The Lou Blakely Show: Recent Episodes
Lou Blakely
A podcast for women who are creating their dream online business by creating and launching online courses and other digital products. Lou shares her top tips and marketing strategies for a sustainable and scalable freedom-based business. She focuses on a unique mixture of launch strategy, mindset and energetics to ensure you achieve long-lasting success. You'll learn about offer creation, digital product launch strategy, audience growth, growing your email list, email marketing, growing your website traffic, scaling up and how to embody your best self while building your freedom business, so that you can achieve your dreams and step up into the best version of yourself. Subscribe now!
111: View the shownotes here: https://loublakely.com/launching-things-wont-repeat
In this behind-the-scenes episode, I’m sharing the real talk on three things I did in my most recent launch that I won't be doing again.
While it ended up being my least favourite launch to date, it came with some very valuable lessons that will shape how I launch moving forward. And that’s the thing about launching: you can only learn bydoing. Sitting on the sidelines won’t give you the clarity, momentum, or insight that taking action does.
Inside this episode:
- Why I won’t be doing three webinars in one launch again (and what I’ll do instead)
- An offer decision that seemed like a no-brainer, but led to unexpected objections
- Why I had to extend the cart mid-launch, and what I learnt as a result
This episode will give you honest insights, practical takeaways, and permission to do things your way.
Read the shownotes here:
https://loublakely.com/launching-things-wont-repeat
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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110: View the shownotes here: https://loublakely.com/linkedin-leeann-bassett
Thinking of using LinkedIn to grow your online business, but not sure where to start?
In this episode, social media trainer and course creator Leeann Bassett shares exactly how she’s grown her business using LinkedIn - and how you can too.
Whether you’ve never posted before or you’ve been lurking for years, this episode will help you get over the fear of showing up, understand what works right now, and build a presence that feels aligned and low-pressure.
Inside this episode:
- Why Leeann has doubled down on LinkedIn after using ALL the platforms for years
- 3 easy ways to start getting traction on LinkedIn that don't require posting
- The type of content that works really well on LinkedIn right now
- How Leeann uses LinkedIn during a launch
Want to connect with Leeann or explore her trainings? Head to the shownotes:
https://loublakely.com/linkedin-leeann-bassett
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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109: Read the shownotes here: https://loublakely.com/christine-corcor…mposter-syndrome
What if imposter syndrome wasn’t something to fix…but something to work with?
In this powerful episode, I’m joined by mindset and sales coach Christine Corcoran, bestselling author of Turn Imposter Syndrome into Your Superpower, to unpack how feelings of self-doubt can actually be the key to next-level growth.
We explore what imposter syndrome really is (hint: it’s not just a lack of confidence), how to use it to your advantage in business, and why some of your boldest moves might only happen because of imposter syndrome.
Inside this episode:
- Why imposter syndrome isn’t always a bad thing, and how it can signal your next level
- The reason high-achieving women feel self-doubt (and what to do when it shows up)
- How to take bold, aligned action even when you don’t feel ready
If you’ve ever hesitated to put your offer out there, launch something new, or speak up because of self-doubt and imposter syndrome, this conversation will change the way you think about imposter syndrome forever.
View the full shownotes with links and resources here:
https://loublakely.com/christine-corcor…mposter-syndrome
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
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108: View the shownotes for this episode here: https://loublakely.com/lessons-100-podcast-episodes
When I started this podcast, I had a tiny audience, not many listeners, and more doubts than downloads.
Now, 100+ episodes later, I’ve built an asset that brings people directly into my world - from clients, connections and collaborations. But it didn’t happen overnight, and it sure wasn’t easy. This episode is a raw reflection on the real path to sustainable content and visibility. If you’ve ever launched something (a podcast, a course, a business) and wondered, “Why isn’t this working yet?”, you need to hear this.
I share the exact mindset shifts, strategies, and tools that helped me keep going, even when very few were listening. From sticking it out during low-download months to choosing tools that save time and sanity, this is the behind-the-scenes no one talks about.
I also dive deep into what actually moved the needle: batching episodes to avoid burnout, building systems that made consistency possible, and using long-form content as the backbone for all my marketing. Plus, the uncomfortable truth: your results don’t always show up at the same time as your effort. But they do show up...if you stay the course.
So whether you’re in podcasting, course creation, or any kind of online business, this is your reminder to keep going. Reps matter. And starting small doesn't mean you're doing it wrong. It means you're in it for the long haul. Keep going...because your future self will thank you.
View the shownotes here:
https://loublakely.com/lessons-100-podcast-episodes
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
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107: If your calendar is packed with client calls, last-minute requests, or reactive tasks, it’s time for a calendar reset. In this episode, I’m diving into the practical changes that helped me shift from an exhausting agency model to a spacious business built around scalable offers.
And no—this isn’t about colour-coded time blocking or over-scheduling your life. This episode is for the creatives who want more space and more success.
Inside this episode, I’m sharing:
- The calendar trap keeping you stuck in 1:1 work - and how to get out of it
- Why gaining control of your schedule is the real key to launching and scaling your offer
- The exact shifts I made to move from a packed agency model to a spacious, scalable business
- Practical tips for theming your days, setting boundaries, and making time for your course or membership
- How to stop being reactive and start showing up like the CEO of your business
This is a super practical episode designed to help you reclaim your time and make space for the business you really want - without becoming a time-blocking robot.
View the shownotes here:
https://loublakely.com/scale-your-offer
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
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106: View the shownotes here: https://loublakely.com/freedom-sweetspot-5-things
You didn’t leave your 9–5 just to create another version of it inside your business. If you're craving more space, more sustainability, and more freedom - this episode is for you.
I walk you through the 5 specific ingredients every online business needs to hit the freedom sweet spot - that place where your income grows, your schedule feels spacious, and you're no longer tied to 1:1 work just to make ends meet.
Inside this episode, you’ll learn:
- Why a scalable offer alone won’t automatically create freedom
- The #1 thing most people forget to build between launches (and how it stalls their growth)
- How to shift from reactive to intentional when it comes to your calendar
- The role of community and support in avoiding burnout and staying in momentum long term
If you’re feeling stuck between where you are now and the freedom you really want - this episode will help you bridge that gap.
Listen to the shownotes here for all resources mentioned:
https://loublakely.com/freedom-sweetspot-5-things
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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105: If running your business has felt like a grind lately, this episode is for you.
I’m sharing a simple but powerful reminder that’s helped me do less — and get better results. Whether you’re launching, marketing, or showing up consistently, there’s a simple but often-overlooked path to more ease (and more momentum).
Inside this short and sweet episode, I’ll help you uncover what actually moves the needle — based on your strengths, not someone else’s strategy.
What You’ll Learn in This Episode:
- The number 1 way to do less and get better results
- How to simplify your marketing based on what you do best
- Why letting go of “shoulds” and shiny object syndrome creates faster growth
- The best content formats for you based on your strengths
View the shownotes here for all links and resources mentioned:
https://loublakely.com/make-business-easier
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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Episode 104: Join Money Makers here: loublakely.com/mm
If you've got any further questions about Money Makers that are not covered in this episode, you can DM me on Instagram @loublakely_
In today’s episode, I’m answering the most common questions I’ve been getting about Money Makers - my signature online course that teaches you how to launch your course, program, or membership using a proven, repeatable strategy.
If you’ve been sitting on the fence or unsure whether this round is the right fit for you, this episode will help you get the clarity you need.
Inside this episode, I answer:
- All the questions about the calls that are exclusive to this round only
- Whether you have to launch during the 12-week live experience
- How this program compares to the “big name” launch courses (and why many of their students end up here)
- Why now is the best time to join if you’ve been thinking about launching for a while
This is the final podcast episode about Money Makers. If you’re ready to move forward and want a step-by-step system - with support - to launch successfully, join me now before doors close.
Listen in and then head to loublakely.com/mm to join before doors close on Wednesday at midnight AEST.
For everything mentioned in this podcast, head to the shownotes at:
https://loublakely.com/money-makers-questions
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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103: Join Money Makers at loublakely.com/mm
In today’s episode, I’m joined by Leeann Bassett from Face Up Now - a LinkedIn and social media trainer who’s used one repeatable launch system to grow her business and successfully sell multiple digital products.
Leeann first joined my original launch program (then called Launch & Thrive) back in 2021. Since then, she’s used the system again and again to launch both courses and group programs - gaining confidence, clarity, and clients along the way.
Inside this episode, we cover:
- How Leeann used one launch system to successfully sell different products - including signature online courses, mini courses, and group programs.
- The doubts Leeann had before launching - and how she overcame mindset blocks and imposter syndrome to create and sell an online course.
- How launching has helped her grow her personal brand, build her list, and create more freedom beyond 1:1 services.
If you’ve been putting off launching your course because you’re unsure where to start or whether it’ll pay off — this is a must-listen.
View the full shownotes with all links and resources here:
https://loublakely.com/repeatable-launch-system
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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102: Join Money Makers here: https://loublakely.com/mm
In this episode, I’m joined by Chloe Johnson - an e-commerce strategist and founder of The Marketing Cafe. Chloe launched her first online course with a tiny audience and a newborn…and still brought in $10K.
Chloe shares how she finally got her course out of her head and into the world, what shifted when she followed a proven launch system, and how she sold her program before it was even created.
Her story is a powerful reminder that you don’t need perfect timing or a huge list - just the right support and a step-by-step plan.
Inside this episode:
- How Chloe went from course procrastination to confident course creator
- The surprising strategy that helped her sell with a list of under 300 people
- How she used her previous business success to build authority
- What she’s focusing on now to grow her revenue and reduce 1:1 work
If you’ve been waiting for the “right” time to launch, this episode will show you why it’s time to stop waiting and start.
View the full shownotes with all links and resources here:
https://loublakely.com/chloe-johnson-marketing-cafe
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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101: You can join Money Makers here: https://loublakely.com/mm
In today’s episode, I’m joined by one of my amazing clients, Jodine McIntyre from Social Smarty — a social media trainer who went from stalled launches and self-doubt to doubling her membership and recurring revenue using the exact launch system I teach inside Money Makers.
We dive into her story of launching, what really changed for her this time, and why launching is about more than just strategy — it’s about support, mindset, and structure that works.
Inside this episode:
- Why Jodine used to bail mid-launch (and how she stopped)
- What made the biggest difference in her most successful launch ever
- The “aha” moment she had about her membership business model
- How launching is helping her shift from client work to true freedom
If you’re on the fence about joining Money Makers or wondering what’s really possible for you — Jodine’s story is a must-listen.
View the full shownotes with all links and resources here:
https://loublakely.com/jodine-mcintyre-social-smarty
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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100: Join Money Makers here: https://loublakely.com/mm PLEASE NOTE: Doors for Money Makers now close on Wednesday 28th May at midnight AEST (amended from what is mentioned in this episode).
I can’t believe it — episode 100! 🎉
Today’s episode is both a celebration and a deep dive into the signature program I’ve poured years of expertise into: Money Makers. Whether you’re brand new to launching or have a digital product collecting dust, this episode will walk you through exactly how Money Makers works - including what’s inside, what makes it different, and how it helps you launch your course with confidence.
This program is the proven step-by-step launch system used by dozens of my clients to move beyond 1:1 work and start generating real income with scalable offers. If you’ve been curious about joining, this is your behind-the-scenes pass to everything you need to know.
Inside, you’ll learn:
- What’s inside Money Makers
- The four phases of the Money Making Curriculum
- Why this round includes bonus weekly calls and accountability
- Whether it’s right for you (even if you’re not tech-savvy or don’t have an audience yet)
- How much it costs and how to join
View the shownotes for all links and resources here:
https://loublakely.com/episode-100
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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099: Register for the free masterclass here: https://loublakely.com/masterclass
You can have the best launch strategy in the world… but if your mindset is shaky, your results will be too.
In this episode, I’m diving into 3 of the most common mindset blocks that show up during a launch (especially if it’s your first time) — and how to reframe them so you stay in momentum and show up like a leader.
Because launches aren’t just about selling your offer — they’re about how you hold yourself, how you back your value, and how you navigate the rollercoaster that comes with putting yourself out there.
Inside, you’ll learn:
- How to shift from hope to conviction
- A powerful way to reframe imposter syndrome
- What to do when you’re scared to show up — or afraid you’ll be disappointed
- The #1 shift that separates those who launch successfully from those who self-sabotage
View the shownotes here for all links and resources mentioned:
https://loublakely.com/3-mindset-shifts
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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098: Save your seat for the free masterclass here: https://loublakely.com/masterclass
Think your launch success is all about audience size, emails, and ad spend? Think again. There’s a whole other layer to launching — and it’s happening behind the scenes.
In this episode, I’m sharing 3 unconventional, underused launch strategies that can (and often do) double your results. These are the exact tactics I teach my clients who are launching with small (or brand new) audiences — and seeing big wins anyway.
If you’re ready to move beyond the basic launch formula and build real momentum, this one’s for you.
Inside, you’ll learn:
• The secret strategy that quietly fills your program before you even launch
• How to build deeper relationships with your warm leads (without being weird)
• Why these tactics matter more than ever in 2025
View the shownotes here for all links and resources mentioned:
https://loublakely.com/double-your-launch-results
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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097: Register for the FREE masterclass: https://loublakely.com/masterclass
You don’t need a massive audience to have a successful launch - you need the right people.
In this episode, I’m diving into the difference between attracting followers and attracting buyers. If you’ve ever felt like you’ve built a warm audience but they’re not converting, this is going to shift everything.
I’ll walk you through how to start calling in people who are actually ready to invest.
Inside, you’ll learn:
- Why bigger audiences don’t always mean bigger launches
- How to speak to the identity of your dream buyer (not just their pain points)
- The content mistake that keeps freebie-seekers hanging around
- Why your free launch event may be turning people away from buying
View the shownotes here for all links and resources mentioned:
https://loublakely.com/how-to-attract-buyers
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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#096: Sign up for the upcoming masterclass here: https://loublakely.com/masterclass
Hustle has become a loaded word in online business — and in this episode, I’m unpacking why that needs to change.
We’ve gone from glorifying burnout to swinging so far the other way that working hard at all feels “off-brand.” But the truth? Freedom takes effort — just not the kind we’ve been sold.
In this episode, I’m sharing what hustle looks like when it’s in alignment, how I’m approaching a season of big growth without burning out, and why doing the right kind of work now builds the life you actually want later.
Inside, you’ll learn:
- Why anti-hustle messaging can quietly sabotage your growth
- The difference between hustle that burns you out vs. hustle that builds freedom
- How I’m working more — and feeling better than ever
- The real reason hustle feels heavy (and how to shift it)
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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095: Get the $99 deal here: loublakely.com/kajabi
In this episode, I dive into why I think Kajabi is the best option for course creators, and how to get access to $600 worth of bonuses when you take up Kajabi's latest offer.
This offer runs to May 23rd 2025.
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
094: In this episode, I'm pulling back the curtains on my journey!
This is a different style of podcast for me, I hope you enjoy it!
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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093: Join the Money Makers waitlist here: https://loublakely.com/waitlist
If you’re holding off on launching your course because you think you need a fancy website, polished branding, or a professional photo shoot first — this episode is going to feel like a breath of fresh air.
I’m breaking down the real barriers that keep so many talented course creators stuck — and what you can cross off your list immediately so you can start getting your course out there and making money.
In this episode, I share:
- 7 things you definitely don’t need to launch your course
- Why skipping the “perfect setup” can actually speed up your results
- How to move forward with a scrappy, simple, and wildly effective launch strategy
- What really matters when launching your course (spoiler: it’s not your branding!)
View the shownotes here for all links and resources mentioned:
https://loublakely.com/things-you-dont-need-to-launch-your-course
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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092: Sign up for the free Why Isn't My Course Selling Audit here: https://loublakely.com/audit
You’ve put your heart and soul into creating your online course - but the sales just aren’t coming in the way you’d hoped. It’s frustrating, disheartening, and can leave you wondering if your course (or you!) is the problem.
In today’s episode, I’m breaking down the real reasons why online courses don’t sell. And the good news? It’s not what most people think. Often, it’s a few small tweaks that can completely shift your results.
I’ll walk you through:
- The 3 key things that need to be in place for your course to sell
- What to check when you know your course is good, but people aren’t buying
- How to fix what’s not working, without starting from scratch
This episode is for you if you’re ready to stop guessing and finally figure out how to get your course into the hands of the people who need it.
View the shownotes here for all links and resources mentioned:
https://loublakely.com/why-your-course-isnt-selling
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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091: View the shownotes here: https://loublakely.com/leveraged-business-model
Sign up to the Freedom Roadmap here: https://loublakely.com/freedom
Like many of you, my business began by offering a service to people who needed it. And it became successful very quickly. However, what people didn't see was the burn out, exhaustion and working around the clock to build other peoples dreams.
Looking back, there were some very specific signs that the service provider model wasn't working well for me, and it wasn't the right model for me to scale. Today I'm sharing those signs with you, in the hope that you can recognise what the right business model is for you to grow your own business.
In this episode I share:
- The signs that my 1:1 work was holding me back (that are super common for service providers)
- What I did to get my time and freedom back
- What steps you can take to make the transition to a more freedom-led business model
View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/leveraged-business-model
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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090: View the shownotes here: https://loublakely.com/find-your-niche-3-simple-questions Finding your niche can stall your progress for weeks, months...even years. If you're still scratching your head around who you should be creating an online course for, then you absolutely need to listen to this episode.
I believe that niching should be simple, and with these 3 questions, you should have clarity on your niche by the end of this short episode.
In this episode I share:
- How to finally stop overthinking your niche and move forward with confidence
- The three criteria that your niche absolutely must meet
- If you should go for a narrow niche or a wide niche
View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/find-your-niche-3-simple-questions
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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089: View the shownotes here: https://loublakely.com/7-lessons-ive-le…t-from-launchingLaunching has the power to transform your business. A recent reflection from a client about her favourite things about launching inspired me to think about what I’ve learned through my own experiences. In this episode, I’m excited to share 7 key lessons with you.
In this episode I share:
- Why doing a launch (even if you feel scared and are worried about if it will pay off) will always benefit you
- The surprising and unexpected side effects of using launching to sell your courses
- How to use your strengths to your advantage so that launching feels easier for you
View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/7-lessons-ive-le…t-from-launching
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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088: View the shownotes here: https://loublakely.com/2024-in-review
It's so important to look back at the year that was, in order to design your life for the year ahead! In this episode, I'm sharing my big reflections, lessons learnt, favourite experiences (and not so favourite) and of course my wins from the year that was.
My aim with sharing this is so that my learnings, lessons and wins can help you in some way, shape or form, and also encourage you to do your own reflection on the year that was, so that 2025 is truly a great year for you.
In this episode I share:
- The personal and business changes I made in 2024 that transformed every area of my life by the end of the year.
- The big learnings and lessons that I'm taking into the year ahead.
- How to do your own reflection of 2024, to design your dream life for 2025 and take actionable steps toward making it a reality.
View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/2024-in-review
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
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087: View the shownotes here: https://loublakely.com/2025-whats-in-whats-out
It's time to get out the crystal ball and look to the year ahead! It's an interesting time to be a course creator (as always!) and I have some predictions to share with you, that I believe will help you to achieve your goals in 2025.
This is part two of a two part series. To listen to the first episode where I look at the year that was, click here.
In this episode I share:
- What’s IN for online course creators in 2025
- What’s OUT for online course creators in 2025
- My advice on what to focus on for the coming year, based on what I noticed in 2024 from behind the scenes in multiple launches.
View the shownotes here for all links to resources and trainings mentioned:
https://loublakely.com/2025-whats-in-whats-out
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
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086: View the shownotes here: https://loublakely.com/2024-wrapped-online-course-creators-edition
This year has been an interesting year for course creators, with lots of change. So I'd thought I'd jump in and share my perspective on how this year has gone, what's worked well, what changes we've seen, and what it takes to succeed as an online course creator today!
This is part one of a two part series.
In this episode I share:
- Key industry themes for online course creators in 2024
- Strategies and tactics that were really effective this year
- The difference between those who had great results vs. declining results from the years prior.
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
085: View the shownotes here:
To get the 50% Kajabi offer + the bonus Strategy Session with Lou, go to:
https://loublakely.com/kajabi
I bet you've thought about Black Friday and if you should be offering something.
It's a great opportunity for you, so it's something you should definitely consider.
The thing with Black Friday is that here's a way to do it right, and there's a way to do Black Friday in a way that only hurts you in the long term. In this episode, I'm sharing how to do it in a way that grows your revenue, without impacting your future success.
In this episode I share:
- What kind of offers do really well in a Black Friday promotion and what you should steer clear of
- 8 different offer ideas for you to consider
- What to do right now in order to make Black Friday a success in your business
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
084: View the shownotes here: https://loublakely.com/kajabi-sessions-australia
Go here to get the Kajabi deal: https://loublakely.com/kajabi
(50% off for 12 months + a bonus 45 minute Strategy Session with Lou)
Recently I spent two days in a room with fellow online course creators at the Kajabi Sessions Australia conference, and today I'm sharing the biggest trends, messages and takeaways with you!
You will learn:
- The 'secret sauce' of the highest earning online course creators
- How to view your first online course launch
- My biggest takeaways and learnings I'm taking into my own business
Click here to view the shownotes
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
083: It's one thing to run a webinar, but to run a webinar that converts and attracts buyers is what you really want!
In this episode, I talk you through 3 key things you can do (or add) to your webinar to get you the results you're after.
In this episode, I share:
- What segment of your audience you need to be talking to
- Why teaching on your webinar is not helping you get the results you want or in the best interests of your audience
- A way to get buyers to buy as soon as you open the doors to your online course
View the shownotes for this episode here:
Tune in now!
Enjoy,
Lou xx
PS. Get on the waitlist for Money Makers now
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
082: Do Facebook Ads still work? Should I be spending money on them? Will they make more people buy? Will they save my launch?
These are all questions I get about FB ads!
Today, I'm spilling the tea.
In this episode, I share:
- Who should use Facebook Ads vs. who shouldn't
- When it's the right time to start using Facebook Ads
- A Facebook Ads strategy that works alongside your launching strategy
View the shownotes for this episode here:
Tune in now!
Enjoy,
Lou xx
PS. Get on the waitlist for Money Makers now
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
081: View the shownotes here - https://loublakely.com/online-course-roi
The traditional business world loves to focus on Return on Investment (ROI) & in most cases, it's a good way of viewing things. But online course launches...urgh, they're a little bit different. In this episode, I share:
- Why gauging your first launch from a ROI perspective is not your best option
- Costs you should include in any calculations, and costs you shouldn't
- The better way of gauging your true success with online course launches
For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/online-course-roi
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
080: View the shownotes here - https://loublakely.com/launching-musthave
I'm a firm believer that launching success is equal parts strategy, mindset and energetics. If you don't have the mindset and the energetic foundations right, you won't be able to deliver on the strategy! In this episode, I share:
- Why people fade out and don't complete their launches
- Ways you can work on fortifying your self belief
- Why it's not about being having the perfect offer and the perfect sales page...
For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/launching-musthave
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
079: View the shownotes here - https://loublakely.com/pricing-dos-donts
Pricing is a huge topic, and something I get asked about all the time. There is a bit of science and a bit of magic when it comes to pricing your online course correctly! Today I'm tackling this topic for the first time on the show by sharing some do's and some don'ts, to help you figure out what your pricing should be. In this episode, I share:
- Pricing recommendations that will set you up for success
- Common pricing pitfalls that will keep you stuck
- Why having a lower price may not be working in your favour!
For any resources mentioned during this episode, visit the shownotes here:
https://loublakely.com/pricing-dos-donts
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
077: View the shownotes here -
Limiting beliefs can be super sneaky, and sometimes we don't even know they're there. The more aware of them we can be, the more we'll be able to work through them. Today's episode is a must listen! In this episode, I share:
- Why mindset is so important when it comes to building an online course business
- How mindset affects everyone and has a direct correlation to your results
- 4 common limiting beliefs that come up on the regular in a launch (or before launching) and how to overcome them
For any resources mentioned during this episode, visit the shownotes here:
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
077: Join the waitlist for Money Makers here - https://loublakely.com/money-makers-waitlist
Is it possible to start from scratch and make $100k from your online course, in the first year?
Yes! With the right offer, a strategic launch plan, and the mindset that it's going to require more than one launch, you will be amazed at what you can achieve within one year.
In today's episode, I break down the exact 9 step process to get you there...and wave goodbye to your time consuming client work!
You will learn:
- The importance of getting out of the 'one launch mentality'
- How often to launch to achieve this result
- The 9 step process to get to $100k within one year
Resources mentioned:
Create Your Dream Offer - Get it here
Join the waitlist for Money Makers
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
076: Check out Action Takers here: https://loublakely.com/actiontakers
In today's pop up episode, I share all about the upcoming Action Takers program, and what's inside.
You will learn:
- The common situation I see a lot of aspiring course creators experiencing that led me to create Action Takers
- The perfect combo of strategy, mindset support, feedback and accountability and how this allows you to launch in 6 weeks, no excuses
- Who Action Takers is for, what's inside, all the juicy details
I'd love for you to join me inside Action Takers!
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
075: View the shownotes here: https://loublakely.com/everyone-should-have-online-course
I'm putting it out there...every single business should have an online course, and today I'm diving into why, and how different kinds of businesses can create one to benefit them (and those who take the online course).
In this episode, you will learn:
- how to leverage online courses in all businesses
- why I have built my business focused on online courses and teaching others how to create and market them
- what outcome you will gain by adding an online course to your business
Enjoy the episode,
Lou xx
I'd love to hear what you thought of this episode! Send me a message...
Join me on IG: https://www.instagram.com/loublakely_/
Find out more on my website: https://loublakely.com/
074: Have you seen all the digital products selling on the gram and you're keen to get on board?
If you've been thinking this, there's a few things that I want you to consider first.
In this episode, I share:
- The pros and cons of a low cost digital product
- What a signature online course will achieve for you and your brand
- What the best option is for you, right now.
View the shownotes here
Enjoy the episode!
Lou xx
Send me a message!
073: If you're about to head into your first online course or digital product launch, it can seem like there's an overwhelming list of things you'll need to spend money on.
Don't worry though - because you actually don't need most of it. I'm here to tell you exactly what you do need, and what you can worry about later (if ever!). This goes against what some pro's will tell you though, so get ready.
In this episode, I share:
- The essentials you absolutely need for your first launch and online course
- What investments are just not necessary for your first launch
- Time saving hacks to get you launching faster
Enjoy the episode!
Lou xx
072: The true wins from having an online course - the stacking revenue, the customer wins, the testimonials and case studies, the true time and financial freedom - don't get realised by so many. Today, I'm diving into why.
In this episode, I share:
- The big shift I recommend when making your online course plans
- How to really reap the rewards from all that work you put into your first launch
- Things you need to overcome to see the huge success that you see the big players getting with online courses
Enjoy the episode!
Lou xx
071: It may feel a little bit crazy to not have your online course available for sale all the time, I hear you! Today's listener q is from someone who wants to live launch, but wants to make sure she's not missing out on sales in between launches.
In this episode, I break down how you can use live launching, but also not miss out on sales that came your way in between times.
In this episode, I share:
- How I successfully sell my online course in between launches
- What elements need to be in place to encourage course sales
- Deciding on whether a live launch or evergreen model is best for you
Enjoy the episode!
Lou xx
070: I've recently made the decision to stop offering one on one coaching in my business - despite it currently being my biggest source of revenue.
In this episode, I share why.
You will hear:
- Why private coaching is not always the best option
- Debunking the common misconception that everyone wants or needs coaching
- What led me to make this decision and what I'll be doing now
If you want to join the waiting list for my upcoming online course, you can do so here:
https://www.loublakely.co/launch-course-waitlist
Send me a DM on Instagram here:
https://www.instagram.com/loublakely_/
Enjoy the episode!
Lou xx
069: A huge part of online course success is making sure your customers achieve success and then naturally become raving fans!
But how do you do that?
It's about setting up the course content in a way that allows your customers to get results. I invited instructional designer Maria Doyle onto the show to discuss HOW to actually do this.
There are so many great tips in this episode if you are wanting to improve the learning experience you're delivering to your students.
In this episode, you will hear:
- Why you must keep your ideal client front and centre when it comes to designing the learning experience.
- We debate on whether or not students can succeed in a self-study situation, and what you can do to help them achieve the outcome.
- A top tip to cut the fluff out of your course content to deliver results in less time - this is gold!
View the shownotes here to access the resources mentioned in this episode:
https://loublakely.com/maria-doyle
Enjoy the episode,
Lou xx
068: Preselling your online course before you create it can feel like risky business. But it's actually riskier not to presell. In today's episode, I share simple tactics that are going to help you do it with confidence.
In this episode, you will uncover:
- Simple tips that are going to help ease the discomfort around preselling and make it work well for you AND for your audience.
- If you should share that you're preselling the course with your audience
- Setting up your own systems in advance so that you can create with ease.
Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/
Check out the free email series I mention in today's episode:
https://www.loublakely.co/knowledge
View the shownotes here:
https://loublakely.com/presell-online-course
Enjoy the episode!
Lou xx
067: It's essential to have a list of people to launch to. But how do you get that without spending months or years on it, and not launching in the meantime? Today I share some tips that are going to fast track this process for you, so you can get your course out there much faster.
In this episode, you will uncover:
- How to fast track the process of growing your email list if you're starting from scratch
- Things to consider when putting together a free lead magnet
- Finding list growth opportunities that are right under your nose.
Check out Create Your Dream Offer here:
https://loublakely.thrivecart.com/dreamoffer/
View the shownotes here:
https://loublakely.com/email-list-jumpstart
Enjoy the episode!
Lou xx
066: Now that we've covered off what worked and what didn't in 2023 (see the previous episode), it's time to look at what's ahead!
In this episode, you will uncover:
- What’s IN for online course creators in 2024
- What’s OUT for online course creators in 2024
- My advice on what to focus on for the coming year, based on what I noticed in 2023 being behind the scenes in multiple launches.
View the shownotes here:
https://loublakely.com/66
Enjoy the episode!
Lou xx
065: In this episode, I wrap up 2023 from an online course creators perspective. I review things that I saw working, and not working, in the year that was. This insight is based on the industry as a whole, but also what I saw behind the scenes in my clients launches.
I think it’s really important to look back at the big themes of the year, so you can gauge what’s changing in the industry, so that you can use these to your advantage in 2024! There’s no doubt things are changing, so tune in.
In this episode, I share:
- The key themes I noticed in 2023 when it comes to creating, launching and scaling online courses, from behind the scenes with my clients, my own business and the industry as a whole.
- What worked really well in 2023 that you can use to your advantage to succeed in 2024.
- Things that online course creators really struggled with in 2023 that may have worked well in the past.
You can view the shownotes here, which include all the resources I mentioned on today's episode:
https://loublakely.com/65
Enjoy the episode,
Lou xx
064: I wrote this blog post back in 2016 which seems like an age ago (especially when it comes to the internet). When I re-read this post recently, I was shocked by how relevant nearly every single point was, considering the huge number of changes we've seen in that time.
It really does show that business fundamentals do not change.
In today's episode, I go through the 23 things and chat about from a course creator perspective.
There's some great nuggets in here, and business learnings you can use to grow your own business.
You can read the original blog post here:
https://loublakely.com/small-business-marketing-23-things
Enjoy the episode,
Lou xx
063: Launching by posting a few times, talking about your offer every day, and sending out emails is literally throwing spaghetti at the wall and hoping it will stick. And for most people, it doesn't work.
Instead, it's about creating a strategic journey for your potential customer...one where they are interested in what you have to say because it's relevant, one where they want to show up for your free event, because it delivers value, and one where your offer is an absolute no-brainer.
This all comes back to strategy.
In today's episode, I'm diving into launch strategy that sells!
In this episode I share:
- Key strategic decisions to craft a journey for your potential customer
- What to do instead of simply showing up, creating hype and talking about your offer over and over again
- Ways you can improve the appeal of your offer without having to create another course
You can check out the VIP Launch Strategy Day here:
https://loublakely.com/vip-day
Enjoy the episode,
Lou xx
062: Are you wondering if creating an online course is the right move for you?
There are some telltale signs if an online course is right for you, right now, and I share them with you in this short but punchy episode.
In this episode, I share:
- Key signs that now is the right time to finally create that online course.
- How an online course can help with a planned or unexpected time away from your business.
- How I knew it was time to switch up my business model
Tune in if you're interested in creating an online course in your business!
Enjoy the episode,
Lou xx
061: As a business owner, it's absolutely essential to be all over your numbers, to be able to pay yourself, make a profit, and pay yourself. But how exactly do you make sure all of this happens?
On today's epsisode, I'm interviewing Amy Bett, Profit First professional, course creator and owner of Lady Without Limits.
In this episode, Amy shares:
- Why Profit First is a must-have business system for course creators, and how to implement it into your business.
- How to achieve Cash Flow Clarity using Profit First.
- Steps you can take to improve your business cash flow.
- Her journey from creating her online course to now having over 300 students.
You can connect with Amy by going to her website:
https://amybett.com/
Enjoy the episode!
Lou xx
060: In this episode, I dive deep into resilience, consistency, and business upgrades from within my own business. Whether you're facing hurdles in your projects, and progress is slower than you imagined, or you're trying to get better at "consistency", this episode is packed with insights to keep you on the path to success.
In this episode, I share:
- The impact of making tweaks within your projects rather than throwing in the towel.
- My visualisation technique I’ve used to become consistent with my podcast.
- Behind-the-scenes insights into my new podcast and business branding.
If you're after a dose of motivation today, this is the episode for you!
Enjoy it!
Lou xx
059: Are you an online course creator struggling with low completion rates? In this episode, we dive deep into strategies that will not only boost your course completion rates but also leave your students raving about their learning experience.
In this episode, you will:
- How to set up and measure a course completion rate, giving you valuable insights into your students' progress.
- Discover different ways you can add rewards, accountability, and motivation into your course to keep your students engaged from start to finish.
- Explore various course structures that are guaranteed to help your students achieve the results they desire.
Don't miss out on these invaluable tips to uplevel your online course delivery and see your students succeed like never before.
Enjoy the episode,
Lou xx
058: If you sat down and brainstormed what you could create an online course about, you'd probably end up with 10 different options.
So should you go ahead and create all 10 different courses, or are you better to focus on one?
And what should that one course be?
This is something I hear so often, so I'm diving into it in this podcast episode.
You will learn:
- The difficulties you will face if you have two many different online courses and offers in your business.
- What kind of online course you should absolutely avoid if you want to see success.
- My step-by-step strategic approach to creating a product suite that will skyrocket your revenue.
Enjoy!
Lou Blakely
057: Heading into another launch and want to upgrade your results? This episode is full of practical tips and strategies to get you there.
You will learn:
- How to make the most of the launch traffic you're already getting
- What content to share in your prelaunch runway
- How to keep the people who sign up to your masterclass or challenge engaged before your launch event kicks off.
The blog post I refer to in this episode is here:
https://www.louiseblakely.com/landing-page-conversion-rate
Enjoy the episode,
Lou xx
056: Ever wondered how the power of your voice can amplify your business? Wonder no more! Join me as I interview Sally Prosser, an acclaimed voice and public speaking coach, who opens up about her passion for speaking, the profound impact it has had on her business, and how you can leverage your voice to make a real difference.
In this episode, you will learn:
- 3 tips to start sharing your voice more online
- How to reframe your relationship with social media so you can use it grow your business
- A unique strategy for moving past the fear of judgement
- The ways that Sally has learnt to deal with haters online, and how you can move past the fear of getting haters
- How to show up consistently online, even when you don't feel like it
Enjoy the episode.
About Sally Prosser
Sally Prosser is a voice and public speaking coach. Over the past 20 years she's helped hundreds of professionals speak with more confidence, had a career as a TV reporter and built a community of more than 300 thousand on TikTok.
She's a TEDx Speaker Coach, an expert on using a hairbrush as a microphone and in 2020 was named Young Entrepreneur of the Year for PR and Media in Queensland.
Sally is your one-stop-shop for everything speaking. From gaining the confidence to put yourself out there…to producing a strong voice…to crafting speeches for the stage…and designing strategy to get your spoken message heard. And with a strong belief that our voice is the organ of our soul, she's all about finding your unique voice and speaking from the heart!
To discover more about Sally and how she can help you speak up for your business:
Follow Sally on Instagram
Check out her website
Enjoy the episode!
055: If you want to create and launch an online course so you can have more freedom in your business and life, it's important to get started on the process.
We all know this, so why do we often hesitate because we're worried that no one will buy? Or think that next year will be a better time, because we'll have things sorted by then.
In this episode, I'm sharing my insight from inside the launch trenches with my clients.
You will learn:
- What's really behind thinking that you don't have time right now or "I'll do it next year".
- A huge mindset shift that will get you excited about your first launch (instead of fearing it).
- How to create a launch funnel that suits you (and it doesn't HAVE to include social media.
If you're interested in learning more about Launch and Thrive, you can find out all the details here:
https://www.loublakely.co/launch
Enjoy the episode,
Lou xx
054: If you're thinking about creating an online course, but you also feel like it's very competitive out there...you're not imagining things. The online space has definitely gotten noisier.
However the online education industry is booming. And there are projections that it will continue to grow on a large scale. So there is space for you, there is space for what you teach, and there are people out there who need to hear from you.
It's all about strategically standing out. And that's what I dive into in this episode.
You will learn:
- Why what you are seeing online is not a true representation of what your customers are seeing, so it's not as crowded as you think.
- Specific ways you can become the obvious choice for your ideal customer in a crowded market.
- Using the tiny details to grow your course sales and make your online course the obvious choice.
You can join the bootcamp here:
https://www.loublakely.co/bootcamp
Enjoy the episode,
Lou xx
053: Are you unsure how to turn your existing service or what you do as a freelancer into an online course that you love and does your work justice, but also is in high demand and will deliver the results for your business?
Look no more, because I'm diving into this on this episode. I believe it's very important to have a combination of the two.
In this episode, you will learn:
- Why I believe that you loving your course is just as important as there being demand for your course, and how you can gut check the offer first before you create it.
- The things you need to know about your audience BEFORE you start creating your online course offer
- Bringing it all together so that you can create the right course that will generate sales, get results for your customers and also has longevity in your business
I hope you enjoy this episode.
And don't forget to sign up to the bootcamp here:
https://www.loublakely.co/bootcamp
Lou xx
--
Join me on IG here:
https://www.instagram.com/loublakely_/
Follow me on FB:
https://www.facebook.com/loublakelycoach
053: Do you grow your audience before launching your new online course, or should you put your course together and see how that first launch goes? The common advice is to grow your audience first, and while yes, audience growth is vital as a course creator, I believe in a different approach. I'm sharing that with you in this episode.
Here's what you'll learn in this episode:
- Why no audience, or a small audience, shouldn't hold you back from creating and selling your first online course
- What you need to know about your audience in order to create an online course offer that they will buy (because an audience doesn't guarantee sales)
- Ways you can leverage your existing network and connections for course sales, even if it's not your own audience
If you want to create an online course offer that sells, sign up for my free 5 day bootcamp here: https://www.loublakely.co/bootcamp
See you there!
Lou xx
--
View the shownotes here:
https://www.louiseblakely.com/52
Join me on IG here:
https://www.instagram.com/loublakely_/
Follow me on FB:
https://www.facebook.com/loublakelycoach
051: Are you experiencing lower than usual launch results at the moment? If so, it's time to refocus and make sure your offer is hitting the mark. In this episode, I share very tactical things you can do to improve your results, regardless of the economy.
In this episode, I share:
- The importance of being specific in who your online course is for
- How to improve your messaging to align with your dream customers and what they need right now
- How to increase the perceived value of your online course offer
- The importance of creating a two-way communication channel with your audience and why this is more important than ever
- The big mistake I see course creators make with their email list and why now is the time to change this
I hope you enjoy the episode!
View the shownotes here:
https://www.louiseblakely.com/launch-results-down
Lou xx
Book your free 30 minute Launch Game Plan call here:
https://www.louiseblakely.com/gameplan
050: I can't believe I've recorded and published 50 podcast episodes. It's been a wild ride!
Nothing could have prepared me for the journey this has been, and I'm only just getting started.
I thought I'd record this to share with you the ups and downs of this adventure so far, but also my biggest learnings (in the hope they will help you with any new project).
In this episode, I share:
- The real and raw behind-the-scenes of the first 50 episodes of this podcast
- My journey from being inconsistent AF back to consistency and the part this podcast has played
- The impact that changing the name of this podcast has had and if it was worth it
I hope you enjoy this peek behind the scenes and share my learnings with me.
Enjoy the episode and here's to 50 more!
Lou xx
049: What if you could create messaging for your course that truly captures its transformative power and reels in your ideal audience? Look no further! I had the incredible opportunity to chat with Morgan Spencer, a brand and messaging strategist who specialises in helping course creators develop memorable messaging that stands out from the crowd.
In this episode, you will learn:
- How the right content, words, and phrases bring your course to life and captivate your audience
- The differences between messaging, copywriting and branding, and how Morgan's creative process helps her clients shine in saturated markets
- How to turn specificity into your messaging superpower
- If your course name matters, and how to come up with a great name.
Don't miss this episode packed with actionable insights and inspiration for course creators, straight from the brilliant mind of Morgan Spencer!
Tune in now.
View the shownotes here:
https://www.louiseblakely.com/49
Enjoy the episode,
Lou xx
048: Struggling to decide between hosting a free masterclass or a free challenge for your online course launch? In today's episode, I guide you through the pros and cons of each option, ensuring you make the best choice for both you and your audience.
In today's episode, you will learn:
- Do launch event like free masterclasses and challenges still work?
- The pro's and con's of a free masterclass and who it is best suited to
- What to consider if you're thinking of doing a free challenge, and how to make it work for you and your audience
- Why your decision needs to be guided by what suits your audience, and how you want to show up, rather than what anyone else is doing.
If you've ever wondered which one you should go with, this episode is a must-listen!
Book in for your free 30 min Launch GamePlan session here:
https://www.louiseblakely.com/gameplan
Enjoy,
Lou xx
47: Imagine making $8,000 before even creating your online course – sounds too good to be true, right? Well, that's exactly what I did, and in this episode, I'm spilling the beans on how I pulled it off. Listen in as I reveal my sell-first-create-second strategy, which I believe is the ultimate game-changer for busy service providers and freelancers looking to launch a successful online course.
In this episode, I share:
- The power of accountability and validation to step out of your procrastination and into creation mode.
- Tips on crafting a solid outline to gain clarity on your course content.
- The benefits of teaching your course live for valuable real-time feedback and how it can help you see great success with the online course business model.
Don't miss this chance to learn how to turn your expertise into a lucrative freedom-based business with online courses.
So, what are you waiting for? Tune in now.
Book your very own 30 minute Launch Game Plan Session here: https://www.louiseblakely.com/gameplan
Enjoy the episode,
Lou xx
View the shownotes here: https://www.louiseblakely.com/47
046: Struggling to pick the perfect course topic for your online business? One that is going to be worth it...because it makes you money? This episode is for you.
I walk you through a process that will help you choose an online course topic that people actually want, so that you have the success you deserve.
You will learn:
- The 3 criteria to keep in mind when choosing the best audience for your online course
- How getting more specific will make your course a no-brainer to more people (not less)
- How to use market research so that you create the right course for your audience
Book your free 30 minute Launch Game Plan session here: https://www.louiseblakely.com/gameplan
View the shownotes here
Enjoy!
Lou xx
045: Are you about to start working on your first online course? There are certain mistakes that I see first time course creators make over and over again. Sometimes they actually seem like common sense, but they will slow your progress dramatically.
In this episode, I'm sharing them with you so that you can avoid them, and get onto creating success with your online course much faster.
You will learn:
- The only accurate way to test if people will spend money on your course
- How to get paid to create your course and how this helps your students just as much as it helps you
- How your success is so intertwined with your pricing, and how to get this right so that you can hit your launch goals
I hope this helps you get on track to an amazing first course launch!
See shownotes here for the resources mentioned during this episode.
Lou xx
044: Do you find that you tend to hide in your launches, or you still haven't moved forward with your first launch, despite your best intentions? Then this is the episode for you.
While strategy is important for a great launch, so is getting your mindset on side so that you can show up and give your launch the effort it deserves. It's not a topic that is talked about enough, so I'm sharing all the mindset launching tips in this episode.
You will learn:
- Common telltale signs that can pop up during one of the four phases of a launch that indicate your mindset needs some work
- How to integrate a daily mindset practise into your launches, specific to each stage of a launch
- Why supporting your nervous system in a launch is so important and where to get started
Download the Mindset Reset Guide here
View the shownotes here
Enjoy,
Lou xx
043: Today I welcome special guest Natalie Tolhopf onto the show. Natalie recently wrote and published a book Becoming Unstoppable, so today we dig into what it really takes to become unstoppable as a woman in business.
In this episode, Natalie shares:
- Why trying to 'keep up with the Jones' online was keeping Natalie stuck, and how she moved through that to become unstoppable
- Why messy action and imperfect action leads to great results (and how we need to unlearn the perfectionism we pick up from our previous jobs)
- Tips on how to stop comparing and start sharing your wisdom with the world
- Her recommendation on how to stop seeking external validation from your business
You can find all resources and Natalie's book linked in the shownotes here: https://www.louiseblakely.com/43
Enjoy,
Lou xx
042: I'm so excited today to share with you a big update on this show - I'm changing the name!
In today's episode, I'm sharing:
- Why I started this podcast and how I got it launched so quickly
- My focus so far with this show, and how that is changing
- How I'm making it easier to get found, so that I can make a bigger impact for the same amount of work
- And finally, the big name reveal!
Tune in to hear what the new name is, and I hope you continue to listen as this podcast continues to grow.
You can view the shownotes here: https://www.louiseblakely.com/42
041: Are you in the messy middle of building a freedom-based business?
What does that mean?
It means you've already created an online course or digital product, you've launched it once or a few times, but you're still having to hold onto your old job or client work to pay the bills.
This is a time where it is very easy to just give it all up. But you are on the verge of something amazing, and I really don't want you to quit during this time.
In today's episode, I share with you:
- Why feeling out of alignment is not always what it seems to be and can be a trap
- The one thing you must focus on in-between your launches for your launches to grow
- How to know if your course is just the wrong offer for you, or if you just need to build out your product suite
- How you can recommit to your freedom-based business TODAY by making the right next move
This is a must listen if you have a course and want to continue to grow!
Enjoy!
Lou xx
--
Interested in private coaching? Check out the options here:
louiseblakely.com/coaching
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
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040: Today I interview the CEO of Interact, Josh Haynam. Interact is an online quiz platform that integrates the use of AI to quickly create quizzes that attract leads into your online business and convert them into paying customers.
Interact is the tool that I used to create my quiz, it's what I recommend to my clients, and there's a very high chance you've taken a quiz that was created with Interact.
Try Interact with a 14 day free trial here
In this interview, I ask Josh all about how to use a quiz in your business so that it attracts the right leads and turns them into paying customers.
You will hear:
- How a quiz can bridge the gap between your offer and what your audience actually wants
- How Interact have integrated AI into their platform to reduce quiz creation time from weeks down to as quick as 14 minutes!
- The biggest missed opportunity for course creators today and how a quiz can help
- The growth strategy that Interact have used to grow their business despite constant changes to the online landscape and how course creators can do the same.
View the shownotes here: https://www.louiseblakely.com/40
--
Sign up for private coaching with me here:
louiseblakely.com/coaching
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
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039: Have you experience a failed launch and it's tripped you up? You're definitely not alone - it's happened to everyone in the online space at some point. But it's all about how you respond to it.
In this episode, you will learn:
- What our ego has to do with our launches
- The mindset shifts you need to make to move on quickly
- Practical tips for identifying the issue, making the tweaks and pivoting if necessary.
The secret is to not let this stop you. A failed launch is only a lesson learnt. If you've had a failed launch (or you're afraid of having a failed launch), this episode is a must-listen.
Lou xx
038: Have you heard of the lazy launch? It's my absolute favourite way to launch, but it's not for everyone.
In this episode, I break it down:
- You will learn what the lazy launch method is and how it differs from other ways to launch
- I share with you what situations or circumstances are best for a lazy launch to be successful
- What downfalls of the lazy launch you need to be aware of before deciding that lazy launches are for you.
Enjoy!
Lou xx
037: Social media is an amazing tool but it doesn't come without its downsides. More and more people are becoming frustrated with it and are considering stepping away from it.
So the question is...do you absolutely need social media to launch an online course, or could you do without it?
In this episode, you will learn:
- Why social media is NOT the 'be all and end all' for launching (even if you're not a social media hater)
- How social media can be used effectively as part of your marketing funnel
- The alternatives if you're totally done with the social media rabbit hole (and there are a few options)
- My favourite launch method that I've seen great success with that DOESN'T include social media
Enjoy the episode,
Lou xx
In today's interview Christine Sheehy, a non-fiction book coach, explains how writing a book can help build authority, increase your reach, and open new doors as a course creator.
During the episode, we discuss:
- The advantages of writing a book for course creators
- Why it's important to make sure the book is closely aligned to what you do in your business
- The connection it helps build between you and your readers
- Steps to get started with the book writing process
- How to stay committed and see the book through to completion as quickly as possible.
For the episode shownotes, head over to louiseblakely.com/xx
035: Are you thinking about creating an online course, you know the topic you want to teach...but that's as far as you've gotten?
If this is you, you're definitely not alone. It's time to get clear on the process you need to follow, so you can stop thinking about it and start taking action.
In this episode, I walk you through the five steps you need to take, to move from thought to having a real offer out there getting sales. The order you do these things is important too, so tune in to hear the five steps. The sooner you listen, the faster the process will be, and you can get your course out there.
Sign up for Create Your Dream Offer Bootcamp:
https://www.loublakely.co/dreamoffer
--
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034: I love making predictions on what's to come! There's a lot changing out there at the moment, and in this episode I'm looking at how that is going to affect those of us who are creating and launching online courses this coming year in 2023.
It's savvy business to be looking at what's happening out there in the world, and think how they will impact your space, and then get ahead of the game! This is what creates a winning business.
One thing I know for sure - online courses are not going anywhere!
View the shownotes here: https://www.louiseblakely.com/34
Enjoy,
Lou xx
--
Sign up for private coaching with me in 2023 here:
louiseblakely.com/coaching
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
Follow me on FB:
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033: We're about to hit a new year, so today I wanted to remind you of the most powerful way to make it beyond epic!
In this episode, I share the story behind creating this podcast, one of my clients biggest lessons learnt after running her own launches, and the first step to pretty much everything!
View the shownotes here:
https://www.louiseblakely.com/33
Enjoy!
Lou xx
--
Sign up for private coaching with me in 2023 here:
louiseblakely.com/coaching
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
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032: January and February can typically be the slowest months of the year for many businesses, particularly here in the Southern Hemisphere. So what can we do to avoid this?
It all comes back to what you do NOW - simple, easy things that can mean you start the new year with momentum, rather than starting from zero.
In this episode, I share with you 3 easy things you can do this week that won't take you much time, but will ensure that you're ready to start 2023 with a bang.
View the shownotes here:
https://www.louiseblakely.com/32
Thanks for listening,
Lou xx
--
Sign up for private coaching with me in 2023 here:
louiseblakely.com/coaching
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
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In today's episode, I interview Leeann Bassett, a social media consultant and coach who teaches social media.
Not too long ago, Leeann was busy working with her done for you clients, running workshops and coaching private clients...she started to realise that this type of business was not scalable and was leaving her exhausted.
So Leeann decided to create an online course, and has since gone on to launch 4 times, with many great learnings along the way.
In this episode, she shares:
- How she went from no online course to 4 successful launches
- Why she decided to invest in private coaching to help her along the way
- The many learnings she's had on this journey
If you're considering creating a course in 2023, this episode is a must listen!
To find out more about Leeann, view the shownotes here:
https://www.louiseblakely.com/31
Enjoy!
Lou xx
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
Follow me on FB:
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Are you looking for support while you create and launch your online course, or you want to work on improving your launches?
In this episode, I share with you what high level private launch coaching involves, so you can decide if it's the right option for you or not. I compare it to group coaching programs, masterminds and online courses. Choosing the right option for you based on what level of support you need is something that's going to greatly impact your results.
Private coaching is something I offer, it's something I love to do and it gets results. I've opened up limited private coaching spots for 2023, if you're interested to apply then head over to louiseblakely.com/coaching.
View the shownotes here:
https://www.louiseblakely.com/30
Thanks for listening,
Lou xx
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
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In this episode, I'm answering a question from my audience! If you've launched a few times, you've got a good program, course or membership, you've got students in your program...but you're stalling on launching again, this is a must listen for you.
View the shownotes here:
https://www.louiseblakely.com/29
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
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https://www.instagram.com/loublakely_/
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Are you 2-3 launches in, and instead of growing, each launch is either producing the same results or even getting lower? You're not alone! In this episode, I dive into why this is, and what you can do about it now.
View the shownotes here.
--
Do you want to apply for a private coaching spot in 2023? Head over to https://www.louiseblakely.com/private-coaching
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Need quick help with your next launch? Sign up for one of my VIP Days here:
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027: After posting my guest interview with Kirsten Morrison about how to embrace Human Design in your online business, someone reached out to me asking for further details on how HD has impacted me in my business and life.
So in this episode, I answered that question. Human Design has impacted me in so many ways, and there's so many different levels of that. I do a deep dive into this in this episode.
I'm a Manifesting Generator 2/4 sacral authority and I will share how I've integrated different parts of this into my life.
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here
Click to join me on IG
...
026: Today I'm interviewing Kirsten Morrison and we're talking all things Human Design.
Learning my Human Design and working with Kirsten has literally changed my life, so I want to share this goodness with you all.
Understanding your own Human Design brings so many gifts, it really allows to tap into your innate individuality and it also helps you operate better in many areas of life, one being in online business.
We're often told what to do, what we should do, and the prescribed framework for success, but it doesn't work for many people. So in this episode, we dive into what will work based on your Human Design, as well as how to use it in your launches.
All links are in the shownotes here:
www.louiseblakely.com/26
025: In this episode, I'm cutting straight to the point and answering the question...how much time do you need to launch an online course?
One of the biggest reasons I notice that people don't go ahead with launching an online course is because they don't have the time (or think they don't have the time). So in this episode, I want to be straight up with you - creating an online course DOES TAKE TIME. But how much time - that depends. And that's what I'm diving into today.
In this episode, I'm talking about:
- How long it will take you to launch a course
- How much time do you need after your launch
- How much time per week you will need to set aside during that time
- How to fast track the launching process (yes please!)
You can find the shownotes here:
www.louiseblakely.com/25
To sign up for the free masterclass, click below:
www.loublakely.co/masterclass
Enjoy!
Lou xx
024: In this episode I’m diving into a very important topic and something that is vital to wrap your head around if you want to be successful selling online courses and other digital programs online.
It’s the difference between simply creating and selling a course, vs. creating offers!
This is important because just offering up your product to your audience is not going to result in the flow of customers you want for your newest online course or program.
Too many people experience the situation where they spend a lot of time putting a course together, only for it not to sell. I do not want this to happen to you!
So this is why learning how to create an offer is important.
In this episode, you will learn:
- Why creating a course with simple product marketing doesn’t convert to sales
- What is an offer and how is it different from your product?
- The key parts of an offer to attract the right customers and see success online
Enjoy!
Lou xx
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
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023: Choosing the right online tool for marketing and selling your online course is a necessary part of the process, but not something you should obsess over. Basically you want to know the options, and then pick the right option for you, so that you can get on with what is important.
(That's creating offers and selling them, of course.)
Today I'm going to be talking with you specifically about whether you should choose an all in one tool, or multiple tools and connect them all together.
In this episode, I'll be sharing:
- The advantages and downfalls of all in one software
- The advantages and downfalls of using multiple tools
- What extra tools you might need with either option
- What my recommended tool is (and a backup cheapie option)
You can check out my recommended tools in the shownotes:
www.louiseblakely.com/23
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
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022: To create and sell courses, you need online tools. Talking about the software you need is important because many people get stuck on this, and then start obsessing over what they need, what works together, how to use all the things - it can become a full time job!! And let’s face it…it can be a big distraction.
Ultimately, I want this to be simple for you, so this episode is really going to let you know what you need and just know that anything else is not essential. We’re not going for complex here, we’re going for simple!
In this episode, I'll be sharing:
- What tools you need (and don’t need!)
- One thing that everyone thinks they need but you absolutely don’t to sell courses successfully
- How to choose your tools and move on
- How to change the way you view these expenses in your business
You can check out my recommended tools in the shownotes:
www.louiseblakely.com/22
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
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021: This episode of The Lou Blakely Show is a little bit different. I'm branching out from the world of offers and launching, and chatting all about multiple income streams not only into your business, but also into your life!
They say that millionaires have 7 different income streams, and in this episode I'm talking about the income streams I have set up and how they have benefited me.
I believe that having options and creating financial freedom is vital as a female - you'll hear more about my personal story in this episode, and why it's a big part of my mission in my business.
In this episode, I’ll be sharing:
- Why I do what I do - like what is the real motivator behind it all
- Why financial freedom is so important
- 7 income streams that you can build into your business and life
Thanks for listening,
Lou xx
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
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020: In this episode of The Lou Blakely Show, I'm covering what is no doubt your biggest thought BEFORE creating an online course - will people actually buy it?!
Of course you want to know this before you put the time in. So how can you be sure that people will pay for it when it comes time to launch?
In this episode, I’ll be sharing:
- Why market research isn’t going to be helpful to you here
- The power of the pre-sell
- What you should do if no one buys
Thanks for listening,
Lou xx
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
Follow me on FB:
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019: In this episode of The Lou Blakely Show, I'm chatting all about if creating an online course is right for your business.
Because it's not for everyone! But it might be for you, so listen in.
In this episode, you will learn:
- What’s the one thing you must have in order to create an online course
- Ways to know if an online course is a good option or that effort is better directed elsewhere
Thanks for listening,
Lou xx
--
Want to start creating an online course? Take the quiz here to find out the best type of digital product for you:
https://www.louiseblakely.com/quiz
Looking to get your own unique launch strategy? Sign up for one of my VIP Days here:
https://www.louiseblakely.com/vip
Join me on IG here:
https://www.instagram.com/loublakely_/
Follow me on FB:
https://www.facebook.com/loublakelycoach
018: In this episode, I'm diving deep into the most common barrier to your launching success - the mindset that launching sucks, it's hard, it's painful. These thoughts are holding you back.
I will share with you:
- How to uncover where your stories about launching really came from, so that you can bust through them
- How to change the way you view launching so that you can make launching work for you
- Why avoiding launching is not the answer
- Mantras to shift your energy and rewire your neurology around launching.
I hope you love it, just like you will love launching!
Louise xx
017: Welcome to this weeks episode of The Lou Blakely Show. In this episode, I'm tackling a very real problem with launching - how to keep your energy up during a launch!
As you know (if you've been listening), your launch success comes from the three pillars of launching - strategy, mindset and energetics. And if your energy is off, it can deplete what other good things you have going on (such as a great strategy).
So this week I'm sharing with you how you can keep your energy high during a launch. I'm saving the best (and most common energy sucker) for last, so stay tuned right to the end.
Happy listening!
Louise xx
--
Want to create your awesome and unique launch strategy with me? Book a VIP intensive here: https://www.louiseblakely.com/vip
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016: Having a launch strategy is key, but it's also important that you have a launch strategy that feels in alignment for you.
In this episode you will learn:
- What an aligned strategy will enable you to do
- What common launching advice I absolutely do not agree with
- The 7 things you must include in your launch strategy if you want to get results
- How you can then make those 7 things work for you
SHOW LINKS:
-
Read the blog post on launch debriefs: https://www.louiseblakely.com/launch-debrief
-
Want to spend a day with me crafting your unique launch strategy? Book a VIP intensive here: https://www.louiseblakely.com/vip
Let's be Instagram friends: https://www.instagram.com/loublakely_/
Find me on FB: https://www.facebook.com/louiseblakelycoach
015: In this episode, I'm sharing with you the secret that will get you back into a place of alignment and flow with your online products and launches.
It's so easy to believe that we need to choose something outside of ourselves, to learn the how from the experts in order to succeed in this space.
But what can happen when we do that is completely lose our way, the reasons why we're doing it, and sometimes all enjoyment of the process!
So in this episode, I share with you the number one secret that is going to help you get back on track in a way that works for you, created by you, for you.
I cover:
- How we're all so conditioned in online marketing to follow expert advice and disregard what we actually want
- What the Law of Action has to do with finding alignment and flow
Links/resources mentioned in this episode:
VIP Launch Intensive
Come and join me for a VIP Launch Intensive, where we dive deep into your goals, vision and desires, and you walk away with a unique launch strategy crafted specifically for you.
https://www.louiseblakely.com/vip
Digital Product Podcast Series
If you missed the 5 part series on digital products, you can find all episodes in one place here.
https://www.louiseblakely.com/series
Find the shownotes for this episode here:
https://www.louiseblakely.com/15
Enjoy!
Louise xx
014: Welcome to the 5th and final episode in the 5-part Digital Product Series, which is all about finding the perfect digital product for you!
In this episode I'm talking all about group coaching programs, to help you decide if this is the perfect type of digital product for you.
You will learn:
- What a group coaching program is and how they’re different to the other digital products
- Who is most suited to running a group coaching program
- What you can achieve with a group program
- The advantages and disadvantages of this type of product
- Some common challenges to be aware of before you get started
Listen now to learn all about group coaching programs, and if it's the right option for you.
To listen to the rest of the Digital Product Series:Episode 10: What Type Of Digital Product Is Best For You?
Episode 11: Is a Signature Online Course the Right Digital Product for you?
Episode 12: All About Monthly Memberships
Episode 13: A Deep Dive into Mini Courses
Be sure to check out the earlier episodes in this 5 part digital product series, to help you figure out the perfect digital product for you.
TAKE THE QUIZ
Take the quiz to find the perfect digital product for you
View the show notes for this episode here:
https://www.louiseblakely.com/14
Louise xx
013: Welcome to the 4th episode in the 5-part Digital Product Series, which is all about finding the perfect digital product for you!
In this episode I'm covering mini courses.
You will learn:
- What the difference is between a mini course and other course types
- The different types of mini courses - yes there's a few
- Who should create a mini course
- When a mini course is the best option strategically for you
- Things you need to know before creating your first mini course
Listen now to learn all about mini courses, and if one of them is the right option for you.
To listen to the rest of the Digital Product Series:Episode 10: What Type Of Digital Product Is Best For You?
Episode 11: Is a Signature Online Course the Right Digital Product for you?
Episode 12: All About Monthly Memberships
Stay tuned for the final episode (episode 14) in this series, where I'll be covering group coaching programs.
TAKE THE QUIZ
Take the quiz to find the perfect digital product for you
View the show notes for this episode here:
https://www.louiseblakely.com/13
Louise xx
012: Welcome to the third episode in the Digital Product Series, which is all about finding the perfect digital product for you!
In this episode I'm doing a deep dive into all things monthly memberships.
You will learn:
- What a monthly membership is.
- How to know if what you teach suits a monthly membership model, or an online course.
- How you can structure a membership to suit you (and how this impacts your price)
- The advantages to started a monthly membership in your business
- Things you need to be aware of before going all in!
Listen now to learn all about monthly memberships, and if it's the right option for you.
To listen to the rest of the Digital Product Series:Episode 10: What Type Of Digital Product Is Best For You?
Episode 11: Is a Signature Online Course the Right Digital Product for you?
Stay tuned for episodes 13 & 14, where I'll be covering monthly memberships, mini courses and group coaching programs.
TAKE THE QUIZ
Take the quiz to find the perfect digital product for you
View the show notes for this episode here:
https://www.louiseblakely.com/12
Louise xx
011: Welcome to the second episode in my five part digital product series. In this episode, I'm diving deep into one of the types of digital products - signature online courses!
In this episode, you will learn:
- What a signature online course is
- What you can achieve with a signature online course
- How to know if a signature online course is the right type of digital product for you
- What the pros and cons are of choosing a signature online course
- Why this is my fave type of digital product!
To listen to the rest of the Digital Product Series, where I'm covering signature online courses, memberships, mini courses and group coaching programs
Listen to Episode 10 here: What Type Of Digital Product Is Best For You?
Stay tuned for episodes 12 - 14, where I'll be covering monthly memberships, mini courses and group coaching programs.
Take the quiz to find the best digital product for you here:
https://www.louiseblakely.com/quiz
View the shownotes for this episode here:
https://www.louiseblakely.com/signature-online-course-podcast
010: Digital products are great and all, but choosing the wrong one could lead to a lot of wasted time, effort and heartache. Because not all types of digital products are created equal, and there are certain circumstances which may make certain types better than others for where you're at right now.
Things to take into consideration when choosing your digital product are what your goals are, what your current circumstances are with both your business and personally too, as well as what best suits your personality.
So much to consider. I've made it super easy for you to find out what digital product is best for you with my easy quiz. Take it at louiseblakely.com/quiz.
This is the first of a 5 part digital product series on the podcast, listen in to the following 4 episodes to hear the entire series.
In this episode, you will learn:
- Why creating a mastermind was the wrong move for my business
- The four types of digital products that I recommend
- The specifics you need to take into consideration when choosing your type of digital product.
Enjoy!
009: When it comes to growing a sustainable and scalable business with online courses (and other digital products), having a growing online audience is vital.
When it comes to increasing our course sales with every launch, we just can't keep launching to the same people and expect our sales to keep increasing. So growing your audience in between launches is a vital part of long term success, and it's the perfect focus while you're not launching.
In this episode, I share with you:
- 5 ways to grow your audience in between your launches
- Plus the best FB ad to use right now to help with growing your audience.
Enjoy!
008: In this episode, I share with you the three keys to creating long term success with an online course based business model.
After being involved in many launches behind the scenes and also of my own, I have noticed the major factors that result in long term launching success, and what isn't as important as most 'strategists' will have you believe.
It's possible for anyone to achieve success with this business model, but unfortunately too many people give up because they're missing one of these three things!
If you've ever felt like you've followed the perfect strategy, you've done all the things that an expert told you to do, yet you didn't achieve success with your launch, then this episode is a must listen.
In this episode, I cover:
- The place that strategy has in your launches, what it will help you achieve and what it won't.
- The importance of mindset in your launches and business in general.
- How you can tell if mindset is an area you need to work on.
- How to realise what your mindset blocks are so that you can move through them and continue to grow.
- Why some people have amazing launches and you can't help but follow along, but when you try the same strategy, it doesn't work for you.
These three keys are the pinnacle of my work as a launch coach, so they're that important. Listen in today to elevate your next launch to the next level.
007: If you're a successful service provider, it's very common to get to the point where you've decided that you'd quite like to create another revenue stream with an online course. Or maybe you're actually done with your client-based model altogether and you really want your time and freedom back by moving over to digital products.
The biggest limitation when making this transition is going to be your TIME! Because service providers are busy people, it's a time consuming business model.
The question is how to do this successfully!
This is where I see most people get stuck. It's simple to add on a digital product as an extra and carry on, but how do you actually work towards replacing your income with your digital product sales, so that you can actually wave goodbye to your client work?
There are a few different options here, and it also depends on where you're at. So in this episode I do a deep dive into:
- The important questions you need to ask yourself before deciding on your pivot plan.
- Are you going to burn the boats or are you going to transition over one step at a time?
- Why having a backup revenue stream can be very useful to have while you transition, and what your options are for this.
- How to work out what clients are worth keeping, and which ones may actually be costing you money.
- How to re-align your client load to work for you so that you now have good revenue and spare time, giving you the time and energy you need to build your business by design.
- The time management tactic that I've used to successfully get hours back in my week - perfect for finding the time to create that new product.
This episode is packed full of info and includes my tested and proven strategies to successfully move from a client-based service provider business model to that freedom- based online course based business.
006: Are you an online service provider who 100% wants to add an online course to your business, but even with the best of intentions, you still haven't?
Maybe it was part of your 2022 goals, but you haven't taken any action yet.
If so, this episode was made especially for you.
I'm really interested in the intersection between online marketing strategy and our own humanness! And why we all have the strategies at our fingertips, yet we still don't follow through and commit...even when we really want the end result?
What are we really afraid of?
In this episode, I explore three reasons why you still haven't created your online course, despite the best of intentions.
If you want to draw the line in the sand and move forward with purpose, clarity and conviction, listen in to this episode.
Louise xx
005: I've seen this one a lot - someone creates an online course, then pops it on their website, waiting for the sales to roll in.
But then nothing happens....no sales, and all that hard work is for nothing. So in this episode, I'm talking about whether you should put your online course on your website, or not?
In this episode, you'll learn:
Should you put your online course on your website, or not?
The key reasons why online courses on website do not sell
What you can do instead to create demand for your product, get more sales and scale your digital product offer.
Find the shownotes here:
louiseblakely.com/5
004: Have you ever created a digital product offer that's selling successfully but something has felt off?
I have. In this episode, I dig into how I felt out of alignment with my first ever digital product, despite the fact it was a success.
I share my journey to realising this and why this realisation led me to retiring it and moving onto better and bigger things.
I hope my story will also help you assess where you're at, if you're at all feeling resistance to launching an offer that is working on paper, but not for you as a person.
In this episode you'll learn:
- How I came to realise I was out of alignment with my offer and how this was resulting in me not wanting to launch it
- The difference between being unmotivated and being out of alignment
- How to tell if you're out of alignment with your offer
- And what to do if you've realised that what you're offering doesn't feel good anymore
Enjoy!
You can find the shownotes here:
https://www.louiseblakely.com/ep4-retire-course
003: Why do some online courses do insanely well, while others sit on websites and fade away without a single purchase?
There are some really common mistakes that I see people making when it comes to creating and selling online courses, and in this episode, I dig deep into 3 reasons why an online course might not sell.
Because I see this happen far too often, and I want to share with you some really common reasons that your online course might not have sold the way you expected.
You will learn:
- The 3 main reasons that online courses don't sell
- The one thing your online course needs to solve in order to attract buyers
- The driver that creates demand for your online course
- What you need way more of to create awareness
So if you've created an online course that didn't sell like you thought you would, this one is for you!
002: Have you ever wondered if you would do well creating and selling online courses?
It's a great business model, but why do some people make millions, while others don't get off the ground?
In this podcast episode, I look at the common signs, traits, habits and mindsets that people adopt to become incredibly successful with digital products. And I also look at some of the signs that maybe this business model is not for you.
Tune in so that you can get started with growing your online course empire today.
001: Welcome to the very first episode of The Lou Blakely Show, a podcast dedicated to helping you create, launch and scale digital products.
Before we get into all the valuable learning and action that's to come, I wanted to take this first episode to introduce myself, give you some context about WHY I love digital products so much, and what you can expect to hear on this podcast.
Listen in, to hear:
- Who I am and what brought me here to be doing the work I'm doing
- Why I created this podcast, and why I named it after myself
- My philosophy when it comes to creating success with digital products and launching
- What it takes to grow a successful digital product business
- What you can expect from this podcast
I can't wait to have you along for the ride.
You can find the shownotes here:
https://www.louiseblakely.com/welcome-lou-blakely-show