Crushing it with kitchen remodeling: Recent Episodes
Mike Goldstein
Crushing It With Kitchen Remodeling is a podcast for kitchen remodeling contractors, where you’ll discover how you can start, grow, scale, and market a home remodeling business from top leaders in the industry. The host, Michael Goldstein, is the author of the book "The Ultimate Guide Internet Marketing For Kitchen Contractors" and the founder of Kitchen Remodeling SEO, a leading SEO & Internet Marketing Agency for Kitchen & Bath Contractors. Tune in and learn about leading home improvement business owners, product manufacturers, and contracting entrepreneurs as they share their secrets.
Follow us for tips, and strategies to generate more business for your custom cabinet, cabinet refacing, tile backsplash, and quartz countertop install services!
Struggling with leads that only care about the price? Ready to transform those price shoppers into paying clients? Buckle up, because today's episode of "Crushing it With Kitchen Remodeling Contractors" is all about unlocking the potential in every lead.
"5 Keys to Hot Leads: Transform Price Shoppers into Paying Clients!" - that's what we're diving into with the one and only Dominic Rubino. He's the cabinet store business coach who's been there, done that, and is ready to share his wisdom with you.
Here's what you can expect:
- Dominic's unique take on why price-focused leads aren't a dead end
- The 5 essential factors that turn a lead from cold to HOT
- How to handle the dreaded "How much is it?" without losing the lead
- Real strategies to show the value behind your price tag
- Tips and tricks to connect with leads on a deeper level
This isn't just another episode; it's a masterclass in understanding leads and turning them into opportunities. Whether you're a seasoned pro or just starting, Dominic's insights will give you the tools to see leads in a whole new light.
So hit play, grab a notepad, and get ready to transform your approach to price shoppers. And hey, if you love what you hear, give us a like, drop a comment, and hit that subscribe button.
Let's transform those leads together, Remodeling Mavericks! 💪🎙️
As we navigate through the digital age, the power of online reviews is increasingly dictating our buying decisions. Your online reputation can act as a pivot, transforming a mere visitor on your Yelp or Google My Business page into a paying client. But how do you ensure that pivot leans in your favor?
🌟 Today, we bring you Casey Richardson, a seasoned veteran in the world of reputation management. Casey is here to enlighten us about the finer nuances of building and maintaining a stellar online presence and leveraging it for greater conversion rates.
Expect an insightful discussion as we tackle some burning questions: How can we nurture more positive reviews? What's the best course of action when dealing with unfavorable feedback? How can we utilize a solid reputation as a catalyst for future triumphs?
1️⃣ What is reputation management and how does it impact kitchen and bath remodeling businesses?
2️⃣ The secret link between a solid online reputation and higher conversion rates.
3️⃣ The common pitfalls businesses encounter in their online reputation management strategy.
4️⃣ Techniques to foster positive reviews and transform finished projects into rave online testimonials.
5️⃣ Handling negative reviews: Turning potential crisis into reputation-boosting opportunities.
6️⃣ How to integrate your glowing reputation into your marketing strategy.
7️⃣ The relationship between reputation management and local SEO: A conversion-booster.
8️⃣ Crafting the perfect response to reviews: The golden rules.
9️⃣ The role of reputation management in fostering trust with potential clients.
🔟 The magic of effective reputation management: Real-life success stories.
So, whether you're a business owner or a marketing whizz, stay tuned as we delve into the heart of reputation management with Casey's expert guidance. You won't want to miss this. Get ready to discover how the hidden power of Yelp reviews can skyrocket your business to new heights! 🚀
Join us for an eye-opening chat with AI trailblazer Jonathan Mast! We'll explore how AI goes way beyond content creation and boosts the efficiency of sales teams, especially in the kitchen remodeling industry.
Meet Jonathan Mast, a visionary leader who's cracked the AI code, taking sales to new heights. He spills the beans on how AI supercharges sales teams, making their lives easier and their results better than ever before.
Forget the old ways of sales! With AI, Jonathan reveals how automation and predictive analytics streamline lead management. Sales reps can now focus on the most promising opportunities and provide personalized care to potential clients throughout their journey.
AI isn't just about sending a generic email. It's about personalization at scale! Learn how AI algorithms analyze data to understand what makes customers tick. Sales teams can now tailor their approach to each prospect, winning hearts and deals with precision.
And get ready for the future of sales forecasting, now powered by AI! Jonathan shares how historical data and trend analysis give sales teams a crystal ball to anticipate market shifts and stay ahead of the curve.
But it doesn't stop there! AI also enhances customer engagement. With AI-driven chatbots and virtual assistants, clients receive top-notch support at every touchpoint, leading to satisfied customers and repeat business.
And hold onto your hats – Jonathan insists we've barely scratched the surface of AI's potential! Advanced machine learning is just the tip of the iceberg. The future will blow our minds with innovations we can't even imagine.
As the driving force behind Finecraft custom cabinetry's successful foray into Tampa, Shawn Graser presents a candid exploration of this venture, shedding light on strategic planning, prevailing over hurdles, and achieving gratifying results. His advice is a gold mine for anyone in the custom cabinet and closet design business planning to scale up their operations.
Drawing upon his in-depth industry experience, Shawn discloses the distinct traits of the Sarasota and Tampa markets and how these observations influenced Finecraft's strategy. His reflections on the journey so far, and thoughts on future expansions, offer listeners a rare peek into the dynamics of business growth.
Join us as we delve into the complex, yet rewarding world of custom cabinetry with Shawn Graser. Don't miss the opportunity to absorb valuable insights that could propel your business to new heights.
Discover the Power of Podcast Guesting for SEO Success on "Crushing it with Kitchen Remodeling"!
Attention all kitchen remodeling business owners! Get ready to boost your online visibility and dominate the SEO game with our latest episode of "Crushing it with Kitchen Remodeling." Join us as we delve into the fascinating world of podcast guesting and its profound impact on your off-page SEO efforts.
In this episode, our special guest, Matt Heprun, an esteemed expert in digital marketing and SEO, unveils the secrets to strategically leveraging podcast appearances for building powerful backlinks. Learn how these backlinks can propel your website's E-A-T score (Expertise, Authoritativeness, Trustworthiness) and enhance your online authority within the kitchen remodeling industry.
Discover why backlinks from reputable podcasts hold exceptional value and how they can significantly influence your search engine rankings. Matt provides insider tips on selecting the right podcasts in your niche, maximizing the SEO benefits of being a podcast guest, and establishing yourself as an industry authority.
But the benefits don't end there! Tune in to uncover additional SEO advantages of podcast guesting and gain invaluable insights on leveraging your appearances to amplify your overall digital marketing efforts.
If you're a kitchen remodeling business owner looking to skyrocket your online presence and dominate the SEO game, this episode is a game-changer! Don't miss out on the opportunity to level up your business with the power of podcast guesting.
Download now and immerse yourself in the world of "Crushing it with Kitchen Remodeling" as we explore the profound impact of podcast guesting on your off-page SEO success. Let's take your kitchen remodeling business to new heights.
If you're looking to stay ahead of the curve in SEO, then this is the podcast for you. I talk about how local SEO has changed during 2022 and what you need to do to make sure your kitchen remodeling or custom cabinetry business must do to stay ahead of the competition and outpace them in the Google SERPS.
Learn more about local SEO for kitchen contractors at https://kitchenremodelseo.com
In this episode of Crushing it with Kitchen Remodeling Podcast, Ben and Mike talk about how Custom Craftsman was able to scale a small local home improvement business into a region juggernaut and become the best-known home remodeler in and around the great state of Minnesota!
Stop basing your kitchen renovation prices on your expenses. Listen to Rocky Lalvani, The Profit First Professional about how to properly price your projects in order to generate the most profit so that you can take on the customers you want to work with and not the ones you have to work with.
Green kitchens are becoming more popular as homeowners learn about the health risks posed by traditional building materials. Formaldehyde, for example, is a common additive in cabinets, countertops, and flooring. It has been linked to cancer, respiratory problems, and other serious health concerns. Andy Pace and Mike Goldstein discuss healthy and non-toxic kitchens on their podcast, and they believe that kitchen remodeling contractors can capitalize on this emerging market to increase their profit margins. By offering green alternatives to traditional materials, contractors can distinguish themselves from the competition and tap into a growing market of health-conscious consumers. With the right marketing and pricing strategy, green kitchens can be a lucrative business opportunity for remodeling contractors.
As a kitchen remodeling contractor, one of the most important things you can do is close the sale. Without a successful close, you'll never get the job. But how do you close a deal on a kitchen remodel?
In this episode of The Kitchen Remodeling Podcast, we talk to Chris Turner, a kitchen remodeling sales expert, about his top strategies for closing the sale. Chris has closed thousands of deals, and he knows what it takes to get the job done.
Here are some of the highlights from our conversation with Scott:
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The importance of building rapport with your prospective client.
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How to handle objections and keep the conversation moving forward.
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The power of questions in closing the sale.
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And much more!
If you're looking for ways to close more deals on your kitchen remodels, this is the episode for you. Tune in now and learn from the best!
Adding internal staffing processes can seem daunting, but it's a crucial step to increasing your company's profitability. In this video, we'll walk you through the basics of adding an in-house staffing process and show you how it can help your business grow! Dominic Rubino, business coach to cabinet builders joins the podcast to provide tips on how to leverage staffing for profitability.
If you're in the kitchen renovation business and have a green or eco-friendly approach to remodeling kitchens, then this podcast is for you! In it Katharine Macphail, from the Talking Kitchen Renovations with the House Maven will share her top tips on how to market your sustainability services and engage with your local audience
I hope these videos help you in your business!
It can be difficult to renovate your kitchen when you have disability issues. But it's not impossible! In this podcast, we talk about some tips for renovating your kitchen even if you have limited mobility. Stay tuned for some great advice from Heidi Hunyh, an expert in helping older Americans and disabled people return home from assisted living or rehab homes.
John Ward, the owner of All in One Design Build is interviewed on the Crushing it with Kitchen Remodeling Podcast and discusses the marketing initiatives that have brought him great success and profitability in the Southeast Michigan market.
Colin Shaw is a successful businessman and kitchen remodeling company owner. I had the chance to interview him about his success, with Shaw Remodeling and what it takes to be an entrepreneur, and how he overcame obstacles in the business world. He has some really great insights on entrepreneurship that you don't want to miss out on!
Have you been struggling to find new clients and grow your business? In this podcast, Michael Goldstein and Josh Wheeler show you how to use Google Call Only Ads for kitchen remodeling contractors that will get people calling YOU.
One of the toughest things about being in the customer service industry is finding new customers. But don't worry! I'm going to show you some simple ways on how to take advantage of Google's newest ad format- call only ads which are really great for any type of service business like kitchen remodeling So let's dive right into it!
You know the old saying "Leaders are born, not made." Andre Boykin shows you how to leverage great leadership to improve sales and your business culture.
It can be easy to think of this as just an old cliche. But it's actually true! And leadership is one of the most important skills you'll need if you want to do well in sales. Listen to this podcast and find out how great leaders create success with proper motivation strategies in improving kitchen remodeling sales
According to Chef Andrew Forlines, there's a world of luxury appliances out there, and one of the best ways to get them incorporated into a home is by working with kitchen remodelers. In this podcast, we walk you through how these kitchen remodeler and design professionals work with luxury appliance reps like Chef Forlines, and show you some great examples!
Join us today as we discuss cabinet refacing and how Dave from I&E Cabinets has been able to generate profits with their cabinet marketing.
The benefits of selling luxury kitchen remodeling and the process are many. Luxury kitchen remodels typically sell for more than $100,000, which is a great return on investment for homeowners looking to upgrade their space. The process can be complicated but it's worth the effort because you'll get so much back in return! Listen to this podcast to find out more about this lucrative market.
There are few things as rewarding as seeing your clients happy during their new kitchen reveal day after all that hard work you put into designing and building them one-of-a-kind luxury kitchens. Read on to learn how we help our clients turn their vision into reality with ease!
Find out how using mobile device targeting is one of the best ways for small business owners to increase visibility, enhance brand awareness, and improve their click-through rates on relevant advertising.
Are you wondering why your Google Maps listing is not converting into a lead?
In this podcast, I share the secrets to optimizing your GMB category and show how it can help boost visibility and get more leads.
On this Podcast, I'm going to cover how to set up your website, build authority, and get ranked for the most important home improvement keywords in your service area.
You can use these techniques to set up your website and content strategy to win online, get your SEO strategy right, and even get ranked for the right keywords to get your phones ringing!
I'll even show you how to get ranked in your surrounding cities and suburbs!
In fact, here's just a sample of what we will cover on this breakthrough webinar:
● How to get ranked for your most profitable kitchen remodeling keywords. Hint: You need to think beyond just "cabinet refacing"
● How to build authority so that the pages on your website rank
● How to build relevant links that will move the needle in the Google search listings
● Why having duplicate content on your city pages could be killing your rankings
● How to communicate your "true service area" to Google automatically
● What are the most important online directory listings you should be listed in?
● How to get rid of bad links that could be holding your company back
● What are the most important kitchen remodeling keywords that I should be targeting?
● Can I still use fake addresses or UPS addresses on Google Maps to rank
● What are the most important online review sites?
... And much more!
Are you looking for a way to increase your home improvement company’s brand exposure and generate more qualified leads? Google Map Optimization is the best way to do just that. This podcast episode will walk through how it works, why it’s important, and how you can get started today.
The first thing we’ll dive into is what Google Maps optimization actually means. It’s simply using google maps as an online marketing tool by optimizing your business information on search engine listings so that people can find you easily when they’re searching for “kitchen remodeling contractors” or something similar in their city, your business should show up at the top of the list…
GMB Topics Discussed:
Our Proven 4 Step Formula for Getting Home Remodeling Businesses Ranked on The Google Map in even the most competitive markets.
The #1 issue that could be preventing your company from ranking on the Map in your area.
The key ingredient for a top 3 listing and how to leverage it for great long-term results.
How to properly claim & optimize your Google My Business listing beyond just typing in your PIN.
How to develop your authority through proactive citation development & the best tools to automate the process.
Nothing will have a bigger impact on the overall success or failure of your Internet marketing strategy than your website and its ability to convert visitors to callers at the highest level possible. Let's face it...your kitchen remodeling website is the HUB for all of your other marketing (online and offline) leads. If it's failing to convert, then none of your marketing will work as well as it could or should.
What you'll learn:
● 5 critical elements that enhance conversion - We will share the 5 critical elements you may be missing that can significantly increase the number of home remodeling leads and calls coming in from your website.
● Where to place your phone number & social proof - We've found that placing your phone number and social proof in the right place can have a major impact on conversion. This is a simple but often overlooked conversion tactic.
● A simple trick to convert the visitors that don't call on the first visit - More than 70% of your visitors don't call. Michael will share a simple strategy for staying in front of those buyers, doubling your chance of getting the call.