Brand Therapist: Recent Episodes
Yamilca Rodriguez
Do you feel lost in the noise? Do you put yourself out there and fall flat? Yamilca Rodríguez, also known as “The Brand Therapist,” interviews entrepreneurs each week. She digs deep and psychoanalyzes brands. Fifteen years at Procter & Gamble makes her the hacking expert in brand building. Each episode contains powerful information to brand yourself or your organization. Sit on your couch and create the brand of your dreams.
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Connecting with one's true purpose is a shortcut for breaking self-imposed barriers and rocket launch accomplishments.
In today's episode, the extraordinary Joy Willett joins us to talk about how clairvoyance, NLP, and hypnosis can help you unlock your true potential and skyrocket your personal brand's popularity. Joy is a Transformational Coach, Corporate Trainer, and Mentor. She is also an NLP, Hypnosis, and Time Line Therapy® Trainer, Best-selling Author, and International mastermind retreat Leader.
Throughout this episode, you'll hear about the importance of aligning mind, body, and spirit to achieve personal and professional goals, and how NLP and Joy's clairvoyance can help with it. Joy also explains how positive language and visualization techniques can help you transform your life and your personal brand's fate, her experiences with NLP and Time Line Therapy®, and much more.
Tune into episode 102 of The Brand Therapist and discover how to connect with your bigger mission and unlock your and your personal brand potential from the inside out.
In This Episode, You Will Learn:
- A bit about Joy's background and journey into NLP, Time Line Therapy®, and Hypnosis (4:10)
- How can NLP help grow a business (8:20)
- What is Time Line Therapy® and why it works so fast (13:30)
- Joy explains what happens behind the scenes when we get hypnotized (22:20)
- What is matching and mirroring and why do we do that (28:00)
Connect with Joy Willett:
- Website
Let's Connect!
- Website
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Connecting with one's purpose is a transformative experience; it makes everything easier. Meet Chaz Sandifer, the Founder, CEO, and Multipreneur who transformed her and her family’s life simply by betting on herself and staying true to herself.
Chaz Sandifer is the Founder and CEO of theNEWmpls, Let Go Let Flow, and Stories Behind the Menu. Applying the same work ethic and principles, and looking at business through the lens of integrity and community made Chaz's entrepreneurial journey a smooth one. Still, her journey was not without sacrifice, resilience, and the strength to bounce back from life's hardest hits.
Throughout this episode, you'll hear about Chaz's impressive experience in the health and wellness industry, her background in Marketing and International Business - which gave her the quality touch to take things to the next level - and her remarkable approach to building generational wealth. You'll also hear the wonderful story behind the creation of "Stories Behind the Menu," her thoughts on marketing ourselves and creating solid personal brands, how to transform outside negativity into fuel for growth, and so much more.
Tune in to episode 101 of The Brand Therapist and get inspired by Chaz Sandifer's unique approach to personal branding, life, and everything in between.
In This Episode, You Will Learn:
- A bit about Chaz's impressive background (2:40)
- From an unfulfilling corporate job to entrepreneurship (6:20)
- Chaz shares her thoughts on building generational wealth (10:10)
- The amazing story that inspired "Stories Behind the Menu” (15:00)
- Chaz talks about the challenges encountered at the beginning of her journey (23:30)
- People can sense when you are giving your work away (27:00)
- How to transform negativity into fuel for growth (31:00)
Connect with Chaz Sandifer:
- The NEW MPLS
- Let Go, Let Flow
- Stories Behind the Menu
Let's Connect!
- Website
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Do you know what your sales persona is?
People buy from people, so if whatever you sell doesn't resonate with who you are, it'll stand out, and people will see that from miles away.
In this episode, I'm joined by Armando Villa to talk about how entrepreneurs can start selling like naturals by relying on authenticity and personalized strategies. Armando is the Founder of StrategicSales.io and is on a mission to instill integrity and empathy in sales, ensuring entrepreneurs long-term impact and success in their industries.
Throughout this episode, you'll hear about Armando's unique journey from corporate to entrepreneurship, his desire to make a more significant impact that led to the creation of StrategicSales.io, and how he discovered the sales techniques he used as the pillars for his business. Armando also talks about the Sales Persona quiz which is crucial to creating personalized sales content, and the importance of segmentation.
You'll also hear about sales techniques, strategies focused on authenticity and personal branding, lead generation, and more.
In This Episode, You Will Learn:
- About Armando's journey from corporate to entrepreneurship (2:00)
- Armando talks about the challenges of jumping into entrepreneurship (5:00)
- Why authenticity is crucial in sales (6:30)
- How the Sales Persona quiz works (10:10)
- Building trust and confidence with your clients (15:00)
- How to simplify the sales process (18:20)
- Armando shares key strategies for getting more clients (26:50)
Connect with Armando Villa:
- Website
- Take the Sales Persona quiz
Let's Connect!
- Website
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Are you aware of how tension can elevate your language, messaging, and sales copy? Tension can create intrigue, capture attention, and make your brand more memorable.
In today's solo episode, you’ll learn everything about archetypes and their opposites. Discover how leveraging the tension between contrasting archetypes can transform your messaging, set you apart, and supercharge your brand's influence and growth.
We explore the belonging quadrant and understand how the caregiver, the lover, and the girl next door interact with archetypes in the independent quadrant: the explorer, the innocent, and the hero. We also dive deep into the tension produced between the archetypes in the dynamic and stable quadrant, understand how to use each archetype's five value words, and more.
Tune in to episode 99 of The Brand Therapist and discover how the subtle art of building tension can elevate your messaging and help your brand rise to the top.
In This Episode, You Will Learn:
- How polarity and tension can help your brand (1:30)
- Tension in the belonging quadrant. Why does it work? (6:00)
- About the tension between the hero and the caregiver (8:20)
- Everything about the tension between dynamic and stable archetypes (10:00)
- Why is mastering tension between archetypes so crucial? (15:10)
Let's Connect!
- Website
- Get The Brand Therapist Workbook
- Take the Quiz to Uncover Your Brand Character
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Each archetype creates, sees, and connects with the world uniquely. Deeply understanding your own is the shortest way to develop strategies, a visual identity, and a tone of voice that speaks directly to your audience.
In today's solo episode, we explore the Brand Therapist Master Workbook series for personal branding. We dive into techniques for archetype understanding, brand analysis, storytelling strategies, long-term brand evolution, and much more.
You'll hear about the importance of understanding archetypes, brand character analysis and development, and how defining brand values, beliefs, and tone of voice can help you simplify hours of work in brand building. You'll also learn strategies for storytelling and audience alignment, visual identity integration and consistency, and much more.
Tune in to episode 98 of The Brand Therapist and discover how mastering brand archetypes can unlock new dimensions of authenticity and impact.
In This Episode, You Will Learn:
- Who is this The Brand Therapist Workbook for? (2:20)
- What can you expect from this Workbook? (5:00)
- How do you bring personal traits into your brand? (8:10)
- Why is curating your tone of voice crucial? (14:40)
- How to create the right storytelling strategies (21:20)
- What is the best way to think about brand differentiation? (28:00)
- Consistency is a sign of professionalism (31:30)
Let's Connect!
- Website
- Get The Brand Therapist Workbook
- Take the Quiz to Uncover Your Brand Character
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For most entrepreneurs, the difficulty of figuring out how someone could help them feels more overwhelming than the thousands of tasks they have to handle simultaneously.
In this episode, I'm joined by the Founder of Team Delegate, Visionary Entrepreneur, and fellow podcaster Tonya Thomas. The host of the "Unbottleneck Your Business podcast" takes us through hiring a virtual assistant, from finding a suitable VA for your and your business's needs to figuring out how to maximize their help.
Throughout our conversation, Tonya shares details about why she started Team Delegate, how her past as a virtual assistant helps her match companies with the perfect VA, and where she finds talent. Tonya also shares her thoughts on the future of the virtual assistant industry, learning to delegate, and much more.
Tune in to episode 97 of The Brand Therapist and discover how a virtual assistant can help you 10x your business's efficiency and profit.
In This Episode, You Will Learn:
- A bit about Tonya's background (2:10)
- How Team Delegate was born (4:00)
- Tonya shares her thoughts on why entrepreneurs struggle to hire VAs (9:30)
- How to transition from doing it all to delegating (14:20)
- Where does Tonya go to find talent (22:00)
- What is the future of the virtual assistant industry (25:10)
Connect with Tonya Thomas:
- Team Delegate's website
- Listen to the Unbottleneck Your Business podcast
Let's Connect!
- Website
- Take the Quiz to Uncover Your Brand Character
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One substantial change smartphones and social media have produced in our society that needs to be addressed more is access to fame. We walk around with a film studio, a media conglomerate, and a podcast production studio in our pockets; getting a message out there and touching the masses with it has never been easier.
Today, I'm joined by Torund Bryhn, "The Fame Builder." She is an Author, Podcaster, Publisher, and Strategic Communications Expert on a mission to make people, brands, and causes famous for their positive impact on the world. For over two decades, Torund has expanded its influence and rehabilitated the reputation of brands in the energy, climate, government, entertainment, and travel sectors. She is the Author of "Fame Revolution," which explains why businesses and individuals must become public figures to thrive in the "fame economy" we live in.
Throughout our conversation, you'll hear Torund's thoughts on personal branding and fame in the digital age, fame's democratization, and how to get ourselves ready to manage fame. Torund also explains why we are all products in the fame economy and must build our teams with a public figures' team in mind.
Additionally, Torund talks about the journey of writing and publishing "Fame Revolution," her relationship with AI and ghostwriting, and more.
Tune in to episode 96 of The Brand Therapist and discover the secrets to making your brand thrive in the fame economy.
In This Episode, You Will Learn:
- Fame has been democratized (2:30)
- The baking stage. What happens when people discover they can be known (6:10)
- Torund shares details of her writing journey (8:40)
- What will happen to ghostwriting in the fame revolution (12:30)
- We are all products in a space where fame has been democratized (19:20)
- Looking at AI as a calculator (26:00)
- Torund explains how writing a book changes people (31:50)
- How to prepare ourselves for being famous (35:20)
Resources Mentioned:
- Book: Torund Bryhn - Fame Revolution: New Era. New Strategy to Expand Your Circle of Influence, Wealth, And Impact
Connect with Torund:
- TikTok
Let's Connect!
- Website
- Take the Quiz to Uncover Your Brand Character
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Regardless of how credentialed you are in your space, nothing ensures you'll sell a million copies and become a worldwide sensation. The average for a book's lifetime is a couple thousand copies. Still, your book doesn't need to be an instant international best-seller to help you be wildly successful.
In this episode, the amazing Beth LaGuardia Cooper uncovers the secrets of writing books to empower your brand's authority. Beth is the Global CMO for Forbes Books, and, as a skilled marketer with over 25 years of experience in marketing business and services to businesses and consumers, she specializes in producing media publishing and brand marketing solutions.
Throughout this episode, Beth explains her role at Forbes Books, how they help entrepreneurs develop their personal brands, and why she sees writing a book as a door opener to new opportunities, business development, and growth. Beth also reflects on the importance of setting realistic expectations before writing a book, professional photographs, personal brands in the corporate world, media kits, and more.
Tune in to episode 95 of The Brand Therapist and discover how to take your personal brand to the next level through book writing.
In This Episode, You Will Learn:
- A bit about Beth's background and role at Forbes Books (4:10)
- The difference between Forbes Books and Forbes Magazine (6:10)
- The importance of setting clear and realistic expectations for a book (7:50)
- I want to write a book, now what? Beth explains the process of writing a book (11:20)
- What are media kits, and why are they so important (17:20)
- Always look like a pro (20:00)
- Personal brands in the corporate world (23:10)
- Beth's top three tips for building a solid personal brand (26:00)
Connect with Beth:
- Forbes Books
- Advantage Media - The Authority Maturity Model
Let's Connect!
- Website
- Take the Quiz to Uncover Your Brand Character
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Negative thoughts, self-doubt, and even imposter syndrome are common in the life of an entrepreneur; sooner or later, they'll visit your mind and entertain it for a bit. Yet, you must learn how to address them properly, deal with them, and avoid getting caught in the "I'm not good enough" story, or else you and your business will get stuck forever.
In this episode, I'm thrilled to welcome back to the show to the inspiring Karissa Adkins. Karissa is a Global Speaker, three-time best-selling Author, Entrepreneur, and a Coach at heart. She is also the Founder and Queen Maker at Alpha Queen Collective and a revolutionary leader devoted to the empowerment of women across the globe. Karissa helps women achieve personal and professional transformations, break the chains of old narratives, and become authors of their success stories.
Throughout our conversation, you'll hear Karissa's rebirth story: from ignoring her coaches and sinking into her self-doubt stories to slapping herself into reality and skyrocketing her coaching career. Karissa talks about the tools that helped her break the six-figure barrier in her coaching business, become more resilient, and build the confidence necessary to master her mental and physical health, career, and personal life.
Additionally, Karissa shares five tips to achieve body, alignment, time, mindset, and personal brand mastery, explains how the Courage, Confidence, and Authenticity Blueprint Digital Training can transform lives, and much more.
Tune in to episode 94 of The Brand Therapist and discover how to take your coaching business to the next level while flourishing your personal relationships and being healthier than ever, physically and mentally.
In This Episode, You Will Learn:
- How Karisa went from roughly making 10K a year to six figures (3:40)
- Karissa talks about the physical and mental change she went through (7:50)
- Getting "there" is easy; the hard part is being consistent (11:20)
- About the tools that helped Karissa and how she helps other women at Alpha Queen Collective (14:30)
- What is the Mind, Body, & Business Matrix (21:40)
- The importance of permitting ourselves to get what we want (29:20)
Connect with Karissa:
- Website
- CTA - Courage, Confidence, and Authenticity Blueprint Digital Training
- Warrior Queens Rise
- Karissa's linktr.ee
Let's Connect!
- Website
- Take the Quiz to Uncover Your Brand Character
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We all compete for attention; people's lives are fast-paced and full of commitments, appointments, and meetings, and they have little time to spare. That's why turning your brand into a noticeable, seductive, and appealing piece of the advertising landscape is crucial. Inevitably, the question arises: Do you know how to make your personal brand stand out?
In today's solo episode, we cover all the bases on helping your brand cut through the noise, speak its message loudly and clearly, differentiate itself from competitors, and sharpshoot its messaging directly into its superfans' ears.
Throughout this episode, you'll learn to identify and understand your brand's essence and use that information to match your brand's identity with your storytelling strategies. You'll also discover the importance of unveiling your brand's archetype, personality traits that define your brand, personal and brand values, voice tone, visual identity integration, and much more.
Tune in to episode 93 of The Brand Therapist and discover the secret formula to get your personal branding on track.
In This Episode, You Will Learn:
- Why it is crucial to understand your brand's essence (1:40)
- How to understand your superfan's mind and why this is crucial (5:00)
- The advantages of using The Brand Therapist's workbook (7:10)
- How to ensure your brand's tone of voice is consistently represented across social media platforms (9:20)
- How to ensure your storytelling strategies are aligned (10:40)
- The importance of creating tension and differentiating your brand (11:50)
Let's Connect!
- Website
- Take the Quiz to Uncover Your Brand Character
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Despite how brilliantly planned our marketing plan might be or how carefully designed our personal brand is, a massive part of getting the results we want depends on those executing the plan. That's why finding and incorporating key talent is crucial.
In this episode, Susan Kamenwa joins us from the other side of the pond to discuss talent sourcing, leadership, and her passion for providing solutions. Susan is a qualified Executive Coach, a certified Psychometrist, a leader in her community, and the founder and Managing Director of Adelko Consulting, which specializes in sourcing exceptional talent across the commercial, non-profit, and Multilateral Agency sectors. She holds a master's in Human Resource Development and is pursuing a Ph.D. in Human Resources Development from Jomo Kenyatta University of Agriculture & Technology University, Kenya.
Throughout our conversation, Susan talked about her upbringing, the influence her parents and the environment she grew up in had on her, and why she became so passionate about bringing solutions. She shares a beautiful story about her time living in Tanzania, the teachings she got from becoming an entrepreneur in Australia, and how that experience motivated and inspired other Black women to start their businesses and thrive there.
Tune into episode 92 of The Brand Therapist and learn more about how talent sourcing can transform your business and enhance your personal brand.
In This Episode, You Will Learn:
- A bit about Susan's Adelko Consulting (2:50)
- How did her childhood molded and inspired Susan (4:00)
- What does being friendly mean to Susan (8:10)
- Susan talks about the time she felt the impact her work had (10:50)
- How Susan inspired a whole community of Black women in Australia (14:00)
- Susan shares lessons learned along the path of entrepreneurship (17:20)
Connect with Susan:
- Adelko Consulting Services
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Being constantly evolving is crucial for developing a strong, reliable, and up-to-date personal brand. Our brands are, in many ways, a reflection of who we are, how we portray ourselves, and how we are perceived. The best way to ensure our current version is always our finest is to commit to a lifelong learner type of existence.
In this episode, I'm joined by Kristin Morris to talk about personal branding and self-improvement, the kind of mindset needed to get up and try it again a thousand times, and how to develop the tools that'll help us go right through our worst fears. Kristin is a Speaker, Facilitator, Learning and Development Strategist, DEI and Performance Improvement Consultant, and CEO of Genesis Consulting Services, LLC.
Throughout this episode, Kristin talks about her greatest fears and how she navigated them, the influence her upbringing had on her entrepreneurial and leadership style, and why being highly adaptable, insightful, and persuasive are crucial qualities in branding. Kristin also discusses her personal brand, what makes it unique, the lessons learned along the way, and much more.
Tune into episode 91 of The Brand Therapist and learn how perfecting yourself can significantly impact your brand and business.
In This Episode, You Will Learn:
- A bit about Kristin's brand and how she helps her clients (2:40)
- How sports influenced Kristin's career and approach to business and life (3:50)
- How your adaptability, insightfulness, and persuasion can impact your personal brand (8:00)
- How being a lifelong learner transformed Kristin's career and business (12:30)
- Kristin shares three lessons learned along the way (16:30)
Connect with Kristin:
- Website
- Email: drmorris@genesisconsultingllc.com
Let's Connect!
- Website
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Some attributes we carry throughout our personal and professional lives are inherently ours; they were put there by whoever was responsible for writing the code of our DNA. Others are acquired, especially during the first years of our lives. What defines our character, our way of seeing the world and connecting with others, is what we do with them.
In today's episode, the inspiring Hayley Westoby joins us from Sydney to share her thoughts on how branding and personal experiences intertwine and the crucial role of authenticity, vulnerability, transparency, and healthy leadership in branding. Hayley is a Business Owner, Founder, and Public Speaker, motivated by helping customers before selling them anything. She is the Director and Founder of the pay-as-you-go marketing agency Gambit Collective, which was born to help businesses that felt stuck between the high costs of big agencies and the risk of hiring freelancers.
Throughout our conversation, Hayley talks about her childhood and how switching countries every two or three years felt like a burden at the time but ended up being a game-changer in her social skills. Hayley also talks about the weight authenticity has in her business, her leadership style, and the difference between authenticity and transparency.
Additionally, Hayley talks about vulnerability, the challenges of growing a business while maintaining a personal touch, the challenges of being an emotional leader who makes rational decisions, and much more.
Tune into episode 90 of The Brand Therapist and find out why being authentic and vulnerable can be the best that ever happened to your brand.
In This Episode, You Will Learn:
- A bit about Hayley's business and how Gambit Collective supports its clients (2:30)
- The role Hayely's childhood played in her professional life (8:00)
- What making an impact means to Hayley (14:20)
- The difference between authenticity and transparency (21:30)
- Why Hayley believes helping her clients comes before selling them anything (29:00)
- Why Hayley feels the Gambit Collective is an "orphanage" (37:30)
Resources Mentioned:
- Book: Daniel Coleman - Emotional Intelligence: Why It Can Matter More Than IQ
Connect with Hayley:
- Website
- TikTok
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
When an explorer leads a business, you can see their qualities transferred into it. You'll see a brand motivated by new adventures, avoiding repetitions, and constantly seeking cultural enrichment to improve as much as possible.
In this episode, Domonique Jones joins us to talk about entrepreneurship, legacy, and self-improvement. Domonique is a multipreneur, is the Executive Director of Partnership in Property Commercial Land Trust (PIPCLT), the owner of a talent management company, Entertainment Promotion Enterprise (EPE), and a trucking company called Next Level Logistics that she co-owns with her husband. She also has a vast background working with non-profits, educating less favored populations on health issues and addictions, assisting children with incarcerated mothers, and providing mentorship and tutoring services in middle schools.
Throughout our conversation, you'll hear Domonique's fascinating background story, her multiple interests, and her genuine desire to help others improve their lives. She also talks about why she believes that no amount of money can equal the reward of working on passion projects, how she dealt with her fears, the hard lessons entrepreneurship taught her along the way, and more.
Tune into episode 89 of The Brand Therapist and get inspired by Domonique's adventurous instinct and unstoppable will to help others improve their lives.
In This Episode, You Will Learn:
- About Domonique's background and upbringing (4:50)
- Domonique's fame story (8:10)
- What's Domonique's personal brand (12:40)
- Domonique talks about one of the biggest hurdles she overcame (15:00)
- Three lessons that entrepreneurship taught Domonique (18:00)
Connect with Domonique:
- Email: domonique@pipclt.org
- PIPCLT Website
- PIPCLT LinkedIn
- PIPCLT Facebook
Let's Connect!
- Website
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The only brands that succeed are those that tell stories their target audiences can relate to. In personal brands, this translates to authenticity. It is not about trying to be who you think you should be but being who you truly are. You'll not attract fewer people; you'll only attract those genuinely interested in you.
In today's solo episode, we get a closer look at Gary Vee and Marie Forleo's personal branding, clinical marketing efforts, and brand positioning, as well as their use of social media. I'll also share nine practical tips that'll help you gain clarity on your personal brand, how you want it to be, look, engage with your audience, and more.
Tune in to episode 88 of The Brand Therapist and get the tools you need to make 2024 the best year for your personal brand.
In This Episode, You Will Learn:
- How did Gary Vee start, and what did he do with what he had (1:30)
- What makes Marie Forleo's brand so spectacular (3:30)
- Why Marie's B-School is such a great idea (6:10)
- A bit about Marie's NY Times Best-selling book (8:00)
- Seven tips to create a solid personal brand (10:40)
- Two bonus tips (19:20)
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Are you using data to grow and nurture your brand?
In this episode, I'm joined by Mariyah Saifuddin to talk about her unique approach to data analysis, generating data insights to make accurate business decisions, and how companies can align their teams, enhance focus, and accelerate their growth by leveraging their data. Mariyah is the CEO and Co-founder of Innovative Solution Partners, Speaker, NAWBO Greater Detroit Chapter President, and Enterprising Women Honoree 2022. Innovative Solution Partners, a Michigan-based IT consulting firm, helps clients leverage data analytics using their exclusive FOCUS Methodology.
Throughout this episode, you'll hear Mariyah's thoughts on the transformational attributes of data analytics, how working in the family business prepared her for becoming an IT entrepreneur, and the link between our personal brand and how we run our businesses. You'll also hear her eye-opening fame story, the lessons entrepreneurship taught her, and much more.
Tune into episode 87 of The Brand Therapist and learn how leveraging your data can help you connect the dots between people, operations, and technology and create powerful teams and growth.
In This Episode, You Will Learn:
- About Innovative Partner Solutions and how they help their clients (2:00)
- Mariyah's childhood story and how it influenced her career (3:10)
- About Mariyah's personal brand (6:50)
- An eye-opening fame story (8:40)
- Three lessons that marked Mariyah's life (14:20)
Connect with Mariyah:
- Email: mariyah@isolutionpartners.com
- Visit Innovative Solution Partners's website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
In a world where brands' success depends on how good they are at grabbing people's attention, their ideas, products, and technology must be as good as their storytelling abilities and design attractiveness.
In this episode, Bohdan Paladiichuk joins us to share his unconventional way of seeing the world and his unique and disruptive thoughts on branding. Bohdan is the CEO and Creative Director at Qream Design Agency and a Branding and UX Geek, passionate about working with emerging technologies, helping people and animals, and getting involved in climate actions to boost healthy progress for present and future generations.
Throughout this episode, Bohdan talks about his company and how it helps tech brands highlight their products through appealing storytelling and creative design. You'll also hear about how actively practicing sports influenced and prepared him for entrepreneurial life, the project he was involved in that helped over a million families in Ukraine access food and mental health support, the most significant lessons learned as an entrepreneur, and much more.
Tune into episode 86 of The Brand Therapist and learn more about Bohdan's unique branding, storytelling, and product design approach.
In This Episode, You Will Learn:
- About Qream Design Agency and how Bohdan helps tech startups stand out (1:30)
- How sports prepared Bohdan for entrepreneurship (6:10)
- Bohdan shares his ideas on the branding ecosystem (12:00)
- Everything about Bohdan's personal brand (16:50)
- Three lessons that marked Bohdan's entrepreneurial life (19:40)
Connect with Bohdan:
- Qream Design Agency Website
- Qream Design Agency Instagram
- Qream Design Agency Facebook
- Take Qream's quiz to discover yourself and find your way in the world
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
What if brands stop guessing what their target audiences want? What if there was a way to turn values into a measurable business metric?
In this episode, the brilliant David Allison joins us to talk about Valuegraphics, the method he created to understand how people make decisions based on their values. David is a Speaker, Human Values Expert, Behavioral Scientist, Author, and Founder of the Valuegraphics Project. In his latest book, "The Death of Demographics: Valuegraphic Marketing for a Values-Driven World," David explains why demographics (people's age, gender, income, etc.) and psychographics (preferences, liked content, online behavior, etc.) are ineffective to create a genuine connection with target audiences, and using Valuegraphics to create values-driven marketing strategies is the definitive solution to the inaccuracy of demographic-based profiles.
Throughout this episode, David talks about why values-driven organizations stand out and develop more meaningful connections with their audiences and how Valuegraphics can help brands develop personas with feelings and emotions. You'll also hear about David's purpose, biggest fear, the secret to becoming famous, and more.
Tune in to episode 85 of The Brand Therapist and learn more about the life-changing concept of Valuegraphics.
In This Episode, You Will Learn:
- About David's background and Valuegraphics' origin (3:00)
- David explains how Valuegraphics works (5:30)
- A turtle's funeral and the birth of an entrepreneur and performer (12:50)
- The secret to becoming famous (15:10)
- David talks about his greatest fear (21:20)
Resources:
- Book: David Allison - The Death of Demographics: Valuegraphic Marketing for a Values-Driven World
Connect with David:
- Website
- Valuegraphics
- YouTube
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Is it possible (or recommended) to work in your personal brand while still in corporate?
Today's solo episode talks directly to corporate professionals who want to start their personal brand. It also brings valuable insights and The Brand Therapist's unique perspective on personal brand building.
You'll hear about how personal branding works in a corporate setting, the importance of authenticity, and how to become a thought leader in a corporation through consistency and alignment with core values. You'll also hear top tips to help you build a legacy and create a massive impact, the importance of networking, recognition, consistency among platforms, and much more.
Tune in to episode 84 of The Brand Therapist and learn why you must work daily on your personal brand because you ARE A BRAND whether you acknowledge it or not.
In This Episode, You Will Learn:
- A bit about Yamilca's experiences with her personal brand in the corporate world (1:50)
- How not being allowed to express ourselves affects our performance at work (5:00)
- The importance of authenticity (7:10)
- Why being consistent across platforms is crucial (11:10)
- Aligning personal and corporate core values (16:30)
Resources:
- Episode #79 - Tailor Your Tone of Voice to Your Archetype. Unleash the Power of Consistent Brand Messaging
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
How does personal care translate to brand success?
In today's episode, the inspiring Sharrarne Morton joins us to share her unique approach to branding and personal growth and how she mixes her vast experience in broadcast journalism and entertainment with her passion for elevating women of color to high-network and high-net-worth opportunities. Sharrarne is a seasoned CEO, Radio and TV Host, Voice Talent, and Writer. She is the CEO of Morton Media, hosts and produces shows for SiriusXM Radio, and is the Founder of Black Door Society, an organization created to help women of color get in touch with opportunities to increase their wealth and build a legacy.
Throughout this episode, you'll hear Sharrarne's thoughts on personal growth, personal care and branding, and the importance of building boundaries, especially for caregivers. She also shares her fame story and biggest fears, and explains the difference between power and shallow networking.
Additionally, we talk about the importance of mentoring, regardless of the industry your company belongs to, Sharrarne's trajectory in broadcasting journalism, and much more.
Tune in to episode 83 of The Brand Therapist and learn more about Sharrarne's unique approach to branding, networking, and using influence and resources to elevate others.
In This Episode, You Will Learn:
- Sharrarne talks about her upbringing and how she discovered her vocation (3:10)
- Why setting boundaries is crucial, especially for caregivers (8:00)
- Sharrarne shares her fame story (11:30)
- About Sharrarne's biggest fear and how she deals with it (17:20)
- Why power networking is essential for your personal brand's growth (19:30)
Connect with Sharrarne:
- Email: shar@sharrarnemorton.com
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
When a personal brand's ethos blends with a founder's mission in business, true love, and calling, not only will customers find answers to their problems, but workers will find an ideal culture to expand, grow, and evolve.
In today's episode, I'm thrilled to welcome the amazing Deborah Stallings to talk about her personal brand, over 20 years of experience as an HR entrepreneur, passion for promoting healthy workplaces, leadership, and more. Deborah is a Transformational Leadership Mentor, Founder, President, Chief Strategist, and People Officer of HR Anew, and an expert in HR management, training, equal employment opportunities, recruiting, diversity, equity, and inclusion.
Her unique approach to HR allowed Deborah and HR Anew to work with employees from private companies, non-profits, and government sectors, like the Transportation Security Agency (TSA), the Federal Emergency Management Agency (FEMA), the Department of Homeland Security (DHS), among many others.
Throughout this episode, you'll hear about Deborah's challenging upbringing, the fantastic way she handled them and turned them into her mission in life, and how all those experiences translated into her professional life, entrepreneurship, and leadership style. You'll also hear about her biggest fears, thoughts on leadership and community, the importance of inclusivity in business, and much more.
Tune in to episode 82 of The Brand Therapist and learn more about what happens when a company truly supports and values its human resources.
In this Episode, You Will Learn:
- A bit about Deborah's company and how she helps her clients (2:40)
- Deborah talks about her childhood (5:40)
- What's Deborah's personal brand about (8:30)
- Deborah talks about inclusivity's impact in the workplace and people's lives (19:40)
- "When the going gets tough, the tough get going" (25:20)
Connect with Deborah:
- HR Anew's LinkedIn
- HR Anew Facebook
- HR Anew's Website
- WorksmartAnew and HradviserAnew
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
There are countless ways of establishing a personal brand, yet the ones that resonate more with any audience are the ones that scream authenticity, those that allow audiences to see right through.
In today's episode, the inspiring Bryan Warren joins us to talk about the impact community arts initiatives have on society, mentorship, and creativity at the service of less favored populations, and the life-changing potential of keeping an eternal student mentality. Bryan is the Executive Director of Educational Justice, a non-profit created to help mid-schoolers improve their academic performance and social development by pairing them with high-achieving high-school peers for tutoring.
Throughout this episode, you'll hear about Bryan's background and upbringing, his grandfather's influence that led to him becoming a lifelong learner, and his vocation for social services. We also talk about mentorship, the impact art can have in people's lives, his work at Educational Justice, Bryan's fame stories, and much more.
Tune in to episode 81 of The Brand Therapist and learn more about Bryan's massive contribution to equitable access to education and a fulfilling life for all.
In This Episode, You Will Learn:
- A bit about Bryan's work at Educational Justice (3:00)
- Inspiring others always to give their best can be a personal brand (7:10)
- Bryan shares two inspiring fame stories (9:40)
- How to deal with the fear of success (17:00)
- Lessons Bryan learned that transformed his life (24:00)
Connect with Bryan:
- Educational Justice website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
When a leader is authentic, they not only save the time they would spend trying to portray someone they are not but also become instantly trustworthy. Nothing beats a leader who's vulnerable enough to show up authentically and humble enough to assume their errors and keep learning.
In today's episode, I'm joined by the fabulous April Griffith Taylor to discuss authenticity, networking, and the differences being a lifelong learner can make in our lives. April is a Talent Acquisition Leader with over 30 years of experience in HR. Throughout her career, April has used her corporate platform to raise diversity, equity, and inclusion awareness in corporate America.
We had a fantastic conversation about April's upbringing, leadership style, and passion for transforming the workspace into an inclusive and diverse environment. April also talks about the transformative power of authenticity on virtually every level of an organization and how subordinates and leaders can benefit from it.
We also discuss empathy at the workspace, work-life balance, April's fears, significant accomplishments and lessons learned, and much more.
Tune in to episode 77 of The Brand Therapist and learn more about April's unique approach to authenticity at work and our home lives.
In This Episode, You Will Learn:
- A bit about April's upbringing (2:20)
- Authenticity will get you out of any sticky issue (7:00)
- What does being realistic mean to April (17:10)
- April shares a fame story (19:20)
- Being a lifelong learner will transform your life (24:30)
Connect with April:
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Adjusting your tone of voice to your archetype and being consistent with it is crucial to build a solid personal brand. By tailoring your tone of voice to your specific archetype, you'll create a persona that perfectly resonates with your superfans.
Today's solo episode is all about tone of voice, how to use it, make it match your archetype, and creating messaging that's consistent with it.
You'll hear about what words are the perfect fit for each archetype and why aligning your archetype and tone of voice is crucial in branding. I'll also share examples of wording that showcase archetypes' qualities and values, and much more.
Tune in to episode 79 of The Brand Therapist and discover the transformative power of matching your archetype with the right tone of voice.
In This Episode, You Will Learn:
- Why should your tone of voice be aligned with your archetype (1:10)
- What's the tone of voice of each archetype (2:30)
- What happens when you tailor your tone of voice to your archetype ( 7:00)
- Some examples of phrases that fit specific tones of voice (9:20)
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Regardless of how flawlessly designed a growth strategy is, nothing changes until behavior changes. People bring strategies to life, so as long as the way of doing things isn't revised, goals and growth objectives will always feel more like a carrot in a stick than a finish line that gets closer.
This week, Dr. Laura Methot visits us to discuss behavioral science, how she applies it to executive coaching, her passion for valuing, celebrating, and empowering people's differences, and the importance of creating a truly inclusive workplace culture. Dr. Laura is a Behavioural Scientist, Executive Advisor, DE&I Champion, Leadership and Culture Change Advisor at I&D 101, and an expert in helping executive teams connect the dots between their business ambitions and frontline execution.
Throughout our conversation, you'll learn about Dr. Laura's background and how her mother's tendency to befriend people who didn't fit in the mainstream influenced her to work with diversity, equity, and inclusion. You'll also hear about Dr. Laura's unique approach to management and leadership, her thoughts on delivering a consistent message, her three biggest lessons learned, and more.
Tune in to episode 78 of The Brand Therapist and learn more about how behavioral science can change your perspective on leadership, business management, and team building.
In This Episode, You Will Learn:
- Nothing changes until behavior changes (1:40)
- We can't change our personality, but we can change how we behave (4:40)
- About how Dr. Laura's mom inspired her (5:20)
- The importance of delivering a consistent message (7:50)
- Dr. Laura shares the three biggest lessons learned (14:00)
Connect with Dr. Laura:
- I&D 101 website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Long-term hiring plans and initiatives are crucial to ensure brands' culture, goals, and identity. Without managers leading by example and teams following guidelines, culture would be just a meaningless statement.
Today, I'm joined by Chéla Gage to discuss her role as an SVP of Talent, Diversity, Equity, Inclusion & Belonging at Reformation, her thoughts on transparency, authenticity, and diversity in branding, and her previous experiences as Founder and Executive Director of Miles Above, a non-profit dedicated to America's Foster Youths.
Throughout this episode, you'll learn about Chéla's childhood and upbringing, why she started Miles Above, and why she defines her personal brand as an empathetic leader. You'll also hear about Reformation's ethical and sustainable approach to fashion, why long-term hiring plans are crucial in branding, and much more.
Tune in to episode 76 of The Brand Therapist to learn more about Chéla's inspiring initiatives to promote diversity, equity, inclusion, and belonging.
In This Episode, You Will Learn:
- About Chéla's childhood and upbringing (3:40)
- Leading as an empathetic leader (9:00)
- Chéla talks about her biggest fears (11:10)
- Chéla's biggest challenges in defining her brand (16:20)
Connect with Chéla:
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Sometimes, the only thing a company needs to scale up to the next level is thoughts diversity, a group of creatives bringing dozens of new perspectives. That is one of the solutions our guest's brand, The Creativity Clinic, offers to startup and scaleup founders and business owners.
This week, I'm joined by Kirsty Hunter, the Founder of The Creativity Clinic, to talk about creative solutions that help businesses grow, how to overcome imposter syndrome, the importance of consistency in brand messaging, and more. Kirsty is a curious soul passionate about bringing people together through collaboration, innovation, and creative thinking. In March 2022, after a lifetime as an advisor and consultant, Kirsty decided to invest in herself, jumped out of her comfort zone, and launched The Creativity Clinic.
Throughout this episode, you'll learn about Kirsty's journey into entrepreneurship, her passion for arts, sports, and collaborative, creative work. You'll hear how Kirsty helps brands at The Creativity Clinic, her biggest fears, and lessons learned in entrepreneurship. Kirsty also talks about the most significant hurdles of creating her brand, how she dealt with imposter syndrome and much more.
Tune in to episode 76 of The Brand Therapist to hear more about Kirsty's passion for finding creative solutions for businesses that instill growth and innovation.
In This Episode, You Will Learn:
- A bit about The Creativity Clinic and how it helps brands and business owners (1:20)
- Kirsty shares a fame story (7:00)
- How Kirsty sees personal branding (9:10)
- The importance of delivering a consistent message (12:20)
- Kirsty talks about her biggest fears (13:40)
- Three lessons that marked Kirsty's life (17:10)
Connect with Kirsty:
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Creating well-rounded, intentional, and personalized quizzes will not only allow you to create tailored content and an emotional connection with your target audience, but it'll also trigger their curiosity; they'll want to know themselves better.
Today's solo episode is all about quiz-based insights. I'll share tips and advice on creating quizzes to help you develop personalized content, engage with your audience more authentically, establish an emotional connection with them, and produce quality leads that convert.
You'll learn why it is essential to create quiz-based leads, how to integrate The Archetype Method with your quizzes, we will go through the specifics of how to create intentional and personalized quizzes, and much more.
Tune in to episode 75 of The Brand Therapist and convert double the leads in half the time with quiz-based leads.
In This Episode, You Will Learn:
- Why quiz-based leads convert more (1:20)
- How personalized quizzes help you create tailored content (4:20)
- Personalized quizzes build quality leads (7:10)
- How to create personalized quizzes. A step-by-step guide (10:10)
- Quizzes increase your authority (15:10)
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Embracing diversity in branding and business reflects not only on the general happiness of a company's team members but also on the variety of ideas, creative solutions, and problem-solving alternatives. Today's guest and her company are living proof that it is possible to challenge antiquated norms while providing sustainable outcomes.
In this episode, I'm joined by Rashonda Harris, the Founder and CEO of Purple Sheep Consulting, Assistant Vice President for Research focusing on Post-Award & Contractual Compliance at Penn State University, part-time adjunct faculty member teacher in the Master of Research Administration Graduate Program at Johns Hopkins University, Mentor, and a seasoned Sponsored Research Administration Leader.
Throughout our conversation, you'll hear about Rashonda's passion for encouraging diverse perspectives, why she grasped a sense of responsibility early in her life, and the beautiful moment she lived at a presentation while one of her mentees was on stage. You'll also hear about Rashonda's biggest fears and lessons learned, a fame story, future plans for her and her company, and much more.
Tune in to episode 74 of The Brand Therapist and learn more about Rashonda's unique approach to branding and consulting.
In This Episode, You Will Learn:
- Why Purple Sheep Consulting? Rashonda explains her company's name (1:20)
- A bit about Rashonda's childhood (2:40)
- The moment a mentee "gave Rashonda her flowers" (4:00)
- The importance of boundaries (6:50)
- Rashonda explains what her brand is about (9:10)
- Three lessons learned along the way (14:30)
Connect with Rashonda:
- Purple Sheep Consulting Website
- Purple Sheep Consulting Instagram
- Purple Sheep Consulting LinkedIn
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
The mere idea of showing up and creating content for every social media platform is enough to exhaust most entrepreneurs mentally before starting their entrepreneurial journey. Business owners have a lot in their heads 24/7, and half of them shouldn't be: Oh, my God, what will I talk about on my next Reel?
In today's episode, I'm joined by the wonderful Lyndsay Phillips to talk about how entrepreneurs can leverage their brands without putting their mental and physical health on the line. Lyndsay is a Podcast Publishing, Promotion, and Leveraging Expert, President of Smooth Business Podcasting, and Host of the Leverage Your Podcast Show. She has been featured on MSN, NBC, and Fox, published in Huffington Post, and guested on John Lee Dumas's "Entrepreneurs On Fire" and Joe Fairless' "Best Podcast Ever."
Throughout our conversation, you'll hear Lindsay's thoughts on the true power of podcasting, how she helps their clients multiply their online presence, and how to repurpose your content without condemning yourself to endless hours of creating individual pieces of content. Lindsay also shares the most significant lessons entrepreneurship taught her, a fame story, and her biggest fear as an entrepreneur.
We also talk about the importance of trusting your gut, why entrepreneurs have a hard time asking for help, Lynsday's favorite system to leverage brands, and more.
Tune in to episode 73 of The Brand Therapist and learn how podcasting can help you leverage your brand and make your online presence more effective.
In This Episode, You Will Learn:
- Lindsay explains the true power of podcasting (2:20)
- A childhood story that reflects on Lindsay's work today (4:00)
- About Lindsay's archetype: The caregiver (7:10)
- What is Lindsay's brand all about? (12:40)
- Lindsay shares a fame story (16:10)
- Lindsay talks about her biggest fear and three major lessons she learned along the way (19:00)
Connect with Lindsay:
- Website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
"Not everyone who tries to coach and mentor you is meant to be your mentor."
This week, I'm joined by the inspiring Hady Mendez, Founder & CEO of Boldly Speaking, DEI Evangelist, Public Speaker, and a Proud Latina in the Tech space. Hady uses her adaptable, resilient, and honest approach to business to help companies align their inclusion strategies to their programs and initiatives. She has also volunteered as an international champion for incarcerated and formerly incarcerated women and served as a Community School Director at an elementary school in the South Bronx.
Throughout our conversation, you'll hear more about Hady's relentless efforts in pursuing equality and inclusion and her unique views on mentoring, coaching, and fame. Hady also shares tips and advice on being a successful leader, talks about the toughest challenges she faced, two lessons entrepreneurship taught her in her over 25 years of experience in the field, and more.
Tune in to episode 72 of The Brand Therapist and learn more about Hady's unique views on inclusion in branding and entrepreneurship.
In this Episode, You Will Learn:
- A bit about Hady and her views on minorities in business (2:40)
- Hady's archetype: The girl next door (6:00)
- What fame means to Hady (8:20)
- Not everyone who tries to coach or mentor you is your coach (12:00)
- Hady talks about her biggest fear (15:10)
Connect with Hady:
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
The best way to create content that accurately depicts your client's brand character is by relying on a proven methodology. It can help you guarantee every word presses the right buttons in their target audience, help you meet them where they are, and develop a thriving community.
In today's solo episode, we'll talk about The Archetype Method, which started developing almost as a game many years ago during my time at Procter & Gamble.
You'll hear about The Archetype Method's origin, three reasons why you might want to learn this methodology and the psychology behind it, why archetypes work so well to identify and narrow down your audiences, and much more.
Tune in to episode 71 of The Brand Therapist and learn more about attracting the ideal client.
In This Episode, You Will Learn:
- Three reasons why you might want to learn The Archetype Method (1:40)
- About The Archetype Method's origin (3:30)
- The psychology behind The Archetype Method (5:20)
- How can The Archetype Method help you develop tailored quizzes and questionnaires (11:10)
- The ethical use of The Archetype Method (15:50)
Resources:
- Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands
- Sing up and learn The Archetype Method
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Women are the most influential consumer in the world; they are responsible for influencing $43 trillion of worldwide spending every year. Ironically, most brands heavily overlook women in their branding and marketing strategies.
Today, I'm joined by Katie Mares, #1 Best-selling Author, Keynote Speaker, Mom, CX Expert, Entrepreneur, and an expert in helping brands tailor experiences for the world's most influential consumer: women. Katie's book, "CustomHer Experience," helps brands better understand the female consumer and transform the transactional treatment they receive for the interactional experience they crave.
In this episode, you'll hear Katie's thoughts on why improving female consumers' experiences should sit at the top of every marketing strategy. Katie talks about the origin of her passion for customer experience, her rocky childhood's influence on her career path, and her inspiration for writing the Amazon Best Seller in Strategy and Competition, Customer Relations, and Sales book "CustomHer Experience."
Additionally, you'll hear about Katie's fame story, her biggest fears, lessons learned as a female entrepreneur, and much more.
Tune in to episode 70 of The Brand Therapist and learn how tailoring content for the world's most influential consumer can transform your business.
In This Episode, You Will Learn:
- What's Katie's brand about (1:30)
- Why most brands overlook women in their marketing efforts (3:10)
- No matter what, there's always a reason to smile (4:50)
- About Katie's upbringing and what led her to choose this career path (9:00)
- Katie's fame story (10:10)
- Three lessons entrepreneurship taught Katie (15:20)
- Why Katie is obsessed with tailoring content for the female consumer (18:40)
Connect with Katie:
- Website
- Get Katie's book: CustomHer Experience: The Importance of Tailoring Your Brand Experience to the Female Consumer
- Katie's linktr.ee
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Turning a passion into a business can sometimes get tricky. Running it using an organic approach feels chaotic, and going down the systematized route feels too rigid. The solution? Finding the sweet spot, the balance between these two opposite yet complementary approaches.
Today, I'm joined by Elexia Johnson. She is a Full-time Freelancer Artist and a Multidisciplinary Designer, the Founder of "Elexia Johnson | Creatively Driven," Nerd, and Gamer traveling the world with her cat, Macaroni, helping small businesses and people of color achieve their dreams through market-based research-backed design.
In this episode, you'll hear about Elexia's experience of turning her passion into a business, how she sees art, and how it can help small businesses elevate their voices. You'll also learn about Elexia's passion for graphic design, personal brand style, biggest fears, and major accomplishments.
Additionally, we talk about art and branding, Elexia's future plans for her and her brand, the importance of finding a balance between process and chaos, and more.
Tune in to episode 69 of The Brand Therapist and discover how creativity and art can help your brand stand out.
In This Episode, You Will Learn:
- About how Elexia helps her clients (2:40)
- A bit about Elexia's childhood and her passion for design (7:00)
- The moment Elexia decided to become a professional artist (13:10)
- What's Elexia's personal brand about (16:20)
- Elexi shares her biggest fears (19:00)
- Making mistakes is part of growing your business (21:10)
- Speak up, even when it's uncomfortable (23:30)
Connect with Elexia:
- Website
- Discord
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
One of the most common mistakes high performers make is failing to realize their personal life influences their business just as their business impacts their personal lives. Professional success without a thriving personal life might work for a short time; still, sooner or later, poor personal relationships and lack of human connection outside of work will send their bill, and it won't be cheap.
Today, I'm joined by Purdeep Sangha, "The Strategist for Businessmen." Purdeep is a fellow podcaster, the world's leader in Complete Strategic Advising, and the award-winning Author of "The Complete Man." As a Business Strategist, Growth Consultant, and Family Business Advisor, Purdeep helps men grow their businesses while increasing their personal fulfillment and improving their relationships with their families.
Throughout our conversation, you'll hear about Purdeep's background and upbringing and his parent's influence on his career, character, and views on life. Purdeep explains the main differences between men and women in business, why they approach things differently, and why understanding these differences is critical to building thriving brands and businesses.
Additionally, we talk about Purdeep's fears, the lessons that helped him become a successful entrepreneur, how to create a perfect work-life balance, and more.
Tune in to episode 68 of The Brand Therapist and learn why you should pay your business and personal life the same attention.
In This Episode, You Will Learn:
- A bit about Purdeep's background and inspiration to write his book and create his business (3:10)
- The main difference between men and women in business (6:10)
- Why men tend to hide their emotions (10:00)
- What is Purdeep's brand about (14:20)
- About Purdeep's biggest fear (19:10)
- Three lessons learned that changed Purdeep's life (24:00)
Resources:
- Book: Purdeep Sangha - The Complete Man: Achieve Ultimate Performance, Fulfillment, and Victory in EVERY Area of Your Life
- Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands
Connect with Purdeep:
- Website
- The Complete Man podcast
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Being a progressive leader is not only about finding more seats at the table for everybody; sometimes, it is about repurposing the table. However, bringing down the walls surrounding a "things have always been like this" type of environment, although altruistic and heroic, is taxing for physical and mental health.
Today, I'm joined by the inspiring Kate Van Waes, CEO and Founder of Van Waes Consulting, LLC, a woman and active-duty-owned independent leadership advisory consulting firm. Kate believes most progressive leaders don't have a supportive environment that encourages them to thrive and protects them from burnout. She specializes in retaining, empowering, and supporting progressive leaders committed to Inclusion, Diversity, Equity, and Accessibility.
Throughout our conversation, Kate talks about her innate inclination to stand up for what she feels is right, even when it's the scariest thing to do, and how that personality trait molded her career. We also talk about progressive leaders, why they tend to be so prone to experience burnout, and what type of help Kate provides them to avoid it.
Additionally, Kate talks about her idea of creating an "Oceans' Eleven" team, the most significant lessons she learned along the way, her biggest fears, motherhood, and much more.
Tune in to episode 67 of The Brand Therapist and learn more about progressive leaders and how to prevent burnout.
In This Episode, You Will Learn:
- A bit about Kate and her passion for what she does (1:50)
- Why progressive leaders experience burnout (3:10)
- About Kate's childhood and the experiences that made her who she is (5:50)
- The hero, Kate's archetype (7:50)
- What is Van Waes Consulting about (13:00)
- About Kate's biggest fears and how motherhood transformed them (16:40)
- Why you should be forgiving of yourself (20:30)
Connect with Kate:
- Website
- Email: kate@vanwaesconsulting.com
Resources:
- Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
In today's fame economy, developing a solid personal brand is as important as building a fantastic business.
Of course, your product must be great and solve people's problems, and although that's a lot (and much more than a lot of brands can say), it's not enough. Businesses must lead their tribe to succeed, and the easiest way of doing it is by developing an outstanding personal brand. A brand capable of creating tension among its superfans, provoking curiosity, and sharing their values.
In today's solo episode, we'll dive into the four pillars of building an outstanding personal brand. You'll learn the importance of developing a solid brand strategy, creating substantial and cohesive messaging, and caring for your brand's character and superfans.
Additionally, you'll learn why it's essential for personal brands to cater to their visual style, brand ethos, and communications across all platforms.
Tune in to episode 66 of The Brand Therapist, and master the four pillars of personal brand building.
In This Episode, You Will Learn:
- Why "only" building a great business is not enough (1:40)
- You can't "do your own surgery" in personal branding (3:30)
- The first pillar, strategy (4:20)
- Why is your brand ethos so important (14:00)
- The best way of taking care of your personal brand's visual style (16:10)
- The fourth pillar, communication (17:50)
Resources:
- Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
A big part of building a successful company is giving yourself grace when you make mistakes and never using its present to judge its potential. Never minimize where you can go because of where you are today.
In today's episode, I'm joined by the talented Sonia James Pennington, a highly creative arts and entertainment CEO and Juris Doctorate from Temple University's Beasley School of Law. She owns, operates and manages for-profit and non-profit organizations. Sonia owns, runs, and manages a dance competition (currently on its 20th season this year), manages and co-owns a beer garden with her husband, owns "That Which Connects," her non-profit, and is the mother of two beautiful teenagers.
Throughout our conversation, Sonia talks about her passion for inspiring people and how she navigated her duality: her analytic side that took her down the path of Law and her creative side that made her a passionate dance educator and choreographer. We also discuss Sonia's archetype and value words, her fears, lessons learned in entrepreneurship, her views on brands' growth, and so much more.
Tune in to episode 65 of The Brand Therapist and learn more about Sonia's two passions.
In This Episode, You Will Learn:
- A bit about Sonia's multiple projects (2:10)
- Sonia's love for Barbies and how the dolls instilled her creativity (4:20)
- About Sonia's fears (8:00)
- Relying on mentors and peers to become a bit better every day (10:50)
- Sonia talks about her duality. Being an attorney and a creative dance educator and choreographer (15:00)
- About Sonia's lessons learned in entrepreneurship (17:10)
Connect with Sonia:
- Website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Fear of rejection is one of authenticity's biggest obstacles. Most people don't know there's an avenue for them that'll accept, embrace, and empower them just as they are.
Today, I'm joined by the inspiring Maria Flowers, a Healthcare Executive and Consultant with over 20 years of experience in the industry, Keynote Speaker, Organizational Change Expert, Founder, and Anti-racism Promoter. Maria helps healthcare institutions promote anti-racist initiatives; she uses her voice as a brand as an individual to communicate her messaging for health equity loud and clear while creating space for others to use theirs.
In this episode, Maria talks about how the difficulties she faced as a child framed her career, her journey in the healthcare industry, and her job as an anti-racist promoter. Always advocating for change, Maria explains the relevance of creating spaces for everyone to share their voices and why shrinking to fit should never be an option.
Additionally, Maria talks about authenticity, her mentors, how she navigated homelessness, the lessons learned along the way, and so much more.
Tune in to episode 64 of The Brand Therapist and learn how brands can rely on organizational change to boost authenticity, acceptance, and a deep sense of belonging.
In This Episode, You Will Learn:
- A bit about Maria's personal brand and how she takes care of her clients (2:20)
- Maria's childhood and how it influenced her career (3:30)
- About the explorer, Maria's archetype (7:10)
- How Maria uses her voice to create space for others to use theirs (13:50)
- You shouldn't have to shrink to fit (18:30)
- Two lessons learned that helped Maria grow (24:20)
Connect with Maria:
- Website
- Email: info@mariadflowers.com
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
In the personal branding space, authenticity is more than sharing your true essence with the world; it is also about loving and accepting yourself and taking good care of your mental and physical health. The places we carry ourselves to and the things we spend time doing speak volumes of how we treat ourselves. We must pay attention to that.
Today, I'm joined by Dehjai White, Change Maker, Entrepreneur, Coach, Creative Project Manager, and Diversity, Inclusion, and Authenticity Champion. In 2009, Dehjai founded De-Intuitive Coaching, where she empowers women and girls through her mentoring and coaching. De-Intuitive is driven by Dehjai's profound sense of purpose, her passion for uplifting marginalized groups, and her relentless will to educate, guide, and change people's lives.
We had a fantastic conversation about the profound link between personal brands and authenticity, the importance, as entrepreneurs, of taking care of physical and mental health, success, and empowerment. Dehjai shared two lessons learned that changed how she sees the world, her definition of success, and her biggest fears.
Additionally, we talk about the red flags the body sends that you should pay attention to, what genuine authenticity is, and more.
Tune in to episode 63 of The Brand Therapist and learn how to use authenticity to mold your personal brand.
In This Episode, You Will Learn:
- A bit about Dehjai's background before starting De-Intuitive Coaching (2:40)
- About Dehjai's childhood and how she became everyone's snuggly bear (5:00)
- Dehjai's archetype and her value words definition (8:30)
- About Dehjai's biggest fears (12:50)
- Two lessons learned that changed Dehjai's life (20:40)
Connect With Dehjai:
- Website
- Dehjai's linktr.ee
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Do you know how to integrate the four pillars of your brand's ecosystem?
A common mistake many brand owners make is cloning their assets; they make their assets look and feel the same across platforms to reinforce their brand's coherence. The easiest way of avoiding this common mistake is to look at a brand's ecosystem in four pillars: strategy, brand ethos, photography, and messaging.
In today's solo episode, I share the value of learning to integrate the four pillars of a brand's ecosystem. I'll take you through each of them, and we'll analyze the importance of developing your brand's character, positioning, and ideal clients.
Additionally, you'll learn about the five senses framework, the importance of taking care of your brand's looks and how it communicates, and much more.
In This Episode, You Will Learn:
- Why you shouldn't clone your brand's assets across platforms (2:10)
- The importance of understanding your brand's character (6:20)
- The brand ethos (9:50)
- How to take care of your brand's photography and why it's crucial (13:10)
- How does your brand communicate? (15:00)
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Visiting Singapore as a child made our guest, Santhy Shetty, create a special connection with nature. The colorful flowers, the bees, the butterflies, the dragonflies, and the pure air catapulted her interest and curiosity about nature's harmony. Years later, that innate curiosity and passion for nature would nourish and lead her career.
In today's episode, I'm joined by Santhy Shetty, Independent Pharmacist, Aesthetician, Holistic Specialist, Abstract Artist, and Founder of Narié Holistic©️. At Narié Holistic©️, Santhy also offers health, beauty, and wellness coaching, assisting their patients with natural skin and hair enhancement, hormone imbalance, and pain management using a holistic, integrative approach to medicine, tailor-made for each patient.
Throughout this episode, we learn about Santhy's childhood and the experiences that inspired the creation of Narié Holistic©️. She also shares her thoughts on our culture's tendency to pop pills every time discomfort appears and the importance of holistic medicine for dealing with root causes and drugs' side effects.
Additionally, we talk about the sage, Santhy's archetype, what she expects from her personal brand in the future, her biggest fears, and so much more.
In This Episode, You Will Learn:
- A bit about Narié Holistic©️ and how it helps people (2:10)
- Santhy's realization of the need for a holistic approach to medicine (5:40)
- About Santhy's childhood and how it inspired her career (9:00)
- Santhy's archetype and her definition of The Sage's values (12:20)
- What is Santhy's personal brand about (19:50)
- Santhy and the future of her brand (23:40)
Connect with Santhy:
- Website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Contrary to what many brand builders and branding experts might think, numbers can be sexy. Not only that, they can help virtually every brand expand itself beyond its wildest dreams.
Today, I'm joined by Jen Zelinsky, Founder and CEO at JPZ Bookkeeping, Inc. Jen discovered her love for bookkeeping early on in her life, first organizing her family's finances, and then taking care of Calabasas, her retail store and wholesales business. She is a creator and, as such, developed a unique approach to finances and bookkeeping over the years. To Jen, a brand's numbers tell stories, and our business success depends on how much attention we pay to them.
Throughout our conversation, Jen talks about her personal brand, her journey into finances and bookkeeping, the massive amount of information we can get from our brand's books, and why having organized books can save companies tons of money and help them make more. We also talk about Jen's childhood attributes that helped her in her career, fears, ambitions, and more.
Tune in to episode 60 of The Brand Therapist and learn how to decipher the stories your books are telling you about your brand.
In This Episode, You Will Learn:
- Jen talks a bit about her business and the service they provide (2:50)
- What was little Jen like, and how that helped her in her career (9:00)
- Jen talks about her biggest fear (11:40)
- Why you should always avoid having negative people around you (16:20)
- A bit about the future of JPZ Bookkeeping (19:10)
Connect with Jen:
- Website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
It doesn't matter how tough, resistant, or focused a person is; if their mind isn't in the right place, rested, and stress-free, they will only go so far. Being mentally stable is crucial to succeeding in any endeavor, and it's the result of many factors, including financial steadiness, physical health, and spiritual support.
Today, I'm joined by English Simone Walker, Author, Mental Health Advocate, and Soul Motivator. English provides a voice and opportunities to those who would never receive a fighting chance because of socioeconomic inequity or health disparages. She is the Founder and CEO of R & R Total Health Alliance and Co-author of the best-selling book "The Voices Behind Mental Illness - There is No Health Without Mental Health Anthology."
In this episode, we talk about compassion, bravery, how to turn purpose into a personal brand, and the importance of acknowledging and empowering those who start with financial and environmental disadvantages. We also talk about English's archetype, the magician, and how it impacts her branding and views on entrepreneurship.
In addition, we chat about her greatest fear, the top-three lessons she learned along the way, her mentors, and much more.
Tune in to episode 59 of The Brand Therapist and learn how English empowers under-served individuals while caring for their mental, physical, and spiritual health.
In This Episode, You Will Learn:
- A bit about English Simone's background (1:20)
- About English Simone's childhood and how her parents influenced her (5:20)
- What's R & R Total Alliance about and how they help people (10:00)
- English talks about her mentors (14:30)
- Top-three lessons learned along the way (17:50)
- Let's make life more relatable and less stressful (22:30)
Resources:
- English Simone books
- Visit the R & R Total Health Alliance website
Connect with English:
- Website
- TikTok
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Is your brand creating enough tension to ensure it's loved and hated?
Creating tension is all you need to foster a powerful chemistry with your brand's superfans. Apple has mastered tension-building by developing a defined brand character. Apple's fame character is the outlaw; it's revolutionary and disruptive, yet it communicates aiming its opposite, the creator. That's how Apple creates tension, communicating in a way that attracts its opposite.
In this solo episode, you'll learn how to create tension with your brand, the science behind tension-building, and how to use it to catapult your brand's influence and growth. We'll review some examples from my book, "Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands," to understand more deeply how leading brands use tension to separate themselves from their competitors.
Additionally, you'll hear what happens when we use tension to communicate, tension's effect on your brand's superfans, and more.
Tune in to episode 58 of The Brand Therapist and learn everything you need about tension.
In This Episode, You Will Learn:
- About the science behind creating tension (2:20)
- Understanding your brand's superfan (3:10)
- Case study. How Apple creates tension (4:40)
- The beautiful thing that happens when we use tension to communicate (9:00)
- Why creating tension is essential (13:30)
- Never cookie-cut your clients (21:00)
Resources:
- Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Only one person can tell you what you can or cannot do in this life: yourself. It is never too late to reframe, redesign, and rebuild your entire life from scratch and pursue your wildest dreams.
Today, I'm joined by the inspiring Jason Wojciechowski (Wojo), CEO of Lifeonaire, Host of The Lifeonaire Show Podcast, and an accomplished Lead Speaker and Trainer. Despite getting a Ph.D. in Immunology and a well-paying, secure job at a lab, Jason was stressed out, in debt, and overworked. In other words, he was unhappy and felt unfulfilled.
He needed to restructure his life; he needed a disruptive change, yet he could only put his finger on it once he became a Lifeonaire student.
In this episode, we chat about Jason's impressive career change, the lasting power of self-confidence, and the fantastic things we can achieve when we become comfortable being uncomfortable. You'll also learn what's Lifeonaire brand about, how they help people build the life they always wanted to live, and the support stream of income to make that life possible.
In addition, we chat about Jason's archetype, his thoughts on what it means to be supportive, empathetic, responsible, and to nurture others, the biggest lessons he learned along the way, and much more.
Tune in to episode 57 of The Brand Therapist and learn more about how to become a millionaire in life.
In This Episode, You Will Learn:
- A lot of lifeonaires are millionaires, yet only a few millionaires are lifeonaires (2:10)
- About Jason's views on what it means to be responsible, helpful, empathetic, and nurturing (4:00)
- Never let others tell you what you can or cannot do (6:20)
- We have the power to choose who we let in our lives (13:00)
- About Jason and his mentor (15:10)
- Jason shares the three most impactful lessons learned (19:30)
Resources:
- Visit Lifeonaire's website
- Listen to The Lifeonaire Show Podcast
- Get Steve Cook's best-selling book "Lifeonaire: An Uncommon Approach to Wealth, Success, and Prosperity."
- Join Lifeonaire's Facebook Group
Connect with Jason:
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
The other 50% of coming up with a brilliant idea is knowing how to communicate it effectively. Being in the right place at the right time would be worthless for any genius if they couldn't explain their disruptive idea.
Today, I'm very excited to be joined by the brilliant Brenden Kumarasamy, Founder of MasterTalk, a coaching business he created to teach C-suite executives and business owners to become Top 1% communicators in their industries. Brenden also runs a successful YouTube channel with over 30K subscribers and over half a million views.
In this episode, Brenden talks about his personal brand's purpose, how and why he decided to become a master communicator, and why he believes the next Elon Musk is a 7-year-old girl who can't afford a coach. He also shared his thoughts on fame, mentorship, and the times he felt he held himself back.
Additionally, we discuss Brenden's archetype and his biggest fears, and he shared his brilliant views on how being wired for survival might take us through a path of sameness, stagnating our growth.
Tune in to episode 56 of The Brand Therapist and learn how proper communication tools might be all you need to separate yourself and your business from the rest.
In This Episode, You Will Learn:
- Brenden's role in discovering the next Elon Musk (2:10)
- A bit about Brenden's archetype, the magician (6:00)
- What is Brenden's personal brand, Master Talk about (10:10)
- Brenden shares his thoughts on fame (14:30)
- The time Brenden held himself back (17:50)
- Three lessons learned that changed Brenden's life (23:10)
Resources:
- Book: Amy Hardison - The Ultimate Coach
Connect with Brenden:
- Website
- YouTube
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
At the core of every successful brand is the deep desire to add value, to offer a product or service with the potential of changing someone's life. There lies the secret to our guest's personal brand success; fitness saved Fitz Koehler's life, and that's why every time she speaks publicly or shares what she wrote feels like she is handing over lifejackets.
Today, I'm joined by Fitz Koelher, a Fitness Innovator, President of Fitzness International, cancer Survivor, Keynote Speaker, and Author of several books, including: "My Noisy Cancer Comeback," "Healthy Cancer Comeback Journal" and "Your Healthy Cancer Comeback." Fitz is also a Professional Race Announcer and a powerhouse of optimism, empathy, and resiliency.
In this episode, Fitz talks about her personal brand and why she changed her business plan from regular classroom fitness instruction to teaching fitness via mass media. We also delve into her battle with cancer, the lessons learned in her journey as an entrepreneur and cancer survivor, her biggest fears, and much more.
Tune in to episode 55 of The Brand Therapist and get the best advice on branding with purpose and never giving up from the Comeback Queen, Fitz Koehler.
In This Episode, You Will Learn:
- A bit about Fitz and why she changed her entire business plan (2:40)
- Fitz's archetype: The magician (5:10)
- What's Fitz's personal brand about (9:20)
- Fitz shares an example of a time she was holding herself back (11:00)
- About Fitz's most significant lessons learned (19:10)
- What does the future look like for Fitz's personal brand (26:10)
Resources:
- Get access to Fitz's books here!
Connect with Fitz:
- Website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
It's more important to know what you don't know than to know what you do. Once you recognize you don't have the answer you are looking for, you can choose between doing things harder for you or finding a professional to help, coach, or educate you on how to find that answer.
Today, I'm joined by Dawn Foster, CEO and Founder of D. Foster Marketing. She is an unapologetic marketing and branding nerd passionate about data, analytics, and creativity. After over 15 years of experience leading marketing teams for big and small companies, Dawn made the leap of faith and started her own branding and marketing consultancy company, where she helps small businesses and solopreneurs design, craft, and implement marketing strategies to produce winning results and scale their businesses.
We had a fantastic conversation about Dawn's journey, her unique left-and-right side-of-the-brain marketing approach, combining creativity and data analytics, and her biggest lessons as an entrepreneur. We also explore her personal brand, analyze her archetype: the sage, and talk about her mentors and how they helped her cement her path as a brand and marketing strategist.
Tune in to episode 54 of The Brand Therapist to hear more about Dawn's unique branding and marketing strategy approach.
In This Episode, You Will Learn:
- What's D. Foster Marketing about (2:18)
- About Dawn's unique approach to marketing and branding (3:03)
- All about the sage, Dawn's archetype (5:41)
- A fame story from Dawn (8:16)
- How it was for Dawn to come out of her comfort zone (12:11)
- Dawn shares three lessons entrepreneurship taught her (15:14)
Connect with Dawn:
- Website
- Join The Foundation Series program
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Does your personal brand reflect who you are at the core?
Shaping a personal brand can be tricky. Our personal brand should reflect how we present ourselves. Yet, sometimes, for some reason, it reflects how others present themselves because we admire them. Or we think that by imitating them, we'll achieve their success. That's not how it works. At all.
In this episode, I share some fragments of my recently published book, "Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands," to understand the importance of our personal brand to reflect our essence, how to use our values to attract our ideal clients, and why curating every characteristic of our personal brand is so crucial.
Additionally, you'll hear about why consistency is a critical factor in branding; we also go through the twelve archetypes cards so you can identify which one reflects who you are and use it to create your personal brand, and much more.
Tune in to episode 53 of The Brand Therapist and learn why identifying who you are is crucial for shaping your personal brand.
In This Episode, You Will Learn:
- Why sticking to our core values to design a personal brand is crucial (2:18)
- A personal brand is a reflection of how that brand owner presents themselves (5:05)
- Find your voice and use it to tell your brand's story (8:28)
- How to identify your values using the twelve archetypes cards (10:56)
Resources:
- Book: Yamilca Rodriguez - Brand Therapist: Using Psychology to Transform the Way We Create Personal Brands
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
We are so used to being bombarded with promotions and "can't miss" offers selling us the "solution" to our problems that we forget there are brands genuinely trying to help us. They don't want to fix us; they want to serve and help us get through what we are going through.
This week, I'm joined by the Trauma and Relationships Specialist, and fellow Podcaster, Laura Martin. As a domestic and substance abuse survivor who experienced sexual trauma and eating disorders, Laura relies on her personal experience to help women rebuild their relationship with themselves and how they communicate and connect with the world and others.
In this episode, we learn about Laura's archetype and how she helps overachieving women let go of their masculine energy for a minute and feel vulnerable but safe again. She also talks about her desire to impact the world, her passion for helping others reconnect with the best version of themselves, and the realization she had that she would turn into her brand's motto.
Additionally, we discuss Laura's brand identity, three lessons she learned as an entrepreneur, the benefits of embracing vulnerability, and more.
Tune in to episode 52 of The Brand Therapist and discover the importance of personal connection.
In This Episode, You Will Learn:
- Laura talks a bit about her brand and how it helps other women heal from trauma (1:51)
- A story from Laura's childhood that reflects who she became (4:08)
- What is Laura's brand all about (9:07)
- Sometimes, we have to learn the hard way (16:07)
- The importance of mentors and guides (18:12)
- Laura shares three lessons learned (23:23)
Connect with Laura:
- Website
- Healing To Happy podcast
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
What no one tells you about love at first sight and matches made in heaven is that they can indeed happen, yet they always need a little push.
In today's episode, I'm joined by the Relationship Expert, Speaker, and International Best-Selling Author of "Life Worth Living" and "New Management Blueprint." Michelle, the Relationshipping Coach, specializes in helping people create magnetic interpersonal connections that improve their personal and professional lives. Using her method, the Art of Relationshipping, Michelle helps people build inner confidence, trust themselves, and show up more powerfully in the world.
Throughout our conversation, Michelle shares part of her relationship-building repertoire, her personal experiences that inspired her to write two international best-sellers, and her unique problem-solving methods. We talk about her personal brand, the "lifeline of the relationship arc," and we analyze every relationship's cycle. Michelle also explains how to take a relationship from chemistry to casual to committed.
Additionally, Michelle talks about how she got into the online dating world and decided to learn more about it, how she deals with fear, and much more.
Tune in to episode 51 of The Brand Therapist and learn what to look for and how to ensure things go great on your next date.
In This Episode, You Will Learn:
- A bit about Michelle's background and the inspiration for her first book (3:02)
- About Michelle's experiences with MatchMakers and what the app taught her (11:11)
- Why online dating can be so complicated sometimes (14:39)
- Michelle describes her personal brand (18:54)
- What are the things we should be looking for in the online dating realm (26:53)
Resources:
- Michelle's books
Connect with Michelle:
- Website
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Picture a roaring room crammed with people. Let's say you have something to say that might change a few of those people's lives; would you scream your guts out, trying to beat the noise and risking straining your vocal cords, or would you find a way to get your message through the noise, and right into those few people's ears?
Today, I'm joined by the Search Engine Matchmaker Odia Shembo. She is a Conversion Driven Content Creator, the Founder of Odia Shembo Marketing, and a Mother of three boys on a mission to help brands increase their organic presence and become Profitable with Search.
In this episode, Odia explains why organically growing your brand is instrumental in times when clients and customers cherish authenticity. Odia also depicts what's her personal brand about, shares some of the lessons she learned along the way, and how her mentors influenced her views on branding and small businesses' approach to marketing.
Additionally, Odia talks about the times she felt she held herself back; we chat about her archetype's traits and so much more.
Tune in to episode 50 of The Brand Therapist and learn how organically growing your brand can take your business to the next level.
In This Episode, You Will Learn:
- A bit about Odia's personal brand and how she helps other brands cut through the marketplace's noise (2:14)
- About Odia's archetype (5:43)
- Odia's definition of simple, pure, intentional, idealistic, and optimistic (7:01)
- A time when Odia felt she held herself back (11:27)
- About Odia's mentors and lessons learned from them (14:12)
Resources:
- Book: Marie Forleo - Everything Is Figureoutable
Connect with Odia:
- Facebook Group Profitable With Search
Hosted on Acast. See acast.com/privacy for more information.
Writing a book can be an experience as challenging as satisfying, especially if you feel your brand has something important to share.
Before writing your book, you might get clarity on a few things from the beginning. You must be clear on who's your character and what makes them unique. Then you must have a vivid image of who you are writing to, what this person looks like and how they think, know their fears, and what they aspire to. After that, you must define your book's genre and, finally, what's your role in the story.
In this episode, I'll share a practical guide on creating a book's outline. You'll hear the best way of turning your brand's identity into a page-turner and the best techniques to facilitate your writing and avoid writer's block. Additionally, I'll dissect Joseph Campbell's hero's journey, so you can turn writing into a smoother process.
Tune in to episode 49 of The Brand Therapist and learn how to create the outline of your next best-selling book.
In This Episode, You Will Learn:
- How to define your character and their role, your target audience, and your book's genre (2:14)
- How important are book titles, and when is the best time to define them (4:27)
- Joseph Campbell's hero's journey. Twelve steps to create the most incredible story (5:28)
- Are emotional transformations necessary in your superfans' experiences? (11:35)
- How to create valuable reflections for your superfans from your story (14:41)
Let's Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Many entrepreneurs are held back by their reluctance to embrace new beliefs and ideas. It keeps them from exploring viable opportunities that can take their business to the next level. The business world and consumer needs are constantly evolving, and embracing new ideas can be a way to meet these changing needs.
Today, I’m joined by Wayne Mullins, a husband, father of 4, entrepreneur, Founder of Ugly Mug Marketing, creator of the Freelance Accelerator, and author of Full Circle Marketing. He leads from the heart and is passionate and unapologetic about doing so. As the Founder of Ugly Mug Marketing, he's inspired clients from more than 100 industries, and his work directly influences more than 250K entrepreneurs every year.
In this episode, Wayne shares what inspired him to start the Ugly Mug Marketing agency. He also talks about how being open to new ideas has impacted him in business and at a personal level. Additionally, Wayne shares the lessons he has learnt along the way.
Tune in to episode 48 of The Brand Therapist and learn how Wayne approaches business.
In This Episode, You Will Learn:
- How Wayne’s childhood shaped what he does today (03:43)
- Wayne’s greatest fear (09:20)
- Wayne shares about a time when he was being held back (12:27)
- How Wayne’s mentors have impacted him (13:51)
- Lessons that Wayne has learnt along the way (17:37)
Connect with Wayne
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Success in business is not one-dimensional. It should not just be about making money from your clients: it should also be about making money for your client and feeling good while doing it. That’s why entrepreneurs should take time to evaluate the impact that their business is having on them and their clients.
Today, I’m joined by Elizabeth Presher, owner-partner of the digital marketing company Hite Digital Dayton. She combines her five years of boutique ownership with her passion for all things marketing to help businesses grow their audience and revenue. As the daughter of two entrepreneurs, Elizabeth saw firsthand the ups and downs of small business owners from a young age and still knew it was what she wanted for herself.
In this episode, Elizabeth talks about how growing up with entrepreneurial parents impacted her. She also shares what her brand is all about and what her greatest fear is. Additionally, she shares about her mentor and the lessons that she has learnt along the way.
Tune in to episode 47 of The Brand Therapist and learn how Elizabeth helps businesses leverage digital marketing.
In This Episode, You Will Learn:
- How Elizabeth’s childhood shaped what she does today (05:00)
- What Elizabeth’s personal brand is all about (09:51)
- Elizabeth’s greatest fear (11:48)
- How Elizabeth’s mentors have impacted her (14:59)
- Lessons that Elizabeth has learnt along the way (16:50)
Connect with Elizabeth
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Business owners want that ideal client who’ll understand and appreciates what they offer and how they offer it. To retain such a client and earn their trust, you must create an ideal client experience. This requires consistency with your brand and creating an environment where they can easily offer genuine feedback.
Today, I’m joined by H.B. Pasley, a coach, a creative, an author, and a professional communicator for nearly four decades. He has published many books and guides, facilitated thousands of people in leadership development retreats, and produced over 7 million song streams on Spotify. He is passionate about helping people in the advisory professionals field succeed.
In this episode, Pasley shares what inspired him to start his business, Ideal Client Experience. He also talks about his brand and why he feels the people in the coaching business also need guidance. Additionally, he shares some of the lessons he has learnt along the way.
Tune in to episode 46 of The Brand Therapist and learn how Pasley approaches coaching.
In This Episode, You Will Learn:
- Pasley explains why he started Ideal Client Experience (00:48)
- How Pasley’s childhood shaped what he does today (05:51)
- What Pasley’s brand is all about (08:28)
- Pasley’s greatest fear (10:41)
- Three lessons Pasley has learnt along the way (23:35)
Connect with Pasley
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
A big part of creating a powerful design is knowing what your client’s brand is all about. This not only shows you are invested in the project but also gives you a great idea of where to start. This will increase the chances of creating appealing designs for the target audience and enforce your client’s brand values.
Today, I’m joined by Danielle Meadows-Stinnett, founder of Octane Design Studio, a 13-year-old branding and identity firm based in the heart of the Bluegrass. She is also a Podcast producer, wife, mother of three, and lover of rustic cuisine. In 2021, she launched Kentucky Creators, a membership-based community comprised of bloggers, photographers, copywriters, podcasters, and more to help connect small businesses with influencers for their brands.
In this episode, Danielle talks about how her childhood inspired her to pursue what she does today. She also talks about what her personal brand is all about and a time when she wasn’t giving it her all. She also shares how her mentors have impacted her and the lessons she has learnt along the way.
Tune in to episode 45 of The Brand Therapist and learn how Danielle approaches design work and business.
In This Episode, You Will Learn:
- How Danielle’s childhood shaped what she does today (03:41)
- What Danielle’s brand is all about (05:43)
- Danielle’s greatest fear (10:27)
- How Danielle’s mentors have impacted her (15:32)
- A lesson Danielle has learnt along the way (17:13)
Connect with Danielle
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
All entrepreneurs want to find that ideal client who’ll enjoy their service or product and love what their brand is all about.
To get that ideal client and deliver as per their expectations, you first need to understand your brand and own it. Then you need to understand the client’s behavior by asking simple questions about their daily life, ambitions, and frustrations. This will help you create a great customer experience for your client.
In this solo episode, I’ll share how to identify and attract your ideal client. You’ll also learn how to attract them and the benefits of getting clear on your personal brand. I’ll also share some of the questions you can ask yourself when creating a persona.
Tune in to episode 44 of The Brand Therapist and learn more about attracting the ideal client.
In This Episode, You Will Learn:
- How to know your ideal client/superfan (01:25)
- The benefits of getting clear on your personal brand (04:46)
- How to attract the ideal client (12:36)
- Some questions you would need to answer to understand your superfan (15:33)
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Motivation can get you started, but habit is what will keep you going and eventually lead to the desired results. However, you must remain authentic in your journey. This will make it easier to be consistent and increase the chances of being fulfilled along the way.
Today, I’m joined by Kevin Palmieri, CFO, founder & co-host of the Next Level University podcast. A Global Top 100 Podcast with 1,200+ Episodes and 725K+ Listens in 140+ Countries. After hitting his goal of a six-figure income, Kevin realized that there had to be more. He had the car, the money, and the typical “American Dream.” It took getting it all to realize that what matters most is your thoughts. And that’s how Next Level University was born.
In this episode, Kevin shares his thoughts on what it takes to achieve the future that we envision and the role that fulfillment plays in our lives. He also shares a personal story that inspired him to completely transform his life. Additionally, Kevin shares the lessons that he has learnt along the way.
Tune in to episode 43 of The Brand Therapist and learn how Kevin found his voice in the podcasting industry.
In This Episode, You Will Learn:
- How Kevin’s childhood shaped what he does today (02:59)
- What Kevin’s personal brand is all about (04:38)
- Kevin’s greatest fear (07:16)
- How Kevin’s mentor has impacted him (13:14)
- Lessons Kevin has learnt along the way (18:16)
Connect with Kevin
- Website
Let’s Connect!
- Website
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Creating a marketing campaign that resonates with an audience in today's information-filled world is difficult. It requires you to first gain a deep understanding of the target market and consumer behavior. This can save you a lot of money while still giving your campaign a better chance of success.
Today, I’m joined by Ethan Decker, a brand strategist, and marketing expert who has spent 15 years doing award-winning brand strategy, advertising, and market research for some of the world’s biggest brands. He is currently the president of Applied Brand Science, a company helping businesses execute evidence-based marketing.
In this episode, Ethan shares his thoughts on the role of science in marketing and how the two combine to achieve brand growth. You’ll also learn why Ethan values authenticity and how he applies it in his business. Additionally, he shares some lessons he has learnt along the way.
Tune in to episode 42 of The Brand Therapist and learn how Ethan combines science and marketing.
In This Episode, You Will Learn:
- How Ethan’s childhood shaped what he does today (04:30)
- What Ethan’s personal brand is all about (08:30)
- Ethan’s greatest fear (12:23)
- How Ethan’s mentors have impacted him (18:45)
- Lessons Ethan has learnt along the way (26:21)
Connect with Ethan
- Website
Let’s Connect!
- Website
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A big part of the world’s population suffers from lifestyle diseases brought on by their diet and daily habits. This has meant that more and more people are relying on pills just to get by because they’ve not been empowered to address the root cause. Holistic wellness seeks to empower people to achieve lasting physical and mental health.
Today, I’m joined by Moirar Leveille, a Licensed Mental Health Counselor, a Strategic Intervention Life Coach, a Functional Medicine and Bioenergetic practitioner helping people understand the root cause of their dis-eases, Neuro Linguistic Practitioner, and a Certified Clinical Iridologist. She is a six times international best-selling author and International Keynote Speaker. She is also known as the Integrative Wellness Whisperer.
In this episode, Moirar talks about her childhood and what inspired her to pursue holistic wellness. She also shares how knowing her personal brand has impacted her work. Additionally, Moirar shares a few lessons that she has learnt along the way and how her mentors have impacted her.
Tune in to episode 41 of The Brand Therapist and learn how Moirar serves humanity.
In This Episode, You Will Learn:
- How Moirar’s childhood shaped what she does today (04:31)
- What Moirar’s brand is all about (10:18)
- Moirar’s greatest fear (17:52)
- How Moirar’s mentors have impacted her (20:03)
- The top three lessons that Moirar has learnt (24:04)
Resources
- Book - Mind Your Life: One Day at a Time- It's All Within You
Connect with Moirar
- Website
Let’s Connect!
- Website
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In a world full of ads and shiny personal profiles, gaining your clients' trust can be daunting. It requires you to be authentic in how you consistently present yourself.
If you prioritize acting in a way different from who you truly are, you miss out on the benefits of being your authentic self. This also causes your clients to subconsciously feel they do not know what you are all about and thus can’t trust you.
In this solo episode, I’ll share the value of knowing your true self. You’ll also hear more about my primary and secondary archetypes and how they impact my decision-making. I’ll also discuss the different attributes of each of the two archetypes and how I portray them in my daily life.
Tune in to episode 40 of The Brand Therapist and learn more about the value of being authentic.
In This Episode, You Will Learn:
- The importance of understanding your true self (05:14)
- Why people want to know who you are at an individual level (09:37)
- My primary archetype and how it impacts my decision-making (14:15)
- My secondary archetype and the attributes that come with it (19:47)
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Entrepreneurs set small goals because they doubt their ability to achieve those goals within a reasonable period. Although they are great at what they do, they are unaware of their true potential and how they can harness it to achieve bigger goals. A good coach will expose you to your full potential and help you unlock it.
Today, I’m joined by Amy Line, an Opulent Coach, International Keynote Speaker, and #1 International Best Selling Author who helps entrepreneurs to create a quantum leap in both their personal and professional lives. Her passion is helping people to become the best versions of themselves because she has a firm belief that everyone deserves to live an opulent lifestyle.
In this episode, Amy shares about her personal brand and how her childhood impacted what she does today. You’ll also hear about what Amy means by quantum leap and how she helps entrepreneurs achieve it. Additionally, she’ll share a few life lessons she has learnt along the way.
Tune in to episode 39 of The Brand Therapist and learn how Amy helps entrepreneurs tap into their true potential.
In This Episode, You Will Learn:
- How Amy’s childhood shaped what she does today (04:31)
- What Amy’s personal brand is all about (06:33)
- Amy’s greatest fear (11:12)
- How Amy’s mentor, Bob Proctor, impacted her (13:03)
- The three lessons that Amy has learnt (20:42)
Connect with Amy
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
A few people in this world have found their purpose in aspects within themselves they thought were weaknesses. Most people in such situations have a strong urge to help those who are also facing difficulties simply because they can easily empathize. Before you write yourself off because you feel like you are undeserving of love and opportunities, remember that you have a purpose.
Today, I’m joined by Denise Michelle, an award-winning transformational life coach, rapid transformational hypnotherapist, number one best-selling author, and creator of Hypno healing. In her 20 years of personal healing, she has beaten the odds with mental illness, sexual abuse, addiction, anxiety, suicidal depression, and bankruptcy. She is on a mission to help others rise. She dedicates her deep connection with spirit and education on self-love and mastery to help healers, spiritual entrepreneurs, and influencers on the path to serving the collective.
In this episode, you’ll learn what a love alchemist means and the impact they create. You’ll also learn more about Denise’s new chapter in life and the events that have helped her get to where she is. Additionally, she’ll share the lessons she learnt along the way ad how they impacted her.
Tune in to episode 35 of The Brand Therapist and learn more about Natalia’s entrepreneurship journey.
In This Episode, You Will Learn:
- How Denise’s childhood shaped what she does today (03:42)
- What Denise’s personal brand is all about (11:02)
- Denise’s greatest fear (13:27)
- Some of the lessons that Denise learnt along the way (18:25)
Connect with Denise
- Website
Let’s Connect!
- Website
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There is more that unites us than what separates us. This is something that most researchers who take time to listen to people from different cultures, religions, and backgrounds end up concluding. To bring more unity and understanding, we need materials that expose us to other people’s beliefs and concerns.
Today, I’m joined by Daniel Epstein, a marketing and innovation consultant. Previously, Daniel was a Harley Procter Marketing Director at Procter & Gamble, where he was employed for 21 years. He is the author of the new book, Portraits of Faith. A book documenting the role of spiritual experience inside and outside of formal religion, expected and unexpected, told in people’s own words and brought to life with video and photography.
In this episode, he’ll share with us how a past experience inspired him to make big life changes. He’ll also share with us some of the lessons he learnt while interviewing people about their faith. Additionally, he’ll share with us what his greatest fear is and where he sees himself in the near future.
Tune in to episode 37 of The Brand Therapist and hear more about Daniel’s branding and photography journey.
In This Episode, You Will Learn:
- The role that psychology plays in branding (04:13)
- What inspired Daniel to write his new book, Portraits of Faith (06:45)
- How Daniel’s childhood experience shaped what he does (11:00)
- What Daniel’s personal brand is all about (14:00)
Resources
- Book - Portraits In Faith: Spiritual journeys of faith, hope and healing
- Book - The Innovator’s Dilemma
- Book - Playing to Win
Connect with Daniel
- Website - Daniel Epstein & Associates
- Website - Portraits of Faith
Let’s Connect!
- Website
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Archetypes are important because they help you build authentic stories that your superfan can easily relate to. Understanding your archetype and the corresponding values is the first step towards unleashing the true power of your brand.
When your brand aligns with your values, it becomes much easier to connect and maintain a connection with the audience.
In this solo episode, you’ll learn what my personal brand is all about. We’ll also dig deeper into archetypes and how they relate to branding.
Additionally, you’ll learn more about me because I’ll answer the questions I normally ask our guests. I’ll also help you uncover your brand archetype.
Tune in to episode 36 of The Brand Therapist and learn how to make your personal brand stand out.
In This Episode, You Will Learn:
- How my childhood influenced what I do today (01:28)
- How I got started with archetypes (05:28)
- When I knew I had become famous (07:29)
- What my personal brand is all about (09:27)
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
One of the most grueling tasks that an entrepreneur looking to scale has to undertake is raising capital from investors. This stage is even more difficult for minority founders who may not have access to a big network of venture capitalists (VCs). However, the rise of VCs aware of this marginalization has increased access to capital for all.
Today, I’m joined by Natalia Bishop, a General Partner at Renew VC. She is also the Director of Innovation and Entrepreneurship at The University of Louisville, where she focuses on building a regional ecosystem that launches, attracts, and supports scalable companies focused on health-equity issues. She has been recognized by Louisville Business First with the 40 under 40 awards and participates on multiple boards, including GLI’s Tech First and Wild Accelerator.
In this episode, Natalia shares how she shifted from a creative entrepreneur to a technology entrepreneur. You’ll also hear how she got into the VC world and the motivation behind it. Additionally, she’ll share a few entrepreneurial lessons she has learnt along the way.
Tune in to episode 35 of The Brand Therapist and learn more about Natalia’s entrepreneurship journey.
In This Episode, You Will Learn:
- How Natalia’s childhood shaped what she does today (03:21)
- How she moved from being a creative entrepreneur to a tech entrepreneur (05:07)
- What Natalia’s brand is all about (08:40)
- Some of the entrepreneurship lessons that Natalia has learnt along the way (15:23)
Connect with Natalia
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Photography is more than just taking a picture; it is also about telling the story from the captured moment. The most successful entrepreneurs in this space are those who understand their client’s stories and are creative enough to bring those stories to life.
Today, I’m joined by Deevo Tindall, photographer and founder of Fusion Photography. He is also a thought leader, videographer, blogger, serial entrepreneur, ex-college athlete, former corporate executive, a single father of two promising young ladies, and now an emerging strategy consultant and paid speaker. Part of his mission is to help entrepreneurs and small businesses create their brands.
In this episode, he’ll share how a childhood encounter with photography inspired him to become a photographer. He’ll also share what his personal brand is about and what he does to get the best out of his clients. Additionally, he’ll share some of the lessons he has learnt along the way.
Tune in to episode 34 of The Brand Therapist and learn more about the art of visual storytelling and its role in branding.
In This Episode, You Will Learn:
- A childhood experience that shaped what Deevo does today (06:54)
- What his personal brand is all about (11:48)
- A time when he was holding himself back from better opportunities (14:29)
- How his business coaches have helped him (16:57)
- Some of the lessons he has learnt along the way (19:42))
Connect with Armando
- Website
Let’s Connect!
- Website
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As an entrepreneur, you’ll sometimes be overwhelmed by the areas you need to improve and the strategies you need to employ. This lack of clarity has made many entrepreneurs think that running a successful business is too hard and complicated. However, if you are clear about what you want to achieve, you’ll find the journey much easier and faster.
Today, I’m joined by Tamira Luc, CEO of Delucslife Media and founder of Women With Vision International. A global hub dedicated to empowering women to create successful yet sustainable businesses that meet their life goals. She is also best selling author, speaker, blogger, and coach who focuses on helping entrepreneurs monetize their message and create a lifestyle that gives them joy.
In this episode, Tamira shares how growing up around entrepreneurs inspired her to also get into entrepreneurship. You’ll also hear about her personal brand and her mission in life. Additionally, she shares some of the lessons she has learnt along the way.
Tune in to episode 33 of The Brand Therapist and learn more about Tamira’s entrepreneurship journey.
In This Episode, You Will Learn:
- A childhood experience that shaped what Tamira does today (04:43)
- What Tamira’s personal brand is all about (09:40)
- A time when Tamira was holding herself back (14:07)
- Tamira’s mentors and the impact they’ve had on her (16:42)
- Some of the lessons Tamira has learnt along the way (17:43)
Resources
- Book: Women Who Boss Up
Connect with Tamira
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
To make your brand stand out, you must have a clear message that consistently portrays your true self. If your messaging is inconsistent, your audience will be confused, making it harder for them to trust you.
That is why choosing your archetype character has to be the first step you take while building your brand. It will help you understand your brand more deeply, and this will make crafting a clear and consistent message easier.
In this solo episode, you’ll take the first step toward creating your personal brand. You’ll be choosing your archetype character.
I’ll be explaining what each of the 12 different archetypes entails, their motivation, their need, their fear, their behavior, their quadrant, and their value words.
Tune in to episode 32 of The Brand Therapist and learn about the role of archetype characters during brand creation.
In This Episode, You Will Learn:
- The 12 archetype characters and an explanation for each (03:14)
- How brand characters relate to our behavior (17:43)
- The consequences of not knowing your authentic self (18:42)
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Why do I need self-confidence, and how does it affect my brand?
Self-confident people are more consistent in how they express themselves, and this helps in growing their brand. They are more likely to attract business and leadership opportunities because they are viewed as being more trustworthy.
Today, I’m joined by Sheena Yap Chan, a keynote speaker, coach, podcaster, consultant, and the author of Women Who BossUp. She is also the founder and host of the award-winning podcast The Tao of Self Confidence, where she interviews Asian women about their inner journey to self-confidence. Sheena uses her experience to help women overcome their self-limiting beliefs to live better lives.
In this episode, she’ll share with us what inspired her to start her podcast and the impact she hopes to create. She’ll also share with us some of her experiences as a keynote speaker and author. Additionally, she’ll share with us some of the lessons she has learnt along the way.
Tune in to episode 31 of The Brand Therapist and learn how Sheena helps women boost their confidence.
In This Episode, You Will Learn:
- A childhood experience that shaped what Sheena does today (04:08)
- Sheena’s fame story (05:15)
- What Sheena’s personal brand is all about (06:33)
- A time Sheena was holding herself back (15:54)
- Some of the lessons Sheena has learnt along the way (18:04)
Resources
- Book: Women Who BossUp
Connect with Sheena
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
One of the biggest mistakes entrepreneurs make is thinking they can do everything themselves. This, in most cases, leads to businesses that have great products at good prices struggling or even failing. That’s because they fail to bring in people who can effectively showcase their genius to potential customers.
Today, I’m joined by Armando Villa, a high-impact and bilingual Sales Manager with 15+ years of sales experience and a proven track record of retaining customers. His mission is to help as many entrepreneurs sell their genius through integrity, empathy, and defined systems. This, he believes, is the path to expanding their reach and their path to entrepreneurial freedom.
In this episode, he’ll share how growing up around entrepreneurial people impacted him. He’ll also share with us why his marketing approach is unique and what inspires his sales strategies. Additionally, he’ll share with us some of the lessons he has learnt along the way.
Tune in to episode 30 of The Brand Therapist and learn how a good marketing strategy can transform your business.
In This Episode, You Will Learn:
- Childhood experiences that shaped what Armando does today (05:08)
- What his personal brand is all about (10:01)
- A time when he was holding himself back from better opportunities (16:25)
- What he learnt from his mentors (19:12)
- Some of the lessons he has learnt along the way (22:22)
Connect with Armando
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
The mind is a powerful tool that has the power to alter your destiny significantly. That’s why a mindset people change has been known to transform average and below-average performers into overachievers who make their dreams come true. Failure to address the mindset has also limited talented individuals to what others think of them.
Today, I’m joined by Jon Kovach Jr., an award-winning international motivational speaker, and global mastermind leader. He is also a 7x National #1 Best-Selling Author and the Champion Circle Networking Association founder. He has helped thousands of professionals overcome their challenges and achieve their goals through his Irrefutable Laws of High Performance.
In this episode, he’ll share with us how his upbringing inspired him to be an entrepreneur. He’ll also share with us how the right mindset can help one become a consistent high achiever. Additionally, he’ll share with us some of the lessons that he has learnt along the way.
Tune in to episode 29 of The Brand Therapist and learn how changing your mindset can set you up for consistent success.
In This Episode, You Will Learn:
- A childhood experience that shaped what Jon does today (04:28)
- What his personal brand is all about (11:58)
- How his mentors have impacted him (17:44)
- Some of the lessons he has learnt along the way (22:55)
Connect with Jon
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
To create a lasting and powerful brand, you must first understand what the business is all about. Then transform their story into a memorable and meaningful design that customers can relate to. This requires creative designers who are passionate about what the client wants and what they do.
Today, I’m joined by Ingrid Hernandez, President and Creative Director of INgrid Design. A branding agency that has worked with startups and large corporations like Ferrara, Darden Restaurants, and Macy’s. Her drive and ambition were much inspired by her family, who left their native Cuba in the early ‘60s for San Juan, Puerto Rico, with little more than the clothes on their backs.
In this episode, she’ll share with us how she got into design and her amazing shoe collection. She’ll also share with us some of the challenges she has faced in her business and how she overcame them. You’ll also hear about the other ways she expresses her creativity.
Tune in to episode 28 of The Brand Therapist and learn how Ingrid uses her expertise to help businesses create powerful brands.
In This Episode, You Will Learn:
- A childhood experience that shaped what Ingrid does today (03:10)
- What her personal brand is all about (06:33)
- A moment she felt something was holding her back (09:36)
- Her first mentor and how he impacted her (10:48)
- Some of the lessons she has learnt along the way (17:53)
Connect with Ingrid
INgrid Design
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
In a world that is full of ads and shiny personal profiles, standing out for who you are can be a daunting task. It requires one to understand what their brand is all about and how best to position it.
Unfortunately, most people will forego this and try to create their brand based on other people’s shiny brands. This leads to mixed messages and increases your chances of being misunderstood or completely ignored.
In this solo episode, I’ll help you get started on the journey to building a successful personal brand.
To do that, I’ll be sharing with you the 12 different archetypes and the role they play in shaping a personal brand. I’ll also share the importance of consistency, visibility, and frequency in nurturing your brand.
Tune in to episode 27 of The Brand Therapist and learn where to start when creating a personal brand.
In This Episode, You Will Learn:
- Where to start when building your personal brand (01:29)
- What you needed to create a memorable brand (04:11)
- The role of archetypes in personal branding (05:27)
- The next steps after knowing your archetypes (13:17)
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
It is said that if you allow your passion to become your purpose, it will one day become your profession. It is much easier to thrive in a profession within your sphere of influence because you can unleash all your potential. Therefore, taking time to do what you are passionate about can be a first step toward finding your purpose.
Today, I’m joined by Milla Kuhto-Bryan, a professional portrait and event photographer and certified NLP master practitioner. She loves meeting my clients at the point in their life when their inner transformation needs a witness, and with her camera, capturing that unique inner light and making it visible.
In this episode, she’ll share with us what inspired her to reconnect with her passion for photography. She’ll also share with us her experience working with Tony Robins. Additionally, you’ll hear about her views on how to overcome life’s challenges.
Tune in to episode 26 of The Brand Therapist and learn how Milla reconnected and rediscovered her dream.
In This Episode, You Will Learn:
- A childhood experience that shaped what Milla does today (03:03)
- Her memorable fame story (08:43)
- What her personal brand is all about (12:31)
- The lessons she has learned along the way (17:27)
- Where she sees herself in 10 years (22:22)
Connect with Milla
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
“Change is inevitable, growth is optional!”
This is a principle that all good leaders hold dear to their hearts. They do not live in fear of change taking place because they are sure that eventually, it is going to come. They focus on creating teams that can grow, adapt and thrive in their new environment.
However, for a leader to achieve that, they must also be open to growing as individuals by being receptive to new ideas. In industries such as manufacturing, passionate and growth-oriented leaders can help organizations remain highly competitive.
Today, I’m joined by Alex Alvarez, Senior Vice President, Chief Sustainability Officer, and Director of ESG for Brown-Forman. He is responsible for developing and implementing an integrated ESG (environmental, social, & governance) strategy that ensures Brown-Forman’s growth ambitions are environmentally and socially sustainable. He’ll share with us how he approaches leadership and some of the lessons he has learned along the way.
Tune in to episode 25 of The Brand Therapist to hear about the importance of being an agile leader.
In This Episode, You Will Learn:
- One of Alex’s biggest accomplishments (04:48)
- A childhood story that influences what he does today (07:40)
- What his personal brand is all about (09:54)
- Some of the challenges he has faced in the last few years (17:35)
- Some of the lessons he learned along the way (22:56)
Connect with Alex:
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Marketing doesn’t end after creating an interesting and relatable brand story. That’s just the beginning. You need to capture the attention of as many potential customers as possible. You need to gain visibility and stand out in a market saturated with ads offering similar products.
Today, I’m joined by Allie Martin, a visibility expert, and owner of Fame and Fortune. She works with female entrepreneurs to elevate their brands and gain credibility and cash through proactive public relations and strategic social media. She formerly worked in public relations for Amazon, Alltech, Kendra Scott, and the International Spa Association.
In this episode, she’ll share with us what inspired her to start her business, as well as some of her biggest accomplishments. Additionally, you'll find out some of the lessons she has learned along the way.
Tune in to episode 24 of The Brand Therapist and learn how Allie helps entrepreneurs gain meaningful visibility.
In This Episode, You Will Learn:
- A childhood experience that shaped what Allie does today (04:33)
- Her memorable fame story (06:07)
- What her personal brand is all about (09:20)
- The advice she has received from her mentors (14:28)
- The lessons she has learned along the way (18:00)
Resources
- Free Social Media Planning Pads: https://freesocialmediapad.com/
Connect with Allie
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Getting your personal and business brand right can propel you and your business in a way that few other things can. In fact, some businesses that had great products have failed simply because they couldn’t get their branding right.
That is why branding is considered one of the most important investments an individual or a business can make. A good brand gives your business a more human side that customers can easily relate to. And that helps in building long-term loyalty.
Today, I’m joined by Olga Gutiérrez de la Roza, an award-winning and internationally recognized Creative and Brand executive with extensive experience in Brand Building, Design Innovation, Visual communication, Advertising, Social and e-commerce platforms, Retail Architecture, Publishing, Editorial, UX Design, and App Development. She’ll share with us her experience in the world of branding and the lessons she has learned along the way.
Tune in to episode 23 of The Brand Therapist to hear about the importance of science and art in branding.
In This Episode, You Will Learn:
- A childhood story that influences what Olga does today (05:29)
- What her personal brand is all about (12:29)
- The impact that her mentors have had on her (16:49)
- Some of the lessons she has learned along the way (20:25)
Connect with Olga:
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Continuously achieving ultimate success in life requires one to conquer bigger challenges without losing sight of what really matters. However, this is a challenge that most people are unable to overcome because an improvement in one area leads to them sacrificing another area. A good coach can help you strategically unlock the next level of success in all areas of your life.
Today, I’m joined by Karissa Adkins, founder, and CEO of 365DailyHustle a global coaching company helping purpose-driven women 10X their health so that they can 10X their entire life. She is also an Award-Winning International Keynote Speaker, 2X #1 International Best-Selling Author, and Weight loss & Habit Change Expert.
In this episode, she’ll share with us what inspired her to start her business. She’ll also share with us the lessons she has learnt along the way.
Tune in to episode 22 of The Brand Therapist and learn how Karissa helps women conquer higher levels.
In This Episode, You Will Learn:
- A childhood experience that shaped what Karissa does today (06:05)
- What her personal brand is all about (09:16)
- Her mentors and the impact they‘ve had on her life (15:01)
- Her biggest breakthrough (18:25)
- The lessons she has learnt along the way (20:08)
Connect with Karissa
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Messaging is an integral part of any venture that requires the participation of other people. It gives you a chance to determine how people feel while interacting with your brand. However, in today’s digital world, it is not easy to capture and retain people’s attention.
That’s where content marketing strategists come in. They use their deep understanding of online audience behavior to create a message that makes your brand stands out to your target customers.
Today, I’m joined by Melanie Herschorn, a content marketing strategist for coaches, consultants, and speakers worldwide. She empowers and supports her clients to create clear messaging and content that shines a light on their individuality, She’ll share with us what inspired her to start her business and the lessons she has learnt along the way.
Tune in to episode 21 of The Brand Therapist to hear about the importance of a well-tailored marketing message.
In This Episode, You Will Learn:
- A childhood story that influences what Melanie does today (06:53)
- What her personal brand is all about (10:38)
- The moment she knew she had become famous (12:37)
- Her role models and the qualities she admires in them (21:36)
- Some of the lessons that she has learnt along the way (28:03)
Connect with Melanie
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Most entrepreneurs, although relatively successful, don’t get to realize the full potential of their business. That’s because they don’t have experience with that next level and what within their already thriving business can get them there. Finding the right mentor can expose entrepreneurs to the next level and help them know what is needed to unlock their business' full potential.
Today, I’m joined by Betty Hines, CEO & Founder of Women Elevating Women – or as it's affectionally nicknamed the W.E.W Crew. She is a leading business strategist with 20+ years of experience working directly with C-Level women executives globally, assisting them in growing their bottom line.
In this episode, she’ll share with us what inspired her to start her organization. She’ll also share with us the challenges she faced along the way and the lessons that came with them.
Tune in to episode 20 of The Brand Therapist and learn how Betty uses her experience to elevate other women entrepreneurs.
In This Episode, You Will Learn:
- A childhood experience that shaped what Betty does today (04:55)
- What her brand is all about (07:04)
- A time she felt something was holding her back (10:22)
- The challenges she faced while moving from corporate to entrepreneurship (18:39)
- Lessons she has learned along the way (22:06)
Connect with Betty
- Website
Let’s Connect!
- Website
Hosted on Acast. See acast.com/privacy for more information.
Time is what people want the most, but it's also what they use the worst. Redefining your relationship with time is the first step if you want to achieve tremendous success. It helps you show up with more purpose for all the important activities in your life.
However, this is not an easy thing to accomplish when you are in an environment that demands too much from you. It requires one to take a step back, re-evaluate their priorities and refocus on what they want to accomplish. After that, you can unleash the best version of yourself and live life to the fullest.
Today, I’m joined by Clara Capano, an international speaker, trainer, best-selling author, and host of the Working Woman’s Channel and Living Real TV. She is the Founder and CEO of Capano Speaking and Training. Her passion is in helping women in business redefine their relationships with time. She’ll share with us how a childhood experience inspired her to want to do what she does today and some lessons she has learned along the way.
Tune in to episode 19 of The Brand Therapist to hear about the importance of intentional time management.
In This Episode, You Will Learn:
- How one of Clara’s childhood experiences shaped what she does today (04:24)
- What her personal brand is all about (07:05)
- Her greatest fear (10:01)
- How her mentors have impacted her life (14:18)
- Some of the lessons that she has learned along the way (17:02)
Connect with Clara
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Running a business can be a big challenge, even when you have experience in a field and are passionate about it. However, the impact that you have on your clients, especially if it's life-changing, makes it worth the trouble. It can give your business a purpose, which when combined with profitability can propel you to tremendous success.
Today, I’m joined by Dr. Arianna B. Sholes, founder and Medical Director of Tula Wellness and Aesthetics. A unique medical practice in Tucson, Arizona, focusing on women’s integrative health and wellness. Before starting her business, She served as clinical faculty at UCLA, the University of Maryland, and Johns Hopkins School of Medicine. She is also the author of the best-selling book, ‘The Menopause Myth: What Your Mother, Doctor, And Friends Haven't Shared About Life After 35’.
In this episode, she’ll share with us how a difficult childhood experience inspired her to pursue a career in medicine. She’ll also share with us a few lessons that she has learnt along the way.
Tune in to episode 18 of The Brand Therapist and learn about the importance of passion to a business.
In This Episode You Will Learn:
- When she knew she wanted to be a doctor (03:12)
- What Dr. Arianna's brand is all about (07:53)
- Dr. Arianna’s greatest fear (14:49)
- A moment that she thought it wasn’t possible to achieve something (26:07)
- A lesson she has learnt along her journey (28:59)
Resources:
- Book: The Menopause Myth
Connect with Dr. Arianna
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The concept of giving back to society is not limited to rich people or big companies making generous donations. It also includes people who commit their lives to serving underprivileged communities. These people forego financially rewarding opportunities in better workplaces because they are interested in creating a meaningful impact.
One of the most impactful areas that can transform a community and empower future generations is education. That is why organizations focused on uplifting the quality and access to education in underserved communities should be appreciated and supported.
Today, I’m joined by David Lopez, Chief Development Officer at Metro United Way. He is passionate about giving back to society or as he calls it, paying it forward. His greatest accomplishment was helping launch Teach for America San Diego which had 40 teachers serving 3000 students. He’ll share with us how his childhood shaped what he does today and the lessons that he has learned along the way.
Tune in to episode 17 of The Brand Therapist to hear about the importance of giving back to our communities.
In This Episode You Will Learn:
- David’s childhood experiences and how they shaped what he does today (04:24)
- How he defines his personal brand (10:11)
- His greatest fear (14:38)
- How his mentor impacts his life (19:13)
- Some of the lessons that he has learned along the way (27:22)
Connect with David
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Change management is one of the most difficult tasks in any organization. It requires a leader who can listen to different voices and communicate the objectives of that change, clearly.
While it is difficult and painful at first, it can eventually transform the fortunes of an organization and set a foundation for consistent growth.
Today, I’m joined by Bracken Darrell, the CEO of Logitech. Under his decade-long leadership, the company has reinvented itself into an award-winning design company, an industry force in pursuing a more sustainable and equitable world, and a top performer on the SIX Swiss stock exchange and NASDAQ. He is a proponent of design and the liberal arts in business, especially of their role in innovating product experiences for consumers.
In this episode, he shares with us his leadership style and how he got into the world of design, some of the factors that have led to the Company’s consistent growth over the last 7 years, and his thoughts on culture and why it needs to keep on growing.
Tune in to episode 16 of The Brand Therapist and learn about the importance of leading by design.
In This Episode You Will Learn:
- What made Logitech an attractive destination for Bracken (02:40)
- How Covid accelerated the growth of Logitech (05:25)
- Bracken’s greatest fear (16:09)
- His mentors and the impact they’ve had on him (21:50)
- The lessons that he has learned along the way (26:38)
- His thoughts on culture and why it should keep growing (30:56)
Connect with Bracken
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Have you noted that the world is advertising has changed in almost all aspects over the past few decades? It has moved from a few commercials by the big companies on TV and in newspapers. Today, the audience is much bigger and there are millions of brands that are consistently churning out ads thanks to digitization.
This saturation of ads and the stiff competition for an audience that’s occupied by unending new content has made it very difficult to stand out. That’s why successful brands reach out to professionals who can help them create unique brands that capture people's attention and result in higher conversion rates.
Today, I’m delighted to be joined by an advertising guru, John Birnsteel. He is the CEO of Doe Anderson, an advertising company whose mission is to create meaningful, long-term relationships between consumers and brands. Today, he’ll share with us how he got to where he is in his career and the lessons he learned along the way.
Tune in to episode 15 of The Brand Therapist and learn more about advertising and how it has evolved over the years.
In This Episode You Will Learn:
- John’s childhood experiences and how they shaped what he does today (05:33)
- What his personal brand is all about (10:58)
- John’s greatest fear (15:40)
- How his mentor impacted him (17:45)
- A lesson he learned early on in his career (21:23)
Connect with John:
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Managing conflicts is one of the most important life skills that you can acquire. It allows us to live harmoniously with the people we work with and sometimes, the people we live with. Training people on how to become better at resolving conflicts before they escalate requires someone who is passionate and experienced.
For leaders and their teams, this is a skill that they must possess to enrich their work experience and heighten engagement. The field of conflict resolution has been one of the biggest enablers to business by providing arbitration services and increasing fulfillment in the work environment.
Today, I’m joined by good friend Brenda Hooper, founder and Principal at Discussions by Design Training & Coaching Services. She helps leaders and their teams by strengthening their communication and conflict management skills. She’ll share with us how she started her business and some of the lessons she learnt along the way.
Tune in to episode 14 of The Brand Therapist and learn about the important business of conflict management.
In This Episode You Will Learn:
- Brenda’s childhood experiences and how they shape what she does today (00:49)
- What Brenda’s brand is all about (05:16)
- What held her back from starting her business (09:51)
- Her mentors and how they have helped her (11:58)
- Some of the lessons she learnt along her journey (20:53)
Connect with Brenda
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Today, more than ever before, people are embracing the concept of having been put on this earth for a purpose. While this has allowed some people to find their true calling at a young age, others have felt lost because they’ve been able to discover their true purpose. Feeling that you have something to offer this world and not knowing what is or where to start is very difficult.
It makes you feel lost and vulnerable to negative thoughts that can lower your self-confidence. This is why you sometimes need a guide that can help you discover your passion as well as your true calling.
Today, I’m delighted to be joined by Stephanie DeLeonardis. Her passion, calling and purpose is to guide people in journeys of transformation to enable them to encounter their own Divinity, resulting in greater levels of wholeness & love, which inspires them to live a more heart-centered purpose-driven life. Today, she’ll share with us what inspired her to take this path and the lessons she has learned along the way.
Tune in to episode 13 of The Brand Therapist and learn more about discovering your true power from a shamanic healer.
In This Episode You Will Learn:
- Stephanie’s childhood experiences and how they shaped what she does today (01:06)
- What Stephanie does for people (05:21)
- What her personal brand is about (09:07)
- How her mentors have helped her (14:43)
- A lesson that she has learned along the journey (19:57)
Connect with Stephanie
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
When you step into your influence, your strengths are properly utilized, your creativity is appreciated, and your efforts are never in vain. However, many people are held back by the fear of failure not knowing that almost all successful people have had to overcome that barrier. That’s why getting a coach or mentor who can support and encourage you to step into your influence is important.
It is easier to be great at a domain you are passionate about because you are okay with going the extra mile. And as the saying goes, “the extra mile is never crowded”. The ability to trust your intuition should be developed and nurtured because it opens up an opportunity for you to unleash all your potential.
Today, I’m joined by my good friend Jama Finney, founder of JF Photography. She’s a Louisville-based professional personal brand photographer, entrepreneur & educator for female-powered businesses. She’ll share with us what inspired her to start her business and the lessons that she has learned along the way.
Tune in to episode 11 of The Brand Therapist and learn the importance of channeling your energy into what you are passionate about.
In This Episode You Will Learn:
- Jama’s childhood experiences and how they shape what she does today (01:29)
- What her personal brand is all about (05:05)
- The moment she realized she was famous (08:34)
- Jama’s greatest fear and the moment she felt she was holding back (10:55)
- The lessons she has learned along the way (22:24)
Connect with Jama
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Knowing your role can be the difference between success and failure. We all play different roles to different people and building strong relationships requires one to be aware of what is expected of them. Knowing you can’t be everywhere and do everything is a first step to stepping into your role.
Knowing the importance of each of your roles helps in good time management and ensures you are maintaining a good balance between work and play. This is an important lesson that most successful leaders master early on in their journey.
Today, I’m delighted to be joined by Andre Kimo Stone, CEO of Fund for the Arts – a non-profit that raises money for arts, artists, and arts organizations in the city of Louisville, Kentucky. He’ll share with us his journey to leadership, those who’ve supported him, and the lessons that he learned along the way.
Tune in to episode 11 of The Brand Therapist and learn about some essential leadership qualities.
In This Episode You Will Learn:
- Andre’s childhood experiences and how they shaped what he does today (0:40)
- What his personal brand is about (05:06)
- When he knew he had become famous (13:09)
- The impact that his mentors have had on him (20:52)
- The lessons that he has learned along the way (27:27)
Connect with Andre
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Taking a leap of faith to leave a secure job and start a business is always a very difficult decision. However, when your business idea is bigger than profit, your will to do it becomes so strong that it diminishes the fear of failure. This is especially so for people who are lucky enough to have their purpose align with their business’ core values.
Such entrepreneurs are able to overcome more challenges than most people would because they are more passionate. They also get an opportunity to unleash their God-given talents in a way that couldn’t have been possible in other fields.
Today, I’m delighted to be joined by Nikki R. Lanier, founder, and CEO of Harper Slade – a
racial equity advisory firm focused on helping organizations advance equity for some and
equality for all. She’ll share with us her childhood experiences and how they relate to what she does, as well as the importance of aligning one’s efforts with their purpose.
Tune in to episode 10 of The Brand Therapist and learn the importance of aligning your efforts to your purpose.
In This Episode You Will Learn:
- Nikki’s childhood experiences and how they shape what she does today (01:10)
- How her business promotes racial equity (02:37)
- What her brand is all about (05:18)
- The moment she realized she was famous (10:01)
- The lessons that she has learned along the way (18:11)
- The most rewarding part of the work she does (22:13)
Connect with Nikki
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
To change or not to change? Many businesses came face to face with this question during the pandemic. While some could easily pivot, others were left clueless about the next steps to take to survive. Change is not easy for entrepreneurs because, in most cases, whatever they are doing is still a work in progress.
However, those who are bold enough to pivot or adjust accordingly in most cases end up accomplishing more than they expected. It is important to ensure that in whatever you do, you leave enough room for change. It's better to have it and not need it than to need it and not have it.
Today, I’m excited to be joined by Miguel Hampton, founder, and CEO of F5 Enterprises, LLC. He is also a photographer and a self-proclaimed marketing superhero. He’ll share with us an awesome heritage story and how it has influenced his life. We’ll also get to hear about the changes he had to make due to covid and the lessons he has learned along the way in his entrepreneurial journey.
Tune in to the ninth episode of The Brand Therapist and learn the importance of leaving enough room for change.
In This Episode You Will Learn:
- Miguel’s childhood experience (00:40)
- His greatest fear and a moment he felt like he was holding back (14:26)
- His mentors and the impact they’ve had on him (16:44)
- How the pandemic impacted his business (20:29)
- The lessons that he learned along the way in his entrepreneurial journey (23:26)
Resources Photos by Miguel:
- Website
Connect with Miguel
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
There is a lot of beauty in this world that we wouldn’t know exists in the absence of art. Art allows us to experience emotions that transcend time and force us to look at the world differently. This is something that the world needs more of and we should seize all opportunities that can lead to more art.
But, art is not easy. To get the best out of the aspiring artists, we need committed mentors, organized art programs, and an eager audience.
Today, I’m joined by Moira Payne, President of Kentucky College of Art and Design (KyCAD). She is an experienced leader in the art field and is passionate about guiding aspiring artists to fulfill their potential.
She’ll share with us her journey and the important lessons that she learned along the way.
Tune in to episode 8 of The Brand Therapist and learn how my guest is changing lives through art.
In This Episode You Will Learn:
- The reason she chose academia over being a painter (04:22)
- Her personal brand and her greatest fear (07:45)
- The impact that her mentor had on her (10:24)
- The moment she knew she had become famous (14:49)
- The lessons she learned along the way (17:15)
Connect with Moira:
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Finding that business or career that you feel passionate about and are willing to keep doing even after failing a couple of times is just life-altering. One way to find that is to give your all to all the opportunities that you grasp. This way, when you let go of some of those opportunities, you won’t live with regrets about what could have been.
When you get to your purpose, you’ll find that it's easier to set goals, be patient, be resilient, and be focused. That’s when the habit of giving it your all will propel you to your major breakthroughs.
Today, I’m excited to be joined by my good friend Melissa Rodriguez. She’s the founder of Social Media Relations, a highly diverse, performance-driven digital marketing agency based in Los Angeles, California. In addition to her award-winning agency, she is also on a mission to empower other millennial women to bring their big ideas to fruition with EmpowHer, a monthly live and virtual empowerment series. The socially conscious Latinx CEO also extends her expertise to support small businesses, female-owned companies, and Hispanic markets interested in emerging digital trends with her Mel Rodriguez & Co consultancy.
Melissa is a believer in giving her all to the opportunities that come her way. She’ll be sharing with us her life’s journey, the challenges she faced and the lessons learned along the way.
Tune in to the fifth episode of The Brand Therapist and learn the importance of giving what you commit to your all.
In This Episode You Will Learn:
- Melissa's childhood experience and what drives her (02:19)
- Her different moments of fame (07:25)
- The lessons you learn from failure (10:38)
- What causes us to hold back and not give 100% (14:07)
- The challenges she has faced in her business (21:59)
- The lessons she has learned in life (25:21)
Connect with Melissa
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The media has done a great deal of damage to the true definition of beauty. It has narrowed it, undressed it, and covered it with strong filters in an effort to make it emulate perfection. True beauty doesn’t need filters and all that, it's about self-love, confidence, and being comfortable with who you are.
The good thing is that society is now fighting back by embracing and appreciating authenticity, naturalness, and individuality.
Today, I’m joined by my friend Angel Cornelius who is also the CEO and founder of Maison 276 – a beauty products company with a sophisticated collection of premium beauty products created with plant-based, sustainable ingredients. She’s passionate about empowering women to celebrate their own version of beauty.
She’ll be sharing with us her personal journey, her inspiration, and the lessons she has learned on her entrepreneurial journey.
Tune in to the sixth episode of The Brand Therapist and learn how our guest created a successful business that promotes the celebration of everyone’s version of beauty.
In This Episode You Will Learn:
- The triggers that sometimes hold Angel back (07:01)
- How mentors helped her navigate the business challenges (11:50)
- Her first business breakthrough and the impact it had on her (16:56)
- The biggest challenges she faced in her business (22:41)
- The lessons she has learned on her entrepreneurial journey (27:13)
Connect with Angel:
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Being authentic in a world that is determined to put people in boxes and label them is not easy. Some people even laugh at the idea of pursuing what they would really love to do simply because the fears they’ve attached to it make it seem impossible. The first step to genuine and lasting joy is discovering your purpose and pursuing it step by step.
That’s not an easy thing to do - it takes courage, patience, and also the right guidance. Once you discover your purpose and align your efforts with it, you’ll unleash talents and abilities that you never knew you had.
Today, I’m excited to be joined by my good friend Jennifer Blair. She is a life coach, an author, and the founder of Excavive. She helps her clients reconnect with their passion and/or find their true purpose. She’ll share with us her personal journey, the challenges she’s had to overcome, and the lessons that she has learned along the way.
Tune in to the fifth episode of The Brand Therapist and learn the importance of discovering your authentic self.
In This Episode You Will Learn:
- The importance of having a personal brand (07:27)
- The impact that advertising had on Jennifer’s business (10:19)
- Fears that held her back while creating the business (14:14)
- The challenges she faced during the pandemic (18:06)
- The lessons she has learned along the way (25:24)
Connect with Jennifer
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Gone are the days when a company could just design a logo and a campaign poster, send them to media outlets, and claim they are good at marketing themselves. Even individuals can’t just write a CV listing where they’ve worked and claim it as a personal brand.
Social media has completely transformed how we brand and market ourselves as well as our businesses. We now have billions of people on the most popular social media platforms who are ready to engage, criticize, compliment, emulate, or even buy. Basically, the audience is there, but we also have millions of brands fighting for their attention.
Today I’m joined by my good friend and author of several social marketing books, Allison Lewis. She helps companies, as well as influencers, get the attention and trust of the right audience. After all, you only make money if your brand can say ‘all eyes on me’ to the target audience. She’ll share with us her personal journey and the importance of selecting the right strategies in social media marketing.
Tune in to the fourth episode of Brand Therapist and learn the importance of branding in today’s social media era.
In This Episode You Will Learn:
- What motivated Alisson to start her business (01:44)
- How fear held her back before she started the business (05:22)
- The role her mentors played in helping her transition to full-time self-employment (07:36)
- How the first big collaboration impacted her (08:33)
- The lessons she learned along the way (12:13)
Resources
- The Business of Blogging and Social Media Influencing by Allison Lewis
Connect with Allison
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Welcome to the third episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands.
Today, we are joined by my wonderful client and friend Jodi Vetterl, CEO and founder of Beyond the Banks. She’s also a coach, an international speaker, and the author of a real estate investment book, Beyond the Bank. Jodi shares with us what inspired her to leave a corporate job and the impact that had on her. She also shares her experience with using archetypes in personal branding.
Jodi and I have an awesome conversation about what inspired her to pursue financial independence and why she’s determined to help others achieve it. You’ll hear about the challenges she’s faced along the way and the lessons learned from them. Additionally, we touch on some exciting things that she’s been working on and what we can expect from her company in the near future.
Tune in to the third episode of Brand Therapist and learn how a personal brand can help you achieve your goals.
In This Episode You Will Learn:
- What prompted Jodi to write her book, Beyond the Bank (03:36)
- What financial independence meant for her (05:17)
- Her initial exposure to personal branding using archetypes (08:46)
- How she felt after knowing what her brand was (11:55)
- The biggest lesson that she has learned in life (16:54)
Resources
- Beyond the Banks by Jodi Vetterl
Connect with Jodi
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Welcome to the second episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands.
Today, we are joined by my wonderful client and friend Vincent Cheng, the founder of Heal the Source. His mission is to help people explore their inner selves and master their fears. He’s had an incredible journey that has been marked by a fearless and humble search for his inner self.
Vincent and I have an awesome conversation about what motivated him to join the field of psychotherapy. He shares with us his journey to the big realization and the lessons that he learned along that journey. You’ll also hear how he’s able to stay on track and maintain his brand’s principles. This conversation will help you understand the role that fear and shame play in limiting our potential by obscuring our goals.
Tune in to the second episode of Brand Therapist to learn how mastering your fear can help you achieve your goals!
In This Episode You Will Learn:
- What motivated Vincent to study psychotherapy (02:19)
- The description of his brand personality (08:09)
- Triggers that stopped him from not reaching his goal (11:44)
- How to stay on the right path (20:19)
- The lessons he has learned along the way (23:38)
Connect with Vincent
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Welcome to the first episode of Brand Therapist! I am so excited to have you join me in learning from incredible people and the essence of their brands.
In this first episode, I am so excited to be joined by my wonderful friend and client, Torund Bryhn. Torund is a publisher at St. John’s Press, advocate for Carbon Capture and Storage, and strategist at Diotima Strategies. The mission of Torund’s work is to help brilliant leaders and companies become famous for what they do and who they are. She primarily helps writers become bestselling authors and increases awareness of how climate technology can save our planet.
Torund and I have a fantastic conversation about how identifying her brand archetype has helped her to apply and embody her brand’s essence in everything she does - increasing both her profits and the impact of her mission. Torund shares what was holding her back from her goals beforehand, what her major breakthrough was, how her brand archetype has transformed her business, and so much more.
Tune in to the first episode of Brand Therapist to learn how brand therapy and knowing her brand archetype has changed Torund’s business for the better!
In This Episode You Will Learn:
- Torund’s explanation of her current brand (4:33)
- What was holding Torund back from her goals (7:57)
- About the major breakthrough in Torund’s life and business (11:48)
- What Torund says is the most important realization from brand therapy (21:36)
- The incredible effects on Torund’s business after we worked together (27:48)
Connect with Torund
- Website
Let’s Connect!
- Website
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
The Brand Therapist Podcast with Yamilca Rodriguez/ Coming April 21st!
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.