The Brand Building Show: Recent Episodes
Zoronto
Our mission is to empower anyone out there that aspires to build a massively impactful brand—regardless of where you come from.
Hi everyone, and welcome to The Brand Building Show.
Today, we have with us a guest who’s an ex-pro cyclist, 5x Canadian National Team. He’s been really busy building a very cool brand, and has so far managed to bootstrap it to $10M and is on track to be scaling it to $100M.
This is Rob Fraser for you. The Founder & CEO of endur, which was recently rebranded into OUTWAY.
A few things we spoke about:
- Why build your own warehouse instead of outsourcing it to a 3PL?
- Why'd you decide to rebrand your brand name from endure to OUTWAY after 5 years?
- How do you manage to go viral on TikTok?
- How'd you manage to bootstrap all along?
And so much more!
Enjoy the show!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Rob Fraser Twitter: https://twitter.com/robbfraser
Brand: OUTWAY Website: https://www.outway.com/
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
Hi everyone, and welcome to The Brand Building Show.
Today we have with us a guest who’s a Marketing Director for Innoviom and is also the Co-Founder of Unicorn.
We spoke about a lot of things including:
- How does licensing work in the CPG space?
- Can soft drinks or anything else truly replace coffee?
- What are the things to consider when it comes to branding?
- When do you know if it’s time to go Global?
Enjoy the show!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Bret Caretsky LinkedIn: https://www.linkedin.com/in/drinkunicorn/
Brand: Unicorn
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
Hello everyone, and welcome to The Brand Building Show.
Today we have with us a special guest, a Queen of DTC paid media, creatives, strategy, brand building—you name it! She’s been making news lately on Twitter, but for all the good reasons.
This is Alexa for you, the Head of Brand at Triple Whale.
A few things we spoke about:
- How Alexa went from being an English Teacher to a Media Buyer to becoming the Head of Brand at Triple Whale
- Things to consider before you start running Facebook Ads
- What metrics to look at on the creative side of things
- Why looking at Unique CTRs is so important!
And so much more!
Enjoy the episode!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Alexa Kilroy Twitter: https://twitter.com/AlexaKilroy
Brand: Triple Whale Website: https://trytriplewhale.com/
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
Hi everyone, and welcome to The Brand Building Show.
Today, we have with us a guest that has founded quite an innovative product. A product that was seen on Shark Tank a few years back and has now managed to be available across all the big retail, online and wholesale stores across the US and has also been selling out internationally.
This is Maxwell Cohen for you, the Founder of Peel away Labs
We spoke about:
- Maxwell's experience on Shark Tank and his learnings from it
- Maxwell's story and how'd he end up founding Peelaway Labs in the first place
- Pros and cons of getting into retail and some solid advice to crack retail
- Whether you should consider getting into retail or not
And so much more!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Maxwell Cohen Twitter: https://twitter.com/maxwellhcohen
Brand: Peelaway Labs Website: https://peelawaylabs.com/
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
Hello everyone, and welcome to The Brand Building Show.
Today we have with us a guest that’s a Titan, the Goliath, the holy grail when it comes to running Facebook Ads. He’s one of top 100 Facebook advertisers, and his clients and students have done over a billion dollars in revenue.
A few things we talked about:
- What kind of targeting you should go about
- How having bad ads will impact your CPMs with example
- Even if you don't have any data, how you can still find your customers' lifetime value
- What kind of campaigns should you be running to your store? Awareness? Conversions? Or something else? And why?
And so much more!
Enjoy the show!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Charley T Twitter: https://twitter.com/CTtheDisrupter
Brand: Facebook Disruptorr Website: Apply.FacebookDisrupter.com
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
Hi everyone, and welcome to The Brand Building Show.
In this episode, we had the privilege of bringing over the Co-Founder of a brand that sells on-the-go snacks for meat-eaters, which is like a meat pastry. I first met our today’s guest on Twitter, and we’ve since had really insightful conversations around retention and all things DTC.
This is Mark Ritz for you.
In this episode of the brand building show, we dived into a few interesting topics such as:
- How impactful email marketing has been for Carnivore Snax
- How has retention been working and how have they been having been phenomenal returning customer rate
And so much more. Enjoy the show!!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Mark Ritz Twitter: https://twitter.com/ritzfit
Brand: Carnivore Snax Website: https://carnivoresnax.com/
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
Hello everyone, and welcome to The Brand Building Show.
Today we have a very special guest, that I admit, I secretly look up to and personally admire. He and his 2 other Co-Founders, one of which is Ashvin Melwani, the CMO of Obvi, who was the 2nd guest on our show and they altogether had started with $10k of their savings and have managed to build a $30M brand in a matter of just 30 months, and one hundred per cent bootstrapped, which is quite remarkable on its own, especially in this brutal CPG space.
This is the Co-Founder & CEO of Obvi for you.
Some of the things we spoke about:
→ Important fintech tools and services to scale your brand → How to negotiate everything → Why building a Facebook community has had a massive impact → How to think about Retention
And so much more.
This was without a doubt, one of my favourite episodes so far.
Enjoy the show!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Ronak Shah Twitter: https://twitter.com/obviceo
Brand: Obvi Website: https://myobvi.com/
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
Hi everyone, and welcome to The Brand Building Show.
Today, we have with us a Paid Media Specialist from Webistry, who is also the Founder of a brand named KIWEE—which was Founded quite recently. She’s a hustler, who, although has a full-time job as a media buying specialist, is also focused on building her brand whenever she could find the time.
This is Pia Abu-Mikhael for you.
A few things we spoke about:
→ Her college journey → How'd she end up working as a paid media specialist → What inspired her to transition into an Entrepreneur → How she plans on marketing her products moving further
And more! This was definitely one of my favourite episodes so far!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Pia Mikhael Twitter: https://twitter.com/ppcpia
Brand: KIWEE Website: https://shopkiwee.com/
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
In this episode of The Brand Building Show, we had the Co-Founder of OTW Shipping, which is a 3PL company.
We spoke about a lot of different things that you need to consider before going ahead with either 3PL or Warehouse, including the top tools you could use for management, tracking, reporting, etc.
Enjoy the show!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Nick Malinowski Twitter: https://twitter.com/NickaMalinowski
Brand: OTW Shipping Website: https://www.otwshipping.com/
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
This episode's guest is Cason Crane, Founder of a CPG brand called Explorer Cold Brew.
He's the first-ever person from the LGBT community to have climbed the SEVEN SUMMITS—which consists of the highest mountain peaks on each of the seven continents on the Earth!!
He's also raised up to $135,000 so far to support Trevor Project, which is a suicide prevention and crisis intervention organization supporting LGBTQ youth.
We spoke about:
• his inspiration behind climbing these mountains • how'd he end up becoming an entrepreneur • how'd he validate his idea • how'd he find his first 100 customers • how he keeps improvising his brand by taking feedback • his takes on brand building
And so much more!!
Amazing human. Incredible story.
You can check out the Trevor Project here: https://www.thetrevorproject.org/
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Cason Crane Instagram: https://www.instagram.com/casoncrane/ Twitter: https://twitter.com/casoncrane
Brand: Explorer Cold Brew Website: https://explorercoldbrew.com/
Powered by: Zoronto Website: https://zoronto.com
This was an absolute mind-boggling episode to chat with Michael Brandt!
Michael Brandt is the Co-Founder & CEO of Health via Modern Nutrition (hvmn), former Product Manager of Youtube, former Professor of Brand Strategy at the Academy of Arts in SF, and is a semi-pro Marathon Runner!
We spoke about some brand-building fundamentals, where Michael shared a few brilliant analogies as well. We also spoke about some repetitive mistakes made by brands and how to go in terms of thinking around it.
Not to mention, we also spoke about how to go in terms of finding a Product-Market fit. Should you build your product around the NEED or try Solving a Problem? Or maybe both? Michael has some amazing answers for you.
And much much more.
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Michael Brandt Twitter: https://twitter.com/bdm_runner
Brand: Health via Modern Nutrition (hvmn) Website: https://hvmn.com/
Check out hvmn's best-seller, Ketone-IQ:
https://hvmn.com/pages/ketone-iq
This Podcast is powered by: Zoronto (Your Retention Marketing Partner) Website: https://zoronto.com
In this episode of The Brand Building Show, we had Jarod Steffes, who's a Co-Founder & CEO of Muddy Bites.
We spoke about different things ranging from how'd him and his Co-Founder came up with this idea of building a product out of the bottom part of an ice-cream cone to building a massively successful brand—by also making sure they stay lean as a team.
Enjoy the Show!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Jarod Steffes Twitter: https://twitter.com/jarodsteffes
Brand: Muddy Bites Website: https://www.muddybites.com/
Powered by: Zoronto Website: https://zoronto.com
In today’s episode of the brand building show, we had a professional copywriter come over and lay out a masterclass for you on copywriting. We spoke about how you should think in terms of hiring a copywriter or an agency, dived deep into retention channels such as popups, email, SMS and how to go about writing copy for these channels. Even if you have no idea about what happens in the backend of Popups, email & SMS, our today’s guest breaks it down for you step-by-step on how to go about writing copy for these channels, and not to mention, he also talks about what are the must-have flows you should have in place. And last but not least, he shares with us 6 essential copywriting tips, which alone I think is worth watching the entire episode. Enjoy the Show!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://www.linkedin.com/in/heyibrah/
Guest: Thomas Lalas Twitter: https://twitter.com/lalascopy
Guest's Company: Zoronto Website: https://www.zoronto.com/
Powered by: Zoronto (your retention marketing partner) Website: https://www.zoronto.com/
In this episode of the brand-building show we spoke about a lot of interesting stuff including how Grunt Style went on to create an ad for the Super Bowl, how'd that turn out, what are a few key elements into creating one, how'd they make $80M in the year 2018 and upwards of that moving on, and so much more!
Enjoy the show!
Youtube channel: https://www.youtube.com/channel/UCSIF-C9gS4wkb-GFgKGI4Sg
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://www.linkedin.com/in/heyibrah/
Guest: Sam Lewkowict Twitter: https://twitter.com/SLewkowict
Guest's brand: Website: https://blackwolfnation.com/
Powered by: Zoronto (your retention marketing partner) Website: https://www.zoronto.com/
In today’s episode, we did not just talk about the usual brand building and its elements, but also dug a little deeper into warehousing. What are the things to consider before taking the warehousing route or 3PL route? What are some pros and cons around it? What tool should you be using for the warehouse management system? And a lot more, because our today’s guest isn’t just a Co-founder & CEO of a brand, but also runs a 3PL fulfilment company that goes by the name ONE23 Fulfilment.
Enjoy the show!
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://www.linkedin.com/in/heyibrah/
Guest: Sam Lewkowict Twitter: https://twitter.com/SLewkowict
Guest's brand: Website: https://blackwolfnation.com/
Powered by: Zoronto (your retention marketing partner) Website: https://www.zoronto.com/
A step-by-step framework laid out to you from product seeding to posting them as ads, along with the top-notch tools that you could leverage and most importantly, how do you even communicate with these influencers and get their consent? Literally everything you need to know about influencer marketing.
Make sure you have a notepad around, or pause and take notes on your phone.
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Taylor Lagace Twitter: https://twitter.com/TaylorLagace
Guest's Agency: Kynship Website: https://kynship.co/
Powered by: Zoronto Website: https://zoronto.com
Today’s episode was sort of like a masterclass for brand building. We had a special guest today who is a co-founder and CMO of a brand who have managed to clock $18M last year.
We spoke about their idea to launch the story. How important is a good margin when you’re selling your product? Different distribution channels and how they’ve managed to build a massive Facebook community. How did they manage to have exceptional branding? Should you have a co-founder? How should you think about the equity split? Should you have your own warehouse or 3PL? Should your build your personal brand as a Founder? What are the tech stacks they use? And so much more.
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://Linkedin.com/in/heyibrah
Guest: Ashvin Melwani Twitter: https://twitter.com/ashvinmelwani
Brand: Obvi Website: https://myobvi.com/
Powered by: Zoronto Website: https://zoronto.com
In this episode of The Brand Building Show, we brought on Greg Meade—who is a Co-Founder of CROSSNET and they’re on track to be making 8+ figures in 2022 and it’s been only 4 years since they’ve launched, and I’ve personally had so much fun chatting and have learnt a ton. They’ve not just built a new product category, but have entirely built a new sport from the ground up.
He talks about how they got the idea, how to find a manufacturer in China to launch your MVP, should you be looking for co-founders, should you be building your personal brand as a Founder, what are the profitable distribution channels they’ve been using and so much more.
Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://www.linkedin.com/in/heyibrah/
Guest: Greg Meade Twitter: https://twitter.com/woeismeade
Brand: CROSSNET Website: https://www.crossnetgame.com/
Powered by: Zoronto Website: https://www.zoronto.com/
This is a show where our mission is to empower anyone out there who’d want to build a massively impactful brand—regardless of where you come from, and we interview Founders & Marketers that have already built such badass brands!
If you have any queries or would want to be a guest on our podcast, feel free to reach out to me (Ibrahim Masood) at @heyibrah.
Host: Ibrahim Masood
Brought to you by Zoronto