The Healthy Brand Podcast
Keith White
It is commonly misunderstood what a brand truly means and how that experience impacts your customers. Businesses are throwing brand elements such as taglines, logos, and value statements together and calling it a brand without ever focusing on what that means to the end user, your customer. In this podcast series, Keith White interviews CMOs, CEOs, VPs of Marketing and Marketing Directors for their take and what it truly means to create a customer experience within your brand. Each episode is chalk-full of useful strategies and tactics to ensure your brand lives up to the customers expectations.
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