Growth Code® with Sian: Recent Episodes
Sian Lenegan
Real talk. Business advice, insights, discussions and more to help business owners crack the Growth Code®. From goal setting, productivity to social media, business hacks as well as sales and marketing that help you redesign a business that loves you back. Because your business should give you the results you deserve.
This is the place to be to crack the Growth Code® for your business with more ease and less stress.
This episode is going to be a business reboot, a guide to self-coaching your way to creating momentum in your business with more ease.
I’m sharing the 7 Pillars of Business Mastery and today taking a deeper dive specifically into the Sales and Marketing pillars which are contingent to creating a business that loves you back. I’ll also be covering
• One big mistake that people make in each of these pillars
• One KPI you should know (maybe two) for each
How to work ON your business mini training
https://youtu.be/-hr_lVFfM8Q?si=M8vEJxGR1gMUNALO
The Ultimate Guide to Marketing Momentum
https://workwithsian.co.uk/guides/marketing-momentum
Nail It & Scale It®
https://workwithsian.co.uk/nailit-waitlist
Welcome to this little mini-series on Cracking the Growth Code®. In part 1, we're diving into what type of business owner are you?
Do you ever feel like there’s something holding you back from reaching your next level of success? You know you’re meant for more and you wish you could crack the growth code.
The big lesson I’ve learned on my up-and-down business journey is that there are phases to business and we are different people in each. But when we take the time to pinpoint where we are and identify with who we are and align who we need to be, we can get unstuck and move to the next level.
Cracking the Growth Code® is easy once you’ve cleared the path of what’s keeping you stuck where you are.
I believe that business can be the biggest teacher in self-development. It’s one of the reasons I love business so much because GROWTH is an important value to me.
With your permission, let me walk you through the ‘types of business owners’ so you can see where you are now, who you need to be, and what you need to do to have all that you want. And I know that growing your business on your terms is on that list.
To follow along and get a visual of the matrix visit the show notes here.
Are you ready to nail your marketing and scale it in 2024?
Marketing mastery and sales systems and what move you away from being stuck and reactive. I believe that if you crack those two pillars then there is no business problem you can't solve and there isn’t a goal you can't achieve. So in three months, let me walk you through nailing your marketing, and building out the roadmap to scale your marketing. And once you have your tailored marketing plan with a pantheon so you never have to worry about the algorithm dropping your leads through the floor or where your next client is coming from again. This is a strategy and a framework that's as easy as drag and drop which will keep delivering to your business every after year.
Here’s a link to the Nail It & Scale It page with more details.
growthcode #businessgrowth #marketing #salesandmarketing
Business Reflection Planning - super catchy title right? Before you hit next...
If you’re feeling a little stuck with business growth or you want to sit down and plan your goals for next year but you're not sure where to start, this episode is the place to be!
Today’s episode was born after some pessimistic news about the global economy this week (thanks Elon), I then asked my clients some pretty tough questions. But I also made a promise, I said we don’t need to be quite so pessimistic.
We don’t know how things are going to unfold or what’s going to happen - when isn't there uncertainty? What I do know for certain is that your business success is dependent on being grounded in clarity, clear focus, and conscious action-taking.
To help you with all of the above and deliver on my promise, in this episode, we’re taking some time out for some Business Reflection Planning. This is a powerful process so I hope you stay tuned.
You can download the full workshop and the workbook here - workwithsian.co.uk/guides
A special mention and thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do (Use promo code sian for 50% off your first 3 months)
This podcast episode is the place to be if you really want to sky rocket your sales and business to greatness but you’re not entirely sure what to do next. In my candid conversation with Wall Street and Amazon Best-Selling author of ‘From Grassroots to Greatness’, Lloyed Lobo we have taken a deep dive into real tactics and solid frameworks you can use right now to build your business.
I asked Lloyed what he’d say to small client-service business owners if they felt a bit stuck, needed more leads, more revenue and had to do a bit of a turnaround, what he’d say.
That conversation led us to talking about growth versus scaling and how to know when you’re ready to scale.
Talk about a masterclass, tune in for this and be sure to connect with Lloyed on LinkedIn.
And by the way, if you are looking to Rev Up Your Revenue I’ve got an unmissable masterclass for you to work through in your own time just head over to revupyourrevenue.co.uk
A special mention and thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do
How do you get what you really want?
After we finished talking about snowboarding, Alex Chisnall and I recorded a wonderful conversation about life and creating a vision. If you don’t know Alex, his story from flight attendant to the number 1 business advisor to Richard Branson’s Virgin start-up is epic and I couldn't have been more excited to have him on the Growth Code® podcast.
I’m not sure how we jammed so much into this… From embracing resilience, and self-doubt to the mistruths around limiting beliefs, operating outside your comfort zone, failing, and adopting the “screw it just do it” mindset. There’s something for everyone to get to where you want to go and get you into action.
If you'd like to hear more from Alex, head over to his number 1 rated podcast 'Screw It, Just Do It.' https://tr.ee/xsQC-O87zs
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A special mention to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do
A few clients have brought this up in coaching calls, they’ve asked “Sian, how do I deal with a difficult client?”
For business owners and particularly when you have a small team, a difficult client can really rock the boat. It’s not cut and dry, you can’t run around resigning PITA clients (that’s a pain in the a**) because they possibly bring in a good chunk of revenue. On the flip side, they could be hurting your team and creating a horrid working environment. How you handle the situation reflects on your leadership.
Let’s dive into three ways that you can handle a difficult client and explore when it really is time to let them go.
And a special thanks to our episode sponsor, Practice. Everything you need to smoothly run a client-based business all in one place! Head over to Practice.Do for a look around.
For the full episode transcript, please head over to the show notes.
For the ‘client analysis matrix’ template and client retention strategy click here.
Stephen Covey's “7 Habits of Highly Effective People”
Credit for the ‘six human needs’ is to Tony Robbins, more on the TR blog.
Do you have a lead problem... or is it something else?
I hear business owners saying they need more leads but let’s check in and ask, are you sure?
There are only three ways to grow any business, and getting new clients is one of the ways. If you don’t know what it costs you to acquire a new client, I suggest you pause whatever you’re doing and go figure that out then come right back here.
If you’re spending good money to fill up your leads bucket which is full of holes, you’re throwing money down the drain. You may as well pop down to the casino and put your marketing dollars on red or black.
This podcast episode goes through a painful example. Then we explore how to plug the leaky sales bucket with three highly actionable things to go look at in your business and three KPIs to start tracking immediately.
For the show notes, please head over to https://workwithsian.co.uk/blog/lead-problem
And if you do need help with leads, please head over to my free on-demand training at www.revupyourrevenue.co.uk
Now get off your rocks and go plug those holes. Bon voyage!
On this episode of the Growth Code® podcast, I’m talking with the experienced and wonderful Simon Collard exploring all things agency and finance related. And let me tell you, Simon’s hidden talent is turning complicated numbers from a barrier to growth into simple data that helps you make better decisions.
We all want more profit and life to be a little easier, right?
If you nodded yes then tune into this episode. We’ve covered everything from margin killers to profit vampires and you definitely want to hear about “conscious over-servicing”.
Get your pen and notepad ready, Simon’s taking us to school.
Connect with Simon on LinkedIn
And if you’re wondering where the bottleneck is in your agency growth, take the Gap Quiz now.
Thanks for listening to the Growth Code® podcast, the place to be if you’re looking to grow your agency or service business with more ease and less stress.
Glide your way from ‘stuck’ back to growth
Having a plan to go from where you are now back to growth and scaling your business or agency requires strategic change. In this episode, I’m talking to Freia from Be Reyt on how to make the sort of strategic change to grow and scale your agency, even if you’re feeling pretty stuck right now.
Dive into this episode with a pen and paper handy as we’re breaking down the steps, the process, and the planning that will get you to the next level of growth.
Thanks for listing to the Growth Code® podcast! I’m your host Sian, agency veteran turned strategist and business coach.
And if you’d like to find out more, connect with Freia on LinkedIn https://www.linkedin.com/in/freiamuehlenbein/
If you’d like to find out where the bottleneck is and what’s keeping your agency growth stuck, head over and take the 10-minute Agency Gap Quiz.
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Agency strategy
Growth strategy
Strategic growth
Small business
Small business podcast
Agency life
Growth, success, exits & teams #agencylife
David and Bachir, are true agency veterans growing their London agency for 14 years to be a leading ecommerce agency and the fastest agency to become an Adobe Gold partner. And on this episode of the Growth Code® podcast, they’re sharing their secrets to success, and their experience of achieving an exit. We dive into the secret elixir of a successful agency (it’s not as sexy as you think) with absolute golden nuggets of advice for any service business owner of any size.
You’ll be hearing from David and Bachi who have the scars and wounds from growing teams on what it takes to build a team. PLUS we talk about what a distributed team model so you can still scale your business even when it’s tougher than ever to recruit amazing talent.
To find out more about David, Bachir, and Prodigi head over to https://prodigi.team/
Thanks for listing to the Growth Code® podcast! I’m your host Sian, agency veteran turned strategist and business coach.
If you’d like to find out where the bottleneck is and what’s keeping your agency growth stuck, head over and take the 10-minute Agency Gap Quiz > https://www.agencygapquiz.com/
For agencies and consultancies, it’s hard to market your own business. It’s hard to do it consistently and manage the seesaw of new business and delivery. In fact, 74% of agencies are missing the mark on their own positioning!
You don’t want to miss this episode, I take a deep dive with Claire Hutchings, the founder of Chime Agency to talk about where the biggest blockers and mistakes agencies are making are and understand where they can make the biggest gains.
We’re in a bear market, there are lots of downward forces on agencies at the moment. And if you’re feeling that seesaw or rollercoaster, this episode is full of gold for you with actionable steps to can take to level up your positioning, and marketing performance and practice what you preach!
To download Claire’s report, head over to this link at chime.agency
This has been an episode of the Growth Code® podcast, the place to be if you’re looking to grow your agency with more ease and less stress.
Follow me on Instagram, Facebook or connect with me on LinkedIn and drop me a message if you’ve got questions about this episode or you’d like to talk about cracking the growth code for your agency.
PS. Grab the Agency Gap Quiz if you’d like to find out where the bottlenecks are in your agency that are holding you back from creating the growth and results that you deserve.
Everyone talks about really wanting this ONE thing in business.
But nobody talks about how the nuts and bolts of getting it.
Hint: it's not more hours in the day, a luxury vacation, a good night sleep or anything like that.
I'm talking about the ONE thing that all agencies and business owners really and truly want.
Which is a steady stream of happy clients who pay their invoices on time.
We all want that right?
Well, you can't make a wish for something without getting super clear on what you really want (and repelling what you don't want).
I'm breaking those two things down in this episode of the Growth Code® podcast and the exact steps to take to help you do that.
For the show notes and to access the client analysis matrix I mention in the episode, head over to this link workwithsian.co.uk/blog
With all the downward forces on pricing for agencies and service providers, how do we even begin to lean into pricing for profit?
In this episode, I’m talking about four clear-cut easy strategies to get you out of the race to the bottom quickly and with less stress around pricing.
Pricing is a powerful level to grow your business, it can be complex but you can turn that into your advantage.
If you’d like a free one hour training to dive deeper into Pricing for Profit, send me a DM on social media or email me hello@workwithsian.co.uk with the word PROFIT and it’ll be done!
For the full episode, transcript go to workwithsian.co.uk/blog/pricing-for-profit
Welcome to The Growth Code podcast with Sian. In this episode, four money-mangling mistakes hurting your agency (and your income).
This episode contains a story of a hostage situation! So buckle up. Get ready to plug the holes in your leaky bucket.
If you have no idea which part of your agency's operating system is glitching, I’ve got a nifty diagnostic tool to show you in less than 10 minutes. Grab it at agencygapquiz.com
And for the transcript of this episode, head over to agency-money-mistakes
If you're enjoy the Growth Code® podcast, I'd love you to leave a review and feel free to follow me on social and DM with any questions you'd like me to cover in future episodes!
Your friend, Sian
This episode is extra special, my live interview with the CEO of Chet Holmes International. Life, business and success with Amanda Holmes.
We talked about how 65% of businesses aren't that profitable, the rollercoaster of being a reactive business owner and how I created $250k of sales revenue on evergreen automation so you can too. You don't want to miss this episode and the three things you need to be successful in creating your path to permanent profits.
Follow and connect with Amanda to catch more amazing podcasts, content and news about the Ultimate Sales Machine.
https://www.linkedin.com/in/amandajholmes/ https://www.instagram.com/UltimateSalesMachine/ https://www.instagram.com/amanditaholmes/
If you'd like more info on coaching with me or the Growth Code®, DM me on social or email me hello@workwithsian.co.uk with the keyword GROWTH and let's chat.
https://workwithsian.co.uk/business-coaching/the-growth-code
The most common struggles that small business owners face, the things that keep coming up over and over again include finding new clients, lead generation, cash flow, increasing competition and finding the right talent. What’s interesting is that there’s one golden thread, one thing that rules them all...
Your ability to rev up your revenue.
I get it though, it's hard and a lot of clients say to me "why isn't there just a roadmap to tell me what to do". If there was, I'd write a book and be done with it. But what you need are proven strategies that are working now and a roadmap to show you the steps to take with less trial and error.
I’m going to give you the exact blueprint to grow your business by at least 72% and the exact steps to take. Let’s Rev Up Your Revenue!
www.revupyourrevenue.co.uk
The 3Ps of Influence
I recently had a conversation with a prospective client and he asked me a cracking question:
To get more sales, if I could only work on three things, what would they be?
The short answer is what I call my triangle of influence. For the long answer, including the three distinct phases of every sales process and the 3 Ps, dive into the episode.
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Links mentioned in the show
Clients Like Clockwork® Niching down alone isn’t enough Super-charged money-making testimonials The Growth Code® 5 Musts of Modern Marketing 29 Ways To Get More Sales
The full transcript and show notes will be up on the blog.
If you want to have a profitable agency or business that's fulfilling and enjoyable, I'm inviting you to pull a Mayweather.
My last few episodes have been talking about retaining clients, sales and growth but there’s an underlying message about profitability. I want to stay on that topic for a moment as it’s my greatest desire that you crack the growth code to get new clients AND pave your path to permanent profits.
Resign bad clients, cherrypick ones to work with, be selective about the services you sell and watch your profitability grow.
Ready to pull a Mayweather? Let's dive into the episode.
If I can help you take a deeper dive into client retention and help you create a world-class success map that explodes your competitive advantage, DM me on social media the word GROWTH or email me hello@workwithsian.co.uk
Links from the show
Where your next client is coming from The Growth Code
The full transcript and show notes will be up on the blog.
Five-Step Strategy To Improve Client Retention (Even in Tight Times)
We know that there are only three ways to grow any business - get new clients, get clients to spend more and more frequently. It makes total sense then that the role of marketing is to get and keep clients.
So how do we retain clients even in tough times?
Let's talk about keeping clients and a five-step strategy for client retention and what that ideally looks like for your agency or service-based business.
I've made this episode really actionable, you'll want to schedule a time to go through the steps. I recently completed this audit with a client and we found six figures of potential that was otherwise left on the table!
If I can help you take a deeper dive into client retention and help you create a world-class success map that explodes your competitive advantage, DM me on social media the word GROWTH or email me hello@workwithsian.co.uk
The full transcript and show notes will be up on the blog.
Made profit, but where’s the cash?
Awesome, you set out to be your own boss and this roller coaster is now the boss of you. Yet your relentless work doesn’t free you, it drains you. You are the risk-taker, the one who’s created something that didn’t exist before and your reward is that you get paid last or maybe you don’t get paid at all this month.
Business owners eat last. It shouldn’t be so desperate that you take a restaurant hostage (yes, this episode includes a story about a hostage situation).
Flirting with entrepreneurial poverty is a thing. I talk about business growth a lot and it doesn’t make sense to do that without taking a little time to talk about financial health. So if you’ve ever sat in front of your accountant who’s reading your Profit & Loss telling you that you’ve made six figures in profit but you’re wondering where the cash is, join me on a little journey to bust some myths and take tiny steps to change the financial health of your business today.
If I can help, you want to talk it through or need some accountability then DM me on social media the word GROWTH or email me hello@workwithsian.co.uk and let’s set up a clarity call.
Links from the show Book a free clarity call Business coaching
The full transcript and show notes will be up on the blog.
Before you’ve cracked the code to getting and keeping clients there’s a phase of business that looks like a rollercoaster and it's called boom and bust. You might think of it as the survival trap when you’re constantly swinging between feast and famine. If you want to get out of that, let’s take a deep dive into your sales process (or create one if you don't have one).
Rather than tell you everything you need to do to create a water-tight sales process (which quite honestly would be a little overwhelming) I’m going to walk you through five simple steps.
If you’d like help with your sales run book or have any questions, DM me on social media the word GROWTH or email me hello@workwithsian.co.uk and ask a question or book in a free strategy call.
Links mentioned in the show & resources
Clients Like Clockwork® Book a free strategy call
The full transcript and show notes will be up on the blog.
You want to make more sales, right? You want to make more sales with less sleaze and more ease, right? This episode it for you if you want to actually reach your sales goals.
First I want to share with you that sales was not always in my DNA, in fact, I hated it. I would find all and every way to procrastinate until I was at the bottom of the boom and bust rollercoaster and necessity would drive me to hustle and get back up again.
That rollercoaster forced me to make some shifts and I want to share those with you. Because I know all too well the exhaustion, the emotions and how draining it is to ride that boom and bust rollercoaster and flirt with entrepreneurial poverty.
Before you hit next and scroll on by, this podcast isn’t about mindset. I’ve got 5 powerful, simple and actionable steps.
Let’s do this.
Links mentioned in the show & resources
Growth Code® Clients Like Clockwork® Book a free strategy call 5 Things To Consider Before Hiring a Business Coach Clarity & Consistency Club
Make sure you hit subscribe so you don’t miss out on the next episode taking a deep dive into sales processes.
The full transcript and show notes will be up on the blog.
PS. If you don't have a playbook to run your sales processes and this is a focus area you want to work on in your business, book a free strategy call with me and let's hash it out.
Marketing, a necessary evil or where innovation and creativity go into creating your Path to Profit? How do you view marketing in your business? I hope that if you’re in the necessary evil camp, after this episode you have a different view.
There’s no argument how difficult and hard businesses have had it in the last few years. The ones who have navigated these choppy waters are the ones where their marketing, sales, products or services and customer experience are aligned. You could say they’re a synchronised swimming team, found balance and invested in these functions working together.
Let’s talk about the five roles of marketing in your business (the focus of which is to get and keep new clients).
As you’re making your marketing plans, if I can support you or help you move forward further faster DM me on social with the word GROWTH or email me hello@workwithsian.co.uk and let’s book in a free strategy call.
The show notes will be up at https://workwithsian.co.uk/blog/role-of-marketing
Growth Hacking isn’t a Thing. Let’s talk about demand generation instead!
If you are going to spend time, resources and money on growing your business, 'brand awareness isn’t a worthy goal. What your marketing efforts should be about is demand generation and driving interest for your services.
And it’s when a few strategies and tactics come together to create a predictable, repeatable and scaleable pipeline of leads when I get really excited for business owners who can quit the boom and bust rollercoaster.
This episode is why demand generation is a good way to look and things along with three of my favourite strategies made really actionable for you.
If you’d like help to strategise and create a growth plan for your business, DM me on social media the word GROWTH or email me hello@workwithsian.co.uk and let’s have a chat.
Links mentioned in the show
The 3% rule holding you back Free ‘Get Sales’ training 8 Week of Content in 8 Minutes Email Marketing like a pro
The full transcript and show notes will be available on the blog here. https://workwithsian.co.uk/blog/demand-generation-strategies
You might know that before becoming a full-time business coach, I came from a marketing background and ran a small digital agency for twelve years. After becoming completely exhausted from riding the boom and bust rollercoaster, I went on my journey of fanatically educating myself about business. After having time to reflect, I thought I’d share the seven biggest mistakes I made in my agency business.
My hope is that you take something away, whether it be a lightbulb moment or a word of caution. Maybe even the inspiration to get you to start changing before your agency or business changes you!
Links mentioned in the show
Client Onboarding Checklist
Forbes article, ‘Stop Selling Retainers, Start Solving Root Problems’
How To Charge More
3 ways to grow any business
Book a no-obligation strategy call
The full transcript and show notes will be available on the blog here
https://workwithsian.co.uk//blog/seven-agency-business-mistakes
How to work at your goals with consistency (and what to do when you’re not feeling it)!
I’m sharing my single simple secret weapon for going after those goals with consistency. And five things to do and remember when consistency isn’t so consistent.
Working towards your goals with consistency is so important. Because if you always do the things you’ve always done you’ll keep getting the same results you’ve always gotten.
I hope there’s something in today’s episode that you needed to hear at this moment on your journey. And remember, consistency’s best friend is accountability. If you need a little bit of that then let’s talk.
Linked mentioned in the show
Goal map > https://tiny.one/hoping
Break through goals > https://tiny.one/goal-digger
Coaching power hour > https://tiny.one/power-hour
Setting boundaries > https://tiny.one/boundary
Full transcript and notes will be available at workwithsian.co.uk/blog/consistent-with-goals
Five bold business moves for you to make this year so you can shake trees and take bananas.
This is the year for taking action. To take imperfect action even if you're not entirely certain. Being in business is about taking a leap at times or trying something so that you can test it out, get some data back and enable growth. Shake trees and take bananas.
Here's some inspiration for you to make this year your biggest yet.
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Links mentioned in the show
Before you hire a business coach watch this https://tiny.one/5things
The Growth Code® https://tiny.one/signature
Raise Your Prices playbook https://tiny.one/pay-rise
Book A Clarity Call With Me https://tiny.one/askme
Full transcript and notes will be available at https://workwithsian.co.uk/blog/five-bold-business
Hope is not a strategy, you need a solid goal mapping method to achieve your goals and support you even when the going gets tough.
Here are five steps to effective goal mapping. If you work on these five steps you are 10 times more likely to achieve your goals!
I’ve got a goal map template for you and in this episode, I’ll talk you through how to goal map the shi** out of it.
Got get it goal digger!
Links mentioned in the show:
Goal digger episode: https://tiny.one/goal-digger
Goal map template: https://tiny.one/goal-map
Build your business in 90 minutes a day: https://tiny.one/90-minutes
Mini coaching experience: https://tiny.one/mini-coaching
Full transcript and notes will be available at https://workwithsian.co.uk/blog/goal-mapping-method
When I work with agencies and service-based businesses, one of the things I get excitable about is charging more by finding your perfect price point and creating consistent revenue in your business. A lot of businesses tell me through gritted teeth that their competitors charge so much more AND get away with it. Let’s talk about that and what you need to do to fix it.
For show notes and more visit workwithsian.co.uk/blog.
If I can help, DM me on social or email me hello@workwithsian.co.uk with where you’re stuck or want to improve and let’s talk about what resources can move you forward further faster.
With little to no chance of competing with big-box retailers on marketing budgets, this sales event is so important for the small businesses who power the economy. So small business owners, are you ready to get in on some of that action? There’s not a lot of time, with Small Business Saturday® arriving after Thanksgiving and sandwiched neatly between this coming Black Friday and Cyber Monday, here are some steps to prepare and help you supercharge your small business Saturday.
Show notes and links at www.workwithsian.co.uk/blog
Running an agency can be one of the most rewarding professions. And at the same time can be one of the most draining and demoralising. That’s because of all the BS you put up with.
So let’s skip the agency BS, do a hard refresh, clear your cache and upgrade your operating system for profit and prosperity!
If you feel exhausted and overwhelmed by the thought of running your agency as it is now for the next five to ten years. And you want to cut out all the BS.
DM me or email hello@workwithsian.co.uk with ‘agency OS’ and I’ll do the rest.
For links and show notes visit workwithsian.co.uk/blog
If you're ready to grow and take your agency or service business to the next level, you're going to want to know this. It's time to identify which type of agency owner you are.
So let's play a little game and figure out which type of agency owner you are currently.
We've got Skilled Producers, the Roller Coaster riders, the Operator and the Boss.
Depending on which persona you are, let's talk about what fundamental trends you need to spot when it comes to creating your success.
Links to show notes will be on workwithsian.co.uk/blog with more references and support for you to navigate this crazy, wonderful journey of being an agency owner.
An hourly-based retainer model for agencies is an outdated, old-school model of doing business.
If you're on the prowl for more retainers for your agency, you're not doing your business any favours. You will end up with the same result we see in many other retainer-chasing agencies: unhappy teams, unhappy clients, and unhappy agency owners.
Retainers put you and your agency into the commodity trap, find out why retainers are a bad idea.
If you'd like to read more the show notes and more will be on the website at workwithsian.co.uk
If you have that feeling that there’s never enough time and the “time management” trap is adding to your stress, this podcast episode is for you and come it comes straight from my heart.
I’m talking about less is more. Doing less and achieving more by really leaning into your priorities even when you’re torn and the going gets tough.
Your actions and leaning into the right priorities to work on the highly leveraged activities to move you towards your goal are the only things standing between where you are now and where you want to be.
Let’s lean in.
Links to research and resources mentioned in the episode are up on the show notes at www.workwithsian.co.uk/blog
Remember, if I can help you with anything on today’s topic or cracking the Growth Code® for your business drop me a DM on social media or email hello@workwithsian.co.uk - I’ve got your back.
Half the riches are in the niches because niching down isn't enough...
The riches are in the niches. That's still true but I have an apology to make. Niching down isn't enough, in fact, it's only half the story.
It's time to paint the full picture so you can find the riches in the niches.
The free cheat sheet in the podcast is available at www.workwithsian.com/pac
The show notes will be available at www.workwithsian.co.u/blog and if I can help you with niching or any other area of finding riches in your business DM me on social media or email me 'riches' hello@workwithsian.co.uk
Setbacks. Small ones, big ones, catastrophic setbacks. Whatever is in-front of you right now, this podcast is for you and it comes from my heart.
No need for a hot beverage, this episode is short, sweet and sharp. It gets straight to the point and I'm sharing my playbook for dealing with and overcoming setbacks.
One of my clients bought his dream house with this stuff! This stuff is powerful, it's fast and if you give it a chance (because what's the worst that could happen), what breakthroughs could you create in your life and business?
For show notes visit www.workwithsian.co.uk/blog
If there's anything holding you back or keeping you up at night, DM me on social media @workwithsian or email me hello@workwithsian.co.uk the word 'clarity' and I'll do the rest.
You need to have your systems and processes locked down before you can scale. That requires a bold business blueprint and you should build processes and systems that seamlessly streamline your daily operations.
The things I'm talking about in this episode won't only save you time but they'll make you money too. You can take that vacation and your business won't only carry on without you, it might even improve without you!
Let's talk about growth and then scaling to operate at a higher level of revenue without finding an extra eight hours in your day or working harder!
The show notes and links mentioned will be up on the blog at www.workwithsian.co.uk/blog
When you build a house, a nail gun is a great tool for the right job. Sometimes having someone who can tell you which tool to use and when can help you go further faster. So if scaling is something you’re interested in, let’s have a chat to see if you’re really ready to scale and how I can support you with. DM or email me hello@workwithsian.co.uk with ‘systems’.
Hey overwhelm, are you in a tunnel? Because we're breaking up!
Let's ditch overwhelm and being a reactive business owner with a few simple systems to give you back 43 hours per week! Plus I'm sharing how systems have helped one client add £45k of revenue per month to the business on automation.
Ready to hear it?
Awesome, let's show overwhelm the checkered flag!
And if I can help nail the systems and processes in your business to help you find more freedom, revenue and profitability then DM or email me hello@workwithsian.co.uk with the word 'systems' and I'll do the rest.
Let’s unpack the biggest obstacle to communicating and attracting your aligned clients so that you have less convincing to do and they have less thinking to do around whether you’re the right person to help them.
This topic is very specific and it’s come up in conversation with a few clients so I thought I’d break it down and hopefully, by the end, you’ll be excited to write your brand bio and make it even better.
I’m broadly speaking about a “brand bio,” it’s something you’d use as an introduction, on your social media or your Linkedin headline to captivate your audience and get them to want to know you better.
When someone lands on your LinkedIn page, your social media page and you have really leveraged your brand bio in the headline, the description and about sections I want people to feel like they have met you. They’ve gotten to know you a little bit and after they’ve experienced that “handshake” they want to go for coffee, get to know you better.
Your bio, your introduction, should only be intended to turn your perfectly aligned clients’ heads. So let's break it down so you can make your brand bio sell yourself even better.
The brand bio cheat sheet and show notes will be up at https://workwithsian.co.uk/blog
I was thinking the other day about the times I really messed up hiring salespeople because I wasn't ready and what expensive lessons they were!
Does any of this sound familiar?
You've grown your service-based business to a certain level...
🙋♀️ you've reached six figures plus, 🙋♀️ you have a few team members, 🙋♀️ you're wearing many different hats, 🙋♀️ haven't quite gotten the hang of stepping back from the day to day... 🙋♀️ but bringing in sales is all on you!
You're at the stage where you might be thinking, "if only I could hire a salesperson to bring in new clients, it would be a game-changer?"
I've been there. The thing is, that salesperson isn't the silver bullet you think it is ⚠️
How do you know if you are really ready to hire a salesperson?
If any of this sounds like déjà vu, take the next 9 minutes and avoid the same costly mistakes I've made.
Show notes and links
https://workwithsian.co.uk/blog
https://calendly.com/workwithsian/15min
https://www.learnwithsian.co.uk/clients-like-clockwork
I’m not going to tell you to get up at 5 am, or what morning routines will make you a billionaire, what rituals you need to fire you up. It’s far more simple than that. It’s about showing up for your business every day and making tiny incremental improvements towards your goals. Someone once told me that winning happens an inch at a time. I think building a business happens one-half hour at a time.
I am excited about this episode because we’re talking about how to grow your business in 90 minutes or how to achieve your goals in Three Halves. And many business owners have been asking me lately, “so Sian, what do you do in those 90 minutes?”
Great question! Let’s get stuck in.
The episodes and resources referenced in the episode:
The Numbers to Track
https://workwithsian.co.uk/blog/numbers-to-track
Supercharging Client Testimonials
https://workwithsian.co.uk/blog/supercharge-your-customer-testimonials
29 Ways to Get Sales
https://workwithsian.co.uk/shop/29-ways-to-get-more-sales
Where your next client is coming from
https://workwithsian.co.uk/blog/where-is-your-next-client-coming-from
Offer Fix
https://workwithsian.co.uk/courses
Get your Three Halves Planner
https://workwithsian.co.uk/shop/90-day-success-planner
Email me hello@workwithsian.co.uk for resources and questions on anything we’ve talked about today
Clarity & Consistency Club
https://www.learnwithsian.co.uk/clarity-club
William Burroughs' quote "when you stop growing you start dying" resonates on a deep level with me. So let's look at the growth factors which contribute to a growth strategy that actually works.
Game-changing business growth requires clarity, consistency and proven strategies. This episode touches on a few growth factors that will help you move from being a reactive business owner to one proactively focused on growth.
It’s your time to work ON your business and take action, get started with the growth factors in this episode.
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If you’re looking for the right strategies, techniques and a guided roadmap to drive your business forward with sustainable and consistent growth, stay tuned to the end. I’ll love to tell you about Clients Like Clockwork®.
Drop me an email hello@workwithsian.co.uk
Episodes referenced: ‘Pricing and Charging Your Worth’ and ‘Prospecting for Goals’.
Show notes and links will be on the blog post at workwithsian.co.uk/blog
In this episode, I'm sharing five quick, easy (free) ways to find un-monetised revenue in your business with clear action steps to get you liquidating that hidden revenue in 30 days or less.
Are you ready to find hidden gold in your business?
For the show notes and links mentioned in the episode, head on over to the blog at https://workwithsian.co.uk/blog
If you’re leaving money on the table, you’re not maximising the value you can bring to your clients and you’re not doing yourself any favours.
And you’re definitely leaving money on the table if you’re not doing these six things.
You’ve heard the phrase ‘the fortunes are in the follow up’, you know this but are you doing it? I’m sharing real-life examples of six success factors to help you craft a systematic follow-up that will get results and help you get over your fear, limiting beliefs around the follow-up.
The boom and bust of running a service based business is exhausting and yet I hear from business owners that there’s this uncertainty of where the next client is coming from.
If you're wondering where your next client is coming from, this episode is for you. I'm letting you in on the secret, the ONE thing you need to crack the code to have a consistent, regular stream of leads and new clients.
By the end of this, you’ll have a clear set of action points to master getting new clients.
The show notes are up on the website and remember to get a copy fo Content Pizza to help you out with that!
At first a flywheel takes some energy to get spinning but then you can use leverage and figure out where the levers are so it becomes easier and easier. As your business grows it requires more and more energy but with a handle on the levers, you’ll be able to keep up the momentum effortlessly.
The levers I’m talking about in the flywheel that is your business are the numbers.
Every business is different and depending on your goals which are unique to you, deciding on which numbers to track is important. If I told you that in 15 minutes you could make £100,000 in your business you’d do it so what are you waiting for? Let’s dig in.
If you’d like a copy of the KPI scorecard mentioned in the podcast, drop “numbers” to me in an email to support@workwithsian.co.uk
When I work with businesses owners who want to grow the world over, there's often a huge focus on getting new clients or customers. And this is one of the most expensive, energy sucking and time consuming ways to grow a business yet 98% of place all focus here.
Let's talk about one of the fastest and easiest strategies to increase your revenue and profits. Increasing your average order value!
Aside from raising your prices, I've got 11 ways any service based or digital business can increase their average order value with easy and without spending loads!
Be sure to head over to the show notes to download the Geometric Growth Worksheet!
https://workwithsian.co.uk/blog/11-ways-to-increase-average-order-value
Creating content for your business and using it strategically in a way that serves your audience can have an impact on your sales and business. The catch is that a content strategy is like a hungry monster that needs feeding constantly and it’s never full. So I’m going to walk you through my process for creating at least 8 weeks of content topics in 8 minutes.
The questions that you'll need (along with your post-it notes and sharpie pens) are over on the blog https://workwithsian.co.uk/blog
And remember to grab the free Weekly Marketing Checklist! https://workwithsian.co.uk/guides/weekly-marketing-checklist
I can't wait to see a pic of your post-it note party, tag me @workwithsian
Set goals. Have clear goals. I’m always amazed that this basic advice isn’t always followed and I’ve been doing a deep drive on why we have some resistance to setting goals, the wrong gap you're focused on, and I have some gems to help you be a master goal digger!
Get your goal. Write it down, break it down and then take it down! I want you to get that goal into your physiology, just like the muddy ditch from my story in this podcast, I want you to experience complete and utter target fixation.
For more and show notes visit https://workwithsian.co.uk/blog
And for more on goal setting and the Get Your Sh** Together Challenge go to https://www.workwithsian.com/gyst
Does defining your niche with utter confidence trip you up? Do you feel a little resistance and worry about being stuck in one niche? What if you don't like it, what if it's not the right niche, what if my niche market is too small? I hear you and I've got you.
In this episode we’ll be talking about why you haven’t niched, we'll bust some myths and give you some practical steps to get unstuck so you can go find the riches in the niches.
Links mentioned in today's show.
Free mini workshop to Nail Your Niche www.learnwithsian.co.uk/nail-your-niche
Checkout the Clarity & Consistency Club www.learnwithsian.co.uk/clarity-club
Offer Fix mini course www.learnwithsian.co.uk/offer-fix
And as always, the full show notes and more resources are up on the website workwithsian.co.uk/blog
In this episode of the Growth Code®, three smart, swipe-worthy brand strategies that you can implement in your business right now and drive your brand forward. With no cost and very little effort, I’m not kidding, let’s get into it so you can swipe and deploy!
Links referenced in Podcast Free resources workwithsian.co.uk/resources Digital courses www.learnwithsian.co.uk Offer Fix www.learnwithsian.co.uk/offer-fix
Episode on 'Marketing And Sales Without Selling Your Soul' https://tinyurl.com/ewj5wsyk
The Growth Code® Facebook Group https://www.facebook.com/groups/1238993456436578
If you’re interested in increasing sales, improving your conversion rates and growing your business then supercharging your client testimonials will help you do all those things and more!
In this episode I’m sharing what makes a testimonial magic, you’re learning the formula for asking for testimonials the right way plus a few testimonial FAQs.
Tune in and then get ready to work on getting the testimonials you need to leverage to get results.
The show notes and all the questions for you to refer back to will be up on the blog, www.workwithsian.co.uk/blog
And remember to check out your invite to the Clarity & Consistency Club! https://www.learnwithsian.co.uk/clarity-club
Are you ready to leverage content marketing to its fullest potential? If you want to grow your business and I know you do, then you need a healthy, engaging content marketing strategy that’s going to attract your ideal clients.
I'm talking about all the ways content marketing is so important, how to get started and sharing 7 ideas to repurpose content to get some mileage out of your content.
All the show notes will be up on workwithsian.co.uk/blog
This episode's title says it all!
The best comeback I have is that hiring the right coach can be totally transformative for your business. I 100% testify to that. However I also can’t deny that “coach” is becoming a dirty word. Oops did I say that out loud?
I did and I've laid it all bare including my 'bad experiences' and five questions to ask to avoid getting stung.
You know this girl (that's me) loves to talk about marketing, marketing without selling your soul, marketing with generosity and marketing being the invite and RSVP to your party.
I could have made this into five separate podcasts but I managed to squeeze it all in plus how one DM made me £8,000 and why I’m so passionate about organic sales funding paid traffic ! So seriously grab a notebook and write down ideas to implement in your business!
There are plenty of resources and show notes on the blog at https://workwithsian.co.uk/blog
Small, medium or large business. Blogging can super charge your marketing efforts. I'm talking about the upside and the downside of blogging for business in this episode. Let's find out if blogging really is good for business.
For the show notes and link to the free Weekly Marketing Checklist, visit https://workwithsian.co.uk/blog
I was interviewed by the talented, driven and gorgeous Katie Cannon from Gold Medal Coaching. Katie is a 5 times British Gymnastics Champion, entrepreneur and mentor to health and fitness business owners. She put on a health & wellness summit in with an incredible line up of speakers and I was delighted to be one of them. Here's what we spoke about niching, successful businesses failing fast and the best way to propel your sales.
Breakup with pricing imposter syndrome. Let’s talking about pricing and charging your worth.
As an introvert, someone who wants to show up to help people and as a business owner with so many thoughts running riot, pricing can be a tricky path to navigate. Let’s untangle some of that so you can confidently charge your worth.
This episode dives into the factors that affect pricing, how pricing is part of your brand strategy and how to ethically influence to perception of value.
The show notes and free pricing cheat sheet are on the blog https://workwithsian.co.uk/blog/pricing-your-services
Most businesses think they have a sales problem, as in not enough of them. For purposes of this episode we’re going to talk about where your ideal clients are hiding and I want you to exchange the word “sales” for “traffic”. That’s right, often we don’t necessarily have a sales problem, we have a traffic problem. So, where are your ideal clients hiding and how on earth do you get your landing page, lead magnet or offer in front of them? That is the million dollar question I'm going to answer in this episode.
Your goal with creating a lead magnet is to build your list of engaged subscribers. We know from the hottest marketers on the planet that email marketing is alive and well - the difference between those who are super successful at this is that they focus on creating lead magnets that have a clear path to “eventually” converting a subscriber into a client. In other words, there’s a clear path to revenue and profit.
If you’re starting from scratch and have a tiny list or want to go to the next level, Zero To Email Marketing Hero will help you turn your email list into revenue.
Whenever I talk to a new business I ask ‘how do you get new customers now’? Word of mouth is without a doubt listed as one of the top sources of new business, very scarily sometimes referrals and their network is the only source! So I ask, why then do we not put some focus into working on what we want to be known for?
For help with articulating your value proposition and what you want to be known for, head over to learnwithsian.co.uk and checkout the ‘nail your niche’ free mini training.
This episode is dedicated to the ways you can create geometric business growth and the 3% rule that's holding you back from reaching your sales and revenue goals.
There are ONLY 3 ways to grow a business, for some reason most business owners only focus on one of them. Let's look at how we can change that and help you get better results with less time, resources (money) and effort. Once you know, you know!
For the show notes and downloads please click through to workwithsian.co.uk/blog/3-ways-to-grow-a-business
Have you ever dreamt about having your inbox full of people asking to be a client or full of sales confirmations? I’m here to tell you that it’s totally doable, there are just a few ducks to get in a row before that can happen for you.
I’m going to show you three ways that nailing these two steps (the niche that's right for you and your ideal customer profile) is going to make your sales messages so effective and how you can leverage your sales pages full tilt.
Show notes and links to everything in this jam packed podcast today are on the website at workwithsian.co.uk.
I’ve been been talking about it with loads of clients and answering so many questions about LinkedIn so I thought why not do a little talky talk. I have to tell you a little secret first, I’m no LinkedIn guru or expert level 9,000 with 10 million post views or anything like that. And if I’m totally honest I find it a little bit like chugging down those super green grass kale gross smoothies at times. We don’t always like what’s good for us but you have to eat your greens and network on LinkedIn which I encourage all my coaching clients to do. So if you’re bored or a little fed up with LinkedIn and you’ve not seen results then this podcast is for you.
Ready to dust off that old LinkedIn profile and turn it into a lean, green lead generating machine. For Free? Then join my 5 Day LinkedIn Lead Challenge, let’s kick those habits that have held you back and get your greens in to supercharge your LinkedIn game.
Sign up to the challenge here > 5 Day LinkedIn Lead Challenge
Can I ask you a question? How good are you at setting boundaries? I mean, do you find it easy to separate, say, work time from family time? Can you easily prioritise the work that matters from the work than can wait? If you’re squirming in your chair a little, it’s probably because you know full well that you need to set better boundaries… and commit to them.
This year has taken a lot from all of us in varying degrees. At the same time it’s also given us 2020 vision. I always like to ‘do business’ with the past year before I make plans for the next, somehow I find a little certainty in looking at what’s gone well and what I’ve learned. I want to help you do the same and share my lessons and the 2020 vision I'm waltzing into 2021 armed with in this episode.
We all know as a business owner one of your jobs is to be the chief problem solver but when you’re pulled in a million directions every day you’re not going to do your best work. And we’re sometimes left beating ourselves up for getting to the end of a busy day and feeling like we’ve not achieved anything significant.
In a 1 to 1 this week someone asked me what they should be focussing on daily in their business. I thought this was a great question because as business owners we don’t have anyone to give us orders and when we’re exhausted sometimes that’d be so nice if someone sat you down and said do this, that and this today. Let's dissect where to focus and the things we should do daily to show up for our businesses.
Are you making these completely avoidable marketing mistakes? There are more ways than ever to market your business and get your offer out to the world, it's also a little overwhelming. Being a business owner requires you to be a marketer, I've made loads of mistakes and I'm revealing them in this episode so you can avoid them.
I love love love marketing and in this episode I'm sharing some secrets to marketing and selling, without selling your soul. So many people are excited to start a business because they've got a service or product that they're excited to share with the world. No matter how brilliant and awesome your product or service is, you can't grow the business and have a bigger impact on the world without marketing! Let's talk about marketing with compassion and generosity!
The top marketing pilar for lead generation, sales and growth used by the hottest marketers on earth. This podcast is all about that strategy and how you can leverage it for your business too so that you can get your message out to your market when you want and how you want.
Has your marketing ever fallen flat on it's face, sales belly flopped? Well marketing and business are full of aches and pains. This podcast is about the things in life and business we try once or not at all because we're scared of failing or we're disappointed with the results after one attempt. Stop holding yourself back from opportunity and do this one thing first.
Hey there frustrated business owner, stop putting sales copy out there that sucks and expect it to perform miracles attracting your ideal clients.
This podcast is a bit raw, ranting and a little bit shouty… Because business owners making these mistakes drives me nuts. You got a website, sales email or a brochure and the thing is flat as a pancake? You put content out there that doesn’t work, it doesn’t convert and you wonder why? STOP making these silly stupid mistakes. It’s simple to sort. You need a framework, I’m talking about it in a way that’ll hopefully have you kicking yourself when you look back over your sales copy and see what could be better. Listen to my WWWH framework and the mistakes that are killing your copy.
Whatever your line of business, there’s one reality that hits pretty quickly: You’re not as in control of your success as you thought you would be. That responsibility falls squarely in the lap of your customers.
It sounds pretty elemental, but whether you’re trying to grow your business or just get it off the ground, you need your customers to be on board. And to do that, you need an offer that really speaks to them. That means reaching them with a brand promise they can truly connect with.
So if you want business growth, speak to your customers. Scratching the surface on understanding your ideal customers in this episode.
The Growth Code's inaugural podcast including 5 free and effective strategies for marketing and one insider tip to protect your business as we enter this new season.