Tropical Social Podcast | Social Media Management & Marketing: Recent Episodes
Shannon Segall, Social Media Manager + Mentor
Welcome to the Tropical Social Podcast! The podcast for social media managers who are looking to stand out online & live the laptop lifestyle.
Join your host Shannon Segall every Tuesday for real conversations that will help you navigate the ups and downs of entrepreneurship & pursue your version of living the laptop lifestyle. Whether you want to work online + live abroad, road-trip across the country, or simply be your own boss from the comfort of your home, The Tropical Social Podcast is here to help you do just that!
Shannon will bring you practical + actionable strategies to help up-level your social media presence, craft a strong personal brand online, & most importantly help you build your social media management business around your dream lifestyle, not the other way around.
So girl, if you’re ready to create your lifestyle by design, you’ve come to the right place. Grab your favorite cup of coffee, a notebook, & let’s dive in!
Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside!
If you’ve ever felt overwhelmed by content planning, this episode is for you.
In Day 3 of the Creator Brand Mini Series, we’re talking all about how to create a content plan that actually fits your life. One that adapts to your energy, your schedule, and your season of business—so you can show up consistently without burning out.
Inside this episode, I’ll walk you through:
- Why your content plan should reflect your real-life capacity (not your ideal one)
- How to create a weekly system that’s flexible but structured
- My personal content planning method (and why I only plan one week at a time)
- 3 different planning styles to try and how to find what works for you
- How to make your calendar move with you based on energy, launches, or life
Plus, you’ll walk away with a super practical next step to start mapping out your own aligned content calendar using a structure that actually works with your life, not against it.
Open up Day 3 of the free Notion workbook to organize your ideas and start building a content plan that supports your lifestyle. When you sign up for the Creator Brand Mini Series, you’ll get all three workbook pages sent straight to your inbox—one for each episode in the series.
Links mentioned:
- Grab the free Notion workbook: HERE
- Want support building a content strategy that feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST (only 3 pre-sale spots available!).
Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside!
If you’ve ever felt like your content isn’t landing—or like you’re just posting because you “should”—this episode is for you.
In Day 2 of the Creator Brand Mini Series, we’re talking all about how to create content that actually connects with your audience. The kind that builds trust, sparks conversation, and makes people say, “I’ve been waiting for this to show up in my feed.”
I’ll walk you through:
- Why most service providers are stuck in the “how-to” content loop
- How to shift from recycled tips to content that reflects you
- The 3–5 Content Conversations your brand should be rooted in
- What a signature content series looks like (with examples)
- How to go from “day in the life” to unselfish storytelling that invites your audience in
Plus, you’ll walk away with a super practical next step to help you start creating connection-driven content—without the pressure to overshare or become someone you’re not.
Open up Day 2 of the free Notion workbook to define your Content Conversations and map out your own signature series.
Links mentioned:
- Get the free Notion workbook: HERE
- Ready to build a content strategy that actually feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST.
Be First in Line for The Social Re-Brew — WAITLIST Perks + $400 Off Inside!
If your content has felt stale, uninspired, or like you’re just posting to post… this episode is for you.
We’re kicking off Day 1 of the Creator Brand Mini Series by talking about one of the biggest shifts you can make in your business: going from just being a service provider to building a creator brand that actually connects with your audience.
In this episode, I’m breaking down what that shift really looks like, why just showing your work isn’t enough anymore, and how to start becoming the face of your brand—even if that feels a little scary at first. I’ll also share a few real-life examples (like a wedding photographer client and a rebrand inspired by The White Lotus) to show you exactly how this plays out in action.
Plus, you’ll walk away with a tangible next step to help you define your brand voice, values, and what you actually want to be known for—using the free Notion workbook linked below!
Open up Day 1 of the Notion workbook and fill out your Ideal Creator Brand—this will be the foundation we build everything else on.
Links mentioned:
- Get the free Notion workbook: HERE
- Ready to build a content strategy that actually feels like you? Get early access + $400 off when you join the Social Re-Brew WAITLIST.
Hey there! It’s been a minute since a new episode dropped, but I’ve been working behind the scenes on something super exciting—a refreshed version of my signature offer, The Social Re-Brew.
To kick things off, I’m launching a 3-part podcast series next week called "Building Your Creator Brand as a Service Provider."
It’s for the creatives who are ready to stop winging it with their content and start building a strategy that actually feels aligned, personal, and doable.
In the series, we’ll cover:
✔️ What it really means to build a creator brand ✔️ How to create content that connects and builds a community-obsessed brand ✔️ And how to map out a content plan that supports your lifestyle (and actually feels fun to follow)
There’s also a free Notion workbook to help you take action as you listen, plus a few bonus resources I’m only sharing with my email list.
Want early access + a waitlist-only discount for The Social Re-Brew relaunch? Join the waitlist here—can’t wait to share what’s coming with you!
P.S Make sure you’re also on The Social Sip Newsletter so you don’t miss a thing!
Struggling to sign clients during a slow season? Whether it’s summer vacations, the holiday slump, or shifts in the market, slow seasons happen—but that doesn’t mean your business has to suffer. Instead of waiting it out, let’s get proactive!
In this episode, I’m breaking down 7 actionable ways to attract more social media clients, so you can stay booked—even when business is slow. Whether you're a social media manager, freelancer, or creative, these strategies will help you stay visible, generate leads, and keep your business growing all year round.
Links & Resources:
- Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.
- The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.
- Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence.
Let’s Connect! Instagram | Website
Exclusive Discounts
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes!
💛 Thank you for being part of The Tropical Social Community!
XO, Shan
How did a small Brisbane bakery turn into a viral sensation, attracting hour-long lines and selling out of cookies like they’re Chanel bags on launch day?
In this episode, I’m breaking down how Brooki Bakehouse went from a passion project to a must-visit brand dominating Instagram and TikTok.
We’ll dive into five key marketing strategies that founder Brooke Saward leveraged to build insane hype, create a loyal community, and turn cookies into a full-blown experience. Plus, I’ll share how you—whether you're a social media manager or creative—can apply these strategies to your own brand to boost engagement, build authority, and drive sales.
Other Links & Resources:
- Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.
The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.
Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence.
Let’s Connect! Instagram | Website
Exclusive Discounts
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes!
💛 Thank you for being part of The Tropical Social Community!
XO, Shan
Thinking about moving your business abroad but worried about how to keep things running smoothly? In today's episode, I sit down with Claire French, founder of Claire Elizabeth Co., to talk about how she scaled her operations consultancy while relocating from the U.S. to Australia.
Claire shares:
- How she went from a $5/hour VA to running a thriving global business
- The systems every entrepreneur needs to scale without burnout
- How to balance automation with a high-touch client experience
- The biggest mistakes business owners make with their operations—and how to fix them
- How to build a network & attract clients in a new country
- Tips for staying organized across different time zones
Whether you’re planning a big move or just looking to simplify and scale your business, this episode is packed with actionable takeaways!
Connect With Claire:
- Website
Other Links & Resources:
- Get a Done-With-You Instagram Strategy with The Social Re-Brew
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
- Traveling abroad? Get nomad insurance with SafetyWing
If you enjoyed today’s episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it’s truly the best way to support the show and helps me continue bringing you more value-packed episodes!
💛 Thank you for being part of The Tropical Social Community!
XO, Shan
Dreaming of running your business from anywhere in the world? Whether you’re planning a big move abroad or just want the freedom to work remotely, landing consistent, high-quality clients while traveling can feel like a challenge.
In this episode, I’m breaking down exactly how to market your services, attract dream clients, and build a sustainable business—no matter where in the world you are.
We’ll cover:
- The biggest mistake social media managers & service providers make when trying to land clients remotely
- How to leverage coworking spaces, networking events, and online communities to build relationships that turn into paid opportunities
- The power of positioning yourself as an expert (even if no one knows who you are yet!)
- How to use Instagram the RIGHT way to attract, nurture, and convert your audience into paying clients
If you’re ready to turn your remote work dreams into a reality, this episode is for you!
Links & Resources:
- Join The Social Sip – My Free Newsletter Every Thursday, get a fresh pour of content ideas, marketing insights, and actionable strategies to help you grow your brand on social.
- The Social Re-Brew – Your Done-With-You Instagram Strategy Get a personalized Instagram strategy designed to help you stand out online.
- Freebie: Kickstart Your Social Media Management Business Grab my free guide to get started in the social media industry with confidence.
Let’s Connect! Instagram | Website
Exclusive Discounts
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you loved today’s episode, it would mean so much if you could take a moment to rate, review, or follow the podcast—it’s the best way to support the show and helps me keep bringing you more value-packed episodes!
💛 Thank you for being part of The Tropical Social Community!
XO, Shan
Want to go full-time as a social media manager but struggling to stand out? You’re not alone. The secret? Thinking like a creator brand, not just a service provider.
In this episode, we’re breaking down how shifting your content can help you build demand, attract dream clients, and grow your business—without constantly hustling for new leads.
I’ll be sharing: ✔ The biggest mistake most social media managers make when trying to book clients ✔ How Lexi Larson built an engaged audience that was ready to buy when she launched Sunday Cherries ✔ How you can apply the same strategy to your social media business (even if you don’t have a product-based brand) ✔ Why diversifying your offers can help you scale without relying solely on client work
If you’ve been feeling stuck, blending in, or struggling to create content that actually connects, then grab your coffee and tune in!
Other Links & Resources:
- Get a Done-With-You Instagram Strategy with The Social Re-Brew
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today’s episode, it would mean the world if you could take a moment to rate, review, or follow the podcast—it’s truly the best way to support the show and helps me continue bringing you more value-packed episodes!
💛 Thank you for being part of The Tropical Social Community!
XO, Shan
Struggling to write copy that truly connects and converts? You’re not alone—and today’s guest, Sara Noel, founder of BTL Copy, is here to help!
Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out authentically online. With her expertise in copywriting, marketing strategy, and mentorship, she empowers business owners to embrace their voice and attract their ideal audiences.
In this episode, we chat about:
- How to uncover and define your brand voice, even if you're starting from scratch
- Balancing storytelling with selling—without sounding salesy
- Writing an ‘About Me’ page that feels genuine and connects with your audience
- Common copywriting mistakes brands make—and how to fix them
- Actionable tips for DIYing your website copy like a pro
If you’re ready to ditch the cringe-worthy copy and embrace words that connect and convert, this episode is packed with the practical advice you need.
Connect with Sara:
- Take her Website Copywriting Course and get 20% off using the code "tropicalsocial"
- Website: www.betweenthelinescopy.com
- Newsletter (free copywriting tips): www.betweenthelinescopy.com/subscribe
- Email marketing course: www.betweenthelinescopy.com/email-chapter
- Freebies: www.betweenthelinescopy.com/free-stuff
- Website copy template: www.betweenthelinescopy.com/web-copy-guide
Shan's Links & Resources:
- Get a Done- With-You Instagram Strategy with The Social Re-Brew
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.
Thank you for being a part of The Tropical Social Community!
XO,
Shan
In today’s episode of The Tropical Social Podcast, we’re diving into one of the most misunderstood organic marketing strategies—SEO.
Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplify their impact without the overwhelm.
In this episode, she explains how you can use SEO beyond your website, leverage case studies to build credibility, and achieve real results with a few smart strategies. Tune in to learn how to apply these SEO techniques to grow your social media business and increase your revenue!
Connect with Brittany:
- Private SEO Podcast: 3-part series designed to share the truths, bust the lies, & welcome you into the wonderful world of SEO!
- SEO Case Study Template: Uncover how to craft a highly findable, high-converting case study—with ease!
- Website
- Podcast
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.
Thank you for being a part of The Tropical Social Community!
XO,
Shan
In this episode, I'm chatting with Katie, the founder of Gotchu Studio, a personal brand strategist and designer who helps female creatives build authentic brands.
Katie shares how she empowers entrepreneurs to trust their gut instincts and create brands that reflect their unique vibes and values. From using brand photoshoots to showcase personality to avoiding the trap of following trends, Katie offers actionable advice on standing out and showing up confidently.
If you're ready to build a brand that feels totally you, this episode is a must-listen!
Connect with Katie:
- The Gut Driven Brand
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.
Thank you for being a part of The Tropical Social Community!
XO,
Shan
If you're trying to balance work, life, and growing your social media management side hustle, this episode is for you!
Today, I’m sitting down with Katy Murray—HR executive, award-winning photographer, co-founder of Katy & Co, VA, and host of the Ginger Biz podcast. Katy has built a thriving VA business while working full-time and raising a family, so she truly understands the art of balancing work, life, and self-care.
In this episode, Katy shares her top strategies for time management, setting boundaries, and creating self-care routines that keep her grounded and productive. Whether you’re struggling to find enough hours in the day, aiming to set clearer client boundaries, or wondering which tasks to delegate, Katy’s got a wealth of insights tailored just for you.
Connect with Katy:
- Linkedln
- Photography
- Grab her Time Management Freebie
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.
Thank you for being a part of The Tropical Social Community!
XO,
Shan
In today’s episode, I’m joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that’s raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out.
We dive into her journey from consulting to becoming a full-time content creator, her insights on slow and steady growth, and why community matters more than follower count. Natalie shares her expert tips on building long-term brand partnerships, growing a loyal audience, and the do’s and don’ts of personal branding.
Whether you're a creator looking to monetize or a social media manager looking to grow your own brand, this episode is packed with actionable advice.
Connect with Natalie:
- Youtube
- Rella - Get 30% off all plans using code: THETROPICALSOCIAL
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.
Thank you for being a part of The Tropical Social Community!
XO,
Shan
Have you ever wished someone would just tell you where you’re going wrong with your content?
In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire.
I’ll walk you through my top strategies for auditing your social media, from setting clear goals to analyzing your content pillars and audience engagement. Whether you're assessing your own account or a client’s, you’ll gain actionable steps to make strategic adjustments that drive results.
Plus, learn about my 1:1 consulting service, The Coffee Kickstart, where we can dive deep into your social media audit. It’s the perfect opportunity for personalized advice, and you’ll leave with clear, actionable next steps!
Mentioned In Episode:
- Ep 118: How To Create Content Pillars
- Looking for a personalized approach to social media? Check out my VIP Social Media Strategies, The Kona
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you please take a moment to rate, review, or follow the podcast? It is truly the best way to support the show and it makes a huge difference.
Thank you for being a part of The Tropical Social Community!
XO,
Shan
If you’ve been feeling like there’s too much competition or not enough clients to go around, let me tell you—you couldn’t be more wrong!
In today’s episode, we’re diving into the million-dollar question: How do you land your first social media management client when you’re just starting out? I’ll guide you through essential steps to help you stand out and get your foot in the door.
Tune in as I share six strategies to secure that first client, build your client roster, and turn your side hustle into a thriving business.
Mentioned In Episode:
- Pitching Series - Episode 81: Tips For Pitching Yourself As A Social Media Manager
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
It’s been a hot minute since my last episode, and life has been a whirlwind since moving back to California! After a marathon travel journey and getting sick, I’ve been navigating the chaos of adulting—finding an apartment, fixing my car, and sorting out health insurance.
Now that I’m finally settling in, I want to chat about something many of you have been asking—why I decided to return to the U.S. after 4 ½ years as a digital nomad.
I’ve traveled to amazing places and built my social media management business from my laptop, but I recently realized it was time for a change. In this episode, I’m diving into all the reasons behind my move. Whether you’re curious about the digital nomad lifestyle or considering a similar leap, this episode is full of insights!
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today, I’m breaking down the myth that the social media management industry is too saturated—and showing you why there’s still plenty of room for YOU to stand out and succeed in 2024.
Tune in to hear:
- Why the idea of 'oversaturation' is holding you back from carving your own path.
- How following too many social media managers can make the industry feel more crowded than it actually is.
- Real stats that prove the demand for social media managers is only growing—and how you can leverage that to build a standout business.
Exciting News
Enrollment for my signature group coaching program and course, The Tropical Social Accelerator, is now open!!
If you’re ready to stand out, craft a high-converting marketing strategy, and build a social media management business that lets you live life on your terms, TSA is perfect for you.
Sign up now and save $200 with the code EARLYBIRD: https://shannonsegall.com/tropical-social-accelerator
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
If you’ve ever felt pressured to lower your prices to land clients as a social media manager, this episode is a must-listen. Undervaluing your services might seem like a way to attract more business, but it can actually hurt your success and the social media management industry as a whole.
In this episode, I share why setting low prices can lead to burnout, attract the wrong clients, and devalue the important work that social media managers do. Learn how to confidently set prices that reflect the value you offer, ensuring you build a sustainable and profitable business.
Plus, don't miss out on my free live training happening this Thursday, September 5th, where I'll share actionable strategies to attract, pitch, and land high-quality social media management clients.
Save your spot: https://shannonsegall.myflodesk.com/freetraining
Key Takeaways:
- The pitfalls of charging rock-bottom prices for your services.
- How low pricing affects your business and the industry.
- Strategies for setting rates that match your expertise and value.
Tune in to discover how to position yourself as a top-tier social media manager and attract clients who appreciate and are willing to invest in your skills.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Struggling to land social media management clients and want to know what’s ACTUALLY working in 2024?
Join me on September 5th for an exclusive FREE live training where I’ll reveal the latest strategies to Attract, Pitch, and Land your ideal clients!
You’ll learn:
- Why clients might be passing you by and how to fix it
- How to structure your services to attract high-quality clients
- The do’s and don’ts of pitching that turn potential clients into paying ones.
Ready to start landing those high-quality clients? Sign up here: https://shannonsegall.myflodesk.com/freetraining
Today, we’re doing something a little different with Flashback Tuesday.
I recently moved back to San Diego after 4½ years as a digital nomad, and the transition has been anything but smooth. I’m dealing with jet lag and a virus, so instead of a new episode, I’m revisiting one of our most popular ones: 'What to Charge for Social Media Management in 2024.'
In this episode, I dive into how to set your rates and determine what to charge for the invaluable service you offer, helping you ensure you get the compensation you deserve.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Are you struggling to fill your client roster despite all the hard work you’re putting in? In this episode, we’re uncovering the five key reasons you’re not attracting the social media management clients you want—and, more importantly, how to fix them.
From building confidence and refining your messaging to leveraging your online presence and being proactive in your approach, we’re covering all the bases to help you start landing those dream clients ASAP.
Plus, I’m hosting a FREE live training on September 5th, where I’ll dive even deeper into how to Attract, Pitch, & Land Social Media Management Clients. This is a no-fluff, actionable training designed to help you finally see the results you’ve been working so hard for. Don’t miss out—reserve your spot HERE!
Other Links & Resources:
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today’s episode is brought to you by my signature course, The Tropical Social Accelerator—a hybrid group coaching program and course specifically designed for new and aspiring social media managers who want to build a standout brand, craft a marketing strategy that converts, and create a business that aligns with their dream lifestyle.
Whether your goal is to work online while living abroad, road-trip across the country, or simply be your own boss from home, this program is for you. Join the TSA waitlist to be the first to know when we launch in August and get access to exclusive discounts available only to waitlisters.
In today’s episode, I chat with my past mentoring client, Madelyn Victoria, about her journey from starting out as a social media manager to becoming a small business marketing strategist. Over the past year, Madelyn has transformed her business, scaling her pricing from $400/month to over $1k/month. We dive into the strategies that helped her grow, balance her time, and overcome early challenges. Whether you're just starting or looking to elevate your social media management business, this episode is packed with insights you won't want to miss.
Connect with Madelyn:
- Madelyn's Free Guide
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
If you’ve been wondering whether the digital nomad life is right for you, then this is the episode for you!
After nearly five years of living as a digital nomad, I’m considering a return to the States. While I’m not certain if it will be permanent, I want to share the reasons behind this decision and how it might resonate with you if you’re at a similar crossroads. Tune in as I dive into the realities of nomadic life, the lessons I’ve learned, and why seeking stability might be the right choice for this season of my life—and possibly for yours too.
Mentioned In Episode:
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today’s topic was inspired by a fellow listener who is worried about meeting client expectations, especially as someone just starting her social media management business. I thought it would be the perfect time to share how I set expectations for my clients from the get-go so we're both on the same page moving forward.
In this episode, I’ll take you behind the scenes of my discovery call process, showing you how I vet clients to determine if they are serious about building a community or just looking for vanity metrics. I'll also walk you through the steps I take during onboarding to ensure everything runs smoothly. Tune in now to learn practical tips and strategies to confidently manage client expectations and set the stage for successful collaborations.
Mentioned In Episode:
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
How did a simple passion for pickles evolve into the vibrant brand Hot Girl Pickles, captivating Gen Z and dominating social platforms like Instagram and TikTok? That's exactly what we're unpacking in today's episode!
Join me as I dive into the journey of Leah Marcus and Yasaman Bakhtiar, co-founders of Good Girl Snacks. With no prior experience in the food and beverage industry, they have brilliantly leveraged social media to carve a niche in the crowded snack market. Today, we'll explore the five key strategies they used to not only build a community that adores their brand but also keeps them excited for every new release. Tune in now!
Mentioned in Today's Episode:
Good Girl Snacks
Grab my SMM Notion Template - use code PODCAST for $10 OFF
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Head to the Show Notes: https://shannonsegall.com/create-content-pillars-social-media-strategy/
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
Today’s episode is all about building a brag-worthy brand. If you’ve ever wondered how to craft a brand that stands out and truly resonates with your audience, then this episode is for you.
I got the chance to chat with Michelle Wintersteen, the Brand Designer & Creative Director behind MKW Creative Co., a San Diego-based agency known for creating stunning and impactful brands. Starting her business in 2014, Michelle's journey took her from solo-preneur and digital nomad to running a successful agency. With over 50 countries visited and 300 brands designed, she brings a bold, art historical, and worldly aesthetic to her work. Michelle also hosts the Kiss My Aesthetic Podcast, sharing branding, marketing, and entrepreneurship advice.
In our conversation, we dive into Michelle's top tips for building a brag-worthy brand, from creating a strong visual identity to leveraging social media marketing.
Connect With Michelle
- Kiss My Aesthetic Podcast
- Join Michelle's Facebook Group
Shannon's Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is the ultimate group program and course for new and aspiring social media managers. Build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
Ever heard the terms “content pillars,” “content buckets,” or “content themes” and wondered what the heck they actually mean? If so, this episode is for you!
I’m breaking down these essential concepts to help you create a solid content strategy that actually works. You’ll learn how to streamline your content creation process, make sure everything you post serves a purpose, aligns with your goals, and truly resonates with your ideal audience.
Whether you’re just starting out or ready to refine your strategy, this episode will give you the tools you need to build effective content pillars for your social media plan.
Tune in to discover:
- What content pillars are and why they matter
- How to define your own content pillars
- Tips for creating content that aligns with your goals and speaks to your audience
Let’s dive in!
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Psst, did you hear the news? The waitlist for The Tropical Social Accelerator is now OPEN! TSA is my hybrid group program and course designed to help new and aspiring social media managers build a standout brand, craft a marketing strategy that converts, and live the laptop lifestyle.
Be the first to know about the launch and snag an exclusive discount! CLICK HERE to join the waitlist.
Today’s episode is all about building your brand for clients, not peers. If your brand resonates more with fellow social media managers than with your ideal clients, this episode is for you.
I chatted with Sam from SamSchmidtSocial, a social media manager and mentor who turned her passion for social media into a multi-six-figure business. Formerly a high school history teacher, Sam now mentors aspiring and scaling social media managers.
Sam shares strategies for crafting a brand that speaks directly to clients, as well as her journey from a “safe” career job to a successful freelancer, highlighting how her multi-passionate approach shaped her brand.
Connect With Sam:
- Website
- The Loop
Shannon's Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today, we're diving into what really goes into a $1K social media strategy, part of my Makana Package. This VIP service is for business owners who want to implement their own strategies instead of outsourcing their socials. Whether you're a social media manager or a business owner, this episode will give you insights into crafting a solid social media strategy.
Exciting News
I'm relaunching The Tropical Social Accelerator in August as a course plus group coaching program! Perfect for new and aspiring social media managers, it’ll help you build a standout online brand, create a marketing strategy that converts, and live the laptop lifestyle of your dreams. Join the TSA waitlist HERE to be the first to know about the launch and get an exclusive discount.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today’s guest, Jade McNeil, is a social media strategist who helps businesses create compelling Instagram content that attracts leads and clients, even with a smaller audience. Jade shares her journey from managing social media as a side hustle alongside a full-time job to scaling it into a thriving business. She discusses her early client attraction strategies, evolving her pricing from $200 to $2000 and beyond, and the challenges of balancing her full-time job while growing her business.
Whether you're looking to start a side hustle or navigating your full-time job while starting a social media management business, this episode is for you.
Connect With Jade:
IG Checklist
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you please take a moment to rate and review this podcast or follow? It is truly the number one way to support the show, and I'd so appreciate it!
Thanks for being a part of The Tropical Social Community!
XO,
Shan
In today's episode, I chat with Jess Haney, a copywriter and creator of The One Client Method™. Jess transformed her chaotic business model into a streamlined approach, focusing on one client at a time and completing projects in 1-2 weeks. She shares practical strategies for social media managers to restructure workloads, set boundaries, and craft compelling copy. Tune in to learn how to reduce overwhelm and create a more sustainable social media business!
Connect With Jess:
The One Client Method™ Waitlist
Put Down The Matches Podcast
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Get ready for today’s episode, tailored specifically for any social media manager or creative who gets a bit overwhelmed when it comes to managing their finances. If this is you, you’re in the right place because in today’s episode, I got to chat with Samantha from Firestorm Finance to talk about everything bookkeeping, finances, late payments, and more.
I ask all the dumb questions so you don't have to! Samantha is a bookkeeping professional based in Texas, who’s dedicated to serving creatives across the United States. She helps creatives like you not only avoid common financial pitfalls but actually use financial data to grow a thriving, sustainable business. Press play now!
Connect With Samantha:
Grab Her Bookkeeping Checklist
Mentioned in Episode:
Gusto
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
In today's episode, I had the pleasure of interviewing Jamar Diggs, a YouTube Consultant and Strategist for experts and brands. Jamar helps visionary leaders create low-lift marketing strategies across all their platforms, allowing them to focus on the work they love and limit marketing to just 10% of their CEO activities.
Join us as Jamar shares his expertise on how to integrate YouTube into your social media strategy. He provides practical tips and strategies to help you make the most of YouTube, streamline your marketing efforts, and enhance your brand’s online presence.
I’m excited for you to hear today’s interview, so without further ado, let’s dive in!
Connect With Jamar:
Low Lift Membership
Want the exact tools & resources that I use within my social media management business? Check out my tools and resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Grab my SMM Notion Template - use code PODCAST for $10 OFF
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Today, I'm sharing my process for easily getting client content approved on time. As a social media manager, I understand how overwhelming it can be to juggle client needs and business demands. After years of testing countless project management tools, I've perfected a system that truly works.
Tune in to learn about my exact process and discover how you can organize and streamline your social media management business using my brand new Notion Template. Plus, get $10 off the template with the code "PODCAST" as a thank you for being a loyal listener.
Resource Mentioned In Episode:
- Grab My Social Media Manager Notion Template HERE
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Have you ever heard the advice to "Charge what you're worth"? It sounds good in theory, but what happens when your client experience doesn't align with the price tag? It can lead to challenges in attracting and retaining clients. In this episode, the inspiration came from my own experience with a service provider who overpromised and underdelivered. Feeling undervalued and frustrated, I realized I could've invested my money more wisely – like a trip to Bali for a better experience at a similar price.
But rather than dwell on the disappointment, I turned it into a learning opportunity. Join me today as I reveal how I've upgraded my backend systems and processes to ensure my clients never endure the same frustration. Let's dive in!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
In a world flooded with over 4 million podcasts, it's easy to feel overwhelmed and think you can't compete. But here's the reality: less than 10% of those podcasts make it past the 10-episode mark. So, what separates the successes from the failures? Press play to find out!
If you enjoyed today's episode, could you take a moment to rate, review, or follow the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being a part of The Tropical Social Community!
XO,
Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Is social media fake, or is it just curated? In today's episode, I'll share my thoughts on this trend. Plus, I'll get real about some of the challenges I've been struggling with as a digital nomad lately.
Mentioned In Episode:
- Freelance Friday Podcast
- Linkedin Article
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO,
Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, we're joined by Kelsey McCormick, a self-proclaimed Squiggly Creative™ and the founder of Coming Up Roses. Kelsey shares her journey from working with high-profile clients in the music industry to nurturing her own creative studio. Despite growing it into a multi-six-figure business, she eventually shut it down, pivoting to become a brand leader and mentor for creatives worldwide. Tune in to hear Kelsey's unique approach to "watering your brand garden first" and aligning your personal brand with your business goals.
Connect with Kelsey:
- The Warm Up - use code TROPICAL for $50 off
- LWOY
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, I had the pleasure of interviewing Molly Ho, a marketing strategist and manager for service providers, course creators, coaches, and educators. She helps business owners streamline their marketing so they can focus on doing what they do best.
We dive into why you should be utilizing long-term marketing, how to find a platform suitable for you, & the key elements that make long-form content successful in terms of SEO. Trust me, this episode is packed with invaluable insights to help take your marketing game to the next level!
Connect with Molly:
- Website
- Molly's Canva Templates
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, I had the pleasure of interviewing Monique, an Online Business Coach and Therapist who blends self-exploration with informed, personalized strategies to help service-based business owners consistently scale to high-revenue months. If you're looking to take your strategies to the next level, this is the episode for you! We dive into all things sales psychology, crafting an effective message, and building trust with your audience. Press play now!
Connect with Monique:
- FREE Uniquely You playbook
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
I'm thrilled to introduce you to today's guest, Katie - a social media and content strategist and the founder of Katie Creative Co, a social media studio dedicated to helping female-owned brands build thriving communities on social media.
In this episode, we delve deep into Katie's insights on building a thriving community on social media, the key factors that distinguish accounts with strong communities vs those that don't, as well as how she creates content for her own clients. Trust me, you're going to want a notebook for this episode!
Connect with Katie:
- Joie De Vivre
- Social soiree newsletter
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Just because someone has a lot of followers, doesn't mean they have a community. Yup, I said it. Truth is, success in social media goes far beyond just chasing vanity metrics. Simply having followers doesn't guarantee sales. That's why, in today's episode, we're chatting about all things building a genuine community around your brand, not just amassing a following.
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO, Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today's episode, we're tackling a common hurdle for social media managers and creators: the fear of judgment and the dread of being perceived as 'cringe' online. If you've ever hesitated to hit record due to self-consciousness or worried about how your content will be received by peers, family, or coworkers, you're not alone. I've been there too, and I understand the struggle.
That's why in today's episode, I'm going to share with you some tips that have helped me overcome this fear of being “cringe” so that you can confidently show up online and grow your business.
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO, Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, I had the pleasure of interviewing Kahlea Wade, the Founder of Alora Society, a talent agency for creators and entrepreneurs leveraging brand partnerships, as well as a Marketing Consultant for business owners scaling their personal brands. Kahlea is a leading voice in influencer marketing and the creator economy and has been featured in outlets such as Forbes, Fox News, and The Today Show.
During the interview, Kahlea shares how she strategically built her personal brand to secure partnerships, the importance of owning your niche, the qualities brands prioritize when looking to partner with creators in 2024, and much more!
Connect with Kahlea:
- View Kahlea's resources for brand partnerships, negotiation, & monetizing your personal brand HERE
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
We've officially hit 100 Episodes! Thank you for tuning in each week, supporting the show, and helping to cultivate this remarkable podcast community! It's truly surreal to reflect on how this journey began - from those early mornings, enduring the corporate commute, with marketing podcasts as my way to cope, to now, celebrating this significant milestone with you all. In this episode, I'm sharing the valuable lessons I've learned along the way. Whether you're considering starting your own podcast or simply curious about the world of content creation, I hope this episode serves as a source of inspiration and encouragement.
JOIN THE GIVEAWAY:
To celebrate 100 episodes of The Tropical Social Podcast, I’m hosting a giveaway! Two lucky winners will have the chance to win: 1 x 45-minute social media management mentoring call with yours truly, and 1 Tropical Social Podcast tote bag.
Entering is simple:
- Follow or subscribe to the show on your preferred platform.
- Rate and leave a review (if on Apple or just rate on Spotify)
- Send me a DM with a screenshot of your review or rating @shannonsegall. If you've already left a review, you can still participate by sending a screenshot.
Thank you for your unwavering support, and here's to the next 100 episodes and beyond!
*Giveaway ends March 7th, 2024!
Other Links & Resources:
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Solo travel has been an absolute game-changer for me. It's truly changed the entire trajectory of my life but with that said there are precautions I took and lessons I’ve learned along the way. And so while I certainly don't want to deter anyone from solo travel – because honestly, it's one of the best decisions you can make – I do want to share some insights & safety tips to help fellow female travelers feel more confident and prepared. So without further ado let’s dive into today’s episode!
Resources Mentioned In Episode:
- Safety Wing
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO, Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Solo traveling completely changed my life trajectory. I believe it's an experience every person in their twenties should have at least once. Why? Well, your twenties are those formative years where you're figuring out who you are, what you want to be, and what truly lights you up. Plus, you often have fewer responsibilities, making it the perfect time to step out of your comfort zone and explore the world on your own terms.
In today’s episode, I share 3 reasons why you should experience solo traveling at least once in your life, along with the key takeaways I've gathered from solo traveling and being a digital nomad for over 3 years.
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO, Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, we're diving into a topic that's on the minds of every social media manager and business owner on social: how to boost engagement on Instagram in 2024.
Now, we all know that reach and engagement are not what they used to be just a few years ago, but that’s not to say you can’t still build an engaged community on Instagram. While the landscape may be a bit different, with more features, you can still attract followers who genuinely connect with your brand and eagerly interact with your content. So, with that said, here are 3 ways that you can increase your authentic engagement on Instagram and thus build your community!
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO, Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In the day and age where faceless Instagram accounts and reselling courses are all the rage, I wanted to take a moment to peel back the layers of this trend and shed light on why, in reality, it's more smoke than fire. Sure, the allure of anonymity and “quick-profit” courses may seem enticing, but let's face it – they lack the essential elements that truly make up a brand - authenticity, connection, and relatability. Without these crucial components, what you have is not a brand, but merely a presence on social media.
So how can you craft a personal brand, one that resonates and prompts people to choose YOU over anybody else? Well, that's exactly what we're diving into on today’s episode. Press play now!
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO, Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today’s market, where a staggering 78% of consumers make their purchasing decisions on social media, businesses can no longer afford to be wallflowers. Social media isn't merely a platform to be on for the sake of it; it plays a significant role in raising brand awareness and fostering customer loyalty. As social media managers, while our jobs may not involve saving lives, we do possess the power to breathe life into brands and humanize them. So, how do you price that? Well, that’s precisely what we're covering in today’s episode, so you can appropriately charge for the value you bring to the table.
Episodes Mentioned:
- Ep 44. Biggest Mistakes You Are Making With Your Social Media Management Packages
- Ep 18. How To Price Your Services As A Social Media Manager
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
XO, Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
You know how January hits, and everyone's all about setting goals and resolutions? It's everywhere on social media. But let's get real – setting goals just because it's January or it's trendy might not lead to your success. So, in today's episode, we're going to have a candid chat about goal-setting, ensuring you're on the right track to conquer your freelance goals in 2024.
If you enjoyed today's episode, could you take a moment to rate, review, or subscribe to the podcast? It is truly the number one way to support the show and it makes a world of difference.
Thanks for being apart of The Tropical Social Community!
- Shan
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Get ready for the final episode of Season 2! As I prepare to unwind and indulge in some much-needed R&R for the holidays, I'm excited to share that Season 3 will make its debut in January 2024, featuring even more value-packed content and incredible guest experts.
That being said, I wanted to end this season with a laid-back, coffee chat with a friend-style episode. Today’s episode is all about keeping it real, sharing with you a behind-the-scenes look into my life and business. Join me as I share my experience of moving to Australia solo, and reflect on the valuable lessons I've learned along the way. So, get cozy, grab your beverage of choice, and let's dive in!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, we're diving into the number one thing you can do to grow your social media management business—whether you're just starting out or even a seasoned pro. Trust me when I say that this is THE thing that has been a game-changer for my own business and its one of the reasons why I wanted to move to Australia. Want to find out what it is? Press play now!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
CYBER MONDAY DEAL: Last chance to grab the Social Media Manager Kickstarter Bundle for an exclusive 35% OFF! Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytic reports, it's all bundled up just for you. Grab your templates HERE!
Have you ever wondered how to land international clients, how to create content for them when you’re miles away, or how to navigate working with clients across different time zones? Well, then this episode is perfect for you!
Whether you're gearing up to expand your client base internationally or simply seeking valuable insights, I've got you covered. I share my own experience of how I’ve navigated working with clients while living abroad in Bali, as well as some of the things that have helped me manage the different time zones and create a seamless client experience.
Other Links & Resources:
- Join The Tropical Social Newsletter
- Grab my ClickUp Content Calendar Template
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
BLACK FRIDAY DEAL! This Friday, Nov 24th I'm dropping the Social Media Management Kickstarter Bundle - aka your key to upleveling your business. Imagine having the exact templates I use in my own social media management business – from social media strategy templates to portfolio templates and even monthly analytics, it's all bundled up just for you. For a limited time only, you can snag this template bundle at an exclusive 35% OFF! Join The Tropical Social Newsletter to be the first to know!
In today's episode, I'm peeling back the curtain to give you an inside look into what a realistic week looks like as a social media manager + digital nomad. I'll walk you through how I structure my days, what theme days are, and what tools I use in my business to help me seamlessly manage both my tasks and client responsibilities.
If you enjoyed this episode, I'd love it if you could share it on your IG stories & leave a review! Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Other Links & Resources:
- Join The Tropical Social Newsletter
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today's episode, you'll get to hear from Julia Phillips—an ex-CPA turned freelance UGC creator who's making waves in the industry. Since embarking on her UGC journey in October 2022, Julia has collaborated with big names like Nordstrom, Good Housekeeping Magazine, and over 50 other noteworthy brands.
Not only has she been able to create, but she has built a full-time business where she contracts $5-10K in UGC deals every month. AND she is paying it forward by guiding new creators on the path to success.
Tune in for a value-packed episode where you'll gain insights into Julia's UGC journey. We'll delve into how she first connected with brands, explore her invaluable pitching tips, and uncover her approach to negotiating brand deals.
Connect with Julia:
- TikTok
- UGC Beginner’s Guide
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today's episode, you'll hear from Laura Howie, a UGC creator based in Perth, Australia. Laura's UGC journey is pretty incredible, as she made the transition from a UGC newbie to a full-time creator in just three short months.
Laura shares how she scored her first brand deal, the steps she took to build her brand to the point where brands are knocking on her door, and her advice for other creators who want to get started with UGC.
Whether you're already a content creator or considering it, this episode is packed with invaluable advice. Tune in and learn how you can get started with UGC today!
Connect with Laura:
- TikTok
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Ever wondered how to create a social media management portfolio from scratch, especially when you're starting with zero prior experience? Well, you're in luck! In today's episode, I share three strategies that can not only help kickstart your portfolio building but also help you gain valuable experience along the way. Tune in now!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In this episode, we're addressing a reality every social media manager will inevitably face in their entrepreneurial journey: breaking up with a client. It's not a matter of 'if' but 'when.' I share valuable tips on how to identify the right time and handle the client break up in the most professional manner, preserving your brand reputation and relationships. Press play now!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Trying to balance the demands of creating content for your clients while staying consistent with your own social media presence can be quite a challenge. If you're a social media manager struggling to find inspiration for your own posts, look no further—this episode is tailor-made for you! I share 10 post ideas that you can put into action today to attract clients to you & build your brand online.
Mentioned in Episode: Grab my ClickUp Content Calendar
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Have you ever wondered what the heck to say when it comes to pitching your services to potential clients, getting on podcasts or even collaborating with others? Well, you're not alone. Your approach to pitching can mean the difference between grabbing someone's undivided attention with an enthusiastic "Yes!" or someone simply hitting the delete button without a second glance.
In today's episode, you'll learn how to craft a pitch that truly stands out, the essential elements that you should include, and the number one thing that often gets overlooked in the pitching process. Press play now!
The Pitching Series is brought to you by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place!
Join the TSA waitlist HERE to secure your spot for Q4 enrollment. By doing so, you'll be among the first to get access, plus, I'm offering an exclusive discount and bonus that you won't want to miss this time around.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you're in the early stages of your social media management biz and have ever thought about cold pitching your services to business owners, then you're in for a treat! Today, I had the pleasure of interviewing Amber Broder, the founder & CEO of ABC Social Media Management where she specializes in helping interior designers make their social media as easy as 123. Amber shares her insights on cold pitching, its effectiveness, her strategies for landing those crucial first few clients, and so much more. Tune in now!
The Pitching Series is brought to you by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place!
Join the TSA waitlist HERE to secure your spot for Q4 enrollment. By doing so, you'll be among the first to get access, plus, I'm offering an exclusive discount and bonus that you won't want to miss this time around.
Connect with Amber:
- Website
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you've ever wanted to learn how to successfully pitch yourself on podcasts, discover the perfect shows to connect with, and ultimately boost your brand's visibility, then you're in for a treat! Today's guest, Justine Dolores, is a podcast producer and founder of Justine Marie, a boutique podcast management agency for 6 & 7 figure business owners. She helps her clients launch, manage, and strategically grow their podcasts so they can build a high-quality show that increases their brand awareness & converts into sales. This episode is a must-listen for anyone looking to up their podcasting game and make a real impact.Tune in now!
The Pitching Series is brought to you by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place!
Join the TSA waitlist HERE to secure your spot for Q4 enrollment. By doing so, you'll be among the first to get access, plus, I'm offering an exclusive discount and bonus that you won't want to miss this time around.
Connect with Justine:
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Welcome to the Pitching Series, proudly presented by The Tropical Social Accelerator, my signature course designed for new + aspiring social media managers. If you're eager to build a standout brand online, craft a marketing strategy that converts, and embrace the laptop lifestyle, you're in the right place!
Join the TSA waitlist HERE to secure your spot for Q4 enrollment. By doing so, you'll be among the first to get access, plus, I'm offering an exclusive discount and bonus that you won't want to miss this time around.
In this podcast series, we're covering it all, from pitching yourself to potential clients, to getting on podcasts, working with brands, and so much more. Whether you're looking to scale your business as a social media manager or simply want to up your pitching game as a content creator, this series has got you covered. Tune in now!
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Whether you love it or hate it, there's no denying that artificial intelligence has firmly established its presence in our lives. So how can you harness the power of ChatGPT as a tool for your social media management business and save precious time in the process? Well, that's exactly what we're diving into on today's episode!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Social media management clients want results, and they want assurance that their investment is going to pay off, right? But the truth is, as many of us know, social media is not always as black and white as it may seem, and it can be difficult to prove ROI or at least what a lot of clients perceive ROI to be - aka sales. So how do you have these crucial conversations about ROI with clients? How do you set these expectations from the get-go? And most importantly, how do you deliver on your promise? That’s what we will be diving into on today’s episode!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
As a social media manager and seasoned digital nomad of over 3 years, I've certainly encountered my fair share of anxiety and It's honestly something I’m still navigating today. In today's episode, you'll hear about my own experiences with anxiety and some tools I use that have helped me manage it. Tune in now!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
A few months ago, I made a significant life decision to pause my digital nomad lifestyle and apply to move to Australia. Now, I'm not bidding farewell to the travel + digital nomad lifestyle forever, but I do believe this is the right next step for me at this time. In this episode, I'll dive into why I chose Australia over the US and the reasons behind my decision to temporarily halt my digital nomad life. Curious? Tune in to find out!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today's episode is one a fellow listener actually requested - which is all about streamlining your social media collaboration and approval process. As I’ve grown my social media management business over the years, gathered feedback from clients, and tried out various systems...I can now confidently say I’ve built a pretty well-oiled machine when it comes to client collaboration and my content approval process. Tune in now to listen to the exact strategies and techniques I've implemented so that you can save time in your own process.
Mentioned in Episode:
*Grab my ClickUp Content Calendar Template HERE
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Are you providing great customer service or are you people-pleasing? Truth is, the line can be easily blurred, and coming from a recovering people pleaser myself, I know just how hard it can be to distinguish between the two. In today’s episode, we'll discuss the fine line between giving your clients a top-notch experience and how to avoid the pitfalls of people-pleasing.
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, we are diving into a topic that a lot of social media managers struggle with, which is how personal is too personal on social media, and where exactly is the line? As you know, social media is a powerful tool for connecting with our audience, building relationships, and building our brands.But how personal should we get?
Tune into this episode to hear my thoughts on the topic!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
As a social media manager, it's normal to feel nervous about raising your prices. You might worry that raising your prices will mean you will lose clients, or that you won’t be able to attract new ones given your new rates. Am I right?
In today’s episode, you'll learn how to tell your clients you are increasing your rates in a strategic + professional manner AND you'll also get a few script outlines to work off of so you can approach this conversation with confidence. Press play now!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Wondering what to post on Threads as a social media manager? And if you should offer Threads as a service for your clients? Press play to hear my thoughts on the new app!
I share creative ways that I’ve seen brands leverage Threads, some ideas for what to post as a social media manager, and whether or not your clients should be hopping on Threads.
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today's episode, I had the pleasure of interviewing Pippa Stone. She's the founder and lead designer of The Blog Boutique, a website design studio and template shop for service providers and creative entrepreneurs. We dive into her digital nomad journey, her tips for aspiring nomads, why having a brand Identity and website is important, and how you can DIY your own branding without breaking the bank. So, if you’ve ever wondered who the girl behind my own branding + website design is...well you’re about to meet her. Tune in now!
Pippa's Links & Resources:
Connect with Pippa on Instagram at @theblogboutique.co
Get 15% off any BB website template with code: SHANNON15
Shan's Links & Resources:
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
One of the biggest mistakes freelance social media managers make, is undercharging themselves. It's a mistake that runs the risk of burnout, resenting clients, or even repelling opportunities away. In today's episode, we are going to dive into the 6 key signs that indicate it's time to increase your social media management prices so that you can confidently take that next step.
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Are you tired of doing ALL the things in your business, yet the inquiries just aren’t rolling in? Well, this episode is going to change that for you! Today, we're tackling the elusive topic that is essential to running a successful social media management business - and that is how to book more clients. Tune in now to learn the 6 strategies you can implement in your business to drive discovery calls and secure new clients.
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, we are diving into a topic that is often overlooked in the online space: loneliness. As freelance social media managers, we may find ourselves constantly immersed in the digital world, crafting engaging content for clients, and having the freedom to be our own boss. However, behind the screens, the reality of feeling isolated and disconnected can creep in.
In this episode, I share my own experiences of loneliness in the world of social media management and tips for how to transition from a corporate environment surrounded by coworkers to then working for yourself. Tune in now!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, we are shaking things up a bit and diving into a topic that I’ve honestly been obsessed with this month...and that is how Alex Cooper built a widely successful brand + podcast called Call Her Daddy.
Not only is Alex Cooper the most popular female podcaster in the world at only age 28, but she also landed a $60 million Spotify deal. Like holy heck. So how did she build this successful brand you ask? In today's episode, we'll unpack my thoughts on how she did it and how you can apply these same strategies to your own social media management business. Let's dive in!
Want the exact tools & resources that I use within my social media management business? Check out my tools & resources page HERE to grab all the things you need to kickstart + streamline your business.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Let’s be honest, as social media managers we create a lot of content for our clients and sometimes it can get overwhelming trying to plan + create content for our clients while also staying consistent with our own content creation efforts. This is why I PREACH having a content calendar + strategy in place.
In today's episode, I walk you through my own content calendar strategy, what my whole system looks like, & how to replicate it for yourself & for your own management clients.
Grab my EXACT ClickUp Content Calendar Template to help you plan, organize, & streamline your content as a social media manager and content creator.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
I am so excited for you to listen to today’s episode as I had the honor of interviewing Latasha James, someone I’ve looked up to in this industry for YEARS. Latasha is the founder and Creative Director of James + Park, a social-first video marketing firm as well as The Online Business Launch Lab, an education platform for freelancers and creative entrepreneurs. Latasha is joining us today to talk all about building a standout brand as a social media manager + creator and diversifying your income.
Learn more about Latasha HERE
Enjoy today's episode, I'd love it if you could...
Share a screenshot of you listening on your IG stories and tag @thelatashajames and @shannonsegall
Shan's Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on Instagram
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Today I'm exposing my time-saving hacks that I use as a social media manager in my business. These are the same hacks that have helped me get more done in my days, know what the heck to focus on, and have allowed me to move the needle in my business. Ready to tune in? Press play!
Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & to be the first to know when my ClickUp template drops!
Looking for 1:1 Mentoring you can check out more details HERE.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
To list your prices or to not? In today's episode, I share the pros & cons of putting your prices on your website so that you can decide which option is right for you!
You'll hear:
- Why some social media managers prefer to not list their prices
- Why solely competing on price isn't benefiting anyone
- Why listing your prices can actually benefit your business
- What questions to ask yourself to determine if listing your prices is right for you
Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today's episode, I share what to include in your client welcome packet as a social media manager so that you can up-level your client experience & start your working relationship on the right foot.
Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Have you ever felt behind in your business? The truth is, every single one of us experiences the feeling of not being where we want to be, being behind, or not being good enough at some point. If you're feeling that way right now, this episode is for you.
Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, we are diving into a topic that I think a lot of people don’t talk about enough and that is when to know when someone is NOT ready to hire a social media manager. I’ve certainly had to have hard conversations with business owners myself and actually turn people away from my services because I recognized that they actually weren’t ready to invest. I know, sounds crazy right?
I share the 6 signs someone is NOT ready to hire you and what to really look out for when you are hopping on discovery calls with potential clients so that you onboard the right people for your social media management business.
Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
One of the top things that early-stage social media managers get hung up on is the client content creation process. I know when I first got started in social media management, I too had questions on how to organize my client assets, how to come up with content ideas, how to streamline my content creation process, get things approved on time, & really create a seamless content calendar.
So whether you already have a content creation process in place & you’re just looking to refine it OR you’re brand new to this whole thing, and looking for the first steps to take…this is the episode for you!
Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday & if you are looking for 1:1 Mentoring you can check out more details HERE.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today’s episode is a bit of a juicy one as I’m peeling back the curtain and sharing with you the biggest mistakes I’ve made in my own social media management business. From things I’ve invested in that I wish I hadn't, things that ultimately held me back from scaling, & overall mistakes I’ve made that most social media managers can relate to. Ready to dive in? Press play!
Don't forget to join the Confessions Of A Social Media Manager Newsletter for weekly goodies every Thursday.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
The digital nomad lifestyle is something so many individuals dream about and rightfully so, as this lifestyle allows you to work remotely from anywhere in the world. If you scroll on Instagram you’ll see digital nomads working on their laptops sipping coconuts by the pool, working at cute cafes, going surfing mid-day, hiking to waterfalls, & bouncing from country to country.
While all of that is definitely possible, I do think people have this glorified image of what being a digital nomad entails. In today's episode, I dive into what people don’t talk about or tell you when it comes to being a digital nomad so that if this is the lifestyle you want to pursue, you have more of an idea of the difficulties, challenges, & sacrifices that come along with it.
Ready to dive in? Press play & don't forget to Subscribe & Leave a review on Apple Podcasts!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Experiencing burnout is something almost every single social media manager can relate to. So how do you avoid it? Well, in today's episode, I share 6 ways to avoid the path to burnout, things to do when you're feeling like you are on the verge of burnout, & also what I've recently changed within my own social media management business so that I can shut off & maintain work-life balance.
Ready to dive in? Press play & don't forget to Subscribe & Leave a review on Apple Podcasts!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today’s episode, I had the pleasure of interviewing Nicole Toledo who helps fellow business owners & CEOS stand out online through strategic social media management and web design. We dive into her story of how she started as a virtual assistant, how she found her niche as a multi-passionate entrepreneur & how she was able to pivot her online business. Listen now!
Enjoy today's episode, I'd love it if you could...
Share a screenshot of you listening on your IG stories and tag @itsnicoletoledo and @shannonsegall and we will repost you!
Learn more about Nicole:
- Website
Shan's Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on Instagram
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Are you wanting to grow + scale your online business in just 8-10 hours a week? In today's episode, Holly Haynes shares exactly how she's done it!
Holly helps female entrepreneurs create simple scaleable offers and systems to grow to multiple 6-figures. She runs her strategic coaching business, has the Crush the Rush Planner company, and is even the host of a top 100 podcast called Crush the Rush.
Learn more about Holly:
- Website
- Free 5 Day Challenge
Shan's Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon onINSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Enjoy today's episode, I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag @hollyhaynes and @shannonsegall and we will repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Experiencing rejection sucks, whether it’s in the form of being ignored, ghosted by a client, or having someone flat out say no to your face... whatever the case may be, no one goes their entire life without experiencing some kind of rejection.
And as a social media manager or freelancer, you are 100% going to experience rejection along the way.
So in today’s episode, we are diving head-first into rejection. I share my own personal stories when it comes to being rejected (and trust me there's a lot), I share how to gracefully deal with rejection, & also how to plan for it. Ready to dive in? Press play & don't forget to Subscribe & Leave a review on Apple Podcasts!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
When I boarded a plane to Southeast Asia for what was meant to be a month-long solo traveling trip (after getting cheated on), I never expected to still be on this side of the world over 3 years later. Throughout the years, I’ve learned tons of valuable lessons & I wanted to share them with you in today's episode.
So whether you choose to solo travel abroad or even within your own home country, hopefully, you can take some wisdom + advice from this episode!
Don't forget to Subscribe & Leave a review on Apple Podcasts!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you want to create a profitable social media management business, one that allows you to be your own boss, work from anywhere in the world, & replace your corporate income… then you need to be able to consistently find clients.
Now if you’re sitting there thinking well I’m just starting out, I don’t even know how to get my first paid client let alone more clients, then this is the episode for you! I share 5 of the best places where you can start finding social media management clients today.
P.S I am running a giveaway of 2 FREE 45-minute social media management mentoring calls. In order to enter the giveaway all you have to do is Subscribe, leave a review on Apple Podcasts, and screenshot + send me your review on Instagram @shannonsegall.
The giveaway ends on Feb 28th, 2023!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
I know from first-hand experience that it can be frustrating when a client pays late, you feel like you are annoying them when you follow up, & sometimes you feel like you are at a loss for what to do next. So in today’s episode, I’m going to share with you 5 things that you can do as a social media manager to help prevent late payments in the first place & also what to do when a client does pay late. Tune in now!
Also, to celebrate the 50th podcast episode of The Tropical Social Podcast (I'm making it a thing) I am running a giveaway of 2 FREE social media management mentoring calls. In order to enter the giveaway all you have to do is Subscribe, leave a review on Apple Podcasts, and screenshot + send me your review on Instagram @shannonsegall.
The giveaway ends on Feb 28th, 2023!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Have you ever wondered if your social media efforts are actually moving the needle? In today's episode, we dive into all things Instagram metrics & what you need to know FIRST before you can truly understand what metrics to focus on.
Instead of simply posting on the gram just to please the algorithm, let’s get your content strategy aligned with the ins and outs of your specific business!
Don't forget to Subscribe & leave a review on Apple Podcasts!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Wondering whether or not starting an online business is the right fit for you? In this episode, I share 5 things that you need to know when it comes to choosing this lifestyle & what skills you need to have in order to make running an online business a success. Ready to dive in?
Don't forget to Subscribe & Leave a review on Apple Podcasts!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Are you wondering whether or not you need a college degree to become a social media manager? In this episode, I share my own thoughts + opinions on the controversial topic (and trust me I have MANY) as well as answer whether or not I went to college to launch my own SMM business. Tune in now to hear my two cents on the topic!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a 5-star review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Have you ever dreamed of being a digital nomad in Bali? If so, you are going to want to tune into today's episode! I share what it's really like to be a digital nomad living in Bali, the pros and cons of living here, & how much I typically spend on a monthly basis. So if you are considering traveling to Bali or want to try out this lifestyle for yourself, click play now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Digital Nomad Insurance: Safety Wing
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Not sure how to offboard your clients? It's completely normal for clients to come in and out of your social media management business, but you need to have some kind of offboarding process in place! In today's episode, I share with you how I offboard my own clients & what to send yours before you part ways.
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today's episode, I dive into the 3 biggest mistakes social media managers make when creating their packages. To help you avoid these same mistakes or recognize you may be making them, I'm going to share with you the top 3 & what to do instead so that you build a sustainable social media management business. One that brings you joy, and fulfillment, & allows you to live your dream lifestyle.
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
In today's episode, I'm sharing my top social media marketing tips for the wedding creative industry. Whether you're a social media manager thinking about niching down to the wedding industry, or you're a wedding creative yourself looking to stand out on social...this is the episode for you!
In this episode I share:
- The top mistakes I see wedding creatives making on social media.
- How to connect with your ideal client as a wedding creative.
- What to ask your wedding creative client (as a social media manager) before working together!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Do you want to start a podcast that can help grow your business? If so, you are going to want to tune into today's episode! I bring on podcast agency owner, Jenny Suneson, who helps entrepreneurs launch and grow their podcasts and turn their listeners into leads.
In this episode Jenny shares with us:
- How she started her own podcast agency, Savvy Podcast Agency.
- The benefits of starting a podcast.
- Top mindset blocks that hold people back from launching a podcast.
- The process + timeline behind launching a podcast.
- Her growth tips for someone starting a brand-new podcast.
- How to stay consistent & play the long game in podcasting.
Learn More About Jenny Suneson:
- Website
- Freebie: 5 Mistakes You're Making with Your Podcast Guide
Shan's Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon onINSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Enjoy today's episode, I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag @jenny.suneson and @shannonsegall and we will repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
If you are a new social media manager, the thought of getting on your first few discovery calls probably makes you nervous.
So to help you go from being anxious about discovery calls to having them feel like second nature... this episode I share the behind-the-scenes of my own discovery call process as a social media manager so that you show up confidently + pitch yourself. Tune in now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegalland I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today we are talking all about repurposing content on social media! I know how exhausting it can be to come up with new content pieces all the time, which is exactly why repurposing is key.
Repurposing your content is what will help you avoid the content creation hampster wheel, increase your visibility across multiple platforms, & save you a TON of time.
Tune in now to hear the 5 ways you can start repurposing your content on social media today!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Having a marketing plan in place as a social media manager is key to hitting your goals, growing your business, & attracting dream clients. So how do you go about building a marketing plan you ask? Well, in this episode I'm going to share with you 5 easy steps to go about creating a marketing plan for your business. Listen now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Have you ever wondered how social media managers balance travel while also running their own online businesses?
Well, in this episode I share the behind-the-scenes of what this looks like for my own social media management business.
I chat about:
- The benefits of being a freelance social media manager vs working a 9-5.
- How I prepared my business for a month-long trip to Thailand.
- What systems & tools I had in place.
- And what necessities you need to successfully work online & travel.
Click play on the episode now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Are you planning to solo travel to Southeast Asia but don’t know what the heck to bring with you? Well, in this episode I’m going to share with you some essential items that I brought on my own travels + some things I definitely recommended getting before you even step on the plane.
Travel insurance I mentioned In this episode:
- Safety Wing
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today we are talking about all things solo traveling and my top reasons why I think everyone should solo travel at least once in their life. I’ve learned so many valuable lessons by solo traveling myself, and it’s truly what has shaped me into the woman I am today. So if you are on the fence about solo traveling or you’ve been wanting to try it out but keep telling yourself that now just isn't the right time... well then girl this episode is for you! Tune in now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today’s topic is one I’ve actually NEVER talked about on the podcast before, and that is Pinterest marketing. I share why your business needs to be on Pinterest, some foundational things to get you started on the platform, & how to go about leveraging Pinterest to explode your marketing efforts.
So whether you are a service provider who wants to use this platform to drive traffic to your own business or you want to start offering Pinterest management services for your clients... this is the episode for you. Tune in now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
If you would have told me a few years ago that I would one day be the host of my own podcast, I probably would have laughed & looked at you as if you were nuts. I never once thought that the girl who religiously listened to Jenna Kutcher & Amy Porterfield on her commute to a soul-sucking corporate job, would one day launch her very own podcast. So what inspired me to finally launch my podcast? And as this podcast title suggests, what almost held me back from starting one in the first place?
Tune into the episode to find out!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
You've probably seen the viral post "Make Instagram Instagram Again" & experienced the ever-changing Instagram updates that Adam Mosseri keeps hopping on Instagram reels to address. Like so many others, you may be reluctant to all the changes & feel pressured to post more video content.
If that's the case, you are going to LOVE today's episode. I bring on Amber Broder, who's the founder & CEO of ABC Social Media Management and she has amazing insight on all the Instagram updates that have been going on + how to navigate the changes to work for your online business.
In this episode Amber shares with us:
- Her story & how she niched down to working with Interior Designers & Air Bnbs
- Her thoughts on if Instagram can ever go back to just being the beloved photo-sharing app.
- If video content is where the world is moving toward & how you can use this knowledge to your advantage.
- How she's been navigating the Instagram updates with her own social media management clients.
- And more!
Learn More About Amber Broder:
Amber Broder is the founder & CEO of ABC Social Media Management, providing social media strategy & done-for-you management services to businesses in the Interior Design/Home Decor & Air BnB niches, as well as supporting other online service providers with their social strategy.
- Website/Freebie Resource Center
Shan's Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon onINSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Enjoy today's episode, I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag @abcsocialmediamanagement and @shannonsegall and we will repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
In today's episode, I'm sharing the top 5 mistakes I see new social media managers making & how you can actually avoid these same mistakes yourself. Listen now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Today, we are going to be talking all about building relationships in the DM’s. I get asked a lot of questions from other social media managers on how to go about building real relationships in the DMs. Specifically, what am I doing wrong, why aren’t people booking me, why are they ghosting me, & how come my followers aren’t actually converting into paid clients...
So, I'm going to dive into the biggest mistakes I see people making when it comes to relationship building in the DMs so that you don’t make these same mistakes AND I’ll be sharing 4 tips to help you connect with your ideal clients, build solid relationships, & convert your followers into paying customers. Listen now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Are you wanting to become a digital nomad and work from anywhere in the world?
In today's episode, I share how to get started as a nomad, the different career paths you can take, & give you practical + actionable tips to help you pursue this lifestyle for yourself.
My hope is that you leave this episode realizing what is possible for yourself, understand that everyone has a different perception & version of what living the digital nomad life means, & that there's no one size fits all.
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
- Save 20% off your first month or year of Dubsado
Not sure how to go about onboarding your clients? I got you covered! Today, I'm walking you through how I onboard my own social media management clients & how I've streamlined my whole client onboarding process.
From discovery calls to proposals to what comes next, I help you set your business up for success & create a great client-working relationship from the start. Tune in now!
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 20% off your first month or year of Dubsado
- Get 50% off your Flodesk Subscription
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
In this episode, I chat about work-life balance as well as setting boundaries as a social media manager. I know it can be challenging to shut off as a social media manager, feeling like there’s always something else that needs to get done, & that you are constantly scheduling your life around your work...
So, this episode is all about giving you some useful work-life balance tips that have helped me throughout the years, sharing how to set boundaries with clients, & lastly how to actually build your business around your lifestyle and not the other way around. Tune in now!
Enjoy the episode? I'd love it if you could...
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Today, I'm interviewing email marketing expert, Shannon Vondy.
When the events of 2020 hit, Shannon (a former 12 year wedding photographer) decided to send one email to her list and earned $2,600! That one email changed the game for her business. Today, Shannon runs a successful email marketing agency to help other entrepreneurs use the power of email to grow and thrive in their businesses.
In this episode Shannon shares with us:
- Her story & how she started her email agency.
- The top 3 reasons why email marketing is important for one’s brand.
- Her tips for starting + growing an email list from scratch.
- Different strategies to get people to sign up for your freebie.
- Top mistakes she's seen entrepreneurs make when it comes to email list building.
Connect with Shannon Vondy:
- Website
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Enjoy today's episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag @mrs.vondy and @shannonsegall and we will repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
I get asked a lot of questions from other social media managers on how to go about booking more clients, what strategies I use, & how to get more leads into one’s business.
That's why, in today's episode, I'll be sharing with you 5 ways to get more social media management clients & how to attract clients to you via word of mouth marketing.
Enjoy the episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Don't want to point or dance on Instagram reels? Yup, I know the feeling.
The truth is, pointing and dancing isn't everyone’s cup of tea... which is why, in this episode I breakdown 10 alternative reel ideas that you can do as a social media manager (that don't involve pointing or dancing) that will help you grow your instagram visibility, get in front of your ideal clients, & build a connection with them.
I dive into the basics behind using reels, why they are important, & how you can build an Instagram reel strategy that is intentional.
You'll walk away from this episode with a TON of reel ideas that you can implement into your own business, brainstorm off of, & start creating from today.
Enjoy the episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Today's episode of The Tropical Social Podcast is a bit different than my usual episodes. I got the idea for this episode after coming across a wedding creative's Instagram story where she announced her boyfriend had cheated on her. It brought back a lot of emotions and it made me reflect on my own heartbreak experience & how it led me to where I am today.
In this episode, you'll discover...
- The worst & best Christmas gift that I received in 2019.
- Lessons I learned from being cheated on.
- How I have applied these lessons into my business & ultimately became a better business woman.
- How you can take an awful experience & turn it into something that changes your life for the better.
Enjoy the episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Video has become a non- negotiable if you want to stand out on Instagram & connect with your ideal audience. With Instagram CEO’s announcement that they are no longer just a photo sharing app, video content has become a huge focus. So what does that mean for you? Yup, you guessed it you need to get comfortable showing up on camera + creating video content as it's not going away anytime soon. Now, if the thought of showing up on camera or creating videos consistently on Instagram scares the heck out of you, don’t worry because in this episode I'm going to share some actionable tips to help you build your confidence so that you can fully embrace showing up on video.
Enjoy the episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
If you are someone who is ready to jump on the instagram train or even revive an Instagram account that doesn’t seem to be growing, then this is the episode for you!
I breakdown my own tips and strategies that I would do if I were to grow my instagram account completely from scratch all over again. So, if you’re ready to kickstart your instagram growth and take your following from 0 to actually having a thriving community, then press play on today's episode.
Enjoy the episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Ready to go from daydreaming about starting a social media management agency to actually having one? In this episode, I interview Kelci Douglas. She's the founder of Sherose, a marketing agency that helps female entrepreneurs build the life and business of their dreams with a strategy backed foundation and intentional marketing methods.
Kelci shares with us:
- Her story & what inspired her to start Sherose.
- Who she primarily works with for her marketing agency.
- Methods for finding + building true connections online.
- Creating content that aligns with client brands.
- How to create engaging video content on Instagram.
- Her advice for someone wanting to go from freelance social media manager to agency owner.
- Her upcoming mastermind retreat & how you can be a part of it!
Connect with Kelci:
- Website
- Apply for the Sherose Retreat!
- Podcast: The Sherose Show
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Enjoy today's episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag @wearesherose and @shannonsegall and we will repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Have you ever wondered what the secret is behind every big social media account out there who seems be consistently churning out valuable content week after week? Well, the secret is out its content batching. Instead of spending hours per week trying to find the perfect photo, come up with a witty caption on the fly, or frantically record a reel at the last possible second - you can instead plan out + batch your Instagram content in advance.
Batch creating your content in advance is going to save you heaps of time, help you stay consistent on the platform, & also be way more productive. So girl, if you're ready to learn how I plan, batch, and create all my instagram content, then keep on listening.
Enjoy today's episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Wondering what tools to use to run your own Social Media Management business? In this episode, I go over the tools I use for my own business from branding tools, to project management, & even content creation. These tools allow me to free up time, streamline my client onboarding process, & up-level my client experience.
Tools I Mention In This Episode:
- Namecheap - domain names ( I pay $14/year)
- Siteground - website hosting
- Gsuite - customized email address and sharing resources + documents with clients
- *Showit - Where I have designed my website.
- Asana - project management tool
- *Flodesk - email marketing
- *Dubsado - CRM tool
- Stripe - payment processor
- *Social Media Management Contracts - you can use Code "SHANNON22" at checkout to get $50 off
- Zoom - video conferencing
- Lastpass - securely collect account passwords from clients
- *Canva - graphic design tool
- *Planoly - social media scheduler
- Loom - screenrecording
- Headliner - create video + audio snippets
Other Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
Enjoy today's episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and I'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
As an early-stage social media manager, it can seem overwhelming to go ahead and price your services. I know this was actually one of my biggest concerns when I started my business, and it's one of the top questions I get asked by my own students. Which is why, in this episode I breakdown: * How I went about pricing my own social media management services. * Tips and strategies I have to price your own. * Why I don't reccommend hourly rates as a social media manager. * What value based pricing is. * Advice on how to make sure your prices and packages align with you + your desired lifestyle.
Enjoy today's episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag me @shannonsegall and i'll repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Links & Resources:
- Freelance Rate Calculator
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Diana is the founder + creative director of Deeply Rooted Studio where she helps female industry leaders build out of the ordinary brands. She specializes in helping her clients build personality infused brands that will set them apart, attract dream clients, & be timeless.
In this episode we cover:
- How Diana went from selling $20 Canva templates to high-end branding packages.
- Difference between being a graphic designer vs a creative director.
- What misconceptions there are around branding in the online space.
- What building a personality infused + timeless brand means.
- Her #1 way of finding + landing industry leading clients.
- What her client experience looks like.
- When you should invest in branding as a social media manager.
Connect with Diana:
- Website
Links & Resources:
- Freebie: Kickstart Your Social Media Management Business
- Join The Social With Shan Community HERE
- Connect with Shannon on INSTAGRAM
- Shannon's WEBSITE
- Save $50 on your Social Media Management Contracts using code SHANNON22
- Get 50% off your Flodesk Subscription
Enjoy today's episode? I'd love it if you could....
- Share a screenshot of you listening on your IG stories and tag @deeplyrooted.studio and @shannonsegall and we will repost you!
- Subscribe for new episodes every Tuesday.
- Leave a review on Apple Podcasts.
Have you ever struggled with what the heck to post on social media?Yup, I think we’ve all been there! The truth is, you need a content strategy + plan in place so that you know exactly what to post, you stay consistent, & you don't end up on a never ending content creation hamster wheel.
Tune into today's episode, where I share with you my own tips for coming up with endless content ideas, how to repurpose past content, as well as understand what type of content pieces your ideal client will resonate with.
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review on Apple Podcasts. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Links & Resources:
FREEBIE! Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Want To Work Together? Click here!
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Podcast guest, Crosby Melendi, a location-independent traveler, coach, content creator + freelancer, joins me in this episode to talk all about taking the leap from corporate to full-time freelancer. Crosby gives a ton of insight on what its like to work remotely, live the digital nomad lifestyle, & shares tips on how you can get started & live this lifestyle for yourself.
In this episode you'll discover...
- How Crosby started her freelancer career in college
- Why she thinks 2022 is the best year for others to become remote workers
- Tips for landing your first remote job with no prior experience
- Advice for building your brand as a freelancer
- How she balances client work, content creation, & travel
- The top things to look for when choosing a place to live & work from as a nomad
- Advice for those who want to follow in her footsteps
Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Crosby, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Connect with Crosby:
Website
YouTube
Links & Resources:
Freebie: Kickstart Your Social Media Management Business
Join The Social With Shan Community HERE
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
I know how scary it is to take the leap, quit your 9-5, & go full time with your business. It’s equally as exciting as it is terrifying, and coming from someone who quit her corporate job almost 3 years ago now, there are definitely things I wish I had known or even considered before I took that leap and handed in my own notice.
In today’s episode, I share my top tips + advice before you go full-time with your own business so that you can quit your job with a lot more confidence and truly make 2022 the best year yet.
In this episode, you'll discover...
- How I made the leap from corporate to starting my own online business
- Having a plan in place before quitting your job
- Finances & business expenses to consider
- Building a business that supports your dream lifestyle
- Finding a support network
- Having a client acquisition strategy in place
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Links & Resources:
FREEBIE! Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
The 'Digital Nomad' lifestyle has become more and more popular over the last decade. It has given nomads from around the globe the chance to be their own boss, work from anywhere, & to have that freedom over their lives. With so many solo travelers coming to expereince this lifestyle for themselves, a big question that often gets asked is: "How do I find friends & build a community?"
So today, I'm bringing my best friend, Max Pankow, onto the podcast. Max knows this lifestyle all too well, and has been a digital nomad since 2016. As one of my closest friends in Bali, I knew she would be perfect for today's episode. She is one of the most multi-passionate people I know, incredibly bubbly, & is amazing at networking + making friends with others.
In this episode, you'll discover...
- How Max took the leap & became a digital nomad
- The cause of her booking a one-way plane ticket
- How she has made friends & a community while traveling
- Advice for other introverts looking to make friends
- How she's dealt with loneliness as a digital nomad
- Her tips for multi-passionate people looking to pursue the digital nomad lifestyle for themselves
Thank you so much for listening! If you enjoyed this episode, I'd be so grateful if you would share it on your IG stories, tag myself and Max, & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Connect with Max on IG: https://www.instagram.com/maxpankow/
Links & Resources:
Freebie: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
We’ve all heard the phrase community over competition. Today, I'm diving into what that term really means, what the difference is between the two, & why viewing everyone around you as competition will undeniably hurt your business in the long run. Starting and scaling your own social media management business can get SO lonely, which is exactly why fostering a community instead of focusing on "competition" is so important. So lovely, if you're ready to build a loyal community online, have a support system in place as you grow + scale your business, & truly ditch that feeling of comparison & competition...then you’re going to love today's episode!
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Links & Resources:
FREEBIE! Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Today's guest speaker, Claudia Gebhardt, has chosen a pretty unique niche for herself. She went from pinterest marketing to then niching down to wine marketing - aka she works specifcally with wine brands/businesses and helps market themselves online.
In this episode you'll discover:
- Claudia's journey from pinterest marketing to wine marketing
- Her tips when it comes to wine marketing
- How you yourself can get into this niche
- How she launched + founded her own digital magazine (The Social Pour)
Connect With Claudia:
- Website
- The Social Pour Magazine
Other Resources & Links:
Free Guide: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Thanks for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories (tag myself + Claudia) & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
We all experience slow seasons within our business and instead of viewing them as this super negative thing or freaking out, this episode is all about helping you change your perspective & instead view them in a more positive light. Today, I'm giving you my top 5 things to do when business is slow and you aren't seeing those leads or clients coming through the door. So instead of throwing in the towel or feeling discouraged, tune into this weeks episode! Resources & Links:
Freebie: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Creating a social media strategy can seem pretty intimidating especially when you are in the early stages of your social media management business.
That's why in today's episode we will dive into:
- What a social media strategy truly means ( aka it's not as scary as you think)
- 5 steps to start creating a strategy for yourself or for your own clients
- How to be intentional when creating a strategy
- And how to tie everything together and create a content calendar
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Links & Resources:
Freebie: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
If you are a notorious people pleaser like I am, saying no can be extremly hard to do both in your personal life & in business.
It can be super tempting to want to say yes to every inquiry, yes to every email, & yes to every opportunity that comes through the door. But, the truth is by being the "yes woman" all the time it can actually hurt your business and it can lead to resentment for your clients, be completely stretched thin, & it can ultimately lead to burn out.
So today's episode is all about helping you...
- Determine what should be a yes from a no
- How to set boundaries both personally and professionally
- And how to confidently say no & stick with it.
So keep on listening and let’s tackle this scary word of no, together.
Resources & Links:
Freebie: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
In today's episode, I share with you 7 different ways that you can start increasing your brand visibility online.
Inside the episode I breakdown..
- What increasing your brand visibility actually means.
- How to be intentional with your content marketing efforts.
- How to cross pollinate your + other peoples audiences into your strategy.
- Different ways of putting yourself in front of your ideal audience & having a sustainable strategy.
Resources & Links:
Free Guide: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Wondering how to turn your followers into paying social media management clients? In this episode, I break down my own tips + strategies on how I've attracted, nurtured, & converted my followers into customers. Press play now to start listening to the episode!
Resources & Links:
Get 50% off your Flodesk Subscription HERE.
Free Guide: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
In today's episode, I'm going to be talking all about why you need to start building a brand and not just a business.
In the online space "branding yourself" has become a pretty big buzz word, but the truth is not a lot of people actually know the difference between building a brand vs just building a business and that's exactly where they are falling short.
So, to help you avoid this same mistake, you'll hear my top tips for building your own brand - one that is strong, intentional, & helps you stand out from the masses.
Resources & Links:
Free Guide: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Thank you so much for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
When it comes to being a social media manager, there are so many different avenues you can take, skills you can offer, & various industries + brands you can choose to work with. In today's episode, I chat with Kellie Daniel, who has chosen a pretty unique niche for herself. She’s the founder of Second Act Media, where she specializes in helping celebrities & high profile brands elevate their presence online.
In this episode, we cover...
- How Kellie got started in the high profile space.
- What it means to be a high profile brand strategist & services you can offer.
- The key difference between creating social media strategies for high profile clients vs creating strategies for product based businesses.
- Kellie's #1 way for finding and landing high profile clients online.
- Her advice for someone who also wants to work with high profile clients.
- How starting her own social media management business has given her freedom.
Connect With Kellie Daniel:
- Website
Other Resources & Links:
Free Guide: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Tropical Social Shownotes:
https://shannonsegall.com/social-media-marketing-for-high-profile-clients-with-kellie-daniel/
Thanks for listening! If you enjoyed this episode, I'd so grateful if you would share it on your IG stories (tag myself + kellie) & leave a review. Reviews help spread the word about The Tropical Social Podcast, & help other women live out their version of the laptop lifestyle.
Today, people are becoming more and more familiar with the term 'Digital Nomad.' If there is anything that I have learned from the digital nomad lifestyle, there's a big difference between reading about it online and seeing all the glamorous Instagram posts versus actually experiencing it yourself.
In this episode, I am going to essentially peel back the curtain and share with you what it's like to work online and travel or live in a different country. I will also be sharing my top tips for preparing and getting the most out of your experience as a digital nomad.
In this episode, you'll discover...
- What a digital nomad is.
- Living out of your comfort zone.
- Why I chose this lifestyle.
- How to prepare yourself.
- Implementing a structure to stay on top of your work.
Thank you so much for listening. If you enjoyed this podcast, I would so appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media.
Resources and links:
Free Guide: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
The Tropical Social Shownotes:
https://shannonsegall.com/tips-from-a-digital-nomad-what-its-really-like-to-work-online-travel/
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
You're in the early stages of your social media management business, you've started to put yourself out there online, but you're starting to think, how in the world do I stand out in such a saturated market?
This industry is getting noisier, especially as a lot of people are turning their attention towards remote work. There are quite a few ways to stand out and grab the attention of your ideal client, so in today's episode, I'm going to share with you my top tips to help you stand out from the sea of others and ultimately get in front of those dream clients.
In this episode, you'll discover...
- Why it’s important to master your mindset.
- Stand out to the right people.
- Optimizing your client experience.
- Building connections.
Thank you so much for listening. If you enjoyed this podcast, I would appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media.
Resources and links:
Free Guide: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
The Tropical Social Shownotes:
https://shannonsegall.com/how-to-stand-out-as-a-new-social-media-manager/
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription
Welcome to the very first episode of the Tropical Social Podcast! I am recording this episode from my studio in tropical Bali. This full-circle moment reminds me that I truly live the lifestyle I used to dream about, and this all came about after I took the whole 'Eat, Pray, Love' approach to my life. I thought I would take this first episode to tell you how I went from being absolutely miserable in my corporate job to getting to where I am today. Tune in to this episode to hear the ups, downs, and everything in between of my journey so far.
In this episode, you'll discover...
- What drove me to start my business.
- From student to corporate to the laptop lifestyle.
- Landing different roles with no experience.
- The story behind my previous long term relationship.
- The best and worst Christmas gift that I could have ever received.
Thank you so much for listening. If you enjoyed this podcast, I would appreciate it if you would leave a review on Apple Podcasts. If you would like to show your support, please feel free to share any episodes with friends, family, or via your social media.
Resources and links:
Free Guide: Kickstart Your Social Media Management Business
Connect with Shannon on INSTAGRAM
Shannon's WEBSITE
Tropical Social Shownotes:
https://shannonsegall.com/my-story-the-eat-pray-love-approach-to-living-the-laptop-lifestyle/
Save $50 on your Social Media Management Contracts using code SHANNON22
Get 50% off your Flodesk Subscription