Space Marketing Podcast: Recent Episodes
Izzy House
Space Marketing Podcast is where we explore marketing principles, strategies, and tactics through the lens of space. Join Izzy House as she talks with space industry professionals about their challenges and successes with marketing in the new space economy.
Izzy introduces the speakers that will be presenting on the next Space for Kentucky Roundtable that is focused on Back to School: Educator Resources and Tools on August 31 at 6 PM Eastern Time. Space for Kentucky is another project that Izzy hosts that focuses on introducing people to the space industry and gets them excited about bringing it to their area. These educators provide outreach and education which are powerful marketing facets that can spread powerful ideas that can change lives. We will have five expert speakers with resources and tools to bring space into the classroom.
Video episode: https://youtu.be/2B_6JKSEIo8
Space for Kentucky Speakers: Courtney Black with International Space Station National Laboratory Deepika Sangam with NASA - National Aeronautics and Space Administration Kaci Heins with Limitless Space Institute Mark Wagner, Ph.D. with ARES Learning Robert Aillon with Leviathan Space Industries LLC
Special highlight including Ambassador Baki from Ecuador's announcement of the Artemis Accords
Stem #stemeducation #stemeducationforkids #spaceeducation
spaceoutreach #educators #teachers #teacherresources
01:11 Izzy’s Story 03:28 Civil Air Patrol 05:47 Space for Kentucky: Back to School - Educator Resources and Tools 06:04 Previous guest on the Space Marketing Podcast 06:19 Courtney Black from International Space Station United States National Lab 08:23 Kaci Heins from Limitless Space Institute 13:02 Teacher Tuesday at Limitless Space Institute 16:00 Dr. Deepika Sangam from NASA 16:53 Dr. Mark Wagner from ARES Learning 21:11 Robert Aillon, President of the Guayaquil Space Society and CEO of Leviathan Space Industries LLC 25:14 Ambassador Baki announces the signing of the Artemis Accords 26:30 Ecuador focuses on education
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Last week’s episode of Space Marketing Podcast focused on space education from an educator's perspective with Kaci Heins at Limitless Space Institute. This week, we travel to the other side of the space education segment and speak with Mansour AlJawini - a university student of space and marketing from Saudi Arabia.
Mansour and Izzy discuss marketing and the initiatives of the Kingdom of Saudi Arabia as the country transitions into a sustainability leader of the future and the power of marketing to create change that inspires the next generation.
marketing #spacemarketing #sustainable #university #education #saudiarabia #middleeast #spaceindustry #spaceexploration #spaceeconomy #vision2030
CHAPTERS: 01:21 Introduction 03:21 Studies 3:47 Interest in space 04:49 Axiom launch 05:17 Saudi Vision 2030 08:10 Axiom astronauts reflects diversity 08:56 Boosters 09:41 Launch inspiration 12:26 Marketing 15:04 The most exciting part 16:35 Senior year 19:26 Artificial Intelligence 22:30 Marketing is a tool 24:32 Saudi and Middle East Initiative 28:35 Final Thoughts
LINKS: Humans to Mars Conference https://www.exploremars.org
Marymount University https://marymount.edu
Axiom Launch “The Kingdom of Saudi Arabia bought the final two seats on Axiom’s mission, with Rayyanah Barnawi and Ali al-Qarni flying as mission specialists. Barnawi is the first Saudi woman to fly in space.” https://www.cnbc.com/2023/05/22/spacex-axiom-ax-2-docks-with-space-station-carrying-saudi-astronauts.html
Vision 2030 https://www.vision2030.gov.sa
Neom - The Line https://www.neom.com/en-us/regions/theline
Saudi and Middle East Initiative https://www.greeninitiatives.gov.sa
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Our guest on this Space Marketing Podcast is Kaci Heins. She is Director of Education with the Limitless Space Institute. Limitless Space Institute’s mission is Inspire and educate the next generation to travel beyond our solar system and support the research and development of enabling technologies. Kaci is one of the expert panelists for the Space for Kentucky Roundtable on Aug 31 for the Back to school - Educator Resources and Tools. Limitless Space Institute provides experience, education, and tools for educators to bring space to the classroom. https://spaceforkentucky.com Limitless Space Institute mission provides comprehensive resources and support to K-12 educators, provide community outreach programming, and develop K-12 STEM lesson plans tied to interstellar space travel. https://www.limitlessspace.org
Video version: https://youtu.be/V-FuPdy-S0k
CHAPTERS 01:17 Space for Kentucky 02:21 Introduction of Kaci Heins 03:14 Kaci’s journey to the space industry 07:53 Limitless Space Institute video clip 12:32 About Limitless Space Institute 16:09 Wright Brothers to Warp Drive 17:50 Transition from teacher to Director of Education 19:59 Three pillars - Curriculum design 19:59 Three pillars - Educator Professional Development 21:50 Three pillars - Community Outreach 22:06 Next round of applications 2024 Cohort launches on Aug 15 22:35 Rober Aillon 23:06 Teaching Challenges 24:00 Outreach challenges 27:20 Marketing 28:38 Successful outreach strategies 30:01 Future of space 35:32 Final Thoughts
Zero G https://www.gozerog.com/
Alan Shepard Technology in Education Award https://www.amfcse.org/alan-shepard-technology-in-education-award
LSI Grants and Fellowships https://www.limitlessspace.org/lsi-2022-solicitation/
Dr. White https://www.limitlessspace.org/sonny-white/ Solar Space sails https://www.planetary.org/articles/what-is-solar-sailing
Teacher Tuesday https://www.limitlessspace.org/education/
Axiom https://www.axiomspace.com/
Venus Aerospace https://www.venusaero.com/
Pocket Labs https://www.thepocketlab.com/
Overview effect https://en.wikipedia.org/wiki/Overview_effect
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
On this episode of the Space Marketing Podcast, Izzy chats with Phnam Bagley with Nonfiction about developing a persona, telling your story on stage, and winning the Deep Space Food Challenge. Izzy says, “I have known Phnam for several years now, and I am still blown away each time we see each other. She has a creative mind and sees the world in a completely new way.” Phnam Bagley designs the future of everything, on and off planet Earth. She is a space architect that rethinks aspects of pleasure and comfort in space, and making the world a better place through good design.
ABOUT PHNAM BAGLEY Partner at Nonfiction. TED speaker. Space Architect, Industrial Designer, Futurist. 🚀
Overview Roundtable https://www.humanspaceprogram.org/
Nonfiction https://www.nonfiction.design/
NASA and Canada Space Agency (CSA) in partnership with the Methuselah Foundation launched a Deep Space Food Challenge to generate novel food production technologies or systems that require minimal resources and produce minimal waste, while providing safe, nutritious, and tasty food for long-duration human exploration missions. https://www.deepspacefoodchallenge.org/
https://www.nasa.gov/directorates/spacetech/centennial_challenges/spacefood/index.html
Spacey Grilled Chicken https://youtu.be/kcHfXjm7dvU
TED Talk https://lnkd.in/gPfnyx_h
Somnee Sleep https://www.nonfiction.design/projects/the-future-of-sleep
Taste of Space Celebrity Chefs https://www.kennedyspacecenter.com/launches-and-events/events-calendar/2023/november/taste-of-space-celebrity-chef-event
Toastmasters International https://www.toastmasters.org/
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Izzy chats with Brian Weiner about AI and its impact.
ABOUT BRIAN WEINER BRIAN WEINER is the Founder/CEO of The Illusion Factory, the multi award winning marketing, advertising and technology studio that has promoted many of the largest properties in entertainment and now Founder/CEO of The Illusion Factory’s new advertising and marketing web 3 platform as service, Sizzle. https://www.illusionfactory.com/ https://www.illusionfactory.com/about/family-of-companies/sizzle/
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
marketingstartup #entrepreneur #business #technology #marketing #marketing professional #entertainment #spacemarketing #spaceindustry #Web3.0 #AI #ArtificialIntelligence
Learn more about your ad choices. Visit megaphone.fm/adchoices
The Space Marketing Podcast continues to explore the different space industries. On this episode, Izzy chats with Brandon Karpf, Executive Director at N2K Networks, and they look at the space media and news segment as well as the space cybersecurity segment.
ABOUT BRANDON KARPF Executive Director at N2K Networks Space@n2k.com brandonkarpf@n2k.com https://www.n2k.com/about-us
t-MINUS Space Daily Podcast and Deep Space Weekend https://space.n2k.com/podcasts/t-minus
https://www.linkedin.com/company/n2k-space https://twitter.com/TMinusDaily
Signals and Space newsletter https://space.n2k.com/newsletters/signals-and-space
marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #podcast #spacenews #marketingteam @Evona #cybersecurity #spaceeconomy #spaceindustry #BrandonKarpf #Izzy #podcast
CHAPTERS: 01:16 Introduction of Brand Karpf 04:12 Why go into the space niche? 06:41 Cyber vulnerabilities - cyber is space, space is cyber 09:41 Cybersecurity is a major concern 10:26 Critical vulnerability -leaving the back door open 12:27 Off the shelf parts- supply chain security 14:30 Training your workforce - investing in your people 17:58 Marketing professionals 18:35 Brand fit 22:47 t-MINUS Space ####### 32:34 Public relations and press releases - space@N2K.com 34:39 t-MINUS show notes 37:07 Transcripts 38:30 Marketing successes 43:19 Next 10-20 years 51:19 Final Thoughts and two questions
What are your strategies for limiting, you know, the erratic ness in your life? How do you slow down, assess the things that really need to be done and do them with intentionality and with focus and with purpose?
So how do you develop as a marketing professional? How do you develop as a communications professional? How do you grow as an engineer, as a sales rep, as a, you know, as a business executive or operations or HR professional? How do you do that? What are the in-person communities that you use to develop yourself as a professional?
OTHER MENTIONS: CyberWire Daily EVONA Space Staffing - https://www.evona.com International Spy Museum podcast - SpyCast with Andrew Hammond - https://www.spymuseum.org/podcast/ Space Symposium - https://www.spacesymposium.org Space News - https://spacenews.com Christina Korp - Astronaut Wrangler - https://christinakorp.com AWS - https://aws.amazon.com Space Marketing Group on LinkedIn
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Space Marketing Podcast, Izzy chats with Nat Brown-Lennox about the marketing profession and how to develop a happy marketing team in a startup environment. She is a brand and marketing leader with over 18 years of global experience in multiple sectors across several industries, including #tech, #finance, #fintech, #cybersecurity, professional services and #aerospace.
ABOUT NAT VP of Marketing Stay tuned for the company reveal in a future episode https://www.linkedin.com/in/nat-brown-lennox-b6181a270/
Chapters: 00:01 Welcome 01:14 Introduce Nat Brown-Lennox 03:30 Marketing definition 04:27 What’s new in Nat’s world 08:07 The importance of marketing on your team 12:17 Marketing is a science and art 14:14 Marketing has changed 15:34 Creating a happy team 19:34 Internal marketing 20:50 Perspective of different marketing 23:34 Thought leaders 26:12 Proper resources and budgeting 27:35 Damaging the creative team 32:50 AI and Threads 36:38 Community and tribes 37:32 Using AI as a resource 40:37 Threads (NOTE: It will not delete your Instagram - they fixed that bug) 43:27 Managing social platforms 47:32 Advice for the marketing profession working with a start-up business 55:32 Carl Yung’s 12 Archetypes
Links: EVONA Space Staffing https://www.evona.com/
marketingstartups #entrepreneur #business #marketing #marketingprofessional #spacemarketing #marketingteam
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
Izzy is star-struck as one of her marketing heroes is a guest on the Space Marketing Podcast. Mark Schaefer is a marketing guru with 10 best-selling books, a prominent speaker, podcaster, blogger, and more. They chat about some of the powerful books that he has written that have impacted Izzy’s career and helped define her point-of-view for her marketing perspective that she shares with the world. Mark also talks about his love of space and the importance of being human.
ABOUT MARK SCHAEFER Author, speaker, futurist, and business consultant https://businessesgrow.com/ Community - RISE https://businessesgrow.com/rise-community/ Podcast - Marketing Companion https://businessesgrow.com/podcast-the-marketing-companion-2/ Blog - Grow https://businessesgrow.com/blog/
Book list: https://businessesgrow.com/social-media-marketing-books/ Books mentioned: Known Marketing Rebellion Belonging to the Brand Cumulative Advantage
CHAPTERS 01:17 Introduction 02:43 Story of Mark’s impact on Izzy 04:48 Known book 08:06 Marketing Rebellion book 11:42 Cumulative Advantage book 17:05 ActiveCampaign 19:12 Belonging to the Brand book 23:29 Narrating your books on Audible 26:22 David Meerman Scott - Marketing the Moon 27:18 Mark’s space journey 30:29 Apollo Program as a marketing case study 31:53 SkyView and NASA Brand 33:53 Apollo program woven with marketing 35:19 Podcast anniversary 38:54 Jason Falls 40:10 Sneak peek - RISE Community 41:25 Marketing Retreat - Uprising 43:32 Global Community 45:11 Space for Kentucky 44:45 Blog {Grow} 46:14 Final Thoughts - Be human 49:44 Ending remarks
SHOW NOTES David Meerman Scott Apollo artifacts with two collections: https://www.apolloartifacts.com https://www.apollopresskits.com Marketing the Moon book https://www.davidmeermanscott.com/books/marketing-the-moon
Marketing Podcast Network https://marketingpodcasts.net/
SkyView App
Apollo Program https://www.nasa.gov/mission_pages/apollo/missions/index.html
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com
Learn more about your ad choices. Visit megaphone.fm/adchoices
In this week’s episode of the Space Marketing Podcast, we chat with Chris Porter and Jenny Curtis from CurtCo. They are the creative duo of the sci-fi audiodrama SOLAR podcast series. Solar stars Stephanie Beatriz, Tony Award winner Alan Cumming, Academy Award winner Helen Hunt and Jonathan Bangs. It is a great example of space-based entertainment. CurtCo has 15 different podcasts spanning several genres. Podcasting is becoming a marketing tool for companies. Join us as we learn about this marketing trend.
LINKS https://www.curtco.com/podcasts https://www.solarthepodcast.com/ https://www.speakeasysociety.com/
ABOUT CHRIS PORTER SOLAR Writer, Producer, and director https://www.chrismakesstories.com/
ABOUT JENNY CUTIS Podcast Director, producer, and Host https://www.jennycurtis.com/
Picture credits: Jenny Curtis from https://www.jennycurtis.com/ Chris Porter from https://www.chrismakesstories.com/ Solar image from https://www.solarthepodcast.com/
Chapters 01:04 Introduction 02:38 About Solar Podcast 04:06 Solar Trailer 08:45 Speakeasy Society 9:40 Developing the sound story 12:34 COVID impact in the story’s development 16:37 Star voice talent casting 18:48 Awards 19:53 How we know when a show is successful 21:07 Reaching for the Moon 22:22 Hollywood Unscripted 25:10 Synergy 29:34 Marketing CurtCo 30:56 From magazines to podcasts 34:50 Advertising that tells a story 36:51 ActiveCampaign 39:05 Marketing Challenges 42:29 Podcast promotion on channels 43:53 Importance of a marketing person or team 44:48 See the future of space and podcasting 49:40 Final thoughts
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Space Marketing Podcast, we will be discussing Ecuador’s signing of Artemis Accords with Ambassador Ivonne Baki. Ecuador is at the center of the world giving its location as a major advantage for space. It will serve as the hub for horizontal and vertical launch for Latin American countries. Ecuador focuses on the importance of education, science, and workforce development.
00:10 Introduction 01:52 Ecuador historic events 04:54 Artemis Accords means to Ecuadorians 06:48 Outreach programs 09:02 Ecuador space past and future 10:54 Looking to the future of the space industry 11:57 Final thoughts
ArtemisAccords #galápagos #spacemarketing #podcast #NASA #spaceport #guayaquil #SpaceSociety #ecuador #spaceeconomy #spaceindustry #spacebusiness #LeviathanSpace #SpaceFoundation #CentroEcuatorianoNorteamericano #UnidadEducativaJavier, #UEBJefferson #blueorigin #spaceeducation #spacejobs #workforcedevelopment
SHOW NOTES: Ambassador Ivonne Baki Ecuador Ambassador to the United States http://www.ecuador.org/
Ecuador major signings Debt-for-Nature Swap to help save Galapagos Islands https://twitter.com/cancilleriaec/status/1673466958346420226?s=42&t=yM1Vn3mlJRCX4iaixta9tQ
Ecuador become 26th member to sign the Artemis Accords https://www.nasa.gov/press-release/nasa-welcomes-ecuador-as-26th-artemis-accords-signatory
Artemis Accords https://www.nasa.gov/artemisaccords
Guayaquil Space Society https://space.nss.org/guayaquil-space-society/ https://twitter.com/guayaquilspace?lang=en
Milo Space Institute https://miloinstitute.org/
Arizona State University https://www.asu.edu/
Milo Space Institute developing a pilot program signing with:
American Chambers Of Commerce
Universidad San Francisco De Quito https://www.usfq.edu.ec/es
Escuela Politecnica Del Litoral https://www.espol.edu.ec/
Universidad Hemisferios https://www.uhemisferios.edu.ec/
Universidad Tecnica Particular De Loja https://www.utpl.edu.ec/
Supporting Space Competitions at Universidad Espiritu Santo https://uees.edu.ec/
Leviathan Space https://www.leviathanspace.com/
Space Foundation education program https://cie.spacefoundation.org/
Space Foundation Space Report According to Space Foundation’s Space Report 2022 Q2, the Global Space Economy is worth $469 billion with an expected growth to be $1-3 Trillion by 2040.
Global Spaceport Alliance https://www.globalspaceportalliance.com/
Cotopaxi Station https://landsat.usgs.gov/CPE
More of Ecuador space in a previous episode of Space Marketing Podcast with guest Robert Aillon https://youtu.be/ZNjksBhjN2E
Centro Ecuatoriano Norteamericano https://www.cenecuador.edu.ec/
Unidad Educativa Javier Unidad Educativa Javier sent the first seeds from Ecuador to the International Space Station https://www.uejavierec.com/
UEBJefferson Unidad Educativa Bilingue Jefferson has developed a new steam unit and had astronaut Greg Johnson as a guest. https://www.jefferson.edu.ec/ https://twitter.com/UEBJefferson
Blue Origin’s Club for the Future Postcards to space https://www.clubforfuture.org/
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Learn more about your ad choices. Visit megaphone.fm/adchoices
In this episode of the Space Marketing Podcast, we chat with Paul Tomko with Outpost Space Technologies. Outpost is developing Earth-return technologies to reduce future space debris and contribute to the long term sustainability of human life in space while making the cost of a satellite mission up to 80% cheaper and 100% cleaner.
ABOUT OUTPOST Outpost has designed the world's first reusable satellites. These satellites will return to Earth after mission completion and go through refurbishment for their next mission. This technology will reduce future space debris and contribute to the long term sustainability of human life in space while making the cost of a satellite mission up to 80% cheaper and 100% cleaner. https://outpost.space
ABOUT PAUL TOMKO Paul Tomko Director of Business Development at Outpost paul@outpost.space
LinkedIn https://www.linkedin.com/in/paul-tomko/
Show Notes https://outpost.space/stories/outpost-selected-for-nasa-contract-to-develop-ferry
00:13 Introduction 02:26 Analog Missions 09:45 Outpost 10:54 Space Sustainability 14:28 Payload 19:49 Re-entry tests with satellites, heat shield, and paraglider 22:57 Marketing background 24:37 Find what makes you unique 25:44 Solve a problem, know your audience, and make a relationship 26:24 Challenges with Marketing 26:33 Be sustainable 27:10 Greenwashing 28:42 Reusability 31:17 Marketing Successes 33:52 Space trends 28:16 Final Thoughts 40:51 Contact Paul Tomko
spacemarketing #spaceindustry #spaceeconomy #space business #additive printing #3D printing #space payload #analog missions #Hi-Seas #Lunares, #podcast, commercial space #satellites #NASA #earthreturntechnology #orbitaldebris #spacedebris #sustainability #spacereusability #SpaceX #spacetrends #spacejobs
Analog Missions Hi Seas https://www.hi-seas.org/
Lunares https://lunares.space/what-is-an-analog-mission/
Beth Mund https://www.bethmund.com/
Outpost founder is Jason Dunn from Made in Space
RedWire https://redwirespace.com/about/
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Space Marketing Podcast with Keegan Kirkpatrick at Space Advisors In this episode of the Space Marketing Podcast, we chat with Keegan Kirkpatrick from Space Advisors. He is the founder and CEO of RedWorks and a consulting partner at Space Advisors. Space Advisors is a consulting, advisory, and strategic forecasting firm that helps new startups and established entities best position themselves for the space industry. As both a founder and consultant he’s been a proponent of reducing supply chains wherever possible, as that is the best path toward sustainability. Space Advisors help companies enter the space industry.
spacebusiness #spacemarketing #spaceindustry #entrepreneur #spaceagencies #NASA #Spacex
Show Notes: About Keegan Kirkpatrick SpaceAdvisors https://www.spaceadvisors.com/
RedWorks Construction Technologies Inc. https://www.redworkscti.com/ https://www.linkedin.com/company/redworks-construction-technologies-inc./about/
Book by Robert Jacobson- SPACE IS OPEN FOR BUSINESS https://www.spaceisopenforbusiness.com/book-c
CHAPTERS 03:58 About Space Advisors 05:53 Case Studies 08:01 Sustainability and building on the Moon 14:01 Marketing 15:31 Marketing Challenges 20:17 Branding 26:03 Space in ten years 41:51 Human settlement on the Moon 45:36 Jobs in the space industry 50:50 Final Thoughts about space
LINKS: Syndicate 708 https://www.syndicate708.com/
iSpace https://ispace-inc.com/
NASA CLPS Commercial Lunar Payload Services https://www.nasa.gov/commercial-lunar-payload-services
James Webb Telescope https://webb.nasa.gov/
Space Tourism Conference https://www.spacetourismconf.com/
Westinghouse nuclear announcement CNBC https://www.cnbc.com/2023/05/04/westinghouse-announces-a-small-nuclear-reactor.html
Caltech Solar beam test power transfer https://www.caltech.edu/about/news/in-a-first-caltechs-space-solar-power-demonstrator-wirelessly-transmits-power-in-space
Saudi Arabia Astronauts https://www.space.com/saudi-arabia-space-plans-ax-2-mishaal-ashemimry-interview
Kazakhstan Seizes Russian Assets At Baikonur Spaceport Aviation Week https://aviationweek.com/defense-space/space/kazakhstan-seizes-russian-assets-baikonur-spaceport
Japan Aerospace Exploration Agency - JAXA https://global.jaxa.jp/
Saudi Arabia Space Agency https://ssa.gov.sa/en/home/
Dubai UAE Space Agency https://www.uaeusaunited.com/stories/uae-space-exploration
South Korea Korea Aerospace Research Institute https://www.kari.re.kr/eng.do
Israel Space Agency https://www.space.gov.il/en
Singapore Singapore Space & Technology Ltd (SSTL) https://www.space.org.sg/
Australia Space Agency https://www.industry.gov.au/australian-space-agency
New Zealand Space Agency https://www.mbie.govt.nz/science-and-technology/space/
Canadian Space Agency https://www.asc-csa.gc.ca/eng/
Changes to the U.S. Import/Export code Politico https://www.politico.com/news/2022/12/26/china-trade-tech-00072232
SpaceX Starship https://www.spacex.com/vehicles/starship/
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
The Space Marketing Podcast guest for this episode is Kim Hausbeck from Space Foundation. Space Foundation was founded in 1983, offering a gateway to education, information and collaboration for space exploration and space-inspired industries that define the global space ecosystem. The Space Symposium, and CertifiedSpace Technology Program are just a few things that Space Foundation does to promote space.
Video version: https://youtu.be/_HQ0M-VmLMQ
ABOUT KIM HAUSBECK Certified Space Technology® Program Coordinator Kimberly Hausbeck LinkedIn - https://www.linkedin.com/in/kimberlyinspace/
Space Foundation https://www.spacefoundation.org/
Education: CENTER FOR INNOVATION AND EDUCATION Discovery Center https://cie.spacefoundation.org/
Space Symposium https://www.spacesymposium.org/
https://www.spacefoundation.org/symposium-365/
Certified Space Technology Program https://www.spacefoundation.org/what-we-do/space-certification/
Tempurpedic https://www.tempurpedic.com/
ActivePure https://www.activepure.com/
NASA Spinoffs https://spinoff.nasa.gov/
Humans to Mars Conference https://www.exploremars.org/
Tide https://us.pg.com/blogs/tide-is-headed-to-space/
ABOUT IZZY
Izzy's website - https://izzy.house
Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing
Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com
Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Our guest in this episode is Chris Carberry, author of Alcohol in Space: Past, Present and Future and is the CEO at Explore Mars and Space Drink Association. He focuses on humans will live and celebrate in space and on other planets. Space tourism and planetary settlement will demand some creature comforts and some connections to some earthly traditions for wellbeing. Enjoy our conversation!
Video link: https://youtu.be/3-mWQhC0xiE
ABOUT CHRIS CARBERRY Author of Alcohol in Space: Past, Present and Future CEO at Explore Mars Carberry@exploreMars.org
Space Drink Association https://m.facebook.com/profile.php?id=100064880686092&eav=AfbQAcE_e4gUTmYaHWgVaQyn7Qb3wzikUQILPYMDhKzdWw8fPEGYDzks9bzz38lPmRk&paipv=0&_rdr chris@spacedrinks.org Human to Mars Summit https://www.exploremars.org/summit/ an Explore Mars Event May 16-18, 2023 The National Academy of Sciences Building Washington D.C. Agenda subjects: Innovations that Benefit Earth Now For All Humanity: Ensuring a Diverse and Inclusive Future in space Building excitement: STEAM, Entertainment, and Art Moon and Mars: Architecture and Poliicy Mentions: Avec Suntory Japanese whiskey experiment at the ISS Budweiser barley experiments Maison Mumm champagne Space Tourism Vostok Space Beer by Saber Astronautics and Four Pines Brewery
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Zero G experience flights can provide that experience without the journey to space. Zero G flights provides four primary missions. Research, Training, education, and tourism. I am very excited to speak to Matt Gohd, CEO of Zero G!
spaceindustry #spaceeconomy #spacemarketing #zero-g #Spacetourism
ABOUT MATT GOHD CEO of Zero-G https://www.gozerog.com
Video Link: https://youtu.be/gngvABtPeJ4
Zero Gravity for STEM https://www.gozerog.com/education-programs/
Space Tourism Conference April 28, 2023 Los Angeles https://www.spacetourismconf.com
SpacePrize https://www.spaceprize.org
Logan Paul polaroid event https://youtu.be/czt7nWP37DI
Marketing team Beth Pope Director of Charters beth@gozerog.com
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Happy #STEM Day! Our next guest is a powerhouse with a passion for space! Janet Ivey is committed to enriching the lives of children by developing curiosity with education and live performances, TV, and online programming. She is the host of Janet’s Planet that airs on 140+ public television stations nationwide. Janet also serves as the President for the Board of Directors for Explore Mars. She is an active NASA JPL Solar System Ambassador, on the Board of Governors for the National Space Society, and the Educational Director of the Midsouth Chapter of NATAS, (National Academy of Television Arts and Sciences). YouTube video episode link
SHOW NOTES ABOUT JANET IVEY Host of Janet’s Planet President of the Board of Directors for Explore Mars
Janet@janetsplanet.com LinkedIn - https://www.linkedin.com/in/janetsplanet/
https://www.youtube.com/c/JanetsPlanetOfficial https://www.janetsplanet.com
HUMANS TO MARS SUMMIT May 16-18 National Academy of Sciences Washington D.C. https://www.exploremars.org
Post to Astronaut Marcus autograph https://www.linkedin.com/posts/izzyghouse_apollo-artemis-astronaut-activity-6995010941822152704-PYiR?utm_source=share&utm_medium=member_desktop
Mars Innovation Challenge in January International Space Development Conference https://space.nss.org/international-space-development-conference/
Ascend https://www.ascend.events
Summer, Rose, and Ivey Simple Faith of Mr. Rogers
Civil Air Patrol https://www.gocivilairpatrol.com
Blue Origin Club for the Future Postcard program https://www.clubforfuture.org/missions/
Space for Kentucky http://spaceforkentucky.com
Kentucky Derby https://www.kentuckyderby.com
Zero-G Experience flights https://www.gozerog.com
Skyview app https://www.space.com/skyview-review
ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com/
izzyhouse01@gmail.com LinkedIn - https://www.linkedin.com/in/izzyghouse/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Space Marketing Podcast guest on this episode is Beth Mund. She is an Analog Astronaut, Former NASA Spokesperson, Keynote Speaker, Podcast Host, workshop developer, Author, and an inspirational leader in the industry. Beth Mund, Casual Space podcast host, has conversations with astronauts, CEOs, engineers, authors, artists, and so many more interesting people. Beth also has a new initiative called Stories of Space that will take your story to the International Space Station. Listen to some great conversation about space!
Video episode Link: https://youtu.be/DxYp__HbqH8
ABOUT BETH MUND Beth Mund Analog Astronaut, Former NASA Spokesperson, Keynote Speaker, Podcast Host, Workshop Developer, Author, and an inspirational leader in the industry https://www.bethmund.com
Casual Space Podcast https://www.bethmund.com/podcast
STORIES of Space Project https://www.storiesofspace.com hello@storiesofspace.com
Space Camp U.S. Space and Rocket Center https://www.spacecamp.com
Analog Missions Hawaii Hi-Seas https://www.hi-seas.org
Poland LunAres Research Station https://lunares.space
ISS R&D conference https://www.issconference.org/
ISS Benefits to Humanity book https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book
SPACEKIND by Loretta Hidalgo-Whiteside https://www.lorettawhitesides.com/the-new-right-stuff
Skyview app https://www.space.com/skyview-review
ABOUT IZZY Izzy's website - CLICK HERE Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE Podcast host for Space Marketing Podcast - CLICK HERE Organizer for Space for Kentucky Roundtable - CLICK HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
The Houston Spaceport is a stellar example of an ecosystem designed to support space exploration as well as its community. Co-located at Ellington Airport, the growing campus property is becoming home to some major players in the space industry. Facilities are outfitted to assist in their tenants’ reach for orbit, the Moon, and beyond. The Spaceport is federally licensed for horizontal launches and can facilitate testing and other lower-level flights. A major part of the Houston Spaceport Houston Aerospace Support Center is innovation. This spaceport also provides resources to its tenants. Join us as we have great conversation about how two of Houston Spaceport’s leaders connect with the community creating an ecosystem that benefits all involved.
ABOUT HOUSTON SPACEPORT Arturo Machuca Director of Ellington Airport & Houston Spaceport Dr. David Alexander OBE Director, Rice Space Institute Video Episode
Houston Spaceport Ellington Field
Rice University - Rice Space institute Houston Spaceport Rice University Lecture Series Tenants: Intuitive Machines NOVA-C Lunar Lander - Launching to the Moon in 2023 Axiom Space ISS modules Collins Aerospace Space suit Venus Aerospace
Mentions: https://www.nasa.gov San Jacinto College The EDGE Center Rice University University of Houston Texas A&M University University of Houston, Clearlake Texas Southern University HS CREW - Houston Spaceport Center for Research and Workforce Development Spaceport Summit Global Spaceport Alliance
ABOUT IZZY Izzy's website - CLICK HERE Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE Podcast host for Space Marketing Podcast - CLICK HERE Organizer for Space for Kentucky Roundtable - CLICK HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
This episode of Space Marketing Podcast is with Craig Smith about the Oklahoma Air and Space Port space journey with a bonus interview with Dan Hawk with the Intertribal Space Conference happening near the spaceport. YouTube episode links: Oklahoma Air and Space Port - https://youtu.be/Kz25yeZDn2g Intertribal Space Conference - https://youtu.be/NohMVi3tHsw
ABOUT OKLAHOMA AIR AND SPACE PORT Craig Smith Executive Director Office: (580) 562-3500 Email: Craig.Smith@spaceport.ok.gov Cell: (580) 309-3223 Website: AirSpaceportOK.com Twitter: @SpaceportOK LinkedIn: Oklahoma Air and Spaceport Facebook: Oklahoma Space Industry Development Authority Address: P.O. Box 689, Burns Flat, Oklahoma 73624 Oklahoma Space Industry Development Authority Global Spaceport Alliance Oklahoma Department of Commerce Board members referenced information Frontier Electronic Systems Nordam Companies
Cities near the spaceport Burns Flat City of Clinton Elk City Point of Interest in Oklahoma Starbase (STEM) Tulsa Air and Space Museum National Weather Center in Norman, OK FAA Mike Monroney Aeronautical Center
Universities and Colleges: Southwest Oklahoma University University of Tulsa - CyberSecurity University of Oklahoma - Aerospace and Defense Master Degree Program Oklahoma State Unmanned Research systems Institute Ph.D. in Drone Technology Aerospace Engineering Degree Program
UAM, UAS Stratodynamics Balloons Space Perspectives World View Stratospheric Spaceflight BONUS INTERVIEW A spaceport is born from a vision within the community. As the vision turns into reality, it because a beacon for space and inspiration. Meet Dan Hawk who talks about the Intertribal Space Conference that is happening near the Oklahoma Air and Space Port. More show notes in the Expanded Show Notes section on SpaceMarketingPodcast.com. ABOUT INTERTRIBAL SPACE CONFERENCE Dan Hawk Principal Scientist at United First Nations Planetary Defense United First Nations Planetary Defense https://ufnpd.wordpress.com
Intertribal Space Conference https://intertribalspaceconference.wpcomstaging.com Nov. 15-17, 2022 Clinton, Oklahoma at the Frisco Center
ABOUT IZZY Izzy's website - CLICK HERE Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE Podcast host for Space Marketing Podcast - CLICK HERE Organizer for Space for Kentucky Roundtable - CLICK HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
The Space Tourism Conference started by the Space Tourism Society that’s lead this emerging industry to the brink of this new golden age of space tourism. Our guests for this episode is Allison Dollar and John Spencer, founders of the Space Tourism Conference. Next conference is April 28 at Renaissance Hotel LAX, Los Angeles. ABOUT SPACE TOURISM John Spencer Co-founder & Chairman of the Space Tourism Conference Founder of the Space Tourism Society
Allison Dollar Co-founder & Executive Producer of the Space Tourism Conference CEO, ITV Alliance
YouTube episode link: https://youtu.be/7Mt2YbrcV-w
Space Tourism Conference https://www.spacetourismconf.com
April 28, 2023 Renaissance LAX, Los Angeles REGISTER HERE
Space Tourism Society https://spacetourismsociety.org
First Space Tourist Dennis Tito - April 28, 2001 https://www.britannica.com/biography/Dennis-Tito
2021 Space Tourism Missions: Yasaku Maezawa to ISS - Dec 8, 2021 https://www.washingtonpost.com/world/2021/12/08/yusaku-maezawa-space-travel-billionaire-astronaut/
Virgin Galactic - July 11, 2021 https://www.virgingalactic.com/news/virgin-galactic-successfully-completes-first-fully-crewed-spaceflight
Blue Origin - July 20, 2021 https://www.blueorigin.com/news/first-human-flight-updates/
Inspiration4 – Sept 15, 2021 https://inspiration4.com Update: Raised awareness and over $240 million for St. Jude Children’s Research Hospital
Axiom Space – April 8, 2022 https://www.axiomspace.com/news/ax-1-mission-launches-successfully-4-private-astronauts-en-route-to-space-station
Space stations and other mentions: Voyager Station Hotel – 2025 https://orbitalassembly.com
Space Entertainment Enterprise (S.E.E.) -2024 https://www.seespacearena.com
Space yachting industry https://www.boatinternational.com/luxury-yacht-life/space-tourism-airships-and-yachting
Space Hero reality show https://www.prnewswire.com/news-releases/nasa-supported-reality-show-space-hero-inks-asia-partnership-deal-with-one-digital-entertainment-301494938.html
Space Games Federation https://spacegamesfederation.com
Space Perspectives – 2024 https://spaceperspective.com
Oceans of Space
Space for Humanity https://spaceforhumanity.org/?locale=en
Hilton https://www.travelandleisure.com/hilton-voyager-space-starlab-hotel-rooms-6741170
Doubletree by Hilton https://stories.hilton.com/releases/doubletree-by-hilton-chocolate-chip-cookie-first-food-baked-in-space
Overview Effect https://humanspaceprogram.notion.site/Overview-Effect-7579f22e64464107aab79d979d0ab6ac
Overview Effect Roundtable Contact John for invitation https://humanspaceprogram.notion.site/Overview-Round-Table-e23b7be2d14a4a35b01ed09346fe6e91
https://www.okcommerce.gov
ABOUT IZZY Izzy's website - CLICK HERE Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE Podcast host for Space Marketing Podcast - CLICK HERE Organizer for Space for Kentucky Roundtable - CLICK HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
Today is World Teachers’ Day — a global event launched by the United Nations Educational, Scientific and Cultural Organization (UNESCO) in 1994. My guest is a forward-thinking teacher that spends a great deal of time preparing the next generation for the challenges of the new world and inspiring them to reach farther. Dr. Mark Wagner’s focus is disrupting traditional education modules. He is dedicated to inspiring students to enter STEAM fields and rethink our world using space as a foundation. He wants to take education into the next era and off planet. We talk about his new book, Space Education: Preparing Students for Humanity’s Multi-planet future, his new educational program – Ares Learning, and his efforts to inspire young women with SpacePrize.
Podcast link on YouTube: https://youtu.be/Rrybn9vZVtM ABOUT Dr. MARK WAGNER Author and educator
Space Prize Foundation: https://spaceprize.org Speaker Series: https://spaceprize.org/speakers Curriculum: https://spaceprize.org/education ARES Learning: https://areslearning.com Space Education Events: http://spaceeducation.events Space Education book: https://www.amazon.com/Space-Education-Preparing-Humanitys-Multi-Planet-ebook/dp/B0B8328WWL/
Social/contact info: Twitter - @markwagner LinkedIn - @markdouglaswagner Facebook - @ markdouglaswagner Instagram – @markwagner
Mentions: Space Perspective - https://spaceperspective.com Gays In Space CK12 - ck12.org/ Female Quotient - www.thefemalequotient.com Overview Effect by Frank White – FrankWhiteAuthor.com Overview Roundtable Challenger Center Manhattan - https://www.challenger.org There are Challenger Centers all across the U.S. Look for one in your area. Virgin Galactic – Galactic Unite - www.galacticunite.com Blue Origin – Club for the future - www.clubforfuture.org SpaceX education program - www.astranova.org
ABOUT IZZY Izzy's website - CLICK HERE Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE Podcast host for Space Marketing Podcast - CLICK HERE Organizer for Space for Kentucky Roundtable - CLICK HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
Spaceport Cornwall embraces the idea that you can go to space in a sustainable way that benefits the planet and are rethinking launch practices. They are committed to carbon neutrality by 2030 and want to be the First Net-Zero Spaceport in the World. Is that hard? Absolutely! Is it necessary? Absolutely. Space is our lifeline to a better planet. We need to make sure that are transport promotes that ideal. Spaceport Cornwall is the UK’s Horizontal Launch solution, strives to provide a safe, dedicated and responsible way to access space, connecting people, businesses and ideas They utilize the state-of-the-art facilities at Cornwall Airport Newquay and Goonhilly Earth Station. Spaceport Cornwall is a partnership between Cornwall Council and Virgin Orbit will result in a first launch by 2021. I am so excited to bring this episode’s guest to you today! Spaceport Cornwall represents the ideal in future spaceports and is changing the narrative. Please welcome Melissa Thorpe, head of Spaceport Cornwall.
ABOUT MELISSA THORPE Head of Spaceport Cornwall Spaceport Cornwall https://spaceportcornwall.com/
Social links: Twitter - @SpaceCornwall LinkedIn - @spaceport-cornwall Facebook - @ Spacecornwall Instagram – spacecornwall YouTube - @aerohubnqy
Mentions: Goonhilly Earth Station https://www.goonhilly.org/
Cornwall Airport Newquay https://www.cornwallairportnewquay.com/
Virgin Orbit https://virginorbit.com
G7 UK Summit https://www.gov.uk/government/topical-events/g7-uk-2021
Sierra Space Dream Chaser https://www.sierraspace.com/space-transportation/dream-chaser-spaceplane/
Virgin Galactic Point-to-point transportation with suborbital supersonic
TecGirls https://www.tecgirls.co.uk/
University of Exeter Camborne School Of Mines https://csm.exeter.ac.uk
ABOUT IZZY Izzy's website - CLICK HERE Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE Podcast host for Space Marketing Podcast - CLICK HERE Organizer for Space for Kentucky Roundtable - CLICK HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
This week we celebrate 60 years of the pursuit of space that was launched by President Kennedy’s famous speech, "We go to the Moon." On September 12, 1962, President Kennedy delivered his speech before a crowd of about 40,000 people, at Rice University's Rice Stadium. This iconic speech galvanized a nation and before the decade was out, his call to action resulted in Commander Neil Armstrong and lunar module pilot Buzz Aldrin taking the first step on the moon. This iconic speech was spoken years before many of us were even born. Yet, we are still moved when we hear the words. His speech reminds us how far we have come and how far we have to go. Here is the famous speech that has echoed through the decades to inspire us to reach for space. In this episode, Izzy recites the words that impact so many of us in remembrance of where we have been and how far we have yet to go.
NASA video https://www.youtube.com/watch?v=WZyRbnpGyzQ
Kennedy’s Speech Transcript: https://www.jfklibrary.org/learn/about-jfk/historic-speeches/address-at-rice-university-on-the-nations-space-effort
ABOUT IZZY Izzy's website - CLICK HERE Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE Podcast host for Space Marketing Podcast - CLICK HERE Organizer for Space for Kentucky Roundtable - CLICK HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
As the concern and conversation grows about the health of our planet, it can be a useful marketing strategy for business messaging to join the conversation and bring about real change. There are powerful marketing opportunities that combine the activities of the space industry with corporate responsibility that can mitigate the climate crisis. Companies that embraced this trifecta of strategies develop a brand story that resonates with their audience while benefiting the planet.
Show Notes: Journal of Space Philosophy https://keplerspaceinstitute.com/jsp/
Fast Company World Changing Ideas 2019: 17 Winning Solutions That Could Save the Planet. https://www.fastcompany.com/90329204/world-changing-ideas-2019-17-winning-solutions-that-could-save-the-planet.
Target ISS Cotton Sustainability Challenge Receives Honorable Mention in Fast Company's World Changing Ideas." International Space Station National Laboratory. https://www.issnationallab.org/iss360/target-iss-cotton-sustainability-challenge-receives-honorable-mention-in-fast-companys-world-changing-ideas/
Estée Lauder Joins the International Space Station National Lab’s Sustainability Challenge As Exclusive Partner. https://www.elcompanies.com/en/news-and-media/newsroom/press-releases/2021/10-28-2021 NASA. Entering the Decade of Results: Benefits for Humanity Released. https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book NOAA. "Antarctic Ozone Hole is 13th Largest on Record and Expected to Persist into November." National Oceanic and Atmospheric Administration. https://www.noaa.gov/news/antarctic-ozone-hole-is-13th-largest-on-record-and-expected-to-persist-into-november Vaya Space. "ECO-FRIENDLY." Vaya Space. https://www.vayaspace.com/ecofriendly
ABOUT IZZY Izzy's website - CLICK HERE Author of Space Marketing: Competing in the new commercial space industry on Amazon and Audible - CLICK HERE Podcast host for Space Marketing Podcast - CLICK HERE Organizer for Space for Kentucky Roundtable - CLICK HERE Learn more about your ad choices. Visit megaphone.fm/adchoices
ABOUT FRANCISCO PARTIDA Deputy Director of Development & Security of Brownsville San Padre Island International Airport FranciscoPartida@brownsvilletx.gov
Brownsville San Padre Island International Airport https://flybrownsville.com/ https://www.facebook.com/flybrospi/
City of Brownsville, TX https://www.brownsvilletx.gov https://www.facebook.com/BTxRGV https://twitter.com/BTxRGV
Spaceport Trust Fund https://gov.texas.gov/business/page/spaceport-trust-fund Learn more about your ad choices. Visit megaphone.fm/adchoices
It has been a busy month and the International Space Station (ISS) was a focus of my activities. I got to visit the ISS replica and Mission Control in Houston and then attend the ISS R&D conference in D.C. Today I talk about both of these experiences in this Space Marketing Podcast episode. SpaceMarketingPodcast.com
Show Notes Video Episode: https://youtu.be/d5quJkY1wkA Podcast Episode: Coming Expanded Show Notes: https://spacemarketingpodcast.com/blog/izzy-house-and-the-iss
ISS R&D conference https://www.issconference.org/
ISS Benefits to Humanity book https://www.nasa.gov/mission_pages/station/research/news/benefits-2022-book Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode guest is the CEO for Stratodynamics, Gary Pundsack. Join us as we discuss the UAV fight to near space. We discuss the climate crisis and how UAVs can monitor pollution in the upper atmosphere. UAVs, or Unmanned Aerial Vehicles, are used for a myriad of things from bridge inspections to fire fighting. Stratodynamics is using this aircraft to monitor climate, sniff out turbulence, and research near space in the stratosphere. Episode Link: Coming YouTube Episode Link: https://youtu.be/A7bcYxv3AIw ABOUT GARY PUNDSACK CEO for Stratodynamics http://www.stratodynamics.ca SMP Show Notes - Expanded Want to know more about the marketing strategies discussed in today’s podcast? Visit the Show Notes – Expanded page for this podcast at: https://spacemarketingpodcast.com/blog/smp-show-notes-expanded-gary-punsack-ceo-of-stratodynamics The strategy and corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible. Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode guests are Arizona Spaceport Alliance duo, Karyn MacVean and Ben Hernandez. Join us as we discuss what goes into bringing a spaceport and the space economy to Arizona.
ABOUT KARYN MACVEAN AND BEN HERNANDEZ Founders Arizona Spaceport Alliance https://azspaceport.org
North Star Commercial Real Estate Advisors https://northstarcre.com
SMP Show Notes - Expanded Want to know more about the marketing strategies discussed in today’s podcast? Visit the Show Notes – Expanded page for this podcast at: https://spacemarketingpodcast.com/blog/smp-expanded-show-notes-arizona-spaceport-alliance-duo-karyn-macvean-and-ben-hernandez
YouTube: https://youtu.be/VthSzfXJlSs
The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.
Education-based marketing (page 180) Girl Scouts Girls can build https://www.girlscoutsaz.org/en/give/girls-can-build.html
Brand Partners (page 175) Building strategic alliances is an important key to success. Arizona Spaceport Alliance has built valuable partnerships with: Arizona State University https://sese.asu.edu
University of Arizona https://space.arizona.edu
Thunderbird school of Management https://thunderbird.asu.edu
Embry Riddle https://prescott.erau.edu
More marketing strategies at Show Notes – Expanded page for this podcast at: https://spacemarketingpodcast.com/blog/smp-expanded-show-notes-arizona-spaceport-alliance-duo-karyn-macvean-and-ben-hernandez Learn more about your ad choices. Visit megaphone.fm/adchoices
Todays’ guest is Spaceport America’s very own Alice Carruth, one of the spaceport industry’s most active marketing professionals. She is the public relations coordinator for one of the most iconic spaceports in the world that is home to Virgin Galactic spaceplanes, ABOUT ALICE CARRUTH Public Relations Coordinator Spaceport America https://www.spaceportamerica.com/ SMP Show Notes - Expanded Want to know more about the marketing strategies discussed in today’s podcast? Visit the Show Notes – Expanded page for this podcast at: https://spacemarketingpodcast.com/blog/alice-carruth-at-spaceport-america YouTube: https://youtu.be/NrM7BLkdAhg The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible. Education-based marketing (page 180) Alice talks about developing a STEM/STEAM program using things around the house during the pandemic and space art posters using Hubble telescope images and icons for New Mexico. https://www.spaceportamerica.com/education/ Events (page 160) Alice speaks about two events that supports the space industry in New Mexico. Both events establish the state and Spaceport America in the minds and hearts of the community. Las cruces space festival https://www.lascrucescvb.org/las-cruces-space-festival/ Competition (page 175) Competitions are powerful events. Alice talks about the Spaceport America Cup that was just held in June. Spaceport America Cup https://spaceportamericacup.com/ Podcast (page 131) A podcast is an excellent marketing tool that establishes a conversation with your audience and can define the message that your brand is expressing. Spaceport America Podcast https://www.spaceportamerica.com/category/podcasts/
Tours (page 44) Your brand is like a person. Tours provide an excellent way for your audience to get to know who your brand is. https://www.spaceportamerica.com/visit/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Space Marketing Podcast Guest: Robert Aillon Robert Aillon is the person behind the push to have Ecuador in the space race. He is the founder of Leviathan Space Industries and president of Guayaquil Space Society. Related marketing strategies can be seen in the Show Notes - Expanded Our guest today is developing a spaceport gateway in Ecuador. He is passionate about spreading the vision of space throughout the country. Part of this effort is providing education and inspiration to its citizens in an effort to ignite excitement about the space industry and the future possibilities. His vision includes developing new space-focused industries within Ecuador that include developing the technology research, manufacturing, science, trade and space tourism for the new space economy.
ABOUT ROBERT AILLON President Guayaquil Space Society https://space.nss.org/guayaquil-space-society/
Founder Leviathan Space Industries LLC https://www.leviathanspace.com
ABOUT THE SHOW Explore marketing principles, strategies, and tactics through the lens of space. In addition to our audio podcast, we also have a companion video podcast that includes extra pictures and video from today’s guest. Episode Podcast Link: Scheduled July 13 YouTube Link: https://youtu.be/ZNjksBhjN2E
SMP SHOW NOTES - EXPANDED Want to know more about the marketing strategies discussed in today’s podcast? Visit the Show Notes – Expanded page for this podcast at: https://spacemarketingpodcast.com/blog/guest-robert-aillon The corresponding pages are provided for a deeper dive into the listed strategy in Izzy’s book, Space Marketing: Competing in the new commercial space industry available at Amazon and Audible.
DISCUSSION LINKS:
Blue Origin Club for the Future https://www.clubforfuture.org
Tip: Education-based marketing (page 184)
Blue Origin Club for the Future is a wonderful example of education-based marketing. See more.
Tip: Create an experience that delights (page 171)
Robert described the impact that Blue Origin’s postcard program had on the children when they received their postcards back from space. See more.
Delightment and education-focused gifts for your audience are powerful marketing tools that provides a win-win for everyone. See more.
GLEC IAF Conference 2022 in Ecuador https://www.iafastro.org/events/global-series-conferences/the-global-conference-on-space-for-emerging-countries-2022/
TIP: Create an event (page 176) Robert talked about the recent GLEC IAF Conference 2022 in Ecuador. Creating an event is a great way to provide a vehicle to get your brand’s tribe together. See more.
Thunderbird School of Global Management from Arizona State University Executive Master's Global Management: Space Leadership, Business and Policy, Business, Management, Marketing, and Related Support Services https://thunderbird.asu.edu/degree/executive/executive-master-global-management-space-leadership
Tip: Education-based marketing (page 184) Robert is a student of this program. Along with a specialized degree, this program offer opportunities to connect with business professionals creating a valuable network for leaders within the space industry. See more.
IZZY’S BOOK: Space Marketing: Competing in the new commercial space industry available at: Amazon Audible …or other venues.
Subscribe Space Marketing Podcast at SpaceMarketingPodcast.com or wherever you listen to podcasts. Space Marketing Podcast is a member of the Marketing Podcast Network Learn more about your ad choices. Visit megaphone.fm/adchoices
Welcome to the Space Marketing Podcast where we explore marketing principles, strategies, and tactics through the lens of space. Spaceports provide a critical infrastructure to space. They launch our eyes and our futures while providing a valuable link to what lies beyond the orbit. The spaceport industry is our gateway to space. Just as the aviation industry began building at the beginning of the last century, spaceports are building their infrastructure. Communication is vital between spaceports and their audience if they are to grow to support a healthy space economy. Marketing spaceports is where we begin our Space Marketing podcast. Today’s guest is a visionary in the spaceport industry with an impressive history in space. Currently - he serves as the President of Commercial Space Technologies, LLC, which was founded to encourage, facilitate, and promote commercial space activities. He is a new Blue Origin astronaut and Chairman Global Spaceport Alliance.
Watch the Blue Origin flight with Dr. Nield https://youtu.be/mQxImR01pg8 https://youtu.be/rujDVDit02Y
Global Spaceport Alliance https://www.globalspaceportalliance.com/
National Spaceport Network Development Plan https://www.globalspaceportalliance.com/newsletters/
Video link to the podcast: https://youtu.be/8t3lC4uBwsk
Get the book! This podcast is a companion to Izzy's Space Marketing book series.
The first book, Space Marketing: Competing in the new commercial space industry can be found at: Amazon at https://bit.ly/space-marketing-books and Audible at https://adbl.co/3un22zs
Space Marketing Podcast is a member of the Marketing Podcast Network at https://marketingpodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices
Hi! Welcome to the Space Marketing Podcast! We will explore marketing principles, strategies, and tactics through the lens of space. The podcast will launch on July 6. Subscribe today so you don't miss a single episode at spacemarketingpodcast.com or where you listen to podcasts! Learn more about your ad choices. Visit megaphone.fm/adchoices