Smart HVAC Marketing: Recent Episodes
Rival Digital
Welcome to the Smart HVAC Marketing Podcast – the podcast for HVAC contractors who are ready to quit screwing around and begin growing their business.
On this HVAC podcast, you’ll hear from business owners, operations specialists, and manufacturers across the country to gain valuable insight on how to improve your marketing, increase sales, and optimize your day-to-day operations.
In this episode, we dive into the innovative world of AI-powered tools with CxC and explore the groundbreaking concept of fractional CMO services. Hear from the experts about the importance of streamlining operations, enhancing the sales process, and optimizing your marketing strategies.
Discover how AI can transform the way you do business and learn about the benefits of having a fractional CMO to oversee your marketing efforts.
Whether you're looking to improve your marketing tactics or explore the latest technological advancements, this episode has something for everyone.
In this episode of The TradeMarke podcast, join us as we talk to Mary Brewington, the Operations Manager at Calloway & Sons. Broadcasting live from the ServiceTitan Marketing for the Trades Summit, Mary shares her insights on running operations at a trade company in New Orleans.
Mary discusses the significant challenges and successes she's encountered in her role, particularly when it comes to building a supportive and effective company culture. She shares the importance of fostering trust within the team, adapting to cultural differences, and implementing processes that promote productivity and growth. Mary further highlights the lessons she's learned in her journey, from the need for regular meetings and effective communication channels to the ongoing efforts in refining processes and roles within the company.
Providing a fascinating perspective, Mary also explores the relation between operations and marketing within a company. She sheds light on her observations regarding marketing trends and their effect on revenues, underscoring the need to diligently monitor these movements. She shares her experience attending a trade event and how it has helped her understand what to look for in assessing marketing strategies. The conversation offers valuable tips and strategies for other professionals in the field.
Join us for this engaging episode and discover how Mary's experience can help your own professional journey in the trades and marketing. Don't forget to leave a review, share the episode, and stay connected with us on social media for more discussions like these!
Get inspired by our incredible conversation in this episode of The Trademarke "Game-changer Strategies: Leveraging Podcasts in the Trades Industry". The episode features a dynamic discussion between our hosts Sarah Ghirardo and Eric Thomas and our special guest, Jim Klauck from the Checker Pro Podcast. We delve into how podcasts can accelerate your trade business, the importance of targeting the right audience, and crafting a podcast that resonates with potential customers.
Sharing his 40 years of experience in radio, the Chaos Maestro Jim Klauck discusses how he successfully tailored innovative podcasting techniques to the trades industry. We not only learn from real-life success stories but also explore how podcasts can emblemize brand credibility and authority, especially for home service professionals in the United States. The episode covers a range of topics, from assessing potential marketing benefits to Google backlinks, and presents strategies to make your trade service stand out in an extremely competitive market.
We further discuss Marcus Sheridan's innovative "They Ask, You Answer" strategy. This method focuses on addressing frequently asked questions to position home service professionals as trusted experts. We delve into how artificial intelligence aids in developing show notes and boosting SEO. This podcast emphasizes the significance of remaining updated with technological advancements in order to thrive in the marketplace.
Dive deep into the world of podcasting and its potential to transform your business. The podcast touches on the ethical responsibilities while publicly representing your business, including maintaining a respectful distance from inappropriate language. Tune into this thought-provoking episode to learn the various factors to consider when starting your own podcast, the significance of consistency, and the importance of professional guidance. Join the conversation on community podcasting and its potential to revolutionize your business-marketing strategy!
Don't forget to leave us a review and share this episode with your friends in the trades and marketing sectors. We greatly appreciate your support!
Welcome to a captivating episode of The Trademark, your ultimate podcast for trades and marketing perspective. In this episode, hosts Sarah Ghirardo and Eric Thomas are joined by special guest Amber McKee, founder of Amber's Home Service Marketing and a seasoned marketer in the trades industry. Prepare to take a deep dive into Amber's career journey, her invaluable advice for dealing with business challenges, and her insights on varying aspects that influence trades.
Listen in as Amber shares her experiences, beginning with her instrumental role in driving a large company's revenue to a staggering $240 million. Amber explores pivotal moments for growing a business and provides real-life examples, results, and takeaways from her expansive career in trades. Amber also addresses how e-commerce giants like Amazon Prime are impacting the future of trades, and tackles the pressing issue of replacements in the industry.
Emphasizing on practical advice and industry insights, this episode also features a robust discussion around the ever-evolving world of marketing, particularly the rise of Artificial Intelligence (AI) as a potent tool for saving customer's time and aligning strategies with market trends. It further glances into the potential of AI in boosting decision-making processes, streamlining operations, and enhancing digital marketing efforts.
Concluding with an explorative and fun discussion on personal passions and interests, this episode strikes a perfect balance between business advice and personal connect. So tune in, and gain in-depth insights into how you can navigate your trade in a rapidly evolving marketplace.
Get set to dive deep into the world of trades and marketing in "Mastering Marketing in the Trades: Inside Scoop From the Experts at The Trademark Podcast". Joining our dynamic conversation are Sarah Ghirardo, Eric Thomas, and our special guest, Gregg Towsley, a trade and marketing maestro. Explore a riveting synergy between marketing and trades as we uncover innovative insights from industry experts.
In this episode, Gregg discusses the fascinating journey of digital transformation within the trades Industry. Discover how the trades have evolved from traditional methods like whiteboards to sophisticated digital platforms like ServiceTitan. While understanding key metrics such as Return On Ad Spend (ROAS), you will also learn about the nitty-gritty of managing business operations sustainably.
This episode underlines the importance of "back-to-basics" approach in running a successful business and also elaborates on how understanding your breakeven point can significantly impact the effectiveness of your marketing strategies. Hence, we delve into the essence of consistency, a simple approach, and maintaining focus on your business operations.
Further, our panel habituates with the idea of having ground rules around business operations data and upscaling team skills to understand high-level metrics for driving profitability. Also, explore the crucial roles of communication, preparation, and customer treatment in growing your business.
In an era saturated with technologically advanced tools, the panel encourages beginners to master the art of simple strategies and avoid quick-fixes. Additionally, our experts discuss the potential of Artificial Intelligence in marketing and how it can significantly increase efficiency and better customer relationships.
Whether you are a trades professional or a marketing expert, these insights will help you supercharge your skillset. Lastly, understand the critical role of nurturing customer relationships post-service and get tips on leveraging KPIs for your business growth.
In this episode, David Powers, a seasoned expert from Rooter Hero, dives deep into the symbiotic relationship between a high-performing call center and a successful marketing strategy. He emphasizes that a call center is not just a cost center but a crucial touchpoint for customer interactions, making it a vital component of a company's overall brand experience.
David highlights the importance of aligning the call center's goals with the marketing team's objectives to ensure consistency in messaging and customer service delivery. By fostering collaboration between these two teams, businesses can create a seamless customer journey that drives brand loyalty and retention.
One key takeaway from the conversation is the significance of using historical call volume data to predict staffing needs accurately. David shares practical tips and best practices for leveraging this data to optimize staffing levels, reduce wait times, and improve customer satisfaction.
Whether you're looking to enhance your call center operations, strengthen collaboration between departments, or improve your overall customer experience, this episode offers valuable insights and actionable strategies to help you achieve your goals.
Be sure to check out David's podcast, Caffeinated CX!
Welcome to another insightful episode of the TradeMarke Podcast, where industry leaders and experts converge to share their wealth of knowledge. In this episode, we are privileged to have Matt Michel, a seasoned veteran in the HVAC industry, sharing his profound insights on historical data and his forecasts for the industry, especially in the face of an impending economic downturn year.
Matt Michel, the former CEO of the Service Roundtable, brings a unique perspective to the table. With years of experience under his belt, he delves into the historical data of the HVAC industry, shedding light on how the sector has weathered economic storms in the past. Our conversation goes beyond the numbers, exploring the nuances that professionals in the field need to consider as they navigate through uncertain times.
The podcast kicks off with a comprehensive overview of the historical data Matt has gathered, providing listeners with a context that is essential for understanding the challenges and opportunities that lie ahead. Matt breaks down the patterns, drawing correlations between economic downturns and the performance of the HVAC industry. His insights create a roadmap for businesses, helping them anticipate and strategize for the future.
One of the highlights of our conversation is Matt's forecast for the HVAC industry in the upcoming economic downturn year. Listeners can expect a detailed analysis of the factors that will influence the market, including consumer behavior, technological advancements, and regulatory changes. Matt doesn't just stop at predictions; he shares practical advice on how businesses can position themselves to not only survive but thrive in challenging economic landscapes.
As we delve deeper into the podcast, Matt unveils his projections for the HVAC industry over the next decade. Despite the looming economic challenges, he paints a picture of promising growth and untapped opportunities. The conversation takes a positive turn as we explore the innovations and trends that will drive the industry forward. Matt's optimism is contagious, inspiring professionals to adapt and evolve in the ever-changing market.
Throughout the episode, Matt Michel doesn't just share data; he narrates compelling stories from his vast experience in the field. These anecdotes provide a human touch to the numbers, making the podcast not only informative but also engaging. Whether you're a seasoned professional or a newcomer to the HVAC industry, Matt's insights offer valuable lessons and perspectives that can shape your approach to business.
The TradeMarke Podcast prides itself on bringing thought leaders to the forefront, and this episode with Matt Michel is no exception. His deep understanding of the HVAC industry, coupled with his ability to distill complex data into actionable strategies, makes this episode a must-listen for anyone involved in the field.
In the final segment of the podcast, Matt leaves the audience with key takeaways and actionable steps to thrive in the face of economic uncertainty. His parting words resonate with a sense of hope and determination, urging businesses to embrace change and leverage the opportunities that lie ahead.
Join us for this enlightening conversation as we navigate the intricate landscape of the HVAC industry with Matt Michel on the TradeMarke Podcast. Whether you're a business owner, industry professional, or simply curious about the future of HVAC, this episode promises valuable insights that will shape your perspective and fuel your success in the years to come.
Welcome to The TradeMarke Podcast! In this episode, we delve deep into the world of internal marketing teams with our guest, Matt Tyner. The spotlight is on Key Performance Indicators (KPIs) and how they serve as guiding beacons for your internal marketing squad. Matt Tyner, a seasoned expert in marketing strategies, shares invaluable insights, unraveling the significance of KPIs, how to establish them effectively, and the pivotal role they play in enhancing team productivity and success.
Whether you're a seasoned marketer or just stepping into the realm of internal teams, this episode will equip you with the tools to optimize your team's performance and drive results. Tune in to discover the metrics that matter and unlock the potential of your marketing endeavors!
In this special episode of The TradeMarke podcast, host Ismael Valdez delves into the groundbreaking innovation poised to transform the HVAC industry: Nuve, the cutting-edge thermostat set to redefine the way contractors engage with customers.
Valdez engages in an in-depth discussion about Nuve's imminent arrival in the market, exploring how this innovative technology promises not only to enhance comfort but also to revolutionize the contractor-customer relationship. Highlighting its features and functionalities, the episode illuminates how Nuve isn't just a thermostat—it's a game-changer.
Through insightful interviews and expert commentary, listeners gain valuable insights into how Nuve empowers contractors, offering them a competitive edge by enabling them to acquire and retain customers over the long term. By showcasing its user-friendly interface, energy-saving capabilities, and unparalleled performance, the episode underscores Nuve's potential to elevate the HVAC experience for both contractors and consumers alike.
Join Ismael Valdez and industry experts as they unravel the transformative impact of Nuve, unveiling how this innovative thermostat is poised to reshape the HVAC landscape and drive unparalleled success for contractors in the market.
Learn more about Nuve here: https://www.nuvehome.com/
https://thetrademarke.com/meet-nuve-your-new-secret-weapon-for-lead-generation/
In this week's enlightening episode, we sit down with the insightful Bill Rossell from Home Service Freedom. As the service industry is constantly evolving, it's no wonder there are countless tradeshows to catch every year. Yet, there's one in particular that's generating a significant buzz: the inaugural Freedom Event hosted by Tommy Mello and the Home Service Freedom team. Why is this one standing out from the crowd? Bill spills the beans.
Moreover, ever felt overwhelmed with the information overload at these events? Bill offers a golden nugget of advice: instead of being a jack-of-all-trades, focus on mastering a few. Plan to implement just 2 or 3 significant takeaways from each show. This way, you're not just attending — you're optimizing.
Tune in and find out why the Freedom Event is the one tradeshow this year you don't want to let slip through the cracks, and how you can make the most of every conference experience!
Key Takeaways:
- Dive deep into the uniqueness of the inaugural Freedom Event.
- Understand the power of selective implementation and why 2 or 3 key takeaways are more potent than dozens.
- Get a glimpse into the future of home services with Bill Rossell's insights.
Register for Freedom Event today at www.freedomevent.com and use promo code "RIVALDIGITAL20" to save 20% off your admission!
On this episode, we are joined by Mack Chambers of Dream Heating and Cooling. Mack is the new owner of Dream and has always been in the industry. He started, like most of us, as the flashlight holder. Mack and Eric discuss their music background, what impact means, seeing blue collar as a career choice, and what constitutes as a number one priority.
Mack's goal for Dream is to help other people win in a trustworthy and grateful manner, and help homeowners by elevating their lives.
Mack and Eric talk about how to properly enter a home, the Dream sheep, and Dream's target audience.
Want to connect with Mack? Reach out to him here
On this episode, we are joined by none other than Dan Antonelli, President and Creative Director of KickCharge.
We are huge fans of Dan and his awesome work! Dan covers a lot of ground in this episode, including brand development, tag lines, brochures, and even billboards.
Dan breaks down KickCharge's goal, which essentially is to control first impressions and perceptions before you even pick up the phone to call.
Dan talks to Eric about the importance of having an attention-grabbing brand, as well as some tips and tricks of things to avoid when naming and re-branding your business.
-
Avoid using initials and your last name--the ultimate goal is to appeal to your correct demographic.
-
Always prioritize brand culture and recruitment when branding or re-branding.
Thanks for joining us, Dan!
On this episode, we are joined by Jackie Aubel of Service Titan and host of Tool Box for the Trades.
Jackie has been with Service Titan since August of 2017 where she started as the social media manager. Eric and Jackie discuss the upcoming Pantheon event, culture within your company and knowing your people.
Eric touches on Jackie's comedy, her love of LA, and how she made the move from New Yorker to full-time California girl.
Jackie talks about the importance of knowing your employee's "why," and realizing that not all people are motivated in the same way.
Head over to Tool Box for the Trades and check out the episode Eric was on!
On this episode, we are joined by Ryan Chute of Wizard of Ads.
Ryan has been with Wizard of Ads since 2017 and has been on on the podcast before!
Ryan breaks down how to create an effective radio ad:
- message
- meaningful frequency
- reach
How to track the data and leads brought in from a radio ad and the importance of branding.
Ryan notes that when you want someone to remember something, "sing it!"
Ryan and Eric wrap up the episode by talking about the ROI in your branding as well as charging a premium price for convenience.
We are back! Eric shakes things up this week where he shares marketing ideas that go outside the box. Eric shares how partnering with local garage sales could get your marketing out there to your targeted audience.
Eric explains whys to boost brand awareness, how to get it in front of only homeowners, and how a landing page could help your marketing, regardless of what industry you're in.
On this episode, we are joined by Michelle Jeppesen, Director of Business Development for Jill's Office.
Jill's Office is a virtual reception company that services the HVAC Industry. Jill's Office allows none of your calls to fall through the cracks, and the Jill's Office team is available 24/7 and 100% US based.
Jill's Office is a customizable service. They can answer all your calls, or just follow-up on older leads. They also specialize in satisfaction calls and referrals.
Michelle talks about her outlook in the HVAC Industry, the importance of creating connections with the person on the other end of the phone, and how to train based on tone and customer personality.
Eric asks Michelle what the ideal call looks and sounds like, how to onboard a new receptionist, and the importance of building the value in the solution that you as the tech, are going to provide to the customer.
Check out Jill's Office here
On this episode, we are joined by Dan Clapper and Ken Midgett from Interplay Learning.
Dan Clapper serves as the Commercial HVAC and Facilities Maintenance Market Director for Interplay Learning. Dan brings 25 years of experience to Interplay in a variety of roles across the HVAC market. Dan has developed a passion for helping trade professionals grow their businesses and their people.
Ken Midgett serves as the Plumbing Market Director at Interplay Learning. He has been in the plumbing and heating industry for over 40 years and has worked in every facet of the industry.
Dan and Ken talk to Eric about training faster, and what the future of training will be. Eric brings up the advantages and disadvantages of using VR to train. Dan and Ken note that if you're not training, you're falling behind.
Want a better way to train your techs? Learn more about Interplay Learning here
On this episode, Alyssa interviews Eric about how he's gotten to where he is today, what sparked Rival Digital, and how he got Alyssa to start the Rogers Radio podcast.
Alyssa asks about Eric's leadership style, how Rival helps their clients reach more homeowners, and he shares his career advice.
Get to know Rival Digital's, Eric Thomas!
On this episode, Eric is here to chat about Google changes, AI websites and the Facebook ad glitch.
Eric hopes to do these Marketing Updates every month to make sure everyone is up to date on any/all changes in the Marketing space.
Eric talks AI red flags, page experience and mobile website experience; as well as Facebook's ad disaster over the past weekend.
There's a lot of information in this episode, so grab a notebook!
On this episode, we are joined by Bri Skiffington, Chief Product Officer, & Andrew Palosi, CEO from Ad Leverage & Data Cube.
The three of them discuss PPC, AI, ChatGPT, and return on ad spend. Bri & Andrew also talk about what Ad Leverage and Data Cube do, and how.
Eric and Andrew discuss results and Red Robin, and the importance of being intentional and consistent.
To wrap-up, Andrew and Bri talk about how a business owner can stand out amongst the advancement of AI.
On this episode, we are joined by Kelly Presgrave, CEO and co-owner of Working with Your Handz.
Eric and Kelly talk recruitment and how Working with Your Handz finds the talent that you're looking for. Kelly states the importance of showing your employees the way and guiding them towards success.
Kelly also discloses the biggest hiring red flags, and how to tell if your potential new hire is telling the truth about his/her experience.
Kelly wraps up the episode by putting an emphasis on being a mentor for your employees and showing them that great success is possible.
On this episode, we are joined by Tom Peregrino, President of Service Nation.
Eric is talking to him live from the International Roundtable Event in Nashville, TN.
Tom explains what makes Service Nation the powerhouse that it is.
Tom explains that Service Nation and its events are contractor-centered, and continue to do what it takes to take each event to the next level. Since Tom has become President, breakout sessions have been made based on company size, and Tom has made it his goal to get contractors and partners, closer connections.
Tom touches upon the Service World Expo event taking place in Phoenix in October and what to look forward to.
On this episode, we are joined by Aaron Anderson of Freedom Air.
Freedom Air is based out of the Low Country of South Carolina.
Aaron is a second generation owner. His dad used his GI bill to get the business up and running. Today, him and his brothers work together daily to provide quality to their customers.
Aaron and Eric discuss the challenges and hurdles in not only a family-owned, but also family-run business. Aaron talks about earning roles and not just receiving them because of family status.
His words of advice are to "get better at what you do to earn respect," and to "keep striving."
On this episode, we are joined by April Hines of Strada. Strada is the expert in heating, electrical and security services, furnace repair and installation in the Orlando area.
April discusses her journey to Strada, her background and how growth requires lots of questions.
April also discusses the generosity of the trades, and her upcoming triathlon!
On this episode, we are joined by Matt Tyner from Max Service Group! This is his third time on The Smart HVAC Marketing Podcast and his first time in person!
Matt and Eric are recording at the ServiceTitan event, ToolBox Live in Jacksonville, FL. Eric and Matt discuss the importance of intent based marketing, understanding wants vs. needs and capturing demands.
Eric and Matt include what KPIs are critical to watch for: return on ad spend and return on marketing spend.
To wrap up the episode, Matt discusses what a healthy marketing funnel looks like, how to keep top of mind awareness and to not overlook a good logo, vehicle wrap and radio ads. (especially those catchy jingles.)
We are back! Please welcome to this episode, Jon Torrey, Director of Marketing of Searchlight.
In this episode, Eric and Jon discuss analytics and insights and how to use them to your advantage. Jon lets Eric know that, "working together yields better results," and to not rule out advertising on Bing.
A lot is discussed in this episode, so have a pen and paper ready! Jon shares the secrets on how to improve marketing operations, and what to focus on when creating Facebook ads.
You will not want to miss this episode!
Links discussed in this episode can be found here
On this episode, Eric sits down and discusses the importance of personal branding. January is a slow month, but Eric talks about not being discouraged and allowing yourself to switch from defense to offense.
"When times are tough, you need a strong, personal brand and top of mind awareness..live rent free in people's rolodex."
On this episode, we are joined by Jenny Benbrook, the CEO of Powerhouse Consulting. She is here to help you get the most out of Service Titan and other softwares that propel the HVAC Industry forward.
Jenny touches upon specializing in change management, workflow and where she sees the industry going.
Jenny and Eric talk about the emergence of private equity, planning on how to sell and utilizing shared services.
Get in contact with Jenny here
On this episode, we are once again joined by Josh Kelly of Clover. Josh's first time on the podcast can be found here.
We cover a lot of information in this episode including marketing messaging, creating a persona for your company and understanding underlying trends.
Josh and Eric talk about the importance of conversions, and coming up with a USP. (Unique Selling Proposition)
His step by step tips revealed in this episode are:
-
Seek an expert
-
Track and report effectively
-
Plan ahead
-
Develop a personality
-
Be where you can dominate
Read into Josh's Marketing Tips here
On this episode, we are joined by John Ellis of Dynamic Air Consulting.
John has been in the industry for 43 years. He owned an HVAC business in CA. He explored Indoor Air Quality when he was met with people with debilitating conditions. He wanted to promote solutions for these people.
In addition to being in consulting, John is also a coach for The New Flat Rate. John and Eric talk about having an IAQ department within your business, the importance of investigating, analyzing and then giving a quote, and how John created a curriculum to teach others about the importance of IAQ.
John's main message is how to increase perceived value, and turning maintenance into a financial positive for your business.
On this episode, we are joined by John Schulter of Paradise Plumbing and Air Conditioning. This episode was recorded live at the ServiceTitan Marketing Summit in Tampa!
John is originally from New Jersey and has been in the trades since he was 8! He went to school for communications and was a video producer in DC.
John talks about Google being his favorite way to generate leads, and how LSA ads can work for your business. John and Eric talk about 5 Star reviews and their credibility, and creating QR codes to expedite the review process.
On this episode, we are joined by Kellen Moen of Viirl Marketing.
Kellen Moen was a pro-baseball player, turned business owner. His business helps build the tech on top of yelp. He describes Viirl as the middle man between Yelp and the contractor.
In this episode, Kellen explains the best practices for contractors advertising on Yelp. Some of his tips include:
-
Look at what your listing looks like.
-
Know who is actively using the platform.
-
Have you made it easy to book via Yelp?
Kellen discloses the sweet spot with Yelp response times, as well as what he believes what the future of Yelp looks like.
On this episode, we are joined again by Claire Ficke from CompanyCam! Claire takes over this episode and interviews Eric! They critique the CompanyCam website and talk about the best and worst things you can do for your website and online presence.
Eric uses Texas Roadhouse rolls as a metaphor, he and Claire discuss why having too many calls to action on your website is hindering, and the mistakes businesses make with marketing agencies.
One of the common challenges that business owners in the home services industry have had to manage over the past few years is finding top-talent for their company.
During this bonus episode, we welcome on Nathan Coker from Stanfield Air Systems to chat about different ways that they handle recruitment efforts to keep a predictable flow of new talent each and every year.
This podcast episode was recorded at the ServiceTitan Marketing For The Trades Summit down in Tampa, Florida. Many attendees of the event would agree that this was one of the most hands on engaged sessions they've been to in a long time... and there will be more!
If you're interested in being "in the know" of future marketing summits, head over to Facebook and join the ServiceTitan Marketing Pro group.
On this episode we are joined by Lauren, Ashley and Sarah AKA The Lady Titans!
Eric and The Lady Titans cover a lot in this episode, including but not limited to; the importance of the community you build, the biggest challenges contractors will face in 2023, and how to join The Lady Titans.
The Lady Titans want all women to know that they deserve a seat at the table and that you can sit with them.
Interested in joining? Search Lady Titans on Facebook! (it's FREE to join!)
On this episode, we are joined again by TJ Hartnett of Fly Wheel. He is a Smart HVAC Marketing podcast guest PRO!
TJ has been in the industry since 1994 (sorry for making you feel old!) and decided to take the coaching and training route in 2015.
TJ hopes to have Fly Wheel be the gold-standard in the coaching business. TJ and Eric discuss setting up specific, reachable goals with trackable metrics, and managing behaviors that drive the results you're after. His advice is to plan for your goals in 2023. If you fail to plan, you plan to fail.
On this episode we are joined by Tersh Blissett! This guy has several podcasts and an extravagant shoe collection. He is a father of 4 and owns several businesses.
Tersh talks about his time in the Air Force and how it helped him in the business world. Eric and Tersh talk about gas vs. electric systems, and the importance and significance of podcasting. Tersh and Eric give you a step by step on how and why to start a podcast.
His words of wisdom for fellow business owners is "even if things are going bad, you still have control over your own situation."
On this episode we are joined by Stephanie Postell from Anchor Heating and Air.
Eric sits down with Stephanie at the Women In HVACR event. Stephanie is the co-owner of of Anchor Heating and Air, along with her husband David, in Charleston, SC.
Eric asks about what it's like to work with your spouse. Stephanie says, "you've gotta stay in your lane!" Their daughter also works in the business as well!
Anchor Heating and Air is in their first year of business, and Eric asks what the biggest challenges were in their first year. Stephanie touches upon scaling too quickly, maintaining a level of service and sometimes having to say no to some jobs.
Since this interview took place at the Women in HVACR event, Eric and Stephanie also talk about women in the trades.
It's Thanksgiving week, so we wanted to give our valued listeners a bonus episode to enjoy while you inevitably fall asleep after eating too much turkey. During this episode, we are joined by Thaddeus & Evan from HVAC Success Secrets Revealed.
This episode was recorded during the Women in HVACR event that took place in Phoenix, Arizona. During their discussion, they talk about inspiration for their podcasts, local marketing ideas, the importance of empowering women in the trades, and much more!
Also, Eric reveals a that he will be helping lead a marketing summit in Tampa hosted by ServiceTitan on December 8th. If you are interested in attending, you can register using this link: https://cvent.me/m5z25r?RefId=RD
On this episode we have Ryan Fenn, CEO of CHIIRP on the show, recorded from the Women in HVACR event! Eric and Ryan talk about communication automation, automating review requests, while not taking away the human element in your business.
Ryan and his brother started a business 12 years ago, and Ryan even made a course on how to grow and build your business. Now, he's focused on growing your business through automation. Automating allows you as the business owner to be able to do more, while automation takes care of the rest.
Check our our affiliate link for CHIIRP here!
ERIC GOES LIVE FROM WOMEN IN HVACR! On this episode, we are joined by Carrie Fraser from Nexstar Network.
Nexstar is a member-owned organization serving the trades. Carrie says that Nexstar's goal is to coach and train the world's best tradespeople to become the best business people.
Carrie has been with Nexstar for a little over 5 years. Her advice to those in the trades is to be able to adapt, and be consistent.
Carrie puts emphasis on the importance of pairing up with a best practices group and putting time and effort into the people on your team.
On this episode, we are welcoming back Lawrence Castillo from Brody Pennell. Brody Pennell is the longest standing Carrier dealer in Los Angeles. They've been in business since 1945.
Brody Pennell recently won Best HVAC Company in LA by the readers of the LA times!
Lawrence and Eric talk about the importance of customer service, thought on private equity, memberships and opportunities in quarter four. Lawrence puts on emphasis on memberships by linking reviews directly to an increase in memberships, and stating that "memberships are not dead."
Lawrence puts emphasis on customer service saying "it takes years to gain a customer and only seconds to lose them."
This is Lawrence's third time being on The Smart HVAC Marketing Podcast. We are so glad to have him back to share his insight and experience in this industry.
CORRECTION: Lawrence's email is lawrence@brodypennell.com
BONUS EPISODE ALERT!
We wanted to provide an additional episode for everyone this week. Mainly because the information shared from the team at A&T Mechanical in regards to their TikTok success was too good to not share immediately.
During this action-packed episode of the Smart HVAC Marketing podcast, we talk about how HVAC & plumbing companies can utilize TikTok as part of their social media marketing strategy, and different ways to get creative with your approach to maximize reach.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.
On this episode we are joined by Matthew Weppner of Schedule Engine.
Matthew is the Enablement Manager at Schedule Engine, before that Matthew was a CSR at Uber. (before Uber was what we know it as today!)
Matthew and Eric discuss how to handle high call volume and how to prioritize calls using Service Titan technologies and software.
Matthew touches upon the importance of using data insights for upsells, taking higher paid jobs, and using softwares to track inventory for your techs.
Matthew says that going forward the industry needs to note that convenience is king, always.
On this episode, we are joined by Bohannan McKenzie of Full-Speed Plumbing.
Bo is the CVO (Chief Visionary Officer) which comes with the responsibilities of helping define Full-Speed's vision for the future.
Bo's advice on reaching homeowners is to be specific, focus on today and right now, and the value of the isolation of information. He also mentions that you should know how served your population is, and if you want change, you need to be the change in the market.
Bo also describes the challenges in the home services industry like brand recognition and entering a new market.
On this episode we are joined by none other than Tommy Mello of A1 Garage Doors. This is an episode that you should not miss!
Tommy and Eric talk about team culture, communication, recruiting and giving your employees opportunities for growth.
Tommy explains that people cut marketing first, not bad performers and if you're not willing to have tough conversations that that's a fast track to failure.
In discussing systems, Tommy explains that a system fails for 3 reasons:
-
No system
-
Wrong system
-
System isn't being followed
Some of Tommy's advice from this episode is "Don't pay people to practice in front of a customer."
On this episode we are joined by Everett Lippel of Supply Smart. This is his 13th year in the industry. He has a lot of hats including 1 on 1 coaching, team coaching, process training and working with a CRM system to help put this processes into practice.
Everett touches upon living in a digital world and how it affects the way business is ran. Everett also talks about a system he helped come up with called CLEAR, and how it can be used in your business.
On this episode, we are welcoming back Pete Danielson from Service Nation.
Pete and Eric talk about the upcoming Service World Expo in Tampa, FL, (October 18-21) and what to expect and who will be there. Pete lets us know that there will be 40+ break out sessions, and keynotes! The first keynote speaker of the event? None other than Tim Tebow!
Eric asks Pete what you should do to get the most our of this event and Pete says "prioritize what you want to work on and have some goals in mind."
(if you are attending the event don't forget to visit the Rival Digital booth!)
On this episode, we are joined by Heather Ripley of Ripley PR
Heather has been in the business since 2008 and is PR passionate! Heather defines what PR is and what PR is NOT. She also talks about the differences between advertising, branding and PR saying:
-Advertising: you control
-Branding: Happens overtime
-PR: When a 3rd party talks about you
Heather also discusses the different types of earned media, and proactive verses active PR and saying that PR is often overlooked and is of more value than you may think.
On this episode we are joined by Stephen Dale of Power Selling Pros
Stephen is the director of training and absolutely loves this industry. Throughout the episode Stephen emphasizes the importance of your team, saying "your greatest asset in your company is your people."
What happens when you invest in your team and their training? Stephen Dale explains.
We've got quite a different type of episode today! Alyssa from Rogers Heating and Cooling has recently started a podcast! She wanted to practice her interview skills with Eric, so today you will be hearing Eric's story of how he got to where he is today, how Rival came to be, where he hopes Rival will go, his long-term goals for the company and his hobbies outside of the office.
On this episode we are joined by our marketing intern, Ariela Ruiz. She is a senior at Texas Christian University (TCU) and has been with us since around June.
Ariela and Eric talk about the proper way to respond to negative reviews and the steps that come along with that. Ariela puts an emphasis on making customers feel heard and to personalize the response back to them.
Her step to respond to negative reviews are as follows:
-
Acknowledge in a timely manner, show urgency.
-
Contact the customer privately.
-
Provide a solution. Lead with the positive.
-
Follow up with the customer.
On this episode, we are joined by Ray Clark of Schedule Engine.
Ray has been with Schedule Engine since 2016 and is a good friend of Eric's. They discuss the perfect customer journey, and how online booking is a necessity, not just a cool gadget.
Ray talks about how passionate Schedule Engine is about helping contractors never miss a job and how their goal is to deliver the most powerful online booking and live chat for you and your customers.
Download EBook here
On this episode we are joined by Jennifer Shooshanian from BDR.
Jennifer Shooshanian is one of the most knowledgeable and accomplished service performance experts in America. She entered the HVAC industry in 1991 working for Jacob’s Heating and Air for 13 years. Jennifer talks with Eric about the importance of adding extra value to service calls, being observant and what you can do to make your services calls more profitable.
On this episode we are joined by Adam Jaggers from XOI Technologies. "XOI Technologies is known for empowering techs to safely capture and access critical job site information, launch remote support, and provide your customers photos and videos of recommended and completed work."
Adam explains the difference AND importance of showing rather than telling. Adam also explains that the tools that XOI can provide help run the service, not the business, and how investing in your techs will always be your biggest ROI.
On this episode we are joined by Josh Carter from Koalifi. Josh is a marketer by trade and a friend to Eric. Eric and Josh discuss how financing can make repairs and replacements tangible for customers. They discuss utilizing phrases like "as low as" to make replacing or fixing a system accessible for anyone who needs the services. Eric emphasizes how people "buy with emotion" and "justify with logic", and how to make that appeal to your customers. Both Eric and Josh also talk about the importance of having a financing option available on your website.
On this episode we are thrilled to be joined again by Al Levi.
Al talks to Eric about how to to get people in the door, especially in these hot summer months and how to get them to stay, by utilizing the right training techniques and learning what makes a training center great.
On this episode we are joined by Victor Rancour. He is the owner of Absolute Air Flow and Service Rocket Group. Victor is a well-known name in the industry. He excels at sales processes and being bold in everything that he does. He, along with some others, developed the Service Hero Academy App that has helps a variety of people in the industry. Victor shares tips on hiring a marketing agency, for example; asking for references and making sure you, the business owner are the owner of your own website.
Service Rocket Network Vegas Event
Welcome to season 3 of the Smart HVAC Marketing podcast! We are kicking off the new season in style with Ryan Chute from the Wizard of Ads!
In this episode, we chat about how to properly create a marketing strategy, which tactics to deploy in order to achieve success in your marketing, and how online & offline advertising can work together.
Also, Ryan shares his top tips on how to create an effective radio jingle (so you don't waste your money), and different ways you can track your offline advertising efforts.
On this episode, Eric thanks all of our season 2 podcast guests, gives a great analogy for business, and teases season 3 which starts next Wednesday, July 6th!
(You won't want to miss it!)
On this episode we are joined by Kirsten Weeks from Go Time Success Group. Kirsten grew up in the industry and swore she would never return, but alas she is back! We think her story is super cool--Kirsten is also a certified Service Titan Coach. She discusses with Eric call by call management and how Service Titan can provide the tools necessary to manage and improve your business.
Welcome back for another segment of Marketing Real Talk. This week's episode talks about how to make your money stretch and go further on ad spend.
Eric talks about the importance of tracking numbers, (PPC, LSA, FB ads) and how you cannot improve things that are not being measured.
Eric talks about the importance of having Google Analytics set up on your website. Some tips he gives about improving numbers and allowing your ad spend to reach further are:
-
Making sure your CSR's are properly trained to convert calls into jobs.
-
Tracking numbers for your phones.
-
Adding Google Analytics and pixels on your website.
Other tips Eric shares:
Start broad, obsess over the first 30 clicks and then narrow, incorporating negative keywords.
On this episode we are joined by TJ Hartnett of Service Rocket
TJ has been in the trade since '94. (sorry to date you!) He believes that he was put on this planet to serve others. TJ and Eric discuss the importance of having a commitment to training. TJ touches upon some steps to implement training. Some of them include:
-
Manufacturer and distributer relationships--both have training resources.
-
Internal training at company level.
-
Technical skills
TJ also puts emphasis on the importance of the best way to learn something and to gain a new skill is to teach it to others.
On this episode, we are again joined by Matt Tyner from MAX Service Group. Eric and Matt touch upon the importance of progress, not perfection and how to best serve the industry. Matt also discusses how to manage marketing whether it be in house or a hired agency.
We are so happy to bring him back on the show! He was one of our first guests.
On this installment of Marketing Real Talk, Eric breaks down recruitment. Eric says that recruitment is essentially people marketing. He discusses what you should have on your website to spark interest in future employees.
Some of his tips include an about page, sharing your team on both social media and your site and to always be recruiting no matter what season it is.
On this episode, we bring you another edition of Marketing Real Talk. Eric discusses the right and wrong questions to ask when you're hiring a marketing agency.
Some of the questions include:
-
Where is the website being hosted?
-
What CMS is this being built on?
-
Will I own the content/website?
-
Who is writing copy?
-
How are edits going to he handled and what is your management fee?
Here at Rival Digital, we want to make sure you're prepared!
Live Oak bank was founded in 2008 in Wilmington, NC. They focused on supplying loans to Veterinary practices when they first got their start.
Jordan touches upon how acquisitions and working capital can help grow your business. The founder of Live Oak wanted to provide financing to the HVAC and plumbing space because he understood the need for HVAC and plumbing businesses and their vital role they play in keeping communities comfortable.
What makes Live Oak different is the fact that they give loans based on cash flow of the business and not the collateral.
Live Oak is dedicated to the doers. They say "small business is the backbone of our country. It drives jobs, creates prosperity and boosts local economies. We’re proud to contribute to that growth by investing in America’s small business owners. When you bank with Live Oak, you can be proud too."
On this episode we are joined by Tom Peregrino of Service Nation.
In this episode Eric and Tom touch upon the importance of being a better leader and how leadership directly influences the organization. Tom puts emphasis on leadership by saying, "The better the leader, the better the organization. In order to build a thriving HVAC business, you must work from the ground up. A business can only be as good as the leader allows it to be. Tom and Eric also discuss the importance and influence that culture has on whether or not your contractors stay for decades or leave after a few months.
About Service Nation:
Service Nation Inc was founded in July 2002 as The Service Roundtable. We started with 200 members which, for year one, we considered quite the achievement. It was and remains a revolutionary organization founded by a collaboration of leading contractors to share information and help other contractors improve their sales, marketing, operations and profitability.
On this episode, we are joined by John Michel from BDR
BDR is a company focused on coaching and training exclusively in the HVAC space.
BDR’s business coaching services help you increase your business profitability, cash flow, and personal wealth. They help business owners build a strong, self-sustaining company where employees are well paid and morale is high.
We discuss the importance of making sure you have a marketing strategy centered around your maintenance program, giving your staff the tools to sell, and being upfront about costs on your website.
Kiss shoulder season goodbye!
On this episode, we are joined by Alyssa Lavik in our part 2 segment with our friends at Schedule Engine
Alyssa and I discuss some strategies for training effective CSR's, how to prioritize jobs without losing leads, and how if you fail to plan, you plan to fail.
We also discuss Will Smith and King Richard. It all makes sense and is relevant, I promise!
On this episode we are joined by Marcus Sheridan,
author of They Ask, You Answer. We are thrilled to have him on the show this week. We discuss the importance of being transparent and addressing customer's questions on your website. Many customers ask the same questions, so why not give them peace of mind by answering them?
Marcus also discusses the Big 5--things customer's keep in mind:
1-cost questions
2-problems, negatives and issues
3-Comparisons
4-Reviews
5-The best or top businesses
Marcus stresses the importance of there being room for everyone to be on top.
On this episode, we bring back Marketing Real Talk for its 3rd segment! We talk about the 4 things to do to get your phone ringing as the shoulder season wraps up. (spring is on the horizon, we promise!)
Eric's expert advice include:
-
Using a 3 month tiered system
-
Replacement strategy
-
Duct cleaning
-
Home inspection offer
Eric breaks out his singing skills to let y'all know where Rival is headed in the next couple weeks--stay tuned.
On our ONE-HUNDREDTH episode, we are bringing back another installment of 'Marketing Real Talk.'
Eric talks Girl Scout Cookies, (what is your favorite cookie?) the importance of the right message and the importance of creating a want or a need.
The basics of marketing and the key to success is getting the right message to the right person, and the right offer at the right time.
Eric talks about the importance of creating a want or a need in the trade industry.
A special thank you to all of our loyal listeners as we celebrate out 100th episode of The Smart HVAC Marketing Podcast.
On this episode, we are joined by Eric! He's hopping on here solo today to kick-off a new segment which he is affectionately and appropriately calling "Marketing Real Talk."
Eric goes over the 4 steps on how to create a successful marketing campaign. The steps include:
- Knowing your audience
- Knowing your objectives
- Having a strategy
- Tactics
Join our private Facebook group today to join the discussion and stay up to date with the podcast!
On this episode we are joined by Matt Kratos, our newest addition to the Rival Digital team. He's a website creating, coding master! Welcome to the team, Matt!
On this episode, we are joined by Sarah Ghirardo from Service Titan.
We chat about how to utilize the slower months and to always keep improving and adapting; starting with your existing, loyal customers.
Sarah touches on the importance of having consistency in your messaging, incorporating memberships, and cleaning up your marketing plan if it is not working for your business.
On this episode, we are joined by Crystal Williams of Lemon Seed Marketing.
We discuss the importance of investing in a quality mascot, how to focus on engagement, rather than overselling and seeing marketing as an investment.
Eric also brings back the "Hold my beer" segment!
In this episode of the Smart HVAC Marketing podcast, Eric is joined by Danielle Putnam from The New Flat Rate.
Founded to help contractors and entrepreneurs find the lost opportunity in their company by giving their customers choices...and when given choices, customers buy more.
The New Flat Rate will double, triple and quadruple service repair sales on day one.
The genius of The New Flat Rate = technicians no longer have to be salesmen. They no longer have to stress out about meeting their sales goals and numbers. Their new focus is to provide the best possible service for their customers by allowing the customer to CHOOSE what level of service they’d like.
On this episode we are joined by Lawrence Castillo from Brody Pennell.
This is Lawrence's second appearance on The Smart HVAC Marketing Podcast. We had him as guest in 2021, his episode was the most listened to episode--so we knew we had to have him back!
Lawrence is the President of Brody Pennell Heating & Air Conditioning, the legendary 77 year old HVAC leader in Southern California.
In this episode, Lawrence reviews the checklist for strategically planning for a successful 2022 if you are a residential contractor. Plenty of takeaways for contractors of all sizes in my discussion with one of the most respected operators in the industry.
Being 2 months into 2022, we want to give you the tools you need to succeed this year.
Lawrence emphasizes the important of writing this plan down on paper--this makes it official and gives it a better chance of being completed and followed.
We discuss the ongoing hiccup of COVID and that you should have COVID built into your business plan.
Brody Pennell was voted best company in the LA area, so you know they're doing something right!
On this episode, we are joined Amanda Woodley from the sales division of Schedule Engine.
Eric and Amanda discuss strategy when it comes to those slower months.
Some of Amanda's tips for shoulder season are:
- being available after hours
- connecting with peers/attending conferences
- expand marketing and online listings
- evaluating different parts of your business
The key is making sure your business is ready for busy season.
Amanda discusses the possibility of evaluating any technology that could either generate new business or make your business run more efficiently.
Make sure your business is able to run effectively and efficiently when the shoulder season ends.
Schedule Engine streamlines your booking process and allows you to capture every opportunity while providing a consistent customer experience that’s true to your brand. With Schedule Engine’s booking solutions, home service professionals can provide a convenient and reliable customer experience to book more jobs while optimizing efficiency for dispatchers and technicians. From automated online scheduling to 24/7 live expert support with industry-trained professionals, Schedule Engine ensures a personalized experience for both the contractor and customer. Designed to complement your existing systems, Schedule Engine can be started quickly without any internal training or process changes. For more information, visit http://www.scheduleengine.com.
On this episode we are joined by Michelle LaFrance, creator of the Ductless Directory.
Michelle started her career in Portland Oregon, and eventually decided to start her own agency. We discuss a lot of topics in this episode, so get your notepad out!
She talks about the importance of relevancy and how to get your business recognized.
We talk about how to both please and appease Google and the importance of being an expert in video.
The first episode recorded in 2022! On this episode we are joined by Al Levi from The 7-Power Contractor.
This native New-Yorker shares with Eric the 7 steps needed to grow your business and obtain success.
The 7-steps include:
Planning
Staffing
Marketing
Operating
Sales
Sales Coaching
& Financial
Listen to find out which step is the most important and how to put them all into place to lead your business towards the upmost success in the brand new year!
On this episode we are joined by Philip St. Jacques from Work Wave. This is our first episode of 2022! We hope you are ready to work this New Year!
We discuss directions to take depending on business size, revenue and how to increase that recurring revenue.
Merry Christmas podcast listeners! Eric here, taking a quick break from holiday festivities to wish everyone a happy & healthy holiday season. We appreciate all of our listeners taking the time out of their busy lives to check out our show each and every week.
We are looking forward to a strong 2022 and hope you are as well! If you have any recommendations on people for us to interview, email them to me at eric@rivaldigital.com.
On this episode, we are joined by David Indursky from ENCON.
We discuss how to use marketing and modern and ever changing technology to your advantage.
We encourage you to use these tips in the upcoming year to grow your business!
On this episode we are joined by Josh Kelly from Clover Marketing.
Josh has had great success, including taking a business from 6 million to 200 million!
In this episode, we discuss the importance of tracking and knowing your numbers, 3 additional ways to make more revenue and recruitment and retention.
We also talk about how to utilize a ringless voicemail as an effective marketing tool.
Want free marketing tools from Josh? Email him here:
Josh's email address: josh@growwithclover.com
On this episode, we are joined by Brent and Leslie Harpole of Champion Plumbing
The social media content of Champion Plumbing stood out to us so we wanted to chat with the Harpole's and understand how they grew their social media and where their ideas come from.
Social media is platform that is always changing. With this change, however; it should also always be growing and evolving!
We discuss social media, how the Harpole's got their business where it is today and we also discuss Cracker Barrel of all things! Stay listening.
New Episodes every Wednesday!
On this episode, we are joined by Rusty Cochran from We Care Plumbing Heating and Air.
We discuss his story and how he got to where he is today and how he developed long-term relationships with the customers he has acquired throughout the years. Why is is important to remain close with your customers? Rusty explains.
On this episode, we are joined by Josh Smith from Scorpion.
What's better than one marketing agency? 2! Listen to Eric and Josh discuss the importance of figuring out what stage of business you are in--this is crucial in how you go about marketing to your potential customers.
Josh talks about how to exposing yourself to customers you already work with will help you get name recognition and in turn, more leads.
This is our LAST podcast before the Thanksgiving Holiday, so enjoy your family, your feast and the time-off!
On this episode, we are joined by our very own Marketing Specialist, Sophia Klemenz! She has been full-time with us since the summer and is the brains behind the podcast. Usually she is behind the scenes editing the episodes, but today she is a guest! (she's also typing her own description as you read this...hello!)
This episode includes marketing tips as well as a company update! We've had lots of changes since the last company update--so stay tuned!
On this episode, we are joined by Zac Garside from Power Selling Pros.
We discuss how CSR's should provide an amazing experience with every call they take. We touch on how your CSR's should define, manage and model expectations that you put into place in your company. Zac offers a lot of advice and expertise in how to keep your CSR's effective, efficient and booking leads.
On this episode of the podcast, we welcome back the crew over at CompanyCam for part 2 of our discussion on how to organize your job photos and save time in the field. Our guest, Claire shares a ton of useful insight on how to set up the new showcases feature and we break down how it can help your HVAC SEO.
CompanyCam is the only app that every contractor needs. Over the past few years, they've seen huge growth with their app because it is simple to use, and extremely efficient for your technicians to organize photos out in the field.
Rival Digital is proud to be a CompanyCam partner & website showcase implementation specialist. If you are using CompanyCam and would like to set up showcases on your website free of charge, let us know!
In this episode, we welcome back the Contractor Commerce team. This time, we are joined by Paul Redman, AKA "Tall Paul." Some of you may know him from his podcast - To The Point, so you are certainly in for a treat in this episode!
Contractor Commerce allows contractors to set up HVAC Ecommerce shops on their website. With this tool, you can drop ship air filters directly to your customers, sell maintenance agreements, and offer system replacement estimates right from your website!
During our discussion, we expand on how HVAC contractors can utilize Contractor Commerce to increase sales & grow their maintenance agreement membership online. Additionally, we offer some free marketing ideas that you can implement right away!
On this episode, we are joined by Colleen Keyworth from Women in HVACR.
Established in 2002, Women in HVACR has a goal of empowering women to succeed through networking opportunities, mentoring and education.
In the episode, Colleen mentions that at trade shows there was never any lines at the ladies room. In short, the goal of Women In HVACR is to increase those lines & help women in a male-dominated field.
We also introduce a new segment in this episode! Marketing This or That!
we do not own the rights to the song used in this episode
On this episode, we are joined by Richard Kohberger from Service Titan.
Richard, an actor, had an idea and made it a reality. The idea? Create a YouTube channel with videos that help contractors grow their business.
His YouTube channel can be found here: https://www.youtube.com/c/BlueCollarNerd
We discuss his interest in helping others through video, how he started, and what equipment is needed to separate good video quality and great video quality.
On this episode, we are joined by Lisa Schutz and Jeff Bailey from RGF Environmental. We spend 90% of our lives indoors, so knowing what's in the air you breathe is important. We discuss how COVID affected the way people view their homes. Due to the pandemic, people are more aware of the air that they breathe in their homes. We also touch upon marketing tips, for example, how there are different seasons for different advertisements.
On this episode, we are joined by the one and only John and Vicki LaPlant. They are HVAC Hall of Famers and we are so grateful to have them on the podcast!
John and Vicki started out working at Lennox. They met each other there and have been together ever since! Between the two of them, they have 100 years of HVAC knowledge and experience.
In this episode, we talk about how to maintain a work/life balance--Vicki and John share some great marketing tips about truck wraps, and we touch upon the world from a work from home perspective.
John shares that the world is more receptive to change and innovation thank to the pandemic, and we discuss the Joseph Groh Foundation.
Rival Digital is a proud supporter and donor of the Joseph Groh Foundation.
On this episode, we are joined by Kim Martin from Martin's Heating and Air.
We discuss their marketing concept and how it took off--& why. We talk mascots, helping out your community and what makes Martin's Heating and Air stand out--(it's not of this world.)
On this episode, we are joined by Shawn Brady from Goodman Manufacturing. Shawn has been in the business for 15 years, so he has plenty of experience and tips to share!
We talk about being your own brand and standing out. We also touch upon SEO, websites and the importance of brand building.
On this episode, we are joined by Josh Harper from Air Logic.
Air Logic is located South of Atlanta, GA. Josh has been in the industry for 20 years and started his own business. We discuss how to handle negative reviews, how he does good for the community and he reveals how a popular TV show has impacted his business, for the better.
Air Logic Heating and Air Conditioning brings more than 20 years of HVAC experience to every job. They've earned the Super Service Award Angie's List.
On this episode, we are joined by Nolan Sarandou from Jackson Comfort Services, based out of Akron, OH. We discuss advice for managing a team, what leadership looks like and we touch upon recruitment!
Nolan was nominated as 40 under 40 by ACHR the News
On this episode, we are joined by Allie Brown from Arkansas Air. Our first podcast guest from Arkansas and our FIRST episode of SEASON 2!
Allie and I discuss scheduling, family business, importance of understanding your customers' needs & being convenient and efficient!
On this episode, we are joined by Allen Coggins from Cocoon. From a small idea, to a company. Allen started in the sheet metal industry and now has created a product that he shares with us. He talks about his plans to attend trade shows to get the word out. Want to learn more about it? Click here.
On this episode of the Smart HVAC Marketing Podcast, we are joined by Nick and Micah from Tom Drexler Plumbing, Air & Electric.
We discuss digital marketing, direct mail and the biggest struggle that Tom Drexler has faced thus far. We talk about the importance of instagram stories and talk memes and their importance in marketing.
Locally owned and operated, Tom Drexler Plumbing, Air & Electric was founded by 4th generation Master Plumber, Tom Drexler, in 1982. They are now one of the area’s largest home service providers with 6 divisions to serve our customers.
Their fleet of over 60 trucks can be seen every day around the Louisville and Indiana areas. The Tom Drexler management team has over 70 years of experience, and the entire staff’s mission is to create “Customers For Life” who use all our services & become raving fans.
On this episode, we are joined by Derek Jackson from Wardlaw Heating and Cooling. Wardlaw Heating and Cooling is located in Ontario, Canada. Derk oversees sales and marketing for the company as well as human resources. Wardlaw is a 3rd generation company and is celebrating their 40th year in business. We discuss using fireplaces as a marketing tool, their large service area and how boats are used to service some of their island customers!
As Northern Ontario’s leading HVAC contractor, they offer numerous in-home services, including new system installations, duct cleaning and air filtration equipment. With their preventative maintenance memberships, you can rest easy knowing your system will be regularly serviced and you’ll take top priority in the event of an emergency.
Very rarely do we get super fired up about particular topics here on the podcast, but if there is one thing that we are always excited to talk about -- it's customer experience. Lucky for us, our good friends over Schedule Engine were willing to hangout with us for a little bit to talk about their product, and how it can help HVAC contractors book more jobs.
On this episode of the Smart HVAC Marketing podcast we are joined by Alyssa Lavik from Schedule Engine. During our conversation we dig into the online booking process and how contractors can improve their entire customer experience simply by making it easier for customers to book service.
Integrated Live & Automated Services Schedule Engine offers a suite of service to contractors to help improve the booking experience, including:
- Online Scheduling
- Live Voice Support
- 24/7 Website Chat
- Customer Insights
With these live & automated services, you are able to accomplish the same thing you would get out of a traditional CSR -- but without needing a human booking the job. But have no fear, this isn't one of those "robots taking jobs from humans" stories. There is still a very real and special relationship between humans and technology when it comes to online booking & customer experience. Tune into this episode to learn more!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we continue interviewing more industry experts.
On this episode, we are joined by Lawrence Castillo from Brody Pennell. This episode is packed full of information! Lawrence shares all his years of experience in the hour that we speak. We talk about what is included in his 'business blueprint,' and his feelings on franchises.
Brody Pennell is the longest standing Carrier dealer in Los Angeles. They've been in business since 1945. Since day one, they have worked hard to provide quality HVAC servicing for their customers.
We ALL have to start from scratch!
On this episode, we are joined by Roger Daviston- Roger has 30 years of business experience and a solid financial understanding of business. He has a B. S. Degree from the University of Alabama in Corporate Finance and Investment Management. He also served as a government bond trader in the early 80s. After that, he built and sold two profitable businesses, one of which was a residential replacement HVAC business.
Roger has a ton of advice to share regarding cold calling, general sales and he has a great story!
On this episode, we are joined by Michelle McCauley from Bonney Heating and Air. In this episode we discuss how important it is to find your target audience before spending thousands of dollars on advertising. We talk about how to position your brand and understanding who you want to represent.
On this episode we are joined by Josue Mercado from Trudela. He is in charge of marketing for Trudela. We discuss tailoring marketing strategies to fit your audience.
Trüdela Partners is a DFW-based company specializing in home service repairs and maintenance. We focus on providing our customers with an exemplary customer experience through preventive maintenance and a first-time fix approach on service appointments.
On this episode, we are joined by Roland Ligtenberg from Housecall Pro. Housecall Pro specializes in helping HVAC, plumbing and electrical contractors. (and more!) Housecall Pro includes tools for scheduling, dispatching, mobile payments, text invoices, sales proposals and even an open API, which allows the contractor to build onto the Housecall Pro software.
Roland discusses how easy the Housecall Pro is to use--how you can integrate LSA's (local service ads) and how easy it is to get started and use on a daily basis.
We discuss how marketing as a mobile only software first was a spectacular marketing move for its target audience.
On this episode, we are joined by Jeff Matulich from EGIA.
We discuss what EGIA can offer you and your business--as well as marketing techniques and strategies.
On this episode, we are joined by Adrian Garcia from Reliable HVACR. Adrian works with his dad's business in south Texas and is primarily working within commercial refrigeration.
We discuss the importance of having a personal brand and how it has helped business boom--we also talk about the use of instagram and YouTube for advertising purposes.
Last, not certainly not least, we discuss the importance of having your work speak for itself.
On this episode, we are joined by Ryan Osterkamp from Quality Comfort Home Services.
We discuss how Ryan went from a one-man-show to a company with over a dozen employees. Quality Comfort has been around for 10 years in the Cincinnati area and spans beyond HVAC.
Listen as Ryan shares his advice for those starting out in HVAC.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
On this episode, we are joined by Brian Gesner from Prestige Heating and Air Conditioning. Brian and I discuss marketing strategies in an area where humidity and moisture wreak havoc on homes. With 34 years in the industry and 13 of those running his own business, Gesner knows his stuff. We discuss the importance of taking care of the client first and the importance of service first, revenue second.
On this episode, we are joined by Richard Black and Manny from All-Pro plumbing, heating, air and electrical.
All-Pro does it all.
They also do whatever they can to get noticed i.e. the 'Toilet Car.' Check out their website to see just how massive and impressive this thing is!
Richard and Manny talk about how it came to be and why, as well as what went into it to make it happen.
On this episode, we are joined by Chad Peterman from Peterman Bros. Heating and Cooling.
We discuss how this Indiana business has created an in house training program in hopes of increasing interest and popularity within the trade industry. Their in house training, 'Peterman Top Tech Academy' is a three-month long program in plumbing or heating.
They start their third class at the end of August.
On this episode of the Smart HVAC Marketing Podcast, we welcome Deb Weiner and Barton James from ACCA (Air-Conditioning Contractors of America) We discuss the upcoming conference in NOLA in November--Join ACCA
We also discuss how ACCA helps gain access and employment in the HVAC Industry and how ACCA is navigating the labor shortage.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
On this episode, we are joined by Alyssa Rogers and Trevor Smith from Rogers Heating, Cooling & Electrical. This South Boston business has been around since 1996, and has since re-branded in 2018.
We discuss the importance of brand awareness, why truck wraps are vital to growth & how they want their customers and community to view what they do.
It has always been the Rogers’ passion to provide customers with exceptional HVAC products and services. They have achieved this thanks to their strong team of employees. They attribute the growth of the business over the years to their strong team of hard-working employees.
On this episode, we are joined by Sean and Drew from Central Cooling and Heating from Woburn, Massachusetts.
In this episode, we discuss being accountable and using date to help propel Central Heating and Cooling towards greater success.
We talk data, data, data! --and how it can drive the type of business you want.
We also talk about how working in a trade industry can give you skills that no one can ever take from you.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
On this episode we are joined by Drew and Joshua of Mountaineer Heating and Cooling in Boone, North Carolina. Mountaineer, established in 1981, is a family business that puts family and customers at the forefront of their company.
In this episode, we discuss the family dynamic, and how Joshua is trying to make mountaineer a widely known brand. He shares his branding and marketing secrets and tips on how he plans to make Mountaineer a household name.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Are you ready to get back to in-person conferences & trade shows? Well lucky for you, Service World Expo is back and better than ever! Break out the bourbon - because this year it will be held in Louisville, Kentucky from September 21st - 24th.
In this episode of the Smart HVAC Marketing podcast, we talk to Pete Danielson, VP of Market Development at Service Nation about what to expect at the event. We also share some exciting news about Rival Digital's involvement at Service World.
Use our promo code ‘SWEPOD21’ for $20 off of event registration
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
If you are interested in recording a podcast episode with Eric at the event, stay tuned for more details!
One this episode, we are joined by Kelly Palenske from Lim Ric Plumbing, Heating and air.
We discuss how it is important to build a career in a occupation where there is always to be a demand.
We talk about how LimRic has become the best place to work 3 years running and what keeps their employees happy and motivated.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
This week we are joined by Ryan Snow from Western Heating and Air.
We discuss their 4 step process that puts customers first. Snow talks about his companies goal of giving customers an experience and having the customers do the advertising for them. (reviews and testimonials)
Snow shares with us his family ties to the business and how it's impacted their branding and grown their business.
________________________________________________________________________________________________________________________________________________________
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
This episode we are joined by Julian Scadden from Nexstar Network. This ex-plumber is now a part of a member-owned organization that coaches and trains residential plumbing, electric and HVAC businesses.
We discuss how leaders can grow businesses, you can't outrun what you don't know & the importance of hiring people that know more than you.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Links:
The Big 5, Jim Hamilton
In this episode, we are joined by Claire Ferrara from Standard Heating and Air, located in Minneapolis, MN. Standard has been in business for 91 years. It is family-owned and operated with over 100 employees and growing.
We discuss Claire's passion for solving people's problems and contributing to her community, as well as how they reach their customers and grow their client base. We also discuss the importance of brand recognition, brand awareness and their legendary maintenance program.
In this episode, we are joined by Matt Michel from Service Roundtable. Michel started his career in the engineering world and found himself in the marketing world.
We discuss his path to how he got to where he is today as well as how Service Roundtable can help your HVAC business.
Topics include digital forms of marketing that Service Roundtable utilizes, as well as how your company can join the Service Roundtable.
Michel and I play another round of HVAC trivia, and he offers his expert advice to new and entrepreneur contractors.
hr
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
On this episode of the Smart HVAC Marketing Podcast, we are joined by Dave Schmidt from Frederick Air. This business was started in 1992 by Dave's father.
In this episode we discuss the pandemic impact on the HVAC industry, and specifically, how Frederick Air was able to adapt to provide for their customers and their employees.
Dave and I also discuss how Frederick air stands out by prioritizing customer experience over customer service.
(yes, there is another installment of 'HVAC Trivia' in this episode!)
In this episode of the Smart HVAC Marketing podcast, we are joined by Dayna Hottle from C&C.
This family-owned Detroit based HVAC company has expanded to 75 employees since its conception in 1948. Dayna Hottle is the General Manager and has been with her family's business since she graduated college in 2005.
In this episode, we have another installment of HVAC Trivia, and discuss how C&C markets themselves and how they pride themselves on the fact that they are a family run business.
In this episode of the Smart HVAC Marketing Podcast, we are joined by Eric Bonde from York.
We discuss Eric Bonde's career and how it got to where it is today; as well as York and its specialties.
We also introduce a new segment in the show; HVAC Trivia! Play along while you listen to the episode!
This episode Eric discusses what is going on in the second quarter here at Rival Digital. This includes having top dogs from the HVAC industry on the podcast in the next month or so. Rival also has a new office space and has been nominated for some awards!
This episode brings all of our loyal listeners up to date with what is happening with your favorite HVAC podcast!
In this episode of the Smart HVAC Marketing podcast, we are joined by Joy Payne from Champion Comfort Systems.
We discuss the importance of branding and how doing it right could save your company $$.
Champion Comfort Experts specializes in fast, on-time service that’s catered to our customers' needs.
As a family-owned and operated company with over 50 years of combined local experience, they know what’s important.
In this episode of the Smart HVAC Marketing podcast, we are joined by Kyle Gargaro from ACHR News.
Kyle is the editorial director for the HVAC publication. We discuss how to set-up your HVAC business for success, and focus on the different outlets of achieving brand awareness.
The Air Conditioning, Heating and Refrigeration NEWS is the HVACR contractor’s weekly newsmagazine and is the industry’s most trusted and utilized direct communications link to the HVACR buyer. The NEWS assists the decision-makers in all branches of the HVACR industry. In addition to contractors, our readers include manufacturers, distributors, parts and supply wholesalers, and service companies and their various departments.
In this episode of the Smart HVAC Marketing podcast, we are joined by Anthony Pascucci from Sansone Air.
Listen as we discuss how automation services can turn your leads into cold-hard- cash.
For over 45 years, Sansone has operated as a family owned & operated company focused on helping other families with products and services for the best in home comfort. Since 1976, their team has grown to become the #1 provider of air conditioning services in South Florida. Our expert A/C technicians are also leaders in their fields, with the best in training, experience and certifications.
In this episode of the Smart HVAC Marketing podcast, we are joined by Jeff Mosler from Nexa.
What is Nexa?
For over 30 years, Nexa has provided answering and virtual receptionist services to thousands of companies across the U.S. Our premium service and client-first mentality has allowed them to continuously grow their service offerings and focus on technological advancements to better serve our customers across a wide range of businesses. Their business principles are built on a foundation of strong customer experience and a commitment to staying at the forefront of technology and innovation. With these principles in mind, Nexa Receptionists have delivered exemplary business solutions across multiple industry verticals since 1982.
Rival Digital is happy to partner with Nexa, allowing HVAC businesses to have unlimited access at success.
In this episode of the Smart HVAC Marketing podcast, we are joined by Ted Fox from Fox and Sons.
We discuss how beneficial it is to partner with good companies, capture leads and what makes a good website.
For more than 20 years, Fox & Sons has been a trusted name in the Vernon home service industry. From plumbing maintenance and repairs to heating and cooling services, and even electrical repairs and replacements, they do it all! Through quality workmanship, exceptional customer service, and competitive pricing, they have become an A+ company with accreditation from the Better Business Bureau.
In this episode of the Smart HVAC Marketing Podcast, we are joined by Chuck Worley from Worley's Home Services.
We discuss how Chuck got to where he is today. His success, like many others, was not without setbacks and hardships.
At Worley's Home Services, they have built their reputation on quality work and superior customer satisfaction. Every plumber, electrician, and technician at Worley's Home Services is committed to exceeding your expectations and providing friendly, courteous service. Worley's will guide you through every step of the process, ensuring that you get the highest return on your investment and that you never pay for services you don't need.
In this episode of the Smart HVAC Marketing podcast, we are joined by Scott Stewart from Swift Services.
We discuss how throughout the years Swift Services was able to adapt and change their marketing habits with the change and growth of technology.
Scott talks about how his slogan, 'Follow the snowman' has helped the business gain name recognition.
What can you expect out of Swift Services?
When you are looking for prompt and professional service, you can find the experienced HVAC and electrical teams you need at A+ Heating & Cooling – Electrical and Swift Services, Heating, Cooling & Electrical.
In this episode of the Smart HVAC Marketing podcast, we are joined by Marc Morales from Absolute Comfort Heating and Air Conditioning. With his business in close proximity to LA county, Marc discusses what how he stays ahead of all the competition surrounded by approximately 10 million potential customers.
Absolute Comfort Heating & Air Conditioning is southern California’s trusted HVAC experts. Whether you need service, replacement, or a new installation, we specialize in residential HVAC applications and can help pick the unit best suited for your needs. With over 30 years of experience, we pride ourselves on offering honest, quality work.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
In this episode of the Smart HVAC Marketing podcast, we are joined by Jeffrey Ranshaw from Air Outlook, Inc.
What makes Air Outlook stand out?
Being affordable and friendly, without sacrificing quality and comfort. They owe their growth to a friendly and knowledgeable atmosphere. Air Outlook are always looking for ways to provide the customer with the best service and technology that will benefit their household as if it was their own property.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
In this episode of the Smart HVAC Marketing podcast, we are joined by Bryan Davenport from Oxbox.
What is different about Oxbox? Although the Oxbox brand itself is new, the components inside the units have been field-tested for over 5 years. We know that this is a rugged, proven solution that works, even under the toughest conditions. And although durability is key, Oxbox also delivers quiet, energy-efficient performance, too.
During our discussion, we talk about how contractors can offer more value to their customers by utilizing Oxbox equipment.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
In this episode of the Smart HVAC Marketing podcast, we are joined by Will Housh from Contractor Commerce. During our discussion, we talk about the importance of Ecommerce and why HVAC contractors need to embrace it as a way to grow their business.
Contractor Commerce is a plug-and-play service that allows contractors to sell products, maintenance agreements, tune-ups, custom installations, and even fully-installed systems directly on their company website.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
In this episode of the Smart HVAC Marketing podcast, we are joined by Tyler Bower fro Bower Heating & Air in Roanoke, Virginia. Tyler oversees all of the sales & marketing and we talk about pretty much everything from traditional and digital advertising, to having weekly safety training with your technicians.
We are now live streaming all new episodes of the Smart HVAC Marketing podcast on Facebook and YouTube! Go like our Facebook page to receive notifications of upcoming episodes.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
For a lot of family owned HVAC businesses out there, there comes a time where the founder has to make a decision to either sell the company or hand the reigns down to his or her children.
A&T Mechanical Heat & Air Services in Edmond, Oklahoma was founded over 35 years ago by Jesse Alvarez, and now his children - Joseph & Jessica are overseeing the day to day operations.
During this episode of the Smart HVAC Marketing podcast, we talk about things that have worked well for the company over time, and how they are adapting to newer innovations in order to grow the business.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
If you're looking for a stable way to grow your business and ensure success, buying into a franchise system could greatly benefit you. In 2009, Simmons Heating & Air converted their business from an independently owned HVAC business to a One Hour Heating & Air Conditioning franchise.
In this episode of the Smart HVAC Marketing podcast, we are joined by Derek Cole and we have a very in-depth conversation about their journey of converting their HVAC business over to a franchise, and some of the challenges that came with it.
Since switching over, they've seen great success in their local area. Though they had some minor setbacks at first with brand recognition, they've been able to leverage the power of a franchise model business to expand and dominate their market.
Derek also hosts an HVAC podcast for homeowners called The Derek Cole Podcast.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Brian Burton has been in the trades for his entire career. One thing he has had to learn over time is how to sell effectively to homeowners. Now, he is training the next generation of professionals in the trades on how to sell the right way.
Brian trains technicians for the Benjamin Franklin Plumbing, Mister Sparky Electric, and One Hour Heating & Air Conditioning franchises in Lancaster, PA on how to identify and present solutions to the homeowners. Additionally, he leads a class at the local trade school on sales.
During our conversation, we talk about how to train HVAC technicians (and all home services professionals) on how to sell and how to break the stigma around HVAC sales. Additionally, we talk about training technicians to get more Google reviews.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
There are several initial hurdles that you have to get over when starting your own business. And until you are able to fully invest in the growth of the company and begin hiring people to take work off of your plate, you'll constantly be stuck working in the business, rather than working on the business.
There certainly was no exception for Clint Kennon, founder and owner of Kennon Heating and Air Conditioning. For the first 4-6 years of running his business, he was doing all of the hands on customer side work, and then going home late night and doing all of the administrative work - leaving no time to actually focus on advertising & marketing the company.
In this episode of the Smart HVAC Marketing podcast, we chat with Clint about what he feels is the best way to transition from the field to the office in order to focus on growth - and what positions are the most vital to hire for first.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
For a lot of HVAC contractors out there, marketing can feel like a chore. And on top of that, properly tracking your marketing efforts can be confusing and time consuming. That's where companies such as BEAST Analytics can make your life a whole lot easier!
Brie E. Anderson is the founder of BEAST Analytics, and is an analytical nerd with a soft spot for strategy. She loves connecting the dots between analytics and strategy to answer the ultimate question that contractors often have: "how do I know if my marketing is working?"
During our conversation, Brie shares valuable insights on some low cost/no cost ways to track your marketing, and ways that contractors can properly measure ROI.
Another fun fact about Brie is that her and the host of the show, Eric, went to college at Western Kentucky University together (Go Tops!).
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
CompanyCam is the only app every contractor needs. It helps HVAC contractors:
- Document your jobs
- Communicate with your crews
- Cover your company's butt
On this episode of the Smart HVAC Marketing podcast, I am joined by Luke Hanson, CEO of CompanyCam - and we talk about how this innovative field software can help your HVAC business save time and money.
But it does so much more than just documenting jobs. You can utilize this tool to have a real-time feed of projects, and create a constant flow of before & after content for your website and social media.
If you're interested in learning more about CompanyCam, check out Rival Digital's referral link. Here, you'll be able to sign up for a free 14-day trial, and get 50% off your first 2 months. Rival Digital does not profit off of this in any way, shape, or form.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Since starting his HVAC business, Jeremy Hairston has been doing a majority of the backend work by hand - resulting in more work hours spent doing tedious work.
He has spent the past few months finding new ways to make this work more efficient so he can allocate his work hours more appropriately and get to spend more time doing work for customers.
In this episode of the Smart HVAC Marketing podcast, we talk about some of the challenges that have faced Complete Comfort during the start up phase, and different ways Jeremy has overcome these obstacles.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Matt Tyner has been involved in the HVAC industry for his entire professional career and it shows! He brings a wealth of knowledge and insight that is hard to find in the industry. His combination of marketing expertise and HVAC knowledge has benefitted Max Service Group nicely, as they have a very large footprint in three metropolitan ares:
- Williams Comfort Air (Indianapolis, IN)
- Mr. Plumber (Indianapolis, IN)
- Thomas & Galbraith Heating, Cooling & Plumbing (Cincinnati, OH)
- Jarboe's Heating, Cooling & Plumbing (Louisville, KY)
In this episode of the Smart HVAC Marketing podcast, Matt shares how they've dialed in their marketing plan across the different areas, and the benefit of building a HVAC company that is rooted in a customer-first approach.
If you're an HVAC contractor looking to learn more tip & tricks from Matt, check out his blog - HVACMatt.com
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
When the pandemic hit in 2020, in-person events such as conferences quickly began to get cancelled. Because of so, many sales professionals and business owners had to shift how they marketed their business.
For Ashley Lynds at Global The Source, this meant building her personal brand, HVAC Ash, on Instagram and promoting products directly to HVAC businesses.
The result has been incredible. Even though Global sells directly to wholesalers, who in turn sell to the contractors - they have managed to become a brand personality that encourages contractors to ask questions and learn more about their products.
In this episode of the Smart HVAC Marketing podcast, we talk about what sparked this idea, and how Global is leveraging this idea to integrate it in their marketing plan.
Follow Ashley on Instagram - @hvac_ash
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
For a lot of the larger HVAC companies out there, it's all about how many jobs you can fit in one day - because more jobs = more money. But this style of business management can occasionally yield a fall in the quality of workmanship.
For Jordan Gomez, owner of Salt Air HVAC, his motto is keeping quality and honesty as the fundamental building blocks of everything they do. Even if that means taking extra time to make sure the job is done right the very first time.
During this episode of the Smart HVAC Marketing podcast, we dive into how HVAC contractors can leverage the power of instagram to learn changes in the trade, the power of integrity, and much more.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
The start of 2021 was a much anticipated fresh beginning for most people - including Andrei Gaspar, and his fiance Megan. At the beginning of 2021 they launched their HVAC business - American Comfort Heating & Cooling, and haven't looked back.
Megan, who is a nurse by trade, quickly had to learn the ins and outs of marketing, sales, and even some hands-on HVAC skills.
In this episode of the Smart HVAC Marketing podcast, we will dive into how they landed their first 100 customers, and some of the challenges and difficulties presented along the way.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Rival Digital is a full-service digital marketing and website design agency for HVAC contractors. We can help you stand out from your competition and grow your business.
Austin, Texas has consistently been one of America's fastest growing cities for quite a few years now. But what does that mean for the local HVAC industry?
Certainly with the population booming, there is plenty of new construction going on, but there is also still a fair share of homes that are undergoing renovation and enhancements to their existing systems.
During this episode of the Smart HVAC Marketing podcast, Ronnie Robert shares sheds some light on how the rapid growth in Austin has trickled down to the HVAC industry, and how he is prioritizing customer happiness over rapid growth.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
When it comes to marketing your HVAC business, there are a lot of different bases to cover. For the team at A Star Air Conditioning & Plumbing, that holds true as well. And when you are located in a highly-populated area with several other HVAC businesses, you have to hit every avenue in order to maintain top of mind awareness.
During this episode of the Smart HVAC Marketing podcast, we speak with Edgar Esparza about how they strategically use direct mail as a component of their marketing. Additionally, we hit on the recent Texas winter storm, and how it affected their HVAC & plumbing divisions.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Ben Poole is the founder of HVAC Tactical - which is a movement that is taking the HVAC industry by storm! But Ben is more than just a guy who sells cool hats. He is an entrepreneur, investor, podcast host, HVAC sales & business coach - just to name a few.
In 2018 he launched HVAC Tactical as a way for HVAC professionals who were passionate about their craft to wear cool gear that represented what they do for a living.
HVAC Tactical is much more than just a brand - it's a mindset.
During our discussion, Ben said "...being tactical is a mindset! It's seeing the end before you even begin. Calculating, planning, and plotting every step to ensure the success of the overall team, job, or goal is what HVAC Tactical is all about."
Check out this episode of the Smart HVAC Marketing podcast to learn more about Ben's story, and the vision for HVAC Tactical.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Rival Digital is a full-service digital marketing agency for residential HVAC contractors. We help HVAC businesses generate more install leads and grow their top of mind awareness by offering cutting-edge service.
Some of our services include:
- Website Design
- Online Advertising
- Search Engine Optimization (SEO)
- Social Media
- Reputation Management
- Review Solicitation
- and more!
Contact us today to learn more about how we can help you see explosive growth in your business! www.rivaldigital.com
As a millennial, Tyler Lewis was part of the first generation to have access to the internet, smart phones, and modern online platforms - such as social media. So when he started his heating & cooling business in 2008, he knew that social media and digital marketing needed to be at the forefront of his business.
Throughout his 13 years in business, Air Master has seen exponential growth year-over-year largely due to his marketing efforts, and attributes a lot of that success to the utilization of Facebook.
In this episode of the Smart HVAC Marketing podcast, we talk more about different ways that he has uses social media to generate more business. Also, we discuss the importance of being proactive in marketing research in order to understand the consumer behavior of future generations.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
A question that we get all the time here at Rival Digital is "how much does HVAC digital marketing cost?" The short answer is "it depends." There are a lot of variables that go into play when it comes to pricing our services. So before we can answer how much it will cost, we need to first understand these three things:
- What are your business goals?
- What is your marketing budget?
- What pricing model makes most sense for you?
In this post, we are going to break down each of those three questions. Knowing the answer to these questions will help speed up the buying process for digital marketing services, and will allow you to avoid wasting your time with agencies that may not necessarily be a fit for your company.
Anderson's HVAC, Plumbing, & Electrical has been serving western Montana since 1976. So as you can imagine, they've been in the game long enough to understand how to maintain a thriving business - even in areas that see blistering cold weather in the winter months.
If you know anything about Montana, it's that most areas are fairly spread out, unlike most metropolitan areas. So some jobs can be anywhere from 30-100 miles away from the next job. As you can imagine, this takes strategic planning, and a solid marketing strategy to reach all of these homeowners.
During this episode of the Smart HVAC Marketing podcast, Eric speaks with Ryan Doran, who is the marketing director at Anderson's, and we talk about how they overcome the challenges that are presented to their business, and how they are able to continue serving their customers in the winter.
We also discuss their recent re-branding project, and how they've set their business up for long term, continual growth by creating a bold brand that is hard to miss and easy to remember.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Joe Kline started his Outer Banks HVAC company 9 years ago. Unlike most areas, almost all of the homeowners in the Outer Banks don't actually live in the area. For many homeowners, they have their beach house as a vacation home, or use it for a rental property. So a big challenge he has faced since getting his start in the OBX is working with property management companies and getting his brand in front of the actual homeowner.
During this episode of the Smart HVAC Marketing podcast, we discuss how he has managed to successfully grow his business in such a challenging market, and how the climate in the Outer Banks effects the HVAC equipment that they install and service.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
With the ever changing climate in California, paired with the wildfires, and COVID-19 - Grimes Heating & Cooling had to pivot in 2020 to begin educating customers more on the importance of indoor air quality (IAQ) and how the climate outside can affect your indoor climate.
In this episode, we are joined by Bryan from Grimes who managed the residential side of the business. During our discussion, we talk about how they've stayed busy during 2020, how they have increased duct cleaning and indoor air quality services by educating their customers.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Donny Dunn started his HVAC company in 2016 and has experienced rapid growth as of late. During the first few years of starting his business, he realized that in order for him to be able to focus on the big picture, he would need to hire the right people to take care of things such as marketing, operations, and more.
In this episode of the Smart HVAC Marketing podcast, we'll discuss some different marketing campaigns that have worked well for building a strong brand presence in his market, and how he's managed to grow his business exponentially by hiring the right staff.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
After acquiring years of experience working jobs with various local HVAC companies, Derek Ryan decided it was time to start his own business.
Equipped with red seal certification in his field, a multitude of experience working in the industry, and an appetite to run a successful business, Downhome HVAC was born.
In this episode of the Smart HVAC Marketing podcast, we talk about some of the challenges and lessons learned of starting your own HVAC business & how the COVID-19 pandemic effected his business in Newfoundland.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Davis Heating & Air has been serving the Roanoke, VA area since 1947. However, it wasn't until 2013 that they began truly putting their best foot forward with marketing and advertising. Since their service area is split up between the country and city, they've had to attach each area differently from a marketing perspective.
With their recent rebrand coming just a couple years ago, they decided it was time to update their fleet to have a stand out design that captured drivers attention on the roads.
The result has been overwhelmingly positive.
Even if you only have 5-10 trucks on the road, if you have a van/truck wrap that captures attention, you'll maintain top-of-mind awareness and you'll begin hearing folks say "I see your trucks everywhere!"
Check out this episode of the Smart HVAC Marketing podcast to learn more about how Davis Heating & Air has propelled their business forward with their marketing efforts.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Green Dot Home Services got started just under a year ago and since has grown to three locations throughout North and South Carolina.
They've done an incredible job of creating a standardized operations process so that when they acquire a new HVAC company they can rollout their operation swiftly and provide a consistent experience across all locations.
In this episode of the Smart HVAC Marketing podcast, you'll gain valuable insight on how to acquire HVAC companies and grow your business at a rapid scale.
For more information on Green Dot Home Services, head over to their website: greendothvac.com
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
If you live in the Hampton Roads area, then you're most likely aware of Miller's convenience stores. But what you may not also know is that they have a residential HVAC company as well! As a matter of fact, their HVAC company has been in business for over 40 years now.
But for the longest time, they've had a difficult time raising awareness in the local market that their store & HVAC business are completely separate. Many potential customers had gotten confused about their actual service offering and would keep scrolling.
In 2019, however, they decided it was time to really distinct the two brands and grow their residential HVAC company. Will Degroat has lead that charge, and has seen great success in doing so.
Check out this episode of the Smart HVAC Marketing podcast to learn more about some of the ways their rebranding efforts have resulted in monumental growth - even during a pandemic!
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Tidewater Pro Air opened their doors in 2014 originally as a commercial HVAC contractor - primarily doing supermarket refrigeration. But over the years, they've pivoted their business operation to residential HVAC.
On this episode of the Smart HVAC Marketing Podcast, we are joined by Joshua Gray from Tidewater Pro Air, and we discuss different ways that they encourage their customers to leave Google reviews.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
When Josh Griffin, owner of Griffin Air, started his heating & air conditioning company 8 years ago, there was only one other HVAC company in his area with a website. Instead of keeping up with the joneses and utilizing billboard, radio, and TV for advertising, he began creating video content on Youtube and building an engaged audience.
Since then, he created a guide for homeowners to download and reference before they go to purchase a new HVAC system - and the return on investment has been great.
In this episode of the Smart HVAC Marketing podcast, we dive into different ways Josh has helped his company stand out from the rest of the competition and grow his business through digital marketing.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Welcome back to the Smart HVAC Marketing podcast. In this episode, we are joined by Josh Foreman - the Vice President of Sales at Air Handlers. During our discussion, we talk about cost effective ways that you can get more high qualified leads and grow your HVAC business.
Air Handlers has seen success over the year in their marketing through online sources such as AngiesList and HomeAdvisor, however they have shifted their focus away from those platforms and over to less expensive means such as social media, and word of mouth referrals through local networking.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
The Hampton Roads One Hour Heating & Air Conditioning franchise has a strong local presence, even though they're a national franchise. In this episode, we are joined by Lauren Wilson - the Marketing Coordinator at One Hour Comfort, and we are going to discuss how they've established this dominant presence.
Lauren was originally hired on to manage and grow their One Hour Cares and One Hour Comfort Club programs. Since, she has expanded within the company to take on other roles as well.
The owners of the Hampton Roads franchise recently acquired two additional One Hour franchises - one in Nashville, and they other in Cookeville, Tennessee and they are currently diving into those markets and learning how they can replicate their business model within those territories.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Instantly qualify and set appointments Hatch helps you save time on the front end and the back end of the sales process for home services companies. It is a messaging platform that utilizes SMS texting to help you accelerate your sales process. With speed to lead, the potential customer receives automated text messages the instant they fill out a lead form on platforms such as HomeAdvisor, web chat, or website form fill.
This process helps you capture leads before your competitors do, because it completely removes the manual contact process up front, and allows you to automate the sales process up until the consultation or service visit.
Hatch fully integrates with all of the leading CRMs and has the ability to accurately attribute sales to marketing efforts, which is an incredible feature. Learn more about Hatch on their website and schedule your free demo today.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Turning positive customer experiences into word of mouth referrals One of the most powerful ways to grow your business and generate new leads in through word of mouth marketing. When you provide such a positive experience for one of your customers, it can have a compounding effect on your marketing efforts - because now you've produced a brand advocate.
So what are some different ways you can encourage your customers to advocate for your HVAC company? Currently, one of the most popular is through the recommendations feature on Facebook. In this episode, we're going to dive into how you can get your customers on board to advocate for you.
The Smart HVAC Marketing podcast was created by Rival Digital to help residential HVAC contractors and is now streaming on all major platforms. Follow along for ways to improve your marketing and grow your business as we begin to interview industry experts.
Welcome to the very first episode of the Smart HVAC Marketing podcast! My name is Eric Thomas. I’m the president of Rival Digital and will be the host for this show. The goal of this podcast is to help residential HVAC contractors grow their business and stay ahead of the marketing curve by hearing from industry leaders.
We will be interviewing business owners, operations specialists, territory managers for HVAC manufacturers, and more – offering real value and real perspective from real people in the industry.
About Rival Digital Rival digital is a full-service digital marketing agency for residential HVAC contractors. That’s all we do. Our services include website design, online advertising, search engine optimization (SEO), and social media. When we started this company, we knew that we wanted to offer value in more ways to the industry other than just through our services. Which is why we decided to start this podcast.