Meredith's Husband: Recent Episodes

A professional photographer and her SEO husband

SEO for Photographers. I run an SEO agency. My wife Meredith is a family photographer. Our podcast explains how I got Meredith's website to the top of Google and answers questions from photographers about SEO and website marketing.

Wondering if Yelp reviews still matter when people search with AI?

The answer is "probably yes". It depends on a partnership most small business owners haven't heard about yet.

OpenAI just struck a deal with Yelp, meaning ChatGPT will start pulling local business recommendations directly from Yelp reviews instead of relying only on Google.

Why OpenAI needs outside sources like Yelp and Reddit
How Yelp hides five-star reviews to pressure businesses into advertising
What changes for urban vs. rural business owners
Why this partnership might not last

Dust off your Yelp profile now, because the next time someone asks AI for a recommendation near them, Yelp may be the piece of advice it hands back.

Timestamps
[0:00] Introduction
[0:33] What Yelp is and why it matters locally
[1:36] Yelp's shady review practices
[2:04] How Yelp hides five-star reviews
[2:49] Aggressive sales tactics from Yelp
[4:00] The OpenAI and Yelp partnership announced
[4:36] How ChatGPT will source local reviews
[5:31] Urban vs. rural impact for business owners
[6:29] Requesting quotes directly through ChatGPT
[7:10] Will this partnership even last?

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Are you accidentally sending Google a spam signal without knowing it?

Technically, the problem isn't the AI tool itself, it's what the AI learned SEO advice from.

Most AI models build their SEO knowledge from blogs online, and a lot of those blogs are wrong.

Keyword stuffing disguised as AI-generated advice
Why AI delivers bad advice with total confidence
The garbage in, garbage out principle
What AI connectors could change going forward

The fix isn't complicated, but it does mean learning to push back on AI instead of trusting it outright.

Timestamps
[0:00] Introduction
[0:56] Reviewing student websites during onboarding
[1:14] The spam signal students didn't know they created
[1:38] Students blaming ChatGPT and Claude for the advice
[2:08] Why AI isn't built as an SEO expert
[2:42] The garbage in, garbage out principle
[3:07] Why we trust AI even when it's wrong
[3:37] How to push back on AI for better answers
[4:43] What AI connectors could fix
[6:09] The App Store comparison and where connectors are headed

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Is a photo credit worth anything for SEO if the business won't link it?

Technically, an unlinked mention isn't as valuable as a link, but it's a lot closer than people believed in the past.

A leaked piece of Google's algorithm showed unlinked mentions carry real weight, and AI search tools are making that gap even smaller because AI struggles to follow links the way a person does.

Why links have always mattered so much in SEO
What the Google algorithm leak revealed about unlinked mentions
Why AI is bad at following links but good at finding mentions
What makes a mention "authentic" versus "inauthentic"

Photographers no longer need to hold out for a linked credit. An accurate, relevant mention is enough to move the needle, and asking for a link shouldn't be a dealbreaker anymore.

Timestamps
[0:00] Introduction
[0:30] Why this episode matters for photographers
[1:43] Why links have always mattered in SEO
[3:18] What the leaked Google algorithm revealed about unlinked mentions
[4:00] Why AI struggles to follow links the way people do
[5:36] An example of AI failing to count blog articles
[7:00] Google's role in creating the technology behind AI search
[9:28] Why relevance matters for mentions and links
[10:02] Authentic versus inauthentic mentions
[11:53] Naming your business accurately in a mention

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Should you trade links with another business, or will it hurt your SEO?

Technically, links are one of the most important ranking signals Google has, but not all links carry the same weight.

The real issue isn't trading links occasionally, it's when link trading or low quality backlinks make up too large a share of your overall link profile.

Reciprocal links and why Google treats them differently than natural links
When trading links with a colleague is normal versus a spam signal
What toxic backlinks actually are, and why Semrush warnings are often overblown
Why manual link penalties rarely happen anymore

Focus on earning links naturally, and you won't need to worry about a handful of reciprocal links or an alarming Semrush report.

Timestamps
[0:00] Introduction
[0:30] Reciprocal and toxic links overview
[0:50] Reciprocal link question
[1:35] Why links matter to Google
[2:15] High school analogy
[3:00] What counts as a reciprocal link
[3:40] Reciprocal link networks and Google's rule change
[5:15] Rule of thumb for reciprocal links
[6:50] Toxic backlinks question
[7:30] What makes a backlink toxic
[8:50] Manual penalties and why they stopped

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Is AI getting better at doing SEO, and does that mean you can eventually just hand it the whole job?

AI does continue to improve, but better AI doesn't change the difference between using a tool and relying on one. If everyone could press the same "do my SEO" button, the button can only ever make you even with everyone else, never ahead of them.

This episode discusses:

Using AI vs relying on AI
The "Garbage in, garbage out" principle
Feeding your AI project the right data
The hammer analogy

You'll walk away understanding which parts of SEO to hand to AI, and which parts still require you to make the decisions.

Timestamps
[0:00] Introduction
[0:35] The two most common listener questions
[1:25] Using AI vs relying on AI
[1:50] Why out-of-the-box AI is not an SEO consultant
[2:15] Where AI connectors are headed
[3:00] The colleague who refused to adapt
[4:45] Garbage in, garbage out
[5:00] Feeding your AI project the right data
[6:20] The hammer analogy
[7:45] Why one-button SEO keeps you even with everyone else

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Can I just ask Claude or ChatGPT to do my SEO?

Technically yes, but there are three potential problems every website owner needs to understand first.

Remember AI's objective is to make you happy in the immediate term. That doesn't always mean the same thing as giving you good advice.

AI delivers tips with complete confidence whether it's right or wrong
AI has no strategic framework
AI often bases suggestions on SEO myths

This episode explains all three, and the alternative that's coming soon

Timestamps
[0:30] Introduction
[1:32] Confident Advice Can Be Wrong
[1:53] Garbage In Leads To Garbage Out
[3:42] The Hidden Text Spam Example
[6:16] Why Random Tips Fail SEO
[7:48] Training AI Replaces Prompt Engineering
[10:15] Sam Altman on AI and Your Job
[12:02] Building an SEO Database With Strategy
[14:15] The Future of SEO With AI
[14:40] Closing

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Google released updated guidance for optimizing websites in both traditional and AI-powered search. The message is clear: SEO hasn't changed as much as you think. In this episode, Meredith's Husband walks through the new guidance from Google's and explains what it means for you as a website owner.

Get the full article with links discussed in the episode:https://www.meredithshusband.com/blog/google-ai-seo-guide

Timestamps
[0:00] Introduction
[0:42] Why AI bots still use Google for search
[3:42] AI plus SEO crash course update
[5:56] Walking through Google's new guidance document
[6:45] Is SEO still relevant for AI search?
[9:00] Creating unique, helpful, people-first content
[13:31] Technical structure that supports visibility
[15:29] Myth busting: chunking, LLMS.txt, and more
[18:22] Agentic search experiences
[19:00] Summary: Four Key Points from Google

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Google's recent developer conference announced several updates worth paying attention to as a local business owner. This episode breaks down what those announcements mean for your website, including a new AI detection tool, changes to Google Business Profiles, a long-overdue update to Google Search Console, and key findings from an AHREFS study on how AI search engines actually send traffic, and how you can get cited more often.

Timestamps
[0:00] Introduction
[0:30] Overview of Google developer conference updates
[1:05] AI-generated image detection and YouTube disclosure requirements
[3:10] Google Gemini and Google Business Profiles
[3:51] AI impressions now tracked in Google Search Console
[4:45] AHREFS report: word count and AI citations
[6:10] ChatGPT vs. Google: traffic comparison
[7:20] How ChatGPT cites results for purchase-related searches
[8:15] AI citations pulling from deeper in search results
[9:10] Tips for getting cited in AI search and newsletter mention
[10:05] Closing

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A listener asks whether Ubersuggest's $290 lifetime plan is worth it as an alternative to Semrush. The answer covers the founder's reputation, why lifetime pricing at that level raises red flags, and what Adobe's $2 billion acquisition of Semrush might signal about the tool's long-term value.

Timestamps
[0:00] Introduction
[0:45] The question: Is Ubersuggest worth $290 lifetime?
[0:57] What Ubersuggest claims to do
[1:11] Neil Patel's history in the SEO industry
[1:33] Why past reputation matters when choosing tools
[3:17] The problem with lifetime subscription pricing
[4:21] Adobe acquires Semrush for $2 billion
[4:37] What that acquisition signals about Semrush's value
[5:29] Recent changes to Semrush before the deal
[6:42] Final recommendation on Ubersuggest

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Google's developer conference just delivered what may be the most significant shift in SEO in years. Meredith's Husband breaks down what Google announced about AI-powered search, why website traffic will decrease for most owners, and why that can be good news for photographers and small business owners who want more qualified visitors and fewer window shoppers.

Timestamps
[0:00] Introduction
[0:26] Why Google's announcement matters for SEO
[1:23] The end of the 10-link search results page
[2:20] What search results will look like instead
[2:52] Critics say fewer options hurts consumers
[3:30] Why Google was already making choices for you
[4:47] How conversion rates will change with AI search
[5:45] Is SEO still worth doing if traffic drops
[6:10] What will actually change in how you do SEO
[6:37] Final thoughts and what is coming next

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Your Google Business Profile is often the first thing a potential client sees when searching your name, and most small business owners leave it incomplete. In this episode, Meredith's Husband walks through 12 must-do steps to optimize your profile, including why using a real address beats a service area every time, how to use the "From the Business" section to stand out, and why your reviews strategy matters more than you think.

Timestamps
[0:00] Introduction
[1:33] Two goals: stronger impressions and better local visibility
[4:00] Step 1: Business name
[4:15] Step 2: Cover photo
[5:30] Step 3: Service area vs. address
[8:45] Step 4: Logo
[9:30] Step 5: Business phone number
[10:45] Step 6: Products and prices
[12:30] Step 7: Product categories
[13:30] Step 8: From the business
[15:50] Step 9: Updates
[17:00] Step 10: Reviews
[19:30] Step 11: Social media profiles
[21:20] Step 12: Photos
[24:30] Summary and what comes next

Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400

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Your website navigation is doing more damage than you might think. Meredith's Husband walks through three common mistakes photographers and small business owners make with their main nav, why each one hurts both SEO and conversions, and what to do instead so that Google, AI search, and potential clients can all find exactly what they need without hunting for it.

Timestamps
[0:00] Introduction
[0:30] Why service pages are the foundation of your website
[1:45] Mistake one: not having dedicated service pages
[3:10] What a service page needs to include
[4:30] Mistake two: hiding service pages in dropdown menus
[5:45] Why AI search cannot interact with dropdown navigation
[6:30] Where service pages should appear in your main nav
[7:15] Mistake three: giving service pages clever or unclear names
[8:20] Why boring navigation names help both users and Google
[9:30] How to audit and fix your navigation

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Two common Google Search Console questions get answered in this episode: what it means when impressions are rising but average rankings stay flat, and whether keywords still matter for blog posts. The short answer on rankings might surprise you. And the advice around blogging and keywords could save your site from a problem that looks like progress while quietly making things worse.

Timestamps

[0:00] Introduction
[0:24] Listener question: impressions rising but rankings unchanged
[0:49] What impressions and average rankings mean in Search Console
[1:50] Why rising impressions with flat rankings is actually a good sign
[2:20] How new keywords entering the index affect your average ranking
[3:15] Why average ranking is a misleading metric to track
[3:55] Meredith's question: are keywords still important for blogs
[4:22] What bloggers offering "keyword-included" posts are actually doing
[5:00] Keyword cannibalization explained
[5:45] What the right keyword strategy for blogs actually looks like
[6:35] Why keyword stuffing in blogs works against you

Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400

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Most photographers rely on AI tools that hand them the same baseline everyone else gets. This episode breaks down why that approach keeps you stuck in the crowd with mediocre results. Meredith's husband talks about how building a custom AI engine, using your own data, is the necessary first step in getting ahead of the crowd.

Timestamps
[0:00] Introduction
[0:28] The problem with off-the-shelf AI SEO tools
[1:15] Why generic AI output makes you like everyone else
[2:02] Why AI needs your specific information to work
[3:05] What data to collect and when in the program
[4:10] What the AI system actually produces
[5:00] How competitor research works and why it matters
[6:18] AI versus consultant: speed, quality, and tradeoffs
[7:30] Taking your own job before someone else does
[8:45] Strategy vs. tactics: where AI gives you the real edge

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Three listener questions, three straight answers. This episode covers what agentic AI actually is and why over-relying on it is a risk, whether an LLMS.txt file is worth having on your site, and what Google really does when it detects AI-written content. If you have been uncertain about any of these topics, this episode gives you a clear, practical take on where things stand right now.

Timestamps
[0:00] Introduction
[0:35] What is agentic AI?
[2:10] Why agentic AI is not fully trustworthy yet
[4:26] How agentic AI affects SEO and creative work
[5:49] What is an LLMS.txt file?
[6:46] Why LLMS.txt files are not being accessed much
[7:52] Should you keep your LLMS.txt file?
[8:39] Will Google penalize AI-written content?
[9:44] What content is actually ranking on Google now
[11:06] AI as a writing partner, not a replacement

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Meredith's Husband breaks down why SEO and AI search sound so confusing and why the confusion is mostly by design. The SEO industry benefits from complex-sounding language, but the rules behind all of it are common sense. This episode explains why no one should feel locked out of understanding how it all works.

This Episode...
[0:00] Introduction
[0:24] Why SEO sounds confusing
[1:12] Why computer people use specific terms
[2:04] How SEO consultants benefit from confusion
[3:18] The thin line between expertise and gatekeeping
[4:06] A client who valued clear explanations
[5:02] How the mentoring program handles this differently
[5:48] Why AI has added more confusion to SEO
[6:30] AI search still uses search engines
[7:24] Training data vs. live search results
[8:30] Google as the foundation for all search visibility

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Wondering about AI and/or SEO?👉 Send your questions!
https://www.meredithshusband.com/podcast

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This Episode...Meredith and her Husband tackle listener questions about AI and SEO. The episode covers whether tools like ChatGPT do SEO on their own, why content still matters with AI & "Zero Click Search" and what website owners should do differently right now to better prepare for AI search.

Questions this episode:
[1:08] Can AI tools like ChatGPT actually do my SEO for me?
[3:17] If AI search gives people the answer without clicking through to my site, what's the point of having content?
[6:47] What should I actually be doing differently with my website right now to prepare for AI search?

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Most SEO advice, including what AI suggests, starts with picking a keyword and trying to rank for it. That approach works against how Google actually evaluates your site. This episode breaks down a smarter strategy: build on what Google already thinks you're good at, then expand from there. A real-world case study shows how one blog became a full content hub that drove qualified traffic for years.

Timestamps

[0:00] Introduction
[0:35] How AI changed the SEO workflow
[1:20] Where AI gets strategy completely wrong
[2:15] The common mistake of targeting unranked keywords
[3:25] Going with the flow instead of against it
[5:50] How competitor research actually works
[7:00] A content hub case study
[8:45] What to do when starting from scratch
[9:50] Why imperfect content beats no content

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If you've been using ChatGPT and you're thinking about switching to Claude or another AI model, the biggest obstacle isn't the technology. It's the time you've already invested. This episode covers why people are leaving ChatGPT right now, why staying on the sidelines entirely isn't a real option, and the practical methods available for moving your personalization and workflows from one AI model to another without starting from scratch.

Timestamps
[0:00] Introduction
[1:15] Why people are switching away from ChatGPT
[3:30] The AI ethics and military controversy
[5:45] Why ChatGPT is better at design (and the tradeoff behind it)
[11:00] Why avoiding AI altogether isn't a real option
[13:45] The challenge of switching
[16:00] Method one: copy and paste a single chat
[17:30] Method two: migrate project rules
[19:00] Method three: account vs. memory import
[21:15] How to ask AI for help switching

The Claude Memory import feature!

https://medium.com/ai-software-engineer/claude-just-launched-memory-import-now-you-can-cancel-chatgpt-faster-67d53ebacddb

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You've probably heard this common advice about using blog categories and tags, and it may be demoting your entire website in Google. This episode breaks down why putting keywords into your tag and category names is often a spam signal and how to do it the right way, using a simple analogy.

Timestamps
[0:00] Introduction
[0:45] Why this mistake affects over 80% of new students
[1:30] How Google's spam team works
[2:15] Why categories can be a spam signal
[3:00] Tags have the same problem
[4:30] The clothing store analogy
[5:45] Use tags as filters, not navigation
[6:30] What to do first: remove keyword-based tags
[7:15] What to expect after making the fix

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AI-generated content has a voice problem. In this episode, Meredith's Husband explains how to fix it using "shots" so your content ends up sounding more like you instead of a machine. This is the practical starting point for using AI to help write without losing your voice in the process.

Referenced in this episode > Mentoring Program

Timestamps
[0:00] Introduction
[1:15] Why Meredith is stepping back from the podcast
[2:30] What has changed about formatting content for AI
[4:00] Writing for people vs. writing for machines
[5:30] Using AI to help create content vs. creating content for you
[7:00] What "shots" are and why they matter
[9:00] How to collect examples of your own writing
[11:00] Using competitor sites as style examples
[13:00] How to use Projects and knowledge documents in AI tools
[15:30] Setting rules and doing iterations

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A quick update episode covering recent AI news, including a side-by-side comparison of ChatGPT and Claude for cartoon image generation, major announcements from OpenAI and a look at what the removal of "safety" from OpenAI's mission statement might mean for users who care about where their data and dollars go.

RESOURCES MENTIONED in this episode:
Design Sample, ChatGPT vs. Claudehttps://www.meredithshusband.com/design-sample

OpenAI Privacy Policyhttps://openai.com/policies/privacy-policy

Episode Timestamps
[0:00] Introduction
[0:28] ChatGPT vs. Claude image generation comparison
[1:45] Meredith tests the same cartoon prompt in both tools
[3:10] When Claude is actually the better design choice
[4:02] OpenAI retires older models, 5.2 is now default
[4:45] ChatGPT rolling out advertisements
[6:00] What the Google Ads model tells us about AI ad integration
[7:15] Contact syncing and the Meta playbook
[9:30] OpenAI removes "safety" from its mission statement
[11:20] Why Claude and Anthropic have become the preferred alternative
[13:00] How to move your projects from ChatGPT to Claude

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This episode breaks down strengths and weaknesses between ChatGPT, Claude, Gemini, and Perplexity across the things that matter for us, the people who actually use them. For each AI model, we consider factors:

Personality
Memory
Writing
Graphic design
Strategic thinking
Technical guidance
SEO work

Timestamps
[0:00] Introduction
[0:24] Which AI is best? The question explained
[1:40] ChatGPT: the most popular, not necessarily the best
[2:43] Comparing personalities across all four tools
[4:54] Gemini: accurate but dry
[5:26] Claude: the dependable middle ground
[6:03] Perplexity: the one that uses all the others
[8:05] Memory features compared
[9:39] Writing: which tool handles it best
[13:12] Graphic design: a clear winner
[14:25] Strategic thinking and daily planning
[17:01] Technical how-to guides: Gemini's advantage
[17:08] Voice features across platforms
[18:44] SEO tasks: Claude's strength

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Meredith's Husband shares recent AI developments, including a piece of advice from Sam Altman, ChatGPT's personalization updates, and concerns about safety issues at OpenAI. He reviews alternative AI models including Google Gemini 3.0's impressive benchmarks, Amazon's new releases, and explains why Claude remains his preferred choice due to Anthropic's transparency and ethical approach to AI development.

Timestamps:
[0:00] Introduction
[0:42] Sam Altman's quote on AI and jobs
[1:06] ChatGPT's new customization features
[2:15] Safety concerns and lawsuits against ChatGPT
[4:50] Google Gemini 3.0 benchmarks and performance
[6:32] Amazon's entry into AI models
[7:16] Chinese AI models and international competition
[7:44] Claude and Anthropic's transparent approach
[8:14] Anthropic's AI safety testing example
[10:12] Claude's real-time project updates
[11:24] Choosing AI tools based on ethics

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👉 Get the AI Strategy Prompt

Episode Summary:
Learn how to use AI as your strategic assistant to break down goals into actionable steps with clear timelines. Meredith's Husband shares a free prompt template that helps you decide what to do, what not to do, and when to stop—turning AI from a productivity tool into a planning partner that helps you follow through on what matters.

Timestamps:
[0:00] Introduction
[0:27] Why order matters in achieving goals
[0:57] AI as strategic assistant vs task automation
[2:09] Breaking down goals into momentum-building steps
[2:35] Learning what not to do
[3:17] Making AI your strategic partner
[4:18] Strategy session prompt walkthrough
[5:42] How to get better results from AI planning
[7:42] Honest input creates useful output

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Listeners ask about image galleries and SEO, spammy URLs, linking strategies, Google verification videos, moving cities, and image alt text. We cover when to change URLs (almost never), how page traffic matters more than authority for internal links, and why your address needs to be identical everywhere online.

Timestamps

[0:00] Introduction
[0:47] Do image galleries at the top of pages hurt SEO?
[3:47] Why you should (almost) never change your URLs
[7:18] Should you link from popular blog posts to other pages?
[8:08] What's the deal with Google's new video verification?
[9:35] First steps after moving your business to a new city
[12:29] Should you include your business name in image alt text?

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AI+SEO Mentoring → https://www.meredithshusband.com/program/mentoring

Avoid these six SEO pitfalls in 2026 to stay ahead of the competition. Learn why relying on AI to do all your work, blogging just for volume, treating AI and SEO separately, and chasing shiny new tactics will hurt your long-term visibility and make you replaceable.

Timestamps

[0:00] Introduction
[0:31] The do-it-for-me approach
[1:51] Adding no value makes you replaceable
[3:05] Volume over quality
[3:33] Don't blog just to blog
[4:20] Don't treat AI optimization and SEO separately
[4:47] Don't use tools just because they say they have AI
[6:07] Bonus: Don't chase tactics
[8:13] Your job is to provide value

Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400

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Get the AI Opt-Out checklist:https://www.meredithshusband.com/blog/177-ai-opt-out

In this episode, we revisit how visual artists can protect their work from being used to train AI models without undermining their discovery in AI search. We break down what “training opt-out” really means, why robots.txt blocking can harm visibility, and how to use platform-specific tools and privacy settings from OpenAI, Google Gemini, Meta, Anthropic, DeviantArt, and others. We also highlight advocacy groups working on AI regulation for creators.

Timestamps
[0:00] Episode Introduction
[0:24] Revisiting AI Training Opt-Out
[1:07] How AI Collects and Uses Creative Content
[1:53] Legal Landscape and Current Laws
[2:37] Why This Matters for Visual Artists
[3:28] Visibility vs. Training Tradeoffs
[4:18] Why Robots.txt Blocking Can Hurt Discovery
[5:21] Platform-Level Opt-out Strategy
[6:59] Real Examples (OpenAI, Anthropic, Meta, DeviantArt)
[8:36] How This Helps Future Regulation

Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400

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This episode looks ahead to 2026 as a transition year for AI, search, and work. It explains why the next stage of AI is less about replacement and more about adaptation, and how small, practical habits now can help website owners, and people, stay relevant and valuable in a rapidly changing environment.

Timestamps

[0:00] Introduction
[0:42] Why 2026 is a transition year for AI
[1:31] Job loss fears and historical parallels
[2:12] Why AI replaces hesitation, not people
[3:32] Learning AI without overwhelm
[4:10] Choosing an AI tool to start with
[6:14] Why better inputs create better outputs
[8:10] Using projects or GPTs for memory
[10:19] Where AI memory breaks down
[11:26] Using dates to anchor AI context
[14:00] Blogging as a practical AI starting point

Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400

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Send me your AI/SEO questions!
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In this year-end episode, Meredith’s Husband and Meredith unpack how AI reshaped search in 2025—and why SEO didn’t die, but changed. They explain the shift from the attention economy to a trust economy, how AI tools now influence search behavior, and what website owners should understand heading into 2026 without panicking or starting over.

Timestamps

[0:00] Introduction
[0:42] Why 2025 marked a turning point for search
[1:10] How AI adoption accelerated during the year
[1:58] Google AI Overviews vs traditional search
[2:27] The rise of AI-powered search tools
[3:52] How content creation changed in 2025
[4:37] The shift from attention economy to trust economy
[5:51] Why SEO did not die
[6:30] Creating content for AI and people
[10:16] Why SEO still matters going into 2026

Try WisprFlowhttps://wisprflow.ai/r?CHRIS37400

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

Choosing a WordPress theme isn’t just a design decision—it has long-term implications for site speed, stability, and SEO. In this episode, Meredith’s Husband explains why many popular themes create hidden problems, how theme “bloat” happens, and what to look for when choosing a theme that won’t slow your site down or break during updates.

Timestamps

[0:00] Introduction
[0:33] Why WordPress themes matter for SEO
[1:14] The problem with too many theme options
[2:04] How theme marketplaces work
[3:20] What “bloated” themes really mean
[3:52] How excess code hurts performance
[5:58] The ideal (but unrealistic) custom theme scenario
[6:40] Cheap themes vs. quality marketplaces
[7:11] Using reviews to spot red flags
[8:32] Why Showit can be a safer middle ground

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

This episode shows how to pick the best blog posts to rewrite for stronger SEO and AI search visibility using Google Search Console. You’ll use impressions to spot what Google already surfaces, avoid keyword cannibalization by consolidating overlapping posts, and turn recurring topics into content hubs instead of guessing what to write next.

Timestamps

[0:00] Introduction
[0:28] The goal: choose blogs to rewrite for AI + SEO visibility
[1:02] “Follow the breadcrumbs” using Google Search Console
[1:20] Why “blogging is good for SEO” is too vague to execute
[2:17] Why revisiting old posts is a core blogging skill
[3:58] Impressions explained (visibility beyond page one)
[4:45] Filter Search Console to view only blog page URLs
[5:01] Prioritize the posts with the most impressions
[5:46] Spotting keyword cannibalization in the Queries tab
[6:38] Consolidate posts + delete the weaker one + 301 redirect

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

This episode breaks down how to structure website content for the emerging trust economy. You’ll learn the three technical steps every site should take (LLMS file, navigation, page length) and how to format blogs so both people and AI instantly understand your content.

Timestamps[0:00] Introduction
[0:24] From attention to trust economy
[0:56] AI becomes an information filter
[1:36] Using AI vs Google
[1:57] Why clarity matters
[2:56] The role of an LLMS.txt file
[3:44] Navigation that AI can actually read
[3:58] Why page length matters
[6:21] How to format content for AI and people
[10:05] Updating old blogs with AI-first structure

ResourcesHow to Create an LLMS filehttps://www.meredithshusband.com/blog/create-llms-txt-file

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Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

This Q&A episode covers three big concerns for photographers and small-business owners: whether to batch website changes or make them gradually, how to interpret drops in Google traffic in the age of AI and zero-click search, and how different website platforms (Pixieset, PhotoBiz, Webflow, WordPress, Wix) really stack up for SEO. You’ll learn what to worry about, what to ignore, and when it’s time to plan a platform migration.

Timestamps

[0:00] Holiday weekend intro and format change
[0:45] Google’s new AI shopping and gift-idea features
[3:40] Should you batch website changes or make them slowly?
[5:55] Why steady traffic declines are normal in the AI era
[7:30] How zero-click search and AI change buyer behavior
[8:25] Diagnosing sharp, sudden drops in traffic (forensic SEO)
[9:35] Is Pixieset actually good for SEO?
[11:30] Why PhotoBiz’s SEO advice raises red flags
[13:30] When to move off Squarespace or PhotoBiz
[14:30] Webflow, Wix, WordPress, and hosting recommendations

--

Send me your AI/SEO questions!
https://www.meredithshusband.com/podcast

This episode explores the shift from the “attention economy” to the emerging “trust economy,” why we’re all overwhelmed, and how creators can stand out in an era of AI-generated content. Meredith’s Husband breaks down practical ways website owners can build trust, create pattern-breaking content, and avoid blending in with generic AI blogs.

Timestamps

[0:00] Introduction
[0:24] The rise of social media and attention as currency
[1:33] Spending 110% of our attention
[2:28] ADHD-like overwhelm in modern life
[3:27] Phones and constant content access
[4:27] AI’s coming explosion in content creation
[4:51] Oversaturation and the end of the attention economy
[5:11] The trust recession
[6:07] Trust as the new currency
[6:54] How to create content AI cannot replicate

CONTACTLeave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

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Sign up for the Semrush Challenge
https://seiq.learnworlds.com/course/semrush-challenge

In this episode, Meredith's husband explains why there was no show last week and how the very first COVID-era videos he created accidentally led to a 4,000-visitor-per-month blog. He unpacks how “document, don’t create” reshaped his business, why giving away his secret sauce made him happier, and how the new one-week SEMrush Challenge can help website owners dramatically improve their technical SEO scores.

Timestamps

[0:00] Introduction
[0:24] “Welcome to Smartless” (not really)
[0:37] Why there was no episode last week
[1:23] Recording close to release because AI changes fast
[2:03] COVID boredom → early screen-share SEO videos
[2:14] “Document, don’t create” and starting a new blog
[3:21] The blog grows to 4,000+ monthly visitors with zero marketing
[4:26] Using the SEMrush free trial + blog to reach an A score
[5:06] Running the live one-week SEMrush Challenge
[7:10] Giving away the “secret sauce” shifted Meredith's husband's career
[7:16] “Don’t be afraid to blog — it might make you happier”

CONTACTLeave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

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In this episode, Meredith and her husband break down a misconception in SEO — that you need to be a technical genius to succeed. Meredith’s Husband explains why most modern website platforms already handle the “tech stuff” and why Google actually rewards usability and trust over perfection. You’ll also hear how the new SEMrush Challenge helps you reach “good enough SEO” — an A-level site score that’s more than enough to win.

Timestamps

[0:00] Introduction
[0:24] SEO isn’t as technical as people think
[0:34] How the SEO industry promotes complexity
[1:39] “Part of the problem since 2002”
[2:03] What “Good Enough SEO” means
[2:22] Why Google doesn’t care about technical perfection
[3:00] How modern platforms (Squarespace, Wix, WordPress) handle technical SEO
[4:12] Thinking like Google: What does Google really want?
[5:45] What “good enough” looks like (A-grade site, not 100%)
[7:21] Introduction to the SEMrush Challenge

CONTACTLeave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

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Did you like this episode? 👉 Cast a vote!
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Branded searches convert best. In this lesson, Meredith’s Husband walks local photographers through 12 must-do optimizations for a Google Business Profile—covering name consistency, photos, address vs. service area, products/prices, categories, descriptions, updates, reviews, social links, and image strategy—to boost first impressions and local “photographers near me” visibility.

Timestamps[0:00] Introduction
[0:24] Why revisit Google Business Profile now
[2:05] Branded searches and conversion reality
[3:32] How GBP impacts local “near me” rankings
[5:01] Step 1 — Business name consistency
[6:00] Step 2 — Cover photo that actually crops well
[7:25] Step 3 — Service area vs. address (use a real address)
[10:15] Step 4 — Logo upload and preview
[11:10] Step 5 — Local phone number importance
[12:20] Step 6–7 — Products, prices, and categories
[15:05] Step 8 — “From the business” as a testimonial
[16:20] Step 9 — Monthly updates (why it helps)
[18:02] Step 10 — Reviews cadence and request method
[20:05] Step 11 — Attach social profiles (they’re back)
[21:30] Step 12 — Photos are the attention magnet
[23:15] Optional steps teaser + vote link

CONTACTLeave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

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Many photographers lose inquiries after sending pricing. In this episode, Meredith and her husband discuss how to filter out unqualified leads before they contact you — without sounding rude. They share practical SEO and website strategies like using autoresponders, pricing placement, and smart contact-form questions to attract clients who value your work (and your time).

⏱️ Timestamps

[0:00] Introduction
[0:24] The listener’s question: filtering out low-budget inquiries
[1:00] SEO isn’t just rankings — it’s attracting the right clients
[2:30] Reframing “bad” leads as a timing issue
[3:00] The importance of fast (but friendly) responses
[4:00] How to write a personable autoresponder
[6:00] Why humor and warmth make you memorable
[7:00] Where to mention pricing without sounding rude
[8:45] Using dropdowns and checkboxes in your contact form
[10:00] Alternatives to listing price ranges
[11:15] Keeping unqualified leads for future offers
[13:00] Why “starting at” pricing works best
[14:10] Managing expectations and emotional buying behavior

CONTACTLeave Feedback or Request Topics:
https://forms.gle/bqxbwDWBySoiUYxL7

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In this episode, Meredith’s husband reacts to Meta’s marketing email promoting Click Here, a new book by Meta’s CMO, Alex Schultz. He and Meredith dissect the irony of a spammy marketing email from a supposed marketing expert, discuss the ethics of self-promotion, and reflect on the larger problem of how social media platforms manipulate attention. The episode offers valuable lessons for small-business owners on trust, transparency, and ethical digital marketing.

Timestamps

[0:00] Introduction: Meredith’s husband and Meredith open the episode with a discussion about a new marketing book.

[0:24] Discovering “Click Here”: They introduce Click Here, written by Meta’s CMO, and react to the confusing promotional email.

[1:00] Email Confusion Begins: Meredith’s husband decodes Meredith’s forwarded email and begins exploring its headline.

[1:31] The Mark Zuckerberg Endorsement: They react to Zuckerberg’s quote and how it overshadows the author.

[3:47] Early Amazon Reviews: Discussion about the initial reviews—mostly Meta insiders—and what that says about credibility.

[5:13] Spam from Meta: They point out that the marketing email itself is spam—sent without consent.

[5:50] Questionable Marketing Ethics: Meredith’s husband critiques Meta’s tactics as tasteless and self-serving.

[7:43] Meta’s Massive Email Power: They note how Meta can easily contact millions of small businesses for free.

[9:23] Social Media Reflections: They close by discussing social media’s broader effects and future content plans.

CONTACTLeave Feedback or Send us your questions:
https://forms.gle/bqxbwDWBySoiUYxL7

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In this episode, Meredith and her husband break down why marketing emails end up in the promotions or spam folder—and how to fix it. They explain the four key factors that affect deliverability: technical setup, content, engagement, and list quality. Listeners learn practical steps like verifying domain records, avoiding “pretty” templates that trigger spam filters, and boosting engagement through genuine replies to improve inbox placement.

Download the Cheatsheethttps://seiq.meredithshusband.com/c/resources/email-deliverability-tips-d968e683-fcc9-418a-a3ce-5d4e3eda58d5

Timestamps[0:00] Introduction
[0:24] Why emails land in spam or promotions folders
[1:10] Technical setup issues: SPF, DKIM, and DMARC records
[3:18] Domain reputation and sender address red flags
[6:02] Content problems: pretty templates vs. plain text
[7:47] How design and links affect deliverability
[9:54] Engagement signals Gmail pays attention to
[11:23] Cleaning your list for better deliverability
[13:27] Double opt-ins and removing inactive subscribers
[16:02] Testing and warming up your sender reputation

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Get the resources mentioned during this episode:

👉 Improve Rankings for "near me" Searcheshttps://seiq.meredithshusband.com/near-me-searches

SummaryIn this episode, Meredith's Husband tackles the question of why some photographers don't appear in "near me" searches despite having a website and Google Business Profile, revealing critical factors that determine local search visibility.

Episode Timestamps[0:00] Introduction
[0:24] Listener question: ranking in “near me” searches
[1:12] Funny “Thai Restaurant Near Me” example
[1:24] Importance of Google Business Profile
[2:11] Outdated SEO tactics with city names
[3:00] How “near me” searches really work
[3:53] Address vs. service area settings
[5:24] NAP consistency across platforms
[6:16] Local phone numbers as signals
[7:15] Reviews: quality vs. spam risks
[8:42] Keeping your Google Business Profile active
[10:00] Correct categories and completeness
[10:24] Local citations and directories
[11:16] Blogging about local venues and mobile-friendly sites

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This episode tackles the common dilemma photographers face about whether blogging still matters compared to Instagram posting. Meredith’s husband explains that blogs aren’t meant to directly bring clients but to provide long-term value, authority, and useful resources. He stresses quality over quantity, advising website owners to focus on fewer, stronger posts instead of weekly filler or AI-generated content. This helps build credibility, avoids “garbage” blogs, and makes websites more valuable to both Google and real users.

Timestamps

[0:00] Introduction and listener question setup
[0:24] The Instagram vs. blogging dilemma
[1:18] Why Instagram success still matters
[1:41] What groups say about blogging frequency
[2:47] Social media posting expectations vs. reality
[3:55] Why blogs shouldn’t be written to sell directly
[4:38] The problem with old, broken blogs
[6:35] “Garbage” blogs and how they harm SEO
[7:43] Quality over quantity: monthly vs. weekly blogging
[10:35] What makes content truly valuable

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In this episode, Meredith’s Husband breaks down confusing AI jargon—like semantic chunking, LLMs.txt files, and multimodal search—into simple, practical explanations. Website owners will learn how to spot when agencies dress up basic concepts with fancy terms, and how to apply these ideas to strengthen site visibility, structure, and SEO performance without getting misled by unnecessary jargon.

Timestamps

[0:00] Intro to IQ Builder Part Three
[0:24] Explaining the series purpose
[0:44] From SEO jargon to AI jargon
[1:24] What is semantic chunking?
[2:24] Why semantic chunking is not new
[3:44] Introducing LLMs.txt files
[4:24] How AI bots use LLMs.txt files
[5:24] Understanding multimodal search
[6:44] AI’s current limits with audio
[8:24] Final thoughts and resources

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This episode of IQ Builder simplifies confusing SEO concepts by providing five common examples of how SEO sounds confusing: meta descriptions, JavaScript, XML sitemaps, robots.txt files, and 3XX redirects. Meredith’s Husband explains how each works in plain language, using relatable examples.

Timestamps

[0:00] Introduction to Part Two of IQ Builder
[0:24] SEO made into common sense
[1:26] Myth about meta descriptions and SEO
[2:30] How users interact with title tags vs meta descriptions
[3:31] JavaScript and why it hurts SEO
[5:53] XML sitemaps explained simply
[7:09] Robots.txt as the mall security guard
[8:50] Understanding 3XX redirect errors
[10:30] Good vs bad redirects with hardware store example
[11:59] Wrapping up with common sense SEO

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In this episode, Meredith’s Husband explains why SEO seems confusing and how to make it common sense by looking at it from Google’s perspective. He debunks myths about needing a technically perfect website, secret keyword tricks, and SEO “hacks,” emphasizing instead that Google prioritizes useful, trustworthy, and easy-to-navigate websites. Website owners can benefit by focusing on clarity, user experience, and fundamentals like title tags and headings to achieve long-term SEO success.

Timestamps
[0:00] Introduction
[0:24] Why SEO Feels Confusing
[0:28] Industry Myths and Misdirection
[1:05] A Common-Sense Approach to SEO
[1:47] Myth #1: Perfect Technical Score
[2:46] Myth #2: Secret Keyword Placements
[4:24] Myth #3: Trickery and Shortcuts
[5:06] What Google Actually Wants
[7:05] The IQ Builder and Its Origins
[8:00] Title Tags Explained
[9:47] Headings and User Behavior

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This episode explores eight common misconceptions about artificial intelligence, from assumptions about autonomy and accuracy to beliefs about objectivity, originality, and job replacement. Website owners can use these insights to better leverage AI for brainstorming, fact-checking, and content creation—while staying aware of its limitations, biases, and potential errors.

Timestamps

[0:00] Introduction to the episode
[0:24] Setting up the discussion on AI misconceptions
[1:37] Misconception 1: AI is autonomous
[4:30] Misconception 2: AI understands like humans
[6:22] Misconception 3: AI is always correct
[8:25] Misconception 4: AI is completely objective
[9:39] Misconception 5: AI creates truly original work
[10:17] Misconception 6: AI has ethics and morals
[11:12] Misconception 7: AI will replace all jobs
[14:14] Misconception 8: AI is a black box nobody understands

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In this episode, Meredith’s husband unpacks the rise of “zero-click searches,” where AI summaries reduce website clicks. He explains how website owners—especially photographers—can adapt by focusing on top Google rankings to ensure visibility in AI-driven results. While traffic may decline, the visitors who do click through convert at much higher rates, making SEO more valuable than ever.

Chapter Markers

[0:00] Introduction
[0:24] Welcome to Insider’s Inbox
[0:32] Excitement about AI in SEO
[1:42] Reddit study on ChatGPT using Google
[2:31] How the test revealed Google reliance
[3:40] Introduction to zero-click search
[4:19] Fewer visits but higher conversions
[4:58] Ahrefs study: 23x higher conversions from AI traffic
[5:34] Decoupling impressions from visitors
[6:15] Implications for photographers and local SEO
[7:15] AI results tied to Google rankings

Articles referenced in this episode:https://www.reddit.com/r/SEO/comments/1m47avn/chatgpt_plus_is_secretly_googlepowered_my_hidden/
https://ahrefs.com/blog/zero-click-search/
https://ahrefs.com/blog/the-great-decoupling/
https://ahrefs.com/blog/ai-search-traffic-conversions-ahrefs/

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In this episode, Meredith’s husband debunks overhyped SEO jargon—specifically “semantic chunking”—explaining it’s simply breaking content into logical, meaningful pieces, not cutting-edge tech. He shows how such buzzwords are often used to confuse clients and sell unnecessary services. He also clarifies how AI tools search the web using existing search engine indexes, helping website owners cut through hype and focus on practical, transparent SEO strategies that actually improve understanding for both people and AI.

Timestamps

[0:00] Introduction
[0:24] Follow-up on last week’s AI discussion
[0:40] SEO industry and made-up terms
[1:06] Why agencies overcomplicate concepts
[1:55] Building trust by simplifying SEO
[2:50] Recognizing BS marketing terms
[3:15] The “semantic chunking” myth explained
[4:55] What AI says semantic chunking really means
[7:12] How AI tools actually search the internet
[9:57] Indexes and AI limitations

RESOURCES

Meredith’s Husband’s free “IQ builder” glossary of SEO and AI terms, where he debunks jargon and explains real-world value.

https://seiq.meredithshusband.com/c/iq-builder/

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This episode explores the buzz around AIO (Artificial Intelligence Optimization) and GEO (Generative Engine Optimization), explaining that they are simply new labels for what is still fundamentally SEO. Meredith’s husband reassures listeners not to panic over changing terminology. Instead, he offers practical advice on adapting websites to stay visible in AI-powered search results.

Chapter Markers
[0:00] Intro: AIO, GEO, and the Buzz Around New SEO Terms
[0:24] What AIO & GEO Mean (and Why They Don’t Really Matter)
[1:08] Agencies vs. Consultants and Why New Terms Get Invented
[2:32] Don't Freak Out: It’s Still SEO
[4:03] Google’s Guidance on AI Search Results
[5:45] Make Each Page a Complete Resource
[7:02] Combining Posts into Longer Pages
[7:58] Using Jump Links and Page Structure for AI Visibility
[8:22] What is llms.txt and Why It Matters
[10:09] Why AI Is Now Possible (Speed + Data)

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In this episode, Meredith's husband explains how to effectively measure progress on your website and with SEO. Rather than relying on keyword rankings or competitor comparisons, he emphasizes the power of small, consistent improvements — the "1% gains" rule. He shares practical ways website owners can improve navigation, headings, and call-to-actions to enhance usability, SEO, and AI visibility. The episode offers mindset shifts and actionable tips to help build a stronger site over time.

Chapter Markers

[0:00] Introduction: Why tracking SEO progress is confusing
[0:24] The wrong way to measure SEO progress
[1:03] The illusion of consistent competitors
[2:00] Comparing your site to others vs. comparing to yourself
[3:04] The 1% gains rule from British cycling
[4:18] Applying the 1% mindset to SEO and websites
[5:08] Rule of thumb: Make your website easier to use
[5:41] Fix your navigation for users, SEO, and AI
[7:34] Improve your headings and subheadings
[8:27] Simpler copy and CTAs work better

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In this episode, Meredith’s husband dives into recent insights about AI and search engines, revealing how tools like ChatGPT gather data, how much content is AI-generated, and the three key human skills needed to stay relevant. Website owners will learn how to leverage AI effectively while avoiding pitfalls, and why a hybrid approach to content creation is more likely to appear in search results.

Chapter Markers

[0:00] Intro: Insider's Inbox and Three Big Topics
[0:24] Setting the Stage: SearchGPT and AI in Search
[1:35] Study: Is ChatGPT Really Using Bing?
[2:38] The Bing vs Google Search Result Comparison
[4:15] What Powers Google AI Mode (Gemini)
[4:47] Are AI Results Citing AI-Generated Content?
[5:55] Breakdown of AI vs Human Content in AI Overviews
[7:17] Key Insight: Use AI to Help You, Not Do It For You
[8:40] Three Human Skills for the AI Era
[10:52] Curiosity, Creativity, and Making Connections

Sources mentioned in this episode:
https://www.profgmarkets.com/p/3-human-skills-that-make-you-irreplaceable-in-an-ai-world
https://ahrefs.com/blog/ai-overviews-cite-ai-generated-content-more-than-human-writing/
https://newsletter.alekseo.com/p/searchgpt-bing-google

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In this episode, Meredith and her husband discuss the overwhelming rise of low-quality AI-generated content—dubbed “AI slop”—and how it’s affecting platforms like YouTube and Pinterest. Website owners and bloggers are encouraged to create authentic, imperfect, human-driven content to stand out. The episode also explores how consumers can identify AI-generated material and why real content still matters for engagement and SEO.

Timestamps

[0:00] Introduction: Simple SEO Advice and Episode Overview
[0:24] Shaping the Podcast’s Future: Listener Feedback Survey
[1:00] What Content Resonates? AI vs. How-To vs. Other Topics
[2:10] AI Slop Explained: Bigfoot Vlogs and Content Saturation
[3:55] The Pinterest Problem: AI Images Replacing Real Content
[5:00] Stats from Ahrefs: AI on 76% of New Webpages
[6:15] Google’s Former CEO: AI to Detect AI
[7:30] Tools That Detect AI-Generated Text
[9:10] Why Detection Tools Fall Short (for Now)
[10:45] Advice for Bloggers: Imperfect, Human, Authentic Content

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This episode explores the concept of E-E-A-T—Experience, Expertise, Authoritativeness, and Trustworthiness—and how it plays a critical role in building a credible website, especially in the age of AI-generated content. Meredith's husband explains how site owners can improve their perceived authority through credentials, affiliations, backlinks, and content transparency. These factors not only build user trust but also align with Google’s evolving expectations for inclusion in AI search results.

Chapter Markers:
[0:00] Episode 151
[0:24] Intro to E-E-A-T and survey results
[1:28] AI-generated content and why E-E-A-T matters more now
[2:11] How Google developed its algorithm using human input
[3:06] E-E-A-T is not a direct ranking factor—but its components are
[4:06] Real-world parallels: professional credentials as credibility
[5:28] Demonstrating authority through affiliations and publications
[6:42] Linking to credentials and reputable sources
[7:13] Thinking like a user to evaluate trust signals
[7:45] Why E-E-A-T is even more critical in the AI era
[9:00] Mention of AI course and how to get access

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In this episode, Meredith's husband previews an upcoming mini-course on how to get your website into AI search results, following new guidance from Google and SEMrush. He also shares surprising 2025 AI adoption statistics, including global usage trends, industry applications, and AI's educational impact.

Timestamps

[0:24] Pre-announcement: AI Mini-Course for Website Owners
[0:56] Google’s First Guidance on AI Search Results
[1:46] Updated AI Usage Statistics for 2025
[3:36] Global AI Adoption Surpasses Mobile
[4:34] Emerging Economies Outpacing Advanced Ones in AI Usage
[6:23] Generational Gaps in AI Expertise
[7:23] AI Use Cases: Teachers, Smart Homes, and Learning
[9:36] AI in Medicine and Robot-Assisted Surgeries
[11:21] Business Adoption of AI and ROI Challenges
[12:47] AI Risks: Jailbreaking, Energy Use, and Hallucination Rates

👉 Become an INSIDER...get discounts on upcoming releases:https://www.meredithshusband.com/#insiders

In this episode, Meredith's husband critiques Squarespace's recent SEO update, describing it as a mostly superficial improvement without real functional value, masking the same ineffective SEO advice previously offered by Squarespace. He offers a couple of tips for Squarespace and a free trial for the Squarespace Fundamentals

Chapter Markers
[0:24] Frustration with the original Squarespace SEO episode
[1:45] Visual updates to Squarespace’s SEO tools—no real improvements
[2:22] Comparing Squarespace to Yelp in terms of user support
[3:18] Inconsistent rollout of new SEO UI across Squarespace accounts
[4:20] Why the original episode was scrapped in favor of more practical advice
[5:00] Ignoring Squarespace’s SEO checklist and why it’s not helpful
[5:32] Introducing the Squarespace Fundamentals guide
[5:54] Using Squarespace’s AI tool for image alt text
[6:40] AI-generated meta descriptions and bulk editing tip
[7:06] Similar tools likely coming soon (Wix, WordPress, Showit, etc)

Check out Meredith's newly relaunched website:
https://meredith-zinner-photography.com/

Access the Squarespace Fundamentals for One Weekhttps://seiq.meredithshusband.com/checkout/one-week-trial

👉 Become an INSIDER...get discounts on upcoming releases:https://www.meredithshusband.com/#insiders

In this episode, Meredith and her husband discuss the importance of consistency—rather than constant effort—when it comes to SEO. The key takeaway: long-term, sustainable progress in SEO comes from finding a manageable rhythm and sticking to it consistently, rather than trying to do everything all at once.

Chapter Markers

[0:24] Squarespace Changes Again
[1:03] Superficial SEO Improvements by Squarespace
[1:30] The Goldilocks Problem of SEO
[2:03] Constant vs. Consistent SEO
[2:33] The Gym in January Analogy
[4:00] The Pitfall of Undercommitting
[5:00] Finding a Sustainable SEO Rhythm
[6:00] A Baseball Story: Effort Over Talent
[7:51] Common SEO Overcommitment Mistakes
[8:53] How Often Should You Blog?

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss the pros and cons of using Squarespace as a website platform, particularly focusing on its limitations for SEO. While Squarespace is praised for its ease of use, it’s not recommended for long-term business growth due to its technical limitations. They suggest exploring Wix as a more SEO-friendly alternative. The episode introduces a “fundamentals” mini-course to help Squarespace users avoid common pitfalls and make more strategic platform decisions.

Timestamps

[0:24] Sexy Voice and Intro
[0:44] Who This Episode Is For
[1:24] Core Issue with Squarespace: SEO Limitations
[2:05] Squarespace Is Easy—but Not Built for Growth
[3:30] Lessons Learned from Using Squarespace
[4:04] Introducing the Squarespace Fundamentals Mini-Course
[4:44] Wix as a Surprising SEO-Friendly Alternative
[5:45] Why Google’s Praise of Wix Matters
[6:13] Comparing Squarespace and Wix for Beginners
[7:48] How to Access the Mini-Course for Free

Access the Squarespace Fundamentals Mini-course

https://seiq.meredithshusband.com/c/welcome-fundamentals/welcome

Use the coupon code below for one free month: SQUARESPACEFUN

Meredith's Husband
https://www.meredithshusband.com

What began as a quick SEO tip while Meredith was swimming with whales in Tonga evolved into a comprehensive Fundamentals Series ShowIt, WordPress, and Squarespace users.

Visit the Fundamentals Serieshttps://seiq.meredithshusband.com/c/welcome-fundamentals

In this episode...
[0:24] Origin of the Fundamentals series for Showit users
[1:08] Why Showit needs specific SEO guidance
[2:37] What is WYSIWYG and Showit’s visual interface
[4:03] How Showit splits sites between Showit and WordPress
[5:00] The unique problem of dual sitemaps
[5:20] Configuring Yoast properly for Showit blogs
[5:54] Connecting Google tools (Analytics and Search Console)
[6:48] How to monitor Google Search Console after setup
[7:41] Why Google Business Profile is also a “fundamental”
[8:20] Thank-you message and free access for contributors

Meredith's Husband
https://www.meredithshusband.com

Google's recent I/O event unveiled dramatic changes to search as 'AI mode' was declared "The Future of Search" and prominently featured as the first tab in Google search results. The shift represents Google's adaptation to new AI technologies and changing user behaviors.

KEY POINTS:

AI mode creates two key challenges for website owners: decreased traffic and untrackable AI-driven visits
"Agentic search" will soon allow Google to create personalized result canvases rather than structured lists
Future capabilities will include trying clothes on your photo and purchasing directly through Google
These changes will dramatically impact the SEO industry but won't fundamentally change best practices
Google's consistent message remains: create quality content and focus on good user experiences
Website owners should continue optimizing for users rather than becoming distracted by industry panic

Hungryroot » Personalized meal plans
The easiest way to eat healthy.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Meredith's Husband
https://www.meredithshusband.com

This episode we discover how easily AI can now create convincing fake videos of well-known figures, complete with realistic voice synthesis that fooled even our resident voice recognition expert.

Spotting the telltale signs of AI-generated content through pronunciation errors and unlinked content
How social media platforms lack incentive to remove fake content while Google prioritizes trustworthiness
Understanding Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) for ranking websites
Practical ways to improve your website's trustworthiness through testimonials, author pages, and external links
The concerning ease and affordability of creating convincing AI voice content
Why establishing genuine trust signals is becoming essential in the age of synthetic media

If you want to hear a fuller episode about how to improve your website's E-E-A-T signals, like our Instagram post linked below.

https://www.instagram.com/p/DJ2dVEYAYBH/

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith’s husband explains how to strategically use AI to support—not replace—your content creation for SEO. Instead of relying on generic AI tools that promise top rankings, he advocates for a smarter, more personal approach: creating helpful blog content by documenting what you do. By targeting less competitive, specific SEO issues that real users search for (like SEMrush errors), website owners can provide valuable resources and build long-term traffic.

Chapter Markers

[0:24] Why “document, don’t create” isn’t a full SEO strategy
[1:49] The toughest SEO question: What should you blog about?
[2:30] Common mistake: Choosing the wrong keyword target
[3:39] My high-traffic keywords: SEMrush technical issues
[4:31] Example: Unminified JavaScript and CSS files
[5:22] The power of specific problem-solving blog posts
[6:29] Applying Gary Vee’s concept to SEO blogging
[7:23] Case study: 100 SEMrush blogs that brought 5,000 monthly visits
[8:51] Use AI to support your content process, not do it for you
[9:45] Funny transcript fail and a theory about AI-powered tools

Resources Mentioned

Semrush Issues: Javascript & CSS files (solved)

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith’s husband discusses how he uses AI as a powerful assistant in his SEO workflow—not as a shortcut, but as a support tool. He emphasizes that while many AI tools claim to automate SEO, real value comes from using AI to repurpose original content into summaries, blog posts, clips, and workshop recaps. His approach helps website owners efficiently scale their content without sacrificing quality or originality.

Timestamps

[0:24] Why I'm Critical of AI SEO Tools

[1:30] The Challenge of Creating Content

[2:05] Using AI to Transform Daily Recordings

[3:28] Repurposing Workshop Content with AI

[4:24] Editing and Summarizing Long-Form Video

[5:15] Using AI to Build Blogs from Workshops

[5:37] The Value of Being the Expert

[6:02] AI Features Built into Creation Tools

[7:24] Time-Saving Benefits of AI-Assisted Content

[8:27] “Document, Don’t Create” – Gary Vee’s Advice

Meredith's Husband
https://www.meredithshusband.com

Google has officially released its AI mode for search, transforming Google's functionality to more closely resemble ChatGPT. In this episode we test some results against each other

• Google's AI mode is now official and available to free Gmail accounts
• The new feature appears as an "AI mode" option at the top of Google search
• First test: Naming bite-sized learning content (neither excelled, Google slightly better)
• Second test: Blog topics for a children's photographer (Google provided more detail)
• Third test: SEO tips for local businesses (both accurate, ChatGPT friendlier, Google more comprehensive)
• Google's integration advantage: AI mode is just one click away in regular search
• Both platforms continue to evolve and improve their capabilities

Hungryroot » Personalized meal plans
The easiest way to eat healthy.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Meredith's Husband
https://www.meredithshusband.com

We examine the world of unsolicited business emails and when they might actually be worth responding to instead of immediately deleting.

• Most "link to us" or "publish our content" emails are spam designed for SEO purposes
• Well-written, personalized emails with legitimate contact info may deserve a second look
• Some seemingly sketchy opportunities (like early Clutch.co) can evolve into valuable platforms
• Consider responding with a counter-request for reciprocal value rather than immediate rejection
• Protect yourself by not clicking suspicious links directly - copy domain names and visit separately
• Ask what they can offer you in return when someone wants to publish on your site
• Even if 99% are garbage, the occasional legitimate opportunity makes selective engagement worthwhile

Meredith's Husband
https://www.meredithshusband.com

We explore the concept of an "SEO insider's inbox," sharing noteworthy updates from Google and discussing digital ownership strategies for content creators.

In this episode:

Google Business Profile emails reminding owners to follow policies
Introduction of Google's experimental AI mode
Building content on YouTube vs your own site
How building your presence on "rented ground" (social platforms) creates vulnerability
Real experience with Google Business Profile suspension
Improvements in Google's appeal process
Prevalence of SEO spam emails offering SEO services

Stay tuned for a follow-up episode where we'll document the entire Google Business Profile appeal process and timeline.

Meredith's Husband
https://www.meredithshusband.com

Check out the bonus lesson we created showing exactly how to make the most of Squarespace's new SEO tool for your website.

👉 Watch > How to use the SQSP AI SEO tool
https://seiq.meredithshusband.com/c/staging/using-the-squarespace-ai-seo-tool-db9485ab-bcbc-45a1-8d41-5aa9ba6c09fc

Episode Summary
The new Squarespace AI SEO tool offers limited but potentially useful features for beginners, focusing primarily on generating metadata and image alt text. While not a comprehensive solution for serious SEO efforts, it provides a decent starting point for those with no previous optimization.

Episode Key Points

AI-generated metadata won't improve rankings as Google doesn't use meta descriptions as ranking factors
The image alt text generator creates reasonably accurate descriptions but sometimes they're excessively long
Tool might help beginners catch up but won't provide competitive advantage as all Squarespace users have access
Squarespace works well as an affordable starting point but isn't ideal for long-term business growth
Recommended approach: use the tool to fill gaps in your SEO foundation, then customize and improve upon the suggestions
Consider Squarespace a stepping stone toward more robust platforms like WordPress or Wix

Meredith's Husband
https://www.meredithshusband.com

Google's recent core update completed March 27th represents a shift in how websites are ranked, potentially causing dramatic changes in traffic for sites not following best practices.

Link to the lesson mentioned during this episode:

Watch > How to use Google Search Console

In this episode, we discuss...

Google's "Core updates" evaluate a website's general approach to SEO, not specific elements
These larger updates happen only once or twice yearly, compared to hundreds of routine updates
Small business owners and DIY SEO practitioners are most vulnerable to negative impacts
Google Search Console is the only reliable tool to determine if your site has been affected
Third-party ranking tools often get disrupted during major updates as they violate Google guidelines
Sites creating content primarily for SEO rather than human value are most likely to be penalized
AI-generated content is particularly vulnerable if it lacks original expertise or genuine value
Quality content should provide original information, comprehensive coverage, and demonstrate expertise
Content should be structured logically (like content hubs) to show comprehensive topic coverage
Mobile optimization, trustworthiness signals, and authentic expertise are crucial ranking factors

Meredith's Husband
https://www.meredithshusband.com

We explore the complexities of managing hidden pages on your website while safeguarding your SEO. Understanding the implications of unlinked and private pages is crucial for maintaining visibility and optimizing performance.

Resources mentioned:

How to "no-index" pages
https://seiq.meredithshusband.com/c/member-resources/how-to-no-index-pages-a6501739-f26b-448d-8ced-fcf47a07e376

How to "de-index pages
https://seiq.meredithshusband.com/c/member-resources/how-to-remove-pages-from-google-52de78eb-de2c-4317-9696-3e21b7ff1c71

TIMESTAMPS:
[0:39] Introduction
[1:31] Why Create Private Pages for Clients
[2:15] SEO Issues Related to Private Pages
[3:39] How Google Finds Your Unlinked Pages
[4:55] How Often Do Private Pages Get Into Google?
[6:01] Outside Platforms
[7:18] No-indexing Pages
[8:32] Best Practice Solution for Private Webpages
[9:01] The Problem Giving Passwords to Clients
[12:05] Taking a Page OUT of Google

Meredith's Husband
https://www.meredithshusband.com

This episode explores the relationship between simply making an effort and the serendipitous successes that can occur and provides...

[5:45] 3 strategies that require minimal time for maximum impact[6:21] Enhancing your Google Business Profile
[7:55] Optimizing calls to action with testing
[8:43] Revamping old blog posts

Have questions about SEO? Follow this link to send it to me!
https://seiq.meredithshusband.com/c/questions/

Hungryroot » Personalized meal plans
The easiest way to eat healthy.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Meredith's Husband
https://www.meredithshusband.com

The episode explores misconceptions about SEO's relevance in the face of AI advancements, particularly in light of new search technologies like ChatGPT. It emphasizes the importance of SEO in adapting to AI developments and highlights examples showcasing the co-existence of search engines and AI functionality.

[0:24] A recent encounter with another SEO practitioner
[3:01] The concept of the 'AI Search Fallacy' and misunderstandings
[3:37] Comparative analysis of search results from ChatGPT and Bing
[7:09] Predictions for SEO's evolution alongside AI
[10:04] Encouragement for adaptation rather than fear of obsolescence

Hungryroot » Personalized meal plans
The easiest way to eat healthy.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Meredith's Husband
https://www.meredithshusband.com

Was this helpful? Leave a review!https://g.page/r/CVs16A3t1J44EAI/review

This episode delves into the critical issue of fake reviews in the digital shopping landscape, emphasizing the growing prevalence and impact on consumer decision-making. We uncover insights from a study analyzing 73 million reviews, share tips to spot AI-generated reviews, and address the phenomenon of review hijacking affecting local businesses.

The significance of reviews in modern purchasing decisions
The rise of AI-generated reviews and implications for consumers
Overview of the study and its findings on review fraud
Tips for identifying suspicious reviews
Discussion on the practice of review hijacking and its impact on businesses

ADDITIONAL RESOURCESOriginal study:
https://askfortransparency.com/research/high-cost-of-review-fraud/

Google Business Profile monitoring by Whitespark:
https://whitespark.ca/local-platform/

Meredith's Husband
https://www.meredithshusband.com

VOTE HERE
https://www.surveymonkey.com/r/BNM9PZS

Meredith and her husband reflect on the podcast's evolution over the past two years, sharing the challenges and achievements. With new targets being set for 2025, listeners are invited to vote on bonus content that will accompany our upcoming courses. ~ ChatGPTTimestamps
[0:24] Today's Episode
[6:01] How is the new Course different from the Podcast
[8:28] VOTE...

Meredith's Husband
https://www.meredithshusband.com

This episode explores the evolving landscape of AI in search engines, specifically focusing on how ChatGPT and Google's Gemini utilize SEO to generate responses. Meredith and her husband discuss the significance of E-A-T in determining trustworthy sources for AI results and announce an upcoming course to further guide listeners in optimizing their online presence.

Key Points[0:33] Getting your site into ChatGPT (Bing)
[2:25] Where ChatGPT search results come from
[3:30] Google's Gemini vs. ChatGPT
[5:01] How AI searches work
[6:00] Where ChatGPT wins...
[6:28] How do you get your website into AI search results?
[6:52] Does anybody actually use Bing?
[7:44] E-A-T: Expertise, Authority, Trustworthiness
[8:24] My upcoming Course

Meredith's Husband
https://www.meredithshusband.com

The episode explores the relationship between ChatGPT and Bing, investigating how Bing powers ChatGPT's search results and the implications for Google and SEO. We delve into the criteria ChatGPT utilizes for selecting content and the adaptive nature of SEO amidst these changes.

[0:24] ChatGPT + Bing vs. Google
[3:22] Does Bing use Google?
[4:38] Hey Google, please shut up
[5:33] ChatGPT vs. Google & other AI Tools
[6:33] SEO is Dead?
[7:00] How Does ChatGPT Search Work?

Meredith's Husband
https://www.meredithshusband.com

This episode examines the impact of AI technologies like ChatGPT on traditional search engines, particularly Google's dominance. We explore SEO strategies, the potential for adaptation, and the ongoing conversation around the future of search in the digital landscape.

[0:24] Discussion of life events leading to sporadic episodes
[0:58] Analysis of ChatGPT's new search capabilities
[2:12] Explore whether ChatGPT could replace Google
[5:37] Importance of maintaining SEO practices amidst changes
[6:09] ChatGPT Search and AI
[6:39] Strategies for optimizing websites for both search engines
[6:56] Insights on ensuring content authority and trustworthiness
[7:36] Closing thoughts on the future of AI search

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss issues surrounding Google Business Profile suspensions, offering strategies to prevent suspensions and steps to take for reinstatement. They explain common triggers, like address-related issues and frequent user-edit suggestions, and emphasize the importance of monitoring business listings closely. They recommend tools like WhiteSpark to manage citations effectively, which helps Google verify business information. These tips can help business owners maintain visibility and avoid common pitfalls in Google's local search system.

Resources:https://whitespark.ca/local-platform
https://support.google.com/business/answer/4569145

Chapters[0:24] Introduction to Google Business Profile Suspensions
[0:51] Profile Suspension Due to Business Name Issues
[1:09] Importance of Maintaining a Verified Profile
[2:06] Common Reasons for Profile Suspensions
[3:17] Misunderstandings About Suspension Causes
[4:29] Competitor Manipulation and Address Changes
[6:07] Steps to Contact Google Support
[6:57] Suspension Impact on SEO and Search Visibility
[8:08] Monitoring and Managing Business Listings
[10:47] Tips for Preventing Address-Based Suspensions

Meredith's Husband
https://www.meredithshusband.com

DOWNLOAD
Title Tag Cheat Sheet + Tutorial
https://seiq.meredithshusband.com/c/member-resources/how-to-create-title-tags-7bc81428-441c-49b4-a772-7b2e4267b688

Meredith's Husband
https://www.meredithshusband.com

I'm calling all ShowIt users to participate by temporarily sharing Google Search Console data. This isn’t just a chance for some free SEO advice—your input will also help craft an upcoming episode about SEO settings for Showit websites.

Add me to your GSC!
https://seiq.meredithshusband.com/c/resources/add-users-to-google-search-console-38d69737-3dd7-4a7a-b840-76dd446763cf

Meredith's Husband
https://www.meredithshusband.com

This episode explores how blogging can go beyond just improving SEO and be a way to explore personal passions and focus more on the aspects of your business that make you happy.

Resources mentioned in this episode
Niche Blogging DEMO:
https://seiq.meredithshusband.com/c/resources/niche-blog-topics

Timestamps
[0:00] Use Your Blog to Be Happy
[0:23] Use your blog to do things that make you happy
[5:33] Explore potential new services
[6:07] The parts of your business you like the most
[6:42] Another benefit of niche blogging
[7:43] The danger of making a mistake with your blog

Meredith's Husband
https://www.meredithshusband.com

In this podcast, Meredith's husband shares a powerful story from Atomic Habits by James Clear, connecting it to the challenges of SEO. He recounts the story of the British cycling team, which, after decades of mediocrity, improved dramatically by focusing on small, incremental gains of 1% in all areas. These minor improvements accumulated, leading to significant success, including winning multiple Tour de France titles and Olympic gold medals.

Timestamps
[2:09] The new Performance Coach
[3:52] The result of 1% gains
[4:48] The Most Persistent SEO Myth
[5:35] How SEO actually works
[6:56] A Case Study
[8:03] Building SEO muscles
[9:03] Remember this...
[9:52] You can't make good decisions with bad information

Meredith's Husband
https://www.meredithshusband.com

In this podcast episode, Meredith's husband addresses the impact of AI on SEO, offering practical advice for website owners on how to adapt their SEO strategies to remain effective in an AI-driven landscape.

Timestamps
[0:35] How is AI changing SEO?
[1:57] A couple of certain changes...
[4:02] The internet is littered with affiliate websites
[5:06] Less traffic will be going to affiliate sites
[5:25] Focus on specific keywords?
[6:19] Using related language
[7:54] My point... specific words are becoming less important
[8:27] You still DO want to include keywords
[10:02] The takeaway for small business owners...

Meredith's Husband
https://www.meredithshusband.com

How to shift the perspective of a blog from being "salesy" to actually being valuable to readers, using one of Meredith's blogs as an example.

Resources MentionedThe Ultimate Blog Checklist
(https://seiq.meredithshusband.com/c/resources/blog-seo-checklist-ddf0dc7c-af76-41f2-9915-ec4c83c87a6d)

Timestamps
[0:25] Last Week Recap
[2:35] The purpose of your blog...
[4:08] Changing the Perspective
[7:14] Creating image captions and Alt Tags
[8:54] Who is your blog audience?
[11:15] Linking blogs to the rest of your site

Meredith's Husband
https://www.meredithshusband.com

Meredith and her husband discuss her recent blogs and how to make them stronger. Meredith's husband reviews a single blog, noting that while the content is good, it's better suited to be content for the main website rather than a blog post. He explains how to adjust the blog to provide more value and engage readers without being overly sales-oriented.

Additional Resources:
Episode 9: Tips & Ideas to Create Useful Blogs
Episode 42: How to link your blog for better SEO
Episode 97: The Ultimate Blog SEO Checklist

Timestamps:
[1:56] Bad Blog Idea: Why you should buy my stuff
[3:03] Change the Perspective
[3:44] Potential Perspectives
[6:00] Making a blog more social
[7:14] Blogging your sessions?
[8:16] Create a Case Study from a session
[9:52] What is Image Alt Text?
[10:41] Keywords in Image Alt Text
[11:33] Add image captions

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith’s husband answers a question he hears a lot: “Can I hire you to do my SEO?”

Although he enjoys working directly with business owners, he usually has to decline these requests.

Instead, he presents options in the episode to “...work with you” vs. "...work for you".

Resources mentioned in this episode
- SEIQ Platform

Timestamps
[0:24] Can you hire me to do your SEO?
[0:59] My Own Clients
[1:52] How Marketing Agencies Build a Team
[2:35] I work WITH clients - not FOR them.
[4:03] How you CAN hire me - FOR FREE
[4:55] The Pro Level
[5:28] The Mentoring Option
[6:14] The Number of Mentoring Seats

Meredith's Husband
https://www.meredithshusband.com

Meredith and her husband discuss the concept of an "SEO Refresh", which involves revisiting and improving past SEO efforts after a period of inactivity. Her husband outlines a five-step process for an effective SEO refresh:

Google Search Console: Use it to check performance, visibility, and identify which keywords and pages are gaining impressions.
Sitemap Page: Ensure your sitemap is submitted and check for indexing issues.
SEMrush Audit: Conduct a site audit to identify errors and issues that might be affecting your SEO.
Blog Optimization: Focus on popular blog posts, improve their quality, link them to relevant service pages, and create related content.
Call to Action (CTA): Regularly test and update your CTA to see what converts best.

Timestamps
[0:24] The SEO Refresh
[1:09] I don't recommend it, but here's how to do it
[2:16] STEP 1: Identify trends, popular keywords and pages
[3:26] A Quick Tip for Google Search Console
[5:57] Do NOT look at Average Ranking
[7:05] STEP 2: Find pages that are NOT indexed
[8:10] Some pages are not indexed and it's okay
[9:49] STEP 3: Find more problems with a Semrush Audit
[10:40] Finding errors in your website
[11:37] Common SEO errors when blogging
[14:45] STEP 4: Improve your strongest blogs
[17:46] Example of expanding blog topics
[18:53] Give Google more of what likes...
[19:35] STEP 5: Revise (and test!) your CTA button
[20:17] Improving business by testing CTA's
[21:17] Next Week: How to hire Meredith's Husband

Send me your SEO questions HERE!

Meredith's Husband
https://www.meredithshusband.com

In this episode, Meredith and her husband discuss the recent Google algorithm leak, and how local business owners might benefit from some of the new insights. This episode focuses on the importance of Google "entities" and how "mentions" are valuable for SEO, even if they don't provide a link.

Resources mentioned:

Episode 41: How to use your Google Business Listing

Timestamps
0:00 Introduction
[1:05] Clarification: Email landing pages for SEO
[2:15] No Measure of Importance
[3:34] The Importance of Google Entities
[5:04] Takeaway No. 1: Google Business Listings
[5:26] Takeaway No. 2: Mentions
[8:12] Does Meta Data in images help SEO?
[9:49] Three Takeaways from the Google Algorithm Leak
[11:41] The Google Ads conspiracy theory

Send me your SEO questions HERE!

Meredith's Husband
https://www.meredithshusband.com

Want to hear more about something in particular? Let us know!

Meredith and her husband discuss the recent Google Leak, which shed light on some crucial elements of SEO. Meredith's husband explains that contrary to longstanding beliefs within the SEO industry, the value of links depends more on the traffic that the linking page receives rather than its own SEO "authority".

This insight reveals that website owners should focus on obtaining links from highly trafficked pages, even if those pages don't have many inbound links themselves.

Timestamps
0:41 The Google Leak is not a Nothing Burger
2:57 Clickstream Data
3:49 Chrome was created (maybe) to get more information
4:24 Links from high traffic sources
7:38 What is a Highly Trafficked Page?
9:49 Local Business Citations are Dying
10:57 Local Premium Listings
12:46 Always link from your homepage...
16:31 Link to your important pages from popular blogs

[0:41] The Google Leak is not a Nothing Burger
[2:57] Clickstream Data
[3:49] Chrome was created (maybe) to get more information
[4:24] Links from High Traffic sources
[7:38] What is a Highly Trafficked Page?
[9:49] Local Business Citations are Dying
[10:57] Local Premium Listings
[12:46] Always link from your homepage...
[16:31] Link to your important pages from popular blogs

CONTACT
https://www.meredithshusband.com/contact

Did you like this episode? Send us a text!

In this episode, Meredith and her husband discuss the recent leak of the Google algorithm, revealing parts of the previously secretive system used for search rankings. They talk about the potential implications of the leak and how the news is being described in the media.

Timestamps
[1:36] The Google Algorithm Leaked
[2:27] The Google Lies (?)
[4:44] 15,000 Ranking Features
[6:07] The Google Leak: What we know so far
[7:42] Using Clicks to Determine Rankings
[9:21] The Google Sandbox
[10:44] Chrome and Privacy Browsers
[12:18] The Importance of Links

CONTACT
https://www.meredithshusband.com/contact

Did you like this episode? Send us a text!

ChatGPT Opt-out form for images:
https://share.hsforms.com/1_OuT5tfFSpic89PqN6r1CQ4sk30

Episode Summary:Meredith and her husband delve into the evolving landscape of AI and its impact on society, particularly focusing on OpenAI and Google's initiatives.

OpenAI Updates:

Recent controversies surrounding Sam Altman's leadership and the dissolution of OpenAI's safety team.
Ethical concerns raised by using Scarlett Johansson's voice without consent for AI development.
Discussion on the integrity of philanthropic gestures amid media scrutiny.

Google's AI Initiatives:

Introduction of Gemini, Google's AI, aiming to enhance search result quality by combating affiliate-driven content dominance.
Exploration of AI-driven search result refinement to provide users with more accurate and trustworthy information.

Protecting Artist's Work:

Insights into tools like Glaze, which pixelate images to prevent AI misuse, and the option to request AI companies not to use specific materials.
Suggestions for photographers to revise contracts and safeguard their creative assets in the AI era.

Encouragement for Utilizing AI Productivity Tools:

Acknowledgment of the transformative potential of AI tools like ChatGPT, highlighting their underutilization and the opportunity for productivity enhancement.

CONTACT
https://www.meredithshusband.com/contact

Resources Mentioned:
[Article] "I lost trust": Why the OpenAI team in charge of safeguarding humanity imploded (https://www.vox.com/future-perfect/2024/5/17/24158403/openai-resignations-ai-safety-ilya-sutskever-jan-leike-artificial-intelligence)

Key Moments
[1:12] The Story of Open AI and ChatGPT
[1:55] Open Source AI
[4:03] Sam Altman and Safety Measures at Open AI
[8:58] Most importantly, what does Elon Musk say?

Summary (yes, this was created by AI)
In this podcast episode, Meredith's husband unveils a concerning narrative of OpenAI, the company behind ChatGPT. He recounts a previous conversation where he hinted at this story, which centers around OpenAI's deviation from its original mission of creating open-source AI to prioritizing profitability.

He explains that Sam Altman, initially a co-founder, assumed the role of CEO and steered the company towards profit maximization, relegating safety and ethical considerations. This led to internal conflict, culminating in a dramatic boardroom coup that briefly ousted Altman. However, Altman swiftly counteracted by enticing key employees to join Microsoft, compelling the board to reinstate him. Subsequently, many safety-focused employees departed or were removed, leaving OpenAI more profit-driven and less concerned with ethical implications.

Meredith and her husband delve into the potential risks of AI under the control of profit-driven individuals, citing warnings from notable figures like Elon Musk and Stephen Hawking. They highlight the absence of regulatory frameworks and the sluggish pace of government action, underscoring the need for consumer awareness and ethical considerations in AI development. Meredith's husband suggests reading an article on Vox for further insights, emphasizing the compelling and cautionary nature of OpenAI's transformation, with far-reaching implications for the future of AI and society.

Did you like this episode? Send us a text!

CONTACT
https://www.meredithshusband.com/contact

Links mentioned in this episode:
Catch the latest news from Google I/O (from google.com)
https://io.google/2024/

Google is putting AI in basically everything, including search (from vox.com)
https://www.vox.com/technology/2023/5/10/23718877/google-io-sundar-pichai-ai-conference-palm2-sge-mountain-view-openai-microsoft-generative

In this episode, Meredith and her husband discuss Google's AI developments showcased at the Google I/O event. The event focused on integrating AI across various Google products, including search results, Chromebooks, and Android phones. The "search generative experience" has been rebranded to "AI overview," enhancing informative searches with detailed overviews. Google's AI, Gemini, is compared to OpenAI's ChatGPT, with Gemini's integration into Google's tools offering convenience to users already accustomed to the Google ecosystem. The episode concludes with discussions on the future of AI and the potential return of Google Glass with advanced functionalities.

Timestamps
[1:22] Google IO 2024
[1:45] AI Overview Replaced Search Generative Experience
[2:50] How to Turn Off the Google AI Overview
[8:16] Gemini vs. ChatGPT
[11:23] Is Google still going to matter?

Curious what these two AI models?
Here is a summary of this episode from Google's Gemini:In this episode, Meredith and her husband delve into the latest developments in Google's AI technology following the Google I/O event. They revisit their previous discussion on Google's AI and highlight that many predictions and rumors about the event proved accurate. The event focused on integrating AI across various Google products, including search results, Chromebooks, and Android phones.

A notable change is the rebranding of the "search generative experience" to "AI overview." This feature enhances informative searches with detailed overviews but doesn't affect simpler queries. Although you can't currently turn off AI search results, future updates will allow customization and more interactive search capabilities.

The episode also compares Google's AI, called Gemini, with OpenAI's ChatGPT. While ChatGPT has a first-to-market advantage, Gemini's integration into Google's suite of tools makes it convenient for users already embedded in the Google ecosystem. This integration includes features in Gmail, Google Docs, and other Google services.

The episode concludes with a discussion on the future of AI, including the potential return of Google Glass with advanced functionalities. Meredith's husband also provides links to articles summarizing the Google I/O event and other related information for listeners who want to learn more.

Here is a summary of this episode from Open AI's Chat GPT:In this episode, Meredith's husband discusses recent developments in Google's AI technology following the Google I/O event. He revisits their previous discussion on Google's AI and highlights that several predictions and rumors about the event turned out to be accurate. The main focus of the event was AI integration across various Google products, including search results, Chromebooks, and Android phones.

A significant change is the rebranding of the "search generative experience" to "AI overview," which is now available to all U.S. users and will eventually roll out globally. This AI feature enhances informative searches with detailed overviews but does not affect simpler queries like finding local services. He mentions that, although you can't currently turn off AI search results, future updates will allow customiza

CONTACT
https://www.meredithshusband.com/contact

Wondering how the latest AI advancements could affect your business's online visibility? Tune in as we dissect the transformative powers of Google's Search Generative Experience and its increasing dominance in search result displays. With a 65% surge in AI-generated responses, the traditional featured snippet is waving goodbye, and we're here to guide you through this seismic shift. As Google possibly gears up to move SGE out of beta at their upcoming IO event, we'll provide crucial insights for local business owners to navigate fluctuating website traffic.

Timestamps
[0:32] More AI in Google Search Results
[1:18] Featured Snippets Replaced by SGE
[2:01] How AI Appears in Google Search Results
[2:27] The RUMOR about AI and Google
[3:35] What Will AI Mean for Website Traffic?
[4:37] How Does AI Affect Blog Traffic?
[5:00] Why You Continue Blogging?
[5:37] Your Blogging Goal
[7:09] Be Careful Using AI to Generate Content
[8:04] Why This Makes SEO Easier
[9:03] Keyword Research for Blogging

Other episodes about Keyword Research
Keyword Research 1: What's the Goal?
https://podcast.meredithshusband.com/1926553/11611506-keyword-research-1-what-s-the-goal

Keyword Research 2: How to Research Keywords
https://podcast.meredithshusband.com/1926553/11650057-keyword-research-2-how-to-research-keywords

Keyword Research 3: How to Optimize Individual Web Pages
https://podcast.meredithshusband.com/1926553/11693256-keyword-research-3-how-to-optimize-individual-web-pages

Alternative Keyword Research Tools
https://podcast.meredithshusband.com/1926553/13273823-alternative-keyword-research-tools

CONTACT
https://www.meredithshusband.com/contact

Here's the blog I mentioned at the end of this episode!
How to Create Basic Reports in Google Analyticshttps://seiq.io/google-analytics-reports

Need to set up conversions ("Key Events") in Google Analytics?
https://support.google.com/analytics/answer/12844695?hl=en

TIMESTAMPS
[0:25] Meredith's Question about Google Analytics
[1:53] Common Questions about Website Visitors
[7:06] Creating Custom Reports in Google Analytics
[7:58] The Problem with Average Time on Site
[9:52] The Metrics I Pay Attention To
[10:37] Engagement Rate vs. Bounce Rate
[12:34] Measuring Conversions with Google Analytics
[13:14] Conversion Rates from Social Media vs. Google

CONTACT
https://www.meredithshusband.com/contact

RESOURCES MENTIONED IN THIS EPISODEHow to set up Conversion Events (Google's blog)
https://support.google.com/analytics/answer/12966437?hl=en

TIMESTAMPS
[0:24] The Double Impact of Improving Conversion Rate
[1:40] G4 and The Holy Grail of Website Metrics
[2:26] The New G4 Analytics and Tracking Conversions
[5:31] How to Track Conversions
[6:24] Tracking Conversions with CRMs
[8:38] Do this sooner, rather than later...

CONTACT
https://www.meredithshusband.com/contact

In this episode, I'll delve into my unique experience with video content on my blog, specifically focusing on my blog video tutorials. Recently, due to Google's mysterious algorithm shifts, I've observed a decline in organic traffic, which ignited my curiosity to explore potential causes and solutions. My journey included creating test pages and delving into online SEO forums for answers. I'll share my finding and my new approach to integrating YouTube videos into blog posts. Join me for an insightful exploration of my blog's video content journey and its implications for content creators.

CONTACT
https://www.meredithshusband.com/contact

Ever felt like a fraud in a world that constantly demands more? Let's unravel that tangled web of imposter syndrome together, especially that pesky shadow that follows us around in the SEO landscape. Our latest chat dives into the pressures of nail-biting expectations and those stealthy comparisons that sneak into our professional lives. With a light-hearted touch, we reveal why it's vital to celebrate every single milestone—imagine laying bricks for a sturdy house, one at a time, with your own hands. That's the kind of patience and recognition of progress we're unpacking here, and trust us, it's a foundational talk you won't want to miss.

KEY POINTS
[2:08] Setting and Achieving Goals
[3:00] How Expectations Lead to Frustration
[5:50] Brick House SEO
[6:45] The Danger of Focusing on Competitors
[7:40] The #1 Way to Stop Feeling Like an SEO Failure
[8:28] The SEO Cocktail Party

CONTACT
https://www.meredithshusband.com/contact

Raise your glasses to a milestone nearly half a century in the making - Meredith's website has finally launched! But what happens when the last streamer falls? That's where the real work begins. In this episode, we'll share the crucial steps you need to take after a website goes live, ensuring you're not just throwing a great party but also maintaining the buzz. We'll explore ground-level SEO tactics, the power of the Google 'site:' command, and why hitting pause on your analytics dashboard for a few weeks could lead to more accurate insights. Plus, we'll reveal how to measure the impact of your marketing with precision, ensuring you know exactly which parts of your site are hitting the mark and which might need a bit more polish.

Ever feel like some services just don't gel with your brand? We've been there, and this time, we're pulling the plug on a provider that wasn't meshing with our vision, emphasizing the importance of aligning partnerships with your business's core objectives. In this candid conversation, we'll discuss the delicate balance between innovative strategies and staying true to what works, the significance of being upfront with our audience, and the indispensable role of tools like Google Analytics in sculpting a successful digital identity. Whether you're a seasoned pro or just dipping your toes into the digital waters, this episode is packed with insights to help you navigate the complex currents of website and SEO strategy.

CONTACT
https://www.meredithshusband.com/contact

Dear Mr or Miss Artificial Intelligence, please describe this episode below.
If you do a good job, I'll give you a cookie.
Ever found yourself questioning the true intent behind the flurry of online content? Get ready to recalibrate your content compass as we tackle Google's seismic core update, aiming its crosshairs at low-quality, AI-generated content. We're peeling back the layers of Google's sophisticated arsenal of algorithms and tests designed to champion original, high-quality content. It's a deep dive into how the tech titan is reshaping the SEO landscape and the role that AI plays in our quest for a polished online presence. Stick with us, and you'll emerge with a robust strategy for staying ahead in a world where quality trumps quantity every time.

Wave goodbye to creating content that merely caters to algorithms, and hello to crafting stories that resonate with real people. Our latest episode is a heartfelt nudge towards introspection as we explore why your content might be missing the mark with your audience. It's all about recentering your approach to be genuinely user-centric, ensuring that every piece you put out there is not just informative but deeply engaging. Join the conversation as we dissect what it means to be a content creator in the age of discerning digital consumers, and how to make sure your work stands out for all the right reasons. Subscribe and transform your content into something your audience can't wait to click on.

Timestamps:
[1:36] More Big News From Update
[3:38] Welcome to Search Engine Land
[4:41] A Quote from Google About AI
[6:56] Using AI to Generate Content for SEO
[9:04] Bulk-Published AI Content
[10:58] What These Changes Mean for YOU
[12:04] Create Content for USERS!

CONTACT
https://www.meredithshusband.com/contact

Summary (provided by AI)
Unlock the secrets to turning casual browsers into loyal customers! Our latest episode is a deep dive into mastering the art of the conversion path, where we show you how to turn a simple spot on Google's search results into a successful conversion journey that leads to your thank-you page. You'll learn an incredibly straightforward hack to craft a compelling thank-you page—just by tweaking your contact page! Plus, we reveal the astonishing power of a boosted conversion rate, the metric that can disproportionately skyrocket your business success. It's not just about more visitors; it's about making every visit count.

Ever considered the power of a stellar follow-through in making your customers' experience unforgettable? We draw inspiration from the precision of golf and the strategy of baseball to explore the crucial role of customer engagement post-conversion. Say goodbye to the bland "thank you" message and hello to engaging content that adds value, delights, and reassures your audience. From interactive slideshows to captivating videos, we share innovative strategies to ensure your customers feel special and confident about choosing your service or product. Tune in and transform your customer interactions into lasting impressions that count.

Timestamps:[0:24] The Conversion Path
[1:03] How to Create a Confirmation Page
[2:32] The Goal of SEO
[2:59] The Conversion Path for SEO
[3:17] The Only 2 Ways to Get More Business from Your Website
[4:01] The Holy Grail of Website Metrics
[6:55] Conversion Path: Step 1...
[7:51] Step 2: Landing Pages
[8:39] Step 3: The CTA
[9:05] Step 4: The Contact Page
[9:45] Step 5: The Thank You Page
[11:10] Follow Through Like a Pro

CONTACT
https://www.meredithshusband.com/contact

Summary (provided by AI)Back when SEO felt like just another buzzword in 2012, I found myself grappling with the harsh realities of Google's ever-shifting algorithm. My tale of redemption—transforming from a short-term tactician to a long-term strategist—kicks off our exploration into crafting SEO strategies that stand the test of time. We delve into the digital trenches, recounting a pivotal moment with a major client and how facing the music with integrity not only salvaged a valuable partnership but also reshaped my SEO philosophy.

This episode is a treasure trove of insights, as we traverse the Five Pillars of Effective SEO, from the critical need for a lightning-fast website to the art of conjuring unique, audience-centric content. As we peel away the layers of what it means to truly excel in the digital realm, you'll learn why impressions can be a more telling gauge of growth than rankings, and how laying a solid SEO foundation is akin to nurturing a fine wine—requiring patience and persistence. Whether you're a seasoned pro or a curious newcomer, this conversation is an essential guide to not just surviving but thriving in the dynamic world of SEO.

Timestamps
[4:49] Why I Started Doing SEO Differently
[7:22] Rule 1: It needs to Work
[8:58] Rule 2: It needs to be Unique
[10:30] Rule 3: Create Content for Users (not for Google)
[11:22] Rule 4: It needs to be Helpful
[12:49] Rule 5: It needs to do what YOU need it to do
[16:34] Avoid Frustrations with SEO

CONTACT
https://www.meredithshusband.com/contact

Resources mentioned:
The Quickstart SEO Dashboardhttps://seiq.io/dashboard

Google Search Consolehttps://search.google.com/search-console/about

AI Episode Summary:Wondering why your fast-track SEO tactics crumble like houses of straw and sticks? Brace yourselves for a hearty lesson in crafting a brick-solid SEO foundation that’s impervious to the huffs and puffs of digital marketing wolves. As we peel back the layers of SEO strategy, you'll discover the virtue of patience and the folly of obsessing over fluctuating keyword rankings. Instead, we’ll reveal how monitoring impressions in Google Search Console can be your beacon of progress in the murky SEO waters—ensuring you're setting sail towards long-term triumph, not just chasing fleeting victories.

Join us for a candid chat where we chuckle at SEO myths and unravel the truth about climbing the search rankings ladder. It's not about a one-hit wonder but more like a symphony of well-orchestrated tactics. In this episode, we debunk the magic bullet theory of SEO and share why a sustainable, methodical approach will save your sanity in this ever-changing game. By the end, you'll be armed with a strategy that's not just about surviving the digital landscape but thriving in it, making sure your SEO efforts aren't just a flash in the pan.

Timestamps:[0:24] Maintaining Sanity and Motivation in SEO
[2:40] A Common Mistake in Measuring SEO Progress
[3:57] The Dangers of Individual Keyword Rankings
[5:02] What is a Google Impression?
[7:04] The Quickstart SEO Dashboard
[8:05] Building an SEO Brickhouse
[8:41] It's like Chocolate Pudding
[9:32] How Bad SEO Advice Gets Created

CONTACT
https://www.meredithshusband.com/contact

Google recently revised its SEO Starter Guide, making it shorter and less intimidating. Although the general messages are the same, some of the more technical sections were removed (like structured data, mobile friendliness, and performance measurement) while most sections were simplified, and a few new sections were added.

Check out Google's new SEO Starter Guide:
https://developers.google.com/search/docs/fundamentals/seo-starter-guide

In this episode...
[2:41] The changes to Google's SEO Starter Guide
[2:55] Portions that have been removed
[4:56] Portions that have been condensed
[5:23] Portions that have been added

CONTACT
https://www.meredithshusband.com/contact

In this episode, we talk about AI and SEO. Specifically, ChatGPT & the newly-released Gemini, and the current industry buzz about Google and the potential upcoming changes:

How Google's current shift towards AI resembles shifts made in the past?
What have website owners done in the past to end up winning in the long-term?
What does this mean for you (and me) and what to keep in mind for 2024?

In this Episode...
[0:51] Question: Can you get websites listed in ChatGPT?
[1:44] Passwords are going away
[3:44] Danny Sullivan said Google is changing
[4:23] Google fires their Quality Raters
[6:30] Google updates their Quality Guidelines
[8:33] The Buzz about Google and AI
[9:14] How to approach SEO in 2024
[10:04] This has happened before
[11:07] Examples of Big Changes in the past
[12:10] The winners always do the same thing...
[12:41] What is this Good Stuff that Google recommends?
[13:23] What to remember in 2024...

CONTACT
https://www.meredithshusband.com/contact

Meredith's SEO is in the toilet.
Here's what we're going to do about it...

In this Episode...
[0:24] Episode 100
[1:35] What's happened in the last 100 episodes?
[2:50] Starting from scratch... again.
[5:42] Squarespace Design vs. Squarespace SEO
[9:50] The Google shift towards AI

CONTACT
https://www.meredithshusband.com/contact

iPostal1
https://ipostal1.com/

Reviews for iPostal1
https://www.trustpilot.com/review/ipostal1.com

See what it looks like on my own Google Business Profilehttps://www.google.com/search?sca_esv=602467516&q=Meredith%27s%20Husband&stick=H4sIAAAAAAAAAONgU1I1qLCwTDYyTTI1MjEwMzMwN7W0MqgwtrBMTTFJTTFISbUwNjVNWsQq5JtalJqSWZKhXqzgUVqclJiXAgAWGJ6mPgAAAA&mat=CV0dnTPzJtLw&ved=2ahUKEwiLprPizYOEAxWFD1kFHfJTBp4QrMcEegQIBRAH

Was this helpful?
Leave a review on my Google Business Profile
https://g.page/r/CVs16A3t1J44EAI/review

In this Episode...
[1:01] A solution for Photographers who work from home
[2:06] The Google Options Suck
[4:31] The iPostal1 Solution
[5:43] The (rough) Process of iPostal1
[9:25] Link to iPostal1
[11:18] An Alternative to the Service Area

CONTACT
https://www.meredithshusband.com/contact

How to spot bullsh*t SEOIn this episode...

The Free Whitespark Course:
https://seiq.meredithshusband.com/c/whitespark/

Monthly SEO Coaching for Pro Members:
https://seiq.meredithshusband.com/c/join

Timestamps...
[0:30] How to Spot Bullsh*t SEO
[1:36] SEO is like a lot of things...
[4:11] There are no guarantees...
[5:32] Look for Credentials
[6:40] Did you find them or did they find you?
[8:06] Can you outsource SEO?
[9:51] What part of SEO can you outsource?
[10:25] Monthly SEO Coaching!

Episode 98: SEO for Photographers
How to spot bullsh*t SEO

CONTACT
https://www.meredithshusband.com/contact

Download the Blog SEO Checklist:
https://seiq.meredithshusband.com/c/questions/blog-seo-checklist

Episode 97: SEO for Bloggers
The Ultimate Blog SEO Checklist

In this episode...
[0:49] The Ultimate SEO Checklist for Blogs
[3:26] SEO Checklist 1. The Slug
[5:11] SEO Checklist 2. The Title Tag
[6:13] SEO Checklist 3. Headings
[8:08] SEO Checklist 4. Meta Description
[10:35] SEO Checklist 5. Excerpt
[11:21] SEO Checklist 6. Image Alt Tags
[12:03] SEO Checklist 7. Blog Text
[12:08] SEO Checklist 8. Subheadings
[12:58] SEO Checklist 9. Length
[14:18] SEO Checklist 10. Filenames
[16:28] SEO Checklist 11. Duplicate Content
[18:11] SEO Checklist 12. Links
[20:01] SEO Checklist 13. Date
[21:44] SEO Checklist 14. Define Your Keyword Target
[27:39] Example of Good Image Alt Text
[28:34] Example of Bad Image Alt Text

CONTACT
https://www.meredithshusband.com/contact

SEO for Bloggers - Episode 96
Bad SEO Advice You've Probably Heard Before
In this episode...
[0:24] Bad SEO Advice You're Probably Following
[7:29] Image Alt Text
[8:08] Meta Description Tags
[8:58] Keywords in URLs
[13:34] External Links for SEO
[14:36] Link to Quality Websites
[15:37] JPGs vs. PNGs for SEO
[17:03] Use WEBP Images
[18:49] How to Approach Image Alt Tags
[21:44] My Five SEO Rules

CONTACT
https://www.meredithshusband.com/contact

Episode 95 - Motivation & Overcoming Procrastination
Tips from Andrew Huberman
In this episode...
[5:37] Visualize FAILURE to Increase Motivation
[8:38] Dopamine Peaks and Troughs
[10:04] When You're Unmotivated...
[10:49] Ways to Get Out of Dopamine Troughs
[11:58] Common Procrastination
[15:07] Build a Motivation Toolkit

References:Huberman Lab
Leverage Dopamine to Overcome Procrastinationhttps://www.hubermanlab.com/episode/leverage-dopamine-to-overcome-procrastination-and-optimize-effort

Meredith's Husband
How to Get your Blog Unstuck
https://podcast.meredithshusband.com/1926553/13398377-how-to-get-your-blog-unstuck-part-1

CONTACT
https://www.meredithshusband.com/contact

Replay - Episode 54
Why & How to Optimize Your Website Contact PageOptimizing your contact page can have an immediate impact on the number of leads you get through your site. In today's episode, we talk about why and how to do it!

In this episode...
[1:49] What Does it Mean to Optimize Your Contact Page
[2:47] Why Do You Want to Optimize Your Contact Page
[4:05] Tip #1: The Title Tag of your Contact Page

[4:39] Tip #2: How to Link to your Contact Page
[5:28] Tip #3: The First Question on your Contact Page
[7:13] Tip #4: How Many Questions to Include on your Contact Page
[8:23] Tip #5: Why to Make the Phone Number Optional on your Contact Page
[8:59] Tip #6: What Else to Include on your Contact Page
[10:46] Tip #7: Rename the SUBMIT button to SEND
[11:149] Tip #8: Why to Respond to Inquiries Quickly
[15:17] Tip #9: Why You Need to Test your Contact Form
[15:47] Tip #10: Make Sure Your Contact Page Looks Good on MOBILE
[16:31] BONUS TIP: Use a THANK YOU Page after your Contact Page

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Professionals
Episode 93: How to Repurpose Blogs for Social Media

Highlights from this episode...[0:24] How to use Blog Content for Social Media
[1:26] Tools Change Rapidly
[2:19] Create Your Content Only Once
[3:14] Why you need to Own your Content
[5:20] My Content Workflow [an example]
[5:55] Youtube for Video Storage [hint]
[12:56] Meredith is Overwhelmed
[14:41] Next Week: Motivation

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Professionals
Episode 92: When you want somebody to do your SEO for you...

Highlights from this episode...[1:44] Challenges of Hiring SEO Firms
[2:45] Option 1: Hiring Domestic SEOs
[3:54] Foreign SEO Companies [5:21] Challenges of Hiring SEO Consultants
[6:57] Check References!
[8:50] Option 2: Hiring Foreign SEOs
[11:59] If you want someone to do your SEO for you...

Get an Introduction to eBrandz:> https://www.meredithshusband.com/contact

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Professionals
Episode 91: SEO in 2023 and 2024

Highlights from this episode...
[0:24] Meredith and Words
[0:37] SEO in 2023 and 2024
[1:53] Google Business Suspensions
[3:35] Meredith and Words
[4:11] Google Updates
[5:20] Announcement from Google...
[5:40] Meredith and Words
[5:58] 2024: Expect More AI in Google
[8:23] Remember this...

ASK QUESTIONS HERE> https://www.meredithshusband.com/contact

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 90: Using videos for better SEO

ASK QUESTIONS HERE> https://www.meredithshusband.com/contact

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 89: MAJOR UPDATES Coming Soon from Google

Highlights from this episode...
[1:00] A Direct Quote from Google
[4:15] Your website should be PEOPLE FIRST
[5:52] Ask yourself this...
[6:15] Danny Sullivan describes the Google Algorithm...
[8:04] My Own SEO Mistake
[9:03] How to do SEO for the long-term

ASK QUESTIONS HERE> https://www.meredithshusband.com/contact

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 88: How to Change Your Google Privacy Settings

Highlights from this episode...
1:26 - Your Information Online is Not Safe
[3:00] LastPass Advice
[5:43] Using Multiple Email Addresses to Avoid Spam
[6:51] Google Is EVIL!!
[7:45] Is Incognito Mode Private?
[8:27] Privacy Browsers like DuckDuckGo
[10:40] Make Your Google Searches Private

ASK QUESTIONS HERE> https://www.meredithshusband.com/contact

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 87: How to Choose Keywords for Homepage and Service Pages

ASK QUESTIONS HERE> https://www.meredithshusband.com/contact

Highlights from this episode...
[0:24] Keywords for Your Main Pages
[2:07] PhotograPHY v, PhotograPHER
[3:05] Buying Keywords
[4:06] Service Pages v. Other Pages
[5:31] How to Focus Pages on a Keyword
[7:09] Keywords for Pricing Pages

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 86: How to Choose Keywords for About, Contact and Pricing Pages

ASK QUESTIONS HERE> https://www.meredithshusband.com/contact

Highlights from this episode...
[0:24] Choosing keywords for About, Contact, and other pages
[1:39] When do these pages appear in Google?
[2:30] Keywords for your Contact pages
[4:11] Keywords for your About pages
[5:50] Pixels vs. Characters
[6:58] Keywords for Pricing pages
[7:50] Keywords for Testimonial pages
[9:42] Keywords for Product pages
[10:26] Keywords for your Blog page

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 85: Questions about Images and Unminified Javascript Files

Highlights from this episode...
[0:24] Unminified Javascript Files
[2:45] Images and First Impressions
[6:10] WordPress Featured Images
[7:56] When to forget all the rules
[11:35] Unminified Files on Squarespace

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 84:My SEO Question to You

Highlights from this episode...
[00:24] Our Seinfeld Episode
[01:19] The 3 Little Pigs
[02:56] The Common SEO Trap
[04:09] My SEO Approach
[05:12] The SEIQ Framework
[07:06] Coaching
[08:24] How I launched MeredithsHusband.com
[09:03] My Question to YOU
[09:58] End

**Join my SEO Coaching Community!

https://seiq.io**

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 83: Your SEO Questions - Answered!

**Join my SEO Coaching Community!

https://seiq.io**

Highlights from this episode...
[00:24] Hello!
[01:07] Answering your questions...
[02:05] My new SEO Coaching Communitty
[03:05] SEIQ.IO
[04:19] Example questions
[06:00] Questions about Showit
[07:21] Frustration!
[07:53] If you have questions about SEO...
[08:49] Ending

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 82: Fixing Issues with Google Business Profiles

Highlights from this episode...
[1:07] Google Un-Verification
[3:05] New Social Media Options in Google Business Profiles
[5:39] The Good and Bad of Google Business Profile Issues
[5:57] Advice when your Google Profile is suspended, unverified, etc.
[6:35] Why Boudoir Photographers Might be Targeted

Manage social media links on Google Business Profiles- https://support.google.com/business/answer/13580646

Fix suspended & disabled Google Business Profiles- https://support.google.com/business/topic/11497816

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 81: The Golden Rule of SEO

Highlights from this episode...
[0:25] The Golden Rule of SEO
[3:29] The Problem of Focusing on SEO TACTICS
[4:25] SEO Tactics vs. Concepts
[5:28] A Simple SEO Secret
[6:28] Remember Google's Objective
[7:24] The Rule Applies to Everything (on your website)
[9:34] There is No Secret Handshake
[10:31] ... especially if you are just starting SEO...

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 80: SEO Myths & Errors You Can Ignore

Highlights from this episode...
[0:31] 5 SEO Errors You Can IGNORE
[1:39] Low Text-HTML Ratio
[2:58] Long Title Tags
[4:22] Meta Description Tags
[5:37] Issues with Javascript and CSS Files
[6:56] Any Semrush NOTICES

CONTACT
https://www.meredithshusband.com/contact

SEO for Creative Business Owners
Episode 79: Get your Blog Unstuck - Part 5: Ideas for New Blogs

Highlights from this episode...
[1:35] Getting your Blog Unstuck
[2:27] What we talked about so far...
[3:42] A Story about Blog Hubs
[5:00] Recurring Annual Blogs
[6:13] Review Past Blogs for New Ideas
[7:27] Use what Works
[8:23] Create Spokes for your Hubs
[9:05] Be Careful
[10:22] How Blogs Help SEO

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 78: Get your Blog Unstuck - Part 4: Improving Old Blogs

Highlights from this episode...
[1:12] Building Business Through a Single Blog
[2:30] Metrics to Measure Blog Sucess
[3:30] How to Begin Blog Improvement
[4:50] Getting Ideas from Competitors
[6:05] Replacing Blog Images
[7:18] Update the Publish Date

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 77: Get your Blog Unstuck - Part 3: Identify Priority Blogs

Highlights from this episode...
[0:24] Three Goals of Blogging
[1:58] This Always Surprises Me...
[2:57] How to use Google Search Console
[4:12] Going with the Google Flow
[5:10] Change the Date
[6:18] Find These Two Things!
[7:10] Next week... How to Improve Blogs
[8:11] How to Remove Competing Blogs

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 76: Get your Blog Unstuck - Part 2: Process

Highlights from this episode...
[0:41] The Definition of Pain
[1:31] This is how you should NOT blog
[4:00] This is my SEO Fantasy
[5:00] Find YOUR Process
[6:38] Why Consistency Matters
[7:46] The Importance of Process

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 75: How to Get your Blog Unstuck - Part 1

Highlights from this episode...
[0:24] How is your blog coming?
[1:20] How to get your blog UNSTUCK
[2:11] The Problem with Hiring Cheap Bloggers
[3:03] The Blogging PROCESS
[4:03] My Blogging Epiphany
[5:46] Success Bloggers Do This...
[6:36] Identify Old Blogs to Improve
[8:23] How to Improve Old Blogs
[9:11] Finding Ideas for New Blogs

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 74: Google Business Profile Suspensions

Highlights from this episode...
[1:01] New Policies from Google Business Profiles
[2:17] Increased Suspensions for Google Business Profiles
[5:53] Physical Addresses vs. Service Areas
[6:58] US Post Office Boxes
[8:01] Coworking Spaces
[8:54] Private Mailbox Rentals
[10:04] Using your Home Address
[10:48] If your Account is Suspended...
[12:20] Do Not Freak Out!

Resources mentioned in this episode...
Fix Suspended Google Profiles
https://support.google.com/business/answer/4569145?hl=en&ref_topic=11497816&sjid=17117497885318196714-NA

Guidelines for representing your business on Google
https://support.google.com/business/answer/3038177?hl=en&ref_topic=11497816&sjid=17117497885318196714-NA

Contact Google Business Profile Help
https://support.google.com/business/gethelp?sjid=17117497885318196714-NA

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 73: The Secret About SEO Secrets

Highlights from this episode...
[1:20] What Happens When SEO Secrets Work
[2:31] Why SEO Shortcuts are Fun
[3:47] When SEO Shortcuts Actually Work
[4:52] SEO Growth is Not Viral
[6:10] The Tortoise and the Hare
[8:07] Remember THIS About SEO Secrets

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 72: Alternative Keyword Research Tools

Highlights from this episode...
[0:27] Keyword Research Tools
[2:09] How Keyword Research is Like Aiming at a Target
[3:15] The Google Keyword Planner
[6:15] Semrush, Moz, and ahrefs
[7:28] Keyword Tool: Answer the Public
[8:32] Keyword Tool: Ubersuggest
[9:27] Keyword Tool: Soovle
[11:17] Keyword Tool: KeywordTool.io
[11:38] Keyword Tool: SERP Stat
[12:10] Keyword Tool: Google Search Console

Resources Mentioned
Google Keyword Planner
Semrush Keyword Magic Tool
Moz Keyword Explorer
ahrefs Keyword Generator
Answer the Public
Ubersuggest
Soovle
KeywordTool.io
SERP Stat
Google Search Console

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 71: Reducing Anxiety to Get More Leads

Highlights from this episode...
[4:19] Reducing Anxiety
[5:26] The Jam Sale
[7:02] Fewer Options (usually) Means More Sales
[8:32] Landing pages and the Cereal Isle
[10:15] The Fine Line of your Website and SEO
[11:18] Reducing Anxiety and STILL Providing Options
[12:18] Calls To Action
[13:43] Social Media Links
[14:34] The Camera Bag Story

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 70: AI for SEO: How to Use (and not use) AI

Highlights from this episode...
[0:24] AI for SEO

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 69: Track Your Leads with Google Analytics 4

Highlights from this episode...
[0:41] Google Universal Analytics is Gone!
[3:23] The ONE Reason to Have a Website
[6:10] Use a Confirmation Page with Your Contact Form
[7:47] Create an EVENT in Google Analytics
[8:28] Comment if You Want to See a Video Tutorial
[9:00] Create a CONVERSION in Google Analytics

Do you want to see a Video Demo of this process?Let me know with the link below.

CONNECT…www.MeredithsHusband.com/start

SEO for Creative Business Owners
Episode 68: Healthy SEO Habits - How to Avoid SEOverwhelmThis is the FINAL part of a series that will break down the process of building simple yet effective SEO habits.

Highlights from this episode...
[0:24] Avoiding SEOverwhelm
[1:05] Measurement & Actionable Insights
[2:11] AVERAGE Keyword Rankings and TRENDS
[3:12] Maintaining Website Health
[3:45] Improving Website Quality
[5:40] Don Not Make a BIG DEAL of Blogging
[7:36] How to Include Link-building in Your Workflow
[9:09] Making People Look Good or Make Their Lives Easier
[10:02] Recap the Recap

CONNECT…Who is Meredith's husband?or visit: MeredithsHusband.com

SEO for Creative Business Owners
Episode 67: Healthy SEO Habits - Developing LinksThis is the SIXTH part of a series that will break down the process of building simple yet effective SEO habits.

Highlights from this episode...
[0:40] Link Building
[1:30] Building Links on an Ongoing Basis
[2:28] Link-Building Success Rate
[3:25] The Mistake Most People Make When Building Links
[4:15] Give Before You Get
[5:18] Don't Send Emails Like This
[5:58] Send Emails Like This Instead
[10:09] My Group SEO Coaching
[11:47] Why Google Crushed Other Search Engines
[14:48] The 2 Rules of Asking for Links

CONNECT…Who is Meredith's husband?or visit: MeredithsHusband.com

SEO for Creative Business Owners
Episode 66: Healthy SEO Habits - Create a Blogging ProcessThis is the FIFTH part of a series that will break down the process of building simple yet effective SEO habits.

Episode Highlights ...
[1:01] Content is Tricky
[1:32] What Most of Us Do...
[2:08] David Bowie's Creative Process
[4:57] The Problem with Notes
[7:36] Why Do We Need Content for SEO?
[8:51] Develope a Painless Blogging Process
[11:18] Don't approach blogging like a BIG TODO

Resources mentioned in this episode...
www.blinkist.com
www.buildingasecondbrain.com
or... use my AFFILIATE LINK! ... https://amzn.to/3Ct56xf

CONNECT…Who is Meredith's husband?or visit: MeredithsHusband.com

None

SEO for Creative Business Owners
Episode 65: Healthy SEO Habits - Improving Website QualityThis is the fourth part of a series that will break down the process of building simple yet effective SEO habits.

Highlights ...
[0:26] Improving Quality - What Does it Mean?
[2:09] Where to START Improving Website Quality
[3:16] What is Website ENGAGEMENT?
[4:24] You can Improve Quality by REMOVING Content!
[5:59] Finding LOW-HANGING KEYWORDS
[6:11] AB Split Testing
[7:17] Alternatives to AB Split Testing
[9:02] Improving Your Titles
[11:21] How I Quickly Evaluate Websites

Resources mentioned in this episode...
My own SEO Dashboard
https://www.meredithshusband.com/seo-dashboard

Website Usability Testing
https://www.meredithshusband.com/blog/website-user-testing

CONNECT…Who is Meredith's husband?or visit: MeredithsHusband.com

SEO for Creative Business Owners
Episode 64: Healthy SEO Habits - Keeping your Site HealthyThis is the second part of a series that will break down the process of building simple yet effective SEO habits.

CONNECT…Who is Meredith's husband?or visit: MeredithsHusband.com

SEO for Creative Business Owners
Episode 63: Healthy SEO Habits - Finding Actionable InsightsThis is the second part of a series that will break down the process of building simple yet effective SEO habits.

Resources mentioned ...
Use the SEO Dashboard I created for my own projects: https://www.meredithshusband.com/seo-dashboard

In this episode ...
[1:10] Good Information Leads to Good Desicions
[1:47] The Goal of Measurement - Actionable Insights
[3:31] Where to Find Actionable SEO Insights in Google Analytics
[6:30] How to Evaluate Your Landing Pages
[7:29] What to do with your Most Popular Blog Posts
[9:31] Compare & Improve Blog Page Performance
[10:41] Traffic Sources - Another Actional Insight
[12:47] Finding Low-Hanging Keywords
[15:44] What to do with your WINNERS
[16:37] Why to Link Your Popular Blog Pages to Your Non-blog Pages

CONNECT…Who is Meredith's husband?or visit: MeredithsHusband.com

SEO for Creative Business Owners
Episode 62 - Healthy SEO HabitsThis is the first part of a series that will break down the process of building simple yet effective SEO habits.

Resources mentioned this episode...
Use the SEO Dashboard I created for my own projects: https://www.meredithshusband.com/seo-dashboard

In this episode...
[1:25] The 5 Categories of SEO Habits
[2:09] 1: Website Health
[3:14] 2: Measurement
[4:33] 3: Quality
[5:23] 4: Linking
[6:25] 5: Content
[7:48] Details on the 5 Types of SEO Habits
[11:09] Improving Blog Rankings

CONNECT…Who is Meredith's husband?or visit: MeredithsHusband.com

SEO for Photographers - Episode 61
The Biggest and Most Common SEO MistakeOne of the most common (and most harmful) mistakes I see is website owners changing URLs. Today we discuss why this can be bad for SEO and what to do instead.

In this episode...
[0:47] LetChanging URLs
[1:14] How/why this happens
[2:04] Why you should listen to this
[2:42] What to do with your old blogs
[3:52] Why deleting blogs can harm SEO
[5:05] What happens when links are lost?
[5:59] If you NEED to delete a blog, do this first
[10:43] How to improve SEO after removing a blog post

CONNECT…Start Pagewww.MeredithsHusband.com

SEO for Photographers - Episode 60
Creating Local Citations - the Free MethodToday we talk about how you can build local citations manually - if you don't want to pay a service (like Whitespark) to do it for you.

This process does take some effort, but these tips will help save time and prioritize the steps for you.

In this episode...
[1:21] The Manual (free) Method to Build Local Citations
[1:44] Why are Citations important? (they help your local rankings!)
[5:45] The High School Analogy
[11:21] THE STEPS
[11:26] Gather information In One Place
[12:59] Check for Existing Citations
[13:37] The Master List of Citations
[14:07] This is Really Important ...
[15:09] THE DATA AGGREGATORS
[15:39] Data-Axle.com
[16:00] NeustarLocaleze.biz
[16:50] Foursquare.com
[17:41] The 2nd Tier of Directories
[19:07] The 3rd Tier of Directories
[19:39] Local and Industry Directories
[21:31] Subscribe for New Tool Alerts

RESOURCES mentioned in this Episode ...Local Citations Spreadsheethttps://www.meredithshusband.com/blog/citations?utm_source=shownotes&utm_medium=podcastThe Local Search Ecosystemhttps://whitespark.ca/local-search-ecosystem/?via=meredidthshusbandSUBSCRIBE... for notifications whenever I create new toolshttps://www.meredithshusband.com/subscribe?utm_source=shownotes&utm_medium=podcast

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 59
How to Take Advantage of a Semrush TrialToday... how to set up and use the 1-week Semrush trial (it's free!) in order to get the most value possible.

In this episode...
[1:22] The Benefits of Semrush as an SEO Tool
[1:42] How to Use the Semrush Trial
[2:35] Step 1: Setting up Semrush Free Trial
[4:07] Four Features to Use During a Semrush Trial
[6:34] Using the Keyword Magic Tool
[7:38] Tracking Your Keywords with Semrush
[9:27] Watch Ranking Trends Instead of Individual Keywords
[10:11] How I Started My Own Free Trial

BLOG: How to use the Semrush Free Trial https://www.meredithshusband.com/blog/free-semrush-account?utm_source=shownotes&utm_medium=podcast

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 58
How to Get Higher Local Rankings (part 2)We talk about the most important steps you can take to improve your website rankings in Google's local search results. (ie. the websites that appear at the top of Google - next to the map!)

In this episode...
[0:54] Two Types of Links for Local Business SEO
[3:41] The Important Element for Local Links
[4:48] The Goal When Building Local Links
[5:13] How to Send LOCAL SIGNALS to Google
[5:35] Types of Link to Acquire
[7:35] The 2nd Type of Link
[8:50] Are Local Links Worth Buying?
[9:54] Community Engagement for SEO
[10:19] Example: Posting Internships
[12:08] Charities and Volunteering for SEO
[12:38] Tip: Get Agreements Before Donating Services
[13:18] Example: Get Links From Other Local Businesses

Episode 50: (Jan 20, 2023)
Improve Local Rankings with Whitespark https://podcast.meredithshusband.com/1926553/12286115-improve-local-rankings-with-whitespark

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 57
How to Get Higher Local RankingsWe talk about the most important steps you can take to improve your website rankings in Google's local search results. (ie. the websites that appear at the top of Google - next to the map!)

In this episode...
[0:38] What Does It Mean to Be a Local Business
[1:14] Steps to Take for Higher Local Rankings
[2:28] Step 1: Choose the Right Business Category
[3:43] Step 2: Include a Physical Address
[4:16] Step 3: Make your Profile as Complete as Possible
[4:59] Step 3(B): Include "Photography" in your Business Name
[5:44] Step 4: Get (Good) Reviews!
[6:25] Step 5: Choosing a Business Address
[7:21] Step 5(B):The Coworking Option
[8:57] Step 5(C): Mailbox Options
[10:30] The BEST ADDRESS for Higher Local Rankings
[10:52] Preference for Local Addresses over Service Areas
[12:09] TIP: Get a [LOCAL] Phone Number
[13:06] Where to Put Your Address on Your Website
[14:49] DO NOT List a Bunch of Neighborhoods in your Website Footer
[16:37] Two More Options (Blogs and Testimonials)

Meredith's husband says ...
"More is not better. Better is better."

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 56
How to Create Filenames for Long-term SEO SuccessToday we talk about filenames and SEO and how you can create filenames in a way that's good for both the short AND long term.

In this episode...
[2:27] Did you know that Google has a blog?
[3:20] Why are people talking about filenames?
[5:18] Does adding keywords to filenames help SEO?
[6:57] This is what will happen next
[9:48] Why people say SEO is Dead
[10:41] So how SHOULD you name your files?
[11:35] Always Use Hyphens!
[12:45] NEVER name your files like this...
[14:45] If you already stuffed your filenames
[17:02] This is how I name Merediths Files

Meredith's husband says ...
"People often tell me that SEO is Dead. I say SEO will be dead when people stop using Google."

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 55
How to Use the new Pic-Time Blogging Features for Better SEOWe expand our guidance this week on the new Pic-Time blogging feature in relation to SEO and specifically how to approach and what to expect from this tool.

In this episode...
[0:50] A Warning about the Pic-Time SEO Blogging Features
[3:41] The Pic-Time Tool CAN Help you Do Better SEO but ...
[4:28] Even the Best SEO Tool Will NOT DO SEO FOR YOU
[5:10] This is How a Hammer Works
[6:54] How People Often Use SEO Tools
[8:42] What to do RIGHT NOW with the Pic-Time Blogging Features

Meredith's husband says ...
" Tools cannot do your SEO for you, but you can't do SEO without tools."

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 54
Why & How to Optimize Your Website Contact PageOptimizing your contact page can have an immediate impact on the number of leads you get through your site. In today's episode, we talk about why and how to do it!

In this episode...
[1:04] What Does it Mean to Optimize Your Contact Page
[2:02] Why Do You Want to Optimize Your Contact Page
[3:20] Tip #1: The Title Tag of your Contact Page
[3:54] Tip #2: How to Link to your Contact Page
[4:43] Tip #3: The First Question on your Contact Page
[6:28] Tip #4: How Many Questions to Include on your Contact Page
[7:38] Tip #5: Why to Make the Phone Number Optional on your Contact Page
[8:14] Tip #6: What Else to Include on your Contact Page
[10:01] Tip #7: Rename the SUBMIT button to SEND
[10:29] Tip #8: Why to Respond to Inquiries Quickly
[14:32] Tip #9: Why You Need to Test your Contact Form
[15:02] Tip #10: Make Sure Your Contact Page Looks Good on MOBILE
[15:46] BONUS TIP: Use a THANK YOU Page after your Contact Page

Dubsado!
Meredith's favorite CRM!

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 53
The New PicTime SEO Features for BloggingWe talk about the new blogging features from Pic-Time and how to use them (and NOT use them) for better SEO.

In this episode...
[3:24] The New PicTime SEO Blogging Feature
[3:55] My Concern About Automatic SEO Tools
[5:30] The Important (and potentially problematic) Part
[7:02] To Rank a Page in Google, Do This!
[8:21] How Important are Filenames for SEO?
[16:23] Don't Do This and Think It's Good for SEO

Meredith's husband said...
"Like tools in a toolbox, even the best SEO tools don't do the work for you. You still need to learn how to use them."

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 52
More AI Advice

In this episode...
[1:13] What you should and should NOT do with AI
[6:00] Using AI is Like Having a Superpower
[8:14] Merediths Husband Is Not as Smart as He Thinks
[10:05] What MIGHT Happen next with AI
[11:10] How you should NOT use AI for SEO
[12:43] How you SHOULD use AI for SEO (and everything else)
[17:46] How to get better results from AI
[19:44] What to DO and NOT do with AI

Meredith's husband said...
"Learning to talk with AI is like having a superpower - at least in the short term."

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 51
Migrating to Google's G4 Analytics

In this episode...
[1:37] What is Google Analytics
[3:07] Why we HATE the G4 Analytics
[7:05] Another Reason We Need Analytics
[8:38] Google Data Studio for G4 Analytics
[9:45] I Created My Own Analytics Dashboard
[10:58] How to Move to G4 Analytics
[14:47] What I Recommended You Do Now Try the dashboard I created for my own projects:SEO Dashboard (visit the dashboard I created for G4 Analytics)

Meredith's husband said...
"Without analytics, you're just shooting in the dark."

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 50
Using Whitespark to Improve Local RankingsHow do you get your local business listed in Google local results? Today we focus on one of the major factors that helps get websites into the Google Local Pack.

In this Episode...
[0:23] The LOCAL PACK and 3 Methods to Help You Get There
[1:00] Reason #1: On-Site SEO
[1:24] Reason #2: Google Business Profile
[3:26] Reason #3: Local Citations (with Whitespark)
[4:41] How Does Whitespark Help Local SEO
[13:04] How to use the Whitspark Local Listing Service

Meredith's husband said...
*"You either need to spend time or money on SEO."

Listen to the December 19 episode for help with your Google Business Profile.*

WhiteSpark Local Link-Building
Get 10% off with code:meredithshusband

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 49 - Should you use AI tools for blogging?
We discuss two topics today... First, how to respond to those random emails from SEO companies claiming your website is full of "critical errors."

And second... artificial intelligence. The advantages & disadvantages of using AI tools for blogging.

IN THIS EPISODE...
[1:44] Do you Get Random Emails from SEO Firms?
[10:45] Artificial Intelligence and SEO
[11:25] Is ChapGPT the Google Killer?
[12:15] CODE RED at Google
[14:45] Creating Blogs with AI
[16:20] The Problem with AI Content
[18:38] We will All Need AI assistants

Help fund the recovery of Meredith's elephant!
https://gofund.me/b9191c21

Connect…taplink.cc/meredithshusbandwww.MeredithsHusband.com

SEO for Photographers - Episode 48 - The SEO Roadmap is Here
Meredith's husband said…
"Go check it out. I hope you love it!"

CONNECT…www.MeredithsHusband.com more... https://meredithshusband.start.page

SEO for Photographers - Episode 47 - The SEO Process
- What are the steps in the SEO process?
- Is it important to do things in order?
- What should I do first?

These are the questions we answer today.

IN THIS EPISODE...
[0:24] The SEO Process
[1:34] Why Order Matters for SEO
[3:44] The 5 Phases of SEO
[4:08] SEO Phase 1: Setup
[7:23] SEO Phase 2: Website Optimization
[9:21] SEO Phase 3: Building Links
[10:06] SEO Phase 4: Blogging
[11:25] SEO Phase 5: Maintain and Grow

CONNECT…www.MeredithsHusband.com more... https://meredithshusband.start.page

People often ask me, "What's the One Thing I should do for SEO?"

This episode is my answer.

IN THIS EPISODE...
[0:23] The Top 250 Business Marketing Podcasts
[1:32] The Question People Always Ask...
[3:11] The ONE THING to do for SEO
[4:19] Why THIS is the ONE THING
[5:10] SEO Advice that will Help Everything Else
[8:10] My Best Piece of SEO Advice
[12:14] When and Why I Reject Clients
Meredith's husband said…
"It's a process."

CONNECT…www.MeredithsHusband.com more... https://meredithshusband.start.page

If I were starting my SEO from scratch, this is (roughly) how I would plan the rest of this year.

IN THIS EPISODE...
[0:23] New Year Resolutions?
[2:05] What I did instead
[3:54] Starting SEO from Scratch
[4:47] One-year SEO Plan
[5:40] 12wk SEO Coaching
[6:09] Winter SEO Plan
[7:39] Find your Competitors
[8:47] How to Improve your BUTTONS
[13:15] Spring SEO Plan
[14:02] Summer SEO Plan
[15:08] Fall SEO Plan
Meredith's husband said…
"SEO does take time. Have a little patience."

CONNECT…www.MeredithsHusband.com more... https://meredithshusband.start.page

Today we talk about the biggest benefits of SEO.

IN THIS EPISODE...
[0:23] Last Week: Why SEO Sucks
[0:54] 6 Reasons Why SEO is Awesome!
[1:17] Where Meredith Gets Clients
[2:24] Reason 1: SEO Can Build a Business
[3:38] Reason 2: Unlimited Traffic
[4:21] Reason 3: Perfect Timing
[6:30] Reason 4: Content for Social Media
[10:33] Reason 5: You OWN It!
[12:53] Reason 6: SEO LASTS!!! Meredith's husband said…
"What comes fast goes fast."

CONNECT…www.MeredithsHusband.com more... https://meredithshusband.start.page

Today we talk about the things about SEO that we all hate. From the scammers and tech jargon to the amount of time it takes, and also the profound wisdom of Paula Abdul. These are the reasons why SEO sucks...

IN THIS EPISODE...
[0:24] Top 5 Reasons SEO Sucks
[1:38] SEO Scammers
[3:15] How to Avoid SEO Scammers
[4:55] The Overlap between SEO and Common Sense
[6:12] How to Respond to SEO Jargon
[6:43] Like Good Fruit, SEO Advice Goes Bad
[7:40] How to Avoid Bad SEO Advice
[8:42] SEO Lacks Direct Cause and Effect
[9:38] How to Get Around
[10:12] The Time Required
[11:15] All Worthwhile Things Take Effort!
[12:08] Advice from Paula Abdul
[12:48] How to Approach the Time FactorPaula Abdul Says…
"After the extra mile, there's no traffic."

CONNECT…www.MeredithsHusband.com more... https://meredithshusband.start.page

How to link between individual blog pages for better SEO.

IN THIS EPISODE...
[0:34] Improving rankings with your own blog
[1:15} What does it mean to "link"
[2:45] The SEO goals for linking
[4:10] How to create links in your blog
[4:50] 1. Include at least one link in each blog
[5:00} 2. Link to each page only once
[5:24] 3. Create links to appropriate pages
[6:08] 4. Link to informational pages
[8:05] 5. Link to related blog posts
[9:37] 6. Place links near the top of blog pages
[10.39] 7. How to link "keywords" ib your blog
[11:27] Summary
topics: blogging for seo, blog links

CONNECT…www.MeredithsHusband.com more... https://meredithshusband.start.page

12 steps you can take to make the most of your Google Business Profile and begin educating your clients before they even reach your website.

IN THIS EPISODE...
[1:34] What makes a "good client"?
[3:34] How Google can help educate clients
[4:15] What is the Google Business Profile
[4:59] The Knowledge Panel
[7:15] 12 Steps to a Better Business Profile
[8:50] #1 Business Name
[10:20] #2 Cover Photo
[11:02] #3 Service Area
[12:14] #4 Logo
[12:48] #5 Business Info
[13:44] #6 Products & prices
[15:15] #7 Product categories & product naming
[16:34] #8 "From the business"
[17:36] #9 Updates
[20:37] #10 Reviews
[21:22] #11 Social media profiles
[23:04] #12 Photos, photos, photos
topics: google my business, google business profiles, knowledge panel, MEREDITH'S HUSBAND SAYS…
" Photos, photos, PHOTOS. People love photos."

CONNECT…www.MeredithsHusband.com more... https://meredithshusband.start.page

Today we answer the question of "How often should I blog for SEO?" and also... HOW you can approach creating your blog.

IN THIS EPISODE...
[0:53] The question you should be asking
[1:55] How & what to blog about
[2:15] Not all blogs to be paragraph text
[6:03] Blog content should feed social media
[7:00] How often should you blog for Google?
topics: blogging for seo, how often - frequency, how and what to blog aboutMEREDITH'S HUSBAND SAYS…
"If your blog is garbage, it doesn't matter how often you do it. A lot of garbage is still garbage." CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

Have you ever tried to do some SEO and then looked to see if your site appears on page one of Google? Today we talk about why that's NOT what you should do - and what you SHOULD do instead!

IN THIS EPISODE...
[0:45] What is SEO success?
[3:45] Two hypothetical options
[4:43] Sucessful SEO campaigns look like this...
[6:51] The metric you should use to measure success
[7:51] The 2 ways to improve conversion
[8:45] Doubling your conversions
[10:44] Other metrics to monitor
[13:15] Google Dark Mode
topics: seo metrics, conversions, seo successMEREDITH'S HUSBAND SAYS…
"Having a keyword on page one is like having a vanity license plate."
"The number of organic conversions is the Holy Grail of metrics."
"Doubling your organic conversions is a good first goal for SEO." CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

We talk about where to place keywords on the individual pages of your website - effectively "optimizing" pages for specific keywords to avoid your website pages competing AGAINST each other in Google.

IN THIS EPISODE...
[1:00] Our goal: Avoid competing with yourself
[1:35] Title tags
[3:03] Meta description tags
[4:41] H1 tags (the "headings")
[5:45] Image alt tags
[7:34] Paragraph text
[8:52] Navigation & blog text
[11:10] Recap
Topics: keywords, page optimizationMEREDITH'S HUSBAND SAYS…
"Don't blanket your website with keywords - this will hurt your SEO."
"Don't stuff keywords into your image tags - unless they describe the image."
"Keywords do NOT need to go in your meta description tags." CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

What makes a good keyword? Today we talk about the important things to look for, when doing your keyword research... volume, competition, and relevancy.

IN THIS EPISODE...
[1:26] Why keyword research is important
[4:44] The first step...
[6:00] What is "low-hanging fruit"?
[10:52] What keyword tools to use...
[20:50] What "successful SEO" really means
Topics: keyword research, semrushMEREDITH'S HUSBAND SAYS…
"Don't use a tool you hate, even if it's The Best. You'll end up never using it." CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

How do you choose keywords for your website and more importantly, for individual pages? That's the topic today, in the first episode of a 3-part series about keywords.

IN THIS EPISODE...
[0:40] KeywordCannibalization
[1:50] The next 2 episodes...
[2:25] How to identify Keyword Cannibalization
[7:43] The "Ideal" keyword optimization
[11:00] Don't blog about your main keywords
[12:3] Dos & Don'ts
Topics: keyword research, seoMEREDITH'S HUSBAND SAYS…
"Don't just assume you know what your keywords are."
"Don't blog about your main keywords."MEREDITH SAYS… "It's like when you're nominated for 2 Oscars at the same time." CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

Yes - Season 2 is coming...

But first, I just wanted to Thank You for listening and for your feedback.
CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

We look at some SEO advice we found online and discuss whether the tips are good or bad advice: "The top 6 SEO mistakes that photographers make in 2022"

IN THIS EPISODE...
Are these Mistakes?
[2:10] Not focusing on Local SEO
[5:00] Not enough content
[7:01] Keywords used incorrectly
[8:00] Not enough text
[10:04] Not working on backlinks
[10:49] Images not renamed
[14:30] Send us your questions...
Topics: SEO advice, SLR LoungeMEREDITH'S HUSBAND SAYS…
"This is good SEO advice from SLR Lounge!" CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

This episode continues from our discussion last week, taking the next step in creating a blog using your own strengths and unique perspective.

IN THIS EPISODE...
[0:25] Last week... "your secret sauce"
[1:34] The 3 ingredients
[3:40] This week's homework
[4:22] The blog format
[7:54] How to best conclude a blog
[10:00] Repurposing for social media
[11:47] Next week... "keywords"
Topics: unique content for SEOMEREDITH'S HUSBAND SAYS…
"Try not to put extra pressure on yourself." CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

How can you create content that's A) good for SEO, B) uniquely yours, and C) easy to create? That's the question this week, as we talk about the first (of two) steps in the process.

IN THIS EPISODE...
[01:50] What NOT to do
[05:14] How to know who to trust
[06:30] What you SHOULD do
[02:57] Your weekly homework
[11:45] Don't fear people stealing your ideas
[13:53] The objective
[16:05] Next week...
Topics: creating content for SEOMEREDITH'S HUSBAND SAYS…
Your strength is not their strength.
If they try to take your strength
and make it their strength,
it's not going to be very strong. CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

Google recently rolled out changes to their algorithm and called the new change "The Helpful Content Update". We talk this week about what these changes mean and what you need to know about them.

IN THIS EPISODE...
[00:40] What are Google Updates?
[01:11] Meredith ate the wrong gummy
[02:01] The "Helpful Content Update"
[02:57] Pandas, Penguins & Humming Birds
[04:12] Why this update is different/important
[06:55] What does this mean for us?
[09:15] Our goal
Topics: google updates, organic rankings, seo content,CONNECT WITH US…
"Meredith is high as a kite right now."
"Be careful of gummies that say CALM."
CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

What should you put in your image "alt tags"? I still see advice about this that's surprising. The short answer... Don't stuff your keywords into your image tags! This makes you look like a "pushy salesperson" to Google, trying to improve your rankings by being sneaky. Just be honest and use the tips from this episode.

IN THIS EPISODE...
[00:40] Question from a listener...
[01:10] Alt Tags... How to make them effective?
[02:40] SEO is partly just avoiding the Spam Team
[03:57] How to think about SEO conceptually
[05:01] How are images ranked
[07:00] What to include in image tags
[12:31] Accessibility lawsuits
[13:50] Tagging design elements
Topics: image tags, alt tags, keyword stuffing
MEREDITH'S HUSBAND SAYS… “You can eat ANY burrito, trust me."
“Monkeys don't like to be juggled.” CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

With so many image-driven websites and social media platforms, it's more important than ever to protect your images from being used elsewhere. We talk about a method today that can help you get out of minor jams without proceeding to legal issues.

Note this is NOT legal advice or a method to legally protect images.
This is an easy method to help demonstrate that you were the first to publish an image. If you need to legally protect images from being used elsewhere, connect with an attorney.

IN THIS EPISODE...
[01:17] Notes about legal copyright & image protection
[03:28] My own story about proving an image publication date
[06:17] An easy approach
[11:50] Sharing images on your website on other platformed
[13:23] Emailing images
Topics: how to protect images, photographs and demonstrate publication
MEREDITH'S HUSBAND SAYS… “Just putting an image on your site doesn't stop others from taking it & saying it's theirs.
“Just because something is published on your website doesn’t mean there is a record that it has been published there, this is how you can demonstrate publication date.” CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

LINKS MENTIONED...
Archive tool: https://web.archive.org/

Yelp can be a powerful tool for local businesses. If you have a Yelp listing, you probably want to learn how to make make the most from it, without having to pay for advertising. Luckily, you can optimize your listing to get benefits without paying a dime. With these tips, you can optimize your listing to please the algorithm, appear on search results, and get more traffic to your page.

IN THIS EPISODE...
[00:24] How to benefit from Yelp without paying for it
[00:57] Yelp's aggressive sales methods
[03:35] Two ways Yelp is valuable
[04:00] Steps to optimize your Yelp listing
[07:03] 1. Choose the correct category
[09:53] 2. Complete as many fields as possible
[10:32] 3. Respond to reviews
[12:16] 4. Create links to your Yelp listing
[13:24] 5. Use optional features
[13:46] 6. Get reviews
[15:21] 7. Optimize your text for voice search
Topics: Yelp, Yelp listing, optimizing yelp listings, Yelp reviews, Yelp algorithm, Yelp advertising
MEREDITH'S HUSBAND SAYS…
"Choosing the correct business category is most important."
“Complete as many fields as possible, including optional features & image captions.”
“Respond to reviews - not just the bad ones!”

CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

In this episode, we talk about creating blog content by "documenting" rather than "creating" new content from scratch. This should (hopefully) remove some of the stress and anxiety involved in producing good content for SEO.

IN THIS EPISODE...
[02:03] Meaning of “document" instead of "create"
[03:40] A secret to easy keyword research
[06:01] What makes a blog successful over a long period
[08:07] Link to appropriate sites when useful for your visitors
[10:55] Don’t be scared of sharing your secrets
[16:12] In summary
Topics discussed: keyword research, URL slug, photography blogs
MEREDITH'S HUSBAND SAYS…
"The most successful blogs on SEO are often updated regularly."
"A blog should be a resource. It should be informative and provide value."
CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

Your conversion rate is the percentage of people who take action on your site, like submitting a contact form, signing up for a newsletter, or downloading an ebook. Optimizing your conversion rate is probably the fastest and easiest way to get more business with your website.

IN THIS EPISODE...[01:58] Make your website clear & easy to use
[03:08] Three questions your site must answer for users
[03:39] 1- Where am I?
[04:03] 2- What am I supposed to do?
[04:22] 3- What decision do I need to make?
[05:16] How to quickly answer these questions
[09:27] Best practices for CTA's
Topics: website conversions, conversion rate, lead generation, H1 tag, website headline, calls to action, CTA best practices
MEREDITH'S HUSBAND SAYS…"Websites are not created for beauty. They are built to generate leads."
“Visitors get confused when you present them with competing options.”

CONNECT WITH US…Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

Title tags and meta tags are used to describe the content, and they are often the first impressions users will see when they visit your site. Title tags are short snippets of text seen in blue lettering in Google search results. Meta tags are the longer snippets of text shown beneath the title tag in search results. Title tags and meta tags can both be optimized for readers, but only title tags have an influence on your SEO and, when done correctly, can help improve search engine rankings.

Today we talk about some practices to help you optimize your title tags for SEO and meta tags to avoid being penalized by google.

IN THIS EPISODE...[02:30] The importance of title tags
[03:06] Seven ways to write your title tags for SEO
[03:16] 1-Make your title tag unique for every page of your website
[03:36] 2-The right length of a title tag
[06:47] 3-When to put your brand name on your title tag
[08:49] 4-How to put keywords in your title tag
[11:12] 5-Characters to avoid on your title tag
[12:29] 6-Characters to use on your title tag
[14:03] 7-When to put your geography in your title tag
[15:27] Meta description tag and the best way to write them
[17:37] Meta keyword tags and why they are NOT important
[20:12] How to do your image alt-tags or image attributes
[23:17] H1 tags and how to optimize them for SEO
Topics: Title tag, Meta tag, meta description tag, image alt tag, meta keyword tag, H1 tag.

MEREDITH'S HUSBAND SAYS…“Title tag and H1 tag are the two single most important elements for SEO.”
“There’s no penalty for long title tags, but Google will shorten them. Longer title tags also dilute the strength of your keywords. Keep your title tags to a maximum of 60-65 characters."
“Don’t stuff multiple keywords variations into a title tag.”

CONNECT WITH US…Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

"Keyword Stuffing" is a term used to describe the practice of adding a large number of keywords in website pages in an attempt to get higher rankings. This spammy practice negatively affects search rankings and can lead to penalties such even removal from Google's index. In this episode, we talk more about keyword stuffing and how to avoid it. We’ll also give you tips on how you can better your rankings without spamming your site with keywords.

IN THIS EPISODE...
[01:08] What is keyword stuffing and its dangers
[03:17] Why Google stopped using the Keyword Tag
[05:03] Handling keywords the right way
[08:00] Other types of keyword stuffing
[11:00] In Google's best interests
[11:50] Don't repeat keywords in Title Tags
Topics discussed: keyword stuffing, Google penalties, how to correctly use keywords
MEREDITH'S HUSBAND SAYS…
"Google gets better every day. Trying to trick Google will only cause problems."
"Honesty, authority, quality, and clarity are what Google wants to see."

CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

MENTIONED IN THIS EPISODE...

Google uses an algorithm to penalize websites that do not follow their Quality Guidelines. This is how Google improves search results for its users. Each instance when a website does not meet the quality guidelines, it's "penalized" by Google's algorithm and rankings decline.

IN THIS EPISODE ...[00:44] Google Myth: The Ranking Algorithm
[01:30] The Google ‘Spam Team’
[03:10] Don't buy links for SEO
[06:43] "Spamming" leads to penalties
[07:29] Semrush identifies potential penalties
[10:04] Tips to avoiding penalties
Topics discussed: Google Myths, Google penalties, how websites can be penalized, dangers of buying website links, Semrush.

MEREDITH'S HUSBAND SAYS …"Recovering from a single Google penalty can be very costly."
“A good foundation of purpose will be the best secret to your website’s success.”

CONNECT WITH US …
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

MENTIONED IN THIS EPISODE …

SEMRUSH Free Trial
My favorite tool for any SEO work

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Marketing, sales, and advertising are concepts that are often mixed up. Marketing involves getting people's attention. Advertising is one type of marketing. Sales is the process of convincing people to take action after you've captured their attention.

Marketing can be done with or without advertising, but advertising cannot be done without marketing. Good marketing can also reduce the need for "sales". With better marketing, potential customers will need less convincing.

IN THIS EPISODE ...[00:57] What Meredith wants to know for her birthday
[01:04] Marketing vs Advertising
[03:10] Examples of website "marketing"
[03:39] Marketing vs advertising in search engines
[05:12] The good, fast, and cheap rule
[11:08] Use client references to justify higher prices
Topics discussed: Marketing Vs. advertising, sales, investing your time and money, Pricing vs quality.

MEREDITH'S HUSBAND SAYS…"Marketing it's like leading a horse to water, and sales is making him drink."
"Marketing is capturing somebody's attention and get them to look at your product."
“If you want to do something, you need to invest either time or money.”

CONNECT WITH US…Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

MENTIONED IN THIS EPISODE ...

Raising a Family Business
Raising a Family Business is a 3+ week course designed to help you lay the foundation for a family p

Legacy Sales
The client-centered, print-driven business model & sales support system.

SEMRUSH Free Trial
My favorite tool for any SEO work

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

A website is an important part of any business, whether it's a brick-and-mortar store or an online company. It's the first impression that potential customers will see. There are several ways to build a site, but there are some specific issues to keep in mind when starting from scratch.

IN THIS EPISODE...
[00:24] Today topic: What do you do when you’re starting from scratch
[01:12] Google domain names
[03:10] The bare minimum to launch a website
[04:42] Getting a site listed in Google local listings
[08:44] Yext v. Whitespark v. Semrush
[15:15] How many words should be on a web page
[18:06] Identify where you’re getting leads
topics discussed: domain names, launching your website, web directories, Squarespace.
MEREDITH'S HUSBAND SAYS…
"If you’re launching a site from scratch, consider using Squarespace. It's quick, looks decent, and is relatively inexpensive compared to starting with WordPress. Launch a WordPress site later.”

CONNECT WITH US…
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

LINKS MENTIONED…

Google Domains
Reliable $12 domains - without upselling

Adding Analytics to Wordpress [blog]
To add Google Analytics to a WordPress site, try the simple plugin: Site Kit by Google.

Adding Analytics to Squarespace [blog]
To add Google Analytics to a Squarespace site: click SETTINGS in the home menu, click ADVANCED...

Google Analytics Conversions
See how to create "conversions" with Google Analytics

WhiteSpark Local Link-Building
Get 10% off with code: meredithshusband

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Most of us struggle with blogging. We often end up with a backlog of ideas and never actually implement them. With a tiny amount of effort, we can schedule a time to sit and focus - even if only for 30 minutes. Use that 30-minute slot to write about anything you want - I'll show you how we turned Meredith's 30-minute blog into a true resource for her audience.

Remember - your first blog won't be perfect, so don't pressure yourself. You'll learn and get better quickly.

IN THIS EPISODE...
[01:21] The reason you're not blogging
[01:44] A recipe for failure
[03:00] How the Beatles did it
[05:20] How you can do it
[05:48] Meredith's example
[07:31] Now make it a "resource"
[15:40] Don’t put pressure on yourself
topics: blogging, creating resource blogs, finding your voice, building a culture of blogging, scheduling time to blog

MEREDITH'S HUSBAND SAYS…
"Your first blog is gonna suck."
"Waiting for inspiration to strike is a recipe for failure."
“Find something you like to do, and you'll find yourself doing it.”

CONNECT WITH US…
Instagram: https://www.instagram.com/meredithshusband/

Traffic is an important metric for your website. It shows how well a website is doing in terms of attracting visitors and converting them into customers. Finding out where traffic is coming from or what kind of content attracts the most visitors is the key to increasing your leads.

Google Analytics is a free tool that provides insights about your website's traffic and content. It helps you to understand how your visitors interact with your site.
In this episode, we’re looking at google analytics in-depth to help you integrate it on your site, attract more visitors, increase conversion and get more leads.

IN THIS EPISODE... [00:56] Today topic: SEO, specifically google analytics
[01:51] Installing Google Analytics
[03:50] How to check for organic traffic on your site
[05:09] How to know what pages people are coming to from google
[10:45] Improve your site by answering 3 questions
[15:45] Call to action button and how to make it better
topics discussed: google analytics, website leads, conversions
MEREDITH'S HUSBAND SAYS...
"If a user doesn’t know immediately what they’re looking at, they get frustrated."
"You need to treat your visitors like dummies; people don’t like to think."
"You need to make your call to action as specific as possible."

CONNECT WITH US...
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

LINKS MENTIONED...

Google Analytics
A web analytics service offered by Google that tracks and reports website traffic.

Adding Analytics to Squarespace [blog]
To add Google Analytics to a Squarespace site: click SETTINGS in the home menu, click ADVANCED...

Adding Analytics to Wordpress [blog]
To add Google Analytics to a WordPress site, try the simple plugin: Site Kit by Google.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

If you own a website, you should be aware of the dangers of having your secret pages indexed by Google. You might have some pages on your site that are not meant to be indexed by search engines. And it is important that you know how to deal with these pages in order to avoid problems with Google.

In today’s episode, we will guide you on the right ways to deal with your secret pages. We will also dive into how you own your images and content without compromise.

IN THIS EPISODE ...
[01:00] How to deal with "hidden pages"
[02:46] Why you need a password for hidden pages
[03:37] The dangers of having your secret pages indexed
[05:16] Why you shouldn’t have your secret page indexed by google
[09:15] The importance of posting your images and content on your blog first

MEREDITH'S HUSBAND SAYS ...
"If you don’t want pages to appear in Google, you need to use a password."
"When you create new pages, Google knows it- even if they're not linked from other pages."
"When secret pages are indexed, it can raise red flags with Google."

CONNECT WITH US ...
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

topics: secret website pages, SEO

Rather than trying to brainstorm and write "articles", it's often helpful to think about blogging as creating a "resource" for your audience. Thinking this way adjusts your mindset and gets you into a frame of mind to create something your audience actually wants instead of simply telling them something. It's often described as "selling the destination" (that thing your reader wants) instead of "selling the journey." (the thing they need to do, in order to get the thing they want)

For example,
Instead of an article about "What clothes to wear for photos", create a guide about "How to look better in photographs." It's the same information, but created from a different mindset - and something your reader actually wants!

IN THIS EPISODE ...
[02:47] Think of your blog as a "resource"
[05:48] The biggest mistake that bloggers make
[07:04] Why blogs must provide value
[08:04] Example of a "resource" blog
[11:22] Change the perspective to align with readers
[14:19] Write like you're talking to one person
[25:36] Recap of the 4 steps discussed here
[26:58] Focus on the destination - not the journey
topics... how to blog, blogging for seo

MEREDITH'S HUSBAND SAYS ...
"It's usually best to blog yourself, rather than outsourcing."
"Providing value can be your marketing holy grail."
"Focus on the destination instead of the journey."CONNECT WITH US...
Website: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

This week we talk about ourselves - what we've done to get to where we are now.

IN THIS EPISODE…
[01:34] Who is Meredith?
[15:19] Who is Meredith's husband?
[32:13] Why we started a podcast

CONNECT WITH US
Home: https://www.MeredithsHusband.com
Podcast Hompage: https://www.thewebinaut.com/merediths-husband
Instagram: https://www.instagram.com/meredithshusband

SEO can be difficult if you want your website to rank higher in search engine results. In order to generate traffic, you must think outside the box and strategize your SEO efforts. Overcoming the limitations of your website can be the key to increased traffic and revenue.

You may have a limited understanding of SEO basics, or you might not know where to start. You may feel overwhelmed by the process or lack enough time to devote to it. Many obstacles can prevent you from getting ahead in your digital marketing efforts - this episode will help give you some insight into those obstacles and how to overcome them!

IN THIS EPISODE…
[02:08] Common SEO Challenge
[04:00] How Long Does SEO Take?
[05:04] Why Patience Matters
[06:00] SEO Expectations & Misconceptions
[09:44] The 5 Steps of SEO
[10:33] #1 Research & Setup
[11:50] #2 Finding Quick Wins
[14:04] #3 On-site SEO
[16:49] #4 Off-site SEO
[22:40] #5 Establish a Realistic Schedule

MEREDITH’S HUSBAND SAYS …
“SEO is like running a race - you can’t pass everyone else with one step”
If you have fewer expectations, you’ll most likely be happier.
“The person who thinks they can succeed and the person who says they can’t succeed are both right.”
"Having the ingredients alone does not work. You still need to create the product."

CONNECT WITH US
Home: https://www.MeredithsHusband.com
Web: https://www.thewebinaut.com/merediths-husband
Instagram: https://www.instagram.com/meredithshusband

topics: seo, photography, seo expectations, timeline

Google constantly changes its algorithm for ranking websites. Those changes can and often do have a dramatic impact on websites and the amount of business they generate. If you can align your goals with Google, you will set yourself up for long-term success in search engines and also avoid the short-term changes in rankings that accompany the Google algorithm updates. This episode covers how you can do that and build your website for a stronger future.

IN THIS EPISODE…[01:24] Why we don't use Patreon
[02:59] The tradeoff for simple solutions
[10:06] Aligning with Google’s objectives
[14:38] Using social media to "get more eyeballs"
[16:38] Q: Hosting videos on your blog vs. Facebook

MEREDITH’S HUSBAND SAYS …“When a solution (like Patreon) makes something easy, you should ask yourself what you are giving up.”
“Google’s algorithm changes all the time, which is why you should think about the long-term objectives more than the current algorithm.”
“Google doesn’t want to send people to websites that figured out how to trick their algorithm, but to quality websites with good content with user experience.”

LINKS TO RESOURCES MENTIONED...Kajabi: https:kajabi.com

CONNECT WITH US...

Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

There are a couple of important points for website owners to keep in mind when creating the Call-to-Action. This “CTA” is what leads visitors to take action and reach out to you. For “lead generation” websites, the CTA marks the end of the Marketing Journey and the beginning of the Sales Journey.

This episode covers the mistakes that I see most often and the simple steps you can take to avoid them.

IN THIS EPISODE…[02:54] You can now support our show!
[07:52] What’s in for you in today’s episode
[08:40] Why did google eliminate matching of keywords in domain names
[10:07] Why buy domain variations of your business name
[11:49] Why I use Google Domains to buy domain names
[13:06] Don’t use generic CTAs
[14:34] Your CTA is the most important button on your site
[16:43] Don’t offer multiple CTAs
[17:50] Why landing pages convert better than websites
[20:48] Don’t make your users think!
[25:08] In summary

MEREDITH’S HUSBAND SAYS …“CTAs are the most important part of your website. They’re the reason your site exists!”
“The CTA is typically the biggest button on any web page.”
“The Call-to-Action is the end of the marketing journey and the beginning of the sales journey.”

LINKS TO RESOURCES MENTIONED...Google Domains: https://domains.google
Don’t Make Me Think [book, by Steve Krug] https://amzn.to/3IKUM5Y

CONNECT WITH US ...Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

To succeed in digital marketing, it has become more and more important to understand the strategies and methods that your competitors are using - especially when they're effective! Knowing what's working and gaining insights about the most effective strategies can be a game-changer when it comes to digital marketing.

If you're planning to use SEO to improve your visibility online, you'll want to identify your top competitors' methods so you can apply them and/or improve upon them for your own site. Understanding how competitors are achieving top rankings can be immensely helpful in your own marketing efforts.

Join the conversation with your host Meredith’s husband and co-host Meredith to learn how you can improve your SEO using Semrush to build better links and higher Google rankings.

IN THIS EPISODE...
[01:08] Meredith’s husband current project
[02:57] How competitor intelligence can help improve rankings
[04:40] How to use Semrush to find competitor backlinks
[08:00] What is a "no-follow" link
[13:50] How to use Semrush for short & long-term SEO goals
[14:33] The difference between "backlinks" and "links"
[15:40] How we, and other sites, use affiliate links
[19:58] How to convert a Semrush trial to a free plan
[21:44] How to ask other bloggers for links
[23:53] Why Google doesn't access content in private groups

MEREDITH'S HUSBAND SAYS...
• "There’s no single plan of action for building links."
• "Links are very important - you will need links in order for your SEO to be effective."

LINKS MENTIONED
• Semrush Trial Setup: https://meredithshusband.com/semrush
• Today's Video: https://www.thewebinaut.com/blog/see-competitors-links

CONNECT WITH US
Website: https://www.meredithshusband.com/
Instagram: https://www.instagram.com/meredithshusband/

topics: SEO, building backlinks, links, semrush, competitor research, off-site SEO

Images are a great way to engage your audience and make your website more visually stimulating. But how do you make sure they are optimized for rankings?

Join the conversation and learn how you can optimize the size of your images and use image alt tags to help improve rankings.

IN THIS EPISODE...

[03:05] Google bombs & the power of links
[05:58] Why extra domain names don’t help SEO
[09:11] How to improve image SEO
[10:21] Optimizing image size with photoshop
[13:50] Keywords & image alt-tags
[16:23] Why place keywords near the beginning of content
[17:53] How/why to name image files
[21:25] When/where to include keywords & branding
[25:15] How to reach out and ask your questions

LINKS TO RESOURCES MENTIONED...

Photoshop "Save for web" Tool:
https://www.lifewire.com/photoshop-save-for-web-tool-tutorial-1697537

MEREDITH'S HUSBAND SAYS...

"Sometimes it doesn’t even matter what's on your website; it’s just the links."
"When writing web copy, remember the first words are weighed more heavily than the last words."
"If somebody sends you an email out of the blue selling something, it’s probably not worth it."

CONNECT WITH US:

Website: https://MeredithsHusband.com
Instagram: https://www.instagram.com/meredithshusband/

Join the conversation with Meredith’s husband and co-host Meredith Zinner. Today’s episode discusses what Google Analytics is and why you should track your website visitors' behavior. You’ll also get some tips on how to begin tracking the key metrics of your website and the different ways to interpret & use the data collected through Google Analytics.

IN THIS EPISODE…
[03:33] Today's question: How much traffic are you getting?
[04:20] Installing Google Analytics on Squarespace websites
[07:11] Installing Google Analytics on WordPress websites
[11:36] How to use Analytics to begin improving conversions
[13:35] More about the G4 version of Google analytics
topics: SEO, google analytics, website tracking, google analytics tracking code

MEREDITH’S HUSBAND SAYS …
"Every plugin you install on WordPress will slow your site down a tiny bit so the more plugins you have, the slower your site becomes."
"An un-updated plugin becomes a security threat where you will get your site hacked."

CONNECT WITH US...
Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

LINKS MENTIONED...

Google Analytics Conversions
See how to create "conversions" with Google Analytics

Adding Analytics to Squarespace [blog]
To add Google Analytics to a Squarespace site: click SETTINGS in the home menu, click ADVANCED...

Adding Analytics to Wordpress [blog]
To add Google Analytics to a WordPress site, try the simple plugin: Site Kit by Google.

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

An online blog is one of the most effective ways for photographers to promote their business or brand. Blogs allow you to stay in touch with your customers, prospects & partners and provide a platform for you to share your ideas.

It is also a great way to establish your business, get new leads, build relationships and drive sales. If you don’t have time or the budget to invest in a well-written blog, then it’s time to learn new tricks. If you are looking for something quick, SEO-friendly, and easy enough for anyone who doesn't have much content marketing experience, this podcast is just for you!

IN THIS EPISODE...
[01:03] Why WordPress sites get hacked and how to avoid it
[18:19] Recommended website hosting for WordPress
[10:00] More blogging tips and ideas
[11:24] Blogging through interviews
[19:20] Revising old blog posts to create "current" content
[21:50] Repurposing blog content for social media.

MEREDITH'S HUSBAND SAYS...
"The people hacking websites are not trying to access your information. They have other interests."
"Google has a slight tendency to prefer newer content."
"We are in the age of content. If you don't have content in today's world, you don't exist online."
"Every business now should think of itself as a publisher."

CONNECT WITH US
Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

topics: blog post ideas, quick blog posts, easy blog article ideas, blogging tips, how to write posts fastLINKS TO RESOURCES MENTIONED...
Siteground web hosting: https://www.siteground.com
ManageWP: https://managewp.com
Sonix: https://sonix.ai

We've talked about the "Why" of blogging. This week is about the "How" as I explain one of the methods I use to create my own blogs for and better SEO - and the tools you can use to do it yourself.

In this episode:

Debunking a common email scam
Are website "badges" ever legit?
How I create blog posts without having to write
How blogging helps rankings (for all keywords)

SUBSCRIBE / SEND YOUR QUESTIONS at MeredithsHusband.com >

Let's talk about what it means to "own the first page" of Google for branded searches - how and why that matters, and how you can do it.

Topics & questions in this episode:

Do client pages need passwords?
What is black hat SEO?
Understand Google's objectives
What does "indexed" mean?
How to "own the first page" of Google - what that means, why it's important and how to do it
What does it mean to “tag” your images?
Don’t stuff keywords in your tags!
What types of pages appear on page one if you don't OWN IT
Google Knowledge Graph and Google My Business

SUBSCRIBE / SEND YOUR QUESTIONS at MeredithsHusband.com

Link building is the process of gaining links to your page from other relevant sites on the internet.

We talk this week about building links with the goal of getting your website into the "local pack" of Google - the group of 3 websites displayed just beneath the map in local searches. This is one of the first steps to get your website into those listings. I explain the easiest and quickest way to do it in this episode.

IN THIS EPISODE …
[02:12] How to improve website structure for better SEO and conversions
[08:28] Why you should build links as a local business owner
[09:23] Link building explained
[10:42] The importance of building links for your website
[11:18] How Google determines website quality & relevancy
[12:10] Types of links
[13:28] What is Local Pack & how to get listed
[18:29] Link building with WhiteSpark
[22:16] Summary

MEREDITH’S HUSBAND SAYS …
The more content you can put around your events, the better you'll rank.
The more the number of links you have on your site, the better the visibility
SEO is basically answering two questions for Google, what your website is about, and how good it is.

LINKS & RESOURCES ...
WhiteSpark: https://www.thewebinaut.com/blog/whitespark

CONNECT WITH US ...
Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

topics: Link building, website link building, link building strategy, internal links, SEO best practices.

WhiteSpark Local Link-Building
Get 10% off with code: meredithshusband

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Creating content for your website is an important part of the SEO process. As a photographer, you can improve your website’s search engine ranking by creating keyword-rich content, effectively sharing the brand’s message, and creating a sense of value. You can apply several SEO tips to your blog to boost your site's search engine traffic and ranking. Tune in to this podcast and listen to some of the most effective SEO blogging tips.

Join the conversation with your host, Meredith’s husband, and co-host Meredith Zinner. In today’s episode, I explain how and why blogging improves Google rankings and provide a simple trick to get you in the right mindset to start blogging effectively. Understanding the WHY will help you understand the HOW and WHAT of blogging for SEO.

IN THIS EPISODE …
[00:56] Why every photographer needs a blog
[01:33] What to focus on within blogs
[03:29] Reasons to blog
[04:43] Hyperlinks and how they work
[06:08] Think about your blog as a "Resource."
[07:26] What to blog about for better SEO
[08:29] Send the right signals to Google

MEREDITH’S HUSBAND SAYS …
Blog often and google new entries, google likes it when there are new activities on your site.
A blog is not like social media where you need to write every day
Number one reason to blog is to answer specific questions that your target audience might have or something like

CONNECT WITH US ...
Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

topics: SEO, blogging, search engine optimization, SEO boosting blog, content marketing tips, blog content strategy, get traffic from blog.

On-site SEO refers to the process of optimizing your website so that it ranks well on search engine result pages. It includes optimizing your content, adding relevant keywords, creating titles and meta descriptions, creating unique content, and ensuring that all of your messages are optimized for user experience to increase your website income.

In this week’s episode, we explore how to increase traffic to your photography website. I share an example to help illustrate how a blog can increase traffic when treated as a "resource" rather than just a 'bunch of articles.’ This episode is available with a video here.

Watch the video: https://vimeo.com/611133378

IN THIS EPISODE …
[05:05] Good things rarely happen when you're idle
[07:22] There are 3 ways to improve revenue
[10:50] Boost your website SEO SEMRUSH
[17:54] Think of your blog as Resources - not articles
[18:48] How to use Google analytics to find the source of your site traffic
[22:03] Things to avoid when writing a blog
[28:33] Don’t let the SEO jargon intimidate you

MEREDITH’S HUSBAND SAYS …
"To get something in life you’ve never had, you need to do something you’ve never done."
"Check your competitor’s weaknesses and build on them - success will come."
"You can get attention simply by helping people."

LINKS TO RESOURCES MENTIONED
SEMrush On-site SEO Tool
topics discussed: on-site SEO, tools for SEO
CONNECT WITH US ...
Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

SEMRUSH Free Trial
My favorite tool for any SEO work

Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Many photographers aren’t even aware that their website performance could be holding them back from profitability and success. A study done by ISPA found that only 34% of the companies they surveyed know their website performance in detail. The importance of website performance in search engines, social media, and other online platforms cannot be overstated. It is an important factor to photography, as it impacts the user experience and conversion rate. If your website isn’t performing well, you can do a few things to improve it efficiently and timely. This podcast is just for you!

In this week’s episode, we look at one of our listener's websites and suggest on;
- Updates to improve visitor engagement
- How & where to use calls-to-action (CTA's)
- How to avoid frustrating your website visitors
- Why avoid social media links specifically on your Contact page.

IN THIS EPISODE ...
[01:54] Website to be reviewed today; CarmenDunham.com
[03:18] Your homepage should be as attractive and comfortable to the users as possible
[04:12] Website colors must be visible, or you get sued based on accessibility standards
[07:11] What your footer section needs to have
[14:16] Whatever your CTA is, make it obvious and accessible on each page of your website
[17:12] Best ways to optimize the website pages clearly
[20:57] Avoid social media links specifically on your Contact page
[23:54] Integrate your contact form with an email management platform
[25:10] In a nutshell…
[26:33] Things you can do if you want to redo your website

CONNECT WITH US ...
Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

topics: conversion optimization, website performance, site speed,

WordPress is the most popular CMS, and it’s used in over 50% of websites. The SEO plugins available for WordPress are abundant, with lots of options to choose from, but sometimes this can be overwhelming. Sometimes, we want a highly functional plugin that does not compromise on speed or maintenance or just something simple that does its job well without any bells or whistles. The type of plugin you choose should be able to provide the key features without affecting your website load time. Your onsite SEO, which includes your page load speed, is the foundation of everything.

In today’s episode, we talk about WordPress SEO plugins and the best options in the market that can help you optimize your onsite SEO. Don’t go for the next shiny object. Get the best suggestions that will enable you to build your website for ranking with confidence.

IN THIS EPISODE …
[02:45] How new clients find Meredith through Google and Yelp
[04:09] Strategies that photographers can use to get new clients
[04:48] Optimizing your product pricing for SEO purposes
[06:12] How Meredith prices her photography to cater to clients individually
[09:16] The value of creating and owning an email list
[10:49] Emailing your Newsletter to clients and the rules tied to emailing marketing
[12:50] The major challenge in email marketing
[16:06] WordPress SEO plugins and the best options with minimal impact on load time
[21:45] The importance of optimizing your website speed as part of SEO
[23:13] How to identify where your site needs fixing and the tools you can use
[26:19] How often you should fix your website for onsite SEO
[27:50] The role of on-site SEO for ranking on google

MEREDITH’S HUSBAND SAYS …
- Getting people simply to see your email is one of the biggest obstacles in email marketing.
- If you’re building an email list to start a newsletter, get peoples permission first
- Every fraction of a second that your website takes to load, your conversion decreases
- Your on-site SEO is the foundation of your website
- Putting gas on your car does mean you’ve reached your destination; you still have to drive.

LINKS TO RESOURCES MENTIONED ...
+ Semrush
+ Ahrefs

CONNECT WITH US ...
Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

topics: On-site SEO, Wordpress plugins, SEO plugins

This week Meredith and her husband answer questions from photographers about SEO and tools like Google Search Console, Google Analytics, and Google My business, as well as:

Does blogging really matter, and why?
What are backlinks, and why are they important?
What is the least amount of work I can do and still get good rankings?
What does it mean to “tag your images”?
What's the first step to make my WordPress site an “SEO Superstar”?

IN THIS EPISODE …
[01:27] How Meredith gets her website clients
[03:40] Best e-business practices that should not be overlooked
[04:15] Tip#1 Integrate Google My Business, Google Console, and Google Analytics
[04:36] Tip#2 Automate the necessary updates
[05:06] Tip#3 Research your keywords like a pro to rank
[07:08] What is “organic traffic”?
[08:50] What is “dwell time” and how can it affect your ranking
[09:33] Does google track movements on the website?
[11:10] Can you do very minimal work on your website and still rank on google?
[15:23] What are backlinks, and how do they help in ranking on google
[17:41] Ways through which someone can build backlinks
[19:33] Importance of embedding Alt tags on images on your website posts
[22:50) Can you use Instagram and other social media platforms to boost SEO?

MEREDITH’S HUSBAND SAYS …
“A business without data will always fail”
“Success is predictable; you only need to do THE RIGHT THING!”
“If you want good results in life, you’ll have to do something or hate something.”

LINKS TO RESOURCES MENTIONED ...
- Semrush
- Google Search Console

CONNECT WITH US ...
Web: https://www.thewebinaut.com/merediths-husband/
Instagram: https://www.instagram.com/meredithshusband/

topics discussed: SEO, google ranking, search engine marketing, organic ranking, keyword research, organic traffic