Decoding Healthcare Innovation: Recent Episodes
Slice of Healthcare LLC
New episodes every other Wednesday. Co-hosted by Carrie Nixon, Esq. & Rebecca E. Gwilt, Esq. Key topics center around healthcare law, policy, innovation, startups & digital health.
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
In today’s episode, co-host Carrie Nixon talks with VEDA Data Solutions co-founder and CEO Meghan Gaffney about the impact of “peripheral” healthcare innovations, those platforms and technologies which were not initially designed for healthcare.
Listen to discover:
- How a political entrepreneur and an astrophysicist saw an opportunity for healthcare innovation
- Why in-network and out-of-network physician coverage info is so cumbersome to find, use, and update—for all parties involved
- What spurred the “No Surprises” Act in Congress and how it changed VEDA Data Solutions’ business
- How COVID impacted data companies like VEDA Data
- How Meghan embraced her Silicon Valley outsider status to attract the right opportunities and employees
If you’re wondering how your IP can be used in the healthcare sector, if you are a provider or healthcare plan leader who wants to reduce the time lag of updating in-network data, or if you’re a female founder or Silicon-Valley outsider looking for ideas on fundraising and key partnerships, then you won’t want to miss this episode!
Quotables
“These amazing ideas come into the healthcare sector from a completely different industry and have a real role to play” Carrie Nixon on Ep15 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“a high-paced game of telephone between providers & health plans every day…it can take weeks for patients to get updated info on where to seek care.” @meghangaffney Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“Benefits to everyone down the line: patients get the info they need, providers get paid correctly and on time, and health plans are in compliance.” @megangaffney on Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“...the way we care for almost 400M people with quality is to reduce the administrative cost as much as we can, and we can use data to do that.” @megangaffney of @veda_data on Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Fundraising tips for women-led startups: “there is an advantage when the book wasn’t written for you, and that is that you don’t have to follow the rules because they weren’t made for you anyway.” @megangaffney of @veda_data on Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Find out more about veda here
- Connect with Meghan on LinkedIn and follow veda on LinkedIn
- More on the No Surprises Act, which goes into effect on January 1, 2022
What you’ll get out of this episode
- Why Headspace and Ginger merged into Headspace Health (and how that partnership came to be)
- Why Russ ventured into the digital health space after success in more traditional tech startups like Bizo (acquired by LinkedIn)
- What Headspace Health is doing to improve adolescent mental health—and how it impacts society
- Why Headspace Health decided to target the employer market before payers and direct-to-consumer models—and how those markets are expanding
- What unexpected benefits you’ll get from a mentor if you’re open to it (and other founder advice!)
If you’re a startup founder, investor, mental health advocate, or want to learn more about selling to employers, you won’t want to miss this conversation.
Quotables
“As a society, we have to start thinking about our brain health much earlier” @glassruss of @headspace on Ep13 of @DecodingHealth1 w/ @NixonGwiltLaw #https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“one of those mind-meld moments: clear cultural and mission alignment, fit between their wish/our need” @glassruss on @carebyginger @headspace merger on @DecodingHealth1 @NixonGwiltLaw #https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“Often I’m thinking about a decision & it seems hard until I talk to a mentor. They make it so obvious.” @glassruss #startupadvice Ep13 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Learn more about the recent $3B Ginger/HeadSpace merger here
- Follow Russ on Linkedin
- Ginger Partners with AmeriHealth Caritas District of Columbia to Bring Free On-Demand Mental Healthcare to 110,000 Medicaid Plan Enrollees
- [Video] 4X Growth in 5 Years: Why Investment in Mental and Behavioral Health is Exploding
- Episode 11: Obvious Truths our Healthcare Policy Still Doesn’t Support: Mental Health as Standard Healthcare
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
In this episode, you will discover:
- How to make KOLs a part of your strategy
- Why you need short, engaging videos
- What to budget for marketing
Key Takeaways:
- The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating.
- CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies and make your websites and webinars engaging and digestible. Make sure to always demonstrate ROI.
- 5-10% is the industry standard for allocating a budget for marketing. However, it still depends on what you have to work with or work around based on your company’s size, resources, and how many KOLs you have.
- The main responsibility of a marketing team is to understand the company’s specific buyer, get to know how they tick, where they get their information from, and how they like to be marketed and sold to.
“CIOs are humans, and we all have such short attention spans. So if you're going to try to get your information about your technology solution in front of them, you need to do it quickly, and you need to do it in an exciting and engaging way.” - Erin Erban
Resources:
Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/
Erin Dixon on LinkedIn: https://www.linkedin.com/in/erindixonmedia/
Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/
Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- What surprising channels influence health system CIOs most
- What KOLs are and why they should matter to you
- How to apply trends and statistics from this report to your marketing efforts
Key Takeaways:
- 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to attend, keep in mind where you’re going to get the most ROI for what you’re going to spend.
- 65% of buyers say a product’s regulatory status is only somewhat important to the purchasing decision. Don’t throw out the importance of compliance but invest in figuring out creative pathways to reimbursement. (For more on this, visit NixonGwiltLaw.com—that’s our special sauce!)
- According to statistics, CIOs trust media more than online media. Key opinion leaders are very important in reaching out to CIOs as they amplify the science associated with a company solution and lend a company a lot of credibility.
- The best way you can apply these statistics is not by focusing on one and abandoning the rest of the media but by keeping balance and diversification in your marketing strategy. Lean more into what works and less on the ones that don’t, but don’t completely abandon a channel just because it’s not the best.
“What we learned from the survey is that just because something isn't reimbursable, or in this regulatory framework, yet doesn't mean that buyers don't see its potential to make an impact.” - Erin Erban
“Our current recommendations to our clients, it's still about having a balance, and not going all-in on one or two channels - there needs to be diversification.” - Tom Rice
Resources:
Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/
Erin Erban on LinkedIn: https://www.linkedin.com/in/erindixonmedia/
Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/
Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
Decoding Healthcare Innovation on LinkedIn: https://www.linkedin.com/company/78064103/
Guest hosts Reema Taneja, Esq., and Kaitlyn O’Connor, Esq. of Nixon Gwilt Law sit in for a vacationing Carrie and Rebecca in this episode. These veterinary telehealth legal experts (and dog lovers!) talk to Mark Cushing, Founder and CEO of the Animal Policy Group, about the growing market for “TelePet,” which is telehealth for pets.
Listen to this episode to discover:
- How TelePet has evolved over time
- What challenges currently exist
- What need TelePet fills in veterinary care
- What stakeholders can do to help expand access to TelePet services
About our Guest
Mark Cushing is the Founder & CEO of the Animal Policy Group. A long-time political strategist, government regulatory advisor, corporate executive and former litigator, Mark focuses his advocacy practice on providing high-level strategic advice and services to clients with needs at any level of government, and key trade/industry associations in the U.S., Canada and Mexico.
Since 2004, Mark has specialized in animal health, animal welfare, veterinary and veterinary educational issues and accreditation, developing a cutting-edge practice across these sectors. He currently leads several industry coalitions and initiatives. Mark has guided successful accreditations for a growing list of veterinary colleges, and is co-founder of the Veterinary Virtual Care Association.
Mark has recently penned Pet Nation, a book that tells the inside story of how companion animals are transforming our homes, culture, and economy. Mark is a frequent speaker at veterinary medicine and other animal policy-related conferences.
About the Company
The Animal Policy Group monitors all 50 state Legislatures, Veterinary Medical Boards and Pharmacy Boards 365 days a year. Then they rely on relationships in each state, and industry partners, to implement effective plans for success.
Additional Resources
- Learn more about the Animal Policy Group
- Check out Mark’s book, Pet Nation: The Inside Story of How Companion Animals Are Transforming Our Homes, Culture, and Economy
- Watch Reema and Kaitlyn’s recent webinar on the Top 3 Legal Considerations for TelePet Startups
Join the Conversation
Are you a healthcare innovator? Tell us what topics and people you’d like us to cover in future episodes:
Decoding Healthcare Innovation on LinkedIn
Decoding Healthcare on Twitter
Follow our daily updates on LinkedIn:
Carrie
Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
In this episode, Carrie, Rebecca, and Zack discuss:
- Why Medication Assisted Treatment (MAT) is a proven treatment for Opioid Use Disorder (OUD)
- Why only 5% of clinicians are licensed to prescribe buprenorphine and how this drives traffic to the black market
- How telemedicine breaks down barriers and stigmas for clinicians and patients in the treatment of OUD, making them an ideal combination for addressing the opioid epidemic in the U.S
Key Takeaways:
- What many people don’t know is that we already have working solutions for opioid addiction and have for a very long time. A widely accepted treatment called Medication-Assisted Treatment (MAT) is highly effective at keeping people alive.
- Breaking down barriers for clinicians as well as for patients is critical to the solution. Only 5% of clinicians are licensed to prescribe buprenorphine, a medication used in medication-assisted treatment. Many people who seek treatment are forced to get medication through the black market.
- There are two main problems that telemedicine solves in regards to getting a patient into a healthy long-term treatment: getting patients to opt-in and getting them to stick with treatment.
“Telemedicine is great for allowing people to get treated privately, and do so in a way that fits into their schedule. It's also great at helping people stick with treatment.” - Zack Gray
Connect with Zack Gray:
Website: https://ophelia.com/
LinkedIn: https://www.linkedin.com/in/zack-gray-58437936
Twitter: https://twitter.com/zarkgray
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
Decoding Healthcare Innovation on LinkedIn: https://www.linkedin.com/company/decoding-healthcare-innovation/
In this episode, you will discover:
- Starting with the unmet need
- Improving mental health access
- Human-centered design process
Key Takeaways:
- Before you brainstorm an idea or conceptualize a product or service, consider first what problem, pain point, or unmet need you want to solve and build your organization or company around that.
- Improving mental health access isn’t only about considering physical factors that hinder people from being able to access the support that they need, it’s also about considering psychological ease. A person with social anxiety, for example, may find it very difficult to talk to initiate a phone call.
- Commit to having a human-centered design process where your team discovers pain points and unmet needs. Talk to people, do surveys, and do research. Don’t create a product based on assumptions.
“Let's make sure there's a real problem. Let's go through all the different workflows, let's talk to people, let's really understand what are the true unmet needs - the true pain points,? Then, let's have fun.” - Pablo Pantaleoni
About LifeStance Health:
LifeStance Health is one of the nation’s largest providers of outpatient mental health care. The company provides comprehensive mental health care for children, adolescents, and adults experiencing a variety of mental health conditions—from anxiety to PTSD to schizophrenia. LifeStance employs approximately 6,100 clinicians across 33 states and approximately 600 centers in a range of disciplines, including psychotherapy (talk therapy) and psychiatry (medication management), which ensures patients have access to a team of providers with the specific expertise in their unique diagnosis. LifeStance is committed to expanding access to mental healthcare across the country and accepts most commercial insurance plans (this is extremely rare in mental healthcare) to increase affordability.
Resources:
Website: https://lifestance.com/
LinkedIn: https://www.linkedin.com/in/pablopantaleoni/
Twitter: https://twitter.com/PabloPanta
Episode 52: Practical Applications of AI in Healthcare with Joseph Zabinski, PhD of OM1
Episode 13: Startup, Merger, and Mental Health Advice from CEO of Headspace Health, Russ Glass
Episode 46: Expanding a DTx Business from the EU to the US with Petter Aasa of Vitala
Episode 53: Transitioning a Pediatrics Research Project to a Commercial Healthcare Business with Picterus CEO Tormod Thomsen
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn:https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- The importance of business development in digital health startups
- Transparency with your investors
- Taking patient monitoring out of the hospital
- The advantage of building a key opinion leader network
Key Takeaways:
- One common scenario in digital health startups is that they have a high technical and clinical competence, but they don’t have a plan for how the final product is going to be positioned in the market and how the company is going to be financed in the long term.
- Bring in the right investors as early as you can and have a transparent conversation with your investors about how the journey of the company is likely going to be. Be open about the hurdles that clinical companies have to face in terms of regulations and other expenses.
- The hospital systems end up spending a lot of resources following up, which ends up taking from the resources that could be spent on treating patients. That’s why any product or service that could take patient monitoring out of the hospital without compromising care will get a lot of traction everywhere.
- Build the right key opinion leader network in order to really understand how to get the product into the market. It might take some investment of time, but it’ll be worth it. Know where the right places are to go, who the right people are to reach out to, and what is the best approach to get them to buy into your product.
“Everything you can do to move services or patient monitoring out of the hospital without compromising care is something that is well getting a lot of traction everywhere.” - Tormod Thomsen
Resources:
Website: https://www.picterus.com/
LinkedIn: https://www.linkedin.com/in/tormod-thomsen-a4b1509/
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, you will discover:
- AI is for optimization and not replacement
- The two hurdles to implementing AI in healthcare
- The benefit of LLMs in healthcare
- Using AI to improve diagnosis and treatment
Key Takeaways:
- Every time there’s a new technology, there’s always a lot of fear surrounding it. With AI, we must always focus our intention on and enlighten people with the fact that these technological advances are for the optimization of work and not for the replacement of people.
- Conservatism in regard to AI will always be one of the biggest hurdles in its implementation. This is because we want to make sure that there will be no harm caused in using this tool. When querying for information that might be critical for treatment, it should be able to give out accurate results. Another hurdle is the integration of AI tools into clinical workflows.
- LLMs are very good at helping extract and summarize information from messy datasets. A practical application for this is saving clinicians’ time by summarizing physician’s notes.
- AI can be used as a tool to identify subtypes of diseases within large categories, leveraging patient data to improve diagnosis and treatment.
“We're not trying to replace the humans involved in the process. There are many, many things they do that AI will never do as well as them. In my opinion, we're augmenting and helping, just like other tools would.” - Joseph Zabinski
Resources:
LinkedIn: https://www.linkedin.com/in/zabinskijoe
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- How to make KOLs a part of your strategy
- Why you need short, engaging videos
- What to budget for marketing
Key Takeaways:
- The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating.
- CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies and make your websites and webinars engaging and digestible. Make sure to always demonstrate ROI.
- 5-10% is the industry standard for allocating a budget for marketing. However, it still depends on what you have to work with or work around based on your company’s size, resources, and how many KOLs you have.
- The main responsibility of a marketing team is to understand the company’s specific buyer, get to know how they tick, where they get their information from, and how they like to be marketed and sold to.
“CIOs are humans, and we all have such short attention spans. So if you're going to try to get your information about your technology solution in front of them, you need to do it quickly, and you need to do it in an exciting and engaging way.” - Erin Erban
Resources:
Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/
Erin Dixon on LinkedIn: https://www.linkedin.com/in/erindixonmedia/
Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/
Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- What surprising channels influence health system CIOs most
- What KOLs are and why they should matter to you
- How to apply trends and statistics from this report to your marketing efforts
Key Takeaways:
- 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to attend, keep in mind where you’re going to get the most ROI for what you’re going to spend.
- 65% of buyers say a product’s regulatory status is only somewhat important to the purchasing decision. Don’t throw out the importance of compliance but invest in figuring out creative pathways to reimbursement. (For more on this, visit NixonGwiltLaw.com—that’s our special sauce!)
- According to statistics, CIOs trust media more than online media. Key opinion leaders are very important in reaching out to CIOs as they amplify the science associated with a company solution and lend a company a lot of credibility.
- The best way you can apply these statistics is not by focusing on one and abandoning the rest of the media but by keeping balance and diversification in your marketing strategy. Lean more into what works and less on the ones that don’t, but don’t completely abandon a channel just because it’s not the best.
“What we learned from the survey is that just because something isn't reimbursable, or in this regulatory framework, yet doesn't mean that buyers don't see its potential to make an impact.” - Erin Dixon
“Our current recommendations to our clients, it's still about having a balance, and not going all-in on one or two channels - there needs to be diversification.” - Tom Rice
Resources:
Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/
Erin Dixon on LinkedIn: https://www.linkedin.com/in/erindixonmedia/
Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/
Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
Decoding Healthcare Innovation on LinkedIn: https://www.linkedin.com/company/78064103/
In this episode, Carrie, Rebecca, and Adam discuss:
- Why digital health startups need to calculate ROI
- What types of organizations to consider targeting as customers
- What range of ROI Adam sees digital health companies produce
- How to supercharge success by creating value pathways
Key Takeaways:
- When you’re pitching to a CFO, they’re going to be looking for the answer to two questions: 1.) Are you going to bring my organization more revenue? 2.) Are you going to reduce the overall cost structure across my organization? You need to have a clear cut answer. CFO’s tend to be calculation-oriented people.
- There are five types of organizations you can target as customers:
- Health plans
- ACOs (Accountable Care Organizations)
- Hospitals
- Employer groups
- Self-insured employers
- The ranges of ROI for digital health companies can go as low as 2x to as high as 20x or 30x, depending on the estimates that are used.
- Create value pathways. Think about how your digital health company is going to lead to potential overall additional revenue or additional savings for your clients. Write it out and add it into your demo.
“Pricing is a bit of an art but I’m a believer that ROI should be driving what your pricing is.” - Adam Block
Connect with Adam Block:
Website: https://www.charmeconomics.com/
LinkedIn: https://www.linkedin.com/in/adameblock/
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, Carrie and Rebecca discuss:
- What a minimum viable revenue model is
- What 5 questions they ask every new revenue model client
- Why healthcare business rules are different from every other industry
- Why determining a revenue model must include designing a compliant business arrangement
- What happens when your revenue model is noncompliant
Download the checklist here: https://bit.ly/3TxMKCN
Find the episode transcript at our website: https://nixongwiltlaw.com/dhi-podcast/
Key Takeaways:
- The first question you must ask is, “what are you selling”? For example, a vendor of RPM is often selling software, devices, and clinical services in the form of management services.
- Identifying who your customers are or what revenue streams you have available is a key step in figuring out what the available payment mechanisms are. You may have more options than you think.
- In healthcare, designing a compliant business arrangement is key to capturing revenue without getting yourself in trouble. Noncompliance is a revenue risk.
- Consider what documents you need to make the arrangement viable.There may be more than you think due to the complexity of the healthcare industry.
“If you’re using those non-compliant business arrangements to capture the revenue, that revenue down the road may be clawed back from you.” - Carrie Nixon
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode discover:
- How to apply experiences from other industries to healthcare
- Why you need to focus on customer experience in healthcare
- How to navigate the challenges of working in the home health space
- What the advantages are of being missions oriented
Key Takeaways:
- Being in varied and different roles or industries gives you the unique opportunity to provide your learnings from those roles and apply them to your current ones. Learn the industry as fast and as deeply as you can and inject your experiences.
- Other companies treat their customers as guests, but it’s different in healthcare. It’s time for companies to step up and make healthcare a more personalized, pleasant, and convenient experience.
- There are certain challenges that come with a home-based healthcare service like Sprinter Health. Some of them are hiring qualified people, managing their time, and dealing with the challenges each city presents.
- Being mission-oriented will help the company navigate through rapidly changing times and prevent people from being distracted by “shiny objects” that appear along the way.
“Being mission-oriented, and always keeping your eye on what you're trying to achieve is super important. In this market where things are changing and innovation is happening, if you have that kind of North Star guiding your decisions, it is incredibly helpful to navigate…”- Seema Otoya
Resources:
Connect with Seema on LinkedIn: https://www.linkedin.com/in/seemaotoya/
Company website: https://www.sprinterhealth.com/
Careers at Sprinter Health: https://jobs.lever.co/SprinterHealth
Learn more about Care at Home on the Nixon Gwilt Law blog: https://nixongwiltlaw.com/care-at-home
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, you will discover:
- A simple definition of a value-based enterprise
- Why are Value-Based Enterprise arrangements very well suited to digital health companies?
- How Value-Based Enterprises reward teamwork between organizations
Key Takeaways:
- A value-based enterprise or VBE, is essentially a regulatory construct that permits substantial freedom in how organizations can pay providers for services. That freedom is gained in exchange for adhering to certain requirements around the relationship between the parties and how providers participate in value-based care initiatives.
- Digital health companies come from the tech world, and the tech world is all about subscription-based revenue. Payment based on a capitated model is one of the explicitly contemplated types of payment systems within the value base enterprise exception. Digital Health Companies have a leg up on other businesses because they're working within that capitated framework.
- The promise of value-based enterprises is that they really reward the organizations that are able to get together and work as a team. The government has recognized this and has built constructs that allow people to dip their toes in the water and explore to see how it works and maybe build something better.
“I discovered a lot of things that I think make value-based enterprises very well suited to digital health companies. They have a leg up on other businesses because they work within that capitated framework. A lot of the benefits that come with being a tech-oriented business can carry over into that quality accountability type world.” - Luis Argueso
Resources:
Website: https://www.inhealthadvisors.com/
LinkedIn: https://www.linkedin.com/company/inhealth-advisors/
Twitter: https://twitter.com/inhealthadvice
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- The food allergy and treatment landscape
- Protein design opening a new landscape of treatment possibilities
- Shifting from investing to the operational side of startups and navigating the world of biotech as a female CEO
Key Takeaways:
- The treatment for food allergy is difficult because it requires a balancing act between efficacy and safety. This is because food proteins that are needed to train the body to reduce its allergic reactions are often also the cause of allergic reactions.
- Through breakthroughs in protein design, Ukko has shown that it is possible to isolate the two parts of a protein and create a new one that can be used for more effective and safer immunotherapy, essentially removing the harmful part of the protein and keeping the part that trains your body to reduce its allergic reaction.
- The best thing that VCs can do is to experience the operational side, it makes you a much better VC on so many levels. It shifts your empathy and your understanding of what the CEO is going through. If you make the move from VC to founder, you will have great tools that will also make you a better fundraiser.
“I think that the best thing VCs can actually do is experience the operating side. There's something about understanding the roller coaster, the experience, the day to day of this person who just walked into your room - this is their blood, sweat and tears.” - Anat Binur
Resources:
Website: https://www.ukko.us/
LinkedIn: https://www.linkedin.com/in/anatbinur/
Twitter: https://twitter.com/abinur
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- What is a patent?
- How soon should you invest in patent protection?
- What you need to know about design patents for digital companies
- What the advantages founders gain from talking to a patent attorney
Key Takeaways:
- A patent gives you the right to exclude others from making, using, selling, or importing your invention. It is a defensive measure to make sure that your work is protected.
- Invest in patent protection for your idea before publicly disclosing it without a confidentiality agreement so that you won’t risk losing your rights. Once you disclose your invention publicly, you’ll have one year to file for a patent.
- Creating an interesting graphical user interface for an app, for example, can be protected under design patents. That’s a way for companies to protect the user interface for some applications.
- Anybody can file a provisional application with the PTO, but it’s still more advantageous to talk to a patent attorney since they will make sure that the claims are as broad as possible to cover all possible different iterations.
“USPTO is a ‘first-to-file’ system. So it's not necessarily first to invent, it's whoever's in the door first. So if they are about to disclose it at a trade show, or to prospective investors, then they want to make sure that their patent is in the office.” - Giordana Mahn
Resources:
Fish & Richardson Attorneys Author IAM Article "Neglect Begets Opportunity in Femtech IP": https://www.fr.com/insights/thought-leadership/articles/fish-richardson-attorneys-author-iam-article-neglect-begets-opportunity-in-femtech-ip/
Protecting Your Femtech IP(Webinar): https://www.fr.com/insights/webinars/protecting-your-femtech-ip/
The Basics of Design Patents(Webinar):
https://www.fr.com/insights/webinars/the-basics-of-design-patents/
Successful Patent Strategies for Digital Health and Digital Therapeutics(Webinar):
https://www.fr.com/insights/webinars/successful-patent-strategies-for-digital-health-and-digital-therapeutics/
Fish & Richardson: https://www.fr.com/
LinkedIn: https://www.linkedin.com/in/giordana-mahn-32832212/
Women Of Wearables: https://www.womenofwearables.com/
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, you will discover:
- How interactive patient care will impact the future of healthcare
- How vendors can be successful in the digital health space
- What technologists and innovators should keep in mind
Key Takeaways:
- The pandemic accelerated the growth of the digitalization of healthcare. Healthcare providers need to look into leveraging technology that will reduce the burden of work for nurses and staff so that they could focus on what is important.
- Missing information is a huge reason for stress both for patients and providers. Anything you could do to fill the gaps in information ensures a better overall experience for the patient and improves the outcome, possibly helping them recover more quickly.
- It’s impossible to be good at everything, but there is always one thing that you’re great at. As a vendor, apply this mindset by focusing on one specialization that will make you preferable to a feature or functionality that might already be established.
- People who are great at developing technology and creating solutions should never lose sight of the human element. Another thing to keep in mind is that new technology only works if it is ingrained in the culture and that there’s adoption of how it’s going to work in the organization. Lastly, keep it simple.
“What's happening with digital technology is we are looking for the ability for us to create force multipliers that reduce the burden of work for nurses and clinical staff that allow them to focus on what's really important, and that's taking care of patients’ medical clinical needs.” - Dave Bennett
Resources:
Website: https://pcare.com/
Dave Bennett on LinkedIn: https://www.linkedin.com/in/staywellbennett/
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, you will discover:
- Why price transparency is important
- How to understand the impact between a $0 option and a $250 option in the moment of decision
- How data transparency impacts patient access and health equity
Key Takeaways:
- Moving to a more consumer-directed and consumer-focused model means focusing on creating more transparency on the area of pricing. By bringing this information upstream, we will be able to build trust between the patient and the provider.
- The difference between a $250 drug and a $0 drug can be meaningful to a lot of people. Providing this option isn’t impossible, it’s only a matter of getting the right answer to the right decision-maker when those things are happening.
- Consumer-driven healthcare is the most important health equity issue to solve. Half of America can’t incur $1,000 of unexpected expenses without financial ruin. Providing information to the right people can go a long way in contributing to the solution.
“Things that we can automate, we should automate.” - Kyle Kiser
Resources:
Website: https://arrivehealth.com/
LinkedIn: https://www.linkedin.com/in/kyle-kiser-68ba218/
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, you will discover:
How continuous touch can help patients’ health improve continuously
What the similarities and differences are between the EU and the US in the healthcare space
Why healthcare companies should focus on preventive healthcare
What Petter recommends for EU companies that plan to expand to the US
Key Takeaways:
Remote therapeutic monitoring codes came about with the belief that continuous touch with a patient during the course of their needs for exercise and therapy is going to help them progress instead of backsliding. This part of the process needs to be reimbursed to make sure that it is continually done and that the patient’s well-being continuously improves.
The US and EU face similar challenges. Both markets don’t have a strong focus on preventive healthcare, focusing more on improving reactive measures. One difference is that the EU is very good at building innovation but is not good at supporting companies’ transition to adaptation which is why many EU companies migrate or expand to the US.
Both the US and the EU market have a lot of incentive to focus on prevention: an aging population leading to a high prevalence of chronic diseases, rapidly increasing healthcare costs, and how diet, sleep, alcohol, and tobacco usage account for 90% of the total health determinants.
Find the right regulatory and compliance partners because that is the hardest thing for a startup coming overseas to navigate through. Massive amounts of time, energy, and money can be saved by partnering with experts.
“We're focusing on providing the best possible care for the patients while also solving a big problem for the providers, which has been that they don't have the right tools, energy, or the time to focus on prevention. They're stuck focusing on reactive treatments, which are fine, but it's not where the future is at.” - Petter Aasa
Resources:
Website: https://www.vitala.health/en/home
LinkedIn: https://www.linkedin.com/in/petter-aasa-103245a9/
Learn more from Carrie and Rebecca:
How NGL helps International Companies Enter the US Healthcare Market: https://nixongwiltlaw.com/international
Case Study: https://nixongwiltlaw.com/case-study-antidote-health
How NGL Helps DTx Companies Find a Path to Commercialization: https://nixongwiltlaw.com/digital-therapeutics
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- What’s driving healthcare’s shift toward globalization
- How companies can learn from the world around them
- What big thing international healthcare companies are grappling with
- Why it is crucial to demonstrate ROI
Key Takeaways:
- There’s a shift in healthcare innovation towards globalization. This can be seen from the changing requirements in Europe and how UK companies consider engaging a bigger market.
- Healthcare companies have to keep an eye on what they can learn from what’s already been built around the world in order for them to provide faster, easier, and generally better care for patients.
- Reimbursement is the biggest thing that they don’t understand. They know they don’t understand it and they don’t know where to start. That’s why a lot of them are looking for support in order to get better insight into how they will get paid.
- Provide a value proposition or an ROI presentation that the customer is going to care about. View everything that you do through the lens of a provider. Focus on solutions that already have clinical data and develop more clinical data based on an ROI that’s going to drive adoption.
“If there's not a pathway to demonstrating an ROI that a system cares about, then it's not worth spending time or energy to do it in this market. Keep growing where you are and come back when the timing is different, or when you have more data to show this particular ROI, because that's what the customers are going to care about.” - Emily Reiser
Resources:
Website: https://www.tmc.edu/
LinkedIn: https://www.linkedin.com/in/emilyreiser/
More on the ROI of Digital Health in Episode 36: https://nixongwiltlaw.com/dhi-podcast/2022/10/2/understanding-digital-healths-roi-with-adam-block
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- Why menopause is such an important time in a woman's life to pay attention to her health care
- Why telemedicine is perfect for menopause care
- Why millennial demand for personalized reproductive services will continue as they move into their 40-50s and what that means for workplaces
Key Takeaways:
- Menopause is not a disease, it’s a natural phase of life and it impacts the quality of life for many women. They need to find resources so that they could find relief sooner.
- Hormone therapy is a real savior for many women who qualify for it, but the process of understanding the decision to go for it or not involves continuous patient-provider conversations.
- Alleviating the symptoms of menopause would mean determining a solution that’s specific for the individual as not every woman experiences the same symptoms. There must also be lifestyle changes. Menopause is an uncomfortable topic for most people and that’s why telehealth is perfect for it.
- The trend right now regarding menopause is that there’s a lot of curiosity around it both from employees and employers. Everyone’s trying to educate themselves. We must lean hard into those conversations and make healthcare for menopause more accessible to all.
“Women in their forties and fifties are at the pinnacle of their careers. Let's empower them so that they can continue to be the kinds of leaders that organizations need, and at the same time, just make them feel better and improve the way healthcare is supported for women in their post-reproductive years. - Jill Angelo, CEO of Gennev
Resources:
Website: https://www.gennev.com/
LinkedIn: https://www.linkedin.com/in/jillangelo/
Twitter: https://twitter.com/jillangelo
NY Times Article mentioned in the discussion: https://www.nytimes.com/2023/02/01/magazine/menopause-hot-flashes-hormone-therapy.html
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
- What the difference is in working for a corporation versus a startup when it comes to innovation
- How Ohad transitioned into the founder journey
- What the benefits are to using AI in diagnostics
- What it means to be problem-oriented rather than solution-oriented
Key Takeaways:
- People often have an inaccurate view of what it’s like to lead a small company if they’re coming from a big company. In a big company, the CEO is the coach, they’re on the sidelines guiding an army of people while in a small company, the CEO is a player-coach, someone who leads while also in the field.
- Successfully transitioning to becoming a founder and hiring a CEO takes a lot of humility, trust, and transparency. It’s incredibly difficult to admit when the company needs a better fit for the leadership role, but sometimes it is necessary to take that step if the founder wants the company to grow further.
- AI can be used as a tool to help doctors become more efficient in their diagnostics and practice by providing assistance with things that are measurable, quantifiable, routine, and mundane. However, it can’t be used as a replacement for medically-trained and experienced professionals.
- Be problem-oriented. Innovators tend to think of a solution first and then find somebody who could use that. You always have to be in tune with what problem you are solving.
“Medicine is a mix of art and science. An AI can really help with science - things that are measurable and quantifiable. But you're not going to lose the art, the human in the loop that's helping to make a better-informed decision or to complex tasks that require not just routine pattern recognition, but a more experienced set of eyes.” - Ohad Arazi
Resources:
Website: https://clarius.com/
LinkedIn: https://www.linkedin.com/in/ohad-arazi-44492293/ | https://www.linkedin.com/company/clarius-mobile-heath-corp-
Facebook: https://www.facebook.com/clariusmhealth/
Instagram: https://www.instagram.com/clariusmhealth/
Twitter: https://twitter.com/clariusmhealth
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode you will discover:
How to make KOLs a part of your strategy
* Why you need short, engaging videos
* What to budget for marketing*
Key Takeaways:
The best way to utilize KOLs when reaching out to CIOS is to have them speak at your events. Part of your social media strategy should also be to boost your KOL’s profile and leverage the content they’re creating.
* CIOs like videos because they’re short, easily digestible, and engaging. Make short case studies and make your websites and webinars engaging and digestible. Make sure to always demonstrate ROI.
* 5-10% is the industry standard for allocating a budget for marketing. However, it still depends on what you have to work with or work around based on your company’s size, resources, and how many KOLs you have.
* The main responsibility of a marketing team is to understand the company’s specific buyer, get to know how they tick, where they get their information from, and how they like to be marketed and sold to.*
“CIOs are humans, and we all have such short attention spans. So if you're going to try to get your information about your technology solution in front of them, you need to do it quickly, and you need to do it in an exciting and engaging way.” - Erin Erban
Resources:
Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/
Erin Dixon on LinkedIn: https://www.linkedin.com/in/erindixonmedia/
Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/
Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn:
In this episode you will discover:
- What surprising channels influence health system CIOs most
- What KOLs are and why they should matter to you
- How to apply trends and statistics from this report to your marketing efforts
Key Takeaways:
- 75% of buyers get their product info from events, and that’s why it’s important to show up. When choosing which to attend, keep in mind where you’re going to get the most ROI for what you’re going to spend.
- 65% of buyers say a product’s regulatory status is only somewhat important to the purchasing decision. Don’t throw out the importance of compliance but invest in figuring out creative pathways to reimbursement. (For more on this, visit NixonGwiltLaw.com—that’s our special sauce!)
- According to statistics, CIOs trust media more than online media. Key opinion leaders are very important in reaching out to CIOs as they amplify the science associated with a company solution and lend a company a lot of credibility.
- The best way you can apply these statistics is not by focusing on one and abandoning the rest of the media but by keeping balance and diversification in your marketing strategy. Lean more into what works and less on the ones that don’t, but don’t completely abandon a channel just because it’s not the best.
“What we learned from the survey is that just because something isn't reimbursable, or in this regulatory framework, yet doesn't mean that buyers don't see its potential to make an impact.” - Erin Dixon
“Our current recommendations to our clients, it's still about having a balance, and not going all-in on one or two channels - there needs to be diversification.” - Tom Rice
Resources:
Tom Rice on LinkedIn: https://www.linkedin.com/in/tom-rice-626717/
Erin Dixon on LinkedIn: https://www.linkedin.com/in/erindixonmedia/
Get the 2023 Healthcare Technology Marketing Guide: Marketing and Selling to the Health System CIO : https://www.merrittgrp.com/2023-healthtech-marketing-guide/
Episode 36: Understanding Digital Health's ROI with Charm Economics Founder Adam Block, PhD
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
Decoding Healthcare Innovation on
In this episode you will discover:
- How to apply experiences from other industries to healthcare
- Why you need to focus on customer experience in healthcare
- How to navigate the challenges of working in the home health space
- What the advantages are of being missions oriented
Key Takeaways:
- Being in varied and different roles or industries gives you the unique opportunity to provide your learnings from those roles and apply them to your current ones. Learn the industry as fast and as deeply as you can and inject your experiences.
- Other companies treat their customers as guests, but it’s different in healthcare. It’s time for companies to step up and make healthcare a more personalized, pleasant, and convenient experience.
- There are certain challenges that come with a home-based healthcare service like Sprinter Health. Some of them are hiring qualified people, managing their time, and dealing with the challenges each city presents.
- Being mission-oriented will help the company navigate through rapidly changing times and prevent people from being distracted by “shiny objects” that appear along the way.
“Being mission-oriented, and always keeping your eye on what you're trying to achieve is super important. In this market where things are changing and innovation is happening, if you have that kind of North Star guiding your decisions, it is incredibly helpful to navigate…”- Seema Otoya
Resources:
Connect with Seema on LinkedIn: https://www.linkedin.com/in/seemaotoya/
Company website: https://www.sprinterhealth.com/
Careers at Sprinter Health: https://jobs.lever.co/SprinterHealth
Learn more about Care at Home on the Nixon Gwilt Law blog: https://nixongwiltlaw.com/care-at-home
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, Carrie, Rebecca, and Zack discuss:
- Why Medication Assisted Treatment (MAT) is a proven treatment for Opioid Use Disorder (OUD)
- Why only 5% of clinicians are licensed to prescribe buprenorphine and how this drives traffic to the black market
- How telemedicine breaks down barriers and stigmas for clinicians and patients in the treatment of OUD, making them an ideal combination for addressing the opioid epidemic in the U
Key Takeaways:
- What many people don’t know is that we already have working solutions for opioid addiction and have for a very long time. A widely accepted treatment called Medication Assisted Treatment (MAT) is highly effective at keeping people alive.
- Breaking down barriers for clinicians as well as for patients is critical to the solution. Only 5% of clinicians are licensed to prescribe buprenorphine, a medication used in medication-assisted treatment. Many people who seek treatment are forced to get medication through the black market.
- There are two main problems that telemedicine solves in regards to getting a patient into a healthy long-term treatment: getting patients to opt-in and getting them to stick with treatment.
“Telemedicine is great for allowing people to get treated privately, and do so in a way that fits into their schedule. It's also great at helping people stick with treatment.” - Zack Gray
Connect with Zack Gray:
Website: https://ophelia.com/
LinkedIn: https://www.linkedin.com/in/zack-gray-58437936
Twitter: https://twitter.com/zarkgray
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
Decoding Healthcare Innovation on LinkedIn: https://www.linkedin.com/company/decoding-healthcare-innovation/
In this episode, Carrie and Trish discuss:
- What the consequences are when women’s health is underfunded
- Why women’s health is underfunded
- How to drive innovation in women’s health
- What the emerging issues are in women’s health
Key Takeaways:
- Innovation in women's health has been woefully underfunded and it results in compromised health outcomes and lives for women of all ages.
- Much of the reason innovation in women’s health is underfunded is that 95% of innovation investing is done by men who often misunderstand or are uninterested in women’s health.
- Investing in what you know is a fundamental investment principle. Who can know better about women’s health than women themselves? Therefore, the best way that we can drive innovation in women’s health is to get women to be involved financially.
- There is so much more emphasis on reproductive health, childbirth, and birth control in the women’s health space now. It’s also much more important to make sure that people’s data is protected.
“Money is power when it comes to backing new innovation.” - Trish Costello
Connect with Trish Costello:
Website: https://www.portfolia.co/
LinkedIn: https://www.linkedin.com/in/trishcostello1/
Twitter: https://twitter.com/trishcostello1
Learn more from Carrie and Rebecca:
Invest in Women 2022 List: https://nixongwiltlaw.com/invest-in-women
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, Carrie, Rebecca, and Lee discuss:
- How fragmentation in the healthcare system severely impacts the effectiveness of care
- Why value-based care is essential to the optimization of home-based care
- What causes staffing shortages and how to address these issues
Key Takeaways:
- There isn't a lot of coordination that readily happens between a hospital and a patient's primary care provider and specialists. A lot of things could go wrong as there are a lot of information breaks during the course of a discharge. There needs to be a broader action plan and a continual set of information which can be referred to in order to prevent mistakes happening down the line.
- Anything you can do from a product standpoint that helps alleviate some of the challenges of the day to day is valuable.
- Value based care is going to become more and more important over the next decade, as healthcare payment models need to continue to evolve to support the wave of care that's going to be required.
- The staffing shortage is caused by healthcare systems not being able to provide enough value such that payment models can start evolving and people could get paid more. The key to solving this is developing new tech enabled care models, action plans, and the like that’s going to have an impact from a clinical perspective while also paying for itself.
“One of the most important things our society can be doing over the next decade is essentially making sure that the care models are there and are clinically effective, and are also financially sustainable such that this group of people who will need more and more support will actually be able to get it.” - Lee Teslik
Connect with Lee Teslik:
LinkedIn: https://www.linkedin.com/in/leehudsonteslik/
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, Carrie, Rebecca, and Adam discuss:
- Why digital health startups need to calculate ROI
- What types of organizations to consider targeting as customers
- What range of ROI Adam sees digital health companies produce
- How to supercharge success by creating value pathways
Key Takeaways:
- When you’re pitching to a CFO, they’re going to be looking for the answer to two questions: 1.) Are you going to bring my organization more revenue? 2.) Are you going to reduce the overall cost structure across my organization? You need to have a clear cut answer. CFO’s tend to be calculation-oriented people.
- There are five types of organizations you can target as customers:
- Health plans
- ACOs (Accountable Care Organizations)
- Hospitals
- Employer groups
- Self-insured employers
- The ranges of ROI for digital health companies can go as low as 2x to as high as 20x or 30x, depending on the estimates that are used.
- Create value pathways. Think about how your digital health company is going to lead to potential overall additional revenue or additional savings for your clients. Write it out and add it into your demo.
“Pricing is a bit of an art but I’m a believer that ROI should be driving what your pricing is.” - Adam Block
Connect with Adam Block:
Website: https://www.charmeconomics.com/
LinkedIn: https://www.linkedin.com/in/adameblock/
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, Carrie and Blake discuss:
- What exactly is "deviceless remote patient monitoring"?
- Why did CareSignal choose to focus in the value-based care space as early as 2015 -- and how did they succeed there?
- What role do Social Determinants of Health play in value-based care models?
Key Takeaways:
- Deviceless remote patient monitoring strikes a good balance between remote monitoring and patient engagement for value based care without relying on peripheral devices.
- When a product is designed to be easy to use, it becomes accessible to as many people as possible and therefore has the potential to help as many people as possible too.
- CareSignal decided from a risk-reward perspective that it was optimal to take the risk that the value based care trend wouldn't pan out. The reward if they could build the first product that could really scale for remote monitoring and engagement in a true value based care arena would make that risk worthwhile.
- A lot of physicians and clinicians are experiencing burnout as well as staffing shortages. This fear that technology will displace them actually allows for companies to position their technology as a way to allow physicians and clinicians to operate at their highest level of practice while some of the other things are taken care of by technology.
“Improving health equity by supporting social determinants of health is the right thing to do clinically, as humans. But now, it's the right thing to do financially as well. And it's just going to become more and more so.” - Blake Marggraff
Connect with Blake Marggraff:
Website: https://caresignal.health/
LinkedIn: https://www.linkedin.com/in/marggraff/
Twitter: https://twitter.com/blakemarggraff
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
In this episode, Carrie and Rebecca discuss:
- What a minimum viable revenue model is
- What 5 questions they ask every new revenue model client
- Why healthcare business rules are different from every other industry
- Why determining a revenue model must include designing a compliant business arrangement
- What happens when your revenue model is noncompliant
Download the checklist here: https://bit.ly/3TxMKCN
Find the episode transcript at our website: https://nixongwiltlaw.com/dhi-podcast/
Key Takeaways:
- The first question you must ask is, “what are you selling”? For example, a vendor of RPM is often selling software, devices, and clinical services in the form of management services.
- Identifying who your customers are or what revenue streams you have available is a key step in figuring out what the available payment mechanisms are. You may have more options than you think.
- In healthcare, designing a compliant business arrangement is key to capturing revenue without getting yourself in trouble. Noncompliance is a revenue risk.
- Consider what documents you need to make the arrangement viable.There may be more than you think due to the complexity of the healthcare industry.
“If you’re using those non-compliant business arrangements to capture the revenue, that revenue down the road may be clawed back from you.” - Carrie Nixon
Learn more from Carrie and Rebecca:
Healthcare Insights (a monthly deep dive into specific topics for innovators): https://nixongwiltlaw.com/healthcare-insights
Telehealth/Virtual Care Mgmt Update (a biweekly LinkedIn newsletter tracking legal and policy changes across the nation): https://www.linkedin.com/newsletters/telehealth-virtual-care-update-6901900767960068096/
Website: https://nixongwiltlaw.com/
Carrie on LinkedIn: https://www.linkedin.com/in/carrienixon/
Rebecca on LinkedIn: https://www.linkedin.com/in/rebeccagwilt/
NGL on LinkedIn: https://www.linkedin.com/company/nixon-gwilt-law/
What you’ll get out of this episode
Rebecca talks with Bethany Corbin and Ashleigh Giovannini, two powerhouse attorneys at Nixon Gwilt Law. These national and international privacy experts highlight what healthcare innovators need to know about the Internet of Medical Things and the evolving privacy and security frameworks for digital health connected devices.
Listen to Discover:
- How to define digital health connected devices
- How the privacy and security and data use challenges for these companies are distinct from the challenges facing other digital health companies
- What trends they are seeing among external bad actors in the space
- What the biggest threat to digital health companies is right now from a security/privacy perspective—and what’s the worst that could happen
- How companies make the risk/benefit tradeoff
And be sure to check out the extensive resources to go along with this episode below.
Guests
Bethany A. Corbin, Esq., Senior Counsel at Nixon Gwilt Law, advises healthcare and pharmaceutical clients-including femtech, digital health, medtech, life sciences, and virtual care businesses-on matters relating to regulatory compliance, reimbursement, and customer and partner transactions.
In particular, Bethany counsels clients on privacy and security, healthcare fraud and abuse, corporate matters, commercial deals, and ethical considerations in emerging technology. She enjoys developing creative compliance solutions that fit within the unique contours of each business and has extensive knowledge of HIPAA, privacy-by-design, interoperability, Internet of Things, femtech, AI, and cybersecurity.
Ashleigh Giovannini, Esq., is Counsel at Nixon Gwilt Law. Her experience in regulatory, provider, and commercial aspects of the industry make her an ideal advisor for healthcare companies desiring a secure path for growth. Her expertise includes corporate transactions, general contract drafting and negotiations, fraud and abuse, corporate and regulatory compliance, provider reimbursement, digital health technology, HIPAA privacy and security, and international data privacy law.
Additional Resources
- Find out more about Femtech data privacy here [blog post]
- Catch up on the privacy implications post-Dobbs decision here [5-part video series]
- Watch the Top 3 Privacy Concerns for Digital Health Startups [video]
- Connect with Ashleigh Giovannini, Esq., on LinkedIn
- Connect with Bethany Corbin, Esq. on LinkedIn
Join the Conversation
Are you a healthcare innovator? Tell us what topics and people you’d like us to cover in future episodes:
Decoding Healthcare Innovation on LinkedIn
Decoding Healthcare on Twitter
Follow our daily updates on LinkedIn:
Carrie
Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
What you’ll get out of this episode
Carrie talks with American Telemedicine Association (ATA) Vice President of Public Policy Kyle Zebley about how upcoming laws and policies will impact the future of virtual care.
Listen to Discover:
- What the significance of the new bill, H.R. 4040, that was recently passed by the US House of Representatives, is and its chances of being signed into law
- What this new bill left out with respect to priorities within the telehealth stakeholder community
- How the proposed Medicare Physician Fee Schedule could shape virtual care in 2023
- What kind of movement we’re seeing in all 50 states around telehealth and virtual care policy
About Our Guest
Kyle Zebley is Vice President of Public Policy at the American Telemedicine Association (ATA) and Executive Director of ATA Action. He is working with and on behalf of ATA and ATA Action members and like-minded organizations to eliminate barriers to the expansion of telehealth and ensure patients, providers, and payers can realize the benefits of virtual care.
Previously, Kyle was the Chief of Staff in the Office of Global Affairs (OGA) at the U.S. Department of Health and Human Services (HHS). He collaborated with senior leadership from HHS, the White House and other cabinet departments to develop, advise, and promote U.S. global health policy, including in such policy areas as drug pricing, medical devices, global health security, and non-communicable diseases. Prior to HHS, he worked in Congress as a Legislative Director, leading a legislative team in developing policy and drafting legislation, particularly on matters concerning the House Committee on Ways and Means, the House Committee on the Budget and the House Committee on Education and the Workforce. Kyle started his career in Washington, D.C. as a Research Assistant at Public Opinion Strategies, where he worked on campaign strategies for clients running for U.S. President, U.S. Senate, the U.S. House of Representatives, state governor and state legislatures. Kyle is a sought-after policy expert and is frequently quoted in major media coverage on the topic of telehealth, including the Associated Press, Bloomberg, Kaiser Health News, Modern Healthcare, NPR, and Roll Call. In January 2022, Kyle was named by Politico as one of the “Four Washington players poised to shape digital health in 2022”.
About the American Telemedicine Association
As the only organization completely focused on advancing telehealth, the ATA is committed to ensuring that everyone has access to safe, affordable, and appropriate care when and where they need it, enabling the system to do more good for more people.
Additional Resources
- The American Telemedicine Association: “Telehealth. Is. Health. ATA is working to transform health and care through enhanced, efficient delivery.”
- ATA Action: “ATA Action, the ATA’s affiliated trade organization, is our proactive response to the need for expanded advocacy in 2022 and the years to come. “
- Connect with Kyle on LinkedIn
Join the Conversation
Are you a healthcare innovator? Tell us what topics and people you’d like us to cover in future episodes:
Decoding Healthcare Innovation on LinkedIn
Decoding Healthcare on Twitter
Follow our daily updates on LinkedIn:
Carrie
Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
What you’ll get out of this episode
Guest hosts Reema Taneja, Esq., and Kaitlyn O’Connor, Esq. of Nixon Gwilt Law sit in for a vacationing Carrie and Rebecca in this episode. These veterinary telehealth legal experts (and dog lovers!) talk to Mark Cushing, Founder and CEO of the Animal Policy Group, about the growing market for “TelePet,” which is telehealth for pets.
Listen to this episode to discover:
- How TelePet has evolved over time
- What challenges currently exist
- What need TelePet fills in veterinary care
- What stakeholders can do to help expand access to TelePet services
About our Guest
Mark Cushing is the Founder & CEO of the Animal Policy Group. A long-time political strategist, government regulatory advisor, corporate executive and former litigator, Mark focuses his advocacy practice on providing high-level strategic advice and services to clients with needs at any level of government, and key trade/industry associations in the U.S., Canada and Mexico.
Since 2004, Mark has specialized in animal health, animal welfare, veterinary and veterinary educational issues and accreditation, developing a cutting-edge practice across these sectors. He currently leads several industry coalitions and initiatives. Mark has guided successful accreditations for a growing list of veterinary colleges, and is co-founder of the Veterinary Virtual Care Association.
Mark has recently penned Pet Nation, a book that tells the inside story of how companion animals are transforming our homes, culture, and economy. Mark is a frequent speaker at veterinary medicine and other animal policy-related conferences.
About the Company
The Animal Policy Group monitors all 50 state Legislatures, Veterinary Medical Boards and Pharmacy Boards 365 days a year. Then they rely on relationships in each state, and industry partners, to implement effective plans for success.
Additional Resources
- Learn more about the Animal Policy Group
- Check out Mark’s book, Pet Nation: The Inside Story of How Companion Animals Are Transforming Our Homes, Culture, and Economy
- Watch Reema and Kaitlyn’s recent webinar on the Top 3 Legal Considerations for TelePet Startups
Join the Conversation
Are you a healthcare innovator? Tell us what topics and people you’d like us to cover in future episodes:
Decoding Healthcare Innovation on LinkedIn
Decoding Healthcare on Twitter
Follow our daily updates on LinkedIn:
Carrie
Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
What you’ll get out of this episode
Co-host Carrie Nixon talks with Wellbe Founder and CEO James Dias about how to promote how to reduce (or even remove) burdens on providers through technology—which promotes provider buy-in of innovations and better patient results.
Listen to this episode to discover:
- How automated patient care/guidance supports patient-provider partnerships and eases burdens on providers/staff
- How to address labor shortages with technology
- How automating the right aspects of pre- and post-surgery care paths can provide better outcomes for patients with less burden on clinicians
About our Guest
James Dias is the founder and CEO of Wellbe, a health tech company that provides workflow solutions to make the care journey easier and more productive for patients and providers. James believes technology, when creatively applied, can improve life experiences, and he created a business model to reshape personal health management. He is the co-inventor of the Guided CarePath and leads Wellbe’s innovations program to empower people and providers with new tools to improve health.
James is an entrepreneur at heart and has launched several new businesses over his career including the Mediasite lecture recorder, which is the leading video learning appliance in companies and universities around the world.
About the Company
Wellbe’s role is to provide the simplest, most accessible solution so that patients, providers, and healthcare systems can achieve greater outcomes.
ConnectedCare™, Wellbe’s care automation solution, digitally navigates the healthcare journey, resulting in more confident and prepared patients, in reduced burden on clinical staffs, and improved overall health for the healthcare systems and the communities they serve.
Additional Resources
- Find out more about Wellbe
- Connect with James Dias on LinkedIn
- Discover how Nixon Gwilt Law helps hospitals and health systems innovate
Join the Conversation
Are you a healthcare innovator? Tell us what topics and people you’d like us to cover in future episodes:
Decoding Healthcare Innovation on LinkedIn
Decoding Healthcare on Twitter
Follow our daily updates on LinkedIn:
Carrie
Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
What you’ll get out of this episode
Co-host Carrie Nixon chats with healthcare innovation attorney Casey Papp, an expert in the operational and legal nuances of providing virtual care management services within a health system. With McKinsey & Company predicting “up to $265 billion worth of care services for Medicare fee-for-service and Medicare Advantage beneficiaries could shift to the home by 2025,” now is the time to investigate how a Care at Home or Hospital at Home initiative could work for hospitals, health systems, and the vendors who provide mobile services.
Listen to this episode to discover:
- What "Hospital at Home" means in the context of Medicare's program and what the phrase can mean more generally
- What role digital health companies and mobile health companies have to play in a Hospital at Home program
- What both hospitals and digital/mobile health vendors need to consider in implementing a successful Hospital at Home program
- What the future may hold as we shift towards healthcare at home, including acute care
About our Guest
Casey Papp’s experience includes implementing digital health programs for New York-Presbyterian Hospital, where she supported virtual care delivery by more than 4,000 providers, including Hospital at Home, RPM, inpatient consults, tele-lactation, virtual urgent care, specialty video visits, second opinions, and mobile stroke.
Casey’s operational and legal experience—plus her pre-pandemic advocacy of telehealth and innovative care models—make her a strong ally for innovators seeking a place in this growing market. Casey is Senior Counsel at Nixon Gwilt Law and serves as a core member of the Hospitals and Health Systems Practice. Find out more about her work here.
About the Company
Founded in 2016, Nixon Gwilt Law works with innovative Providers, Digital Health Businesses, Life Sciences Businesses, Investors, Startups, and Growth Stage Businesses to improve patient access, options, and health outcomes. Their industry leadership in pricing by client outcomes instead of billable hours, as well as their focus on building integral “thought partner” relationships with their world-changing clients, make Nixon Gwilt Law a top choice for novel and disruptive healthcare and life science companies.
As a female-founded and female-led firm with a commitment to social justice and diversity, equity, and inclusion (DEI) that guides employee and client recruiting, NGL plans to leave the world a better place. Find out more at nixongwiltlaw.com.
Additional Resources
- Read more about the move to Care at Home
- Discover 5 reasons hospitals and health systems are implementing Hospital at Home
- Find out how Hospital at Home works for facilities, vendors, and patients
- Learn more about Casey’s innovation work with hospitals and health systems
Join the Conversation
Are you a healthcare innovator? Tell us what topics and people you’d like us to cover in future episodes:
Decoding Healthcare Innovation on LinkedIn
Decoding Healthcare on Twitter
Follow our daily updates on LinkedIn:
Carrie
Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
What you’ll get out of this episode:
Cohost Rebecca Gwilt talks with Stix Cofounder Cynthia Plotch about women’s health—an especially timely conversation given the leaked Roe v. Wade decision. Be sure to take our survey (also linked below) to help shape the roundtable we’re hosting this summer with policy makers, advocacy groups, Femtech companies, and telemedicine providers in the reproductive and maternal care space to better chart a unified path forward.
Listen to this episode to discover:
- What it is like to raise money in femtech from investors that are primarily men
- What is it like to build a women's health company, including tips and tricks for others in this space
- How the company’s first emergency contraception product, Relaunch, came to be and the demand, access, and misconceptions around it
- What the leaked Roe v. Wade decisions means for the future of women-centric healthcare companies
- Why Stix decided early on to take a public stand on this issue and how other femtech founders can, too (even if they don’t know how yet)
About our Guest
Cynthia Plotch, cofounder of Stix, is an Inc 100 Female Founder and a member of Forbes Next 1000. Cynthia and her cofounder are passionate about making sure women have the products, education, and support they need to make confident decisions along their health journeys. The company, which is active in 50 states, offers at home pregnancy, ovulation, UTI, and yeast infection tests and related products. Connect with Cynthia on LinkedIn.
About the Company
Stix provides women with the products, education, and support they need throughout their health journey. Check out the pregnancy and ovulation tests & the Stix Library. Learn more at getstix.co.
Additional Resources
- Wondering about the impact of that leaked SCOTUS decision? Nixon Gwilt Law is putting together a roundtable discussion this summer for FemTech innovators. We'll explore how to respond to this pending decision for your business and the industry. Want to be part of it? Start by sharing your thoughts in this confidential survey.
- Be sure to check out episode 21 with Maria Butkovic of Women of Wearables for more on FemTech innovation.
- If you’re not already, be sure to check out our sister podcast, Legally Femtech, hosted by Bethany Corbin, Esq., who will continue covering these developments.
Coming Up
We’ve got a sizzling summer on the way with topics on virtual consultations for pharmacists, care at home initiatives, and much more on FemTech and data privacy. Don’t miss an episode!
Join the Conversation
Are you a healthcare innovator? Tell us what topics and people you’d like us to cover in future episodes:
Decoding Healthcare Innovation on LinkedIn
Decoding Healthcare on Twitter
Follow our daily updates on LinkedIn:
Carrie
Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
What you’ll get out of this episode
In this episode, Carrie Nixon talks with husband and wife team, Mark and Kristen Engelen, co-founders of RxLive, a digital health company that re-imagines the role of pharmacists through virtual consultations with patients of value-based care delivery organizations.
Listen to discover:
- How pharmacists can play a critical role in reducing the burden on primary care physicians who are managing the care of chronic disease patients
- Why value-based entities are the ideal partners for RxLive
- What role drug pricing transparency plays in pharmacists' ability to help manage high spend on drugs.
About our Guests
Kristen Engelen, PharmD, Chief Pharmacy Officer, Co-founder Kristen is an experienced retail pharmacist, having worked for multiple national chains including Target, Kroger and Walgreens. She has a background in and passion for clinical geriatric pharmacy and is a licensed consultant pharmacist. Kristen received her Doctor of Pharmacy degree from the University of North Carolina’s Eshelman School of Pharmacy, where she graduated with distinction.
Mark Engelen, Chief Executive Officer, Co-founder Mark is a marketing, strategy and product executive with experience across multiple healthcare verticals including Healthcare IT, PBMs, public policy, and retail pharmacy. Mark has an MBA from the Harvard Business School and degrees in Economics and Chemistry from the University of North Carolina at Chapel Hill.
About the Company
RxLive is a nationwide telehealth platform of clinical pharmacists delivering concierge medication counseling to provider’s patients, employer groups, and consumers. We work with progressive healthcare organizations, employers and payers to integrate pharmacists into the collaborative care team process resulting in improved outcomes and reduced costs. Our service requires no up-front capital expenditures and delivers a value-added program at a zero-net cost. A hallmark of our process is a focus on motivational interviewing, relationship building and solving the social determinants of non-compliance. Services include: In-depth pharmacist counseling over video chat or phone, Pharmacogenomic testing with pharmacist consultations, Pharmacist integration into PCMH, CPC+, MSSP and MIPS programs, Post Discharge Medication Reconciliation, Specialty pharmacy cost management, and Medication counseling for employees and their extended families.
Additional Resources
- Key areas to check before adding telepharmacy to your business model
- Connect with Kristen on LinkedIn
- Connect with Mark on LinkedIn
- Learn more about RxLive
Join the Conversation
Are you a healthcare innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
Carrie
Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
What you’ll get out of this episode
In this episode, Rebecca Gwilt talks with Liz Powell from G2G Consulting. Liz has joined Rebecca to talk about a few things that digital health companies might not have on their radar, but which can be transformative for their success, such as raising non-dilutive funding and why it's important to have a policy/government strategy, even as a startup.
Listen to discover:
- Why it is important to shape health policy
- Where to look for untapped resources to access funding for entrepreneurs and growing businesses
- Why we need to address women’s health gaps and create a better ecosystem to support related health innovation
About our Guest
Liz has over 20 years of experience as policy staff on Capitol Hill, attorney and lobbyist. Since starting G2G in 2007, G2G has raised $413 million in non-dilutive funding for clients (many in health innovation), shaped regulations and policies, and organized advocacy campaigns. Liz previously served as Legislative Director on Capitol Hill, congressional and presidential campaign staff, Public Affairs Manager for a national health association, and Policy Analyst for the UK Parliament’s Health Committee. She helped launch the Women’s Health Innovation Coalition in 2020 and co-founded the Harvard Chan School of Public Health Alumni DC Chapter. She earned her MPH from Harvard, JD from George Washington, and BA from Colgate.
About the Company
G2G is a bipartisan team of non-dilutive fundingexperts and government affairs professionals who have spent decades working for and with government on the federal, state and local levels – successfully representing bioscience, healthcare, and high-tech innovators, entrepreneurs, research institutions, companies and nonprofits in securing $413 million in non-dilutive government funding.
Additional Resources
- Connect with Liz on LinkedIn
- Learn more about G2G Consulting
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
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Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
In this episode, Carrie Nixon talks with Lindsay Watson of Augment Therapy, a company which combines the best of augmented reality and telehealth to improve the delivery of pediatric physical therapy.
Listen to discover:
- Why innovation and investing in pediatrics is often overlooked
- Why digital health tools are so needed in the rehab industry, in particular
- How Remote Therapeutic Monitoring (RTM) fits into that equation
You’ll also learn why clinician-driven innovation is so important.
About Lindsay Watson
Lindsay Watson is the CEO and Co-Founder of Augment Therapy, Inc. a digital health company that uses augmented reality experiences, as well as telehealth and remote-monitoring enablement to engage children in physical and occupational therapy. Her passion to drive change in the pediatric healthcare industry is due in part to her 20 years working as a physical therapist, with 17 years working in school-based pediatrics and outpatient orthopedics. She received her undergraduate degree from Ohio University, and Master of Physical Therapy at Andrews University. As a tech founder, she was named one of Cleveland’s Notable Women of Technology, and Cleveland.com’s HomeGrown Hero in the category of Augmented Reality and Artificial Intelligence. She is a member of the APTA and resides in Chagrin Falls, Ohio with her husband and 3 children.
About Augment Therapy, Inc.
Designed for Clinicians, by a Clinician, Augment Therapy provides an Augmented Reality exercise program to monitor and motivate children in all settings. In her twenty plus years of pediatric physical therapy experience, our founder Lindsay found one of the most difficult aspects of her job was keeping kids excited and attentive. Seeing limited options on the market, she decided to create Augment Therapy to address this gap in the market - therapy software that is both fun for kids and effective for clinicians. The company has won many awards, including national recognition by Unity in 2022 as a “Unity for Humanity Grant Winner”, GCP’s “Most Promising Startup,” in 2020, and a “Company to Watch,” by Inc Magazine. The company has participated in multiple tech accelerators nationwide, and recently was mentioned in Forbes magazine. Find out more at www.augmenttherapy.com.
Additional Resources
- Connect with Lindsay on LinkedIn
- Learn more about Augment Therapy and watch a demo
- Learn more about integrating Remote Therapeutic Monitoring (RTM) into your business
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
In this episode, Rebecca talks to Omar Manejwala, MD, Chief Medical Officer of DarioHealth. He focuses on the impact of behavior on chronic diseases at scale. He is also one of the nation’s leading experts on addiction medicine, substance use disorders, behavioral health and mental illness. His clear explanations of behavioral science makes him easy to listen to and learn from.
- How Dr. Manejwala got to DarioHealth and why
- What the arc of digital health adoption and re-imagining of care looks like
- What will emerge as novel in the digital health space and why
About Omar Manejwala, MD
Chief Medical Officer of DarioHealth
Dr. Manejwala is keen on solving for the impact of behavior on chronic diseases at scale. His mission is to improve health and reduce costs by making engagement and retention in effective healthcare the path of least resistance. He’s also particularly interested in the unique challenges of transitioning direct to consumer digital health and virtual care solutions to B2B2C markets.
In March 2020 he joined DarioHealth (NASDAQ:DRIO) to make effective care for chronic conditions the path of least resistance. Before that he was the Chief Medical Officer of Catasys, a firm that blends human engagement and technology to reduce the need for expensive acute medical care by addressing its fundamental behavioral health drivers. Dr. Manejwala has an MBA from U. Va, is a Distinguished Fellow of the APA, a Fellow of ASAM, and is board certified in Psychiatry, Addiction Medicine and Medical Management.
About DarioHealth
With tens of thousands of active users worldwide and proven clinical outcomes, DarioHealth is a global digital therapeutics solution leader revolutionizing the way people manage their chronic conditions. Built for and around the user, Dario has created individualized solutions that combine best practices in digital technologies, analytics, hardware, and personal coaching that gently instruct, encourage, and inspire users to self-manage their health day to day.
Read More
- Connect with Omar Manejwala, MD on LinkedIn
- Find out more about DarioHealth
- Related Content: Episode 19: The Evolution of Telemental Health with Dr. Tom Insel, author of Healing
Coming Up
Join us next time when we’ll be interviewing Liz Powell of G2G consulting about raising non-dilutive funding in healthcare and why it’s important to have a policy/government strategy, even as a startup.
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Rebecca talks to Michelle Davey, CEO of Wheel, the industry’s first model for delivering high-quality virtual care at scale by empowering clinicians and providing new efficiencies for healthcare companies. This engaging conversation covers:
- Where the idea for Wheel started
- What role virtual providers play in the telehealth ecosystem and who benefits most from what Wheel is building
- What the connection is to the future of work
- How Michelle is thinking about the new “virtual first” models that have virtual provider networks embedding with traditional in-office providers
- How clinicians are holding up under the strain of the past few years
About Michelle
Michelle Davey, Chief Executive Officer and Co- Founder of Wheel
Growing up in a rural area with limited medical resources, Michelle became focused on improving patient access to care. Her career took on a journey through healthcare, tech, marketplaces and virtual care. After recognizing the need for a new workforce configuration in healthcare, she co-founded Wheel. Michelle is a thought leader focused on the urgent need for reinventing healthcare delivery models, clinician empowerment, and the future of work in healthcare.
About Wheel
“We have a simple vision for the future: We’re helping clinicians and the industry deliver better care for all. We believe healthcare will move forward when we amplify the impact of virtual care for more patients. And that vision is rooted in our core mission to change the way healthcare works by focusing on clinicians, because we believe happier clinicians make healthier patients™.”
Read More
- Connect with Michelle on LinkedIn and Twitter
- Learn more aboutWheel
- If you want to know more about virtual care business models, be sure to download our new guide
Sponsored by: Nixon Gwilt Law
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Carrie talks to Sal DeTrane, managing director of Empactful Capital, a venture capital firm focused on early and growth stage healthcare opportunities. This engaging conversation covers:
- How Empactful Capital’s investing model is different and why Sal believes it’s the best way to invest
- Why they selected value-based care and behavioral health as two specific areas of focus
- What they look for in companies pitching to them
- What Sal sees in pitches that he wishes founders wouldn’t do
- Sal’s predictions for the types of companies that will do the best in the health tech space over the next five years.
About Sal DeTrane, Co-Founder and Managing Director of Empactful Capital
Sal has a passion for working with entrepreneurs that stems from starting multiple ventures and gaining over 12 years of direct P&L and operational experience at MedeAnalytics—the nation’s largest privately held healthcare analytics business. As its #2 executive, Sal played a keystone role in driving Mede’s revenue growth in both the hospital and payer markets. This market/product strategy led to Mede’s growth from $3 million to over $120 million in revenues. Thoma Bravo acquired Mede as it prepared for its IPO in 2015.
Sal founded Nucleus Partners (a venture capital firm) in 2001 and led its investments in Mede prior to joining the company. Prior to Nucleus, Sal co-managed nearly $50 million of committed capital at The Angels’ Forum after successfully building a technology investment banking practice in Silicon Valley.
Bolstered by a history of developing and managing relationships across the healthcare ecosystem, Sla sits on the boards of several early/growth stage healthcare IT companies. An unapologetically proud Temple Owl, Sal serves on the Dean’s Advisory Council for the Fox School of Business and holds the honor of having spoken to his experiences and his views of entrepreneurship at the Fox School of Business. His hobbies include winemaking.
About Empactful Capital
Empactful Capital is a special opportunity venture capital firm focused on early and growth stage healthcare opportunities. Formed in 2016 by veteran healthcare operators and investors to take advantage of the massive change in healthcare, Empactful raises and deploys targeted funds where we can quickly bring operating and relationship leverage to massively scale companies. Empactful employs a pre-investment working engagement model with prospective companies to identify areas of strength and development and ensure alignment.
Read More
- Connect with Sal on LinkedIn
- Learn more about Empactful Capital
- Be sure to check out our previous chat about the explosive growth of the behavioral health market
- If you want to get your business ready for the investor scrutiny of fundraising, be sure to check out our Pre-Raise Prep package for digital health startups
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Carrie talks to Marija Butkovic, Founder and CEO of Women of Wearables, a global organization of women and allies in wearable tech, femtech, and healthtech. This engaging conversation covers:
- How companies are innovating specifically as it relates to Women’s Health
- What the landscape around funding female-led companies in the healthcare space looks like
- How to market an early or growth stage company (Marija’s tips and tricks!)
If you’re a femtech founder, a wearable tech innovator, or an investor in either, then you’ll especially benefit from this conversation.
Read More
- Connect with Marija on LinkedIn and Twitter
- Learn more about Women of Wearables
- And be sure to check out our sister podcast, Legally Femtech, if you’re a femtech founder, innovator, or investor
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Rebecca talks to Anna Lindow, CEO & Co-Founder of Brave Health, which is a virtual clinic on a mission to expand access to high-quality, affordable care for mental health and addiction.
Prior to Brave Health, she was able to 4x the venture-backed tech education company General Assembly in just 3 years. And she's got a track record of consulting and advising mission driven startups like her own.
In this episode you’ll hear about Anna’s experience building a healthcare innovation business and how her company is addressing the unique challenges of making mental health care accessible to the country's Medicaid population. Plus:
- What the biggest challenges facing the behavioral health industry are today
- Why more healthcare entrepreneurs don’t start with Medicaid
- How the industry can help address the digital divide, including broadband access, in rural health
If you’re a mission-driven startup founder, a mental health advocate, an addiction treatment provider, or a telehealth innovator, then you’ll especially benefit from this conversation.
Tweetables
“There’s this enormous amount of $ and attn on the broad category [of mental health] but 1:4 ppl have Medicaid & get almost nothing.” @BraveHealth1 Ep20 @DecodingHealth1 @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Discussing mental health access on Medicaid and how it intersects with “equity” with @BraveHealth1 on Ep20 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“It’s our job to take the people who need [mental health] services and remove all the barriers to getting those services” @BraveHealth1 on Ep20 @DecodingHealth1 w @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Read More
- Learn more about Brave Health
- Follow Anna Lindow on LinkedIn
- And be sure to listen to Episode 19 with Dr. Tom Insel and Episode 16 with Dr. Vik Bakhru to complement this discussion on the importance of data in mental health care services, as well as our pre-podcast “partner chat” on the explosion in behavioral health investment
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Cohost Rebecca Gwilt elbowed her way this week through the New York Times, The Wall Street Journal, The Atlantic, and NPR to get an interview with Dr. Tom Insel, a national leader in mental health research, policy, and technology. (Don’t get between Rebecca and an insightful guest!)
His hotly anticipated forthcoming book, Healing: Our Path from Mental Illness to Mental Health, gets high praise from bestselling authors like Michael Pollan and even former First Lady Rosalynn Carter.
You’ll want to read it yourself when it publishes on February 22, 2022. And you’ll also want to hear what Dr. Insel has to say in this episode about the coming evolution of telemental health.
You’ll discover:
- What opportunities exist for digital health companies to increase engagement in mental healthcare
- How to use the latest technology tools to increase the quality of mental health care (and training)
- What value-based mental health care can and should look like
If you’re a mental health advocate, a healthcare provider, a digital health innovator, or a healthcare payor or platform operator, you’ll want to pay special attention to this insightful conversation.
About Thomas Insel, MD
Tom lnsel, M.D., a psychiatrist and neuroscientist, has been a national leader in mental health research, policy, and technology. From 2002-2015, Dr. Insel served as Director of the National Institute of Mental Health (NIMH). More recently (2015 – 2017), he led the Mental Health Team at Verily (formerly Google Life Sciences) in South San Francisco, CA. In 2017 he co-founded Mindstrong Health, a Silicon Valley start-up building tools for people with serious mental illness.
In 2020, he co-founded Humanest Care, a therapeutic online community for recovery. Since May of 2019, Dr. Insel has been a special advisor to California Governor Gavin Newsom and Chair of the Board of the Steinberg Institute in Sacramento, California. He is the author of the forthcoming book Healing: Our Path from Mental Illness to Mental Health, to be published by Penguin Random House. With journalist co-founders, he recently launched MindSite News (mindsitenews.org), a non-profit digital publication focused on mental health issues. Dr. Insel is a member of the National Academy of Medicine and has received numerous national and international awards including honorary degrees in the U.S. and Europe.
Quotables
“The big question is, are they changing outcomes?” @thomasinselmd on telemental health services on @Ep19 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“It’s not an access problem; it’s an engagement problem..and I don’t know that we’ve solved the engagement problem.” @thomasinselmd on Ep19 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“The question in 2022 is, has all of this investment altered outcomes at a population level?” @thomasinselmd on Ep19 @DecodingHealth1 w @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Follow Dr. Insel on Twitter, LinkedIn, and preorder his book here
- Visit MindSite News, a nonprofit digital newsletter shining light on mental illness
- From the Wall Street Journal: Psychiatrist Thomas Insel Looks for a Cure to America’s Mental Health Crisis
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
In this longer episode Rebecca digs into the intersections of radical inclusion and health tech with The Darkest Horse cofounders Chanté Martínez Thurmond and Rada Yovovich. This conversation will expand your view of DEIA and how it relates to your company culture, your products, the organizations you sell into, and more.
You’ll discover:
- What is DEIA (that “A” may be new to you)
- How to distinguish “leading metrics” and “lagging metrics” when it comes to DEIA work and evaluating results
- Why fostering inclusion and hiring diverse teams is absolutely vital to the success of companies, and why this is especially important in healthcare.
- How can companies achieve this?
- Where do they start?
Quotables
“The hard part of doing this type of work is reflection, self-awareness, and noticing what you have easy access to and what you do not have access to.” @TDHCast on @Ep18 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“There’s a lot of work that goes on where we pretend inequity doesn’t exist or we don’t take the time to acknowledge how it plays out in the system.” @TDHCast on Ep18 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
We’re finding that our clients may think they want inclusive hiring but there’s some infrastructural and cultural changes that need to be made for that approach to be effective" @TDHCast on Ep18 @DecodingHealth1 w @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Find out more about The Darker Horse here
- Listen to the Darker Horse Podcast
- Connect with Chanté and Rada and The Darkest Horse on LinkedIn
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Edlitera, a data science and machine learning company, trains engineers and analysts in Python programming, data processing, data science and machine learning topics like NLP and computer vision. On today’s episode, CEO Claudia Virlanuta shares with Rebecca:
- What brought a Harvard Computer Science expert, ecommerce, and marketing tech veteran to this line of work
- How training non-technical staff in data literacy and data skills supercharges innovation company-wide
- What's one thing digital health innovators should do right now, TODAY to supercharge their success
Even if you’re not yet struggling to find and keep top talent in your digital health business in this time of the Great Resignation, you’ll want to understand how to invest in data training and literacy to beat out your competition for top talent.
Quotables
“Our mission is not really to teach programming, ML, and data science; our mission is to make innovation skills accessible to all.” @Edlitera on @Ep17 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“One wow moment people have in our intro-level classes is that this thing [in Excel] that used to take me 2 hours to do now takes me 5 minutes with a 10-line script…they get that time back.” @Edlitera on Ep17 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
3 takeaways for digital health businesses to manage the Great Resignation from @Edlitera on Ep17 @DecodingHealth1 w @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
67% of executives struggle working with data: “If this is a gap they’ve identified in themselves, this is most definitely a gap that exists in their organization because the culture is set from the top” @Edlitera on Ep17 of @DecodingHealth1 w @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“How can you have a say in these things if you don’t understand what your colleagues are saying?” @Edlitera on Ep17 of @DecodingHealth1 w @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Find out more about Edlitera here
- Find CEO Claudia Virlanuta on LinkedIn
What does it mean to be data-driven? (from the Edlitera blog)
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Listen in as co-host Rebecca Gwilt chats with Circulo Health Founding Chief Medical Officer and Head of Mosaic Circle, Vik Bakru, MD, about how diversity, equity, and inclusion (DEI) helps Circulo avoid algorithm bias and worsening health inequities as they focus on their mission to be the future of Medicaid.
In this episode you’ll discover:
- What algorithmic bias is—and its impact on health inequity
- What the economic case is for investing in DEI/prevention of algorithmic bias
- How technology can address so many of these societal inequalities
- What the Medicaid of the future looks like
- How he defines success for Circulo and for himself as CEO
This lively conversation is one you won’t want to miss if you’re an artificial intelligence or machine learning innovator, a provider, a startup founder, or a healthcare tech investor.
Quotables
“We have had structural issues in our society that have driven the wrong pattern of behaviors in serving those who need it.” @vikbakhru #CirculoHealth on Ep16 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“I’m seeing so much innovation around how to get providers oriented around gaps in understanding between themselves and the people they serve.” @vikbakhru Ep16 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“We don’t need prior authorizations…if a clinician on the front lines identifies a need, they should be able to address that need.” @vikbakhru @DecodingHealth1 w @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“It’s a heavy lift to pull off, but if we get it right, we can remove 16 cents on the dollar of administrative overhead” @vikbakhru #CirculoHealth on Ep16 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“The normal person assumes that it couldn’t possibly be as inefficient as it actually is” @rebeccagwilt talking w @vikbakru re #Medicaid inefficiencies on Ep16 @DecodingHealth1 w @NixonGwitlLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Find out the mission and direction at Circulo in this overview video
- Read about the $50M Series A funding for Circulo from earlier this year
- Connect with Vik Bakhru on LinkedIn
- From the NGL blog: We published our 2022 trends and predictions post just before this interview was taped, and we’re in alignment with Vik in thinking there will be greater focus on digital health equity. Read the rest of the opportunities and warnings for the year ahead here.
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
In today’s episode, co-host Carrie Nixon talks with VEDA Data Solutions co-founder and CEO Meghan Gaffney about the impact of “peripheral” healthcare innovations, those platforms and technologies which were not initially designed for healthcare.
Listen to discover:
- How a political entrepreneur and an astrophysicist saw an opportunity for healthcare innovation
- Why in-network and out-of-network physician coverage info is so cumbersome to find, use, and update—for all parties involved
- What spurred the “No Surprises” Act in Congress and how it changed VEDA Data Solutions’ business
- How COVID impacted data companies like VEDA Data
- How Meghan embraced her Silicon Valley outsider status to attract the right opportunities and employees
If you’re wondering how your IP can be used in the healthcare sector, if you are a provider or healthcare plan leader who wants to reduce the time lag of updating in-network data, or if you’re a female founder or Silicon-Valley outsider looking for ideas on fundraising and key partnerships, then you won’t want to miss this episode!
Quotables
“These amazing ideas come into the healthcare sector from a completely different industry and have a real role to play” Carrie Nixon on Ep15 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“a high-paced game of telephone between providers & health plans every day…it can take weeks for patients to get updated info on where to seek care.” @meghangaffney Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“As a country we haven’t invested enough in the infrastructure that lets data flow well and work well for patients.” @meghangaffney Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“Benefits to everyone down the line: patients get the info they need, providers get paid correctly and on time, and health plans are in compliance.” @megangaffney on Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“...the way we care for almost 400M people with quality is to reduce the administrative cost as much as we can, and we can use data to do that.” @megangaffney of @veda_data on Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Fundraising tips for women-led startups: “there is an advantage when the book wasn’t written for you, and that is that you don’t have to follow the rules because they weren’t made for you anyway.” @megangaffney of @veda_data on Ep15 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Find out more about veda here
- Connect with Meghan on LinkedIn and follow veda on LinkedIn
- More on the No Surprises Act, which goes into effect on January 1, 2022
- Did you love Meghan’s fundraising tips? Find out how to maximize the value of your startup in this info-packed webinar replay from NGL
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
If you’re a DCT platform founder, investor, or agency wanting to support this growing market, you won’t want to miss this conversation with the person who knows more about setting up and managing DCTs than virtually anyone on the planet. Today’s guest is Laura Podolsky, Esq., founding General Counsel of Science37, a startup with a valuation of $1.05B when it went public in Spring 2021. Laura currently serves some of Nixon Gwilt Law’s top Life Sciences and Healthcare Innovation clients.
***Bonus: Download Laura’s Top 5 Friction Points for DCT Providers in the Recommended Resources section below
What you’ll get out of this episode
- Why Decentralized Clinical Trials (DCT) got a boost from the pandemic—and whether this boost is likely to continue
- What benefits and drawbacks exist with DCT when compared to traditional clinical trials
- How companies which support DCTs can gain access to these trials via the platforms (think: mobile nursing agencies, patient recruitment companies, and mobile labs)
- What special privacy considerations are needed in DCT and how companies can adjust their processes to meet those needs
- What investors and sponsors look for in a DCT platform during due diligence (including a handy resource)
Quotables
“Decentralized Clinical Trials increase participation and decrease attrition—those alone are big selling points.” DCT pioneer Laura Podolsky on Ep14 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“Not only can [DCTs] end up being more convenient, easier, less burdensome for patients, all of that leads to a faster trial...which yields serious financial benefits to the sponsor.” Laura Podolsky on Ep14 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“For vendors, it’s important to learn about DCTs and be able to say to the operators: this is how we can make this part of the process easier.” Laura Podolsky on Ep14 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“One of the great promises of DCTs is the ability to recruit from anywhere, and that also means you have to comply with the privacy laws of all these different jurisdictions.” Laura Podolsky on Ep14 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“When I’m advising on data privacy in the context of DCT, it’s helpful to look at the 7 principles of GDPR because most privacy laws are trending toward those.” Laura Podolsky on Ep14 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Download the Top 5 Friction Points for DCT Providers here (Laura’s expert advice on what processes and frameworks you need to examine in your business)
- Connect with Laura Podolsky on Linkedin
- More tips on how your privacy policies impact key partnerships with vendors and investors in this webinar replay from our Privacy team
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
- Why Headspace and Ginger merged into Headspace Health (and how that partnership came to be)
- Why Russ ventured into the digital health space after success in more traditional tech startups like Bizo (acquired by LinkedIn)
- What Headspace Health is doing to improve adolescent mental health—and how it impacts society
- Why Headspace Health decided to target the employer market before payers and direct-to-consumer models—and how those markets are expanding
- What unexpected benefits you’ll get from a mentor if you’re open to it (and other founder advice!)
If you’re a startup founder, investor, mental health advocate, or want to learn more about selling to employers, you won’t want to miss this conversation.
Quotables
“As a society, we have to start thinking about our brain health much earlier” @glassruss of @headspace on Ep13 of @DecodingHealth1 w/ @NixonGwiltLaw #https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“one of those mind-meld moments: clear cultural and mission alignment, fit between their wish/our need” @glassruss on @carebyginger @headspace merger on @DecodingHealth1 @NixonGwiltLaw #https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“Often I’m thinking about a decision & it seems hard until I talk to a mentor. They make it so obvious.” @glassruss #startupadvice Ep13 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Learn more about the recent $3B Ginger/HeadSpace merger here
- Follow Russ on Linkedin
- Ginger Partners with AmeriHealth Caritas District of Columbia to Bring Free On-Demand Mental Healthcare to 110,000 Medicaid Plan Enrollees
- [Video] 4X Growth in 5 Years: Why Investment in Mental and Behavioral Health is Exploding
- Episode 11: Obvious Truths our Healthcare Policy Still Doesn’t Support: Mental Health as Standard Healthcare
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Carrie and Rebecca went to #HLTH2021 in Boston this month, and they have a full report for you! In this jam-packed, insider episode, find out what they saw, heard, and learned regarding value-based care, virtual care, and remote monitoring, including:
- Why Medicare is banking on 100% beneficiary participation in value-based care models by 2030
- How the government is turning “payer-agnostic” on value-based care models by partnering with commercial payers and Medicaid
- Why you’ll be glad this White House is reinvigorating CMS’s Health Care Payment Learning and Action Network (LAN)
- Why providers and tech companies are embracing Full Risk Contracts and Payment Models
- Why “Virtual Care is replacing “telemedicine” as the new umbrella term—and how it helps companies meet patients where they are
- Why failure to adopt value-based care models could be an existential threat
- What everyone is saying about RPM, RTM and care management
Whether you were in Boston at #HLTH2021 or you’re wishing you’d been able to eavesdrop on what was being said by your colleagues in the halls between sessions, this is one episode you won’t want to miss!
Quotables
Find out what’s being said in the hallways of @HLTH2021 in Ep12 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
What everyone is talking about at @HLTH2021 in Episode 12 of @DecodingHealth1 with @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
What are the biggest breakout innovations for 2022? Ep12 @DecodingHealth1 w/ @NixonGwiltLaw reporting from @HLTH2021 https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
If your company deals in healthcare data, mobile apps, digital therapeutics, multi-jurisdictional telemedicine, or any other interesting digital health angle, you’re about to find out why insurance is an essential (and even interesting!) conversation for innovators.
Beracah Stortvedt is the Digital Health and Emerging Med-Tech Practice Co-Leader at Marsh & McLennan Agency. He helps companies in the Digital Health and Healthcare space grow their businesses safely and strategically through business insurance solutions (D&O, Medical Malpractice, Cyber Liability, etc.) in ways that generalist brokers cannot.
In this episode you’ll discover:
- What the unique risks for digital health companies are
- Why your tech company might need medical practice insurance, or your practice’s telemedicine services might require errors and omissions coverage—and other surprising areas of risk in the digital health space
- Why your coverage should overlap and “talk to each other” in these complex scenarios so you don’t have gaps
- How multi-state telemedicine companies should evaluate insurance based on their complex needs
- How much you should expect to pay for this
Beracah is also Nixon Gwilt’s go-to resource for innovators when it comes to insurance needs (and every innovator needs insurance), so you won’t want to miss this conversation.
Quotables
“RPM companies are a great example with all 3 liability exposures: product, tech, and professional services.” Insurance for Innovators on Ep11 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“There’s tremendous competition for virtual care providers and it’s a differentiator for companies adequately protecting those physicians” Insurance for Innovators Ep11 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Connect with Beracah on LinkedIn or send him an email
- We co-hosted a swanky rooftop happy hour at #HLTH2021 in Boston with Beracah this week. Stay tuned for our next episode where we’ll tell you all about the conference and what to expect in innovation in 2022—and we’ll share pics!
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Quick announcement: Carrie and Rebecca are both attending HLTH in Boston Oct 17-20. Will you be there? Connect via LinkedIn beforehand so you can say hi! Now on with the show...
These truths may be obvious to you as a healthcare innovator, but regulators, payors, and sometimes even consumers still lag behind for some very outdated and sometimes odd reasons.
After a few episodes of solo hosting, Carrie and Rebecca reconnect for another episode in this series on what seems really obvious but isn’t yet the norm.
In this episode you’ll discover:
- Why mental health is a vital aspect of maintaining overall health—and why the system is not set up to support that (right now)
- How providers, payors, and tech companies can align incentives to achieve better outcomes and lower health costs
- Why our system isn’t built for that kind of alignment yet—but it’s getting there
This lively conversation is one you won’t want to miss if you’re a healthcare provider, a mental health advocate, a policymaker, a digital health company, or a payor of health services.
Quotables
“We have a perfect storm right now of increased need for mental health services and decreased access.” Ep10 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“We know there is a connection between mental health and physical health...some of the most costly ailments are exacerbated by mental health issues” E10 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“Value-based payment and delivery models align incentives among patients, providers & payors for better outcomes & less cost than fee-for-service” Ep10 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- More obvious truths our healthcare policy still doesn’t support [podcast/video]
- 4X growth in 5 years: Why investment in Mental and Behavioral Health is exploding [video]
- What is a Value-Based Enterprise? New Opportunities for Digital Health and Healthcare Innovation [blog]
- Prime and Pear Therapeutics’ value-based arrangement [press release]
Proposed 2022 MPFS: Expansion in Audio-Only Telehealth, Permanent Remote “Direct Supervision”, and Remaining Opportunities for New Permanent Telehealth Codes [blog]
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Listen in as co-host Carrie Nixon chats with René Quashie, VP of Digital Health at the Consumer Technology Association. The two discuss digital health innovations as "consumer technology."
In this episode you’ll discover:
- How the Consumer Technology Association supports Digital Health innovators.
- The most important issues CTA is focusing on in the Digital Health space
- What we can look forward to at CTA’s Consumer Electronics Show in January 2022
This conversation is one you won’t want to miss if you’ve never thought much about the intersection of Digital Health and Consumer Technology.
Quotables
3 min 10 sec. “CTA’s Health Equity Access Leadership Coalition looks at the role health technology has to play in addressing inequities in healthcare. ” Ep9 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
5 min 10 sec. “We believe that a value-based system, or ‘income for outcomes, is the best way to incorporate promising digital health solutions into our current healthcare delivery system” Ep9 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
14 min 35 sec “To be perfectly frank, I don’t think we do a good enough job of educating and engaging [with regulators] before we have an ask.” Ep9 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Consumer Technology Association: Digital Health
Sponsored by: Nixon Gwilt Law
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Listen in as co-host Rebecca Gwilt chats with Antidote Health CEO Avihai Soudri about the startup scene in Israel, his vision for America's first virtual HMO, and a bit about the shift in VC investment in seed stage companies.
And an extra shout to Antidote Health for closing a $12M seed round of funding last week!
In this episode you’ll discover:
- Why this NY-based company still does so much R&D in Tel Aviv
- What drove Antidote to create an AI-driven virtual HMO
- How Antidote wants to help the large uninsured and underinsured populations in the US
- And a fun final question we don’t want to give away
This lively conversation is one you won’t want to miss if you’re a health system leader, a digital health innovator, a startup founder, or a healthcare tech investor.
Quotables
“It’s a matter of culture. The Israeli culture is used to some kind of uncertainty level, so people are not afraid of taking big steps.” Ep8 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“In Israel we have a good example of effective health services. We have the blueprint to allow most people to achieve affordable healthcare.” Ep8 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“In the US there are two parts: the insurer and the healthcare provider. By combining those two we are creating an alignment of interests.” Ep8 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Antidote Health nabs $12M in seed round to grow AI-driven virtual HMO (Medcity News)
- Follow CEO Avihai Soudri on LinkedIn
- Learn more about Antidote Health
- Expanding US-Israel collaboration in healthcare technologies (Jerusalem Post)
From the NGL blog: [Webinar] How to maximize the value of your digital health startup before your first round of funding
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
In this episode, co-host Carrie Nixon talks to startup veteran and Director of TMC Innovations, Tom Luby, PhD., and Emily Reiser, PhD, Senior Manager of Community Engagement, about how the largest medical center in the world looks at the innovation ecosystem and the future of healthcare.
In this episode you’ll discover:
- What the ecosystem of innovation looks like at TMC Innovations;
- How TMC Innovations helps startups via accelerators, resources, and their venture fund;
- How they’ve seen health system partners work with digital health companies;
- How specific digital health startups are adapting and thriving during the pandemic; and
- What they think is the most pressing need in healthcare in the next 3 years.
This lively conversation is one you won’t want to miss if you’re a health system leader, a digital health innovator, a startup founder, or a healthcare tech investor.
Quotables
Predication: “Access to care holistically and how we all think about accessing our own healthcare is going to change dramatically.” Ep7 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“It isn’t just about cost it’s about who gets paid, when they get paid, how they get paid, when you’re involved…” Ep7 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/ #mpfs2022
Recommended Resources
- Learn more about Tom Luby and Emily Reiser’s work at TMC Innovations
- What TMC Innovations is doing next
- Speaking of Innovations: If you’re a digital health company and want to submit your feedback about 2022 reimbursement to CMS, you only have until September 13! Click here to find out what we think CMS needs to change in the Medicare Physician Fee Schedule before the final rule comes out in December.
Join the Conversation
Are you a digital health or health system innovator? Tell us what topics and people you’d like us to cover in future episodes:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
First, thank you for making Decoding Healthcare Innovation #2 on Apple’s list of Healthcare Business News Podcasts after just 5 episodes!
In this episode, host Rebecca Gwilt talks with one of the nation’s brightest innovation attorneys, Kaitlyn O’Connor, who leads the Remote Patient Monitoring Team at Nixon Gwilt Law. Kaitlyn is slightly famous among digital health clients for her ability to give them plain English business insights within 24 hours of CMS releasing the Medicare Physician Fee Schedule (MPFS) Proposed Rule every summer.
Does she sleep? We’re not sure.
In this episode you’ll discover:
- What the MPFS is, and why this annual Proposed Rule is so important for digital health companies (plus a little history on CPT code 99091 and how it launched RPM reimbursement);
- Why the agency in charge of these reimbursement rules (CMS) doesn’t always get it right;
- How ‘Notice and Comment Rulemaking’ helps stakeholders influence regulations;
- What to do when Congress doesn’t get it right;
- Why you should pencil this time period into your calendar every year to examine the Proposed Rule to advocate on behalf of your company and industry.
Because we work with hundreds of digital health companies, we’re deep into this topic every day and know what an impact even minor changes can make to a company’s bottom line. So make sure you do your homework!
Quotables
“This totally accessible, high impact process for influencing public policy is a black box for innovators. I love shining light in black boxes” Ep6 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“CMS does not always get things right in this fee schedule” Ep6 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/ #mpfs2022
“It’s hard for an agency that doesn’t have a lot of opportunity to experience how things are happening in real life to draft practical rules.” Ep6 of @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Need help drafting compelling stakeholder comments to CMS? NGL has a fixed-fee service for that—but you need to book before August 23. Click here for details
- Follow RPM expert Kaitlyn O’Connor on Linkedin
- From the Nixon Gwilt Blog: Everything you need to know about the 2022 MPFS Proposed Rule
- Contact representatives and advocacy groups directly:
- Senate HELP Committee
- House Ways and Means, Subcommittee of Health
- Alliance for Connected Care
- American Telemedicine Association
- Connected Health Initiative (The App Association)
Health Information and Management Systems Society (HIMSS)
Join the Conversation
Does your perspective match up with ours? Tell us how you think healthcare innovation ties into National Security on any of our social channels:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Host Carrie Nixon talks about Biotech and Life Science opportunities with innovation attorney Tommy Miller, who works with these types of companies every day and often serves as an expert speaker and commentator for the industry.
In this episode, you’ll discover opportunities for Life Science and Biotech innovators in:
- Biologics, including reimbursement, accelerated FDA approval pathways, what sector of the industry can speed growth for everyone, and the push for developing mRNA and gene editing therapeutics for difficult or rare disease states;
- Software as a Medical Device (SaMD) and how the new “remote therapeutic monitoring” CPT codes revealed last week in the proposed 2022 MFPS will increase reimbursement options for mood and pain management—as well as the FDA’s investment in the Digital Center for Excellence to improve the regulation of SaMD;
- Decentralized trials and home digital health tools and how these trends are expanding recruiting options and returning more realistic data because people are accessing and using these products at home.
And much more! If you’re in the Life Science or Biotech industry, you are a provider who uses these products and tools in your practice, or you are an innovator, then then is a conversion you won’t want to miss.
Quotables
“We need to be sure that CMS is clearly signalling reimbursement opportunities for innovations, because we know things that don’t get paid don’t get done” Ep5 of @DecodingHealth1 w/ @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“The opp is for companies w/ advanced and clean mfg tech to really start pushing for funding and advancement. The more we have, the more these pharma companies can rely on it and the more comfy the FDA is going to get.” Ep5 @DecodingHealth1 @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
“It’s a little bit chicken & egg: CMS says ‘we need to see demonstrated results before we reimburse’ & innovators say ‘we need need to make sure there’s going to be a rev stream or it’s not worth our while’” Ep5 of @DecodingHealth1 w @NixonGwiltLaw https://sliceofhealthcare.com/category/decoding-healthcare-innovation/
Recommended Resources
- Follow Life Science and Biotech Innovation Attorney Tommy Miller on LinkedIn and read more about Tommy here
- From the Nixon Gwilt blog: Read more about the 2022 Proposed MFPS rule and the new remote therapeutic monitoring (RTM) CPT codes and reimbursement options for SaMD and digital health innovators
Find out how to share your input with the FDA Digital Center for Excellence to effect change in into how SaMD products are regulated
Join the Conversation
Does your perspective match up with ours? Tell us how you think healthcare innovation ties into National Security on any of our social channels:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
For our first interview of this podcast, we couldn’t think of a more insightful and generous guest than Clarify Health Solutions Co-founder Todd Gottula. (You may have heard about Clarify’s recent $115M Series C funding to accelerate the adoption of on-demand healthcare analytics. Wouldn’t you like that kind of win for your company?)
Cohost Rebecca Gwilt has advised Clarify since their founding in 2015, and you’ll want to listen as she and Todd explore Clarify’s story and unpack the insights gleaned along the way, including:
- What startups spend a ton of money on that is usually a waste
- Which of the 3Ps are most important for growth
- What key piece of advice Todd would give to a startup raising its first significant funding round
- How important paid advisors are to the success of a startup—and when to lean on them
- How to set pricing for your tech
And much more!
Quotables
“Interview the funder...ask for specific examples of how they’ve changed the trajectory in a positive way for one of their portfolio companies” #Startup #funding advice from @ClarifyHealth Co-founder @ToddGottula on Ep4 of @DecodingHealth1 w/ @NixonGwiltLaw
“Don’t underestimate your relationship with your board because that will make or break what happens when the inevitable speed bump gets put in front of you” #startupadvice w/ @ClarifyHealth Co-founder @ToddGottula on Ep4 of @DecodingHealth1 w @NixonGwiltLaw
“Have an explicit conversation with any advisor about the expectations being commercial...does their rolodex represent your actual buyer or decisionmaker?” #startupadvice w/ @ClarifyHealth Co-founder @ToddGottula on Ep4 of @DecodingHealth1 w @NixonGwiltLaw
Recommended Resources
- Learn more about Clarify Health’s healthcare analytics platform, which allows you to identify business opportunities that are hidden from plain sight with on-the-fly exploration of the most comprehensive collection of real-world patient journeys.
- Read about Clarify’s recent $115M Series C funding to accelerate the adoption of on-demand healthcare analytics.
Discover how podcast cohosts Rebecca Gwilt and Carrie Nixon’s firm, Nixon Gwilt Law, helps digital health startups prepare for fundraising with the Pre-Raise Prep Package.
Join the Conversation
Does your perspective match up with ours? Tell us how you think healthcare innovation ties into National Security on any of our social channels:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
These truths may be obvious to you as a healthcare innovator, but regulators, payors, and sometimes even consumers still lag behind for some very outdated and sometimes odd reasons.
In this first episode of an occasional series on this podcast, Carrie and Rebecca explore some of these obvious truths, why it’s hard for some people and institutions to grasp them, and what kind of changes we’re seeing on the horizon to make them as common as putting wheels on suitcases. (Can you believe we didn’t always do that?)
In today’s episode, you’ll learn about:
- Why people prefer care at home, and what COVID-19, Amazon, and the Moving Health Home Coalition are doing to make that more of a reality
- How remote patient monitoring (RPM) improves health outcomes—even though we make it hard for providers and patients to use it
- What features innovators and investors should look for in healthcare solutions to build on these obvious truths
Quotables
“Care at home should have been a no-brainer before the pandemic. It is absolutely a no-brainer after the pandemic.” Carrie Nixon on Ep3 of Decoding Healthcare Innovation podcast
“Innovators and investors: look for solutions that enable not just virtual care via telemedicine, but other ways to make delivery of care by clinicians available in patient homes.” Rebecca Gwilt on Ep3 of Decoding Healthcare Innovation podcast
“Some of the requirements around reimbursement currently are making it too onerous for patients and physicians to successfully implement #RPM.” Carrie Nixon on Ep3 of Decoding Healthcare Innovation podcast
Recommended Resources
- Find out more about Moving Health Home, an alliance whose members are “working towards a future where care comes to patients.”
- Forrester Research predicted that “every company will become a healthcare company in 2021”—and Amazon is leading the way.
- We broke it down hours after it was released: RPM Reimbursement in the 2021 MPFS: The Good, the Bad, and the Ugly
Join the Conversation
Does your perspective match up with ours? Tell us how you think healthcare innovation ties into National Security on any of our social channels:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Healthcare Innovation attorneys Carrie Nixon and Rebecca Gwilt show the connection between National Security and Healthcare Innovation—and why this critical issue needs to be addressed:
- When we aren't actively facilitating healthcare innovation, we put our national security at risk. Think about how long it took people to get a telehealth visit for chronic or acute conditions during the first months of the pandemic. If we can’t keep our people healthy, how secure are we?
- If telehealth reimbursement passed in 1997, why did it take until 2020 for the first nationwide, full-service telehealth provider to expand its medical services to include Medicare Part B coverage?
- Regulations that protect patient safety are important, but need to facilitate innovation. We’ll talk about a few resources for this, as well as how far we still have to go.
Quotables
“National Security means safekeeping of the nation as a whole. This includes protecting the health of our people. When we aren't actively facilitating healthcare innovation, we put our national security at risk.” -- Carrie Nixon
“We CANNOT allow the regulatory landscape to stifle innovation.” -- Carrie Nixon on healthcare innovation and national security
Recommended Resources
- The FDA’s Digital Health Center of Excellence, which aims to facilitate partnerships to accelerate digital health advancements, share best practices, and provide oversight in a less burdensome, efficient way. Still, there is no explicit coordination with CMS, the agency that connects reimbursement to these innovations.
- Doctor On Demand, a San Francisco, CA-based virtual care provider, announced it is the first nationwide, full-service telehealth provider to expand its medical services to include Medicare Part B coverage.
Join the Conversation
Does your perspective match up with ours? Tell us how you think healthcare innovation ties into National Security on any of our social channels:
– Website – LinkedIn – Twitter – Instagram – YouTube
Follow our daily updates on LinkedIn:
– Carrie – Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.
What you’ll get out of this episode
Healthcare Innovation attorneys Carrie Nixon and Rebecca Gwilt open up this conversation with the question people keep asking: Where is the Digital Health Investment Ceiling? Then they dig deep into what’s just under the surface of that question—and far more important to the growth of your healthcare business:
- The convergence of events driving continued innovation in this space, including FemTech
- 3 ways customer overwhelm is driving market change
- How to approach your customers for feedback so you don’t build something they won’t buy or use
Quotables
“[In 2014] He assured me that we were in a health tech bubble, you couldn’t possibly put more money into it, and he was ready to stop investing. Now I look back and think, yikes.” -- Rebecca Gwilt on the digital health investment ceiling
“One medical practice administrator told me she has 14 different portals that she has to log into to do the business of the practice.” -- Carrie Nixon on customer overwhelm in digital health
“We need a platform that can deliver customized, specialized services to a specific population, and so you’re seeing some very pointed acquisitions.” -- Rebecca Gwilt on platform consolidation in digital health
Recommended Resources
- Read Rolfe Winkler’s report on customer overwhelm in the WSJ: https://www.wsj.com/articles/digital-health-startups-are-booming-their-customers-are-overwhelmed-11620039601 (paywall, but site allows 3 free articles per month)
- A recent video chat we had about what we’re seeing in healthcare innovation: https://nixongwiltlaw.com/nlg-blog/2021/4/15/video-how-we-think-about-healthcare-innovation-and-what-were-seeing-in-the-market-right-now
- Details on the Ro acquisition of Modern Fertility and the gender gap in health tech: https://www.statnews.com/2021/05/25/ro-modern-fertility-womens-health-tech/
Join the Conversation
Does your perspective match up with ours? Tell us what customer behavior and feedback looks like in your corner of the market on any of our social channels:
- Website - LinkedIn - Twitter - Instagram - YouTube
Follow our daily updates on LinkedIn:
- Carrie - Rebecca
About Your Hosts
Carrie Nixon and Rebecca Gwilt are partners at Nixon Gwilt Law, a healthcare innovation law firm exclusively serving Providers, Digital Health Companies, and Life Science Businesses seeking to transform the way we receive and experience healthcare. Find out more at NixonGwiltLaw.com.
This podcast is produced by Slice of Healthcare LLC.