Marketing Uncovered Podcast: Recent Episodes
Aditi Aggarwal
It's really difficult to live in the 21st century without coming in contact with marketing (unless you live in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine. In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans
Nykaa went from getting 10 orders per day to 60 orders per day in about 7 months! How? This is what we discuss in today's episode. How a digital-first brand scaled to an IPO of 14 billion dollars over a decade. And what's at the cornerstone of all their marketing activities.
Are you completely overwhelmed by marketing?
Facebook, Instagram, WhatsApp, LinkedIn, Twitter, Telegram, Discord, emails.... the endless list. Which platform to choose?
Or where can you advertise? Social media, Google, websites, product placements... another endless list.
And if that wasn't enough, how to make it unique? Affiliate marketing? Influencer marketing? Growth marketing?
In this episode, we'll see how you can determine the best combination for your business, with the least amount of work and resources.
How can you increase your chances to go viral?
Better content ≠ virality
There is no set formula to go viral. But there are some things you can include to increase the chances for your content to go viral.
In this episode, we'll talk about the main reasons why something goes viral according to Jonah Berger. The 6 STEPPS.
Viral basically is the word of mouth marketing on steroids
Whether it's money heist, new ads, old jingles, secret places, or something that just moves us. This is what makes it special.
So how can you increase your chances to go viral?
Answering questions like what is a growth mindset, how you can use that to build your business, how important customers are in the product building process, and what is product-market fit.
This episode is about growth hacking. No, it's not a magic formula; it's more like the common sense that's not so common.
It all boils down to getting more customers in less time with a product they love.
Listen to how this all comes together to help you growth hack your business.
What growth means? Is your business ready to grow? Growth is about leveraging the existing channels, not figuring them. Something unique for your business. It can be technical or can be something built into your business model. No one can give you a recipe for that. But you can keep some of the points in mind to guide your decision. Want to know what they are? Find out in this episode
Can a good service or product guarantee success for a business?
No, it can't. Because what's more important than having a good offer is making people BELIEVE that yours is the best offer.
So in essence, a brand isn't just about your product. It's about how PEOPLE see it. How YOU make them see it.
In this episode, we see how you can position your brand in the minds of consumers for success and avoid common pitfalls.
A good business doesn't always equal a good brand. And the upside of building a brand is tremendous, especially in the digital age.
In this episode, we'll see how a small business can modify strategies used by big brands, how you can start with branding right now, and how all this fits into the Indian context.
Stories have been used for ages to convey epics and education. Why?
Because stories increase retention by 22 times!
Stories are powerful and they can help your business by connecting with the audience. In this episode, we will see how you can approach storytelling in a way that makes your brand shine in an ocean of competitors.
What comes to your mind when you think about marketing? Depending upon what your experience has been, your image for marketing can range from social media and websites to business and corporate.
But what does it mean when we think of it in the most rudimentary terms? And what is at the core?
In this episode, we are looking at the basic idea of marketing from an example set 2,000 years ago, through time till 100 years ago.
Marketing has always been a business-centric function. It's still shifting to a consumer-centric angle in a developing country like India. But why did this shift happen? And how is this relevant to your business in the modern-day scenario?
In this episode, we'll look at all these questions with examples from the 1900s.
Marketing is soo big right now that it feels like you are missing something if you aren't a part of it. And that might be true depending upon how you look at marketing and your business.
But why should you care about marketing other than the fact that 'everyone is doing it'?
It’s really difficult to live in the 21st century without coming in contact with marketing (unless you like in a jungle). From your morning newspaper, to during work, to the entertainment after work, marketing is at play. Sometimes direct, sometimes indirect. It affects your decisions (and business if done correctly) more than you can imagine.
In this show, we see what really goes into marketing. The tech stuff, psychological stuff, the monetary angle, and everything else. It’s not about the new social media platform. Neither is it about selling through ads. It’s about what moves us as humans.