Actionable Steps Podcast: Recent Episodes

TuElla

Are you ready to build or scale an online business knowing the exact steps to take and getting the motivation and support you becoming who you need to be for your next level? If so, Actionable Steps Podcast is the podcast for you. Here TuElla provides strategic insights that will help you deepen your relationships, strengthen your marketing processes, enhance your brand positioning, and increase profits. This podcast is hosted by TuElla Sowu, a business strategist with more than 10 years of experience helping solopreneurs just like you succeed in elevating your businesses. The Actionable Steps Podcast is your weekly dose of actionable strategies, tips and resources for helping you scale your online business faster. Join me on Tuesdays to learn the best practices to effectively operate your business, manage your time, and create the business you desire so you can live the life you deserve.

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In this episode,you’ll discover the secret behind the system industry that is very essential on how to not only save you a lot of time and money with your business but maximize the systems you use.

First, you need to know what systems you have, what systems are needed in your business, how the system impacts your business, what your processes are, and have them documented. Most importantly, you just have to be consistent and purposeful in everything you do.

“Don’t just learn it so you'll know how to do it but take time to learn it to be aware of what's happening with your systems.”

What You’ll Learn from this Episode:

  • Not to invest in a system set up until you know what your process needs to be
  • Things you need to have in your business before you can look to automate it.
  • Why do you need to spend time learning the systems to have enough knowledge to advise your team.

Book of the Week: Traction” by Gino Whickman - it helps you identify, helps you get control over your business, and helps you get a grip on all the things that run your business such as the good things, the bad things, the frustrations, the problems and all the things you need to be strengthened in your business.

App of the Week: Once you read through the book “Traction” by Gino Whickman, it actually has an app that you can go through and download some of the worksheets in order to start putting your business together.

Also, when you’re ready, here’s a few ways we can help you with automation in your business…

  1. Come Join Us Over On Instagram - we post on a regular basis with tips, tricks, and automations that you can leverage in your business to get more done in less time! Click here to follow us on Instagram.
  2. Download the 8 Automations Every Digital Business Needs To Grow - want to know what automations your business needs that can help you grow your business? Click here to download the free guide
  3. Get a 14-Day Trail of The ENUM CRM System - looking to manage your business from one browser winder by starting to use ENUM TODAY - we’ve got a trial offer so you can take it for a test drive, no-risk! Click here to claim your free trail offer.

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FACT: Systems aren't all you need to grow and scale your business.

Before getting a system, you need to know your business first. You need to sit down and figure out your brand, your brand’s promise, who you are serving, and what problem you are solving.

In this episode, you’ll learn from TuElla what are the essential things you need to know first before you can automate and thus grow and scale your business. Finally, at the end of this episode, you’ll discover when you should add or use automation in your business.

What You’ll Learn from this Episode:

  • Figuring out your brand, your brand’s promise, who you are serving and what problem you are solving
  • Demographics vs psychographics. How does it help you reach your audience?
  • Identifying your target audience
  • People buy out of emotion. Learn why?
  • Knowing how you solve the problem of your target audience
  • Look at what your industry is doing.
  • TuElla’s advice to newbies and even established business owners
  • When should you add automation to your business?

Actionable Steps: You look at the psychographics of your ideal client. You look at the problem, how you solve it, what your solution is, and what the industry is doing. Because at the end of the day, you can't automate what you don't have in your business. You need to have at least some clients come through the business first, so you can see what works and what doesn't work

Book of the Week: “The 12 Week Year”- This book really shows you how to break down this year into four sprints, and setting a goal for each sprint, thus helping you focus and go hard for each sprint.

Follow TuElla on Instagram

When you are ready to learn more about automation TuElla host a monthly 5 day automation training to help business owners learn how to automate their business.

Learn more about the training at www.scalewithautomation.com

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Are you having trouble understanding the difference between a funnel, a website, and a landing page? or are you confused as to which one you need?

In this episode, we’ll dive deep to understand the main difference between a funnel, a website, and a landing page. When and how to use them effectively.

To summarize, a funnel, website, and landing page are equally important, and their usage highly depends on the purpose and objective of the business owner.

What You’ll Learn from this Episode:

  • The difference between a funnel, website, and a landing page
  • What are the advantage and disadvantages of using a website, who uses it most likely
  • What’s the goal of your funnel- how to take your customer to your product or customer journey
  • How you can optimize your landing page for your business

Actionable Steps:

Look at the products and services that you have to offer and create your product journey for your clients. whats the lead journey from freebie to your end product goal, create that product journey and see if your current funnel matches your product journey.

App of the Week: https://whimsical.com/

It allows you to mind map stuff, plan out projects, mockups of websites, and wireframes, put your thoughts on a board (sticky notes), and align them based on your goal. Create stunning diagrams, collaborative docs, and flowcharts.

Book of the Week: “The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business” by Scott Oldford. This book really helps you look at what are some of the core things that every seven-figure business has so you can start looking at making sure you're implementing these things in your business as you grow your seven-figure business. And with that, surely you’ll have everything you need to be successful.

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“Selling isn't just about convincing somebody to buy something. It is about identifying a problem or creating a solution for it. But then it also goes into letting them know that the solution is there, that you hear their problem, that you know their problem, that this is what your product solves.”

  • TuElla

In this episode, we discuss why the psychographics of your audience is key in the audience identification process. Knowing your audience as well as the importance of affirming their emotional need, want or desire making sure that we do not focus too much on the demographics but have a balanced method of assessing our clients.What You’ll Learn from this Episode:

  • What is the difference between Psychographics and Demographics?
  • How does Psychographic and Demographics apply in assessing the target audience?

Actionable Steps:

Look at your target market and identify the psychographics piece. Where do they hang out? Where are they when they have the problem? What are some of the things that they like? What are their values, their attitudes, their reactions? What are some trigger things we're really looking at? gaining a better insight into where your audience is and what they're looking for? And which emotion is leading their desire for change? Is it fear? Is it self confidence or lack thereof? Are they looking for a better financial position? Like what is the emotion that's leading them to desire a change in the industry?

App of the Week: https://trends.google.com/trends

This information allows you to see in your industry, what are the key words they're looking for. Because if we know what our people are searching for, and we use the same language that they're using, our barrier of resistance drops significantly, because now we sound like them. And they can now relate to us because we're speaking the same language.

Book of the Week:Built to Last” by Jim Collins and Jerry I. Porras

The reason we chose that book is because we're building a business, that will be our legacy that will last for generations,

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“Sometimes it's just hard to decide which systems you need to run a business. And depending on where you go, you hear some of everything right. But one of the key things about me and my business is we strive to find you the least amount of software as you need. So that you can focus on your superpower.” - TuElla

In this episode we'll go over the core systems every business needs to take your online business to the next level. In today’s episode I'll dive deepr into systems and what to use them for and even going to give some suggestions for each type of system.What You’ll Learn in this Episode:

  • What software you need for an online business
  • The difference between a funnel and a landing page.
  • Ways to use Email Marketing boost your business?
  • What's the difference between payment and invoicing system and an accounting system?

Actionable Steps: 

Identify what systems you need to set up and get a plan in place to get those systems set up.

App of the Week: 

Planoly

Book of the Week: 

“TRIBES” by Seth Godin

Quote of the Week: 

“Boundaries create balance”- Jae Davis

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“There's always some influence that society has on us, what we should look like how we should speak, how we should carry ourselves how we should dress, all of these things put pressure on us, puts doubt in our mind, it has us questioning ourselves…But we must remain mentally strong to counter all the things out there. The things that tell us what we should be when we know that's not really the path, you want to be down what you should look like. appreciating yourself takes mental toughness” - TuElla.Do you frequently wallow in self-pity when you make poor decisions? Do you resent the fact that you did not choose the best option for yourself? How do you feel about yourself today? If you answered yes to any of these questions, then today's podcast is perfect for you!

How you affirm yourself influences your decision-making because it reveals the reflection of our inner side. In this special episode, we'll look at the most important and often overlooked aspect of our success.

What you’ll learn from this episode:

  • Confidence is an asset for success
  • Writing daily affirmations will keep the streak of self-confidence
  • Saying positive things to yourself makes a mental self-taught game to be solid.
  • Learn how procrastination kills our self-confidence.
  • Actionable Step: Read, write and say your affirmations three times per day.
  • Book of the Week: “The Gifts of Imperfection” by Brene. Brown
  • Actionable Step: Read, write and say your affirmations three times per day.
  • App of the Week: “I am Daily Affirmations” on Google Playstore or Apple Store

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“You have to be determined. You have to be so focused on your goal. That nothing will stop you. But if you're over-committing yourself. You're always an uphill battle. Because over committing yourself means that nothing really has, you don't have enough time to do the things as well as you would if you allowed yourself the time.” – Tuella.

In this episode, we will expose the most common traps that hold us back in our business, how we can avoid them, and find best practices for effective business success.

What You’ll Learn from this Episode:

  • Time mismanagement means that you both feel like you’re doing all the things all the time, and you don't have enough time to do anything.
  • Procrastination is really the key number one thing that gets us feeling that overwhelmed feeling.
  • Start with a small change, small changes compound into a giant change.
  • Knowing your capacity allows you to avoid over-committing and setting realistic expectations for your clients.
  • Actionable Steps: Look at your schedule and set aside time and dedicate these to be your working hours. Then identify how long it takes you to do your tasks. And then decide how many tasks you can achieve in one day.
  • App of the Week: https://tomato-timer.com/
  • Book of the Week: “Five Second Rule” by Mel Robbins

Quote of the Week: “Change your decisions and you'll change your life and what will change your decisions more than anything is courage”. by Mel Robbins.

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For businesses to run smoothly, systems are essential. Most coaches rarely consider the system, process, or automations in their business they just do what needs to be done. 

Most coaches associatee automation with funnels. Automation is more than just funnels automation is all about how your businmess runs. 

Automation allows you to provide better service to your customers. Automation aids in the creation of consistency in your service and processes.

In this episode, TuElla shares relevant pieces of information for efficient and successful business systems.

What you’ll learn from this podcast:

  • Automation allows you to provide consistent service to each client.
  • Automation allows your service to be predictable, it allows you to start getting testimonials and results for your clients because you're doing the same thing.
  • What systems you can use to free up your time.
  • Systems that dominate the market, whether it's one-time or recurring tasks
  • Book of the Week: “The Four Hour Workweek” by Timothy Ferriss.
  • App of the Week: This week I share 5

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“So, I really want you to look at the transformation. Now as you are looking at developing this product. I want you to think about the transformation for your client and the value of giving them that transformation for them.” – Tuella.

When I hear that most coaches don’t make six figures a year it is mind blowing to me. For months I thought what could be the problem? What kind of shift or transition do we need in this industry? As you listen to this podcast you can grasp a new framework that gives you the shortcut to the .

In this episode, you will recognize the value of transformation as a key asset for a successful business.

What You’ll Learn From This Podcast:

  • The THS 100k Coaching Practice Method 

  • Mapping out and creating the outline for focusing really hard on the transformation

  • App of the Week: www.copy.ai

  • Book of the Week: “We should all be millionaires” by Rachael Rogers

  • Quote of the Week: “We hold ourselves back in ways both big and small, by lacking confidence by not raising our hand and by pulling back when we should be leaning in” by Sheryl Sandberg.

Follow TuElla on Instagram at @theappjunkieinc 

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Options give us the freedom to decide things that best suit our needs but sometimes way too many options are chaining us, overwhelming our key steps to the point that we can’t decide the most important and essential things to do.

In this episode, Tuella will help you evaluate your strengths and provide tools for you to decide what is the first thing you will work on while avoiding the unnecessary parts which delay the progression of your objectives. Today’s episode will help you choose wisely and advise the steps in your journey.

Let’s jump in!

What You’ll Learn From This Episode:

  • Knowing where to start.
  • Identify the problem that you’re going to solve.
  • Identify who has the problem, and is seeking the solution that you provide.
  • Developing the solution to meet their needs.
  • What relevant talents do you have that support your business.
  • App of the week & Book of the week
  • Quote of the week: “What you need to start a business is a very simple thing. Know your product better than anyone knows your customer and has a burning desire to succeed”. – Founder of Wendy’s Dave Thomas

Connect with Tuella @theappjunkieinc

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Building a solid foundation inarguably is the most important step in starting a good business. How the foundation is built determines the reliability and the stability making it last for ages. So, building the core of business from which all framework of strategies is joined deems the stability and ensured survivability of the business.

In this episode, Tuella will share three things for a solid foundation in a six figure business. With her years of experience and expertise, she’ll be walking you through the relevant steps towards ensuring your business has a solid foundation and can sustain your growth.

Let’s jump in!

What You’ll Learn From This Episode:

  • Find your jumpstart with the ultimate solution in your business.
  • Extract relevant information that best suits to build the pillar of your business.
  • Take advantage of social media as your tool in taking over the market.
  • App of the Week and Book Recommendation.

Connect with TuElla @theappjunkeinc 

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Being a solopreneur is quite challenging, especially for those who are just starting and growing their businesses. Today’s technology gives us a cutting-edge advantage to information, but it is only viable to those who can utilize its resources.

Actionable Steps Podcast will help you create a space where you get the information you need to get to your next level. But you also now know the steps you need to take there. Your host, yours truly, Tuella, is an Operation Strategist who provides Tech Support, and Project Management helping her clients create a six figure your business.

Let’s get started!