The Digital Voice: Recent Episodes
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Showcasing the latest thought leadership and opinions from The Digital Voice and our brilliant clients
Many of us are already tightening our belts as we feel the pinch of the cost of living crisis. It seems undeniable that another recession is looming, and even if it doesn’t, a business slowdown is inevitable.
Good adverts grab our attention – great ones, our trust. Chartered psychologist Alan Gray at Tailify offers key tips on how the best influencers go beyond mere exposure to establish deep, meaningful connections with their followers.
Playground xyz began in 2017 as a rich media creative vendor. We noticed a need for attention-grabbing ads and made a name for ourselves building incredibly engaging ad formats. We found we were talking about ‘attention-grabbing’ a lot but realised there was no way to properly measure it. Why not? Surely it would be incredibly powerful?
Cybersecurity and IP protection company, White Bullet, has worked alongside the World Intellectual Property Organisation (WIPO) to help prevent ad-funded piracy for over a year, and recently released a six month update revealing key trends in cybersecurity in the monitored markets throughout 2022.
Digital advertising makes a large part of the publishing world go round, yet market complexities prevent the system working optimally. We grab five minutes with multilocal’s Tom Bowman to ask how digital advertising could be made to work better for all concerned.
If you think the influencer market is already a bit saturated, then prepare yourself for a shock, because they’re just warming-up.
The Inuit have 50 words for ‘snow’, taking in all the many and varied characteristics of the white stuff that most of us don’t tend to think about. The ad tech industry, meanwhile, has 50 definitions of a data clean room, but essentially only one name for all of them.
Shell has a dilemma: it wants to be a serious retailer but doesn’t advertise like one. It advertises at certain times of the year, not throughout. It’s not an always-on advertiser. To address the issue, Shell has been testing a way to automate the creation of online ads. Do this well, went the thinking, and it gets a lot easier (and affordable) for Shell’s ads to run consistently throughout the year.
My professional journey started in stage management and tech direction for theatres around the US. I’ve worked in a couple of different fields since then, including gaining marketing experience for a medical supply company before making the move into technology with an entry level sales role. I’ve been with impact.com for nearly seven years now. I’ve worked at three of their offices in that time, moving from Santa Barbara to New York, to bring on a new platform focused on ad fraud and fraud detection, and then finally into our London office three years ago.
When the going gets tough, the tough gets going. It was Billy Ocean who first sang it. But in the tech industry at least, it’s the blockchain industry that’s truly lived it.
Defining multilocal The world of digital marketing evolves quickly, and that provides a challenge for all companies operating within it. The main challenge is how you clearly articulate the value you provide for clients in an ever-changing world. What makes this more complicated for us is that curation hasn’t yet been clearly defined by the leading players in the industry, so there is no consistency across platforms of what curation is or does.
Marketers who can afford it can’t seem to get enough of the ad tech that lets them employ a delicate touch to advertising on news sites. That’s clear in Integral Ad Science, a company that does this very thing, raking in $100.3 million in revenue over the last quarter, up 34% from the same period last year.
The term ‘attention economy’ is the latest buzzword doing the rounds in the marketing world, but its origins go all the way back to the 1970s, when Nobel Laureate Herbert A. Simon first coined the phrase.
So you've started a partner program, recruited lots of publishers, and you need to maintain your channel growth. But you’ve already built relationships with the largest partners in your industry, and are seeing little impact from your ever-growing list of long-tail partners. So what’s next? While partner recruitment is one of the most important ways of growing your partner marketing channel, there are lots of other things you can do to mature your program and drive further revenue.
It’s hot. It’s too damn hot. It’s so hot that villages on the outskirts of London are burning up in wildfires. It’s so hot that even climate change sceptics like Professor Byron Sharp might be changing (or re-changing) their mind about the reality of climate collapse. It affects us all; we’re all implicated, and it’s all of our responsibilities to do something about it.
Data clean room innovation offers a solution to digital advertising’s woes, but the key to successful adoption is ease of use. Here, Vlad Stesin, chief strategy officer and co-founder, Optable, discusses in detail why simplicity is essential when considering data clean rooms.
In our multi-screen world, attention matters more than ever before. And while digital platforms are multiplying, the challenges brands face in trying to grab a share of their users’ attention are tougher than ever.
Amongst the mass of privacy-first targeting and measurement solutions which have been vying for attention over the past two years, data clean rooms have stood out as some of the most promising.
It’s been just 10 months since Facebook caught the world off-guard by announcing its metaverse ambitions.
In the early 2010s, the advent of programmatic advertising and real time bidding promised to inject increased scale, speed, transparency and efficiency into the digital ad buying process. It promised to revolutionise the way publishers went about selling their inventory and monetising their first-party data and, to a degree, programmatic delivered on that pledge.
It’s been lauded as the next version of the internet, a place where all brands need to have a presence – and many already do – and a place where people will be able to meet, work, train, play and socialize with friends and work colleagues from all around the world, without leaving their bedroom. It is, of course, the metaverse. But what exactly is the metaverse, and is the current excitement around it justified?
Last month I had the privilege of attending the Sphere Women in AdTech event, which met many of my expectations and confounded others.
I’m privileged to serve as Head of Product and R&D – a dream role for me, encompassing leadership of the diverse functions required to advance the science of influence: engineering, data science, research psychology, design and product. I joined Tailify in 2019 after a decade of building technology at the intersection of data science and behavioural science, including most notably a tour at SCL, the parent company of Cambridge Analytica, where I was involved in predicting population-scale behaviour through social media monitoring and analytics. The arc of my career bends towards deploying the power of what amounts to mass mind-reading technology for the good of all mankind.
NDA: You were recently acquired by GumGum. What does Playground xyz add to the new joint offering?
Outdoor or out-of-home (OOH) ads are modernizing, ditching static paper and paste formats for ever-changing illuminating digital screens. Media owners are locked in an upgrade race, but with climate crisis anxiety heating up, is the sector’s savior tech compatible with the sustainability needs of society?
As mobile games continue to conquer the world, how can incoming brands make the channel work for them? Here's 5 key tips...Jonas Soderqvist, CEO, Adverty, summarises the basics of mobile-based in-game advertising and urges brands to take the long view all the way to the metaverse.
The Digital Voice specialist events team is your one stop shop for making your events come to life. We specialise in both virtual and in-person events. But don't just take our word for it, see for yourself…
Lockdown life has become the norm over the past couple of years and, with COVID cases rising again, it looks set to remain a feature of our daily lives. It’s forced every business in the world to re-assess their workplace models and the media, marketing and tech sector put the options under the microscope at last week’s MAD//Fest.
TikTok has abandoned its plans to launch the ‘TikTok Shop’ after the UK project failed to meet targets. But while the market might not be there quite yet for livestream shopping experiences, e-Commerce remains a major opportunity for quality publisher brands. It’s an opportunity to leverage the editorial trust to help advertisers close the loop between ad spend and purchase, and nearly a third of commercial publishers reported that e-commerce would be an ‘important’ or ‘very important’ revenue stream for their company in 2022.
Public relations executives face unique challenges and opportunities that professionals in other spaces may never even consider, much less encounter, from landing challenging media placements to executing communications strategies for organizations in crisis.
Events are back in force this year and last week’s MAD//Fest London proved that there’s nothing better than a real life get together to discuss the big media industry issues of the day.
At last week’s well-attended MAD//Fest London, Julia Linehan, Founder and MD, The Digital Voice, moderated a panel on the lack of women tech founders in the adtech sector.
Why wait for the industry to decide on cookieless attribution and measurement? Here’s a method that already beats the old ways
The inherently transparent nature of blockchain technology means every transaction is visible and can’t be tampered with, making it ideal for tackling this blight.
Mobile Marketing speaks to Peter Wallace, SVP of Sales at GumGum, who shares his thoughts on the upcoming 2022 Cannes Lions International Festival of Creativity and what attendees can expect.
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different sourceThe last few years haven’t been the smoothest for the digital advertising industry. The dawn of the privacy-first era coincided with the arrival of the global pandemic, the two combining to produce one of the greatest challenges advertisers, brands and publishers have ever faced.
Adverty Founder Niklas Bakos is excited by rumours of a soon-to-be-released mixed reality headset from Apple.
James Leaver, CEO of ad platform Multilocal, discusses how curation makes it easier than ever to scale (and target) large audiences for retail media success.
The event season (now in full flow) brings a great opportunity to discover the advertising industry’s hot topics. This month’s Advertising Week Europe, the capital of advertising discussions across London, offered a great opportunity for advertisers to hear the industry trends of tomorrow, and learn how to stay ahead of the curve. But, if you didn’t manage to attend AdWeek have no fear, I am here to tell you all you need to know on what the advertising industry is gearing up for this year.
James Bennie, Senior Director, Customer Success EMEA at impact.com explains the whys and hows of partnership marketing in five steps…
The body content of your post goes here. To edit this text, click on it and delete this default text and start typing your own or paste your own from a different source.At last week’s Programmatic Pioneers, Hybrid Theory were honoured to participate in a debate on one of today's hottest topics in the industry: first-party data-driven advertising. The discussion focused on how marketers can use first-party data to strengthen customer connections, offer users greater control, and enable greater personalisation.
Exit Bee CEO Pavlos Linos discusses the 800 per cent performance lift that convinced him to pivot his business toward the advertising market, and why Exit Bee’s micro-moments will shape the future of contextual advertising
Mike Follett, managing director of Lumen Research, explains the science of eye tracking – and offers five media applications for the data it gathers…
Sean Adams, Global Insights Director at Brand Metrics, shares his views on how marketers can ensure brand metrics are central to their advertising campaigns…
In its fairly short history, blockchain technology has been touted as a solution for everything from the decentralisation of financial tools, to ushering in a new paradigm for the future of currency. But far from the realms of finance, it’s actually in advertising that blockchain has now found one of its most powerful niches to date.
It's likely that some customers will, and others won't, view your brand favourably enough to choose your product over your rival's product. Naturally, if you could get more customers to agree that your product is superior, your business will grow. This is where advertisements can come into play. To get the full benefit of advertising it's important to think about this entire sentence:
Patrick Johnson, global chief executive of Hybrid Theory, explores how the world of connected TV (CTV) can really start to show prospective advertisers just how well it works.
Advertisers have long understood the value of psychological insight in driving campaign success, but with influencer marketing, the human element has never been more salient. And with businesses set to invest unprecedented sums in influencer marketing in 2022, influencer selection is critical.
Dan Jones, Cavai UK’s Commercial Director, discusses the growing significance of mid-funnel marketing, and how mid-funnel problems can be solved with conversational advertising.