out a brilliant plan feels productive — but if that insight never gets integrated into your week, your systems, and your actual capacity, it stays fragile.

This conversation dives into:

Why clarity alone doesn’t create momentum
The difference between consuming ideas and implementing strategy
Why marketing feels heavier when you carry every decision alone
How community and continuity reduce decision fatigue
What it actually takes to turn strategy into sustainable action

If you’ve ever thought, “I know what to do… why am I not doing it?” — this one’s for you.

Because your business doesn’t need more inspiration.

It needs integration.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Have you ever left a networking event feeling drained, annoyed, or questioning why you even showed up?

You’re not alone.

In this episode, we’re talking about how to make networking fun again — and more importantly, how to make it strategic. Because networking isn’t just small talk. It’s top-of-funnel visibility. It’s middle-of-funnel trust-building. And sometimes? It turns into bottom-of-funnel referrals and clients.

But only if you’re in the right rooms.

We’ll cover:

Where networking fits in your marketing funnel
Why transactional “pitch fest” rooms drain your energy
How to find networking spaces that align with your values
The structure that actually makes connection easier (yes, even icebreakers)
How I reworked my own Marketing Mixer after experimenting with pricing and structure

If marketing has been feeling heavy lately, this conversation will help you reframe networking as a long-game, relationship-driven strategy — not a speed-dating sales tactic.

And if you’re ready for a room that feels strategic, supportive, and human? I’ll tell you exactly where to find one.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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You’re not bad at marketing — and your strategy probably isn’t broken.
What’s more likely? You’re trying to execute a marketing plan that doesn’t match your actual capacity.

In this episode of The Consistency Corner, Ruthie breaks down why capacity is a strategic input, not a personal flaw — and how ignoring it is the fastest way to burn out, stall momentum, or abandon a plan that could have worked with the right support.

Using a road trip analogy (yes, including gas tanks, detours, and playlists), this conversation reframes marketing consistency through a more human, sustainable lens — especially for mom founders carrying real-life responsibilities alongside business growth.

You’ll learn why every marketing tactic works in theory, why most plans fail in practice, and how to start building a strategy that honors your time, energy, health, and season of life. This episode is for founders who are tired of feeling behind, overwhelmed, or frustrated with marketing that looks good on paper but never gets executed.

If you’re planning your next quarter — or the rest of the year — this episode will help you slow down, get honest, and make decisions that actually stick.

Join the next Marketing Mixer, a virtual networking event for mom founders.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
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Marketing isn’t supposed to feel like a constant source of guilt, pressure, or exhaustion — but for many founder-moms, it quietly becomes exactly that.

In this conversation, Ruthie Sterrett explores why marketing starts to feel heavy as your business grows and how to decide what’s actually worth carrying forward — and what you’re allowed to let go of.

This episode isn’t about trends, algorithms, or what’s “working right now.” It’s about capacity-aware decision-making. You’ll hear honest examples from Ruthie’s own business, including why some strategies stay even when they don’t convert on paper — and why others get paused even when the metrics look good.

You’ll learn how to evaluate your marketing through both data and energy, how to recognize when a strategy no longer fits your season of life, and why conversations — not dashboards — are often the missing piece.

If you’re a founder and a mom who feels stretched thin, resentful of marketing, or unsure what actually deserves your time right now, this episode will help you breathe a little easier — and make clearer, kinder decisions about how you show up.

Join the next Marketing Mixer, a virtual networking event for mom founders.

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If creating content feels heavier than it should, it’s probably not because you lack creativity, discipline, or strategy. It’s because too many visual decisions are still undecided.

In this episode of The Consistency Corner, Ruthie breaks down why visuals aren’t just a “vibe” — they’re a set of strategic decisions that quietly drive (or drain) your energy every time you sit down to create content. From choosing video versus static content, to deciding between polished and raw, text-heavy or image-forward, these choices shape how sustainable your content system actually is.

You’ll learn why copying what’s “working” for other brands often increases friction instead of reducing it, and how clarity around visual preferences removes decision fatigue for you and your team. This conversation is especially for capable, experienced founders who know what they’re doing — but still feel resistance when it comes to marketing execution.

In a world saturated with AI-generated sameness, Ruthie explains why alignment — not volume — is the real differentiator, and how intentional visual strategy builds familiarity, trust, and consistency without feeling manufactured.

If content creation has started to feel like a grind, this episode will help you identify the decisions that need to be made once — so you don’t have to keep making them over and over again.

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You didn’t start your business to become a full-time content creator — but somewhere along the way, marketing started to feel like that was the job.

In this episode of The Consistency Corner, Ruthie breaks down what founder-led marketing actually means in 2026 — and what it absolutely does not mean. Spoiler: it’s not about becoming an influencer, posting nonstop video, or sharing your entire life online.

Instead, founder-led marketing is about thoughtful, intentional storytelling that brings perspective, credibility, and human connection into your brand — without adding more mental load or decision fatigue.

You’ll learn how to infuse your personal brand into your marketing in a way that feels aligned, sustainable, and supportive of your capacity as a founder and a mom. We’ll talk about the difference between personal brand and business brand, how they work together, and why clarity — not volume — is the real growth lever.

If you’ve been feeling pressure to “show up everywhere” or wondering how much of you needs to be in your marketing, this episode will give you a clearer, lighter path forward.

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Need to make decisions on your 2026 marketing strategy? Join the next Marketing Strategy Lab.

Marketing doesn’t usually feel heavy because you’re bad at it — it feels heavy because you’re carrying too many unresolved decisions at once.

In this solo episode, Ruthie breaks down the first marketing decision that creates clarity everywhere else: choosing a clear priority offer. Before you think about platforms, content calendars, or how often you “should” be posting, this decision determines how simple or complicated your marketing feels day to day.

If marketing feels loud, scattered, or mentally draining right now, this conversation will help you slow down and refocus. Ruthie explains why decision fatigue is real work, how unresolved choices increase cognitive load, and why clarity — not more tactics — is what actually creates momentum.

You’ll learn:

Why marketing decisions stack (and why that’s exhausting)
How prioritizing one core offer simplifies content, channels, and campaigns
Why clarity isn’t about deleting offers — it’s about creating hierarchy
How strategic decisions reduce mental load for you and your audience

This episode is especially for founders who feel capable, but tired of carrying marketing alone — and who want their strategy to feel lighter, not louder.

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Need to make decisions on your 2026 marketing strategy? Join the next Marketing Strategy Lab.

What if social media wasn’t the backbone of your business growth?

In this episode of The Consistency Corner, Ruthie sits down with longtime mentor and strategist Holly Haynes, creator of the Anti-Social Method, to unpack what sustainable, life-first visibility actually looks like.

With over 20 years in corporate strategy, Holly shares how she built a multi-six-figure business without being glued to Instagram — and why email marketing, podcasting, SEO, and aligned launch planning create more stability than chasing algorithms ever could.

You’ll hear why social media should be a Plan B, how to design launches around your real life (not Black Friday FOMO), and what to consider before outsourcing support in your business. This conversation is a must-listen for founders who want growth without burnout — and freedom without sacrificing results.

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When it comes to outsourcing social media, most founders don’t fail because they hired the wrong person — they struggle because they didn’t know what kind of support they actually needed.

In this episode, Ruthie breaks down the real differences between a social media manager, a social media strategist, a marketing strategist, and a full-service agency — and why those distinctions matter more than you think when you’re leading a growing business.

You’ll learn what each role is truly responsible for, where expectations often get misaligned, and why so many CEOs feel frustrated or burned by social media support that wasn’t the right fit. This conversation is designed to help you step out of task-level thinking and into CEO-level decision making — so you can delegate marketing with clarity, confidence, and intention.

If you’re tired of carrying the mental load of content creation, managing timelines, or wondering why outsourcing didn’t deliver the results you hoped for, this episode will help you identify the gaps that need to be filled — and the type of support that can actually move your business forward.

Because the right marketing support doesn’t just help you post consistently.
It helps you lead like the CEO you already are.

👉 View the Service Guide to explore strategic, done-for-you marketing support.

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Planning your content without a launch calendar is like driving without directions — you’re moving, but you’re not sure where you’re headed.

In this episode, Ruthie breaks down how to build a 2026 launch calendar that actually supports sales, protects your capacity, and eliminates the constant “what should I post?” stress. This isn’t just about launching new offers — it’s about understanding campaign seasons, pre-launch strategy, and intentional messaging so your content leads somewhere meaningful.

You’ll learn the difference between a launch vs. a campaign, why a 90-day runway matters (especially for service-based businesses), and how pre-pre-launch planning sets you up for calmer, more effective launches. Ruthie also shares how capacity plays a critical role in launch success — and why planning ahead gives you more freedom, not less.

If you’re a founder who wants your marketing to feel strategic instead of scattered — and you’re thinking ahead to 2026 — this episode will help you map a launch rhythm that feels aligned, sustainable, and conversion-focused.

✨ Ready to stop building the plane mid-air and start planning with confidence? This one’s for you.

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Before you map out your 2026 marketing strategy, you need one thing most founders skip: clarity. In this CEO-to-CEO conversation, Ruthie walks you through six strategic prompts designed to help you identify where your business is headed, which offers support that growth, and what actually needs to shift for the next level.

Instead of rinsing and repeating the same content plan year after year, this episode invites you to zoom out, get honest about what’s working, and release the mental load you’ve been quietly carrying. Marketing isn’t stressful because of the posting — it’s stressful because of the deciding. And when you’re the one holding every strategic decision, every direction change, and every big-picture responsibility? It’s exhausting.

Inside this episode, you’ll reflect on what success truly looks like for your business in 2026, identify which offers will drive that success, assess the real job social media needs to play for your brand, and determine what’s no longer serving you. You’ll also explore what kind of support would allow you to lead without holding everything yourself.

If you’re ready to step into 2026 with clarity, confidence, and a strategy that supports your growth (not your burnout), this episode is your starting point.

And if you’re feeling the weight of carrying your marketing alone? The Corner Office is now booking for Q1. Let’s map out your next season together.

Join the next Marketing Mixer, a virtual networking event for mom founders.

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If you’ve ever felt the pressure to “show up more,” especially in seasons where your time and energy are stretched thin, you’re not alone. In this conversation, Ruthie Sterrett sits down with brand and web designer Ashley Wyatt to talk about what true visibility really looks like for founders who are also navigating motherhood, busy life seasons, and the never-ending mental load of running a business.

Instead of focusing on posting more, this episode digs into visibility from the inside out—building a brand that reflects your values, honors your capacity, and evolves as you evolve. Ruthie and Ashley unpack why DIY branding often leads to confusion, how clarity becomes the antidote to overwhelm, and why consistent visibility is more like planting seeds than chasing instant results.

You’ll hear honest insights about navigating maternity leave, rebuilding confidence after long breaks, leaning into SEO for sustainable visibility, and knowing when it’s time for a rebrand or brand refresh. Whether you’re growing a business alongside raising kids or stepping into a new season as a CEO, you’ll walk away with clarity and reassurance that you don’t have to burn out to be visible.

✨ After listening, head to the Self-Made Life Podcast for part two!

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Social media shouldn’t feel like gas station food—filling you up without actually nourishing you. And if you’ve been scrolling late at night, feeling drained, overstimulated, or creatively flat, this episode is your permission slip to take a social media sabbatical.

In this conversation, Ruthie breaks down how to step away from the apps without losing connection, momentum, or visibility. You’ll learn the simple six-step checklist she uses with clients inside The Corner Office, how to decide whether to announce your break, and what to do before logging off to keep your audience supported and your business running.

Plus, Ruthie shares exactly how to return in a way that feels natural—not awkward or overexplained—by focusing on audience-centered content, gentle reconnection, and a five-day rhythm to rebuild momentum.

If you’re a busy mom running a business (and carrying 90% of the mental load), this episode will help you reset your relationship with social media, protect your energy, and build healthier rhythms heading into the new year.

✨ Want the freedom to take a sabbatical anytime? Grab The Corner Office Service Guide to learn how we can take social media off your to-do list for good.

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The holidays are here—our calendars are full, our phones are buzzing, and our feeds are overflowing with festive photos and year-end promotions. But beneath the hustle, what most of us are really craving is connection.

In this solo episode, Ruthie breaks down what authentic engagement truly means and how it can build real community on social media. Not the “drop an emoji and disappear” kind of engagement—the kind that creates conversations, strengthens relationships, and reminds your audience that there’s a real human behind the feed.

You’ll learn the difference between inbound and outbound engagement, how the algorithm actually interprets your relationships, and why DMs and thoughtful comments matter more than ever. Ruthie also shares how tools like ManyChat can support—not replace—real connection, and how small gestures of humanity can stand out during a busy, emotional time of year.

If you’ve ever wondered how to show up on social without burning out, this episode will help you build connections with clarity, generosity, and intention.

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Somewhere between girlboss hustle culture and the idyllic “soft life” sits a reality most ambitious moms are quietly navigating: the middle path. In this honest and heartfelt conversation, Ruthie Sterrett explores what it really looks like to want both—a meaningful career and the capacity to show up for your family—without burning out or abandoning your ambition.

Ruthie shares her personal story of leaving corporate life, navigating the mental load of motherhood, and building a business designed around flexibility, purpose, and enoughness. She unpacks why society pushes women toward extremes, how high-achieving moms internalize unrealistic expectations, and the cultural and structural challenges that make modern motherhood feel so heavy.

You’ll hear insights inspired by research from McKinsey, Lean In, Harvard Business Review, and real conversations inside the Consistency Corner community. Plus, Ruthie reframes the 5C Framework—Clarity, Calendar, Content, Consistency, and Conversion—as a tool to help moms define success on their own terms.

If you’ve ever felt like you’re doing everything and still not doing “enough,” this episode will feel like an exhale. You’re not failing; you’re pioneering a new model of motherhood. And you don’t have to do it alone.

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In this heartfelt conversation, Ruthie Sterrett shares how to stay consistent in your business without the constant hustle. Joined by web designer and founder Dana Watkins, Ruthie explores what it really looks like to balance life, work, and marketing—especially when you’re in a hard season.

From choosing which platforms to focus on, to deciding what to share personally, this episode offers a gentle reminder that consistency isn’t about doing it all—it’s about finding a rhythm that fits your life right now.

You’ll hear how Dana navigates growing her business while managing IVF and a full-time job, and Ruthie offers practical, compassionate insight into maintaining visibility, setting boundaries, and letting go of the “shoulds.”

Whether you’re in a busy season or simply craving a slower, more aligned pace, this episode will remind you that you can show up for your audience without showing up everywhere.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

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Are you tired of feeling like you’re constantly chasing the next big hack? In this episode, Ruthie breaks down how to make sense of the endless stream of trends, tactics, and tools flooding your social media feed — and how to use them strategically for your brand.

You’ll learn how to identify which trends actually serve your business goals, why you don’t need to hop on every viral sound, and how to use tools like trending audio and scheduling apps without burning out. Ruthie even shares her honest take on using AI for trend research (and why it’s not the shortcut you think it is).

This conversation will help you reframe how you think about trends — not as a magic bullet, but as an amplifier for your message when used intentionally. You’ll walk away with clarity, confidence, and a few practical tools to make social media feel more sustainable.

✨ You’ll Learn:

Why chasing hacks leads to burnout
How to evaluate trends strategically
Tools that make trendspotting easier
What to do when you go viral
Why connection always beats constant creation

🎟️ Want to go deeper? Join Ruthie at the next Social Media Mixer — part networking, part workshop, and 100% real conversation about what’s working on social right now.

Save your seat here!

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Ever feel like you’re supposed to “be everywhere” on social media to grow your business — but you’re just trying to keep up with client work and life?

In this inspiring conversation, bookkeeper and QuickBooks expert Erika Millard, host of the Get Comfy with Numbers podcast, joins Ruthie to share how she’s learned to build trust online and market her service-based business with authenticity.

Together, they unpack:

How Erika shifted from full-service bookkeeping to empowering women to understand their numbers
Why social media’s role in her funnel has changed — and how that’s actually increased connection
The tension between showing “real life” as a mom and staying professional online
How to test your content with intention (without getting stuck in comparison or overthinking)

If you’ve ever wondered how to market your service-based business without burning out, this episode will remind you that clarity beats consistency every time.

👉 Connect with Erika on Instagram @erika_millard
👉 Learn more from Ruthie at theconsistencycorner.com

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Do you really have to post on Instagram all the time for it to work? The short answer: nope. 🙅‍♀️ In this episode, Ruthie Sterrett, founder of The Consistency Corner, shares why she’s swapping daily posts for a strategic 9-grid on her agency’s profile — and how you can use the same approach to simplify your social media without losing traction.

You’ll hear Ruthie break down the “consistent doesn’t mean constant” philosophy that guides her content planning and why seasonal strategy shifts matter more than algorithm hacks. Learn how to decide if a 3-grid or 9-grid fits your business, what to post when life gets busy (hello, Q4 holidays), and how to keep your Instagram working for you — even while you’re not posting every day.

Whether you’re managing multiple profiles, running a brand that serves moms, or just ready to breathe again on social, this episode will help you build a content strategy that’s intentional, sustainable, and actually fun again.

✨ Want support? Explore our done-for-you 9-Grid service or grab the 9-Grid Planning Pack to DIY your own and step into the season with less overwhelm and more consistency.

Learn more about working with The Corner Office

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When someone lands on your Instagram profile, you’ve got three seconds to make a first impression—and your top three pinned posts (aka your three grid) are prime real estate for doing just that.

In this episode of The Consistency Corner Podcast, Ruthie Sterrett breaks down how to use the Instagram three-grid to instantly communicate who you are, who you help, and how you serve. You’ll learn why these three posts act like a window display for your business—and how to design them with intention, whether you’re launching, pausing, or pivoting.

If you’ve ever wondered what to pin, how to design your grid, or how to make sure your profile does the heavy lifting for your brand—this episode walks you through exactly what to include, how to structure it, and why it matters.

Perfect for: Founders and CEOs of brands that serve moms who are ready to make Instagram work smarter—not harder.

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Before you post one more piece of content, stop and ask yourself these 12 questions.

In this episode, Ruthie Sterrett breaks down the real foundations of a social media strategy that works in 2025. Forget the endless “shoulds” you hear from online gurus—post more, use hashtags, jump on trends—this is about building a strategy that aligns with your business goals and makes social media feel manageable again.

You’ll walk away with clarity around what kind of content to create (personal vs business-focused), how often to post, which platforms to prioritize, and what type of engagement plan actually works for busy founders. Ruthie shares the same questions she uses in strategy sessions with clients to cut through the overwhelm and create a system that supports growth without burning you out.

If you’ve ever felt like you’re shouting into the void on Instagram, exhausted by the “shoulds,” or questioning if going viral even matters, this conversation will help you breathe again. You’ll learn how to make intentional choices about your content and build a strategy that supports both your business and your life.

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AI isn’t replacing you—it’s here to support you. But only if you know how to use it.

In this episode of The Consistency Corner, Ruthie shares why “outsourcing” everything to ChatGPT doesn’t work, and how to train AI to become a true team member in your marketing. From treating it like an overeager intern to providing context, examples, and feedback, Ruthie walks you through 7 strategies to finally get results you’re proud of.

Whether you’ve been frustrated by generic outputs or want to use AI to reclaim your time, this conversation will help you see ChatGPT as a collaborative partner—not a copy-paste machine.

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Building a business is a lot like building a winning sports team—you can’t do it without the right players and the right playbook. In this episode, Ruthie Sterrett shares how your marketing strategy needs more than a few good posts. You need aligned roles, energy that matches your vision, and a proven playbook like the 5C Framework to guide every move.

From strategists and designers to copywriters and community managers, every role plays a part in helping your brand show up consistently and convert. Learn how to put the right people in the right positions, why vibes and alignment matter just as much as skills, and how to use a marketing playbook that ensures your team runs the same plays toward the same goals.

If you’ve been DIY-ing your marketing or piecing together support without a clear strategy, this episode will give you clarity on how to finally get the consistent results you’ve been chasing.

Learn more about working with The Corner Office

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As founders and CEOs, we know that social media is where our “office” lives—but what happens when the feed feels unbearable? From despair and overwhelm to the guilt of wondering whether to pause launches or keep posting, Ruthie gets honest about the tension of being a business owner and a human at the same time.

You’ll hear insights and practical gut checks to decide what to say (or not say) online. Ruthie also shares why consistency doesn’t mean ignoring the world, but showing up with intention, and why supporting brands that serve moms is one small way we can make an impact.

If you’ve ever opened your phone, scrolled the news, and thought, “I hate it here,” this episode will remind you that you’re not alone—and that you can keep showing up with humanity, alignment, and courage.

Resources & Shout Outs: Mo News, @sharonsaysso, @sarawiles, books by Isabel Wilkerson, and more.

👉 Join the next Social Media Mixer on September 26th to keep the conversation going.

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Are you over trying to do it all on social? 😩 You’re not alone—and here’s the truth: handing off your social media won’t work unless you have a roadmap.

In this episode, Ruthie breaks down why so many founders feel more overwhelmed after hiring help—and how to avoid the common mistakes that make outsourcing fail. Whether you’ve tried hiring a VA, a freelancer, or even a content team, this is the episode to help you go from frustrated to fully supported.

You’ll learn:

Why social media delegation often backfires
The 3 things your team must have to succeed
How to create a content process that works (even if you’re not a content person)

If you’re ready to hand off social media and feel good about it, get the full blueprint inside the Delegation Download

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This was the summer I finally took social media off my own to-do list—and the relief was real. If you’re feeling drained, resentful, or even ready to throw your phone in the lake, you’re not alone.

In this episode, I share how outsourcing my own content changed my business and my life, and what you need to know before you hand off your marketing. Because being “over it” doesn’t automatically mean you’re ready. Without the right plan, outsourcing can feel harder, not easier.

That’s why I created the Over It Index—a simple readiness assessment that shows if you’re set up for success. It reveals your next best step, so you can finally get content off your plate in a way that gives you freedom, energy, and results.

Take the Over It Index → theconsistencycorner.com/overit

00:00
The Summer of Delegation

02:54
Overcoming Content Creation Overwhelm

05:51
The Over It Index: Your Outsourcing Assessment

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Are you exhausted from constantly trying to keep up with social media? You didn’t start your business to become a content creator—and if posting feels like a chore you’re always pushing to the bottom of your to-do list, it may be time to outsource.

In this episode of The Consistency Corner, Ruthie Sterrett breaks down the 5 secret signs that it’s time to bring in help for your social media. You’ll learn:

Why creative burnout is hurting your content (and your audience engagement).
How inconsistent posting can damage trust—and what to do instead.
The key mindset shift from “I have to do it all” to becoming a true CEO.

If you’ve been wondering whether outsourcing is a smart next step for your business, this episode will help you decide and give you practical ways to take social media off your plate without losing your brand’s voice.

Chapters

00:00
The Burden of Social Media Management

02:47
Recognizing the Signs to Outsource

05:38
The Impact of Inconsistency on Engagement

08:28
Understanding Time Confetti and Focus

11:50
The Importance of Data in Social Media Strategy

14:36
Resentment and Burnout from Content Creation

17:27
Embracing Outsourcing for Business Health

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Feeling overwhelmed by content creation—or wondering if your social media is even doing anything for your business?

In this episode of The Consistency Corner, I’m joined by parenting coach and psychologist Dr. Gila for a real talk conversation on what social media is actually supposed to do in your business—and how to make it work for your season, your audience, and your goals.

We unpack what it looks like to:

Align your content with your business goals (instead of posting just to post)
Choose the right platform for your audience and your energy
Simplify visibility when you’re doing all the things
Show up with consistency without the pressure to be perfect

Plus, Dr. Gila shares how she helps single parents raise strong-willed and neurodivergent kids with connection over perfection—and why amplifying her message matters in a noisy online world.

🔗 Connect with Dr. Gila

Website: www.drgilaparenting.com

Instagram: www.instagram.com/drgila_parenting

Facebook Group: Single-Parenting with Connection, not Perfection https://www.facebook.com/share/g/154KRmy72k/

Whether you’re a brand new founder or growing a brand that supports moms, this conversation will help you rethink the role of content and give you permission to show up in a way that feels good—and gets results.

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Ever feel like you’re just posting randomly on social media, hoping something sticks? That’s where launch planning comes in. A well-thought-out launch isn’t just about selling a product or service—it’s about creating a strategic content plan that builds momentum, connects with your audience, and drives real results.

In this episode, Ruthie Sterrett shares how to map out your launch and campaign calendar so your social media marketing works as part of a bigger picture strategy. You’ll learn how to plan your content with intention, guide your audience through awareness and decision-making, and ensure every post leads to your ultimate business goals.

If social media feels like a chore, or your content isn’t converting, this conversation will help you connect the dots between launch planning and marketing success—so you can finally show up with purpose and strategy.

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If you’ve ever felt like your calendar is running you instead of the other way around, this episode is for you. Ruthie sits down with Laura Davis—time management coach, mom, and founder of the Time Management Academy—for a real conversation on what productivity looks like for working moms in 2025.

With a background in research and her own lived experience navigating IVF, corporate chaos, and entrepreneurship, Laura has built a framework that works with your life—not against it. Spoiler alert: most time management strategies were built for men and simply don’t translate to the mental load and complexity moms carry daily.

Laura breaks down the four pillars of her time management method: principles, skills, mindset, and bandwidth awareness. Learn why paper planners alone aren’t enough, how to rebuild your time systems to support your actual life, and what it really means to create a calendar strategy that gives you space to breathe.

Whether you’re balancing corporate life, motherhood, or a growing business—this episode is your permission slip to stop doing it all and start doing it differently.

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Before you hire a social media manager, let’s get one thing clear—content creation and social media management are not the same. In this episode, Ruthie breaks down the essential materials you need before outsourcing your marketing. From professional photos to B-roll and behind-the-scenes updates, she shares exactly what your marketing partner needs from you to succeed. Learn how to delegate without disappearing and set your social media strategy up for success.

If you're ready to take social off your plate without sacrificing authenticity, this episode is your starting line.

🎧 Tune in to learn:

Why your input still matters (even with a team)
The critical content assets most CEOs overlook
How to prepare for a seamless, strategic social media partnership

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Ever struggle to explain why you're exhausted—even when everything looks fine on the surface? This episode is for you.

We're talking with Paige Connell, the content creator and advocate behind She is a Paige Turner, whose work around the mental load, gender equity, and motherhood has gone viral for a reason. But this isn’t about going viral—it’s about giving women the words to describe the invisible labor they’ve been carrying for far too long.

We dig into how to actually talk to your partner about the mental load, why so many moms feel burnout before they even finish their coffee, and how content can become a catalyst for change in our relationships and our culture.

Whether you're a founder, a content creator, or a mom trying to do it all—this episode will help you feel seen, empowered, and better equipped to lead with intention in your home and business.

Plus, Paige shares how she built a sustainable content strategy rooted in real-life conversations and community—and how you can, too.

🔗 Connect with Paige Connell (@sheisapaigeturner)

📸 Instagram: https://www.instagram.com/sheisapaigeturner 🎵 TikTok: https://www.tiktok.com/@sheisapaigeturner 🌐 Website + Newsletter + Audio Course: https://www.sheisapaigeturner.com

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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If you’ve been wondering where to spend your time and energy online, you’re not alone. In this episode of The Consistency Corner, Ruthie breaks down a common question founders face: “Do I grow my personal brand or my company brand?”

This conversation is packed with honest, strategic insight to help you decide what’s right for you—based on your season of business, your long-term vision, and your bandwidth. Ruthie shares the exact framework she uses with clients and opens up about her own branding evolution between @ruthiesterrett and @theconsistencycorner.

Whether you’re a solopreneur dreaming of building a team, or a CEO ready to step into thought leadership, this episode will guide you through making smart, aligned decisions that support your business growth and impact.

💡 Tune in to learn how to balance visibility, delegation, and sustainability—without burning out.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Feeling overwhelmed in your business? Discover the real signs it’s time to hire help and how to build a values-aligned team that supports your vision. In this honest breakdown, Ruthie Sterrett shares the exact steps she took to go from solopreneur to CEO—without losing her brand voice. Learn how to balance budget, personality fit, and strategic growth to scale your business with intention.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Ever feel like the weight of running a business and managing your household is too much to carry? You're not alone—and this episode might just be the permission slip you’ve been needing.
This week, Ruthie is joined by Kelly Hubbell, founder of Sage House, a company helping busy moms reclaim their time, energy, and mental clarity by building household systems and outsourcing the invisible load.
Kelly shares how her own experience as a burned-out mom of three sparked the idea for Sage House—and why hiring a house manager was the best decision she ever made for her family and her business. Together, Ruthie and Kelly explore the cultural guilt that keeps women from asking for help, the myth of the “supermom,” and why outsourcing at home is actually a business growth strategy.Whether you’re struggling to stay on top of laundry or just tired of doing it all alone, this episode will inspire you to build a life that supports both your family and your ambitions.
🎧 Press play for real talk, strategic insight, and encouragement for the mom CEO in you.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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What if a t-shirt could start a healing journey?

In this episode of The Consistency Corner, I’m joined by Sam Hall—Certified Seasons of Matrescence™ Educator, podcast host, and the founder of Welcome Mama Co. Sam shares how she’s using merch with a message to open the door to deeper support for moms, and how her brand is grounded in the mission to make mothers feel seen, heard, and supported.

We talk about the identity shifts that happen in motherhood, what matrescence really means, and how marketing can be more than just visibility—it can be connection.

You’ll hear:

How Sam went from educator to merch-based founder
Why she uses her monthly collections in the customer journey
What she’s learned about marketing while mothering in real time
How she’s navigating the balance between personal and brand content

Plus, we dig into the real mental load of content creation, what’s working on social (and what’s not), and how to stay rooted in your mission while still showing up online.

If you’re a founder serving moms—or you are a mom trying to do business in a way that honors your season—you’re going to feel seen in this one.

🔗 Connect with Sam:
Instagram: https://instagram.com/samthomsonhall Shop + Resources: https://welcome-mama.com

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Is social media taking up too much space on your to-do list? In this episode of The Consistency Corner, Ruthie shares what it really looks like when social media shifts from creative outlet to full-on stressor—and how to know when it’s time to delegate.

This isn’t about failure. It’s about growth. You’ll hear relatable signs like inconsistent posting, decision fatigue, and resentment toward content creation. If you’ve ever found yourself mentally drafting captions while trying to cook dinner, this one’s for you.

Ruthie outlines what effective social media support really looks like—not just handing logins to a VA, but working with a strategic partner who understands your brand voice, your goals, and your customer journey. She also breaks down four service options that can meet you where you are.

If you’re ready to stop letting social media drain your energy and start letting it support your growth, tune in now. You’ll walk away with clarity, confidence, and permission to do things differently.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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In today’s episode of The Consistency Corner Podcast, I’m joined by Bethany Zachman of Wildbloom Creative Studio to talk about the real power of clear brand strategy and visual consistency—especially when marketing to moms.

We’re diving into why branding is so much more than a logo, how emotional connection builds faster trust with your audience, and why a professional brand strategy isn’t just a “nice to have”—it’s a business growth essential.

Bethany shares her journey into specializing in branding for mompreneurs, and we break down the shifts that happen when you move from DIY to intentional brand design. Plus, we talk about why having your brand out of your head and onto paper is the key to scaling with confidence and ease.

If you’re ready to build a brand that sells, serves, and supports the life you want, this episode is for you.

👋 Connect with Bethany + Wildbloom Creative Studio
Instagram: https://www.instagram.com/wildbloomcreativestudio

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Social media isn’t just a marketing task—it’s a constant mental burden. In this episode, Ruthie dives deep into the invisible load female founders and CEOs carry when trying to stay relevant, creative, and strategic online—while also managing families, teams, and businesses.

If social media leaves you feeling anxious, depleted, or like you’re never doing enough, you are not alone. Ruthie breaks down why this happens, how to name the pressure, and what you can do to manage it more intentionally—without guilt.

This episode is for the ambitious, high-achieving woman who’s tired of being everything to everyone. Let’s make peace with social media and take one more thing off your mental plate.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Are you chasing viral moments on Instagram but not seeing lasting results? You’re not alone. In this episode of The Consistency Corner, we’re breaking down why going viral isn’t a sustainable strategy for founders — and what to focus on instead in 2025. The Instagram algorithm can feel unpredictable, but when you understand how it really works, you can create a reach strategy that drives impact, not just views.

We’re diving into the key metrics that matter this year — watch time, shares, and saves — and how to use them strategically to reach both new audiences and existing followers. Plus, we’ll discuss why viral content often misses the mark for business owners and how to craft content that aligns with your brand while still engaging with the algorithm.

Whether you’re feeling overwhelmed by the pressure to keep up with trends or just frustrated by the drop in engagement, this episode will give you a fresh perspective on what actually works on Instagram right now. Tune in for actionable insights on remixing content, staying consistent, and building a brand that lasts — without burning out.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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What’s REALLY Going On With the Instagram Algorithm?
Episode Date: April 8, 2025

One day your reel hits 12K views. The next? Crickets. 😩 Sound familiar?

In this episode of The Consistency Corner, we're diving into what’s really going on with the Instagram algorithm in 2025, why your Instagram reach is down, and how to shift from “hope and post” to a real Instagram content strategy that gets results.

You’ll learn:

The 3 key metrics the algorithm actually cares about (hint: it’s not comments 😬)
How to build a smart Instagram reach strategy for both new followers and your existing audience
What the Instagram algorithm wants in 2025—and how to give it exactly that
Tips for repurposing content that actually performs
Why every post needs a job description and how to assign one

Whether you’re a content creator, service provider, or CEO of a brand that serves moms, this episode will help you increase Instagram reach without burning out.

💬 DM me your biggest frustration with Instagram right now
📲 Subscribe for future episodes that simplify your marketing
🔁 Share this with a fellow founder who needs a mindset reset around social media

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Are you ready to grow a business that markets to moms without social media draining your energy?

Hey there, I’m Ruthie Sterrett, founder of The Consistency Corner, a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that’s why I created this podcast—to help you simplify social media, amplify your message, and grow your brand with ease.

🎧 In each episode, you’ll discover:
✔️ How social media can work for you (instead of feeling like a never-ending task)
✔️ Struggles moms are facing today—and meet founders who are stepping in to help
✔️ Why strategy beats trends when it comes to social media marketing (while getting the TL;DR on the trends working today)

What to expect in upcoming episodes? Inspiring interviews with founders like you, scaling a business that serves moms, plus bite-sized social media tips!

💡 Who is this podcast for?
➡️ Founders of brands that serve moms who want to build brand authority without spending all day creating content
➡️ Marketing leaders and entrepreneurs looking for sustainable, strategic growth leveraging social media
➡️ Anyone who believes in conscious capitalism, disrupting outdated systems, and amplifying solutions that support moms 🙌

🔔 New episodes drop every Tuesday! Don’t forget to subscribe & turn on notifications so you never miss an episode.

💬 Let’s connect in real life!
🌟 Join us at our next Social Media Mixer—a networking event for founders of brands serving moms! Connect with like-minded entrepreneurs, exchange insights, and learn how to make social media work for your business.

📅 Save your spot now! 👉 https://www.theconsistencycorner.com/mixer

📩 DM me on Instagram → @ruthie.sterrett | @theconsistencycorner
📩 Visit the website → www.theconsistencycorner.com

✨ Key Takeaways:
✅ Social media should work for your business, not take over your life 🏡📱
✅ Moms are at the heart of change—your brand can make an impact 💖
✅ Consistency & strategy > trends & overwhelm 🎯
✅ Let’s simplify your social media strategy and make marketing FUN again! 🎉

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In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women.

Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.

Takeaways

Consistency is crucial, but inconsistency can be okay.
Ruthie's journey reflects the challenges of working moms.
Social media should be part of a broader strategy.
Finding alignment in business is essential for success.
Helping brands that serve moms is the mission.
Networking with like-minded founders is invaluable.
Moms play a vital role in shaping the future.
Creating a supportive work environment is important.
Ruthie encourages sharing business pivots and shifts.

Keywords: consistency, business, marketing, social media, entrepreneurship, working moms, branding, agency, podcast, networking

Are you a founder that supports moms? Join us on November 15th, 2024 in the Seasonal Social Media Mixer!

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

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Are you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance.

In this conversation, you'll discover:

Why taking radical responsibility for yourself is the key to thriving in motherhood and business
How to overcome the guilt of prioritizing your needs and dreams
Practical strategies for setting boundaries and asking for help
The importance of modeling self-care and authenticity for your children
Tips for reconnecting with your passions and rediscovering joy

Scottie shares her personal story of hitting rock bottom as a stay-at-home mom and how it led her to transform her life and empower other moms to do the same. You'll learn why consistency doesn't mean constant and how to make progress in your business, even in the busiest seasons.

Whether you're a seasoned entrepreneur or just starting out, this episode will inspire you to embrace your multi-passionate nature and create a life that feels good on your terms.

Ready to reclaim your identity beyond motherhood? Tune in now and take the first step towards a more balanced, fulfilling life.

Connect with Scottie
Podcast: https://podcasts.apple.com/us/podcast/momplex-with-scottie-durrett/id1589834367

IG: https://www.instagram.com/scottiedurrett/

FB: https://www.facebook.com/scottie.durrett.3/

Linkedin: https://www.linkedin.com/in/scottie-d-95333a47/

Freebie: https://scottiedurrett.com/self-care-menu/self-care-menu

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode listen in on a conversation about powering up your productivity and embracing accountability with Amanda McKinney, an accountability coach and author who's helping passionate individuals step through self-doubt and make progress towards their goals.

In this episode, we explore:

Amanda's journey from corporate layoff to successful entrepreneurship
The power of consistency over frequency in maintaining long-term success
Setting 90-day goals and asking yourself weekly: "What's one thing I can do this week to get closer to my goal?"
Strategies for overcoming self-doubt by remembering past successes
How to identify tasks to outsource: start with what you're not good at and don't enjoy
Embracing a 70% consistency mindset - it's about progress, not perfection
Why "done is better than perfect" should become your new mantra
The importance of accountability and productivity as crucial levers for achieving your goals

Connect with Amandahttps://www.amandamckinney.com

Free Productivity Quiz: https://www.amandamckinney.com/quiz

Additional Free Resources: https://www.amandamckinney.com/free

Podcast: https://pod.link/1473751874

Book: https: www.amandamckinney.com/book

Instagram: https://www.instagram.com/theamandamckinney/

LinkedIn: https://www.linkedin.com/in/theamanda-mckinney/

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode, Ruthie interviews Jen Paterson, the founder of Dollar Divas, a money coaching company that supports female entrepreneurs and mompreneurs. They discuss the importance of mindset and strategy in achieving financial success. Jen shares her journey and how she helps business owners understand and manage their finances. They emphasize the need for a good money mindset and the importance of creating systems and habits for effective and consistent money management. Jen shares her secret, implementing a weekly 'power hour' to review and manage finances. They also discuss the interplay between mindset and strategy and how they both contribute to your financial success.

Takeaways

Mindset and strategy are both crucial for achieving financial success.
Creating systems and habits, such as a weekly 'power hour', can help with effective money management.
It's important to understand and address your money mindset and beliefs.
Consistency and regular check-ins with your finances can lead to positive financial outcomes.
Mindset and strategy work together to create lasting change and financial empowerment.

Connect with Jen Paterson:
Instagram: https://www.instagram.com/jenpaterson.biz
Website: https://www.dollardivas.org

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode of The Consistency Corner, Ruthie welcomes Mariah Magazine, an SEO expert and successful YouTuber, to discuss how to build a thriving YouTube channel as part of your marketing ecosystem. Mariah shares her journey from burnout to earning $1000+ monthly from YouTube ads, all while staying true to her values and expertise.

Key takeaways:

The power of tutorials in building a loyal audience
How consistency (not constant output) leads to YouTube success
Balancing SEO strategies with authentic content creation
The importance of aligning your content with your brand values
Why transparency and education can set you apart in the online space

Mariah offers insights on:

Creating content that serves both existing clients and attracts new ones
The unexpected benefits of sharing your learning process
How to measure success beyond subscriber count
Repurposing content across platforms without burning out
The role of personal development in business growth

Whether you're just starting out on YouTube or looking to optimize your existing channel, this episode is packed with practical advice and inspiring stories. Learn how to create a YouTube strategy that feels authentic, serves your audience, and contributes to your overall marketing ecosystem.

Connect with Mariah:
Website: https://www.mariahmagazine.com/

Instagram: https://www.instagram.com/mariahmagazineco/

YouTube: https://www.youtube.com/c/MariahMagazine

Podcast: https://curiouslyguided.com

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.

Key takeaways:

Leveraging YouTube for passive income generation
The power of live streaming for service providers
Creating engaging content without burnout
Optimizing your YouTube channel to drive traffic to your offers
Balancing authenticity with strategic content creation
Integrating content creation with client work
Common pitfalls to avoid when starting a YouTube channel
The impact of "reckless generosity" in business

LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.

Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode, Ruthie interviews Sierra Ashburn, a virtual operations strategist and integrator. They discuss the importance of operations for founders and how human design can play a role in designing customized approaches. Sierra shares her journey to becoming an entrepreneur and the value of fostering collaboration and building relationships. They also explore the transition from being an entrepreneur to a CEO and the process of crafting strategic operational plans. In this conversation, Sierra discusses how she supports her clients and maps out a 90-day plan for them. She emphasizes the importance of having a realistic timeline and setting achievable goals. Sierra also shares insights on incorporating human design into business strategy and recommends starting with understanding one's type and authority. She highlights the value of finding role models who share the same human design type and profile. Sierra also touches on the application of human design in parenting and the importance of trusting one's gut and taking action.

Takeaways

Human design can be a valuable tool in designing customized approaches that align with an individual's strengths and preferences.
Transitioning from an entrepreneur to a CEO requires delegating tasks and creating role clarity, supported by strategic operational plans. Supporting clients involves mapping out a 90-day plan that is realistic and achievable.
Incorporating human design into business strategy can provide guidance and alignment.
Trusting your gut and taking action based on your intuition is important for personal and business decision-making.
Prioritizing self-care and creating consistent practices can help maintain balance and alignment in life and business.

Connect with Sierra:

Instagram: https://www.instagram.com/amplifiedinnovation/

LinkedIn: https://www.linkedin.com/in/sierra-henley-ashburn/

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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Welcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there’s no gate keeping or bro-marketing tech talk here.

What You’ll Learn:

What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.
Why understanding and using UTMs is essential for making informed marketing decisions.
How to set up UTM links step-by-step, and the importance of creating a consistent naming convention.
Tips for business owners at all stages, whether you're DIYing your marketing or handing off to a strategic partner or team.
The critical difference between internal and external links and why it matters for your tracking accuracy.

Rebecca breaks down the often-overcomplicated tech side of marketing and shares her expertise on how to simplify the process, ensuring that even the busiest business owner can utilize these tools effectively.

Links & Resources:

Rebecca’s Blog Post on UTMs: Three Groves Marketing Blog
Download the Free Marketing Measurement Playbook: Marketing Measurement Playbook
Google UTM Builder Tool: Google UTM Link Creator
Connect with Rebecca on Instagram: @threegroves

Remember, the key to effective marketing is not just creativity but also measurement. Tune in to learn how to implement UTMs in your marketing strategy and start tracking results!

Don’t forget to subscribe to The Consistency Corner podcast to never miss an episode!
If you’re ready to take your marketing to the next level and need a strategic partner, connect with Ruthie, to learn how we can work together to amplify your brand and drive measurable growth.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!

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In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.

Trends Covered:

The rise of shorter podcasts and its impact on content strategy
Declining engagement across social media platforms and how to adapt
Increase in social media advertising and its implications for businesses
The emergence of micro offers from service providers
The continued relevance of Manychat in marketing automation
Meta's ongoing push for Threads and its potential for community building
Instagram's shift in metrics for Reels: from plays to views
How generative AI is changing Google search results and what it means for SEO

Ruthie emphasizes the importance of staying agile and experimental in your marketing efforts. She also reminds listeners that as a CEO, you don't have to wear the CMO hat – partnering with a strategic marketing expert can help elevate your business to the next level.

Whether you're DIYing your marketing, leading a team, or considering outsourcing, this episode provides valuable insights to help you navigate the ever-changing marketing landscape.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

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In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat about the concept of the nine-grid strategy, where nine posts on Instagram form a cohesive story about the business, its values, and the problems it solves and highlight the need for intentional content that attracts, nurtures, and converts potential customers.

Takeaways

Instagram should be part of a larger marketing strategy and not the sole focus.
Having a professional presence on Instagram is important for potential customers to find and evaluate your business.
The nine-grid strategy on Instagram can create a cohesive and intentional story about your business.
Content on Instagram should be created with the intention of attracting, nurturing, or converting potential customers.

Connect with MelissaCheck out the Powerful Women Rising Speednetworking Event and
subscribe to the Powerful Women Rising Podcast.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular reflection and revision of these statements to ensure they align with the direction of the business. By incorporating mission, vision, and values into daily interactions and content, businesses can attract the right customers and achieve desired results.

Takeaways

Mission, vision, and values provide a solid foundation for a lasting brand.
Regularly reflect on and revise mission and vision statements to ensure alignment with the direction of the business.
Brand values serve as a filter for business decisions and attract the right customers.
Incorporate mission, vision, and values into daily interactions and content to achieve desired results.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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The summer season of The Consistency Corner Podcast is featuring bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast.

In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social media on business owners and provide insights on content planning, strategy, and time management. Our discussion emphasizes the importance of long-form content and the need to view social media as a container within a comprehensive marketing strategy.

Takeaways

Ruthie's journey from retail management to corporate marketing and entrepreneurship highlights the importance of learning and adapting in the business world.
Social media should be viewed as a container within a comprehensive marketing strategy, and business owners should prioritize long-form content as an anchor for their content.
Effective time management and content planning are essential for business growth and success, and business owners should focus on attracting new eyes to their business through strategic content and engagement

Connect with Sarah
Check out the Freedom Calculator on her website and learn more about The Abundance Academy.
Subscribe to the Game On Girlfriend Podcast.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

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This episode discusses the success equation, marketing funnel, sales equation, and the importance of time, intensity, consistency, and belief in achieving results.

Takeaways

Reevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary.
Understand the success equation and its application to marketing funnels and sales equations.
Recognize the importance of time, intensity, consistency, and belief in achieving marketing results.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

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The summer season of The Consistency Corner Podcast is featuring bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Amanda McKinney, host of the Unapolgetic Entrepreneur Podcast.

In this epiosde Amanda interviews me on her show, and we discuss dealing with the challenges of entrepreneurship and the hard things that come with it. Our conversation digs into the importance of choosing your hard and being prepared for the difficulties that come with entrepreneurship, along with personal experiences and insights on topics such as revenue fluctuations, navigating emotions, and dealing with comparison. We get into the real amdist the hightlight reel and the need for realistic expectations, the importance of taking action even without a clear plan, and the emotional toll of making tough business decisions. Go behind the curtain with us as we discuss the difficulty of turning off work as a business owner, the need to balance business and personal life, and the impact of social media comparison, along with the importance of integrating work and life rather than striving for balance.

Takeaways

Entrepreneurship is hard, but so is working for someone else. Choose your hard.
Revenue fluctuations are normal in business. Prepare for ebbs and flows.
Navigating emotions is a challenge for entrepreneurs. Acknowledge and process your feelings.
Comparison can lead to unnecessary pressure. Focus on your own journey.
Creating a realistic plan is important, but be prepared to adapt and make tough decisions.
Take action even if you don't have all the answers. Keep moving forward. Being an entrepreneur means thinking about your business 100% of the time, making it difficult to turn off work.

Connect with Amanda
Check out the free Productivity Quiz on her website and connect with her on Instagram or LinkedIn.
Subscribe to the The Unapologetic Entrepreneur Podcast.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

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As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business.

Takeaways

The importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.
Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.
The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.
The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.

Want to brainstorm with Ruthie on how to achieve your business goals through marketing? Book a CMO consultation to learn more!

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The Consistency Corner Podcast is going on summer vacation. Listen in as I share my journey in deciding to pause the podcast, and what that means for my marketing strategy and business. I talk about how I explored the idea of taking a break to reassess the podcast's role in my business and to giving myself time and space to make a decision. Hear me candidly share thoughts on messaging and the importance of clarity in communicating a problem you solves and who you serve, regardless of the platform where you choose to market your buswiness.

Takeaways

Consider the return on investment of your marketing containers and how it fits into your overall marketing strategy.
Taking a break can provide time and space to reassess and make decisions about the future of your business.
Clarity in messaging is crucial for effectively communicating the problem you solve and who you serve, no matter where you show up.
It's okay to pause or pivot in your business if it aligns with your goals and priorities, even if it feels challenging.

During the summer break we'll continue to publish weekly episodes, bringing back re-runs of favorite shows and a few shows from podcasters in The Consistency Corner Community.

To continue to get CMO level strategy and insights in your inbox every month, sign up here.

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

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Ruthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life.

What You'll Learn:

The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.
From Overwhelmed to Overjoyed: Learn how to transition from being swamped by your business to mastering a work-life balance that fuels both your personal happiness and business growth.
Leverage Without Burnout: Discover strategies to scale your business without the hustle and grind that leads to burnout.
The Power of Community: Explore how a supportive community can accelerate your journey to seven figures, fostering an environment where collaboration triumphs over competition.

Join Ruthie and Fabienne as they dive into these topics, providing you with the tools to not just grow your business, but to thrive as an entrepreneur.

Recommended Resources:

"The Leveraged Business" by Fabienne Fredrickson: Dive deeper into the strategies discussed in the podcast and start applying them to your business.

Connect with Fabienne:

Explore more resources and connect with Fabienne at BoldHeart.com or connect with her on Instagram or LinkedIn

Get exclusive CMO level strategy tips, delivered right to your inbox. Subscribe to the monthly series, If I Was Your CMO and learn the success equation for ANY marketing strategy.

Learn more about the Instagram 9 Grid Strategy so you can step away from social media this season, without sacrificing your visibility!

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Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.

In This Episode, You'll Discover:

The Role of a CMO: Understand the pivotal role of a Chief Marketing Officer and how it aligns with your needs as a CEO.
Entrepreneur vs. CEO: Learn the critical transition from handling day-to-day tasks to focusing on strategic growth and leadership.
Delegating for Growth: Insights into effective delegation, outsourcing, and utilizing strategic partners to enhance your marketing efforts.
Upcoming Topics: Get a sneak peek into future episodes, including how to master brand consistency to boost customer loyalty.

Join Our Exclusive Email Series:
Don’t miss out on additional tips and strategies that aren’t covered in the podcast. Subscribe to our 'If I Was Your CMO' newsletter for monthly insights.

Stay tuned for actionable advice that will not only guide your marketing efforts but also enhance your role as a CEO, ensuring your business continues to thrive in competitive markets.

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Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system that feels genuine is crucial for lasting success.

In this episode, you'll learn:

The difference between sales and marketing and how they complement each other.
Strategies for selling that feel genuine and build long-term relationships.
The importance of a sales system and how to implement one effectively.
Gwen's insights on overcoming the stigma attached to sales and how to transform your sales approach.

Connect with Gwen:
Website: https://www.gritandtenacityconsulting.com
Instagram: https://www.instagram.com/gritandtenacityconsulting/
The Grit & Tenacity Podcast

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In this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses:

The importance of understanding your business chapter and not comparing it to others'.
Key considerations for choosing between mentorship and hiring help.
Personal anecdotes on how outsourcing and mentorship have impacted her business growth.
Practical advice for entrepreneurs wrestling with these decisions in their own ventures.
Why mental space and energy management are crucial in making these decisions.

Join Ruthie as she explores how effective delegation and strategic mentorship can significantly advance your business and personal growth.

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In this episode, Ruthie interviews Kimberly Tara, a CPA and certified tax coach, about the importance of a healthy money mindset and how it can fuel business growth. They discuss the different financial roles and when to work with a tax strategist. Kimberly shares her personal journey and the process of niche selection and evolution in her business. They also talk about the importance of brand values and consistency. The episode concludes with Kimberly providing actionable steps for better tax planning and personal development recommendations. In this conversation, Kimberly Tara discusses the importance of finding solace in books and how reading can help calm the mind. She also shares her personal experience of using books as a way to relax and improve her sleep. Additionally, Kimberly provides information on how listeners can connect with her online and learn more about her work. Lastly, she mentions the CEO Moms Building Wealth podcast, which aims to provide support and a sense of community for moms who are also CEOs.

Takeaways

Developing a healthy money mindset is crucial for business growth and success.
Understanding the different financial roles, such as bookkeepers, CPAs, and tax strategists, can help business owners make informed decisions.
Working with a tax strategist can be beneficial for business owners who are making a profit and want to optimize their tax strategy.
Niche selection and evolution is a continuous process that allows businesses to align with their ideal clients and values.
Consistency in gratitude and reflection can help improve mindset and overall well-being.

Connect with Kimberly TaraWebsite: https://www.taracpafirm.com

Instagram: https://www.instagram.com/taracpafirm/

CEO Moms Building Wealth Podcast: https://pod.link/1613419377

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In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off. She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on the journey of entrepreneurship in this raw and real behind the scenes episode.

Takeaways

Transparent conversations about the challenges of running a business are important for women in business to have with each other.
The allure of quick fixes and easy solutions can be tempting, but it's important to recognize that building a successful business is complex and requires ongoing effort.
Building an email list through bundles and summits could attract an audience that may not be aligned with your offer suite.
Defining the ideal client and refining messaging are crucial for connecting with the right audience and driving conversions.
Community and support from like-minded entrepreneurs are essential for navigating the journey of entrepreneurship.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

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In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles.

In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting.

Takeaways

Bundles can be a powerful strategy for list building and generating revenue.
Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.
Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.
Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.

Connect with Kate:Kate’s Website – www.katedoster.com
Kate’s Instagram handle – @kate_doster
Kate’s Podcast – The Do The Brave Thing Online Business Podcast Apple Podcast | Spotify

Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles

Free gift #2 – Get 2 Years Worth of Planned Email Ideas

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

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In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence.
Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company.
We also dig into the time and effort required for branding and the need for consistent content on social media.
Jordan shares her experience as a client of The Consistency Corner and the efficiency and ease of communication in their collaboration, highlighting the importance of conversation for better information and the value of an outside perspective in crafting a business's message.
Jordan also emphasizes the power of copy and repetition in marketing and the need for visibility and PR strategies, something she has helped her clients with, inside Scaling School.

A few favorite takeaways:

Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.
Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.
Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.
Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients.
An outside perspective can provide valuable insights and help craft your unique business messaging.
Repetition and copywriting are powerful tools in marketing.
Visibility and PR strategies are essential for attracting clients and building credibility.
Choosing the right marketing strategy requires a holistic approach and consistency in execution.

Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner.

Interested in Scaling School or learning the next step to scale your business? Take the B-SAT a free business scaling aptitude test to determine your next steps in the process.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

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Welcome back to The Consistency Corner Podcast! Today we're joined by Margy Feldhuhn - podcast host, multimillion-dollar serial entrepreneur, and thought leader in neuro-regulation! In this episode, Margy takes us through her entrepreneurial journey, and shares how she discovered the power of neuro-regulation in her own life, as well as its impact on her professional success.

In this episode, you'll learn:

Why neuro-regulation is important to understand in mindset work and entrepreneurship.
How nervous system dysregulation can lead to various stress responses, such as fight, flight, freeze, flop, and fawn.
The difference between neuro-regulation and therapy, and how they can complement each other in personal development.
How consistency in nervous system training can help business owners manage stress and increase their capacity.

Connect with Margy:
Podcast Guesting (Interview Connections)
Nervous System Training (Brain-Based Wellness) Get a 2-week free trial!

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

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Welcome to another episode of The Consistency Corner Podcast! In this solo episode, we're taking off our marketing hats, diving into the complexities of online marketing, and shedding light on the pitfalls of shiny object syndrome and misleading income claims. Drawing from real-life examples and client case studies, we're navigating through the maze of marketing strategies, highlighting the need for a strategic approach in today's ever-changing market landscape.

In this episode, you'll learn:

Why you need to beware of shiny object syndrome and income claims in the online space. Quick fixes and gross income claims rarely deliver the promised results.
The importance of finding a strategic marketing partner who can help you transition from being an entrepreneur to a CEO (a strategic partner looks at the bigger picture).
Why consistent content is key to business growth.
The importance of evaluating the effectiveness of your marketing investments and measuring the results (understanding the role of each marketing platform and its impact on your sales strategy).
The steps for building a holistic marketing strategy, requiring data, adaptation to market changes, and a focus on long-term results.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

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Welcome to another episode of The Consistency Corner Podcast! In this episode, we're joined by social media strategist, Andréa Jones, and we're diving into all things algorithms! From understanding and optimizing the algorithms on different social media platforms, to the importance of thought leadership, and the benefits of actually being social on social media, we're covering it ALL. Tune in as Andréa shares how you can make bold moves towards growing your business through the power of social media!

In this episode, we discussed:

Why understanding the algorithm on social media platforms is crucial for optimizing your content and reaching your target audience.
How different social media platforms have different algorithms, and the importance of tailoring your content to each platform's algorithm.
Knowing when to outsource social media depends on your business's needs, budget, and level of expertise.
How being social on social media, engaging with your audience, and building relationships can help improve your visibility and reach on the platforms.
The importance of having clear brand values, and how investing in personal development can contribute to your success in social media marketing.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

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Welcome back to the Consistency Corner Podcast! In today's solo episode, we're diving into the intricacies of business strategy, from the concept of aspirational pricing to crafting effective marketing plans. Tune in as we explore how having more fun in business can pave the way for attracting aligned clients and achieving sustainable growth.

In this episode, you'll learn:

The importance of having fun in business, and how it can lead to increased success and profitability.
How to position offers aspirationally in order to attract ideal clients and elevate revenue streams.
The importance of crafting a marketing strategy that aligns with personal strengths and bring joy to your business journey.
Why strategic and intentional content is key to scaling a business.
5 things you can do this month to have more FUN!

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

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Welcome back to The Consistency Corner Podcast! Join me as I sit down with Melissa Snow, the founder and CEO of Powerful Women Rising, a vibrant membership community that provides female entrepreneurs with invaluable support and resources for business growth.

In this episode, Melissa opens up about her entrepreneurial journey, shedding light on her transition from dating and relationship coaching to becoming a guru in business strategy and networking. From navigating the discomfort often associated with networking to mastering the art of the perfect introduction at events, Melissa shares her top tips and strategies on how to make networking not only effective, but FUN at the same time!

In this episode, you'll learn:

How networking can be fun and effective when approached authentically and with the intention of building genuine connections.
The importance of being clear and authentic in your introduction, sharing what you do, who you help, and what problems you solve.
How to avoid coming across "too salesy" by focusing on getting to know people as humans first, rather than jumping straight into business.
The importance of allocating time for networking based on your business goals and capacity.
Why consistency in follow-up is essential for building and maintaining relationships in networking.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this Team Spotlight episode of The Consistency Corner Podcast, we're sitting down with LoriAnn Kuntz, the owner of the bookkeeping agency, Profit Priority! LoriAnn shares her firsthand experience navigating a rebrand, offering valuable insights and lessons learned along the way.
Throughout our conversation, LoriAnn emphasizes the importance of aligning personal and business brands, as well as the key role of a strong foundation and its impact on business success and sustainability.
So, whether you're contemplating a rebrand of your own or simply seeking inspiration to elevate your business, this episode is a must-listen!

In this episode, you'll learn:

The ins and outs of rebranding, which involves careful consideration of the challenges and benefits, including the need to shift from a personal brand to a team-focused brand.
Why back-end changes and systems overhaul are often necessary during a rebrand.
How aligning personal and business brands can help create a more authentic and relatable brand identity.
The keys to creating a sellable business: including building a strong foundation and focusing on scalability and team empowerment.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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Welcome back to another episode of The Consistency Corner Podcast! I'm so excited to have my friend, Camille Walker join us as we dive into the intricacies of hiring help for your business! Camille, a seasoned entrepreneur, shares invaluable insights on leveraging strengths, embracing risk, and prioritizing family while growing a business. Tune in to learn about the importance of resilience, the different stages of hiring, and actionable strategies to navigate the hiring process effectively.

In this episode, you'll discover:

The importance of understanding that everyone's journey is unique and why you need to avoid comparing yourself to others.
How to identify your strengths and passions to determine what tasks you should delegate.
Why you should consider hiring contractors or freelancers for specialized skills and flexibility.
How to establish clear expectations and communicate your brand values when hiring.
Why you need to embrace the title of CEO and own your role as a business owner.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

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Today's Strategic Shift episode of The Consistency Corner Podcast is all about Leveraging LinkedIn! If you've ever wondered how to effectively harness the power of LinkedIn for your business, this episode is for you! Not only am I taking you through my personal journey with the platform, but I'm giving you all of my best tips so you can craft compelling content that resonates with YOUR audience. It's time to build and maintain a stellar presence for your brand with LinkedIn - let's get started!

Here's what you'll learn in this episode:

The key ways you can optimize your LinkedIn profile in order to get more eyes on your content.
The importance of developing a content strategy for LinkedIn that includes attracting, nurturing, and converting your audience.
How you can use hashtags strategically in your posts to increase visibility and reach.
The different kinds of posts to share if you're looking to build and maintain a consistent LinkedIn company page.
The importance of experimenting on LinkedIn in order to gather data and determine what resonates with your audience.

- Hubspot Article to Get Started
- Ruthie's LinkedIn Profile
- Kendall's LinkedIn Profile
- Britt's LinkedIn Profile

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Welcome back to The Consistency Corner Podcast! We're thrilled to welcome back Lindsay Dollinger - a high school Spanish teacher and seasoned business coach! Join us as Lindsay shares her fascinating entrepreneurial journey. She dives into how she balances her teaching job with her thriving online business, and shares the key principles that have guided her to success.

In this episode, we covered:

Lindsay's journey into the world of business, the challenges she's faced, and the pivotal moments that shaped her entrepreneurial mindset.
The importance of discovering your "why" in business and how it serves as a compass for decision-making.
The significance of selecting the right social media platform(s) for your business.
Lindsay's experience hiring a social media manager, and the impact it had on her business.
The benefits of collaboration in the business world, and the power of joining forces with others to expand your audience and create meaningful connections.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

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In this eye-opening episode of The Consistency Corner Podcast, I'm diving deep into the importance of valuing talent and paying people what they're worth in today's economy. We're touching on the topics of capitalism, the gender pay gap, the patriarchy, and self-worth in the professional sphere. If you take away one thing from this episode, let it be this: Know your worth and be comfortable advocating for it! Now, let's dive in.

In this episode we discussed:

How creating a community that aligns with your brand values is crucial for attracting ideal clients and fostering meaningful connections.
How valuing talent and paying people what they're worth is essential in today's economy.
The importance of building a business that values and supports employees, thus creating a positive work environment that fosters success.
How knowing your worth and advocating for fair pay is important for personal and professional growth.

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In this episode of The Consistency Corner Podcast, I'm sitting down with research scientist turned burnout and stress management coach, Ellyn Schinke, to bring light to the reality of business owner burnout. Ellyn shares her personal experience with burnout and how it led her to become a burnout coach, and discusses the signs that you can look for if you think you may be experiencing burnout. Ellyn provides practical tips for preventing burnout, and addresses the mindset shift needed to ask for help and the importance of emotional processing. Entrepreneurs - this is an episode you don't want to miss!

In this episode, we covered:

How burnout is a common experience for entrepreneurs, and the importance of recognizing the signs and taking action to prevent it.
The importance of asking for help and support from others, and communicating your needs and boundaries.
Some common signs of burnout, including: physical exhaustion, repeated illness, lack of motivation, and overwhelm.
Practical strategies to prevent burnout as an entrepreneur.
The importance of developing consistent habits and routines that align with your personal and professional goals.

Connect with Ellyn:
Website
YouTube
Instagram

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In this episode of The Consistency Corner Podcast, I'm sitting down with my friend and previous client, Jennifer Clarkson, the owner of White Wave Bodywork. We're covering everything from the role of email marketing in growing Jennifer's business, to pivoting her brick and mortar business to the online space. Jennifer also shares the challenges and lessons she learned from hosting events, including the importance of micro-niching and collaborating with other professionals in her field.

Here's a peek at what we discussed:

How micro-niching allows you to target a specific audience and create content that resonates with them.
How collaborating with other people in your field can help expand your reach and attract new clients.
The impact of email marketing, and how it's an effective way to engage with your audience and promote your services.
How adjusting your strategies based on feedback and data can lead to better results and customer satisfaction.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

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Welcome to another episode of The Consistency Corner Podcast! In this episode, we're sitting down with Liz Nickson, a powerhouse brand copywriter, about the importance of how you say things rather than what you say. Liz shares invaluable tips on perfecting your messaging, crafting killer copy, and speaking a language that truly resonates with your audience. Join us as we delve into the unique role of a copywriter as the ultimate wingwoman for a business.

Here's a sneak peek into our conversation:

Why finding the right brand voice involves understanding the client's story, values, and personality.
The power of visualization in copywriting and the importance of clear call-to-actions.
How consistency and repetition in copywriting contribute to building brand recognition and fostering trust among your audience.
Why effective copywriting should focus on showcasing benefits rather than features to create a meaningful connection with the audience.
How working with a copywriter can infuse freshness and new ideas into your messaging.

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Welcome the first Thursday Thoughts episode of The Consistency Corner Podcast!
Today I'm unraveling the reasoning behind the podcast's evolution, from the "why" behind our shift from Unfiltered Fridays to Thursday Thoughts, to the core strategies driving our content. This episode marks not just a shift in schedule, but a strategic pivot toward more intentional, focused content. So, join me as we unpack the vision, the challenges, and the exciting transformations awaiting us in the Season 3 glow-up of The Consistency Corner Podcast!

Here's a peek at what we covered in this episode:

The reasoning behind making the switch from casual Unfiltered Fridays to strategic and intentional Thursday Thoughts.
Going back to the purpose of the podcast: nurturing the audience, adding value, and attracting potential clients.
Why it's important to consider the purpose of your podcast or content container to ensure it aligns with your business goals.
Reflecting on The Consistency Corner's core value of leading with a growth mindset, with an emphasis on personal and professional growth.

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Happy New Year! In the first episode of 2024, we're talking with Elizabeth Averyanova, a web designer and brand strategist, about creating an amazing branded client experience! We're discussing the importance of understanding the client journey, the common mistakes people make in branding, and tips for improving the overall experience in order to attract high-quality leads and convert them into paying clients.

This is the perfect episode to kick off the new year and get your business on the right track for 2024. Let's dive in!

In this episode, we covered:

Why understanding the client journey is crucial for creating an amazing branded client experience.
How consistent branding across all client touch points helps to build trust and authority.
A few of the common mistakes in branding, including: not maintaining consistent visual branding and neglecting the client experience after a purchase.
How focusing on one core offer and making it the best in your niche can attract high-quality leads and convert them into paying clients.
Why resilience, personal growth, and consistency are important values for building a successful brand and business.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

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Welcome to the very LAST Unfiltered Friday of The Consistency Corner Podcast! In this episode, we're reflecting on the past year, and I'm sharing my goals and strategies for 2024! We're discussing the importance of revenue and offers, the need for a clear marketing strategy, and the process of choosing a word of the year. I'm also giving you the inside scoop on what's to come for The Consistency Corner Podcast for the year ahead! Ready to get inspired and make 2024 YOUR YEAR? Let's dive in!

In this episode, we cover:

The importance of reflecting on your revenue and goals from the past year to identify areas for improvement.
Why you need to focus on your offers and messaging to ensure they align with your ideal clients' needs.
How to create a clear marketing strategy that includes attracting, nurturing, and converting leads.
Why choosing a word for the year ahead will guide and inspire your actions and mindset.

Click here to listen to Episode 89 - Choosing Your Word of the Year for 2023 with Dr. Kaylee Hackney

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In this episode of Unfiltered Fridays, I'm having a candid conversation with my friend, Theresa Lear Levine, founder of Becoming More Me, about her journey as an entrepreneur. We're covering everything from nervous system regulation, to celebrating wins, to Theresa's journey when writing her book! Theresa also shares her experience of being diagnosed with ADHD later in life and how it has influenced her work. Let's dive into the episode!

In this episode, we cover:

Why understanding and regulating the nervous system is essential for overall well-being and success.
Why celebrating wins and finding peace in the present moment are important practices for high achievers.
How late diagnosis of ADHD can provide a new perspective and understanding of one's strengths and challenges.
Theresa's creative and self-discovering path to writing her book, "Becoming More Me."
How overcoming resistance to planning and embracing pleasure can lead to greater productivity and fulfillment.
Why podcast guesting is a powerful tool for networking, refining your message, and attracting clients.

You can check out Theresa’s Book, BECOMING MORE ME- Tapping Into Success: Subconscious Secrets of an ADHD Entrepreneurial Mom, available on Amazon, and also get Access to her Amazing Library of Private Tapping Sessions, including the one she did with me after the show (for FREE!) by visiting theresalearlevine.org

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

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Welcome back to The Consistency Corner Podcast! In this special solo episode, we're talking all about whether or not it's time to hire a social media manager. We're diving into the role of a social media manager, the benefits of hiring one, and the level of involvement still required by you as the business owner when it comes to content creation and taking care of your clients. You can't expect your social media manager to do all the heavy lifting - you have to have a comprehensive marketing strategy already set in place for your business! Ready to dive in and learn more?

Here's a peek into what we cover in this episode:

Why it's important to have strategies in place for attracting, nurturing, and converting clients; a social media manager alone will not drive sales!
How hiring a social media manager can provide a professional and consistent presence on social media, but it is still necessary to be involved in the content creation process.
Why defining the scope of work and aligning on platforms, content types, and engagement strategies is crucial when hiring a social media manager.
Hiring a social media manager not feasible right now? Consider alternative options like the Nine Grid Strategy!

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

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Welcome to another episode of Unfiltered Fridays! I'm so excited to have Marin Laukka joining us today to discuss the weight of making investment decisions and the comparison cycle that often arises in the online space. We're walking through some simple steps to navigate the analysis paralysis that can occur when making financial decisions, as well as the importance of considering your time and energy when making crucial investment decisions. Let's dive in!

Here's a peek into what we chatted about:

Why both practical and mindset support is critical to consider when making financial decisions.
Why it's important to take the time to analyze investment decisions and determine if they align with your values and long-term goals.
The importance of evaluating the opportunity cost of investments, considering both financial and time commitments.
How to recognize your capacity and energy levels when making decisions, and why you should consider outsourcing tasks that are not aligned with your strengths.
The importance of aligning your investments with your values to create a sense of fulfillment and attract more opportunities.

Download Marin's Financial Freedom WorkbookHERE!

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Get Marin's FREE Financial Freedom Workbook here!

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Welcome back to The Consistency Corner Podcast! I'm so excited to welcome our guest, Kristine Barvike - a podcast guesting expert and strategist, and founder of the Podcast Growth Agency. In this episode, we're discussing the importance of having a strategy behind podcast guesting and how it can be impactful for business growth. Kristine shares her three-step formula for creating a successful guesting campaign, she provides tips for finding aligned podcasts to pitch, and shares how to create a killer pitch that converts. Let's get into it!

Here's a peek into what we discuss:

Why having a strategy behind podcast guesting is important for strategic visibility and lead generation.
Kristine's signature framework on how to create a killer pitch that converts.
How you can create a successful guesting campaign by getting clear on your expertise, target audience, and the transformation you provide.
Why you should validate potential podcasts before pitching by considering their target audience, acceptance of guests, and alignment with your values.

Click here for Kristine’s FREE Podcast Guesting Masterclass
Click here for Kristina’s Podcast Guesting Course

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Welcome to another episode of Unfiltered Fridays! Today I'm sitting down with my friend, Kristin Fisher, and diving into the power of meaningful gifting in business. We're talking all about how intentional gifting can set your brand apart, creating a lasting impression on your clients, and how outsourcing gifting to experts aligned with your brand will save you time while ensuring a consistent representation. Spoiler Alert: It's not just about the gift itself—it's about creating a lasting impression!

Here's a peek into what we talked about:

Gifting as a Personal Touch: Why gifting goes beyond products/services, creating a memorable experience for clients, fostering appreciation, and building loyalty.
Understanding Client Perspective: How you can tailor the gifting experience to resonate with clients, ensuring it aligns with what makes them feel valued and appreciated.
Setting Your Brand Apart: How to use unique and meaningful gifting as a tool to stand out in a crowded market and enhance brand recognition.
.Branding through Gifting: Why you should align gifts with brand values and client preferences, ensuring the gift reflects the brand's essence.

As a bonus, you can use code "CONSISTENCY" through the end of the year to get 10% off your holiday gifting at shopbocu.com

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In this episode of The Consistency Corner Podcast, we're embarking on an insightful journey into the world of streamlined funnels and automation! Join me as I sit down with Angela Tan, the mastermind behind The Systems Rx, a tech and automation specialist dedicated to simplifying the daunting world of digital business for entrepreneurs. Together, we're exploring Angela's innovative approach to simplifying tech, sharing practical solutions, and unveiling a four-phase framework that demystifies the complex process of funnel building!

Here's a glimpse into what we discuss in this episode:

Angela's recent idea of organizing bundles and summits and its creation process, highlighting how it stems from Angela's own challenges, leading to valuable solutions for others.
The importance of a streamlined communication process for clients, highlighting how simplified choices benefit both parties in decision-making.
Angela’s brand value of sustainability in business, aiming to prevent burnout through efficient systems.
Angela introduces her four-phase funnel building framework, likening it to cooking a meal to simplify the process:
1. Strategy Phase: Deciding the funnel strategy and choosing the right tech tools to support it.
2. Setup Phase: Setting up individual funnel components in a chronological order mirroring the customer journey.
3. Symphonized Phase: Integrating components with automations to create a seamless funnel experience.
4. Showcase Phase: Testing the funnel thoroughly to ensure its functionality before launch.

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In this candid and insightful episode, my friend, Heather and I discuss the art of annual planning, and share how Post-It Notes have revolutionized how we strategize and navigate the year ahead! Join us as we delve into the necessity of structure, discipline, and understanding individual energy flows in achieving ambitious goals. From managing calendars to embracing small steps toward strategic milestones, this episode offers invaluable guidance for anyone seeking a roadmap to success while navigating the realities of entrepreneurship and planning for the long haul.

Here's a peek into what we discuss:

The appeal of using Post-It notes for planning due to their flexibility. The method allows for easy adjustments, fostering a mindset that focuses on solutions rather than rigid plans.
How planning, even when uncertain about all the steps, triggers creative thinking.
The necessity of carving out time for visioning and planning, not just focusing on client work or administrative tasks, as these can consume time without necessarily propelling the business forward.
Calendar management, aligning tasks with varying energy levels to prevent burnout and maximize productivity.
The importance of celebrating small wins, embracing the journey, and prioritizing consistent progress rather than perfection.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

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In this special episode of The Consistency Corner Podcast, we're diving into the nitty-gritty of content planning for Q1 and beyond! I'm sharing actionable steps to map out your content calendar strategically, ensuring intentional and effective content creation for the upcoming year. What are you waiting for? Let's get started!

Here's a peek into what we covered in this episode:

Why you should start with revisiting your brand kit, and ensuring it aligns with your mission, vision, values, and ideal customer.
Why you need to make sure your brand photos are up to date (and why it's okay to balance personalized images with stock photos).
Strategizing content topics for blogs, podcasts, and videos.
How linking campaigns with long-form content will provide consistency and relevance.
How you can maximize content potential by repurposing across various platforms.
How implementing a structured approach to quarterly content planning will make for a smoother execution.

Check out these past episodes to help you plan out 2024!
Episode 153 - Your 2024 Marketing Plan
Episode 138 - Quarterly Content Planning Masterclass

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Welcome to a special episode of Unfiltered Fridays, where I'm guiding you through the essential steps to plan your 2024 marketing strategy! Starting with a reminder of the importance of December planning to avoid scrambling post-holidays, I'm emphasizing the need for a proactive approach while acknowledging the uncertainties faced by evolving businesses, and recommending a flexible penciled-in plan to accommodate potential changes.

Here are the core steps we're diving into:

Calendar Planning: Using visual aids or digital tools, marking launches, significant dates, holidays, and market trends.
Campaign Creation: The essence of campaigns, linking messages across various marketing platforms, ensuring repetition for effective communication.
Content Structuring: Explaining content pillars, themes, and topics, I'm guiding you in structuring content across different marketing containers (social media, long-form content, email marketing) while highlighting the importance of consistency and gradual growth.
Attract, Nurture, Convert Strategy: This segment is divided into three key parts, focusing on attracting new audiences, nurturing relationships, and streamlining the conversion process. I emphasize the significance of creating manageable, consistent strategies rather than overwhelming yourself with multiple new tactics.

Tune in to learn how to design a comprehensive yet adaptable marketing plan for a successful 2024!

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In this episode of The Consistency Corner Podcast, I'm joined by the founder of FemForce, Stacey Poterson! Forging her own path in the photo industry and doing what no photographer has done before, Stacey has created a non traditional approach to getting fresh new photos for social media every month. She re-designed her photography business to fit family life & motherhood and started FemForce - a monthly photoshoot subscription service for female entrepreneurs to help them get social media content. Ready to dive in?

Here's a sneak peek at what we discussed in this episode:

The emotional turning point that came when Stacey missed her son's baseball game while away shooting a wedding.
How FemForce fills the need for accessible branding photos by offering a subscription model for professional brand photos, filling the gap between infrequent expensive shoots and casual iPhone selfies.
Stacey's "SHTT" method for natural and flattering poses that will help you look effortless in front of the camera.
Overcoming camera shyness and and embracing discomfort to build confidence in front of the camera.
The importance of investing in professional photography to effectively communicate brand essence, boost brand recognition, and engage the audience.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

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I am thrilled to have a returning guest on the show, the founder and owner of the Mompreneur Co. Podcast Studio, Megan Moran! In this episode of Unfiltered Fridays, Megan takes us on a journey from her virtual business roots to the exciting opening of her very own physical podcast studio. Whether you're an entrepreneur seeking inspiration, or you're contemplating a business pivot, this episode is packed with wisdom, real experiences, and actionable insights. So, without further ado, let's dive into it!

In this episode, we discussed:

Megan's journey from running a virtual business to opening a physical podcast studio (and her experience leaving a successful business after ten years to follow her intuition).
The challenges of navigating the online coaching space and the pressure to conform to a one-size-fits-all approach.
The fear that comes with pivoting in business, but the importance of trusting your intuition and finding mentors aligned with your unique needs.
The transformative power of podcasting, the intent behind it, and moving beyond mere marketing to create a meaningful impact.
Insights on the deconditioning process, shifting the focus from outcome to embracing the passion-led learning journey.

Check out Megan's podcast here!

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Welcome back to The Consistency Corner Podcast! I'm so excited to introduce you to my guest, Monica, and dive into the world of Etsy and the importance of branding for small businesses. We're talking all about how to get seen on Etsy, create a memorable brand experience, and connect with your ideal customers (yes, even if you're a service-based business)!

Monica left her corporate job to pursue her own dreams and built a multiple 6-figure organic skincare small business. She helps other handmade small business owners turn their hobbies into a successful and profitable business. Her passion is to create a community of small business owners that are ready to put in the work and to help them realize their dreams truly are possible. I can't wait for you to hear from Monica and learn how to use Etsy to level up your business!

Here's a peek into what we discussed:

The simplicity, cost-effectiveness, and quick setup process on Etsy, and why it could be a good starting point for your business.
How you can leverage Etsy for visibility as a service-based businesses (and the growing trend of digital downloads and templates on Etsy).
Etsy's increasing popularity for unique, high-quality, and premium products (PRO TIP: your business needs to embrace its uniqueness and not try to compete with mass-market retailers).
The importance of getting noticed on Etsy and explains the four key components: appearing in search results, attracting attention, confirming customer expectations, and building trust through customer reviews.
Tips for creating a memorable brand experience within Etsy, and what you should include on your product labels and in your packaging.
The significance of understanding your ideal client, using specific language, keywords, and tags to target your niche audience effectively.

Connect with Monica:
Website
Instagram
The Product Biz Podcast

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

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In this special episode of Unfiltered Fridays, we're peeling back the curtain on a live Instagram 9-Grid Strategy Session with my friend, Kathy Mead Fronheiser. You'll get a behind-the-scenes look at how a strategy session works and the questions asked during the process, so you know what to expect should you choose to work with me!

Kathy shares her insights and experiences as a health and business coach, and discusses the challenges of self-doubt and imposter syndrome, while emphasizing the value of embracing your story, and the idea that it's never too late to pursue health and business goals.

In this episode, we covered:

Kathy touches on her personal transformation journey in health and fitness, highlighting the importance of being realistic and stopping the comparison trap.
We explore how an updated Instagram 9-Grid can help Kathy showcase her evolving business, engage her audience, and adapt to the changing landscape without creating a second Instagram account.
The mission of Kathy's podcast, which is to support women over 40 in their health and fitness journey.
We dive into Kathy's mission, vision, and brand values for her business (and why brand values are essential for attracting like-minded clients).
Kathy and Ruthie brainstorm updated brand values, emphasizing the importance of believing in yourself and your story, and not being afraid to start where you are.

Navigating Brand Evolution and Pivots Podcast Episode
Join Kathy's FREE 5-Day Protein Challenge
Listen to Kathy's Fun Over 40 Podcast

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In this episode of The Consistency Corner Podcast, we're joined by Loic Alix-Brown - the founder of Flick Social! Flick once started as a side project that evolved into a powerful scheduling tool for social media management, focusing on utilizing AI to assist small business owners. Join us as we explore the dynamic world of social media, brand identity, and the creative process. Let's jump in!

Here's a glimpse at what we discussed:

Flick's intention to take the burden of social media management off the shoulders of business owners and help them be more efficient and consistent.
The importance of engaging with your audience even when using scheduling tools (social media isn't just about posting; it involves engaging with your audience through conversations, DMs, and stories).
The importance of maintaining a unique brand voice and style to stand out from the crowd (and practical tips on using AI tools effectively while preserving your brand's authenticity).
How Flick's brand info feature analyzes your brand's website and social media to understand your brand's identity, allowing AI to generate content that closely matches your brand's voice.
Flick's brainstorming tools, caption generation, and content creation assistance, emphasizing the importance of planning and strategizing your social media content.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

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In this short and sweet episode of Unfiltered Fridays, we're diving into the fascinating world of brand evolution and pivots. I'm sharing my personal journey and insights into how brands change and adapt over time. Business transitions are NORMAL and are to be expected as we grow and evolve. It's all about how we use our content to express any pivots or evolution that arise. So let's jump in and go on this journey of navigating brand progression together!

In this episode, I discussed...

The inevitability of brand evolution and the ever-changing landscape of business.
The potential for adding or removing offers, and how brands adapt to changing customer needs and market dynamics.
How "The Consistency Corner" came to be, and my journey from health and fitness coaching to marketing, (and the shifts in my personal brand identity).
Why you need to to consider your ideal customers, offer suites, and alignment with mission and vision when deciding on a second Instagram.
How utilizing a second Instagram can cater to new and distinct audiences, or help launch new business offerings.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

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In this episode of The Consistency Corner Podcast, I'm joined by Cara Steinmann - the founder of the Ravel Collective and host of Ravel Radio. Cara specializes in assisting female service-based entrepreneurs in assisting strategic networks, offering them guidance on building connections that result in valuable referrals, creating an exponential effect. In today's conversation, we explore the importance of authentic connections, offer practical advice for navigating various online platforms, and emphasize the significance of aligning core values when fostering meaningful connections. Let's dive in!

Here's a glimpse into what we covered:

The key to successful networking (hint: you don't need to see everyone as your competitor - everyone brings something unique to the table).
The importance of scaling genuine connections in a group of women who share core values.
The "mere exposure effect," where repeated interaction with someone, even through comments, leads to increased trust and preference.
The value of curiosity and genuine connection when using LinkedIn and other platforms, not just seeking business opportunities.
Why it's better to refer non-ideal clients to others who can better serve them, so you can attract clients that share your values (networking is a quality over quantity game).

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

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In this episode of Unfiltered Fridays, we're joined by Katie Monroe - founder of Kreate Photography, Kreate Collective - her coaching/mentorship company, and Katie Monroe Brand Photography. Today we're diving into an unfiltered conversation about what it takes to build, pivot, or add onto your business in the midst of already trying to run it successfully. Ready to dive in?

Here's a sneak peek at what we discussed:

Katie's decision to pivot and expand her business divisions rather than shutting down her photography business.
How building the right team can allow you to channel energy into new endeavors and maintain consistency in your primary business.
Why you need a strong sense of purpose and passion to sustain a strong business, especially during periods when results may not be immediately visible (success often requires years of planning and preparation).
The importance of balancing your current business, new creative ideas/opportunities, and making time for family.
The positive impact that having a strong community within your niche can provide you and your business.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

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In the 5th and final part of our Instagram 9-Grid Series, we're focusing on what happens AFTER you create your Instagram 9-Grid. How to design and post it effectively, manage other marketing strategies, and when to revisit your grid content and examine your metrics. The Instagram 9-Grid strategy is all about gaining back your energy and boosting productivity while creating content that nurtures your ideal audience!

Here's what we covered in this episode:

We addressed one of the most popular questions surrounding the Instagram 9-Grid strategy: "Should you take down or archive old posts when implementing the Instagram 9-Grid?"
A step-by-step guide on how to actually create your Instagram 9-Grid.
The three different approaches to posting your Instagram 9-Grid.
Why Instagram Stories are going to be essential for maintaining a connection with your existing audience while utilizing the Instagram 9-Grid.
Why you need to regularly checking engagement, reach, link clicks, website traffic, email list growth, and sales results to evaluate the effectiveness of your strategy.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

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In Part 4 of our Instagram 9-Grid series, we're debunking some of the myths and misconceptions surrounding the Instagram 9-Grid strategy. Before we dive into the world of social media, we're taking a moment to talk about managing your energy around social platforms. While there's value in social media, it's crucial to use it wisely and not let it consume your precious time and energy (yes, even if you implement the Instagram 9-Grid strategy).

Here's what we covered in this episode:

The significance of managing your time spent scrolling on social media, and how the Instagram 9-Grid strategy offers a solution for managing social media effectively and reducing time spent on the platform.
Debunking myths about the Instagram 9-Grid strategy (hint: there's no magic bullet in marketing).
Why the Instagram 9-Grid can be an efficient brand update, especially when revamping a website isn't feasible.
Why it's important for the Instagram 9-Grid to integrate strategic calls to action in order to guide potential clients on their customer journey effectively.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In Part 3 of our Instagram 9-Grid series, we're jumping into a critical decision for business owners: Should you hire a social media manager, or is the Instagram 9-Grid strategy a better fit for you? First, a quick disclaimer: I operate a marketing agency and provide social media management services for my clients. I've witnessed the common pitfalls business owners face when hiring social media managers, and this episode aims to guide you through the decision-making process.

Here's what we covered in this episode:

The number one myth that business owners believe about social media managers.
The pros and cons of hiring a social media manager, covering pricing, time, audience connection, and more.
Why the Instagram 9-Grid strategy offers a different approach for those seeking the benefits of a social media manager without the full commitment.

Check out our FREE Decision Guide that will help you determine whether a social media manager or a 9-Grid strategy is the right choice for your business!

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

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In Part 2 of our Instagram 9-Grid series, we're diving into the question of: "Who exactly benefits from the Instagram 9-Grid strategy?" This powerful approach can help relieve the guilt of inconsistent posting and the pressure to maintain a professional social media presence as a business owner. Let's explore how the Instagram 9-Grid can work for different types of businesses and why it's a game-changer.

Here's what we covered in this episode:

The frustration and overwhelm that comes with the pressure to always be present on social media as a business owner, and how it affects your business performance and personal life.
How the Instagram 9-Grid is designed to address these energy leaks and improve your online presence.
The "set-and-forget" solution that the Instagram 9-Grid offers, ensuring that the top of your profile showcases your best content.
WHO can benefit from implementing the Instagram 9-Grid strategy.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this special five-part mini-series on The Consistency Corner Podcast, we're delving deep into the revolutionary concept of the Instagram 9-Grid strategy – a game-changing approach that's liberating business owners from the never-ending social media grind. Are you ready to step away from the social media chaos, regain your time and energy, amplify your brand, and let your content work for you? Well, let's dive in.

Here's what we covered in this episode:

What the Instagram 9-Grid strategy is, and how it ensures that anyone visiting your profile instantly understands what your business does and stands for.
How it reduces the need for constant content creation by serving as a nurturing platform.
Why the Instagram 9-Grid strategy is for you, even if you aren't necessarily gaining clients directly from Instagram.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode of The Consistency Corner Podcast, I'm joined by my friend, Tessa Guevara! Tessa is a certified nutritional therapy and restorative wellness practitioner, a life, health, and fitness coach, and a cancer survivor. Today she's sharing all about the power of feeling your feelings, how to stop running from them, and how to show up as the best version of yourself. This isn't an episode you want to skip over!

In this episode we discussed:

Why it's helpful to look at food from a nutrient perspective rather than obsessing over calorie counting.
The importance of recognizing that thoughts are not always true and should be observed rather than acted upon.
How emotions create physical sensations in our bodies, and why it's vital to recognize and accept them, even when they're negative.
How identifying and embracing your feelings, rather than seeking external validation is a sign of true bravery, and will lead to a full life.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode of Unfiltered Fridays, we're joined by Lauren Felter - a designer who does design and teaches design to non-designers! Lauren does a great job of helping people understand branding, fonts, colors, strategy around your branding, and how to simplify your design if you need to. Today we're exploring the fascinating world of visual branding, and how to make your brand work for YOU. Before we dive in, be sure to check out Lauren's freebie linked below - you can type in some information about your brand and she'll suggest some colors and fonts that will work!

Now, here's a sneak peek into what we discussed:

The common misconception of personal preference vs. brand alignment.
The ideal range of fonts and colors you should include in your brand palette.
The significance of font shapes and angles, and the message they convey to your audience.
The risk of working with an all-dark or all-light color palette, and the need for versatility.
The importance of brand consistency for trust-building.

Lauren's Branding Freebie: https://felterunfiltered.com/quiz/

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

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In this episode of The Consistency Corner Podcast, I'm joined by my friend, Carla Moats! Carla is a fractional CFO, a finance and strategy coach, and has spent over 30 years helping grow businesses up to 9-figures. She helps female business owners show their finances some love, and build wildly profitable businesses so they're able to achieve their dream life. And today she's here to discuss profit mindset, and why it's incredibly important to the success and health of your business.

Here's a glimpse into what we discuss:

The "profit first" approach as a means to be more intentional with finances.
Why the most critical aspect of paying yourself is consistency, not the initial amount.
The importance of planning how to use the time saved when outsourcing or delegating tasks.
The concept of the "zone of genius" where business owners should focus to maximize revenue.
Why you shouldn't spend money without a clear strategy, and the importance of a well-defined overarching business strategy.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode of Unfiltered Friday, Malia and I are engage in a candid conversation about self-reflection, allocating your energy effectively, and the art of balancing entrepreneurship while caring for high-needs children at home.

Here's a sneak peek at what we discussed:

The importance of adapting your online presence to suit your current phase of life.
The process of acknowledging and embracing signs that the universe gives you.
The value and importance of self-reflection in understanding your authentic journey.
The impact of juggling working from home, homeschooling, and maintaining a healthy personal schedule.
Social Media: The enjoyment of creative expression balanced with the pressure to post frequently (and the trade-off between being present on social media and allocating time for other business tasks).

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode of The Consistency Corner Podcast, I'm joined by Kris Jones - a StoryBrand guide & Founder of Red Door Designs. With more than two decades of expertise and a client roster that includes major brands like Nike and Adidas, she possesses an unwavering commitment to empowering women-owned small businesses, coaches, and service providers. Her mission is to provide them with compelling website copy that drives sales, enabling them to scale their revenue and focus on what they do best. Today, Kris is here to teach you how to write a compelling sales copy that explodes your revenue in 2.5 hours flat.

Here's a peek into what we discuss:

Get a glimpse into the efficient 2.5 hour process and its results.
How to get your message across in a way that can be absorbed in a quick amount of time.
The one page every self-employed business owner needs on their website.
How to make sure that the visual story that's being told on your website is aligned with the written story that has been crafted.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode of Unfiltered Friday, Emily and I delve into the intricate relationship between our personal lives and professional endeavors. We're jumping into the evolving landscape of entrepreneurship and the shift from relentless hustle to strategic living.

Here's what we talked about:

How prioritizing strategic living can lead to better mental health, increased productivity, and sustainable growth.
How you put a limit on what you can do for other people if you're not growing and taking care of yourself first.
Why alignment between personal well-being and professional goals is essential.
The importance of intentionality in choosing actions that align with your lifestyle and personal circumstances.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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Welcome to another episode of The Consistency Corner podcast! This episode is a little different from what we've done in the past - I'm going to be sharing a live recording from a masterclass I taught on repurposing your content and planning content by quarter. As we're heading into Q4, now is the perfect time to start penciling in your outlines for next year, and start being intentional about planning your content. There's so much value in this masterclass - let's dive in!

In this episode we covered...

The importance of strategic content planning and starting with long-form content.
The value of giving content time to yield results.
How trust should be the foundation for sales and business growth.
Practical steps for quarterly content planning.
The importance of content pillars and themes, and how you can use those to keep your brand in focus.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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I'm joined by my friend Jessica Smith in this episode of Unfiltered Fridays, and we're diving into the world of memberships, the importance of leveraging your network, and supporting fellow entrepreneurs. Jessica shares her passion for creating a membership platform that provides ongoing support for clients, emphasizing the importance of continuous growth and community in health and business journeys. There's a special kind of magic that happens when people come together to lift each other up!

Here's what we chatted about...

The significance of relying on the people within your network for guidance, support, and opportunities.
How networking can lead to unexpected opportunities and collaborations (meeting like-minded individuals in membership circles can be a game-changer).
The importance of membership programs, and the value they provide both personally and professionally.
The goldmine of a supportive community that a membership can offer, ensuring that your journey is continuous and ever-evolving.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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We're back with another episode of The Consistency Corner Podcast! This week I'm joined by my friend Hattie, and we're walking through the balance between harnessing AI's potential and preserving human creativity. Before we dive too deep into it, let me introduce you to Hattie!

Hattie is a Facebook Ad strategist with an obsession for using AI to to make marketing easier, faster and more affordable. She has been in the marketing business since she was 15, and now you can find her running her Facebook Ads strategy business, Funstans Marketing. Hattie and her husband have two daughters, both born via surrogacy, and they love watching cake videos together and dreaming up new spells in the kitchen ✨️

In this episode, we covered...

The challenges and benefits of using AI tools, while emphasizing the importance of maintaining a personal touch in your content.
Why you can't let ChatGPT take over everything in your life, and how to identify what tasks to reclaim for yourself.
How despite AI's capabilities, we remain the thought leaders and CEOs of our enterprises, responsible for infusing our content with personality and originality.
How to think outside the box and identify areas where AI falls short.
The delicate balance between leveraging AI's assistance and preserving the unique creativity and personality of content creators.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode of Unfiltered Fridays, I'm joined by my friend Holly Haynes, and we're talking all things boundaries in business! Holly shares valuable insights on how to manage your energy, maintain your boundaries, and navigate the challenges that come with coaching.

Here's what we chatted about:

The role of coaches in their clients' success: coaches can't control outcomes, but they can control the energy they give their clients (and why clients need to be more committed to their own success than coaches are).
The importance of setting boundaries from the beginning, and making sure your clients know when you are and are not available.
How people pleasing can quickly lead to burnout if you're not careful.
How to maintain healthy boundaries when working with family and friends.

Learn more about the Done For You 9 Grid and apply for your very own custom Instagram strategy that will allow you to step away from social media!

Keep your funnel full, and get new eyes on your business, FOR FREE! Grab the Attract Strategies mini course at www.theconsistencycorner.com/attract.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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Welcome back to The Consistency Corner Podcast! Today we have Jenny Roth with us, and we're going to be talking all about effective email copy writing - for both product AND service-based businesses. Before we dive in, let me tell you a little bit about Jenny!

Jenny is an email and launch copywriter for female founded companies and e-commerce brands. Her copy continues to be the backbone of several multiple figure launches for her clients, and she believes that good copy does more than just make sales - it also leaves your clients feeling excited to work with you! When Jenny isn't writing out or mapping launch strategies, you can find her biking, camping, and just being outdoors with her husband and three daughters.

In this episode, we discuss:

The similarities and differences between writing for product-based and service-based businesses, focusing on the power of storytelling (emphasizing the importance of blending storytelling with a clear call to action in your marketing messages).
How big brands use stories to connect with customers, and what smaller businesses can learn from them.
Why sharing personal stories, even if it feels uncomfortable, can help build strong customer relationships.
Why you should break promotions into quarters or months and treat them like launches to consistently promote your services.
The importance of ongoing promotion even when there's no specific cart open/close date (and why it keeps your business thriving).

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Looking for a streamlined content strategy? Let the 9 Grid set you free!
Get a done for you 9 grid and set your marketing strategy on autopilot. Learn more at theconsistencycorner.com/9grid

Connect with Ruthie and The Consistency Corner on Instagram!

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In this episode of Unfiltered Fridays, we dive into a game-changing Instagram strategy - the Instagram Three-Grid. Ruthie explains how you can utilize just three posts on your Instagram profile to tell your story, highlight your offers, and build authority in your niche. Discover the power of using your Instagram as a mini-website and ensuring that your ideal clients and visitors know exactly who you are, what you do, and how you can serve them.

In this episode, we're covering...

Why the Instagram Three-Grid and is a great tool for making a lasting impression on your Instagram visitors.
The three essential posts you need to pin to your Instagram profile.
The order in which you should post these three essential posts to create a visually appealing grid on your Instagram profile.
How to use tools like Canva and Pine Tools to design carousel posts that align with your brand aesthetics.
Why consistency is key and why using on-brand elements in your carousel posts is crucial.
When to implement the Three-Grid strategy, whether you're launching a new offer or maintaining a strong and consistent brand presence on Instagram.

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Connect with Ruthie and The Consistency Corner on Instagram!

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In this episode, we're joined by Jennifer Spivak, the mastermind behind Ad Girls, a female-focused Facebook and Instagram advertising agency. Affectionately known as the "Conversion Queen" by Forbes, Jennifer is on a mission to amplify women's voices in the world through Facebook ads. With a track record of generating over $50 million for her clients, she certainly has the expertise to back up her mission. Beyond the numbers, Jennifer shares her deeply personal journey which fuels her drive to give more women financial freedom and autonomy.

Here is what else we cover in this episode:

Jennifer's Personal Journey:She shares how a life-altering experience led her to focus on empowering women financially.
The Importance of Financial Independence: Having financial autonomy can be a lifesaving factor for many women.
The Power of Facebook and Instagram Ads
What to Expect When Working with an Expert: Understand your margins to determine your break-even point for ad spend.

Connect With JenniferJennifer's Instagram
The Ad Girls Website

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Looking for a streamlined content strategy? Let the 9 Grid set you free!
Get a done for you 9 grid and set your marketing strategy on autopilot. Learn more at theconsistencycorner.com/9grid

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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In this episode, we're joined by Amy Mills, the owner of Create Bakery and Gifts. We take a deep dive into her business journey, from her initial baking experiments to becoming a full-time business with multiple wholesale accounts. We also discuss how crucial marketing, and specifically a targeted content plan, was in taking her business to the next level.

Here are some more details on what we chat about:

Networking Matters: Amy and Ruthie met in a networking group and emphasize the importance of putting oneself in new rooms, even if it's uncomfortable.
Taking Risks: Amy took the leap to move to a commercial kitchen space, turning a challenge into an opportunity during the pandemic
Wearing Many Hats: As a business owner, you're often your own marketer, finance manager, and chef all rolled into one. Juggling these roles can be exhausting, especially when your passion is being in the kitchen, creating new recipes.
Marketing Fatigue: Consistency is crucial, but it can lead to burnout. Fresh ideas and external perspectives can reinvigorate your marketing strategies.
9-Grid Concept: Ruthie introduces Amy to the 9-grid content plan on Instagram, an effective way to tell your story on social media.

Resources

Create Bakery and Gifts: Instagram

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Looking for a streamlined content strategy? Let the 9 Grid set you free!
Get a done for you 9 grid and set your marketing strategy on autopilot. Learn more at theconsistencycorner.com/9grid

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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We are so excited to introduce you to, Erin Alexander on this episode! Erin is the creator of Product Powerhouse and helps product-based business owners show up online with confidence. She's the host of the Product Powerhouse podcast and teaches online shop owners how to build, grow, and scale their online business through courses, digital products, and coaching. Ready to tune in? Here is what we talk about:

Erin's transition from freelance graphic design to web design
Challenges product-based businesses face in comparison to service based businesses
The dichotomy between influencers vs. product branding.
Different needs of a product-based business's website.
How social media has influenced online behavior and the art of scrolling.
The significance of digital merchandising.

Whether you're navigating the nuances of digital branding or curious about the impact of social media on online behavior, this episode has something for everyone. Don't forget to check out Erin's Product Powerhouse platform for even more golden nuggets of wisdom. Thanks for tuning in!

Connect With ErinProduct Powerhouse Website
Product Powerhouse Instagram
Product Powerhouse Podcast

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Connect with Ruthie and The Consistency Corner on Instagram!

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This episode of Unfiltered Friday is a conversation with my friend and Creative Agency Owner, Madeline Hornung. We chat about the creative process, what it's like to find and support ideal clients and what we wish clients knew about working with an agency partner.

Madeline is a boy mom and fellow retail veteran who built her business to support other bad ass women in business with creative projects, systems and operations. Her team support content repurposing for this podcast and our chat about mindset will give you a peek behind the curtain of what it's like to build a service based business from the ground up.

In this episode we chat about:

Understanding the difference between VAs and Creative Agencies
The role of Creative Agencies: strategy, big-picture planning, and high-level projects
Importance of guidance and direction when working with VAs
Onboarding, training, and setting expectations
The misconception of immediate results in marketing
The compound effect of consistent actions in marketing

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Connect with Ruthie and The Consistency Corner on Instagram!

Please leave a review wherever you listen to podcasts and be sure to screen shot, share, and tag me in stories so I know you listened and can root for you!

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Welcome back to another episode of The Consistency Corner Podcast! Today I'm excited to introduce you to my guest Penny Cook and we're going to be diving into the world of setting boundaries - something that I know you need to hear about! But first, let me tell you a little bit about Penny!

Penny is a entrepreneur and high performance coach, helping mompreneurs achieve their dreams while balancing the demands of motherhood. A soon-to-be mother of 3, and ex-international athlete Penny is an advocate for emotional understanding and self awareness as the answers to a work life balance as a mom and entrepreneur. This is going to be a great discussion that I know you'll get stacks of value from, so let's welcome Penny to the podcast.

In this episode we cover:

Penny's journey into emotional intelligence and how she became passionate about all things boundaries.
The new identity we create when we become a parent and why we need a mindset shift that accompanies that - we need to consider energy and not just time!
Some of the most common challenges that women face when it comes to setting boundaries and maintaining a healthy work/life balance
Penny's tips for setting and communicating boundaries effectively... and more!

Connect with Penny:
Instagram: https://www.instagram.com/emo_senseWebsite: www.emo-sense.com

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

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We are back with another episode of Unfiltered Friday! Georgie Bryant joins me this week- Georgie is a life coach for mothers and helps them find a balanced routine that accommodates work, life, chores, and hobbies. As a mom herself, Georgie has personal insights into the cognitive challenges faced by mothers and shares some helpful strategies to manage it all. In this episode Georgie and I talk all about:

The daily challenges and mental load of motherhood
Mentorship and how to choose the right mentor for personal growth
Creating a balanced schedule between work, hobbies, and household chores
The decision fatigue that comes with managing a family and a business
Strategies for compartmentalizing and batching tasks for efficiency
Insights into the documentary "Fair Play" on Amazon
The importance of building self-trust and minimizing information overload

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Connect with Ruthie and The Consistency Corner on Instagram!

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Welcome back to the Consistency Corner Podcast - today we're going to be talking all about how you can master the art and science of content repurposing for effective marketing! I want to share with you my thoughts on how you can repurpose your content to create impactful, fresh content without feeling stuck in a relentless cycle of content creation.

I can't wait to share this episode with you! Hit play and get ready to take your content strategy to the next level.

In this episode, I chat about:

Why repeated messaging, presented in novel ways, is crucial for audience connection.
The role of long-form content in your marketing strategy.
How to repurpose long-form content into engaging social media posts.
Tips for creating thought-provoking ideas, transformation stories, quotable bites, and educational graphics from your long-form content and
How AI can enhance your content repurposing strategies and make you work smarter and not harder!

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On this episode of Unfiltered Friday's my friend Britt Ramsey is here to chat about all things motherhood and business and how challenging the juggling act can be! It isn't always talked about but we get into the facts and honesty around being a business owner and a mom.

Here is what we walk through in today's episode:

The Juggling Act: Brittany shares her current approach to life, taking it hour by hour. With the demands of being a new mother, preparing for a move, and balancing her career, she emphasizes the importance of asking for help.
Progress and Patience in Business: it's not easy but we have to remember the importance of nurturing the seeds you've planted in your business. Even when results aren't immediately visible, it's essential to keep nurturing and trusting that results will come.
How resilience & asking for help are some of the most important aspects for a business owner AND a mother
Why the business "gurus" aren't always telling you the truth and why you should follow your instincts instead and what works for you

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Welcome back to another episode of The Consistency Corner Podcast - and another special guest I'm so excited to introduce you to. Jamay Fisher is a PR professor and lifestyle coach. In her business, Leading Lavishly, she helps women become the CEO of their life and turn their dream goals into results. Her expertise is particularly in supporting women to grow wealth and launch into luxury - money, business, and beyond! Today we're chatting all about how to attract quality clients using your CEO image - grab a pen and paper and let's dive in!

In this episode we covered:

Jamay's personal journey from PR to becoming the CEO of her own life and running her business.
The difference between PR, Marketing and Advertising and how PR can create high value sales and meaningful relationships.
How you can become a better version of yourself without completely changing who you are!
Tips for overcoming self-doubt and making sure you're confident in your pricing, value and PR image.
The link between being underpaid, burnout, and raising prices and how attracting quality clients can solve all three of these problems.
How to evaluate whether your self-image and narrative is serving or hindering your success... and so much more!

Connect with Jamay:
Instagram: www.instagram.com/jamayfisher
Website: https://leadinglavishly.com

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Today's unfiltered Friday conversation is a recap of Ruthie's journey in entrepreneurship and as a mom.

We dive into:

The "corporate" days: A blast from the past as she reminisces about her corporate life, and how becoming a mother ignited her quest for a better work-life rhythm.
The birth of The Consistency Corner: Hear the heartwarming story of how her son, Noah, inspired her leap into entrepreneurship, and how The Consistency Corner came into existence.
The fear is real: Let's dive deep into the fears of leaving a stable job and stepping into the unpredictable world of entrepreneurship, all fueled by love for her family and the desire to live life on her own terms.
From corporate worker to full-time entrepreneur: It's a thrilling rollercoaster ride, with the euphoria of snagging her first client and replacing her corporate income in record time!
The bumpy ride in season two: Get ready for a reality check as she talks about the not-so-glamorous parts of running a business - from losing clients to tweaking offerings and grappling with unpredictable revenues.
A moment of realization: The 'Aha!' moment when she realizes she's recreated her corporate job in her business, triggering a much-needed reassessment of her work-life juggle.
Getting things done: Listen in as she reveals her secret weapon against overwhelm - a life-changing exercise in prioritization that could be a game-changer for you too!
What's next on the horizon?: It's all about the journey, not the destination. Join her as she figures out her next steps, cherishes the 'messy middle', and learns to appreciate the power of community.

Connect with Ruthie on Instagram and share more about your messy middle, or let us know what you'd like to hear on future Unfiltered Fridays episodes!

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Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Amber Bibelheimer to talk all about how you can implement 90 day calendar planning into your business - this is one you're going to want to take notes as you listen!

Before we jump in, let me tell you a bit about Amber. She is on a mission to take the pressure off of CEOs and change the way women do business as a Productivity + Momentum Coach. She lives in Minnesota with her husband Mike and 2 rowdy boys and she loves adventures, music, and all things entrepreneurial.

In this episode we chat about:

Why Amber is so passionate about 90 day planning and how she's seen her clients use it to build momentum in their own business.
How Amber teaches her clients to prioritise different tasks and projects so that they don't get overwhelmed and can actually have a step by step plan to help them get them done.
Why it's important to include self care into your quarterly plan so you don't burn yourself out!
Amber's belief on "adjusting" and not quitting and how she applies that to her 90 day plan framework.

CONNECT WITH AMBER:
Instagram
Website
Momentum Restart Podcast

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Welcome to our first ever episode of The Consistency Corner's Unfiltered Fridays. I'm really excited today to have my friend, Kathy, on the show as a co-host, and instead of a traditional interview style podcast that we do a lot here, Kathy and I are just gonna have a conversation.

She's one of my friends, and I had this idea last week. I was actually on a walk, which we'll talk a little bit about that because she, as a health coach, has encouraged me to walk a little bit more. The idea of these Friday Conversations is that we're going to have in the moment conversations about what's going on in our businesses, our lives, things that I think other female business owners definitely will resonate with and relate to because we're all going through similar paths on our journey as business owners.

So grab a coffee, put your headphones on and go for a walk, or turn it up while you run errands and listen in on a chat between two business building girlfriends.

Want to be a part of the conversation? Connect with Ruthie on Instagram

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Welcome to the latest episode of The Consistency Corner! Today I'm excited to share a conversation I had with Kit Compoy, all about the retail customer experience and what we can learn from it as marketers of our own business.

In this episode we discuss:

Kit transition from retail to being a freelance writer and what that journey looked like for her!
What starting an entirely new career looked like and felt like for Kit and what we can learn from as we might need to change or pivot in our business.
What we, as marketers of our own businesses, could learn from the retail customer experience... and so much more!

Connect with Kit:
LinkedIn: https://www.linkedin.com/in/kit-campoy-you-got-thisWebsite: https://kitcampoy.com

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Bonus Episode Alert! Friday episodes might become a regular thing, but for now I wanted to drop this as a bonus to talk about how I've been feeling burnt out and bored with social media recently.
If you've felt the boredom or burnout too, listen in for what I'm trying to bring back the energy:

Create More Than You Consume: This does not necessarily mean creating more social media content, but could involve focusing on developing more engaging long-form content like podcasts, emails, or blog posts. This approach allows Ruthie to serve her audience without being entirely dependent on social media algorithms.

Use Social Media for Genuine Connection: Ruthie intends to use social media to interact with people she admires and enjoys. She plans to do this by sending direct messages to friends or people who create content that she appreciates, sparking conversations rather than promoting her own products or services.

Lean into Long Form Content: Long-form content (like podcasts, blogs, or videos) can be repurposed over time. It also provides a more sustainable content strategy that doesn't rely solely on social media.

Take Time Away from Screens: Ruthie recommends taking breaks from digital devices to stimulate the brain differently. This could involve going outside, taking walks, or reading physical books.

Audit Who You're Following: Ruthie suggests an audit of who you follow on social media, and unfollowing those whose content doesn't serve you, bring you joy, or provide value. This action allows the content that truly matters to take center stage in your feed.

Finally, Ruthie reminds you that while social media is a valuable tool for marketing, it isn't the only one. Other strategies like messaging, branding, networking, email marketing, and website navigation can also play vital roles in a business's marketing plan.
- Ruthie also mentions her new offer, the "Done for You Nine Grid", a tool designed to help businesses maintain their social media presence without feeling overwhelmed. You can literally set it and forget it and stop worrying about grid content for Instagram.

Love these types of Bonus episodes! Send me a DM on Instagram and let me know, and share what we should talk about next week!

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Welcome back to the podcast friends! On this episode- spoiler alert-back in May I had a launch that did not go as planned and I am here to share all the failures and challenges I had, because it's not just about sharing the "highlight" reel... it's about sharing the real true life behind the scenes!

I share all about:

How the things that worked a year ago aren't working now, and what you can do
What I learned about my audience and messaging
What progress I made in launching after this
How I created new offers from these lessons I learned

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Welcome back to the podcast friends!! I'm super excited to share this episode with you, where I chat to my new friend Amy Traugh all about how we can stop the hustle and design a business around our life - and not the other way around! But first, let me introduce you to Amy.

Amy is known as the Mompreneur Mentor. She is the founder of The Moms on a Mission Community and host of The Motivated Mompreneur Podcast. She helps business owners gain the clarity, consistency, and confidence to create more profit with less hustle. The result? A business built around your life. Sounds good to me, let's dig in!

In this episode we chat about:

What does it really mean to design a business around our life and not the other way around - and what was Amy's journey that led to her being so passionate about this topic?
What inspired her to create her podcast - The Motivated Mompreneur Podcast and her community - The Moms on a Mission Community?
Advice that Amy has for other mompreneurs that are trying to balance it all - their life and their business - and if they're feeling like it's a constant tug of war, where can they start to make a change?
Often when you're scaling your business, it does take extra time & energy, which often results in us feeling guilty about spending more time in our businesses. Amy has some insight for us and anyone listening that currently feels this way.

CONNECT WITH AMY:
Website: https://www.themomsonamission.comInstagram: www.instagram.com/themomsonamission & www.instagram.com/amytraugh

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Welcome back to the podcast friends! This week I'm excited to introduce you to Heather Ray, your self-proclaimed AI obsessed BFF. She is an expert at using AI to speed up your marketing and streamline your life so you can do more of what you love - so you know that this is going to be an episode not to be missed!

But first, a little about Heather. Heather is the founder of Heather Ray Brands, a portfolio holding company and incubator. Before venturing on her own, she was a consultant at Boston Consulting Group and focused on customer journey transformation and the future of marketing. She has a wealth of knowledge when it comes to all things marketing, especially using tools and systems to your advantage as a business owner.

In this episode, we chatted about:

Different ways that AI can alleviate some of the mental load we find ourselves carrying as business owners - and just busy women in general!
Heathers advice to anyone that might be a little fearful of this new technology - this is the perfect reframe for anyone worried about the unknowns that come with using AI.
3 key tools that you need to know about to help demystify AI and reduce your mental load
Details about Heathers 30 day challenge for anyone that wants to dive more into the world of AI and how to use it to your advantage as a business owner... and so much more!

CONNECT WITH HEATHER:
Instagram: www.instagram.com/heatherraybrands

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On this episode of The Consistency Corner Podcast, we're joined by Laura Davis Taylor. Laura has been focused on creating meaningful digital experiences that bridge home, life and store for over 25 years, both as a consultant and within the walls of the most lauded global agencies. Her experience is multifaceted, ranging across brand planning, digital engagement, store design, CX and retail innovation. She believes passionately that good retailers do not make promises—they deliver experiences in unique ways that ignite revenue. Don't miss out on this insider look at developing a solid foundation for your business and achieving success! Let's welcome Laura to the podcast!

In this episode, we chat about:

What a True North is and the process you go through to write one - and why you should for your business.
The way that a businesses True North can help define their messaging and make sure that they stand out from a crowded marketplace.
How often a brand or business should revisit their True North.
Recommended resources Laura loves, especially for solopreneur's or business owners just starting out... and so much more!

CONNECT WITH LAURA:Website: www.brandedground.com
LinkedIn: Laura Davis TaylorFree Resource: Example of True North

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Looking for a streamlined content strategy? Let the 9 Grid set you free!
Get a done for you 9 grid and set your marketing strategy on autopilot. Learn more at theconsistencycorner.com/9grid

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Welcome back to this weeks episode of The Consistency Corner Podcast! I'm excited that you're here. This week I want to introduce you to my friend Marion Wagner and we're going to talk all about how to grow an income with a small audience! Trust me, you don't want to miss this episode!

But first, who is Marion Wagner?
Marion is a former school psychologist turned multiple 6-figure business owner in two separate online industries, she teaches a combination of psychological and strategic approaches to completely transform her client’s approach toward sales, marketing and income growth. She helps coaches and service providers start and grow profitable businesses through proven systems and psychology.

In this episode we chat about:

Marion's journey into the online business world and how she learnt how to grow an audience through her first blog business.
How you can actually leverage a small audience to make a significant income and make a significant impact
Why it's important to get unstuck when it comes to filling your funnel and converting those new leads to sales - what's the best thing to do? A new freebie or a paid product?
Tips on how to overcome comparison, imposter syndrome and all those negative thoughts we have as business owners.

CONNECT WITH MARION:Website: marionwagnercoaching.com
Instagram: www.instagram.com/marionwagnercoachingPodcast: Get Out Of Your Head & Grow Your Online Business

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

Looking for a streamlined content strategy? Let the 9 Grid set you free!
Get a done for you 9 grid and set your marketing strategy on autopilot. Learn more at theconsistencycorner.com/9grid

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Today I'm so excited to introduce you to the incredible Sarah Walton to talk all things sales pages! But first, let me tell you a little about Sarah...
Sarah is an intuitive business coach and sales expert who’s been featured on The Today Show, speaks at women's conferences all over the world and has helped hundreds of women start and grow businesses they LOVE.Her specialty is making sales fun as she helps women heal their relationship with money. She’s created a successful business and now speaks across the nation, offering her courses and workshops, which are designed to put more money in the hands of more women.

In this episode we chat about:

Sarah's own money journey and why she is so passionate about making sure that money lands in the hands of more and more women.
What tends to be missing from our copy, our sales pages and our sales conversations as business owners (and the four words that might surprise you!)
The psychology of a buyer and what we need to consider when we're thinking about our messaging.
The features of a highly converting sales page - and how we can measure how well it converts (the numbers might surprise you!)
ONE thing you can do right now to make your sales page so much better - how you can use the 'did you just' question?

CONNECT WITH SARAH:Website: www.sarahwalton.comPodcast: Game on Girlfriend Podcast
Instagram: www.instagram.com/thesarahwalton
Youtube: www.youtube.com/@TheSarahWalton

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Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Jordan Schanda King to talk all about the importance of your big picture vision when it comes to 90 day planning - this is one you're going to want to take notes as you listen!

Before we jump in, let me tell you a bit about Jordan. Jordan is a serial entrepreneur and expert on all things scaling and operations. Since first diving into entrepreneurship a decade ago, she has published a book, founded multiple businesses, launched a top 100 podcast, successfully sold a brand, and built a multiple-six-figure agency in less than a year. Jordan’s company, Easy Scaling, combines strategic business consulting with done-for-you execution from a team of more than a dozen experts. Together they help female coaches and online service providers scale without burning out so that they can build a sustainable business that they love. I told you this was going to be good!

In this episode we chat about:

The importance of big picture visioning or planning and why we need to make time for it, especially when we're starting a new business (otherwise we won't know what to focus on and what to work on)
Why Jordan focuses on three foundational elements: systems, client experience and onboarding and why they are so essential for every business owner to focus on.
How do you delegate and outsource right and how both of those can help us as business owners be more efficient and effective.
The best way to work out what you should delegate and outsource is to track your time and keeping tabs on what you're actually doing in a week - and then assess it and make decisions from there.

MENTIONED IN THE EPISODE:90 Day Planning Process Document as mentionedLoom video walkthrough showing how to use it

CONNECT WITH JORDAN:WebsiteInstagramPodcast

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On this episode of The Consistency Corner podcast, I interview to Allison Carter, a Seattle mom of two, who helps female-owned businesses with PR and sales strategies. I'm so excited to bring this to you because not only do I believe in everything that Allison shares, I also know that it will help to fill the top of your marketing funnel - increasing your visibility and brand awareness. Let's dig in!

In this episode, we chatted about:

Allison's journey from starting a digital party planning guide to being featured in top media outlets like Forbes, Martha Stewart, and Oprah.
The importance of building trust through your personal brand and how you can do that through the content you create.
Effective pitching strategies when you want to increase your visibility and how to create binge-able content to attract the right audience... and so much more!

CONNECT WITH ALLISON:WebsiteInstagram

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Welcome back to The Consistency Corner Podcast today!! I'm super excited to jump into this conversation all about - what the F is a funnel. Because here's the thing: marketers throw around industry jargon all the time! I'm sure you've heard the terms: click funnels, funnel systems, automated funnels, the sales funnel, the marketing funnel... it's all a bit much right?! Well today we're breaking it all down so I can show you that it's actually a pretty basic concept.

Today we chatted about:
- the different stages of the marketing funnel (the attract phase, the nurturing phase and the final phase - converting)
- How content plays into all of these different stages of the funnel
- Why the marketing funnel is the foundation for your strategy, as well as what it does and why you should care.

I also shared my new 12 week program with you - The Consistent Client Accelerator!

Get the FREE Mini Course to attract new eyes onto your business and start filling the top of your funnel today.

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Welcome back to the podcast friends! I'm so excited to share an interview with you today that I know you're going to get a lot out of - let me introduce to you Nikki Rausch from The Sales Maven! Nikki has the unique ability to transform the misunderstood process of “selling” and with over 25+ years of selling experience, Nikki spends her time teaching entrepreneurs and small business how to sell successfully and authentically. Who doesn't need help with that right?!

In this interview we chat about:

How you can start to sell more confidently, even if sales is something that intimidates you.
The importance of your marketing efforts and sales strategies to be aligned so you see better results
What selling consistently actually means and what Nikki recommends when it comes to selling to your audience - and how often!
Nikki's top confidence tips she recommends every business owner does before getting on a sales call or discovery call.

CONNECT WITH NIKKI:WebsiteInstagramLinkedInFree E-Book: Closing The Sale

Register for the Make Sense of Marketing Tech Masterclass, May 9th-11th. If you're a service provider, consultant or coach, and tech overwhelm is holding you back from consistently showing up online, this is for you. The replay will be available if you can't make it live, but you've got to register!

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Welcome back to The Consistency Corner Podcast - and this week I have a special guest for you! I sat down with the incredible Kaci Ackerman to talk all things Clickup & efficiency - I mean, who doesn't like saving time when it comes to your marketing!

In this episode, we chatted about:

Kaci's journey and how she become the Clickup Queen!
How systems can not only save you time, but also make your more money in your business.
How important SOP's are when you're hiring or bringing on help in your business (and how Kaci does this!)
How to identify the processes to put into the right tool - to actually save time - and Kaci's hack at how to do that in the most simple way.
Why Kaci believes that any task that's not making you money should be systemised or outsourced.

CONNECT WITH KACI:
Website
Instagram

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Welcome back to the podcast! Today we're talking all about TECH. Specifically, the tech tools that support your marketing efforts - because without them, it's almost impossible to market your business effectively!

On this episode, I'll be covering:

My experience in corporate when I had to select a new email service provider and what it taught me about choosing the right tech tools.
The different tech you need to consider for your business and to support your marketing strategies (and visibility!)
How to future proof the tech choices that you make and select the right tools for now but also your business in 5 years time.
The importance of putting yourself in rooms with other business owners that know more than you - regardless of any imposter syndrome that you might feel.

Looking for more support when it comes to marketing tech? Check out the free live masterclass I'm hosting. Make Sense of Marketing Tech, May 9-11th.

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Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Jordan Perry today - and we're going to talk all about paid advertising!

Jordan is a marketing expert and the founder of LAUNCH with Jordan, a paid advertising agency focused on lead generation through list building, resulting in more leads and increased sales. She thrives in helping women scale their businesses by taking paid digital off of their plates. She founded her company in 2020, but has been in marketing for over a decade, working for Chick-fil-A, one of Johns Hopkins Medicine's Children's hospitals, and a national nonprofit with over 1.7 million combined followers on all of their platforms.

In this discussion we chatted about:

The misconceptions we have about paid advertising and how we can change them.
The importance of having a proven offer before you start playing with paid advertising
How we figure out if you're ready for paid advertising and the very first step that you need to consider first.
What the Meta pixel is and why it's important to add to your website as soon as you can, even if you're not thinking about running ads for months.
The importance of knowing the data behind your customer journey and how you can use the numbers to get better results when you start to use paid advertising.

CONNECT WITH JORDAN:Free Guide: 3 Ways To Know You're Ready For AdsWebsite: www.launchwithjordan.comInstagram: www.instagram.com/launchwithjordan

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Welcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Kelsea Koenreich - a mentor for business owners helping them to reach their potential and live their true purpose. Kelsea went from nightly binge drinking and three arrests to becoming an author, speaker, successful entrepreneur, wife and mom of 3, her story is proof of what is possible for women. She brings a unique perspective that allows people to move faster, recreate who they desire to be and become the most successful version of themselves. You're going to love this!

Today we're chatting about how to use your mindset to fuel your marketing - but more specifically, we cover:

How many women actually struggle with believing in themselves and with confidence, even high achieving women that seem to have it all together - and WHY that is?
How you can get consistent with action, especially if you're feeling stuck in the present moment.
The importance of realising that there is no such thing as an overnight success and we can't compare our current chapter to others, because we don't know how much work went before what we see.
Why you need to consider working with a coach to help with your direction and strategy - in business and in life!

CONNECT WITH KELSEA:
Instagram: @kelseakoenreich
Website: https://www.kelseakoenreich.com
Podcast: Savage with Kelsea Koenreich

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It's time to meet the incredible Kayla Ybanez! Kayla is a top industry business coach and international public speaker that helps empower Network Marketers to trust that they do not need to copy their upline to have a successful Network Marketing business.

Kayla says goodbye to outdated strategies like icky “hey girl” cold messages and HELLO to changing societal norms about the Network Marketing industry.

In this episode we chat about:

How Kayla honed her copywriting skills
How copywriting can help grow your business
How to get started when you are sitting down to write your own copy
If you have success without social media- do you even need it?

Connect with Kayla

Kayla Ybanez's Website
Kayla Ybanez's IG
Ybanez Media's IG
Kayla's Podcast

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Welcome to another episode of The Consistency Corner Podcast - this week I'm chatting all about the mission, the vision and the values of your brand - and why they are all so important. Now, if you've been in business for a while and you've already done this work, I still want you to keep listening! I will be chatting with you about why you need to revisit these as your business grows and evolves so that you continue to build a brand that lasts.

In this episode I chatted:

How the mission, vision and values of your brand are similar to the foundation of your house...
What are the differences between your vision and your mission statement?
The 4 questions you need to brainstorm to determine your mission statement.
Your personal mission statement and your business mission statement and how they can be different.
Why brand values matter and should be a filter for your business decisions.
How to define your own brand values and the four questions you need to ask yourself when you're brainstorming them.

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Today I'm so excited to bring my friend Kylie back to the podcast, this time to talk all about how you can become more visible as a business owner, through hosting your own virtual summit. She shared so much value about the process, as well as a good dose of honesty about the results she's seen and how summits have fast-tracked everything for her.

In this episode we covered:

How Kylie was able to grow her email list really FAST through virtual summits and how she made sure that a summit energetically made sense for her.
The importance of showing up consistently - and how you only fail if you decide to quit.
How virtual summits can be a powerful tool to grow your audience and the top of your funnel - and fast track your relationship with your new leads.
You don't need an existing email list to start hosting your own summits - but the key is to align yourself with speakers that have your ideal client as a part of their audience.
The different types of visibility strategies you can choose from, depending on your goal.

CONNECT WITH KYLIE:The Spotlight Club:CLICK HEREWebsite: www.kyliekelly.com

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I'm excited to bring this conversation to The Consistency Corner Podcast - and share it with you! This week I interviewed Nadine Zumot. Nadine is a Money Energetics Coach who empowers her communities to heal their relationship with money so they can lead a more authentic life and embody their life's purpose. This is something a little different for the podcast - but I know you're going to love this as much as I did!

In this interview we chatted about:

Why a lot of us are suffering with money fear & trauma - and what that means for us & our future.
How important it is to heal any financial trauma that you're suffering from and why Nadine is so passionate about it.
Why money wounds go deeper than just mindset - which means that mindset work alone is never enough to heal these kinds of money wounds.
What happens if business owners don't heal their own money wounds & how that can show up for them.
What the experience working with an money energetics coach looks like and the types of things she digs into with her clients.

CONNECT WITH NADINE:
Instagram: www.instagram.com/nadinezumot

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Oh my goodness - WELCOME to the 100th episode of The Consistency Corner Podcast! I can't believe we're here and I'm so thankful for each and every one of you - today though I want to talk to you about the 5 things that the instagram influencers are not telling you about marketing your business! Let's dive in!
I covered:- Why we need to understand the foundations and fundamentals of marketing to actually get results on social media.
- My opinion on niching down - and why I agree that niching down is important. When you talk to ONE person, other people eavesdrop (but when you talk to everyone, no one listens!)
- Social media is not a business strategy, it's a container for your message - likes and followers won't convert to sales.
- Stop consuming tips on how to grow your instagram - if you don't have a full funnel fleshed out behind the scenes - it won't lead to results or sales.
- If you're new in your business, you don't need a social media manager - you need a content strategist that will help you figure out how to actually get sales and what strategies to focus on. Links Mentioned:Apply to work with The Consistency Corner!

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This week on the podcast I'm honored to introduce you to Molly Knuth from Molly Knuth Media! Molly is on a mission to help women in small towns rewrite how they live and work on their own terms. She knows modern women want to grow families, build businesses or side hustles, impact others for the better, and be a positive force in our communities…but they also want to have a fulfilling life along the way.

In the past 6 years Molly has gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe at Molly Knuth Media managing client needs, talented team members, and her husband and four kiddos on their little farm in Eastern Iowa. What she’s learned in that time is that it’s not just about going full force or any one-size-fits-all strategy for success in business or in life. It takes you leaning into your unique gifts, intuition, and goals, and learning about who you are as a person along the way.

In this interview we chatted about:

Why we can't use social media to measure our success - or validate us or what we do.
Molly shared advice on how to combat that feeling that we've failed when something we share on social media doesn't get the engagement or interaction we were hoping for.
The importance of cultivating real relationships on social media - and how we actually do that as business owners.
The strategy behind Molly choosing to have two seperate Instagram pages for her and her business and why she decided to do this - and the results she sees keeping them seperate.

CONNECT WITH MOLLY:
Website: https://mollyknuthmedia.com Instagram: https://www.instagram.com/mollyknuth_mkm Podcast: The Found Podcast

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I'm so excited to share this interview with you on the podcast - I'm bringing on my friend Lindsay Dollinger!

Lindsay is a high school Spanish teacher who started off building an online business as a network marketer, growing her team and business to the top 1% of the company. She quickly realized teaching business strategy was her passion and started coaching and teaching other women how to build their online businesses in pockets of time without burnout (don't you just love her already!)

In addition to her love of helping women build a successful online business, Lindsay is passionate about living a healthy and fulfilling life. She values her family, her doggy — Bella, a good book or podcast, an exhausting work out, traveling all over the world, and spending time laughing with friends. Lindsay loves supporting entrepreneurs (shout out to all the bosses out there!) and is a fierce advocate of many causes.
During this interview we chatted about:

How Lindsay discovered her own personal brand when she was still a teacher with a side hustle and how that has evolved over the years.
Advice Lindsay has about building confidence in marketing while working in direct sales.
How multi passionate women can create more than one business - more than one brand - without confusing their messaging or audience.

CONNECT WITH LINDSAY:Website: www.lindsaydollinger.comInstagram:www.instagram.com/lindsaydollinger
Podcast: Purpose & Pixie Dust

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This week I'm so excited to be bringing an interview to you with the amazing Tashina King! Tashina has over 10 years experience coaching women from all over the world when it comes to their goals and desires. She is passionate about her whole-woman approach and believes that if we can transform the foundation upon which goals are rooted, they can be reached with ease, confidence and joy!
Let's welcome Tashina to the podcast!

In this episode we chatted about:
- How women often get in their own way and how we can actually change that (which is the first step in moving towards your goals and actually reaching everything you desire!)
- The power of having someone that's holding up a mirror and keeping you accountable so we can actually reach out goals.
- How we can tap into our creative genius - especially during those times that we might not be feeling so creative.
- Forgetting about the linear pathway and perhaps doing things out of order so that we can find our creative juices again! Movement needs to be the aim.

CONNECT WITH TASHINA:Instagram:https://www.instagram.com/transformwithtashinaFacebook:https://www.facebook.com/empowered2greatnessLinkedIn: https://www.linkedin.com/in/tashinaking

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Today we're talking all about the success equation and how that applies to your marketing funnel and results. Back in the very first episode we chatted all about the success equation - because it is so powerful to ensure that your getting the results you want (regardless of what area of life you're wanting results in!) The success equation is: Time + Intensity + Consistency X Belief = Results.But how does that apply to your marketing? That's what we cover during this episode!

I covered:
- What the success equation is AND what your marketing funnel is and how they are related.
- How the belief component of the success equation is the most important - and what people struggle with the most (and why we need to keep working on our mindset 24/7)
- Intensity & Consistency and how that can lead to burnout unless you pick a pace that will actually be achievable for you in the long term.
- Where can you layer in 'one more thing' at an intensity that you can maintain.
- Why we need to celebrate the process over progress - because sometimes it takes time to see results!

Blog post mentioned:- How To Optimize Marketing Efficiency by Setting Intentional Business Goals

Blocking time on your calendar to work on your marketing content is the first step to getting consistent. Join The Consistency Corner Community for a virtual co-working session and start creating content that sparkles.
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Welcome to The Consistency Corner Podcast - I'm excited to share with you my interview with the incredible Lauren Best, a nomadic Business Experience Designer & Certified Hypnotherapist from Canada. We dig into all things aligned therapy and flow - and how you can actually experience less hustle and more flow in your business and life!

During this interview we covered:- What energetic freedom actually means and how it differs from time freedom.
- How working harder and working more doesn't always result in success and how Lauren let go off the pressure and beliefs she had around it.
- The idea that your weakness can become your greatest strength - even if you don't realise it.
- What burnout actually means and feels like and how Lauren used hypnosis to recover from burnout and then live and work in a more aligned way.
- How to find energetic alignment and what that means, especially as service providers that don't often consider the energetic exchange that happens when we work with clients.
- The power of hypnosis and how you can use it as a tool to reprogram your unconscious minds.

CONNECT WITH LAUREN:Website: https://lauren-best.com
Instagram: https://www.instagram.com/laurenbest_co

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Welcome to The Consistency Corner Podcast - this week I'm chatting with the incredible Anna Burgess Yang. Anna is a former product manager turned content marketer and workflow consultant. As a self-proclaimed productivity geek, she helps freelancers and solopreneurs create better workflows through tools and automation. You're going to love this episode!

During this interview we covered:- How to get started with Zapier if you get overwhelmed with tech and haven't used much automation before.
- The importance for business owners and solopreneurs to maximize their time and make sure they use tools to make them as efficient as possible.
- Some productivity hacks that every business owner could benefit from.
- Other ways that Zapier could be used during the content creation process to save time.

CONNECT WITH ANNA:Website: https://annabyang.com
LinkedIn: https://www.linkedin.com/in/annabyang
Twitter: https://twitter.com/AnnaBYang

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Today we have a special guest on the podcast, Adriana Watt! She is a registered nurse, homeschool momma of four, and whole health coach, who serves weary caregivers. These caregivers can be teachers, healthcare workers, mommas, or in a ministry role. Today she's joining us to share some tips on how we can take care of ourselves when we've been taking care of everyone else (which is perfect time after the holidays!)

During this interview we covered:- How we all feel guilt when we spend time, energy or resources on our own self care and how we can get past that guilt.
- How we can rest and prioritize self care without giving up the goals we've set for our business, especially as a new year begins.

CONNECT WITH ADRIANA:Instagram: @adriana_watt_wholehealth

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This week I'm so excited to introduce you to my friend Emily Connors from The Creative Bodega! Her story is so inspiring and I cannot wait to share this interview with you, diving into all things Canva & Content Creation!

During this interview we covered:
- Emily's story into entrepreneurship in 2021 and the wild ride it's been so far!
- Canva updates and how to stay on top of any new features Canva is always releasing.
- How to batch your content in a way that feels good for you - and how to figure out what and how to batch.
- Why consistency is just so important to finding success in your business - and how you can start with a minimum level of commitment.
- How we can use folders in Canva to be more efficient and work smarter and not harder.

CONNECT WITH EM:Website: The Creative Bodega
Instagram: @the.creative.bodega

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This week on the podcast we're talking all about how to create a vision and mindset to fuel your marketing - perfect for the new year!

I covered the following in this episode:
- When should we create a new vision for our business and our lives
- Why do we need to create a vision board
- The 2 questions I ask my clients before we create their quarterly content plans
- The power of mindset and the importance of choosing positivity & gratitude
- My process for creating a vision and mindset that is in line with your long term life and business goals.

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I am so excited to introduce you to my friend, Amanda Bennett. As a podcast host turned certified Pitch with Purpose Podcast Guesting Strategist, Amanda is on a mission to help mom entrepreneurs grow their audiences and build their authority through being a guest on aligned podcasts.
We dig into so much during this episode, even if you've never thought of podcast guesting before - you're going to love this!

In this conversation we covered:
- Why Amanda thinks that the podcast space has just boomed over the past few years - and why she believes so strongly about using podcasts to connect with others.
- How podcast guesting helps you get really clear on your messaging and lets you practice and refine it - and even pivot if you need to.
- What it means to try and get on aligned podcasts - and how we can learn from the Queer Eye's Fab 5 when we're thinking of which podcasts to pitch to.
- How your podcast interview is the start of an incredible collaborative relationship with a podcast host and how you can pitch yourself in a way that honors that.
- What kind of impact can being a guest on a podcast have for you and your business.
- Lastly, incredible tips to land interviews with dream podcast hosts (you have to listen to these!!)

CONNECT WITH AMANDA:
Instagram:https://www.instagram.com/gotchamamaWebsite:https://gotchamama.com

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This week I'm chatting with the lovely Dr Kaylee Hackney all about how to choose your word of the year to be more intentional - fitting as we move closer and closer to 2023.

In this discussion, we chatted about:
- Why it's important to be intentional with your goal setting if you're trying to achieve work / life balance and life our life in alignment with our personal values.
- What some of Kaylee's favorite tools and methods are to become more intentional and actually recognise the priorities for your life.
- Why it's important that your word of the year aligns with your big life goals - and why you need to make time to reflect and plan what you actually want for your life (consider doing a 'dream drive!')
- How choosing one word for the year helps us stay focused on our intention for the new year - and Kaylee shared her 2022 word of the year, which was discipline, and how that showed up for her throughout the year.
- How do you know where to start when you're picking your word for the year.
- Once you've selected a word, how you keep that word top of mind for the entire year ahead to stay consistent so we can move towards our goals.

CONNECT WITH KAYLEE:
Instagram: @kayleejhackneyFacebook:@KayleeHackneyWebsite:https://www.kayleehackney.com

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This week I'm so excited to introduce you to my friend Steph Hilfer from Viim to talk all things color and how to use it effectively in your branding. Steph has a background in psychology, Steph is a master at understanding people's relationships with brands. She has this beautiful mix of creativity and strategy and I cannot wait to share this episode with you!

During this interview we covered:
- What are brand colours and how did Steph land on hers for Viim?
- Why color is so powerful and why it needs to be thought of intentionally in your branding for your business.
- How can we use color intentionally and make changes or tweak it as we need without it being overwhelming?
- How many colors do you actually need for your brand and how many is too many?
- The differences between all the different color codes: CMYK, HEX, RGB + Pantone.
- Why is color so powerful when it comes to telling a story and building and defining a brand?
- Tips for any entrepreneurs that are DIY'ing their design and using templates.

CONNECT WITH STEPH:Website: getViim.com90 Second Video; ‘Discover Your Brand’: getViim.com/discoverRead Steph's Branding Journey: getViim.com/journey

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In this episode we're going to chat all things planning for the year ahead.

I covered my own process when it comes to planning which includes:
1. Using a yearly calendar to mark down
2. Brainstorm 12 long form content ideas and then start adding them to the calendar.
3. Consider a content repurposing strategy for that long form content, which can go out through your emails and on social media.
- Also think about how you can link that long form content to your email sequences.

I also shared some time saving tips for this festive time of the year when it comes to your social media and content framework!

LINKS MENTIONED:
- Ruthie's 2023 Wall Calendar

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This episode I've interviewed the incredible Lyndsay Clements from Ellen Grace Marketing... She is passionate about helping business owners grow their sales through solid marketing strategies and effective planning. She’s worked with a range of large retailers as well as some of the most innovative small product and service companies around. She’s an expert in online marketing, content marketing, social media strategy & analytics, marketing strategy, and Google Analytics. You're going to love this episode!

We covered the following topics:
- How to take an inventory of what is working and what isn't when it comes to your marketing efforts.
- The 4 places you should be looking when it comes to your marketing, especially after a big holiday season: Google Analytics, Email Marketing, Social Analytics & Sales/Customer Data.
- What are the high level key analytics to look at in Google Analytics?
- The difference between 'best' traffic and 'most' traffic.
- The changes that have happened within email marketing over the last decade and what you need to think about for your own email marketing.
- Why it's important to assess whether you're actually happy with the marketing results you're getting.

CONNECT WITH LYNDSAY:
Website: https://ellengracemarketing.comInstagram: https://www.instagram.com/ellengracemarketingLinkedIn: https://www.linkedin.com/in/lyndsayclements

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Get The Consistency Corner Holiday Content Planner! 6 weeks of content prompts (for both product based and service businesses) you can customize for your business. It's my gift to you!
https://www.theconsistencycorner.com/holidaycontentplanner

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It is my pleasure to introduce you to the incredible Allison Cullen today on the podcast! Allison has spent the past 15 years working as both a business manager in the music industry and a business coach in the health & wellness world. With a background in counselling and certification in Human Design, she started her podcast in 2020 when the world was in a state of disarray and she knew that fellow mommas & entrepreneurs needed to be able to make sense out of the current reality.

During this episode, we covered the following topics:
- What are the 5 types of Human Design and how can we learn more about our own energy type?
- What makes up our Human Design profile and what parts of the chart are important to know?
- What are some other ways you can leverage your Human Design in your small business?

LINKS MENTIONED:Free Human Design Cheat Sheet: https://youdowoo.mykajabi.com/human-design-cheat-sheetUse the code CONSISTENT for 20% off a 60 Minute Reading with Allison: https://youdowoo.mykajabi.com/offers/vF96SoJ8CONNECT WITH ALLISON:
- Instagram: https://www.instagram.com/youdowoo

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I'm so excited to introduce you to my good friend Madeline Hornung from Madsavvy VA! In today's episode we chat all about how a virtual assistant can support your business and your marketing... and so much more!

During this episode we cover:
- What a virtual assistant actually does and how you get different types of VA's for different skillsets / needs.
- What questions to ask yourself before you start outsourcing to a virtual assistant for the first time.
- How do you set your virtual assistant up for success when you have first hired them?
- What you need to know about giving your virtual assistant feedback, especially during the first 90 days of working together.
- The difference between a virtual assistant and an OBM and how to figure out what role you really need in your business.
- How to find the right fit for you and your personality when hiring a virtual assistant.

Connect with Madeline here:
- Instagram:
- Website: https://www.madsavvyva.com

Book your Quarterly Content Planning Session in November or December and start 2023 off with a marketing strategy to move your business forward! This plan helps you get consistent with your content, with a customized plan to eliminate overwhelm and second guessing your strategy.

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In this episode I chat about how I feel about turning 40 and reflect on the books that I've read over the last 10 years that have added to my life - both from a business perspective, but also a personal one.

I believe that we should never stop learning & growing and that's why I wanted to share my top 10 (well, really 11) books with you today. To sign up for the entire list of 40 Books To Read Before Your 40 click here: https://www.theconsistencycorner.com/marketing-mindset-book-list

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My guest this episode is Lauren Enright; a former neuroscientist and educator with over a decade of experience studying yoga and mindfulness - her coaching and programs uniquely offer a harmonious blend of science and spirituality. Today Lauren is focused on helping women who are struggling to conceive and achieve the pregnancy and child they’ve been yearning for. Through her doula support, mindfulness education, and mindset coaching, she helps them rediscover a sense of calm, confidence, and hope on their journey.

While marketing isn’t related to birthing a baby, birthing and growing a business can be just as emotional, and working on your mindset along the way is critical to success. We’ll talk about how mindfulness can support you in creating a strong foundation for business growth. Tune in to hear more about:

The difference between mindfulness and mindset
What working on mindfulness and mindset actually looks like
How yoga & mindfulness practices can help you on your mindset journey

Connect with Lauren on Instagram
Lauren's Website

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2023 is going to be here before we know it- and one of the biggest things I have learned over my career is that the more you can plan ahead, the better off you are going to feel. In this episode I am going to walk you through a step-by-step guide to creating your marketing plan for 2023 before the hustle and bustle of the holiday's hit!

A few things I'll cover today to get you ready for 2023 are:

How you can revisit and update your brand kit
How to look at your metrics and set businesses goals
How to build a framework for your annual content

...and so much more!

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On this episode we are going to talk about the second half of the marketing funnel, which often gets forgotten, but can have a powerful impact on your business. Whether you’ve calculated cost per acquisition and customer lifetime value or not, I think we can all agree that selling to existing customers is easier than selling to a cold audience. I’ve brought my friend and retail expert, Kristin Fisher on to walk us through things to consider to drive customer loyalty and retention for both product and service-based businesses.

Kristin is the Founder + CEO of the gifting brand, Bocu and a Retail Coach for Makers. With a profitable six-figure business + over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to support other female entrepreneurs. Here are a few of the topics we cover:

How focusing on customer loyalty and retention can help your business
How to ask for referrals
How gifting can work for a service-based business
How to create a loyalty program

Connect with Kristin on Instagram
Shop for a Bocu

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In today's episode I talk with Nellie Corriveau- who helps women with phones and laptops build wealth while living their best life. She loves teaching all the fun and duplicable strategies that helped her make over six figures FAST, with very little childcare! She's here to inspire, motivate, and give key strategies to move forward with your wealthy life.

Here are some of the things Nellie shares today:

Key strategies to building a wealthy life
How to know if these strategies can work for you
Building passive income
Creating an online business that is in alignment

Here is how you can connect with Nellie:

Visit Nellie's website
Visit the Wealthy Queen Movement Facebook Page
Join Nellie's Facebook Group
Follow Nellie on Instagram

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On today's episode we are going to talk through the lessons learned in making a pivot in your business, plus dig into the important mindset of having the confidence to advocate for yourself.

Today's guest is Kim Lengyel; a Parental Leave Care Coordinator. Through her experiences with 3 corporate maternity leaves, she has learned proven tactics to help parents manage difficult conversations through parental leave. Through 1:1 mentorship Kim helps families understand what's available and gives them the confidence to advocate for what’s best for their growing family. Kim made a pivot in her business this year, similar to what I did in 2021…here are a few of the things we chat about in the episode:

How to tell people and share about the transition
How to gain confidence
Creating new content pillars
How important it is to have a mentor and community to support you

How to connect with Kim:Visit Kim's Website
Follow along on Kim's Instagram

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On today's episode, we are going to dive into the entrepreneurial mindset when it comes to your marketing.

Our guest today is Hilary Russel- Hilary is the CEO of TRC Agency, a 7-figure digital marketing firm based in Salt Lake City, UT. She is a certified NLP Practitioner and Program Owner at Entre Institute, where she fulfills her passion for helping entrepreneurial individuals progress through their journeys. Hilary also hosts the Marketing Mastermind Podcast, a weekly podcast designed to help business owners reach new levels within their mindsets and businesses.

Here are a few of the topics we cover:

Why mindset should come first when starting your entrepreneur journey
Critical mindset habits to be successful
Niching and why it's important
Tips for marketing when you have a limited bandwidth
Using NLP in marketing

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As I am in the thick of writing October content and planning Q4 for my clients, and my own business, I wanted too share a resource for you to use to get consistent with your marketing, even when life gets crazy.

This episode we dive into 10 things you can do to make the most of your marketing in Q4, even while you juggle all the holiday things. As a bonus, I even share tips how to get ahead in your planning for 2023.

Let's start making an impact and an income, by being consistent with the marketing process. Don't forget, I'm cheering you on, and you've got this!

Are you throwing marketing content at the wall and waiting to see what sticks? Book a 1:1 Quarterly Content Planning Session for a personalized plan to get consistent with your marketing and content!

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This week on The Consistency Corner Podcast we are digging into the concept of Human Design and the power of understanding how you were uniquely designed with entrepreneur Elizabeth Lewis.

Elizabeth is a CEO, Community Leader & Mentor, Podcast Host, and Mom of Four.

As the owner & founder of Detroit Mom, the co-owner of Retreat to Reclaim and Lansing Mom, and Human Design Coach, Elizabeth helps women feel seen & heard so they can reclaim their voice. She leads over 60 women within her organizations and mentors hundreds of clients around the world.

As a Community Leader and Mentor, Elizabeth helps women unlock their purpose through inner work & collective expansion so they can live life on their terms. With her extensive background in community growth & leadership, Elizabeth brings women of diverse backgrounds together in safe spaces, having real conversations that help women release false identities and reclaim their truth.

Through Elizabeth’s story and what led her to human design listeners will understand this eye opening tool. It truly can change the way you see yourself, how you parent, the way you lead, your marriage and everything marketing your business.

It's a powerful shift when we open ourselves up to listening to our intuition versus our minds. Our minds are here to protect us which can be quite dangerous at times.

Connect with Elizabeth at
@iamelizabethlewis
@retreattoreclaim
@detroitmoms

Are you throwing marketing content at the wall and waiting to see what sticks? Book a 1:1 Quarterly Content Planning Session for a personalized plan to get consistent with your marketing and content!

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As a business owner, when you are starting to grow it can feel overwhelming trying to juggle all the things. In this episode of The Consistency Corner Podcast we talk with bookkeeper and CFO, LoriAnn Kuntz about how to understand your books to know if and when it’s the right time to invest in outsourcing. We also chat about how outsourcing bookkeeping can get you back to your zone of genius and scaling even faster.

LoriAnn is a mom of two, a farm wife and a virtual bookkeeper and CFO for the creative entrepreneur. While striving to bridge the gap between traditional accountants and business owners, she makes finances simple and easy to understand. Whether you are just starting out, or have been in business for years, LoriAnn’s mission is to help you feel peace and confidence about your finances.

Connect with LoriAnn to learn more on Instagram or at https://www.loriannkuntz.com/and get 15% her DIY templates with code CONSISTENT at www.loriannkuntz.com/DIY

Are you throwing marketing content at the wall and waiting to see what sticks? Book a 1:1 Quarterly Content Planning Session for a personalized plan to get consistent with your marketing and content!

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Stop looking for social media hacks when you actually need a marketing and content strategy.

Are wondering what that even means?

I teach content strategy, but content strategy is only the tip of the iceberg. First you need to focus on your branding. What’s your message, what are your brand details, what’s your mission? Then you need business goals. Metrics based business goals that you can apply your strategies towards. Last, that’s when we get to create a marketing strategy and content plan. Content is just the tip of the iceberg. And the strategy, that’s all the stuff under the water that maybe other people can’t see.

If a content plan or marketing strategy sounds like something that is out of reach for your business, listen in as I share resources and services to support any budget. Once you get a strategy in place you'll have incredible insights to move your business forward, but those insights only come when you take action. Let's stick to the process and watch the progress follow to grow your business!

Resources discussed in the show:
Content Planning Bundle to DIY your content strategy
Quarterly Content Planning VIP Session (for guided and personalized support with your content strategy)
Book a discovery call with The Consistency Corner to discuss DFY Content Services

Are you throwing marketing content at the wall and waiting to see what sticks? Book a 1:1 Quarterly Content Planning Session for a personalized plan to get consistent with your marketing and content!

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What matters even more than an effective marketing strategy? The right mindset! Business coach and entrepreneur Kristy Carruthers shares her story about building a successful business on the heels of a big setback, and how you can make mindset shifts to propel you forward.

Kristy is passionate about empowering women to create the life and business of their dreams, for themselves and their families. As an award winning entrepreneur, speaker, mentor, and podcast host, she works with women from around North America, to help them start and scale their businesses, and create freedom through entrepreneurship.

Kristy’s story and the mindset shifts she had to make in order to be successful as an entrepreneur. Listen in and we talk about how trategy alone will not give you the freedom you are looking for as an entrepreneur.

Connect with Kristy:
shecorporated.com
Podcast: onestepempire.com

Learn 5 tips to stop the scroll and take back your energy, while still using social media as part of your marketing strategy.

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!).

Connect with The Consistency Corner

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This week on The Consistency Corner Podcast we are talking about Facebook and Instagram Ads. I think a lot business owners get really overwhelmed when thinking about ads, so we are bringing on ad agency owner and expert, Liz Boer to discuss when and how to start running paid ads.

Liz Boer helps purpose-driven entrepreneurs create unlimited impact and income through profitable, value-packed online courses. As a marketing strategist and sales funnel coach with over 10 years under her belt helping online businesses grow their revenue through smart automated systems, paid traffic campaigns, and direct response copy, she knows the sustainable strategy to scale new offers and existing ones. Liz has proven results from having built and consulted on over 150 funnels through her marketing agency and she loves spilling all her secrets of what’s working now on her podcast and group coaching programs.

Connect with Liz to learn more at https://lizboer.comFACEBOOK: https://web.facebook.com/lizboerdigital/
INSTAGRAM: https://www.instagram.com/lizboer_com/
LINKEDIN: https://www.linkedin.com/in/liz-boer-576ab827/
PINTEREST: https://www.pinterest.com/lizboerdigital/_created/

Learn 5 tips to stop the scroll and take back your energy, while still using social media as part of your marketing strategy.

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!).

Connect with The Consistency Corner on Instagram

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On this week's episode of The Consistency Corner podcast, Ruthie shares her analogy that marketing is like salad, it takes time and sometimes it’s slow. We know in our microwave society everyone wants a quick fix, but with this mindset shift we dive into why you need to remember the long game...and why it's even more important in a less than healthy economy.

The secret sauce is in the consistency. I’m willing to bet if you added one serving of vegetables to your lunch everyday for a year, you’ll improve your health. And when you layer on other superfoods and more water and eliminate the things that don’t serve you it will improve even more. But none of this happens over night. Or in one week. It’s the momentum and the consistency that make the difference.

If you need support in getting consistent, connect with Ruthie on Instagram to learn about The Consistency Corner done for you or done with you services, or workshops to support you DIY your marketing strategy with consistency.

Learn 5 tips to stop the scroll and take back your energy, while still using social media as part of your marketing strategy.

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!).

Connect with The Consistency Corner on Instagram

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In this week's episode of The Consistency Corner Podcast we have a conversation with branding and advertising agency veteran, Cindy Haynes from EraserFarm. In this episode, you'll understand the power (and cost) of great on brand design and investing in design before investing in ads. Plus we discuss a little bit about the creative process it takes for a designer or agency to really nail a brand's website or content.

As the former Sr. VP of marketing for Front Burner Brands, Cindy was directly responsible for overseeing the full-service and fast-casual national restaurants, Grillsmith, Burger 21 and The Melting Pot. Prior to joining Front Burner, she was a Sr. VP for 22squared where she managed clients like Shoe Carnival and Publix Super Markets by developing branding, traffic and sales-driving campaigns. Cindy has also managed accounts such as McDonald’s, Dollar Rent-A-Car and Melitta Coffee by creating custom promotions and programs that translated national advertising into local store marketing. She brings over 25 years of leadership across retail, integrated advertising and marketing platforms. Cindy is a proud mommy of a beautiful little girl named Olivia.

Currently, as the leader of a small boutique agency, Cindy understands the struggles small business owners often face, but also knows there is power in small. She combines her background supporting big brands in the restaurant space and as an agency leader, with the small and collaborative atmosphere her team provides to deliver powerful brand, website and content design for all types of businesses.

Connect with Cindy at:
https://eraserfarm.comor on LinkedIn

Learn 5 tips to stop the scroll and take back your energy, while still using social media as part of your marketing strategy.

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!).

Connect with The Consistency Corner on Instagram

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On episode 68 of The Consistency Corner Podcast we are talking about how systems can support you with onboarding and hiring, and why that is so important for consistency in your brand. Online business manager Tricia Tzikas shares how she supports her clients with systems, including systems to support your brand through hiring.

Tricia is an Online Business Consultant, Systems Expert, and Chief Operating Explorer based in Augusta, Maine. She helps online coaches & educators stop spinning their wheels and align their behind-the-scenes with the business and life they actually want.

Connect with Tricia and learn more at www.triciatzikas.comor on Instagram @triciatzikasandco

Learn 5 tips to stop the scroll and take back your energy, while still using social media as part of your marketing strategy.

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!).

Connect with The Consistency Corner on Instagram

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On Episode 67 of The Consistency Corner Podcast we are talking with Manifestation expert Stephanie Keith about manifestation, overcoming fear and limiting beliefs and taking inspired action.

Stephanie Keith is the founder and CEO of Law of Attraction Tribe LLC, host of the Law of Attraction Tribe Podcast, creator of the Manifest it Now app, and author of Trust the Universe. After more than a decade in the corporate world, Stephanie broke free from the 9-5 grind to create a life filled with freedom and joy. Her mission is to help other women do the same and manifest a life they don’t need a vacation from.

Connect with Stephanie:
Instagram: @lawofattractiontribe
https://thelawofattractiontribe.com/

Learn 5 tips to stop the scroll and take back your energy, while still using social media as part of your marketing strategy.

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!).

Connect with The Consistency Corner on Instagram

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On this week's episode of The Consistency Corner Podcast I am serving as a brainstorming buddy and coach for my friend and health coach, Kathy Mead Fronheiser. Listen in and get inspired to brainstorm your own content through brainstorming exercises that I use with my clients. Learn what you can expect to work through in a content planning session or brand audit with The Consistency Corner.

We discuss:

Brand Content Pillars
Business Goals
Top of funnel activations (reels, SEO/Blog/ paid ads/podcast tour/networking events/tiktok, some posts, Pinterest)
Middle of funnel activations (posts, stories, email newsletter, blog, freebies)
Bottom of funnel and launch plan when you are “always launching” (email, posts, stories, close friends, DMs)
Tapping into your zone of genius. Type of content that you enjoy creating, topics you are passionate about, ways you enjoy serving…just like fitness…let’s make it FUN!

Kathy is a Wellness Coach for busy women over 40. She is passionate about helping YOU create better health through FUN, DO-ABLE and SUSTAINABLE habits. She is a great listener and genuinely wants you to be successful.

She has a Master’s Degree in Exercise Science and has been a Certified Health Coach for over 15 years. She's worked with ALL KINDS of people! What she's learned is that each of us have ways we can make small improvements to achieve BIG results in our lives. Unfortunately, these small steps aren’t SEXY .. but, they do WORK!

If you think it’s impossible to be TONED and STRONG at any age, Let her prove you wrong!

Connect with Kathy:
@kathy_mead_fronheiser
www.kathymeadfronheiser.com

Learn 5 tips to stop the scroll and take back your energy, while still using social media as part of your marketing strategy.

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!).

Connect with The Consistency Corner on Instagram

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This week on The Consistency Corner Podcast we sit down with the founding members of The Retailer Roundtable to discuss unique holiday challenges (and solutions) for product based business.
⁠
With over 45 years of retail experience, Ruthie Sterrett, Nina Gibson and Kristin Fisher get that feeling of holiday dread. You just want to enjoy your precious summer, because you know the madness is coming. ⁠
⁠
But running a product based business isn't easy in any season. ⁠
⁠
You have great products, your customers love you, but it feels like you are invisible in a super saturated market. How do people learn to love your stuff if they don’t know your brand exists? ⁠
The social media struggle is real. You have inventory to buy, stock to organize, orders to fill, customers to help and a million other things to do, how do you stay consistent on social media in a way that cuts through the noise? ⁠
⁠
If this sounds like the things that keep you up at night, you've got to join us in the Christmas in July Workshop and get ahead of the hustle. ⁠

Grab a seat at The Retailer Roundtable
Follow on Instagram @retailerroundtable

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Want to learn more about The Consistency Corner Marketing Method? Check out the workshop and course to help you apply it to your business at https://www.ruthiesterrett.com/method

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How do you grow your business with out spending thousands on ads? Or how do you make a lasting impression on the clients you worked so hard to attract?

High Touch Marketing. On this episode we are talking about high touch marketing strategies to organically grow your business with business coach, Amanda Walker.

Amanda Walker is a Certified Master Coach who inspires coaches to become better coaches. Amanda is passionate about helping coaches and online service based business owners get their clients massive results in order to grow a profitable coaching practice.

Connect with Amanda and learn more:
www.amanda-walker.comInstagram: @awalkmyway

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Want to learn more about The Consistency Corner Marketing Method? Check out the workshop and course to help you apply it to your business at https://www.ruthiesterrett.com/method

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Consistent content for your marketing helps build authority in your brand. But exactly how do you do that? On this episode, Mompreneur Guide, Megan Moran shares her framework for building brand authority to become the 'Joanna Gaines' of your world.

Megan is not only a mom to two beautiful babies under 3 (Jack + Sophia) and a wife to the most supportive husband + business partner ever, Collin, but she is also the owner of The Mompreneur Guide. As a Podcast Host, Professional Interviewer + Authority-Building Guide, Megan is on a mission to help mompreneurs connect with themselves, their community and increase their visibility so they can create movements while also being present + productive. Because as a third generation mompreneur- Megan is proof that it's possible.

Whether you are a Fixer Upper, Magnolia, silos fan or not, this episode will help inspire you to create more brand authority and add to the foundation of your brand to create a lasting legacy for your business.

Connect with Megan and learn more at:
Themompreneurguide.comInstagram.com/mompreneurguide

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Want to learn more about The Consistency Corner Marketing Method? Check out the workshop and course to help you apply it to your business at https://www.ruthiesterrett.com/method

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When was the last time you revisited your mission statement?

Do you know your brand values. Does your team? Are you using them as a filter for your business decisions?

What about your idea customer? When was the last time you revisited that persona? Has it evolved? Is there more than one?

These are all questions to ask yourself when doing a Brand Audit. And a Brand Audit is the perfect first step to doing a content audit.

In a content audit you'll ask yourself:
What’s resonating?
What and where can we repurpose?
What are we not talking about enough?

How can I used this information to plan my next quarter of content to elevate and expand my impact?

Plus in this week's episode we talk about doing a brand and content audit with a brainstorming buddy, which will give you so much more clarity and confidence in your plan! Schedule a coffee date with a friend to do your content planning, or join me at the Brand & Content Workshop on June 22nd! Live and virtual spots available, save your seat at
https://www.ruthiesterrett.com/workshop

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Want to learn more about The Consistency Corner Marketing Method? Check out the workshop and course to help you apply it to your business at https://www.ruthiesterrett.com/method

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Email marketing is one container for your content that has the power to nurture your audience (and convert them!), regardless of the ever changing algorithm on social media. But if designing fancy email content makes your head spin, you may be struggling to get consistent with using email marketing.

Enter: Conversational Email

This week's episode of The Consistency Corner Podcast, we chat with email marketing expert Ashley DeLuca on the power of conversational email. What is it, how to use it and if it's right of your brand.

Ashley has mastered email marketing for e-Commerce and service based businesses by simply putting the conversation and intention back into it. As a podcaster and keynote speaker, she's widely regarded as the go-to source for all things email marketing.

Connect with Ashley on Instagram or at https://teachmeemail.com

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Want to learn more about The Consistency Corner Marketing Method? Check out the workshop and course to help you apply it to your business at https://www.ruthiesterrett.com/method

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This week's episode of The Consistency Corner Podcast we go behind the scenes and discuss why a marketing framework matters (and what that even means), plus a peek into what I've been doing lately as I have transitioned from a corporate retail marketing executive into a freelance marketer.

As I am serving new clients and putting my method to the test, I'm sharing my best practices for creating a marketing strategy you can get consistent with so that your brand stands out to actually make an impact and an income.

Have questions about marketing your business? Be sure to DM me on Instagram your questions so I can help!

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Want to learn more about The Consistency Corner Marketing Method? Check out the workshop and course to help you apply it to your business at https://www.ruthiesterrett.com/method

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How does a busy business owner juggle the day to day running a business and marketing it at the same time? If marketing is a skill that you've found yourself avoiding, but you aren't ready to hire a full time employee to handle it, a freelance director of marketing may be the answer.

This week's episode goes behind the scenes into the world of freelance marketing with Lindsay White and answers the questions around who needs a part time director of marketing, and what that person actually does.

Lindsay White is a Director of Marketing for her clients, and owns a Marketing Agency focused on helping businesses in the financial services industry. Lindsay also helps other women grow and scale their freelance businesses by becoming DOM’s as well!Connect with Lindsay and learn more at
IG: @lindsaywhite.cowww.lindsaywhite.co

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

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When it comes to marketing your business, having systems in place can make things so much easier. And we don't just mean systems for your marketing. Systems for your life and several aspects of your business can help you better manage your time and energy. With better managed time and energy you will be able to tackle your marketing and content strategy with consistency.

On this week's episode of The Consistency Corner Podcast we chat with Systems Queen, Alexis Greco who teaches women in business to unwrap the chaos, gain sanity and be present with your family, while still growing your business.

Alexis is an Army wife and homeschooling mom to 4 young children. She's passionate about teaching business owners how to use systems & believes that you can be successful at home & biz at the same time.

Connect with Alexis on Instagram https://www.instagram.com/alexistgreco/

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

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Your marketing plan is the bridge between the brand and the business goal. And although you may think your business goal is just sales, there are actually a lot of other goals and metrics you need to be aware of to grow your business.

In this episode we dive into the Sales Equation and how it relates back to the Marketing Funnel to guide your marketing and content plan.

The Sales Equation is made up of Traffic, Conversion Rate, Units Per Transaction and Average Unit Retail. Once you set baselines for each of these you can brainstorm ways to improve them, which will all lead to improved sales! And by knowing which one to focus on, you can get more out of your marketing strategy because you'll be focused and efficient.

Want individual feedback on setting business goals, or a deeper dive on this topic? Join me on May 16th at 12pm EST for a live masterclass to deeper understand how the sales equation and marketing funnel work together and what strategies you can use to influence each part.
https://www.ruthiesterrett.com/masterclass
Register to join, or to get the replay delivered right to your inbox!

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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Learn how to use Pinterest as a small business owner, from Pinterest Manager, Chelsea Hall. Pinterest is still such an underrated platform that has so much power for gaining leads and increasing sales for businesses of all sizes, whether you are a product or a service based business.

Chelsea is a former first grade teacher turned Pinterest strategist. Helping female entrepreneurs strategically grow their email list, generate quality leads, and increase website traffic with the power of Pinterest! When she is not busy geeking out over Pinterest, you can find her spending time with family, trying new restaurants, and enjoying the outdoors.

Connect with Chelsea and learn more:
www.chelseahallsocial.com or www.instagram.com/chelseahallsocial

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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Is branding important for product based businesses?

Absolutely! In fact, I think it may be even more important than branding for service providers (only slightly though). Why? Because you can buy stuff anywhere.

Even if you have exclusive product, you do have competitors, and your brand is what creates relationships with your customers so they choose to buy from you. As a product based business your brand is defined by a combination of your content, your customer experience and your products.

If you have defined and clarified your brand details you can make sure your content, experience and product are all on brand and creating the consistency necessary to grow your business.

On this week's episode of The Consistency Corner podcast we talk with retail buying veteran, Kristin Fisher about branding your product assortment.

Kristin Fisher is the Founder + CEO of the gifting brand, Bocu and a Retail Coach for Makers. With a profitable six-figure business + over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to support female entrepreneurs and makers in their business journey from hobby to scale.

Connect with Kristin on Instagram or learn more about Bocu.

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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Cait Howard, owner and founder of Cait Rose Co., has been working with powerhouse women to launch and grow their podcasts since 2019. She helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. Listen to this episode of The Consistency Corner Podcasting to understand the power of podcasts as part of your marketing strategy, and how you can leverage it to grow your business!

Whether you are considering launching your own podcast, or wondering how you can tap into the power of podcasts without launching your own, this episode if filled with tips on supporting your business and growing all areas of your funnel through long form content, such as podcasts.

Connect and learn more from Cait:
Instagram: @caitroseco

Website (with free 7 day guide to launching a podcast): caitroseco.com

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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With all the things business owners have to handle, figuring out where to automate is critical to getting to the next level. On this episode of The Consistency Corner Podcast we chat with Entropy Organized CEO, Katie Matusky on how to build systems into your business so that it can run without you.

Whether you are looking to automate marketing tasks, or figuring out what you can outsource, Katie is a wealth of knowledge on how to do it the right way, to protect your brand.
Katie helps entrepreneurs run their businesses in a way that doesn't overwhelming them while generating more revenue. She provide private consulting, ClickUp and Dubsado setup and one-on-one mentoring for the busy business owner.

Connect with Katie and learn more at:
https://www.instagram.com/katiematusky/

https://www.facebook.com/katiematusky

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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If your brand is more than just a logo...than what is it? On this week's episode of The Consistency Corner Podcast we chat with branding expert Steph Hilfer on all the things you need to consider when defining your brand.

If you want to create something out of thin air, then Steph is your girl. She can visualize what doesn’t yet exist and bring it to life, as she did with Viim! With a background in psychology, Steph is a master at understanding people’s relationships with brands. So while Steph may sometimes live in the clouds surrounded by creative thoughts, she is grounded in solid business strategy that creates a competitive edge to all brands lucky enough to experience her Midas touch.

Learn more and connect with Steph at:
WEBSITE: getViim.com

90-SECOND VIDEO; ‘Discover Your Brand’: getViim.com/discover

BRANDING JOURNEY: getViim.com/journey

Get Viim on Instagram

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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You already know there is a lot of power in language, but how do you use language that resonates with your clients to up level your copy writing? This week on The Consistency Corner Podcast, Sarah Talbert shares her top copy writing tips to connect with your ideal client.

Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Sarah has developed a proven research process to truly dig out the language of an ideal client, research their behaviors, and turn it into copy for everything from websites to social media.

Connect with Sarah at
https://sarahtalbert.comor on Instagram!

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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Branding is defined the details, including your brand keywords and colors. This week's episode of The Consistency Corner Podcast, we dive into how to choose your keywords and colors with branding educator and photographer, Kelsey Kurtis.

Kelsey is the creator of Connection-Based Branding™ and author of “The Connection Method®”. Based in Washington, but inspiring boss ladies all over, Kelsey's mission is to empower, educate and inspire leaders in business to first genuinely connect with themselves, so that they can genuinely connect with others. She encourages you to look beyond the product, to look beyond the outward business facade, and step out in confidence by defining your brand based on connection … not just a logo.

Always a great follow on the gram, Kelsey's infectious personality and love for branding details will inspire you to step out and define the details that make your brand unique!

Connect with Kelsey at https://www.kelseykurtis.com and follow her on Instagram

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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This week we are diving into one of my favorite lessons. Using Content Themes to plan your content.

First of all, I love a good theme. Fourth of July and St. Patty's day are my favorite holidays, just for the opportunity to theme it up. But aside from holiday decor, outfits and food, themes do have a place in your content planning process.

When you choose 3-5 themes (or content pillars) use as the starting point for your marketing content, you'll have a guide for what to talk about, and a plan to create authority and build trust with your audience.

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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In addition to consistency there are 2 other C words that have a ton of power when it comes to growing your business. Community and Collaboration.

On this week's episode of The Consistency Corner Podcast we chat with business strategy coach Holly Haynes all about how leaning into community and focusing on collaborations helped her scale her side hustle to a full time business.

Holly helps female entrepreneurs take back control of their time with proven productivity techniques, systems, and structure to create a strategy that scales long term. An industry expert and featured Thrive and Entrepreneur.com author with a 20-year business consulting background with Fortune 500 companies, Holly runs her strategic coaching business, the Crush the Rush Planner company, and hosts the top 100 Crush the Rush podcast while raising her twin daughters with her husband in Columbus, Ohio.

Connect with Holly and learn more at:
www.hollymariehaynes.com/starterkit

IG: @holly_marie_haynes

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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How do you get great looking photos for your marketing without a photographer? ⁠
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Enter Stock Photography! ⁠
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But...how do you use stock photography to save you time when planning out your content - and not look like everyone else? ⁠
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Listen for top tips on using stock photos, and taking better photos yourself from photographer and entrepreneur Kylie Kelly.

Kylie Kelly is an Australian mama of two, podcast host and photographer. For 10 years she ran a successful wedding photographer business whilst being the queen of stock photography, through her membership, the KK Stock Shop. She has now pivoted to help pregnant business owners plan & fund their own maternity leave through her new business The Pregnant CEO with a virtual summit launching in May. She loves doing life on her own terms, has an obsession with true crime and can’t seem to say no when asked if she wants a gin & tonic.

Connect with Kylie:
https://www.instagram.com/_kylie_kelly_/

https://thepregnantceo.com

https://www.kkstockshop.com

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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The universe talks to us in whispers, and when we don't listen it talks to us a little louder.

This past month the universe has been talking a little louder, and I finally decided to listen. This week I'm sharing a real life behind the scenes updates of what has been happening as I'm building The Consistency Corner, and a sneak peek of an upcoming workshop.

Learn more at https://www.ruthesterrett.com/workshop

Do you remember those fun quizzes you used to take when you were a teenager in Glamour magazine? This is just like that, but about your business!

Take this five minute quiz to get customized tips on enhancing the sparkle for your brand at www.ruthiesterrett.com/quiz

Today's episode is sponsored by Bocu. Completely customized, hand-wrapped gift boxes that are truly the most fun unboxing experience. Podcast listeners save 15% with code CONSISTENCY

https://www.shopbocu.com/discount/CONSISTENCY

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When you are building a business there are hundreds, if not thousands of decisions to make. Battling decision fatigue is a real thing..and so is fear of deciding.

But, not deciding is a decision. So, what do you do to move forward when you just can't decide? This week's episode of The Consistency Corner Podcast, we chat with decision coach and speaker Marin Laukka on how to be ready enough to decide and move forward.

Marin has a Master's Degree in positive developmental psychology and certifications in life coaching and yoga. She is also the #1 New Release author of Ready Enough: Your 7-Step Guide for Life's Hardest Decisions. As the business owner of Yes&, she passionately supports women to free themselves from doubt and fear so they can make their positive impact and experience true fulfillment.

Get the first chapter of Marin’s book, Ready Enough
Connect with Marin at:

Website: www.yesandbymarin.com ⁠

Instagram: ⁠https://www.instagram.com/yesandbymarin/

Youtube: https://www.youtube.com/c/yesandbymarin

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How do you know if your marketing strategy is even working? Other than sales, there is power in digging into the data...but how long should you test a strategy before you know if it's working.

Digital marketer, Marta Luvian digs into how to measure your analytics, and how long to give it before you know what's working on this week's episode of The Consistency Corner Podcast.

Marta is the founder and owner of a full-scale digital marketing agency in Tulsa, OK where she helps businesses (solopreneurs and multi-million dollar businesses alike) in the US and Canada win in a digital world with website design, SEO, Google Ads, social or email support.

Anchor Marketing Co. has been awarded several awards this year: among them, one of the top 10 social media agencies in Oklahoma and one of the top digital marketing agencies in Tulsa.

Connect with Marta for more great tips at:
IG: www.instagram.com/anchormarketingco

FB: https://www.facebook.com/anchormarketingco

YT: https://www.youtube.com/channel/UCvS1Xf2UNJtZLr13jbXMyHQ

LN: https://www.linkedin.com/in/marta-luvian-mba-a7780342/

Website: www.anchormarketingco.com

If you are ready to stop the scroll and take back your energy, join the free 5 day challenge and be sure to connect with Ruthie on Instagram for more practical tips for your brand and marketing strategy.

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We know mindset impacts our success in business, but how is your mindset when it comes to rest and fun? In her book, Secrets of Supermom, Lori Oberbroeckling shares how scheduling fun and shifting our mindset around rest and fun is so important, especially while we are juggling all the things.

Lori Whitney Oberbroeckling is passionate about helping moms who want fulfilling careers–or side hustles or passion projects–while also wanting to feel present and connected to their families. She believes that moms can have an extraordinary home, an extraordinary career, and be extraordinarily happy at the same time. Lori wrote Secrets of Supermom: How Extraordinary Moms Succeed at Work and Home & How You Can Too! to share tips, strategies, and quick wins for moms that want it all.

Lori is a wife and mom of four, all while working as a leader in corporate America, and nurturing several side-hustles. She has a bachelor’s degree in psychology with graduate training in marriage and family therapy and counseling. She helps moms who want it all develop the skills, habits, and confidence to happily have it all.

Connect with Lori and learn more at:
https://www.secretsofsupermom.com

Find the Secrets of Supermom book on Amazon: https://www.amazon.com/dp/B08VSDJ398/

Join the Stop The Scroll Challenge and connect with Ruthie on Instagram at @ConsistencyCorner

Secrets of Supermom: How Extraordinary Moms Succeed at Work and Home & How You Can Too!

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Renee Dick, creator and founder of Fresh Life Marketing, specializes in done for you content repurposing and is teaching you how to do it yourself on this week's episode of The Consistency Corner. Renee is the girlfriend you never knew you needed in your business. Whether you're in the beginning stages of starting out, or even if you’re an established entrepreneur, her mission is to serve YOU.

Renee and I chat all about how to leverage your content pillars (and narrow them down) to create content that serves and how to repurpose that content for even greater visibility to grow your business.

Connect with Renee on Instagram or check out her podcast.
IG: @mygirlfriendrenee@freshlifemarketing

https://www.dreamstoplanspodcast.com/

Connect with Ruthie on Instagram to join The Consistency Corner community and be sure to join the Stop The Scroll Challenge!

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Julie DeLucca-Collins is the Founder and CEO of Go Confidently Services and the host of the popular Casa DeConfidence Podcast®. As a Business and Life Strategist Coach, Julie helps women business owners launch or grow their businesses, get clients, be productive, and achieve their dreams. Julie helps her clients create simple habits to achieve goals and change lives. Julie is also the best-selling author of the newly released book Confident You (simple habits to live the life you've imagined).

In this episode we talk:

Using goals and values to guide your time management
How to avoid the "compare and despair" trap on social media
Tiny habits to grow your confidence so you can grow your business

Connect with Julie to learn more!
Instagram
Facebook
LinkedIn

Check out Julie's book, Confident You and grab the bonus!
https://www.goconfidentlycoaching.com/bookbonus

Learn more about the Stop The Scroll Challenge and create habits to take back your energy on social media, without sacrificing your marketing strategy.

Connect with Ruthie on Instagram to join the Consistency Corner community!

Confident You: Simple habits to live the life you have imagined (The You Series Book 1)

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Tabitha is a Productivity Coach who is passionate about helping new mom entrepreneurs to leverage their time and energy using priority-based productivity techniques and scalable strategies. She empowers you to crush your business goals as a profitable entrepreneur and be a present mom without guilt or burnout. She’s addicted to bulletproof coffee, personal growth books, and family dance parties. As a blogger, course creator, coach, and mom with a B.A. Psychology and Masters in Business, Tabitha runs her productivity coaching business while raising her son and daughter with her husband in Alaska.

Connect with Tabitha at:
Instagram: instagram.com/themamamatters

Facebook: facebook.com/themamamatters

Blog: www.themamamatters.com

Free CEO Hub: https://www.themamamatters.com/ceo-hub/

Join the Stop The Scroll Challenge and connect with Ruthie in the Consistency Corner

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If you have ever struggled with consistency in your marketing, you might be in need of a momentum restart.

Coach Amber Bibelheimer developed The Momentum Restart Method to support you in getting back on track. Listen in as we discuss common roadblocks, tools to get your momentum going and how to reset if you get off track being consistent.

Grab Amber's FREE Restart Road Map and be sure to connect with her on Instagram and check out The Momentum Restart Podcast.

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Ania Barycka, aka “The Instagram Hashtag Queen,” has been named Top 10 Social Media Managers to Watch in 2021 in Yahoo Finance. Ask Ania Media started as a side job in March 2020 while Ania worked full-time in Law, in record time it has transitioned to a fully booked success story! In addition to her social media management services, Ania shares her knowledge with various coaching services including her best-selling Hashtag Webinar.

Connect with Ania and learn more at:
Website: AskAniaMedia

Instagram: @askaniamedia@askaniacoachLearn more about creating a marketing strategy incorporating social media without the burnout and overwhelm, with the Stop The Scroll Challenge from The Consistency Corner.

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Laura Rubin is a reformed hustle bunny, joy seeker and lover of life. After years of riding the hustle train she made the courageous decision to take back her life. Her journey has taken her from living life by default to living life by design. She now encourages, empowers and inspires other battle-weary corporate and entrepreneurial hustlers to unwind from the grind of overwork and burnout. As their Personal Joy Trainer, she gives them permission to forget the hustle and step into a life of purpose and fulfillment. Freeing themselves from society’s definition of success to start living in ease, grace, joy and flow.

This time of year is the perfect season to lean into the power of pause and be intentional with your time. Take a minute for you and listen in to learn how to redefine success without the hustle.

Learn more from Laura with a discovery call - https://calendly.com/lauramarierubin_forgetthehustle/connection-call

Or connect with her at:

www.lifewithlauramarie.com

https://www.instagram.com/lifewithlauramarie/

https://www.facebook.com/LauraMRubin01/

https://www.linkedin.com/in/lauramarierubin/

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Can you plan the framework for your marketing strategy for an entire year in just a couple of hours? Yes!

I walk you through a 4 step process to plan your content themes for 2022 to support your business goals and take some of the overwhelm out of creating marketing content.

Listen to the end of the episode for your homework and a chance to win a prize for getting it done! Download the Content Planning Bundle to support you in your 2022 planning, I can't wait to see your brand sparkle!

Message Ruthie on Instagram if you have any questions, and to let me know when you've done your homework!

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Great marketing starts with the right mindset, and the right mindset is built on a foundation of confidence. If you've ever struggled with self doubt (and who hasn't?). this episode shares some new ways to create consistent confidence that will help bring out your sparkle.

Jenny Zook is the founder of the Confidence Collective where she teaches busy women easy steps to build confidence in ourselves. Through Jenny’s focus on style, wellness and mindset she helps you gain confidence through a streamlined system that might surprise you.

Follow Jenny on Instagram
Learn more at The Confidence Collective

Learn more about The Consistency Corner

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If you are talking to everyone, then no one is really listening. This episode of The Consistency Corner Podcast we talk with Katrina Klooster about the importance of narrowing your niche and how to pick one if you have no idea where to start.

Katrina Klooster is a life and business coach for newish female coaches. She helps coaches mine their personal stories to find a niche that aligns well with who they are. From there she helps them create an offer and simple sales plan so they can show up more consistently in their businesses and make more money.

Connect with Katrina:
Website www.katrinaklooster.com
Instagram: https://www.instagram.com/katrinaklooster/.

Free Resource: Your Guide to Nail Your Perfect Niche and Identify Your Ideal Client

Narrowing your niche fits in perfectly with the Consistency Corner Content Planning Bundle. Grab yours and start planning your content without the overwhelm!

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Balancing motherhood and business isn't easy, but a network of supportive mom friends, and a game plan for self care sure helps. Listen in on a conversation with real moms discussing real life and how to balance all the things without sacrificing taking care of ourselves.

Soldier and army wife, Sydni Murhpy (who holds multiple degrees in nutrition) is one of my favorite real life mom friends, who walks the talk of cheering each other on while keeping it real. Listen in on our real life conversation about mental health, nutrition (along with making it easy for busy families), self care and why it's important to share our own less than perfect momhood experiences.

Connect with Sydni on Instagram at https://www.instagram.com/sydnilmurphy/

Join the Consistency Corner Community at https://www.instagram.com/consistencycorner/ or grab your free Content Planning Bundle at www.ruthiesterrett.com

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Being a values based brand is rooted in authenticity, but how do we show up authentically especially when the comparison monster is creeping in? Listen in on our conversation with Tracy Borreson on being authentically you as you grow your business.

Tracy Borreson is a mompreneur and brand identity coach on a mission to help entrepreneurs align their business with their personal brand to make better business decisions and choose the marketing strategies that “fit” them. With 15 years of experience in corporate marketing, Tracy witnessed so many businesses wasting their time and money on marketing strategies that didn't fit their brand, just because someone else said they "should" do it. So now, she's helping entrepreneurs and small businesses avoid that trap by organically using their unique brand voice to grow their influence.

Learn more about Tracy:
https://www.linkedin.com/in/brandsthatspeak/

https://www.facebook.com/tracy.l.borreson/

https://www.instagram.com/tracyborreson11/

WEBSITE: https://www.tlbcoaching.com/

RESOURCES: https://www.tlbcoaching.com/personal-brand-campfire

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Have you ever wished you had a sounding board as you worked through the details of your brand? Or wondered if you were on the right track as you map out your mission, vision and values?

Listen in as Ruthie take you behind the scenes and let's you listen in to a Brand Audit session with Dr. Kaylee Hackney as we discuss Kaylee's personal brand, business goals and content strategy.

Learn more about how to balance work and family while living an elegant life, and follow Kaylee:

Instagram: @kayleejhackney

Facebook: @KayleeHackney

Website: https://www.kayleehackney.com/

Resources: Elegant Balance WorkbookLearn more about working with The Consistency Corner for your own Brand Audit or intensive 3 Month Marketing Mentorship for customized feedback and support to build a brand that sparkles to make an impact and an income.

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Jamie is the operations director for a growing education non-profit, a wife, mom of two, and expert in creating processes in your routine. Her 9-5 is finding efficiencies, so she applied those business concepts to her family, so she could find more time in her day for herself and her business. She helps busy working moms ditch overwhelming to-do lists and organize their families, homes, and careers like a chief operating officer (COO), so they can have more time for what they love most.

This episode walks you through how to use Jamie's 5 step process to delegate so you can get more of your priorities done, without the guilt!

Check out Jamie's tips on How to Say No Without Guilt and follow her on Instagram for more!

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You've probably heard about defining your ideal customer avatar demographics. How old she is, what's her income, does she have kids, where does she live, etc. But this week we are going to dig deeper into core desires, fears, interests and need.

We're going to niche down. I know that can sound scary, because it might feel like as you narrow your audience you are missing people.

But really the opposite is true, As you narrow your audience and talk specifically to the right person, your audience of right people will grow.

When you know who you are talking to, plan your content using the Consistency Corner Content Planning Bundle!

Join the Consistency Corner community over on Instagram for more tips on marketing made easy!

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Marisa Lonic is the founder of Mama Work It. She’s a working mom of four kids, and expert Time Momager. Marisa helps busy moms juggling mom life, work life, wife life, fill in the blank life via her books, courses, and coaching programs. Her time management and goal achievement strategies have helped the most overwhelmed mamas turn their dreams into reality, even when they thought they had no time to make any of it happen.

Connect with Marisa:
Website: www.mamaworkit.com

Instagram: www.instagram.com/letmamaworkit

Facebook: www.facebook.com/letmamaworkit

Join the Consistency Corner Community on Instagram and be sure to join the Stop The Scroll Challenge for even more time saving tips!

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Hours and hours on social media can leave you feeling drained. Even if you are not spending all of those hours all at once, the time spent scrolling adds up. 10 minutes here 15 minutes there 30 minutes here 45 minutes here it adds up. You realize you check your app usage and you have spent three hours or more scrolling social media. What else could you have done with that time? Is that time really serving you?

Learn 5 tips to stop the scroll and take back your energy, while still using social media as part of your marketing strategy.

Join the Stop The Scroll Challenge for bonus tips and some accountability in minimizing your time on social media (without sacrificing your business goals!).

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If you are juggling all the things, you have got to make sure you are creating a system for self care to keep your cup full. You can't fill from an empty cup for long, so what are you doing to pour into yourself? Listen up as I share 6 simple strategies for taking care of yourself so you can be at your best, and real life tips for making it easier to incorporate them.

Connect in the Consistency Corner over on Instagram and share your favorite ways to incorporate self care: www.instagram.com/consistencycorner

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Nina Gibson teaches female entrepreneurs how to unlock their website’s SEO potential & grow online brand visibility, by taking the scary out of search engine optimization. She helps you understand why SEO matters and how to incorporate it into your overall marketing and content strategy.

Through a focus on community and mentorship Nina prioritizes breaking down the technical aspects of SEO to support women in business leverage it as a way to drive online traffic on auto-pilot. While SEO strategy is not a magic pill, it's like a vegetable or a work out, and leveraged with consistency will give you a healthy online presence.

Follow Nina on Instagram and learn more about working with her or download the SEO Checklist at https://ninagibson.co

Use the SEO tools for content planning along with the Consistency Corner Content Planning Bundle to make the most of your long form content!

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My girl Oprah had a sign on her dressing room door that says "You are responsible for the energy you bring into this space". If we are responsible for our own energy, we have to let go of the mom guilt we often feel about doing things that give us energy.

You know self care is not selfish, but have you been intentional about doing things that give you energy? Or setting boundaries around the things that drain you to protect your energy?

Listen to this week's Mindset Monday episode for tips on creating more energy, protecting your energy and letting go of the guilt.

And if social media is one of the things that sometimes drains your energy, join the 5 day Stop the Scroll challenge, kicking off November 9th! https://www.ruthiesterrett.com/stopthescroll

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Understanding the marketing funnel will help you set intentional business goals and create a marketing strategy and content plan to actually achieve those goals, with out feeling like you are just throwing spaghetti at the wall.

On this episode we'll discuss the difference between the attract, nurture and convert phases of your business and how content that helps your audience get to know, like and trust your brand helps you move your customer through the funnel (without worrying about number of likes and followers!)

Follow along on Instagram to learn more at or connect with Ruthie to book a one on one content and branding audit.

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Learn how to step into a CEO Mindset in your business, even if you are just getting started. Award winning coach and fellow cheerleader of female entrepreneurs, Laura Gmeinder shares how to push past your fears and become the CEO your business needs you to be.

Be sure to grab Laura's resource 7 Ways to Lead In Your Business for more actionable steps to step into the CEO role you were made for.

Learn more from Laura at:

Instagram www.instagram.com/laura_gmeinder

LinkedIn https://www.linkedin.com/in/lauragmeinder/

Facebook https://www.facebook.com/lauragmeindercc

Website: www.lauragmeinder.com

Join the Consistency Corner Community over on Instagram and be sure to grab your FREE Content Planning Bundle.

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You don't know what you don't know, and when you are new in your business or marketing it might seem like everyone else has it all figured out. You aren't even sure what to ask, because you don't know how creating content comes so easily for everyone else.

I've got you! I'm sharing a few behind the scenes tips and tools to make content creation easier. Use these along with your Consistency Corner Content Planning Bundle and you'll be on your way to creating great content without overwhelm!

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We talk a lot about being a values based brand inside The Consistency Corner...but what does that even mean? This week's episode digs into how to define your core values and use them as a road map for your marketing, as well as your business growth.

Looking for help getting started using your core values to create content that helps your brand stand out and sparkle? Checkout the Content Planning Bundle with bonus Mini Brand Kit at www.ruthiesterrett.com

Connect with the Consistency Corner Community on Instagram at www.instagram.com/consistencycorner

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Are you using stories as a part of your marketing plan? Listen in for tips on how to make sure you have a strategy behind your stories content, and a content plan to nurture your audience and help grow your business,

Grab the Consistency Corner Content Planning Bundle with bonus Mini Brand Kit at www.ruthiesterrett.com

Connect with Ruthie on Instagram at www.instagram.com/consistencycorner

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Today we are talking about the power of personal development, and why you need it everyday! You can't shower once a week (well I guess you could, but ew....) and consuming personal development content daily is like a shower for your mindset.

This week's Monday Mindset episode explores a growth mindset foundation and habit of personal development and how it helps your mindset, which ultimately helps your business.

Connect with The Consistency Corner Community on Instagram at www.instagram.com/consistencycorner

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Are you using Reels in your social media strategy? Learn best practices to create reels even on a busy schedule, and create content that aligns with your brand and business goals.

Grab the Consistency Corner Content Planning Bundle with bonus Mini Brand Kit:
www.ruthiesterrett.com

Connect on Instagram: www.instagram.com/consistencycorner

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Welcome to episode 16 of the Consistency Corner Podcast! On today’s Mindset Monday episode we are going to talk about the power of affirmations. I don't know about you, but words of affirmation are my love language...and as a form of self care I have learned I need to regularly incorporate affirmations into my routine to grow my confidence and keep me on track toward my goals. Learn tips to incorporate affirmations into your day and help you use affirmation in both your business and personal life.

Connect with Ruthie on Instagram to share your favorite affirmations.

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Welcome to episode 15 of the Consistency Corner Podcast! Last week in part 1 of Creating Your Brand Guide we talked about your brand’s mission, vision and values and defining your ideal customer. Today we’ll be taking that foundation of your mission, vision and values and start to define how we show up and convey that message to our ideal customer. .

This week you'll learn how to clarify your message, tone and visual style and define the details of your keywords, colors, taglines, copy points, fonts, logo, brand story/about me, key images and hashtags.

I have a bonus resource available for you this week. Check out the mini brand kit template so you can begin pulling the elements of your brand guide together. Use this is a blue print or road map when planning your content!

MINI BRAND KIT: https://bit.ly/MiniBrandKit

CONTENT PLANNING TEMPLATE: https://www.ruthiesterrett.com/content-planning-bundle

Be sure connect on Instagram at www.instagram.com/consistencycorner

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Welcome to episode 14 of the Consistency Corner Podcast! Today we are going to dive into my top 8 productivity practices or tips that help you make the most of your time so you can get more done.

We'll cover: batching, using timers, getting off your phone, music/podcast, eat the frog (or the cake), delegating and eliminating, and routines/habits

Bonus: My favorite planner to help you eat the cake: Crush The Rush Planner

Save time on your marketing content with the Content Planning Bundle

Connect with Ruthie on Instagram

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Welcome to episode 13 of the Consistency Corner Podcast! Today we are going to dive into a huge piece of the Consistency Corner Marketing Method, and talk about the importance of having a Brand Guide, and what all should be included in your Brand Guide.

The Consistency Corner Marketing Method is a framework to help you create a brand that sparkles, so you can make an impact and an income. There’s 4 components of the framework that include mindset, your brand guide, your business goals and your content strategy and plan.

Listen up for the 4 components of your Brand Guide, and grab a pen because you'll definitely want to take notes in today's episode!

Connect on Instagram: www.instagram.com/consistencycorner

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Ever feel like you have 10 thousand things to do and you aren't sure where to start? Try my 3 step system for streamlining your to do list and actually get more done. You can do anything, but not everything, but this system will help you make the most of your time, even when you are juggling all the things.

Connect with Ruthie on Instagram for more mindset and productivity tips:
www.instagram.com/consistencycorner

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There are literally thousands of accounts giving you advice on content, hashtags, reels, lives, IGTV, copy writing, photo editing, engaging, growing your audience, increasing your reach and a whole host of other factors that matter on social channels.

Sometimes you probably feel like you are throwing spaghetti at the wall trying to figure out what to post on social media and nothing is sticking.

Either you sit down and try to write a post and you have no idea what to say or maybe you have so many ideas but you don't know where to start. Listen to this week's episode for a mindset shift around social media, and how you NEED content plan that can be repurposed across multiple channels to be more efficient and consistent.

Download your FREE content planning bundle: https://www.ruthiesterrett.com/content-planning-bundle

Connect with Ruthie on Instagram: www.instagram.com/consistencycorner

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Welcome to episode 10 of the Consistency Corner Podcast! It’s our first edition of Mindset Monday, where we’ll talk about some of my favorite personal development topics that help you create the right mindset to keep your cup full and be at your best with out the overwhelm and mom guilt.

Resources shared in the show:

4 Things Gratitude Journal

Contentment Journal

Connect with me on Instagram!

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The Consistency Corner Podcast is making a little pivot. On today’s episode we are going to talk about my journey to find and define my mission and why a mission and values are so important for any business to build a marketing strategy that actually works.

Learn about how your mission is the foundation for your brand and why it matters!

Connect with me on Instagram so I can cheer you on!
www.instagram.com/consistencycorner

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On today’s episode we are going to talk about your evening routine, and how a solid evening routine will help you have a better morning routine to set you up for success every day.

Connect with Ruthie on Instagram

https://www.instagram.com/theconsistencycorner

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On today’s episode we are going to talk about one of the fundamental things that will set you up for success, and that’s a solid morning routine. If you follow me on Instagram I’m sure you’ve seen my early morning workouts or journal sessions in stories, and you may have even thought “I am not a morning person, there is no way I could get up and do that”

I'll share tips on alarms that work, a beverage to treat yourself in the morning, workouts and work on your mental health plus how to implement all these steps so they stick. Grab my morning routine must haves here:

https://bit.ly/MorningMustHaves

Want more support? Hop into the Consistency Corner Community

https://www.facebook.com/groups/theconsistencycorner

Follow with me on Instagram

https://www.instagram.com/ruthie.sterrett/

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On today’s episode we are going to talk about tracking, and how tracking habits and processes can lead to progress. You can't change what you don't track, so learn tools and techniques to track and how tracking will help you get consistent.

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Welcome to episode 5 of the Consistency Corner Podcast! On today’s episode we are going to talk about habits and strategies to cut out bad habits and create new habits.

No matter what goals you are chasing after habits are critical to help you get there. When you are juggling all the things and you have to make a million decisions a day creating habits can help you automate, save time and energy and create consistency to actually make progress toward your goals. So, let’s dive in and talk about a few strategies to creating new habits first.

Want more support? Hop into the Consistency Corner Community
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Would you ever go on a road trip without a destination in mind? Of course not! That's why it's so important to create a vision for your life, so you know what you're hustling for, and if it's even what matters to you.

Everyone thinks January is prime vision board season, and while a new year is a great time to reflect and reset, you can do this anytime! I walk you through a few quick exercises to narrow down what's important to you and what you need to put on the road map to get your destination.

Want more detailed support in creating your vision? Join the Live Your Best Life Blueprint Workshop on August 22nd!
https://bit.ly/SparkleBlueprint

Want more support in getting consistent? Hop into The Consistency Corner on Facebook for more tips and support! https://www.facebook.com/groups/theconsistencycorner

Follow Ruthie on Instagram https://www.instagram.com/ruthie.sterrett/

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In this bonus episode I'm taking you behind the scenes in the evolution of The Consistency Corner and sharing how working with a coach and mastermind group helped me step into my purpose.

I believe each one of us is here on purpose and it's our job to figure out how to use our gifts to serve and this is a little back story of my journey in learning to stop apologizing for who I am, and step into who I was made to be.

Connect with me on social media to join the community of AMAZING women cheering each other on in getting consistent and confident so we can each find our sparkle and truly shine.

Want more support? Hop into the Consistency Corner Community

https://www.facebook.com/groups/theconsistencycorner

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In today's episode we are going to talk about the WHY behind your goals, and how defining your why will help you get consistent with the stuff that really matters.

We all have excuses and to bust those excuses our why has to be harder than our why not. Learn how to define your why so you can find the motivation to get going, get consistent and even if you've failed in the past.

Want more support in getting consistent? Hop into The Consistency Corner on Facebook for more tips and support! https://www.facebook.com/groups/theconsistencycorner

Follow Ruthie on Instagram https://www.instagram.com/ruthie.sterrett/

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Today we are going to talk about intentional goal setting. I know everyone loves to talk about goals around New Years, but it’s important to think about goals throughout the year! Whether it’s revisiting goals you set earlier, or setting new ones, it’s so important to approach our goals with intention. You don’t want to spend everyday running from one thing to the next and not even know what the heck you are hustling for!

We'll discuss the difference between intentions and expectations, and how to set an intention for even a short period of time or goal, so you can manage your energy and be at your best.

Want more support in setting intentional goals? Hop into The Consistency Corner Community. https://www.facebook.com/groups/theconsistencycorner

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You see when you are working toward ANY type of result, whether it’s paying off debt, training for a marathon, improving a relationship or building a business, the core pieces of the equation are the same. And if you aren’t getting the RESULTS you want, you may be missing one of these 4 key elements of the equation. It’s probably not missing...it may just need a tweak.

So what’s this magic formula? It’s called the success equation and it’s

Time + Intensity + Consistency X Belief = Results.

I’ll break down each element a little further, and share some tweaks you might be able to make in each one if you aren’t getting the results you want.

Need a consistency cheerleader to keep you going as you build your business? Follow me on Instagram and let's cheer each other on!

The Consistency Corner: Recent Episodes

Ruthie Sterrett