Mobile Marketing: Recent Episodes
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Today Google was granted a patent for using holograms in a head mounted display like Google Glass. It would effectively let Google create augmented reality experiences that superimpose computer-generated imagery (CGI) atop the real world. Filed in March 2014, the patent shows Google’s research into how it could merge its head mounted display technology with AR. But what’s perhaps… Read More
When YouTube first launched its dedicated “Kids” app earlier this year, parents welcomed the opportunity to be able to keep their children away from the more adult content found on the larger YouTube network, thanks to the new app’s curated selection of kid-friendly videos. But the app soon came under fire from consumer watchdog groups who claimed YouTube was not doing enough… Read More
As the demand for digital music streaming services heats up, thanks in large part to Spotify’s traction and Apple’s more recent entry into the market, a number of competitors are working to differentiate themselves from the pack. In the case of the 14-year-old Rhapsody, the company is today going after moms and dads by launching a new service that claims to be the first-ever… Read More
An Advertising Week panel on mobilizing data agreed that the most important thing to keep in mind is that there is no mobile experience. Mobile is now so omnipresent that there are many different experiences.
Third-party Twitter client Tweetbot is back with a new major version. Developed by two-man development studio Tapbots, Tweetbot has been a long-time favorite of iOS Twitter users who were dissatisfied with the official versions of the Twitter apps. With this new version, Tweetbot secures this position thanks to a few great new features, starting with a huge iPad update. Read More
Verizon’s new mobile video service go90, which is aimed at capturing a younger demographic who spends more time watching video on their phones than with traditional TV, is launching publicly today on both the iTunes App Store and Google Play. The service was previously available in beta starting last month, with a select group of Verizon Wireless customers and subscribers from other… Read More
Mobile advertising has entered the age of virtual reality. That much was clear Thursday morning in New York, as Airpush rolled into Advertising Week to unveil its virtual reality ad network. Named VirtualSKY, the platform is Airpush’s latest attempt to move the needle in mobile advertising by introducing VR to premium advertiser experiences. As tech […]
Urban Airship, a leading mobile engagement platform, today introduced Urban Airship Connect, the industry’s first solution that unlocks the full potential of real-time mobile information for every part of a business. “Urban Airship Connect makes it simple for digital marketers and data teams to select and stream granular mobile signals of customers’ interests, preferences, and […]
What does digital media need? There are a host of things, assuredly, but one biggie is the inclusion of more people who represent the diversity of the country. The Interactive Advertising Bureau (IAB) wants to do something about it. The IAB just revealed plans to strengthen diversity in the digital media and marketing industries. “The […]
No, they don’t see dead people. But they do see opportunity. Evolving Systems, Inc., a leader in activation, enablement and management of services for connected mobile devices worldwide, says it is acquiring privately held Sixth Sense Media (SSM), a provider of real-time analytics and marketing solutions to global wireless carriers. Sixth Sense Media, based in […]
Innovation is in the air at G2E in Las Vegas at this hour as companies from around the world flock to the entertainment epicenter of the world to showcase their spectacular offerings to the casino, gaming, and report industries. Agilysys, Inc., a leading global provider of next-generation hospitality software solutions and services, is among the […]
Published reports this week indicate that Qualcomm plans to invest some $150 million in Indian startups. The news follows recent meetings between Indian heads of state and company executives. According to Medianama, Qualcomm will invest in IOT startups, but few other details are known, particularly with regard to which startups. Qualcomm ventures has been investing […]
I’m a sucker for apps that, on the surface at least, appear incredibly simple and reduce cognitive load considerably. LuckyTrip is one of those apps. Available for iOS, it lets you find a trip in just one tap. Read More
Two tests were carried out with ad blockers: one to measure how much loading times were improved and the second to study battery life.
The two executives face charges related to UberPop, the ride-hailing service’s low-cost alternative, which is illegal in France.
Apps recommended for watchOS 2 include the forecaster Carrot Weather, Citymapper for various modes of travel and the recording program Just Press Record.
Next Issue, the publisher-backed subscription service offering unlimited access to 160 magazines, is launching a revamped app with new features and a new name — Texture. A joint venture from publishers Conde Nast, Hearst, Meredith, News Corp. and Time Inc., Next Issue launched more than three years ago. It raised $50 million from KKR at the end of 2014, and CEO John Loughlin said… Read More
The decisive leadership of a founder could be what’s necessary to bring Twitter’s value to the masses. And apparently that’s what it’s going to get, as Re/Code reports Twitter has made the decision to bring its co-founder and Square chief Jack Dorsey back as CEO. He’d been serving as Twitter’s interim CEO for four months since Dick Costolo chose to step… Read More
As an increasing number of cable and satellite TV subscribers are cutting the cord – or never signing up for television in the first place – the traditional pay TV industry is scrambling to figure out how to compete in this new age of over-the-top services, on-demand streaming, and viewing that takes place on a variety of platforms beyond the living room’s big screen.… Read More
Today, Google announced that it will be adopting a new standard for carrier messaging called Rich Communications Services (RCS), thus eventually moving on from SMS. The company also announced the acquisition of Jibe Mobile to help bring RCS to its Android products. Read More
Nuzzel, the social news startup led by Friendster founder Jonathan Abrams, is announcing a bunch of new investors today, including Matter, the Knight Foundation-backed incubator for media startups. Read More
Understanding your consumers' demographics and traits are important when planning your mobile content framework.
In a clever move that combines Amazon’s prowess as a large online retailer and advertising platform with its footprint in the mobile gaming market, the company today introduced a new service called Merch by Amazon aimed at helping app developers – or any other content creators – increase their revenue by selling branded t-shirts to their customers. Developers and others can… Read More
Mobile shopping app Ibotta, which got its start as an alternative means of saving money while grocery shopping without having to clip coupons, has now closed on $40 million in Series C funding to continue to scale its business. A testament to building something practical and useful for the everyday consumer, Ibotta has seen over 10 million downloads to date and a user base that has saved a… Read More
The marketplace has gone digital and too many companies lack the skills and capabilities needed to effectively compete, suggests a new report from The Boston Consulting Group (BCG). “Making matters worse, marketers are focusing their efforts on channels such as websites and search, from which consumers have largely moved on, at the expense of developing […]
The social and mobile marketing division of Perion — Growmobile — will showcase its mobile marketing solutions at three upcoming mobile gaming and digital industry events: Gaming Insiders 2015; Shop.org 2015; and at an exclusive “Mobile Monday” roundtable event. Last week, Growmobile was a contributing sponsor at the Gaming Insiders Summit in San Francisco. The […]
Could IoT spur the next big wave of corporate investment and profit? Daniel Saks, co-founder and co-CEO of AppDirect, thinks so. “One of the aspects of the Internet of Things (IoT) that makes the sector so fascinating — aside from the sheer cool factor of the technology itself — is the mind-boggling predictions that it […]
ZEFR, a respected VideoID technology company has a new offering: BrandID Suite. BrandID Suite is a visualization of YouTube specifically filtered and organized for brands. It helps marketers better understand the scale, quality, and opportunity of what is the undisputed global video platform champ. “YouTube is becoming the best place for advertisers, replacing traditional media […]
Google revealed two new Chromecast streaming devices on Tuesday, along with a new tablet and a pair of devices from the Nexus line of Android phones.
Google unveiled two new Nexus phones, an updated version of its Chromecast dongle and an audio-only version of the Chromecast at a press event in San Francisco today. This was Google’s largest dedicated hardware event to date, and we spent some quality time with all of the new devices. Read More
Not everything on Snapchat disappears. As much as the app wants memories to span just 10 seconds and live for just 24 hours, one piece of content doesn’t self destruct. The profile GIF. And through its permanence, Snapchat has found a way solve a major problem with its identity system and social graph. Snapchat quietly added the profile GIFs in July alongside the flashier shift from… Read More
At Google’s press event today, the company announced a number of new products and updates, including two new Nexus smartphones, two Chromecast devices, a new Android tablet and more, but one thing it kept under wraps was news of a notable new application arriving on the iOS platform: Google Maps now works on Apple Watch. Through an update to the Google Maps iOS app on the iTunes App… Read More
Today, Google held a massive event to announce a few new products. In particular, the company two new flagship Nexus phones — the Nexus 5X and Nexus 6P. But that’s not all, Google also unveiled not one but two new Chromecast devices and a mysterious Pixel C Android tablet. Here’s everything you need to know about these devices… Read More
Google is expanding its Google Play Music service with a new family plan. The company announced at its big event that families will be able to subscribe to Google Play Music for $14.99. For this price, you get 6 different profiles so that you can get music recommendations that work for your tastes. These plans will be available “later this year.” Read More
Attention comics fans: Social reading app Wattpad is giving you a new way to connect with your favorite publishers and writers. Well, one publisher and four writers initially — the publisher is Vertigo, which has enlisted Survivors’ Club writers Lauren Beukes and Dale Halvorsen to launch their profiles today and share lists of their favorite horror movies. Gail Simone and Holly… Read More
Google first announced Android 6.0 Marshmallow at its I/O developer conference earlier this year. At the time, the new version of Android was still codenamed Android M. As part of its launch event for the new Nexus phones today, the company also announced when it plans to start rolling out Marshmallow to phones. The updated mobile operating system is now scheduled to roll out to the first batch… Read More
Carolyn Everson, vice president of global marketing solutions at Facebook, debuted mobile tools for ad deployment across TV and the social platform. Senior agency execs seemed to like them.
The holiday shopping season is inarguably the most important time of year for marketers. As trends in e-commerce shift towards mobile, consider these tips to optimize your strategy.
Marketers are resorting to emojis, outrageous stunts and elaborate events to reach a demographic that has little tolerance for traditional advertising.
Citi Bike’s updated app allows riders to track mileage and customize their maps to include information about local businesses.
Twitter’s apps make use of the spell-checking and auto-correction tools built into the operating system on your mobile device.
Apps for the new devices and updated operating system include games, Microsoft’s Office suite, the Flipboard news aggregator and “content blockers.”
Uber is aiming to push deeper into China, launching a new commuter-oriented ride service on Wednesday in Chengdu, China.
Microsoft’s Internet calling unit did not specify how many of its roughly 300 million global users were affected.
Web push notifications are the best thing to hit the web since the hyperlink! No kidding, this technology is going to be huge. Until recently web developers could only dream of push enabled web apps. Things have changed however, and web push notifications, the asynchronous delivery of messages to a user's device from a website, even when the website is not open in the browser, are now a reality thanks to a number of HTML5 APIs:
For the past few years Android and iOS have been the only contenders for the title of ‘world’s most used mobile OS.’ In this article we share the latest statistics on mobile OS market share for Q2 2015 to show which of these two OSes is the most popular, and where. We'll also look at whether there area any emerging challengers to the top two platforms.
At the top of the month, Google announced the latest in a series of measures aimed at improving the mobile experience by making further changes to its mobile search ranking algorithms. This time, Google has taken aim at app install banners that obscure a significant part of webpage content on transition from the search results. From November onwards, Google will penalize this practice and offending sites risk worsening their rankings on mobile search.
Portable and intimate by design, mobile devices are ideal for driving e-commerce sales. Here are suggestions to help enhance your marketing strategy by improving the customer experience.
Mobile video is outpacing the growth of most other ad formats in Asia and is fast changing the face of digital advertising.
The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts.
It’s five years now since Steve Jobs famously declared war on Flash in an open letter entitled Thoughts on Flash. With his knack for prescience, only now is it really looking like it’s lights out for Flash. Android & Google, at the time, somewhat limply, chimed in that it “wasn’t a very nice thing” for Apple to do.
At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content.
For some digital experts RWD seems like an approach that automagically addresses all mobile-related pain points but the truth is a little more complicated. RWD can be really beneficial for your website but only if you manage to keep the site lightweight and fast. And thus the majority of top Alexa companies use Adaptive Web Design to provide mobile visitors with optimal viewing experience.
One can’t deny the irresistible convenience of using a homescreen launcher icon to fire up a web app. Variously referred to as a bookmark icon, shortcut, or homepage icon, why shouldn’t such an icon be able to launch a web page, as well as a native app? And of course it can: this functionality has been available in Android and iOS for years. Indeed, the notion of a desktop shortcut has been around since the first GUI interfaces were developed. So why are we still talking about them in 2015?
Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource this holiday season.
Move over, content. Context is the new kid in town! MasterCard’s VP of Global Digital Marketing reveals the company's five-tier approach to mobile and why context is at the center of it all.
As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement.
Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes.
During his keynote presentation at ClickZ Live San Francisco, Facebook's Matt Idema announced two Dynamic Product Ads updates to help marketers retarget shoppers within and beyond the Facebook ecosystem.
Looking for the latest statistics on the mobile landscape? Check out the new Mobile Web Traffic report based on traffic generated by thousands of DeviceAtlas-powered sites in Q2 2015. Unlike many other reports, this publication focuses on what people are actually doing on their mobile devices, rather than on shipment figures. This will help you understand the complexity of the mobile world today.
Facebook is going to give businesses some social customer support power that is usually provided by external management tools.
The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”.
Experts predict augmented reality will set the tone for future technological advances, as AR- and VR-driven platforms like Microsoft HoloLens progressively transition into the mainstream.
To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest based on time of day.
In Q2, Facebook’s mobile ad revenue increased 74 percent from last year, driven by Autoplay Video Ads and Carousel Ads, according to industry experts.
Our smartphones have so much data on everything about us, from our sleeping patterns to our shopping habits, they've become extensions of ourselves. Just how much of that data do marketers have access to?
Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience.
"Flipping" could be the new scrolling as quiz giant Playbuzz seeks to move beyond traditional content marketing to a new format optimized for mobile and social media.
Today, the gasoline conglomerate is rolling out its “Fill Up & Go” mobile payment service across hundreds of retail stations in the U.K.
The proliferation of mobile devices has changed the customer journey to consist of more micro-moments that happen throughout the day. Reaching consumers then leads to more conversions.
In this article we explore some touch-friendly drag and drop implementations. In particular we'll be looking at DOM and canvas-based drag and drop approaches. We'll also build on some of the things we learned in previous HTML5 articles on mobiForge.
Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to maintain your conversion rates.
Facebook is going to add a shop section to pages, so consumers can shop without leaving its app or site. Will the social network turn into an online marketplace like Amazon?
Since so many consumers use mobile devices to check-in to flights, book rooms and look at maps, it's crucial for marketers in the travel industry to offer strong mobile experiences.
With more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lot of possible transactional value.
Building out call center processes and marketing automation techniques can provide exponential benefits for your company.
Many years ago I remember a Google product manager saying that his product, the Google mobile transcoder, was the one product that everyone wished would go away.
Below you can explore web usage broken down by mobile browser and country. Select a country to see the browser stats for that country.
DeviceAtlas allows you to access mobile traffic data sourced from thousands of websites from all over the world. You can browse many kinds of stats across over 70 countries. Each data point shows the percentage of traffic generated by a certain kind of device. Visit DeviceAtlas to access more data.
Re-engineering technology; keeping mobile in employees' minds, like The New York Times did; and experimenting, as Coca-Cola does, are a few things you can do to help make the transition.
An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter resulted in 5.35 billion wasted rich media ad impressions. How to solve this mobile advertising problem?
In its most recent testing phase, the Media Rating Council found that while 63 percent of campaigns had consistent viewability, mobile was a big factor in those that did not.
People have a lot of apps on their smartphones and they spend a lot of time using them. Brands like Visa and Volkswagen understand this and tailor their mobile marketing accordingly.
Doritos' first mobile-only campaign centers on 3D social media influencer videos consumers can access by scanning chips, meaning that the promotion requires a purchase to participate.
In this video interview, Heidi Browning, senior vice president of strategic solutions for Pandora, talks about how marketers can leverage music to build brands.
IAB recently released a study that looked at smartphone data from video viewers all over the world. Findings suggest that viewers want short videos that are easily accessible via social.
In this video interview, senior marketing executives from SapientNitro discuss the current state and the future of virtual reality.
Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA.
At Cannes Lions, ClickZ caught up with some of Facebook's executives to talk about mobile, Instagram and more.
How are brands experimenting with video-streaming apps like Meerkat and Periscope to connect with on-the-go consumers?
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We have researched what we believe to be some of the most astounding and notable statistics relating to mobile marketing in 2015 so far. One of the most critical activities of any business is to keep up-to-date with emerging and growing technology. Mobile phone technology has huge potential for any business, and can allow them to reach out to new customers in a very effective way.
There’s a lot going on these days in the world of webapps. Most recently, the W3C published the Geofencing API first public working draft. This API allows webapps to register for notifications when the user’s device enters defined geographical regions, assuming that the user grants permission. This enables a whole new class of webapps to be built and follows the recent rollout of the web push API to Chrome Mobile on Android.
The Pointer Events API is an HTML5 specification that combines touch, mouse, pen and other inputs into a single unified API. It is less well supported than the Touch Events API, although support is growing, with all the major browsers working on an implementation, except for Apple's Safari. There's a colorful background to how the current state of browser support for this API came to be which we covered previously on mobiForge, but in this article we'll just look at its usage.
While it is generally agreed that the Internet of Things could improve the way we interact with devices, its integration into everyday life is somewhat slow. This process may soon accelerate with the introduction of Brillo, Google’s new OS for the IoT ecosystem. Here are 5 ways this new solution could change the device landscape.
Based on mobile web traffic sourced from thousands of DeviceAtlas partner websites, this report will provide you with hard data on mobile landscape today.
Digital marketers and mobile web developers are welcome to use this DeviceAtlas-powered report offering an overview of the mobile landscape in Q1 2015 based on web browsing figures. The report includes browsing market share for all major global device manufacturers.
Some of the findings include:
Google's I/O event, which kicks off today, has already impressed with its web app. The fully responsive site not only looks great with material design throughout, it also caches to your device so that you can browse it even if you're offline. Plan and manage your offsite visit directly from here. Just make sure you have good connection to cache the site and watch the streams.